Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00007
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: January 1, 1929
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00007
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text



FLORIDA _7

CLEARING H NEWS
Official Publication o et',..
FLORIDA CITRUS GROWERS CLEARING USE ASSOCIATION
Representing More Than 10,000 Growers of Oranges and Grapefruit 7.
Headquarters: WINTER HAVEN, FLORIDA

10 Cents a Copy JANUARY 1 1929 Volume I
$2.00 a Year 1, Number 7
*-----------------------------------------f


------ -- ---


91 .. '






FLORIDA CLEARING HOUSE NEWS


Shipments Are to Be Pro-Rated

Important Step Taken By Clearing House Shippers
Meets General Approval--Seek 100 Per Cent Sign-Up


BY THE time this issue of the
NEWS reaches its readers, the
third and possibly the greatest
objective for which the Clearing
House was formed, namely, more
orderly marketing of the fruit, will
be in effect.
On Jan. 1 the pro-rating of ship-
ments among the shipper-members of
the Clearing House starts. This
move was decided upon shortly be-
fore Christmas by the Operating
Committee at a meeting held in Win-
ter Haven. By pro-rating the weekly
shipments of each member, the Oper-
ating Committee hopes to remedy one
of the big evils which always has
confronted the industry in moving
the crop north with any degree of
regularity and control. Pro-rating
the shipments will have a tendency
to do away with both the glutted or
under-supplied markets. Individual
shippers will be allotted their respec-
tive weekly shipments, the estimates
being based upon the shippers' aver-
ages during the past two years, as
well as for the current season.
Accurate checking on all shipper-
members' shipments will be done by
the Clearing House, a representative
of the Association making the check
of the operators' books at frequent
intervals. Assurances have been
given General Manager Robinson by
the Operating Committee of complete
co-operation in this work from all
the shipper-members, many of them
declaring heartily that they would
assist in the checking in every way
desired.
This latest move on the part of
the Clearing House to stabilize the
citrus industry is regarded by Asso-
ciation officials, as well as the grow-
ers themselves, as one of the most
important steps taken to date. Con-
siderable elation has been expressed
throughout the State, and a general
feeling seems to exist that the Clear-
ing House is making valuable prog-
ress in its first year of existence.
In deciding upon the pro-rating of
shipments, the Operating Committee,
at its meeting, passed a resolution
urging all: non-member shippers in
the State .to join the Clearing House
immediately and lend their efforts
toward making the Association as
nearly 100 per cent effective as is
possible.
This request has been taken up
generally by growers, laymen, and
press alike, the entire State feeling
that -only-in -complete- co-ordination-
of all factors can the Clearing House
achieve the maximum of success in


its work. Many growers, both mem-
bers and non-members of the Asso-
ciation, have declared that failure of
non-member shippers to join the As-
sociation will mean that upon the
shoulders of these individuals must
fall the responsibility for any lack
of success that may follow the prog-
ress of the Clearing House. Staying
outside of the Clearing House, a re-
cent editorial in the TAMPA MORN-
ING TRIBUNE said, will be nothing
short of suicidal for these shippers.
The same editorial goes on to point
out that the outsiders can not hope
to compete with the Clearing House
shippers who will be working under
a practical shipping agreement. The
editorial in full follows:

A Decisive Step for Citrus
"The Florida Citrus Growers'
Clearing House Association has made
a decisive step toward carrying out
the purposes for which it was formed
in the option of a plan for pro-
rating shipments of fruit to be inau-
gurated Jan. 1. The Florida Citrus
Exchange will join with the Clearing
House Association in strict adherence
to this plan.
"A- practical method for orderly
and systematic distribution is one of
the great needs of the Florida citrus
industry. This was recognized


Fruit is Shipped
To Great Britain
T'S unlikely that anyone yelled,
"All aboard for Liverpool!"
when the last load of citrus fruit
was hauled upend lowered into
the hold, but, nevertheless, to Liv-
erpool is where the steamer pic-
tured on the cover of the NEWS
has departed.
The photo of the big steamer
"Darian" was furnished the NEWS
through the courtesy of Mr. M. L.
Hyde of the Strachan Shipping Co.
A sister ship of the "Darian," the
"Daytonian," which likewise car-
ries a cargo of 16,000 boxes of
citrus, also is making regular trips
between Jacksonville and Liverpool
with citrus fruit in cargo. Both
boats are refrigerated. In addi-
tion to these two steamers two
other refrigerated steamers will go
into service the middle of next
month. Each of these two boats
has a capacity of 25,000 boxes.


throughout the campaign which re-
sulted in the organization of the
Clearing House. After the organiza-
tion of the Clearing House and the
installation of its operating machin-
ery, it was complained that nothing
worth while had been done in this
direction. This criticism has been
met by the action taken a few days
ago, in the adoption of a plan for
pro-rating shipments.
"This plan will avoid flooding of
markets, Florida fruit in competition
with itself, helter-skelter movement
of crops without regard to other
movements. It will allot to each
shipper-member of the Association a
fair and just share of the weekly
movement to the respective markets,
based on the shipper's average ship-
ments for the past two years, to-
gether with his shipments of the
present season.
"Intelligent agents will be put in
the field to allocate these shipments,
and strict supervision will be main-
tained to see that the rule is not
violated.
"This plan ought to go a long way
toward demonstrating the need and
efficiency of the Clearing House. It
should also prove a potent influence
in bringing into the Clearing House
the 25 per cent of the crop which
has so far remained outside. Mani-
festly, these unorganized and unaffil-
iated growers and shippers can not
hope to compete successfully with
those who are operating under a prac-
tical and definite pro-rata shipment
agreement. They necessarily must
come into the fold and join the great
majority in effecting intelligent and
systematic marketing and the conse-
quent improvement in demand and
price. If the pro-rating plan works-
and we see no reason why it shouldn't
-staying outside of the organization
will be nothing short of suicidal."
The success of the Clearing House,
in the mind of one grower-member,
who is quoted in another recent edi-
torial in the same newspaper, depends
upon the growers themselves. This
editorial, published prior to the deci-
sion to pro-rate shipments. likewise
is reprinted here, for it tells suc-
cinctly just what the Association
faces in the task of "working out
its salvation."
Constructive Criticism
"We regard it as unfortunate that
*there is considerable criticism of the
Clearing House at this stage of its
(Continued on Page Five)


January 1, 1929


Page Two




Supplemeiit to Clearin 1


THIS winter, ward off colds, grippe,
influenza, and that general don't-feel-
so-well condition which invites so
many ills. Do it with grapefruit!
For grapefruit is one of the best known ways
to build up the alkaline reserve that helps
prevent these sicknesses. Grapefruit juice
creates an alkaline condition in the system-
it counterbalances the acid-forming foods
which are the usual diet of the winter months,
the meats, starches, sweets. It is one of the
surest ways known to maintain the alkalinity
that the body must have for health.
And grapefruit is one of the world's richest
sources of the vitamins and mineral salts that
build up the general condition of the body.
In the summer, vitamins are easy to get- fresh
vegetables and fruits are abundant, cheap. But
doctors now warn that special thought must
be given to the low-vitamin months of
winter and early spring. That is why medical
authorities now urge everybody to eat or
drink grapefruit two or three times every day
when fresh vegetables are scarce. It is a
"winter essential" for everybody!
Florida Grapefruit-
sweetest, richest in vitamins!
The best grapefruit you can get come from
Florida -best in taste, best in quality.


Florida Grapefruit are ripened right on the
tree, in Florida sun, until they are bursting
with sweet, sparkling juice.
Florida Grapefruit come in various sizes,
with "bright," "golden," or "russet" skin but
there's no difference in juiciness or sweetness.
The old fable that "russets" are juicier and
sweeter hasn't the slightest truth-all Florida
Grapefruit are equally delightful in juice
and taste.
Serve this "winter essential"
two or three times a day
Serve grapefruit more often! A half for
breakfast is not enough. Your family should


have Florida Grapefruit, in some form,
twice or three times a day from November
through May.
And there are so many refreshing, original
ways to serve it. Dozens of salads, of de-
lightful fruit cups and desserts and appetizers
can be quickly and economically made with
the plump, gently tart sections of Florida
Grapefruit as a base.
And the newest way is to drink grapefruit
juice-morning, at lunch, and in-between-
times.
Doctors highly recommend this, for scien-
tific analysis shows the vital health proper-
ties of grapefruit are all in the juice. Such a
welcome change! So cool and refreshing!
Children love Florida GrapefruitJuice. Give
it to them as often as they want-it's the best
health safeguard you can provide. For them,
for adults-Florida Grapefruit is a "winter
essential" for health.

Ti,,' advertisement is sponsored by the Florida Citrus
Gro,!. ers' Clearing House Association, an organization
of givos.rs of Florida Grapefruit, Florida Oranges and
For.'il Tangerines. The Florida Citrus Growers' Clear.
ing Hu',fe Association, Winter Haven, Florida.


wilth


Ward off Colds





FLORIDA




Grapefruit


-the "winter essential/


p


GRAPEFRUIT WHEEL SALAD
Grapefruit
Oranges
Dried figs or green peppers
Grapefruit French dressing
Prepare fruit sections without losing
shape. Allow 5 sections of each fruit to 1
portion. Cover individual plates with
lettuce, arrange fruit sections alternately
in circular form, and slightly overlapping
each other. Use figs for a sweet salad or
peppers for sharper salad, cutting either
into thin, narrow strips. Cut small circles
of green peppers for center "hub." Use
5 strips as "spokes," arranging on edges
of grapefruit sections. Add dressing.


GRAPEFRUIT-DATE SALAD
1 cup diced grapefruit
1l cups choppe stoned dates
Scup dice pineapple pulp
1 cup chopped Brazil nuts
Whipped cream mayonnaise
Mix ingredients. Add mayon-
naise. Arrange on lettuce cov-
ered plates.
This may be used as a fruit cup
or dessert also. Serve in sherbet
glasses in each case. As a fruit
cup, omit dressing; as a dessert,
serve with a lightwhippedcream-
mayonnaise dressing, made by
stirring mayonnaise into creamal-
ready whipped,usingabouttwice
as much cream as mayonnaise.
Variation: Substitute 1% cups
of chopped seeded raisins to re-
place dates. '


Eat it-drink it-it protects health during the low-

vitamin months-combats acidity-builds up the al-

kaline reserve that helps prevent colds, grippe,"flu'


This advertisement appears in the Saturday E


FLORIDA


the "wi

'ening Post, January 19, 1929-Circulation 3,000,000


GRAPEFRUIT


nter essential


A half grapefruit for break-
fast-delightfuland refreshing
as it is-is not enough!
Serve grapefruit in some
form two or three times a
day during the low-vitamin
months from November
through May. For medical au-
thorities now say grapefruit is
an absolute "winter essential"
in everybody's daily diet. Try
grapefruit juice--the newest
way to enjoy Floridagrapefru it!


House News, January 1st, 1929






FLORIDA CLEARING HOUSE NEWS


Fruit Takes Part

In Flu Epidemic
T HE middle of last month gave a
vivid illustration of what organi-
zation can do. The instance was that
of quick action on the part of the
Clearing House when the influenza
epidemic broke out in the North with
the consequent increase of demand
for citrus fruit as preventive medi-
cine.
About Dec. 10th the alarm in the
North became somewhat general.
Medical authorities held numerous
conferences in cities where the flu
appeared to be at its worst. Pre-
ventive measures were taken every-
where. Then the Clearing House
went to the rescue. Special adver-
tising copy advocating the use of
citrus fruit as a flu preventive was
prepared by the Erwin, Wasey Com-
pany and distributed to the news-
papers in the various cities affected.
The first insertion of such advertis-
ing was scheduled for Sunday, Dec.
16. And here was shown what an
advertising agency could do in a
pinch. On the Friday before Dec.
16th, the mats of the ads scheduled
to run in the Chicago Tribune and
Herald Examiner on Sunday, were
placed in the air mail at New York.
On Saturday noon the Erwin, Wasey
Company learned that, due to ex-
tremely bad flying weather, the air
mail did not leave New York until
Saturday morning about 10 o'clock.
It then, of course, was impossible for
the mats to reach Chicago in time
for insertion in the morning papers.
' Realizing the importance of citrus
fruit to the welfare of the commun-
ity and the necessity of getting this
copy in, the Chicago papers, the
agency decided to employ telephoto
to dispatch the copy. This was done
Saturday afternoon at 3 o'clock, the
advertisements appearing the next
morning- in the Chicago papers as
scheduled.
The flu advertising, which is rec-
ommending both oranges and grape-
fruit to the consumers, is headed with
significant phrases, set in large type,
which advise the immediate purchase
of Florida citrus fruit. In the body
of the advertisements, the reader is
urged to take generous quantities of
Florida citrus.
"Everybody should have this pro-
tection now-when the influenza epi-
demic is sweeping into city after city,
striking into home after home. Once
a day for breakfast is not enough for
this 'winter essential'-serve it at
every meal in some form. The most
delightful new way (with grapefruit)
is grapefruit juice-squeezed right
into the glass-chilled-sweetened a
bit if you prefer. But remember, in
any form Florida Grapefruit is one of
the best known protections right now
against the dread 'flu'-and at all
times against other illnesses."


Speaks for Itself
THE reprint of the Clearing
House advertisement which ac-
companies this issue of the NEWS
will speak for itself. This adver-
tisement is one of four to be run
in the Saturday Evening Post, the
three others to be black and white
in half-page sizes. The enclosed
ad runs in the issue of Jan. 19.
The three black and white ads will
be run Feb. 9, Feb. 23, and
March 16.

The above is an excerpt from one
of the grapefruit "flu" advertise-
ments, the others being similar in
tone.
Dr. J. H. Kellogg, noted Michigan
specialist, says: "The sweeter the
orange, the greater its food value."
It's significant that the press gave
notice of this observation following
the specialist's visit to Florida.

Pass Resolution

On Distribution
The following resolution was passed
at the monthly meeting of the Direc-
tors' Advisory Committee held Dec.
13 at Arcadia:
Whereas, the by-laws of the Flor-
ida Citrus Growers Clearing House
Association state that, "This Associa-
tion shall regulate the marketing and
distribution of the Florida citrus fruit
among the various markets, and over
the marketing period," and
Whereas, the management of the
Clearing House, meaning principally
the Operating Committee has made
no adequate effort to date to regulate
or pro-rate shipments in accordance
with the above, which has been large-
ly responsible for the present chaotic
condition of the market, and
Whereas, the Advisory Committee
of Fifty has been striving unceasing-
ly to secure the regulating of ship-
ments, our chairman and secretary
having called on Manager Robinson
in this regard on Nov. 27th, and
Whereas, some of the shippers, in-
cluding Messrs. Pratt and Comman-
der, have recently committed them-
selves as believing that the regulating
of shipments is absolutely essential if
the situation is to be solved now
therefore,
Be it resolved that the Advisory
Committee of Fifty in session at Ar-
cadia, Fla., this 13th day of Decem-
ber, 1928, urges the management of
the Florida Citrus Growers Clearing
House Association to undertake the
regulating and pro-rating of ship-
ments at once and insists that this
step alone can save the present un-
satisfactory situation. Signed,
DR. JAMES HARRIS,
JAMES MORTON,
F. M. O'BYRNE,
Special Committee.


Grading is Given

Common Language
"IW HEN you've seen one, you've
Y seen 'em all," is an observa-
tion that applies to a great many
things, and eventually it probably
will apply to the various grades of
Clearing House citrus fruit.
The Inspection Department of the
Clearing House, as was related in the
last issue of the NEWS, is meeting
with excellent co-operation by the
shipper-members of the Association.
A bulletin to the shippers, issued re-
cently by Harold Crews, in charge
of the department, illustrates aptly
how the trend of grading is toward
uniformity and the phase wherein
one shipper's grading really will look
like all. In the bulletin referred to,
Mr. Crews said that 81 per cent of
the Clearing House packing houses
are packing Brights and Goldens to-
gether in making a U. S. No. 1, rather
than making a No. 1 Bright grade
and a No. 1 Golden. This sometimes
is called Grade Run or Combination
Grade.
"Many of the shippers," he said,
"are making a U. S. No. 1 Russett
when they pack fruit which has a
sufficient percentage of Russetts in
it to justify making that grade.
When there is only a very small per-
centage, they place them in the U. S.
No. 2 grade. Other shippers are
packing all their No. 1 Russetts in
the No. 2 grade, for it is not per-
missible to have more than 10 per
cent No. 1 Russetts in the U. S. No. 1
or Combination Grade.
"Ninety-three per cent of-the mem-
bers' packing houses are packing
Brights, Goldens, and Russetts to-
gether in the U. S. No. 2 grade. Un-
like the U. S. No. 1, or Combination
Grade, it is permissible to pack all
the good Russetts into this Combina-
tion Grade.
"When running tangerines which
have quite a percentage of Red
Brights and quite a percentage of
Pale Brights, I think it satisfactory
to make a U. S. No. 1, or Grade Run,
from the Pale Brights and Goldens
and pack a separate U. S. No. 1
Bright grade for the red-colored tan-
gerines. This gets away from the
contrast in the No. 1 grade and gives
the shipper a line of tangerines
which should bring more money than
if they were graded in with fruit of
the lemon color.
"Proper grading is a difficult mat-
ter this season, and I believe it would
be of interest to those who are not
making a Combination Grade to give
this subject serious consideration.
This method of grading is not in an
experimental stage, for it has been
used by many packing houses for a
number of years. Since the greater
portion of Florida fruit is going to
the markets graded in this manner
(Continued on page 6)


January 1, 1929


Page Three





FLORIDA CLEARING HOUSE NEWS


Farmer Must Be a Business Man

Commissioner L. M. Rhodes Says


EFFICIENT marketing and eco-
nomic production are linked in-
separably in the farmer's hand-
ling of his business, L. M. Rhodes,
State Marketing Commissioner, told
citrus growers and members of the
Directors' Advisory Committee at the
meeting of the latter body held Dec.
13 at Arcadia. Commissioner Rhodes,
whose talk was one of the features of
the meeting, told his listeners briefly
of the development of co-operative
effort in agricultural lines, and of the
aid the government is giving farmers
in their efforts to better conditions
in their industry.
Mr. Rhodes' speech is given here
in part as follows:
Efficient marketing of farm
products is as fundamentally
necessary as economic produc-
tion. Both should be linked in-
separably together. Growers of
commercial farm crops would
show as poor judgment in neg-
lecting to properly market their
crops as they would to neglect
the fertilization and cultivation
of their land or the care of their
crops, groves, and livestock..
That co-operative marketing is
fundamentally sound, practical,
and economically important, is
proven by the report of the Divi-
sion of Co-operative Marketing
of the United States Department
of Agriculture for 1927.
This report shows that 11,400
active associations listed by this
department transacted business
to the amount of $2,300,000,000.
The sum of $680,000,000 of this
was transacted by grain associa-
tions; $620,000,000 of the total
was transacted by dairy associa-
tions, and $320,000,000 by live-
stock associations. The $982,-
000,000 worth of other business
was transacted by associations
handling cotton, fruit, vegeta-
bles, poultry, etc.
The National and State gov-
ernments have spent much time
and money to develop productive
methods and increase produc-
tion. That they have abundantly
succeeded is without question,
for surplus, not scarcity, has be-
come our agricultural problem.
The adoption of these scien-
tific methods have helped the
individual farmer to increase his
production, but unless this in-
creased production is in line
with market requirements, both
in quality and quantity, it will
not be profitable.
Let us bear in mind that, with
modern methods of refrigeration


and rapid transportation, it
makes but little difference on
price levels in which sections of
the country the surplus occurs.
Co-operatives should never be
influenced by good prices to in-
crease the volume of production
far out of proportion to demand.
Increased prices are a great in-
centive to increase production or
sell a poor quality of produce.
Increased production may sur-
pass the demand, and when it
does, disaster is very probable.
When surplus cannot be avoided,
it must be regulated.
While co-operative associa-
tions of themselves are not able
to raise the price of commodities,
they can regulate their flow to
the market, provided they con-
trol a sufficient percentage of
the total volume, and the value
of commodities will be affected
by regulations. Prices never
fall unless there is a cause and
never rise unless there is a cause.
One of the big, unsolved prob-
lems of agriculture is adjusting
production to market require-
ments, and while it is well known
that producers of farm products
must contend with many uncon-
trollable factors, as well as
many that are slow of adjust-
ment, these conditions and re-
quirements can best be met by
the organization of producers
into groups, and the federation
of the organizations into func-
tional sales agencies of one kind
or another, for the business tech-
nique, must be developed to the
point where the association can
sell in the most favorable mar-
kets and make the most effec-
tive choice of markets.
The important thing at all
times is the market in which to
sell, and the time to make the
sale.
Farmers should never sell
their produce until it has been
graded and classified in accord-
ance with market requirements.
Improvement of products, ad-
justment of production, the reg-
ulation of products to market,
the grading and standardization
of products, can best be done by
joining themselves together in
the establishment of facilities
for performing these functions.
Such development, however,
should always come as good busi-
ness judgment dictates. Only
such business enterprises as are
practical and feasible, after
thorough experience and busi-


ness analysis, will contribute to
these ends. And while it is cer-
tain that no single or particular
system or arrangement can solve
all the farmers' marketing prob-
lems, it is also equally certain
that the individual farmer can
not most economically develop
the functions for marketing his
produce. There are, perhaps,
exceptions to this rule, but they
are rare.
It is far better for producers
to sell a portion of their crop
at a fair price, than their entire
crop at an extremely low price,
or it is better to sell a reason-
able portion at a profit than all
of it at a loss. This arrange-
ment can only be made by
group action.
Agriculture has become a
great world-wide industry, and
its marketing difficulties can
never be removed by individual
units. The small co-operatives
have rendered a service, but we
will never make them ultimately
succeed until we go a step far-
ther and do what manufacturing
has done-federate, unify, con-
solidate.
We must bring about co-oper-
ation, not only in farm organiza-
tions, but between them, and
when it is possible, between
them and independent organiza-
tions.
American and Florida produc-
ers must adopt business methods.
Industry has done it, and farm-
ers live in elbow touch with
industry.
Prices must be high enough to
maintain the industry and not
high enough to materially de-
crease consumption.
All well informed agricultural
economists agree that the future
success of agriculture rests on
sound merchandising; disposing
of its products in the most ad-
vantageous way that shrewd and
orderly marketing can offer.
The fundamentals of such mar-
keting can best be brought
about by co-operative effort
touching the entire industry.
The Clearing House movement
is in the midst of such effort
now, and is the instrument that
we hope will succeed along these
lines.


And now comes the sweet lemon
from Porto Rico to vie with other
fruits, according to Popular Science
Monthly. The new fruit is as large
as a grapefruit, sweet enough to eat
without sugar, and has a sweet, pen-
etrating odor. The lemons are even
being used as perfume in clothes
closets, and cultivators claim the
scent lasts, for two months.


Page Four


January 1, 1929






FLORIDA CLEARING HOUSE NEWS


Shipments Are

To Be Pro-Rated
(Continued from Page Two)
existence. We must recognize the
fact, however, that it is through con-
structive criticism that mistakes may
be corrected, false starts avoided,
efficiency promoted. It is gratifying
that much of the current criticism of
the Clearing House comes from
within, and from those who have a
sincere desire for its fullest suc-
cess-also that this criticism does not
affect the fundamentals of the organ-
ization, but deals only with details
and plans of administration, some of
which, it is declared, have proved
fallacious and unsatisfactory.
"The Advisory Committee of Fifty
makes public its criticism in the form
of a statement drafted at a recent
meeting. The complaints of these
gentlemen, in brief, are that the de-
layed selection of a General Manager
seriously affected the operation of
the Clearing House; that the Clear-
ing House 'failed to take adequate
steps to protest or prevent the ship-
ment of immature fruit,' and that it
has 'failed, up to the present time, to
enforce regulation of shipments.'
This Committee adds the remark that
'the cost of the Clearing House is
but four cents a box, so that it can
not be held responsible for a price
which is disappointing to the grower
to the extent of 50 cents to $1 a
box.'
"We had a letter a few days ago
from a member of the Clearing
House-one who did much to bring it
into being-which states the present
situation so clearly, and which also
gives such valuable and constructive
criticism, that we feel it should be
given to the public. This gentleman
writes:
'I read with interest your edi-
torial, "Florida Gets Wise," quot-
ing from the Louisville Courier-
Journal under a similar caption.
What particularly interests me is
your sustained and continued inter-
est and steadfast support of the
Florida Citrus Growers' Clearing
House Association.
"'Frankly, up to date, the Asso-
ciation has fallen down woefully on
the third objective for which it was
formed, to-wit: Control of distri-
bution. At the time the marketing
season opened, the organization
was in the throes of an insurrec-
tion over a Manager. When this
matter was finally settled, irrepa-
rable damage for the season had
already been done by the indis-
criminate shipping of green fruit.
The State Inspection Department
also fell down on its job, through
no fault of Commissioner Mayo.
"'The Association has made very
splendid progress in the standardi-
zation of grade and.pack, and has


Shipper-Members of Association


p REQUENT requests from grower-
members for lists of the shipper-
members of the Clearing House Asso-
ciation have been received recently
at the Association headquarters, the
growers explaining their request on
the basis that they do not know who
the shipper-members are and hence
are unable to know those with whom
they may do business. In view of
these requests, it has been decided
to publish frequently the list of
shipper-members, the following being
the official roster at the time of
going to press. In printing the list
in future issues of the NEWS,
changes or additions will, of course,
always be noted.
The list follows:
Acme Fruit Co..--__________-- Ft. Pierce
Adams Packing Co. --___- Auburndale
Alexander & Baird....------..Beresford
American Fruit Distributors _...__- .
_.._- ------_______-.___- Jacksonville
American Fruit Growers ..-... Orlando
Armstrong, F. C. ...------.- Palmetto
Bilgore, David, Co.------- Clearwater
Blake, Ellis G.. ..-- -------Lake Helen
Bourlay, A. H. -.-.-.. ___..-- Leesburg
Bredow, F. W. ----...------ Glenwood
Burch, R. W., Inc.. ------- Plant City
Carey, G. A., Inc. --- Plant City
Cartlege, W. C. -----.. Crescent City
Chandler-Davis Co. --.--Lakeland
Chase & Co.--.. ---..... ----. Orlando
DeLand Packing Co.--.---... DeLand
Edwards & Weller Fruit Co ..---.
---_________-_------ Thonotosassa
Ellis-Chase & Co.. -----_____. Lakeland
Emca Fruit Co ..-_----.. Crescent City
Evans, C. H.--____-_------- -..-Palmetto
Fellsmere Growers, Inc. -- Fellsmere
Fields, S. A., & Co..---...--- Leesburg
Flesch Bros. ______ --Auburndale
Florida Citrus Exchange ---.- Tampa
Florida Mixed Car Co.----- Plant City
Florida United Growers, Inc.._____-
_-----_ --- Jacksonville
Fosgate, Chester C., Co...--. Orlando
Ft. Meade Packing Co..--.. Ft. Meade
Godfrey, F. E.___......--- .------- Orlahdo


a splendid inspection crew, well
organized and performing. Unfor-
tunately, there is too much fruit
still out of the Association. Ap-
parently we have gotten away to
a good start on a unified national
advertising program.
'Florida citrus fruits, as a
result of cool, dry November
weather, are in a very good con-
dition, are carrying well, and prac-
tically all varieties are quite fit to
be offered in the market, except,
of course, Valencias, and nobody
is attempting to ship Valencias and
will not until after February.
Somehow or other, if we are going
to succeed in this matter, we will
have to get off to a better start
next season. There is no use on


Herlong, A. S., & Co............Leesburg
Holly Hill Fruit Products, Inc.....
------______ _-__________Davenport
International Fruit Corp..-. Orlando
Johnson, W. A ............----- Ft. Ogden
Keen, J. W ...--- ....------- Frostproof
Keene, R. D., & Co. .. _------ Eustis
Ladd, Thos. E ..---.....---..San Mateo
Lake Charm Fruit Co. .....---..-Oviedo
Lakeland Co., The .______-___- Lakeland
Lake Wales Fruit Packers, Inc.--
-_------------ Lake Wales
Lee County Packing Co. -Fort Myers
Lee, J. C. -- -----------... Leesburg
Lovelace Packing Co. -.Winter Haven
Lyle, J. T-- .......----------. San Mateo
Mammoth Groves, Inc... Lake Wales
Maxcy, Gregg, Co. ...-------- Sebring
Maxcy, L., Inc.. __---- .. Frostproof
Milne-O'Berry Packing Co..e---ter-
----------------- St. Petersburg
Mitchell, J. M ._ ---__________.---_. Elfers
Montgomery-Snyder Co., Inc.__Tampa
Mouser, W. H., & Co...----_-- Orlando
Noggle & Kirkpatrick .Wn...t.--------
_--------------- Winter Haven
Nelson & Co...---.. ----...----_-Oviedo
Okahumpka Packing Co. Okahumpka
Parrish, K. S..-. ....----------. Parrish
Peace River Fruit Co.... Ft. Meade
Pinellas Fruit Co. -- St. Petersburg
Richardson-Marsh Corp. --- Orlando
Roberts Bros. Co., Inc. .. Avon Park
Roper, B. H. .-----Winter Garden
Sebastian Land Co ..- -.- --WWabasso
Stetson, John B., Estate of ---..
__________------ DeLand
St. Johns Fruit Co. ..------... Seville
Stone, Forrest B. -------.-- Maitland
Sunny South Packing Co ..--.Arcadia
Taylor, C. H. _... .-------- Wauchula
Ufco Packing Co. .-------.Ft. Pierce
Valrico Growers, Inc. .....----Valrico
Varn, P. H._______ __------- Plant City
Walter, Ebe, & Co. --...- Plant City
Welles Fruit Co ..--- ..-------- Arcadia
W. Frostproof Packing & Canning
Company .---- W. Frostproof
White City Fruit Co. .......White City
White, G. H. .-- _-----____ St. Cloud


earth to spend several hundred
thousand dollars a year telling the
consuming public how good Florida
citrus is and then undo it all by
flooding the markets the first part
of the season with fruit that dis-
appoints the customer. Unless we
succeed in this matter, the Clear-
ing House will not succeed. While
law can not do everything, the
present law can be strengthened
by giving Commissioner Mayo a lit-
tle more authority. Of course, the
real solution is going to be found
in an enlightened self-interest on
the part of the growers and ship-
pers. This brings me to the point
of this whole letter:
"'The Clearing House will suc-
(Continued on Page Six)


Page Five


January 1, 1929





FLORIDA CLEARING HOUSE NEWS


FLORIDA
CLEARING HOUSE NEWS

JANUARY 1, 1929

Published Semi-monthly by the FLORIDA
CITRUS GROWERS CLEARING HOUSE AS-
SOCIATION, DeWitt Taylor Bldg., Winter
Haven, Florida.
Entered as second-class matter August 31,
1928, at the postoffice at Winter Haven, Fla.,
under the Act of March 3, 1879.
DIRECTORS
C. 0. ANDREWS . ... Orlando
E. C. AURIN . . .. .Ft. Ogden


TOM S. CARPENTER, JR .
J. C. CHASE . . .
J. A. GRIFFIN . .
W. M. IGOU . . .
R. E MUDGE . . .
JOHN A. SNIVELY .
J. T. SWANN . . .
ALLEN E. WALKER. .
R. B. WOOLFOLK . .


Crescent City
. Orlando
. . Tampa
. . Estis
Fellsmere
Winter Haven
. . Tampa
Winter Haven
S. Orlando


SUBSCRIPTION RATES
Per Year: $2.00 Single Copies: 10c



GENERAL MANAGER'S
COLUMN

December 21, 1928.
THE Clearing House has planned
from the first to control ship-
ments, and has done so for a few
days at a time when the market con-
ditions seemed to demand it. The
orders-issued have been followed by
Clearing House members, and, while
it is impossible to say that they have
raised the price or prevented it drop-
ping to any definite amount, there
can be no reasonable doubt that the
effect has been beneficial.
Now, starting January 1st, we pro-
pose a severe restriction of ship-
ments, and each shipper will be told
just how much fruit he will be per-
mitted to send to market in any given
week. To make sure that no shipper
claims more than his fair share of
the fruit to be shipped during the
remainder of this season, a repre-
sentative from this office is now vis-
iting all the shipper members of the
Clearing House Association, who are
required to throw open their books
and show him exactly how much busi-
ness they have done and how much
they expect still to do.
If all the shippers in the State were
members of the Clearing House Asso-
ciation, this plan would absolutely
regulate the flow of fruit to market
from Florida, the buyers would pay
a living price for it, and the growers
should be insured against red ink
returns. As it is, the shippers out-
side the association can more or less
nullify our efforts in this direction,
but even with the existing situation
the radical curtailment of clearing
house shipments is bound to have a
beneficial effect upon the price re-


ceived for Florida citrus fruit. An-
other year we hope to have something
approaching 100 per cent co-opera-
tion among the shippers of the State,
and our regulation of the fruit move-
ment will then be almost perfectly
effective.
The Clearing House has often, but
unjustly, been characterized as an in-
stitution managed for the benefit of
shippers, and with too little consid-
eration for the interests of the grow-
ers. In fact, we have been trying
from the first to do everything pos-
sible for the interest of the growers.
We have now arranged to publish,
with the co-operation of the market
news service bureau of the govern-
ment, a bulletin which will be mailed
daily to each of our grower mem-
bers, and which will contain latest
information about movements of
fruit and auction prices from some
of the principal markets. There has
been a multitude of details to be
arranged in connection with this, but
we are now expecting to start the
issue of this bulletin early in Jan-
uary.
The Clearing House Association
has already started upon its exten-
sive advertising campaign, and proofs
of some of the ads have already been
included with issues of the news.
Others will follow from time to time.
Due to the recent spread of the flu
over the eastern half of the United
States, the reading of most of our
newspaper ads has been changed from
what was originally planned, and we
are now emphasizing the great value
of citrus fruit juice for flu sufferers.
The Clearing House Association is
on the job, and is watching every
opportunity to boost the sale of citrus
fruit. J. C. ROBINSON.

Green Fruit Curb

Sought By Solons
LEARING HOUSE officials, grow-
ers, and members of the State
Legislature from citrus sections of
Florida are scheduled to meet in
Winter Haven on Jan. 24 to consider
legislation controlling the shipment
of immature citrus fruit.
According to J. O. Bloodworth,
Lakeland, Polk County representa-
tive, the meeting will be an adjourned
session from a similar meeting to be
held in Orlando, Jan. 17. At the
Orlando meeting, it is understood,
the questions of curtailing all ship-
ments until Nov. 15 of each year and
of zoning the state citrus belt into
three districts so that shipments could
be controlled in each district accord-
ing to the time of maturity of fruit
in these districts will be taken up.
The Clearing House expects to co-
operate fully with the growers and
Legislators in the matter. The Asso-
ciation's Operating Committee to-
gether with a committee of growers
were to confer with the Legislators


Dec. 28. F. G. Moorehead, DeLand;
Charles P. Zazalli, Lakeland, and J.
G. Grossenbacker, Apopka, all mem-
bers of the Directors' Advisory Com-
mittee, were named Dec. 13 at the
Arcadia meeting of the last-named
body to represent the growers.

Grading Is Given
Common Language
(Continued from Page Three)
.now, our shippers should not experi-
ence any sales resistance. Let us
simplify our grading as much as pos-
sible."
The Inspection Department is en-
deavoring to standardize the use of
the term "Grade Run" among the
Association shippers. Some shippers
refer to the Grade Run as a U. S.
No. 1, some term it a Combination
Grade, while other say Grade Run.
In that the latter term is more gen-
erally used, Mr. Crews has asked the
shipper-members to adopt use of the
term, so that "all will speak the same
language."

Shipments Are
To Be Pro-Rated
(Continued from page 5)
ceed sooner or later, and all incom-
petent or dishonest marketing
agencies will sooner or later be
eliminated from the field, provided
the growers (not less than 85 per
cent in number) join and stay in
the Clearing House, and stand back
of its program. The growers in
the Association can market their
fruit through the marketing agen-
cies in the Association who prove
to be capable and trustworthy. If
the directors of the Association
manage its affairs badly, the grow-
ers may elect other directors. The
ultimate solution is going to be
with the growers themselves.
'The Tribune was absolutely
right when it first advocated a
state-wide growers' association.'
"We find it difficult to add any-
thing to that. It carries a strong
message to officers and members of
the Clearing House, and to all who
are interested, directly or indirectly,
in Florida citrus."
The Jacksonville Terminal Company
has refused to permit Commissioner
Nathan Mayo to serve free orange
juice to incoming travelers in the
railroad terminal there. Mr. Mayo
had hoped to have the State of Flor-
ida act as host to her tourists, the free
orange juice drink being regarded as
a greeting quite likely to be appre-
ciated by the visitors. The terminal
company's- contract with concession-
aires was the factor which prevented
the Commissioner from putting his
original plan into execution. Mr.
Mayo, however, says he is determined
to find some way in which to serve
free juice to the tourists.


January 1, 1929


Page Six




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