VOLUME 24, Number 10
... as 8 a goe
so goes the Naio
BANKERS HOST CITRUS MEN
Annually for the past five years, the Florida
VO aoa Bankers As sociation has invited citrus growers
to meet with banking and credit administrators
for a program of information of mutual interest.
The Citrus Forum of 1966 held in Nora Mayo
Hall at Winter Haven on November 10th drew
people from all phases of the industry; the
program was designed to feature discussions
o \ of both mutual and specific problems or con-
cerns, and each talk was followed by an in-
formal session in which individual questions
"were answered by the speaker.
Of primary concern to all present at the meet-
ing was the question of the cost of money.
Mr. Hiram J. Honea, Financial Economist,
Federal Reserve Bank of Atlanta, Georgia pre-
sented a realistic look at the situation. He
developed some of the background, pointing
out that the prime rate of interest moved rapid-
ly upwards during the 7-months period from
5, March through September, 1 9 6 6 to a point
II above 6%. He indicated that interest rates
n peaked during August and September, rather
than a normal peak in June and July because
Sof a panic borrowing situation resulting from
(!. the fear of even higher interest rates. En-
W' couragingly, Mr. Honea expressed the opinion
that a plateau has been reached in the rising
cost of money and that the climb, which ap-
peared to be getting out of hand, has been
A panel, led by Mr. J. R. Graves of Wabasso, reviewed
the "Credit (Money) Needs of the Citrus Industry. In
light of the money situation and crop estimate, the dis-
cussion worked itself around to a series of nutshell phil-
osophies about the citrus industry. However trite, the
basics remain applicable --SELLING, rather than subsidy,
is the answer to the crop estimate; quality of products is
prerequisite to selling; as in every seeming productive
(continued on back page)
"Orange Blossoms" from
JOEL R PHILL IPS, Jr.
Members and friends of Plymouth Citrus Growers Assn.
have learned of the appointment of Joel P. Phillips, Jr.
as Executive Vice-President and General Manager. The
announcement was made November 1st by Mr. Armer C.
Johnson who is retiring as general manager after 25 years
of service, but who is continuing as President and Chair-
man of the Board.
Qualified by family association with Plymouth C.G.A.
since 1943 and actual "in-training" period of six years
as assistant general manager, Joel picks up greater,
rather than new, responsibilities with his position. Joel
recalls attending the 25th anniversary of Plymouth Citrus
Growers Assn.; he presided at the 50th anniversary ob-
servance; and he looks hopefully toward the 75th, even
though that is a stretch of seventeen years hence.
Following the war years, Mr. Phillips was an airline pilot
until 1949 when he associated with Plymouth C.G.A.,
supervising a picking crew. In 1955 he became a director
and as a full-time employee, his chief responsibility was
in the area of public relations. This began to overlap
into management activities and in 1961 he was appointed
assistant general manager, training under Mr. Johnson
until his present appointment.
The physical form of Plymouth Citrus Growers is that of
a well-worn giant, sprawling over 60 acres fronting on
Highway #441 at the center of Plymouth, Florida. It en-
compasses the fresh fruit packing house, vast truck un-
loading ramps, fertilizer plant, and small administrative
office at the heart of the operation. Unseen in the physi-
cal structure are the important caretaking, harvesting,
and marketing phases as well as the complex maintenance
PlymouthCitrus GrowersAssociation is composed of 250
members whose groves total approximately 10, 000 acres.
Immediately adjoining it to the south, a sister organiza-
tion Plymouth Citrus Products Cooperative provides
the processing plant. This combination makes up the
only organization in the state offering all outlets for fruit
in one location, together with caretaking facilities for
its members. By size, age, and cooperative service,
Plymouth Citrus Growers Association has well earned its
position in the forefront of the citrus industry.
Joel Phillips is a realist. He recognizes a straight and
narrow path for cit r u s growers in the immediate years
ahead. He anticipates at this time no major changes in
the operation for the future; rather, a steadfast continu-
ance of the best service at the lowest cost for members
While his feet are firmly planted on citrus ground, Joel
Phillips still likes to spread his wings occasionally and
he keeps his pilot's license active. His favored outside
activities go hand in glove flying and travelling, al-
though he and his family have vacationed as trailerite
campers in the Northwest, Canada, and Alaska. Joel and
his wife,Elizabeth, maintain their home at 2233 Howard
Dr., Winter Park, from which their family of three has
grown and gone. Joel has an active interest in various
civic organizations, including membership on the Orange
County Zoning & Planning Commission of which he is a
past chairman; the Boy Scouts Council of Central Florida
(serving 6 counties) of which he is president; and con-
tinuing service as Federal Jury Commissioner.
At Florida Citrus Production Credit Association, we wel-
come Joel Phillips, Jr. to the capable management teams
which guide the Florida citrus industry forward, and we
anticipate continued fine cooperation with the organi-
zation he represents Plymouth Citrus Growers Assn.
Census Marks AG Growth
Every five years an agricultural census is taken to in-
ventory the nation's agricultural resources. The Bureau
of Statistics, in compiling these statistics for each
county, prepares a booklet showing the top counties in
the nation in each agricultural commodity field. Earning
a position at the top of the list is something of a major
accomplishment, since there are over 3,079 counties in
Sthe United States.
One person who eagerly watches for the results of the
census is Orange County Agricultural Agent Henry Swan-
son. He is proud to point out that in the 1964 census
Which has just recently been released, Orange County,
Florida placed 20;h in the nation for total farm income,
having moved up from 2 1st place in the 1959 census.
Of the top twenty counties in the nation, California had
14, Florida had two counties -Polk and Orange. Colo-
rado, Pennsylvania, Arizona and Maine each had one
I county in the top twenty.
using the Association's caretaking operation, and best
service and top dollar for members using the harvesting
and packing phases. To this end, Mr. Phillips quickly
points out that grower-members of Plymouth C.G.A. are
in a particularly fortunate position this year in that no
retains will be deducted from either fresh or processed
fruit proceeds, which will gain the grower approximately
ten to fifteen cents more perbox. This advantage is the
result of having paid off indebtedness on the facilities.
Dustings.... d JottL g
fr s0 the Desk of
..... from the Farm Credit Administration, Washington, D.C.
National credit official, Mr. R. B. Tootell, Governor of the
Farm Credit Administration, predicts that despite a "tight"
money situation, there will be "adequate" credit available for
farmers to produce their 1967 crops and get them to market in
an orderly manner. Gove Tootell, speaking to a group of far-
mer cooperative directors and managers in Omaha, Nebraska,
observed that, "The critical and strategic nature of food in to-
day's world dictates that the legitimate credit needs of agri-
culture must be met." "A judicious arrangement" of growers'
credit priorities is necessitated by the current credit shortage.
"Some hopeful signs" during recent weeks were noted by Gov.
Tootell toward an easing in the money market .............
Last year approximately 20% of the credit used by U.S. farmers
and 60% of the credit used by farmer cooperatives was provided
by the organizations making up the Farm Credit system. Florida
Citrus PCA is one of these organizations, chartered under the
Farm Credit Act of 1933 and operating within the rules and regu-
lations of the Farm Credit Administration, and at the same time
being a completely grower-owned cooperative credit associ-
Credit needs of growers for 1967 figure to be even greater than
last year, if agricultural production goals are to be met. In
addition to mounting production and marketing costs, some 25
to 30 million more acres of farm land will be put into produc-
tion in 1967.
Many growers have relied upon the branches of the Farm Credit
system for agricultural credit since their organization, and
their concern about continuing dependable credit in the present
situation is understandable. Like other Farm Credit organiza-
tions, at Florida Citrus PCA, credit is our primary business;
dependability is a prime concept in our operation. We expect
to continue to serve dependable growers with dependable credit
through and beyond the present credit situation ............
..... from Orange County Agent Henry Swanson
After he receives the report from the Bureau of Statistics
on the agricultural census, Henry Swanson takes a fine-
tooth comb and divides up the results for an overall look
at Orange County's agricultural picture. He reports cit-
rus as the first commodity in dollar importance within
the county, and second to Polk County in state rank for
commodity sales. Orange County shows a value for cit-
rus of $76,733,091; Polk shows $118,162,369; Lake
County (reflecting the effects of the 1962 freeze) shows
$39,554,871. CITRUS is BIG BUSINESS! .........
..... from Daniel Webster
"Let us never forget that the cultivation of the earth is the
most important labor of man. Man may be civilized in some
degree without great progress in manufactures and with little
commerce with his distant neighbors. But without the cultiva-
tion of the earth, he is, in all countries, a savage. Until he
gives up the chase, and fixes himself in some place, and seeks
a living from the earth, he is a barbarian. When tillage be-
gins, other a-rts follow. The farmers, therefore, are the
founders of civilization." .................. ...........
What's UP 1
Good News for YOUth considering any
of the various phases of agriculture as
Mr. G. D. Thornton, assistant dean of
the College of Agriculture, University
/ iof Florida, reports an ever-increasing
demand for personnel trained in agricul-
ture by state and federal agencies as
well as agri-businesses. The demand
exceeds the supply, and there are many
unfilled positions in the Extension Ser-
vice, Soil Conservation Service, Far-
mers Home Administration, and other
agencies. Peace Corps and other inter-
national programs offer many opportu-
nities for agricultural graduates. The
prospects suggest that these demands
will continue far into the future, says
j Dean Thornton.
If you are considering your vocational
prospects on the basis of a dollars and
cents return to you, agribusiness again
presents an attractive picture. During
1965-66 the average starting salary was $6,000, accord-
ing to Dr. Thornton, comparing favorably with those of-
fered to graduates from other schools and colleges.
Agri-business reaches out into many endeavors. Have
you thought that the insecticide salesman, credit repre-
sentative or banker, crops broker, soil and water engineer,
vocational ag teacher, economist and statistician are all
agricultural experts? It's well worth a good long lookat
the opportunities open to agricultural graduates, even if
your interest doesn't run to digging in the dirt.
BANKERS HOST CITRUS MEN (Continued from front page)
peak in citrus history, today's problem is under-marketing
instead of over- production. Optimistically, the panel
affirmed that the good years in citrus outnumber and out-
weigh the bad, and that the Florida citrus industry will
continue to successfully meet every challenge as it has
in the past.
An explanation of the "Futures Market" aroused much in-
terest from the group. Edward Taylor, general manager of
Florida Citrus Commission, presented a typical background
in the evolution of a specific ad for Florida citrus, and
the two avenues of marketing -- Fresh Fruit and Processed
Citrus -- were reviewed from the point of selling, past,
present and future. Almost as important as the program to
the conferees was the opportunity to visit and exchange
ideas in the informal atmosphere of the buffet luncheonat
noonthrough the courtesy of the banks making up the Cit-
rus Committee of the Florida Bankers Association.
From beginning to end, the prudent partnership of Credit
and Citrus was aired with an expressed desire to answer
questions onboth sides of the fence, each point of shared
information furthering the good of all. Providing an advan-
tageous meeting ground for common interests is a valuable
service being rendered by the Florida bankers. ,
An informative bulletin on the Citrus
Futures Market, provided by the Or-
lando office of Merrill Lynch, Pierce,
Fenner & Smith, was mailed last month by Florida Citrus
PCA to its membership. Appropriately printed on orange
stock, the bulletin was the same one offered by Eugene
M. Grummer, speaker at the Bankers Citrus Forum, and
answered many of the questions being asked about the
Citrus Futures market..............................
RED LETTER DATES FOR YOUR 19 6 7 CALENDAR--
January 11 and 12, 1967 are the dates for the Indian
River Citrus Seminar, scheduled this year to be held
at the Ramada Inn at Cocoa Beach. Discussions will cen-
ter around the theme of how to profitably market the largest
citrus crop ever produced, an examination of the problems
surrounding that crop this year and in the future. The
institute programs are being printed by the University of
Florida and will be in the mail soon--watch for yours from
your county agent if you are in the Indian River area....
H HTINE ?
.eei _r Ehh bEST %VAY tED iLrnar.
YOUR[C-TTRITS PRODucTiiOn irrDs ?
SWATCH the next issue of "ORANGE BLOSSOMS"--
foran Important Announcement to YOUth. Like other
agribusinesses, Florida Citrus PCA is interested in
encouraging capable young people to go into or continue
advanced studies in agriculture. The shape of this en-
couragement to students is being fashioned right now--
'nuff said! ......................................
MORE DATES FOR JANUARY 1967 ..............
Agricultural fairs sponsored singly or jointly by your
counties provide a wonderful opportunity to get ac-
quainted with the products and services available to you.
Florida Citrus PCA hopes to see the folks living near
our Sebring Branch Office at the Highlands County Fair,
January 16 21, and our Dade City Branch Office friends
at our exhibit at the Pasco County Fair on January 24 28.
NEWSLETTER to the Membetr and Friends of the
Flotida CitAus Ptoduction C-edit Association
V tSf POST OFFICE DRAWER 2111
ORLANDO, FLORIDA 32802
General Manager......... A. T. Campbell, Jk.
Newsletter Editor............... EZZen Haynie