Title: Florida clearing house news ..
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00086639/00040
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: May 25, 1930
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00040
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
>rary Compl,
-eau of Arig. Econ.,
S- Dept. of Arig.,
shington, D. C.


FLORIDA


Sec. 435%, P. L. & R.
U. S. Postage
1c. Paid
Winter Haven, Fla.
Permit No. 11


CLEARING


HOUSE


Representing more than 10,000
Growers of Oranges and Grapefruit
Headquarters: WINTER HAVEN, FLORIDA


NEWS


Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


10 Cents a Copy Volume II
$2.00 a Year MAY 25, 1930 Number 16
$2.00a Yea


Lower Retain Gives

All An Opportynity

To Aid Association
Clearing House Capacity for
Accomplishment Depends
On Big Membership
In the resolution published in the
last issue of the News the purpose
of reducing the retain or assessment
from 4c to 2c was explained. The
Clearing House is in existence be-
cause a disinterested body is needed
'to impartially represent the essen-
,tials necessary for betterment to the
citrus industry. Seventy-seven per-
cent of the total shipments in Flor-
ida were shipped by the present
members of the Clearing House. By
cutting the assessment in two it is
now hoped that the Clearing House
will fulfill its purpose of more com-
tpletely representing the entire cit-
rus industry. We confidently ex-
pect that shippers and growers who
have hesitated heretofore because of
the 4c assessment will join hands
with the shippers and growers who
have made possible the seventy-
seven percent.
There may be some who will still
hold out. The 2c assessment should
,pot stand in the way of anyone giv-
ing his backing to a state-wide ef-
fort to have one organization per-
'form the duties that are those of the
Clearing House.
None of us can get away from the
*laws of supply and demand. With
Florida having a physical packing
liouse capacity for packing an en-
tire crop in a month and a half, it is
;self-evident that without organiza-
tion the industry cannot be controll-
I ed by the normal capacity of pack-
ing houses, nor can it be controlled
by each shipper individually re-
sponding to what he senses as the
demand.
Without the get-together move-
ment wherein our shipper and grow-
er members agree to ship in accord-
ance with instructions from the one
jPrgaiization no matter how great
the intelligence on the part of the
individuals, there would be no
means of so complying with the
la*s, of supply and demand as to
mnaiaitain anything like a fairly
stable market. High prices always
have tended and always will tend to
S._: (Opntinuedons Page Two)
1-'


Board, Operating

Body And Growers


Notice is hereby given, as require by Article 111,
Section 4, of the By-Laws, that the annual meeting of
the Florida Citrus Growers Clearing House Association
will be held at 11 a. m. Tuesday, July 8, 1930, at the
Williamson Theatre, Winter Haven, Florida.


Open Letter To Grower-Members

Of The Clearing House
By A. M. PRATT
(General Manager, Florida Citrus Growers Clearing House Association)


No problem in the Clearing House
bothers me more than our inability
tc have personal contact with our
grower-members. It is something
that cannot be accomplished no
matter how much we desire it and
yet you know, and I know, that we
would a good deal rather talk things
over and discuss problems connected
with your organization than attempt
to have the discussion so one-sided
by endeavoring to reach you all
every two weeks by the various
news items and discussions which we
pass to you through the Clearing
House News.
This time I do wish that you, who
happen to be reading this, will be
patient and as courteous as I know
you would be if you and I were talk-
ing over things personally because
the very fundamentals of the Clear-
ing House are dependent upon you
and other grower-members taking
an actual vital interest in the or-
ganization which you have created.
Growers' Organization
You have heard it said, maybe
you have yourself said, that the
Clearing House is not a growers' or-
ganization. I can tell you frankly
that this organization is whatever
we make it and so long as I may be
honored with the position of man-
agement it is going to be a growers'
organization so far as my influence
will help towards that end. The lack
of. interest and expression of criti-
cism or suspicion that is not brought
to the attention of our directors, our
shippers, the Committee of Fifty or


the management will simply be that
much force of public opinion which
tends to undermine the grower con-
trol without correcting the possible
faults existing; and forces upon
those directing its affairs an attitude
that might unconsciously tend to
pervert this growers' organization
towards policies that may not be
truly representative of general
growers interests.
So our contact with you must pri-
marily be through the medium that
you are using right now, this Clear-
ing House News. We cannot force
you to read what is given you. Your
position is the same in listening to
the message that we try to give you
every two weeks as your attitude
would be in listening over the radio.
There is no personal direct evidence
where courtesy compels your atten-
tion. Instead of listening to a mes-
sage that we think really affects
your business you can easily turn
the dial and listen to Amos and
Andy or to some good jazz or other
entertainment. The broadcasting
entertainers do not know when you
turn the dial or how much you have
heard or what attention you gave
while you were listening.
Grower Committee Faithful
Your Committee of Fifty have
been patient and faithful in endeav-
oring to maintain contact with the
growers in their district. Their
meetings have been open and it has
been rather disappointing that more
of you do not attend them. They
(Continued on Page Two)


For Season's Work
June is organization month for
the Clearing House. The three
groups making up the administra-
tive departments, that is, the Board
of Directors, the Operating Com-
mittee and the Committee of Fifty,
who have been elected or recom-
mended to serve during the coming
season will hold their initial meet-
ings then to appoint their respective
officers and committees.
The incoming Board of Directors
elected at the annual election in
April and with two new members,
Messrs. Lawrence Gentile, from the
State at large, and A. R. Trafford
from District No. 6, is expected to
elect a president for the coming
year, a vice-president, a secretary
and treasurer. In addition there
will be various committees which
will serve throughout the season to
be named. The Directors also prob-
ably will select the general manager
for the coming season. General
Manager A. M. Pratt, recommended
by the Committee of Fifty, also was
recommended to the Operating
Committee a.t;he shipEei4-mepbaeril
annual meeting. The new Operat-
ing Committee recently nominated
at the shippers' annual meeting,
when duly approved by the Board,
thereupon will formally place in
nomination its recommendation as
to manager, as well as appoint its
chairman for the ensuing year. '
Groups Meet at Same Time
The Operating Committee also
will appoint its Executive Commit-
tee and its three members on the
Advertising Committee, subject to-
approval by the Board. It is planned
to have the Board and Operating
Committee meet simultaneously on
Wednesday afternoon, June 4. This
has been done so that the Directorv
may officially pass upon the ship-
pers' recommendation as to the per-
sonnel of the Operating Committee
and at the same, time enable the
newly appointedOperating Commit-
tee to present such recommenda-
tions as it may have so that the
(Continued on Page Two)






Page 2

LOWER RETAIN GIVES
ALL AN OPPORTUNITY
TO AID ASSOCIATION
(Continued from Page One)
cause heavy supplies to be rushed
forward to meet those high prices.
Low prices always have tended and
always will tend to cause corre-
spondingly light shipments. It might
be argued that this is a commonsense
meeting of the laws of supply and
demand but it is not for several
reasons.
Auction Prices Public
Auction prices effect supplies
more than f.o.b. prices because auc-
tion prices are public property. The
prices realized at auction are prices
realized on fruit where the effort of
supplying the fruit that got those
prices occurred from ten days to
two weeks prior to the realization of
thn nriaes. For instance: sunuose


ing those prices. 'he iruit then
must be picked, hauled, colored and
packed before the shipment is ready
to move to market. It takes time
to do all of these things, particular-
ly the coloring. An average of at
least five days must be figured on
from the time that the grower and
shipper decide to pick to the time
that the shipment is ready. An aver-
age of at least another five days
must be figured before the car is
actually sold at the auction market.
Therefore, under the best of condi-
tions the grower and shipper are
dealing not with the present market
but are reaching a decision ten days
prior to final sale at auction, as to
how much to ship.
If our citrus fruit was like grain
or cotton and could be stored indefi-
nitely, the speculative habits of the
trade would tend to so equalize un-
even supplies that are impulsively
decided upon as to correct the losses
that inevitably come where the total
supplies of the perishable produce
are fed in uneven quantities. What
is known as "hedging" is impossible
although hedging is a beneficial gov-
ernor of values in cotton, grain and
many other stable products. There-
fore, the citrus industry to meet its
problem intelligently must meet it
under a centralized organized con-
trol.
Where supplies are uneven the
buying trade are without confidence
and most naturally reach the conclu-
sion that the only safe thing to do
is to buy very cautiously and to sell
with a wide margin. The wide mar-
gin is considered necessary because
of the violent fluctuations in the
market. Under no common control
every member of the trade as well
as every man selling fruit in Florida
is dealing with the unknown. He is
controlled in his decisions by fear
instead of confidence. Prices of
necessity reflect that fear just as
truly as high prices reflect confi-
'dence. Therefore, the most funda-
mental purpose that the Clearing
.House can perform is a positive con-
- trol: of shipments from the state.
The nearer the organization controls


FLORIDA CLEARING

100% the greater its effectiveness
and the greater the confidence, not
only on the part of its shipper-mem-
bers but on the part of the trade.
Prorating of shipments, although
like all regulations occasionally
working a hardship on the individ-
ual, is recognized as a simple solu-
tion of our most important problem
of controlling supplies. There still
may be some shippers, even in the
face of 2c that will be unwilling to
lend their support to this most fun-
damental requirement to intelligent
marketing effort but we hope that
the percentage will be extremely
small and we ask that every grower-
member and every shipper-member
see to it that every fair means is
used to persuade those that have
been on the outside to join with the
balance in making this a truly state-
vide institution.


tic bidders unafraid of what may be
offered tomorrow or next day. The
confidence and enthusiasm existing
can easily result in a market of fifty
cents to seventy-five cents per box
higher than if the same supplies
were offered with the bidders having
reason to fear tomorrow's or next
day's supplies. These auction prices
invariably affect f.o.b. prices, par-
ticularly on Florida fruit with Flor-
ida so few days distant from the
leading markets.
On Saturday morning each of our
shippers knows almost to a car what
the shipments will be for the week
following. Without organized ef-
fort there was no way by which any
shipper could remotely approximate
what next week's supplies would be.
Yet he was compelled to advise
those growers dependent upon him
as to whether it was wise to pick or
not. Now with the knowledge he
has of next week's supplies, as well
as this week, he is able to adjust his
price and hold firmly to the price
that balances up the known supply
to the probable demand. The same
firm confidence of the shipper is, of
course, felt on the part of those who
buy the same fruit. The interest
therefore of the buying trade, as
well as the shippers of Florida, is
wrapped up in the fundamental duty
of intelligently prorating its ship-
ments from week to week.
Information Plays Part
Most logically fitting in with the
initial control of supplies and the
prorating at auction comes the next
step of intelligently informing the
entire shipper membership of the
prices realized in the joint effort of
its shipper-members wherein each
shipper assumes full responsibility
for his own judgment in the details
of marketing.
The third step in building con-
fidence is a standardized article. It
was for this reason that the Clearing
House as a disinterested body, un-
influenced by the many forces that
tend to make fluctuations in grade,
was instructed to require from its
membership strict adherence to gov-
ernment standards so' that the


HOUSE NEWS

brands of our shipper-members list-
ed to the trade as No. Is would un-
questionably be up to No. 1 speci-
fications and the same on No. 2s.
The purpose of advertising is that
of increasing demand. Under the re-
duced assessment it should be ob-
vious to every grower and shipper
that the funds available for adver-
tising on the part of the Clearing
House will be greatly cut down. It
is hoped, however, that the Clearing
House membership will be so ex-
panded by the reduced retain that
the carrying out for the entire state
of a control program on supplies,
together with the control exercised
over the auction markets, and the
fact that every shipper has the bene-
fit of the accumulated price infor-
nation of all, and the trade know
that Florida fruit is standardized by
the state-wide or a disinterested or-
ganization, will more than make up
eight be lost in our restricted
sing program.

D, OPERATING
BODY AND GROWERS
ORGANIZE IN JUNE
(Continued from Page One)
Board likewise can act upon those
also. In this way the more impor-
tant business matters of both bodies
can be accomplished on the same
day and the plans for the Associa-
tion's coming season become imme-
diately effective.
The Committee of Fifty will hold
its organization meeting in Kissim-
mee on June 12th. At this meeting
the members will elect a chairman,
a secretary and the members of the
Executive Committee for this group.
Those holding office in these three
groups during the past year are as
follows:
Board of Directors: President, J.
A. Griffin, Tampa; Vice-President,
A. M. Tilden, Winter Haven; Secre-
tary, E. E. Truskett, Mt. Dora;
Treasurer, Allen E. Walker, Winter
Haven.
Executive Committee of Board:
A. M. Tilden, chairman; J. C. Chase,
E. C. Aurin, E. E. Truskett, F. G.
Moorhead.
Operating Committee: Chairman,
W. H. Mouser, Orlando; Vice-Chair-
man, C. C. Commander, Tampa.
Executive Committee of Operat-
ing Committee: W. H. Mouser,
Chairman; C. C. Commander, L.
Maxcy, R. B. Woolfolk, Lawrence
Gentile.
Committee of Fifty: Chairman, J.
C. Morton, Auburndale; Secretary,
C. D. Gunn, Haines City; Acting
Secretary, F. E. Brigham, Winter
Haven.
Executive Committee of Commit-
tee of Fifty: J. C. Morton, Auburn-
dale; C. D. Gunn, Haines City; F.
E. Brigham, Winter Haven; John D.
Clark, Waverly; J. C. Merrill, Lees-
burg; T. S. Carpenter, Jr., Crescent
City; J. G. Grossenbacher,. Ply-
mouth; C. A. Garrett, Kissimmee;
W. M. Reck, Avon Park; A. R. Traf-
ford, Cocoa; R. K. Thompson, Sara-
sota; Henry G. Murphy, Zolfo
Springs. There are fifteen new
members on the Committee of Fifty
and all are urged to attend the June
12 organization meeting.


May 25, 1930


California Growers

Have Advantage Over

Florida In Freight

The need for more equitable
freight rates to enable Florida to
overcome the advantage enjoyed by
California was emphasized by J. C.
Chase, member of the Clearing
House Board of Directors, in a talk
given this month at a Chamber of
Commerce luncheon meeting in
Winter Haven.
Mr. Chase explained briefly some-
thing of the mechanics of Califor-
nia's "blanket freight rate" by
which the Pacific state is enabled to
move her citrus at the same freight
cost to all points east of Denver,
Colo. The remoteness of California
from the great markets helped her
to develop an organization that was
able to secure the fixed rate, Mr.
Chase pointed out. "This is a strik-
ing example," Mr. Chase said, "of
California's knowing what she wants'
and getting it."
Readjustment in freight rates
must come in the next few years as
a necessary step in placing Florida's
citrus industry on a sound basis, Mr.
Chase said, adding that a move for
a blanket freight rate for Florida is
being sought at this time. Mr. Chase,
in touching on the Clearing House,,
spoke briefly on the need in the
state which has existed for some
time for a more orderly marketing
method such as that which is being
developed by the Clearing House.
Hearty co-operation on the part of
all growers and shippers in the state
is essential to full effectiveness in,
such an undertaking, he pointed out.
He added that he hopes to,see this
reform perfected as well as inaug-
uration of better freight rates with-
in a few years.

OPEN LETTER TO
GROWER-MEMBERS OF
THE CLEARING HOUSE,
(Continued from Page One)
are discussing your business. It
would pay you in dollars and cents
to be interested in your business.
What do you think of one sug-
gestion that has been made, that in-
every community of any size the
Committee of Fifty representative'
have regular monthly meetings;
when immediate current business of
the Association would be talked over
frankly man to man without re-
strain? Experts would be invited
to discuss cultivation, spraying,-'
pruning, dusting, fertilizing. Above
everything else, the grower-mem-
bers attending would be made to
realize that it is their meeting and
their privilege and duty to attend
that meeting so that the entire mem-
bership would get the benefit of the
helpful discussions and interchange
of opinions. Would you attend if,
these meetings were instituted?
Why should you not? Is it too much
to ask that you (the member who
is reading this) answer this ques-
tion? This is asked you directly
and asked each of you and it is a





May 25, 1930


question about your own business
and your individual answer is
requested.
SThe Directors whom you have
elected, have faithfully, and fre-
quently at a big sacrifice, attended
the meetings and given most earnest
thought in discussing the vital af-
fairs of the organization. They are
not compensated for this time given.
There is no direct personal benefit
yet from a sense of honor and sat-
isfaction in doing their duty they
have attempted to guide the affairs
of this organization along those
lines that represent your thought
and your far-sighted financial needs.
Obligation Realized
:The members of the Operating
Committee during the active season
met weekly and similarly without
compensation in any form. They
openly discussed the marketing
problem, earnestly attempted to do
those things which-as experts and
leaders-they felt were the wise
things.
I do not mean that any of these
men are devoid of self-interest. I
expect, no one but a hypocrite pre-
tends that self-interest does not
have an important part in some
form (high or low) in his life. But
the remarkably pleasing thing in ob-
serving this year's business has been
the fact that there has been on the
part of the Directors, the Operating
Committee and the Committee of
Fifty -such genuine team work, con-
structive policies adopted and a sin-
cerity manifested throughout that
at least demonstrated a splendid
sense of honor and obligation.
Nowhere in the United States is
there an organization today which
has so effectively co-ordinated its
competitive forces as has the Clear-
ing House. And it is your Clearing
House, not mine. I am simply your
hired employee endeavoring, under
the instructions of the Directors and
with the help of the Committee of
Fifty and the Operating Committee,
to daily steer its course.
Do you realize that probably there
exists no other organization where
you and every other grower-mem-
ber has the wide privileges and op-
portunities that your organization
affords? As a grower-member you
have made it possible to effectively
control the vital requirements of the
citrus industry to the extent of
eighty percent of the supplies. At
the same time instead of restricting
yourselves you have-increased your
privileges as by this co-operative ef-
fort you have made it possible from
year to year to select the shipper-
member you prefer to work with.
SThe Clearing House makes available
not only co-operative marketing
through our largest shipper-member
but also affords the privilege of sell-
ing outright to one of our shipper-
members, or having your fruit pack-
ed and marketed by some one of our
shippers in your immediate neigh-
borhood at an agreed upon cost of
service.
Appreciation Merited
Your Clearing House, of course,
does not do any direct marketing
but our shipper-members working


together in controlling supplies from
week to week, in interchanging
prices, in prorating their offerings
at auction, in adopting a common
standard through out inspection
service, stand ready to offer our
grower-members their services with
each shipper endeavoring to excel
the other in the service so per-
formed.
I sometimes wonder if there is
anything like the appreciation that
there should be that such a thing is
possible. Time and again you have
heard it said that competitors can-
not work together. When the Clear-
ing House was formed there were
many who said it would not last a
year and yet we now are about to
enter upon the third year with, I
believe, a conviction on the part of
every one in close contact with its
many problems, that there will be
greater team work than ever, more
constructive initiative taken on the
part of your representatives in
meeting even more successfully the
active season starting in September.
Your part as an individual is like-
wise to show you are alertly inter-
ested. We cannot know your reac-
tion unless we hear from you. What
do you think of the monthly com-
munity meetings? How can we im-
prove the information we are trying
to pass to you in our Clearing House
News. What are your own reac-
tions to the many matters that are
discussed in the affairs of our or-
ganization? There is not a single
grower-member that we would not
highly appreciate hearing from,
whatever the attitude might be. The
many individuals representing you
on the Board, through the shippers,
through the Operating Committee
and the Committee of Fifty are hu-
man beings just like you, with a
kindliness and feelings like you
have, and I expect they would like
to know just like you would, that
their efforts have been appreciated,
that their services have been worth
while and, above everything, know
you and the grower-members are vi-
tally interested in the organization
for which they are specially selected
to be responsible.
The new Board of Directors, the
new Operating Committee and the
new Committee of Fifty will all be
officially assuming the new year's
obligations on Wednesday, June 4.
Would it not be a splendid thing if
at that meeting, or the meeting fol-
lowing, we could show those men-
who are so loyally accepting the ob-
ligations you placed on them-that
there is genuine appreciation and
alert interest and support to the ef-
fort that they will be making in
your behalf? They cannot know
this without hearing from you.

A LITTLE MISTAKE
"As I was crossing the bridge the
other day," said an Irishman, "I
met Pat O'Brien. 'O'Brien,' says.I,
'how are you?' 'Pretty well, thank
you, Brady,' says he. 'Brady,' says
I, 'that's not my name.' 'Faith,' says
he, 'and mine's not O'Brien.' "
"With that we again looked at
each other, an' sure enough it was
nayther of us."


Study Of Citrus Production


Costs Being Made By Florida


University In Polk And Lake


A study of citrus production costs
and profits inaugurated several years
ago by the Department of Agricul-
tural Economics, Florida University,
with the Federal Bureau co-operat-
ing, is being continued and expand-
ed by the University. The work is
being supervised by Professor Turl-
ington. According to Professor Turl-
ington, the purpose of this study is
to bring up to date information con-
tained in Bulletin 1435 issued some
three years ago by the U. S. Depart-
ment of Agriculture, the Bulletin
being entitled "Economic Aspects


Study Economic Practices
Specifically the purposes of this
study are to determine the most
economic practices in these two
areas and to point these out to the
growers. The survey probably will
require several weeks for comple-
tion. In making the survey of
various representative groves an
effort is made to determine the
items entering into the cost of citrus
production so as to show if these
costs may be reduced by pointing
out present practices on some of the
successful groves in the area. Pro-
fessor Turlington stated that it is
hoped to repeat the study ever five
years and thus have available re-
liable information on the cost, in-
come, profits and losses which may
be expected in the growing of citrus.
An example of the work done in
Lake County was summarized for
the Clearing House News by Profes-
sor Turlington as follows:
Number of farm records taken
117.
Total acres of citrus included
3054.
Average 26 acres per farm with a
range of 3 to 260 acres.
Fifty farms use their own equip-
ment and power (mule and tractor).
Ten used a part of their own
equipment and power and hired a
part.
Fifty-seven hired all power and
equipment.
Of this same group the following
additional points were brought out:
Thirty-four farms were operated
by caretakers without any supervi-
sion from the owner.
Six were operated by hired oper-
ators with some personal attention
from the owner.
Forty-four were operated by own-
ers using their own power and equip-
ment.
Thirty-three were supervised by
the owners who hired practically all
power and equipment.
Half Are Non-Residents
Of these 117 farms (the term
farm rather than the term grove is
used by Professor Turlington be-


cause of the fact that many citrus
growers are engaged in the growing
of truck crops or in development of
other lines of endeavor such as bee-
keeping, poultry raising, etc.) 61 of
the farmers live on their property, a
few of these for only a part of the
year. The 56 other farmers live in
town or at some distance from the
grove.
A study in minute detail of 36
Lake County groves also was made
in an effort to determine the amount-
of labor performed according to
operations. Inventories were also


owned by 683 persons of whom 599
live away from the property practi-
cally the entire time. The inventory
also revealed that the employees
hired by these same 13 caretakers
each cared for 48 acres.
Average Acreage Is 49
In Polk County up to the present
Professor Turlington has secured 41
farm owner records. The average
grove acreage is approximately 49.
Fifteen farms had less than 18 acres
each in citrus. Sixteen had 18 to 40
and 10 had 41 or more acres. Of
the 41 farms, 15 of the owners live
on the grove and 7 of these owners
have their own power and equip-
ment, the 8 others hiring their
power and equipment. Twenty-six
owners live away from their groves.
Of these 26, two own their own
equipment and power and have their
groves operated by hired managers
who live on the farm. Five own
their equipment and live in town or
close to their grove but do all the
supervision and in some cases much
of the work. Eight supervise their
grove work but hire all of the power
and equipment. Eleven groves are
cared for by caretakers without the
supervision or at least with very lit-
tle of it from the owners.
Thus far in Polk County records
have been taken from 5 professional
caretakers who care for a total of
1615 "acres owned by 96 persons.
Ii cluding managers and hired men
these caretakers cared for:
Forty-four acres per man.
Fifty acres per mule.
Three hundred twenty-two acres
per tractor.
One hundred forty-seven acres
per sprayer.
Two hundred sixty-nine, acres per
duster.
Seek "Cross-Section"
It is expected to take at least 150
such records in Polk County so that
a fair sample may be obtained of
each type of operation required on
the different sized groves, of differ-


FLORIDA CLEARING


ItHOUSE NEWS


Pa&e 3


Paof .






FLORIDA CLEARING_ HOUSE NEWS


May 25, 1930


ent ages, making up the records.
Professor Turlington is an enthus-
iastic advocate of accurate grove ac-
counting. It has been demonstrated"
time and time again in a number of
states, he has pointed out, that
farmers who keep records make bet-
ter profits than their neighbors who
fail to keep records of their farm
business.
Professor Turlington has been
able to complete some long time
records by taking the periods from
1917 to 1922 inclusively-summa-
ries of which are found in U. S. Bul-
letin No. 1435-and returning to
some of the farms, extend the rec-
ords up to 10 to 14 years.
Thirteen-year Record
A summary of one 13-year record
on a citrus grove, the trees of which
were ten years old at the start is as
follows:


.ppray and dusting material
per acre -------------- -------------
Taxes per acre-__.--------
Other expense per acre ..---__
The total expenses including
depreciation on equipment
Interest on the investment
-at 7% __---....------- -----_____ -
Total cost not including
owner's labor or supervision
Net to owner for his labor
and supervision .----____- --
Allowing owner a fair salary
for his time, a net income of
Ten-year Record


A summary of a 10-year record,
the trees on this farm likewise being
10 years old at the start follows:
Average yield per acre_ -----


Reimbursement Is Being Sought
Orlando, Fla.,
May 14th, 1930.
Florida Citrus Growers
Clearing House Assn.
Winter Haven, Fla.
Gentlemen:
Since Chairman Wood has been
down and made his statements as to
the destruction of over $60,000,000
of the growers' property, I think
that a part of any other appropria-


to look after the interests of the
growers and use a restraining hand
with the Plant Board, and to fight
for some kind of reimbursements
for the growers as well as additional
appropriation for fruit fly fighting,
when there is no fly!
The Clearing House News is very
interesting and we like it well.
Sincerely yours,
(Signed) A. F. HENDERSON.

"Sun-Sweetened" Is Good
May 23, 1930.
Florida Citrus
Growers Clearing House,
Winter Haven, Fla.
Gentlemen:


__.. :__ ... (not obtained) Please let me congratulate you on
Receipts per acre----. -.--$240.00 the fine rotogravure advertising, of
Fertilizer per acre .....- 41.00 which you recently sent me a copy,
Labor and spray and dust through the "News."
material combined per acre 57.00 I especially like the wording-
Taxes per acre--..____ -------- 5.00 "Sun-Sweetened and juicy ripe
Other expenses per acre ...-- 8.00 Florida Oranges and Grapefruit"-
Total expenses including de- what a meaning these few words
preciation on equipment, contain. They stand for something.
etc. ---------------- 111.00 Pictures, accompanied by words like
Interest on investment at these, cannot but have a most
7% __ -------- 98.00 wholesome effect.
Total cost not including
Total cost not including When the Clearing House was or-
owner's labor or supervi-
sion ------------ 209.00 ganized, it was for the purpose of
Net to owner for his labor helping the Florida growers receive
and supervision ---- 31.00 more money for their fruit by such
advertising as this. Now there are
HORTICULTURE COURSE those who are saying, "advertising
OFFERED IN CALIFORNIA does no good." Surely, they have
had no experience in advertising or
A recent communication from there is some selfish motive back
Professor Robert W. Hodgson of the of it.
University of California calls atten- T d i g
tion to the seventh annual Summer The day is gone when to hang out
Session in Subtropical Horticulture a sign is all that is necessary to get
to be held at Riverside, June 14 to business. Things have changed.
August 9, 1930, and invites attend- The trouble with the growers is
ance from Florida students. Profes- that they give their entire time to
sor Hodgson, who as head of the Di- the producing of fruit and none to
vision of Subtropical Horticulture the selling of it. No wonder then
of the California College of Agricul- some of them do not see the ad-
ture has charge of this activity, is vantage of advertising.
well known to Florida citrus grow- There cannot be a truly success-
ers both on account of his numer- ful business today unless it has its
ous publications on citriculture and advertising program. For example
his.many trips to Florida to judge the tobacco industry spent, last
at 'ctrus fairs and shows. year, $14,000,000 advertising cigar-


ettes; and thereby increased their
business 25%.
Compare tobacco with our prod-
uct--oranges and grapefruit-which
is indored by doctors and dieticians
as a splendid health giving food.
Should we, for the sake of a few
cents, fail to let people know about
and be benefited by Florida's "Sun-
Sweetened" citrus fruit?
Should we not especially now,
since we have been so materially
damaged by the false reports con-
erning our great industry-because
of the Med fruit fly-use extra ef-
ort in advertising? For people do
lbuy what is well advertised.
California knows this, hence
spends large sums advertising her
fruits. Are we not in the citrus
business for what we get out of it?
Do not forget that the price the
growers receive for fruit also helps
to make the price of our groves, so
if we do not advertise we lose on
both.
One way to increase our sales is
to get people to eat more fruit; in
what better way can we reach them
than by such advertising as herein
referred to.
Stand by the Clearing House! It
is the best friend you growers have
today; and if you are not sure of
this, investigate for yourselves, and
then, I think, you will agree with
me.
W. L. PEDERSEN,
Waverley and Winter Haven.

Real Accomplishment
Groveland, Fla.,
May 5, 1930.
Florida Citrus Growers
Clearing House Assn.
Winter Haven, Fla.
Gentlemen:
From my personal observations
the Clearing House has accomplish-
ed more for the benefit of the citrus
industry than any other agency has
ever accomplished in the same
length of time, and with confidence
now established with the growers
the organization should be able to
accomplish greater achievements in
the future.
Yours very truly,
(Signed) E. E. EDGE.

Furthering Co-operation
Lake Hamilton, Fla.,
May 4, 1930.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I think the Clearing House has
done a great thing for the grower, if
it had done nothing else but get the
growers to co-operate and know that
having too many shippers of citrus


The Grower's Voice
Under this heading will be published communications from grower members
of the Clearing House Association, who desire to voice opinions upon matters of
general interest to Florida citrus growers. The Association cannot, of course,
assume responsibility for the opinions expressed in these letters, but believes
growers should have the opportunity of expressing themselves if they are willing
to assume the responsibility. Communications should be as brief as possible-
preferably not more than 250 words in length-and MUST be signed with the
writer's name and address (although not necessarily for publication).


is detrimental to the price of fruit.
Their joining has made many of the
shippers join who would not have
joined had the growers stayed out.
I think the Clearing House has
been a great help in the Med-fly
fight although it could not do much
with Wood.
It was a great help in promoting
the auctions. I had hoped it could
have handled some of the shippers
better as some of them shipped more
fruit than the Clearing House had
assigned them. But I guess some
of them are pretty had to handle.
I know they always have been. I
hope the Clearing House will be
able to inform the grower that he
should not tie himself up too much
with the shippers for next crop by
receiving money on the crop from
them that will tie them up.
I don't think the Clearing House
should take a retain from the mem-
bers to advertise citrus fruits. Let
each shipper advertise his own
brand.
I feel some day we may be able'
to do away with the Clearing House
when 75 or 80 % of the fruit will be
shipped through the Exchange, as
then it would be a Clearing House.
But as long as we have so many
selling agencies we will need the
Clearing House, which I feel has
made very few mistakes in the short
time it has been functioning. I
think the Clearing House should
work to one end and that is to
school the growers that too many
selling agencies are detrimental to
the price of fruit which must be
stabilized if we are to ever have a
profitable market for our fruit.
Yours,
(Signed) C. C. DYE.

Pleased With Results
Altamonte Springs, Fla.,
May 8, 1930.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
I am greatly pleased with your
objects and results so far. I know
that something of this kind is neces-
sary for the salvation of the indus-
try. And you seem to be -making
good.
Of course, I regret that all grow-
ers and shippers are not members
of the Association. The only reason
they are not in, to my mind, is that
they think if nearly all go in they
can profit more by staying out. A
very selfish motive and a total lack
of public spirit.
Cordially yours,
(Signed) B. L. MALTBIE.

Removing the Hazards
Fort Myers, Fla.,
May 11, 1930.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
There is no question but what the
leading growers of this locality are
100 percent for the Clearing House
and that the large groves will be
thoroughly cleaned up and some.way
will be found to get, after the
smaller growers.


13.00
19.00
24.00

L86.00

L48.00

334.00

66.00

8%


Paop"


Pan" 4





FLORIDA CLEARING HOUSauE NEWS


As regards the Clearing House
and what it has accomplished, I
think it has done wonders when
thought is given to the difficulties it
has had to contend with. It is no
easy matter to bring the shipper and
grower together and get them to
work for the best interests of the
Florida citrus industry. If that can
be done and the organization con-
trol 80 to 90% of the season's out-
put, both will make money and be
satisfied. Whether this will be pos-
sible is doubtful. It seems impossi-
ble for the growers as a whole or
'the shippers as a whole to be able
to agree on any one thing. I am in
hopes, however, that if we can keep
the-Association running, in time it
will be proven to the most skeptical
that only by co-operation and or-
ganization can results be had which
will take the raising of citrus fruits
out of the hazardous class where it
now is.
This past season, as far as I know,
is the first time that we have had a
growers' instead of a buyers' mar-
ket, entirely due to the orderly dis-
tribution of the crop. If we can
Keep it a growers' market, it stands
to reason that the grower will get
better returns. The next in im-
portance is, I think, a strong adver-
tising campaign. I am firmly of the
opinion that we can increase con-
sumption to any extent, only by in-
telligently and widely advertising
our product. I am very much in
favor of a retain of not less than 4
cents a box for the coming season
and all of the growers in this vicin-
ity that I have talked to are also
in favor of it.
As I understand it, if the retain
!.is made much less than 4 cents, it
will make it impossible for the Asso-
ciation to maintain its inspection
force. This will be a great mistake
as you cannot leave it to the pack-
ing house manager to keep the pack
up to standard at all times.
The Med-fly has also brought
about another problem to the grow-
er and the industry and only by an
'organization such as the Clearing
House can it be handled to the best
advantage in helping to secure nec-
essary funds for its eradication and
in getting co-operation of growers
and the public in general.
In a brief way this is my idea of
*the Clearing House. If I can do
anything to bring about the results
that we look for, please command
me.
Sincerely yours,
(Signed) W. G. MASTERS,
Pine Island Groves Co.
I/
Real Co-operation Secured
Valrico, Fla.,
May 13, 1930.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
6-
Gentlemen:
I am pleased with the accomplish-
ments of the Clearing House Asso-
ciation-knoving as I do the petty
jealousies that exist between dis-


Active
Abbate Co., The Chas-....... Orlando
Adams Packing Co., Inc-Auburndale
Alexander & Baird Co., Inc.
...___--------........--- ...---Beresford
American Fruit Growers, Inc.
_...____________..... Orlando
Bilgore, David & Co.......Clearwater
Browder-Fowler Packing Co.
.__.._ __........._......._._-_ -- Arcadia
Burch, R. W., Inc. ----- Plant City
Dixie Fruit & Produce Co. Tampa
Emca Fruit Co..- -----Crescent City
Fields, S. A. & Co. ...-- ---. Leesburg
Florida Citrus Exchange .- Tampa
Florida Mixed Car Co. P-Plant City
Florida United Growers, Inc.
W_____ ____inter Haven
Fosgate, Chester C Co. ._ Orlando
Gentile Bros. Co ..---------Orlando
Herlong, A. S. & Co..-_-- Leesburg
Holly Hill Fruit Products, Inc.
.-----------------_____ ---. Davenport
Keen, J. W. -------Frostproof
Keene, R. D. & Co.------- Eustis
Lamons, D. H .. ------Ft. Myers
Lee, J. C., Sr ... .------Leesburg
Lovelace Packing CoWinter Haven
Maxcy, Gregg.--_ -----Sebring
Maxcy, L., Inc. -----Frostproof
Merrion & Dodson ---Winter Haven
Milne-O'Berry Packing Co., Inc.
_..__-_ ....----.--- St. Petersburg
Mitchell, J. M.______ -- Elfers
Mouser, W. H. & Co. --- -..Orlando
Nelson & Co., Inc .. ...------ Oviedo
Okahumpka Packing Co.
-------------Okahumpka
Overstreet Brothers__ ...-... Palmetto
Orange Belt Packing Co. _---_ Eustis
Richardson-Marsh Corp._--- Orlando
Roe, Wm. G ....-------- Winter Haven
Roper, B. H ..-------..Winter Garden
Stetson, John B. Est. of.. -__ DeLand
Sullivan, C. ---------.---------. Frostproof


tributors I feel that you have se-
cured a co-operation between them
that I never dreamed possible.
Theoretically I knew the aims of
the Clearing House were good, but
getting them into actual practice I
knew would be almost impossible.
You have, however, succeeded in do-
ing this, which speaks well for your
ability and diplomacy, and I assure
you of my best wishes and hearty
support.
Yours very truly,
(Signed) T. C. BOTTOM.

Hope of the Industry
Orlando, Fla.,
May 14, 1930.
Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Fla.
Gentlemen:
The results which you have caused
to be accomplished are most com-
mendable. Certainly it seems to me
that the hope of the citrus industry
lies in its sensible operation under


Sunny South Packing Co _- Arcadia
Symonds, A. D. & Son ......-Orlando
Tampa Union Terminal Co. Tampa
Taylor, C. H._~------ Wauchula
Welles Fruit & Live Stock Co.
______ __- ----Arcadia

Associated With Other Shipper-
Members
Armstrong, F. C.....-------___Palmetto
Babson Park Citrus Growers Assn.
.__._ . ........... Babson Park
Blake, Ellis G. -------. Lake Helen
Campbell & Mixon_ St. Petersburg
Cartledge, W. C. ..--- Crescent City
Chase & Co.......--_..-------S.....anford
Citru


Fells .
Holly Hill Grove & Fruit Co
--------_---..Davenport
Indian River Fruit Co.-..-- Wabasso
International Fruit Corp. Orlando
Johnson, W. A.--______-------.. Ft. Ogden
Lakeland Co. Inc., The ...-Lakeland
Lake Wales Fruit Packers, Inc.
____...------- -_---------- Lake Wales
Mammoth Grove, Inc._Lake Wales
Middleton, W. D.... ---_Isle of Pines
Ulmer, H. D ._.---- ..------Clearwater
Valrico Growers, Inc........ -- Valrico
Vaughn-Griffin Packing Co._Howey
West Frostproof Packing &
Canning Co._ __-- West Frostproof
Less Than Car Lot
Lyle, J. P. ...--------.-San Mateo
Pinellas Fruit Co. Inc.
__~_-_-_ St. Petersburg
Ufco Packing Co .-------Ft. Pierce
Not Operating This Season
Flesch Brothers ----_________ Auburndale
Ft. Meade Packing Co.......Ft Meade
St. Johns Fruit Co. _------ Seville
White City Fruit Co._.... White City


the plan which you are following
now.
I take this opportunity to assure
you of my deep appreciation of the
efforts which you are making for
Florida and its people.
Most sincerely,
(Signed) BRANTLEY BURCHAM,
Fidelity Title & Loan Co.

$50,000 FROM RETAIN IS
REGARDED BY EXCHANGE AS
ENOUGH FOR ADVERTISING
A sum not exceeding $50,000 to
be used out of the 2c per box retain
was recommended for the Clearing
House Association's advertising
campaign for the coming season by
the Florida Citrus Exchange at a
meeting of its board of directors
May 14th. This recommendation fol-
lowed closely the decision of the
Clearing House Directorate to de-
crease the Association's retain from
4c to 2c. Definite decision as to the
size of the appropriation and the na-
ture of the advertising campaign
will be made after the new Board


Shipper-Members of Association
The shippers named herewith are members of the Florida Citrus Growers
Clearing House Association and they are the ONLY members of this organization.
In fairness to these shippers who are supporting the Clearing House, as well as
helping to build the organization, grower-members should urge their neighbors
to join and ship through one of these operators.


-Tern'ersrewur-rmes,-RL uuan terri-
tory, is the most important single
competitor, but it produces only
about 2 percent of the world crop.
Jamaica grows some grapefruit and
South Africa is getting into the bus-
iness on a small scale. Florida now
produces about six-sevenths of the
United States crop, California about
one-twelfth, Texas 5 percent, and
Arizona 1 percent.
The indications are that produc-
tion will increase greatly in the near
future, because only about 43 per-
cent of the trees planted have come
to bearing age. A considerable in-
crease is expected from Texas,
where there are many more young
trees than there are trees of bearing
age.

CALIFORNIA ADVISED NOT
TO EXPORT TO EUROPEAN
CONTINENTAL COUNTRIES
Exportation by California of her
fruits into France, Italy, Germany
and Belgium are not justified at this
time, J. L. Nagle, General Manager
o. the California Fruit Exchange
(deciduous fruits) writes in a re-
cent issue of "The Blue Anchor."
Mr. Nagle has just returned from an
extensive trip through Europe,
where he visited the leading mar-
kets of the larger countries.
Relative to California exports he
said:
"I found in driving through
France, Italy, Germany and Bel-
gium that economical conditions in
those countries do not justify an at-
tempt at exportation of California
fruit. It will probably be some time
before our exports of perishables to
those countries will amount to any
substantial volume. California fruits
now used in Continental Europe,
with some exceptions, are largely
imported from England and it seems
best at this time not to disturb that
relationship."

HURRY CALL
Singer-"And for Bonnie Laurie
I'd Lay Me Down and Die."
Listener (rising)-"Is Miss Lau-
rie in the audience?"


of Directors holds its organization
meeting June 4th.
Discussion in some quarters con-
cerning the Association's advertis-
ing campaign has brought out the
o p i n i o n that the appropriation
should be either a small one or
should run into figures of some
$750,000 to $1,000,000.

WE PRODUCE SIX-SEVENTHS
OF GRAPEFRUIT SUPPLY
In grapefruit production the
United States leads the world by
such a wide margin that we may al-
most consider the grapefruit an
American fruit.
Statistics quoted by the Bureau
of Agricultural Economics, United
States Department of Agriculture,
show that the United States (includ-
ing Porto Rico) produces about 96
percent of the world supply. The
Porto Rican crop represents about 6


May 25, 1930


Page 5





Page 6 FLORIDA CLEARING HOUSE NEWS May 25, 1930


FLORIDA CITRUS GROWERS' CLEARING HOUSE ASSOCIATION

Headquarters: WINTER HAVEN, FLORIDA



GROWERS' CONTRACT

WHEREAS, the Florida Citrus Growers' Clearing House Association (hereinafter referred to as the Association) is
an association composed of growers of Florida citrus fruit, incorporated under Chapter 9300 of the Laws of the State of
Florida, and has for its purposes to provide collective action with respect to the marketing of such Florida citrus fruit,
to distribute the same among the various markets over the marketing period, to determine the conditions under which it
may be marketed, to provide for grading and certification of such fruit, for the advertising thereof so as to stimulate the
demand therefore, to do such other things as may safeguard, further and protect the interests of the growers of Florida
citrus fruits by the promotion of higher standards in the production, handling, packing and marketing thereof and to take
such other measures as may be advantageous to growers of Florida citrus fruit generally, and,
WHEREAS the undersigned (hereinafter referred to as Grower) is a grower of Florida citrus fruit and desires to
join with members of the Florida Citrus Growers' Clearing House Association to accomplish its purpose as above set forth,
now, therefore, in consideration of the mutual covenants and agreements herein contained the parties hereto do agree as
follows:
1. Grower hereby applies for membership in said Association and agrees to be bound by its Charter and By-Laws.
2. Grower agrees:
or controlled by Grower shall be marketed only through shippers,
) that have entered into contracts with the Association in the form
regulations and instructions with respect to the picking, handling,
be issued from time to time by the manager of the Association
under authority conferred by the Board of Directors.
(c) That the Association may provide for the official inspection, grading and certification for grade and condi-
tion of such citrus fruit.
(d) That the Association may make, and collect through shippers, for each type of citrus fruit for each market-
ing season a uniform charge per box or its equivalent, the amount in each case to be determined by the Board of Direc-
tors of the Association before the beginning of such marketing season, for the purpose of providing the Association with
funds for its maintenance, conduct and operation.
(e) That Grower will submit on forms furnished by the Association, such reports and statistical data as may be
requested by it, from time to time, covering the production of each type of citrus fruit, the condition thereof, and the
probable amount by sizes that will be available at a given date or during a given period for marketing, and the quality
thereof.
(f) That Grower will promptly notify the Association of the name and address of the shipper that is to market
any part of Grower's citrus fruit, and the approximate amount thereof that will be marketed by said shipper.
3. In consideration of the foregoing, the Association agrees:
(a) That it will notify Grower on request and at reasonable intervals by mail or through newspapers published in
the citrus area of Florida, of the names of shippers that have entered into contracts with the Association to enable them
to market fruit for members of the Association.
(b) That it will offer to enter into such contracts with all shippers marketing Florida citrus fruit who are deemed
reliable and responsible, and who express a desire to enter into such contracts with the Association.
(c) That it will regulate the marketing of Florida citrus fruits among the various markets and over the market-
ing period, provide for the official inspection, grading, and certification for grade and condition of said fruit in accordance
with United States standards, provide for the advertising of said fruit, and also in its discretion for the doing of such
other things authorized by its charter and consistent herewith as may be deemed conducive to the interests of growers of
Florida citrus fruit.
4. It is mutually understood and agreed:
(a) That if Grower should market any part of Grower's citrus fruit other than through a shipper, distributor,
or agency that has entered into contract with the Association, Grower shall pay the Association, as liquidated damages,
at the rate of fifty cents per box for all citrus fruit so marketed or disposed of by Grower, together with all costs, prem-
iums for bonds, expenses and fees, arising out of or caused by litigation and reasonable attorney's fees expended or in-
curred, and all such costs and expenses shall be included in any judgment obtained in any such action.
(b) That this agreement shall not cover Florida citrus fruit used for home consumption or small quantities dis-
posed of for local consumption or quantities disposed of in any other way approved by the Board of Directors of the
Association.
(c) That this agreement shall continue and be in effect until June 1, 1935, subject to the right of Grower to can-
cel the same in June of any year by giving written notice by registered mail of such cancellation, but the cancellation
of this agreement or the failure of Grower to comply therewith shall have no effect upon other similar agreements.

IN WITNESS WHEREOF the parties hereto have executed this agreement this--..........day of-----------.. ................1930.

(Print Grower's Name and Address Below)


-- - -- -- --- ---- ---- ----- -----
Grower

Florida Citrus Growers' Clearing House Association.


By.OI- BY IGNNG--ASESSENTNO ONY2 E..-.... T..
President




JOIN BY SIGNING----ASSESSMENT NOW ONLY 2 CENTS




May 25, 1930 FLORIDA CLEARING HOUSE NEWS Page 7






If You Had to

"Go It Alone"

A MESSAGE. TO ALL CITRUS GROWERS
*
Do you remember when there was no',
Clearing House Association and you and yo
alone" in packing, shipping, advertising and sei oa
grapefruit?
Do you remember how your fruit was blindly shipped north, neither
you nor your shipper knowing in too many instances of what would
happen to it when it arrived in the markets?
Could you and your individual shipper know what was going to
be shipped next week or even the current week? Did your shipper
know what the other shippers were selling for? Did he know how
many cars were rolling unsold or how many cars rolling to each auc-
tion?
Could you standardize the grade and pack of your fruit and thus
make sure that a certain number of consumers would insist on getting
Florida citrus every time they bought?
Could you appear before government commissioners with enough
evidence and facts to get lower freight rates? Would you individual-
ly have any weight with the U. S. Department of Agriculture in ob-
taining modifications of the quarantine regulations?
Could you insure year after year a profitable price for all the cit-
rus that you raise as will be possible with continued support of the
Clearing House'?
These are but a few of the vital things the Clearing House is mak-
ing possible. There is not a grower or shipper in Florida today who
can afford to remain out of the Clearing House Association. Sign
the Grower Contract on the opposite page and become a mem-
ber TODAY of the
FLORIDA CITRUS GROWERS CLEARING
HOUSE ASSOCIATION


Headquarters: Winter Haven





Page 8 FLORIDA CLEARING HOUSE NEWS


May 25. 19i0


FLORIDA

CLEARING HOUSE

NEWS

MAY 25,'1930

Published Semi-monthly by the FLORIDA CITRUS
GROWERS CLEARING HOUSE ASSOCIATION,
DeWitt Taylor Bldg., Winter Haven, Florida.

Entered as second-class matter August 31, 1928, at
the postoffice at Winter Haven, Fla., under the Act of
March 3, 1879.


DIRECTORS


E. C. AURIN
J. C. CHASE .
J. A. GRIFFIN
F. G. MOORHEAD
IR MTnDG .


OFFICERS
J. A. GRIFFIN President
A. M. TILDEN Vice President
ALLEN E. WALKER Treasurer
E. E. TRUSKETT Secretary
ARCHIE M.' PRATT General Manager

SUBSCRIPTION RATES
Per Year: $2.00 Single Copies: 10c

Foresight Creates Surplus'
It is because of the good judgment of the
Advertising Committee in concurrence with
the Board of Directors and the Operating
Committee that the Clearing House has ac-
cumulated a creditable surplus. When it was
found that a considerable proportion of the
crop had been made disappointing in flavor,
as the result of the bait spray used under
quarantine requirements, and when it was
also found that heat sterilization as well as
cold sterilization met with severe trade resist-
ance because of so many claiming that the
processing had damaged the eating qualities,
the Advertising Committee agreed that the
amount of money originally appropriated for
advertising purposes should be materially re-
duced. Florida did not have on an average
the unquestionably superior flavored fruits
that its citrus fruits have been noted for in
the past and it was felt unwise to spend
money making statements contrary to facts.
Of course part of the fruit was wonderfully
good eating and in fairness to part of the crop
it seemed as if the advertising program should
go on. Grapefruit was less affected than
oranges. The Advertising Committee, and
all interested, took all these things into con-
sideration and the policy followed we believe
was commendable as there were many angles
to the problem which received most careful
consideration.
Aside from saving part of the money origi-
nally anticipated for advertising every econ-
omy was also followed in other phases of our
operations consistent with good business ef-
ficiency. We, therefore, believe our grower-
members will feel with us that there is a jus-
,tifiable pride in our having been able to ma-
terially increase the surplus this year so that


it is anticipated that we will be able to enter
the new fiscal year with $150,000 cash.
Especially will this be realized when the short
crop and the lower total income resulting
from an assessment on a short crop are
recalled.

Good Fellowship
We are indebted to Guy Ramsey, who is
sojourning on the Pacific Coast, for a copy of
the Santa Ana (California) Times, which car-
ries a paragraph written by a columnist who
seems to possess that breadth of mind that
enables him to see and appreciate things be-
yond his own door-yard. Writing on a sub-
ject that Florida is very familiar with, he
gives expression to thoughts calculated to
build up happy relationship between two
great states having much in common. This is
the paragraph:
"We refuse to become alarmed over
e alleged 'planting' of the Mediterran-
n fly in California. Some fanatic might
nceive of such a damnable method of
tjuring the citrus interests of this state,
but we are inclined strongly to absolve
Florida from any such a despicable un-
dertaking. While California and Florida
are competitors in the orange industry,
they are not enemies as fellow citizens.
While their interests are similar they are
not inimical and there has been going on
for years a disposition toward co-opera-
tion, rather than opposition. Our objec-
tion to the publicity is that it is likely
to be construed as a reflection upon
Florida rather than the promotion of a
paranoiac."
Alarmists exist everywhere and are easily
frightened. C. F. Skirvin, the writer of this
feature column, we are glad to say, is a man
of that vision and that experience with men
and affairs that enables him to see through
a fog of exaggerations and imaginations to
real facts. He is entitled to the thanks of
two states for this paragraph calculated to
allay fears in his own state and establish con-
fidence in a sister state. Florida and Califor-
nit are only competitors to a limited extent.
In reality they have common interests and
must stand together.
We imagine we can hear Guy with his gift
of sarcasm and his wide range of adjectives,
telling the boys about that peculiar fly that
seems to have been as elusive, so far as the
majority of people are concerned, as the
promised prosperity that has been hanging
just around the corner for the past three
years. From literature sent us, gotten out by
the California state board, we are convinced
that someone here in Florida used a camera
that was calculated for the movies where ex-
aggerations are necessary. Although we
were a member of the executive board and
saw several of what were said to be infested
groves, we never saw anything like the pic-
ture of the grove with ground literally cov-
ered with fallen oranges.
Anyway, Guy assures Californians that
Florida would not let anything so rare as a
Medfly get beyond the boundaries of the
state if it can be prevented. And there are
road guards enough to stop anything but
rumor, though if there is a fly in the state it
-has avoided detection fof;;:more than six
months.-Orlando Reporter-Star. ;:


Packing House Men's

Convention Planned

For Annual Feature

Plans are being made by the
Clearing House to hold the first of
what may become annual conven-
tions for the packing house man-
agers of Clearing House shipper-
members. The suggestion that the
Clearing House sponsor such a con-
vention was presented recently to
the Board of Directors by the Com-
mittee of Fifty and the meeting
probably will be held during the first
or second week of June.
Tentative plans for the conven-
tion, which probably will last for
two days, call for formal and infor-
mal discussions of the various prob-
lems confronting packing house
managers. The sessions will be ed-
ucational in this respect but the con-
vention is planned primarily to en-
able the packing house managers to
get together and exchange ideas as
to each other's problems and their
manner of handling them.
The sessions will be held in Win-
ter Haven, with the Clearing House
as the official host. Various civic or-
ganizations in the city have offered
to help entertain the packing house
men, some of whom probably will be
accompanied by their wives. There
will be entertainment features to
lighten the program, such as golf,
movies, bathing, boating, dancing
and a short auto tour through part
of the Ridge citrus section to make
up the fun features.
For the business end of the con-
vention it is planned to have talks
made on such subjects as "Color-
ing," "Precooling," "Elimination of
Decay," "Methods of Payment of
Employee s," "Standardization,"
"Crop Estimates, etc. There also
will be one or two talks given on the
activities and value of the Clearing
House.
It is hoped to have a member of
the Clearing House prorating com-
mittee from one of the northern
auctions available to give a talk on
how auction supplies are handled.
All packing house managers and
foremen, association and sub-ex-
change managers of the Florida Cit-
rus Exchange and sales managers
and assistants, will be invited to at-
tend the convention.
An announcement of an invita-
tion to the convention probably will
be issued by the Clearing House by
the first of June.

DIARY OF A COLLEGE GRAD
June 23, 1923-"Graduated to-
day."
June 28, 1929-"Looked for a
$10,000 job."
July 20, 1929-"Looked for a job
at $100 a week."
August 9, 1929-"Looked for any
kind of a job."
September 2, 1929-"Still look-
ing."
September 23, 1929-"Went..to
work for my uncle for $75.00 a
month." ...


S Ft. Ogden
. Orlando
Tampa
DeLand


Fellsmere


~L 1


. I




University of Florida Home Page
© 2004 - 2010 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated October 10, 2010 - - mvs