VOLUME 22, No. 12 DECEMBER, 1964
IT'S THAT TIME OF YEAR AGAIN ... when friends get together when poinsettia
and mistletoe and candy canes deck the windows red and green ribbons and scraps of gay
wrapping paper tinkling bells Season's Greetings speeding all across the nation carols.
AND THEN - almost before we know it, an Old Year ends -- and we start afresh with
purposeful new aims. Apropos of new beginnings, our thanks to the folks at the State Depart-
ment for Vocational Education who published the following IF . in one of their Agricultural
Newsletters - -
If you think you are beaten -- you are.
If you think you dare not -- you don't.
you'd like to win, but you think you can't,
It's almost a cinch you won't!
If you think you'll lose -- you've lost;
For out in the world you find
Success begins with a fellow's will. ..
IT'S ALL IN THE STATE OF MIND.
"*l Getftifng to Know Us ..
One of the busiest spots in the entire or-
ganization as the year comes to a close is the
central accounting office of the Association in
Orlando underthe able direction of Wilson Jordan,
Assistant Secretary-Treasurer. Carrying out the
directions of the Board of Directors as to pro-
cedures for the end of the year; preparing budgets
for the coming year's program, along with the
< -" -
IN SEARCH OF HISTORY .
Although it's not quite the traditional
"Spring Cleaning" time, Lake County Ag-
ricultural Agent R. E. Norris is putting .
out a call to anyone who may be cleaning
his attic or storeroom--you may have an
unexpected treasure there for which Bob
To complete a set of volumes for the
library of the U. S. Department of Agri-
culture, a search is being conducted for
issues of the Proceedings of the Florida
Horticultural Society from the years 1892
through 1902, with the exception of 1897.
which is already on file. So if you come
across such issues in the archives of
your home, or know of the hiding place
of any of these issues, won't you get in
touch with Bob Norris at P.O. Box 1165,
Tavares -- he will take it from there!
daily record keeping that accompanies the Asso-
ciation's loan activities, keep the accounting
staff going at full speed. With a bookkeeping
clerk and complete records system in each of
the field offices and two assistants in the Or-
lando office, Mr. Jordan supervises the entire
record-keeping operation for Florida Citrus Pro-
duction Credit Association.
Never too hurried to visit with a memberwho
might drop by the office, Wilson handles large
and small details in a quiet, unobtrusive way.
Perhaps one reason the job does not appear so
monumental to Mr. Jordan is that he has "grown
up" with the Association. Starting as a repre-
sentative back in 1948, he learned the field
work that is such an important part of the Asso-
ciation's service; then moved into the office
where he took over the bookkeeping section.
In the sixteen years since that time, the Asso-
ciation has made forward strides- from serving
approximately 150 members with annual loans
amounting to $1,250,000, to a loan program of
more than twenty-one million dollars in produc-
tion and intermediate-term loans to nearly 700
members, being served through five field offices
and the Association's home office at Orlando.
Florida Citrus Production Credit Association
is part and parcel of the Jordan family. Before
her marriage, Mrs. Jordan was Marian Bouillon
and during the war years she was the clerk-re-
ceptionist for the Association
in the Orlando office, back
at 427 S. OrangeAve. Many
long- time members of the
1Association recall Marian's
S pleasant voice answering the
phone, and they still look for-
r ward to visiting with her at
MariFew grayB. ordan the annual meeting of stock-
(Few gray hairs ho
only difference) holders.
Marian and Wilson Jordan make their home
at 1908 Fern Circle in Orlando. They are active
as a family in the work of the First Baptist Church,
and school and social affairs with their three
daughters -- Nancy, 16; Mary Ellen, 13; and
PAGE THREE DECEMBER, 1964
o 4'Q r In the literature put out to des-
4 W.4 cribe the services of Florida
-9 6. Citrus Production Credit As so-
24 19 124 citation, one of the items to
2a1 which we point with some pride
is The Budgeted Loan. This noteworthy
program is gaining increasing acceptance
as more and more citrus growers realize
that through this advance planning -- bud-
geting, if you will -- they have assured
themselves against any eventuality that
the money needed for a specific purpose
is literally "in the bank" for use at the
Possibly using the mimeographed
budget form suggested by Florida Citrus
Production Credit Association, the grower
analyzes at the beginning of the season
his anticipated needs for the year's pro-
duction. In consultation with one of the
Association's representatives, his loan is
set up for the entire amount, but the mem-
ber draws at the time of the loan closing
only the amount designated for use at that
particular time. From time to time speci-
fied amounts will be paid to him as indi-
cated on the budget sheets... an amount
for taxes in November,
S\ when the additional
discount is available;
S expenses for spraying
Sin March; applications
/ of fertilizer in February,
June and November --
all spread out on the calendar and totalled
for the entire loan, but certain funds for
specific purposes available at the time
Not only serving as a "safety" fea-
ture, the Budgeted Loan is a saving" plan.
Interest is charged only on the amount
that is outstanding, not on the total loan.
supposing that the grower begins to get
returns from his crop in March and applies
the returns to his indebtedness. Interest
S for four months is due on the money bor-
rowed for taxes in November, but only
. one month's interest has accumulated on
the amount for fertilizer in February.
= Balance this against a straight charge
= over the entire amount of the annual loan--
= no wonder we say it's good cents to bud-
S get your loan with Florida Citrus Produc-
-E tion Credit Association. See your local
S representative at Dade City, Eustis, Ft.
. Pierce, Sebring, Orlando, or Winter Haven
for complete details --he will be glad to
S discuss your Budgeted Loan with you.
CALLING ALL SANTAS!
Got a PROBLEM with the favorite girl
S on your Christmas List? Young or old,
she will be happy with the tempting new
ideas for dining pleasure contained in a
colorful cookbook, compiled particularly
with Florida products in mind. With a full
S color cover, the spiral-bound cookbook--
FAVORITE RECIPES OF FLORIDA--contains
'7^ nine hundred recipes and suggestions to
tempt and delight. Gathered through the
women's club leaders of Florida, who at
times dug deeply into the treasures of
family culinary secrets, the recipes were
compiled with the assistance of two of our
Florida home economists--Ruth M. Eaton,
Former Chairman, Home Economics Dept.,
University of Miami; and Dr. Helen Cate,
SHead, Department of Foods & Nutrition,
Florida State University.
A copy of the cookbook -- FAVORITE
RECIPES OF FLORIDA --may be obtained
S through one of the women's clubs in your
locality or ordered directly from the pub-
lisher: Favorite Recipes Press, Inc., at
P. O. Box 3396 Montgomery, Alabama.
The cost is $1.95
plus 35< for mail-
"ORANGE BLOSSOMS" PAGE FOUR
MIRROR, MIRROR On The Wall....
Taking a look at ourselves as mirrored in the
records of the loan activity for November, we
find that over a million and a half was added to
the loan volume on the books. This money was
distributed among 34 loans, of which nine were
to new member-borrowers using the Association
for the first time. November's record by field
offices appears like this:
Published by: FLORIDA CITRUS
PRODUCTION CREDIT ASSOCIATION
Orlando, Florida -
- as a NEWSLETTER to its members
and the Florida Citrus industry;
and incorporating, when appropriate,
the Official Program of the annual
Citrus Institutes or Seminars directed by
the Florida Agricultural Extension Service.
INDIAN RIVER CITRUS SEMINAR
VERO BEACH * January 13-14, 1965
Your Next Issue of "ORANGE BLOSSOMS"
Will Be the Official Program for this Seminar
RELATIONS UNDER STUDY
Under the cooperative sponsorship of
the Indian River Junior College and the
Agricultural Extension Service, a semi-
nar in "Labor-Management Relations on
Groves and Farms" is currently being
held in Ft. Pierce. Designed primarily
for those who work directly with agricul-
tural labor, the seminar is expected to
bring about a better understanding of such
labor and to suggest ways of improving its
The seminar was planned and is being
directed by Harry J. Brinkley, retired
county agent now teaching citrus culture
at the college. He is being assisted by
the county agents of the four counties--
Indian River, St. Lucie, Martin and Okee-
chobee--served by the college, each of
whom is conducting one session of the
To establish a basic understanding of
the problems involved, the first talk was
delivered by Robert Moore, college guid-
ance counselor and psychologist, and
covered the subject of "Psychological
and Sociological Factors in the Lives of
Agricultural Laborers". Future talks will
be delivered on the subjects of "Problems
in Supervision" and "Employer-Employee
Relations". The final session of the
seminar will consist of a panel discus sion
directed at specific problems and current
Attendance at the first session was in
excess of 70 and is expected to increase.
The sessions are being held each Wed-
nesday night in the college science lecture
hall, and are open to all interested persons.