Interest to Our SEBR1ING
Area I ENDc
VOLUME 24, Number 7
Welcome Program to be
Initiated by Sebring
A new two-way welcome program is planned by Florida
Citrus Production Credit Association to afford each
branch office an opportunity to welcome and get ac-
quainted with citrus growers of the area, and at the same
time allow our members and friends in the territory to
meet Tom Campbell, general manager, and Dave Graddy,
credit manager, (both still 'newcomers', although they
have sand in their shoes by this time) as well as the
directors who represent that area on the Association's
Board of Directors.
The "Open House" program will
consist of six functions, one a
month rotating throughout the
branch offices of the Association, with the first of the
series to be held at the Sebring branch office on Tues-
day, September 13th.
Planned as informal occasions, it is hoped that as the
citrus growers receive their invitation to the Open House
in the branch office near them, they will plan to drop
by for refreshments and a few minutes' chat at their
convenience during the day -- on the way to the bank
or post office, after dropping the children off at school
or enroute home after work. Visitors at each affair will
receive small personalized gifts and a warm welcome.
These affairs are being scheduled to coincide with the
mailing of special issues of the Association's News-
letter "Orange Blossoms" to all citrus growers of the
General Manager A. T. Campbell
a n n o u n c e d the reassignment of
S John C. Brooks, Asst. Secretary-
Treasurer, as Branch Manager of
the Fort Pierce office of Florida
Citrus Production Credit Assn. as
~ : .:P of August 3, 1966.
The move will be in the nature of returning home for
John Brooks. He considers the lower Indian River
section his "first love" in citrus, having worked in
the area prior to joining the staff of Florida Citrus PCA
eleven years ago. Then, when the Association en-
larged its services to the Indian River area in 1962,
John opened the office in Ft. Pierce as the Branch
Manager, maintaining an office in his home for a time
until a suitable office site could be located. For the
pastyear, Mr. Brooks has been serving in the Orlando
office. He replaces Frank M. Massey, Jr., whose
resignation became effective August 1st.
John's family wife Jane and teenage daughters Dicki
and Susan-will join him in Ft. Pierce as soon as John
canlocatea "boat dock with attached house". Various
water-related activities attract the individual members
of the Brooks family as hobbies.
A novel, modern nursery operation is the basis for the
second of the MEET YOUR NEIGHBOR series. We're
finding special 'stories' about our citrus neighbors at
every turning-- it's our pleasure to share these inter-
esting features with you in this and forthcoming issues
of "Orange Blossoms". -. ..- -0
leet Your Neighbor'
jBBiBlBS111^ -ii il^^
"It all started, Bill Adams says, "when I saw how the citrus people of
California, Arizona and Texas were meeting their problems when I toured
these areas with the Florida Citrus Nurserymen's Assn. in 1960. I came
a back feeling that mechanization was a large part of the answer to my nur-
sery operation. "
At that time Bill Adams was struggling to rebuild the damage done by the
'58 freeze to some 20 acres of nursery stock located at Alturas, which was
the foundation of the nursery business started by his father in 1921. His
7IV --k. ,-'i first step toward mechanization following the tour was the installation of
-overhead irrigation in the nursery now grown to about 35 acres. This par-
ticular system, when coupled with the bitter cold of 1962, proved almost
disastrous as 160,000 citrus trees ready for delivery stood as icy monu-
ments to Bill Adams' quest for better ways to produce nursery stock.
Still, this represented a landmark for Adams Citrus Nursery. Animpressive
line of "way out" developments in nursery practices are the result of Bill
Adams' ingenuity and perseverance. He measured the growth of the nursery
to meet the space limitations of 60 acres which he considers as most prac-
tical for him, locating solely at the present site near Haines City. Through
his volume farming methods, he has doubled the ratio of nursery trees to
the acre to the present quota of 20,000 per acre. Also, at about this same
time he became acquainted with Florida Citrus PCA, and he recognizes that
S."' '. a source of dependable credit has been a vital factor in the growth and
". development of his operation as it stands today.
Efficiency, quality, volume, control, mechanization, economy-- these are
the by-words by which Bill Adams has endeavored to build his business,
and in combination they are the key to what makes his operation unique.
Bill Adams is modest about the many innovations inuse at the nursery; he
readily confesses that most are the outgrowth of equipment he has observed
in other nurseries or even other agricultural operations. Combined under
,,&l-_ "one roof" is a variety of machines and practices which he has refined and
*developed in the interest of economic volume production to the point where
his is almost an industrialized operation.
Typical of this "tree factory" is Adams' "grasshopper" (see photo atright
below), an idea borrowed from strawberry harvesters. The obvious benefits
from the tractor-drawn, shaded sled enable him to attract women laborers
Whose hands prove dextrous for the detail work in the nursery. Enlarging
Sthe capacity of the "grasshopper" to accommodate nine workers fitted the
equipment particularly to Adams' 18-row nursery layout.
TREE PLANTING SEQUENCE: 1) Tractor-rigged hole -
digger and adjustable trailer carrying water and trees -
for planting; 2) close-up of hole digger at work; 3) -
setter putting tree in ground, and close range of trees =
being kept wet in trailer; 4) Trade secret--quantitie s
of water applied from water truck immediately after -
planting. Note setter working in adjacent row. =
from 3 .F
The tree digger, another tractor-rigged mechanical device,
also puts the emphasis on volume work at minimum cost.
A cutting blade, submerged in the ground at a depth to allow
a sufficient tap root, is pulled down a row behind a high-
clearance tractor. Trees are quickly picked out of the
ground and loaded on pallets in modern, insulated vans
equipped with water spray, ready for movement and re-
setting within a 24-hour period from digging.
As in the digging process, so in planting is water a vital
element. In this also Mr.Adams has worked out a precision,
industrialized system with specifically designed mechani-
cal equipment to eliminate hand labor and to speed the end
result. The series of pictures in the far left column illus-
trate the sequence, which clocks out at four trees planted
Water activates another important growing process. Fer-
tilization of the nursery is done through the irrigation lines,
resulting in another plus in both economy and efficiency.
Dubbed "fertigation", the process has been so successful
for him that Mr. Adams is now experimenting with com-
bining insecticidal sprays with the water system.
Even with emphasis on volume and efficiency, quality is
still primary. Bill Adams maintains regular controls on all
phases of the operation. Soil analyses are made twice
annually while leaf analysis is done monthly. Mr. Adams
proudly points out that with minor exceptions of specialty
varieties, nothing is imported into the nursery--all seeds
and budwood are from a special block of registered parent
trees. His search for improvements in his methods is in-
cluding experimental work in starting both seedlings and
budwood hydroponically. Here, too, controlled growing
conditions are paramount.
"Outfiguring tomorrow's market to plan today's plantingand
budding by rootstock and variety is one of my biggest prob-
lems, says Bill Adams. "In setting citrus, few people
plan as far ahead as 12 or 18 months, so the nurseryman
has to guess what will be desired." Then he went on to
point out that no matter how efficiently or economically
he manages to raise trees, unless a nurseryman sells the
stock, he cannot be successful. "Running a nursery is
largely a selling job, 'he commented. And Bill Adams
pursues that aspect of his operation in just as modern a
manner as the field management -- his helicopter, which
takes him skimming over the state to prospective plantings,
is adapted with a special carrying box for 6 to 8 "samples"
of his wares.
Entrepreneur -- the dictionary classifies this as one who
undertakes to manage a venture. Bill Adams -- imaginative
inventor, citrus nurseryman, market analyst, experimenter,
salesman -- Tree entrepreneur, and a neighbor we enjoy
from the Desk of
Harold 1. More land, Jr.
This issue of "Orange Blossoms"
contains information of particular
interest to citrus people of South
Florida, and affords me the oppor-
tunity to welcome many of you who are receiving our
Newsletter for the first time.
I've made many friends in the area served by the Sebring
office, and one of the satisfying aspects of being your
representative is watching citrus people grow and increase
their operation with our assistance. You know, citrus
people are good risks, credit-wise, and can readily ob-
tain needed credit most anywhere, but I like to feel we
offer them something more than just money. I, of course,
mean SERVICE. It is interesting to note that a rough
division of my time on the job indicates only about 10%
is used writing checks. The remainder is spent to coun-
sel, discuss, guide, recommend, and otherwise assist
our members. I feel they are due this in return for the
interest they pay us on the money they borrow.
I am very enthusiastic about a recent broadening of our
policy to permit us to assist citrus growers who also are
engaged in other phases of agriculture. Primarily we are
a source of dependable credit for qualified citrus growers,
but we have long been reluctant to send a citrus grower
to another lender for financing on other parts of his agri-
cultural operation. The'Association is authorized to make
loans for operations consisting of citrus and otheragri-
cultural pursuits, such as cattle. Stop and think about
this a moment, and you will understand why I am so ex-
cited about obtaining another "tool" with'which to do a job.
In discussing Florida Citrus PCA, I have found that many
people think of us as an agency of the Federal govern-
ment. How many of you know that there isn't one penny
of government money in Florida Citrus PCA? It is true
that we, like our sister PCA organizations, were origin-
ally set up by the Federal government under Act of Con-
gress of 1933 and were subsidized to get started. Long
ago we paid back to the government this money, and we
are now completely owned by our Florida citrus grower-
members. The Association purchases the money we use
for loanable funds from the money market of Wall Street
through our discount bank in Columbia, South Carolina.
How many agencies do you know that have accomplished
this feat? Not many -- we are proud of this and never
miss an opportunity to point out that this was accom-
plished by farmers and growers -- people who not so many
years ago were considered poor credit risks!
So, again let me say WELCOME, both to our new readers
and to our members and friends in the citrus area of the
State served by Florida Citrus PCA's SEBRING office..
And please put September 1 3 th on your calendar right
now to attend our Open House--we'd like to see YOU !
It's UP o
With YOUU H
OUT FRONT AT A.I.C.
FFA Happily looking toward
recognition as national
winners in the Coopera-
Stive Activities Contest
of the American Institute
of Cooperation are Tim
Kelly, Co-op Chairman for the Santa Fe FFA
Chapter of Alachua, Florida, and Kenneth Lee,
Advisor. Chapter representatives are attending
the Summer Youth Conference of the A.I.C. at
Ft. Collins, Colorado. The chapter has won
in state competition in prior years, but feel par-
ticularly proud to stand so tall in national rating.
Also attending the A.I.C. 4-H
Conference as State win- i
ners are Jimmy Wolf (left) '
and MajorWhisnant, who ;
made up a demonstration
team for Collier County
in the 4- H cooperative
Harold Moreland writes of the real effort put
forth by this Collier County demonstration team
and their advisor, Dallas Townsend. It repre-
sents a first-time win fot a team from southwest
Florida in the State 4-H competition.
j Officers Elected
On July 28th at its first meeting
following the annual meeting of
stockholders, the Association's
Board of Directors held election
DOUGLAS R. IGOU,
-President- of officers. Unanimously, the
present slate of officers was elected to suc-
ceed themselves. Douglas R. Igou of Eustis
serves as President; Vice-president F. Earl
Peppercorn of Orlando serves with Director
John W. Evans of Oviedo on the Executive
Committee, with A. T. Campbell, Jr., Sec-
retary-Treasurer and General Manager of the
Annual Citrus Growers Institute at
Camp McQuarrie, Ocala National
Forest August 8 to 12.
Sebring Open House Tuesday, September 13.
Alpha Zeta Homecoming Breakfast October 29.
+ + + + + + + + + +
SAnnouncement has been made by the U. S.
Department of Agriculture recently of the ex-
tension of its program of federal crop insur-
ance to citrus growers of Marion and Martin coun-
ties to insure their 1966 crop production costs
against losses from freeze, hurricane and tornado.
Operated cooperatively, this program helps the
growers to achieve a businesslike approach to the
problem of protecting their capital investments,
credit and economic strength both individually
and as a community. Under the enlarged prog-
ram, federal crop insurance is now available for
citrus in the counties of'Brevard, Hardee, High-
lands, Hillsborough, Indian River, Lake, Manatee,
Marion, Martin, Orange, Pasco, Polk, St. Lucie,
and parts of Osceola and Seminole.
+ + + + + + + + + + +
SPrints and enlargements of the aerial photo-
graphy taken in November December 1965
in connection with the citrus tree census
are available for sale to citrus growers and pub-
lic agencies through the Crop Reporting Service,
1222 Woodward St., Orlando. Mr. Joe Mullin ,
Statistician in charge, reports that each photo-
graph covers a cluster of 9 sections and portions
of 12 adjacent sections for an area of about four
square miles, and that the enlargements show
considerable detail, with all except very small
trees being clearly seen. Information requests
and orders should be sent to Mr. Mullin, stating
the sections, township and range for each loca-
tion of photos desired.
+ + + + + + + + + +
NEWSLETTER to the Membero and Frienda of the
Flotida Citrus Production CAedit Association
\ODA CI POST OFFICE DRAWER 2111
ORLANDO, FLORIDA 32802
General Manager.......... A. T. Campbell, J4.
Newsletter Editor ............... El en Haynie