Title: Florida clearing house news ..
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Permanent Link: http://ufdc.ufl.edu/UF00086639/00004
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: November 15, 1928
Frequency: semimonthly (irregular)
 Subjects
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00004
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
LibrarY C-fp
Bureau of Arig. Econ.,
U. S. Dept. of Arig., 1 2
ahington, * FLORIDA\.


CLEARING HOUSENEWS
Official Publication of the
FLORIDA CITRUS GROWERS CLEARING HOUSE ASSOCIATION
Representing More Than 10,000 Growers of Oranges and Grapefruit
Headquarters: WINTER H-VEN, FLORIDA

10 Cents aCopy NOVEMBER 15 1928 I
$2.00 a Year NOVEMBER 15, 1928 Number 4






Page Two


FLORIDA CLEARING HOUSE NEWS


Association Faces Gigantic

Shippers Determined to Obtain Fair Prices
Despite Tremendous Crop Moving to Markets


November 15, 1928




Task


W ITH full realization of the
tremendous difficulty in
properly marketing the state's
citrus crop this season, officials of the
Clearing House, working hand in
hand with the Operating Committee
upon whom falls most of the burden,
are setting about their tasks de-
termined to solve the marketing
problem and to obtain for the grow-
ers the best return possible under
present conditions.
There has been no tendency of
either shipper-member or Clearing
House official to throw up any price
"bug-a-boo" or to claim that good
prices are out of the question this
season. Most growers in the state
realize, it has been made evident,
that the state's large crop now mov-
ing to the consumer must compete
with a bumper crop of California
citrus. This in itself is calculated to
make difficult the profitable market-
ing of Florida oranges and grape-
fruit but the problem has served
merely to make the shippers that
much more determined to "beat the
opposition" if it is humanly possible.
In view of the possibility that some
growers are not fully informed as to
the magnitude of the problem con-
fronting the Clearing House, Gen-
eral Manger Robinson recently is-
sued a statement explaining the
problem somewhat in detail and
pointing out the manner in whichh the
shipper-members are endeavoring to
cope with it. "Both growers" and
shippers must weigh carefully and
take into consideration," Mr. Robin-
son said, "all of the facts confront-
ing us. Our crop will meet in the
markets as competition the largest
orange crop California ever has pro-
duced. It has been estimated that
the western state will market from
69,000 cars to 72,000 cars,--consid-
erably more than this state's entire
citrus output. Last season California
shipped about 47,000 cars which
means that this season's crop will be
about TO per cent larger than that
of last year.
"Last year Florida shipped 20,500
cars while the estimated crop for
this season will be 31,000 cars of
oranges or about 50 per cent more
than during 1926-27. So, consider-


ing the crops of both states, there is
a total increase of about 50 per cent
in the number of oranges or more
than 100,000 cars which must be
consumed in the north this winter
and next spring.
"None of us have forgotten the
bumper crop of 1923-1924 and its
low price levels. It will be recalled
that Florida that season shipped
something like 33,000 cars of
oranges. California, the same sea-
son, shipped 47,000 cars, the total
for the two states being 80,000 cars.
This season the problem confronting
us is that of marketing some 20,000
cars more than was handled in 1923-
1924, or an increase of about 25
per cent.
"The brighter side, of course, is
that the markets have been under-
going a really valuable and effective
educational period in regards to cit-
rus fruit. Medical authorities have
been advocating citrus fruit for
health and there has been consider-
able advertising done of both Cali-
fornia and Florida citrus. The re-.
suit has been that the desire for this
fruit has been greatly stimulated
and consequently I personally feel
rather optimistic. In view of the or-
ganization of the Clearing House,
with its potential power to both in-
crease the consumer demand for
our fruit and to help its orderly
marketing, there is little reason to
fear a repetition of the disaster
which struck the growers during
1923-1924.
"Relative to the season of four
years ago, it will be remembered that
the distribution of Florida's citrus
crop was decidedly "ragged." Ship-
ments that year ran high one week
and low the next. Some markets
were glutted while others were beg-
ging for fruit. As I see it, the
problem facing the Clearing House
Association and its shipper-members
is that of regulating the supply in a
systematic manner, particularly dur-
ing the normal peak movement of the
season, so as to make the widest dis-
tribution possible and avoid the
glutted market of past years.
"We have arranged for our ship-
per-members to furnish the Associa-
tion every Saturday with a careful


estimate of their prospective ship-
ments for the following week so that
we can foresee the intentions of all
fellow-shippers who may have indi-
cated a tendency toward over-ship-
ment. Part of this will be corrected
automatically. We already have had
a demonstration of the response of
our shipper-members to the Asso-
ciation's recommendations when indi-
cations pointed to a too-heavy ship-
ment the following week.
"Several report forms have been
adopted by the Operating Commit-
tee and have been placed into use
by the shipper-members. These re-
port forms will enable the Clearing
House Association to know at all
times the exact condition of the mar-
ket and how and in what volume the
fruit is moving north.
"The Clearing House will keep in
close touch with the large operators
in California so as to anticipate the
probable movement from that state
as well as from Florida. It is evi-
dent that considerable benefit can
be realized from friendly coopera-
tion with our western neighbors ii.
-the mutual problem of supplying the
markets with as even a distribution
as is possible. I personally believe
that if this question is handled prop-
erly, as is quite possible under our
Clearing House manner of function-
ing, that it will be far easier to
maintain the trade's confidence be-
cause it will have a tendency to
stabilize prices along a fair level
throughout the season. This feature
alone appeals to me as being worth
a great deal to Florida growers and
for that matter to the dealers up
north as well.
"In the last analysis, however, and
in the face of all we may be able to
accomplish in the way of orderly
marketing and distribution, growers,
shippers and the public at large, in
a season such as is confronting us
this year with a combined crop from
Florida and California 50 per cent
larger than last year's, must not ex-
pect the impossible. All must un-
derstand also that there will be no
agreements as to price, but shipper-
members will be informed daily of
the combined composite price being
(Continued on Page Five)






FLORIDA CLEARING HOUSE NEWS


Association's Advertising

Program Getting Under Way


T HE Florida Citrus Growers
Clearing House Association's
$250,000.00 national advertis-
ing campaign gets under way the
20th of this month with a broadside
of newspaper advertising spread
throughout the territory east of the
Mississippi river. Announcement
of the introduction of the campaign
was made early this month following
a meeting Nov. 1, of members of the
advertising committee of the Asso-
ciation with Marvin S. Knight, Er-
win, Wasey & Co., representatives.
The advertising at the beginning
of the campaign will be confined for
a few weeks to small town territory
in the Southern States and in those
states removed from the Eastern sea-
board. This part of the campaign
will be directed at those points where
the bulk of the fruit has gone for
the pre-holiday trade. The amount
of the advertising to be done in the
newspapers throughout this belt is to
be governed by the reports of the
United States Department of Agri-
culture which will show the amount
of fruit which has been absorbed by
the towns in question in past years.
The first of the magazine color ad-
vertisements for grapefruit will prob-
ably appear in the February issues
of the Ladies' Home Journal and
True Story, two magazines with
termendous circulation in the homes.
This first advertisement will be cap-
tioned "Protect Health With Florida
Grapefruit," and will represent in
citrus advertising what really is the
first grapefruit educational advertis-
ing.
In one of the January issues of the
Saturday Evening Post, the advan-
tages of Clearing House citrus fruit
will be told by means, of a two-page
advertisement in color. Following
this introduction three black and
white advertisements will be run in
the Post in February and March, tell-
ing Post readers of Florida grape-
fruit. Black and white advertise-
ments, two-thirds of a page in size,
will be run in True Story during
March and April also.
The black and white newspaper
advertisements will hammer on
Clearing House oranges, the mes-
sages of course being carried right
to the door step of the potential
consumers in towns where the Flor-
ida orange already is known. Some


of these advertisements stress the
value of the Florida orange in its
health-giving qualities while others
emphasize the extra juice and ex-
cellent flavor. Captions of some of
these advertisements read as follows:
"Extra Juice Makes Them The
Best Buy."
"The Juiciest Orange of All."
"There's Extra Juice in Florida
Oranges."
"Famous As a Juice Orange."
"Buy Florida Oranges and Get the
Extra Juice."
"Sweet and Rich and Full of
Juice."
"There's Health in Florida
Oranges."


Government's Market

Service is Started

HE Government's market news
service was made available to
the Clearing House members this
month with the inauguration Nov. 13
of the daily report. The work is in
charge of Mr. H. F. Willson, local
representative of the United States
Department of Agriculture.
The service, which is free to all
growers desiring it, includes a daily
report on the shipments of all va-
rieties of fruit as to number of cars,
arrivals in the most important mar-
kets, diversions of cars, weather con-
dition in the various markets and
similar information which gives at a
glance the daily movement of citrus
fruit.
While the service is free to the
growers, Mr. Willson said that the
growers should make a direct request
for the information by writing either
the Clearing House Association or
Mr. Willson himself.

A New York firm, claiming to
have a process for utilizing waste
citrus fruit contemplates opening a
manufacturing unit in some citrus
producing section of Florida, accord-
ing to press reports from Fort Pierce.
The concern states that by its pro-
cess, drops, mis-shapen and other
unsaleable oranges and lemons can
be converted into a dry powder con-
taining all the original flavor and
food value without the use of any
preservative except cane sugar.


Pick With Care

for Tangerines

F THE plans of the shipper-mem-
bers of the Clearing House are
carried through as desired, tangerine
prices this season will do none of the
slumping they have been known to
do in past years.
At a meeting of shipper-members
of the Association, held Oct. 30, in
Winter Haven, the Operating Com-
mittee was requested to issue a sug-
gestion to all shippers in the state,
including non-members of the Asso-
ciation, urging that extreme caution
be used in picking tangerines this
season. In detail the plan advocated
discontinuing the former practise of
picking tangerines for size- only, sug-
gesting instead that first pickings be
for both size and color, spot picking
carefully in order to leave the green
tangerines on the trees for second or
third pickings.
Following the meeting of the ship-
per-members, the Clearing House
made public the suggestion, the state-
ment reading as follows:
"If first pickings of tangerines are
supervised closely, and all shippers
pick for 168s and larger, seeing to it
that only fruit showing some color
on the trees is picked, it will be pos-
sible to bring out a splendid color
on such fruit without holding it in
the coloring rooms an excessive
length of time. If the first ship-
ments of tangerines show up well for
color and size and are reasonably
good as to taste, they will make the
right kind of impression on both the
trade and consumers and the fruit
will win the right sort of a start.
"However, if the tangerines are
full green when picked, they will be
a sickly color when shipped and
obviously will not sell well when they
reach the market. Furthermore if
shippers pick regardless of size and
include small and unattractive and
poor-quality fruit, they not only will
bring a poor price but will give the
tangerine a black eye and lower the
value of future shipments."

Nathan A. Mayo, State Agricul-
tural Commissioner, has taken direct
charge of the State Inspection Bu-
reau's headquarters at Winter Hav-
en, J. Hinton Pledger handling other
work at the Tallahassee office. Mr.
Mayo said he is anxious to get in as
close touch with the growers and
shippers as is possible and with this
in view, relieved Mr. Pledger at the
inspection offices.


Page Three


November 15, 1928






FLORIDA CLEARING HOUSE NEWS


Robinson's Selection is Lauded

Appointment of General Manager is Signal
for Congratulations from all over Country


(By Executive Committee of Operat-
ing Committee)
HE selection of J. Curtis Robin-
son as general manager of the
Clearing House Association has
been greeted generally throughout
the state with much approval. Both
the press of the state and individuals
in Florida, and even out of the state,
have been quick to voice their pleas-
ure at the appointment and to offer
their assistance and cooperation to
Mr. Robinson and the Association.
Telegrams and letters of congratu-
lation poured into the Association's
offices from every part of the coun-
try, railroads, shipping organizations,
fruit and produce organizations,
newspapers, magazines, and many
others being included in the lengthy
list of well-wishers.
At the offices of the Association
many growers have called in person
to congratulate Mr. Robinson and
to offer their support and coopera-
tion while the Directors Advisory
Committee (formerly known as the
Committee of Fifty), at its meet-
ing in Vero Beach, Nov. 9th, passed
a resolution pledging its support and
cooperation to the new general man-
ager.
Some of the letters and telegrams
received at Association headquarters
are re-printed herewith either in
part or in full, and are as follows:
James E. Calkins, attorney, Miami:
"I desire to congratulate you on be-
ing appointed manager of the Florida
Clearing House. I believe that they
have selected the best man in the
state for this position and I know
that you will make a success of your
work."
B. C. Prince, freight traffic mana-
ger, Seaboard Air Line R. R., Nor-
folk: "Kindly accept my congratu-
lations and good wishes over your se-
lection for General Managership of
the Clearing House Association. Cer-
tainly you have my very best wishes
at all times."
Harold Colee, manager public rela-
tions department, Florida East Coast
R. R., St. Augustine: "Please ac-
cept my congratulations upon your
appointment as General Manager of
the Florida Citrus Growers Clearing
House Association. I am very happy
to learn of your selection in this im-


portant capacity, and want to assure
you that if there is anything that I
can do to assist you in any way, I do
sincerely hope that you will be good
enough to command me."
Wilmer Sieg, California Vineyard
Growers Association, San Francisco:
"Warmest congratulations and many
hopes for your success."
R. G. Partridge, assistant to presi-
dent, Fruit Dispatch Co., Chicago:
"I have just seen notice of your ap-
pointment as General Manager of
the Florida Citrus Growers Clearinp
House Association. This is fine and
I wish you all success."
C. V. Noble, Agricultural Econom-
ist, Agriculture Experiment Station,
Gainesville: "Just a line to con-
gratulate you on taking up your new
work with the Clearing House Asso-
ciation."
R. G. Phillips, secretary, Interna-
tional Apple Shippers Ass'n., Roches-
ter, N. Y.: "Please accept my hearty
congratulations and all kinds of good
wishes for your success."
E. S. Briggs, manager-secretary,
American Fruit & Vegetable Ship-
pers Ass'n., Chicago: "Congratula-
tions upon your appointment as Gen-
eral Manager of the Clearing House
Association. If we can be of any as-
sistance to you please feel free to
call upon us."
Forrest A. Lord, Publisher, THE
FLORIDA FARMER, Jacksonville:
"I want to sincerely congratulate
you upon your appointment as man-
ager of the Clearing House."
B. F. Livingston, Perishable Traf-
fic Agent, Pennsylvania R. R., Phil-
adelphia: "Want to extend my
heartiest congratulations and any
time we can be of any service to
you, call upon us."
S. L. Frisbie, Editor, THE CIT-
RUS INDUSTRY, Tampa: "I want
to congratulate you, the Florida Cit-
rus Growers Clearing House Asso-
ciation, Florida citrus growers, and
the shippers of the Florida citrus
fruits, on the action of the board of
directors of the Clearing House As-
sociation in unanimously selecting
you as general manager."
Charles Barham, vice president
and traffic manager, The Nashville,
Chattanooga & St. Louis R. R., Nash-
ville: "In a report from Mr. Grady


received today, I learn of the success
of the efforts to form a citrus grow-
ers clearing house, and I am de-
lighted to learn that you will be at
the head of this organization."
H. E. Poronto, vice president, The
Union Stock Yard & Transit Co.,
Chicago: "I want to be among the
first to extend to you my hearty con-
gratulations and all good" wishes."
W. D. Skinner, assistant to vice
president, Union Pacific System,
Omaha, Neb.: "I am just informed
of your recent appointment to your
new position. I congratulate you
very heartily. I am sure you will do
your part as you have always done
before."
J. R. Crenshaw, traffic manager,
American Fruit Growers, Inc., Or-
lando: "Congratulations on your ap-
pointment. Of course you know if
I can ever be of assistance in any
way, you have only to call on me."
C. C. Commander, general man-
ager Florida Citrus Exchange, Tam-
pa: "The Florida Citrus Exchange
congratulates you on your election as
general manager of the Florida Cit-
rus Growers Clearing House Asso-
ciation and hereby pledges to you its
unqualified support and fullest co-
operation. When this organization
can assist you in any way, do not fail
to call upon us."
J. B. Crawford, assistant general
manager, Pacific Fruit Express Co.,
Chicago: "I have noted in the CHI-
CAGO PACKER, issue of Oct. 27th,
your appointment as General Mana-
ger of the new Citrus Clearing House
Association, and desire to extend my
sincere congratulations. I know you
will not hesitate to call on me at any
time that I can be of assistance to
you personally."
E. R. Oliver, vice president,
Southern Railway System, Washing-
ton, D. C.: "I want to extend my
congratulations upon your election as
General Manager of the new organ-
ization and assure you of our co-
operation in every consistent way."
J. A. Warman, manager, Peshastin
Fruit Growers Ass'n., a growers co-
operative association, Peshastin,
Wash.: "Noticed by paper your ap-
pointment. Contgratulations and
best wishes for success."


November 15, 1928


Page Four





FLORIDA CLEARING HOUSE NEWS -


Committee of "50" Pledges

Help to J. Curtis Robinson


A PLEDGE of support for J. Cur-
tis Robinson, General Manager
of the Clearing House, election of
W. M. Reck as permanent chairman
to succeed Allen E. Walker, former
chairman and the election of four
vice-chairmen, featured the second
monthly meeting of the Directors'
Advisory Committee (formerly the
Committee of Fifty) at the meeting
held Nov. 9 at Vero Beach.
The election of Mr. Reck as perma-
nent chairman followed receipt and
acceptance of the resignation of Mr.
Walker and the action by the Com-
mittee in passing a resolution of ap-
preciation of Mr. Walker's work for
the Clearing House.
Two other resolutions passed by
the Committee stressed in one, the
importance of "full, prompt and reg-
ular publicity of all the business of
the Board, Operating Committee and
any other organization of the Clear-
ing House management," and in the
other pledged the support of the
Committee to the shippers in their
efforts to make the Association a
success.
A. C. Brown, member of the Di-
rectors' Advisory Committee, of
Vero Beach, had made lavish prep-
arations and arrangements for the
entertainment and convenience of
the Committee members and won
from the members many expressions
of approval and gratitude. The Com-
mittee was welcomed to Vero Beach
by Mayor McWilliam and Secretary
Thatcher of the Chamber of Com-
merce.
The four vice-chairmen elected to
the Committee are A. C. Brown,
Vero Beach; J. D. Clark, Waverly;
R. P. Burton, Emerelda and J. C.
Morton, Auburndale.
Following are the resolutions
passed by the Committee:
Resolution: Judge Walker; re-
solved by the Growers Advisory
Committee in regular monthly ses-
sion at Vero Beach, Fla., Nov. 9,
1928, that we regretfully accept the
resignation of Judge Allen E. Walker
as Chairman of this body. We feel
that the citrus growers of Florida
owe Judge Walker a debt of grati-
tude.
"We hereby create expressly for
Judge Walker the honorary office of
Past President of the Growers Ad-


visory Committe as a slight token
of appreciation and regard.
"We also direct our Secretary to
convey to Judge Walker this resolu-
tion in person."
Endorsement of Manager Robin-
son: "The Board of Directors hav-
ing elected J. Curtis Robinson Mana-
ger of the Florida Citrus Growers
Clearing House Association, We, the
Growers Advisory Committee, in
regular monthly session at Vero
Beach, Fla., Nov. 9, 1928, hereby
pledge to give Mr. Robinson and his
administration as Manager our
hearty support in carrying out the
purposes for which the Clearing
House was organized.
"We earnestly recommend to Mr.
Robinson a policy of publicity as to
his plans and acts and those of the
Clearing House as the only proper,
safe and sure way of securing and
holding that basis of confidence
among all parties, without which the


Association Faces Gigantic
Task
(Continued from Page Two)
realized. With a cordial and co-
operative attitude existing between
the shipper-members of the Associa-
tion, it is believed that all useless
price cutting will be eliminated.
"The Clearing House has come
into existence in a year needing cor-
rective measures more than ever has
been the case and under conditions
which may cause more dissatsisfac-
tion and criticism than would have
been the case in the past. Unless all
of the facts connected with our dis-
tribution problem are carefully and
fully considered, this criticism and
dissatisfaction may easily prove real-
ly harmful. For this reason I want
to explain to our grower-members--
and our shipper-members too-why
the fullest cooperation and faith in
our Association is necessary this
year.
"Our standardization of grade and
pack, the advertising program and
our plan for cooperation in the dis-
tribution of this large crop. will
mean the establishment of confi-
dence on the part of the buying
trade. This obviously will be bene-
ficial and should be reflected in the
returns received for this season's
fruit."


Clearing House cannot and will not
be a success."
Resolution for Publicity: "Be it
resolved by the Growers Advisory
Committee in regular monthly ses-
sion at Vero Beach, Fla., Nov. 9,
1928, that we go on record as favor-
ing and recommending full, prompt,
and regular publicity of all the busi-
ness of the Board, Operating Com-
mittee and any other organization of
the Clearing House management and
that no important action, affecting
the management and running of the
Clearing House be taken without giv-
ing publicity of the same to the
growers through the semi-monthly
bulletin or the public press or both.
The thought is that the growers have
the right to be so informed and it
was clearly understood in the cam-
paign that they should be so in-
formed."
Resolution as to the Executive
Committee: "The Growers Advisory
Committee, in regular monthly ses-
sion at Vero Beach, Fla., Nov. 9,
1928, has reviewed the work of its
Executive Committee from its ap-
pointment Oct. 3, 1928, and hereby
approves the same. It recognizes the
time and money the Executive Com-
mittee is obliged to devote to the
work in hand and appreciates the
same."
'Shippers Resolution: "Be it re-
solved by the Growers Advisory
Committee in regular monthly ses-
sion at Vero Beach, Fla., this 9th
day bf November, 1928, that we give
the Shippers now in the Clearing
House acting through their Operat-
ing Committee our loyal support in
all honest efforts to make the
Clearing House a success."

Jesse Rice who has been connected
with .several Pittsburgh railroads,
has been employed in the offices of
the Growers and Shippers League of
Florida, at Orlando as traffic mana-
ger to assist Mr. J. Curtis Robinson.
Mrs. J. B. Hunter has been made as-
sistant to the secretary. She has
been with the League for four
years.

Earl Delaney, farmer and fruit
grower of the Silver Palm section,
is to set out a new ten-acre grove
in citrus.

Mrs. Henrietta S. Denmark, grow-
er of Highlands, near Lakeland, re-
cently sold her 10-acre grove of 12-
year-old trees, to Albert Holm of
Canada. Mr. and Mrs. Holm will
make their home on their grove.


November 15, 1928


Page Five





FLORIDA CLEARING HOUSE NEWS


FLORIDA
CLEARING HOUSE NEWS
NOVEMBER 15, 1928
Published Semi-monthly by the FLORIDA
CITRUS GROWERS CLEARING HOUSE AS-
SOCIATION, DeWitt Taylor Bldg., Winter
Haven, Florida.
Entered as second-class matter August 31,
1928, at the postoffice at Winter Haven, Fla.,
under the Act of March 3, 1879.
DIRECTORS
C. O. ANDREWS .. ..... Orlando
E. C. AURIN . . .. .Ft. Ogden
TOM S. CARPENTER, JR Crescent City
J. C. CHASE . . .. Orlando
J. A. GRIFFIN ...... Tampa
W. M. IGOU . . . .. .Eustis
R. E MUDGE . . ... .Fellsmere
JOHN A. SNIVELY . Winter Haven
J. T. SWANN ........ Tampa
ALLEN E. WALKER. . Winter Haven
R. B. WOOLFOLK . . . Orlando
SUBSCRIPTION RATES
Per Year: $2.00 Single Copies: 10c


Dr. Newell Visits

California Growers
DR. WILMON NEWELL, dean of
the College of Agriculture, di-
rector of the Experiment Station and
Agricultural Extension Division and
commissioner of the State Plant
Board, left here the first of the month
for Riverside, Calif., where he will
deliver two addresses.
SAt the special invitation of G. H.
Hecke, director of the California
State Department of Agriculture, Dr.
Newell spoke at the annual meeting
of the county horticultural commis-
sioners of that state on Nov. 7. His
subject was "Horticultural Inspec-
tion." On Nov. 8, he delivered a
talk at the annual California farm-
ers' and fruit growers' convention on
the subject of "The Citrus Canker
Menace."
In connection with his talk on
citrus canker, Dr. Newell showed a
two-reel motion picture of the citrus
canker inspection and eradication
work in Florida as carried on by the
State Plant Board.
Dr. Newell also looked into a num-
ber of matters relating to plant
quarantine, citrus culture, etc., and
conferred with California officials on
several questions of interest and
importance in both Floridla and Cali-
fornia. He is expected to return
home about Nov. 20.

A Norwegian candy manufactur-
ing concern, the Niels Hobaek and
Company, of Larvik, Norway, is re-
ported to be seeking quotations on
oranges for early delivery to that
country.


The board of governors of the St.
Petersburg Chamber of Commerce
recently passed a resolution, accord-
ing to the St. Petersburg Times, fa-
voring a tariff to protect Florida
fruits and vegetables. The resolu-
tion, sent to the two Florida sena-
tors and members of the House of
Representatives, urged the congress-
men individually and collectively to
work for a tariff on all fruits and
vegetables produced in Florida which
would guarantee growers of the
state against competition from cheap
labor in Mexico and the islands south
and east of Florida.


Further facilities for the handling
of the Clearing House business has
just been provided the Association's
headquarters in the adding of an ex-
tra train for connection with the
A. C. L. main line north to Jackson-
ville. Additional mail and express
service is thus provided. Improve-
ment of train service has followed
closely other public utilities in add-
ing efficiency to the Clearing House
operating machinery. Both the tele-
phone and telegraph service has
been improved so that now the rest
of the citrus belt is in remarkably
close touch with the Clearing House
headquarters.



Oppose Higher Rates

On Mixed Shipments

HE Growers and Shippers League
of Florida, having succeeded in
temporarily blocking a move by the
railroads to 'increase the minimum
on mixed cars from 24,000 pounds
to 32,000 pounds, will appear before
the Interstate Commerce Commis-
sion at a hearing called for Dec. 20
at Jacksonville.
J. Curtis Robinson, secretary-
manager of the League, probably will
represent the League and the grow-
ers at the hearing.


Mitchell D. Price, owner of
"Quail Roost" estate at Miami, is
setting out 22 more acres of Valen-
cias, tangerines and miscellaneous
fruit. These trees will replace those
destroyed by the August storm,
which wiped out all but some 300
trees, according to the press reports.
An extensive spray irrigation sys-
tem also is being installed. Quail
Roost was formerly owned by C. M.
Brown.


U. S. Enlarging

Foreign Market

NCLE SAM has undertaken to
enlarge the foreign markets for
American fruits and an eight-month
program inaugurated to carry out a
plan initiated by the bureau of agri-
cultural economics, the United States
Department of Agriculture an-
nounced recently.
In addition to a study of existing
and prospective European market for
American fruits, arrangements are
to be made for the securing of more
frequent and more inclusive market
and crop reports on fruits in Europe.
Milton J. Newhouse for four years
manager of the North Pacific Prune
Growers Exchange has been given a
special appointment by the bureau
for a period of eight months to car-
ry out the bureau's program. Mr.
Newhouse will investigate the market
problems of the various American
co-operative associations which
handle fruits in the markets of the
United Kingdom, Germany, France,
Belgium, Netherlands and Scandina-
via.
He will niake a survey of the
present and future market potential-
ities and market methods and prac-
tises.
The study will be extended to the
fruit producing areas in Southern
Europe, particularly Jugoslavia,
France, Italy and Spain, to de-
termine the competition which the
American co-operative associations
as well as the other marketing agen-
cies may expect in the future. Mr.
Newhouse will be abroad about six
months during which time he will en-
deavor also to arrange for more fre-
quent and perhaps somewhat more
inclusive market and crop reports as
they pertain to fruits in Europe. The
bureau's program has been arranged
in response to the demands from co-
operatives and other marketing agen-
cies that such fruit information be
provided.

Ben Connors of Bartow, represen-
tative of the Lyons Fertilizer Com-
pany, has built a home in Babson
Park where he will make his sum-
mer residence.

H. M. L. Gower, prominent south-
ern horticulturist of Oxford, Ga., re-
cently purchased a 20-acre tract in
Fort Myers for use as a winter farm
for the growing of tropical and sub-
tropical fruits.


November 15, 1928


Page Six




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