Title: Orange blossoms
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086633/00124
 Material Information
Title: Orange blossoms
Alternate Title: Orange blossom
Physical Description: 25 v. : ill. ; 28 cm.
Language: English
Creator: Florida Citrus Production Credit Association
Publisher: Florida Citrus Production Credit Association,
Florida Citrus Production Credit Association
Place of Publication: Orlando Fla
Publication Date: September 1967
Frequency: irregular
completely irregular
Subject: Oranges -- Marketing -- Periodicals   ( lcsh )
Oranges -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1, (May 1942)-v. 25, no. 8 (Nov. 1967).
Numbering Peculiarities: Vol. 16 repeated in numbering.
 Record Information
Bibliographic ID: UF00086633
Volume ID: VID00124
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 45618176
lccn - sn 00229153

Full Text

orange n

VOLUMES Number 7


So it isn't spring . .

but everyone likes a New Look
now and then
and that's just what we're up to
Production Credit Association.
We still show
the dependable PCA oval, emblem
of our branch of Farm Credit;
but we're also
proudly identifying
our corporate insignia with CITRUS-
the modernized version
of the citrus tree
constant updating of our operations;
the stalwart tree
the dependability of Production Credit;
the orange and green spell
CITRUS, the industry we serve.
New Masthead for "Orange Blossoms"
New letterheads to speak for us
through the mail;

New Keynote:





rllAUSiS Ir i)T S PI M u A

General Manager Tom Campbell, Jr. "picks" the new trade-
mark for Florida Citrus PCA.
Core of our new look at Florida Citrus PCA, just
as it is the heart of the industry, is the citrus tree.
Money flows two ways around this Florida giant-
credit from Florida Citrus PCA provides many of the
dollars used to produce citrus, and returns from mem-
bers' citrus crops repay these loans.
Under the banner "money to grow on" the Asso-
ciation presented its new corporate image by means
of a colorful lobby display during the Citrus Institute
at Camp McQuarrie.
"This new look," explains Mr. Campbell, "is our
counterpoint to the industry-wide emphasis on in-
creased marketing. Just as citrus incentive programs
have encouraged growers and processors to seek new
markets, \e too have felt the need to expand our sell-
ing efforts."


It all adds up:

I d~t S oS ]:


Lorin T. Bice

Change admittedly is a rule of
the times. This does not always
involve changing faces or forms;
sometimes change is rather a mat-
ter of growth-growth in knowl-
edge and understanding, growth in
stature before men. This may well
be a description of the man who is
our September "Neighbor"-Lorin
T. Bice, h a vi n g kept pace with
changing times by his personal
growth. His fellow neighbors in
Florida and nationally in Farm
Credit consider his membership on
the Federal Farm Credit Board to
be a well-earned mark of this

Citrus First . .
The slate of Mr. Bice's activities
reaches like a several-runged lad-
der from small early beginnings in
1924 at Florence Citrus Growers
Association, where he worked in
various capacities learning the op-
eration until he became House
Foreman. In 1935 he went with
Haines City Citrus Growers Assn.
as its manager for 8 years, then
to Lake Hamilton Citrus Growers
Assn. as executive vice-president
and general manager for 9 years.
Aside from employment in citrus
organizations, Mr. Bice has been
an active member of West Coast
Growers Assn. since its organiza-

tion, serving continuously on its
Board of Directors. His interest
in citrus remains active with ap-
proximately 250 acres of grove in
Polk and Lake counties.

Add Farm Credit
Lorin Bice became acquainted
with Farm Credit in 1935 when,
as general manager, he negotiated
what was the 33rd loan for the
Columbia Bank for Cooperatives,
made to Haines City Citrus Grow-
ers Assn. Mr. Bice then became
personally acquainted with pro-
duction credit associations and the
role they play in Farm Credit with
individual growers. In 1945 he
was elected a director of Florida
Citrus Production Credit Associa-
ton, serving for nearly 18 years.
Simultaneously for 10 of these
years he was on the Board of Di-
rectors of the Federal Land Bank
Association of Lakeland, which
provides long term credit for the
individual growers.
With this background at the
"grass roots" level in the three
branches of Farm Credit services,
the appointment of L. T. Bice to
the District Board for the Third
Farm Credit District covering the
states of Florida, Georgia, North
and South Carolina, was logical

progression in his growth. He was
a member of this District Board
for 7 years, and for more than
half of this time he also served on
the Board of Directors of the Cen-
tral Bank for Cooperatives in
Washington, D. C.

On To The National Level . .
Handsomely displayed on the
paneled wall of Lorin Bice's office
at his home in Haines City is an
official document signed by the late
President John F. Kennedy pro-
claiming Mr. Bice's appointment
to the Federal Farm Credit Board,
the highest administrative body in
the Farm Credit system. Each of
the 12 districts in the country se-
lects a director to serve a six-year
term on this Board and a thir-
teenth director is the representa-
tive of the Secretary of Agricul-
ture. In the original nomination
ballot, Mr. Bice was the nominee
of all three branches PCA's,
Bank for Cooperatives, and
FLBA's; since each bank must
have a separate nominee, Mr. Bice
chose to accept the nomination of
the Federal Land Bank associa-
tions. Nomination within a dis-
trict is subject to appointment by
the President of the United States
and ratification by the Senate, all


L. T. Bice (left) is shown chatting with Farm Credit's good
friend Spessard Holland.

R. A. Darr, President of both the Federal Land Bank Assn.
of Columbia and Federal Intermediate Credit Bank of Colum-
bia, presents Mr. Bice with specially minted medallion in
observance of 50th anniversary of Federal Land Bank System.

of which culminated in July of
1963 for Mr. Bice. Subsequently,
the members of the Federal Farm
Credit Board have acknowledged
Mr. Bice's capability by electing
him vice-chairman of the Board
for this year.
The responsibilities of the Fed-
eral Farm Credit Board are pri-
marily policy-making. The Board
makes an annual report to Con-
gress on the activities and financial
position of the Farm Credit Ad-
ministration. The initiation of de-
sired national legislation for the
system, and evaluation of legisla-
tion introduced by others, falls to
the Board. Individually and col-
lectively the Board works closely
with the Congress in pursuing this
legislation, testifying at Commit-
tee hearings and meeting with in-
dividuals to explain and interpret.
After passage of such legislation,
rules and regulations for local or-
ganizations to implement new pro-
grams must be worked out by the
A Good Friend Cited
In discussing the legislative
functioning of the Federal Board,
Lorin Bice points with pride to
Florida's senior senator. "There
is no more knowledgeable person,
nor any better friend for Farm
Credit in the entire Congress than
Spessard Holland," says Mr. Bice.
"In his capacity as a ranking mem-
ber of the Senate Agriculture and
Forestry Committee, his influence
is widespread and consistently fa-
vorable to agriculture. There are
others, of course-Representative
Pogue from Texas, for instance-
but we can always depend on Sen.
Holland. I am pleased to count
him as a personal friend as well."
"Spare-time" Citizen
While his directorship on the
Federal Farm Credit Board pre-
cludes any elective offices with lo-
cal or district Farm Credit organ-
izations, Mr. Bice finds there are
still many other calls on his time
and energies in the form of civic
responsibilities. He has served for
20 years on the Advisory Board
for the Haines City Area Schools.
He was one of the five members
of the Advisory Board who helped
organize the Polk Junior College
in 1964, and he has continued to
serve on this Advisory Board. An-
other project which once required
much of his efforts was the com-
munity endeavor to obtain hospital
facilities in Haines City. This was

range I if

accomplished with the opening last D. E. WOLF, II,
year of the 80-bed Heart of Flor-
ida Hospital. AWARDED
With a small wave of his hand SCHOLARSHIP
Mr. Bice modestly dismisses vari-
ous other commitments that keep
him away from his golf game. But ..
perhaps the most favored demands
on his time are those made by his Recipient of the third annual scholar-
7 grandchildren, 3 of whom are ship award from Florida Citrus Produc-
boys who consider fishing foremost tion Credit Association was announced
in importance. by Dr. A. H. Krezdorn, chairman of the
S morince. Scholarship Committee, and the presen-
Lorin Bice's quiet dignity and station of the $500 award was made to
air of serious purpose belie any Dwight Edward Wolf, II, of Leesburg,
change other than growth. Un- by General Manager A. T. Campbell,
questionably however, through and Jr. at the Annual Citrus Growers Insti-
in this growth of the man, he has tute on August 16th.
changed with the times to meet the
problems of the times with un- Mr. Wolf, who completed one year of
changing principles of justice, wis- study at Lake Sumter Junior College
o, ang d god cites of j ce. s-M. and a second year of college work at the
dom, and good citizenship. Mr. University of Florida, will enroll as a
Bice would be the first to change junior in the University of Florida's De-
literary bouquets from roses to apartment of Fruit Crops. Mr. Wolf re-
violets, but we feel special pride ceived the Future Farmers of America
in presenting this former director Scholarship and Leadership Award while
and close member of our FCPCA he was a student at Leesburg H i g h
family as Your Neighbor whose School, and has been initiated into the
scope is national and whose inter- agricultural scholarship and leadership
ests are unchangingly for the good fraternity of Alpha Zeta at the Univer-
of agricultural credit. sity of Florida.

findings from
Snow-capped mountain scenes on two
picture postals from faraway places
signed by good friends found their way
to the FCPCA post office box this sum-
mer. Lacy Tait wrote from Glacier Na-
tional Park after visiting the South Da-
kota Bad Lands and Mt. Rushmore Me-
morial. Director Jess Parrish's postal
showed Mt. Fuji in Japan where he had
a quick vacation.
Staff members Bo Bozeman (Dad e
City) and John Brooks (Ft. Pierce) both
took to the Carribean for their vaca-
tions. St. Thomas in the Virgin Islands
attracted Bo, while John stays ready to
return to Grand Cayman Key for an
encore visit. But another of our family
struck out in the opposite direction-
Lowell Collins (Eustis) went all the
way to Vancouver, British Columbia.

the Mail Bag
A friendly letter from Orville Burd,
manager of N o 1 in Production Credit
Assn. at Munfordsville, Kentucky, of-
fered a chew of tobacco in return for
the hospitality of orange juice at the
Eustis office. Mr. Burd visited in the
FCPCA office during his Florida vaca-
tion last month and tried to tempt all of
our staff to do some sightseeing among
the caves of Kentucky.
And then there are the good friends
and members who respond to some of
the literature we send out from time to
time. The ad urging citrus growers to
use the telephone for information about
financing brought the following mail
response-citrus growers will recognize
a fellow-sufferer:

0 j 5. o -- :

' -]- v a-t^ ^-^ ..

c__ __ t^^ .^ -% ^; :,,

^-~ ~ ~ ~ n ~^_--> t,^ 3 irT^-^<^' '.i I
C~~ ~~ I~ ^-^ 'i^^^?^ ^-

Piecing The Puzzle
To old-timers as well as newcomers to the Farm
Credit system, reference to the various components of
the Farm Credit Administration is confusing. Often
it is shrugged off as too involved a problem to find out
where we fit in the puzzle.
The evolution of farmer-owned credit in the
United States dates back to 1908 when a commission
to study rural America recommended the establish-
ment of a cooperative agricultural credit system. The
need of that particular time for long-term farm mort-
gage credit was met by the establishment of the Fed-
eral land banks in 1916 in each of 12 districts of the
United States. Following closely in 1923 Federal in-
termediate credit banks were established in each dis-
trict, but these banks were not authorized to loan to
individual farmers.
On the heels of the severe depression of the late
'20s, a great deal of legislation was enacted to relieve
agricultural credit deficiencies. Thirteen banks for co-
operatives, designed to provide organizational financ-
ing, were established-one in each of the districts and
a central bank in Washington, D. C. The Production
Credit system came into being as a supplement to the
intermediate credit banks, making credit available to
individual farmers on a short term basis. And the
umbrella to coordinate all these phases of agricultural
credit on the three levels of operation (association,
district and Federal) is the Farm Credit Adm'nistra-
tion, an independent agency charged with jurisdiction
of these agencies and programs.

Board Determines National Policy
N, Governor of the
# 1 Form Credit Administration
Appointment to*
Noominnate One for for
Appointment o District Form Credit Board
|\ Determine, District Policies Nominate One for

Two Members to One or Two Members to Two Member to

Boards of Directors of their Boards of Directors Boards of Directors of their
FederalLand Bank Associations of their Cooperatives Production Credit Associations

Farmers Having Long-Term Farmers Using Marketing, Purchasing, Farmers Having Short-Term
Mortgage Loans and Service Cooperatives Production Loans
Each branch serves a specific purpose and oper-
ates under certain limitations, but in combination the
total credit needs of agriculture are met. The grower
and farmer form the vital base of the structure de-
signed to serve themselves, creating a circle of benefits
returning to the farmer-member. This is where YOU,
as a member of Florida Citrus PCA fit into the whole
picture. The same man who is at the base of a PCA
may also be at the base of his local Federal land bank
and a member of a cooperative. His voice is strong!



WELCOME to the Florida Citrus PCA family
-a group of attorneys, realtors, insurance
agencies, clinics and public officials from the
several cities served by our offices are being welcomed
to our mailing list with this issue of the "new" OR-
ANGE BLOSSOMS. We hope they will become ac-
quainted with us and the services we offer, that they
will pass the good word along to the citrus growers
with whom they counsel, and add the ORANGE
BLOSSOMS to the reading material in their waiting
rooms or lobby.

SWe have an Orange Glow on-visitors to the
W Eustis branch office pass through portals of
orange when they open the front door, clearly
an invitation to citrus growers. Orange window shut-
ters and orange curtains at the entry room of the
Orlando office have caused interesting comments, not
to mention the "double-take" at the orange cloth on
the O.J. hospitality table in the lobby.

W Good News Report-friends of Maynard Sul-
livan, St. Cloud, will be glad to hear that he
is up and around again after an accident in
the grove early in August when he suffered a com-
pressed break in his back. Hospitalized for 10 days,
Mr. Sullivan is now back at home and operating under
his own steam, although on a somewhat restricted

rCREDIT TO GROW ON-a Farm Credit film,
in color, takes about 12 minutes to tell the
story of how PCAs fit into rural America. The
film is available on loan without cost from any of our
six FCPCA offices for use by FFA and 4-H clubs, vo-
cational agriculture classes, or civic groups.

W Food for Thought .. A wise man thinks all
he speaks; a fool speaks all he thinks.

\ /Are YOU showing your citrus colors????

orange N! j;
Newsletter to the Members and Friends of the

Post Office Drawer 2111 Orlando, Florida 32802

Vol. 25, No. 7 for SEPTEMBER 1967

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