Title: Florida clearing house news ..
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086639/00006
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: December 15, 1928
Frequency: semimonthly (irregular)
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00006
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
Librrfy Comp4.,
Bureau of Arig. Econ.,
U. S. Dept. of Arig.,
Washington, &. C.
" 2... ., ...FLORIDA
S DEC 2 192.

Official Publication of the
Representing More Than 10,000 Growers of Oranges and Grapefruit

10ents a Copy DECEMBER 5, 1928 I
$2.00 a Year DECEMBER 15, 1928 Number 6



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Trade Paper Advertising

Proofs of Copy Are Sent Shipper-Members
To Be Displayed in Their Packing Houses

CITRUS Florida, during the past
two weeks, has been keeping
abreast of the nation-wide ad-
vertising campaign launched last
month by the Florida Citrus Grow-
ers Clearing House Association.
Proofs of the various advertisements
now being carried in nearly 200
newspapers throughout the north
have been placed on display in many
of the packing houses of Associa-
tion shippers and are attracting con-
siderable attention. Proofs of sev-
eral of the different newspaper ad-
vertisements were mailed shipper-
members two weeks ago. Reproduc-
tions of several of these advertise-
ments may be seen on the front cover
of this issue of the NEWS.
The trade papers also are being
used freely this month, Florida's
citrus message hence going straight
to those middlemen who distribute
the fruit to the ultimate consumers.
The Kansas City Packer, the New
York Produce News, the Fruitmen's
Guide (all issued once a week) and
the Progressive Grocer (a monthly
magazine for the grocery trade) are
being used in the big campaign. Ad-
vertisements were run Dec. 14 in the
Packer and Produce News and other
advertisements will run Dec. 21, Jan.
11 and Jan. 18. The Fruitmen's
Guide will be used Dec. 21, Jan. 11,
Jan. 18 and Jan. 25 and the Progres-
sive Grocer will carry advertisements
in the January, February, March and
April issues.
The newspapers are being used
heavily this month, advertisements
having been carried in 200 papers on
eight different days to date and being
scheduled to run on four other days
the last half of this month. The
final insertions for the newspapers
will be on Dec. 20, this date being
the latest on which any direct re-
sults from the Christmas trade could
be expected. The papers, divided
into four groups, carry advertise-
ments this month as follows:
Dec. 4, 6, 11, 13, 18 and 20-
New York Journal, New York Daily
News, Chicago Tribune, Philadelphia
Bulletin, Boston Post, Buffalo News,
Detroit News, Cleveland Press, Pitts-
burgh Press, Cincinnati Times-Star,
Baltimore Sun and St. Louis Post-

Dispatch. The New York Sun has
the same dates with the exception
of Dec. 20.
Dec. 3, 5, 10, 12, 17 and 19-
New York World, Chicago Daily
News, Boston Globe, Buffalo Times,
Cleveland News, Cincinnati Post,
St. Louis Globe-Democrat and Pitts-
burgh Sun-Telegraph.
The following large group were
scheduled for Dec. 4, 11 and 18:
Alabama: Birmingham News, Age
Herald; Mobile Register & News
Connecticut: Bridgeport Post,
Telegram; Hartford Times; New
Haven Register; New London Day;
Norwalk Hour; Waterbury Republi-
can, American.
Delaware: Wilmington Journal.
Washington, D. C. Star.
Georgia: Atlanta Journal; Macon
Illinois: Aurora Beacon-News;
Danville Commercial-News; Decatur
Review; Galesburg Register-Mail;
Moline Dispatch; Peoria Journal-
Transcript; Quincy Herald-Whig;
Rockford Register-Gazette, Star;
Springfield State Register; Streator
Indiana: Elkhart Truth; Evans-
ville Courier, Journal; Ft. Wayne
News-Sentinel; Indianapolis News;
Logansport Pharos-Tribune; New
Castle Courier; South Bend Tribune;
Terre Haute Tribune; Vincennes
Commercial; Muncie Star; New Al-
bany Tribune.
Iowa: Burlington Gazette; Cedar
Rapids Gazette & Republican; Clin-
ton Herald; Davenport Democrat &
Leader, Times; Des Moines Register,
Tribune; Dubuque Telegraph-Herald,
Time-Journal; Fort Dodge Messenger
& Chronicle; Mason City Globe-Ga-
zette & Times; Muscatine Journal &
News Tribune; Waterloo Courier.
Kentucky: Ashland Independent;
Lexington Leader; Louisville Courier-
Journal & Times.
Louisiana: New Orleans Times
Maine: Portland Press-Herald,
Massachusetts: Attleboro Sun;
Brocton Enterprise; Fall River Her-
ald-News; Haverhill Gazette; New
Bedford Standard, Mercury; North

Adams Transcript; Northampton
Gazette; Pittsfield Berkshire Eagle;
Springfield Union, Republican, News;
Worceter Telegram, Gazette.
Maryland: Cumberland Times;
Hagerstown Herald, Mail.
Michigan Battle Creek Enquirer
and News; Bay City Times; Ann
Harbor Times-News; Benton Harbor
News-Palladium; Flint J o u r na 1;
Grand Rapids Press; Jackson City
Patriot; Kalamazoo Gazette; Lansing
State Journal; Muskegon Chronicle;
Saginaw News.
Missouri: Hannibal Courier Post;
Kansas City Star, Times; Joplin
Globe, News Herald; Springfield
Leader News.
New Jersey: Atlantic City Press,
Union; Newark News; Jersey City
Journal; Patterson Call; Trenton
Gazette, Time; Elizabeth Times.
New York: Albany Times-Union;
Binghamton Press; Elmira Adver-
tiser, Star-Gazette; Brooklyn Eagle;
Ithaca Journal News; Jamestown
Post; Kingstown Freeman; Newburgh
News & Beacon News; Rome Senti-
nel; Schenectady Gazette; Troy
Record; Utica Observer Dispatch;
White Plains Reporter; Watertown
North Carolina: Charlotte Ob-
server; Gastonia Gazette; Greens-
boro News; Rocky Mount Telegram;
Wilmington Star; Winston Salem
Journal, Sentinel.
Ohio: Akron Beacon Journal;
Canton Repository; Columbus Dis-
patch; Dayton News; Hamilton Jour-
nal; Lima News; Lorain Journal;
Ashtabula Star Beacon; Mansfield
News; Marion Star; Middletown
News-Signal, Journal; Portsmouth
Times, Sun; Springfield News, Sun;
Steubenville Herald-Star; Toledo
Blade; Warren Tribune-Chronicle;
Youngstown Telegram; Zanesville
Times Recorder, Signal.
Pennsylvania: Allentown Call;
Altoona Mirror; Bethlehem Globes
Times; Chambersburg Public Opin-
ion; Easton Express; Erie Dispatch-
Herald; Harrisburg News, Patriot;
Hazeltown Plain Speaker, Standard-
Sentinel; Johnstown Tribune; Lan-
caster New Era, Intelligence Journal;
Lebanon News & Times; Pottsville
(Continued on page 3)


December 15, 1928

Page Two


Association Takes

Step to Halt Fraud
N EW and somewhat untried as
the Clearing House may be, the
Association has however already
"bared its teeth" in the matter of
protecting its growers and shipper-
members from unfair tactics on the
part of unscruplous buyers.
Names obviously cannot be given
in any of the cases handled to date,
but at least two northern dealers
have felt the strength of the Clear-
ing House in instances where they
attempted to levy unjustifiable dis-
counts on Association shippers and
in one case even to refuse a car
which had been sent them in good
-faith.and -as a. bona fide. sale9 for
the Clearing House has provided
wisely for just such occurences.
In one of the cases referred to,
the northern buyer involved, upon
learning that the Clearing House had
gone into the matter apologetically
advised the Association in effect,
that there must have been some "mis-
understanding" and that they felt
certain that they could settle things
satisfactorily with the Clearing
House shipper in question. In all
likelihood the cases referred to will
be settled to the satisfaction of all
the parties. The ability of the Clear-
ing House to protect its members
is well illustrated here and Associa-
tion officials feel that these instances
will have a far-reaching effect in
that word of the affairs unquestion-
ably will spread in the northern mar-
kets and tend to warn any other buy-
ers of like calibre that "they'll have
to shoot square."

Uniform Discounts

for Small Oranges
A DOPTION of a new sales policy
by shipper-members of the
Clearing House in which a standard
discount on various sizes has been
placed in effect, is one of the bright
spots in the past fortnight's Asso-
ciation activities. The move was
taken at a meeting of shipper-mem-
bers held Nov. 30.
The new policy, known as the
"price-by-size" system of discount-
ing, is expected to materially in-
crease the demand for and conse-
quent sale of the small oranges
which are so abundant this season.
Individually the shippers will estab-
lish their own base price, the figure
being arrived at with due regard

Growers Interested
in Association Ads
KEEN interest in the Associa-
tion's advertising program is
being shown by laymen as well as
growers of Florida citrus fruit.
Many persons are watching their
"home-town" papers of the North
for Clearing House advertisements
while others are having an oppor-
tunity to see proofs of the adver-
tisements at their respective pack-
ing houses.
It is impracticable to send out
copies of all the advertisements to
the Clearing House membership.
so steps are being taken to en-
able all the growers to see these
advertisements. In addition to
display of the ads in Association
packing houses, the Clearing
House headquarters of course will
have copies of all advertisements
which may be seen by interested
growers. A bulletin board con-
taining proofs of practically all the
advertisements has been placed in
the first floor lobby of the De-
Witt Taylor building at the Asso-
ciation headquarters so that all
persons who enter the building are
greeted first by an impressive dis-
play of advertising messages about
Florida oranges, grapefruit and

given general market conditions. The
standardized discounts are figured
for sizes smaller than 200s, the dif-
ferentials following: 216s, discount
of 25 cents below base price; 250s,
75 cents below the base price and
288s, $1.25 below the base price.

Inspection Bureau

Is Proving A Boon
tion department is rapidly prov-
ing to be one of the most important
factors in the functions of the Asso-
While it was not generally expect-
ed that this department would be able
to do much more than carry through
an "educational program" during its
first year, the results have been far
different in that actual progress in
improvement of the grade and pack
has been made.
Harold Crews, in charge of the
work, spends most of his time in the
field working with his crew of thirty-
three men, checking up on their work

and helping the shippers solve prob-
lems that do not actually come with-
in the province of the inspectors
themselves. The shippers, almost to
a man, are cooperating one hundred
per cent with the department and are
cooperating with considerable en-
thusiasm. In fact many of the ship-
per-members of the Association have
come to so appreciate the work the
Inspection Bureau is doing for them
that they have requested Mr. Crews
to place a man permanently in their
packing house. This of course can-
not be done but the inspectors make
their visits as often as is humanly
possible, and the shippers are given
every practicable aid.
The trade has been quick to note
the work of the Bureau and many
shipper-members-have' been -so in-
formed by pleased dealers who no
longer are "buying pigs in a poke."
The need for just such a function
as the Bureau fills, is aptly pointed
out in another article in this issue
of the NEWS, A. B. Michael, Indian
River grower, declaring that the in-
spection work "is a necessary accom-
paniment or must precede any active
advertising for Florida citrus fruits
as a whole, for unless there be stan-
dardization of grade and pack, such
advertising cannot be expected to be
of any great value."

Use of Trade Papers
Is Aid to Advertising
(Continued from page 2)
Morning Paper, Republican; Scran-
ton Times; Shamokin Dispatch;
Reading Eagle; Wilkes Barre Record;
Williamsport Gazette and Bulletin;
York Dispatch.
Rhode Island: Pawtucket Times;
Providence Bulletin; Woonsocket
South Carolina: Greenville News,
Tennessee: Chattanooga News;
Knoxville News-Sentinel; Memphis
Commercial-Appeal; Nashville Ban-
Vermont: Burlington Free Press.
Virginia: Norfolk Ledger Dis-
patch; Richmond News Leader; Roan-
oke Times, World-News.
West Virginia: Bluefield Tele-
graph, Sunset News; Charleston Ga-
zette; Clarksburg Exponent, Tele-
gram; Huntington Advertiser, Her-
ald-Dispatch; Wheeling News.
Wisconsin: Beloit News; Green
Bay Press-Gazette; Oshkosh North-
western; Lacrosse Tribune & Leader
Press; Madison Capital Times; She-
boygan Press; Racine Journal-News.

Page Three

a December 15, 1928


A Frost Station at Work

HERE is what the much-discussed
thermograph or frost station
looks like, both the instrument itself
and the tiny house or "kennel"
which contains the instrument, being
The instrument consists of a wet
and dry thermometer, corrected, and
a recording point, operated by an
8-day clock mechanism, which graphs
the hourly temperature upon a roll
of ruled paper. Readings are taken
daily at 8 a. m. by the person in
charge of the station and are then
sent into the weather bureau at
Tampa, Jacksonville or Miami.
Several stations have been install-'
ed in the citrus belt, the instruments
having been placed at Winter Haven,
Elfers, Sarasota, Lake Garfield, Plant
City, Arcadia and several in the
Miami section. The stations are
placed in groves where actual tem-
perature conditions are most accu-
rately experienced. In case of cold
weather, approaching the danger
point, the person in charge of the
station promptly advises the weather
bureau in his territory, the bureau
then notifying the Clearing House.

Radio and Newspaper Publicity

Attracting Attention in North

HE advertising and publicity
campaign launched by the
Clearing H o u s e already is
awakening the northern trade and
consumers. A letter sent to mem-
bers of the Board of Directors and
Advertising Committee by Marvin S.
Knight, of the Erwin Wasey Com-
pany, tells how the campaign is be-
ing greeted in the north.
The letter follows:
"I am enclosing part of a tear
sheet (newspaper page containing a
write-up or advertisement) from to-
day's New York Herald Tribune
which contains a pretty fair example
of the publicity which we are se-
curing in behalf of Florida grape-
fruit and oranges.
"Publicity of this kind, as well as
health copy, is being sent to over
500 daily newspapers and over a
thousand weekly newspapers from
time to time. As a result of this
a steady flow of publicity on behalf
of Florida citrus fruits will be com-
ing through.

"We are very much gratified with
the immediate response to your ad-
vertising. From many sources word
has come back to us that the Clear-
ing House campaign is registering
with consumers in an unmistakable
way. We already have received more
than a thousand letters in response
to our radio broadcasting. You will
recall that in presenting the mat-
ter of broadcasting to you, we stated
that it would require some four or
five times on the air to get the cumu-
lative results desired, and now that
we have been able to secure a thou-
sand responses from only two broad-
casts we feel that our program is
right, and with the contemplated im-
provements from time to time, will
greatly increase the number of let-
ters which will be received.
"We would be very glad to have
you tune in each Friday from 5
o'clock to 5:30 o'clock and let us
know what you think of the pro-
grams as they are now going out."
(Continued on page 6)

L_ -"---- I I

Page Four

December 15, 1928


Growers Should Help Association,

Says A. B. Michael of Indian River

JUST recently returned to Florida
after' several months absence in
the North, A. B. Michael of Wabasso,
one of the foremost citrus growers
of the Indian River section, and re-
gional vice-president of the Ameri-
can Fruit Growers, Inc., expresses
himself as very much pleased with
the Clearing House as now organized
and functioning.
"For a long time," said Mr.
Michael, "I, along with other grow-
ers, have realized not only the de-
sirability but the necessity for set-
ting up some sort of central organ-
ization which -wouiT coordin ie -ana
unify the various selling activities
on behalf of the Florida Citrus In-
dustry. While recuperating at a
sanitarium in the North, following
a severe illness, I watched with great
interest this past summer the news-
paper reports concerning the progress
of organizing a Clearing House. I
greatly regretted my own inability to
participate along with other grow-
ers who were giving their time and
attention to this matter. However,
I feel that they who did labor for
the organization of the Clearing
House, and along with them all the
other growers of citrus fruits in
the State, are to be congratulated
upon the way the Clearing House
has finally been worked out, organ-
ized, and is now functioning under
the very capable management of J.
Curtis Robinson and his able corps
of assistants.
"It seems to me that it is now up
to me and to every other citrus
grower in the State to get squarely
behind the Clearing House with an
earnest and sincere support. We
have no right to expect miracles.
Particularly is this true during what
will be the first year of actual ac-
tivity, for it is going to take some
time to get a bit of business ma-
chinery as important and necessarily
as complicated as this functioning
upon the most efficient basis.
"My feeling is that if in this first
active season the Clearing House
should be able to do nothing more
than to fully develop the work of
the Inspection Department, that
service alone will be worth to the
industry more than the growers will
pay toward the Clearing House oper-
ations this season. Mr. Harold
Crews, who is at the head of this
Inspection Service, and whose job

it is to standardize grade and pack
for every packing house shipping
under the Clearing House super-
vision, is a very able man and fully
equipped by experience to handle
this work most satisfactorily. In se-
lecting him for this work, I believe
the Directors picked the best quali-
fied man in the State.
"My observation to date shows his
inspection reports are particularly
complete covering every operation
from picking the fruit until it is
loaded in the cars. These reports
going to the shipping agencies as
-well as to the general offices of the
Clearing House, afford a check up-
on the efficiency of the operations
of individual packing houses such as
we have never had before. Further,
the profit which should accrue to the
Florida industry from being able to
offer to the trade standardized grade
and pack from the great majority
of its packing houses, will be almost
incalculable. Also it is a necessary
accompaniment or must precede any
active advertising for Florida citrus
fruits as a whole, for unless there
be a standardization of grade and
pack, such advertising can not be
expected to be of any great value.


Curtail Picking
SHE readiness with which
Clearing House shippers fol-
low the Association's instructions
relative to easing up on grapefruit
shipments was well illustrated the
first of this month.
At the Nov. 30 meeting of ship-
per-members, the question of dis-
continuing the picking of grape-
fruit was discussed and it finally
was agreed to halt picking until
Dec. 5. Later this date was mov-
ed up to Dec. 7.
Evidence of the shippers' co-
operation then became apparent,
the following figures on shipments
for the first ten days of Decem-
ber showing how the grapefruit
shipments dropped off:
Dec. 1-153 cars; Dec. 3-164
cars; Dec. 4-87 cars; Dec. 5-
62 cars; Dec. 6-39 cars; Dec. 7-
32 cars; Dec. 8-28 cars; Dec. 10
-26 cars.

"Like every other grower who has
observed the work of J. Curtis Robin-
son since he took charge of the Grow-
ers and Shippers League of Florida
five years ago, I have entire confi-
dence in his ability to administer the
active affairs of the Clearing House,
and of his fairness at all times to
each and every one of the various
shipping factors involved in the oper-
I nations of the organization.
"It would seem as if Mr. Robin-
son's selection for this place was a
very happy solution of the problem
of management. He is rather in-
clined to make haste slowly but is
extremely accurate and painstaking
and is apt to carry the organization
through its early activities with a
minimum of mistakes.
ftemingly-the thin~a.hich.lknw
is most needed is wholehearted sup-
port of the Clearing House by every
grower and shipper member; and the
assumption of a personal responsibil-
ity by every member to carry on out-
side the work of enlisting more and
more growers as members. This
Clearing House is no one's private
affair. It is aimed to be of, for and
by the industry. as a whole. No
grower can continue in the business
of producing oranges or grapefruit
in Florida and fail to benefit through
the continued operation of the Clear-
ing House. That being the case,
each and every grower should be
not only willing but actually anxious
to perform his part. That can not
be done simply by paying the per
box assessment. Every grower
should not only be enrolled as a
member of the organization but
should be willing to look after its
affairs actively in his immediate vi-
cinity. The Directors and the Execu-
tive Officers have a big job. Those
functions which are peculiarly theirs
they may be relied upon to dis-
charge adequately, I believe. How-
ever, it is impossible for them to be
in every growing point in the State
and there is opportunity in every
community to inspire confidence and
enlarge the knowledge of the grow-
ers as to what the Clearing House
is aiming to accomplish.
"Already in the rapid slowing of
grapefruit shipments at what was a
very critical period, and in inducing
a restriction of small sized oranges
in the beginning of the season, the
Clearing House has accomplished a
good deal. By these actions it made
money for the growers. All of us
believe some such organization as the
Clearing House is needed and that
such an organization is capable of
(Continued on page 6)

December 15, 1928

Page Five



DECEMBER 15, 1928

Published Semi-monthly by the FLORIDA
SOCIATION, DeWitt Taylor Bldg., Winter
Haven, Florida.
Entered as second-class matter August 31,
1928, at the postoffice at Winter Haven, Fla.,
under the Act of March 3, 1879.
C. 0. ANDREWS . . .. .Orlando
E. C. AURIN ....... Ft. Ogden
TOM S. CARPENTER, JR Crescent City
J. C. CHASE . . .. .Orlando
J. A. GRIFFIN . . ... .Tampa
W. M. IGOU . ........ Eustis
R. E MUDGE . . .. Fellsmere
JOHN A. SNIVELY . .Winter Haven
J. T. SWANN . . . .Tampa
ALLEN E. WALKER. . Winter Haven
R. B. WOOLFOLK . . Orlando

Per Year: $2.00 Single Copies: 10c


December 11, 1928.
NE of the most important things
which the Clearing House was
expected to accomplish was the regu-
lation of the movement of fruit to
market, preventing breaking the
price by an over-supply. The Clear-
ing House found itself busily engag-
ed with the details of organization
when the active shipping season be-
gan and on this account has per-
haps been somewhat less effective
than it will be in future years. How-
ever, some good has been acco m-
plished along this line.
Early in November it was con-
cluded that the tangerine movement
was too heavy and that some fruit
was being shipped which was not
thoroughly matured. The Clearing
House therefore recommended a
slow-up in picking 'and a rigid ad-
herence to the practice of picking
for size and color. This operated
to reduce the movement somewhat
and stimulate the price. Later in
November, and on four separate oc-
casions between the 13th and 22nd,
recommendations were made to pick
both oranges and tangerines for the
larger sizes and for tree color.
The grapefruit situation later de-
manded special consideration and
after a thorough discussion at a
meeting held in Orlando on Novem-
ber 30th, orders were issued to dis-
continue the picking of grapefruit
from that date until December 5th,

provision being made, however, to
permit shipments on orders already
taken and the fruit already in the
packing houses. The restriction on
picking was then extended to the
morning of December 7th. As a re-
sult, the shipments of Clearing House
members for the days covered by this
regulation, were as follows:
November 30-135 cars.
December 1-153 cars.
December 3-164 cars.
December 4-87 cars.
December 5-62 cars.
December 6-39 cars.
December 7-28 cars.
You will note that the shipments
increased from November 30th to
December 3rd, but this was undoubt-
edly due to the accumulation of fruit
in the packing houses which had been
picked previous to the issuance of
the order.
The above will illustrate just how
the Clearing House expects to regu-
late the movement of fruit and if
such measures are as successful as
they have been in the instances
shown, the Northern trade will soon
get the impression that Florida ship-
pers are no longer intending to fol-
low the old plan of every man ship-
ping all the fruit that he can get into
his packing house without regard to
its effect on market prices. On the
contrary, the trade will realize that
the flood of fruit from Florida is
to be regulated in accordance with
the ability of the market to absorb
it at a reasonable price and they will
no longer have an opportunity to dic-
tate the prices to the shippers by
reason of the large supply of Flor-
ida fruit available, which has here-
tofore enabled them to pick and

Inability to detect all the methods
used in passing fruit and in keeping
green and immature fruit off the
market, Nathan Mayo, commissioner
of agriculture said recently, led him
to declare that a change in the
inspection law was the only solution
to the problem. He said he expected
to bring a recommendation to such'
effect before the directorate of the
Clearing House and through them
to the Operating Committee, this be-
ing the step necessary to have it
brought before the state legislature
for ratification in the form of a law
to protect the interests of the grow-
ers and shippers alike.

Radio and Newspapers
Are Getting Results
(Continued from page 4)
The clipping from the Herald
Tribune to which Mr. Knight refers,
reads as follows:
"After months of apples, grapes
and pears it is now time to consider
grapefruit. Florida is sending such
a quantity of this favorite break-
fast starter that there are bargains
not only in down-town markets but
at suburban stands and the best
quality can be bought at from 5 cents
to 15 cents apiece.
"In purchasing grapefruit the con-
sumer should remember that sizes
vary from 36 units to the box to
96 units and that the 46 to a box
variety is twice as large as the 80
a box specimen. In considering
price, therefore, one must take into
account size. Brightness of skin is
not the sole criterion of quality, for
grapefruit of equal juiciness may
be some gold, some brown. The
three commercial terms brights,
golden and russets, (the first being
the smoothest and most polished of
the lot)-give rise to many heated
arguments among experienced citrus
dealers as to which is the best. The
average unprejudiced taster, how-
ever, is likely to find the character-
istic tart flavor of the fruit under
any one of the disguises.
"For a large family or even for
an average size family, the Institute
(Herald Tribune Institute) suggests
buying an entire box of grapefruit
at this time of year.
"Other December fruit also of the
citrus family, are plentiful and mod-
erately priced-oranges, tangerines,
Satsuma oranges and the dainty
kumquat (the last-named at thirty-
five cents a quart) lady apples, at
forty cents a quart, Belgian hot house
grapes, at fifty cents a pound; alli-
gator pears at fifty cents apiece,
and pineapples at fifty cents each,
mean plenty of variety for this week-
end-some bargains, some luxuries."

Growers Should Help
Association in Work
(Continued from page 5)
being a real money maker for the
growers as a whole. Now that we
have such an organization set up and
actually functioning and with an ad-
vertising campaign already started,
it seems to me that it behooves us
all to get behind it; and to stay
behind it until it is a thoroughly suc-
cessful adjunct to our industry."

December 15, 1928

Page Six

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