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Title: Agricultural extension news and how to write it
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Title: Agricultural extension news and how to write it
Series Title: Agricultural extension news and how to write it
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Creator: Cooper, John Francis,
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*- *I.


T! ';- *1"


Circular 16


April 1929


COOPERATIVE .EXTENSION WORK IN AGRICULTURAL AID HOME ECONOMICS


Agricultural Extension Division, University
Florida State College for Women


of Florida,


and
Uni-led States Depertment of Agriculture)
Co Qoperting


ITLMON NEWELL, Director


f- -
1
/ -o.: C:L/:"' 0#,2 L 7



'\ .tI- d'i T.O -,1Te !- ,

^ JA'6 iVS" CQof'c/" /.....
"',,. "- n-i i 1 i i niiij ^ .r t .ii i u ^ ,11 1_ [L | - - '


; , s ; ,',,


No man was born a writer; a little time, a little trouble, a
little patience, a littler perseverance, and most of us can write
respectable news stories.





F.IUIIL'ti, .L EXTENSION IIE S A -D O- TO .' ITE IT


BY

*J. i'ranil.s Cooper





Surveys by the United States Deprjti; cot of Agriculture and state
Gf, agricul-t f'-l' colleges have shown that news stories are an important
factor in the success of agricultural extension work. In a survey which
covered 7,802 farms in 22 counties of 10 states, farmers and farm women were
asked what caused them to adopt the 22,704 improved farm practices which
'.: had adopted as a result of county and home demonstration agent work.
Indirect influence was credited with causing the adoption of 22 percent of
the practibest methhod demonstrations, 14,5 percentJ 'e'n.: al meetl -':., 13.9
percent C'iI or home visits, 12.8 percent; news stories, 10.2 percent;
bulletins, 6.5 percent; office calls, 6.5 percent and adult result demonstra.
tions, 5.3 percent. No other cause had resulted in as much as $ percent of
the cages.

Thus it is seen that, in effectiveness, news stories were fourth
among the :direct'methods of reaching farm men and women employed by county
and home d=1.-.:i:, ,tl..'n -. a 1, One out of every 10 c.- n;:--.1 practices was
the result of a news story.

However, in comparing the time spent on the di:f'-,-l:l methods with
the results obtained, it was found that news stories and bulletins were far
ah ead of everwt'.LiI, else. In other words, an, hour ,.:nt by the agent in
.'r iin r, a news story brought about nearly three times as many changed
practices as did an hour spent at either of the following: general meetings,
office calls, method demonstrations, and farn or home visits. The rest of the
methods were lower than that in their efficiency per hour.

T'.:-.~e results are not presemr.-d. in an endeavor to get county and
home demonstration agents to drop everythi;,-' else and start ballyhooing.
Ti,.: are presented in .;he hope that Florida county and home :l.:i -!.:.' t -tion
agents will get a.correct perspective of the place of the news story in their
"ork, and will give it the place it deserves, rather than :-.k.:inu it the
tail-ender or the last thing to be done, provided '..:'e is t:ine left for it,
The news story should be given a regular place in the work of the agent, ji:t
as farm and home demonstrations, office calls, m ings, schos, farm and
home visits, exhibits, and a large number o'" ot0'er th-i:. are given places.

It is not intended thi)t the news -1 .:.-* should be independent. In
---.-.. ==.. fact, most news stories ori ._li:,r.i,,; in the county
S/ or home demonstration agent's office are based on
I meetings, of':`ic cclls, demonstrations, farm or home
l,,,|, r ,'e,... Sto, visits, or other r'-.-ct'vities of tho agents. The news
., story simply :-,.l-l...i ,ts the other work, and makes it
Jt o a,,, o v. more '.; r.:tive. Doubtless r,.:.i of the agents are
'.i,.ilir.r with the :t.o,'n i.:nr,--quite widely circulated in other statos--that
'No dl'.,cstrot ,.r, is complete until it is '-.:.!: r .:1 ,




The news story attracts the attention of people of the county to
the work of' the agent. It is the agent's show window. It follows that the
agent must not be short on "work" or he or she cannot hold the "customers'"
who have been attracted to his or her store .

That Florida agents are giving some attention to news, but might
well give more, is evidenced by the results of a study of 129 weekly and
semi-weekly papers during 1928 made by Ernest G. Moore, assistant editor.
In this study it w, s learned that approximately 10 percent of all news
carried in these papers was agricultural news. (This included the monthly
farm and grove section carried by about 25 of those papers.) Of all the
agricultural news, only 5.32 percent came from the offices of the county and
home demonstration agents--either written by them or obtained from them in
interviews. If the farmand grove section is excluded, approximately 5 per-
cent of all news carried by the papers was agricultural, and of this the
agents were responsible for 11.18 percent.

The agent's office should be the clearinghouse for agricultural
news in the county.

The editors of local papers are among the first people in the
county with whom the county agents should become acquainted. Make friends
with your editors and try to learn and appreciate their viewpoints as well
as to get them to learn and appreciate your work and your problems. Mutual
understanding and mutual helpfulness should characterize the relations of
the agent and the editor. Let the editor understand that when he runs your
stories in the paper he is helping your work--for he is--but also let him
understand that when you give him a good story you are giving him something
dhich he needs for his news columns. Never say to your editor, WPlease run
this in your paper for men. Rather say, HIere is something which I am sure
would be interesting to your readers, and therefore I am sure you will want


---- -- 'What to Write About

Unquestionably, one among the numerous reasons why county
and home demonstration agents do not write more news stories
is the fact that they do not always recognize a good news
story when they meet the animal in the road. F. H. Jeter,
Sagriculi'tral editor in North Carolina, says *thore's many
W'lU cvui u te a good farm story just cryin' to be told". The stories are
a Yose for NE~ all around us, if we will only take the time and effort to
see them and write them up.

Stories which may be written by agents and other extension workers
fall into two broad general classes--*advice" stories and nows stories. There
is a great temptation to use the former and neglect the latter because it is
so easy to sit down and dash off a few do's and dontts, while it is something
of a task to write out a presentable news story. However, the news story is
very much to be desired.

Naturally, advice stories should concern problems of timely interest
to the farmers or farm women of the county. Those who plan to write such
stories should plan ahead so that the stories will be written and ready for
publication at the time when the information they contain will be most needed.


-2-




News stories will come mostly from the work of the agent and
those with whom he or she is working. The main idea beh-ind stories by an
agent should be to acquaint tho people of the county with the work he or.
she is doing and to bring then information. The nows story can be used
effectively in helping to carry out t;]'. extension program.

Naturally, one of the prominent items connected with he work
of the :m.'.. .- will bo the demonstrations conducted in tho county. Every
opportunity should be taken to bring these demonstrations to the attention
of the people in theo c.'iL:-. The more people reached, directly and indirectly,
the .iore effective the bdmonstration.

In addition, the follo-:*ing suggestions may serve to remind agents
of some possible stories which they ore now overlooking, and for which they
should watch:

The condition o' local :;'o.. Unusual yields and how obtained.
Results of special variety tests conducted by local farmers.
New crops being gran in the community, with results.
Successful, or in any way helpful, experiences of local farmers
in fo ,ding livestock, wiith details.
Especially coor-endod practices by local farnmrs, such as sowing
legume crops on the land during summer, crop rotation,
diversification, keeping records, etc.
Honors won by farnors in the community at the National E-r-
Laying Contest, or in fairs and elsowhoro.
Diseases or insects affecting farm animals or crops, and their
control locally.
Exhibits pl..i-i.-1 by local farmers for state, sectional, national,
.or local fairs, and winnings by local farmers at such.fairs.
Preparations boei ng ma. for community fairs, and r:: i- .'.-, of them
after thoy are hold.
Concrete .- .:, 'lishr onts of local oi.....iiz...tions, as cooperative
selling, cooperative farm work, homo demonstration or club
work, .:i'~3 co,:nunityl building of any kind.
Meetings and demonstrations to be held. What speakers say at
meetings.
Visits by specialists and district igontd and things done in
the county ,v.i 1 these were ,- leont,

Essentials of the News S'-..r-

The A B C's of news writing aro "Accuracy", "Brovity*, and
nClearness".


-3-




S One writing a news story should make sure of ,very statement, and never guess
at anything. All facts, names, and dates in the .story should; be absolutely.
c:* ero't. The 'story: should be as brief as pos-ible, but should include all
S the facts.'. It should be o clear that it is :impossible for tho readers to-
mistake the mooning. Somtetimes things are so well knonm to tho writer that
h : ah A-apt to forget that the general public dos. not kow ,a much about
the story as he does. Stories should be written for the public and not for
S the writer.

J *In writing" a news story, one should always use exact dates, and
avoid such expressions as yyosterdayo, laist wod o etc.

News stories .should be written on plain white, unruled paper,
preferably of the size generally used in typewriters. Only one side of
the paper should be usodi and at least one and one-half inches white space
S should be left at the top of each page. .:It is deirable to have news
stories typewritten, in which case the copy should be double-spaced. If
the stories are written by hand, plenty of space Should be left between
Lines. Editors may not read between the l:inos but they often write between
the line s.

Writing the News Stomry


:" RITING the news sbory is not the bugaboo some of us think it is.
SIt is really very simple if we will pay attention to the funda-
mental principles.

SFirst off, we must have the facts, It.~s all right to use the
imagination in writing fiction stories news stories are based on facts.
Before we s:art our story we should have all the facts and should be
thoroughly familiar with theo.

We will let the editor worry about the. headline,--ho always writes
that anyway. We will start with the first paragraph. When we start t write
we should remember to tell a: far as possible :Aho? "What? When? Whore? and
sometimes Why? and 'How?~.: in the first: paragraph. When a person starts to
read a news story, those very questions are in his mind, and he wants to
know the answer to thore as. soon as possible. Succeeding pagraraphs can be
used for elaborating the f.cts brought out in tho first, and bringing in
additional details..

If reporting a meeting, pick out the most important feature of the
program and put first, together with a statement of what the meeting is and
v where it was held. Those minutes of a meeting, while valuable as furnishing
facts for a story, are not in the right order, for a story. In a 'news report
. :: :of:a meeting, do not start off: *The meeting opened at 11 o clock with the
p reidnt i..n tho chair. After roll call, a short business meeting wasi' :hel
e, nd the following. program was carried out *

Suppose we are reporting a club meeting, our first paragraph might
be something like.this.i AAt the. meeting i 'the schoolhouse Friday afternoon
i ic Isabelle S. Thursy~. Food ,and Marketing Ag~e of the State Home: Demons.
stratjion Deparipenti, urged voery member of the Chatthoochee Girls' 4-H
Club to ,grow.gardens. Shte .told how garden prduaare useful in th diet,
: and how a home garden will save the family money.'"




S-.. There are many other ways in which the same
I thing might be written differently, and still
Sth:e main t-1i : be emphasized in the o.-,-i,;'
--- ., paragraph, Hero is another -,_ sted way:
S'Grow Gardens' was the s" _. :.tion of Miss
Isabolle S Tb.hrsby, Food and Marketing Agent
-9 of the State Homr.e [:r ..-'.tration Department,
ii speaking before the members of the Chattahoochee
SI Girls' 4-H Club at their meeting in the
/ Schoolhouse Friday afternoon1.

Succeoding para,;r:,.;ih3 may tell
more about what Miss ili ~rby said,
-__.___ and other things that were done.
.... by the club, and give a list of
-" :- its officers.

We' / I rirte ou s to oY S So We will not make the sentences so
tt h ed i a eL u1\ vP o th vy long that they will not be clear
and not have all the sentences
short. People get tired of road-
ing all long sentences or all short sentences. We will see that every sentence
is completo--has a subject, verb, and predicate--and that the verb agrees with
the subject.

In writing our story, we will start rig'h-t in with the main thin;ls,
go right on through with details, and when wo reo 1] ':.i!h, quit. We do not
repeat the same th;>ing in different rords, and do not try to string our story out
just to get additional length.

We remember th.t it is always a good idea to include as many names
as possible in a story--particularly nsmos of local people. We will be sure
that the names are written logibly and that initials or first names are given.
Unless we absolutely do not havTe or cannot got the initials, wo will never
say just "Mr. Jones". There are any number of Joneses, and the readers do
not know; to which ono ,re refer even though ore do.

If we are writing about our own work, wro will write as if we
wore reporters and not agents. Instead of saying, 'I will be at Podunk on
Tuesday for the purDose of calling chickenss, or "I wont out to the Mud Crook
community and hold a poultry culling demonstration", we will say, OA poultry
culling demonstration will be hold on Bill S1ith's farm in the Mud Cr-'.k
Community at 2 O'clock Saturday afternoon, according to an announcement
by County Agent Bill B:1..k"";


We will remember to quote farmers
we will avoid quoting any one man too often.
we will quote ourselves, not as individuals,


and farm women frequently, but
If it comes convenient,
but as agents.


We will not apologize for anything in a news story. If we had
a meeting, and, because of rain, only 10 people attended, we will simply say
that "Ten farmers learned how to treat truck crops seeds against disease at
a meeting hold under the auspices of County r..`- t Bill Blank at the Podunk
schoolhouse .3-1. .'-.y i .-non. The work was done inside because of a steady
rain". The public can then draw its own conclusions.


w5-




We will use simple, concrete words Instead of saying, "Con-
siderable interest is being manifested in spraying citrus this year, we
will say, "Seventy-five farmers of 1Myown County have attended citrus spraying
demonstrations hold by County Agent Bill Blank*.

We will write directly, not beating around the bush. 'We will put
punch into our writing by using active verbs. Instead of saying, "There
was a meeting of 40 farmers hold last nights, we will say, OForty farmers of
the Podunk Conmmunity met Tuesday night at the schoolhouse and listened to a
discussion of rust mite control for Myovwn County by County Agent Bill Blank",

We will not use slang in our story, and vi~ will not try to bring
in any high-sounding but meaningless words. We will write simply, plainly,
and to the point, very much as we w-ould talk.

After we have written the story, we will never send it in to the
editor until we have road it over carefully, seeing that words are spelled
correctly, that all the facts are given, etc. We ask ourselves if it answers
the a"big six" questions. We put ourselves in the place of the reader who'-.is
not familiar with the facts.

In addition to studying the suggestions given here, one can improve
his writing by studying the stories he sees in his paper from day to day, and
by comparing the copy of stories he turns in to the editor with the stories
as they are printed, not-ing changes made by the editor.

Stories should be written and turned in to the editor while they
are news* Editors do not like to run stories of ovonts a long time after
they have happened.

Tying up News and Advice




everybody front! the corner groceryman to the village's chief
stick whittlor has posed at one time or another as an .expert"
adviser to farmers. As a result of all of this, often unsolid.-
tated, "expert advice* which they have received, farmers some-
tiros naturally fight shy of advice, even good advice.

It is often possible to bring out some good advice through the
news columns by tying the advice up with news. As an example of this we have
two paragraphs written by Sam Sherard, one-time county agent in Okoochobee
County, and published in the Okeechoboo News:

"The Dixie Land and Cattle Company
.. is carrying on a demonstration using
.. cull Irish potatoes and cowpeas
'._. / as feeds for hogs. Last fall
'j three gilts were purchased from
--" the State farm at Raiford. Those
gilts weighed about 75 pounds
each when purchased. Today, after
t e hs having boon fed on boiled potatoes,
these hogs will weigh ovor 250 pounds each.


-6.




fAs a result of this flooding trial, this company has just pur-
chased several range hogs which will be fed in a similar manner. There are
great possibilities for 'og raising in Okoochoboo County, ospocially as a
side-line. A fove good hogs on each farm will turn the culls from truck crops
into cash."

Another good example is found in the Texas E:.:t n:ion Service News,
which quotes County Agont Sam 17. Martin of Hansford County, Texas. "George
Ellison reported to tho county egent that the wire worms are killing the
careless woods on one o-' his fields. This makes wheat sowing in dry grocund
'1 io',.,,on Rotation of crops is the only wnay to got rid of those pests."

And hero's another one from tho Tennessee Extension Review, credited
to County Agent W. C. Miitcholl of Hardin County, Tonn.: *Ed Winingham of Crump
sold $180 worth of green wrapped tomatoes from one acre last year. He says
that with the fluctuation of prices, he can make money as coi-ip.uc-d with cotton
by growing tomatoes with cotton. The farmers are preparing to grow several
acres of truck this year.'

Some Examples



t is by no means impossible to find examples of good news stories
relating to county agent and ]hone demonstration work in Florida .-.ap-.rs.
! Whether those wore written by the agent or by some reporter from the
paper does not matter--the important thing is to got the material in
the paper in good r"h.po. Agents who are fortunate enough to have good
reporters call regularly at their offices should by all means let the reporters
write the nows. However, those not so fortunate should endeavor to learn to
7-rritio it themselves.

A number of examples of news stories clipped at random, some of
th:.m good, some not so good, are given here with -n.i- ...-it: so that agents may
study them and learn their good ye;+: and their bad points, and obtain help
in writing their own news stories.

TOUR PROVED VALUE OF -i L. AD VETCH IN COUNTY

"The Austrian pea and vetch tour held in this county T'.-d1ay of last
weok (by County Agent Iii-tchell Wilkins) well demonstrated the fact that these
cover crops can be gronm successfully in this county. At each farm whore
demonstrations wore hold the amount o4" green vogotation was calculated by
cutting the peas from a spot ton foot square, having an average growth of the
e:.old, and weighing them. The weight per acre was then figured. Farmers who
aro now growing this crop whoro demonstrations roro hold had the following
pounds of vegetation per acreo

H. Gunther 4000 lbs. per acre
A. .a:lini,:. 21000 "
A. Adkinson 4000 n n
Glenn Moore 20000 a R
Glenn bMoore 9000 "
Lee Mathis ,5000 t
Goo. ,iubstor 10000 '


-7-




"The average yield by the above figures is 10,430 pounds of groon
vegetation per acreo. This is a nitrogenous crop which shows a chemical ana-
lysis of O00695 available nitrogen. From. these f-', uircs, 10,430 pounds of' peas
would contain 72 i....uur":L of pure available nitrogen, which is equal to .:02 lbs.
of nitrate of soda. T'is is enough nitrogen to grow two ordi:.,ar.y corn cro.'ps
of 50 bushels to tVo acre.

"(Mr. Wilkins says that) if Austrian peas and rfetch .are planted
the first of Octobor, they can be grazed during the months of December, January,
February and until the tenth o. March, and then make sufficient :G'roo] by the
first of April to :..Lr.-ly all the nitrogen a 50 bushel corn crop would required"

This is a good story of a tour. It, would have been better if it
had been written in time to got in the paper the same rook the tour was held,
and the "of last wook" could hi:'vo boon omitted. It should have boon written
,.li';.glL after the tour was over and turned in to the editor early Wednesday
morning to got in Thursday'e paper.

The words in parentheses have boon inserted to show how easily the
story could have boon improved.

LMARCHI PROGRAM OF CLUBS GIVEN

Five Divisions Included in Work for this Month

". program of -work for hano demonstration clubs of Santa Rosa
county for tho month of March was 'announced yesterday by Miss Martha Mooro,
county agont. The work i:L. li.:i; activities in four or five divisions of the
general scheme of operation of Florida 4-H clues.

VMiss Mooro's itinerary for the first wook of March will be:
larch , Cross Roads school in morning; afternoon, Cora senior club, March 5,
C1Lmil!-la school, morning; Chumuckla senior club, afternoon. March 6, Jay
school, morning; Jar senior club, aftornoonft March 7, Jrni!..'c': school, nmornint;
Harold junior club, aftornc. !i,

"In connection with tho club .;-:r.;tlrii,. Miss ioiccs.O: urged all members
to plant their tomato and pimento popper seeds at once, as the plants will be
nee.oded in the later gardening *:rork o" the summnor Those who have not planted
and desire Miss Moore to assist in securing soods are asked to send in their
namios and addresses not lator than March 5,

"The program,. for March was outlined as follows:

1, (a) Drar map of homo garden. (b) Give description and tell what
is planted and how cultivatod (c) Study of plant diseases and 'row to prevent

2. (a) Methods of' flooding baby chicks. (b) Parasites and care of baby
chicks*
3. Homo improvement (a) Study of sanitation. (b) Screening.
4, Clothing. Study of textiles and '-.ow to buy.
5. ii.jutri-tion. Body noods and I.:.o..; :-. i. -l, will meet these needs.
How to improve your posture."



This is a splendid wray to write up a program of work




CAN SEED GIVEN TO PARIZISS


"On invitation of: C.:..u'.; Aont Leo Wilson, 12 growers of the county
g.thorod at the county farm on the north side of the river Friday and listened
to a talk on sugar canes the s-...r-cr tollirng of the cooperation tho government
of tho United Statos and th)o stato are giving the farmors in.the matter of
sugar cane culture.

*Twolvo varieties of cane furnished by tho government and gr"ing;
on the farm woro inspootod, and seed fror thom vrs distributed among the grCrowrs.
As long as it. lsts it will bo distributed by the county agont to those inter-
osted. 1


This story is told briefly but clearly.



F.J'.EF.. TO IT T SATURDAY

"All intorostod farmers of Taylor County are asked to moot the County
Agont (R. S. Dennis) at the Courthouso in Perry at twro o'olook Saturday after-
noon (March 16) to discuss with hin their fertilizer needs for the coming year.
(1ir. Dennis says that) there are some now materials on tho market which, if
'sod, will reduce tho fertilizer bills a groat deal. The subject of home
*Jixturos will also be discussed, showing the saving that can be made in this
~;1y. It will be rell worth tho time o spenj to attend this mooting and it is
hopod that a good crowd will be precont.*

The words in paronthosos above have boon inserted to shaow some of
the important things oamittod in this story as it w-as published. The words
undorlineri should have boon loft out of a news story.



STATE hUTRITIOi SPECIALIST IN COULI;T- P1. T%-TTE DAYS

"U-iss Mary A. Sionnis, Stato Nutrition Specialist of Tallahassoo,
spont three days in this county in behalf of the Nutrition and Hoalth program that
is being sponsored by the Home Demonstration A-nt, Miss Pearl Jordan. Miss
Stannis arrived Wednesday and hold a meeting with bhe Woman's Club of Yuleo
V'odnosday evening. Thursday afternoon she met with the Woman's Club at Callahan,
.nd Friday morning, with the Yuloo girls and in the afternoon, with the Hilliard
,:irls and tho Woman's Club at Hilliard. The meetings were very inspiring and
:.lpful. Miss Stonnis' talks wore on the relation of tho diet-tothe body.
-j3 also by talks, domonstraticns and pictures, shvoed the important of good
posture,

"Thei- ion r scored thomselvos in foods and gonoeral health, and the
total scores wore vory intcrostin :.. A special nutrition program is being put
on by the womon and girls of the entire county* Considerable interest is being
manifostod in the rork, end -,e hope that when the program is completed, that we
.ill have more efficient diets, and through this, have more ho':ilthy- bodies."


The first par-' ,:. p of this story is fine but the z cocnd is ruined

-94.




by the use of "wo, ?0ho are, "&veo anyway? There is nothing in the story to
chow. T7ouldn't that last sentence have been bettor 'stated like this? "Con-
siderablo intorost is being manifested in the v:ork, rand it is hoped that when
tho program is compl-ted, the wromen of the county will have more efficient
diets, and, through this, have more healthy bodies."

HOME PRODUCED ,,TJ ;L .LVI D TO COUNTY OFFICIALS

Doeonstrabtioe Department Offering from
Cocktails to Cigars came from Local
Sources

*A delicious dinner of Leo county grown products was served to
aro-:nty county officials a.t noon today by theo Senior Council of the Leoo County
Enoro Domonstr:ition depc-rtnpont, The dinner was cooked by members of the council
from every ooi~mmunity in the county and was served as a tribute to the indivi-
.uals who had helpod to further the work of the Homo Demonstration department
in Loc county.

~ long table -ras. sot in the county kitchen and the guests places
,oro marked wv'-th dainty hand painted place cards. The table was decorated with
ye low candles and y.llcw chrysanthemums. Everything from the fruit cocktail
I;o thl aftor-dinnor. cigar was grown or produced in Leo county. Included in
,.:ho sumptuous monu wao.s roast chicken with dressing.and giblet .c' ,-.-, sweoot
potvtocs, green boans, relishes, Florida cranberries, a salad, and apple
.io.

w"'it dinner nwas prop...rod in the county kitchen by members of the
council under the supervision of Miss Anna Mae Sykes, hromo demonstration agent,
.:ho vwishod to thank the Stewart Drug company for donation of cigars and
: ::"or the flowers.

"."j'i' .:. the guests woro Harry Stri?-.f.,llow, Pine Island; C. J....,..o.

*e00.00Q600.epo90ea.geb.eeo**..,0q0o ,o.so*000eo000 ..o.0.00....o.*.60.0,.,6

efombors of the council aro Mrs, . Tussey and Mrs. B. S. Clay
of ..va; MIrs. C. E. Harris and.................... ......



This story is 'aell ,vrritton and to the point.



TIE UP WITS Ti' AGRICULT~:IAL NEBiS SERVICE



T often h1.11 r that t :ts can make offoctive use of the releases
contained in the weekly agriculturall Noe.t's Service from the State
Off:ico. .This should be encouraged. If a Yellow-Shoot story can be
given a local application, all the bettor. Those stories can be
'.'anged, if necessary to give them local application and make them more
:osirable for individual counties. The nnmo of the county agent may be
substituted for the specialist w"ho is quoted, if this will make it more
suitable for use in the county.

-10O




ACKNOWLED!~Z=I NTS


OST of the information contained in this circular is common knowledge
/ / to those who are or have boon connected with news writing. The
'.. author has dravm fuooly on available information, and lays no claim
to originality of subject matter, Howovor, credit should be given
to E. R. Price, V. P, I, agricultural editor, Walter C. Schnopp, agricultural
editor of ~ost Virginia University, sPnd W. H. Darrow, agricultural editor at
Texas A and 1M. Collogo, for helpful suggestions obtained from their circulars
on news writing and extension publicity,



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