Title: Florida clearing house news ..
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Full Citation
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00028
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: November 25, 1929
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00028
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
LblzMry CouMp.,
Bureau of Arig. Econ.,
r. D pts. o Arg. FLO RIDA
TFashlngton, D. C.A


CLEARING


HOUSE


,Representing more than 1 0,P)0.0
Growers of Oranges and Grap eruit ,o i
Headquarters: WINTER HAVEN, FLORIDA


NEWS


Official Publication of the
FLORIDA CITRUS GROWERS
CLEARING HOUSE ASSOCIATION


10 Cents a Copy 'Volume II
S $2.00 a Year .NOVEMBER 25, 1929 Number 4



Prices Are Boosted Under Shipment And Auction Prorating


Auctions Cooperate

SWith Association In

Prorating Shipments

Material Improvement in Mar-
Skets Generally Expected
To Result

Prorating by Clearing House ship-
pers was expanded the week begin-
Sning November 18th with inaugura-
tion of a system of prorating auc-
tion sales in New York, Philadelphia
and Chicago. Foundations were laid
for prorating in Boston, Pittsburgh
Sand Cleveland as soon as this seems
-necessary. Decision to take this step
was made at the weekly meeting of
the Operating Committee at head-
quarters November 15th and was
the result of considerable study of
i the problem.
All of the fruit sent to auction in
these markets will be equitably pro-
rated in accordance with the re-
quirements on each auction day
which in turn are governed by an
accurate check as to probable and
known supplies. The result is cer-
I tain to go a long way toward stabi-
Clizing the markets in these three
points and, due to the effect these
'leading auction markets have on all
prices elsewhere, orderly control of
supplies at these points will not only
tend to more even prices at a higher
'level but will create confidence in
our f.o.b. prices and help stabilize
'our entire marketing program. Auc-
tion prices are wired to the trade
the same day and act as a public
barometer for the citrus market.
The Clearing House has been
,working on the auction prorating
problem for several weeks, our Mr.
A. W. Hanley having been sent to
the markets to help the receivers set
up a system whereby the supplies
may be equitably distributed among
themselves.
The prorating is to be based upon
Sthe respective number of cars on
track-or due at the auction mar-
ket-from our various shipper-mem-
(Continued on Page Three)


Self-Confidence Of Shippers

Reflected In Trade Attitude;

Real Team-Work Is Manifested

Prorating at auction of Clearing House shipments, which was started
with sales of Nov. 18th, together with the prorating of our shipments
among our shipper-members, has had a striking effect in prices, short
though the period has been.
Up to Wednesday night, Nov. 20th, when the NEWS closed its pages
for the press, the results of the new program show the following im-
provement in auction prices on grapefruit for Nov. 18th, Nov. 19th and
Nov. 20th:


Monday
New York .....................---------- $4.20
Boston ---------_ --------. 3.90
Philadelphia -------- 3.90
Pittsburgh ------- --------- 3.80
Cleveland ----- .----------- 4.90
Chicago- -------------- 5.60
St. Louis ------- --_
Cincinnati ----- ------------- 4.70
Daily Averages ------------ 4.30


Tuesday
$4.50
4.50
4.30
4.30


4.65


Wednesday
$4.65
4.15
4.05
4.65
5.10
5.40
5.00
4.65
4.75


The above prices are in decided contrast with the previous week's
prices on grapefruit, which were as follows:


New York ----.-------
Boston -------
Philadelphia _---.
Pittsburgh ---
Cleveland------
Chicago ---
St. Louis ....--------
Cincinnati ---......-..
Daily Averages __


Mon. Tues. Wed.
$3.70 $3.70 $3.60
--- 3.90 3.80
4.00 3.70 3.75
3.65 3.45 3.80
4.10 --_ 4.60
4.25 5.00 5.25
--- -. 2.90
3.40 4.70
3.80 3.80 3.90


Thurs.
$3.45
4.15
3.55
3.70
5.50

3.75


Fri.
$3.75
4.10
3.85
3.60
5.10

4.65
4.00


Mkt.
Ave.
$3.64
3.99
3.77
3.64
4.60
5.00
2.90
4.25


(Continued on Page Seven)



Daily Bulletin Request
H. F. WILLSON,
U. S. Department of Agriculture,
Winter Haven, Fla.
Please mail me, free of charge, the daily citrus report to be issued
from Winter Haven, Florida, during the 1929-1930 season.

Name ------- ---------------- -----------

Street ... ----------------------------------------
Town ----...- ..-------------------------------
State .... .---------------... .-.------------.------------ -------


Easing of Dixie Ban

Not Entire Victory

But Means Big Help

Southern And Western States
Took Over 4,000 Cars in
Same Period of 1928

The entire world may not have
known that Florida celebrated two
Armistice Days this month, but an
important section of these United
States is well aware of the fact.
Within one week, to a day, of the
observance of the international Ar-
mistice Day, Florida citrus growers
were given cause to stage a second
celebration when the United States
Department of Agriculture,.-after
determining beyond question that:
the Mediterranean fruit fly is on its"
last legs, announced that the six-
months-old embargo against F oriW"
citrus fruit in fifteen of eighteen.#~
Southern and Western Stateswas
to be lifted. Who wouldn't -
brate!
True the lifting of the embargo
isn't as complete a victory as the
victors would like to have regis-
tered, for announcement S-of- the
terms revealed that the freedom is
to be for but ten weeks, and furth-
ermore that all citrus shipped to
these fifteen States must be pro-
cessed. However, the rejoicing is
dampened but little for the lifting
of this ban will be of tremendous
help.
"Hold-Outs" Are Harmless
Texas and Arizona, both citrus-
producing States, and California,
which State has a permanent (and
reciprocal) embargo against Florida
citrus, have declined to ease up their
ban. However, this is not serious as
last season for example, Texas took
but 234 cars of Florida oranges and
grapefruit combined, while Arizona
took none at all.
The lifting of the embargo, made
effective Nov. 21st until Feb. 1st,
had been anticipated by the Clear-
ing House for some time. The As-
(Continued on Page Seven)


4 ^ -a.





FLORIDA CLEARING


Citrus Market Improvement

Shows How Clearing House

Has Taken Hold of Problem


The outstanding effort so far of
our organization has been the fun-
damental one of getting the widest
possible distribution in time and
space under the restrictions existing
on account of quarantine regula-
tions. We have been keenly aware
of the extreme necessity of every
possible latitude being secured. Be-
fore the season was on the Operat-
ing Committee visualized many of
the impractical features of the then
existing regulations. Without this
practical insight and determined ef-
fe -Lt -.is .-.doubtful. whether the
Clearing House would have accom-
plished as much as it has in secur-
ing the many modifications which
have finally been brought about.
Control of shipments from week
to week was never effectively ac-
complished until the Clearing House
came into existence. As soon as re-
stricted shipments became neces-
sary this season the Clearing House
gave orders prorating its members'
picking and shipment allotments.
The first week or two its effect was
not felt because shippers outside the
Clearing House shipped far more
than their regular proportion. But
the continued allotment to our ship-
per-members and their unfailing
compliance with these orders has
brought about a striking evidence
of "come back" to the grapefruit
market that never before has been
seen at this time of the year. Con-
trol of shipments is directed every
Friday by the Operating Committee
for the week following and in no
instance has the total allotment for
any week been exceeded by the
shipper members.
Routine Policies
Let us come more specifically to
-what. .we.. are. doing. in the regular
routine of effort as laid out by the
Operating Committee. We require
from each of our shipper-members a
daily wire analysis of his day's ef-
fort, showing the number of cars
shipped by varieties and the range
of prices realized; namely, the high-
est price, the lowest price and the
average price respectively for the
day for each variety.
(1) Discounts are shown on off
sizes.
(2) The number of cars going
to auction markets and the
destinations thereof.
(3) The number of cars rolling
unsold for private sale dis-
tribution.
This in turn is put in composite
form and issued by wire, the same
night, to all of our shippers who are
actively shipping. The price infor-
mation gives each shipper, by va-
rieties, the highest price that any of
our individual shippers were suc-


cessful in selling for; the average of
the highest prices reported from all
of our shippers; the lowest that any
individual shipper sold for; the aver-
age of the lowest prices our ship-
pers sold for. Then the average
prices that our individual shippers
reported for their complete sales'of
the day are pictured by giving the
highest individual average reported;
the lowest invidual average report-
ed and the weighted average of all
the shippers; namely, each shipper
shows his number of cars sold and
that number is used in conjunction
with the average reported to arrive
at the true general -average base
price reported from all of our ship-
pers. The same information is given
not only on No. Is but on No. 2s
and separately on each variety.
Cross-Section Picture
By having this complete picture
of prices each shipper has an insight
into the cross-section of the com-
bined marketing efforts of all oper-
ators that would otherwise be im-
possible. He is able to measure his
own efforts against those who are
co-ordinating shipper-members of
the Clearing House.
The manager has considered it his
privilege to call any shipper on the
phone and talk with him frankly if
he seemed to be out of line in prices
with the other shippers and in no in-
stance has he run into a situation
where any shipper-member has re-
sented the effort of this office to in-
quire into that particular shipper's
problem and help him meet it most
effectively. All shippers have shown
an eagerness to get every cent pos-
sible in their private sales and so
far he reports no needless waste
from useless price cutting.
Under the Clearing House plan
of marketing each shipper is solely
'responsible for his own efforts and
is held accountable to his own grow-
ers for results. There is, therefore,
no buck passing. Instead there is
the alert interest resulting from the
right kind of competitive rivalry and
application of initiative and re-
sourcefulness as well as enthusiasm
which tends to fade under more
mandatory direction where the in-
dividual does not assume his own
responsibility.
Sensible Price Control
Just so long as our individual
members avoid useless cutting of
prices, and just as long as each of
our shipper-members endeavor to
out-sell the others and make his in-
dividual returns higher than other
members, and just as long as our in-
dividual shippers continue to wel-
come the advice of the headquarters
office and work in earnest, accept-
ing its suggestions as to prices, our
private sales problem-as far as
price control goes-is well cared


The above photo was sent to some 900 newspapers throughout the
north by N. W. Ayer & Son, Inc., the advertising agency handling the
Clearing House campaign. The photo was accompanied by the following
printed explanation:
"MISS RUTH YBANEZ, of Tampa, Florida, plucking some choice
specimens of November grapefruit to grace the Thanksgiving Day tables
of some of her friends in the North. Florida is now in the midst of har-
vesting a crop of 16,000,000 boxes of oranges and grapefruit. The Tamn-
pa beauty is a grand niece of the late Blasco Ibanez, famous Spanish
author, and has just finished her first appearance in motion pictures. Her
beauty attracted a leading motion picture director and she was given a
part in "Hell Harbor," first 100 percent talkie to be made on location
and just finished at Rocky Point, Florida."


for. For this is sensible price con-
trol.
Wires emanating from our vari-
ous shippers naturally and logically
seek out those markets where the
fruit is most needed and the laws of
supply and demand work freely be-
cause the orders received come from
those points where the need is the
greatest and come in proportion to
the demand existing at the prices
finally agreed upon.
The personal equation enters into
arrangements of special brands
with special customers and adds zest
to the trade relations on both sides
that could not exist if the business
were less personal.
F.O.B. Sales Preferable
Florida does not have a problem
where, like California, it could al-
lot a certain percentage of cars to
be sold on arrival to various mar-
kets. Our widely varying freight
rates interfere, also the inflexibil-


ity qf our potential diversion possi-
bilities. Our closeness to the mar-
kets and the necessity of quick ac-
tion makes it evident to all opera-
tors that f.o.b. sales under normal
conditions are far more preferable
to price arrival sales. This, there-
fore, calls for effort in sales direc-
tion which is far more intense than
that required in California and
three times as fast. This in turn
means a multitude of important de-
cisions on the individual cars, which
must be settled usually within two
or three days from the time the cars
are shipped, rather than permitting
-as is possible in California-the
sales manager feeling out the mar-
kets by dickering with the trade on
arrival and knowing that there will
be no trouble in diverting elsewhere
if the car does not sell at its first
arrival point. Florida's marketing
problem calls for not only far more
foresight and judgment than Cali-
fornia's private sale problem but it


A PRETTY PICKER OF GRAPEFRUIT
OR
A PICKER OF PRETTY GRAPEFRUIT


Page 2


MW OSENW


November 25, 1929





November 25, 1929

calls, above everything else, for in-
dividual decisive judgment where
standardized practices, with their
levelling influences, would be rather
impractical as each salesman must
consider the peculiar keeping qual-
ity of each car as well as its sizes
and grade' assortment, district and
limited potential markets, under our
o freight structure.
Affords Practical Solution
With the high intelligence requir-
ed for directing the mass of details
connected with Florida's marketing,
our Clearing House through its
quick interchange of market infor-
mation offers the practical solution
for co-ordinated marketing.
SThe Clearing House is receiving
DAILY-by fast rush message-im-
mediate results at each of the lead-
ing auctions, which in turn are
* wired to all active shippers and also
put in BULLETIN form for our
Shippers as well as growers. The
information gives not only the num-
Sber of cars sold and general aver -
age of grades and sizes that each
variety sold for but also gives the
respective prices that each size sold


$2,700 Income From I

31/2Acre Grove Has

I Become Fixed Habit

You don't have to have a forty
acre grove in order to make money
in the citrus fruit business. If
There be those who think it's use-
less to raise citrus for profit unless
They do have forty acres or there-
abouts, then let them visit I. B.
Thomas on his three-and-a-half
acre grove at Fort Ogden. Just
for illustration, Mr. Thomas sold
S_ $2,700 worth
of fruit from
these handful
F 1 of acres the
Sseasonbefore
last. Last
year he pick-
ed 1,400
boxes netting
him a handy
Little sum,
and the prac-
tise is becom-
ingsome-
thing of a
l habit.
This season
Mr. Thomas' crop is about thirty per
cent crop, or approximately 500
boxes of practically all oranges. And
this crop, he says with pardonable
pride, is the poorest he's had in fif-
Steen years.
Possibly everybody knows how he
Does it; why he has exceptionally
good soil, his trees are close to-
gether and he spends all he makes
in fertilizing them. Wrong-you're
all wrong. Obviously the soil is
good-but it's no better than lots
of other citrus soil (for there are
other growers, you know, who ob-
tain good crops practically every
year.) His trees are planted twenty
feet apart both ways, giving him


284 trees, most of them being
oranges with a few tangerines and
grapefruit thrown in for variety's
sake. But Mr. Thomas doesn't plow.
In fact he hasn't had a plow in his
grove for fifteen years. He permits
his cockleburr cover crop to shade
his ground during the summer,
mows it in the early fall, sluices it
with fertilizer and just HARROWS
in the mixture! Most of the trees
are pruned up fairly high and culti-
vation is not difficult despite the
fact that the trees are only twenty
feet apart.
His average fertilizer application
will run about four or four and
one-half tons per year. This is a
tree average of about 28 pounds,
and his trees are 24 years old. He
set out the grove himself and the
name of the orange, he admits, is
still open to decision. In other
words, Mr. Thomas selected the
sweetest and best seedling oranges
he could find and budded them on
a sour orange stock. The result
has been a heavy bearing tree and
an orange that for juice and flavor
would make many a grower sigh
in envy.
Mr. Thomas, strange as it may
appear, doesn't wave a magic wand
in order to obtain these very ex-
cellent results. He says that he
gives his trees intelligent care and
attention and they acknowledge this
by producing in a manner that year
in and year out nets him a nice
profit. Any grower can do the
same, he thinks, for it's merely a
question of following out common-
sense lines. In fact, aside from
his refusal to spray his fruit, his
cultivating methods are exactly like
those of hundreds of other growers.
The only difference between Mr.
Thomas' grove and those who do
not obtain as good results is that
he gives his trees individual atten-
tion and is not afraid to add a lit-
tle perspiration for good measure.


FLORIDA CLEARING

for on some brand selected as rep-
resentative of that day's offering.
Early Morning Guide
Also, in order that our shippers
may know immediately the actual
shipments which left points of origin
in Florida, they are informed by
wire around 10 o'clock every morn-
ing of the government shipments.
In the same wire we give Potamoc
Yards passing to New York, Phila-
delphia, Pittsburgh, Boston, Balti-
more and Washington, and the num-
ber of cars on track at Potomac
Yards. This information intelligent-
ly considered is an accurate guide
to each of our shippers in determin-
ing auction destinations on cars
rolling.
Our, cars to auction are also now
prorated. Each shipper has wired
his agent in the various auctions
instructing him to work under the
Clearing House prorating plan to be
carried out by the joint committee
of receivers at these auction points
in equalizing supplies from day to
day in the auction markets, thereby
tending to stabilize prices on the
highest level possible.


LEE A. STRONG
Given Warm Welcome
Selection of Mr. Strong is of un-
usual interest to Floridians at this
time in that the new bureau chief
will have for his first and most en-
grossing duties, the fight upon the
fruit fly. Florida's welcome to the
new official has been a warm one,
the Clearing House promptly pledg-
ing the support and co-operation of
this organization, the Florida State
Plant Board, through Dr. Wilmon
Newell, being quick to point out the
new chief's qualifications for his
duties, and the press of the State
likewise wishing him well.
The Board of Directors of the
Clearing House, holding their fort-
nightly meeting upon the day public
announcement of Strong's appoint-
ment was made, passed two resolu-
tions, one paying a tribute to the
work of Dr. Marlatt and the other a
pledge of support to Dr. Marlatt's
successor. The two resolutions read
as follows:

"Being mindful of the magni-
tude of the problems confronting
the Plant Quarantine and Control
Administration of the United


V HOUSE NEWS

Uncle Sam Switches

Generals In Battle

Against Fruit Pest

Uncle Sam has switched Generals,
in the war being waged against the
Mediterranean fruit fly, the retire-
ment Dec. 1st of Dr. C. L. Marlatt,
chief of the plant quarantine and
control administration, being the
reason for the change. Succeeding
Dr. Marlatt will come Lee A. Strong,
assistant director of the California
State Department of Agriculture
and chairman of the national plant
board. Announcement of the retire-
ment of Dr. Marlatt, on account of
health and private interests, and
Mr. Strong's appointment, was made
the middle of the month by Secre-
tary of Agriculture Arthur M.Hyde.


States government in connection
with the campaign for the erad-
ication of the Mediterranean fruit
fly, and grateful for the remark-
able and almost complete success
of such campaign thus far under
the direction of Dr. C. L. Marlatt,
and learning with deep regret of
the retirement of Dr. Marlatt as
Chief of the Plant Quarantine and
Control Administration, there-
fore
"BE IT RESOLVED, That this
Association express its apprecia-
tion and gratitude to Dr. Marlatt
for his untiring, sympathetic and
remarkably intelligent direction
of the quarantine control in Flor-
ida during the trying situation
created by the presence of this
menace; and
"BE IT FURTHER RESOLV-
ED, That we express our keen
pleasure at the fact that Dr. Mar-
latt is to remain in the Depart-
ment of Agriculture as head of
the Bureau of Entomology, where
we feel certain that the citrus in-
dustry of Florida will continue to
receive the benefit of his sympa-
thetic and valuable experiences.
"Florida Citrus Growers Clearing
House Association.
"J. A. Griffin, President,
"E. E. Truskett, Secretary."

"It having come to the atten-
tion of the Board of Directors of
this Association that Dr. Lee A.
Strong of California has been
appointed and will assume his du-
ties as Chief of the Plant Quar-
antine and Control Administra-
tion of the United States Depart-
ment of Agriculture on December
first to succeed Dr. C. L. Marlatt;
and feeling the necessity of con-
tinued and complete co-operation
of the citrus industry of Florida
with the Department of Agricul-
ture and the Plant Quarantine
and Control Administration, there-
fore
"BE IT RESOLVED, That we
pledge Dr. Lee A. Strong our
whole-hearted and complete co-
operation, and
"BE IT FURTHER RESOLV-"
ED, That we urge all citrus grow-
ers in Florida to co-operate with
Dr. Strong as they have with Dr.
Marlatt in the effort to eradicate
the Mediterranean fly from Flor-
ida and the nation.
"Florida Citrus Growers Clearing
House Association.
"J. A. Griffin, President,
"E. E. Truskett, Secretary."


AUCTIONS CO-OPERATE
WITH ASSOCIATION IN
PRORATING SHIPMENTS
(Continued from Page One)
bers with the prorating through the
week made in accordance with our
shippers' offerings and the market
requirements, the receivers repre-
senting our shippers, handling them
jointly at the destinations.


Pare 3


PaLre 3





FLORIDA CLEARING HOUSE NEWS


SGrowing Fruit's A Man's Job

J. H. Lastinger, one of Fort Ogden's pioneer citrus growers, has
seen many a crop come and go-for he's 78 years young-and in spite
of some of the difficulties confronting Florida growers, he is firmly
convinced that this industry is well worth any man's best efforts.
Mr. Lastinger is the owner of a 5-acre grove and at present has
the care of a large one which occupies no little of his time. He set out
his grove back there in September Fl
of 1900, moved on to the place and operative methods and the Clearing
proceeded to show his neighbors House he regards as the right move F]
what work and study would do for in the direction of real successful
an orange grower. citrus growing in Florida. Fl


Receiving his initiation in the
fruit business in the DeLand sec-
tion in the days when Florida was
shipping nursery stock to California
by the carloads, Mr. Lastinger took
with him to Fort Ogden a keen
sense of the importance of business
methods in the raising of citrus
fruit. In 1910 he took a prominent
pat in the organization of the Fort
Ogaen Citrus Growers Association,
affiliated with the Florida Citrus
Exchange, was elected president
and in the following year was made
manager of the house. Some of his
theories as to the preparation of
citrus for the markets were put
into effect, namely, the picking and
packing on a time rather than upon
a piece basis, a close grading of
fruit and a careful handling of it
at all times. While picking and
packing today is generally done
upon a piece basis, there still are
several adherent to Mr. Lastinger's
theory and, according to this
pioneer, his theory proved exceed-
ingly successful during the period
*when the time basis was in effect.
Mr. Lastinger naturally has a
wealth of anecdotes concerning the
growth of Florida's biggest indus-
try. He helped Beres (for whom
the town of Beresford later was
Named) build DeLand's first pack-
ing house. He has observed with
increasing approval the general
trend of the growers toward co-


'What's Bing Done
--'.!:.The clearingg; House is a State-
wide growers co-operative, effective-
ly executing the purposes for which
organized. Our shipper-members are
the means used for carrying out the
necessary division of labor, with full
responsibility resting on those mar-
keting divisions. The Clearing
House is the co-ordinating factor
supervising the whole. Each shipper
is responsible to his grower-mem-
bers for marketing results. The
Clearing House is responsible to its
shipper-members in co-ordinating
their efforts and thereby making
possible the highest net returns for
its grower-members.
As soon as it became necessary,
the Clearing House prorated ship-
ments and allotted to each shipper
the maximum permitted to ship the
ensuing week. This prorating of
shipments effectively brought about
systematic flow of supplies to the
market. THIS IS SUPPLY CON-
TROL.


SEe


Above are seen Mr. and Mrs.
Lastinger at their modernized old-
fashioned well. The well is modern-
ized only to the extent that the pail
is a nice new galvanized iron affair
instead of a moss-covered wooden
bucket. There's even a handy
gourd to drink from, and the water
-say, if old Ponce had ever tasted
that water, he *would have founded
two cities instead of one!

There is control of destination
distribution. Yet it is the least ap-
preciated by the public because it
lacks spectacular features. Wires
emanating direct from each of our
various shipper-members seek and
find those markets where our fruit
is most needed. Orders received
come from those points where the
need is greatest, and come. in pro-
portion to the demand existing at
agreed prices. THIS IS EFFEC-
TIVE DESTINATION CONTROL.
Before the Clearing House was
formed each of our fifty shippers
were without organized means of
knowing what the others were do-
ing. Today these same shippers are
daily wired the complete range of
prices, averages, quantities sold, the
number rolling unsold and the num-
ber of cars to auction and what auc-
tions. The manager is in contact by
phone with any member that may
seem out of line. In every instance
such members gladly correct useless
cutting of price. THIS IS VOLUN-
TARY PRICE CONTROL.


F]

C;


Weekly Citrus Summary


WEEKLY INDEX ANALYSIS
(By A. M. Pratt, General Manager, Florida Citrus Growers
Clearing House Association)


orida oranges shipped ------..
Total --------
orida grapefruit shipped ---...
Total... -------
orida tangerines shipped -----
Total -------------
orida mixed shipped-----
Total-__ -----
alifornia oranges shipped --.._-


Week
Ending
Nov. 16
420
990
309
3312
49
88
195
500
603


Week
Ending
Nov. 9
249
569
321
3003
27
39
102
305
861


Week
Ending
Nov. 9, 1928
1016
3349
485
3170

235
831
1335


Florida oranges auctioned . 140 124 507
Average----_ ------ $3.35 $3.25 $2.99
Florida grapefruit auctioned .. 198 235 208
Average----------- $3.85 $3.75 $3.81
Florida tangerines auctioned __ 32 16 15
Average___ ---------------------. $4.85 $5.60 $6.75
California oranges auctioned__ 430 478 174
Average ___-------__ ---____- $4.15 $4.15 $6.38

FIRST FIVE DAYS SHIPMENTS AND SALES
Oranges No. Is Oranges No. 2s
Shipped Sold Avg. Shipped Sold Avg.
Last week ---.-.- 76 18 $2.82 65 22 $2.37
24% 34%
This week -----_-- 94 42 $2.94 107 38 $2.59
45% 36%
Differences ------ +18 +21% +.12 +42 +2% +.22

Grapefruit No. Is .Grapefruit No. 2s
Shipped Sold Avg. Shipped Sold Avg.
Last week ..------ 96 33 $3.14 96 48 $2.56
34% 50%
This week ....-----. 73 40 $3.47 76 36 $2.82
55% 47%
Differences ----... -23 +21% +.33 -20 -3% +.26

THIS SEASON'S SHIPMENTS
For Week Ending
September October November
14 21 28 5 12 19 26 2 9 16
Oranges ---.-------- 0 0 0 0 13 46 87 170 249 400
Grapefruit __..112 161 227 379 497 567 374 359 321 310
Mixed 0 0 0 0 18 37 58 89 102 175
Tangerines ...0 0 0 0 0 1 4 7 27 90
California -- 1282 1244 1123 1073 927 861 600

FORMER SEASONS COMPARATIVE SHIPMENTS
Florida Oranges


Last Year
Last week_ 1119
This week__ 1016
Next week 751


Last Year
Last week__ 813
This week__ 1335
Next week 1078


Last Year
Last week_. 387
This week_ 485
Next week 509


Last Year
Last week- 187
This week_ 235
Next week 263


1927-28
491
771
935


1926-27
.375
926
1135


1925-26
471
781
1065


California Oranges
1927-28 1926-27 1925-26
113 609 172
85 856 1274
459 1025 1298

Florida Grapefruit


1927-28
563
399
399


1926-27
762
421
650


1925-26
621
474
302


1924-25
1145
1125
1057


1924-25
974
1254
1367


1924-25.
818
774
422


1923-24
780
1671
2221


1923-24
140
320
1100


1923-24
823
463
283


Florida Mixed


1927-28
225
314
247


1926-27
131
225
219


1925-26
90
74
89


1924-25 1923-24
118 No Record
170 No Record
130 No Record


November 25, 1929


Pa-e


Page 4





November 25, 1929

Interest Centered on Oranges
Because so few oranges have
Seen moved to date the activities
of the week centered on oranges,
shipments jumping from 249 cars
last week to practically 400 cars
this week; with grapefruit ship-
ments dropping from 321 cars last
we't to 310 cars this week.
The California movement shows
this week 575 cars of the late crop
Valencias and 25 cars of the new
crop Navels from central California
with an estimated movement of 350
cars of Navels next week and 150
cars of Valencias. We are not pro-
rating our orange movement. Our
estimated requirements from our
members show an expectancy of
563 cars. We are roughly estimat-
ing the total state movement of
oranges from Florida at 670 cars.
Must Get Orange Movement
Under Way


Opening prices on oranges have
been discouraging, due to the se-
vere limitations of the quarantine
as well as California's heavy ar-
rival on the late Valencias: The
latter soon will be up and a thing
of the past though about 1500 cars
rolling are yet to be sold and con-
sumed. California advises that for
the week ending November 30th
they anticipate about 1200 cars of
Navels will be shipped, therefore,
we feel that our orange movement
should not be restricted for this
coming week, particularly with the
prospect of the embargo being lifted
in the southern states permitting
sterilized fruit to the south.
California advises their opening
prices probably will be $5.00 on
Navels. The 140 cars of Florida
oranges sold this week show a gain
of 10 cents over last week; namely,
$3.35 this week, $3.25 last week,
and it is interesting to note that
507 cars of Florida oranges sold a
year ago at $2.99 delivered.
Discounts on 126s, unless very
few in the car, seems necessary and
where 150s are excessive, discounts
are being made. Our comparatively
low prices seem low because we
have shipped so little but for the
same week a year ago our f.o.b.
price on oranges, all grades and
sizes, was $1.80. This low price
being the result of shipments run-
ning from 1000 to 1100 cars per
week for the previous two weeks,
combined with decay and poor color.
So from a perspective viewpoint it
looks as if we should adjust our-
selves to present price levels with-
out being too disappointed regard-
less of the comparatively short crop
between Florida and California as
we have a pretty big crop to move
in the short time allotted to us.
Grapefruit Market Advancing
The advance at auction is only a
dime; namely auction averages be-
ing $3.85 this week against $3.75
last week and a year ago 208 cars'
sold at an average of $3.81 of all
similar price levels. However, this
year we have had four weeks of
light grapefruit shipments-the first
week ending October 26th, 374 cars,
then 359 cars, then 321 cars and
then 310 cars for this week. Though


FLORIDA CLEARING

we started much earlier than last
year, last year's totals are greater
than this year's because of our hav-
ing shipped so light the past four
weeks.
An analysis of our grapefruit
shipments rolling to auction and to
private sale markets unsold also
plainly show decidedly better con-
ditions. We should be moving our
grapefruit. Informal discussion in-
dicated that it was hoped at least
$3.00 f.o.b. could be realized on
No. 1 grapefruit-reasonably good
sizes-and a decided premium for
cars available to the Mid West mar-
kets, which have been very high this
week. Our f.o.b. price on grape-
fruit shows an advance this week
on the first five days' comparison
of 33 cents on No. Is and 26 cents
on No. 2s with a 21% advance in
the percentage of sales.
Statistically our grapefruit situ-
ation is strong and indicates the de-
sirability of moving the 450 cars,
which were allotted to our shipper-
members, which will possibly make
a state movement of around 525
cars.
Tangerines
Because of the tendency of tan-
gerines to show dryness it is also
felt that the tangerines should be


HOUSE NEWS

moved along particularly from the
younger trees and the lighter crops.
Again emphasis is laid on the nec-
essity of unusual care in grading
of tangerines because of dryness as
well as being more particular to
select tangerines not only for size
but color.



What Others Say

Fine and Jail for Fraud Produce
Dealers
Growers and shippers of fruit and
vegetables, it appears are being
given more of protection by the
United State government than was
possible in the past. This is by rea-
son of the enactment and putting in
force of what is known as the Fed-
eral produce agency act, which pro-
vides fine and imprisonment, or
both, for proved violators of the
law.
A firm of commission mer-
chants at Richmond, Va:, in a
criminal prosecution in the Fed-
eral district court at Richmond,
was charged with violating the
act by failing to render "a true
and correct accounting to con-
signors as to the prices received


On the Banks of the Manatee


Above is a glimpse of the beauti-
ful home of Homer Hughes, grower
of Bradenton and last season a
member of the Committee of Fifty.
Mr. Hughes' home-and grove-is
on the banks of the beautiful Mana-
tee river, the lawn sloping down
to the water's edge.
Mr. Hughes, while young in
years, is old in the citrus fruit busi-
ness and his well-cared-for and
profitable grove is evidence that his
theories are based upon knowledge
which in turn is supported by actual
and practical experience. His ideas
as to producing oranges and grape-
fruit possibly are best expressed by
the explanation that Mr. Hughes re-
gards himself as a manufacturer of
a product, rather than a grower or
farmer. "We should operate our
groves just as the manufacturer
does his business," Mr. Hughes said.
"We have overhead costs to con-
sider; market conditions to study,


new cultivation methods to examine
and try out and in short, from the
tree to the consumer's table, our
product is profitable in the ratio
with which we produce and handle
it."
Mr. Hughes sees much in the fruit
fly problem over which to rejoice
for, as he says, "it has shown us
that Florida's citrus growers are a
plucky and determined group and
potentially are the sort who even-
tually will make a real success of
the citrus industry."
There is a healthy rivalry in Mr.
Hughes' section in the matter of
producing bright fruit, grapefruit
of course being the favorite crop.
Mr. Hughes sprays only once a year,
then with oil in the early winter.
For rust mite, he dusts, starting the
first of April and over-lapping, if
inspection shows it to be necessary,
about five weeks later instead of
awaiting the customary seven weeks.


Page 5

for produce, the charges incurred
and the net proceeds of the sales,
knowingly and with intent to de-
fraud." The defendants entered a
plea'of noloo contendere" which
means that without admitting
guilt, they consented to judgment
as in the case of a plea of guilty.
The court imposed a fine of $250
for each of two instances of vio-
lation.
The transactions involved two
signments of watermelons which
the receivers reconsigned to other
markets where they were handled
on consignment for the Richmond
firm. In making returns to the
original consignors, the Richmond
dealers failed to show the true
gross receipts, failed to show the
additional freight incurred be-
yond Richmond, and failed to
show the additional commissions
which had been deducted. As a
consequence, the original con-
signors bore the additional freight
and additional" combfiisiToh i-sth
out knowledge of such charges,
and the net proceeds were cor-
respondingly diminished. The
Richmond firm had also required
a rebate of part of the commis-
sion charged by the second deal-
ers.
The case where the receiver
was fined $100 and given thirty.
days' imprisonment was that of a
dealer in North Carolina who re-
ceived two cars of citrus fruit
from shippers in Florida. A par-
tial accounting was made for one
car, but no "accounting and no
payment was made on the second
car.
Details of the two cases above re-
ferred to are set forth at length in
order that Florida growers and ship-
pers may know that at last a law
"with teeth in it," has been made to
operate for their protection. If this
law is rigidly enforced, as these
cases prove that it can be, it is not
likely that so many growers and
shippers, as formerly, will have to
suffer losses at the hands of dishon-
est handlers of their products. At
the same time, th'e law does not re-
lieve growers and shippers from ex-
ercising due care: andlcaution iii:the
marketing of their products, with
particular reference to whom or
what organization they select to
make sale of their products.
In numerous instances growers
and shippers have been shamefully
defrauded when, if they had exer-
cised due precaution, had made
prior and careful investigation, they
might have avoided such losses as
they have suffered. Even now, with
the newer and more drastic law in
force, growers and shippers need to
be careful. With better and more
reliable marketing agencies being
established, there is no excuse for
the employment of unknown agen-
cies to make sale of what is to be
marketed. Those who, under pres-
ent conditions, do select unknown
and unreliable marketing agencies,
and suffer financial losses thereby,
have only themselves to blame for
whatever happens.-Florida Times-
Union.






FLORIDA CLEARING HOUSE NEWS


Our Grapefruit Is

Preferred By Folk

In Ontario, Canada

The largest demand for citrus
fruits from the United States in the
Province of Ontario, according to
William P. Sargent, Jr., Assistant
American Trade Commissioner in a
report to the Department of Com-
merce, is for oranges. The United
States furnishes over 90 percent of
those consumed, California oranges
receiving the preference, the re-
port shows. Around 5 percent of the
orange demand is met by Japanese
oranges similar to the United
States tangerine-but it appears
doubtful if these oranges will ever
offer any particular competition for
hte tJited States oranges. The prin-
cipal demand for oranges comes
during the holiday season in Decem-
ber; the smallest in October and
November.
Our Grapefruit Popular
The larger proportion of the
grapefruit sold in Ontario comes
from the United States, Florida
grapefruit meeting most of the de-
mand. Jamaican grapefruit supplies
less than 5 percent of the demand,
it being the opinion of the dealers
that Jamaican grapefruit does not
keep as long as United States grape-
fruit and that the methods of pack-
ing the Jamaican fruit are not as
good. In some quarters, however,
there is a feeling that imports of
Jamaican grapefruit may increase
as Jamaican exporters become more
conversant with modern packing
methods. Mr. Sargent states that
the Province of Ontario has a pop-
ulation of approximately 3,190,000
persons, about 32 percent of the to-
tal Canadian population. In 1925,
the wealth of the Province was esti-
mated at $9,000,000,000 or 35 per
cent of the total wealth of Canada.
The Anglo-Saxon race predominates
in the Province.
-'Y'1're'."That Pairrtisin,aToo
Competitive factors for United
States citrus fruits, according to Mr.
Sargent, are the rail haul from the
ocean port of Montreal and the
large crops of peaches, apples and
cherries produced in the Province of
Ontario. Also, in some sections of
the Province, certain persons have
the feeling that Empire (British)
fruit should be purchased wherever
possible. With the inception of
steamship service between Montreal
and the British West Indies, it was
felt by some that the Canadian mar-
ket would be supplied to a greater
extent by citrus fruits from the
British West Indies. The results to
date fail of expectation largely be-
cause of a definite consumer prefer-
ence for citrus fruits from the
United States, Italy, etc.
. The principal distributing centers
of the Province of Ontario are To-
Sonto, Ottawa, Hamilton, London,
Windsor, Fort William, and Port


Above is a picture of the attractive home of G. Henry Cadman,
grower, of the Largo section. Mr. and Mrs. Cadman, since investing
in Florida citrus some four years ago, have devoted some productive
time toward making their property both comfortable and attractive.
The large lawn, flanked by tropical trees and shrubbery, furnishes a
delightful approach to a home that is both hospitable in appearance
and in keeping with the well landscaped lawn. At the left, Mr. Cadman
is seen riding the fertilizer spreader while his "hand" keeps the hopper
filled and the spreader flinging a cloud of fertilizer behind them.


Arthur. Usually, the United States
shipper sells his fruit outright to
commission merchants in these cen-
ters, who in turn sell retailers with-
in their territory. However, there
are two exceptions to this proce-
dure, one large organization in the
United States having a branch of-
fice in Toronto, which handles sales
in the Province of Ontario, while
another large organization has
granted exclusive sales rights in
Canada as far west as Winnepeg to
a .fruit broker, with principal of-
fices in Toronto and branches or
representatives throughout Eastern
Canada.
List of Merchants
Mr. Sargent has forwarded a list
of the principal commission mer-
chants in Toronto and other dis-
tributing centers of the Province of
Ontario, which will be furnished to
any person or concern listed on the
Exporters Index of the Bureau of
Foreign. and Domestic' Commerce by
writing to the Foodstuffs Division,
Bureau of Foreign and Domestic
Commerce, Washington, D. C., or
consulting the nearest district office
of the Bureau. The principal pre-
requisite for listing on the Export-
er's Index is that one must be an
American citizen or that 51 percent
of the stock of the concern is owned
by American citizens. Listing is
free. For further details write the
Foodstuffs Division or consult the
nearest district office.


Clearing House Now

Member of National

Fruit Organization

So rapid has been the growth of
the Clearing House and so impres-
sive have been the efforts of Florida
citrus growers to better their in-
dustry, now being accomplished
through the Clearing House, that
national attention has been attract-
ed to this organization with the re-
sult that it has accepted an invita-
tion to join the American Fruit and
Vegetable Shippers Association.
This organization, which is nation-
wide in its scope and activities,
numbers among its members close
to 600 of the largest and most im-
portant fruit and vegetable produc-
ing and shipping organizations in
the country. During the past year
its members handled more than
600,000 cars of fruits and vegeta-
bles.
The most important function of
this trade association lies in its ef-
forts to improve transportation con-
ditions, freight and express rates,
export rates and conditions and
other similar matters which mean
dollars and cents in the pockets of
the producers and the shippers. Its
national viewpoint is of course its
principal asset and by virtue of this
fact commands the respect of the


government as well as the allied in-
terests connected with the agricul-
tural industries of the country.


Marketing Experts

Ask A. M. Pratt For

Talk On Association

The story of the Florida Citrus
Growers Clearing House Association
is to be told members of the Na-
tional Association of Marketing Of-
ficials when they convene Dec. 2nd
in Chicago for the annual conven-
tion of the organization.
General Manager Archie M. Pratt
has accepted an invitation extended
him by the organization to deliver a
talk to the members, explaining to
them what the Clearing House is
and the need it is filling.


"Our Menus Never've

Hit Florida Below

Belt," Hotel Avers

The menus of the Hotel Pennsyl-
vania's dining room, recently ac-
cused, according to rumor, of bear-
ing the damaging and damning
phrase: "We Do Not Serve Florida
Oranges," has been granted a clean
bill of health on the strength of ex-
amination of the menus themselves.
Vice-President A. M. Tilden of
the Clearing House, learning of the
rumor, immediately took up the
matter with the hotel's management.
Sample menus were promptly for-
warded to the Clearing House, show-
ing no such unfair legend and the
n'edical director, Dr. Joseph D. Na-
gel, replied to Mr. Tilden's question
with a vigorous denial that any such
tactics are or have been employed
by the hotel. Dr. Nagel's letter, in
part, reads as follows:
"I was very glad to hear from you
and to know that you were satisfied
with the report sent to you by the
Pennsylvania Hotel.
' "The propaganda being circulated
to the detriment of Florida is work-
ed in all kinds of devious ways. But'
I can assure you that the Pennsyl-
vania Hotel, nor as a matter of fact,
any decent hotel, would not lend it-
self to discrimination against any
State, because apart from the un-
ethical side of such an act, it is a
matter of self preservation to the
hotel man to keep on good terms
with the citizens of every State of
this Union.
"If you have seen any such state-
ment in print, in any periodical or
newspaper, we would appreciate
your forwarding the same to us, as
in justice to the Pennsylvania Hotel,
such rumors ought to be suppressed
right at the start, before getting any
headway.
"I am very glad that the outlook
for Florida is so much more favor-
able this winter. Judging from the
prices asked at the fruit stalls, you
ought to have a good season this
winter 'quod est desideratum.' "


November 25, 1929


Pa e 6


I I


,


Pitre R





November 25, 1929 FLORIDA CLEARING


Self-Confidence Of Shippers


Reflected In Trade Attitude;


Real Team-Work Is Manifested
(Continued from Page One)


Oranges likewise show a manifest improvement, the
ages for Nov. 18th, 19th and 20th being as follows:
Monday Tuesday
New York --------------------------. $4.15 $4.65
Boston ---_--------_ ------------ 3.15 3.15
Philadelphia --------------------------- 3.30 3.45
Pittsburgh ------- ----------------------- 3.45 4.10
Cleveland ------------- ..._-----------------. 4.90 ..


Chicago -------------------------- ----
a St. Louis ____--____ __. ___
Cincinnati ...--..............------------ 4.25
Daily Averages ..--------.--------. 3.80
The following are the averages on
November 16th:


Mon.
New York --------. $3.75
W Boston __- ----- .....
Philadelphia --. 2.85
Pittsburgh ..---- --- 2.65
Cleveland 4.10
Chicago --__------ 3.65
St. Louis-._......__
Cincinnati --- 5.55
Daily Averages -- 3.35
(Note: Only 4 cars.


T
$:


3.30
** Only 6


4.25
oranges for the


auction aver-

Wednesday
$4.45
3.50
3.90
3.60
5.10
4.75

3.90
4.30
week ending

Mkt.
*i. Ave.
65 $3.91
80 2.99
05 3.02
S 2.51
65 4.88*
--- 3.65


4.50
3.10
cars).


These figures tell more in a glance ing made in the face of the difficul-
than can words the potential ability ties necessary under the quarantine
of the growers and shippers to im- restrictions as to our markets. Lift-
prove conditions by working to- ing of the embargo in the Southern
gether. And it must be remembered and Western States does not, of
that this remarkable showing is be- course, have any bearing upon the


EASING OF DIXIE BAN'
NOT ENTIRE VICTORY
BUT MEANS BIG HELP
(Continued from Page One)
sociation's own representative, W.
M. Scott, sent to Washington early
this month, had been working in
close touch with the government of-
ficials whom, he learned while there,
were doing all in their power to help
matters. Mr. Scott was able to pro-
vide official Washington with con-
siderable information of a practic-
ble nature and this, together with
the Agricultural Department's own
information, plus the willingness of


the State officials of the embargoed
States to raise the ban, brought
about the action which will mean so
much to Florida.

Took 4,000 Cars
The reason behind Florida's pleas-
ure at the lifting of the embargo is
two-fold. Opening up of the South-
ern and Western States, on one
hand, will enable us to move into a
territory that, in the eleven weeks
from Nov. 13th to Feb. 1st of last
season, absorbed better than 4,000
cars. In addition to taking this vol-
ume of fruit off our hands, the em-
bargoed States' consumption of a


HOUSE NEWS

prices shown here, in that the em-
bargo was not raised until Nov.
21st-the day following the three
sales which have shown the value
of prorating shipments and supplies.
The Way Is Paved
The prorating of our shipments,
inaugurated several weeks ago, has
gradually paved the way for this
recent price advance, stimulated in
such marked fashion by the prorat-
ing at the auctions. Prorating of
shipments has built a substantial
foundation both in the markets and
in the Clearing House Association
in that it has given the trade con-
fidence in our ability to handle our
end of things and at the same time
has revealed to us our own ability to
cope with a difficult and technical
situation. Confidence at both ends
thus opens the way for favorable
conditions when prorating of sup-
plies at the auctions is undertaken.
Grower-members of the Clearing
House admittedly have good reason
to be pleased with themselves for
setting up the Clearing House for
it unquestionably is performing
things for them and the industry
that never were possible before the
Association was brought into exist-
ence. Although the Association may
be said to have passed through its
initial experimental stage, the grow-
ers-as well as the officers-fully
appreciate that it is by no means
perfect as yet. However, it is fast
becoming apparent that potentially,
the Clearing House is the right so-
lution to those problems that have


large quantity of second grade fruit
is expected to materially improve
the prices elsewhere on the first and
better grade fruit. The Southern
States, Alabama, Georgia, Louisi-
ana, Mississippi, the Carolinas and
Tennessee, absorbed more than 90
percent of this movement-as is
usual.
The following table illustrates the
aid the now-free Southern and West-
ern States will give us, the figures
showing what each State took last
season from Nov. 13th to Jan. 1st
and from Nov. 13th to May 25th,
according to U. S. Department of
Agriculture statistics:


ORANGES GFT. MIXED TANG. TOTAL

STATE N N 8
Co ao Co 0 0 S 2o 020 0 0

Al bi 0 i h I 01 1 1 1


-a am a ------.--------------------
Arkansas ------ ---..
Georgia --------------
Idaho ....... ..... ........... ...
Louisiana ----------_ ---
Mississippi ----..............._
North Carolina -------_.------
Nevada -------- ....--......... ........
New Mexico -----------_--._------------
Oklahoma --------------.........
Oregon .........___...._--_ --..._---...
South Carolina ...----..----. --..
Tennessee ----- ._--- _
Utah ---------.-------.-------------.-----
Washington -------------.


4
346
38
94
276


-
193
329


ou0
20
983

334
166
819

2
698
1,142


oi2
3
79
6
10
2
27
2
1
17
57
69
6
42


100
3
129
15
64
218


3
147
148
1


386
35
377
99
189
506


18
5


z
8

7
10



34
13


403
10
555
6
64
160
528
2
1
20
415
551
6
43


1,489
86
1,693
23
545
375
1,483
4
4
81
69
1,379
2,064
47
143


Pare 7


I


vexed both grower and shipper since
production of citrus in Florida
reached the industry stage.
Continually On the Job
Aside from the general improve-
ment in marketing conditions which
is making itself more obvious every
day, the Clearing House has justi-
fied its existence alone in the help
it has been able to render the grow-
ers and the State at large in the
Mediterranean fly campaign. Rep-
resenting as it does, an overwhelm-
ing percentage of the growers of the
State, the Clearing House has work-
ed with the Federal and State quar-
antine forces in the matter of cor-
relating the marketing of the fruit
with the conditions inherent in the
quarantine regulations.
At no time has the Association
failed to co-operate with the quar-
antine officials but at the same time
it has been continuously on the alert
to see to it that needless hindrances
were not thrown in the way of prac-
ticable movement of the. crop., It
should be explained here, too, tha
the Federal and State quarantine
officials, recognizing the representa-
tiveness of the organization, and the
authority with which it speaks, have
sought the help and advice of the
Clearing House and have co-oper-
ated fully with this organization.
Shippers Working Together
While the ability to co-operate
and work with each other in a com-
mon cause is fundamental with the
grower-members, in that they have
been able to organize and maintain
the Clearing House, this quality
does not loom so strikingly with
them as it does among the shipper-
members. In the past the shippers
of Florida, have of necessity, trod
only a strictly competitive path. It
has been a business proposition of
self-preservation with each indi-
vidual shipper.
Today, and under the influence
and atmosphere of the Clearing
House, individual viewpoints are be-
ing sacrificed for the common and
larger good. The shipper-members
are working together for a common
cause. They are learning to appre-
ciate much better the other fellow's
position. True-and who would
want it otherwise? -the shipper-
members individually, remain com-
petitors, and in fact each is striving
as hard, if not harder, to be the
leader in each day's sales (although
the identity of each day's best sales-
man is known only to the Clearing
House) but at the same time, every
shipper is keenly alert to the ad-
vantages co-operative methods are
affording him.
Mistakes which were made last
season are being remedied this year
and mistakes that may be made this
season will be rectified next year.
Experience is an infallible teacher
and it is dreaming no idle dream to
foresee in the Clearing House an
ultimate factor that will enable the
citrus growers of Florida to make
of their investment a truly profit-
able undertaking. The grower or
shipper who so far has refused to
join the Clearing House, is hurting
himself more than he is those who
(Continued on Page Eight)


ues. Wed. Thurs. Fr
3.60 $3.30 $3.45 $3.
3.25 2.90 3.00 2.
2.90 2.55 3.75 3.
2.60 2.45 2.35
..... --- .. 5.


4.85 4.97**
3.35 4.00


-- I ---- -- 9,48
Total --------. --....... 1,494 5,031 '353 1,971 884 2,409 331 74 12,764 19,485
Other States .. ---9.............. 14,449 21,075 2,944 15,376 1,687 6,080 696 11,749 9,796 44,280
Grand Total -........................ 5,943 I 26,106 || 3,297 1 17,347 |1 2,571 8,489 || 729 1,823 |1 12,560 153,765


I


Paee 7





Page 8


Who Is The Farmer's Friend?

Is Clarence Darrow's Query


EDITOR'S NOTE: The follow-
ing is an excerpt from an article
written by Clarence Darrow, noted
criminal lawyer, writer, speaker,
philosopher and free thinker,
which appeared in the November
issue of PLAIN TALK, the arti-
cle being entitled: "Who Is The
Farmer's Friend?" The NEWS
herewith reprints part of the ar-
ticle, assuming of course, no re-
sponsibility for the opinions ex-
pressed, but publishing it simply
as a thing of interest from the
pen of a talented person. The ex-
cerpt follows:
"The present administration is
new, and already a commission has
been appointed to tell Congress and
the President how to aid the men
and women who for so long have
done more than their share to feed
the world. Experts and near-experts
are busy advising the commission
what to do. This is as it should be;
anyone who has a plan should give
the commission the benefit of his ad-
vice.
Must Limit Production
"It is of course meet and proper
that the President should offer his
solution; and the newspapers have
carried the story that he has frank-
ly informed the farmer that he can-
not be helped unless he limits his
production. At least it is a relief to
see some of the facts admitted, and
to be done with spurious remedies,
however alluring. Obviously the
President's statement seems to be
true. Every one knows that scarcity
brings high prices and plenty results
in falling markets. So far as I have
read, no political economist has dis-
puted this statement. It is strange
that the farmer did not learn long
ago that if he produced less wheat
and cotton the prices would go up;
of course it is not material that in
this event he would have less to sell.
The real reason why the farmer suf-
fers seems to be because he has too
mieh,.-so the-remedy must be that
he produce less wealth.
Try Shrinking the Farm
"Plainly, some genius should pro-
duce a new chemical compound, a
sort of negative fertilizer-to bor-
row an expression from the French
economist Bastiat. This composition
should have such properties that
when sprinkled on the land the farm
would shrink until instead of having
160 acres the farmer would have
only one hundred or less. This would
solve the problem in an easy and
forcible way. It would be much bet-
ter than leaving the land idle; for
the new process would diminish the
taxes on the farm, and the farmer
has always had his full share of
these to pay. Clearly, this method
would produce the desired result;
for less food could be raised on a
hundred acres than on a hundred
and sixty, and the scarcity would
Create a higher price-if the farmer


had anything to sell. What the
bankers and others who hold the
mortgages would think of the
scheme is not important in this con-
sideration. This contrivance would
produce scarcity, and that it what
the farmer needs; for scarcity
means high prices, and high prices
mean prosperity.
"Perchance the farmer may be
raising potatoes. He plants his land,
he tends it with care, he is glad at
the promise of a bountiful return.
The summer comes on, and the po-
tato-bug appears. In terror the
farmer goes to the general store and
buys Paris-green. Every member of
his family turns out to sprinkle the
vines with the grateful poison. The
bugs droop and die. The crop is
saved. The farmer gathers it in. He
knows that there are hungry mouths
to feed; he knows that he has taxes
to pay. He knows that his family
needs clothes and shelter, and he is
glad. His disillusionment soon
comes; there are too many potatoes.
The price is so low that he cannot
pay the freight to the big cities of
the East. He should have raised
fewer. He should have saved the
time and expense of sprinkling the
vines. He is poor because he has too
much. The potato-bug was his
friend, but he did not know it. The
farmer never did know his friends.
If a candidate for office tells him the
truth, he votes against him. If the
potato-bug tries to make him a good
market, he feeds him Paris-green.
The Beneficent Boll-Weevil
"The boll-weevil visits the South.
He, too, must live. With glee he
finds a cotton-field. The alarm is
given; a bonfire is kindled on every
hill; the newspapers carry the story
of an impending disaster; the south-
ern planter will be ruined again.
The poor of the world will not be
clothed. The boll-weevil must be
destroyed. The government is ap-
pealed to that the pending disaster
may be averted. By hard work and
sore travail the boll-weevil is exter-
minated and the cotton crop saved.
It is piled high on wharves and
docks, it is garnered in buildings, it
fills the warehouses. The price goes
down; the planter has raised too
much cotton. In panic he appeals to
public sentiment. The girls must
lengthen their dresses and wear
more skirts. But, better still, the
farmer must limit his production.
Why not welcome the boll-weevil
with outstretched arms? He, too, is
seeking to do his bit. He is trying
to help produce wealth by causing
scarcity. He is a co-worker with the
government in the blessed cause of
limiting production. Then, too,
there is the cinch-bug, the cut-worm,
the grasshopper and thousands of
other beneficent insects ready and
anxious to do their part in the great
cause of scarcity. Why not give
these a chance? All of them are


FLORIDA. CLEARING B


* HOUSE NEWS
willing workers in a sacred cam-
paign; and yet we spend time and
money and labor without stint to
discourage their activity and limit
their efforts to help the farmers get
good prices for their crops.
"It is cold comfort to be told that
he must limit the output of his farm.
He has worked early and late; he
has saved and scrimped and denied
himself and his family so that he
might buy machinery and learn new
methods to make two blades of grass
grow where one grew before. Now
he is told he is dn the wrong track,
that he must raise less.
Production Restriction Impractical
"I wonder if the Commission and
the President could not get a wider
view of the situation of the farmer
and the remedy for his plight? It
is certain that the farmer will not
limit his production. Nothing but
stern and tyrannical legislation
could bring about this result. The
farmer cannot do it by free and vol-
untary organization. There are too
many farmers scattered over too
wide a field and living too far apart,
and they exist too near the line of
want. Then, too, it takes years of
struggle and hardship and danger
and suffering to build up a compact
army in the form of an industrial
union from any population. Even if
it could be done it would never
bring about the desired result; for
the whole world pours its grain and
cotton and other farm products into
a common market.
"Can it be possible that the Amer-
ican economist is wrong in his fixed
superstition that scarcity and high
prices bring wealth? Can he never
consider the consumer as well as
the producer? Abundance, of
course, means lower prices when
measured in dollars. But the real
measure of value is not in the money
that it commands. The value of the
product is really determined by the
amount of comfort that it will bring;
and if good things are abundant and
cheap they can be more easily ob-
tained. After all, trade is only the
exchange of something that you can
spare for something that you want.
Where both commodities are abun-
dant each party to the exchange will
have more goods than where both
are scarce. Fair trading does not
destroy goods; it increases their
worth by placing them in the hands
of those who need them most. It
would not be difficult to help the
farmer. But it can be done only by
abolishing our medieval tariff, which
would give him a world-market in
which to trade.
"This is exactly what will not be
done.
Balancing of Trade Means Organ-
ized Distribution
"Is there really any surplus of
grain or' any other commodity on
the earth? While Americans are no
doubt better fed and clothed than
any other people in the world, still
the great majority of men and
women are really poor. They need
better homes, more food, greater
leisure, and almost everything inci-
dent to real civilization. Only a


small fraction of our people never
feel the fear of want, never worry
over rent and food and clothes. The
vast majority never have the mod-
erate luxuries and leisure they de-
serve and ought to have. Even
though the need in America might
not be great, we live in a famished
world. A world that has always toil-
ed for small returns, a world that i
goes to sleep at night with terrible
visions of penniless old age, of de-
sires unfulfilled, of hopes that can
not be realized, of dreams that
never come true. They awaken in
the morning pursued by the gaunt
wolf of want and harassed by the
poverty of their lives.
"Our machines long ago solved
the problem of production. Why
should not our statesmen and cap-
tains of industry use their genius
and experience for the solution of
the pressing problem of distribu-
tion? If this were undertaken and
accomplished, a world free from
want and the dread of poverty would.
be followed by a reward far more
satisfying and abiding than wealth
and power and position could pos-
sibly yield."


U. S. D. A. Is Battling

With Patent Office

Litigation of vital interest to the
fruit industry is now pending in the
Patent Office, Washington, D. C., re-
garding rights covering the use of a
dilute solution of acids or alkalis in
removal of spray residue from fruits
and vegetables. The U. S. Depart-
ment of Agriculture and a Califor-
nia firm, Brogden and Trowbridge,
have each made application for the
rights.
This process, which has been ex-
tremely useful in preparing fruit for
market, has been in almost constant
use in various fruit regions since
1925, and, according to claims of
the Department of Agriculture, it
was first conceived and put into
practice by its employees. The De-
partment of Agriculture, acting
through Arthur M. Henry, chemist
of the Philadelphia station of the
Food, Drug and Insecticide Admin-
istration, has applied for a patent
on the process with the avowed in-
tention that if the patent is granted
to Mr. Henry it will be dedicated to
the service of the public and may be
used by any one without royalty
charges or other costs. The Henry
patent, application has been declared
by the Patent Office to be in inter-
ference with the application of
Brogden and Trowbridge.

SELF-CONFIDENCE
(Continued from Page Seven)
have given it their support. This
will become more evident as time
goes on. Today, it cannot be denied
that the Clearing House has ma-
terially helped the growers and ship-
pers and it likewise is apparent that
the aid rendered will multiply itself
many times as the organization
grows and its members learn to
overcome new problems that may
present themselves.


November 25. 1929






November 25, 1929


A few smudge pots were scared
out of their summer kennels in Cal-
ifornia the middle of this month
when the temperature slipped down
to 26 degrees in the central part of
the State. Tulare County growers,
'who felt the icy blast, also felt con-
siderably relieved when the mercury
I climbed back up within a short and
harmless time.
- -
With a loud and emphatic knock
on wood, it could be said here that
our own cool weather is not actual-
ly unwelcome.

The Satsuma Festival, held an-
nually in Marianna, closed a highly
'successful run the middle of this
month, total attendance for the
three days passing the 50,000 mark
According to press dispatches. Some
excellent horticultural and agricul-
tural exhibits attracted favorable
comment from Commissioner of Ag-
riculture Mayo, one of the speakers
on the Festival program.

Richard McCulloch, of St. Louis,
plans development of an ideal grove
on a 50-acre tract in the Fort Pierce
,district. The grove is under the
charge of Charles H. Edwards, an
,experienced grower of Fort Pierce
who is known as one of the most
successful and practical grove de-
velopers in that section. The grove
is planted to Marsh Seedless and
Valencias, equally divided. The
trees were planted upon a 30-foot
basis last spring.

The American Association for the
SAdvancement of Atheism has added
Thanksgiving Day to its list of
Hates. In a recent letter to Presi-
dent Hoover, the association urged
the Chief Executive to refrain from
proclaiming Thanksgiving Day,
pointing out to him that if he didn't
feel like going quite that far, that
-he at least refer in his proclama-
tion to the visit of the Mediter-
ranean fruit fly so that people
wouldn't feel too thankful.

The most hopeful and patient
"grower we've seen lately is a fellow
"out our way" who's looking for-
rward to the idle summer days when
he can get time to become really
proficient at Yo-Yoing.

St. Lucie growers recently went
on record requesting the govern-
-ment to recognize their Zone 3
status by the use of an inspection
'label different in color or wording
from that used on other fruit. The
labels used are red in color and read
as follows:
UNITED STATES DEPARTMENT
OF AGRICULTURE
SPlant Quarantine and Control
Administration In Co-opera-
c tion with State Plant Board of
Florida


FLORIDA CLEARING


The fruit or vegetables contained
herein have been produced, steri-
lized, packed and/or otherwise pre-
pared for shipment in accordance
with the Rules and Regulations of
the Plant Quarantine and Control
Administration, United States De-
partment of Agriculture, and State
Plant Board of Florida. Interstate
movement is authorized under the
provisions of Notice of Quarantine
No. 68.
WILMON NEWELL, Agent in
Charge, Orlando, Florida.

Listen to the Florida Times-
Union:
"Do not sell your Florida citrus
grove in haste. Take your time and
consider any offer well and be sure
that you are getting what your
property is worth. Remember that
the price of Florida grove property
is mounting upward each year. The
man who has a healthy citrus grove
in Florida has a gold mine."
No truer words have been spoken
for many moons.


Adams Packing Co. ___- Auburndale
Alexander & Baird, Inc._ -Beresford
American Fruit Growers, Inc.
_.__..____________Orlando
Armstrong, F. C..---------___ Palmetto
Bilgore, David & Co-.....Clearwater
Blake, Ellis G.............. Lake Helen
Browder, D. H. and Son .- Arcadia
Burch, R. W., Inc.-. ---- Plant City
Cartlege, W. C.------- Crescent City
Chase & Co........--_-............_ Sanford
DeLand Packing Co..__-..- DeLand
Dixie Fruit and Produce Co.-Tampa
Emca Fruit Co........- Crescent City
Eustis Packing Co., The-.......Eustis
Fellsmere Growers, Inc.... Fellsmere
Fields, S. A. & Co .----- ---Leesburg
Flesch Bros ---......------..... Auburndale
Florida Citrus Exchange- .-- Tampa
Florida Mixed Car Co. Plant City
Florida United Growers, Inc.
_____----- Winter Haven
Fosgate, Chester C., Co. ___Orlando
Ft. Meade Packing Co ..- Ft. Meade
Gentile Brothers Co._..........-Orlando
Herlong, A. S. & Co..........-Leesburg
Holly Hill Fruit Products, Inc.
______________------- Davenport
Holly Hill Grove & Fruit Co.
-----_ ----Davenport
Indian River Fruit Co ....--- Wabasso
International Fruit Corp.....Orlando
Johnson, W. A ....-------. Ft. Ogden
Keen, J. W..------- --_.. - Frostproof
Keene, R. D. & Co. ---------Eustis
Lakeland Co., Inc., The-....Lakeland
Lake Wales Fruit Packers, Inc.
---------------------- Lake Wales


TJust Amon


Ourselves


Lamons, D. H.-----.......----.Ft. Myers
Lee, J. C., Sr........---...----- Leesburg
Lovelace Packing Co._Winter Haven
Lyle, J. P.......-----------San Mateo
Mammoth Groves, Inc. Lake Wales
Maxcy, Gregg --__ Sebring
Maxcy, L., Inc..--. -----Frostproof
Middleton, W. D. -..--.Isle of Pines
Milne-O'Berry Pkg. Co., Inc.
_---.............. St. Petersburg
Mitchell, J. M.----. _____---------Elfers
Mouser, W. H. & Co ..-.....--- Orldndo
Okahumpka Packing Co.
_.___-- _........ --- Okahumpka
Orange Belt Packing Co-.....-.Eustis
Pinellas Fruit Co., Inc.
--___-----_____- St. Petersburg
Richardson-Marsh Corp.-- Orlando
Roberts Bros. & Co., Inc-.Avon Park
Roe, Wm. G ...----- -...Winter Haven
Roper, B. H......-- ..----Winter Garden
Stetson, John B., Est. of .... DeLand
St. Johns Fruit Co......----- --. Seville
Stone, Forrest B.___ --------Maitland
Sullivan, H. C .........-------.. Frostproof
Sunny South Packing Co. Arcadia
Symonds, A. D. & Son..... ...Orlando
Tampa Union Terminal Co-....Tampa
Taylor, C. H ...-- --- -----Wauchula
Ufco Packing Co.---.----.Ft. Pierce
Ulmer, H. D.....------.---Clearwater
Valrico Growers, Inc. ----- Valrico
Welles Fruit & Livestock Co.
--.........----- --_------- Arcadia
W. Frostproof Packing &
Canning Co........-W. Frostproof
White City Fruit Co-......White City


V HOUSE NEWS

Maybe you've noticed that some
of these boom-ridden, sub-divided
groves, that have been -burdened
with nothing but taxes during the
past few years, are being pruned
and fertilized and wheedled into
getting back to their former jobs.
Apparently the Times-Union isn't
alone in being a strong believer in
Florida's citrus.


Refrigerator Car

As "Precooler" Is

Easy With Device

A simple device which enables
fruit growers and shippers to con-
vert an ordinary refrigerator car
into a "pre-cooling plant" has been
perfected by workers of the United
States Department of Agriculture.
The device weighs only 85 pounds
complete and is easily carried from
car to car. Its use allows the fruit
to be loaded directly in the car from
the packing house, thus saving the
cost of extra handling incident to a
trip to a pre-cooling plant. This ar-
rangement saves time and labor for
the growers, and in addition it makes
possible the cooling of fruit loaded
at many small shipping points where
no pre-cooling plant is available.


The portable pre-cooling device
consists of a small electric motor
and a high-speed blower. When two
of these motor-driven blowers are
put into operation in the bunkers of
an iced and loaded car the natural
circulation of air is reversed. The
cold air is pulled up from the ice
compartment at each end of the car
and blown out over the top of the
load, cooling the' top layers much
faster than they would be cooled
with the natural circulation.
The new device has been used for
pre-cooling strawberries in North
Carolina and Florida, and for
peaches in Georgia. More recently
it has been used with success in pre-
cooling citrus fruits in Florida. The
portable feature is especially im-
portant. Because of the simple con-
struction of these units the costs of
a complete outfit is less than $250.
The cost of operation depends upon
the cost of electrical current and the
kind of fruit to be cooled, but trials
made so far indicate that the total
operating cost for pre-cooling a car
of strawberries should not exceed
$5.00.
Assembling of these outfits has
been started on a small scale by a
commercial concern. However, the
device is covered by a public-service
patent, and any one who cares to
may assemble his own unit.


California's Navel

Crop Is Expected to

Exceed 20,000 Cars

Central California shippers re-
cently reported that the interior of
the new Navel oranges is maturing
rapidly, which means that undoubt-
edly a considerable quantity of the
fruit would make the maturity
standard, according to the Pacific
Fruit World. In the matter of color,
however, there is a backwardness
reported and only a small percent-
age will pass the color regulations.
The eating quality of the Valen-
cias was never hetterand. with.thb~e
fruit holding up remarkably well,;
Navel shippers realize the import-
ance of holding.back shipments, as
it is important in the face of com-
petition from Valencias, that Navels-
be well matured and of good color.
The eating quality of the early
Navels promises to be better than
for a number of seasons past. Sizes
will run heavily 150s to 200s, with
a very small percentage below 216s.
Better sizes for the holiday trade
could not be desired, and highly sat-
isfactory prices are anticipated as a
result.
The estimate of the Navel crop in
Central-Northern districts is for be-
tween 5,500 and 6,000 cars and be-
tween 20,000 and 21,000 cars for
the entire State.
Recent weather reports, showing
several decided drops in tempera-
ture, indicate that the Navels now
are probably beginning to color up
and will have little difficulty in pass-
ing the color regulations.


Page 9


Shipper-Members of Association
The shippers named herewith are members of the Florida Citrus Growers
Clearing House Association and they are the ONLY members of this organization.
In fairness to these shippers who are supporting the Clearing House, as well as
helping to build the organization, grower-members should urge their neighbors
to join and ship through one of these operators.





Page 10


FLORID


FLORIDA

CLEARING HOUSE

NEWS

NOVEMBER 25, 1929

Published Semi-monthly by the FLORIDA CITRUS
GROWERS CLEARING HOUSE ASSOCIATION,
DeWitt Taylor Bldg., Winter Haven, Florida.

Entered as second-class matter August 31, 1928, at
the postoffice at Winter Haven, Fla., under the Act of
March 3, 1879.


DIRECTORS
E. C. AURIN .
J. C. CHASE . .
J. A. GRIFFIN . .
F. G. MOORHEAD
R. E. MUDGE....
PHIL C. PETERS . .
JAMES T. SWANN .
A. M. TILDEN
E. E. TRUSKETT .
ALLEN E. WALKER
R. B. WOOLFOLK .
OFFICERS
J. A. GRIFFIN
A. M. TILDEN .
ALLEN E. WALKER .
E. E. TRUSKETT .
ARCHIE M. PRATT


.Ft. Ogden
Orlando
Tampa
DeLand
Fellamere
Winter Garden
Tampa
Winter Haven
Mt. Dora
Winter Haven
Orlando

President
Vice President
Treasurer
Secretary
General Manager


SUBSCRIPTION RATES


Per Year: $2.00


Single Copies: 10c


Growers Not Availing Selves
Of Free Market News Report

Several thousand grower-members of the
Clearing House have not, as yet, availed them-
selves of the opportunity to keep abreast of
the citrus market situation as presented daily
AND AT NO COST by the United States De-
partment of Agriculture. In short, less than
2,500 members of the Clearing House have
notified the Department of Agriculture office
at Winter Haven that they would like to
receive this free daily market service.
The Department, working closely with the
Clearing House, issues daily without cost to
the growers, a detailed report on the fruit
movement together with a summary of auc-
tion prices. The report covering the daily car
movement includes much interesting and val-
uable data, showing in clear and understand-
able form the number of cars shipped of
oranges, grapefruit, tangerines and mixed,
for Florida, California, Texas, Arizona, Louis-
iana with totals to date for the year and the
total for last season; the passing through the
Florida gateways and diversions at Savannah
and Atlanta; the passing and diversions at
Potomac Yards and Cincinnati; the condition


Pav 1


I CLEARING HOUSE NEWS

in the terminal markets, including the num-
ber of cars of each variety arrived, the cars
on track and the cars offered at auction from
all citrus-producing sections of the country.
The daily auction report shows the number
of cars sold in each of eight of the largest
auction markets, the average price received
which is a general average of all sales includ-
ing all grades and sizes and the average price
received on a representative brand for each
size. In addition to these two reports, the
growers requesting the service receive the
Association's weekly summaries accurately
compiled from reports upon hundreds of cars,
showing the trend of size prices, the figures
being a composite picture of an average car
with its representative sizes. The growers
hence may compare their own size manifests
with this data and thereby see how their own
fruit compares, as to sizes, with the average
being shipped.
This same weekly analysis of sizes gives
the tabulated price results, after summarizing
complete auction averages over the United
States, size by size, and shows also the rela-
tive price levels by sizes. Matched against
this are the average sizes respectively of or-
anges, grapefruit and tangerines, giving the
grower not only a size measurement but a
price measurement with which to study the
State's and his own crop. In short, the
grower-members are offered the same vital
information that our shipper-members must
use in intelligently distributing the crop.
All of this information is without expense
to the growers. If you have overlooked this
opportunity of keeping abreast of the market
situation, clip the coupon printed on the front
page of this issue and mail it in to Mr. H. F.
Willson, U. S. Department of Agriculture,
Winter Haven, Fla. If you misplace this is-
sue of the NEWS or lose the coupon, simply
drop a line (a postal card will do) to Mr.
Willson, saying: "Please send me the daily
market report." Your name will be added
immediately to the mailing list to receive free
the bulletins described above.
Florida's citrus growers have shown their
interest in their industry by organizing the
Clearing House and one of the rewards for
the labor exerted in organizing this Associa-
tion is in the opportunity of learning more
about the marketing end of the business than
was ever possible before the Clearing House
was born. Sign and clip and mail the little
coupon NOW. Later in the season, you may
wish you had studied the conditions existing
at this present time.
DO IT NOW WHILE YOU'VE GOT THIS
ISSUE OF THE NEWS IN YOUR HANDS!


November 25, 1929


Highlands Agent's

Soil Program Wins

Jaunt to Chicago

Louis H. Alsmeyer, county agent
of Highlands County, Florida, was
awarded a trip to the annual meet-
ing of the American Society of Ag-
ronomy in Chicago November 14-15
in recognition of the soil improve-
ment program he planned and help-
ed to carry out for his county. Four-
teen such awards were given to
county agents from all parts of the
United States by the National Fer-
tilizer Association.
Mr. Alsmeyer believes that the
soil is the basis of successful pro-
duction, and that growers should
think more about improving the
physical condition of their soil.
When he became county agent of
Highlands County in 1926 he real-
ized that the need for adequate
cover crops and fertilizers, the
proper results from fertilizers, and
lowering the cost of citrus produc-
tion, were his outstanding problems.
The improvement program has
faced the Florida boom and the
Mediterranean fruit fly, but in spite
of the interruption, Mr. Alsmeyer
states that over 55 percent of the
growers in the county planted le-
guminous cover crops in 1929, and
practically all the remainder plant-
ed some good non-leguminous cover
crops. Growers report that they are
not only reducing cultivation cost,
but that they are getting more bene-
fits from commercial fertilizers, as
the soil contains more humus and
beneficial bacteria.



British "Loosen Up"

For Oranges While

Grapefruit Soars

In a recent cable to the Depart-
ment of Commerce, from Mr. James
Somerville, Jr., American Trade
Commissioner, London, England,
covering British imports of fresh
fruits for October, 1929, it is stated
the price of United States oranges
improved by $1.00 to $1.50 a box
during October, with values holding
fairly steady at the end of the
month. Some oranges were arriving
at times in poor condition. South
African oranges were bringing bet-
ter prices owing to smaller size and
better quality of late arrivals. The
Brazilian orange season was about
over at the end of October.
Grapefruit was in short supply
during October, with high prices,
ranging from $7.50 to $10.00 a box.
British importers claim that such
shortage and high prices seriously
check the normal steady increase in
grapefruit demand. Supplies of
grapefruit increased considerably
during the last week of October,
prices ranging from $6.25 to $7.50
a box.




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