Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00041
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: June 15, 1930
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00041
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
Mr. Nils A. se a, Chief, A
Bureau A ultur cQnomic A
Washirig D O IA



CLEARING H


Representing more than 10,000
SGrowers of Oranges and Grapefruit
Headquarters:. WINTER HAVEN, FLORIDA


NEWS


Sec. 435%, P. L. & R.
U. S. Postage
1c. Paid
Winter Haven, Fla.
Permit No. 11



HOUSE

Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


10 Cent a Copy UNE 15, 1 Volume II
$2.00 a Year JUNE 15, 1930 Number 17


Packing House Men
Attend Convention
From All Sections

Free Discussions of Problems

change Their Ideas

More than 100 packing house
managers from all parts of Florida's
fruit belt attended the first annual
convention held for them by the
Clearing House in Winter Haven
June 10 and 11, the affair exceeding
Small expectations in both attendance
and the popularity which was mani-
fested. Plans for the convention,
the idea having been advanced by
the Committee of Fifty, were drawn
up rather hastily, for it was known
*that many of the managers would
be taking vacations or would be ab-
sent on business trips in the north.
Haste, however, did not mar the
event for the program went off as
scheduled with only one or two dis-
appointments in the matter of speak-
ers who were unable at the last min-
ute to attend.
The program was both education-
al and entertaining. Talks were
givenn on practically all problems
confronting packing house man-
'gers, most of the talks being fol-
by-open discussions in which
, .the managers i individually. told of
thiir own manner of' han-ithgsuch
,problems and of the results of their
studies and experiments. Entertain-
rment for the managers, the Clearing
House of course being the host
"throughout the two-day convention,
included an automobile trip to the
Bok Tower at Mountain Lake
through the ridge citrus section,
-golf, moving picture show and music.
Hold Group Discussions
A special arrangement of the pro-
%gram was made for the luncheon
hour Tuesday and the breakfast
hour Wednesday morning. Tuesday
noon the delegates were divided into
,three groups, each group going to
its respective restaurant and there
hearing a talk on a certain subject
by a speaker assigned to that group.
kFor instance, at one restaurant the
topic discussed was "Picking, Haul-
ing and Handling of Fruit With
View .to Eliminating Decay," J. H.
(Continued on Page Three)


Plans Being Made
For Annual Meeting
Of Grower-Members
Preparation of the program for
*'tf e-'666"-ft-iOr-riie&e-itig hit
grower-members of the Clearing
House is going rapidly forward.
The meeting will be held Tues-
day, July 8, in the Williamson
theater in Winter Haven. At this
meeting the growers attending
will receive reports from old and
new officers as to the work done
during the past season and of
plans for the coming season.
The meeting will start at 10
o'clock in the morning and prob-
ably will adjourn about noon. Im-
mediately following the general
session, the Committee of Fifty
will meet to handle its regular
business for that month. Grow-
ers attending the general meet-
ing will be welcomed at the Com-
mittee of Fifty meeting, these
sessions always being dpen to all
growers.
Due to the increasing interest
and confidence in the Clearing
House by growers in all parts of
the state, it is expected that the
July 8 meeting will be attended
by a record gathering. Close to
1,000 growers from all over Flor-
ida attendedd last year's meeting.


Easing of Fly Ban
Indicated by Tone
Of Hyde Statement

"Eradicate the Quarantine"
Has Become Slogan For
Fight To A Finish

"Eradicate the quarantine!"
This is the slogan that Florida
growers have adopted as further in-
centive for completion of the fruit
fly eradication campaign this sum-
mer. Field inspection has been re-
sumed following issuance of orders
by Secretary of Agriculture Arthur
M. Hyde the middle of this month.
According to W. C. O'Kane, Chair-
man of the Federal Fruit Fly Board,
(Continued on Page Two)


Clearing House Is Organized

For Coming Year's Activities;

Officers and Committees Named

Final organization work, including election offif'cefend
committees to direct the activities of the Clearing' House
through the coming season, was completed the forepart of
this month by the Board of Directors and the Operating
Committee.
A. M. Tilden, vice-president of the Association last year,
was elected president by the Board to serve during the com-
ing season. President T ien succeeds J. A. Griffin of Tam-
pa, Mr. Griffin, however .remaining on the Board as a direc-
tor from the state-at-lar .
The other officers eleted by the Bpard are Dr. E. C.
Aurin, Ft. Ogden, vice-pre nt; E. E. Truskett, Mt. Dora,
secretary, and F. G. Moorhead, De- -.
Land, treasurer. Dr. Aurin has f
served on the Board since the Clear- Committee of 50
ing House was organized and, like Mr.
Moorhead, was a member of the Re-elects Morton
Committee of Fifty that created the
Association. Mr. Truskett served on As 1930 Chairman
the Board last year as secretary of
the Clearing House.
A. M. Pratt Re-appointed Naming of Other Officers And
The officers were elected at two Committees Completes
meetings of the Directors, one held
June 4 and the other June 13. At Organization Work
the latter meeting Archie M. Pratt
was re-appointed as manager for James C. Morton, Auburndale,
the coming season, his appointment was re-elected chairman of the Con-
following his nomination by the mittee of Fifty of the Clearing
Operating Committee. Members of House at the. annual, oa tioH
th executive and adtertisigcom- meeting of p6t--Miein-.-A. Y
mittees likewise were appointed, the simee, June 12. Selection of Mr..
executive committee being corn- Morton to again head the growers'.
prised of Dr. E. C. Aurin, chairman; advisory body was an unanimous,
A. R. Trafford, Cocoa; E. E. Trus- action and followed several enthus-
kett, F. G. Moorhead and J. C. iastic recommendations made by
Chase, Winter Park. committee members from many sec-
The Directors on the advertising tions of the state.
committee, which is made up of Ae meeting was given
three Directors and three members Although the meeting was given
over largely to business affairs of
of the Operating Committee, are R. the Committee of Fifty, Kissimmee
B. Woolfolk, Orlando, chairman; growers showed their keen interest
James T. Swann, Tampa, and Phil in the Clearing House Association's
C. Peters, Winter Garden. The mem- activities by packing the community
bers of the Operating Committee on actlvltles by Packing the community
this samf the Operating Committee are C. C. Con building auditorium and participat-
mander, Tampa; L. Maxcy, Frost- ing in the general discussions of cit-
mander, Tampa; L. Maxcy, Frost- g
proof, and W. H. Mouser, Orlando. rus problems.
In addition to the officers and corn- Following Mr. Morton's election,
mittees named above, S. L. Holland, John D. Clark, Waverly, who like.
Bartow, was re-appointed as legal Chairman Morton is a member of
counsel for the Clearing House. the original Committee of Fiftythat
created the Clearing House, was
Operating Committee elected first Vice-Chairman. M. 0.
The members of the Operating Overstreet, who served in the com--
(Continued on Page Eight) - (GontimnwoePage Three)






FLORIDA CLEARING \WHUENW


EASING OF FLY BAN
INDICATED BY TONE
OF HYDE STATEMENT
(Continued from Page One)
clean-up and spraying are to be
done by the Federal and State au-
thorities only where actual infesta-
tions are found.
Secretary Hyde, in announcing
resumption of the citrus inspection
work, declared that he hopes that
conditions soon will permit lighten-
ing of restrictions on citrus fruit
shippers. He declared that he antic-
ipates an early ruling which will
permit fruit outside of infestation
zones to move to both the North-
eastern and middle Western states
without sterilization. The Secretary
also pointed out that the extent of
the area where regulations may be
lifted will depend in a great meas-
ure on the co-operation given the
workers by growers, shippers and
property owners.
Easier Conditions Hoped For
"Intensive clean-up and spray
work must be carried out by the
growers, with the Department giv-
ing such assistance as is possible in
the way of information and advice,"
the Secretary said. "Intensive in-
spections will continue and it is
hoped conditions will justify an or-
der permitting shipment without
sterilization to the Northeast and
middle West. This will mean, after
a reasonable period of no infesta-
tion, restoration to status of Zone 3
of those areas in Zone 2 where no
infestations are found."
Clearing House officials regard
the Secretary's announcement as an
indication that the Department of
Agriculture is convinced that condi-
tions in Florida are so improved as
to overcome the fear that fruit con-
signed to the middle West might be
reshipped into the Southern or
Western States.
"The problem of distributing the
approaching crop will be made vast-
ly easier and the returns to Florida
fruit growers proportionately en-
hanced by such a change as Secre-
tary Hyde hopefully anticipates," A.
M. Tilden, President of the Clearing
House, said.
"The effect of the change if made
will be to release into a Zone 3
classification all citrus areas except
those in the immediate proximity of
infestations discovered between now
and the beginning of the shipping
season.
Success Assured
"This is by all means the most
important announcement, and the
most hopeful, from the viewpoint of
Florida growers, that has been made
by the Department of Agriculture
since the discovery of the fruit fly
in this state. With this opportunity
to assist in their own emancipation
from burdensome quarantine re-
strictions, I feel certain that full
co-operation of all growers and
shippers will be extended in the fur-
therance of the spray campaign.
The small appropriation available
makes it imperative that the grow-
ers "themselves shoulder a' even
larger part of the burden'than here-


Reading down from top:
Left Row: James T. Swann, Tampa; J. A. Griffin,
Tampa; Phil C. Peters, Winter Garden; E. E.
Truskett, Secretary, Mt. Dora.
Center Row: J. C. Chase, Winter Park; A. M.


tofore. The announcement of Sec-
retary Hyde will surely operate as
the greatest encouragement and
will, I think, assure the successful
completion of the spray campaign."
Inspection work in Florida was
virtually suspended March 26 be-
cause no funds were available. With
the passage of the Department of
Agriculture appropriation measure
early last month, $3,200,000 was au-
thorized for the work and Secretary
Hyde's resumption order resulted.
About 400 Federal inspectors were
immediately placed in the field. Of
the total appropriation, only $1,-
700,000 is available for the inspec-
tion and clean-up work, the $1,500,-


Tilden, President, Winter Haven; R. B. Wool-
folk, Orlando.
Right Row: Lawrence Gentile, Orlando; F. G.
Moorhead, Treasurer, DeLand; A. R. Trafford,
Cocoa; E. C. Aurin, Vice-President, Ft. Ogden.


000 remaining is to be available only
in case further infestations are dis-
covered.
"Eradicate the Quarantine"
Receipt of Secretary Hyde's op-
tomistic announcement was greeted
by the directors of the Clearing
House with considerable pleasure.
The Board of Directors at their
meeting June 13, pledged the co-
operation of the Clearing House and
decided further to organize the
"quarantine eradication program"
throughout the state. The action by
the Board was based to some extent
on the feeling that the growers gen-
erally throughout the state will do


all in their power to remove the
quarantine restrictions. Although it
is still felt by some that too much
importance has been attached to the
fly the growers appear to be as one
in the realization that "fly or no fly
the quarantine regulations must be
lifted." It is to this end that the
Clearing House is undertaking,
along with its efforts to obtain reim-
bursement for damage suffered be-
cause of the fly, to .satisfy the De-
partment of Agriculture officials
that Florida, at least by the begin-
ning of the coming fruit season, is
or will be as clean as far as the fly
is concerned as the state ever has
been.


The New Board of Directors


June 15, 1930


P-e 2


Pnn 9.






FLORIDA CLEARING ( HOUSE NEWS


The New Operating Committee


Read down from top:
Left Row: R. D. Keene, Eustis; E. E. Patterson,
Tampa; John S. Barnes, Plant City.
Center Row: J. A. Watkins, Davenport; W. H.
Mouser, Chairman, Orlando; L. P. Kirkland,
Auburndale.


Right Row: C. C. Commander, Vice-Chairman,
Tampa; L. Maxcy, Frostproof; D. H. Lamons,
Fort Myers.
NOTE: R. B. Woolfolk and Lawrence Gentile,
Directors, are members of Operating Committee
as well.


PACKING HOUSE MEN
ATTEND CONVENTION
FROM ALL SECTIONS
(Continued from Page One)
Letton, of Valrico, leading the dis-
cussion on this subject with J. L.
Padgett, of Crescent City, acting as
chairman. In another group Bob
(arlton, of Plymouth, made a short
talk on "Precooling" with Bob
sahds, Florence Villa, acting as
chairman. At another luncheon L.
P. Kirkland, Auburndale, spoke on
the necessity of accurate crop esti-
fates, D. M. Orr, Frostproof, being
the chairman of this group.
SOn Wednesday morning a break-


fast discussion was held, J. B. Liv-
ingston, Atlantic Coast Line Rail-
road, giving a talk on "Carloading,"
with W. C. Pedersen, Waverly, act-
ing as the chairman.
Other talks on the program, some
of which are reprinted in whole or
in part elsewhere in this issue of the
"News," were on the following
topics: "Coloring," by Dr. M. C.
Williford, formerly with the U. S.
D. A.; "Control of Supplies Into
Auctions," by J. S. Crutchfield, Pres-
ident American Fruit Growers, Pitts-
burgh; "Significance to Northern
Buyer of the Clearing House Stand-
ard of Quality," by President A. M.


Tilden; "Activities and Value of the
Clearing House," by S. L. Holland,
legal counsel of Clearing House;
"The Fruit Fly Situation," by W. C.
O'Kane, Chairman Federal Fruit Fly
Board; "How Clearing House Mar-
keting Information Aids in Dealing
With the Trade," by Manager Ar-
chie M. Pratt; "The Standardization
Program," by Harold Crews, in
charge of Clearing House Inspection
Department; "How Standardization
Has Helped Me in Dealing With the
Trade," by C. N. Williams, Ameri-
can Fruit Growers, Orlando, and
"Processing-From Our Angle," by
George Williams, Winter Haven C.


G. A. W. H. Mouser, Chairman of
the Operating Committee, served as
chairman the first day of the con-
vention, while A. M. Tilden, Presi-
dent of the Clearing House, served
as chairman the second day.
Help In Contact Work
While the object of the conven-
tion primarily was to enable the
packing house managers affiliated
with shipper members of the Clear-
ing House to become better ac-
quainted and, to have an opportuni-
ty to exchange ideas about their
work with each other, it was thought
by the Committee of Fifty in plan-
ning the convention that such an
affair also would better acquaint the
managers with the work the Clear-
ing House is doing for the industry.
President Tilden pointed out this
fact to the managers in a brief talk
Wednesday morning. Mr. Tilden
outlined the activities of the Asso-
ciation, explaining to the managers
the difficulties always confronting
the Clearing House in keeping in
close contact with the grower mem-
bers. "The contact between the As-
sociation and its grower members,"
Mr. Tilden said, "is almost entirely
made by you. If you are satisfied
with the Clearing House principles
and with its progress, you can do
more than anyone else in explaining
the Association's principles to the
grower members. I think you should
make every effort to help retain and
to increase the grower membership
in your district. Certainly the oper-
ators for whom you work are desir-
ous of that and so you will at the
one time be serving the best inter-
ests of your employers and the uni-
fied industry.
"Most assuredly we want you to
feel that the Clearing House office
is always available to you. If at any
time you wish to call any of the
offices on the telephone or if you
wish to come to headquarters to dis-
cuss some phase of the business,
you will be most welcome and most
cordially received." Mr. Tilden also
urged the managers to co-operate
whole-heartedly this summer in the
"eradication of the quarantine."
Conclusion of the convention
found the managers expressing their
wish that the convention will by all
means become an annual affair.
Many of the men traveled to Winter
Haven from the far edges of the
fruit belt, which to Clearing House
officials was conclusive proof that
the affair had met a general need.

COMMITTEE OF FIFTY
RE-ELECTS MORTON
AS 1930 CHAIRMAN
(Continued from Page One)
mittee last year, was elected second
Vice-Chairman. F. E. Brigham,
Winter Haven, who has served as
Secretary throughout the past year
in the absence of C. D. Gunn, Secre-
tary, who has been serving with the
fly eradication forces, was elected
Secretary to carry on for the com-
ing year. The members of the
Executive Committee, in addition to
the officers, are as follows:
District one, C. D. Gunn, Haines
(Continued on Page Beven)


June 15, 1930


Page 3






FLORIDA CLEARING NIM HOUSE NEWS


Heard At The Convention
The following articles are reproductions in whole or in part of a
few of the talks given at the convention of Packing House Managers
held June 10 and 11 in Winter Haven, under the auspices of the Clear-
ing House. Space does not permit reproduction of all the talks in
the "News" but it is planned to have several copies of all the talks
mimeographed for the benefit of those desiring a complete record of
the proceedings. The articles reprinted herewith were selected as
having possibly more general interest at this time than some of the
rather technical topics.


Accurate Estimating of Crop

By Individuals A Big Help

By L. P. KIRKLAND
(Member Clearing House Operating Committee)
I cannot emphasize too strongly member of the Operating Commit-
the necessity for our obtaining an tee, the great problem we have had
accurate estimate of our crop every to confront us has been the fact
season. .Without such an estimate. that estimates turned in, in lots of
we are practically helpless for we' instances, have not been correct. I
are working in the dark. The Sales don't say that these estimates have
Manager in any lihe of modern busi- been willfully turned in wrong but
ness has to know his stock first of it is just as damaging if it is turned
all before he can intelligently plan in by lack of a proper estimate hav-
his business for the year or the sea- ing been made as if it is willfully
son. In the fruit industry, unfortu- done. If we, as an Operating Com-
nately, we have a difficult situation. mittee, could know at the beginning
The citrus fruit Sales Manager too of the season what our crop is as
frequently does not know how much to varieties we could then base the
fruit he has to sell until his fruit is movement on the crop which we
in the car and on the way to mar- have to move and do it in an intelli-
ket, and, as you know, we are very gent manner, and it would make dol-
close to the major markets of the lars for every grower in Florida.
country and the time is very limited S n
for selling cars to advantage in "Secret Stuff Fading Out
transit. There was a time in years passed
Right here I would like to stress when the different operators refused
this point, that it is absolutely nec- to discuss their problems with each
essary for the best results to be ob- other, and I think each of us felt
trained in prices for fruit for the that we had a little secret process
packing house managers to keep over the other. But that day has
their varies Sales Managers inform- largely passed since we have been
ed as to what the latter will have drawn together in the Clearing
to sell and this in advance of pick- House, and we realize today that it
ing and packing. is absolutely necessary to work in a


Question Revised Estimate
Our crop estimating methods in
the past have been obtained more or
less by the Agricultural Department
* and the railroad companies who get
them from packing house managers
throughout the districts as they have
no other means of gathering infor-
mation. If the first estimate which
comes up is too high, it creates the
wrong impression on the minds of
the receivers and then when we
come back with a revised estimate
they take it with a grain of salt, as
they feel we are trying to put some-
thing over them. The early estimate
of last season was something like a
million and a half or two million
boxes above the corrected estimate
which came out later in the season.
Although, when the corrected esti-
mate did come out, it had a great
influence on raising the price of our
fruit.
To my mind, one of the greatest
benefits we are receiving from the
Clearing House is the prorating of
shipments and no one denies that
supply and demand make the mar-
kets or regulate the price, and the
only means at the present time for
this prorating of shipments is
through the Clearing House. As a


unit, particularly on the movement
of fruit, if we are to get the high
dollar back for same.
Today the Clearing House con-
trols about 80 percent of the state
tonnage. We want to, if possible
this year, make a correct estimate
on the state crop, and if every pack-
ing house or association manager
will do his part by taking the time
to go into every grove, take it row
by row, make an accurate tree count
and his estimate based on his own
knowledge by having done this, you
will then have made it very easy
for the Clearing House to make this
state-wide estimate, as there can
very easily be made a check-up on
your estimates. We will then be in
a position to prorate shipments and
regulate movement to fit the crop.
If you will provide a permanent
record so that at the end of the sea-
son you can check your picking
against your estimates it will from
year to year be much easier for you
to estimate your own crops and, in
fact, the first year will be the year
of real work in getting this informa-
tion. You will also find it of very
much value to you as a packing
house or association manager in
sending out your picking crews if in
making this estimate, in place of


gauging your trees by age, state
their height so that you may know
what range ladder to send to each
particular grove to work from. We
also get the correct mileage from
the grove to the packing house so
that we have this information to de-
termine our hauling charges.
Your sales manager or the man
who has to actually market your
fruit not only must have a fair idea
as to the condition of the markets
with regard to competitive products
such as apples, berries, cantaloupes
and other fresh fruits and vegeta-
bles and so on, but he must know
his own crop even to the volume
governed by maturity date.
Co-operate For State Picture
If each packing house manager
will make a careful estimate of his
own holdings it will be easier to ob-
tain an accurate picture of the state
crop as a whole. An occasional
checking of what has been moved
out of the state from time to time
will then be practicable, so that all
of us will then know how to accu-
rately,handle the movement and reg-
ulate the prices as the season pro-
gresses.


We can take a lesson from Cali-
fornia in this matter of crop esti-
mating. California is doing a busi-
ness-like job. Never do our Pa-
cific Coast competitors issue care-
less or exaggerated crop estimates.
We have got to watch ourselves
closely in this matter. I might add
here relative to the various wild
guesses as to the coming crop that
it is never safe to estimate our crop
based on the condition of the bloom.
I have known many instances of ter-
rific blooms where the ultimate crop
was negligible-and the fruit had
not been blown off either, it had
simply not set.
I believe that our citrus industry
is moving away from some of our
former haphazard methods of doing
business. The Clearing House has
played a large part in this condition,
too. The day is not far off when the
grower or shipper of slipshod ten-
dencies is going to be left by the
wayside. Competition is keen and
it is demanding modern and efficient
methods. Those of us who fail to
recognize these signs of the time
are going to pass out of the deal
entirely.


Florida Fast Learning Value

of Use of Statistics

By A. M. PRATT
(Manager Clearing House)


Florida has been without the care-
fully compiled statistics which our
biggest competitor, California, has
had for years, but we are coming
rapidly to appreciate their worth.
Fortunately, our members are con-
tributing very much toward that end
and whether we like it or not we
cannot think accurately either on
the past or look forward as we must
unless we have statistical data to
measure with. Big business every
where today is depending more and
more on its statistical departments,
or its research work and is ready to
go to any length to make careful
analysis of its business-and Flor-
ida is doing that today. We are ap-
proaching it, not with the thorough-
ness that big business has done in
other lines, but we are approaching
it and through the medium of the
Clearing House we are getting data
of all kinds.
It is because we are getting the
facts and then trying to use those
facts that it was made possible for
the Clearing House to do that one
thing which is essential to all busi-
ness, that is, establish confidence-
confidence in the minds of the oper-
ators and confidence in the minds of
the trade. We are not going by rule
of the thumb. We are going by
facts so far as they can be known.
So that you may get an insight into
what we are doing and how those
facts mean confidence to the trade,
to the sales managers, to the gen-
eral managers, and to the associa-
tion with which you are affiliated, I
want to go over with you some of
the disagreeable part of the busi-
ness, the statistical side, so that


you can know what we are doing.
By 8:30 or 9:00 o'clock in the
morning there is placed on the desk
of every shipper member of the
Clearing House a carefully detailed
analysis of what happened the day
before. This is a close check of the
entire industry's effort so far as it
is represented in the ranks of the
Clearing House. Each morning each
shipper knows how many cars by
grade and variety were shipped, and
how many cars were sold. He knows,
what was the highest price realized
yesterday on No. 1 and No. 2. He
knows what' the lowest price was.
He knows what the average was.
More than that, he knows not only"
the highest individual average but
the average of all the different prices
reported from our shipper members..
He not only knows the individual
low prices but the average of all the
lowest prices realized by our ship-
per members. Then he has on top
of that the average of the industry,
the individually highest average and,
the individually lowest average that
any shipper got.
Some of you who have been watch-
ing those reports may not realize
why there should be such a range
of prices. I have talked with some,
growers who seem to think that the
Clearing House should be criticized,
because there is that range. That
range, if you come to think of it, is'
almost entirely caused by size to
start with. Sizes played a tremen-
dous part this year in the price val-
uation'of every market.
California has for the last num-
ber of years been consistently sell-
ing its crop size by size on scale


Page 4


June 15, 1930





June 15, 1930

prices. We haven't done that yet.
We have tried it and didn't make a
very good go of it. Whether we
could do this in Florida, I don't
know but because in California they
are selling size by, size there is a
uniformity in the price by size in-
formation which _we do not have
here in Florida because we make our
prices on the car largely dependent
upon the sizes that are in that car.
Low Man Given a Hand
Of course, brands, grades, repu-
tation all play some part. But in
that price information which goes out
to all of the shippers, there is no ex-
Scuse for any man in Florida who is
a member of this organization to cut
Prices. He has an accurate measure-
ment and he knows whether he is
Sup to the average or below or above.
Of course you all know that the de-
tailed information which comes in
from our shipper members is strictly
confidential. The composite of all
this information becomes the prop-
erty of all our shipper members. But
with any individual operator who
seems to be dropping down in price
when others do not seem to be, or
where for any reason that operator
appears to be lower than necessary,
I have deemed it my privilege and
duty to get in touch with that oper-
ator on the telephone and talk with
him and in no instance have I run
into the situation where there 'was
not the finest kind of reaction.
There was always willingness to go
over the situation, and discuss the
sizes and conditions. Where the
operator admitted that he was a lit-
tle weak but asked us to watch what
he did the next day, that next day
always showed the right reaction.
Not only this price information is
given, as well as wired information
on auctions, shipments and passing,
but a very important thing is given
which is watched very sharply by
every man handling sales-the num-
ber of cars rolling unsold for pri-
vate sale distribution. That is a
very important thing to watch. We
also give the number of cars rolling
to auction from our members and to
which auction ,and, of course, we
give shipments, etc. That is our de-
tailed analysis which is compiled
from our night wires, and placed on
the desk of all shippers the next
morning.
In Front Line Trenches
One thing which has not been
touched upon is what you as pack-
ing house men are doing. The im-
portant part you play. I have run a


FLORIDA CLEARING HOUSE NEWS


packing house and have been a man-
ager of a packing house for eight
years. I know what you men are
doing as packing house men. No
matter how successful the man sell-
ing that fruit may be unless the
packing house manager does his part
right there is no way of making a
success of that packing house or as-
sociation. You are the ones who are
handling your grower problem, your
size problem, and your grading. You
must use good judgment in loading
your cars as to sizes and assortment
and as to the kind of stuff you put in
those cars and how you load them.
You know all these different things
that fit in most necessarily with the
operation of the business. You are
in the front line trenches at this end
in meeting growers and unless you
men can have a proper insight into
what this organization is doing I
don't see how it is possible for our
organization to continue to function
right because it is your attitude,
your conviction, your belief that is
going to mold the minds of the
growers as to co-operation with the
Clearing House.
You are all more or less competi-
tors with each other. Our shipper
members are highly competitive with
each other and yet it is remarkable
the fine spirit that is there. We do
not expect the altruistic. We all
recognize that self interests must
play but it is a Clearing House duty
to recognize that we must represent
the industry problem, and try to
govern the thing from our industry
viewpoint. However with the team
work that our shipper members
have been giving this year I want
to see that reflect back so that the
same co-operation will be existing
between the packing house man-
agers.
You have gotten together today
for the first time in a meeting of
this kind under the Clearing House.
I think you will find that a lot of the
men you are meeting are a pretty
decent lot of fellows, the same as
we in the Operating Committee
working together feel that the other
fellow is a.pretty good sort of a fel-
low. And, if you men can have in
your ranks the most splendid spirit
that the shipper members of our or-
ganization have shown and you
carry that same spirit and convic-
tion in your contact with growers
there is no question as to the tre-
mendous amount of good that can
be brought to the industry by such
whole-hearted co-operation.


Standardization Program Is

Making Rapid Strides

By HAROLD CREWS
(In Charge Clearing House Inspection Department)
I think that the inauguration of sponsible for the preparation of the
an annual Managers meeting is one fruit for the markets can meet and
of the most important steps that has exchange ideas the faster we can
been taken in the citrus work for a work out the problems connected
long time. My experience with the with the packing business. This
packing house managers over the meeting is the first step in that
past several years has convinced me direction and I sincerely hope that
that the more the men who are re- we can go ahead with it.


Page 5


I don't believe that the average the shipper; also, knowing from ex.
person fully realizes the scope of perience as to the minimum in grade
work which a manager has to do and pack which would satisfy the
and the many things he has to know reasonable demand of the trade and
in order to handle a business in a consumer. We know that no shipper
successful manner. Managers have can maintain a grade and pack
to have more ability in more differ- which does not meet the require-
ent lines than any other man con- ments and serve the best interests
nected with any other line of busi- of the growers or shippers of the
ness that I know anything about, state.
They have to deal with so many men Confusion of Old Days
under such difficult circumstances Any one who did not have an op-
that they have to be diplomats in portunity to see the conditions ex-
order to avoid friction. They should isting in the state with reference to
know considerable about fertiliza- grade and pack before we started
tion, cultivation and spraying, in the standardization program can-
order to talk intelligently with the not begin to appreciate the confu-
growers and advise them when sion which existed at that time. It
necessary what is best to do in order is a fact that there were.managers
to assure themselves of good quality in the state who did not know just
fruit to handle. They must be able what were the requirements for a
to estimate accurately in order to U. S. No. 1 or No. 2 grade. Some
determine how much money can be houses were actually shipping what
safely advanced to the growers be- was practically commercial grade
fore the shipping season opens and under their No. 1 brand. Some No.
must know the different varieties, 1 grades were carrying an average
size and quality of fruit in eaoch of about 20 peient Nb. 2 fruit".,--
grove in order that they will know It is easy to see the confusion that
just where to go to get the right this condition will cause in the mar-
quality and size fruit to fill the keting. It is apparent that a shipper
orders which come in from the sales who was putting out such grades
department. could well afford to quote his No. 1
They have to do this kind of work fruit on a much lower basis than the
in the summer in addition to making shipper who is endeavoring to main-
the proper arrangements in their tain the proper standards, thereby
house for the handling of the causing great confusion in the f.o.b.
volume, markets because of the varied quo-
Must Be On Their Toes stations, as well as causing great loss
When it comes to the operating of confidence in the Florida dealer.
season, the successful handling of The Inspection Department does
the fruit depends in a large measure not claim the credit for the progress
the fruit depends in a large measure which has been made. There are two
on the intelligent efforts of the pack- which ee made. There are two
ing house manager, for, if the fruit factors which have brought about
is not properly handled to prevent the improvement. First the packing
decay, if it is not properly graded, house managers and shippers have
packed and loaded, the growers and come to realize the necessity for
shippers will lose money and their honest dealing, thereby causing
brands will not meet with favor them to co-operate with us. Second,
from the trade; thereby not only the trade resistance which has been
causing a direct loss to all concern- created against brands which would
ed but causing the loss of confidence not meet the requirements since the
in Florida fruit by both the trade greate r percentage of the Florida
and the consumers. fruit was going out under brands
Sometimes we find that the man- which were fully up to standard has
Sometimes we been decreased.
agers in their eagerness to secure been decreased.
tonnage convince themselves that While we have made great prog-
the grower has produced a better ress there are still packing houses
connected with the Clearing House
average quality than he actually has,. counted with the Clearing House
causing them to make statements to which hav t6 wide a ariatiblin
him concerning percentage of No. 1 their grade, part of which is brought
fruit which they will be able to give about by the inclination of the man-
him, and when the fruit g ager to resist inspection with the
him, and when the fruit goes mistaken idea that the more No. 2
through the packing house they have fruit he can get in his No. 1
such great difficulty in living up to fruit he can get in his No.
their statements that it is hard to or No. 3 fruit he can get in his No.
maintain grades which will meet the 2 grade, the greater service he will
requirements. I find that we are not be rendering his growers. Part of
havrequirements. I findmuch troublhat we arelong this this variation is due to the lack of
having as much trouble along this
line, however, as we have had in the the proper arrangement of machin-
past for the raising of the standard Thesry and organition in the house.xist to a
of the work as a whole has largely These conditions do not exist to
eliminated the competitive feature great extent and I am pleased to
which enters in. state that we are rapidly correcting
In undertaking the standardiza- these conditions.
tion work, our Inspection Depart- Influenced By Growers
ment has never considered that we The managers have the grower
know more about the work than the influence behind them at most times
packing house managers. We have to tend to lower their grades and
not had to rely on our personal opin- they are so far removed from the
ions. We have a program which trade and the consumers of the fruit
was worked out by the best packing that they don't fully appreciate the
house managers and shippers of the fact that the people who pay their
state, based on their long experi- money for the fruit are just as dis-
ence and taking into consideration criminating as we are when we go to
the best interests of the grower and our own grocery store to buy fruit






FLORIDA CLEARING HOUSE NEWS


which is shipped to Florida. If our
grocer supplies us with fruit of in-
ferior quality or fruit which varies
in quality from time to time, we
either quit using that fruit or buy
elsewhere. The quickest way to
realize that we must deal fairly with
the people on whom we must rely to
consume our fruit, the quicker we
will be able to have the full con-
fidence of the consumer and the
trade in Florida fruit, thereby in-
creasing the distribution and de-
creasing the sales resistance. We
must take the product which we
have and prepare it in such a man-
ner that it will meet the approval
of the consumer.
There are many things which en-
ter into the standardization work
other than the grade and pack. I
was much interested in the discus-
sion on coloring, for the trade dis-
counts greenish fruit very heavily
and we must improve our methods
of coloring in order that we can
bring.-out a good uniform color at
all times without causing an aged or
weak appearance because of ineffi-
cient methods used. We might feel
that if we have 90% color on 80%
of the fruit that we are putting out
a product that should satisfy the
trade. This is not the case for they
discount us on the percentage of
the fruit that shows any greenish
color at all.
Damaged In Machinery
Another feature which enters into
the standardization work is decay,


for no matter how uniform the
grade or the pack or how excellent
the quality of the fruit, if decay ex-
ists we suffer with a loss. When we
started our standardization program
we put on our inspection blanks
items for the inspectors to watch
which would cause decay. We found
many field crates having nails in
them which would injure fruit every
time the box was filled. We found
machinery in many packing houses
which had nails which punctured
every fruit that passed that point.
We found many of the packing
houses not checking on long stems
and at any time that fruit is hauled
and passes through the machinery
with long stems it is bound to punc-
ture other fruit, thereby causing
decay.
Most of the shippers have availed
themselves of this service and I am
sure that we have eliminated a lot
of decay by calling the manager's
attention to these conditions where
they existed.
While we have made great prog-
ress, please do not think that we
have yet reached our goal. We must
come as near getting absolute uni-
formity under each brand as possi-
ble and we must make improvements
on some of our methods of handling
fruit in the packing houses.
I hope that we go into another
shipping season that we will be able
to carry on the standardization pro-
gram in a better and more thorough
way than we have in the past.


Regularity of Supplies and

Uniformity Are Essential

By J. S. CRUTCHFIELD
(President, American Fruit Growers, Inc.)


Sometimes I think we get to think-
ing about this marketing problem
too much and too exclusively from
the standpoint of the grower. We
grow this fruit to sell, the same as
a brick manufacturer or any other
who makes his product, and the con-
sumer buys it to eat, which is quite
different. The success in marketing
depends upon satisfying, not the
grower but the consumer. If you
satisfy the consumer you will have
very little trouble satisfying the
grower, and there are a lot of peo-
ple competing for this consumer ap-
petite and money. We must bear
that in mind at all times.
I am sorry to say that last season,
owing to processing and in previous
seasons sometimes owing to color-
ing, the consumer's viewpoint was
lost sight of entirely and some of
the fruit, as you realize, really
might have looked like a good arti-
cle of merchandise, but was not a
good article for the consumer. Some
of the fruit we just could not get
rid of after taking it home.
The Clearing House has a great
responsibility and a great opportun-
ity in getting these common prob-
lems before us all and getting every
factor interested in perfecting the
problems of the industry and work-
ing them out successfully, and I


don't know of any one better quali-
fied to do that than the men assem-
bled here today. I sometimes think
that the practical men in the indus-
try have too little confidence in the
results of their expereince, and if
we can just combine those results
and past experience in the business
with the newer scientific ideas that
are being brought to us and don't
go to either extreme, we can make
tremendous progress in this fruit
business.
Look Farther Ahead
When you stop to think that it
takes seven, eight or ten years to
grow a grove, and eight or ten
months to produce a crop, and we
then in a minute by rough handling
or careless treatment can ruin that
product or depreciate it very seri-
ously, it shows that we have a long
way to go and there is a consider-
able proportion of the Florida citrus
crop that might reach the consumer
in better keeping condition than it
does. We have to bear in mind also
as our marketing expands and as we
reach out over the world market,
particularly on grapefruit, which we
must do, we must look to the con-
sumer, not twenty days away, but
sometimes six weeks away. So we
must very properly analyze our
problems in order to solve them.


The prorating of shipments at auc-
tion by the Clearing House has been
a big step forward, as well as pro-
rating shipments out of the state.
It is a very important factor in
orderly marketing. At the same time
I think we could very easily make
some mistakes in getting an arbi-
trary and inflexible system at either
end of the line.
Some years ago, I think in 1912,
we organized the Western Canta-
loupe Association. Cantaloupes in
the Imperial Valley are too green in
the morning and too ripe in the aft-
ernoon, due to a temperature of 130
in the shade. The volume there
comes very rapidly and it is a very
difficult business to control the ship-
ments. We ship out as high as 400,
500 or 600 cars a day. It is a highly
perishable product. We found dur-
ing that period that we could allow
all the shippers the fullest liberty in
selecting their own markets, and
when every one had their own pro-
gram mapped out the amount of ad-
justment that was necessary was
relatively small, surprisingly small.
In other words, many men of many
minds; difference of opinion makes
a good horse-race. With the ship-
pers of this state and the receivers
at the other end of the line, you can
frequently let every one have their
own way and with very small ad-
justment can strike a good balance,
so that I believe instead of subscrib-
ing to some standardized treatment,
which we ordinarily think of in pro-
rating, at either end of the line, it
i. very desirable to encourage the
greatest liberty among the various
factors, taking the net results and
making the adjustments necessary.
Minimize Interference
There are in many instances at the
receiving end entirely different sit-
uations between the various receiv-
ers. Sometimes one factor may
want to hold back his fruit a little
bit. Others may be anxious to sell,
depending on conditions and charac-
ter of the fruit and the district from
which it comes. Another thing,
some shippers may unavoidably get
their fruit bunched, having a lot
come in at one time and a little at
another, and we want to keep a reg-
ular supply in the market. If you
allow liberty among the factors in
that situation and then interfere
with their liberty only when it is
necessary and to the least extent, I
believe that method is the best pos-
sible one. Another thing; assuming
you start out with the idea that the
proration of offerings on auction
markets is a desirable thing in order
to stabilize the markets. We don't
want to make the mistake of permit-
ting the arrivals to back up, so that
everything we offer is one or two or
three days late, which can easily be
done. There is nothing a market or
the trade resents more than having
to buy and eat stale fruit, and after
you get through the various treat-
ments of this fruit at this end of
the line, it doesn't improve the fruit
one iota to delay it in getting into
the channels for distribution. So I
have used my influence where pos-
sible in all the auction markets to


avoid that mistake. It would be very
easy under periods of heavy ship-
ment to get into a position where
everybody has fruit older than
necessary feeding into the markets.
We fail to realize at times that
this business is a good deal quicker
than we are. The very nature of it
makes this true. It is not so perish-
able as milk or bread, but it is very
perishable and there is no advantage
in delay in any step of the game so
far as I have been able to discover;
and in this prorating arrangement
we want to bear those fundamental
principles very much in mind. We
have a good deal of human nature
also at the other end of the line to
deal with. We sometimes almost
have to call in a policeman to keep
that conference in a peaceful frame
of mind. There is always more or
less suspicion, that one factor or
one fellow is trying to put it over,
but I believe the advantagets of co-
operation and the effectiveness have
become more apparent as the trade
has begun to realize just as we do
that in a meeting like this the other
fellow looks better on closer inspec-
tion and that feeling of antagonism
and suspicion wears away.
There is no place where competi-
tion is more keen than in the auto-
mobile business yet in the last few
years the large automobile com-
panies are practically opening all
their secrets to one another, pool-
ing their patents and realizing that
anything that is good for the auto-
mobile industry is good for every
legitimate factor. We are just be-
ginning to recognize that principle
in the fruit business.
Speed Is Essential
I don't know whether all of you
are converts to the auction system
of selling fruit, believe in it, or un-
derstand it. It takes eight or ten
months to grow a crop and three
minutes to sell it in auction, and,
from the results of some of those
sales in red ink, at times it looks
like anything but an expert market-
ing system. The auction system,
however, is not to be condemned
and is a very vital factor in distri-
bution. When you stop to think
that sometimes in New York City
we have to sell close to a thousand
cars daily at auction, of various
fruits, not to speak of the tremen-
dous quantity of other fruits and
produce that are sold at private
sale, you can recognize that time is
a very essential element, and what
we are interested in in auction sales,
those of us who have had some ex-
perience in it, is to see that the sales
do not drag, otherwise prices de-
cline due to reduced interest of the
bidders at auction.
We have to watch the spirit and
morale of the auction. There is
more trouble today of fruit selling
too slow than too fast, but obviously
the auctioneer and receiver repre-
senting the shipper must be think-
ing pretty quick when selling fruit
that fast. The auctioneer must
know the value of the fruit and
must have the confidence of the
buyer. A first-class auctioneer will
not take two bids in succession from
the same bidder, which used to be


June 15, 1930


Page 6





June 15, 1930


the fashion. That is he will not de-
ceive the bidder into bidding against
himself. Any number of bids are
accepted in actual competition of
one bidder against another. The
method of tricking a bidder into
raising his own bid is still in fashion
in most auctions of all kinds. In
other words, when selling that fast
and with two or three hundred peo-
ple in the room obviously a fast,
shrewd auctioneer could skin the
shrewdest buyer, but where an auc-
tioneer indulges in that practice he
has the buyer on his guard instead
of keeping the confidence of the
buyer.
Uniformity Counts Heavily
Where things are done right and
every preparation made, and where
there is careful planning to antici-
pate the practical wants of the mar-
ket, and where quantities are sent
in as they should be, the auction
system, the same as private sale, is
merely a scale to measure by and it
has the advantage of concentrating
buying power. Concentrating sell-
ing power under one expert, the
auctioneer, is advantageous and if
conducted fairly there is a fair meas-
ure of values as a rule. But much
depends on what is done at this end
of the line in the shape of right
handling, putting up fruit that can
be depended upon and that is fed in
with regularity so that the same
trade day after day are buying the
same brands. Fruit sold hit or miss
in auction is a dangerous experi-
ment. In other words, the auction
is an expert proposition and the first
and most important part is at the
shipping end.
I think that as the Clearing House
grows a little in age there will be a
decided improvement in the facili-
ties and system that we are able to
develop. When you stop to think
that this organization alone speaks
for practically the whole industry
(because those outside have no
Spokesman and, it is the Clearing
House speaking for them in a con-
structive way)-so when the Clear-
ing House speaks for the whole in-
dustry on any subject, the prorating
of shipments, freight rates, dealing
with the government on quaran-
tines, etc., we must recognize the
tremendous advantage that the in-
dustry has in having such an organi-
zation. Any organization that can
get the shippers to co-operate must
be some pretty good organization. I
think it is practical. I think it is
something that was bound to come.
I don't see any way of eliminating
any faction and if that is the case
why not make the best of it on every
side? By having this combined
power behind the Clearing House
and the experience and wisdom that
is represented in its members-get
all to co-operate-it is hard to real-
ize what improvements can be made.

NEVER FAILED YET
Old Lady (about to go up in air-
plane): "Oh, Mr. Pilot, you will
bring me back all right, won't you?"
Pilot: "Yes, indeed, madam; I've
never left anybody up there yet."-
Public Service.


FLORIDA CLEARING


Delegates

At Convention

Delegates and some of the visitors
attending the Packing House Mana-
gers' convention, together with their
affiliation, are as follows:
F. E. Arnall, International Fruit
Corp., Orlando; T. B. Agerton,
Adams Packing Co., Auburndale.
J. B. Berry, W. H. High School
Agri. Dept., Winter Haven; Clay
Binion, American Fruit Growers,
Orlando; G. W. Bailey, Haines City
Citrus Growers Assn; Frank Beat-
ty, American Fruit Growers, Co-
coa; R. C. Black, Cocoa-Merritt
Island C. G. A., Cocoa; Sim Bledsoe,
R. D. Keene, Haines City; Ray S.
Boulware, Lakeland Highland Git.
Gro., Highland City; A. R. Bogue,
Growers Loan & Guarantee Co.,
Tampa; W. O. Bogue, Lakeland;
Lorin T. Bice, Florence C. G. A.,
Winter Haven; Holmes Bryson,
Groveland C. G. A., Groveland; Tom
Boyd, Kissimmee Citrus Growers,
Kissimmee; J. B. Bradshaw, Alexan-
der & Baird, Pierson.
P. M. Childers, Ft. Meade Packing
Co., Ft. Meade; S. O. Chase, Jr.,
Chase & Co., Sanford; N. D. Clo-
ward, Babson Park C. G. A., Babson
Park; J. C. Clem'ens, Chase Sub-
Exchange, Wauchula; R. G. Carle-
ton, Lake Garfield C. G. A., Bartow;
R. T. Carleton. Plymouth; W. C.
Crews, Pinellas Citrus Sub-Exch.,
Tampa; G. S. Carlton, Alexander &
Baird, Beresford; Percy Carlton,
Alexander & Baird, Beresford; G. O.
Coward, Citrus Grow. Assn., Eagle
Lake; J. H. Coker, Adams Packing
Co., Auburndale; J. B. Crutchfield,
American Fruit Growers, Orlando.
D. A. Field, American Fruit Grow-
ers, Ocoee; Geo. B. Frellson, Winter
Haven Growers, Winter Haven.
Beverly S. Galloway, U. S. De-
partment of Agril., Orlando; Geo. C.
Guthrie, L. Maxcy, Ocala; Arthur
Gunn, Valrico Growers, Inc., Val-
rico; Frank Gillespie, Leesburg C.
G. A., Leesburg; W. B. Gum, Lake
Wales C. G. A., Lake Wales; L. B.
Gill, DeLand Packing Co., DeLand;
W. M. Giddings, Winter Haven.
G. S. Hall, So. Lake Apopka C. G.
A., Oakland; J. W. A. Hawkins, Bar-
tow C. G. A., Bartow; N. H. Harper,
American Fruit Growers, New
Smyrna; Earl L. Haskins, Polk
County Cit. Sub-Exch., Bartow.
W. A. Jurnigan, W. H. Mouser
Co., Orlando
L. P. Kirkland, Adams Packing
Co., Auburndale; G. T. Kletzin,
Dundee C. G. A., Dundee; R. E.
Kupfer, Chase & Co., Auburndale;
Geo. Kunberger, International Fruit
Corp., Lucerne Park.
A. J. Lynd, Gentile Bros. Co., Au-
burndale; J. H. Letton, Valrico
Growers, Inc., Valrico; J. A. Lang,
Palm Harbor C. G. A., Palm Harbor.
J. W. McBride, Alexander &
Baird, DeLand; Donald McCann,
Leesburg C. G. A., Leesburg.
L. A. Martin, American Fruit
Growers, Winter Haven; James C.
Morton, Chm. Committee of Fifty,
Auburndale; A. C. Mathias, Mam-


r HOUSE NEWS

moth Grove, Inc., Lake Wales; W. J.
Merrill, Leesburg; J. C. Merrill,
Lake Co. Cit. Sub-Ex., Leesburg; J.
L. Maull, Gentile Bros. Co., Winter
Park; F. G. Moorhead, DeLand C.
G. A., DeLand; E. H. Moore, Inter-
national Fruit Corp., Winter Haven;
E. L. Metheny, Gentile Bros. Co.,
Wauchula; F. W. Moody, Palm Har-
bor C. G. A., Palm Harbor; John F.
Moody, Haines City; J. D. Murdoch,
Exchange Supply Co., Tampa; W.
H. Mouser, W. H. Mouser & Co., Or-
lando; W. P. Morgan, American
Fruit Growers, Winter Haven.
D. M. Orr, L. Maxcy, Inc., Frost-
proof.
H. V. Pay, Fla. Citrus Exchange,
DeLand; Frank J. Poitras, Winter
Haven Growers, Winter Haven; E.
M. Patterson, Patterson Fruit Co.,
Lakeland; J. L. Padgett, W. H.
Mouser & Co., Crescent City; W. H.
Pritchett, W. H. Mouser & Co.,
Lakeland; H. A. Pollard, American
Fruit Growers, Winter Haven; E. G.
Pierce, Winter Haven Growers, Win-
ter Haven; M. B. Parker, Orlando;
W. C. Pedersen, Waverly, C. G. A.,
Waverly; J. E. Powell, American
Fruit Growers, Avon Park.
L. S. Roberts, American Fruit
Growers, Leesburg; John B. Rust,
Polk Co. Cit. Sub-Exch., Bartow;
Paul W. Rogers, American Fruit
Growers, Maitland; N. T. Richer,
Haines City; A. J. Rinck, Chase &
Co., Sanford; G. A. Robinson, Mam-
moth Groves, Lake Wales; W. W.
Raymond, Owanita C. G. A., Owan-
ita; J. Curtis Robinson, Growers &
Shippers League, Orlando; Clifford
K. Rhode, Alexander & Baird, Beres-
ford; Paul E. Rhode, Polk County
Sub-Exchange, Winter Haven.
W. H. Smith, Elfers C. G. A., El-
fers; J. W. Sample, Haines City C.
G. A., Haines City; A. W. Schrader,
Gentile Bros. Co., Brooksville; J. W.
Smoot, Winter Haven C. G. A., Win-
ter Haven; W. A. Stanford, Auburn-
dale; E. C. Stovall, Mt. Dora C. G.
A., Mt. Dora; J. M. Sprott, Highland
Park Packing Co., Lake Wales;
James Simpson, Mt. Dora Groves
Co., Mt. Dora; J. W. Smith, Brooks-
ville C. G. A., Brooksville; R. N.
Smith, Dundee C. G. A., Dundee;
Robert Sands, Florence C. G. A.,
Florence Villa; Leon Sheldon, Frost-
proof C. G. A., Frostproof; Jay
Stull, Chase & Co., Winter Haven;
R. H. Stodden, Lake Byrd Pkg. Co.,
Avon Park.
Otis S. Turner, Winter Haven
Growers, Inc., Winter Haven; A. M.
Tilden, Florence C. G. A., Winter
Haven, James Thompson, Lake Ned
Groves, Winter Haven; Theron
Thompson, Lake Hamilton C. G. A.,
Lake Hamilton; B. F. Turner, Holly
Hill Fruit Prod., Davenport; J. C.
Trowell, Bartow; H. N. Trapnell,
W. H. Mouser & Co., Ozona.
Wm. J. Vogt, Chase & Co., Frost-
proof.
Gene Williams, Lake Wales; J. A.
Wilson, Homeland C. G. A., Home-
land; J. A. Watkins, Holly Hill Fruit
Prod., Davenport; Max Waldron,
Babson Park C. G. A., Babson Park;
A. G. Warn, American Fruit Grow-
ers, Haines City; C. N. Williams,
American Fruit Growers, Orlando;
Geo. R. Williams, Winter Haven C.


Page 7

COMMITTEE OF FIFTY
RE-ELECTS MORTON
AS 1930 CHAIRMAN
(Continued from Page Three)
City; District two, C. W. Lyons,
Tampa; District three, J. C. Merrill,
Leesburg; District four, Tom S.
Carpenter, Jr., Crescent City; Dis-
trict five, C. A. Garrett, Kissimmee;
District six, R. R. Gladwin, Fort
Pierce; District seven, Henry G.
Murphy, Zolfo Springs.
New members of the Committee
of Fifty who took offices are: Dr.
J. A. Garrard, Bartow; Harry
Askew, Lake Garfield; S. A. White-
sell, Clearwater; T. C. Bottom and
I W. Watts, Valrico; S. F. Wooten,
Tampa; M. J. Timmons, Ocala; W.
F. Glynn, Crescent City; J. J. Pe-
terson, Pierson; F. M. McDonald,
Plymouth; G. M. Moses, Narcoosee;
M. T. Baird, Vero Beach; Alfred
Skinner, Cocoa; W. E. Baggett,
Winter Park.
Among other matters of business
undertaken included passage of a
resolution ..advocating-the uniformn
use of the standard size field box.
The resolution advised the Board of
Directors of the Clearing Housethat
field boxes that do not comply with
the legal specifications are being
used and a request was made that
the Clearing House Board take steps
to see that the law is enforced. It
was suggested that if the law is so
written that its provisions cannot be
enforced that the Clearing House
seek to have the law rewritten so
that it will at once become effective.
Seek Experts' Help
Following a report by Chairman
Morton of the Packing House Man-
agers' convention, the committee
moved that the Clearing House re-
quest the U. S. Department of Ag-
riculture to employ Dr. M. C. Willi-
ford, formerly attached to that de-
partment, so that he may continue
his interrupted work in helping
Florida shippers to perfect their
coloring equipment. (Editor's note:
The Directors at their meeting June
13 acted upon this matter as a re-
sult of the request from the packing
house managers, the Board moving
to ask the Federal Department to
make the services of either Dr. Wil-
liford or Mr. J. R. Winston avail-
able).
Those present at the meeting in
Kissimmee were as follows: J. C.
Morton, C. D. Gunn, Theron Thomp-
son, F. E. Brigham, F. I. Harding,
J D. Clark, F. M. O'Byrne, James
Harris, A. F. Pickard, E. Winton
Hall, W. D. Yonally, W. J. Ells-
worth, J. C. Merrill, H. V. Lee, F.
J. Alexander, B. J. Nordmann, T. S.
Carpenter, Jr., C. A. Garrett, M. O.
Overstreet, B. H. Roper, W. M.
Reck, R. R. Gladwin, R. H. Prine, D.
S. Borland, H. G. Murphy, Dr. J. A.
Garrard, M. J. Timmons, W. F.
Glynn, M. T. Baird, T. C. Bottom,
Ira W. Watts, G. M. Moses.

G. A., Winter Haven; G. H. Wil-
liams, Clermont C. G. A., Clermont;
R. B. Woolfolk, American Fruit
Growers, Orlando.
Chas. P. Zazzali, Polk County Sub-
Ex., Lakeland.





FLORIDA CLEARING HOUSE NEWS


FLORIDA

CLEARING HOUSE

NEWS

JUNE 15, 1930

Published Semi-monthly by the FLORIDA CITRUS
GROWERS CLEARING HOUSE ASSOCIATION,
DeWitt Taylor Bldg., Winter Haven, Florida.

Entered as second-class matter August 31, 1928, at
the postoffice at Winter Haven, Fla., under the Act of
March 3, 1879.


E. C. AURIN
J. C. CHASE
LAWRENCE GENTILE
J. A. GRIFFIN
F. MOORHEAD
PHIL C. PETERS
JAMES T. SWANN
A. M. TILDEN
A. R. TRAFFORD
E. E. TRUSKETT
R. B. WOOLFOLK

A. M. TILDEN
E. C. AURIN
F. G. MOORHEAD
E. E. TRUSKETT
ARCHIE M. PRATT


DIRECTORS









OFFICERS


Ft. Ogden
Winter Park
Orlando
S . Tampa
DeLand
Winter Garden
Tampa
Winter Haven
Cocoa
Mt. Dora
Orlando

President
Vice-President
S . Treasurer
Secretary
.Manager


SUBSCRIPTION RATES
Per Year: $2.00 Single Copies: 10c


Speediest Market in World
"Seben six-five-ive-ive** !? en nine nine a-a-
aaa**?*!!* ive en**! a-a-aa!!! five-five nine-
nine o 1 m k p n n n old ony verdse!"
Antonio Calaveretti has purchased lot num-
ber 76, consisting of 46 boxes of Florida
oranges at $4.85 per box. The deal has been
closed and the staccato barrage from one of
the four auctioneers continues popping away.
By this time several more lots of fruit have
passed under the hammer at the Chicago fruit
auction.
There are ninety carloads of fruit on the
floor, each load divided into six to twenty lots,
and these thousand or more lots must be sold
in three or four hours, so that they can be dis-
tributed to several thousand retail stores in
the city of Chicago by nine o'clock tomorrow
morning.
There are perhaps a hundred Italian,
Greek, Jewish and other buyers with catalogs
marked and ears cocked for anything going
at a bargain. Cosmopolitan bedlam prevails.
The innocent visitor neither knows what the
many noisy buyers are jabbering about nor
what the florid auctioneer is buzzing and
roaring through the loud speakers.
The scene is a reproduction of a country
school room, with seats and desks and up
front a teacher's platform raised high and
occupied by a thundering auctioneer with a
keen eye and an alert mind. But there is no
order in this school room. In all the traves-
ties on country schools a noisier scene has
never been enacted.
Pruit auctions are about fifty years old.
They date from the advent of the refrigerator
car; bringing its freight of perishables from a
distant.growing region into the mazes of the
city terminal market. In the early days there


were many sad stories of shipment direct by
innocent growers to shyster commission mer-
chants or brokers.
There has always been the surplus of fruit
on congested markets, that would not move
with sufficient speed on the street, and was
consigned to the auction for salvage value or
whatever it would bring.
There has never been a corner or monopoly
on a fruit auction market. The many small
competitive bidders are the life of it. When
South Water Market was bodily moved off
the river front at Chicago, out back of the
ghetto, and the new auction was started, the
larger traders decided to establish more dig-
nified trading by rules which tended to ex-
clude many small buyers.
But the small buyers would not be frozen
out. They started a competitive auction. The
big fellows feared to lose their manager and
chief auctioneer, who had long been master
of the mob. They boosted his salary from
$12,000 to $18,000 per year out of a clear
sky. But the little fellows were right back at
them, let him write his own ticket for $25,000
and privileges, and started their auction.
The fruit auction is not only the most
speedy, but the most picturesque of all Amer-
ican markets.-New Era in Food Distribution.

To Make Refrigeration Studies
Refrigeration studies, greatly needed, are
to be undertaken in the near future by the
Florida Experiment Station. The State Board
of Control, at its April meeting, approved
plans for the erection of a series of refrigera-
tion rooms on the grounds of the Experiment
Station at Gainesville, to cost around $16,000.
Plans for the rooms were drawn by Dr. A.
F. Camp, horticulturist of the Experiment
Station, in consultation with refrigeration ex-
perts. Dr. Camp has the following to say
about some of the lines of work to be inves-
tigated :
"Some of the following problems might be
mentioned as typical of those now facing the
horticultural industries of Florida along the
lines of refrigeration:
"1. Freezing points of oranges, grapefruit
and other citrus fruits.
"2. The effect of temperature and humidity
upon the holding of oranges, grapefruit and
tangerines.
"3. The effect of various types of wrappers
and surface treatments on the holding quality
of citrus fruits at various temperatures.
"4. The length of time necessary to chill
citrus fruit in pre-cooling under various con-
ditions of temperature, wrappers, boxing, etc.
"5. Factors influencing pitting of grape-
fruit under cold storage conditions.
"6. The effect of various methods of ex-
tracting and freezing on the quality of orange
juice.
"7. The effect of various types of contain-
ers on the holding quality of frozen orange
juice.
"8. Studies on the freezing of grapefruit
and orange pulp to determine the effects of
various methods of handling on the keeping
quality and also the suitability of various
types of containers."
In addition to investigators from the horti-
cultural department of the Experiment Sta-
tion, graduate students in the College of Agri-
culture will be used in running the tests.


June 15, 1930


Packing House Men

Request Convention

Be an Annual Event

"RESOLVED that we, the
Packing House Managers, assem-
bled in Winter Haven, Florida,
this 11th day of June, 1930, ex-
press our appreciation and thanks
to the Committee of Fifty, the
Operating Committee and the
Board of Directors of the Clear-
ing House Association who have
made this convention a success,
and that we heartily approve and
endorse the policy of making this
an annual event, and,
"BE IT FURTHER RESOLV-
ED, that the press of this city be
requested to express our grati-
tude to the Winter Haven Cham-
ber of Commerce, the Haven
Hotel, all civic organization, resi-
dents and business men who have
contributed to our entertain-
ment."


ASSOCIATION ORGANIZED
FOR 1930-31 ACTIVITIES
OFFICERS ARE NAMED
(Continued from Page One)
Committee, as recommended to the
Board by Clearing House shipper-
members, who will serve this season,
are: Chairman, W. H. Mouser, Or-
lando; vice-chairman, C. C. Com-
mander, Tampa; R. B. Woolfolk, Or-,
lando; E. E. Patterson, Tampa; L.
Maxcy, Frostproof; R. D. Keene,
Eustis; John S. Barnes, Plant City;
L. P. Kirkland, Auburndale; Law-
rence Gentile, Orlando; D. H. La-
mons, Fort Myers, and J. A. Wat-
kins, Davenport. Mr. Mouser was
chairman of the Operating Commit-
tee last season.

FARMERS' WEEK TO BE HELD
IN GAINESVILLE AUGUST 11-15
Farmers' and Fruit Growers'
Week, August 11-15, at the College
of Agriculture, University of Flor-
ida, can well be called a week of
education, recreation and vacation,
according to plans that are being
made by workers of the College,
Agricultural Extension Service, Ex-
periment Station, and State Plant
Board.
SAll efforts of these departments
have been pooled, and committees
are now securing the best speakers
obtainable and preparing well round-
ed programs in citrus, small fruits
and pecans; truck crops and orna-
mentals, livestock and dairying;
farm crops, poultry, beekeeping and
home economics. Entertainment and
recreation, both on and off the cam-
pus, will also be big attractions to
farmers attending the week's vaca-
tion of play and study.

Passenger: "Have I time to say
good-bye to my wife?"
Conductor: "I don't know, sir,
how long have you been married?"


Pa~e R


Pa-e 8




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