Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00035
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: March 10, 1930
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00035
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
bureau of Arig. Ecor.,
;. .S. Dept., of Arig., /
'ashingtQn, D.. C





CLEAR

,Representing more than, 10,bi0
Growers of Oranges and G pefruit
Headquarters: WINTER HAVEN, FtORIDA


FLORIDA


RING


NEWS


Sec. 43536, P. L. & R.
U. S. Postage
Ic Paid
Winter Haven, Fla.
Permit 11


HOUSE


Official Publication of the
FLORIDA CITRUS GROWERS


CLEARING


10 Cents a Copy
$2.00 a Year


MARCH 10, 1930


Nominees Chosen for New Clearing House Board of Directors


'All Angles of Fly

-: fight Described for
Wood's Committee
Citrus Leaders "Rapped" for
SNot Furnishing Estimate
But Give Helpful Data
The long' awaited and much
heralded congressional investigation
into the necessity for a further fruit
fly appropriation began at Orlando
the last week in February. The
"committee headed by Chairman Will
R. Wood, Republican, Indiana; in-
cluded also Representatives Louis C.
Crampton, Republican, Michigan;
Robert G. Simmons, Republican, Ne-
braska; J. W. Byrns, Democrat,
Tennessee; James P. Buchanan,
Democrat, Texas.
The committee conducted its hear-
.ings as open meetings, the "closed
door" policy which was adopted by
Wood during his first visit to Flor-
ida several weeks ago apparently
being regarded as not the wisest
one to follow.
Developments Are Slow
The first two or three days of the
c Smnittee's hearjngs failed to de-
,yelop much in the way of relief for
Florida. Dr. Wilmon Newell, who
has headed the fly fight, and W. G.
Campbell, Director of Regulatory
SWork, U. S. Department of Agricul-
ture, were given a raking over the
coals by the examining congressmen
that gave the hearings for a while
za touch of almost circus-like enter-
tainment. The crowds of interested
growers attending the hearings were
large but knew no more of their
chances for obtaining relief after
listening and seeing the committee
,in action than they knew before the
committee arrived.
SDr. Newell occupied the stand
several days. He was questioned
closely by the committee on all
phases of the eradication program-
employment of the national guard,
number of infestations found, size
of the eradication force and a score


-Fominor Directors
(From State at Large-Four To Be Elected)
J. C. Chase ---------.-------------------_ Winter Park
O. F. Gardener ------------- -----...... Lake Placid
Lawrence Gentile ----------. ------------....... Orlando
J. A. Griffin T----------------.---------------- Tampa
D. H. Lamons F------- --------t. Myers
John ,S. Taylor (withdrew) --- --------------Largo
J. H.A' readwell ----------------------------Arcadia
R. B. Woolfolk --- ------------------ Orlando

DISTRICT NOMINEES
(One Nominee From Each District To Be Elected)
District One-A. M. Tilden, Winter Haven; J. W. Till-
man, Lake Wales; C. P. Zazzali, Lakeland.
District Two-J. H. Letton, Valrico; J. T. Swann, Tam-
pa; J. A. Walsingham, Clearwater.
District Three-R. D. Keene, Eustis; James Mountain,
Trilby; E. E. Truskett, Mt. Dora.
District Four-H. G. Billings, Lowell; F. G. Moorhead,
DeLand; E. H. Williams, Crescent City.
District Five-William Edwards, Zellwood; J. P. Hol-
brook, Orlando; Phil C. Peters, Winter Garden.
District Six-E. J. Etheredge, DeSoto City; R. E. Mudge,
Fellsmere; A. R. Trafford, Cocoa.
District Seven-E. C. Aurin, Fort Ogden; Arthur Gocio,
Sarasota; R. W. Reynolds, Fort Myers.


of other points regarded as import-
ant by the committee in their bear-
ing upon the need for further ap-
propriation. The committee was sent
to Florida for the two fold purpose of
determining how the funds already
appropriated have been expended
and of the necessity for a further
appropriation. The first few days of
their hearings appeared, to be for
the purpose of determining how
money has been spent to date and
toward the close of the first week
the committee began questioning
witnesses as to the amount needed
to carry on the program to the point
of absolute eradication.
The Composite Committee headed
by the Clearing House and including


representatives of the State Bank-
ers' Association, the State Realty
Board, and other organizations ap-
peared before the committee on
March 3rd and 4th. S. L. Holland,
counsel for the Clearing House,
took the stand the opening day, pre-
senting a brief prepared by the
Composite Committee, which
brought out the necessity for con-
tinuance of the eradication pro-
gram. The Composite Committee's
stand was criticized somewhat by
Congressman Wood for failure, as
he deemed it, "to present figures in
dollars and cents needed to continue
the eradication program." The in-
dividual members of the committee
(Continued on Page Two)


Committee of Fifty
Prepares Slate ,1or
Coming Fruit Season
Other Nominations May Be
Made By Petition-Amend-
ments Simplify Election
Nominations for the Board of Di-
rectors of the Clearing House to
serve for the coming year were
made at Cocoa March 7th at the
regular meeting of the Committee
of Fifty-an all-day session.
As provided for in the By-Laws,
eight growers were nominated for
the State at Large, four of whom
will be voted upon in the general
election April 1st. This action was
taken by the Committee of. Fifty as
a whole. As also provided for in
the By-Laws, three growers were
nominated from each of the seven
Clearing House districts, only one
of whom from each district however
will be elected, thus making a Board
of eleven Directors, seven from the
seven districts and four from the
State at Large. The new Board will
take office July 1. The names of
the nominees are shown in the two
middle columns on this page.
Retiring Board
The retiring Board is composed as
district Directors: A. M. Tilden,
James T. Swann, E. E. Truskett, F.
G. Moorhead, Phil C. Peters, R. E.
Mudge, E. C. Aurin and Directors
from the State at Large: J. C.
Chase, J. A. Griffin, Allen E. Wal-
ker and R. B. Woolfolk.
The By-Laws of the Clearing
House permit additional nomina-
tions to be made by means of peti-
tions signed by the growers them-
selves, the additional names of
course being added to the official
ballot which will be mailed to the
growers prior to the election date.
Seventy-five growers in any dis-
trict may place another candidate in
nomination by filing a petition with
the Board of Directors at least ten
(Continued on Page Six)


HOUSE ASSOCIATION


Volume II
Number 11


Growers Who Have Not Signed A Clearing House Contract May Not Vote April 1









FLORIDA CLEARING


Regional Meetings


District One
Auburndale-City Hall ------- Tuesday, March 18, 7:30
Bartow-City Hall --- --------- ---Tuesday, March 18, 7:30
Haines City-City Hall-__ ------- -.Wednesday, March 19, 2:00
Winter Haven-Grammar School ..-Wednesday, March 19, 7:30
Frostproof-City Hall -------------Thursday, March 20, 3:00
Lake Wales-City Hall -----. --- Thursday, March 20, 7:30
Lakeland-City Hall.------------------- Tuesday, March 25, 7:30


District Two
Valrico-Civic Building ------------ Thursday, March 13,
Tampa-Chamber of Commerce ..-- Thursday, March 13,
Clearwater-Court House ---------.... Friday, March 14,
District Three


p. m.
p. m.
p. m.
p.m.
p. m.
p. m.
p. m.


3:00 p. m.
7:30 p.m.
3:00 p. m.


Clermont-City Hall-----.... ..---------Saturday, March 15, 3:00 p. m.
Tavares-Court House ----Saturday, MarcH 15, 7:30 p.m.
Leesburg-City Hall --_- -.. -- .. -- Monday, March 17, 3:00 p. m.
Eustis-City Hall --------- Monday, March 17, 7:30 p. m.
Dade City-Court House .-----.--- Wednesday, March 19, 2:00 p. m.
Umatilla-High School ----- Monday, March 17, 7:30 p.m.
District Four
.Ocala,-Council .hamb.er -___- ,. Monday, March 17, 3.:00 p. m.
"Crescenit City-High School__ ----- _Tuesday, March 18, 10:00 a. ni.
DeLand-Chamber of Commerce -...... -Tuesday, March 18, 3:00 p. m.
District Five
Winter Garden-Theatre...--- ----.. Wednesday, March 19, 3:00 p. m.
Orlando-Chamber of Commerce -- Wednesday, March 19, 7:30 p.m.
Apopka-Wm. Edwards Hotel -------- Thursday, March 20, 3:00 p. m.
Kissimmee-Tourist Rooms .--_ -------_ Thursday, March 20, 7:30 p.m.
District Six


Vero Beach-Seminole Hotel-
Fort Pierce-Court House --
DeSoto City-DeSoto Hotel_-
Cocoa-City Hall --_____


With several of the regional meet-
ings already having been held citrus
Florida this month is preparing to
attend more than a score of re-
gional meetings of the Clearing
House, at which meetings representa-
tives for the Committee of Fifty are
to be nominated. District 7 com-
prising Manatee, Sarasota, Hardee,
DeSoto, Charlotte and Lee counties
got an early start for its regional
meetings and the other districts are
holding meetings the first of which
is scheduled for March 10th up
through March 25th.
At each of these meetings speak-
ers will address the growers on the
activities of the Clearing House
showing them briefly what the As-
sociation has accomplished during
the past year and what it plans to
do in the future. All growers, of
course, are welcome at these meet-
ings but in the matter of nomina-
tions for the members of the Com-
mittee of Fifty only Clearing House
members will be permitted a vote.
The ladies are especially urged to
attend the meetings in their respec-
tive communities and as members of
the Clearing House to help "their
men folks" take part in the business
side of the meetings.
The dates for these regional meet-
ings are published above, the name
of the city, place of meeting,-day of
week, date and hour being shown
in this regional table. For the bene-
fit of those growers who may be in
doubt as to what district they are


..--- Monday, March 10, 7:30 p. m.
----- Tuesday, March 11, 7:30 p. m.
--....-_ Saturday, March 15, 2:00 p. m.
._Wednesday, March 19, 7:30 p. m.


A


in, the following covers the counties
in each district:
District 1-Polk County.
District 2-Hillsborough and Pi-
nellas Counties.
District 3-Pasco, Hernando, Cit-
rus, Sumter and Lake Counties.
District 4-Marion, Levy, Alach-
ua, Putnam, Volusia and Seminole
Counties.
District 5-Orange and Osceola
Counties.
District 6-Brevard, Indian River,
St. Lucie, Martin, Palm Beach, Bro-
ward, Dade, Highlands, Okeechobee
and Glade Counties.
District 7 Manatee, Sarasota,
Hardee, DeSoto, Charlotte and Lee
Counties.
Having ascertained your district,
select the town most convenient to
you to attend the regional meeting.
At each meeting at least two nomi-
nations for the Committee of Fifty
are to be voted on, the individual
receiving the highest number of
votes to become the official nomi-
nee, with others similarly selected,
as representatives on the Commit-
tee of Fifty. Thus it will be seen
that these regional meeting nomina-
tions are equivalent to election on
the Committee of Fifty as only fifty
nominees, finally selected at the re-
gional meetings, will be named to
be voted on at the election April 1st.
Select the regional meeting most
convenient for you to attend AND
GO!


Pare 2


Pae


Rig Up A Long Pole With Hook at End And Get Every One of Those "Shiners"


HOUSE NEWS

ALL ANGLES OF FLY
FIGHT DESCRIBED FOR
WOOD'S COMMITTEE
(Continued from Page One)
explained that they felt that the
government forces were in far bet-
ter position to supply such figures
than were they and for this reason
insisted that they favored such ap-
propriation as was deemed neces-
sary by those in charge of the pro-
gram to complete the work.
Individually, the members of the
Composite Committee expressed
themselves as favoring a program
calling for immediate inspection,
clean-up of groves both cultivated
and abandoned and of such wild
lands contiguous to cultivated prop-
erty as was thought necessary. A
moderate spraying campaign also
was recommended by members of
the committee, the extent of which
would be based, of course, upon the
status of infestations. Members of
the Composite Committee in addi-
tion to Judge Holland who testified
before the committee are as fol-
lows: John S. Taylor, grower, Lar-
go; J. A. Griffin, Tampa, President
of the Florida Citrus Growers Clear-
ing House Association; W. H. Mous-
er, Orlando, Chairman of the Oper-
ating Committee of the Clearing
House; James C. Morton, Auburn-
dale, Chairman of Committee of
Fifty; W. M. Scott, Orlando, local
Division Manager of the American
Fruit Growers; Dr. P. Phillips, Or-
lando, shippers; W. R. O'Neal, Or-
lando, representing the State Bank-
ers' Association; A. M. Tilden, Win-
ter Haven, representing the Grow-
ers Loan & Guarantee Co.; B. L.
Hamner, Tampa, representing the
State Realtors Association; Harry
L. Askew, Bartow, representing the
Crate Manufacturers Association;
Allen E. Walker, Winter Haven,
Treasurer of the Clearing House As-
sociation, and Archie M. Pratt, Gen-
eral Manager of the Clearing House.
Testimony Commended
Several of the testimonies were
warmly commended by the congress-
men who obviously respected the
opinions held by the industry's lead-
ers and have been published more or
less in full. The following testimony
by General Manager Pratt was
printed in full by the Orlando Re-
porter-Star as follows:

Following the clear, lucid and
valuable testimony given by A. M.
Pratt, general manager of the Clear-
ing House Association, who was one
of the best witnesses who has ap-
peared before the committee and to
whom members of the committee
listened with obvious interest, Rep-
resentative Louis Crampton, Michi-
gan, stated that the testimony of
the committee from the citrus and
allied interests had been more valu-
able than he had been led to be-
lieve yesterday.
Pratt's testimony made a good
impression on the committee. When
asked what efforts the Clearing


March 10, 1930

House had made to have modifica-
tion of the quarantine, Pratt smiled'
and replied.
"Mr. Chairman, we have made so
many efforts that I'd hesitate to
describe them in detail. Repeatedly
we have asked for modifications and
have been refused in Washington."
He then went on to tell of how at,,
first there were more than 100
plants thought to be hosts and "now
I believe there are only seven or
eight known hosts in addition to
citrus."
Asked if he thought damaging
propaganda had been put out by en-
tomologists he said:
"Undoubtedly much damaging.
propaganda has been circulated by
California entomologists, perhaps
well meaning."
He deplored this and the adverse
publicity given from coast to coast
to the situation in Florida.
Asked about the present quaran-
tine .existing, Pratt said he thoughts
some of it very unfair and unneces-
sary, and told how repeated efforts
to get it lightened had been refused.
"Yes, that's the trouble," said
Wood. "These restrictions are im-
posed in Washington by people who,
aren't in close touch with the situa-
tion."
Pratt then told of great financial
losses from destruction of plants
now known not to be hosts and in-
tangible losses resulting from non-
planting of these crops usually val-
uable to the State.
Pratt then wound up his testi-
mony by stating on being question-'
ed that he had never seen a Medi-
terranean fly except in captivity.
He painted a graphic picture of
wholesale destruction of good fruit
last summer when Mackey of Cali-
fornia was here and was looking.for
a fly and larvae to take back to
California.
"We worked all one afternoon
until dark opening fruit that had
been hauled in for destruction," he
said, "and never found a one. When
.I got tired and started eating some
of the condemned Valencias my
companions followed suit and one of
them said:
"'Well, what in the blanket
blank is the use of destroying fruit
like this?'
"That, Mr. Chairman, is some-
thing I've never been able to answer
yet."
Pratt wound up his testimony by
reiterating what other conservative
witnesses had said, that he believed
an appropriation was necessary for
continued inspection, and for clean-
up work and reasonable spraying,
but that he did not believe a huge
appropriation was needed.
During the hearing of the citrus
industry representatives it was gen-
erally agreed that growers should
sponsor their own clean-up work
and that an inspection program
sponsored by the government would
find whole-hearted co-operation
from Florida citrus growers and
shippers.






FLORIDA CLEARING


No one knows the future but we
'have to deal in it. The grower who
picks his crop, if it is to be handled
'individually for him or in a pool,
deals with the future. In fact if he
sells his crop outright on the tree he
must deal with the future. The'
price that he sold for is measured
against what he thinks he has a
right to expect considering the
amount of fruit left in the State, its
quality and sizes, his loss by drops
or his depreciation in grade by
holding.
Likewise every sales manager
deals with the future. He is con-
linually making the best guess he
can as to what is going to happen in
Pthe market. This applies not only
as to recommendations as to picking
policies but also applies to cars al-
ready in rolling. He weighs the
price offered against what he thinks
he might have offered privately in
another market or against the prob-
able prices he would get later at
auction.
Work With California
The citrus industry as a whole
~iust deal in futures. Total crop
estimates at the beginning of the
season are attempts to weigh the
probable volume that the future will
)develop. California and Florida
have a common problem not only in
endeavoring to arrive at. accurate
crop estimates but also in endeavor-
ing to determine how fast the two
crops should move to the best ad-
vantage of the entire citrus indus-
try of the United States. Because
,f recognizing these facts the Cali-
fornia Fruit Growers Exchange and
your Clearing House have kept in
close touch with each other on esti-
mates and on the probable move-
ment from week to week. At least
once a week the Exchange in Cali-
fornia and the Clearing House ex-
;hange wires, each organization
frankly advising the other of the
probable total state movement for
the following week.
SBecause of the Exchange con-
trolling about seventy-five percent
)of the crop in California and the
Clearing House controlling this
ihuch or more in Florida there was
a remote chance of such estimates
being fairly accurate and at least a
guide to all interested in the prob-
lem of marketing, for prices depend
,not only on what is immediately
available but also on what will be
shipped next week and we all have
.o make the best guess we can. In
.forecasting next week's movement
there are many hazards. Weather
may interfere. Published auction
prices have their effect. Every in-
,dividual grower and every packing
house manager plays an important
:yart. There is no way of accurate-


Week ORANGES
Ending Estimate Shipped
Nov. 23-.... 670 663
Nov. 30..... 1000 737
Dec. 7-.... 1100 833
Dec. 14 ..- 1550 1337
Dec. 21 ----- 700 851
Dec. 28 ----- 400 317
Jan. 4 .... 900 916
Jan. 14 .... 1000 898
Jan. 18 ..- 900 776
Jan. 25 ._ 1050 799
Feb. 1 .-- 850 679
Feb. 8 -- 5 700 639
Feb. 15 ----- 725 796
Feb. 22_ ... 950 980
Mar. 1...... 1150 996


ly forecasting such matters because
we are dealing with free American
citizens and are, therefore, endeav-
oring only to measure probabilities.
Estimate Maximum Only
Through the Clearing House and
through the California Fruit Grow-
ers Exchange there has been some
effective control of shipments. Ship-
ping policies have been agreed to.
In our own organization prorating
has been followed each week. In
estimating the movement for next
week it was assumed each time that
our members would ship the amount
prorated to them. However, this
figure has always been used as a
maximum., Our shippers were not
requiredd to ship the full amount if
circumstances interfered. Using
;his prorating figure determined
upon Friday night by the Operating
Committee as a basis in the Citrus
Summary of Saturday of each week,
we send to all of our shippers and
directors an analysis of conditions
such as you see in the Clearing
House News of this week.
In every Saturday's issue of the
Citrus Summary we endeavor to
forecast, for the guidance of each
of our shipers, next week's ship-
ments from the State so he can
have them before him in comparison
with the weekly movement in the
past for the current year as well as
other years. This data you will find
in the Citrus Index portion of the
Citrus Summary.
Good At Guessing?
It is always interesting to see how
good a guess you can make. It may,
therefore, be specially interesting
to you to frankly present in the fol-
lowing tables the earnest effort that
was made between California and
Florida to intelligent inform each
other of the probable movement for
next week. In the following tables
you will see in the first column the
forecast or estimate of citrus to be
shipped the following week. In the
second column you will see what
actually was shipped in accordance
with government figures.
FLORIDA


GRAPEFRUIT
Estimate Shipped
525 424
525 415
550 413
500 474
350 271
250 144
425 400
500 522
550 462
550 497
500 551
525 440
550 544
650 581
675 583


CALIFORNIA
ORANGES
Estimate Shipped
450 622
1500 1234
1750 1654
700 1108
650 712
500 561
650 722
800 616
650 305
750 549
800 820
850 950
925 938
1000 851
1070 836


This meeting was held in the
school auditorium at Cocoa, the fol-
lowing members of the committee
being present: Theron Thompson,
James Thompson, W. D. Yonally, J.
C. Merrill, F. J. Alexander, B. J.
Nordman, J. G. Grossenbacker, J. J.
Anderson, R. K. Thompson, C. H.
Walker, Vet L. Brown, H. V. Lee,
T. S. Carpenter, Jr., C. A. Garrett,
M. O. Overstreet, A. R. Trafford, F.
I. Harding, R. M. Clewis, C. W.
Lyons, F. M. O'Byrne, H. G. Mur-
phy, C. F. Lathers, Dr. James Har-
ris, E. W. Hall, A. F. Pickard, W. S.
Brice, W. M. Reck, J. C. Morton, J.
D. Clark, R. R. Gladwin.
On motion duly made, seconded
-and carried, T. S. Carpenter was

The figures used for Florida are
those which come out in the Satur-
day Citrus Summary as covering
the probable movement of the week
following. The figures shown under
the first column of California are an
estimate wired us the last of the
week from California.
In this connection it is interest-
ing to note that this estimated
movement together with the analy-
sis of marketing conditions present-
ed in the Citrus Summary has a
probable effect in tending to reduce
the shipments of our members as
you will notice that our estimated
figures quite generally exceed the
actual shipments. Not only did our
prorating -orders have their effect
but also the quiet analysis of the
market where individual operators
tend towards restricting the move-
ment.
Considering that we are dealing
with futures entirely with the whims
and fancies of every grower and
shipper playing some part, with rain
and cold and market fluctuations, I
rather think that both California
and Florida can be satisfied that
they have made fairly good-guesses
and have been helpful in inter-
change of information.
The following figures should be
interesting in comparing guesses
against facts:


DEALING IN FUTURES
By A. M. PRATT


MINUTES OF MEETING OF

COMMITTEE OF FIFTY


Write Your Neighbor Who Lives Out of State To Have Grove Clean By April 15


March 10, 1930


made Acting Secretary in the ab-
sence of F. E. Brigham. The min-
utes of the previous meeting of the
Committee of Fifty were approved
as mailed.
The proposed amendments to the
By-Laws of the Clearing House as
approved by the Board of Directors
were read and explained and the
Chairman was instructed to get out
an explanatory statement of the
amendments to the growers.
On motion regularly made and
second and carried, the committee
endorsed and approved the amend-
ments to the By-Laws.
Dr. Harris presented a resolution
commending .the Board, Operating,
Committee' and Manager for work
done relative to quarantine regula-
tions. Upon motion made, seconded
and carried the following cohmit-
:ee were asked to extend the reso-
lution and present it later to the
committee. Resolution Committee
being F. M. O'Byrne, Dr. James
Harris and William Reck.
The committee then proceeded to
make nominations for the Board of
Directors, as required by Article 4,
Section 2 of the By-Laws. (Names
of nominees are printed on page one
of this issue).
The committee on resolutions
then presented the following reso-
lution which was adopted:
WHEREAS, due to the quaran-
tine on citrus fruits, the past year
has been one to test the value of the
Clearing House and the ability of
those on whom rest the responsi-
bility of directing the activities of
the Association and great credit is
due them for what has been accom-
plished.
THEREFORE, BE IT RESOLV-
ED that the Committee of Fifty
commends the Board of Directors,
Operating Committee and Manager
for their efforts to secure modifica-
tion- of the quarantine regulations-
and an extension of the marketing'
territory. We likewise commend
the Operating Committee, Directors
and Manager for securing an exten-
sion of time for the marketing of
citrus fruits and for their diligence
in advancing the marketing inter-
ests of the groewrs, including pro-
rating of shipments, allocation thru
the markets and securing approval
by the government of the slow cold
method of sterilizing.
Mr. O'Byrne made an interesting
talk, outlining the very effective
work of the Manager and Operating
Committee and their control of the
distribution of the fruit which went
forward to market under the very
trying quarantine regulations and
commending the splendid work that
had been done. Following the talk
(Continued on Page Seven)


ZM%1
HOUSE NEWS


Page 3





FLORIDA CLEARING


Weekly Citrus Summary

(By A. M. Pratt, General Manager, Florida Citrus Growers
Clearing House Association)
WEEKLY INDEX ANALYSIS


Florida Oranges Shipped -..---
Florida Grapefruit Shipped ---
Total ----
Florida Tangerines Shipped_
Total -.--
Florida Mixed Shipped---
Total_-_
California Oranges Shinned


Week
Ending
Mar. 8
748
14003
488
10484
816
241
6882
913


Week
Ending
Mar. 1
1001
13255
584
9996
816
405
6641
834


Week
Ending
Mar. 8, 1929
1002
20598
601
13096
7
1097
275
6332
1394


Florida Oranges Auctioned __- 443 501 446
Average-......_ $4.15 $4.10 $2.85
Florida Grapefruit Auctioned_ 225 285 285
Average_ Au---_ $4.20 $3.70 $3.03
Florida Tangerines Auctioned__- 5 6 63
Average ____- $7.65 $7.00 $3.83
California Oranges Auctioned_ 274 254 388
Average $5.25 $5.15 $3.36

FIRST FIVE DAYS SHIPMENTS AND SALES
Oranges No. Is Oranges No. 2s
Shipped Sold Avg. Shipped Sold Avg.
Last week 273 80 $3.57 435 193 $3.17
29% 44%
This week 168 70 $3.74 330 146 $3.17
42% 44%
Difference __ -105 -10 +.17 -105 -47
Grapefruit No. is Grapefruit No. 2s
Shipped Sold Avg. Shipped Sold Avg.
Last week __ 133 54 $3.57 258 119 $3.10
41% 46%
This week __ 99 53 $3.85 203 116 $3.25
54% 57%
Difference -34 -1 +.28 -55 -3 +.15

THIS SEASON'S SHIPMENTS
For Week Ending Est.
DEC. JANUARY FEBRUARY MAR. Next
28 4 11 18 25 1 8 15 22 1 Week
Oranges ... 317 916 898 776 799 679 639 796 980 996 675
Grapefruit .. 144 400 522 462 497 551 440 544 581 583 475
Mixed ..... 175 362 502 414 .408 363 337 351 380 405 250
Tangerines. 47 103 67 47 36 19 11 4 1 1 0
California .. 561 722 616 305 549 820 950 938 851 836 1200
Texas ..... 73 192 308 323 176 116 92 46 6 0 .0

PREVIOUS COMPARATIVE SHIPMENTS


This
Year
Last week ....-. 1001
This week__* 750
Next week _* 675

This
Year
Last week-- 834
This week__* 900
Next week- _*1200

This
Year
Last week-__ 584
This week--* 475
Next week _* 475


This
Year
Last week- 405
This week-* 250
Next week-* 250

Estimated


Florida Oranges
Last 1927- 1926-
Year 28 27
954 485 769
1002 499 712
1064 376 589
California Oranges
Last 1927- 1926-
Year 28 27
1428 1158 1331
1394 1102 1347
1412 1359 1729
Florida Grapefruit
Last 1927- 1926-
Year 28 27
638 497 695
601 486 713
868 487 690
Florida Mixed


Last
Year
280
275
266


1925-
26
764
757
602

1925-
26
1168
1146
1190

1925.
26
621
497
522


1924-
25
747
646
559

1924-
25
1076
968
1155

1924-
25
688
694
654


1923
24
940
1294
1249

1923
24
1022
864
1093

1923
24
616
696
595


1927-28 1926-27 1925-26 1924-25 1923-24
198 212 154 138 No Record
207 181 135 136 No Record
157 145 121 140 No Record


Very Little Left
All symptoms point to our esti-
mates being full estimates. Several
of our shippers are already through
for the season. Others will be get-
ting through this coming week. If
our estimates are correct there are
only 2,400 cars of oranges left in
the State and 3,500 cars of grape-
fruit. My private opinion is that
there might possibly be 3,000 cars
of oranges in the State and prob-
ably not over 3,000 cars of grape-
fruit. There are five full weeks left
to market the crop with the 13th,
14th and 15th of April to spare.
This would mean an average move-
ment of both oranges and grapefruit
of 600 cars per week for each va-
riety including, of course, the due
proportion that moves in mixed
cars.
Next Week's Movement
Because of the possibility of lar-
vae being found the Operating Com-
mittee thought that we should not
restrict the movement too severely
and that official eradication for next
year's crop was far more important
than taking too great risks in play-
ing too stiff a hand in moving this
year's crop. Growers, particularly
those with oranges, seem quite rest-
less in holding back although Val-
encias are less susceptible to infes-
tation than grapefruit. The ten-
dency to dryness in Valencias to-
gether with grapefruit left being
composed of a greater proportion of
late bloom than the oranges may
further explain the pressure to
move oranges.
Allotments to our members, ex-
clusive of that fruit moving direct
into cold storage, are 600 cars of
oranges and 400 cars of grapefruit
for shipment the week ending March
15. This would indicate a probable
.movement this coming week of 850
cars of oranges and 550 cars of
grapefruit from the State, classify-
ing two-thirds of the mixed as or-
anges and one-third as grapefruit,
or listed separately 675 cars of or-
anges, 475 cars of grapefruit and
250 cars of mixed.
Still Higher Prices Later
I cannot help but believe, regard-
less of this week's advance and the
probable advance for the coming
week, that we have still higher
prices in sight for those who have
the nerve to play the later markets.
Assuming that we might have 500
more cars of oranges than we esti-
mate it would mean only 3,000 cars
to move or 600 cars per week yet
we are contemplating moving this
coming week 850 cars.
Our grapefruit problem is equal-
ly as strong if we will use cold stor-
age facilities for extending our mar-
keting period. If out of the week end-
ing March 22nd 50 cars of grape-
fruit went into cold storage, the
next week 150 cars, next week 300
cars and for the week ending April
12th 350 cars and then 250 cars for
the last three shipping days of April,
the industry would be putting into


cold storage 1,100 cars of grape-
fruit. Then by releasing this grape-
fruit at not over 300 cars per week
we could extend our marketing sea-
son up to the 15th or 20th of May,
which certainly is not too long a
period to hold grapefruit.
If this were done it would mean
550 cars of this coming week's ship-a
ment would be going immediately "
on the market; 500 cars for the-
week ending March 22nd; 400 cars
for week ending March 29th; 450
.cars for week ending April 5th; 400 0
cars for week ending April 12th
with only 100 cars of the last three
days going into immediate consump-~,
tion. These figures are based on
the full estimate of 3,500 cars of-
grapefruit left at this time with the
probability that there are not over -
3,000 cars that will be shipped.
To move our crop on the FULL ;
and LIGHT estimates, respectively,
as above discussed it would prob-V
ably move as follows under present
tendencies. : Glance over this"
TABLE. It will become more self-
evident why you feel warranted in
unquestionably anticipating higher j
prices with the continual diminish-
ing of supplies week by week of or-
anges and with the 1,100 cars of-"
grapefruit that will be taken off in
increasing quantities for cold dtor-'
age purposes.
Estimated Movement Includes


Week
Ending
Mar. 15
Mar. 22
Mar. 29
Apr. 5
Apr. 12
Apr. 15


Mixed
Grapefruit
Full Light
550 550
550 500
550 500
750 600
750 600
350 250

3500 3000


Oranges
Full Light
850 800
750 600?
500 500
450 350
350 200,4
100 50

3000 2500


Market Has Advanced
Grapefruit has shown an advance
of 50c a box in the auction record
for the week just closed, 225 cars
having averaged $4.20 delivered as
against 285 cars last week at $3.70.
You will note in the INDEX that
this price is $1.17 higher than for
the corresponding week a year agodi
on 285 cars of grapefruit at $3.03.
The auctions on oranges show
only 5c advance over last week but,
it is a striking comparison to note
that the average on this week is
$1.30 per box higher for almost the
identical quantity of oranges offered|
a year ago at auction. This pos-
sibly is one reason that the growerV
are unduly anxious to take advant-
age of the market in contrast with
the low price from this time on last
year on Valencias.
You will note in the INDEX that
F.O.B. prices have made an advance
of 17c in oranges and 27c in grape-
fruit on No. Is with the market clos,,.
ing strong, indicating a further
F.O.B. advance as the rolling un-
sold.
Comparing Past With Future
In the following table we are giv-


(N 61 ai h, U. Every
lean Up Every One of The Drops And "Shiners" in Your Grove Before April 15
54s
ir~~ll^,' :. !''



^ F ^ 1*. *y. .-* .


F/HOUSE NEWS


Page 4


March 10, 1930





FLORIDA CLEARING HOUSE NEWS


ing you the weekly movement* of tainly our situation is one where we
oranges and grapefruit, classifying can proceed most orderly and with-
two-thirds of the mixed as oranges out any fear except, of course, the
and one-third as grapefruit. Cer- possibility of infestation.
WEEKLY MOVEMENT INCLUDING TWO-THIRDS OF MIXED AS
ORANGES AND ONE-THIRD AS GRAPEFRUIT
9 Est. Est.
JANUARY FEBRUARY MAR. This Next
4 11 18 25 1 8 15 22 1 Week Week
Oranges... 1157 1235 1052 1071 921 864 1017 1219 1266 917 850
Grapefruit. 521 689 600 623 672 552 658 710 718 558 550


Every Grower Should Be Aroused
Our shipper-members and every
grower in our ranks should have his
attention emphatically called to the
fact that the larvae found this week
in Orange County was in sour or-
anges. The grove had been picked
of all the commercial crop. Only two
of the oranges found on a sour or-
ange tree showed any larvae but
this neglect of getting rid of these
absolutely useless sour oranges has
penalized the entire State of Flor-
ida, as well as the individual grove


owner, to an extent that can never
be computed. Every grower in
Florida should certainly know by
this time that the sour orange is the
most susceptible of any and yet ow-
ing to sheer laziness or ignorance
we again seem to be repeating this
year the same shiftless attitude
shown last year in deliberately in-
viting infestation by such gross neg-
lect and indifference.
Good Western Movement
Government figures indicate pass-
ings to the West (including Vir-


ginia, West Virginia, Kentucky and
those points north of the Ohio River
and west of the Mississippi) as be-
ing 221 cars of oranges or 30% of
this week's movement; 248 cars of
grapefruit or 50% of this week's
shipment and 76% of the mixed or
30%. This distribution into the
West is relieving the Eastern mar-
kets and should be relieved still fur-
ther by the slow cold processing
method now privileged wherein fif-
teen days at 31 degrees will official-
ly complete sterilization and at the
same time fit in so nicely with our
desire to extend the marketing
period.
Porto Ricans Due
On Monday 24,000 boxes of
grapefruit and 3,700 boxes of or-
anges from Porto Rico are due in
New York. These, approximately
68 cars of grapefruit and 10 cars
of oranges from Porto Rico, will be
sold at auction in New York Tues-
day.


SPAIN IS MAKING PLANS
FOR BIG ORANGE EXPORT

A recent report to the Depart-
ment of Commerce from Mr. "Char-
les A. Livengood, American Com-
mercial Attache, Madrid, Spain,-'
states that the harvesting of the
Spanish orange began in early
November and that prospects were
for an excellent orange crop, esti-
mated at 40 per cent over that of
1928.
Available data in the Department
of Commerce indicates that the
Spanish orange-export movement in
1928-29 represented the equivalent
of 17,800,000 United States' boxes
(70 pounds); average yearly Span-
ish orange exports run around the
equivalent of 20,000,000 boxes.
Measures early were taken to pro-
vide ample railway facilities for
moving Spanish orange exports to
neighboring countries by land.


Your Neighbor Must Join the Clearing House To Take Part in Coming Election


Mac 1013


March 10 1930


LERN


Page 5






Page 6

2-Weeks Extension

Is Granted Florida

Upon Shippers' Plea

One of the most important modi-
fications granted the State this
year, although it has come too late
il the.season to do as much good as
it would have two or three weeks
earlier, has been the extension of
the shipping period from March 31st
until April 15th. The granting of
this modification was done on the
strength of a pledge subscribed to
by more than a score of the largest
shippers in the State to the effect
that all citrus fruit in all of the
acreage served respectively by each
of those shippers would be cleaned
up on or before April 15th.
The shippers, practically all of
whom are members of the Clearing
House, conferred with the Federal
Fruit Fly Board at Orlando Feb-
ruary 24th and 25th. The Board
was informed by the shippers in
making the request that the imme-
diate announcement of an extension
of fifteen days would permit both
the orderly and profitable market-
ing of the remainder of the crop as
well as permitting the cleaning up
of all fruit left on the trees and the
ground, thus contributing to the ef-
fectiveness of the eradication cam-
paign. The formal resolution pre-
sented to the Fly Board which re-
sulted in the immediate granting of
the two weeks extension was signed
by the following shippers:
Adams Packing Co., Auburndale;
R. W. Burch & Co., Plant City;
Florida Mixed Car Co., Plant City;
Wm. G. Roe, Winter Haven; Gregg
Maxcy, Sebring; Tampa Union Ter-
minal Co., Tampa; Babson Park
Citrus Growers Association, Babson
Park; A. S. Herlong & Co., Lees-
burg; Merrion & Dodson Co., Win-
ter Haven; L. Maxcy, Frostproof;
Alexander & Baird, Beresford;
Chase Sub-Exchange, Tampa; Flor-
ida Citrus Exchange, Tampa; Gen-
tile Bros. & Co., Orlando; American
Fruit Growers, Orlando; Lovelace
Packing Co., Winter Haven; S. J.
Sligh & Co:, -Orlando;-Candler Davis
Co., Lakeland; J. W. Keen, Frost-'
proof; Holly Hill Products Co., Da-
venport; Florida United Growers,
Winter Haven; Southern Fruit Dis-
tributors, Orlando; W. H. Mouser &
Co., Orlando.

NOMINEES CHOSEN FOR
NEW CLEARING HOUSE
BOARD OF DIRECTORS
(Continued from Page One)
days prior to the date of election.
Likewise, three hundred growers
may place in nomination the name
of any grower or growers to be
voted upon for Directors at Large
by filing a petition therefore ten
days before the election date.
: Would Simplify Election
Three amendments to the Asso-
-I


FLORIDA CLEARING

ciation's By-Laws, prepared by a
committee appointed by the Board
of Directors, with a Committee of
Fifty sub-committee also are to be
voted on at the election. Two of
the proposed amendments are for
the purpose of simplifying the elec-
tion machinery, one of the amend-
ments serving to result in actually
saving certain election expense. The
proposed amendments, together with
a brief interpretation of each of
them, follows:
Interpretations
The amendment of Section 8 of
Article 3, of the By-Laws is made to
simplify and effect economy in vot-
ing by mail.
The amendment to Section 2 of
Article 4 changes the date, in which
the Directors and Committee of
Fifty take up the duties of their re-
spective offices, from July 1st to the
first day of June. This is done so
that both growers and shippers may
have opportunity to confer with the
new Board of Directots regarding
their plans and policies, for the en-
suing year, during the month of
June. This amendment also changes
the date for filing petition for nom-
ination to the Board of Directors
from ten days prior to date of elec-
tion to twelve days prior to the date
of election, in order to permit the
mailing of the ballots to the grower
membership not less than ten days
prior to the election date.
Section 2 of Article 7 is amended
so as to make date of the new Oper-
ating Committee, assuming office,
coincide with the new date for as-
sumption of office by the new Board
of Directors.
It will be seen that these amend-
ments to the By-Laws in no way
conflict with any of the fundamen-
tals of the Clearing House, but are
simply for expediency, efficiency
and economy.
Simplifies Voting
It is recommended that Section 8
of Article III of said By-Laws be
amended to read as follows:
Section 8. Voting by mail. Prior
to any annual or special meeting of
the Association and/or any election
of officers of the Association, the
Board of Directors may authorize
and direct an officer of the Associa-
tion to prepare ballots upon the
principal questions to be voted upon
at such meeting and/or ballots
showing the nominees for the vari-
ous offices to be filled at such elec-
tion. The officer shall thereupon
mail to each member, not less than
ten days prior to date of such meet-
ing and/or such election, with a no-
tice of the meeting and/or the elec-
tion, one ballot and a voting en-
velope. Any member who does not
expect to be personally present at
said meeting and/or said election
may cast his ballot by mail by seal-
ing his vote or ballot in an envelope
with a request over his signature to
the Secretary that this envelope be
dropped into the ballot box along
with the votes cast by members


W HOUSE NEWS

present in person. The Secretary
shall read the signed request and
shall then place the voting envolep,
unopened, in the ballot box. Any
vote so cast shall be counted as if
the member were present and vot-
ing in person.
Petitions And Office Terms
It is recommended that Section 2
of Article IV be amended to read
as follows:
Section 2. Districts. The incor-
porating Board of Directors shall
divide the territory in which the As-
sociation operates into seven dis-
tricts and shall make known the
territory in each district. On the
first Tuesday in April, 1929, at an
hour and place to be designated by
the Board of Directors, the members
of the Association residing in each
district shall elect a director there-
from and vote for four directors at
large. The combined vote of the
seven districts shall be tabulated
and counted to determine the elec-
tion of the four Directors at Large.
The seven incorporating Directors
and the four Directors at Large, as
provided for herein, shall serve
until July 1, 1929. Thereafter the
Directors herein provided for, as
well as the members of the Direc-
tors' Advisory Committee, shall as-
sume the duties of their respective
offices on the first day of June fol-
lowing their election. The election
for Directors shall be held on the
first Tuesday of April of each year.
Following the election provided for
herein on the first Tuesday in April,
1929, and after all subsequent elec-
tions, a President and one or more
Vice-Presidents shall be elected
from among the Board of Directors.
The President of the Association,
as elected by the seven Incorporat-
ing Directors, shall serve until July
1, 1929.
The members of the Directors'
Advisory Committee of Growers in
each district shall place in nomina-
tion three growers residing in said
district, to be voted upon as a Direc-
tor of said Association; and all the
members of the Directors' Advisory
Committee of Growers from all the
districts combined shall- place in
nomination eight men to be voted
onlr the election of four Directors
at Large of the Association. All
such names for nomination by the
Directors' Advisory Committee shall
be filed with the Secretary of the
Association at least twenty days be-
fore the date of any election. The
Secretary of the Association shall
notify members of the Directors'
Advisory Committee at least thirty
days before the date of any election
to place in nomination the.names of
growers for election to said board.
In addition to the above method of
nominating, seventy-five growers in
any district may nominate any
grower or growers by filing a peti-
tion with the Board of Directors at
least twelve days prior to the date
of any annual election; and, like-
wise, three hundred growers may


March 10, 1930

place in nomination the name of any
grower or growers to be voted upon
for Directors at Large by filing a
petition therefore twelve days before
the date of any election.
Operator Committee Term
It is recommended that Section 2
of Article VII shall be amended to
read as follows:
Section 2. Operating Committee.
There shall be constituted an Oper-
ating Committee of not less than
seven nor more than thirteen, each
of whom must be a representative
of a marketing agency and/or ship-
per who has entered into a Shippers'
Contract with the Association. The
Operating Committee shall be nom-
inated by Marketing Agencies and/
or shippers who have entered into
Shippers' Contracts with the Asso-
ciation, but shall be approved and
appointed by the Board of Directors
of the Association. The Operating
Committee shall have authority to
determine and direct the marketing
plans and policies of the Associa-
tion, provided such plans and poli-
cies are in keeping with the pur-
poses of the Association, and that
such plans and policies are within
and conform to all of the provisions
of the charter and By-Laws of the
Association. The Operating Com-
mittee shall have authority to nomi-
nate members of a smaller commit-
tee of not less than three from
within its own body for the purpose
of handling details and said sub-
committee may have the authority
of the full committee when a ma-
jority of the full committee is not
present and acting. Such sub-com-
mittee shall be approved and ap-
pointed by the Board of Directors
of the Association. Such Operating
Committee and sub-committee there-
of shall be nominated annually be-
tween the election of Directors on
the first Tuesday in April of each
year, and the first of June follow-
ing, and shall be approved and ap-
pointed by the incoming Board of
Directors as soon as possible after
said June 1st.

.HOW TO KEEP HEALTHY
Eat yeast . wear long under-
wear when winter comes . wear
short underwear all the year ar nd
. . smoke all you want of the right
kind of cigarettes . use Blink's
Vibrator morning and night . .
drink Voxel Tonic to cure anything
that's the matter with you and Vo-
lex Tonic to keep you from having
anything the matter happen to you
. . eat lots of grapefruit, oranges,
raisins, prunes, canned goods, bran,
macaroni, Texas, Florida and Cali-
fornia fresh vegetables-in fact,
any nationally advertised food pro-
duct. . eat lots of candy . or
reach for a cigarette instead . .
use Blurpicide Soap . wear corn
plasters, reducing belts, pink gar-
ters and blue suspenders . don't
argue with prize fighters.-Angelo
Scott in Iola Register.


C ean Up Every One of The Drops And "Shiners" in Your Grove Before April 15
2 '






FLORIDA CLEARING )HOUSE NEWS


Fly Hatchery Empty,

Dr. Baker Announces

The fly hatchery built by the U.
S. Department of Agriculture at
Orlando in which to conduct re-
) search work with the fly has been
emptied of its inhabitants. Dr. A.
C. Baker in charge of the work an-
nounced to the congressional hear-
ing at Orlando. Two doses of cya-
nide were shot into the hatchery
building which is an air tight struc-
ture and fruit and larvae in the
building burned in an incinerator
which likewise was within the build-
ing.
Dr. Baker made the announce-
ment while on the stand before the
congressional committee and the
statement was greeted with an out-
burst of applause by the growers
Swho jammed the hearing room.
SDr. Baker in explaining to the
committee the reason for the exist-
ence of a hatchery said: "We had
to have additional flies to determine
certain questions as to the danger
to other fruits and vegetables. After
this study it had been my determi-
nation to transfer the flies but I
Want to say there are no flies in the
hatchery now and there is not in
Florida any living larva, pupa, or
any living fly so far as anybody
knows." (Dr. Baker made this an-
nouncement on Monday, March 3rd.
but on the next day Plant Board in-
spectors reported a small infesta-
tion of larvae in two fruits of one
sour orange tree in the Orlando
section). Questioned as to when
the flies had been destroyed, Dr.
Baker explained that their destruc-
tion took place Friday, Feb. 28th.


,Low Temperature for
New Process Method

Authorized By U. S.

The Department of Agriculture
issued an order March 4th permit-
Iting Florida fruits to be sterilized
by refrigeration at temperatures not
so low as those originally specified,
but wjth the period of treatment
lengthened.
Previously fruit was kept at a
temperature of 280 F. for five hours
and then at 300 F. for five days.
Under the new orders the fruit is
,held for 15 days in cold storage at
a temperature of from 30 to 310 F.
Sterilization .of citrus fruit in
storage by refrigeration has been
under consideration for some time.
Members of the Federal Fruit Fly
,Board here said that extensive ex-
periments were made in Hawaii to
determine the practicability of the
process.
Numerous conferences also have
been held, Chairman W. C. O'Kane
of the Federal Board said, with rep-
resentative groups of Florida grow-
,ers and shippers in regard to modi-


fication of the existing quarantine
regulations.
Officers of the Clearing House As-
sociation assured the Federal Board
that the privilege of sterilizing in
storage will widen distribution, sta-
bilize markets and add materially
to proceeds from sales of the re-
mainder of the current season's cit-
rus crop.
Citrus shippers are understood to
be ready to make free use of steri-
lization in storage as a means of
marketing in the mid-western area,
now reported short of supplies of
Florida fruit.
Approved storage facilities in
regulated areas may be used,
whether in Florida or elsewhere,
outside of the 18 Southern and
Western States.
In discussing the new processing
method prior to its recommendation
by the government, Dr. Lon A. Haw-
kins, in charge of this work at Or-
lando, told members of. the Operat-
ing Committee some of the problems
involved in processing by low tem-
peratures. Dr. Hawkins said that if
fruit at the temperature of 33 or
34 degrees is placed in cold storage
where the inside fruit temperature
is 29 degrees, this will give a tem-
perature of 30 degrees to the fruit
in two or three days and if the tem-
perature of the fruit is about 40
degrees when placed in storage it
could be brought down to 30 de-
grees in three or four days. He
stated that the freezing point of
oranges runs 28% to 29 degrees
and grapefruit about one-half a de-
gree higher.

MINUTES OF MEETING OF
COMMITTEE OF FIFTY
(Continued from Page Three)
it was deemed advisable by the com-
mittee to ask Mr. Pratt to outline
the problems that had been encoun-
tered, and the very effective solu-
tions which had been made to the
same, and have it published in an
early issue of the Clearing House
News.
A spirited discussion of advertis-
ing follQaedinwhich .many _mem-
bers participated; one of the most
interesting talks on the advertising
was made by C. H. Walker, of Bar-
tow, who urged that the small
amount made available to the Clear-
ing House for advertising this year
was inadequate to do effective work.
He further stated that he did not be-
lieve that ample and effective ad-
vertising of the Florida citrus crop
could be made with less than $1,-
000,000 per annum, and urged that
due consideration be given to pro-
viding a large sum for effective ad-
vertising and dealer service for next
year's crop. With this in view, the
chair was instructed to appoint a
committee of three to confer with
the Clearing House Advertising
Committee and discuss with them
the advertising program of this sea-
son, and the plans for advertising in
the coming season. This committee


was further instructed to report
back at the next meeting of the
Committee of Fifty, giving a state-
ment of the income and expendi-
tures of the Clearing House for the
current season.
At the beginning of the afternoon
session, by motion duly made, sec-
onded and carried, it was agreed to
ask the Board of Directors to re-
quest the Department of Agricul-
ture of the United States, through
its Bureau of Economics, to analyze
the work of the Clearing House and
make any recommendations deemed
advisable for its improvement. It
was felt by the committee that the
Department of Agriculture will
readily comply with this request in-
asmuch as the Clearing House is a
creation of the Department and
after two years of operation the
Department would be pleased to
study its problems and accomplish-
ments.
At the request of the chair, Mr.
Grossenbacker,- who- is a-personal
friend of Dr. P. J. Parrot of the
Federal Fruit Fly Board, introduced
the Doctor to the audience, after
which the Doctor gave a very inter-
esting talk on the Mediterranean
fruit fly situation.
On motion duly made, seconded
and carried, each member of the
committee was instructed to organ-
ize the packing houses in his par-
ticular district for a district clean-
up and the chair was instructed to
keep in touch with each member,
urging that the work be done and
the clean-up throughout the State
be made effective.
A motion was made, seconded and
carried, expressing thanks to Dr.
Parrot for his talk and commending
the plan of the Federal Fruit Fly
Board, offering the full support of
the committee, with suggestion to
Dr. Parrot that he impress upon the
congressional committee the neces-
sity for immediate clean-up, and
sufficient appropriation to insure
against further outbreak of the fly.
After votes of thanks to the city
of Cocoa for their hospitality and
to Mr. Trafford for his entertain-
ment, the meeting adjourned at
3.:30 o'clock, ...
T. S. CARPENTER, Acting Sec.


California Expects

Market To Improve

California is looking forward to
a continued strong market, accord-
ing to the March 1st bulletin issued
by the Pacific Fruit World. This is
based partly upon the small volume
left to move in Florida. The bulle-
tine says in part:
"Latest estimates show approxi-
mately 10,000 cars of Navels re-
maining for shipments after March
1' Valencias, 26,850 cars and grape-
fruit 1,500 cars, making a total of
38,350 cars of oranges and grape-
fruit to move to end of season as
compared with 52,992 cars shipped


from March 1 to October 31 in
1929; 31,735 cars in 1928; 41,073
cars in 1927 and 35,503 cars in
1926.
"Florida shippers estimate 4,000
cars of oranges and 3,700 cars of
grapefruit remaining to move after
March 1 as against 14,287 cars or-
anges and 10,988 cars grapefruit
shipped after March 1, 1929; 4,095
cars oranges and 6,039 cars grape-
fruit in 1928; 6,661 cars oranges
and 7,857 cars grapefruit in 1927;
8,229 cars oranges and 9,301 cars
grapefruit in 1926 and 6,606 cars
oranges and 8,539 cars grapefruit
in 1925.
"With 3,700 cars grapefruit re-
maining for shipments in Florida
after March 1 and 1,500 cars in
California, making a combined total
of 5,200 cars as against shipments
of 12,200 cars last season from
both California and Florida there
is a decrease of over 57 percent in
the estimated supply."


Story of Clearing

House Published in

Printers' Magazine

An interesting article concerning
the Clearing House and how it has
helped the Florida citrus industry
solve its merchandising problems
has just been published in Pinters'
Ink, a magazine devoted to the tech-
nical phases of the publishing busi-
ness. The magazine has a wide cir-
culation among those engaged in the
advertising profession and even
among many who are not in either
the publishing or advertising busi-
ness but who themselves are adver-
tisers on a large scale. The article
was written by William A. McGarry,
a prominent writer for many of the
leading national periodicals and is
entitled "An Industry Solves Its
Merchandising P r o b em s-How
Good Merchandising Is Saving the
Florida Citrus Crop." Part of Mr.
McGarry's article is reproduced
herewith as follows:
'Coming -from an, jaudus.tryfianlbhE
ently stabilized, the story of what
has been done in Florida would- he
of interest if only as an example of-:
bow far co-operation in the widen-:
ing of markets may be carried in a
highly competitive field without cur-
tailing competition. It is doubly
significant in view of the fact .that
citrus growing is subject to the
chronic economic ailments of all ag-
ricultural pursuits. Moreover, the
situation was complicated in this in-
stance-during the first real test of
the Clearing House plan-by a Fed-
eral quarantine barring the product
for a time from nearly half its
natural marketing territory.
Initiative Unhampered
"In the opinion of its benefic-
iaries, who comprise more than 80
percent of the citrus growers of
(Continued on Page Eight)


Your Neighbor Must Join the Clearing House To Take Part in Coming Election


March 10, 1930


-ParA 7


Page 7





FLORIDA CLEARING HOUSE NEW


FLORIDA

CLEARING HOUSE

NEWS

MARCH 10, 1930

Published Semi-monthly by the FLORIDA CITRUS
GROWERS CLEARING HOUSE ASSOCIATION,
DeWitt Taylor Bldg., Winter Haven, Florida.

Entered as second-class matter August 31, 1928, at
the postoffice at Winter Haven, Fla., under the Act of
March 3, 1879.


DI
E. C. AURIN
J. C. CHASE .
J. A. GRIFFIN
F. G. MOORHEAD
R. E. MUDGE .
PHIL C. PETERS .
JAMES T. SWANN
A. M. TILDEN
E. E. TRUSKETT
R. B. WOOLFOLK
0
J. A. GRIFFIN
A. M. TILDEN
ALLEN E. WALKER
E. E. TRUSKETT
ARCHIE M. PRATT


.RECTO1








OFFICER!


Rl$
SFt. Ogden
SOrlando
Tampa
.DeLand
SFellsmere
Winter Garden
Tampa
Winter Haven
Mt. Dora
Winter Haven
Orlando
S
President
Vice President
Treasurer
S Secretary


. . General Managr


SUBSCRIPTION RATES
Per Year: $2.00 Single Copies: 10c

United Nevertheless
"Perhaps after a few more thousand acres
of citrus withdraw from membership in this
Clearing House it will not be so strong in its
clamor for this appropriation. We are in-
formed that owners of several thousand acres
in this county have recently cancelled mem-
bership in the Clearing House Association."

The above paragraph is an excerpt from an
editorial which appeared in the "Eustis Lake
Region" February 28th, commenting upon
the congressional investigation.
Not only are the statements quoted above
erroneous but they reflect anything but an
helpful attitude in this situation-the most
trying one that has ever confronted the Flor-
ida citrus industry. The writer of the edi-
torial instead of offering some constructive
advice has seen fit merely to condemn and
at the same time make a statement without
verifying the facts.
The Clearing House is made up of some
seven thousand citrus growers. True enough,
some of these growers probably do not be-
lieve that there ever was a fly in Florida.
Some of them probably are convinced that
the Mediterranean fruit fly has been in Flor-
ida for years. Unquestionably a large num-
ber of them feel that the quarantine restric-
tions have been unnecessarily severe. We all
do. In an organization the size of the Clear-
ing House it is only natural that many vary-
ing opinions will be held in a matter of this
kind.
But the quarantine exists and will not be
removed until the Secretary of Agriculture is
satisfied that there is no further danger of
infestation. The Secretary will not be satis-
-.fipd of this, he says, until certain additional
41pection and eradication work is carried
5i.- Thif will require a federal appropria-


tion. And this is why the Clearing House
favors a federal appropriation. We have no
choice in the matter.
As to the growers of the Clearing House
Association withdrawing because the Clear-
ing House has officially declared that an ap-
propriation sufficient to complete eradication
should be made, we have every confidence in
the sound viewpoint of our grower member-
ship and know full well that the growers of
Florida are by no means as short-sighted as
the Eustis newspaper indicates. There have
been absolutely no withdrawals. The state-
ment in this regard is on its face an impossi-
ble one.
The work the Clearing House has done
during the fly campaign has been worth many
hundred of thousands of dollars to its mem-
bers. Growers who have gone to the trouble
to inquire into what the Clearing House has
done in this emergency know this to be a
fact. Also, they realize that individually
they would have been helpless in bettering
conditions. United under this organization
of theirs the growers have been and will con-
tinue to be given recognition by the govern-
ment that eventually will "pull them out of
this hole." For the Clearing House has per-
sistently and emphatically continued to pre-
sent to those in authority in Washington the
practical needs of the industry.


Their Next Move
There is little doubt but that the investi-
gation by the sub-committee of the House
will be of considerable benefit to Florida.
Whether or not the committee will approve
of Secretary Hyde's fifteen million dollar esti-
mate cannot be foretold, but indications point
to a recommendation for an appropriation
but for a much smaller amount.
The hearings held in Orlando the last of
February and the first week in this month
revealed the government's method of spend-
ing the people's money and the tremendous
power inherent in congress in directing ex-
penditures. Growers and others interested
in the citrus industry who attended the hear-
ings gained the impression that the commit-
tee probably will favor continuance of the
eradication work and may go so far as to
recommend that an appropriation of some
five million to seven million dollars be made.
Whether or not the congress will endeavor to
attach strings to the appropriation is a matter
of conjecture.
Individually, the members of the commit-
tee expressed gratification at the appearance
before them of leaders in the citrus industry
who represented for the most part the Clear-
ing House, Association. Despite the commit-
tee's official complaint that the Clearing
House Composite Committee gave them no
definite estimates as to how much money
should be appropriated, the congressmen
frankly admitted that they had learned many
important things concerning the situation
from the Composite Committee witnesses.
The Composite Committee, as one, urged the
congressmen to lend their help for immediate
action in the eradication work, and stressed
the need for a diversion of the remainder of
the inspection funds to begin eradication
work immediately, this to be used until addi-
tional funds may be appropriated.


STORY OF CLEARING
HOUSE PUBLISHED IN
PRINTERS' MAGAZINE
(Continued from 'Page Seven)
Florida, the genius of this plan lies
in the fact that it draws a sharp
line between merchandising and
marketing. Both grower and ship-
per are left remarkably free to
choose their own customers and to
fix their own prices.
"The Clearing House was formed
two years ago after more than twen-
ty years of experiment, with various
forms of co-operative marketing or-
ganizations, had failed to attract
enough support from growers and
shippers to furnish the control
which was essential to success.
"Until the season now drawing to
a close the chief problem of the
Florida citrus industry was how to
avoid the glutting of its markets.
To offset this a two-fold member-
ship of growers and shippers was ,
organized. Growers agree to sell to '
or market through shippers mem-
bers, and the shippers agree to be
bound in their picking, packing and
marketing programs by the rules
and regulations of the Clearing
House.
"Since an extraordinary amount
of organization work was still going
on during the season ending in the
spring of 1929, growers did not re-
gard that as a complete test of the
Clearing House. Toward the end of
the season the Clearing House de- ,
termined to concentrate advertising
in its natural selling territory for
the copy of the current season. In
addition, the emphasis was shifted
to flavor and quality.
"Bull's-eye Advertising"
"It goes without saying that a co-
operative advertising campaign.
based on such a complete and de-
tailed marketing and producing plan .
as that of the Clearing House avoids
any expenditures of hit-or-miss
energy.
"It is possible for the citrus in-
dustry of Florida to look forward to
a continuously widening market
that will have the effect of bringing
packing capacity and crop more
nearly into line. Some steps already ;
have been taken looking toward an
increase of the crop by the restora-
tion of groves abandoned during the
real estate boom, and by the plant-
ing of new land. The industry is
looking also into the foreign field,
particularly for its grapefruit crop.
Later varieties are being introduced
that will keep packing houses oc-
cupied over a longer season, and a
great deal of research is being done
by individual growers and packers
in the manufacture of by-products.
"The only limiting factor at pres-
ent is the fruit fly, or rather the dis-
pute over whether or not it has
been eradicated. On the other hand,
unquestionably the need of a mer-
chandising plan to offset the delays
and interruptions and other losses
caused by the quarantine has
created a degree of co-operation r
with the Clearing House that could
not have been expected normally
for several years."


Page 8


Pare 8


March 10, 1930




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