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Vol. 9, No. 1. Orlando, Florida February 1950
NOTICE OF STOCKHOLDERS' MEETING
Official notice is hereby given to the stockholders of the Florida Citrus Production Cred-
it Association that the annual meeting of stockholders of the association will be held in
the Greater Orlando Chamber of Commerce auditorium, Orlando, Florida, on Thursday, Febru-
ary 16th, 1950, beginning at 10:30 a. m.
There will be discussions of interest to each stockholder and we urge you to attend this
important business meeting of your association.
A. H. Whitmore
Dr. J. Wayne Reitz, Provost of Agriculture, University of Florida who will preside at the
afternoon presentation by Agricultural Research Administration speakers on Research
Studies, Consumer Preference on Fresh and Canned Citrus, and Utilization.
PROGRAM FOR ANNUAL MEETING TO BE HELD THURSDAY, FEBRUARY 16, 1950
Douglas R. Igou, President of Association, Presiding
10:30 Meeting Called to Order
Song E. J. Mileham Invocation
Reading of minutes of meeting of February 17, 1949
Report of the Secretary-Treasurer on the progress and oper-
ation of the Association
Report of the Board of Directors and the Executive Committee
Nomination and Election of Directors
Rufus Clarke, General Agent, Farm Credit Administration -
"Grower Ownership of Production Credit Associations and Farm
Credit Administration Cooperation with the Citrus Industry"
John Ford, Executive Vice President, Florida Farm Bureau
**** * i c B E N ****
1:30 DISCUSSION TOPIC: "THE AGRICULTURAL RESEARCH ADMINISTRATION
P.M. PROGRAM FOR CITRUS"
Dr. J. Wayne Reitz, Provost of Agriculture, University of
- - Florida Presiding - -
"The Citrus Marketing Research Program" Dr. Roy Magruder,
Co-ordinator, Horticultural Crops,
A. R. A. Washington, D. C.
"The Citrus Utilization Research Program" Dr. M. K.
Veldhuis, Senior Chemist, in Charge
of Citrus Products Laboratory, Win-
ter Haven, Florida
"Consumer Preference Surveys on Fresh and Canned Citrus"
Dr. Shelby Robert, Marketing Econom-
ist, Division of Marketing Research
Bureau of Agricultural Economics
"Citrus Marketing Research in the University of Florida
Experiment Station" - Dr. H. G.
Hamilton, Professor of Marketing,
Agricultural College, University
"Recent Development in Refrigeration-in-Transit Practices
with Citrus Fruit" J. R. Winston
Senior Horticulturist, U. S. Horti-
cultural Field Laboratory
J. R. WINSTON
DR. M. K. VELDHUIS
MEMBERS FLORIDA CITRUS ADVISORY COMMITTEE to the AGRICULTURAL RESEARCH
R. D. ROBINSON, Vice-Pres.
& Manager, Dr. P. Phillips
J. J. PARRISH, Jr.
Pres. Nevins Fruit Company
Director, Florida Citrus P.C.A.
Pres. Florida Citrus Mutual
Vice-Pres. Florida Citrus Exchange
FLORIDA CITRUS PRODUCTION CREDIT ASSOCIATION
P. 0. Box 2111
Sec. 34.66, P. L. & R.
Pictured above is the greater Orlando Chamber of Comeroe Building
located at 113 East Central Avenue in Orlando, Florida.
There is an elevator for your convenience in go-
ing up to the auditorium on the second
floor where your annual meeting
will be held.