Title: Florida clearing house news ..
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Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00086639/00048
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: September 25, 1930
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00048
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
cr eomPi..
bureau of Arig. ECon.,
J.1S. Dept. of Arig..
ruhilg~ktQoa. D. C.


FLORIDA


Sec. 435%, P. L. & R.
U. S. Postage
1c. Paid
Winter Haven, Fla.
Permit No. 11


Representing more than 10,000
Growers of Oranges and Grapefruit
.Headquarters: WINTER HAVEN, FLORIDA


NEWI


HOUSE

Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


0 Cents a Copy SEPTEMBER 25, 1930 Volume II
$2.00 a Year MB 25, 190 Number 24


Early Fruit In Big

Volume Won't Earn

Satisfactory Price

Passing of Test By Small
Sizes Complicating This
Season's Shipments

There is a popular notion that
early fruit, simply because it is
early, must necessarily get high
prices. The real fact is that the
only reason early fruit gets excep-
tionally high prices is because it is
usually supplied in extremely small
quantities. In every variety of
fruit that exists the early fruit is
never as good as the later fruit
when it reaches prime condition.
We all know this is true of grape-
fruit, oranges and tangerines. In
fact, it is so true that our citrus in-
dustry fostered our present green
fruit law to effectively put a stop
to the loss that comes to the indus-
try by giving consumers a vast
amount of early fruit that proves
disappointing. This year the Clear-
-ing House and other shippers con-
'curred in going one step farther,
that is in requiring certain juice
content to insure better grapefruit
.going forward. Yet, with all these
restrictions, growers and shippers
'ind particularly the members of the
Clearing House have a responsibility
.for handling the shipment of green
fruit with due foresight, knowing
,*hat our fruit is by no means at its
best this early and that of necessity
it must reach the market in limited
quantities unless the demand be-
comes demoralized right at the
start. State laws cannot become so
'severe as to cover a year like this
one without working a hardship in
other years when the crop is not so
generally passing state standards.
Artificial Bolstering
* On the other hand, with the
amount of fruit.that Florida has to
move, it would be shortsighted to
restrict unduly the early movement.
Easily prices should not be artificial-
ly lolstered. up. In fact, from an
ideal standpoint of distribution, our
prices should not start extremely
i.igh and then drop as they do sys-
tematically every year. But this
,a-ain* is .uiiavoidable unless the
(Contifnued on Page Four)


Thanks, Uncle Sam!

Publication of Secretary Hyde's
ruling lifting the sterilization re-
quirements for the southern and
western states brought immediate
response from the Clearing House.
Manager Archie M. Pratt dispatch-
ed a telegram to the Secretary of
Agriculture expressing the grati-
tude of the members of this organi-
zation, and urging the Department
to help the Clearing House in
spreading the "wonderful news"
throughout the country. Manager
Pratt's telegram reads as follows:
Winter Haven, Fla.,
Sept. 29, 1930.
Secretary Arthur M. Hyde,
C/o Department of Agriculture,
Washington, D. C.
From the spontaneous words of
appreciation and rejoicing coming
in from our members, Florida as a
state may yet establish a second
Thanksgiving Day in memory of the
splendid achievement accomplished
by your department, our state de-
partment and the growers, shippers
and citizens of Florida in finally so
completing the eradication program
as to permit the splendid official
news of lifting of all sterilization
requirements on the citrus and veg-
etable industry. On February
eighth we officially presented in a
detailed and comprehensive brief
the serious obstacles. presented in
sterilization requirements. Not
enough time had then elapsed to
warrant your seriously considering
the requests asked by the Clearing
House for lifting of sterilization
orders. But by the splendid team
work of all, this request has finally
been granted. Persistently the needs
of the industry have been present-
ed, patiently you and your depart-
ment have listened and now in pro-
tection to all the states eradication
accomplishments have been so great
as to permit this lifting of the load
that was upon us. Our seven thous-
and grower members and our many
shippers rejoice not only because
of the official action but because we
feel rewarded for the unified effort
already made possible through the
state-wide organization, of which
they feel they have a right to be
proud members, and this announce-
ment again renews the high morale
in meeting other industry problems
which we are facing, in this season
(Continued on Page Five)


Dixie Markets Are Opened

When Sterilization Ruling

.s. Declared Unnecessary.

Quarantine Officials of Southern States as Well as Fed-
eral Bureau Men Are Satisfied That Florida Has
Finally Eradicated "That Last Fly"

The last of the major quarantine regulations, steriliza-
tion of fruit into the southern embargoed states, was lifted
Sept. 27 by the U. S. Department of Agriculture. Recogni-
tion by quarantine officials of the southern states, as well as
the Federal Government, of the complete eradication of the
fruit fly from the state of Florida was responsible for the
removal of this big handicap. Effective Oct. 15 Florida may
move its oranges and grapefruit into the southern states as
well as into the other states and elsewhere, without recourse
to the troublous and impracticable processing of fruit.


Opening of the southern states to
unprocessed fruit will be of tre-
mendous help to the growers and
shippers. This particular provision
of quarantine regulations has done
more to discourage the industry
than a complete embargo could
have done. In spite of the fact
that the government has regarded
processing as practicable, the ship-
pers generally have been unable to
handle the work satisfactorily to
the trade. There was a strong trade
resistance to this processing. Re-
sults last year, generally speaking,
apparently were noted very quickly
by the consumers, for complaints
that processed fruit carried an un-
mistakably "cooked" taste, poured
in on the shippers of the state who
undertook either of the methods
:prescribed. In fact, so disastrous
was sterilization last season that
practically every shipper in the
state had declared his intention of
doing no processing this year, or
at the most as little of it as possi-
ble. The result of this would have
been a flood of fruit into the north-
eastern and middlewestern markets
that even now will have a heavy
volume of fruit, and the result
would have been chaos. The sec-
ond grade fruit of which the south-
ern states are heavy consumers
would have been forced into the
northern markets to compete with
the better grade fruit, and the con-


sequent lowering of price levels for
all fruit.
Inspection of groves and packing
houses will be continued according
to Secretary Hyde as a matter of
safeguard. Florida, however, is not
worried one whit for the fly without
a doubt has been wiped out.
However, by zealously following
these exacting requirements of a
weekly pick-upl of drops andinsped--
tion of fruit in grove and packing
houses, it does meet whatever
"hangover" there may be of the fly
bugaboo and with the state still be-
ing under federal embargo pre-
cludes the southern states from
placing state embargoes based on
any panicky attitude that might re-
main.
Because of the psychology of this
situation it behooves us to be pati-
ent in complying with some things
we feel are quite unnecessary be-
cause other states have not yet
caught up with our true condition
and we must give them time to get
their bearings.
DATA PRESENTED BY W. C.
O'KANE, CHAIRMAN OF THE
FEDERAL FRUIT FLY BOARD,
SHOWS THAT CONTINUOUS IN-
SPECTION BY NEARLY SEVEN
HUNDRED TRAINED INSPEC-
TORS SINCE EARLY IN JULY,
AND EXAMINATION OF FR OM
(Continued on Page Three)


CLEARING






Page 2


FLORIDA CLEARING


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus Growers Clearing
House Association)
(Week Ending September 27, 1930)
WEEKLY INDEX ANALYSIS


Florida Oranges Shipped................
Total......................---------------
Florida Grapefruit Shipped............
Total---.... .....----------------....
Florida Tangerines Shipped........
Total--...--.............................-----------------.--..
Florida Mixed Shipped-..................
Total.............--------------.
California Oranges Shipped........


Week
Ending
Sept. 27
5
8
374
935

1
1
567


Week
Ending
Sept. 20
3
3
318
561



578


Week
Ending
Sept. 27 '29

227
507

1
1
1166


Florida Oranges Auctioned........... 1 -
Average ............ ------......................... $2.60
Florida Grapefruit Auctioned........ 125 102 75
Average ...-- ............-.......-----.. $3.65 $3.75 $5.69
Florida Tangerines Auctioned........
Average ...---.-----.--.----..........
California Oranges Auctioned........ 296 334 490
Average .................-------.---. $7.55 $7.20 $4.68

FIRST FIVE DAYS' SHIPMENTS AND SALES
Grapefruit No. Is Grapefruit No. 2s
Week Ending Shipped Sold Avg. Shipped Sold Avg.
Sept. 20 --.. ---... 86 42 $3.71 48 20 $3.24
49% 42%
Sept. 27 ----................ 140 56 $3.02 118 33 $2.65
40% 28%
Difference ............ +54 +14 -69 +70 +13 -59
ORANGES No. 2
Week Ending Shipped Sold Avg.
Sept. 20------........---.........................--- 2
Sept. 27 ............... ---------. 3 3 $2.76
100%
Difference .............................. +1 -3

PREVIOUS COMPARATIVE SHIPMENTS
Florida Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Sept. 20..........--- -
Sept. 27..... -- 4 9 1 1 19
Oct. 4..-----..... 4 45 60 10 8 1 99
California Oranges
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Sept. 20.......... 983 723 863 840 533 619 -
Sept. 27.......... 1166 568 746 830 399 664 -
Oct. 4.............. 1349 555 667 685 309 633
Florida Grapefruit
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Sept. 20.......... 161 21 74 14 40 2 109
Sept. 27.......... 227 59 120 20 77 19 292
Oct. 4.............. 379 140 261 64 80 44 542
Florida Mixed
Week Last 1928- 1927- 1926- 1925- 1924- 1923-
Ending Year 29 28 27 26 25 24
Sept. 20 ......... - 1 8 No Rcrd.
Sept. 27.......... 1 1 4 9 No Rcrd.
Oct. 4.............. 4 12 13 1 1 No Rcrd.


A Strenuous Week
More fruit available complying
with the maturity standards than
we realized. Even picking for sizes
was not enough to head off the over
supply which popped up so sudden
in Saturday's 99 cars and in Mon-
day's 95 cars. From the way the
trade acted, every buyer in the
United States seemed to know about
these 95 and 99 cars as quick as we
did. When the Clearing House
found the number of cars that we


had on the floor, or in the process
of receiving or packing that day, it
became self-evident that a general
stop order was necessary. The re-
sponse to this decisive action not
only showed the splendid attitude of
the shipper members to .the organi-
zation, but demonstrated that the
Clearing House met this emergency
squarely and without delay; with
the result that probably shipments
will be held down this week to 400
cars instead of 500 or 600 such as


Page 2


Week Ending
Sept. 20 ......
Sent. 27......


Comparative Auction Prices No. 1
36 46 54 64
$5.45 $5.75 $5.70 $5.70
4.20 5.20 5.00 4.80


Grapefruit
70 80
$5.50 $4.80
4.55 4.00


96
$3.55
3.10


Difference -1.25 -.55 -.70 -.90 -.95 -.80 -.45
Comparative Auction Prices No. 2 Grapefruit
Week Ending 36 46 54 64 70 80 96
Sept. 20 ...... $4.30 $4.80 $4.85 $4.80 $4.55 $3.55 $3.05
Sept. 27...... 3.30 4.65 4.15 4.15 3.90 3.45 2.70
Difference -1.00 -.25 -.70 -.65 -.65 -.10 -.35


Our Bulletin on September 26, AA-No. 3, shows last week's average
and sizes this week and a year ago this week compared, the total size in
each case being based on 360 boxes to the car.
Rolling To Auction And Unsold
Our first three weeks' comparison of the number of cars each day
rolling from our members to auction, or rolling unsold, shows as follows,
A standing for rolling to auction. U for cars rolling unsold:


Monday ..........
Tuesday ........
Wednesday ....
Thursday ......
Friday ............---
Saturday ........


Week Endin
9/13
A I
13 1
12 2
18 21
23 2i
19 3
32 19


GRAPE
9g'

3
3
8
8
0
9


East, West and South Prices
It was also decided last night that
all members would be better in-
formed if each shipper would report
prices realized on his Eastern ship-
ments, his Western shipments and
Southern shipments, respectively,
such prices to be representative of
the actual sales made and covering
the preponderance of the sales
made in each of the respective ter-
ritories.
Last night the Operating Com-


FRUIT
Week Ending Week Ending
9/20 9/27
A U A U
27 22 17 99
23 39 32 125
20 32 33 130 '
17 38 38 99
18 47 53 108
22 68 -
mittee decided it was unwise for our
members to make shipments of or-
anges prior to Oct. 8. Where any
orders have been shipped so far,
color has been a sickly yellow, the
fruit weak, decay has developed and
the prices realized have also shown"
the necessity of deferring shipments
until these difficulties could be
overcome.
Texas Grapefruit
The Texas Citrus Growers Ex-
(Continued on Page Three)


1 HOUSE NEWS

would have happened without the
team work exercised as the result
of the quick assimilation of facts
and the application of the remedy.
We will probably be facing a num-
ber of times this year similar situa-
tions, but each time I hope that we
will meet it just as effectively.
Auction Prices
The average of $3.65 delivered
for 125 cars of grapefruit sold at
the various auctions this week is not
specially encouraging. The Jewish
holidays doubtlessly had something
to do with the slowed up demand,
and none of us can forget that Flor-
ida is shipping almost as heavily as
in most other seasons we are ship-
ping when the fruit is in prime con-
dition. Our grapefruit by every
test applied is unusually early and
the earliness is general in all dis-
tricts, resulting in strong pressure
to move, and we are moving it
faster for this early than. has ever
been done before.
Avoid Excessive Auction Supplies
Coming Week
We have our shipments checked
but unless we guard against it we
can easily see still lower prices this
coming week, unless every precau-
tion is taken to guard against heav-
ier than normal supplies to auction,
particularly of No. 2 fruit which
has been selling so low at auction
and which always has such a demor-
alizing effect because of such low
prices becoming public. Friday
night our members had 53 cars roll-
ing to auction and Saturday's ad-
vices normally indicate a decided


September 25, 1930

increase, I would therefore expect i
that the wires which will be bulle-
tined tonight may indicate 70 to 75
cars of our members grapefruit en
route to auction. If this represents
75% of the total, there is rolling to -
auction Saturday night 100 cars and
of course there are several days'
shipments of next week which
would normally be diverted to auc-
tion on top of this hundred. Free
selling f.o.b., especially of No. 2s, I
and bearing in mind the above pos-
sibilities may hold the auction mar-
kets from a serious decline, even
with the very much better sizes that
are now rolling to auction.
On The Size Situation
Our members have been receiving
not only the gneeral average on
grades and sizes of each of the auc-
tions but we have been giving you,
immediately following the auction
sales, a representative No. 1 brand
with the price realized on each size
and a representative No. 2 brand
with the price realized on each size.
You will note in the following com-
parison that the average price by
size data for the week compared'
with the last week shows on No. is
a drop of from 45c to $1.25 on No.
2s, a drop from 10c to $1.00, with.
the average of all grades and sizes
at all auctions showing a drop of
only 10c. The bigger proportion of
70s and larger that we have been
supplying explains the drop of only
10c on the general average as com-
pared with the drop size by size.'
These representative brands com-r
pared for the week as to No. Is and
No. 2s show as follows:





September 25, 1930 FLORIDA CLEARING


U.S. Commerce Chamber

Selects Clearing House

For Agricultural Survey


An unbiased survey of the Flor-
ida Citrus Growers Clearing House
Association, its objectives and its
manner of operation, has been com-
pleted by the United States Cham-
ber of Commerce, and a report of
that organization's findings made
public.
The Clearing House was selected
for the first of a series of similar
surveys "largely because of the
Completeness of its organization,"
the Chamber explained in its sur-
vey, and the report of the survey is
neither an endorsement nor a criti-
cism of the clearing house principle
or this organization, the Chamber
has pointed out. However, the re-
port doubtless will prove of consid-
'erable interest to Clearing House
members and is to be reprinted in
the News. The first installment of
the Chamber's report follows, other
installments to be printed in ensu-
ing issues of the News:


SThe Clearing House In
Agricultural Marketing


on as high a level as is consistent
with fnudamental supply and de-
mand conditions. It has maintain-
ed a force of inspectors to standard-
ize and improve the pack of its ship-
per members. It has conducted a
consumer advertising campaign for
Florida oranges and grapefruit. It
has established a comprehensive
market information service for the
guidance of its members. During
periods of heavy marketing it has
set a limit on the total number of
cars which members could ship dur-
ing the week, to prevent over-sup-
plying of markets, and has prorated
this allotment among member ship-
pers. In the principal auction mar-
kets of northern cities it has set up
prorating committees of auction re-
ceivers to stabilize auction offerings
from day to day.
The Florida Clearing House has
been in operation for too short a
period to permit of any final con-
clusions as to its success. So far as
the 1929-30 season is concerned, the
Clearing House management points
to the fact that, although Mediter-
ranean fruit fly quarantine regula-


SUMMARY tions forced an unduly large quan-
The Florida Citrus Growers Clear- tity of citrus fruits into the eleven
ing House Association represents a northeastern states in that season,
co-operative effort by Florida grow- the average prices secured for
.ers and shippers of citrus fruits to grapefruit in the large auction mar-
stabilize their industry, kets in these states were higher
The Olearing House, organized than in the preceding year, when
in 1928, includes in its grower and supplies of this fruit in northeast-
shipper membership between seven- ern states were smaller but when
ty-five and eighty per cent. of the the Clearing House prorating sys-
citrus industry of the state. It is a tem was not in full operation.
grower-controlled, non-profit body, 1. THE FLORIDA
organized under the co-operative
marketing statutes of the State of CITRUS INDUSTRY
,Florida and conforming to the Central Florida is one of the fore-
terms of the Federal Capper-Vol- most citrus fruit producing regions
stead Act. of the United States. The state
Entering into a situation where ranks first in the production of
'the uncoordinated activities of over grapefruit and second in the pro-
a hundred shippers of Florida citrus duction of oranges. During the past
fruits often resulted in glutted mar- ten years, annual production of or-
kets and demoralized prices, the or- anges in Florida has ranged from
-ganizers of the Clearing House 9,100,000 to 15,000,000 boxes, and
sought to secure a unified control of production of grapefruit from 6,-
the distribution of the crop without 500,000 to 10,500,000 boxes. The
Entirely remaking the marketing bulk of the Florida citrus crop is
system of the state. Accordingly shipped out of the state in carlots.
they set up the Clearing House, not Shipments normally begin in Sep-
as an active marketing agency, as tember and last until June, reaching
its charter would have permitted, heavy volume during the winter
"but as a co-ordinating agency for months.
already established marketing agen- Florida meets domestic competi-
cies. This procedure permitted the tion in orange production chiefly
. grower members of the Association from California, whose annual pro-
to market their fruit through agen- duction, on the average, is more
cies already operating, either pri- than double that of Florida. Com-
vately or co-operatively owned, paratively small amounts of oranges
which had signed contracts with the also are produced in Texas, Arizo-
*Clearing House giving it control na, Louisiana, Alabama and Missis-
over certain of their marketing sippi. Competition in grapefruit
practices and policies, production comes largely from Por-
The Clearing House has directed to Rico, as well as from California
its efforts toward improving and and Texas and, to a lesser degree,
widening the distribution of Florida from Arizona.
citrus fruits so as to stabilize prices Slightly more than a third of the


HOUSE NEWS

Florida citrus crop is marketed co-
operatively by growers through the
Florida Citrus Exchange. The re-
mainder of the crop is marketed
through private shippers, of whom
there are about 140 in the state. A
number of these shippers also are
large growers and supply a substan-
tial portion of their tonnage from
their own groves.
Shippers may buy fruit outright
from growers, thereby hoping to
profit by rising prices but also as-
suming a speculative risk of price
declines. This practice is most com-
mon in years of small crops. Or, a
shipper may handle fruit for a
grower's account, usually at about
one dollar per box for packing and
selling. Citrus fruit may be sold at
private sale, either f. o. b. shipping
point, on arrival, or on track. Con-
siderably more than half of the
Florida crop is sold in this way. The
remainder is sold at auction in large
eastern and mid-western markets.
Shippers often start cars of citrus
fruit rolling north with the purpose
of selling them while en route. A
car may be started rolling with a
certain destination and later be di-
verted by wire to a point to which
an f. o. b. sale has been made or to
a market in which price prospects
appear more favorable than in the
market to which the car originally
was billed. Among the carloads of
citrus fruit en route to market on
any day during the marketing sea-
son, there are cars which already
have been sold, cars on the way to
the several auction markets, and
cars which are intended to be sold
en route. The trade terms for these
three classes of shipments are "Cars
rolling sold," "Cars rolling to auc-
tion," and "Cars rolling unsold."

DIXIE MARKETS OPENED
WHEN STERILIZATION IS
DECLARED UNNECESSARY
(Continued from Page One)
SEVEN THOUSAND TO TEN
THOUSAND SPECIMENS DAILY
AT THE ORLANDO LABORA-
TORY HAS FAILED TO REVEAL
ANY SUSPICION OF FRUIT FLY
INFESTATION ANYWHERE IN
THE FLORIDA CITRUS BELT.
Determination by the government
to remove the processing require-
ment crowns with success the con-
tinuous efforts of the Clearing
House to bring about the unham-
pered movement of Florida's or-
anges and grapefruit. From the
time the first regulation was pro-
mulgated until Sept. 27, when Sec-
retary Hyde announced the removal
of the sterilization requirements in
southern and middlewestern states,
the Clearing House has been on the
job day and night. Members of the
Clearing House Quarantine Com-
mittee have been in almost con-
tinuous conference with the Depart-
ment of Agriculture, or the De-
partment's representatives in Flor-
ida.
Data have been compiled by this
committee covering all phases of
the industry as regards the cam-
paign against the fly. The Clearing


Pave 3


House has worked hand in hand
every inch of the way with the State
Plant Board and the Federal Fruit
Fly Board during the past summer.
The Clearing House sponsored the
bait spray program, giving consid-
erable financial support, the success
of which probably is responsible for
the "elimination of that last fly."
Men were supplied by the Clearing
House to help organize every fruit
growing county in the state into a
fly fighting unit. A large propor-
tion of the details of the campaign
were worked out in the Clearing
House offices, and as the entire
state now knows, the job has been
well done.

WEEKLY CITRUS SUMMARY

(Continued from Page Two)
change advise in their circular of
Sept. 24 as follows:
"The Exchange will move a few
cars on the 1st of October but' as
far as possible try to hold back for
better maturity on the general pick-
ing of the crop. We do not antici-
pate a very general movement of
grapefruit until the 15th of next
month and will not have any or-
anges before 1st of November."
Liverpool Auction Prices
A cable just received from Liver-
pool on grapefruit reads as follows:
"Auction Wednesday grapefruit
supplies liberal. Demand moderate.
Fruit in good condition. Porto Rican
$4.62 to $5.60, Isle of Pines $4.62
to $5.35, Florida $4.38 to $4.99, Ja-
maica $4.62 to $4.87."
The South Atlantic Steamship
line announces that it will have a
refrigerator service in a steamer
leaving Jacksonville for Liverpool
Oct. 9.
Close Contact This Office
Our shipper members are request-
ed to feel free to keep in close con-
tact with the general phases of mar-
keting by 'phoning collect. Many of
our shippers have already availed
themselves of this privilege and I
have been especially pleased that
each of them have felt perfectly
free to talk over the marketing
problem of that day, and if each of
our shippers would feel the same
freedom it would tend to result in a
more uniform price attitude. I will
endeavor to give to each of our
shippers the benefit of the accumu-
lated 'phone contact without, of
course, disclosing any competitive
information that would be unfair
or unwise. Several cases of so-call-
ed "cutting prices" have already
been cleared up. We will not in
any way, of course, be attempting
to handle the details of any ship-
per's marketing problem, but such
information as we accumulate from
the combined efforts of all I wish to
become immediately available to all
in meeting the current problem of
the day. This 'phone contact to-
gether with the cross section of the
previous day's marketing experi-
ence, which you have on your desk
in the morning in our daily analysis,
can prove very valuable if all mem-
bers make use of it.


Page 3





Page 4


Drink Orange Juice

To Save Your Teeth

Is Dentist's Advice

Vitamin C, Vitamin C,
Use me quite often,
And healthy you'll be.

The author of the above might
well have substituted the word or-
anges (without, of course, regard to
rhyme). This valuable vitamin C is
quite predominant in Florida's or-
ange juice. The most recent testi-
monial for the use of orange juice
has sprung from the Dental Re-
search Club of Chicago. This sci-
entific body has publically an-
nounced the success of some real
experimentation in the use of or-
ange juice for the preservation of
teeth. Something of the experi-
ments conducted are interestingly
set forth by Paul de Kruif, writing
in the September issue of the
Ladies' Home Journal. The follow-
ing is an excerpt from the article
in question:
"Nothing is more striking in
death-fighting and life-mending to-
day than that microbes-even the
malignant ones-aren't the terrors
they're supposed to be if we keep
stoking up our resistance to them
by following sound, simple rules of
health. The Dental Research Club
of Chicago, led by the pathologist,
Milton Theodore Hanke, of the
Otho S. A. Sprague Memorial Insti-
tute and the department of path-
ology of the University of Chicago,
is right now in the middle of an ex-
periment, using human beings for
guinea pigs, that furnishes a pretty
example of this new truth.
'Member th' Microbes?
"It used to be thought, and still
is nearly everywhere, that the de-
cay of teeth was caused by microbes
in the mouth forming acids from
starches and sugars that we eat, and
that these acids dissolved the lime
salts out of the enamel of our teeth.
Then other bacteria, or maybe the
same ones, finished the job by chew-
ing the organic matter out of the
insides.
"The inquisitive Hanke and the
skeptical dental researchers ques-
tioned this theory. Hanke began by
quizzing folks thoroughly about ex-
actly what and how much of this,
that, and everything they were eat-
ing in their daily diets.
"Of 191 human guinea pigs sev-
enteen were free from decay of
their teeth, from soft spongy or in-
flamed gums, from trench mouth
and from pyorrhea. Only one of
these seventeen was eating a diet in
any way low in any of the known
vitamins.
"But of the 174 who were afflict-
ed with these diseases, not a single
one was eating a diet with enough
of vitamin C in it. The vitamin that
is the well-known preventive and


I


FLORIDA CLEARING

cure of scurvy. Many of Hanke's
human experimental animals were
getting a diet with enough vitamin
D-though lack of that vitamin,
controlling lime as it is known to
do, has been suspected of being at
the bottom of tooth and gum trou-
bles. On the other hand ninety-
four of these people had no lack of
any known vitamin in their diet ex-
cept the vitamin C, which nobody
up till now had suspected of being
needed for strong teeth and good
gums.
"And Orange Juice"
"With his Dental Research Club
friends back of him, admonishing
and cajoling their patients, Hanke
now went at his attempt at cure
and prevention. Of 104 of these
human experimental rabbits Hanke
has been able to get accurate rec-
ords. To all of them he recom-
mended a general diet: A pint or
two of milk a day, plenty of meat,
fresh vegetables and fruit, one or
two eggs and part of a head of let-
tuce, and the juice of half a lemon
and half a pint of orange juice once
or twice a day. The part in bold-
face was the real part of Hanke's
experiment. Many a doctor has rec-
ommended orange juice, but who
has experimentally recommended
that much?
"Fifty of these humans failed to
co-operate and were honest enough
to admit it and it was too bad for
them but certainly nice for Hanke
and his dentists. Not one showed
any improvement in the decay of
their teeth or the inflammation of
their gums and most of them kept
getting worse. From eighty-five of
his folks Hanke got perfect co-
operation, they eating and drinking
exactly what he told them to, and
in every one their gum irritation,
their trench mouth and pyorrhea
got better and in many it was cured.
And sixty who had active progres-
sive decay of their teeth, those
teeth have remained free from it
for eight months, now-and unfilled
cavities haven't increased in size!
Hanke admits he is not perfectly
sure of the decay end of his experi-
ment yet. But right now he and
his dentists have a big, sharply con-
trolled experiment under way to
find out whether these first extraor-
dinary results will hold up and are
true."-Reproduced by courtesy of
the Ladies' Home Journal, Copy-
right, 1930, Curtis Publishing Co.



Committee of Fifty

To Meet in Orlando

The October meeting of the Com-
mittee of Fifty will be held in Or-
lando, Oct. 22, in the chamber of
commerce building. Announcement
of the meeting place was made by
Committee Member M. 0. Over-
street, who is the official "host" for
the Committee at this meeting.
Details of the program for the
session probably will be announced
in the next issue of the News.


W HOUSE NEWS

FARLY FRUIT IN BIG
VOLUME WON'T EARN
SATISFACTORY PRICE
(Continued from Page One)
growers and shippers of our indus-
try would bind themselves together
to ship nothing until an agreed upon
date when the movement would
start with a normally heavy supply
which would be the pace which
would be followed, generally speak-
ing, the balance of the season.
Cranberries are probably the only
fruit that is so controlled as to per-
mit this kind of a start. For sev-
eral years the American Cranberry
Exchange has deliberately made
their opening prices less than their
carefully compiled statistics would
indicate they were warranted in ex-
pecting for the balance of the sea-
son; and it has well paid them to do
so. They have done this for the
purpose of permitting the trade to
make some money on the early ship-
ments instead of penalizing those
over-ambitious customers who might
be inclined to pay a big premium to
get the first shipments.
Small Sizes Discounted
In a season like the present, the
hazards of early shipments are mul-
tiplied because the crop is early
everywhere and nature is not safe-
guarding us with the usual restric-
tions we have operated under. In
the past small size grapefruit usual-
ly have not passed the test. This
year small sizes passed early with
the result that Florida's first ship-
ments ran very heavily to 96s and
126s, and, in some cases, 150s. A
few of these shipments of small
sizes have done fairly well. Most
of them have sold disastrously low
and, of course, way below the ex-
pectation of the shipper as well as
the grower. It was not a case of
malice afore-thought but of poor
judgment. Every grower and every
shipper doubtless thought he was
doing something peculiar unto him-
self. As soon as possible the Clear-
ing House accumulated its size data
and showed the fallacy of shipping
such sizes. In the meantime, how-
ever, there was a mass of fruit al-
ready picked and going through the
coloring rooms. These sizes were
too small but neither grower nor
shipper felt warranted in throwing
these small sizes away, inasmuch as
they had been picked.
At this time of the year it takes
more time than usual to see the re-
sults of change in policies. First
because of the additional time fruit
requires in our coloring rooms. Then
the results of shipping the fruit
have to be experienced in the mar-
kets themselves. It is a new season
with new hopes. The auctions have
to show up, as they did this year,
the fact that consumers will not
take such small sizes, especially so
early, and pay any reasonable price
for them. By the time these facts
became self-evident, there was not
only a vast amount of fruit in the
packing houses, but many cars had
already been shipped, and were roll-
ing to the various markets.
We might not ha-,e such a serious


September 25, 1930

problem to contend with if there
could be in human nature a finer
sense of integrity toward industry
matters. We can't fool the consum-
ers we depend upon, and make
money over any long period. We
can't make our early fruit any bet-
ter eating than it is and any amount
of talk about it being so far above
the test does not make the fruit any
more acceptable to the consumer.
It is just what it is and most of
us do not enjoy eating grapefruit
this early. A small percentage do,'
therefore, a light movement of early
grapefruit is acceptable and profit-
able. But any movement of grape-
fruit this early that would be as
heavy as we would be shipping when
the fruit is really enjoyable is
bound to bring not only very low,
prices on such excessive movement
of early fruit but have its effect in
injuring the demand for several
weeks after. These are disagree-
able facts to mention but I believe
we all know them to be true and it
is the peculiar duty of the Clearing
House to face just such facts and to,
meet them from an industry view-
point.
Our experience, some of which
has been sadly disappointing this *
season, certainly is a good illustra-
tion of the absolute need of the
Clearing House. Each person would
have been floundering around by
himself in the dark for four or five
days longer than under this Clear-
ing House move where the combin-
ed experience of the industry is re- r
ceived and immediately reflected
back to all shippers. Our size trou-
ble would have persisted over a
longer period; our over-shipments
and general volume would have con-
tinued over a longer time if the
Clearing House had not accumu-
lated these facts immediately and
then taken action.
"70s Or Larger"
On Sept. 15 the Clearing House
in its Bulletin No. 10 strongly rec-
ommended all shippers start picking
70s and larger. On Sept. 16 in Bul-'
letin No. 12, the tendency of over-
shipments were called to the atten-
tion of our shippers and every mem-
ber was asked to give positive in-
structions to pick 70s and larger.
The Operating Committee was ask-
ed to convene regularly commenc-
ing the following Friday night and'
from that time on agree on the to-
tal amount that our members would
be shipping for each consecutive
week. On Sept. 17 another bulle-
tin was issued emphasizing still
more the size problem, the danger
of over-shipment and calling atten-
tion to last year's experience when
grapefruit dropped a dollar a box.
The Operating Committee met
Friday, September 19, but at that -
time it was felt that a strict picking
for 70s and larger would so restrict
the movement that prorating in the
usual sense would not be necessary.,
However, Monday, upon receipt
of the government advice of Satur-
day's shipments being 99 cars, the
Clearing House through its mana-
ger was compelled to issue orders
prorating shipments to its members.
Then. upon getting from its mem-






September 25, 1930


bers' wires Monday night the fact
that its shipper members were ship-
ping far more than had been antici-
pated, the following wire was sent
to all shippers:
"Tonight's bulletin shows 87 cars
grapefruit shipped by our members.
Your attention already called to 99
cars shipped Saturday from state.
Our members' shipments indicate
state movement 120 Monday. This
suicidal with our fruit in present
condition and we must meet this
emergency immediately. There-
fore, you will please wire us quick
your careful estimate total amount
you have in packing houses, includ-
ing amount to be received Tuesday,
and discontinue picking until Oper-
ating Committee or Executive Com-
mittee give further instructions.
You will note rollers unsold jumped
Saturday from normal 35 to 48 and
tonight to 97. Suggest precooling
and holding where shipper has these
facilities."
SThe splendid team work result-
ing from the Stop Order immediate-
ly was evident. Everybody stopped,
shipments were deferred. Although
Monday's state shipments were 95,
Tuesday's dropped to 68, Wednes-
day's 45, and Thursday's 36. Fri-
day some of the cars held back
moved, and shipments came up to
68. Instead of a disastrous move-
ment of 500 to 600 cars, the week
will show not over 400.
The Clearing House on Septem-
ber 23 bulletined its shipper mem-
bers as follows:
Result Of Stop Order
Our members have in the process
of packing today (Sept. 23) and in
their coloring rooms 226 cars of
grapefruit. Yesterday they shipped
87 cars, making a total of 313 cars
from Clearing House members only
for this week's shipment, providing
not another box will be picked for
the balance of the week. There has
been a splendid response on the
part of our shipper members to the
emergency order which went out
Last night calling for the number of
cars in the house, including the es-
timated amount that would be pick-
ed today and received. I know of
no member but what is discontinu-
ing shipments. Assuming that the
313 cars reported by our member-
ship is 70 percent of the total state
movement this week, it would indi-
cate a state movement of 447 cars.
Some of the shipments reported
by our members by wire yesterday


FLORIDA CLEARING


included late incoming manifests of
Saturday as well as shipments of
Sunday, so I think that we can con-
gratulate ourselves for the splendid
team work shown by our members
in immediately stopping at the re-
quest of the Clearing House when
it became evident that this was nec-
essary. It is evident now that it
would have been fair all around to
have put ourselves on a prorating
Schedule last Friday. Some of our
members are not shipping but they
were entitled to ship at the time
the stop order was issued. Others
have shipped way over their due
proportion.
The following tabulated figures
show in the first column the esti-
mated number of cars in the process
of packing or in the process of re-
ceiving from the groves on Sept. 23.
The second column shows the num-
ber of cars reported by wire as
shipped Sept. 22. The third column
shows total of these two columns:


Adams P1
D. Bilgor
Burch &
Fla. Mixe
Fla. Citr
Gentile B
R. D. Ke
J. D. Kee
D. H. La
Mammoth
L. Maxcy
Gregg Ma
Rich.-Mar
H. C. Sul
Amer. F.
W. H. M(
Roe & C

Total...


C
OA ) ea.
co a.


0 Q U U
kg. Co..... 20 6
e & Co..... 5 -
Co........... 1
d Car Co. 2 -
is Ex....... 74 34
ros........... 16 7
ene & Co. 3 -
n.............. 9 1
mons........ 3 3
Groves 9 3
.............. 12 11
xcy.......... 12 5
*sh Corp.. 6 7
livan........ 2 1
Grs......... 48 8
ouser&Co -
o............... 5 -
o---------5

.................226 87
Sizes Improving


Ci

26
5
1
2
108
23
3
10
6
12
23
17
13
3
56

5

313


Each day our size situation is
improving. In the following figures
you are given the average number
of boxes to a 360 load that our
members shipped for the week end-
ing Sept. 13; the next line for the
week ending Sept. 19 and the third
line for the day's shipments of
Sept. 18. The next three lines are
for each of the following three days.
Scanning over this you can see that
we are getting our size problem in
hand and have made distinct pro-
gress:


Size Progress
Week Ending 36s 46s 54s 64s 70s 80s 96s 126s
Sept 13 ....-- ---------- 6 23 33 46 97 112 43
Sept. 19--.......------------ 7 31 48 71 116 79 8
Sept. 18.....------- 1 7 39 64 88 123 37 1
Sept. 19.--...----------- 9 42 67 91 111 38 2
Sept. 20..........----..--------2 12 44 62 83 129 27 1
Sept. 22 -.---------- 1 16 64 80 83 92 24 -
Sept. 23 ......---------. 4 23 69 79 85 85 15 -
The Operating Committee met September 26 and issued prorating
instructions for the week following, wherein each shipper was given a
maximum that he could ship on grapefruit.

THANKS, UNCLE SAM! urgent that you give the widest pos-
sible publicity as promised, indicat-
(Continued from Page One) ing the completion of eradication so
we are just entering. In generally that any lurking doubts in the con-
directing fundamental problems summer and public minds may be
connected with marketing and dis- eliminated.
tributing this year's big crop, it is (Signed) A. M. PRATT.


B HOUSE NEWS

8 Citrus Talks To Be
Broadcast Next Month

Eight citrus talks will be broad-
cast by WRUF, state and University
of Florida radio station, during Oc-
tober farm programs, the Florida
Agricultural Extension Service has
just announced.
Well known old time music, fea-
tures and jokes, and 74 talks on
vital Florida topics are listed in the
program just released by R. M.
Fulghum, assistant editor.
Farm programs are given from
12:15 to 12:45 each week day, and
from 5 to 5:25 each day during
county agent's week at Gainesville,
October 6-10.
Following are the citrus talks
listed:
October 7
12:20 Production of Early
Grapefruit in Lee County-W. P.
Hayman, county agent.
12:30-Trends of Growing Citrus
in Osceola County-J. R. Gunn,
county agent.
October 8
5:00-How the Indian River Sec-
tion Produces Blue Ribbon Citrus-
W. E. Evans, county agent.
5:05-Practices That Have Lower-
ed Cost of Producing Citrus in the
Ridge Section-Louis H. Alsmeyer,
Highlands county agent.
5:15-Pink Grapefruit and Tem-
ple Oranges in Manatee County-
Leo H. Wilson, county agent.
5:20-How Hernando County Is
Producing Tangerines of Leading
Quality-John Henry Logan, coun-
ty agent.
October 13
12:15-Fall Citrus Suggestions-
E. F. Debusk, extension citrus path-
ologist-entomologist.
October 30
12:15-Heating the Citrus Grove
-Dr. A. F. Camp, horticulturist,
Florida Experiment Station.


WALK, DON'T RUN, GIRLS
Ad in Hattiesburg (Miss.) paper:
"One nicely furnished room, excel-
lent location, 8 minutes' walk to
congenial gentleman."


Wall Street Takes Peek
at Orange Juice Business

New York has sponsored sev-
eral orange juice stand nabobs
but latest is "Orange Julius" who
lochinvarred out of the west with
an orange drink fashioned in the
manner of a milk shake. His
stand employing 12 mixers at
Broadway and 46th street is of-
ten several rows deep with
thirsty boulevardiers. He has
been offered a cool million for
his formula for a cool drink but
spurns it. Wall street has become
interested in the orange drink
profits and one financial house is
to sponsor a chain of stands dot-
ting every town of 5,000 or over
in the United States.-O. O. Mc-
Intyre's column.


Page 5



More Support


Six more shippers have thrown
their support to the Clearing House
for the coming season. They are
Wm. G. Roe, of Winter Haven; Da-
vid Bilgore and Company, of Clear-
water; Peace River Fruit Company,
of Fort Meade; The Hills Brothers
Company of Florida, of Tampa; Mc-
Kenney-Steck, Inc., of Orlando, and
Dixie Fruit and Produce Co., of
Tampa.
W. G. Roe, David Bilgore and
Dixie Fruit and Produce Co. were
members last season and were
among the few shippers who with-
drew during June so that their
growers could feel free to follow
their own desires with regard to
membership in the Clearing House.
W. G. Roe last year shipped close
to eight hundred cars, while Davld
Bilgore moved approximately five
hundred cars, and Dixie Fruit and
Produce, three hundred cars. The
three other shippers are expected
to handle a considerable volume
despite the fact that they are new
in the field. The Peace River Fruit
Company is entering upon its third
year of operation, having been a
member of the Clearing House dur-
ing this organization's first season.
Hills Brothers Company and Mc-
Kenney-Steck are entering their
first year of operation. All five con-
cerns have signed their application
for membership by signing shipper
contract. These applications have
been approved by the Operating
Committee and when passed upon
by the Board of Directors these or-
ganizations will be numbered in the
Clearing House ranks.



Florida Extension
Service To Take Up
Economics Division

An economics division has been
added to the Florida Agricultural
Extension Service, effective Oct. 1,
and will do extension work in crop
and livestock reporting, co-opera-
tive marketing, and economic farm
management problems, A. P. Spen-
cer, vice-director, has just an-
nounced. The division was made
possible by a Federal appropriation,
sponsored by the Farm Board, for
the states to co-operate with the
Board in co-operative marketing
and organization.
Frank W. Brumley, graduate of
the University of Florida, and for
three years assistant professor of
farm management, will begin work
Oct. 1 as Farm Management Exten-
sion Specialist. Brumley leaves Cor-
rell University, where he was pur-
suing graduate study, to take the
position.
H. G. Clayton, district extension
agent, and Dr. H. G. Hamilton, as-
sociate professor of agricultural
economics, will assist in the new
division.






FLORIDA CLEARING HOUSE NEWS


California Navel

Crop Is Lighter

Than Estimated

California's navel crop apparently
is not as large as it was thought at
first, according to a bulletin from
there dated Sept. 20 and just re-
ceived by the Clearing House.
"A survey of Tulare County the
past week," says the bulletin, "gives
the information that the total crop
of navels is not quite as heavy as
expected three weeks ago. The fruit
seems to be about two sizes smaller
than normal and about two weeks
ahead of normal in maturing. This
will mean earlier shipments and
possibly a very good clean-up of the
crop by the middle of December
without excessive shipments al-
though sizes will not be as large as
dual.
"Southern California navels seem
to be about normal in size with the
crop prospects about as predicted
a month ago, which would run about
85% of the 1928-1929 crop."
Following are figures showing the
comparative movement in Califor-
nit for 1929 and 1930:
Week Ending 1929 1930
Sept. 6.------..~.-.-.. 1091 608
Sept. 13.......... -----1318 667
Sept. 20...................---- 922 604
Sept. 27---.................... 1100 -
Oct. 4----...................... 996 -

Storage In Transit Rates
Are To Be Re-instated

Telegraphic advice just received
by the Growers and Shippers
League of Florida, at Orlando, from
the freight traffic manager of the
Pennsylvania railroad is to the ef-
fect that the freight traffic man-
agers committee of the eastern
lines in their recent meeting in New
York recommended the re-instate-
ment of storage in transit of Flor-
ida citrus fruit at points in the
east.
-The tariff is to be made effective
Nov. 1, to expire June 30, next
year.
The securing of this privilege for
Florida growers is the result of sev-
eral months effort by the Growers
and Shippers League, supplemented
by the members of its traffic com-
mittee.
Recent announcement was made
of the re-instatement of storage in
transit privilege for Florida citrus
at points in the south on shipments
destined to the west. This indicates
splendid co-operation of the carriers
with the Florida citrus industry.

When about to deliver a lecture
in a small town, the well-known
speaker asked the chairman if he
might have a pitcher of ice water on
the platform table.
"To drink?" inquired the chair-
nran.
"No," answered the speaker dryly,
"I do a high diving act after my
speech."


"Halt The Green Fruit"
Florida Citrus Growers
Clearing House Association,
Winter Haven, Fla.
With reference to the Clearing
House questionnaire sent by the
above Association to the growers a
few weeks ago as to a two-cent ad-
ditional charge for advertising pur-
poses.
Beg to say that with all assurance
that I am one of the great number
of growers who would not sign such
a request today. We presumed at
the time of signing that our Clear-
ing House Association would stand
to the last issue against any idea
of the shipment of such fruit as we
are now sending out of Florida. I
take this opportunity to notify the
Clearing House Association that I
wish to recall my vote as stated on
the questionnaire, and furthermore
request that my membership to the
Florida Citrus Growers Clearing
House Association be cancelled at
once, unless our organization uses
some other and more effective meth-
od to stop this shipment of fruit
"unfit for human consumption."
How can we expect our customers
to consume such fruit-with the
evidence at home-none in our re-
tail stores for sale. And yet we
want to spend 2c additional to tell
our customers to eat more fruit and
drink more juice, cause more stom-
achaches up north, and head and
heartaches to we growers. Last
year between our Clearing House
and the Florida Citrus Exchange, I
was asked to donate almost $100
for above mentioned advertisement.
Upon the strength of such last year
advertising our customers this year
start buying and try to consume our
admittedly dry, tasteless, ricy, green
fruit.
Being a firm believer in the prin-
ciples of the Clearing House and
the Excxhange, I suggest the high
and mighty officials, as well as well
paid, of the above institutions to
use as much effort to advertise and
money to convince a few fool grow-
ers and shippers that their course is
off color-as we use in printers' ink
in and around the north. Another
suggestion: Follow Chairman Mor-
ton's idea, use advertising money at
home first. The names of shipping
firms and growers shipping this non-
edible stuff and so anxious to ship,
would make interesting reading
matter to 90% of the growers, were
such to appear in the Clearing
House News. Let me again state
that if we members and officials of
the Clearing House are to pursue
this present course of early ship-
ment again next season, and not use
every effort possible to stop this
criminal act of early shipment-my
resignation in both the above men-


tioned organizations will be ready.
Had Commissioner Mayo a few
days ago said, "No, absolutely no,
not a grapefruit to be shipped until
a designated time," no doubt he
would have had a suit in the courts
of Florida with the early shippers
and fool growers. But think, just
think, we could have used $100,000
of our 2c additional retain to de-
fend him. Can you imagine a half
dozen packing houses and a few
growers coming across with a like
or greater amount to fight us? This
is only one of the numerous and
devious ways we could pursue in our
action to save our future heart-
aches next December, January and
February.
Now, this is meant for honest
criticism such as I have heard you
ask for, and I trust you will take it
as such.
That total charge of 7c for ad-
vertising for our Clearing House
and Exchange of last year, now
thrown to the winds, and rightful
copying by the press in the north
"of unfit for human consumption"
as we see the articles from the
northern press, is too much for me.
The enclosed clippings explain
themselves.
Yours truly,
(Signed) H. L. MAGLEY.
Winter Haven.

"Letting Our Weapons Rust"
Orlando, Fla.,
Sept. 23, 1930.
Florida Citrus Growers
Clearing House Association,
Winter Haven, Fla.
Many of us have traveled widely
over the state and have been im-
pressed by the wonderful condition
of our citrus groves, and the splen-
did quality of fruit the season has
produced for us. Nature so far has
been kind this year, and with no
high winds we will soon begin to
market the finest quality fruit, both
in flavor and appearance, that we
have produced in years. The av-
erage grower wonders, with such
prospects in sight, why it isn't pos-
sible to market the crop with rea-
sonable profits.
Although our chief competitor,
California, is reporting a large crop
as well as Florida, we can be con-
soled with the fact that the nation's
apple crop is from 45% to 50%
short, only 3 % above the very short
crop of 1928-'29. Canada's apple
crop is reported 950,000 barrels
short. With apples as our keenest
competitor 50% short, according to
the U. S. Department of Agricul-
ture, there should be every con-
fidence in citrus bringing fair prices.
But will they? This all depends
upon us.
We have all the help imaginable,


The Grower's Voice
Under this heading will be published communications from grower members
of the Clearing House Association, who desire to voice opinions upon matters of
general interest to Florida citrus growers. The Association cannot, of course,
assume responsibility for the opinions expressed in these letters, but believes
growers should have the opportunity of expressing themselves if they are willing
to assume the responsibility. Communications should be as brief as possible-
preferably not more than 250 words in length-and MUST be signed with the
writer's name and address (although not necessarily for publication).


farm board loans, our splendid
Clearing House personnel, the Flor-
ida Citrus Exchange, abundance of
well equipped private packing
houses, splendid fruit, and a short
crop of apples. We have every-
thing except ADVERTISING
FUNDS, and sensible co-operation
from a certain percent of us grow-
ers. These two things are going to
upset our apple cart if we don't do
something and do it mighty quick.
Gentlemen growers, what are you
thinking of when you apparently
go to sleep and let your keenest
weapon rust while you "let George
do it?" Who ever heard of a pros-
perous merchant with a huge stock
of goods on the shelf sitting down
waiting for the profits to fall into
his lap? No, gentlemen, the first
thing that man thinks of is reaching
the people and telling them in at-
tractive, truthful language what
he has to offer. You would never
have bought your order of fertilizer
had you not been approached by a
salesman, or seen the illustrated
page of a "Grower's Weekly," "Cit-
rus Industry," or some other equal-
ly good magazine. It made you buy,
it made you think of profits.
More and more advertising is
what we have simply GOT to do if
we are to market our large crop in
competition with California's equal-
ly good crop. Every cent you pledge
towards this advertising campaign
you will reap five to ten cents a box
more for your fruit, but as sure as
the sun sets we will be sadly dis-
appointed men if we don't chip in
and get this advertising going.
Tell the public what you have in
simple, attractive advertisements,
and back it up with our thin-skinned
juicy balls of gold which tickle their
palates and create the urge for
more. People will ALWAYS buy
on the strength of a well-written ad
at least once as a matter of curi-
osity, and if your oranges, grape-
fruit or tangerines are sweet and
juicy, you've got 'em.
Fellows, we are surely not pick-
ers! I don't think so. You spend
$125 per acre on your grove to pro-
duce good fruit. Why not spend
this year 5c per box for the "silent
salesman" and get something back
for that $125? Personally, I am
willing to see an assessment of 10c
per box as I think such an amount
wisely spent would work marvels
and would put us where we belong
in the citrus markets.
We are teetering on top of the
fence now, and the straw that will
maintain your financial balance is
the sanction of a higher assess-
ment. Let's make it 5c if we can.
If we do this we have won half the
battle-the other half I am com-
ing to.
We will now come back to the
status of our present crop which I
think we agree is large, but of ex-
ceptional quality. What are we
going to do with it? Here lies our
strength, and the power is in our
hands to steer prices to a profitable
level if we use our heads and don't
(Continued on Page Eight)


September 25, 1930


Palye


Pape 6




FLORIDA CLEARING HOUSE NEWS


You Are Entitled To A Voice



In Your Industry




ENTIRELY too many growers are saying today, "Why should I be
a member of the Clearing House? I ship through a shipper who is
a member and I pay the assessment anyway." That's just it! You
have always paid all the costs of the entire business . and get
what's left. Taxation without representation. You are entitled to a
vote and a direct voice in your industry.

The shipper members of the Clearing House are competitors for
business . yet they have cast their lot together for purposes from
which you will benefit. They have done this believing that they can
afford to place the problems of the industry ahead of the problems
of competition.


But only the growers themselves can make it pay the shippers
to continue this attitude . only the growers can make it pay the
shippers to continue as members of the Clearing House. You must
be the ones to extend this state-wide effort to such a point that ship-
per membership is a necessity . and when you have done your
part there won't be a shipper of any consequence in the state who
is not a member.

Without this alert grower membership, why should you expect
your interests . and those of the industry as a whole . to be
given greater consideration than competitive shipper interests? If
you want your shipper to continue to act for the betterment of the
industry, join him in the organization that expects and compels such
action from him. If you are not interested, why should he be?

A state-wide grower membership makes practical . and pos-
sible . the wonderful purposes for which the Clearing House
was organized and toward which it has made such strides. Your
membership will make grower interests and shipper interests one
. . in the one organization that can and should represent all the
citrus interests of Florida. Protect yourself and back up your indus-
try by applying for membership today.





Florida Citrus Growers Clearing House Ass'n.
Headquarters
Winter Haven, Florida


Don't You

Want
1 Quarantine restrictions removed or lightened?
2 Reimbursement for fruit or tree losses due to
quarantine?
3 Green fruit law carried out fairly and effec-
tively ?
4 Citrus shipments regulated to insure maximum
prices ?
5 Distribution at the auction markets controlled? --
6 Uniformity of attitude on part of shippers based
on minimum price quotations in accepting offers?
7 Uniformity in grade and pack?
8 Competitive shippers working together instead
of against each other in their marketing?
9 Proper publicity to increase demand for Florida
oranges, grapefruit and tangerines?
10 Accurate information furnished on prices, mar-
ket tendencies, prospective crop condition, ship-
ments, sizes and quality?
11 A state-wide organization that will represent the
interests of the grower regardless of what ship-
per he may sell through or to?
12 Decisions on the numberless problems connected
with picking, packing and marketing to be based
on the accumulated experience of the entire in-
dustry instead of each one guessing by himself
in the dark?
THEN SIGN UP AND SEE THAT YOUR FELLOW-
GROWER SIGNS UP


September 25, 1930


Page 7





FLORIDA .CLEARIG(* OUSENEW


FLORIDA

CLEARING HOUSE

NEWS

SEPTEMBER 25, 1930

Published Semi-monthly by the FLORIDA CITRUS
GROWERS CLEARING HOUSE ASSOCIATION,
DeWitt Taylor Bldg., Winter Haven, Florida.

Entered as second-class matter August 31, 1928, at
the postoffice at Winter Haven, Fla., under the Act of
March 3, 1879.


E. C. AURIN
J. C. CHASE
LAWRENCE GENTILE
J. A. GRIFFIN
F. G. MOORHEAD
PHIL C. PETERS
JAMES T. SWANN
4. M. TILDEN
A. R. TRAFFORD
E. E. TRUSKETT
R. B. WOOLFOLK

A. M. TILDEN
E. C. AURIN
F. G. MOORHEAD
E. E. TRUSKETT
ARCHIE M. PRATT


DIRECTORS









OFFICERS


Ft. Ogden
Winter Park
Orlandv
Tampa
DeLand
Winter Garden
Tampa
. Winter Haven
Cocoa
Mt. Dora
Orlando

President
Vice-President
Treasurer
Secretary
Manager


SUBSCRIPTION RATES
Per Year: $2.00 Single Copies: 10c

The Early Fruit
Problem

There has been considerable discussion of
early grapefruit shipping during the past
month. Some of the opinions voiced through
the press of the state indicate a praiseworthy
interest in the question but a rather regret-
able lack of information.
Possibly one of the most common solutions
offered is the establishment of a date late in
the fall before which no fruit may be shipped
out of Florida. The problem is a difficult one
to solve. The setting of an arbitrary date,
for instance, November 1, as has been sug-
gested for the beginning of the fruit shipping
season would not suffice. There are too many
factors entering into the maturity of fruit to
permit such a solution. Fruit in various sec-
tions of the state matures at different times.
Generally speaking, Lee, Manatee and Dade
counties are among the first to move any ap-
preciable volume of grapefruit. In these sec-
tions the fruit normally matures earlier than
it does elsewhere, hence to prohibit these sec-
tions from moving fruit that not only passes
the maturity test but is also good to the taste
in September and October would be mani-
festly unfair. Due to some quirk of nature
grapefruit in Polk county matured much
earlier this season than it usually does. Polk
county would have been handicapped along
with Dade, Lee and Manatee had a Nov. 1
shipping law been in effect.
Size likewise plays a part. Juice content
also is a factor. This year, :for example, a
large portion of the fruit which has been
shipped, and which has passed the maturity
tet xe.adily....enojugh,_has lacked the amount
of jdice whichis "now obtaining and which


will of course increase as the season pro-
gresses. Were juice content alone to decide
when fruit is edible, again we would run into
difficulty. Ordinarily fruit contains an appre-
ciable amount of juice when it is mature
enough to pass the standards required by
law. It is manifestly impossible to predicate
a law upon the whims of nature. Had it not
been for the unusual lack of juice in the first
shipments this year Florida's present matur-
ity law would have, as it did last year, taken
care of the situation.
A practical solution suggested was recent-
ly made by the Committee of Fifty of the
Clearing House in an informal discussion of
the early grapefruit situation. It was sug-
gested that the State Department of Agricul-
ture undertake an exhaustive survey of the
problem carrying out extensive research work
to actually determine from a scientific stand-
point, chemically or otherwise, what consti-
tutes actual maturity in grapefruit. The
grapefruit standard now in use was a tenta-
tive and somewhat experimental standard
recommended several years ago with those
recommending it realizing there were some
conflicting evidences of it being a true stand-
ard. It has been brought out several times
that some grapefruit, most delightful from a
consumer's standpoint will as late as Feb-
ruary or March still fail to pass the present
standard. It is the opinion of the News and
the Committee of Fifty, and so far as we
know, common talk of the industry that a
more scientific approach based on. disinter-
ested and wide investigation will finally give
the industry basis for considering better state
maturity laws that will prove more practical
in their enforcement.


Health Appeal Goes
Back Centuries
"While many think that health advertising
is a new foods appeal, there are many evi-
dences of clever advertisers of centuries ago
using the health story to boost their products.
In the first advertisement for coffee in 1652,
the original of which rests in the British
Museum, the writer stresses heavily the use
of coffee for a stupendous list of ills. A few
quoted sentences will give some idea of this
first aggrandizement of coffee.
"It much quickens the Spirits, and makes
the heart Lightsome. It suppresseth Fumes
exceedingly, and therefore good against the
Head-ache, and will very much stop any
Defluxion of Rheums, and so prevent and help
Consumptions, and the Cough of the Lungs.
It is excellent to prevent and cure Dropsy,
Gout, and Scurvy.
"Though decidedly unscientific, this early
and, no doubt, sincere effort to place the pub-
lic on a better road to health, probably
received much comment and brought in
heavy demands for coffee. Compare this
with some of the latest Sunkist health facts
which are only broadcast to the public after
exhaustive scientific research has proved
them beyond question."-The California Cit-
rograph.

Read the NEWS.and keep abreast of Clear-
ing House activities.


GROWER'S VOICE
(Continued from Page Six)
get nervous. Nerve is all we need
and have needed in the past.
The fly situation need not bother
us. Cold is practically out of the
question as we have had an abund-
ance of rain which is rarely follow-
ed by a cold winter. What is to'
hurry us getting our fruit to mar-
ket? Nothing, but less nerve. We
all know or should know by now
that crowding the markets is finan-
cial suicide.
(Signed)
DONALD J. NICHOLSON.

"Will Help the Brands"
Winter Haven, Fla.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Florida.
Gentlemen:
From time to time letters have
appeared in the "News" in regard
to the advertising which the Clear-
ing House hopes(?) to do this sea-
son. I am of the opinion that one
of the biggest mistakes made since
the Clearing House was organized,
was the changing of the retain from
4c to 2c per box, as failure to pro-
vide sufficient funds for publicity
is going to rob it of one of its most
important functions.
The amount available for adver-
tising from a 2c retain after de-
ducting all other expenses, will be
so small that it will be an absolute
waste to spend it for this purpose.
I am quite sure the growers would
make more money from their fruit
if the retain was 5c or 6c per box,
provided the funds thus obtained
were used for the most effective
kind of advertising, which from ex-
perience convinces me does not
mean the use of one or more pages
in a single issue of our most expen-
sive mediums once a month or at
less frequent intervals, but rather
small space used continuously so
that the consumer is not permitted
to forget between times there is
such a thing as Florida grapefruit
and oranges.
Again, the more the Clearing
House advertises Florida citrus, the
more they have helped the various
shippers with their brand advertis-
ing, as the two are so closely allied
that whatever, benefits one must
help the other. With the Florida
citrus crop increasing in volume
each year, we have no time to lose
in getting into action with an ex-
tensive program of advertising, and
the sooner the growers of the state
realize this, the better they will be'
off in dollars and cents, for in no
other way can the demand be in-
creased to keep pace with the sup-
ply. Growers, a 5c retain would
cost you much less in the end than
the present one of 2c per box.
Very truly yours,
(Signed) C. L. BUNDY.

REPAIR AND REPLACEMENT
Tourist (to irate farmer, whose
pig he had just run over): "Sir, I
will replace your animal."
.. Farmer: "Sir,. you ...fatter..your-
self."


Pae


Pare 8


September 25, 1930




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