Title: Florida clearing house news ..
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086639/00052
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: November 25, 1930
Frequency: semimonthly (irregular)
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00052
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
Library Comp?,,
Bureau of Arig. EcO*.,
U. S. Dept. of Arig.,
Washington, D. C.



Sec. 435 %, P. L. & R.
U. S. Postage
Ic. Paid
A Winter Haven, Fla.
Permit No. 11


Representing more than 10,000
Growers of Oranges and Grapefruit


Official Publication of the

$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class matter August 81, Volume II
rus Growers Clearing House Association, NOVEMBER 25, 1930 1928, at the postoffice at Winter Haven, ume
10 Cents a Copy DeWitt Taylor Bldg., Winter Haven, Fla. Florida, under the Act of March 3, 1879. Number 4

Orange Consumption

Within State To Be

Stimulated Dec. 1
Service Clubs Start Movement
Throughout Florida By
Teaching Health Value
It's human to look over the hill,
and this is what Florida has been
doing for many years in the matter
of increasing consumption of her
citrus within the state boundaries.
This fortunately is to be remedied
this winter, or at least the condition
' will be improved, in that a state-
wide effort has been launched in
Order to teach Florida's own citizens
Sand visitors to the state, the health
value of our citrus fruit.
A "Know Florida Oranges" Week
has been instituted by the Florida
Affiliated Exchange Clubs with
other service clubs of the state co-
operating. This week will be staged
during the first week in December.
The movement is not merely a pub-
licity stunt-it has a far more im-
portant objective. The health value
of citrus fruit, which is receiving
such wide attention and recommen-
dation throughout the country, is to
be passed on to the thousands of
tourists who are expected to visit
Florida this winter. "Know Florida
Oranges"' Week will help to increase
consumption of oranges, but at the
same time it will serve the purposes
of teaching the tourists, as well as
the citizens of the state, that a val-
uable health factor is immediately
available to them. This essentially
is the message which the service
clubs are giving the state.
Retailers Don't Push Sales
As to consumption of the fruit,
the Exchange Clubs are pointing
out, retailers in Florida have to a
'certain extent failed to take ad-
vantage of the availability of fruit
to push its sale. Many drug stores
and grocery stores in heavy-produc-
ing fruit sections do not push the
sale of citrus fruit or citrus drinks.
Many retailers handle the fruit it is
true, but it is not pushed, in the
'opinion of the Exchange Clubs, as
vi'`-ously as it could be. Along
this ine the Exchange Clubs have
suggested to the co-operating serv-
ice clubs that they endeavor to get
(Continued on Page Four)

All Fruit In House

Last Inspection Day

Must Be Mature

A notice was sent out Nov. 22
to all shipper-members of the
Clearing House to the effect that
all fruit in the packing houses on
the last day of the inspection sea-
son, Nov. 30, must be mature and
the inspector will satisfy himself
of this before leaving any pack-
ing house. No tax will be re-
quired on any fruit except that
in the bins or packed boxes, ac-
cording to an official notice given
the Clearing House by Supervis-
ing Inspector O. G. Strauss.
It will be just as important
that no immature fruit is in the
packing houses, whether in field
boxes or not, on the last day as
any other time during the inspec-
tion season, the notice pointed

California's Storm

Did Little Damage,

Dispatches Indicate
Damage done to California or-
anges by the Nov. 22 wind storm ap-
parently will be small, according to
telegraphic advices received by the
Clearing House from the Pacific
coast state. Actual loss of fruit, ac-
cording to the California Fruit
Growers Exchange, probably will
not exceed 3%, but the wind natur-
ally caused considerable scarring of
the fruit, and this will mean lower
grades especially in the southern
valencia section.
According to Associated Press
dispatches "thousands of dollars
worth of citrus fruit" was damaged.
In some sections it was reported or-
anges, lemons and avocados, covered
the ground, and hundreds of trees
were uprooted. There apparently
was no damage to grapefruit.
According to Manager A. M.
Pratt, of the Clearing. House, the
damage probably is not very serious
and the loss of fruit is not expected
to be great enough to effect the
large volume -California will move.
(Continued on Page Four)

Members of Clearing House Are

Determined To Make Effective

Weekly Prorating of Movement-

Outside Shippers

Are Asked To Aid

In Crop Emergency

Prorating Orders May Have
To Be Made More Severe
If Growers Get Profit

Florida's citrus industry as a
whole has run into such serious con-
ditions that the Clearing House be-
lieves it is imperative that even
more severe prorating orders may
be given and means followed where
those orders can and must be car-
ried out, not only by the Clearing
House but those outside the Clear-
ing House. The Clearing House can-
not at present control those outside
our ranks. It can and will control
those within. The industry faces an
extreme emergency which every
shipper knows we are meeting and
which many growers gradually are
realizing we must meet. In view of
this we are asking those shippers
that so far have not been with us, to
join in this movement for the sake
of their own growers, their self-
lespect, the industry, and the state
of Florida.
It is not a situation where any
shipper can feel that he has any
right whatever to be a free lance,
to ship when he pleases, or to take
advantage of those growers and
shippers who are deliberately exer-
cising severe self-discipline for the
purpose of only putting on the mar-
ket enough fruit to bring the grow-
ers a fair return.
Have Been Disillusioned
It has taken these first few weeks
to disillusion all of us. The season
was started with practically all
growers rejoicing in having such big
crops of fine quality grapefruit and
oranges. Each grower expected to
make a killing because he had so
much fruit. Most growers had a
(Continued on Page Four)

Figures Show Outsiders Ship-
ped 30% Instead of 20%
Which Their Tonnage War-
rants--Firm Adherence To
Orders To Be Exacted.

Prorating by the Clearing House
week to week looms as one of the
most severe tests the organization
will meet. However, if the temper
of its members means anything, the
test will be met and will be met
effectively. It is doubtful if there is
a shipper today who thinks that the
Clearing House does not mean busi-
It would hardly be fair to claim a
good performance record (although
it has been good) in oranges, as the
Clearing House has not been pro-
rating oranges long. But the Clear-
ing House has a record of nine
weeks in grapefruit allotments show-
ing what has been accomplished be-
tween ourselves in carrying out or-
ders, as well as what the Clearing
House has done in face of outside
shipments that were double the
amount they should have been.
Figures Are Open Record
The figures given of actual ship-
ments by Clearing House members
are a matter of open record. These
shipments are not based on what
was wired, but rather on the actual
manifest record and include the
number of boxes of grapefruit that
went out in mixed cars, such boxes
being reduced to cars by dividing
the number by 365. There has been
no evasion by covered-up records in
mixed cars-another rumor that the
Clearing House has had to straighten
out several times. Taken week by
week, the performance has not been
ideal. But that has been corrected.
The Operating Committee, as well
as the Board of Directors, has back-
ed the Manager in a hard-boiled,
firm, insistence that these weekly
allotment orders shall be complied
with. It is time, therefore, that we
have confidence in one another, in
(Continued on Page Four)


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers Clearing
House Association)
(Week Ending Nov. 22, 1930)


Nov. 22
Florida Oranges Shipped........ 822
Total ....--....---------...... 4682
Florida Grapefruit Shipped.... 408
Total-....-......... ...-------- 4719
Florida Tangerines Shipped....* 382
Total..............-------..................------------ 472
Florida Mixed Shipped----........... 540
Total ..........------------ ...1883
California Oranges Shipped 778

Florida Oranges Auctioned... 590
Average............................------..---.. $3.00
Florida Grapefruit Auctioned 303
Average......--.....----..-............----------... $2.75
Florida Tangerines Auctioned 279
...Average------~~......---- .... $3.60
California Oranges Auctioned' 197
Average................................ $5.05

Nov. 15


Nov. 22,'29


Nov. 22, '28



Oranges No. 1 Oranges No. 2
Week Ending Shipped Sold Avg. Shipped Sold Avg.
Nov. 15.................. 364 91 $2.53 221 68 $2.03
25% 31%
Nov. 22.................. 219 104 $2.32 160 76 $1.87
47% 47% c
Difference-........ 145 + 13 -.21 -61 + 8 -.16

Grapefruit No. 1 Grapefruit No. 2
Week Ending Shipped Sold Avg. Shipped Sold Avg.
Nov. 15.................. 174 67 $1.99 123 50 $1.70
38% 41%
Nov. 22............----... 114 56 $1.90 101 61 $1.64
49% 60%
Difference ......... -60 -11 -.09 -22 +11 -.06

Florida Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Nov. 15........... 469 1016 771 926 781 1125 1671
Nov. 22.....----....-.. 713 751 935 1135 1065 1057 2221
Nov. 29..---.... 781 612 1080 1383 1147 1736 1489
California Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Nov. 15............ 631 1355 116 1476 633 813 154
Nov. 22............ 622 1078 408 1040 1170 1022 692
Nov. 29............ 1293 1638 1204 891 1258 1217 1571
Florida Grapefruit
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Nov. 15............ 309 485 399 421 476 774 463
Nov. 22............ 428 509 399 650 302 422 280
Nov. 29-.......... 415 857 575 814 584 480 676
Florida Mixed
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Nov. 15............ 195 235 314 225 74 170 No Rcrd.
Nov. 22............ 296 263 247 219 89 130 No Rcrd.
Nov. 29............ 366 274 338 269 122 222 No Rcrd.

Incomplete Government figures.

Oranges About Steady
Five hundred ninety cars of Flor-
ida oranges sold at a general aver-
age of $3.00 delivered at the various
auctions this week, compared with
534 last week at $3.20 and 497 cars
two years ago at $3.15. Our f. o. b.
averages show a drop of about 21c
on No. Is and 16c on No. 2s since
list week, but an increase in f. o. b.

sales and a decrease in cars rolling
unsold and to auction (see table).
Discussion with the Operating Com-
mittee as well as discussion over the
'phone with our various shippers
shows conclusively an extremely
limited demand that is abnormal.
There is not a shipper but realizes
that this year especially calls for
every possible effort in making f. o.

b. sales, and in selling cars in the
private sale markets rather than so
many cars going to auction.
Oranges In Weak Condition
We sent wires to several of the
auction markets asking for the rea-
son of the great disparity between
Florida orange sales and California
orange sales. Our shippers have
been making similar inquiries. Ad-
vice received indicates that the
greatest contributing cause of our
low prices is the weak condition of
the fruit. One auction market re-
ported that a great number of cars
sold at auction, apparently in sound
condition, would be showing 5% de-
cay in 24 hours and in some cases
as high as 10% or 15% within 24
hours. We had a personal report
from a car that went only to Atlan-
ta, showing 33% on arrival. Most
of the decay, however, isn't so much
on arrival of car while the fruit is
still cold and under ice as it is the
iapid break-down of the fruit after
getting in the hands of the jobbers
and retailers. Our Operating Com-
mittee felt that unquestionably the
warm spell we have had for the last
two weeks or more has been the
chief cause of this weak condition.
Flatwood oranges have been report-
ed as being especially weak. All re-
ports agreed that California oranges
showed much better color and seem-
ed to be keeping well. We cannot
forget the fact that California or-
anges do not have such a thing as
melanose, spots, rust mite, scab and
are all brights, there being no such
things as golden or russets.
Of course, these differences have
been true heretofore, but with hard
times on us it is possible that the
limited number of consumers who
are in good financial shape are as
usual selecting the better looking
fruit for their table, whereas, the
balance of the consumers, with their
limited buying capacity, are not giv-
ing the usual support to Florida
oranges. On the other hand, it was
generally felt that as soon as we
get our usual cool weather our seri-
cus trouble as to weak condition
will be in the past. We will soon be
having to do very little coloring and
Florida fruit should come into its
Pick 216s and Larger
Although auction prices are lev-
eling out fairly evenly, all agreed
that in order to bring up as we must

the private sale distribution it is
necessary that we confine the pick-
ing of oranges to 216s and larger,
except where a shipper either has
orders or has every reason to ex-
pect orders for small sizes.
500 Cars Prorated
Five hundred cars of oranges were
prorated to our members. It was
felt that the markets could not stand
more than this; also, this figure
would just about bring us to our
Schedule B agreed upon.
Grapefruit Slightly Lower
Three hundred and three cars of
grapefruit sold at the various auc-
tions this week at $2.75 delivered,
compared with 341 last week at
92.80, 177 a year ago at $4.68, and
204 two years ago at $4.16. Wires
from the markets indicate that un-
der the financial depression existing J
consumers apparently are consider-
ing grapefruit more in the luxury
class than oranges. Grapefruit also
has never become as customary an
article with consumers as oranges.
Yet, all agree that Florida has ex-
ceptional quality in grapefruit both
in looks and eating qualities. The
same limitations mentioned in re-
gard to buying capacity on oranges
apply equally much or possibly more
to grapefruit.
Government shipments for this
week so far would indicate only
about 400 cars shipped. We know
that more cars have been shipped
than this. Our own members ship-
ped Sunday 138, Monday 127, Tues-
day 81, Wednesday 29, Thursday
1.3, making a total of 388 cars. Dr.
Phillips' house shipped 40 cars. The
discrepancy between government
figures and our own record is due
partly to the government classify-
ing as a mixed car what would be
practically a straight car of tange-
rines with some 50 boxes or more
of some other variety, and you will
notice the mixed car shipments are
abnormally high, 525 cars.
Never before has Florida remote-
ly approached shipping tangerines 4
in such quantity. Approximately 400
cars were picked and in the various
packing houses before the Operat-
ing Committee met a week ago. For
that reason, it seemed impossible to
arbitrarily limit the shipments for
this week. The damage was done.
We had to make the best of a bad

Because of the emergency, the Clearing House was asked to prorate
all cars to auction and the following table shows how the distribution was

New York .................
Philadelphia .............
Boston .......................
Pittsburgh .................
Baltimore ...... ......
Chicago ...................
Cleveland .......... .......
Cincinnati .................
St. Louis .................
Detroit .......................

Thursday Friday
Nov. 20th Nov. 21st
... 46 42
... 21 20
... 8
... -11
.. 3 7
... 20 15
... 10
... 16*
... 5 3
95 139
95 139

Nov. 24th


Total For
Three Days


Part of the 16 cars in Cincinnati on Friday will be held over for
(Continued on Page Five)

November 25, 1930

Page 2

What Happened to
The Advertising
Program and How

To Committee of 50 Members:
I am not sure that all members
of the Advertising Committee will
approve of what I am going to write
or of the way I write it. As I began
SI am not quite sure myself of how
to say that which should be said.
The advertising program had its
birth and beginning in the Commit-
tee of 50 early in the summer at a
time when every indication pointed
to what might be the largest crop in
Florida's history. We had some dif-
ficulty in getting the idea rooted
even in our own group. But it final-
ly took hold in a soil that turned out
to be fertile indeed, and the idea
grew rapidly and achieved full
bloom at our Arcadia meeting on
September 12th.
Two months have rolled by since
that meeting, and things have hap-
pened, most of which were predict-
ed in the report of the Advertising
Committee given on that day-i. e.,
the several crop estimates now com-
pleted prove that we have a very
large crop, and the present market
Sis but a forerunner of the things
that are ahead, and which were
clearly warned of in this report
which was no prophecy but simply a
statement of history.
To Tell Florida's Story
We were hoping to avoid this dis-
aster by making people over the
country eat more Florida oranges
and grapefruit this year, and we
were going to do this by telling
them Florida's story by a real na-
tion-wide advertising campaign put
on by the Clearing House which
controls about eighty percent of
Florida's crop.
This was the one and only sure
way to meet the apparent over-pro-
duction that was then staring the
grower in the face. The propaganda
that canneries and juice experiments
would solve this year's marketing
problem may yet result in proving
the strongest contributing factor to
the disaster which we, as a commit-
tee, were striving to avert. Many
well informed growers evidently be-
lieved that this new by-product idea
would take the place of a merchan-
dising program. Cold facts and clear
thinking should have guided them
It is my firm opinion that the
Committee of 50 program would
have put fifty cents a box more
money into the pockets of every
grower in this state. Ask any au-
thority on business as to who has
survived this present depression un-
harmed, and they will answer,
"those concerns who have kept to
their advertising." Mr. Babson, in
several recent articles, says that ad-
vertising is the way out of this na-
tional business depression. Surely
it presented the only way out for us
here in Florida with this large and


splendid crop of citrus. But the
thing I sat down to tell you about
is that our advertising program has
been killed. Killed, apparently, by
the group whom we had a right to
expect would give us the most help.
The opposition that succeeded in
defeating this advertising program
was not easy to place and must be
discovered more by elimination than
evidence of direct assault. "Damn-
ing by Faint Praise"; imposing con-
ditions difficult to meet; silence that
speaks volumes; and propaganda
that misleads when it should inform.
Advertising Survey Made
The independent shippers in the
Clearing House, while somewhat in-
different in the opening days of the
campaign as was expected, surpris-
ed us by apparently being willing to
go forward on the enlarged pro-
gram which N. W. Ayer & Son had
prepared at our request and which
called for a special advertising re-
tain of three additional cents per
box in the Clearing House. This
would have given us some six or
seven hundred thousand dollars and
a real program well worked out in
every detail. All told, if all the ship-
pers had co-operated in meeting this
year's marketing crisis we would
have had over a million dollars for
a publicity program back of our cit-
rus, and with the Clearing House
which is at last clicking nicely
through an alert management, and
an Operating Committee to main-
tain grade standards, and control
distribution through intelligent al-
lotment, we could have made this
the banner year for Florida.
We men who believe in the bene-
fits which would flow to the grower
if we had a united industry; we,
who are dependent for our bread on
what is produced on the tree and
what it brings; we, who have given
of our time, heedless of personal
cost or sacrifice, that an organiza-
tion with eighty percent control
might be a reality in Florida, and
who had the machine built and func-
tioning well in all departments save
one; and this year the great wheel
on which all others must depend for
their proper functioning was ready.
Without this big wheel, .advertising,
the machine is going to bog down
with this year's overload, break, and
what then? The end of the Clear-
ing House and the chaos of a hun-
dred odd shippers again working at
random? How can the Clearing
House control shipments against the
on-coming flood of fruit seeking a
market and there is no market?
This same opposition will be the
first to blame the Clearing House.
You men, of the Committee of 50,
who have felt that your task was
nearing completion may yet find
that your real job is just beginning.
It is commonly believed that the
Florida Citrus Exchange is this op-
position. Before accepting this as a
fact I would remind you that the
Exchange as an organization be-

longs to some five or six thousand
citrus growers of which I am one.
This Advertising Committee that
has worked endlessly for this pro-
gram consists of four men-one, a
President of an Association; an-
other, a Vice-President of an As-
sociation; another, a Director of
both Association and Sub-Exchange;
and the fourth with equal Exchange
credentials up to the present year,
and probably nine out of every ten
members of the Committee of 50
are Exchange men.
As an Exchange man, I find it
hard to accept this indictment
against my organization, and I ex-
plain it to my own satisfaction as
being simply the policy of the group
who are now directing Exchange af-
fairs. This organization seems com-
mitted to a course, and an adver-
tising program by the Clearing
House will not contribute to its ful-
fillment. My own reaction to the
whole matter is voiced in one phrase
of a letter I have written to the gen-
eral manager of the Exchange as
follows, "In seeking to gain some
competitive advantage to the Ex-
change a deadly blow may have been
dealt the entire industry."
I feel like asking what is this
thing which is so important that it
must be placed ahead and above the
welfare of the industry?
I must mention and voice to you
an appreciation of the press of the
state for the support they have
given our activities-the Tampa Tri-
bune, The Tampa Times, Winter
Haven Chief, Lake Wales High-
lander, Kissimmee Gazette, and
many others in this county and the
citrus belt. They evidently wonder
and have a right to know what has
happened to the Committee of 50
advertising program. With the larg-
est shipper in the Clearing House
against it we could not get the Clear-
ing House Directors to take the
necessary action, is the story in a
nut shell.
Mention should also be made of
one large business group having dis-
tributors in every town in citrus
Florida who heard our appeal from
Arcadia to the business men. They
summoned us and a plan was pre-
pared that would have organized the
business interests of the state over
night and carried this advertising
story and its great need to every
man, woman and child in Florida. It
was hoped in this way to have over-
come this opposition to the program.
Just as the plan was to get into ac-
tion, an unseen hand had gotten in
its work and the support of this
large group was withdrawn, and
there our efforts ended.
The report at the Arcadia meet-
ing made you familiar with what
had happened up to that time. Due
to my position on the Board of the
Florida Citrus Exchange I have pre-
ferred to refrain from comment
here as to the Board's attitude indi-
vidually or collectively. The organi-

Committee of Fifty Department

nation has placed itself with full
understanding against such an ad-
vertising campaign in the Clearing
House, this I had to report to you
as chairman of the Advertising Com-
mittee of the Committee of 50.
I would not refrain from telling
you my own attitude or my own
endings. There is always a chance
of a man being wrong, but I hope I
can always be as right on every is-
sue as I feel I have been in this
matter of a need for advertising
this year.
The Advertising Committee has
failed to accomplish the end you
hoped for, but they have worked
diligently. There has been no lack
of faith or enthusiasm on their part.
They have spent and been spent dur-
ing these months. At times we
reached the heights and the delight
that unselfish service ever brings
when success seems ahead. Likewise
we have felt despair when unseen
hands would undo the work of weeks
of precious time and costly miles.
And Chairman Morton-what a
tower of strength and encourage-
ment he has been to us. I hope he
has the will to accept the new chal-
lenge, for the mandate given the
Committee of 50 over two years ago
seems far from finished.
(Signed) JOHN D. CLARK,
Chairman, Advertising Commit-
tee of Committee of Fifty.

Committee Meeting
Activities of the Clearing House,
discussion of the problems confront-
ing the Clearing House and the in-
dustry during the present season,
and of evasions of the green fruit
law, gave members of the Commit-
tee of Fifty and a large number of
interested growers a busy session
at the Committee's monthly meet-
ing held Nov. 17 in Frostproof. The
meeting of the committee was held
in the morning, in the afternoon
practically all members as well as
many growers attending the pro-
gram devoted to discussions on "The
World-wide Citrus Market as Affect-
ing Florida's Outlook," sponsored
by the Associated Boards of Trade
of the Scenic Highlands.
Following considerable discussion
relative to the green fruit shipments
early in the season, the following
motion was passed: "That the Com-
mittee of Fifty condemns any eva-
sion of the green fruit law, and calls
upon the proper authorities to pros-
ecute, without fear or favor, any
person or persons who have violated
or may violate the green fruit law."
There was considerable discussion
likewise of the heavy tangerine ship-
ments which were well under way at
that instant.
Plans were made for a special
membership drive to be staged by
the Committee of Fifty during the
week of the Florida Orange Festival
in Winter Haven, the last of Jan-
uary. A special committee had been
appointed for this purpose and de-
tails of the plans will be worked out
by this group. Members of the com-
mittee, headed by James Thompson,
Winter Haven, as chairman, are:
(Continued on Page Five)

November 25, 1930

Page 3


(Continued from Page One)
their local drink stands to sell a five
or six ounce glass of orangeade or
orange juice for five cents instead
of selling an eight ounce glass for
ten cents. In short, the drink stands
are to be urged to make a "leader"
of orange juice.
It may be that such a policy will
be adopted by drug stores and drink
stands as a permanent policy as well
as one for the "Know Florida Or-
anges" Week. Grocery stores, fruit
stores, soda fountains, and even
other retail establishments such as
hardware stores and drygoods stores
are expected to display Florida cit-
rus with suitable placards during
the week.
Actual Consumption?
Just what effect observance of
"Know Florida Oranges" Week will
have on consumption of fruit, it' is
difficult to estimate. To arrive at a
possible figure it might be fair to
assume that if half of Florida's pop-
ulation which would be half of 1,-
400,000, or 700,000 persons (with-
out regard to the tourists) would
average two oranges per day during
the seven days of "Know Florida
Oranges" Week, and assuming fur-
ther that these oranges would run
to the small sizes, or about 250 to
the box, the estimated consumption
by 700,000 persons eating two or-
anges per day for the full week
would amount to 40,000 boxes. This
amounts to only a little more than
one hundred cars. The practical
value of "Know Florida Oranges"
Week in the matter of consumption
hes in the fact that it will encour-
age retailers to push the sale of the
fruit throughout the season and so
serve to induce Floridians and tour-
ists to "get the citrus fruit habit."
The Clearing House is furnishing
newspapers throughout the fruit
belt with recipes for the use of cit-
rus fruit as a further stimulation to
local interest in the movement in
every community. The newspapers
are being appealed to also to carry
news articles relative to their own
community "Know Florida Oranges"
Week plans, and editorials pointing
out the desirability of eating citrus

(Continued from Page One)
right to be proud of their quality.
The small crop talk which was tim-
idly passed out to the growers to
curry favor, the talk of sixty mil-
lion dollars coming in, other propa-
ganda, some that might have been
deliberately misleading, some that
doubtless was expressing the ever-
lasting hope that is always in a
man's breast; all these things con-
spired together with last year's high
prices in gradually bringing about
to those intimately experiencing

Bind Your Old Copies
of the

Florida Clearing House News

Keeping the old issues of the
Florida Clearing House News
where they won't get kicked
around or tossed in the stove,
is as hard as it is to decide when
"to pick that northeast grape-
fruit block."
You ought to keep every num-
ber of the Clearing House News.
There isn't a single issue that
doesn't contain something that
you will want to refer back to
some of these days, and you
can't do it if you don't know
where the old copies are.
The Clearing House is mak-
ing arrangements to furnish a
modest, little binder, at cost, to
readers of the News who want
to keep their old numbers to-
gether. If you haven't kept all
of your old numbers then get in
the habit now and get this
binder to keep the issues in as
you get them from the Clearing
House. The binder, is easy to
operate-you simply bend back
the cover, slip the magazine in,
and the cover bites down and
holds the magazines in tight. No
holes to punch, no strings to tie
-and they're always where you
want them!

this year's market conditions, a sick-
ening disillusionment and an abso-
lute necessity for readjustment to
the stern facts we are meeting in
the national depression and limited
buying capacity of those ultimate
consumers on whom we are depen-
It is true that California so far in
her new crop navels has been out-
selling us, but they have just start-
ed and Florida has had unfavorable
shipping weather, causing a weak
condition. California on the other
hand has had most favorable weath-
er, resulting in advanced color and
longer keeping qualities. California
has had many nights close to the
frost line while Florida has recent-
ly had many days and several
weeks of almost summer weather.
Other reasons for the discrepancy
between California and Florida or-
ange prices are given in the Citrus
Summary appearing eleswhere in
this issue of the News.
A Four-Square Policy
Protests, fussing and fuming and
everlastingly trying to blame some
one else is a most natural thing to
expect. The alibi habit under such
conditions is so tempting as to al-
most force itself on one because
"every one is doing it." Yet, in-
stead of the insincere alibi, if each
and every man of us would honest-
ly come home to himself, be abso-
lutely honest, be just as firm and
critical of himself as of his neighbor
and open-mindedly consider what
may seem to him the real facts and

The cost of the binder is $1
postpaid ($1.25 postpaid out of
the United States). Send your
name and address together with
a dollar bill, your check, or post
office money order, to the Flor-
ida Clearing House News, Win-
ter Haven, Fla., and the binder
will be forwarded to you.

then meet those facts with courage,
we then will be gaining ground
which we must occupy before we
can bring about forcefully that
teamwork and united effort which
the industry must exercise this year.
It is a call to arms, to loyalty, to the
industry and no man can evade it.

(Continued from Page One)
The following telegrams were re-
ceived by the Clearing House:
California Fruit Growers Exchange
"There was no wind in Central
Northern California and shipments
will not be affected. Have not made
complete survey, but only slight
loss of fruit, which probably will
not exceed three percent. The wind
naturally caused considerable scar-
ring of fruit and this will mean
lower grades, especially the Valen-
cias. As most of the grapefruit is
located in the Arizona Imperial Val-
ley, where there was no wind, the
grapefruit escaped practically un-
Mutual Orange Distributors
"Wind damage negligible, prob-
ably'will reduce the grade five per-
cent. Actual loss one-half of one
Frank F. Chase
"Wind was not a burning one, and
was heaviest near the coast. There
was very little damage in this vicin-
ity (Riverside). Advice this after-

noon from Azusa ard Covina does
not reveal widespread or extensive
damage. In spots some green fruit
has fallen."
Santa Barbara
"Wind storm Saturday, the worst
in five years. Five percent of the <
oranges estimated blown off. Trees
five to ten percent badly scarred.
No damage in Santa Barbara, some
in Ojai."
The above wire from Santa Bar-
bara was sent to Mr. S. O. Chase, at
Sanford, Fla., by an acquaintance in
California. Mr. Frank F. Chase, who e
wired the Clearing House from Riv-
erside, California, was formerly an
owner, together with his brother, of
close to one thousand acres of or-
ange property located in the River-
side section. They are no longer
financially interested in raising or-
anges and, therefore, their report
carries no false optimism.

(Continued from Page One)
our respective viewpoints as grower
members in our shippers and the
shippers in one another.
It is right, therefore, that our
grower-members realize the true
situation in this matter of control
as viewed during the past nine
weeks, and have confidence in the
Board, the Operating Committee,
the management, and the shippers.
This group has done a job that is
not deserving of the unjust criticism
(from those who have not had all
the facts) that has been directed at
the Clearing House or some of the
Clearing House shippers. Some of
the unjust criticism has come even
from those who have been outstand-
ingly loyal to the Clearing House. It
is time that we believe in ourselves,
and expect as well as exact a firm
adherence to orders, as the season
has only started. Such an attitude
will be far more helpful than the
opposite one of distrust or a throw-
ing up of hands and thinking and
talking that everything is "going to
the bow wows."
Outsiders Exceed Ratio
The Operating Committee is re-
sponsible for determining the allot-
ments. There have been some in-
stances where the Operating Com-
mittee, wisely or not, has made the
allotment higher than the Manager
recommended. But in this connec-
tion, it is also opportune to talk
pretty straight regarding what the
Clearing House has done as to the
industry. All carefully compiled es-
timates indicate that the Clearing
House this year has considerably
more than 80% of the crop.
Assuming that we have only 80%
it is interesting to note that the nine
weeks analyzed show that our mem-
bers shipped 3,169 cars of grape-
fruit out of 4,491 cars shipped, as
officially reported by government
figures up to and including Nov. 15.
During this period the state shipped
3,968 straight cars of grapefruit. It
also shipped 1,343 mixed cars. The
Clearing House during this period

November 25, 1930

Pare 4

November 25, 1930

finds that 39t% of their mixed cars
were grapefruit and 61% oranges.
These are actual figures on ship-
ments from Sept. 20 to Nov. 15.
Therefore, assuming the industry
was shipping in the same proportion,
it would mean that we would have
to classify from the 1,343 mixed
cars, 523 cars as grapefruit to be
added to the government straight
cars of grapefruit, making a total
of 4,491 cars. Then, using the
above figures, we find that the Clear-
ing House instead of shipping 80%
Shipped only 70.5%, those shippers
outside the organization shipping
29.5% when they should have been
shipping not over 20%. In other
words, in round figures, instead of
shipping 20% they shipped 30%, or
50% more than their due propor-
tion, this being over the same nine
-tweeks in question.
"Figures Don't Lie"
There is no way of giving orders
to shippers outside of the Clearing
House. Doubtless, some have de-
liberately taken advantage of the
positive orders given our own mem-
,bers. Doubtless others unknowingly
shipped more than their proportion.
If you will talk with any one of
them as the Manager has with sev-
eral, each quite humanly will claim
that he knows he hasn't shipped
.more than his proportion. But the
government figures cannot be con-
atroverted and our own figures are
absolutely accurate. It is simply
the performance of the Clearing
House as compared with the indus-
try, and the Clearing House most
certainly did carry out a program
where the total shipped was within
one car of the total ordered under
proratingg. Had it been possible for
the industry as a whole to have acted
on this same basis, there is no ques-
tion but what we would have seen
decidedly higher prices on grape-

(Continued from Page Two)
4 Had this not been done we
would have experienced far more
,serious prices than we have. Our
members carried out the orders
given as to destinations. Because of
the warm weather existing when
,tangerines were being picked and
colored, and the delay resulting
trom picking such quantities of tan-
gerines in advance of the maturity
law being lifted, as well as the
necessary slow operation of packing
tangerines, it was felt by those rep-
resenting most of the volume that
we could not spread over this week's
shipments where any of the cars
'Would be required to sell after
Thanksgiving, though some of our
members have voluntarily done so.
These heavy shipments commenced
selling on Thursday when 106 cars
averaged $3.15 delivered with 94
Cars selling Friday at $3.10. Prob-
ably about 150 cars will be selling
1Monday and Tuesday.
All auction markets were advised
on Wednesday of the strict orders
given for no further picking of tan-
gerines this week, and, with tange-
rines having such exceptionally good


color and having been picked so
generally for size, I am hoping that
Monday's and Tuesday's sales will
be higher rather than lower than
the previous two big sales. Chain
stores for the first time in their ex-
istence took big quantities of tan-
gerines and are making a special
drive on them. Possibly we can hope
for at least one compensation out
of this disproportionately heavy
movement which got by us, namely,
that lots of people who never ate
tangerines will get started on them
and when they call for more under
properly restricted shipments we
should see the market respond to
considerably better prices.
Strict Picking Orders For Next
The Operating Committee felt
that if strict orders were given to
pick for 168s and larger and posi-
tive orders given that no 250s and
smaller may be packed or shipped
from any of our members, and that
all shippers be requested to pick
only those tangerines showing 75%
color, the movement would be held
down to a sensible basis, especially
after the disappointing prices that
every one experienced by over-ship-
ment this week. I am asking, how-
ever, that every shipper reduce his
shipments to at least 70% of the
amount requested.
Report From Mission, Texas
"Our packing plants starting mod-
erately tomorrow. Anticipate not
over 20 or 25 cars daily from val-
Report F.om California
Savage wires the estimated move-
ment for next week is 1700 cars,
and the same for the following
week. He also advises reports from
Central California indicate navel
crop may run over 7000 cars instead
of 5500 cars as heretofore esti-

(Continued from Page Three)
District 1-James Thompson, C.
F. Lathers, Winter Haven; Theron
Thompson, Lake Hamilton.
District 2-C. W. Lyons, Tampa.
District 3-J. C. Merrill, Lees-
District 4-T. S. Carpenter, Jr.,
Crescent City.
District 5-J. G. Grossenbacher,
District 6-W. M. Reck, Avon
District 7-R. H. Prine, Terra
At the invitation of Messrs. W. F.
Glynn and Tom S. Carpenter, Jr.,
Committee of Fifty members in
Crescent City, the Committee of
Fifty decided to hold its December
meeting at that place. The date of
the meeting will be announced later.
The following members of the
Committee of Fifty were present:
J. C. Morton, F. E. Brigham, John
D. Clark, Dr. J. A. Garrard, C. D.
Gunn, E. Winton Hall, Frank I.
Harding, Dr. James Harris, C. F.
Lathers, F. M.'O'Byrne, A. F. Pick-
ard, James Thompson, Theron

Reducing Decay Losses

Of Citrus Fruits

By Careful Handling
(Extension Specialist in Citriculture)

It has been said repeatedly that
blue-mold decay has resulted, direct-
ly and indirectly, in a greater loss
to the Florida citrus industry than
any other citrus disease.
This is a fungus disease, develop-
ing from small spores that are un-
able to penetrate the rind of a
sound or uninjured fruit. But even
the slightest abrasion of the skin of
an orange or grapefruit renders it
an easy prey to blue-mold decay. In
picking and handling the fruit, the
rind is often broken by clipper cuts,
long-stem punctures, plugging the
fruit by pulling, finger nail scratches,
ladder bruises, box-nail punctures
and various other forms of bruises
and injuries. It has been carefully
estimated that 65% to 85% of these
fruit wounds result in decay before
the fruit can be consumed.
Dr. Fawcett says, "It has been
found by many experiments that a
large part of this decay may be
avoided by the careful picking, pack-
ing and shipping of fruits."
It can readily be seen that the
control of blue-mold decay depends
very largely upon careful handling
of the fruit through the picking,
hauling and packing operations. In
picking, clipper cuts and long stems
should not be tolerated. A clipper
cut means a decayed fruit; a long
stem may puncture several fruits
and result in their loss through de-
cay before the fruit reaches the con-
sumer. Pickers and packers should
be required to wear gloves to pre-
vent finger nail scratches on the
fruit. Field crates should not be
filled too full, and should not be
dropped in loading and unloading.
A Florida orange is very juicy and
heavy; only a short drop will bruise
it. It is perhaps needless to say
that all packing machinery and
equipment should be kept in such
repair as to function properly and
thereby reduce to the minimum in-
juries in packing.
Type of Clipper
Investigations have brought out
the fact that a much larger percent-
age of picking defects result from
the use of the "scissors" type clip-
per than from the "nipper" type.
Pickers using the scissor type clip-
per, as a rule, clip the fruit with the
cancave side of the clipper turned
to the fruit. This practice not only
results in a high percentage of long

Thompson, T. C. Bottom, I. W.
Watts, W. J. Ellsworth, T. S. Car-
penter, W. F. Glynn, B. J. Nordman,
J. R. Donegan, C. A. Garrett, J. G.
Grossenbacher, M. T. Baird, G. A.
Draa, R. R. Gladwin, W. M. Reck,
Alfred Skinner, R. H. Prine, R. K.

Page 5

stems and clipper cuts but leaves
many of the stems cut at an angle,
sharp, and more liable to puncture
the fruit with which they come in
contact. The use of the nipper type
clipper results in practically no clip-
per cuts and the stems cut square
and close to the fruit. A stem is
considered long when it can be
caught and reclipped with the clip-
per held properly in reference to
the fruit.
Each picker should be provided
with two pairs of clippers, and the
picking foreman should see that
they are kept in good repair.
Conditions of Fruit
It has been noted that the per-
centage of fruit wounds or injuries
run highest during the early part of
the shipping season, especially, in
fruit that is picked soon after a rain
or while the dew is on. The rains
make the fruit more turgid and ren-
ders it more easily injured. ..
Artificial coloring in the early
part of the shipping season brings
out practically all of the fruit blem-
ishes. The more intense bruises and
other wounds develop into green or
brownish-green spots. Oil liberated
from the oil cells of the rind of the
fruit by any cause produces this
characteristic spotting. The liberated
oil spreads over the surface of the
fruit and injures it so that when the
fruit is put through the coloring
process the injured spots either re-
main green or turn to a brownish-
green. Fruits so effected are in
great danger of decay. This can be
materially reduced by more careful
handling of the fruit before it is
Cost of Poor Picking
Few growers realize what it costs
to pick their fruit under poor pick-
ing supervision and when no pre-
mium is placed upon the quality of
the work done. The final cost of
picking depends upon the percent-
age of picking defects that result in
decayed fruit. Picking defects too
often run 10 to 15 percent. For ex-
ample, when a picker is paid 10
cents per box and his picking shows
15 percent defects, such as long
stems, clipper cuts, etc., the final
total cost of his picking, to the
grower, is 60 cents per box. This
represents a loss to the grower
through careless picking and han-
dling and hauling of this fruit. Any
discount in the market, resulting
from decay, is deducted from the
grower's check. If he sells his fruit
on the tree the buyer will make pro-
vision in his price for the usual
losses through careless picking and
Improve Picking
The first thing to do in improving
the quality of picking is to supply
pickers with the type of clipper with
which they can do the best work. A
competent, energetic picking fore-
man should be employed. The crews
should not be too large for the fore-
man to exercise a certain amount of
personal supervision over each
picker. In arranging the scale of
wages for picking, an incentive for
quality work should be provided for.

Pare 6

Tangerine "Fiasco"

Due to Individual

Effort by Shippers

Clearing House Not Advised
Of Plans Until Fruit Was
Ready To Move

Everyone now knows the tre-
mendous shipments of tangerines
which went forward commencing on
Sunday, Nov. 16, dwindling off Fri-
day and Saturday of the same week.
It seems that each packing house
manager and each shipper member
thought he had struck upon a most
brilliant idea peculiar unto himself
whereby his tangerines, which
showed such fine color and good
sizes, could be picked, quietly re-
edived into the packing house, color-
ed and shot to a market which had
been made high by the maturity
standard having severely restricted
tangerine shipments up until Satur-
day night, Nov. 15. Mum was the
However, on Friday, Nov. 7, the
Manager of the Clearing House
brought before the Operating Com-
mittee the necessity of looking
ahead on tangerines and taking
proper action, stating that we can-
not afford to make the same mis-
take in tangerines that we did in
grapefruit. The members of the
.Cperating Committee expressed
themselves strongly to the effect
that the markets were so bare and
there would be such a big demand
for the Thanksgiving market that
there was no reason for taking any
action. Doubtless they were gen-
uine in this belief, though also
doubtless each man thought he was
going to be doing something that
would be particularly beneficial to
his own growers and getting the
jump on his fellow-shippers. No in-
formation was available from our
shipper members indicating any
over-supplies, but from certain
members of the Committee of Fifty
the Manager received advice that
plans were such as to indicate an
excessive movement of tangerines.
Therefore, on Tuesday morning,
Nov. 11, the Manager warned all
shippers of a "tangerine fiasco" un-
less proper precautions were taken.
The wire read as follows:
"Cannot over-emphasize neces-
sity picking tangerines which will
leave 16th on strictly for size and
color. Shippers generally plan-
ning picking freely commencing
immediately so when test off Sat-
urday night tangerines will have
been colored and shoot immedi-
ately to auction markets Sunday,
Monday, Tuesday. Know of one
house contemplating moving twen-
ty cars and unless everyone holds
unusually strict to size, color pick-
ing will experience tangerine
Then on Thursday, Nov. 13, the
following wire requiring estimated


movement of tangerines for the next
week was sent to all shippers:"
"Must secure from each shipper
today your estimated movement
tangerines for shipment respec-
tively Sunday, Monday, Tuesday
so Operating Committee may act
intelligently not only as to time
distribution but need from each
shipper also confidential destina-
tion where auction contemplated.
Having this daily movement and
intended auction distribution the
Operating Committee will do ut-
most to handle what looks like
critical situation."
On Friday morning, Nov. 14, the
following wire was sent asking all
picking of tangerines to stop, urg-
ing the necessity of distributing the
tangerines over a longer period than
"Our members Sunday, Mon-
day, Tuesday had planned ship-
ping 340 cars tangerines aside
from tangerines shipped balance
of week. Heaviest weeks shipment
of tangerines heretofore 320 cars
for week Dec. 16, 1928. Heaviest
auction sales heretofore week
ending Dec. 21, 1928, 260 cars
average $4.00 delivered and week
ending Jan. 25, 262 cars average
$3.00 delivered per strap. 149
cars Thanksgiving week ending
Nov. 30 same year $4.12 average.
Operating Committee will deter-
mine policy tonight. In meantime
urge every shipper discontinue
picking tangerines as believe ab-
solutely necessary distribute tan-
gerines already picked over longer
period than contemplated as figure
given you above only includes our
own shippers' totals, we having
handled previous two years 77%
of the crop indicating about 500
car movement next week tange-
rines from state."
Early Saturday morning the fol-
lowing wire was sent under the in-
structions of the Operating Com-
mittee requiring no further picking
of tangerines for a week:
S"Operating Committee last
night gave positive orders begin-
ning immediately no tangerines
to be picked until next Friday."
The Operating Committee upon
finding that each shipper had been
about as "bright" as the other, and
realizing the tremendous amount of
tangerines that were already in the
packing houses, concluded that the
only way those tangerines which
had to be auctioned, could be auc-
tioned wisely, would be for the
Clearing House to do the prorating
and determine each day's destina-
tions so far as auctions go. In the
Citrus Summary the distribution is
shown and further information is
On Tuesday, Nov. 18, our ship-
pers received the following wire
calling attention to the excessive
shipments of Sunday and Monday
and the danger of merely handling
the geographic distribution. Also,
insisting that Tuesday's shipments
on should be held for later sale than
those auctions selling in time for


"Yesterday gave you auction
destinations covering 138 cars
tangerines shipped Sunday from
our own members, as shown on
bulletin 45. Today our members
claim shipped Monday 130 cars
which we being asked to prorate
to auction on top of yesterday's
138. Can easily give you geo-
graphic distribution but this addi-
tional 130 cars on top of Sunday's
138 and Saturday's 48 tangerines
makes 316 cars from our own
members only which is absolutely
all that we can permit sold at all
auctions from Friday to next
Tuesday. Therefore consulting
some of our shippers and will ad-
vise later how best to hold back
yesterday's shipments for de-
ferred sale. Shipments today on
should be recognized as necessari-
ly selling auction first week De-
cember or later."
Another wire on the same day to
the same effect being as follows:
"Notifying you and all shippers
today's shipments tangerines and
shipments Wednesday on for bal-
ance week will have to be held
either precooling plants here, cold
storage or at diversion points for
probable sale auction markets first
week December. If later develop-
ments indicate can move profit-
ably into auctions each shipper
will be allotted his proportion of
today's shipments on."
On Wednesday, Nov. 19, the fol-
lowing wire was sent to our heaviest
shippers, outlining just how the cars
would be sold and urging the neces-
sity of holding back out of Thurs-
day's auctions a certain number of
cars for Friday's sale, selecting of
course the soundest cars for this
day's delay. Also, in turn, on cars
arriving in time for Friday's sale,
similarly holding back certain por-
tions for Monday's sales:
"Sunday's and Monday's tan-
gerinie shipments from our own
members if allowed to sell imme-
diately arrival according schedule
means that on Thursday 46 cars
will be sold New York, 21 Phila-
delphia, 2 Baltimore, 20 Chicago
and 5 St. Louis. Then Friday
45 New York, 8 Boston, 20 Phila-
delphia, 11 Pittsburgh, 4 Balti-
more, 10 Cleveland, 14 Cincin-
nati, 20 Chicago, 7 Detroit, 3 St.
Louis. Consider foregoing offer-
ings suicidal especially as don't
represent entire offerings includ-
ing outsiders' tangerines. Out of
Thursday's sale should be with-
held 15 cars New York, 7 Phila-
delphia, 7 Chicago, 2 St. Louis for
sale following day. This would
make our members' shipments
Friday in New York 60, Boston 8,
Philadelphia 27, Pittsburgh 11,
Baltimore 4, Cleveland 10, Cin-
cinnati 14, Chicago 27, Detroit 7,
St. Louis 5, from which should be
withheld for Monday's sale, 30
New York, 13 Philadelphia, 4
Pittsburgh, 7 Cincinnati, 13 Chica-
go, thereby offering Friday 30 New
York, 8 Boston, 14 Philadelphia, 7
Pittsburgh, 4 Baltimore, 10 Cleve-
land, 7 Cincinnati, 14 Chicago, 7

November 25, 1930

Detroit, 5 St. Louis. Obviously in
selecting the cars to be held over
additional day the cars in best con--
dition should be selected and I
feel compelled to ask you to fol-
low this policy. Tuesday's ship-
ments if not too heavy can be dis-
tributed in Monday's, Tuesday's
auctions, Wednesday's shipments
in Friday's auctions. Believe you
will agree this is a wise distribu-
tion and only means on Sunday's
and Monday's shipments one day's
delay on those cars held over and
certainly think decay hazard not
near so great as demoralized mar-
ket resulting if this action is not
On Thursday, Nov. 20, the follow-
ing wire was sent giving strict or-
ders that no tangerines be allowed
to be picked Friday and Saturday:
"Preliminary reports from auc-
tions today's tangerines very dis-
couraging. Consider our shippers
making serious mistake to offer
their'full supply as scheduled for
Friday as such policy .will likely
break tangerines to red ink,
whereas, if third to half of pros-
pective Friday's offerings were
held over for Monday sales or
held in storage would avoid use-
lessly breaking market to still
lower level as Monday could car-
ry Friday surplus and be in pro-
portion. After getting consent
from most members of Operating ,
Committee am herewith giving
you orders to see that no tange-
rine picking be allowed for bal-
ance week."
Inasmuch as those controlling the
largest proportion of tangerines dif-
fered from the Manager in the ad-
visability of holding back any of the-
arrivals from selling as fast as they
arrived prior to Thanksgiving, it
made it impossible for the Clearing
House to carry out the original pro-
gram contemplated of distributing
this abnormally heavy movement
over a long period. It developed
that in many cases the tangerines
had been picked from 4 to 5 days
prior to shipment and with theC
weather as warm as it was and arti-
ficial coloring necessary, as it was in
most cases, there was fear that
there would be a rapid break-down
and maybe it was best that the en-
tire lot was thrown on the market,
as fast as they were.
The fact remains, however, that
the big mistake was in picking such
tremendous quantities and failure
on the part of our shipper members
to frankly keep the Clearing House
advised of their plans and actions so
as to more effectively prevent doing
that thing which proved to be un-
wise. That is the very reason that
the Clearing House exists. It always
has been a fact and probably always
will be that each shipper thinks he
is just a little wiser than the other
fellow and each shipper is always
endeavoring to gain such strategic
advantage. And it is 'because of,
the lack of wisdom in such a belief
that the Clearing House is needed
and to assemble industry facts and
present them collectively to shipper
members so that they may avoid

November 25, 1930

losses due to individual or indepen-
dent action.
The above details are given to
grower members because our grow-
ers are the ones that must suffer
by any failure on the part of our
, shipper members to handle collec-
tively just such situations when they
Nearly everyone of our shippers
had the same "brilliant idea" as can
be seen in the following statement
showing the total number of cars
shipped Sunday, Monday, Tuesday
,and Wednesday by each shipper:
Shipper Cars
Adams Packing Co..........------ 7
Alexander & Baird-................ 5
American Fruit Growers---....... 59
David Bilgore .............................. 8
R. W. Burch, Inc-..---..........--- 2
Dixie Fruit & Produce Co......... 2
-Florida Citrus Exchange...........-194
Florida Mixed Car Co................. 2
Chester C. Fosgate Co............... 5
Gentile Brothers Company........ 35
A. S. Herlong & Co...................------ 5
Holly Hill Fruit Products Co..... 1
J. W. Keen------.................................---- 2
R. D. Keene & Co....................... 5
"Gregg Maxcy .............---------............... 3
L. Maxcy ...............---------................... 18
W. H. Mouser & Co.....................------ 7
Nelson & Company..------................... 2
Richardson-Marsh Corp...........--- 6
B. H. Roper...................-----.......--.. 4
H. C. Sullivan--------............................ 2
,Welles Fruit & Livestock Co..... 1


Citrus Exports

The following figures, furnished
by the United States Department of
Commerce, show the grapefruit and
orange exports from New York and
Jacksonville for the weeks ending
Nov. 1, 8 and 15:
Week Ending Nov. 1
Grapefruit Boxes
New York-London .......----- 2,044
New York-Southampton ....... 1,006
New York-Liverpool ............. 1,030
i New York-Glagow ..........-----... 360
Jacksonville-London ........--...... 7,096
Jacksonville-London* ......---..... 1,800

Week Ending Nov. 8
Grapefruit Boxes
New York-London .............--- 1,044
*New York-Southampton ........ 1,910
New York-Liverpool ............-- 488
New York-Glasgow ............... 225
Jacksonville-Liverpool ..........--- 6,919

Oranges Boxes
New York-London ..-....------- 187
Week Ending Nov. 15
Grapefruit Boxes
New York-London ........---........ 2,551
New York-Southampton ...... 2,562
New York-Liverpool ....----- 1,517
New York-Glasgow ................ 528
New York-Bristol .........---. 100
Jacksonville-London* ............ 570

Total.............----.................------------..... 7,828
Oranges Boxes
New York-London .................. 13

Canned fruit.


"Whispering Down A Well"
Florida Clearing House News,
Winter Haven, Florida.
After reading what you say in
your sisue of Sept. 13 on how the
membership actually feels in the
matter of advertising, I wish to con-
vey to you my urgent wish that you
can provide some way of raising
money for advertising the coming
crop of citrus fruit.
It has been demonstrated in
thousands of ways by successful
business that the biggest force in
successful selling of merchandise is
advertising, and that no important
selling enterprise should be consid-
ered without it.
We should remember:
"When a man has something to sell,
And he goes and whispers it down
a well,
He is not so apt to collar the dollars
As he who stands on the corner
and hollers."
I wish you could collect five cents
or more a box for intelligent adver-
Yours truly,
,Signed) J. C. McCOY.

"Getting Relief"
Boston, Mass.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
I am notified by my grove worker
that the orange pick-ups are being
cared for properly which I hope is
0. K. and properly done.
I certainly hope the Clearing
House succeeds in getting some re-
lief for the growers and agricultur-
ists generally. Florida has an aw-
ful record in the north, and in New
England especially, as a place to
be avoided unless one is looking to
lose their all, and if this condition
is not improved soon Florida will
spend many years rebuilding that
which was torn down. I believe the
fly could have been handled with
far less hardship to the growers
than has been the case.
Yours, .
(Signed) CHAS. G. GREELEY.

Clearing House Saved the Day
Mascotte, Fla.
The Florida Clearing House News,
Winter Haven, Florida.
Considering the effect of the
quarantine regulations in restrict-
ing markets requiring processing, it
is expensive and damaging as to
keeping qualities of the fruit. I
think that without the control by
pro-rating shipments, which pre-
vented an overloading of markets,

especially the auctions which are
barometers for all markets, it
would have been impossible to have
marketed at a.profit any consider-
able part of our last season's crop.
Therefore, the plans outlined by
the Clearing House Association,
and the general co-operation by
shippers in complying with those
plans undoubtedly was what "saved
the day" for the citrus fruit grow-
ers of Florida, from what was the
most chaotic and deplorable situa-
tion that had ever confronted them.
There should be a more thorough
control of the shipment of imma-
ture fruit by pre-coloring, which is
doing our marketing of oranges
much damage. Fruit should be ripe
and palatable to be acceptable to
the consumers, who are becoming
discriminating when California ripe
fruit is in competition.
Yours very truly,
(Signed) A. T. GANO.

"Ripening On the Trees"
Lutz, Fla.,
Nov. 17, 1930.
Florida Clearing House News,
Winter Haven, Fla.
As a member of the Florida Clear-
ing House Association I am re-
ceiving a copy of the Clearing House
News semi-monthly. I scan the con-
tents of each issue quite closely and
am pleased to note that growers of
citrus who express themselves in
your column "The Growers' Voice,"
are becoming more convinced that
the main reason for the low price of
Florida citrus fruit is that a desir-
able quality is not being furnished
the consumer. This undesirable
quality is the result of shipping im-
mature artificially colored fruit, ir-
respective of the fact that the fruit
may pass the test(?) required by
the state law.
In your last issue I note the copy
of an "ad" that is to be flung to the
public through numerous newspa-
pers this month. The wording of a
portion of this "ad" might pass mus-
ter before a corps of advertising
tyros, but another portion is won-
derfully and ingeniously ambigu-
ous: "Ripening on the trees they are
full of juice and delicate in flavor."
Just what construction can be
placed on that statement? Every-
body knows that the fruit cannot be
ripening in a refrigerator car or
the hold of a vessel. The intent, evi-
dently, is to have the consumer be-
lieve that he is getting freely ma-
ture fruit, therefore misleading, for
if taken from the trees while it is
"ripening" it cannot be fully ma-
ture, or ripe.
To be honest why not this word-
ing: Beautifully colored by Nature

Page 7

The Grower's Voice
SUnder this heading will be published communications from grower members
of the Clearing House Association, who desire to voice opinions upon matters of
general interest to Florida citrus growers. The Association cannot, of course,
assume responsibility for the opinions expressed in these letters, but believes
growers should have the opportunity of expressing themselves if they are willing
to assume the responsibility. Communications should be as brief as possible-
preferably not more than 250 words in length-and MUST be signed with the
writer's name and address (although not necessarily for publication).

and fully ripe when plucked from
the trees Florida oranges are full
of the most delicately flavored
juices. Do not buy until you can be
assured of this quality.
More anon.
Very respectfully,
(Editor's Note: The writer of the
above letter has received the wrong
impression of the intent in the
phrase used in the Clearing House
advertisement which he has quoted.
The sentence in the advertisement
which says "Ripening on the trees,
they are full of juice and delicate
in flavor," does not mean, nor does
it say, that the fruit is being picked
while it is ripening. The sentence is
included in the advertisement in
order to overcome the popular belief
that oranges and grapefruit are
picked before they are ripe and al-
lowed to ripen enroute to, or in the
markets. As everyone in Florida
knows, this cannot be done. Some
deciduous fruits are picked green
and ripen afterward. This is not
possible, however, with citrus fruit.
The Clearing House simply wishes
to correct this impression and assure
the consumer in the north that the
fruit is permitted to ripen on the

"Need For Teamwork"
The following letter from one of
the large grapefruit shipping or-
ganizations in Texas has just been
received by the Clearing House and
reveals unmistakably that Florida
citrus growers are not the only ones
wondering how best to overcome the
effect of the depression i CB
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
"Just received the Clearing
News of November 10th, and
to compliment you on the
under the heading, "Effect on i
Prices of Depression in North Show
Need for Genuine Teamwork."
There is no question but that you
have covered the situation thorough-
ly and accurately, and if we could
only get our growers into the frame
of mind of accepting the facts they
and ourselves would be much bet-
ter off.
"We are giving our growers the
information along the same lines as
contained in your article and we are
doing everything we can to help
stabilize the thing and make the
best of a bad situation."

Fruit Acids Don't
Affect This Can
Shipping and storage cans of
chromium-nickel alloy, a new stain-
less metal, have been introduced for
use of the trade. The alloy is not
affected by fruit acids. The first of
the cans is made in a twenty-gallon
size and others are to follow.
Alleghany metal is a solid metal,
not plated, and has a very high ten-
sile strength. The new cans are
rounded at the bottom edge so that
there no corners to clean.





Co-ordinating members' activities for orderly control of dis-
Controlling supplies at key markets.
Disseminating marketing information daily.
Standardizing grade and pack through an impartial inspection
Increasing consumer demand by advertising and publicity.
Securing best freight rates and transportation services.
Developing mutual interests of, and better understanding
among growers and shippers.
Maintaining representation of industry in all matters of com-
mon welfare.





.Ft. Ogden
Winter Park
. Winter Garden
Winter Haven
S Mt. Dora


Let's Don't Forget
The Past!
On the theory that "the memory of man
is short," shipper-members of the Clearing
e are urging their respective growers to
ue the grove clean-up policy, at least
modified extent. Recommendation that
policy of picking up drops be continued
discussed and made by members of the
eating Committee of the Clearing House,
recent meeting. It was pointed out dur-
he discussion that it would be compara-
tively easy to pick up and bury drops imme-
diately after a grove, or a portion of a grove,
had been picked.
Distasteful though this task is, there is no
doubt that the policy is a wise one. The Fed-
eral Department still has its field inspectors
at work in the state, and common sense dic-
tates that Florida should take no chance of
again getting into trouble. If the groves are
kept reasonably clean from now until spring,
and thoroughly clean during March and April
when the weather will be warmer, there will
be little chance of any trouble materializing.
Cleaning up a block that has been picked
should not be very difficult, nor expensive,
and will be valuable insurance against any
recurrence of quarantine difficulties. The
southern states, by virtue of their temperate
climates, have been the most reluctant to pro-
nounce Florida clean. Now that the south-
ern states are satisfied that Florida is no
longer a menace, it behooves us to maintain
that status. It is -easy to forget troubles of

Page 8

the past, and severe though the quara
restrictions have been, none of us should
any chance of again being saddled with
handicaps. Whether or not we believe
ever was a fly in Florida does not entel
the matter. We all know now that w(
be quarantined against and that the ma
ing of our fruit can be seriously disru
So, as long as there is any chance for tr(
(and the Federal government would not
inspectors in the state unless it was the
that there is a possibility of trouble) 1
continue our watchfulness and do wha
can to keep our slate one hundred pe:

Right On the Nose
From the time the Clearing House st,
allotting grapefruit for the week ending
20 to the week ending Nov. 15 we allott
our members 3,168 cars. Our members
ped 3,169 cars. That's hitting things
on the nose. Our performance record ag
orders given over the nine weeks could I
ly be carried out any more accurately
this. It is true that on the week of Oc
there was a serious over-shipment. The
ager at that time was compelled to ta
severe position with the shipper-mem
this action being confirmed by the Boar
Directors. There also have been some
of over-shipment by individual members,
ing the same weeks that other members
ped less than their allotment so that t
was no violation of the allotment as a w:
Some of the members that apparently
shipped, upon analysis and investiga
proved to be within the privilege all(
under the f. o. b. resolution which allo-
member some latitude if he can show coi
sively that his allotment for the week
unduly restricted on account of having a
proportion of bona fide f. o. b. orders.
There has been considerable talk a
failure to carry out allotments. The
agement does not know of a single shi
who has not complained that his partic
allotment was too low. Growers have (
to the office with rumors that certain oi
shippers were deliberately violating am
noring allotment orders. It depends
the shipper or marketing agents the gro
were connected with as to whom they acc
of such violations. Growers reflected th
titude of our shippers in accusing the "c
fellow" of not playing the game fair.
is quite natural and should be taken
granted. But, taken as a whole, haven'
a right after all to congratulate ourselves
at least the most difficult thing to carry
this year has been well carried out? I
than that, it will be decisively carried
week after week in the future.

ntine Louisiana, Alabama
such Lift Quarantines On
there Florida Citrus Fruit
Scan A market for several hundred
rket- more cars of citrus fruit has been
granted Florida in the removing of
pted. the state quarantines placed against
double unrestricted shipments into Louis-
keep iana and Alabama, it has been
Learned from the Florida State Plant
iught Board. Announcement that these
et us two quarantines-in Mobile county
S in the case of Alabama-would be
lifted, was made this month after
recent the Federal government made its
announcement that grove clean-up
and inspection could be abandoned.
Louisiana's quarantine has includ-
ed only the southern part of the
state, but the quarantine also in-
irted eluded the city of New Orleans,
Sept. which is the biggest Florida market
ed to in the state. Louisiana's quarantine
will be lifted Dec. 1, although the
ship- state has announced that processed
right fruit could be admitted there prior
ainst to that date.
Although the opportunity to move
lard- a few hundred cars into Louisiana
than is of some help, the most important
t. 11 factor in the minds of Florida citrus
leaders relative to Louisiana's lift-
Man- ing her quarantine, is that the ac-
ke a tion will mean removal of the last
bers, vestige of doubt that Florida is back
to normal.
rd of
ship- D. Boreland
hole. Members of the Committee of
over- Fifty, as well as grower acquaint-
ances, were saddened this month at
.tion, learning of the death of Mr. D. S.
)wed Boreland, member of the Committee
ws a of Fifty, at Ft. Myers. Mr. Bore-
land was one of the best known and
nclu- most highly respected growers in
was Lee County, and had been loyal and
high faithful worker for the Clearing
House and the Committee of Fifty
since the creation of the organiza-
bout tion.
A resolution of respect was pass-
nan- ed by the Committee at its recent
pper meeting in Frostproof on the pass-
Mular ing of Mr. Boreland, the resolution
reading as follows:
,ome "Whereas, the Almighty has taken
our from our midst our beloved mem-
d ig- ber and fellow-worker, Mr. D. S.
upon RESOLVED, we, the members of the
wers Committee of Fifty, express our sor-
used row at his passing and regret the
great loss of a faithful and sincere
e at- worker for the citrus industry, and
theirr that we express our sympathy to
This his family and relatives."
A motion then was passed that
for the above resolution be 'spread on
t we the minutes, also that copies be sent
that to the family and the press.
out It's all right to knock, if you're
Vlore trying to make something stick to-
out gether. Just knocking out the props
doesn't help much-and you might
smash a thumb.

November 25, 1930

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