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Title: Florida dairy news
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00082035/00034
 Material Information
Title: Florida dairy news
Physical Description: 12 v. : illus. ; 30 cm.
Language: English
Creator: Florida Dairy Industry Association
Publisher: Cody Publications for Florida Dairy Industry Association.
Place of Publication: Kissimmee Fla
Publication Date: 4th quarter 1956
Frequency: bimonthly
regular
 Subjects
Subject: Dairying -- Periodicals   ( lcsh )
Cattle   ( lcsh )
Milk   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1-12, no. 1; Nov. 1950-Spring, 1962.
 Record Information
Bibliographic ID: UF00082035
Volume ID: VID00034
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01386090
issn - 0426-5696

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    Main
        Page 1
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
        Page 29
        Page 30
        Page 31
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
        Page 37
        Page 38
        Page 39
        Page 40
    Back Cover
        Page 41
        Page 42
Full Text








































































'Tua. the night I,,v.r; Chr,.tma., and all through tihe da,ry And what to their wondering gaze did apupar
All tir no ',r! k'rt. ioll a ni merry. But jolly St. Nick and hbn prancing reindeer.
71h mwilk anJd it, 'r a- an, i t.i u'i u iottange Lhe' "Nou hear, Merry Milkmen," did St. Nick itnionr
Were pajikd in container all "et to pleae. "I name you my helpers to bring to each homes
The m.n s rome ti ou.rIL ajbouI to take leate ".4 most Merry Christmas; a Nefu Year of fain
And dfpart for their homrei and a RooJ L/hr.nma-n. Alid real health aind srgor to Elery One!
Then up nn the rorl hb,ir aro'e ruch a shout "Because it's uell known to all who uill hear
That Ii, ) ih.mp'd rt the 1dot,i .;i lor.krJ all about That the bearrr of milk is the bringer of Cheer'


".And t illks that you .rc ultb your product of north
.Ie' the Ii.'t of people there are on this earth!"
Olsen Publishing Company








00 000 00 0 0 0 o00000 00


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EDITORIALS


A Petition to the Florida Milk Commission to Continue
Enforcement of Both Producer and Resale Milk Prices

Believing its contents to be of special interest to our readers, the
Dairy News reprints in editorial form the following petition which
the Florida Dairy Association and various local Dairy Association
groups presented to the Milk Commission in ten public hearings held
in October and November from Pensacola to West Palm Beach.

WHEREAS, It has been proposed that consideration be given
by the Milk Commission to the adoption of a moratorium on the
further enforcement of its orders on the retail prices of milk, leaving
the Commission the authority to supervise only the farm price of
milk, and

WHEREAS, It is the considered judgment of the undersigned
that the supervision of the Dairy Industry by the Milk Commission,
including both the "farm" and "consumer" minimum prices of milk,
during the past 22 years, has resulted in the sound development of the
Dairy Industry, BENEFITTING THE CONSUMER WITH AN
ADEQUATE AND HIGH QUALITY HOME MILK SUPPLY at
reasonable prices considering quality and Florida costs, also greatly
benefitting the economy and welfare of the State through the enor-
mous investments, employment and buying power of Florida's over
1,000 dairy farms and approximately 200 milk distributors, and

WHEREAS, In our considered opinion, either the repeal of the
authority of the Milk Commission to supervise "retail milk prices"
or the suspension of the enforcement of "retail milk prices" would,
to a great extent, allow the return of the destructive milk price and
trade practice conditions which existed in Florida before this Law
was passed, seriously threatening the extinction of the State's milk
supply and which caused the Legislature to enact this Law for the
purpose of "PROTECTING THE PUBLIC HEALTH, SAFETY
AND WELFARE" . by controlling and preventing "demoralizing
and uneconomic trade practices" in the dairy industry which "imperil
the constant supply of pure and wholesome milk," and

WHEREAS, While it is true this objective has been largely ac-
complished, just as the general objectives of cur departments of health
have been accomplished, IT MUST BE REALIZED THAT THE
SPLENDID CONDITIONS WHICH HAVE BEEN ATTAINED
IN THE STATE'S ADEQUATE AND HIGH QUALITY MILK
SUPPLY COULD SOON BE LOST without the stabilizing effect
of the Milk Commission's supervision of both the farm and retail
prices of milk, as well as fair trade practices in the Dairy Industry;

THEREFORE, BE IT RESOLVED that we, the undersigned,
with concern for the best interests and welfare of the Florida Dairy
Industry, Florida milk consumers and the economic welfare of the
State of Florida respectfully and earnestly appeal to the Florida Milk
Commission to concentrate its efforts on the strictest possible enforce-
ment of the law under its present provisions for supervision of milk
prices at both the production and retail levels.


VOL. 6 NO. 4
FOURTH QUARTER, 1956

THE
FLORIDA DAIRY NEWS
E. T. LAY, Editor d Business Manager


Official Publication of
Florida Dairy Association
W. A. (BILL) GRAHAM, President
Hialeah

Florida Guernsey Cattle Club
W. P. WALDREP, President
Hollywood

Florida Jersey Cattle Club
M. A. SCHACK, President
Greenwood

Florida Holstein Cattle Club
W. HERMAN BOYD, President
Miami

Fla. Assn. of Milk Sanitarians
SAM NOLES, President
Jacksonville

FLORIDA DAIRY ASSOCIATION
Officers and Executive Committee
E. T. LAY, EAecutive Director
W. A. (BILL) GRAHAM, President
Graham's Dairy Farm, Inc., Hialeah
T. G. LEE, Ist V. Pres. & Chrmn.
Distributors' Division, Orlando
JOHN SARGEANT, 2nd V. Pres. & Chrmn.
Producers' Division, Lakeland
Additional Producers
JACK MCMULLEN, Clearwater
R. L. LUNSFORD, Milton
J. H. ADAMS, Jacksonville
Additional Distributors
GEORGE BOUTWELL, Lake Worth
W. J. BARRITT, JR., TamIpa
JOHN HOOD, Bradenton
WALTER BURTON, facksonLille

THE FLORIDA DAIRY NEWS is pub-
lished quarterly by the Florida Dairy Associa-
tion, 615 Park St., Jacksonville, Florida.
Subscription price is $1.00 a year. Entered as
second class mail at the Post Office at Jack-
sonville, Fla., under Act of March 3, 1.879,
as amended. '
Business and Editorial offie, 615 Park
Street, Jacksonville..- ,.
NATIONAL EDITORIAL
SMeme AS S O CliATIG


Member Florida Press Association


FOURTH QUARTER, 1956 1











DAIRY NEWS DIGEST


Members of the Dairy Industry throughout the State are invited to
please send to the "Florida Dairy News" all news about dairies, dairy-
ing and the good people who devote their time, talents and money to
this great industry. -The Editor

New Plans Made for Dairy Show

At the 1957 Florida State Fair
The schedule for the Dairy Show events at the 1957 Florida State Fair begins
on January 29 and the changes made in the plans for this year are evidence of de-
velopment and continued growth of importance of this Show. A total of $10,984.00
in premium money for the Open Show represents an increase of twenty per cent,
while the Florida Special premiums have been reduced by ten per cent, providing a
greater incentive for out-of-state exhibitors but maintaining a strong Florida repre-
sentation.


A new class has been introduced into
the Show this year with the inclusion of
a 10-year-old class in each of the breeds.
Another change will be the elimination
of the Parade of Champions. A new
glassed-in case will be provided for dis-
playing the trophies.
Credit for building the dairy show at
the State Fair belongs to the many mem-
bers of the planning committee, but sev-
eral people are recognized as contributing
much excellent work to the project. These
include C. W. Reaves, State extension
dairyman, and Wilson Sparks, assistant
extension dairyman, both of the Univer-
sity of Florida; C. J. Jacobs, field repre-
sentative of the American Guernsey Cat-
tle Club; William T. Carpenter, Ayrshire
Sales Service of Rutherfordton, North
Carolina; and Elton Hinton, dairy super-
intendent at the Florida State Fair.
January 7 is the absolute deadline for
entries to the Dairy Show and a single
entry blank will cover all entries for the
separate showings. One copy of the en-
try form goes to the Florida State Fair,
one to the State Livestock Board and the
third copy is kept by the exhibitor. The
deadline of January 7 will provide for
efficient organizing of the barn to make
the best possible Show. Releasing of dairy
animals will begin at 8 P.M., February
8 and all dairy animals and trucks must
be off the grounds by 8 A.M., February
9.

MILK MARKETING ORDERS
BOOKLET PUBLISHED
The Department of Agriculture has
just completed a new booklet entitled
"Federal Milk Marketing Orders-Their
Establishment, Terms, and Operation."
The booklet was prepared at the request
of the Milk Industry Foundation, the
National Milk Producers' Federation, and
the Evaported Milk Association to pro-
vide a better understanding of Orders
and how they work.
A copy may be secured from the Flor-
ida Dairy Association.


The schedule of events in the Dairy
Show follows:
TUESDAY, JANUARY 29
9:00 A.M.-Judging in the combined
Florida State Fair Youth
and West Coast Dairy
Shows. This constitutes
the merging of the two
shows and the Greater
Tampa Chamber of Com-
merce is sponsoring the
combined Show which
will run the duration of
dairy week.
2:00 P.M.-Ayrshire Cattle Judging
7:00 P.M.-Holstein Cattle Judging
This will be the first
time that evening judg-
ing has been necessary.
WEDNESDAY, JANUARY 30
8:30 A.M.-Guernsey Cattle Judging
THURSDAY, JANUARY 31
8:30 A.M.-Jersey Cattle Judging.
FRIDAY, FEBRUARY 1
7:30 P.M.-AYRSHIRE SALE
SATURDAY, FEBRUARY 2
9:00 A.M.-FFA Team judging of
dairy and beef cattle.
The judging for all breeds will be done
by George Hyatt, Jr. who is in charge of
extension work, agricultural and home
economics, at the North Carolina State
College, Raleigh, North Carolina. The
Ayrshire Show has been designated the
Southeastern Regional Show for 1957.

SOCIAL SECURITY TAXES
INCREASE JANUARY 1
Federal Social Security Taxes will be
one-fourth of one per cent higher for
employer and employee beginning Janu-
ary 1, 1957. The rates were increased to
21/4 per cent on both employer and em-
ployee by the 1956 amendments to thl
law. The tax applies to the first $4200
of earnings per year.
The tax rate for self-employed peo-
ple will be three-eighths of 1 per cent
higher.


National Producers Group
To Meet in Florida
The National Milk Producers Federa-
tion with headquarters in Washington,
D.C is scheduled to hold its 40th an-
nual convention in Hollywood, Florida,
December 3-6.
E. M. Norton, secretary of the Fed-
eration, reports that the organization
whose membership is made up of local
milk producer cooperatives, is now in its
40th year as spokesman in the nation's
capital for dairy farmers, and is the old-
est and largest farm commodity organi-
zation.
The job of the Federation is to repre-
sent these cooperatives and their farmer
owners on matters in which they have
a common interest on the national level.
Thus the Federation concerns itself
with legislation, with government poli-
cies, with administrative rules and regu-
lations, with tariffs and subsidies, with
labor relations, and with numerous
other factors and influences which-in
the end-affect the dairy farmers' in-
come.
The president of the Federation is Rus-
sell S. Waltz of Seattle, Washington.
Florida dairymen aiding in the ar-
rangements and welcoming of the group
are Freeman Hales, president of the Mi-
ami Home Milk Producers Cooperative,
and Bill Graham, president of both the
Miami Independent Dairy Farmers As-
sociation and the Florida Dairy Associa-
tion.
Among the featured guest speakers
on the program are: Herschel Newsom,
master of the National Grange; H. L.
Forrest, director, Dairy Division, U.S.
Dept. of Agriculture; two members of
Congress, J. L. Whitten of Mississippi
and M. R. Laird of Wisconsin, and Sigurd
Anderson, commissioner of the Federal
Trade Comission.
Officials of the American Dairy As-
sociation and the Milk Industry Founda-
tion were also expected to attend.

New Booklet Available on
"Harvesting Your Milk Crop"
In order to do a better job of milking
today, modern dairymen need to know
just what goes on inside their cows-
the ways they react just what gets
more milk how machine milking af-
fects them. For a better understanding
of these problems, Dr. Charles W. Tur-
ner, Professor of Dairy Husbandry at
the University of Missouri, has boiled
down years of research into an easily un-
derstood 18-page booklet entitled, "Har-
vesting Your Milk Crop." It is complete
with illustrations and diagrams.
Babson Bros. Co. of Chicago has made
these booklets available in large quanti-
ties and will be happy to send copies
without charge to those who write in.
The address is Babson Bros. Co., 2843
West 19th St., Chicago 23, Illinois.


2 FLORIDA DAIRY NEWS

















































They collect $34.86 more


profit per ton of feed

Charles and Daniel Ernst's D.H.I.A. records tell the
story-$184.38 more milk profit per month


H UMAN nature resists change. And
jovial Charles and Daniel Ernst
admit to being about the "humanest"
dairymen in the Meadville (Pa.) area
when it came to changing dairy feeds.
Understandably so. They were happy
with the feed they used and skeptical
of feed claims. So it took 2 years be-
fore they decided to put Larro Sure-
Milk to test.
When they did, the first 10 months
with Larro SureMilk 32 produced
enough extra profits over feed costs
(compared with the preceding 12
months) to equal the down payment on
a new car. And milk prices were 220
lower during the Larro test period!
Here's the story of extra profits with
SureMilk taken from the pages of
Ernst's own records and D.H.I.A. herd
books. It compares 10 months on Larro
with the preceding 12-month period.
Extra profits over feed costs, con-
verted to a 12-month basis, averaged


$184.38 per month. Extra profit per ton
of feed $34.86. Extra milk per ton
of feed 1,094 lbs. Extra fat per cow
- 11.87 lbs. Feed efficiency an extra
.54 lb. milk from every pound of grain
fed.
Now that's real profit over feed cost
. . the kind you can expect from your
own herd. The reason: SureMilk is
loaded with extra milk-making power.
It contains every nutrient that hard-
working dairy cows need to milk at
top capacity to stay healthy and
milk their best.
Your Larro SureFeed dealer has the
whole money-making story on this mod-
ern dairy feed. For his name and free
SureMilk folder, write Dairy Depart-
ment, the Larro Feed Division...

General Mills
JACKSONVILLE MIAMI
ORLANDO TAMPA
Regional Office: CORAL GABLES


SM-3-6-R


Get set for fall calving
This year, try Larro's safe, sure, money-
saving way to raise better calves. Feed
Larro SureRaise pre-starter for 25 days
after 4 days of colostrum feeding. Work
Larro SureCalf into the feeding program
on a free choice basis beginning the 5th
day after calving.
This new method grows calves 26%
faster than accepted standards, because
it gives calves all the advantage of ad-
vanced nutritional benefits and today's
most effective scours-fighters. Early ru-
men development helps calves digest low-
cost roughage earlier to cut overall feed
costs. Get complete details and a supply
of SureRaise and SureCalf from your
Larro SureFeed dealer.



FOURTH QUARTER, 1956 3









ACTIVITIES REVIEW OF:

Florida's Dairy Councils
Current News of Dairy Council Work in Tampa-St. Petersburg, Miami & Jacksonville
This section of the Dairy News is intended to bring timely information of the
activities of Florida Dairy Council work. The material will be supplied by the
three Council directors in turn.
Dairy Council Material In This Issue Sponsored by
Jacksonville Dairy Council
MRS. MAXINE CARTER, EXEC. DIRECTOR

Jacksonville Dairy Council Promotes
Diversified 1956-57 School Program

The health education program of 78,000 school children in Duval County will
: be materially enriched by the activities of the Dairy Council on behalf of the dairy
industry in the Jacksonville area. Mrs. Maxine Carter, director, began the ground-
work for the distribution of materials in July when she held conferences in her
offices. Carefully considering the booklets, leaflets, and posters, which emphasize
the importance of milk and closely parallel the study content of the first six grades,
request forms were developed for each grade level. Mrs. Margaret McGill, elemen-
tary supervisor, cooperated in this work.
During the two-weeks pre-planning period in August, the Dairy Council staff
appeared at faculty meetings in 21 of the larger elementary schools and at county-
wide general interest groups. Teachers visited the Dairy Council offices and many
letters were received requesting materials used in previous years or viewed in their
summer courses at the universities of Florida.
Mrs. Margart B. Long, supervisor of
Homemaking Education, who is also a for the projects were received than the
member of the board of directors of the nutritionists were able to fill.
Dairy Council, assisted in planning the Valuable reminders for guiding chil-
unit's Home Economic program. Home- dren in making wise choices at the point
making teachers are a vital link in the of consumption-the cafeteria lunch
teaching of good nutrition because they counter-are being supplied to 84 cafe-
are often the last authority on the sub- teria managers in the form of gaily
ject that the students meet before they colored posters showing the goodness of
begin their careers as home-makers, milk. Mrs. Alice R. Certain, director of
mothers, and menu-planners. At a meet- the cafeterias, had a special conference
ing of all the home-making teachers, with her supervisors and the Dairy Coun-
Mrs. Long stressed the services of the cil staff to plan the best use of these
Dairy Council in supplying authentic materials. Nearly 10 million half-pints
teaching materials and the counsel of of milk were used in the Duval County
Mrs. Carter and her assistant, Miss Wil- school cafeterias during the 1955-56
kinson, participated in discussing the school term and a large increase is an-
work of the Dairy Council and through- ticipated for the current year.
out the year they will contact these
teachers on programs of the Homemak-
ing Teacher's Council and the North Local Units at W ork
Florida Home Economics Association. .


Visual aids have assumed increasing
importance in the teaching program and
films and filmstrips showing the import-
ance of the dairy industry to the nation,1
economy and of milk to the health of all
the people are deposited with the bureau
of curricular aids. They are listed in the
official catalog and made available to
the schools on a weekly basis. "Admirals
in the Making," NDC's latest film for
schools, has received enthusiastic approv-
al and has been listed for the current
school term. Mrs. Nettle Brogden, co-
ordinator of curricular aids, invited the
Dairy Council staff to present the plans
for special projects for the first six grades
to a meeting of nearly 2,000 teachers.
These were for science, physical educa-
tion and health classes and more requests

4 FLORIDA DAIRY NEWS


A new way to aistrioute Dairy Coun-
cil booklets and posters to the schools
in Dade County is being tried this year.
Complete library sets of one booklet per
grade level were ordered for each school
and these were shipped directly from
NDC to the textbook department in Mi-
ami. This material will be sorted and dis-
tributed to the schools by the School
Board, saving the Dairy Council office
that detail. If successful, the new meth-
od will be used in Broward County next
semester.

The November 25 issue'of Hoard's
Dairyman features a story on the typi-
cal activities of Dairy Councils through-
out the nation in an article entitled "A
Day With a Dairy Council Executive


DIRECTORY OF
FLORIDA'S
DAIRY COUNCILS
DAIRY COUNCIL
OF JACKSONVILLE
16 East Church Street
Mrs. Maxine Carter, Exec. Director
Miss Betty Ann Wilkinson, Asst. Dir.

DAIRY COUNCIL OF TAMPA
AND ST. PETERSBURG
102 N. Dale Mabry, Tampa
Mrs. America Escuder, Exec. Director
Mrs. Harriet L. Hastings, Asst. Dir.

DAIRY COUNCIL OF MIAMI
(Including DADE, BROWARD &
MONROE COUNTIES
769 N. W. 18th Terrace, Miami
Miss Marion Cudworth, Exec. Dir.
Miss Nancy Hinckley, Asst. Dir.


New DC Assistant Director
Appointed in Duval County
Miss Betty Ann Wilkinson has been
appointed assistant director of the Dairy
Council of Jacksonville, J. H. Adams,
president, announced recently.
Miss Wilkinson
attended the
public schools
o f Jacksonville,
graduating from
Robert E. Lee
High School. She
was also gradu-
ated from Sullins
Junior College.
WILKINSON She received her
bachelor of Sci-
ence degree in Home Economics from
the University of Alabama in 1956.
While specializing in foods and nu-
trition, Miss Wilkinson's undergraduate
study included food demonstration tech-
niques, television and journalism.
She is a member of the American
Home Economics Association, the North
Florida Home Economics Association
and Pi Beta Phi social sorority.

Director." The sub-title of the story
states "As regularly as dairy cows give
milk, Dairy Council programs promote
the consumption of milk and milk prod-
ucts."

The National Dairy Council, founded
in 1915, has 73 affiliated Dairy Council
units. The combined budgets of the
units represents a yearly investment by
dairy farmers, dairy processors, and dairy
equipment suppliers of nearly $4 million
in nutrition research, education and
public relations.








NDC Winter Conference,
Annual Meeting January
Economic, health and promotional fac-
tors affecting milk consumption will be
discussed by nationally prominent au-
thorities at the Winter Conference and
Annual Meeting of the National Dairy
Council to be held in Omaha, Nebraska,
January 28-30, 1957. Another subject
to be explored is "Facts We Can Use"
concerning the kinds of information
sought by health leaders in their work
of encouraging better consumer eating
habits.
Staff personnel and members of the
Boards of Directors of affiliated Dairy
Council units across the nation will
participate in the three-day meeting, as
well as members of the industry and al-
lied trades representatives. A total mem-
bership of 3,339 including milk, butter,
cheese and ice cream members and equip-
ment and supply firms has been reached
during 1956.
The 1957 Board for the NDC will be
named at this meeting. It will be com-
posed of sixteen regional members and
34 members at large. Two producers and
two processor-handlers from each of the
four regions will make up the 16 re-
gional members, giving direct represen-
tation to the 73 affiliated units operat-
ing from coast to coast. After the an-
nual meeting in Omaha, the new NDC
Board will elect the officers and exe-
cutive committee for 1957.

New Regional Representative
Serves Florida Dairy Councils
A plan for increased service to the
dairy industry was recently instituted
by the National Dairy Council with the
appointment of three regional representa-
tives. The central region which includes

affiliated Dairy
council units.
John F. Warring-
ton, Jr. will serve
this region, mak-
ing his head-
quarters in At-
lanta, Georgia.
Mr. Warring-
WARRINGTON ton has an agri-
cultur al and
dairy industry background and is well-
known to many Florida dairymen, hav-
ing lived here for many years. His father
was connected with the Agricultural Ex-
periment Station at the University of
Florida and John, Jr. was graduated with
a Bachelor of Science degree in Agri-
culture from the University of Florida.
After serving in the South Pacific with
the Marine Corps, Mr. Warrington was
sales manager of the Carnation Com-
pany branch in Houston, Texas for four
years and more recently owned and op-
erated a successful milk vending busi-
ness in Atlanta.


DIVERSOL!

Saves

a lot of time.

And it's safe

on stainless steel


What do you

use to clean

Your BULK tank?


With Diversol, you sanitize your bulk tank as you
clean. It's an established fact that Diversol's combi-
nation of cleaning and bactericidal properties results
in easier cleaning, more thorough disinfecting. Proof?
-for more than 30 years producers of top quality
milk have depended on Diversol for low bacteria
counts ... every day. And years of everyday use on
thousands of farms back up the fact that Diversol
is safe on stainless steel. This is a fact worth think-
ing about, when you consider your big investment
in a bulk tank cooler. Use Diversol wherever you
use a disinfectant, in the home and in the barn.
Diversol, a product of Diversey research, is the dairy
farmer's best friend when it comes to sanitation.
Order Diversol from your hauler or farm store today.






DIXERSlEY!.


FOURTH QUARTER, 1956 0 5


,.L~










GUERNSEY CATTLE CLUB NEWS



State Guernsey Sale-Averages
$530 for Top 25% of Animals
Forty-two head of registered Guernsey cows were sold at the 18th Annual
Florida Guernsey Cattle Club Sale held at Largo September 10, 1956. The sale
grossed $16,725.00, the average being $398.21 for all animals sold.
The highest price paid was $1,000.00; this was paid by Boutwell-Matheson Inc.
for Wyno Master Veronica from Wyno Farms, Muncy, Pennsylvania. The second
high price of $750.00 was paid by W. P. Waldrep, president of the Florida Guernsey
Cattle Club, for Burkeville Emory Salome from Holliknoll Farm, Franklin, Vir-
ginia.
Fourteen of the fifteen purchasers at the sale were Florida dairymen. Of the
twenty- five consignors, fourteen were from out-of-state with seven states and On-
tario, Canada being represented by one or more each. This annual sale is an opportuni-
ty for dairymen to improve their herds and all the best Guernsey breeders in the
state cooperate to make it successful.


Guernsey Classification,
Records and Purchases
The Guernsey herd of Walter Schmid
& Son, Sarasota was recently classified
by L. 0. Colebank, Knoxville, Tennessee,
official classifier for the American
Guernsey Cattle Club. Of their 70 cows
classified, one was rated Excellent, 18


Very Good, 39 Desirable and 12 Ac-
ceptable. Seventeen daughters of Tarbell
Romulus Lucius were classified: three
were Very Good, five Desirable and one
Acceptable. Seven daughters of Quanqual
South Bond Sequel rated: one Very Good
five Desirable and one Acceptable. Four
daughters of Woodacres Royal Prince
rated: one Very Good and three Desira-


Three registered Guernsey cows
owned by Boutwell-Matheson, Inc., Stu-
art, have recently completed official pro-
duction records as senior three-year-olds.
Delwake Gabs Lynette had a record of
11,321 pounds of milk and 530 pounds
of butterfat, milked two times daily for
365 days; Oaksdale Frostmans Frostilla
produced 11,680 pounds of milk and
560 pounds of butterfat in 365 days on
two times daily milking; and Fenn Hill
Sunny produced 9,750 pounds of milk
and 540 pounds of butterfat in 365 days
milked two times daily. The University
of Florida supervised these official pro-
duction records.
The local news service from the
American Guernsey Cattle Club lists the
purchases of three Guernsey bulls by
Florida dairymen from other Florida
farms. Robert G. Lester, Tampa, has
bought Sellers Farm F Hero from L. H.
Sellers, St. Petersburg. The dam is Sel-
lers Farm Favor and the sire Coldspring's
L. R. Favorite. Shadow Lawn Farms, Inc.,
Penney Farms, have bought Laveah Mac
Ross from R. R. Jennings, Jacksonville.
The dam is Hillandale Cavalier's Rossette
and the sire, Dinsmore Mac. Alton Mor-
ris, Miami, has bought Land O'Sun Bax-
ter's Alton from Land O'Sun Milk Co.
Inc., Hollywood. The dam is Oakdale
Forester's Sue and the sire, Maegeo Win-
ner's Baxter.


wil Gone with the

OLD OAKEN BUCKET


Perhaps you can remember old wells like this. Picturesque,
but impractical and requiring heavy hand labor, they
have given way to electric pumps which deliver the great
quantities of water needed for modern farming. Just one
of the many ways in which electricity has made Florida
farming more efficient and productive!


'Like 'oaken bucket' wells, wood-stove water heating is
part of the past. A modern electric water heater NOW does
the job-provides all the hot water needed all week long!"


a FLORIDA POWER & LIGHT COMPANY


6 FLORIDA DAIRY NEWS


4









Legality of Brucellosis Law
Challenged in California
A suit challenging constitutionality of
a new state law seeking to control bru
cellosis has been filed in Superior Court
at Riverside, California, by attorney Rus-
sell E. Parsons of Palm Springs.
The law, which became effective Janu-
ary 2 of this year, requires that all dairy
cattle either be vaccinated or test nega-
tive for brucellosis before any intrastate
shipment.
Parsons contends that the law
"amounts to a denial of due process of
law in violation of the 14th Amend-
ment," because it exempts beef cattle
from such inspection and therefore does
not give dairymen "equal protection
under the law."
Another argument against the law is
that brucellosis cannot be transmitted
from a cow having the disease if the
milk is pasteurized, the suit charges.

National Dairies Reports
Five Year Expansion Plan
A five-year plan calling for capital ex-
penditures by National Dairy Products
Corp., which includes "Southern Dair-
ies" in the South, of more than $240,-
000,000 from 1957 through 1961 was
announced recently by E. E. Stewart
president of the company.
Mr. Stewart said the company's bud-
geted capital program is 40 per cent
greater than the $170,000,000 being
spent from 1952 through 1956. A bud-
get of $57,000,000 for 1957 has just
been approved, he added.
The program provides for a number of
new plants and sales branches located
in strategic market areas. Equally as im-
portant as plant capacity are modernized
facilities, he said, pointing out that 73
percent of the capital program since 1951
has been accounted for by new and im-
proved equipment and 27 per cent by
land and plants.
The business picture this fall shows
"underlying strength", he declared, with
employment at a peak, consumer income
high and supplies plentiful. The food in-
dustry, he estimated, will show sales of
$70,000,000,000, against $68,000,000,-
000 in 1955. National Dairy expects a
sales increase for the year.
Faces Challenge
Citing an increase in costs and ex-
penses, including depreciation, of $60,
000,000 in the first nine months, Mr.
Stewart said National Dairy management,
like that of most other companies, "faces
a great challenge" in finding ways to
offset rising costs with increased econo-
mies and with more efficient methods
of manufacture and distribution.
National Dairy is spending nearly
$4,000,000 annually on research and is
always looking for products that will
meet changing market needs."


Seeks Milk Price Control
For Nevada Milk Board
A proposal that the State Dairy Com-
mission be empowered to fix both pro-
ducer and retail milk prices has been
taken under advisement by the Nevada
State Legislative Commission, an interim
study group.
The recommendation was made by Al
Reed, chairman of the State Dairy Com-
mission, which was created by the 1955
Nevada Legislature to stabilize the dairy
industry and eliminate unfair trade
practices.


FLORIDA


STATE FAIR

ad Ga pari/l

Pirate li Feal


Jan.29- Feb.9


Jan. 29-9 A.M. Youth Dairy Cattle
Show Judging
2 P.M. Ayrshire Cattle Judging
7 P.M. Holstein Cattle Judging
Jan. 30-8:30 A.M. Guernsey Cattle
Judging


5 QUARTS A WEEK
"It is difficult to plan a nutritionally
sound diet with less than 5 quarts of
milk a week for each person- or milk
products that furnish an equivalent
amount of protein, minerals and vitamins.
Yet, nearly half of our population
probably consumes less than this. If
everyone followed this recommendation
of 5 quarts of milk a week, we would
consume one-fifth more milk than we
do now." Dr. Hazel Stiebeling, Bu-
reau of Human Nutrition and Home
Economics, U. S. Dept. of Agriculture.


See it often! See it all!
Make your first visit a leisurely tour
of this great show window of The
Sunshine State. See the hundreds
of elaborate exhibits of products of
Florida's farms, groves and ranches.
Plan another day for fun on the
world's largest midway; watching
exciting auto races, thrill shows,
grandstand attractions, parades.
See the Fair at night when it is a
glittering, illuminated spectacle.
For you and your family the
Fair will be a happy experience you
will long remember.


Jan. 31-8:30 A.M. Jersey Cattle
Judging
Feb. 1-7:30 P.M. Ayrshire Sale
Feb. 2-9 A.M. FFA Team Judging of
Dairy Cattle


See it often lee H all.


FOURTH QUARTER, 1956 7


SPECIAL DAIRY CATTLE EVENTS









^'Our Public Relations" or "As Others See Us"
By: J. LLOYD LANGDON,
Executive Vice Presidecit, North Carolina Dairy Products Ass'n., Inc.
(Brief ,tin ary of talk given iat the Florida Dairy Association 1956 annual meeting.)
"As others see us" . The impressions we in the dairy industry make on other
people. How others see us as individuals and in turn, how others see our industry.
These are what are commonly referred to today as "public relations." And I sincere-
ly feel that the term, public relations, is used rather loosely
by many people today.
Public Relations is our every day relations with people as
individuals or as representatives of a company and are based
on (1) what we are and how we conduct ourselves, and (2)
1 Jwhat people think we are and what they think of our con-
duct. In order to achieve good public relations we must peri-
odically make a self-analysis of ourselves, our own operation
and our industry to determine what ill wills are being created
by our actions, then we must face up to the problem and
LANGDON make the changes th:t are necessary to build good will.


It may be our
with our employees, our producer-
distributor relations, our relations with
government agencies, our relations with
the press, or any of the other relation-
pie. It all boils down to what kind of
ships involving different groups of peo-
impressions we make on other people and
how it affects our business or our in-
dustry.
You, as members of the dairy indus-
try in Florida, are vitally concerned as
to what the people think of you. You are
concerned about what the press h-s to
say. You are interested in what your pro-
cessor or your producer, as the case may
be, thinks about your operation. You are
interested in having good labor relations
on your farm or in your plant. Each of
you are interested in-the way others see
you-simply because you are good busi-
ness men. You know that good impres-
sions made by your industry means in-
creased sales, and more profits for you,
your farm or your company.
You are supporting your dairy asso-
ciation because you know that through
your association you can reach more peo-
ple and bring about better understanding
between your industry and the public
groups with which you are concerned.
I sometimes feel that we do not real-
ize the importance of the attitudes of the
dairy farmer in building good will or ill
will for our industry. In North Carolina
we have definitely traced down a number
of impressions, made on our press and
other groups, to statements made by our
dairy farmers. To me, he is the key part
of any public relations program in the
dairy industry. He should understand the
industry from production, processing and
distribution. I wonder how many dairy
farmers have never been through a milk
processing plant? I was amazed to find
that a number of dairy farmers in our
state had been selling milk to a plant for
as long as 10 or 15 years without having
seen the inside of the plant. Now I ask
you, how can a dairy farmer possibly
understand the problems involved in pro-
cessing a quart of milk if he hasn't had


relations with our customers, our relations

the opportunity of visiting the dairy
plant in which his milk is processed and
marketed? How can he possibly know
about the cost involved in the 12 or 13
processing steps that a quart of milk
goes through after it reaches the plant?
How can the dairy farmer tell the story
of processing milk and the price of milk
if he does not know the story? It is the
responsibility of the dairy farmer to be
loyal to the industry which he represents.
Certainly we must discuss our pro-
lems among ourselves, but tell only the
good things to the consuming public.
They are the farmer's customer as well
as the processors customer. This is the
market from which he receives his in-
come. Public relations is mainly a matter
of deeds rather than words.
Good public relations cannot be
bought. It must be earned, and it is per-
formance that counts. Therefore, it fol-
ows that the person in the company who
has the most power to influence its deeds
also has the most influence over its public
relations. In other words, the manager
or top management is the one who in-
fluences the public relations program
within the company.
What can we do in our industry to
formulate a good public relations pro-
gram in our community? What can we
do as an industry to bring about a more
favorable public understanding of our
industry and our products? How can we
improve our policies so that others will
see us in a more favorable light? Many
of our members felt that a good public
relations program in our association
would be a panacea to all their public
relations problems. Many took the position
"a public relations program is fine, but
it's not for us; we'er too small; we
can't afford it; let our association do it
for us."
Gentlemen, that would be just like re-
moving the foundation to a building.
This type of program will not hold up.
You are the foundation on which your


association can build a sound or unsound
public relations program. The small
dairies and even the producers have their
relations with the public-good or bad-
whether it wants them or not. It's true
that the small dairy may not be able to
afford a special public relations man, but
they cannot afford not to have a public
relations function. In most cases this
means that the head of the company must
himself take the responsibility for the
public relations of that company.
Why not ask yourselves, how the
people in your community see your dairy
operation or that of the Florida dairy
industry? Do they see your company or
your industry only through the milk
salesmen who delivers your product? Or
do they see you through your advertising,
your salesmen, your dairy farmers, your
employees, and every other person con-
nected with the industry? Do they see a
well-planned coordinated program that
the public can focus its attention to any-
one of these people and be favorably im-
pressed? Do your employees have a good
company policy to follow? I wonder how
many companies represented in this room
today have developed a company policy
statement or program on public relations.
If you have not, why not set down on
a sheet of paper the policies of your com-
pany that you would like the public to
know about? Then build supporting pro-
jects. Some of the most successful com-
panies in America today have done just
that. You and your association can do
the same thing.
Having developed a policy on public
relations, you are ready to begin on your
program.

M. I. F. Safety Plan Pays
A safety program sponsored jointly
by the Milk Industry Foundation and the
National Safety Council among the na-
tion's milk distributors has resulted in a
material reduction in plant and motor
fleet accidents for the milk companies
participating in it, Dick Werner, execu-
tive director of the MIF, reported at the
organization's annual meeting in Octo-
ber. "For 1955, their plant accident ra-
tio was 16.55 per million man hours,
compared with 20.18 in 1951. Their
1954-55 motor fleet accident ratio stood
at 2.43 accidents per 100,000 miles of
operation, compared with 3.34 in the
year 1950-1."
"The dollar importance of safety can
be emphasized by pointing out that a
simple motor vehicle accident involving
only $100 worth of damage nullifies the
profits on 20,000 quarts of milk," Mr.
Werner noted. "The millions of dollars
wasted in accidents pay for something
nobody wants-neither plant nor fleet
managers, nor the men who are injured,
nor their families. The dollar costs can
be reckoned with; the human costs can
never be."


8 FLORIDA DAIRY NEWS






Convert Plan 'D' to Plan 'E'
Under Brucellosis Control
Florida Dairymen are no doubt aware
of the regulations adopted by the Florida
Livestock Board some time ago which
will prohibit adult vaccination after
January 1, 1958. A notice to dairymen
signed by Dr. C. L. Campbell, state
veterinarian, states that ... "It is strong-
ly urged that all Plan D herds discon-
tinue as early as practicable the vaccina-
tion of adult cattle and add only calf
vaccinated animals to the herd so that
conversion from Plan D can be made ear-
ly and with a minimum of economic
loss."
Dr. Paul Little of the Livestock Board
staff has recently issued an explanation
of the Board's new Plan "E" which will
lead to placing the herd under Plan "A."
Dr. Little's instructions follow:
"Brucellosis cannot be eradicated from
cattle in Florida so long as the vaccina-
tion of adult cattle with Brucella Strain
19 is permitted. To encourage dairymen
to convert to plan A with the least pos-
sible inconvenience and economic loss,
the Florida Livestock Board and the Ani-
mal Disease Eradication Branch of the
U.S.D.A. approved a Plan E in March
of 1956. Under this plan the owner may
request an informative test of his entire
herd which can be performed by any
State or Federal employed area veterin-
arian without cost to the herd owner.
"This test will include all non-
vaccinated animals over six months of
age, all calf vaccinated animals over
thirty months of age and all adult vac-
cinated cattle. When the results of the
informative test are returned the owner,
with the help of his area veterinarian,
will carefully study these results and
determine if he wishes to convert to
Plan E. If the number of reactors are
few, the owner may elect to convert to
Plan E supervision by permitting the re-
actors to be branded and sold for slaugh-
ter and by following the other provisions
of the plan until all adult vaccinates are
removed.
"At this time the herd will be eligi-
ble to be placed under Plan A supervi-
sion. Plan E offers the advantages of
retaining negative adult vaccinates in
the herd until they can be conveniently
replaced and, when necessary, negative
non-vaccinated adults can be added to
the herd.
"If the informative test discloses a
number of reactors so great that it would
be impossible to convert to Plan E, the
herd owner may remain under Plan D
supervision; however, after January 1,
1958, no adult cattle can be vaccinated
against brucellosis and after that date
additions to the herd could only be made
with officially calf vaccinated cattle."
(Note: The Livestock Board has an-
nounced that "Plan E" has been revised
and the Dairy News will carry the re-
vised copy in the next issue.


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Phone: Menomonee Falls 0261


FOURTH QUARTER, 1956 9


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State Chamber Dairy Study Committee

Report Enthusiastically Received, Continued
A special eight-member committee of the Florida State Chamber of Commerce, headed by an
experienced researcher Ralph Blank, Sr. of the Palm Beach County Resources Development Board,
which made an extensive fourteen-page report on the effects of various controls as well as the
economic aspects of the Florida Dairy Industry at the organization's annual meeting held November
12 in Jacksonville, has been continued with a request for a further report at the Spring meeting of
the State Chamber's Board of Directors.
The Committee was requested to make a comprehensive study of all phases of the various laws,
controls and regulations governing the State's milk supply and to make recommendations designed
to expand the economy of the dairy industry of Florida and at the same time, advance the welfare
of the consuming public.
Former Governor Doyle Carlton, who is a member of the Study Committee, in commenting on
the report said in effect that "the report, in my opinion, is the soundest and most comprehensive
report I have ever read on the basic milk structure of Florida."
The following is a summary of the significant findings contained in the report, copies of which
are available from the State Chamber or from the Florida Dairy Association.


"The vital role the dairy industry as
a whole plays in the health, welfare and
economy of Florida justifies, in our opin-
ion, the most careful and conscientious
deliberation of this Board."
"The essential nature of an adequate
and wholesome supply of milk to the
nutritional and health requirements of
the people has been widely recognized. A
proclamation by Governor Collins is-
sued in May 1956 calling for observing
the month of 'June' as 'Dairy Month'
stated:
"'The State of Florida is always pro-
foundly interested in the health and phy-
sical well being of its citizens that nu-
trition research has established the almost
universal recognition of milk as Nature's
most nearly perfect food and that the
production, processing and distribution
of an adequate supply of fresh, whole-
some milk and milk products is recog-
nized as one of Florida's important agri-
cultural enterprises and essential to the
nutritional health and economic welfare
of a large portion of our people.' "
"The U.S. Public Health Service has
said, 'Of all the factors of man's environ-
ment, none is more important to his
welfare than food and of all foods none
is more important than milk.' "
"In recognition of the importance of
Florida's milk supply, the Florida Legis-
lature enacted in 1929 a milk and milk
products law for the purpose of protect-
ing the State's milk supply. This law
states (Sec. 23) that 'This chapter shall
be construed as intending to secure to
the people of Florida the assurance that
milk and milk products sold or offered
for sale to the public are produced under
sanitary conditions and are wholesome
and fit for human consumption.'
"Further recognizing the necessity and
importance of an adequate and whole-
some milk supply, the Florida Legislature
enacted in 1933 the Florida Milk Com-
mission law (Chapter 501).
"In Sec. (1) of this law the Legisla-
ture stated that 'its purpose generally is
to protect the public health, safety and
welfare.' It further stated in Sec. (1)
that: 'It is declared that the production
and distribution of milk, cream and other
milk products in the State of Florida is


an industry upon which to a large degree
the prosperity and health of the people of
the State depend . it is therefore ne-
cessary that said business be supervised
and regulated by proper legislation.'
"The two laws referred to above do
completely supervise and regulate the
Milk Industry both as to sanitary and
quality standards and economic stability.
Other laws supervise and regulate other
phases of the industry such as (a) Ani-
mal disease control, (b) Dairy Feeds,
Seeds and Fertilizer regulations, (c) State
and local health sanitary regulations of
both employees and equipment, (d) Fed-
eral Pure Food laws, (e) Minimum wage
and labor laws and unemployment and
Social Security laws."
'The dairy industry is subject to
more governmental regulation than is
any other industry engaged in the pro-
duction and distribution of agricultural
products.' "
. "However, 'regulations affecting
the dairy industry have had a long his-
tory and, to a large extent, have gained
acceptance by legal as well as legislative
standards.' . 'The importance of milk
and dairy products in the diet and the
characteristics of milk that make it an
excellent medium for the growth of
disease-producing bacteria have been
largely responsible for the close restric-
tions maintained on all aspects of pro-
duction, processing and distribution . ."
"The Florida Milk and Milk Products
Law originally enacted in 1929 provides
the basic standards and regulations for
the sanitary production, processing, bot-
tling, packaging, labelling and sale of
milk and milk products in the State of
Florida . The law provides for admin-
istration by the Commissioner of Agri-
culture and by the State and County
health departments."
"The Florida Milk Commission Law,
originally enacted in 1933 and made a
permanent law by the Legislature in
1939, provides for the general supervi-
sion of the Florida Dairy Industry by
a seven member commission appointed by
the Governor . Its primary objective
is to protect the Florida milk supply by


stabilizing the industry through the set-
ting of minimum farm and resale prices
of milk and the adoption and enforce-
ment of fair trade practices in the pro-
duction and distribution of milk and
milk products."
"We have found that a very substan-
tial proportion of the producers and dis-
tributors contacted are in favor of milk
controls at both the farm and the retail
level. They seem desirous of holding the
quality and standards of milk produc-
tion on a plane as high as any in the
nation."
"Generally speaking, on the consumer
level, we have found little public inter-
est in the issue of milk control. House
wives and other consumers seem most
interested in a high quality product, good
distribution service realizing that milk
prices have not risen commensurate with
many other consumer products."
"It has been pointed out that prob-
lems of the dairy industry in Florida are
quite different from other States and,
therefore, experiences in other areas do
not apply here.
"Florida is a seasonal State requiring a
vast increase in fluid milk for winter
consumption, with dairymen facing the
disposition of surpluses in the summer
months.
"Climatic conditions in our State make
the production, processing and distribu-
tion of milk much more exacting than
in the northern climate in order to as-
sure satisfactory, safe and high standard
milk for consumers.
"In Florida, dairy farming is a special-
ty, with most of our dairymen depending
for a livelihood exclusively upon their
dairy farms. In many parts of the na-
tion, dairying is conducted as a part of
a general farming program with the work
being handled by family labor and the
feed grown on the farm at the same time.
"The Florida Dairy Industry, under
the stabilizing influence of the Florida
Milk Commission, has greatly increased
both the quality and quantity of the
State's home milk supply . Today we
find that milk production and processing
conditions have been improved to the
point that the entire milk supply of the
State is 'Grade A' and the bulk of the
State's milk supply is now produced in
the State of Florida."
"The price of Florida milk, converted
to the same butterfat content as milk
of other areas, is slightly lower than the
average of twenty-five cities regularly
covered by the retail price surveys of
the Agricultural Marketing Service of
the U.S. Department of Agriculture."
"During the period of 1940-1952 we
find that Florida Milk prices increased
62.5% as compared with the twenty-five
cities of the nation with 91.7%."
(Continued on Next Page)


10 FLORIDA DAIRY NEWS






U.S. Chamber of Commerce
Favors Right-to-Work Laws
Chances are, says the Chamber of
Commerce of the United States, that if
you ask the average American whether
a worker should be denied a job or fired
because he belongs to a union, the an-
swer would be "of course not."
It seems equally logical, the Chamber
points out, that the same American
would give the same answer if you asked
him whether a man should be denied
work or fired because he doesn't want to
join a union.

MILK DELIVERY TRENDS
REVEALED IN OHIO SURVEY
An Ohio marketing study, published
recently, reveals that approximately two-
thirds of the milk purchased by consum-
ers in Ohio is home delivered. The four
cities surveyed were, with percentages,
Akron, 37%; Cleveland, 63%; Colum-
bus, 73%; Dayton, 78%.
In the same four cities, plus one oth-
er, the percentage of milk purchased in
glass containers was: Akron, 81%;
Cleveland, 72~; Columbus, 54%; Day-
ton, 70%; Ironton, 55%.

State Chamber Report
(Continued from Page 10)
"The Florida housewife, therefore, is
paying the same price today for a quart
of milk as she did in 1952, where prices
established by the Milk Commission are
in effect."
"From our studies, Florida's outstand-
ing record in holding the 'milk price
line' to the lowest percentage of increase
of any major market area can well be
credited to a large degree to the stabiliz-
ing influence of the Florida Milk
Commission covering both farm and re-
sale prices of milk."
"Expansion of the dairy industry must
keep pace with the phenomenal growth
of the great State of Florida."
"Milk price regulations and supervi-
sion are essential at both the producer
and the retail levels for the benefit of
the dairy industry as well as the con-
suming public."
MEMBERS OF THE STATE CHAM-
BER DAIRY STUDY COMMITTEE
ARE: Ralph J. Blank, Sr., chairman; Wil-
ton L. Adams, General Mills, Inc., Coral
Gables; T. G. Lee, T. G. Lee Dairy, Or-
lando; Doyle E. Carlton, former govern-
or of Florida and former president of
Fla. State Chamber of Commerce, now
practicing attorney, Tampa; and J. L.
McMullen, president, McMullen Food
Bank, Live Oak. Advisory Members of
this committee are: Dr. E. L. Fonts, head,
Department of Dairy Science, Univers-
ity of Florida, Gainesville; C .W. Reaves,
state extension dairyman, Univ. of Fla.;
and Sam O. Noles, state milk consultant,
Fla. State Board of Health.


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Citrus Pulp. For complete information, fill out the
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Name


Address


State


FOURTH QUARTER, 1956 11


I I


IRO C,.HXY I



'r C I~.\ P. 0. Box 1459, Winter Haven, Florida Dept. D










JERSEY CATTLE CLUB NEWS


16th Annual State Sale Is

Held by Jersey Cattle Club
The Florida Jersey Cattle Club held its 16th annual state sale in Quincy on
August 16 at which time 37 registered Jersey females and two registered bulls
were sold for an average price of $254. Total sales grossed $9,900 with both the
top bull and top female animals being sold by Walter Welkener of Jacksonville.
Ernest Fischer of Windermere bought IDEAL LOVELY for $450.00 and F. D.
Magill of Grand Crossing bought SYBIL POMPEY LEADER for $435.00. B. W.
Judge, Jr. of Orlando was the top buyer of the sale, purchasing 10 animals for
himself and his father.
Prior to the sale, the club's annual meeting was held and all officers were re-
elected with the exception of the secretary-treasurer. W. W. Glenn, Jackson Count,
Agent, was elected to replace F. E. Baetzman, who has been secretary-treasurer for
the past ten years. Baetzman was made an honorary life member of the club. M. A.
Schack, Greenwood, is the president of the Florida Jersey Cattle Club.
All consignors to the sale were Florida breeders and all purchasers were Florida
dairymen. The other bull in the sale was ALPINE FILLPAIL FORWARD which
was sold by Alpine Dairy, Jacksonville, to W. L. Ford, Quincy.


SILVER MEDAL AWARDS,
PRODUCTION RECORDS
A registered cow belonging to the
Florida Agricultural Experiment Station,
Gainesville, has earned the Silver Medal
award of the American Jersey Cattle
Club. She recently completed a 305-day
test with a record of 8,008 pounds of
milk and 442 pounds of butterfat at the
age of 2 years and 2 months.
A Silver Medal Award has been given
to a registered Jersey bull owned and
bred by Walter Welkner, Jacksonville
for the meritorious production of three of
his daughters. The bull is OBSERVER
DESIGN ONYX SULTAN. The daugh-
ters qualifying the sire for the award
were Observer Sultan Trudy, Observer
Sultan Elizabeth and Observer Sultan
Magnolia.
Four registered cows in the Holly Hill
herd owned by Walter Welkener, Jack-
sonville, have completed 305-day records
on Herd Improvement Registrary test
which entitles them to special recognition
from the American Jersey Cattle Club.
The highest producing animal in the
group from the standpoint of age is X
STANDARD IVY EMBLEM with an
actual record of 11,327 lbs. of milk con-
taining 617 Ibs. of butterfat. The rec-
ords of the other cows exceeded 10,000
Ibs. of milk and 500 lbs. of butterfat.
The University of Florida supervises
these tests in cooperation with the Amer-
ican Jersey Cattle Cattle Club.

Teen-age girls who drink lots of milk
have trimmer waistlines, reports Dr. Er-
cel Eppright, of Iowa State College, after
studying 1,200 school children. Other
findings: Among overweight teen-agers
only one-fifth consumed as much as
three cups of milk per day, nearly 30 per
cent had less than two cups.


JERSEY JUDGING SCHOOL
HELD IN JACKSONVILLE
A Jersey judging school was held
July 26 at the Holly Hill Dairy farm in
Jacksonville with Mr. and Mrs. Walter
Welkener as hosts to approximately 75
persons, more than two-thirds of whom
actually participated in the training on
Jersey type and judging procedures. In-
vitations were limited to Jersey breeders.
county agricultural agents and the State
4-H and FFA judging teams, in order
to intensify the work done. The in-
struction was sponsored by the Florida
Jersey Cattle Club and the Agricultural
Extension Service.
Heading the list of instructors was
George Hyatt, extension dairyman of
North Carolina and official classifica-
tion judge for the American Jersey Cat-
tle Club. Hyatt was assisted by the ex-
tension dairy specialists of Florida, C.
W. Reaves and T. W. Sparks.
Eight classes of animals were used
with the participants placing the cattle
and a few giving oral reasons on each
class. The official placings were made
and the reasons given by Mr. Hyatt.
Questions and discussion followed each
class.

Miss Universe Drinks Milk
Carol Morris, 20-year-old Ottumwa
Iowa girl who was chosen Miss Universe
at Long Beach, California, is a real milk
drinker. She is reported to have invited
the audience at the judging at Long
Beach to come to Iowa for a restful visit
on a farm and enjoy milk, cream, and
butter.
If you must kill time, you might try
working it to death.
A bee is admired for her ability to sit
down and concentrate.


J. F. Cavanaugh Named
Jersey Breed Secretary
J. F. Cavanaugh was appointed execu-
tive secretary of the American Jersey
Cattle Club by the board of directors at
a special meeting in October. Formerly
assistant secretary, Mr. Cavanaugh fills
the position held by Floyd Johnson who
was killed in an automobile accident on
September 27.
Mr. Cavanaugh has been associated
with the club since 1947; besides being
assistant secretary he was acting editor of
the Jersey Journal when it began publi-
cation in 1953 and later was associate
editor of Hoard's Dairyman.
During his nine years association with
headquarters office he has worked closely
with the milk program and type classi-
fication work. For a while he assumed
charge of the breed's promotion program.
He is a member of the Dairy Shrine Club
and has served continuously as a mem-
ber of the National Brucellosis Com-
mittee since its formation. He is a mem-
ber of the American Dairy Science
Association and for three years was
secretary of the Purebred Dairy Cattle
Association.
WHAT IS THE FUTURE OF
THE ALL-JERSEY PROGRAM?
The All-Jersey program has now been
"market-tested" under varied conditions
in many states. It is a proven success.
Local markets present different oppor-
tunities and have accompanying prob-
lems.
If there is an adequate supply of Jersey
milk, if the producers fully understand
the program and want to participate, if
the proper distributor is selected, if he
wants to use the program to its full ad-
vantage, if All-Jersey milk is properly
promoted . the future of All-Jersey
milk . and the Jersey breed . is
unlimited.
These are five big ifs. All have been
answered with resultant success in many
markets. The results are worth the effort.
The Jersey breed has two invaluable
assets in a quality cow with top effi-
ciency that produces All-Jersey "Queen
and quality.' "
American Dairy Association
Names New Manager
Martin J. Framberger, Madison, Wis-
consin, will become general manager of
the American Dairy Association Janu-
ary 1, it was announced by Merrill N.
Warnick, Pleasant Grove, Utah, presi-
dent of the association.
Framberger presently is manager of
the association's Wisconsin unit. He will
succeed Lester J. Will, Evanston, Illi-
nois, who has been general manager since
January, 1953.
Before joining the Wisconsin A.D.A.
staff, Framberger had been a county
agricultural agent and a vocational agri-
culture instructor in Wisconsin.


12 FLORIDA DAIRY NEWS










S Salaries of Dairy Graduates

Employed in the Dairy Industry
By: PROF. H. B. HENDERSON4 Head
Dairy Division, University of Georgia
This is the fourth and last of a series of articles condensed from a Special Committee Survey
and Report to the Milk Industry Foundation concerning "Why there is a nation-wide shortage of
College Graduates in Dairy Science." Professor Henderson as chairman of the committee, submitted
the report to the 1955 M.I.F. Convention. This series has been edited and condensed by Dr. E. L.
Fours, Head, Dept. of Dairy Science, University of Florida.
For the first time information has been compiled on salaries received by
college graduates in dairy manufacturing throughout the United States. In a
nation-wide study by the Milk Industry Foundation, data were obtained regarding
salaries of 324 graduates from 40 of the 47 colleges in which a four-year pro-
gram in dairying is offered.
Each college dairy department was asked to select ten graduates representing
a cross section of the students receiving the B. S. degree during the years 1946
through 1953. By means of a questionnaire sent to each graduate, the beginning
salary, the salary change with each change in position, and the final 1954 salary
were obtained. See Table 3.
Table 3. Salary Data for 324 Dairy Manufacturing Graduates, 1946-53


Year Number of
Graduated Graduates
1946 19
1947 31
1948 47
1949 61
1950 70
1951 53
1952 26
1953 17


Average
Starting
Salary
$2946
3296
3405
3322
3437
3569
3879
3538


Total Average
1954 Average Increase in
Salary Salary
$6957 $4011
6337 3041
5694 2289
5525 2203
5242 1805
4863 1294
4938 1059
4149 611


Average Annual Increase


A further study of Table 3 indicates
that most of the graduates in 1946 and
1947 must now be holding responsible
positions, since it is not likely that they
otherwise would be receiving annual sal-
aries in excess of $6000. This table also
indicates that the lowest average annual
increase in salary was in the case of the
1948 graduates, and even they received
an average annual increase of $381. The
1953 graduates were receiving in 1954
an average of $611 more than in the
previous year.
On the basis of the information pre-
sented it might appear that the salaries
of dairy manufacturing graduates are
quite satisfactory, and that the gradu-
ates in this field are doing very well.
However, according to data from the
1954 survey from Frank Endicott of
Northwestern University on "Trends in
the Employment of College and Univers-
ity Graduates in Business and Industry"
as reported in the Journal of College
Placement, Vol. 14, No.3 (March 1954)
the average starting salary paid the
graduates of 1953 was as follows: Engin-
eering $4140; Accounting $3780; Sales
$3768; General Business Trainees $3720;
Other fields $3936. The average starting
salary for all fields was $3876, or $338
more than that of dairy graduates of
the same year.

Inaugurating a Training Program
The question is frequently asked,
"How can I get a training program
started in my plant?" Some considera-
tion was given the advisability of at-


Average
Annual
Increase
$501
434
381
441
451
431
529
611

$448


tempting to outline a training program
in detail in order that plant operators
might use it as a pattern. However, since
every plant differs in size, type of prod-
uct manufactured, kind of equipment,
number of departments, and number of
employees, this approach was not con-
sidered practical.
Developing the program for an in-
dividual plant need not be a formidable
task once the decision is reached to es-
tablish one. If assistance is needed, the
dairy department in almost every state
university can render this service, or will
be in a position to recommend someone
who can. After the plan has been out-
lined, the important thing is to see that
nothing interferes with its execution. It
should be so designed that the trainee
will be a more valuable employee to the
company. The time, the effort, and the
cost will pay off handsomely.
The cost of the training program
should amount to very little as far as
cash outlay is concerned. There should
be relatively little loss of time on the
part of the trainee from productive em-
ployment, even though his job is not
the same all the time. Company meals
for the night meetings, short course fees,
and similar expenses might properly be
considered as an investment in good pub-
lic relations rather than as a specific
cost of the training program. It should
be emphasized that the small operator
can establish a training program just as
successfully as the large organization. It
may be less formal but the dividends can
be equally as great.


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FOURTH QUARTER, 1956 o 13









HOLSTEIN CATTLE CLUB NEWS


FLORIDA'S HIGH RANKING HOLSTEIN
BELONGS TO UNIVERSITY HERD
A registered Holstein-Friesian cow owned by Florida Agricultural Experiment
Station, Gainesville, has set a new state production record in Advanced Registry
Testing. This cow, BEACH SPRINGS PEGGY 3d 3969110, now leads all of Florida's
Senior two-year-old Holsteins milked twice daily in the Yearly division, with the
production of 420 pounds of butterfat from 10,686 pounds of milk.
The average U.S. dairy cow has an average output of 5,815 pounds of milk
with 224 pounds of butterfat. Testing was supervised by the University of Florida
in cooperation with the Holstein-Friesian Association of America.


Illinois Cow Shatters
National Butterfat Record
The Holstein-Friesian Association of
America has announced a new all-time,
all-breed record in butterfat production
by a registered Holstein cow at Byro
Illinois. HAVEN HILL CRESCENT
GEWINA COUNT 2891773 (Ex.) es-
tablished her all-time high with an offi-
cial 365 day production of 38,878
pounds of milk testing 3.9% and con-
taining 1,523 pounds of butterfat. This
record is more than six times that of the
average dairy cow.
Milked three times daily, Haven Hill
Crescent Gewina Count averaged more
than 106 pounds (approximately 50
quarts) of milk and four pounds of but-
terfat a day for 365 days. She now has
the third highest 365 day milk produc-
tion record ever completed by a cow on
official test-regardless of age, breed or
milking frequency.
Among cows milked three times daily,
her official production of 38,878 lbs.
of milk is eclipsed only by the 42,805
Ibs. produced by Green Meadow Lily
Pabst 2802406 (GP), a registered Hol-
stein in the herd of Merle H. Green,
Elsie, Michigan. It is also outranked by
the record of 41,943 lbs. of milk pro-
duced on four milkings a day by Carna-
tion Ormsby Madcap Fayne 1639621,
another registered Holstein at Carnation
Milk Farms, Carnation, Washington. The
previous record for butterfat was held
by Carnation Homestead Daisy Madcap
2337079 (VG) a registered Holstein at
Carnation Farms, also. Her record was
1511.8 lbs. of butterfat and 36,414 lbs.
of milk, set in 1953.
Haven Hill Crescent Gewina Count
was sired by Hugo W. Schroeder of
Mukwonago, Wisconsin and bought by
R. B. McLaughlin of Rock River Farms,
Byron, Illinois as a yearling heifer. She
was sired by Crescent Beauty Montvic
896831, a bull officially recognized as a
Silver Medal Production Sire. She is from
the dam Gewina Della Count, 2100133
(GP) a consistent producing daughter of
Pabst Sir Paul Count 748399.
She is a large, eye-filling cow weigh-


Haven Hill Crescent Gewina Count

ing close to 1900 Ibs. at the close of her
historic lactation. She is officially scored
"Excellent," the highest attainable brack-
et in the official type classification pro-
gram of the National Holstein organiza-
tion. She has four offspring, three sons
and a daughter, all a part of the Rock
River Herd except one son which is in
artificial service in Iowa.
The new champion nosed her way
through three bales of leafy, green al-
falfa hay each day, actually consuming
the equivalent of two bales. Also includ-
ed in her daily ration were 12 lbs. of
molasses beet pulp and liberal quantities
of a commercial dairy ration.
The University of Illinois supervised
the weighing and testing of production
as a part of the Advanced Registry pro-
gram of the Holstein-Friesian Association
of America. She was on test for a total
of 42 days with eight different official
testers assisting in the certification of
her product.


"How good are market-wide co-
operative advertising programs? When
they have the intelligently enthusiastic
support of the industry, when they are
guided by a competent advertising com-
mittee, when a capable advertising agency
is handling the technical problems, they
can be very good indeed. When these
conditions are not present the campaign
is doomed. A market-wide advertising
campaign must be solidly built for a
long haul . "-American Milk Re-
view.


Team Wins Championship
The 4-H dairy cattle judging team
which represented the United States at
the Royal Agricultural Society Show in
England this summer won the world's
championship. This was the team from
Maryland which won the contest at
Waterloo in October, 1955. It was the
10th Maryland team to be sent to Eng-
land and the 5th to win the world's
championship.

CHRISTMAS IS UNIVERSAL
In England: At mid-night, bells ring
throughout the land to announce the ar-
rival of Christmas. In the morning, chil-
dren help to bring in the great Yule log.
This is usually cut the year before so it
may be thoroughly dry before it is used.
It is placed in the fireplace and lighted
with a piece of the log burned the pre-
vious year, saved for this purpose.
In Germany: Just before Christmas
Eve someone strangely attired calls at
each home and inquires if the children
have been good. He carries a large bag
and a bunch of switches. If the children
have been good, he opens a bag and
throws nuts about. If the child has not
been good, a switch is left to be used
in punishing him. This is "Ruprecht."
Many children think this is all he does
and the Christ child himself brings their
presents.
In Holland: The little children think
that St. Nicholas drives a white horse.
So they clean their wooden shoes, fill
them with oats and hay for the white
horse, and in the morning wake to find
their shoes filled with candy and toys.
In Mexico: Christmas goodies are
packed in gaily decorated bowls of pin-
ata clay. The bowls are hung in the cen-
ter of the room and broken with a stick
to release the contents. The sweets are
shared by all the guests.
In France: Santa Claus is called Pere
Noel, which means Father Christmas. He
visits each home and rewards good chil-
dren. Ruprecht, who carries switches for
children, comes with Noel. Only the
children receive presents. They place
their shoes in one corner of the room,
and in them Noel leaves their gifts.
In Sweden: Swedish birds are made
happy, too, during the holiday season.
They are given a Christmas tree of their
own, made from a sheaf of wheat
mounted on a tiny evergreen tree.
In Italy: Saint Befano, The Good Fairy
of Italian children leaves their toys in
the "Urn of Fate" on the Eve of Epi-
pany. Naughty children find only ashes
on Christmas morning.
In Spain and Portugal: Christmas is
celebrated by family reunions and ela-
borate religious ceremonies. Three kings
(the 3 Wise Men) perform the duties of
Santa Claus.


14 FLORIDA DAIRY NEWS









Dolomite Products of Ocala
Announce New Sales Manager
George E. Wetmore, Jr., Lake Wales,
has been appointed sales manager of Dolo-
mite Products, Inc. replacing W. M.
Palmer, Jr. who is assuming a position as
father who is
president of the
company.
Mr. Wetmore,
a life-long resi-
Sdent o f Lake
Wales, has been
manager of fro-
zen products for
the Florida Citrus
WETMORE administrative as-
sistant to his
Canners Cooperative for the last four
years. He previously held other positions
with the cannery for a period of 21 years
continuous service. Mr. Wetmore attend-
ed the University of Florida and is a
member of the Sigma Nu fraternity.


Drink Milk at Coffee Break
Dr. T. R. Van Dellen, writing in the
Chicago Tribune, reports on a study
made by two British doctors, F. C. and
J. H. Edwards, whose experiments in-
dicate that peptic ulcers and cancer of
the stomach may be caused by drinking
hot liquids.
The British physicians made a study
of 155 patients, all of whom had suf-
fered from indigestion. Each patient was
given cups of tea of increasing tempera-
ture until the degree was found at which
he customarily drank hot liquids. Those
who were found to prefer liquids at high
temperatures (137 F. or above) were
found to have an abnormal stomach wall,
as proven later by removing a sliver of
stomach lining for laboratory study.
Bath water above 120 degrees is so hot
that few people can stand it. Yet drink-
ing coffee at temperatures up to 154 de-
grees is common, which indicates the
abuse that many give their alimentary
tract. Argentines, who consume the hot-
test food and drink in the world (up to
176 degrees), have a high incidence of
cancer of the esophagus.
According to Dr. Van Dellen, a ques-
tionnaire was sent to a number of people
with digestive disorders several years
ago. Of those with cancer of the stom-
ach, 42.5% said they liked their food
and drink hotter than did the rest of
their immediate family.
The above information needs more sci-
entific study before qualifying as medical
gospel, but there may be something to
it.
Even if you appear to have a cast-iron
constitution, it won't do you any harm,
may do you a lot of good, to drink MILK
on your next "coffee break."
-Henry Morse, Calif. Milk News Weekly.


New Surge Manager
Is Named for Florida
Gerald D. Regan of Atlanta, Georgia,
has been named Division Manager for
Babson Brothers Company in the south-
eastern states, including Florida. He re-
places C. F. Lewis, according to an an-
nouncement made by the parent company
in Chicago.
The new Surge Manager has had varied
experiences in the field of dairy farming.
A native of Wisconsin, he was employed
as an artificial inseminator by the Curtis
Candy Company, Cary, Illinois before
joining Babson Bros. Co. in April 1953.


FOURTH QUARTER, 1956 15


Regan is a veteran crew member of
the Surge Real Live Cow Show, a travel-
ing educational feature which demon-
strates good cow milking practices and
the latest dairy farming equipment.
Regan was a field supervisor in Wiscon-
sin before being named District Sales
Manager for southern Indiana, where he
has worked for the past two years.
As the Babson Southeastern Division
Manager he will direct field activities in
Florida, Georgia, South Carolina, North
Carolina, Alabama, Kentucky, Tennessee
and part of Virginia. Regan is single and
a veteran of the Marine Corps.


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/

New Milk Recording Plan
For All Florida Dairies
Manatee County was the first county
in Florida to put the new simplified
milk-recording system, "Weigh-A-Day-
A-Month," into operation. W. H. Ken-
drick, Manatee County Agricultural
Agent, assisted five dairymen, with herds
totaling 854 milking-age cows, starting
their records in September.
Farmers weigh the milk of each cow
one morning and night each month and
enter the milk weights by each cow's
name on a record sheet. The record sheets
and any additional information such as
average selling price of his milk and the
amounts and costs of feed for the herd
are sent to the county agent, who turns
them over to the person engaged to com-
pute the records. The owner is provided
a monthly and total-to-date milk record
on each cow. The computer also can
compile herd totals in value of product,
feed cost and income above feed cost.
The records are private records in that
the owner or his employee weighs the
milk. Hence, milk metering devices may
be used instead of milk scales, according
to the wish of the farmer.
The farmer pays five cents per cow
per month to pay the person who com-
putes the records. This is less than 20
per cent of DHIA testing, under which
the supervisor visits the farm to weigh,
sample and test the milk and the cost
must cover his travel and provide for
meals and lodging. All dairymen not in
a DHIA should find out about the
"Weigh-A-Day-A-Month" plan because
it is a simple and inexpensive method of
obtaining the minimum records a dairy-
man should have for management of his


herd efficiently and for culling and in-
telligent feeding.
Details for employing competent cleri-
cal assistance can be worked out so that
it is not necessary for a large number
to start the record-keeping program at
any one time. The use of the completed
records will be a valuable aid to profit-
able dairy farming.

M. I. F. President Foresees
End of Dairy Surpluses
C. Raymond Brock of New Haven,
Conn., president of the Milk Industry
Foundation, an association of milk pro-
cessors and distributors, told the 49th
annual convention of the Foundation's
membership held recently in Atlantic
City, that U.S. supply and demand for
dairy products can be brought into bal-
ance by 1965 through increases in popu-
lation and increased per capital consump-
tion.
Brock noted that 1956 would be a
record year for milk production in the
U.S., with 127 billion pounds being pro-
duced-three and one-half billions more
than were produced in 1955. However,
he added, two billion pounds of this
extra production will be utilized as a
result of the population increase, and the
remaining one and one-half billion
pounds will be utilized through an in-
dicated increase in per capital consump-
tion this year.
If this year's rate of increase in per
capital consumption can be maintained
over the next nine years, Brock stated,
total U.S. consumption of milk will be
about 155 billion pounds a year. Allow-
ing for a three billion pound average in-
crease in annual production, this would
bring supply and demand for milk and
milk products into balance in 1965, he
pointed out.
"This goal holds forth the promise of
solving the problems presently caused by
the excess of milk production over milk
consumption in the United States,"
Brock stated. "It is a goal that promises
better conditions for the dairy farmer
and for all segments of the dairy in-
dustry. It is a goal that promises better
nutrition for the consumer at lower cost
-because in every income bracket
Americans get bigger returns for their
food dollars when they buy milk and
dairy foods."
Brock pointed out that the consumer's
interest has been protected while milk
production and milk consumption re-
cords have been set. "The average cost of
all dairy products has risen only 8 per
cent compared with an average increase
of 12 per cent for all foods since the
1947-49 base period," Brock stated. "We
are paying our farmers more and we are
paying our labor more, but we have held
the average retail price of a quart of
milk to only 7/10ths of a cent above
what it was in 1954. At only 11 to


Increased Milk Production
And Price Expected in '57
A long-range forecast of the dairy in-
dustry situation for 1957, released Nov-
ember 16 by the Agricultural Marketing
Service, USDA, indicates that current
trends will be continued with prosperity
increasing.
A summary of the forecast follows:
Sales of producer milk will rise to an-
other record in 1957, with production
probably between 129 and 130 billion
pounds. Producer prices will continue on
the same level, although they will be
influenced by support levels not yet an-
nounced. C:sh receipts will probably in-
crease moderately to a new high. Some
costs, however, will be higher so there
may be little change in net returns.
With comparatively favorable price
relationships, improved average quality of
cows, and improved practices, the rate of
milk production per cow in 1957 will
probably increase beyond the 6,000
pounds average of 1956. As a result, even
though the number of cows probably will
remain stable, total milk production is
likely to increase for some time.
Per capital income is likely to average
higher in 1957, meaning consumer de-
mand for dairy products will be at least
as strong as this year. Retail prices of
several products, including fluid milk,
may average higher, however.
With supplies of milk pressing on
available outlets for the foreseeable fu-
ture, it is not likely that there will be
any general upward trend in dairy prices.
However, there is considerable evidence
thit many dairymen can revamp their
operations in a manner to permit greater
returns to labor and management.

13 2 cents per pound, milk is still the
cheapest food, with high nutritional
benefits, that the consumer can buy.
"Milk dealers' unit profits have re-
mained constant, running at a rate of
approximately one-half cent per quart
in recent years. Milk dealers are aware
that they can do more to improve their
profit situation by increasing th:ir vol-
ume than by increasing their profit per
unit."
Brock stated that "the most out-
standing fact about the future is that it
offers potentials for the dairy industry
that inflame the imagination. At least
$500 millions in additional milk sales
are entirely possible in today's market.
Tomorrow's market offers opportunities
for increases in sales of fluid milk and
other dairy products that run into the
billions of dollars."

Lots of folks miss their full share of
Happiness-not because they never find
it but because they don't stop, to en-
joy it.


16 FLORIDA DAIRY NEWS








SANITARIANS WILL MEET
MARCH 20 IN GAINESVILLE
The Florida Association of Milk and
Food Sanitarians will sponsor a meeting
and program in Gainesville, March 20
and 21, according to an announcement
by Dr. H. H. Wilkowske of the Univer-
sity staff who is in charge of local ar-
rangements. President Sam Noles and the
directors are planning an attractive pro-
gram which will be of interest to dairy-
men as well as sanitarians. The labora-
torians program is under the direction of
Dave Fry of the T. G. Lee Dairy, Or-
lando and Hugh Butner of the State
Board of Health.
The Sanitarians program will have
outstanding speakers on such topics as
Federal Milk Marketing Orders, Coor-
dinating Sanitary Regulations, Bulk Milk
Handling, Bulk Milk Tanks, Milk Spoil-
age, Plastic, Instrumentation, Sanitation
and Animal Disease Control. The Labor-
atory section will feature tests on acid-
ity, chlorine and caustic, sediment, phos-
phatase and others.
The annual business meeting and ban-
quet will be held as usual and Ten-
Year Sanitarian Awards will be made.
The meeting is open to all who wish to
attend.

Brock Is Re-elected
Milk Foundation President
C. Raymond Brock of New Haven,
Conn., was re-elected president of the
Milk Industry Foundation, internation-
al association of milk processors and dis-
tributors, during the 49th annual con-
vention of the organization held in At-
lantic City late in October.
Mr. Brock is president of the Brock-
Hall Dairy Company at New Haven,
Conn. He was first elected president
of the Foundation in October, 1955.
Other officers of the Foundation, who
also were re-elected, were: Vice Presi-
dent, Hubert Garrecht, president, Klinke-
Reed Dairy, Memphis, Tenn.; Secretary,
Gilbert H. Hood, Jr., vice president and
treasurer, H. P. Hood & Sons, Boston,
Mass.; Treasurer, E. J. Mather, National
Dairy Products Corp., Washington,
D.C.; Asst. Treasurer, Edgar N. Brawn-
er, president, Chestnut Farms-Chevy
Chase Dairy, Washington, D.C.

DAIRY MONTH IDEA
The Dairy State Bank in Plymouth
Wisconsin, has found a way to cut down
the milk surplus and please dairy-farmer
patrons at the same time, the Malagan
Town Journal reports. In the lobby is a
milk-vending machine with a sign that
reads "Increase your own income and
the farmer's income by helping yourself
to a glass of milk-FREE." The gesture
shows farmers that the bank has their
interests at heart, besides reminding oth-
er patrons that dairying is an important
local industry.


CATTLE SHADE
STEEL FARM BUILDINGS
Write for illustrated catalog and
price lists
R. C. Cropper
Macon Georgia





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the other, by Sybill's Carolina King,
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FOURTH QUARTER, 1956 17


Classified Advertising
RATE FOR ALL CLASSIFIED
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FOR SALE


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delivered, $50.00 your truck. Four foot wide
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Florida. Phone 3-4111.
FIFTH ANNUAL AYRSHIRE CATTLE SALE:
Fifty head cows, bred and open heifers
and heifer calves. Service age bulls. Nathan
Mayo Judging Arena, Friday, February 1,
7:30 P.M. Catalogs: Bill Carpenter, Ruther-
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REGISTERED HOLSTEIN BULL CALVES.
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A California Dairy Program for Florida? Why Not?


1'


Here is a picture of CALIFORNIA's DAIRY INDUSTRY ADVISORY BOARD taken during their annual meeting November 28 in Santa
Barbara, California. The two gentlemen in the front row, with a distinctly Florida look, are (3rd from left) JOHN SARGEANT of Lakeland,
Fla., Vice President and Chairman of the Milk Producers' Division, Florida Dairy Association, and (5th from left) F.D.A. Executive Secretary
ANDY LAY. . Between these two is W. B. WOODBURN, General Manager of the Board, and at Lay's left, CLARENCE MICHEL, Chair-
man of the Advisory Board, which consists of half producers and half distributors and producer-distributors named by the State Commissioner of
Agriculture.
Producer and distributor members of the Florida Dairy Association voted unanimously at the 1956 F.D.A. annual meeting to sponsor a
Florida program to be patterned after California's program which has now been in operation for twelve years and is credited with bringing
about an approximate 20% increase in the per capital consumption of milk in the State of California.


AN EDITORIAL


By: JO FORRESTER, Associate Editor
Southern Dairy Products Journal
Atlanta, Georgia
"California and Florida have stopped hurling grapefruit, weather claims, and a
barrage of friendly-but-fierce sarcasm long enough to get together on an issue of
importance-at least insofar as the dairy industry is concerned.
California still claims to produce the biggest, bestest and juiciest grapefruit
this side of the Garden of Eden, and Florida still claims to spread more sunshine
per year than any other spot on the globe. But for a while anyway, both have hung
their shooting irons on the nails in the back room.
What brought on all the tranquility between these two traditionally rival
states? Problems-dairy industry problems! This time Florida had the jump on
California. When it comes to public relations problems for the dairy industry, they
said, no state could have more.
For a number of years milk has taken such a jolting in Florida it's a wonder
Florida cows don't give milkshakes. Hazardous headlines about milk and milkmen
have rocked the industry like a California earthquake. They have served as the blunt
end of many a political football and target for many quarrelsome groups like The
Milk Consumers Committee. As a result, the industry in Florida has found itself
very much on the defensive side.
But Florida dairymen calmed down this summer and took positive steps to
get on the right side of Public Relations. After several years of examining this plan
of action and that plan of action, word came that Florida's friendly rival was making
noticeable strides in this field. So the Florida Dairy Association invited a spokesman
from California to fly over for a confab.
The California ambassador was W. B. Woodburn, manager of the Dairy Advisory
Board, with headquarters in Sacramento. Mr. Woodburn arrived all smiles, with a
lot of good advice.
How did it all pan out? Couldn't have been finer. The Florida Dairy
Association voted to adopt the California plan. If it is passed by the Florida Legis-
lature in 1957 the plan should go into effect in the near future.
In the meantime, Andy Lay, Executive Director and Secretary of the Florida
Dairy Association, reports that the hostile Florida press has given this proposal more
publicity than anything said or done by the industry on any other subject.
Like him, we hope this indicates that the worm is turning."


F.D.A. Officials Study
California's Milk Program

John B. Sargeant, Producers' Division
Chairman of the Florida Dairy Associ-
ation, Andy Lay, Executive Secretary,
and Mrs. Lay made a first-hand study of
California's successful milk promotion
and educational program, November 28,
when they attended the annual meeting
of the California Dairy Advisory Board
in Santa Barbara, California.
They also had an opportunity to dis-
cuss the merits and popularity of the
program with leading California milk
producers and distributors at the annual
meetings of the California Dairy Insti-
tute and the California Dairy Council,
which also met in Santa Barbara, Nov-
vember 29 and 30, respectively.
Sargeant and Lay say that nothing but
the highest praise for the California
Dairy Advisory Board Program was
heard. They promise a complete report
on their findings for the Dairy News,
1957 1st Quarter issue.
Producer and distributor members of
the Florida Dairy Association voted
unanimously at the 1956 F.D.A. annual
meeting to sponsor a Florida program
to be patterned after California's pro-
gram which has now been in operation
for twelve years and is credited with
bringing about an approximate 20%, in-
crease in the per capital consumption of
milk in the State of California.


18 FLORIDA DAIRY NEWS


I
i
I
i
1.
i


zF~w~-







PUBLIC RECEPTION
SEEN AS VITAL NEED
Excerpts from an address at the Milk Industry
Foundation's 1956 annual convention in October
by Harold Brayman, Director of Public Relations
for E. I. duPont de Nemours & Co., Inc.
No matter what industry we are in,
we all have problems of sales, problems
of finance, problems of production, other
types of problems, which cause us con-
siderable worry at times and I don't
mean to deprecate in any sense of the
word the seriousness of those problems,
but I think in all of the well-managed
companies we can have confidence that,
difficult though they may be at times,
they will be solved.
But there is an over-riding problem
which is basically much more important
than any of these and that is the prob-
lem of the relationship of a business as
a unit, or of the particular industry, as
a whole, with the public ..
If each of us-each company-would
try our best to be effective in the lead-
ership of the public opinion with which
we are in direct contact day after day
after day, jointly added together we can
have a profound effect upon public
thinking as a whole .
First, this job of public understanding.
It can't all be left to the president of
the company-it is a job for every in-
dividual in the management group in
every business organization, and only
if every man in the management group
in every business organization puts his
shoulder to the wheel will we really
succeed .
Take, for example, two or three in-
stances. In the year 1900 the average
life expectancy in the United States was
49 years . Today, just a half century
later, it is 68 years ...
A hundred years ago it took seventeen
men to produce enough food for eighteen
to live on-seventeen on the farm for
every eighteen off the farm. Today, one
man on the farm produces enough food
for about seventeen . .


Dairy Facts and Newspapers
Newspapers are written and printed
at high speed under pressure. The men
who write can get terribly fouled up on
technical subjects unless the newspapers
have a basic understanding of a situation.
Too many of them also may have a basic
prejudice against a number of things.
The milk industry's task is to get rid of
that prejudice as it affects our business
and provide some clear information. It
can be done best at the local level.
"Headlines" are written locally-not by
wire services or authors of national re-
leases. Know your newspaper editor and
make him know you-and enough about
your business to keep his headlines, as
well as his news stories, factual. -
McClain Newsletter


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FOURTH QUARTER, 1956 19







Newsletter to


SFLORIDA DAIRY FARMERS

PRODUCERS DIVISION By Florida Milk Producers' Council & Producers' Division, Florida Dairy Association
Office John B. Sargeant, Chairman, Sargeant Dairy Farm, Lakeland
615 Park St., Jacksonville



A Report to Florida Dairy Farmers and Milk Producers

Of F.D.A. Producers' Division 1956 Program on Their Behalf

This open letter to Dairy Farmers is directed to Florida's 1,000 Milk Producers on
behalf of your F.D.A. president Bill Graham, a Miami producer; the writer, your F.D.A. pro-
ducer vice president who also has served you as 1956 F.D.A. Producers' Division Chairman
and as chairman of your Florida Milk Producers Council; and your 16 Producers' Division di-
rectors.
The policies, program and activities of the F.D.A. Producers' Division have been de-
termined and carried out in the most democratic manner possible through open producer
meetings, committee meetings and directors' meetings and through many opportunities for
producers to express your views and wishes by mail.
In our efforts to carry out a practical and aggressive program for the betterment of
the conditions and interests of producers, your leaders have been guided by a sincere be-
lief in the importance of industry-wide cooperation in the Dairy Industry between produc-
ers, producer-distributors and distributors.
We have felt strongly too, that the old rule that "a house divided cannot stand" is
certainly true of the dairy industry, which has many masters and "would be masters" in
all branches of government.
We are sure that as producers we must agree that as a united group the dairy industry
can speak with a most persuasive voice. That differences within the industry should be
settled at the "family conference table" and not in public. This is the basic plan of
the working together of the Producer and Distributor Divisions of the Florida Dairy Associ-
ation. Florida's success in this respect has been the envy of many dairy states torn with
controversy both between producer factions and between producers and distributors.
We are pleased to be able to report that your "Producers' Division" has been strongly
supported by producers throughout the State with a membership as great as any previous
year and with a large increase in membership payments. We estimate that 75% of Florida's
milk production is represented by our membership.
This fine cooperation and expression of confidence in your producer leadership has
been greatly appreciated . This cooperation has certainly been demonstrated over and
over again in recent months.
First, by your back home efforts and your presence in Tallahassee in large numbers
last year to help win one of the toughest battles we have ever had in our fight to main-
tain our Milk Commission Law and prevent half of it from being repealed, rendering unwork-
able the other half, by political pressures.
Second, by your prompt backing of F.D.A.'s challenge in the Supreme Court of the le-
gality of the 1-year moratorium on price enforcement by the Milk Commission . As you
know, 101 producers, representing all areas of the state, added their names as contest-
ants in the Court action which proved the moratorium to be illegal.
Third, by the strong position taken by producers throughout the state supporting your
F.D.A. Producers' Division leadership in recent Milk Commission public hearings on the im-
portant question again of dropping their "enforcement of wholesale and retail milk prices".
Our producer members appeared to be practically unamimous against this proposal in all
areas.


20 FLORIDA DAIRY NEWS









Report to Florida Dairy Farmers and Milk Producers continuedd)
The F.D.A. is now preparing for and is confident of successfully defending and possibly
strengthening the Milk Commission Law at the coming 1957 session of the legislature.
We are also planning to sponsor a new law which will provide for Florida's much needed
Dairy Program to properly inform the public about MILK and the Florida Dairy Industry and
to promote the drinking of more MILK by Florida consumers who now drink only half the
national per capital average. Producers will be the first to benefit by such a program.
As you know this "Milk promotion plan" was unanimously approved by producers and dis-
tributors alike at the 1956 F.D.A. Annual Meeting last June. Your chairman is more con-
vinced than ever of the soundness and desirability of this program after a personal study
of the California program from which I have just returned. It was an inspiration to find
California's dairy farmers apparently almost 1007% behind their splendid program which has
admittedly increased per capital consumption in that state by about 20%. Do you realize
that such an increased consumption of milk in Florida would mean approximately 10 million
dollars in additional milk sales and income to Florida Milk Producers?
Florida milk producers will immediately benefit by another F.D.A. (June 1956) Annual
Meeting resolution calling for enforcement of the State Milk Law against reconstituting of
skim and low-fat milk, and its recent request for skim and low-fat milk to be included in
Class I.
We realize that this report is necessarily quite long but in view of apparent deliberate
efforts that are being made to discredit the work of your F.D.A. Producers' Division and
your Florida Milk Producers' Council, we urge every Florida Dairy Farmer and Milk Pro-
ducer to seriously read and consider all the details of this report.
If after doing so you find you are in agreement with the efforts that have been made
in your behalf and you wish to see this organization and its program continued, we sin-
cerely desire and invite your active participation in it.
If you have a problem you want your F.D.A. Producers' Division to handle for you,
please call on your chairman, your area director or F.D.A. Secretary Andy Lay.
Yours sincerely,
John B. Sargeant, F.D.A. Vice President
Chairman F.D.A. Producers' Division
Chairman Fla. Milk Producers' Council




A Report of 1956 Activities On Behalf of Milk Producers

BY JOHN B. SERGEANT
Chairman Producers Division, Florida Dairy Association

The Florida Dairy Association is listed by the University of Florida Dairy Department
as "Co-Sponsor" for the two annual "producer training programs" the "Herdsmen's Short
Course" and the "Annual Dairy Field Day".
The F.D.A. Producers' Division helps both the Uuiversity and Florida dairymen (1) by
the naming of committees which help in deciding the type of program most needed, speakers,
etc. for each program, (2) by furnishing all dairymen an advance copy of the programs and
promoting attendance, (3) by helping to register those attending, provide attendance prizes,
provide entertainment, help pay expenses of visiting speakers, guarantee losses in con-
nection with meals served, take pictures and publish in the Florida Dairy News reports of
the meetings, including summaries of speeches and papers.
F.D.A. producer directors also for a number of years have held an annual conference,
on behalf of producers, with the President of the University and leaders of the College of
Agriculture, the Dairy Science Department, the Agricultural Experiment Station and the
Agricultural Extension Service.
The F.D.A. is also co-sponsor with the University of Florida State Dairy Extension Ser-
vice of the "Annual Dairy Pasture Contest" among dairymen and the "Pasture Essay Contest"
among 4-H and FFA members. These activities are for basic improvement in dairy farming which
will benefit both producers and the entire industry. (Continued on Page 22)


FOURTH QUARTER, 1956 21












Awarding of Trophies and Prizes-
The Association's cooperation by award-
ing trophies in the 4-H and FFA Dairy
Show contests throughout the State, also
the State Fair Dairy Show, is primarily
a producer activity of which the Associ-
ation can be proud. In 1951 the Associ-
ation sent Florida's National Champion
4-H Dairy Judging Team to compete in
International dairy youth events in
Europe at a cost of about $5,000.00 The
Association participates in the expense of
sending the State 4-H Dairy Judging
Team each year to participate in the
National Contests at Waterloo, Iowa.

F.D.A. Efforts to Aid on Dairy
Farm Problems
Through its various committees, the
Board of Directors and the Secretary, the
F.D.A. Producers' Division endeavors in
many ways to help solve the problems of
both individual producers and of the in-
dustry as a whole.
Such active Standing Committees are
those on-Annual Dairy Field Day, An-
nual Meeting, Dairy Husbandry, Dairy
Laws & Regulations, Legislation, Milk
Production, Pasture Improvement Con-
test, Public Health, Public Relations,
June Dairy Month, Festival of Florida
Products, Fla. Farm Bureau, Fla. Agri-
cultural Council, Florida Dairy Councils,
Fla. Cattlemen's Association, Florida
Beef Council.

Actions on Producer Milk Prices
The F.D.A. vigorously protested ap-
proval by the Milk Commission of the
proposed order to allow a 15 % reduc-
tion of milk prices below those provided
in Milk Commission price orders (which
was not adopted).
The F.D.A. vigorously protested
adoption by the Commission of its order
to declare a 1-year moratorium on all
Milk Commission established milk prices.
After this order was adopted the
F.D.A. sponsored legal action contesting
to the State Supreme Court the legality
of the order.
The F.D.A. officially appealed to the
Milk Commission to discontinue the col-
lection of the producer and distributor
tax of 1/10 cent per gallon as long as a
moratorium on enforcement of its price
orders were in effect.
The F.D.A. urged the Milk Commis-
sion to withdraw its price enforcement
moratorium and provide the services to
the industry which the law provides and
for which dairymen are paying. Con-
trols were then reinstated in Pensacola
and West Palm Beach areas and later
withdrawn again through pressure from
the governor. A special F.D.A. Annual
Meeting resolution urged reinstatement
of price enforcement at the producer


level in the Tampa area but the Court
reinstated state-wide enforcement before
action could be taken.
Other 1956 F.D.A. Services
To Producers
Furnished factual information to pro-
ducers concerning Federal Milk Market-
ing Orders.
Inaugurated first annual State-wide
Spring Conference of Milk Producers
March 15 in Orlando, with largest at-
tendance of any previous state-wide pro-
ducers' meeting.
Made a special survey of milk price
control operation in other states as they
affect producers.
Started regular surveys and reporting
of milk prices throughout the country
showing Florida prices as much more
favorable by comparison than claimed by
newspapers and milk price critics. Also
Spring Conference of Milk Producers,
made surveys and reports comparing
price increases with that of other foods.
Started the furnishing of special edu-
cational literature on milk to schools
nutritionists and others in areas not
served by the Dairy Councils.
Provided special producer speakers at
both Annual Meeting and Annual Field
Day.
Surveyed educational and promotional
programs on milk in various states, also
of the Florida Citrus Commission, in
consideration of a possible program by
the Florida Dairy Industry.
Brought the manager of the coun-
try's best state milk promotional pro-
gram from California to furnish inform-
ation to F.D.A.'s Annual Meeting on
this subject.
Sent the chairman of F.D.A. Pro-
ducers' Division and Secretary Andy Lay
to California to study first-hand the
California milk promotion program.
Adopted cooperative working plan
with local producers associations invit-
ing local associations to cooperate in the
selection of F.D.A. Producers' Division
directors and to send representatives to
F.D.A. meetings.
Recommended and obtained simplify-
ing and revision in Milk Commission
form for producer cost reports.
Met with local producers in all Milk
Commission areas furnishing information
on six subjects to be considered in pub-
lic hearings by the Milk Commission and
acted as spokesmen for member produc-
ers in all of the nine hearings.
Financed and provided necessary in-
formation to attorneys in court action
which ended the moratorium on en-
forcement of Florida milk price orders.
Worked for improving producer pro-
visions of the Milk Commission Code of
Fair Trade Practices.
(Continued on Next Page)


REPORT OF 1956 PRODUCERS ACTIVITIES
(Continued from Page 21)


22 FLORIDA DAIRY NEWS


Directory of Local

FLORIDA

Producers Associations

PENSACOLA MILK MARKETING
PRODUCING ASSN.
John Adkinson, President
5304 Lillian Highway, Pensacola

CHIPOLA DAIRY ASSOCIATION
M. T. Crutchfield, President
Rt. 1, Box 72, Altha

TALLAHASSEE AREA
PRODUCERS ASSN.
C. C. Sellers, President
Rt. 5, Box 562, Tallahassee

LAFAYETTE COUNTY DAIRY
ASSN.
Marshall O'Steen, President
Route 2, Mayo

GAINESVILLE AREA
PRODUCERS ASSN.
L. B. "Red" Hull, President
Route 1, Micanopy

NORTHEAST FLORIDA MILK
PRODUCERS ASSN.
Dr. Jim Acree, President
P. O. Box 6281, Jacksonville 5

CENTRAL FLORIDA MILK
PRODUCERS ASSN.
B. W. Judge, Jr., President
John J. Johnson, Secretary
122 Wall St., Orlando

WEST COAST MILK PRODUCER
ASSN.
D. W. Webb, President
Prue D. Shirley, Secretary
122 W. Minnehaha, Tampa 4

PINELLAS COUNTY PRODUCERS
ASSN.
John Culbreath, President
Rt. 1, Box 236, Clearwater

PALM BEACH AREA
PRODUCERS ASSN.
E. F. Froehlich, President
Rt. 1, Box B-50, West Palm Beach

INDEPENDENT DAIRY
FARMERS' ASSN.
W. A. (Bill) Graham, President
R. F. Lucky, Jr., Secretary
4032 S.W. Bryan Blvd., Ft. Lauderdale

GLADES MILK PRODUCERS
ASSN.
Moore Haven

MANASOTA PRODUCERS ASSN.
Sarasota









(Continued from Page 22)
Recommended since early in 1955 the
consolidation of milk market areas.
Recommended reclassifying of skim
and low-fat milk in Class I.
Recommended improvement of the
producer base-setting plan to help in
avoiding surpluses.
Urged enforcement of and compliance
with Milk Commission price orders.
Urged Milk Commission and Depart-
ment of Agriculture cooperation and
stricter enforcement on regulations of
imported milk. Secured adoption of im-
proved enforcement procedures by the
Chief Dairy Supervisor and the furnish-
ing of regular reports to F. D. A. on all
imported milk and milk products.
Requested monthly or bi-monthly milk
usage and payment audits by the Com-
mission.
Requested the Commission to provide
for the systematic compiling and re-
porting of more accurate and complete
data on milk production, milk sales, milk
prices, etc.
Urged the issuing of a monthly news
information digest of the meetings and
actions of the Commission.
Asked for the assignment of a deputy
administrator to the duty of securing
and keeping up to date reports on milk
surpluses and milk shortages and work
for placement of surplus milk where it
can be used for Class I.
Promoted greater participation of
schools in use of milk under the Special
Federal School Milk program.
Sponsored and promoted participation
of dairies and others in the nation-wide
JUNE DAIRY MONTH PROGRAM.
Secured a special proclamation by the
Governor, prepared and sent out sug-
gested Dairy Month programs and activi-
ties developed and distributed thousands
of special Dairy Month bumper strips,
posters and folders on milk. Furnished
speakers for special Dairy Month pro-
grams.
Secured butterfat testing for produc-
ers where accuracy of test reports was
questioned. Started sponsorship of a Spe-
cial Scholarship Fund for aid to dairy
students at the University of Florida.
Requested Florida State Marketing
Bureau to add a dairy marketing special-
ist to the staff and received approval by
Commissioner of Agriculture to provide
for same in the department's budget be-
ginning July 1, 1957.
"The Florida Dairy News"
This association magazine-only one of
its kind in the United States-carries
much needed information to dairymen
and public relations material for the in-
dustry to some 2,000 additional persons
and organizations. All members receive
it as a part of the Association's member-
ship service.


The "Dairy News" begins its 7th year
with the First Quarter issue of 1957.
Extra subscriptions to the Dairy News
are available to F.D.A. members at 50o
a year and every employee of every dairy
in Florida should be receiving it.

Association's Legislative Policy
In view of discussions of changes in
laws affecting the Florida Dairy Indus-
try-some by members of the dairy in-
dustry, some by the newspapers, some
by the Governor's Citizens' Advisory
Committee on Milk Prices and others by
members of the legislature-the Associa-
tion directors adopted and supported the
following legislative policies:
Support continuing of the price stabi-
lization and other services provided by
the Florida Milk Commission Law.
Support of all other Florida laws serv-
ing, regulating and inspecting the dairy
industry.
Oppose the including of dairy farm
and plant machinery and equipment un-
der the State Sales Tax where tax is over
$300.00 or the inclusion of milk and
milk products under this tax.
Oppose proposed national law for uni-
form national milk standards and in-
spections and free-flow of milk between
all states, regardless of state quality
standards.
Opposed to and carrying out instruc-
tions of the Board of Directors in pro-
testing unfair purchasing of fluid milk
by Federal military and Navy units in
Florida from out of Florida areas on the
excuse that it is cheaper than Florida
milk but not including the cost of trans-
portation as part of the cost of such
milk.
Favor and working for Federal regu-
lations requiring Federal units in any
state to pay prevailing prices for their
purchases for use in that state just as
prevailing wages are paid.

Special Service Producer Problems
Producer requests for assistance made
through an area producer director or
direct to Secretary E. T. Lay will re-
ceive prompt attention. Such assistance
is given in checking and investigating
problems relating to milk usage, milk
surplus, butterfat tests, milk bases, milk
prices, etc., EITHER with your dis-
tributor or with the Milk Commission.
When requested and justified, an As-
sociation "grievance committee" will be
appointed to investigate and make an ef-
fort to arbitrate complaints of any un-
fair or unethical action made by one or
more members against another member
or members of the Association.

Producers in F.D.A. Leadership
Since the formation of the Florida
Dairy Association in 1946 with member-
ship from all groups of the industry, the


REPORT OF 1956 PRODUCERS ACTIVITIES


FOURTH QUARTER, 1956 23


Association has had 3 producer presi-
dents, 3 producer-distributor presidents
and 3 distributor presidents. The 1956
president, W. A. (Bill) Graham, is a
producer and is also President of the Mi-
ami area local producers' association. The
writer is 2nd Vice President and Chair-
man of the F.D.A. Producers' Division
and the "Producers' Executive Commit-
tee." A producer will be 1st Vice Presi-
dent in 1957 and again President in 1958.
Beginning with 1954, the 3-year ro-
tation system for the presidency was
changed to a 2-year cycle which provides
that A PRODUCER SERVES AS
PRESIDENT EVERY OTHER YEAR.
The Association's "producer" and "dis-
tributor" membership divisions are each
headed by a Vice President and the Presi-
dent presides over the joint meetings and
activities of the two groups which meet
separately when they desire in both dir-
ectors and general membership meetings.
Selection of Producer Directors -
The Board of Directors of F.D.A. in-
cludes 16 producers and 16 distribu-
tors selected under the by-laws to repre-
sent all areas of the state in proportion
to the number of dairies in each area so
far as practicable. Three additional asso-
ciate directors serving without a vote are
the presidents of the three Florida Jersey,
Guernsey and Holstein Cattle Clubs.
These are eligible to be seated as voting
alternate directors at any meeting when
a regular producer director is absent.
Local cooperating Producers' Associa-
tions are invited to recommend to the
F.D.A. Producers' Division Nominating
Committee persons they consider quali-
fied as a representative of the producers
of the area to be elected an F.D.A. pro-
ducer director for the area.
Producers as Committee Chairmen-
THE ASSOCIATION'S 31 STANDING
COMMITTEES have 13 producer chair-
men and 7 producer co-chairmen. The
Board of Directors and Executive Com-
mittee are each one-half producers.


Over 2,000,000 farm families in the
United States derive all or a major part
of their income from dairy cows.

The dairying industry is the world's
largest user of motor trucks.

In building and propagating dairy
population, dairying furnishes about 40
per cent of our beef and veal.

On the average it takes at least $13,
000 in new capital investment to create
one more job.

You cannot prevent the birds of sor-
row from flying over your head, but
you can prevent them from building
nests in your hair. -Chinese Proverb








DAIRY ASSOCIATION ACTIVITIES

A suntmnary of activities of the Florida Dairy Association, an organization formed in 1946 and representing
milk producers, milk distributors, ice cream manufactures and allied trades.


LEE, SERGEANT AND ALLISON

F.D.A. LEADERS FOR 1957
At a January 9 directors' meeting in Tampa, F.D.A.'s 1956 president Bill
Graham of Miami will officially turn the president's gavel over to president-elect
Tom Lee of Orlando and install the Association's other new officers and directors.
Second vice president John Sargeant will continue through 1957 as chairman
of the "Producers' Division" but he will move up to the office of first vice
president.
Coming into the office of second vice president is A. R. (Dolph) Allison,
Borden's Dairy regional manager at Orlando, who succeeds T. G. Lee as chairman
of the Association's "Distributors' Division."


H. C. (Cody) Skinner of Skinner's
Dairy, Jacksonville, a producer-distribu-
tor, will succeed W. J. Barritt, Jr.,
Borden Dairy president of Tampa, as
F.D.A. treasurer while Walter Burton,
Southern Dairies' zone manager at Jack-
sonville, continues as assistant treasurer.
E. T. (Andy) Lay continues in the
office of executive director and secre-
tary which position he has filled since
1942. Mrs. Elsie Remsen and Mrs. Mar-
jorie Lay complete the official staff.
Newcomers on the Board of Director's
for 1957 are Dolph Allison (mentioned
above) and John Cone, of Cone's Dairy,
Plant City, a producer-distributor and
former director. New producer directors
are Joe Pereno and Bob Hall of Miami
and Ed Froehlich of West Palm Beach.
Producer directors have not yet been
elected for the Jacksonville, Tampa and
Bradenton-Sarasota areas. The complete
roster of 1956-57 producer directors are
reported separately in this issue.
Associate directors representing the
Florida dairy breeders associations are:
W. Herman Boyd of Miami, president,
Fla. Holstein Cattle Club; Wiley P.
Waldrep of Hollywood, president, Fla.
Guernsey Cattle Club; and M. A.
Schack of Greenwood, president, Fla.
Jersey Cattle Club.
THOMAS G. LEE
Thomas G. Lee, president-elect of the
Florida Dairy Association for 1957, is
the owner and operator of the T. G.
Lee Dairy in Orlando and one of central
Florida's largest producer-distributors.
This is a business which has developed
from an operation begun in 1925 with
three cows. However, within the first
year Mr. Lee went into the retail busi-
ness and has continued in it since.
Mr. Lee has always been active in civic,
fraternal and church affairs. He is a Ma-
son and a Shriner, and a past command-
er of Post 19 American Legion. He has
been a Kiwanian for 25 years. Having
served 12 years as a deacon in the First
Presbyterian Church, he is now an elder
there.


THONMAS G LEE
A native and life-long resident of Or-
lando, Mr. Lee has been engaged in
dairy work since he worked at the
University of Florida dairy, milking
cows from 3 to 7 o'clock every morning
and afternoon. Mr. Lee completed two
years at the Agricultural College, and
in addition to his milking chores, he
played intercollegiate football and
worked out on the track team, especial-
ly in cross-country running.
His affiliations within the industry
include membership in the Milk Industry
Foundation for which he is now serving
as Florida membership chairman. He is
a past-president of the former Florida
State Dairyman's Association, one of the
parent organizations to the F.D.A. He has
been one of the leaders in the Florida
Dairy Association since its organization.
As a member of the Legislative Com-
mittee, he has spent much time in Talla-
hassee during sessions of the Legislature.
In his capacity as distributor vice-presi-
dent he has also been chairman of the
Distributors' Division for the years 1955
and 1956.
Mr. Lee married the former Elizabeth
McClure, a native of Missouri, and they
have one daughter and one son.


JOHN B. SERGEANT
John B. Sargeant, Lakeland dairyman
and Guernsey breeder, will serve as 1st
Vice President and for the second year
as chairman of the "Producers' Divison"
of the Florida Dairy Association in 1957.
He became a member of the board of
directors in 1952 as the first director
from Polk County.
Mr. Sargeant's
dairy farm busi-
ness, located a
few miles north
of Lakeland,
was established in
1921 by his fath-
er and was en-
gaged in both
production a n d
SARGEANT distribution until
1951 when the
retail business was sold to Borden's Dairy.
The herd on this farm is registered with
the American Guernsey Cattle Club and
Mr. Sargeant served the Florida Guernsey
Cattle Club as president in 1950-51. His
milk goes to Hood's Dairy, St. Petersburg
for distribution under the "Golden
Guernsey" label.
Mr. Sargeant was born in Birmingham,
Alabama and went to school there and
in Lakeland. He and his wife, Ann, and
their three children live on the farm
which he operates.
He is an active member and officer of
the First Methodist Church in Lakeland
and a member of the Kiwanis Club.

A. R. ALLISON
A. R. Allison, better known as
"Dolph", will be 2nd Vice President and
chairman of the "Distributors' Division"
of the Florida Dairy Association for
1957. Born in Lewiston, Pennsylvania,
he was educated there and at Pennsyl-
vania State College. He is married to the
former Emeretta
Price of Colum-
bus, Ohio, and
S they have one
k i son and two
Grandchildren. A.
R., the third, will
S be just six weeks
old for Christ-
mas.
Mr. Allison en-
ALLISON tered the employ
of Poinsettia
Dairy Products, Inc. in 1932 in Tampa
as cashier. He also served as a bookkeeper
(Continued on next page)


24 FLORIDA DAIRY NEWS























L
0-1;' C> ~



10


$,


The inew Balmoral Hotel, Miami Beach, rhou n aborei, has been selected for the 1957 Ann ual Meeting and
Association, July 3, 4, 5. Re' ierationi orIouIld be made to the Assotiation office, 615 Park St., Jar konr ille.


F.D.A. CONVENTION JULY 3-5

AT MIAMI BEACH


The Florida Dairy Association an-
nounces the selection of the Balmoral
Hotel, Miami Beach as the site for its
1957 Annual Meeting and Convention
and July 3, 4, and 5 as the dates.
The Association's Board of Directors
met at the Balmoral October 20 and
were much impressed with the location
of the Balmoral and the suitablesness of
its splendid new and modern faciilties for
the F.D.A. Convention.
The hotel covers a large beach front
area and its four-story design surround-
ing an elaborate pool and terrace and
beachfront area makes it ideal for the
homey, friendly type convention which
the F.D.A. is noted for.
All the rooms have an ocean front
view and many are on the ground floor,
convenient to the beach and pool area.
Special summer convention rates will
prevail at only $8.00 and $10.00.
In selecting the dates which include
the 4th of July, the F.D.A. Convention
Committee and Board of Directors had
in mind that many of the members
would like to take advantage of the oc-
casion to plan a family vacation at Mi-
ami Beach.
The low convention room rates will
apply for one day before the convention
and for the entire week-end following
the close of the convention on Friday,
July 5th.
Golf, boating, fishing, shopping and
sightseeing will be at their best. The
Annual Meeting Committee, anticipates
the F.D.A.'s largest convention.
Business Men's Bible Class and as a mem-
ber of the choir.


Reservations should be made to E. T.
Lay, Secretary, F.D.A., 615 Park St.,
Jacksonville. Requests for room assign-
ments and location will be honored in
the order received.

A. R. ALLISON
(Continued from Page 24)
and was made Purchasing Agent during
World War II. When the Poinsettia or-
ganization merged with the Borden
Company in 1943, Mr. Allison contin-
ued with them and in 1947 was made
manager of the Tampa branch. In 1955
he was assigned to the management of
the central and northeast area of the
Florida District with headquarters in
Orlando.
While in Tampa, Mr. Allison held
many positions in civic and fraternal
organizations. He is past president of the
Optimist Club, past-president of his Ma-
sonic Lodge and past-president of Gro-
cery Manufacturers Representatives. He
also served on Agricultural Committee of
Tampa Chamber of Commerce, as chair-
man of West Coast Dairy Show Sub-
Committee and vice-president of Tampa
Community Chest. He was one of the
organizers of the Dairy Council in the
Tampa area and served for several years
as treasurer of the Council.
Mr. Allison was a member of the
Trinity Methodist Church in Tampa and
in Orlando he is a member of the First
Methodist Church where he is serving
as part of the teaching staff of the
business men's Bible Class and as a mem-
ber of the choir.


Convention of the Florida Dairy


H. C. SKINNER
H. C. Skinner, better known as "Co-
dy", is the new treasurer for the Florida
Dairy Association for 1957. Cody and
his two brothers, William H. and S. Ben
Skinner, Jr., own
and operate Skin-
er's Dairy, Jack-
in- 1sonville, which
both produces
a n d distributes
milk in Duval
j County.
A native of
sA Jacksonville, Mr.
SKINNER Skinner has lived
there all his life except for the time he
spent at the University of Florida, where
he received a bachler of science degree
in 1937, and the four years he served
with the U.S. Army during World War II.
He is a charter member of the South-
side Rotary Club, Jacksonville, and of
the St. Pauls Episcopal Church. He has
been active in the leadship of the Dairy
Council of Jacksonville, serving in sev-
eral offices with them, and as chairman
of the June Dairy Month promotion for
Jacksonville.
His wife, Martha, is a native of Ar-
kansas, where Cody was stationed dur-
ing the war. They have two sons, four
and five years old.

Georgia and Alabama
Schedule Annual Meetings
The Georgia Dairy Association has an-
nounced their 1957 annual convention to
be held January 29-30 at the Biltmore
Hotel, Atlanta.
The Alabama Dairy Products Asso-
ciation announces their annual conven-
tion will be held January 16-18 at the
Thomas Jefferson Hotel, Birmingham.


FOURTH QUARTER, 1956 25


* -~;l~jr~llE~F~~"~L~*"L
rYlas~i--Ulri*13~El~IQUIE~k-~Y







1956 Considered a Year of Progress

For the Florida Dairy Association

As the year's end approaches and a backward view reveals the road that has
been traveled, leaders of the Florida Dairy Association conclude that much con-
structive progress has been made.
Under the aggressive and capable leadership of F.D.A.'s producer President
Bill Graham, the Association and the dairy industry has not only consolidated pre-
viously attained positions but, in the opinion of many, it has moved forward in a
number of important directions.
In the first place, the Association itself, including and representing as it does
all branches of the dairy industry, has grown in number and in strength.
Its organizational and functional structure has been strengthened by the assign-
ment of areas to directors and the assignment of additional directors to larger areas,
additional representation and strength was added to the 32 member board of
directors by the naming of the presidents of the State's three breed associations
as associate F.D.A. directors. These are presidents of the Florida Guernsey Cattle
Club, the Florida Jersey Cattle Club and the Florida Holstein Cattle Club.


Annual Producer Conference
Established
In recognition of the growing im-
portance of the Association's Milk Pro-
ducers' Division, there was established
in March 1956 the first Annual Spring
Florida Milk Producers' Conference, de-
signed to provide a one-day program and
business conference of Florida's Dairy
Farmers.
State Producers' Council Formed
In addition to this, the F.D.A. Pro-
ducers' Division has established the Flori-
da Milk Producers' Council which con-
sists of the Producers' Division Chair-
man in each county of the State. This
Council, under the Chairmanship of the
F.D.A. Producers' Division chairman,
will meet in quarterly sessions for the
discussion and consideration of the pro-
blems of milk producers.
Local Associations Active
Another sign of progress within the
industry in 1956 is the increased interest
and participation of producers in their
various local associations. The nature of
the dairy industry brings about many
problems at the local level which are too
localized and too numerous for a State
Association to be able to give adequate
attention. Florida is now well fortified
at the local level with thriving produc-
ers associations and this situation cer-
tainly should be appraised as industry
progresses.
Other Beneficial Activities
In the field of the Florida Dairy Asso-
ciation's 1956 activities and efforts for
the welfare of the industry, definite pro-
gress and accomplishment has been at-
tained in a number of fields. Possibly
ranking first would be the Association's
successful fight in the Courts challeng-
ing the legality of the Florida Milk Com-
mission's action in declaring a one-year
moratorium on the enforcement of its
milk price orders. This action by the
F.D.A. meant that many Florida milk
producers received considerably more for
their milk when the established prices
were reinstated.


Actions for Producers
Under the strong leadership of F.D.A.'s
Producer Division Chairman John Sar-
geant, continuous efforts have been made
to secure Milk Commission auditing, im-
provement of base plans, transfer of sur-
pluses where needed for Class I use,
stricter control of imported milk, em-
ployment of a State Dairy Marketing
Specialist, and many others, including
that of building the membership and im-
proving the services of the Producers'
Division.
The Annual Dairy Field Day and the
Herdsmen's Short Course, which the
F.D.A. Producers' Division co-sponsors
with the University of Florida, were con-
sidered this year the best in their history.
Both the attendance and the programs of
these important programs were outstand-
ing.
F.D.A. funds provided for prominent
producer speakers at both these meetings
and the Annual Convention.
Distributors' Division Progress
Turning to the side of the F.D.A. Dis-
tributors' Division, all would agree that
Chairman T. G. Lee had been doing a
splendid job in 1956. The smooth work-
ing together of the distributor member-
ship throughout the year is a tribute
to the constant attention and effort
which Tom Lee has given to the Distri-
butors' Division.
Both increased membership and in-
creased financial support for this group
have been accomplished in 1956. Many
problems have found their solution at the
friendly conference table provided by
the Distributors' Division.
Another important event of the year
was the securing by Florida distribu-
tors of the national milk and ice cream
organization conventions for Florida in
1959 with an attendance of around
5,000.
Another was the bringing of the 1957
Spring Board Meeting of the Interna-
tional Association of Ice Cream Manu-
facturers to Florida with an attendance
of some 200.


First Directors' Meeting 1957
Announced for Tampa Jan. 9
F.D.A. President-Elect T. G. Lee and
retiring President Bill Graham have set
the first 1957 quarterly meeting of the
Board of Directors for Wednesday, Janu-
ary 9 at the Hillsborough Hotel, Tampa.
At this meeting the incoming officers
and directors are installed in addition to
the consideration of regular Association
business.
The general policies and program of
the Association for the year 1957 will
be considered and adopted.


Dairy Association Office
Has Distinguished Callers
The Florida Dairy Association staff
have had the pleasure in recent weeks
of entertaining and showing off the As-
sociation's new offices to several of the
dairy industry's national organization
executives.
Dick Werner, executive director of
the Milk Industry Foundation, and Mrs.
Werner were surprise visitors while on
their return to Washington from Miami
where they attended the Annual Con-
vention of the National Milk Producers
Federation.
Martin J. Framberger, new manager
of the American Dairy Association, Chi-
cago, and Ray Alberts, membership di-
rector of the A.D.A., visited the F.D.A.
on their way to the National Producers
Meeting in Miami.
John F. Warrington, new southeastern
regional representative, and Dr. Gaylord
P. Whitlock, new director of research of
the National Dairy Council, Chicago,
called at F.D.A. headquarters on their
way to the annual meeting of the Dairy
Council unit in Tampa.
Joe Danforth, director of the Corpus
Christi, Texas, Federal Milk Market Or-
der, and Mrs. Danforth visited F.D.A.
while on a Florida vacation trip.


Producer-Distributor Relations
Possibly the greatest progress made by
the Distributors' Division in 1956 has
been the increased friendly relations
which it has attained at the various
meetings and conferences with the mem-
bers of the Producers' Division.
It is said that there is always pro-
gress when persons with common pro-
lems are willing to sit together at the
conference table. Here undoubtedly lies
the secret of the success and progress
such as there may have been by the
members of the Florida Dairy Association
in 1956.

Dairying produces 19 per cent of the
gross national income from agriculture
-more gross income than any other pro-
ductive enterprise.


26 FLORIDA DAIRY NEWS









IN MEMORIAL


George F. Johnson
George F. Johnson, dairy farmer of
West Palm Beach, has been identified
with the Florida Dairy Association since
its organization in 1946. His death on
September 19 was a severe blow to the
many who have known and worked with
him and was a real loss to the industry
in Florida as a whole.
George had been a member of the
Board of Directors for a number of
years and had served as vice-president
and chairman of the Producers' Division
in 1954 and 1955. He and his wife,
Helen, have attended faithfully all the
meetings of the industry as well as the
conventions and field days. Helen will
continue to operate the farm near West
Palm Beach.

Mrs. Gordon A. Nielsen
The many friends of the Neilsens of
Alfar Dairy in West Palm Beach have
been greatly saddened by the recent
death of Mrs. Gordon A. Neilsen. Shir-
ley had accompanied her husband, who
is a member of the Board of Directors
of the Florida Dairy Association, to a
number of the meetings and conven-
tions. Her death came as a particular
shock because of her brief illness and
the sadness of her going is intensified by
the fact that in addition to her husband
she is survived by four young sons.




National Dairy Meetings

In Florida 1957 and 1959

Florida will be host to the annual
Spring Board Meeting and Conference of
the International Association of Ice
Cream Manufacturers in March or April
1957.
The exact date and place of the meet-
ing, which usually has an attendance of
about 200, has not yet been announced.
There is held in connection with this
meeting a Spring Conference of Dairy
Association Executives representing the
various State and National Associations
of the dairy industry.
In October 1959 the joint Annual
Conventions of the Milk Industry Foun-
dation and the International Association
of Ice Cream Manufacturers will be held
in Miami Beach.
These groups will probably have a
convention attendance of from 5,000 to
6,000. They are scheduled to meet in
San Francisco in 1957 and in Atlantic
City in 1958.


1956 Was a Busy Year for
F.D.A. Officers & Directors

With the honor of serving as an of-
ficer or as a director of the Florida
Dairy Association goes much work, ex-
pense and sacrifice of time which the
membership of the Association is often
not aware of. However, those who serve
the industry as the Association's leaders
usually are quick to admit that there is
a certain personal satisfaction and men-
tal compensation one feels in such ser-
vice.
The 1956 Board of Directors of F.D.
A., under the capable leadership of Pres-
ident Bill Graham and Vice Presidents
T. G. Lee and John Sargeant, has held
six joint meetings of producers and dis-
tributors, eight meetings of producer di-
rectors and seven meetings of distribu-
tor directors. These meetings were held
in Orlando, Clearwater, Gainesville, Mi-
ami Beach and Jacksonville.
The Board of Directors carries the full
lord of the responsibility of determining
all Association policies, the adoption of
all activities and programs, including the
budget and provisions for financing the
budget.
During 1956 the F.D.A.'s basic plan
of holding both separate and joint meet-
ings of the producer and distributor di-
rectors has been used more than in any
previous year.
A helpful addition to the Board dur-
ing most of 1956 has been the atten-
dance and participation at the meetings
by the presidents of the Florida Guern-
sey, Jersey and Holstein Cattle Clubs,
who were requested to serve as Associate
F.D.A. Directors.
Another new feature adopted by the
Board for 1956 was the inviting of local
association presidents to attend and par-
ticipate in directors' meetings. Although
these do not have a vote in meetings,
their attendance has been considered ben-
eficical to both the F.D.A. and the local
organizations.

The number of cows in the U. S. is at
a long-time low. The figure was below
21 million in June of this year.

The U. S. D. A. reports that higher
prices combined with greater production
will mean an increase of some 10 per cent
in the average dairy farmer's cash income
this year. For the first seven months,
dairy farmers' receipts showed a 61 2 per
cent gain.

The National Dairy Council of Can-
ada reports Canadian dairy processors and
distributors are spending more than $4
million this year to spur Canadian con-
sumption of dairy products. Results for
the first eight months of this year: fluid
milk sales up 3.7 per cent . .


DIRECTORY

OFFICERS & DIRECTORS
"PRODUCERS DIVISION"
(Florida Dairy Association)
615 Park St., Jacksonville
OFFICERS
President, W. A. (Bill) Graham
Miami
Vice Pres. & Chrmn. Producers
Division, John B. Sargeant,
Lakeland
Secretary, E. T. (Andy) Lay
Jacksonville
EXECUTIVE COMMITTEE
John B. Sargeant, Chairman
Lakeland
W. A. (Bill) Graham, Miami
John McMullen, Clearwater
J. Hugh Adams, Jacksonville
R. L. (Bob) Lunsford, Milton
OTHER DIRECTORS
L. B. "Red" Hull, Gainesville
John T. Adkinson, Pensacola
Ira C. Barrow, New Smyrna Beach
J. D. Fuqua, Altha (Marianna)
Herman Burnett, Bradenton
Julian B. Lane, Tampa
Julian T. Stewart, Delray Beach
B. W. Judge, Sr., Orlando
C. C. Sellers, Tallahassee
Two Vacancies
DIRECTORS-ELECT FOR 1957
E. F. Froehlich, West Palm Beach
Joe Pereno, Jr., Miami
Robt. W. (Bob) Hall, Miami
ASSOCIATE DIRECTORS
W. Herman Boyd, Miami
(Pres., Fla, Holstein Cattle Club)
M. A. Schack, Greenwood
(Pres., Fla. Jersey Cattle Club)
Wiley P. Waldrep, Hollywood
(Pres., Fla. Guernsey Cattle Club)


Dairy "Bumper Strips" Available
Self-adhesive bumper strips, size 4" x
18", with slogans reproduced below are
available to dairies from the Florida
Dairy Association, 615 Park St., Jack-
son @ 15c each, postpaid. (Free to oth-
ers desiring to use them.)
* Your Need for Milk Strip

If You Must Drink & Drive
DRINK MILK & STAY ALIVE

* Drink & Drive Strip

You NEVER Outgrow
Your NEED for MILK


* Also Available to dairies and dairy-
men is a Tent Card (3" x 6") with il-
lustrated front and caption "Fountain of
Youth at Your Door." Its 4 pages con-
tain interesting and important "FACTS
on MILK"--3 each . Fine for use
at dairy sponsored dinners and lunch-
eons. (Free to others desiring to use
them.)


FOURTH QUARTER, 1956 27






Milk Commission Improves Program

Of Enforcement and Industry Service

The Florida Milk Commission has taken on new life as well as new members
since the end of its nine-months holiday on the supervision of milk prices. The
Florida Supreme Court started things moving again when it issued a ruling last
July 9 declaring the moratorium on enforcement to be il-
legal and its order to the Commission to continue the en-
forcement of all its milk price orders.
Since that time, four vacancies in the membership of the
Commission hive been filled with new members, including
Chairman Dexter Lowry of Tallahassee, who was appointed as
a consumer member. The other new members are Wilbur
Casey of Clearwater as producer member; H. G. Cochran,
hardware merchant of Lake City, and Howard Walton, a
C.I.O. Union Official of Miami as the other two consumer
LOWRY members. L. K. Nicholas, Jr., first appointed by Governor
Holland, has served continuously as Commission administra-
tor through the administrations of Governor Caldwell, Governor Warren, the late
Governor McCarty, Governor Johns, and the present administration.
In the brief time which the Commis-
sion has had since its enforcement and not now under the Commission's sup-
industry supervi- ervision as a part of an existing area.


sion program was
re-established and
four of the seven
members came on
as new members,
a commendable
job has been done
in the appraising
of problems, the
COCHRAN reorganization of
the Commission's
whole program and the building and
training of a depleted staff.

In addition to the regular monthly
meetings which have continued on sched-
ule, the Commission has held a number
of special meetings and has held nine
public hearings in as many areas of the
State. These public hearings were held in
Pensacola, Tallahassee, Jacksonville, Day-
tona Beach, Orlando, West Palm Beach,
Tampa, Bartow and Gainesville.

In addition to the discussion of six
specific subjects at this series of hear-
ings, the Com-
mision took ad-
vantage of the
opportunity to
ask for general
information con-
cerning the prob-
lems and condi-
tions in the in-
dustry in each
NICHOLAS area. It also af-
forded an oppor-
tunity for the Commission to hear what
consumers were thinking about the milk
prices and the kind of job being done by
the Commission in supervising the milk
supply as well as milk prices.
The subjects on the official agenda of
these public hearings were:
1. Consolidation of the present 16 milk
marketing areas including counties


2. Suspension or price controls for all
dairy products other than "Class I
Fluid Milk."
3. Suspension of price controls except at
the producer level.
4. Discussion of cost of production of
milk in each area.
5. Reclassification of milk bottled in
fluid form for Class I farm price.
6. Requiring labeling of milk as to
cream content.

Recent Milk Commission
Orders
Among the more important actions of
the Milk Commission since its reorgan-
ization in July are the following:
Adopted a program for regular audit-
ing of milk distributors to establish the
correctness of their milk payments to
producers on the basis of usage.
Ordered that the price to be paid pro-
ducers for milk bottled in one area but
sold in another controlled area be the
established price for the area where sold.
Consolidated the existing 16 milk
marketing areas into 7 areas.
Appointed a special industry commit-
tee to recommend reasonable regulations
on milk hauling charges.
Appointed a special industry commit-
tee to recommend revision of the various
orders and regulations contained in the
Commission's Code of Fair Trade Prac-
tices.
Invited distributors to name a special
advisory committee on securing distribu-
tor and dealer compliance with Milk
Commission price orders and fair trade
regulations.
Adopted uniform producer price for
Class I milk throughout the State at 61('
per gallon on 4%, butterfat milk plus
2c per gallon for each additional
1/10% of butterfat (effective Jan. 16,
1957). (Continued on Next Page)


REPORT OF MILK CONTROL
TRENDS ACROSS NATION

CALIFORNIA: Following a hearing
in Los Angeles, the State Milk Control
Bureau took under consideration a re-
quest that the price differential on milk
in Y-gallon containers be eliminated ..
Elimination of the differential was urged
on the grounds that the manufacturing
and handling cost of a large carton is
about equal to that of two smaller ones.
COLORADO: A bill proposing the
creation of a new 17-member state milk
board, with broad price-fixing and other
broad powers over Colorado milk indus-
try, has been drafted for introduction
in the 1957 state legislature. The State
Ag. Dept. cooperated in drafting the
bill at the request of producers.
State Ag. Commissioner Swisher said
the bill was drafted after studies of milk
laws in other states. He said there is de-
finite need to stabilize the industry in
this state and insure a steady supply of
milk for the public, and open up new
markets.
GEORGIA: Chairman Duncan of
the Georgia Milk Control Board an-
nounced early in September there would
be no change in retail milk prices in the
state for at least 60 days based on the
state's automatic milk price-fixing for-
mula.
Under the pricing formula, officials at
the Georgia Experiment Station apply
the various economic factors used in the
formula and report to the board chair-
man every 30 days.
MAINE: State Milk Commission
authorized an increase of 1/2( a quart
in retail milk prices, effective Oct. 1.
One-half cent of the increase goes to
dairy farmers as part of a seasonal price
program. The additional 10 is being
shared equally between farmers and dis-
tributors. Both cited rising costs of pro-
duction and distribution to support their
price increase proposals.
MICHIGAN: Gov. Williams appoint-
ed a 31-member milk marketing advisory
commission to study Michigan milk
prices to both farmers and consumers.
The commission named by the govern-
or is headed by Dr. N. P. Ralston, head of
the Dairy Department at Michigan State
University.
As the advisory study group organ-
ized, state control of prices was suggested
by Brunson Gilbert, President of Milk
Workers Local 155 in Detroit, and later
seconded by 2 or 3 other members of the
commission.
State Attorney General Kavanaugh
of Michigan ruled that federal disquali-
fication doesn't automatically mean a
farmer is ineligible for a state indemnity
for cattle slaughtered by state order be-
cause they were infected with Bang's dis-
ease. (Continued on Next Page)


28 FLORIDA DAIRY NEWS







Report of Milk Control

(Continued from Page 28) Florida Milk Prices LowerThan in 14 Other Markets


TENNESSEE: An attack by Dean
Milk Co., Chicago, against the consti-
tutionality of a 1955 Tennessee law regu-
lating milk pricing was dismissed by a
three-judge Federal Court.
The federal judges also refused to is-
sue an injunction restraining state offi-
cials from enforcing the act, which pro-
hibits outside processors from selling milk
products in any marketing area for less
than the "prevailing wholesale or retail
price."
KENTUCKY: A suit filed by 6 Louis-
ville milk distributors in Jefferson
County Circuit Court sought an in-
junction to restrain the Park and Shop
supermarkets, owned by Colonial Stores,
from selling milk at less than cost . .
Such below-cost selling, it was contended,
is in violation of the Kentucky trade
practices act.
LOUISIANA: Governor Long has
signed into law a bill authorizing the
state commissioner to include in monthly
reports of the State Ag. Dept. Milk Test-
ing Div. retail and wholesale milk prices
in Louisiana and other states.
MASSACHUSETTS: A promotional
program aimed at stimulating the sale
of fluid milk in 14 of the state's markets
has been announced by the American
Dairy Association of Massachusetts.
MONTANA: State Milk Control
Board decided to make a complete study
of the various milk price areas of the
state with a view toward reducing their
number.
NEW HAMPSHIRE: An increase of
2 a quart in New Hampshire retail milk
prices, effective July 1, was ordered by
the State Milk Control Board. The Board
stated that the new prices were based
on the federal government's milk price
formula.
PENNSYLVANIA: A Superior Court
ruling handed down in Philadelphia held
milk dealers accountable for a $5 fee to
cover a weighing or measuring permit
for each farm equipped with a bulk milk
holding tank.
WISCONSIN: A State Legislative
Council committee was told by State Ag.
Director McDowell that a 1955 law re-
quiring all milk products sold for con-
sumption in Wisconsin after July 1 meet
Grade A standards is incomplete.
"The new law," he said, "makes no
provision for financing the detailed ad-
ministration involved, nor for reciprocal
arrangements between the state and Wis-
consin municipalities on inspection."


Well reared girls shouldn't wear slacks!

I never knew what a poor loser I was
until I went on a diet.


The following comparison of milk prices during November shows 14
cities having prices higher than Florida prices while 28 cities had a price
as high as Florida's highest 27-cent price for pesteurized milk and 62 cities
with a price of 26 cents the same as Florida's low price in sme areas.
The prices referred to, together with the comparative cream content
of the milk in each case and the source of information used, are as follows:


CITY

Tampa, Fla.
Ft. Myers, Fla.
Ocala, Fla.
Jacksonville, Fla.
Orlando, Fla.
Miami, Fla.
Pensacola, Fla.

Concord, N.H.
Manchester, N.H.
Nashua, N.H.
Portsmouth, N.H.
Lowell, Mass.
Lawrence, Mass.
Springfield, Mass.
Boston, Mass.
Worchester, Mass.
Fall River, Mass.
Providence, R.I.
Baltimore, Md.
Hartford, Conn.
New Haven, Conn.
Philadelphia, Pa.
Pittsburgh, Pa.
Buffalo, N.Y.
New York City
White Plains, N.Y.
Yonkers, N.Y.
Poughkeepsie, N.Y.
Binghamton, N.Y.
Atlantic City, N.J.
Trenton, N.J.
Gary, Ind.
Chicago, Ill.
Cleveland, Ohio
St. Louis, Mo.
Washington, D.C.
Alexandria, Va.
Arlington, Va.
Wheeling, W.Va.
Charlotte, N.C.
Asheville, N.C.
Durham, N.C.
Winston-Salem, N.C.
Atlanta, Ga.
Augusta, Ga.


CREAM % *PRICE
PER QT.

4. % 270
-- 26
26
4-4.5 27
27
27
27

26
26
26
26
26


t28

S+28
4. 128
-- 26
t129
,.7 +29!2
4 4.3 -28
1-272
3.5 26
3.5 26
-26 /2
-26 /2
28
26
3.5 31
3.5-3.8 27
3.5 28
3.5 28'
-- 126
3.5 26
--- 26
3.5-3.8 26
26
26
4.0-4.2 26
3.8-4.1 26
3.8 26
3.8 26
4. 27
4. 27


Milk Commission Orders

(Continued from Page 22)

Reclassified skim and fortified skim
as Class I, effective Jan. 16, 1957.
Participated in a conference with the
State Chamber of Commerce Dairy
Study Committee.
Voted to move the Commission's of-
fices in Jacksonville to more adequate
quarters and to establish an office in
Tallahassee for the Chairman and the
Tallahassee area deputy.

Horsepower was much safer when
only the horses had it.

No one but a convict likes to be in-
terrupted in the middle of a sentence.


CITY


Columbus, Ga.
Macon, Ga.
Savannah, Ga.
Paducah, Ky.
Nashville, Tenn.
Birmingham, Ala.
Mobile, Ala.
New Orleans, La.
Shreveport, La.
Little Rock, Ark.
Jackson, Miss.
Oklahoma City, Ok!a.
Tulsa, Okla.
Austin, Texas
Corpus Christi
Dallas, Texas
Houston, Texas
El Paso, Texas
Galveston, Texas
San Antonio, Texas
Albuquerque, N.M.
Portland, Ore.
Seattle, Wash.
Los Angeles, Calif.


CREAM % -PRICE
PER QT.
4. 27
4. 27
4. 28
3.9 26
t26
3.7-4.2 26
4. 26
3.9 26
3.8 29
3.5 26
4. 27
-- 26
3.6 27
3.4-3.5 27
-- *27
3.5 27
4. 27
3.7 26
4. 26
**27
3.5 26
26
i- 26
3.8 t27/2


Average, 62 cities 26.880
Florida Average ... 26.710

Prices quoted are carton prices where there is a
difference inasmuch as Florida prices are the same
for milk in glass and carton containers.
*Prices of Standard Pasteurized Milk for area
from U.S.D.A. November Report, Table I, ex-
cept for Florida and unless otherwise indicated.
tPrice of "High Fat" Milk from U.S.D.A. No-
vember Report, Table No. 5, believed to be
comparable to Florida "Grade A" 4.% to 4.5%
butterfat milk.
bSpecial Report of U.S.D.A. Dairy Branch,
Washington, D.C., for September, 1956.
Price of Standard Milk Price reported by N.Y.
Dept. of Agriculture, September 1956.
**September price report of U.S.D.A. Milk Mar-
ket Administrator for the area.
'Average for 3 quart home delivery price in-
cluding extra delivery charge of 50.



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FOURTH QUARTER, 1956 29

















Re~P~ir Here'l


4fY'f"&LD D


Florida's 1956 Annul Dairy Field Day
Called Largest and Best in 21 Years

Many dairymen, as well as members of the University of Florida Dairy De-
partment staff, were agreed in the opinion that the 21st or 1956 Annual Dairy
Field Day was the best in history of this special two-day meeting and short course
f both from the standpoint of attendance and in the interest shown in the program.
The theme of the meeting was "Solving Milk Producers' Problems in Milk
S Production and Marketing". The Field Day is sponsored jointly by the Depart-
ment of Dairy Science of the University of Florida and the Producers' Division of
the Florida Dairy Association.
This was the first time in history of Babson Bros. Company, Chicago; Dr.
SField Day that milk marketing was Harry Roberts, Assistant Dade County
given a place on the program. The pro- Agent, Miami; Dr. Frank Goodwin, head
gram committee had at first hesitated to of the University of Florida Speech De-
suggest the inclusion of marketing on apartment; and Senator W. A. Shands, of
the program because there is so much Gainesville.
important research information available Vertical vs. Horizontal Silos
at the University on such problems as One of the interesting features of the
herd management, feed and forage pro- program was the lively debate between
duction, etc. two of Florida's well-known and succes-
Because of the current milk market- ful dairymen on the relative merits of
ing situation in Florida this subject the vertical and horizontal silos. While
proved to be of great interest, resulting no winner was declared, the listeners
in an overflow of attendance and keen both enjoyed and profited by the en-
interest in the special speakers and the thusiasm and energy with which these
panel discussion periods on this subject, two expounded the merits of his favor-
Speakers Prove Popular ite method of making silage.
Special speakers on the subject of milk Other important dairy farm problems
marketing included a local producers' discussed were "Reducing Feed Costs by
association manager, J. K. Webb, from a Planned Pasture and Forage Program"
Shreveport, Louisiana, whose wide exper- by M. A. Schack, State contest winner
ience and knowledge of milk price con- in "Best Pasture Program in 1955", and
Strol under the Federal order system, the same subject by A. B. Sanchez, St.
4 along with his ready rustic wit, made Augustine, who was the 1955 State con-
him a favorite on the program. test winner in "Most Pasture and Forage
Speaking on the State Milk Price Con- Program Improvement."
trol side was J. K. Mahood, an exper- The Annual Field Day Awards Din-
' ienced dairy farmer from Pennsylvania, ner was a highlight of the two-day ses-
who has served for a number of years sion with entertainment and the present-
as chairman of the Pennsylvania Milk ing of the various annual producer con-
Commission. test awards. The winners of these are
Coming in between these two speakers pictured and described adjacent to this
of wide practical milk marketing exper- story.
ience at the Federal and State levels was State Senator W. A. (Bill) Shands of
Dr. C. W. Pierce, one of the nation's Gainesville and a long time friend of
foremost authorities on milk marketing, Florida dairymen was the principal speak-
who is head of the Department of Agri- er at the annual dinner.
cultural Economics at Penn State Uni- The tour of inspection of the experi-
versity. mental herds, pasture programs, etc. at
Other featured guest speakers on the the U. of F. Dairy Research Farm was
program in addition to members of the well attended and proved to be most in-
Dairy Department staff were Robert teresting and instructive. A barbecue
Mather, milking parlor specialist with (Continued on next page)


L V7


30 FLORIDA DAIRY NEWS




























Field Day Story in Pictures
FIELD DAY STORY IN PICTURES: In the
panel at the top of the left hand page, (I)
ELSIE REMSEN, FDA Office Secretary (right)
and BEULAH DUKE, Secretary to Dr. Sidney
P. Marshall, U. of F., at the registration desk
in the Student Center building; (2) Display of
materials at the Hotel Thomas; (3) MARJORIE
Lay, assistant office secretary in the FDA office,
and ORA STANLEY, Secretary to Alex Shaw,
chief dairy supervisor, at the registration desk in
the Hotel Thomas; (4) Members registering for
the Annual Dairy Field Day meeting.
At the left, from top to bottom:(1) Presi-
dent BILL GRAHAM and Producer Vice Presi-
dent JOHN SARGEANT; (2) The Guernsey
Club meeting held just prior to the field day
meeting; (3) and (4) The interested members
in two well-attended sectional meetings; and (5)
Part of the farm tour group at the Florida
Agricultural Experiment Station farm examining
the dairy herd.
At the top of the right hand page, FDA
President and guest speakers: (1) BILL GRAHAM
presiding at the banquet; (2) J. K. WEBB,
Manager Northwest Louisiana Pure Milk Pro-
ducers Association, Shreveport; (3) Dr. C. W.
PIERCE, Penn State University, guest of the
Guernsey Cattle Club who participated in the
field day program; (4) DR. FRANK GOOD-
WIN, University of Florida; and (5) ROBERT
MATHER, Babson Bros. Co., Chicago, Ill.
To the right: (1) Examining alfalfa at the
experiment station, 1. to r. G. WAYNE
CHURCHILL, assistant membership director of
the American Dairy Association, Chicago; BILL
GRAHAM, Miami, FDA president; HERMAN
BOYD, Miami, past president FDA; ANDY LAY,
Executive Director; and J. K. MAHOOD, chair-
man of the Pennsylvania Milk Commission; (2)
One of the general meetings held during the
field day; (3) Everyone busy with lunch in the
milking barn at the experiment station, Hague,
Fla.; (4) One of the Holsteins front the regis-
tered herd contributed to the station by member.
of the Florida Dairy Association; Standing be-
hind the cow is DR. MARVIN A. BROKER,
dean of the College of Agriculture, University
of Florida.
The cow "Hickoryvale Admiral Lana" 'was
selected for the picture because of her record
just completed of 14,851 pounds of milk and
5621bs. bf in 305 days at 2 years 9 months of
age.

1956 DAIRY FIELD DAY
Continued from Page 30
lunch was served by the Dairy Depart-
ment staff in the milking barn to close
the two-day program.
Bill Graham, president, and John Sar-
geant, vice president, of the Florida
Dairy Association shared honors with Dr.
E. L. Fouts, head of the U. of F. Dairy
Department, and Dr. Sidney P. Marshall,
Continued on Page 33


FOURTH QUARTER, 1956 0 31








Long Overdue Milk Price Increase in Tampa Area
Florida Prices Still Lower Than Many Sections
A recent retail milk price increase in the Tampa, Florida, area was put into
effect by milk distributors which establishes an almost state-wide uniform price of
27 cents for pasteurized milk. Homogenized milk is one cent higher and the price
of milk in glass and paper cartons continues at the same level.
Tampa's long overdue price increase was put into effect to aid both producers
and distributors of the area who had finally given up hope that their appeals for
price increases by the Florida Milk Commission would provide them any relief.
Under the old prices, both producers and distributors of the Tampa area had
received less for mi'k than other areas of the State in spite of the fact that both
established farm production costs and milk processing and distribution costs in the
area long indicated the need for high prices.
Producers received 2 cents and dis-
tributors 6 cents per gallon increase.
This placed the producer price at 61c FATAL FALLACIES
per gallon, the same -s the new state- Safety is more than a slogan. It is an
wide standardized Milk Commission price attitude of mind and a way of life. And
which will be in effect January 16, 1957. as the road of all virtues is strewn with


U.S.D.A. Milk Price Reports
The regular U.S. Department of Agri-
culture milk price report for November
states that the November producer milk
prices were up from October in 18 mar-
kets, or about 1 out of every 9 markets
reporting. On the retail side, home de-
livered prices were up in 20 markets, or
1 out of every 8 markets reporting.
Retail prices per single quart of stan-
dard grade milk delivered to homes in
25 prinicpal cities in early November
1956 averaged 24.6 cents per quart. This
is up 0.1 cent from October, 1.1 cent
per quart above November 1955 and the
highest for the month in 37 years of
record. Among the major markets, early
November home delivered prices increas-
ed one-half cent per quart in Boston,
Mass., and I cent per quart in New York
City and Dallas, Texas.
Production at Record Rate
Production of milk on farms in the
United States during October was esti-
mated at 9.4 billion pounds. This output
was 2 per cent higher than October 1955
and 10 per cent above the 1945-54 aver-
age for the month. Average daily pro-
duction during the month was 5.3 per
cent below September, about the same
seasonal decrease has occurred in 1955
and compares with an average decrease
of 9 per cent from September to October
in the 10 years, 1945-54. Cumulative
production for the first 10 months of
the year was 108.9 billion pounds. This
was 3 per cent more than the previous
record high of 1955.
Milk Consumption Is Up
Consumption of fluid milk and cream
by the U.S. non-farm population in 1956
will approximate 49.7 billion pounds ac-
cording to preliminary indications. This
will represent an increase of 3.1 per cent
over the 1955 total and the largest
quantity consumed in the 33 years of
record. Considered on a per capital basis,
consumption of fluid milk and cream
by the non-farm population would aver-
age 343 pounds per person.


temptations, so is the path of safety.
We call them fatal fallacies. The follow-
ing are a few of the deadliest.
Pitting speed of reflexes against the
modern automobile's super-horsepower.
Feeling free to "pour it on" on the
straightaway, no matter how clear the
day, how dry the road, how straight or
wide the highway.
Driving while intoxicated or weary in
the vain hope that the homing instinct
will assure safe arrival.
Reliance on built-in safety features to
compensate for lack of care.


FARMER'S PRAYER
Longed for-a cow of modern make
That milks five days, for leisure's sake;
That sleeps on Saturday, snores on Sun-
day,
And starts afresh again on Monday!
Sighed for-a herd that knows the way
To wash each other every day;
That never troubles to excite us
With chills and fevers and mastitis!
Wished for-a new and better breed,
That takes less grooming and less feed;
That has the reason, wit and wisdom
To use the seat and flushing system!
Prayed for-each weekend long and clear
Less work to do from year to year
And cows that reach production peak
All in a five-day working week.
Looking for-Officials; by the mob
To guide the farmers at their job;
To show the stupid breeders how
To propagate the five-day cow!



Californian, visiting in Texas and ob-
serving a struggling young tree, said:
"We can grow a tree like that in Cali-
fornia in one year. How long does it take
one to grow that large in Texas?"
The Texan looked at the tree and said,
casually: "I'm not sure, but I know it
wasn't there yesterday."


APPRECIATION AWARD



JUNE DAIRY MONTH 1956


TO


Florida Dairy Association, Inc.


for outstanding cooperation in making

"June Dairy Month 1956"

one of the most successful in the 20 year
history of this program


Lester J. W ill, Mgr.
mercer. Doir .sso.:.c oi :r.


Steven A. Kostakos
Nj5 -r:,.l Ch irmron .lun,r Dor,, M,:-r.lh


SPONSORS

Amrican Butter Institute American Dairy Association American Dry Milk
Institute Dairy Association Executives Dairy Industries' Supply Association
Evaporated Milk Association International Association of Ice Cream Manufacturers
Milk Industry Foundation National Cheese Institute National Creameries
Association National Dairy Council National Milk Producers Federation
Purebred Dairy Cattle Association


32 FLORIDA DAIRY NEWS








Awards Made at 1956 Annual
Dairy Field Day Banquet
(1) State winners in the DHIA suiperi son' di-
lision of the Efficient Dairy Production Con/els,
1. to r.: Albert Besom, Pioneer DHIA, Deland;
andl Richard Gordon, Dural DHIA, Jacksontilie.
Trophies and cash awards were proliIded by the'
National Dairy Products Corporalion through
Southern Daries, with competition directed by
the Agricultural Extensiion Senrie.
(2) Some of the winners of cerlificales in the
1955-56 Dairy Pasture Contest, I. to r.: Elbert
Canmmack, Fairglade Jersey Dairy, Gene a; ]. N.
Watson, Dural County Agent representing F. B.
Miller, Jackson ille; Aldon Sanchez, Velda Cor-
poration Farm, St. Augustine; Han.son Coll ss,
Orlando; M. A. Schack, Greenwood; lack DodJd,
Maitland; C. L. Ward, Ir., Lay, Laine Guernsey
Farm, Goldenrod; Don iFuqua, Altha; and F. E.
Willis, Jr., Tallahassee. The Certificates ic re
signed by the Florida Dairy iAssociation Pasture
Conmittiee Chairman and by the director of the
Agriculture Extens.ion Service and were awiarded
to county winners and those scoring 75 per cent
or more on their pasltre and forage program.
Lee Stanton, Washington winner, sand John
Culbreath, Pinellas County winner were not
present. The contest, sponsored by the Florida
Dairy Association is being continued for 1956-57.
(3) C. W. Reares, state Iextension dairyman and
iuperintendlant of official con testing for pro-
duction, presents diplomas to owners. of highest
DHIA producing herds. Left to right: lit place,
Walter Welkener, Jacksonl ill'; 3rd place', Hanon
Collins, Orlando; 4th place, B. W. ,udge, Or-
lando. C. L. Ward, SR., Winter Park, ranked
2ndr, but was not present to receive his award.
The diplomas weie proi'idle by the National
Purebred Dairy Cattle Club for herds produc-
ing 400 pounds bntlerfat or more per cow on oaI
year's test. (4) Top winners in the Efficicnt
Dairy Production Contest sponsored by the Agri-
cultural Evtension Service with awards prosiided
by the National Dairy, Prodct/s Corporation,
I. to r.: Hanson Collins. Orlando; the 'ate wiin-
ner; F. E. Willis, Jr., Tallahase/e, North Florda
District inner; and W. ]. Cas'y, Largo, West
Coast District u'inner.
(5) State winners in the Florida Dairy Pasture
Contest are, left, Aldons Sanchez, manager of the
Velda Corporation Farm, St. Augustine, 1it
place in the "Most Ismipror'ment" division; and
M. A. Schack, Greenwood, lst place in the "Best
Pas ltre" division.


1956 DAIRY FIELD DAY
(Continued from Page 31)
staff chairman for the Field Day pro-
gram in officiating at the various ses-
sions and events of the program. Jack
McMullen, FDA producer director of
Clearwater, was the Florida Dairy As-
sociation's Field Day Program chairman.
He and Dr. Marshall as co-chairman
were commended and loudly applauded
for a fine job of planning and arrange-
ments.

A study of milk distribution costs and
profits by G. W. Start of Indiana Uni-
versity for the year 1955 indicates that
the average net profit for milk dealers
throughout the U.S. is 2.18'/ on each
dollar of sales or about /2c a quart on
the retail price.
The study covered 446 local dairy
plants in 362 cities and towns of 40 dif-
ferent states.


t r
p



I?. ci.


s1 J


FOURTH QUARTER, 1956 33


4"t








DAIRY YOUTH ORGANIZATION ACTIVITIES


West Florida Dairy Show Is Family Affair 4-H District Four Stages
By: T. W. SPARKS, Assistant Extension Dairyman Dairy Contest at Live Oak


Bigger and better seems to be the theme of all shows and so it
Florida Dairy Show held at Chipley. This show was termed by many
dairy show because fathers, mothers, sons and daughters participate
Schack family of Greenwood was an example; the whole family was
Schack lent her enthusiastic support while all the rest took part in
The program began at 9:00 A.M. with the judging contest of
the 4-H Club, the FFA and the adult or open contest. The showing
followed with two rings being used. During the next few hours
quality dairy cattle were paraded before judges Walter Welkener
and T. W. Sparks of the University of Florida.


The judging was halted at noon and
a free barbecue lunch was served. Fol-
lowing the judging, the showmanship
and fitting conditioning contests were
held. The awarding of premiums and
trophies were a fitting climax.
The West Florida Dairy Show is spon-
sored by the State Department of Agri-
culture, the Agricultural Extension
Service, the Vocational Agricultural De-
partment, the city of Chipley, Wash-
ington County, the Chipley Kiwanis
Club, Southern Dairies, Foremost Dair-
ies, and the Borden Dairy Company.
The champions and contest winners
in the order of their placing were:
SHOWMANSHIP, George Ford, Quin-
cy; Martin Schack, Greenwood; and Don
Hanson, Tallahassee. FITTING, Martin
Schack, Greenwood. 4-H JUDGING
Leon County, Washington County and
Jackson County. FFA JUDGING
Graceville, Bonifay and Quincy. OPEN
JUDGING, Individual Basis, Don Han-
son, Tallahassee; Pleas Strickland, Tal-
lahassee; and E. P. Yocum, Marianna.
CHAMPIONS OF JERSEY SHOW
Charles Schack, Greenwood; 4-H, Martin
Schack, FFA, Charles Schack, and Open,
M. A. Schack. CHAMPIONS OF
GUERNSEY SHOW, John Sellers, Tal-
lahassee; 4-H, John Sellers, Tallahassee;
FFA, Guilford Cartledge, Callondale;
and Open, Arthur Aukema, Chipley.
CHAMPIONS OF HOLSTEIN SHOW
C. G. Tillman, Altha; 4-H, Carol O'Barr
Okaloosa County; FFA, C. G. Tillman
Altha; and Open, Bobby Aukema, Chip-
ley.
TOP COUNTY GROUPS 4-H (3
animals of same breed), Jackson County
Leon County and Gadsden County. TOP
COUNTY GROUPS FFA, Quincy
Chapter, Tallahassee Chapter and Altha
Chapter.


He who whispers down a well,
About the goods he has to sell,
Will never collar in the dollars,
Like he who climbs a tree and hollers.
-Sam Himmel


4Mt~i~..i7
0'i ~ Wl
a., r


was at the West
as the "family"


By: C. W. Reaves
Extension Dairyman


ed. h e M. A. The top 4-H dairy members from 6
there and Mrs. counties in District Four held their Dairy
the contests. Show and Contest in Live Oak on Octo-
three divisions ber 19. Each of the 6 counties had pre-
g of the cattle viously held county shows and selected
scores of high the top five members to represent them
of Jacksonville in the district contest. Winners in both
the county and the district contests are
determined by the composite score of the
Member's 4-H record book, his 4-H ani-
mal score, fitting of the animal and
showing of the animal.
a In the District Contest, Columbia
County won the trophy for the highest
combined score of its five representa-
g0 tives. Their score of 425.8 barely beat
S Union County whose score was 425.
.. '-r Hamilton scored 416.6; Dixie, 411.2;
5 Suwannee, 399.6; and Lafayette with


Group of dairy heifers in the Lafayette County
4-H Shou at Mayo, October 13. Two of these
belong to Parco Jackson and Norriv Jackson
who rated fir. and Tcrond refpertCively in the
4/h Distrii 4-H Dairy Competition in Live Oak,
October 19. Merinbers i'ere jirged on their
record book, animal, fitting and conditioning,
and shou in m anship.

Florida 4-H Members Join in
Memphis Junior Dairy Show
Orange County 4-H Club members,
William Morris, John Talton, Jr., Mary
Frances Fischer and Ernest Fischer, show-
ed Jerseys which won blue ribbons in the
National Junior Dairy Show at Memphis,
Tennessee the last of September. The
entries of William Morris, Mary Frances
Fischer and of Lawrence Pender II of
Jackson County placed well up in the
money in the Open Jersey Show. also.
The cow of Martin Schack, Jackson
County, qualified for top production
award with a 500 pounds butter fat
record. The heifer calf of William Morris
placed fifth among all heifers bred by
exhibitors. Olin Fischer placed ninth in
the Showmanship finals. Others partici-
pating in the show were Gail Williams,
Linda Stuart and Billy Tharnhill if Polk
County, Brenda Dennison of Orange, and
Tommie Prator of Nassau, whose animals
received red ribbons.
C. W. Reaves, extension dairyman; Ben
Floyd, assistant state 4-H club agent;
and L. D. Taylor, assistant of Jackson
County, were in charge of the Florida
4-H cattle exhibit. The Florida exhibit
was sponsored by the Florida Dairy
Association and the Florida Jersey Cattle
Club. Paul Simmons and his son, Steve,
forer 4-H member, donated the use of a
truck to take the cattle to Memphis.


only two entries at District had 165.2
points. These two entries from Lafay-
ette County were the two top individu-
al scores. The top ten scores were:

Pasco Jackson (Lafayette) --- -88.4
Norris Jackson (Lafayette) 87.8
Adele Crawford (Columbia) 87.6
Fred Gaylord (Suwannee) 87.2
Ronnie Mathis (Hamilton)...-- -.- 85.8
Ray Carl Brown (Union) 85.8
Larry Crawford (Union) .. 85.6
Bobby Porter (Columbia) 85.2
Dan Herlong (Columbia) --- 85.2
Edwin Crews (Union) 85.0
The Sears 4-H Dairy Contest for the
6 counties in District Four is sponsored
by the Sears Roebuck Foundation
through the Sears Sales office at Lake
City and is directed by the Agricultural
Extension Service through the county
agents in the various counties. The State
Department of Agriculture and the Su-
wannee Fair assist in providing premiums.
Animals were judged by T. W. Sparks
assistant extension dairyman; record
books, by W. W. Brown, State 4-H Club
agent; and showmanship and fitting, by
W. J. Platt, Jr., district agricultural
agent.

In the judging contest held at the be-
ginning of the show the county teams
placed in this order: Columbia, Union
Dixie, LaFayette, Suwannee, and Hamil-
ton. The top individuals in the scoring
were Bonnie Crawford of Columbia
County who was highest and the follow-
ing four tied for second place: Charles
Koon, LaFayette; Larry Crawford
Union; Blair Harrison, Union; and Wil-
ham Stephen, Dixie.


34 FLORIDA DAIRY NEWS



























George Ford, Quincy, winner of the showman-
ship contest.

TO THE RIGHT, WINNERS IN THE
WEST FLORIDA SHOW
(1) The grand champions of the West Florida
Show with their owners, 1. to r.: Guernsey,
John Sellers, Tallahassee; Jersey, Charles Schack,
Greenwood; and Holstein, C. C. Tillmtan, Altha.
(2) Winning Leon County 4-H Judging Team,s
1. to r.: Virginia Ruff, Jerry Wyrick, Ernest
Hanson and John Sellers. (3) Fathers, mothers,
sons andi daughters who entered the three di-
vision judging contest. (4) Some of the several
hundred people who were served the free barbe-
cue lunch. r-


4-H Members Build Their
Own College Scholarships
Gall Williams, a Polk County 4-H
Club girl, who has had dairy projects
for several years, sold one of her cows
in the State Guernsey Sale in September
for $435.00. William Schack, a former
Jackson County 4-H Club member and
now a student at the University of
Florida, sold a Jersey cow at the State
Jersey Sale on August 16 for $335.00.
These sales are evidence of the sound-
ness of the 4-H projects when a good
animal is selected and is properly cared
for. Profits can help 4-H members build
a business or "provide their own schol-
arships" to help pay their college ex-
penses.


District Ill Dairy Show
Jackson and Leon Counties marched
off with top honors at the District III
4-H Dairy Show held at Quincy, Octo-
ber 18, with the following six counties
participating: Gadsden, Jackson, Jeffer-
son, Leon, Madison and Taylor. This
show is sponsored by the Sears Roebuck
Foundation through the Sears store in
Tallahassee and directed by the Agricul-
tural Extension Service.
Jackson County received the over-all
high score on the five animals exhibited
and Leon County had the high scoring
judging team, which went on to win in
the West Florida Show the next day.


QUARTER, 1956 0 35


FOURTH






UNIVERSITY OF FLORIDA


DAIRY REVIEW


Extension Service Dairy Products Laboratory
Dairy Farm Research Unit Agricultural Experiment Station


SThyroactive Feed for Dairy Cattle
By: J. P. BOGGS AND J. M. WING, Department of Dairy Science,
University of Florida, Gainesville
A large volume of requests for information has prompted a limited investiga-
tion of thyroactive feed under typical Florida conditions.
The active substance is iodinated protein, a chemical which does the same job
as thyroxine, the hormone used by the body to promote rapid utilization of energy.
Certain physiological stimulants, including iodinated casin, are debarred from
use with registered cows under official production testing programs of all dairy
breeds associations. The Florida Agricultural Experiment Station secured approval of
the Purebred Dairy Cattle Association and the respective breed registry associations
for this experimental trial, using specified cows not under the testing programs.
Very good cows often lose weight be-
cause they produce milk beyond their previously tended to get fat and to drop
capacity to eat. Thyroprotein tends to off rapidly in milk production to 15 to
make such cows nervous and could be 20 pounds. Lactations lasted only about
detrimental to health. In cows that have six months.
small appetites, or have big appetites but One cow consumed all her feed and
which get fatter rather than producing produced an average of twenty-nine
more milk, it seems logical that a speed pounds daily as long as iodinated protein
up in body activity, including heart was supplied. When the supplement was
rate, respiration, and possible digestion removed, production declined to eighteen
absorption, and secretary processes would pounds within two weeks.
stimulate the production of milk with- The thyroactive feed was unpalatable
out harm to the animal, to the other cows, and they consumed
Usually, very good cows would not re- only about half the recommended amount
ceive thyroprotein, and, neither, proba- although a full allowance was offered at
bly, would those which definitely are on each feeding. The amount they did con-
the cull list. It is the border-line cases- sume apparently had no effect.
cows which would be profitable if they These limited observations do not
produced a little more-which are logi- prove that only one in four sluggish cows
cal subjects for stimulation, will respond to iodinated protein. They


Four such animals, past their peak in
lactation, were selected and fed iodinat-
ed protein as recommended by the manu-
facturer. All were large, sluggish ani-
mals which normally produced 30 to 40
pounds of milk per day for about six
weeks after freshening. Thereafter all had


do strongly indicate, however, that many
cows will refuse to eat enough to pro-
mote profitable production. The ones
to which the thyroactive-protein taste is
not objectionable, however, may by sup-
plementation become more profitable ani-
mals.


Dairies Cooperation Asked
In Packaging Safe Water
The Federal Civil Defense Adminis-
stration has asked the support of the
nation's dairies and their allied industries
in a new program designed to assure the
speedy delivery of safe drinking water
packaged like milk, to stricken communi-
ties in the event of national disaster.
The program was worked out in a
series of conferences involving milk in-
dustry spokesmen, container manufac-
turers, representatives of national organ-
izations and FCDA Officials.
It proposes that in any emergency,
dairies in areas affected would package
water in containers usually used for milk
for shipment by air, rail, truck or water
to the disaster regions.
Two companies are now producing
special cartons to identify the specially-
packaged water. Hand stamps may also
be used.
The idea of using drinking water
packaged in milk containers to aid a
helpless community was introduced at
Stroudsburg, Pennsylvania, in August,
1955, when that city was flooded by the
torential rains of Hurricane Diane.

Newspapers for Cow Feed
The Atlantic Monthly reports on new
discoveries in fodder for cows. Orange
pulp and the residue from the manufac-
ture of powdered coffee can be used as
animal feed, some researchers say. A New
York doctor has patented a fodder made
of chopped-up newspapers mixed with
molasses. He says cows or sheep can di-
gest about 70 per cent of the cellulose
in newsprint compared with 50 per cent
in alfalfa.

Pictured below are those attending the
19th Annual Dairy Plant Superintendents
Conference and the members of the staff
of the Department of Dairy Science at
the University of Florida, Gainesville.


36 FLORIDA DAIRY NEWS










Dairy Plant Superintendents Meet

At the University of Florida
By: DR. LEON E. MULL, Professor of Dairy Manufactures
Dept. of Dairy Science, University of Florida
Nearly 100 representatives of the Dairy and Allied Industries attended the
19th Annual Dairy Plant Superintendents Conference on October 11, 12, and 13
at the University of Florida's Department of Dairy Science in Gainesville. This
meeting was under joint sponsorship of the Florida Dairy Association and the De-
partment of Dairy Science.
Dr. W. M. Roberts, head of the Department of Dairy Manufacturing at
North Carolina State College, was the visiting guest speaker. Dr. Roberts gave
interesting and informative discussions on the subjects of Controlling Feed Flavors
in Milk and High Temperature Pasteurization of Ice Cream Mix. The latest in-
formation in the other phases of the industry was presented by such well qualified


speakers as Ray Alberts of Chicago,
membership director of the American
Dairy Association; R. A. Simonet, field
service manager of Robert A. Johnson
Co., Milwaukee; W. C. Sussky, senior
engineer of Esso Standard Oil Co., New
York; James F. Young, service engineer
of Corn Products Co., New York; J. D.
Dennis, mobile laboratory director of
State Department of Argiculture, Gaines-
ville, Fla.; and Carl W. Kley, Crown
Zellerbach Corp., Los Angeles.
Dr. E. L. Fouts, head of the Dept.
of Dairy Science, served as discussion
leader on a panel consisting of John N.
Lewis, Southern Dairies, Inc., Miami; Dr.
H. H. Rothe, State dairy supervisor,
Gainesville, Fla.; and W. J. Switzer, Mil-
ler Machinery and Supply Co., Jackson-
ville. The panel discussed the subject of
"General Dairy Plant Problems".
Dr. H. H. Wilkowske served as toast-
master at the annual banquet at the


Gainesville Golf and Country Club at
which more than 100 persons including
the dairy industry people and their wives
were in attendance.
Twenty-two new members were taken
into the "Pine Stump" kennel of the
Honorable Society of Yellow Dogs, the
proceedings of which were in charge of
Professor W. A. Krienke.
The conference was adjourned follow-
ing the ice cream clinic on Saturday
morning, which was devoted to varie-
gated chocolate ice cream. The judging
panel consisted of Professor W. A.
Krienke, Dr. Leon E. Mull, Dr. W. M.
Roberts and R. A. Simonet.
Following the conference about 80
persons who attended the conference wit-
nessed an exciting and thrilling football
game, Florida versus Rice, at Florida
Field on the University of Florida
campus.


Research in Veterinary Science At

U. of F. Makes Rapid Progress
By: Dr. D. A. SANDERS, Head
Department of Veterinary Science, University of Florida
The Department of Veterinary Science conducts research on animal and poultry
diseases, parasites, ailments and abnormal conditions that are of greatest economic
importance to Florida's rapidly expanding livestock and poultry industries. Since
the department was established as a component unit of the Agricultural Experiment
Station system in 1950, splendid progress has been made in developing one of the
strongest research units of its kind in the country. During these few years the Veter-
inary Department has gained an enviable record, both nationally and internationally,
in research and investigations of animal disease problems of local as well as regional,
national and international importance. Requests for reprints of recent research find-
ings, methods and techniques published by Veterinary Department scientists on cur-
rent baffling disease problems, have been received from research workers, scientists
and institutions throughout the civilizied world.
The new research laboratory build-
ing, authorized by the 1953 legislature pasture plots for experimental animals
was occupied in July 1955. The para- adjoin the research center. Thus, the
sitology laboratory, which was con- station's entire veterinary research pro-
structed prior to 1955, contains ample gram is now conducted on the campus
laboratory space necessary to conduct ex- site allocated for this purpose.
perimental work on the various parasite Funds for conducting research on live-
problems affecting the livestock indus- stock and poultry diseases and parasite


tries.
A screened, concrete and brick ana-
plasmosis isolation building and modern
large animal post-mortem room with
built-in incinerator are housed in separ-
ate buildings. Thirty acres of improved


problems are derived from federal, state
and commercial sources.
Research in animal parasitology in-
clude liver fluke disease, study of pure
infections of the several gastro-intestinal
parasites of cattle, sheep and other ani-


mals, lungworm disease, control of para-
sites on the pasture, soil, grass and in
water. A study on external oarasites con-
sists of a joint project with the Federal
Agricultural Research Service on the
distribution, occurrence, ecology and
taxonomy of Tabanids (horse flies).
The project on anaplasmosis of cattle
has been revised to include detail study
of the causative agent, Anaplasma mar-
ginale. Announcement was recently
made that the Nation'l Institutes of
Health have approved approximately
$70,000. for use in the Veterinary De-
partment to facilitate studies on ana-
plasmosis of cattle. This disease has baf-
fled scientists throughout countries of
the tropical and sub-tropical world for
the past fifty years. An application for
approximately $72,000. to the National
Institutes of Health for the study of the
vibriosis problem of cattle in the State
his been made. It appears hopeful that
this request for grant-in-aid will also
be approved. A project covering basic
research on leptospirosis, a disease com-
mon to men and animals, has been ini-
tiated in cooperation with the United
States Public Health Service. All these
studies involve phenomena of infection
and immunity, host parasite relationship
biological characteristics, immunological
response, antigenic structure and patho-
genic spectrum of the causative micro-
organism.
Under provision of a joint contract
between the Foreign Operations Admin-
istration, the Costa Rican Ministry of
Agriculture and the University of Flori-
da, a cooperative mutual assistance ex-
change program in livestock and poultry
diseases and parasites have been arranged
with the Costa Rican Agricultural Ex-
periment Stations. In this connection, a
representative of the Department of Vet-
erinary Science of the Florida Agricul-
tural Experiment Station spent three
months in Costa Rica during the spring
of 1955. During this period a research
program in livestock and poultry dis-
eases and parasites was formulated for
the Costa Rican Experiment Station. Re-
cently Dr. Luis Solano, of the Costa
Rican Department of Veterinary Science
research laboratories, is spending four
months with the veterinary staff in
Gainesville, studying latest methods and
techniques used in animal and poultry
disease research. The program of study
arranged by the Veterinary Department's
scientific staff, is designed to bear upon
disease problems common to Florida and
Cost Rica.
Thus, it may be seen that a well bal-
anced program of research and investi-
gations are the aims of the Veterinary
Department to best serve the interests of
the livestock and poultry industries.
All of these activities will be closely
coordinated and integrated with the
Florida Livestock Board's diagnostic lab-
oratory services.


FOURTH QUARTER, 1956 37












Milk and Heart Disease
If milk causes atherosclerosis, why do
the 12 countries that have a higher per
capital consumption of milk products
than the United States, all have a much
lower heart disease rate than we do?
Although still inconclusive, research
is producing evidence that the culprit is
not "unsaturated" fats (milk fat) but is
"saturated" fats that have been hydro-
genated (oleomargarine and vegetable
shortening)!
In the questions and answers depart-
ment of this month's American Medical
Association Journal this statement is
made: "Recent research results seem to
indicate that unsaturated fats (milk fats)
tend to decrease serum total cholesterol
levels and serum B-lipoproteins. As a
decrease in these lipid fractions in athero-
sclerotic coronary heart disease is de-
sirable, the use of long-chain unsaturated
fats may prove beneficial." This is the
first statement we have observed in that
highly conservative publication that sup-
ports the contention of some scientists
that far from causing artherosclerosis.
milk and eggs are necessary in order to
prevent it. -McClain Newsletter


83% of Urban Population

Under Milk Price Controls
The 67 markets that now operate un-
der Federal Market Orders for milk have
32% of the total population, or 51'/I
of the urban population of the U.S.
Four states have price control laws
that set producer prices only. They are
Connecticut, Massachusetts, New York
and North Carolina. Twelve states set
both buying and selling prices of milk.
They are Alabama, California, Florida,
Georgia, Maine, Minnesota, New Hamp-
shire, New Jersey, Pennsylvania, Ver-
mont, Virginia, Rhode Island. These 16
states have 41%; of the total U. S. popu-
lation, and 49% of the U. S. urban
population.
By adjusting for the overlapping of
some federal and state regulation, it will
be found that the population of state and
federally regulated areas is 66% of our
total population and 83% of the urban
population.
There are only four states completely
without any federal or state price con-
trol: Nevada, Oregon, Utah and South
Carolina. South Carolina has a price post-
ing law, and stand-by controls to be
used for protection against price wars.


Milk Consumption Static
In view of our generally high levels of
prosperity since World War II, it was a
surprise for me to learn that per capital
consumption of the Dairy Industry's
major products, especially fluid milk, has
remained virtually unchanged over the
last seven years. Jonathan A. Brown,
New York Stock Exchange


State Officials, Members of U.S. Congress

Florida Senate and House Elected Nov. 4


RE-ELECTED MEMBERS STATE CABINET
(4-year term)
Governor ...........................-- ----........ LeRoy Collins .........................Dem ocrat
Secretary of State............... R. A. Gray ............................. Democrat ..........
State Com ptroller........................ Ray E. Green ........ .................Dem ocrat............
Commissioner of Agri..... .............. Nathan Mayo ............................ Democrat....
State Treasurer .................... .............. Edwin Larson ... .... ...... Dem ocrat............
Attorney General..........................Richard Ervin .............................Democrat.....
State Supt. of Pub. Inst. .............. Tom D. Eailey.... ............ ..........Dem ocrat............

MEMBERS OF THE U.S. SENATE
Senator George A. Smathers (Re-elected for a 6-yr. term) .......Democrat............
Senator Spessard Holland (Term continues through 19.8). ....Democrat.........


District Rep
1 ........Wm.
2 ........Charle
3 ........Bob S
4........Dante
5 ........A.S. I
6 .......Paul
7 ........James
8........ D R .


District
1_
3...
5
7...
9...
11..
13...
15...
17.
19..
21.
23.
25.
27...
29...
31...
33...
35...
37...


RE-ELECTED REPRESENTATIVES IN CONGRESS
(For a 2-year term)
resentative Party
C. (Bill) Cramer .................. .... ........Republican.................
as E. Eennett .................... .. .........Democrat ...............
likes ............... ........................... .................... D em ocrat .............. ... ...........
B. Fascell ......................... .... ...... D em ocrat ........
lerlong, Jr ................. . ..... ........ D em ocrat . ... . .............
G Rogers.......................... ....................Dem ocrat
A H aley ......................... ........... ................D em ocrat ........ ......................
(Billey) M atthews .................... ... .. Dem ocrat ............... .....


t Senator
.Newman C
Harvie J.
..TT. Drew B
.....Scott Kelly
.*James E.
.*J. Frank I
.....Joe Eaton
...*Charley E.
.. H. H. Hair
*J. B. Rodg
...*W. Randol
...J. A. Boyd
...Bart Knig]
..*Doyle E. C
....Tom Adam
...*Verle A. Pc
...*Irlo 0. Bro
....Fred O. Di
..*Douglas St


ELECTED FOR THE STATE SENATE


(For a 4-yr. term) (*Indicale
Party
. Brackin ......Democrat.......
Belser.. ................Democrat ......
ranch.. .................Dem ocrat ......
S................. ............D em ocrat ......
Connor .............Democrat ..
Iougton.. ..............Republican..
............... ..... .......D em ocrat ......
Johns ..........Democrat..
Jr .............. .......Dem ocrat .....
ers, Jr..... ........... Dem ocrat ..
ph Hodges..........Democrat..
................. .. D em ocrat .....
ht............................D em ocrat .....
arlton, Jr............. Democrat.......
s. .................... ... Dem ocrat ......
ope ............................D em ocrat ......
onson .....................Democrat ......
ickinson, Jr.........Democrat....
enstrom ..............Democrat ......


.......Tallahassee
.......Tallahassee
...Tallahassee
......Tallahassee
.......Tallahassee
.......Tallahassee
.......Tallahassee


......Miami
...Bartow



Address
.St. Petersburg
... Jacksonville
......... Crestview
Coral Gables
......... Leesburg
Ft. Lauderdale
.......... Sarasota
-- Galnesville


s former members of Senate)
Counties Included Address
.Santa Rosa & Okaloosa .... ...... Crestview
....W alton & Holm es....................... ...... Bonifay
...Liberty, Franklin & Wakulla................Sumatra
.Polk ........... .......................------- -Lakeland
....Hernando & Citrus .................... rooksville
...Pinellas ...................--- ............ ........... St. Petersburg
D ade ... ... ............ ....... ............ ... ......M iam i
.Bradford & Union ... ........ ........ ............. Starke
SSuwannee, Hamilton & Lafayette......Live Oak
..Orange ....... ......... ........... .......... Orlando
..Levy, Gilchrist & Dixie ..... ..........Cedar Keys
.Lake ............................. .. .............. ....Leesburg
Wasington, Bay, Calhoun, Gulf....Blountst'n
.Hardee, DeSoto, Glades, Highlands....Wauchula
....Clay & Baker ........................................Orange Park
St. Johns & Flagler ......................... St. Augustine
....Osceola & Okeechobee .............K... K)ssimmee
Palm Beach............... ...... West Palm Beach
...Sem inole & Brevard ........... .................. Sanford


HOLDOVER MEMBERS OF THE STATE SENATE
(Terms continue through 1958)
District Senator Party Counties Included Address
2.......Philip D. Beall........................Dem ocrat ...... Escam bia .................................. Pensacola
4........John Rawls...............................Dem ocrat ........Jackson .................................. ...........M arianna
6 ....... wey M Johnson...............Democrat ........Gadsden ... ...... ---------............-- -..-- ... Quincy
8 ........Wilson Carraway ..................Democrat ....Leon .......... ....-.-- ........... Tallahassee
10 ....W. Turner Davis ..............Democrat .. Madison & Taylor ................................. Madison
12 Merrill P. Barber ...............Democrat .....Martin, St. Lucle, Indian River ...Vero Beach
14........ W E. Bishop...........................Dem ocrat Colum bia ......................-- ... ..... ..........Lake City
(newly elected to fill vacancy) Cal
16 Harry 0. Stratton..................Dem ocrat ..... Nassau ... ......................... Callahan
18 Fletcher Morgan ....................Democrat ........ Duval ............... Jacksonville
20 ........L. K. Edwards, Jr................Dem ocrat ..........Marion ................. ....... Irvine
22....... D Clarke..............................D em oc t .........Jefferson ............ .......... ... ...........M onticello
24... lliam R. Neblett ..........Democrat ..........Monroe, Lee, Collier & Hendry.......... Key West
26 B. C. Pearce .............................. D em ocrat ..........Putnam .............................................................. Palatka
28. E. Wm. Gautier .... ........Democrat .........Volusla....... .................. New Smyrna Beach
30....Ted Cabot..................................Democrat .. Broward............ .......... Ft. Lauderdale
2 ........W. A. (Bill) Shands..............Democrat.........Alachua ........... ............. Gainesville
34......Paul Kickliter.................. .. Democrat ......... Hillsborough ........... .. ............. ........Tampa
36.......Joe Bill Rood .............. Democrat ......... Manatee, Sarasota & Charlotte..........Bradenton
38. J. C. Getzen, Jr............ ..........Democrat ...... Pasco & Sumter................ ... ... .... ...... Bushnell


ELECTED FOR STATE HOUSE OF REPRESENTATIVES
(For 2-yr. term. 1957-58) (*Indicates re-election)


..Democrat
.....Democrat
...Democrat
....Democrat
.....Democrat
.....Democrat
....Republican
Jr.Democrat
....Democrat
.....Democrat .
......Democrat .
.....Democrat
......Democrat
......Democrat ..


County Representative
Alachua
Group 1 ..........Ralph Turlington........................
Group 2 .......*J. Emory "Red" Cross.................
Baker....................*John J. Crews, Jr.................
Bay...............-- .-----
Group 1 ..........Dempsey J. Barron.............
Grou 2 ...........W illiam E. Harris...................
Bradford............*Doyle E. Conner......
Brevard............Richard B. Muldrew... ..
Broward
Group 1.......... *Andrew J. (Jack) Musselman,
Group. 2........ A. J. Ryan, Jr.......--.........
Calhoua ................Edwin H. Peters .....
Charlotte ............*John M. Hathaway ................
Citrus ........... .. Allison R. Strickland.............. ...
Clay.............. *S. D. (Sam) Saunders........
Collier...................James Lorenzo Walker..............


Address
Gaines ille
Ghines.llii
hiccrienn%


.........Panama City
........Panama City
...... ... ..........Starke
..........Melbourne
.Pompano Beach
....................... D ania
.......Blountstown
........Punta Gorda
....Chassahowitzka
.............Middleburg
.......................N aples


(Continued on Next Page)


38 FLORIDA DAIRY NEWS


(
I


Party










Elected for State House of Representatives

(Continued from proceeding page)


County Representative
Columbia..... .......B. D. (Georgia Boy) Williams .
Dade
Group 1............George L. Hollahan, Jr.................
Group 2 .... '.*John B. Orr, Jr..............................
Group 3 .....'.*W. C. (Cliff) Herrell.......................
DeSoto....... ... *S. C. Sm ith...................................
D ixie -........... *H al Chaires.................................
Duval
Group 1............John E. Mathews, Jr......................
Group 2 ..........*Harry Westberry.......... ..........
Group 3 ..... Wm. H. (Bill) Maness...................
Escambia
G roup 1 ..........*J. B H opkins...............................
Group 2 ...........George Stone................... ...........
Flagler..................W. L. Wadsworth ........................
Franklin............. *Mrs. Bryant Patton .................
Gasden ..............
G group ..........*W M Inm an...................................
Group 2 ........... *C. Fred Arrlngton...........................
Glades..................Joe H. Peeples, Jr ..................
Gulf ....... .... *Cecil G. Costin, Jr ...................
Hamilton ............*Joe W. McAlpin...............
Hardee.................. *G. W. (Dick) Williams.................
Hendry .......... Elbert L. Stewart......................
Hernando ............John L. Ayers .................................
Highlands... *Howard Livingston ....................
Hillsborough
Group 1 ...........*James S. Moody............. .........
Group 2 .........Robert T. Mann...............
Group 3 .........Sam M. Gibbons........ .........
Holmes ...........Wayne O. Manning.............. ...
Indian River.......L. B. "Buck" Voceile.............
Jackson
Group 1 ...........J. Troy Peacock ...................
Group 2 .......John S. Shipp, Jr ...................
Jefferson ..........George H. Anderson.....................
Lafayette ... Homer T. Putnal.......................
Lake
Group 1 ...........Welborn Daniel ...... .
G group 2 ...........C E. D uncan....... ..........................
Lee........................ 'W alter 0 Sheppard.....................
Leon
Group 1 ..... Mallory E. Home.......... .........
Group 2 ............Richard 0. (Dick) Mitchell......
Levy ......... ......Frank M arshburn........................
Liberty .......'. *J. S. "Red" Alexander........
M adison ................Otis R Peavy... ....................
Manateee............
Group 1 ...........William C. Grimes ...........
Group 2........ *J. E. Pratt..................... ....... .
Marion
Group 1 ...........William G. O'Neill..............
Group 2 ..........*William V. Chappell, Jr...
Martin................*Marvin H. Rowell.........................
Monroe
Group 1 ..........*Bernie C. Papy.......... .
Group 2 ..........J. Y Porter......................
Nassau................T. H. (Tommy) Askins ........
Okaloosa
Group 1..........*Charles D. Stewart........... ........
Group 2 ....James H. (Jimmy) Wise...........
Okeechobee *Nathan Zelmenov.tz...
Orange
Group 1..........'Henry W. Land......................
Group 2 ............John A. Sutton.......................
Osceola................ *J. J. Griffin, Jr............. ...
Palm Beach
Group 1.... ........Ralph J. Blank, Jr....... ........
Group 2.......... *mmett S. Roberts.......................
Pasco ................. *J. R. A. Williams.....
Pinellas
Group 1 ...........*Fred C. Petersen....................... ...
Group 2............Thomas M. Carney......................
G roup 3.......... *B E Shaffer............................ ......
Polk
G group 1 ...........*R oy Surles............................... ......
G roup 2............R ay M attox.......................................
Group 3............Ben Hill Grdffin, Jr............
Putnam...............*James N. "Gator" Back..............
St. Johns
Group 1..........'F. Charles Usina...........................
Group 2..........*"Sonny" Nathan I. Weinsteln.
St. Lucie ..Rupert Jasen Smith...........
Santa Rosa..........Morrison Kimbrough....................
Sarasota
Group 1..........*George E. Youngberg, Sr.........
Group 2.......... Henry S. Bartholomew................
Seminole
Group 1..........*Mack N. Cleveland, Jr................
Group 2............Gordon V. Frederick...................
Sum ter.................E. C. Row ell..............................
Suwannee ........*Houston W. Roberts..................
T aylor..................*0 W Jones........... .........................
U nion.....................C. A. Roberts ................................
Volusia
Group 1......... .Frederick B. Karl..........................
Group 2........ 'James H. Sweeny, Jr ................
W akulla ............... Bobby Russ..............................
Walton .................Thos. D. (Tom) Beasley ............
Washington.........Sam Mitchell..........................


Party
.Democrat
..Democrat
..Democrat
..Democrat
..Democrat
..Democrat
.Democrat
..Democrat
.Democrat


...Democrat ..
......Democrat
.Democrat ..
.Democrat
......Democrat
......Democrat ...
..... Democrat ...
......Democrat
......Democrat
.....Democrat .....
......Democrat
......Democrat ...
......Democrat ....
......Democrat ...
.Democrat
...Democrat ...
......Democrat
...Democrat
......Democrat .
.Democrat
.......Democrat .
.......Democrat ...
.......Democrat
...Democrat ...
.Democrat

.Democrat ....
...Democrat ..
..Democrat
......Democrat
..Democrat
.......Democrat ...
..Democrat ...
.......Democrat ..
.Democrat ...
......Democrat ...
..Democrat .
....Democrat ...
....Democrat
..Democrat
...Democrat ..
.Democrat ...
....Democrat ...
..Democrat ...
...Democrat
......Democrat ..
...Democrat ..
.... Democrat ..
Democrat _
.......Republican
...Republican
......Republican

....Democrat
.......Democrat ...
...Democrat .
.......Democrat .
....Democrat
.......Democrat ...
......Democrat .
..Democrat .
......Republican
......Republican
...Democrat ...
......Democrat
.......Democrat
...Democrat ...
.......Democrat ...
......Democrat ...
.......Democrat
........Democrat
........Democrat ...
........Democrat .
.......Democrat


Address
.....................Lake City
.........South Miami
...........................Miami
....... Miami Springs
........................Arcadia
................Old Town
...............Jacksonville
.............-Jacksonville
................Jacksonville

.................... Pensacola
..................... Pensacola
........................ B unnell
.............. Apalachicola
........................... Q uincy
........................... H avana
............Moore Haven
................ Port St. Joe
......White Springs
............... Wauchula
............... Clewiston
...............Brooksville
............ ........ Sebring
Plant City
..................... Tampa
......................... T am pa
... Ponce de Leon
.............. Vero Eeach
...............Marianna
................ Marianna
...................Monticello
........... .......M ayo
...........Clermont
.....................Tavares
................. Ft. M years

..........Tallahassee
.. ............Tallahassee
.....Bronson
..... .. ........... Bristol
....... Madison
..........Palmetto
...............Bradenton
..........Ocala
.................Ocala
.. ...----..............Stuart
.......... Key West
..............Key West
.....Fernandina Beach
......Ft. Walton Beach
......................Crestview
...... keechobee
............... Apopka
.................... Orlando
........... ........St. Cloud
......West Palm Beach
................. Belle Glade
.........Dade City
..... St. Petersburg
........St. Petersburg
..... ........ Clearwater

.... ..............Lakeland
......Winter Haven
....................Frostproof
...........................Palatka
.........St. Augustine
...........St. Augustine
..................... Ft. Pierce
...........................Milton
..........................Venice
..........................Sarasota
.......................... Sanford
-........................ Sanford
......................... Webster
...................Live Oak
........ ...................P erry
................. Lake Butler
............Daytona Beach
.......................... D eLand
.............Crawfordville
..DeFuniak Springs
........................VVernon


FOURTH QUARTER, 1956 39


Quality vs. Cut-Rate Prices
An editorial in the "Jersey Journal"
for December plugs for quality versus
cut-rate milk with which most dairy-
men will agree. It says-
"Through the years there have always
been those who exploited markets with
'bargains', 'cut rate' prices, less service
and low quality goods. Many have paid
the penalty in eventual loss of sales and
resultant failure."
"The field of dairy products has ex-
perienced both quality products and sales
-and, unfortunately, low quality prod-
ucts and discredit in the consumer's eye."
"Fortunately, today we note a healthy
resurgence of quality in milk across the
nation."
"In the October American Milk Re-
view, editor Norman Myrick states that
in the next ten years: . there will be
a trend away from price cutting toward
competition on the basis of efficiency
and quality."


TALLAHASSEEAN HEADS
FLORIDA FEED DEALERS
Julian C. Smith, Flint River Mills,
Tallahassee, is 1956-57 president of the
Florida Feed Dealers Association. He was
elevated to the post at the annual meet-
ing of the organization at the Univer-
sity of Florida Agricultural Experiment
Station.
Smith succeeds Keith H. Morgan of
Tampa. Other officers are Frazier V.
Rogers, Jacksonville, vice-president; W.
L. Jackson, Lakeland, secretary; and
Gene McKoy, Tampa, treasurer.
Directors are Morgan; Parker Hitz-
field, W. C. Cook, and T. P. Shields,
Tampa; G. D. Arnold, William D. C.
Robinson, and J. T. Watkins, Jackson-
ville; W. R. Hughes, Boynton Beach;
and Roger Eikenberry, Coral Gables.

Household Milk Purchases,
Prices Continue To Climb
Household purchases of fluid whole
milk reported to USDA for the month of
June, 1956, were 4 per cent above June
1954, while purchases of fluid skim were
18 per cent higher.
The average price paid for fluid whole
milk at 22.40 a quart, was 8/100 higher
than the price in June 1954. The average
price paid for fluid skim milk was 1/10o
higher at 18.50 per quart.
Purchases of fluid whole milk in half-
gallon containers were 60 per cent great-
er than in June 1954. Sales in gallon con-
tainers were 17 per cent higher. Sales in
quart containers dropped about 14 per
cent below 1954.
Fluid skim purchased in half-gallon
containers were more than double the
purchases in June 1954. Purchases in
quart containers were about the same in
both periods but purchases in gallon con-
tainers were substantially higher this
June than June 1954.
















ADAMS PACKING ASSN., INC.
Citrus Pulp, Citrus Meal, Citrus Molasses
Jim Coates, Sales Mgr., By-Products Division

Auburndale, Fla. Phone 8-4301



ANHEUSER-BUSCH, INC.

ICE CREAM CABINETS
Warehouses:
MIAMI TAMPA ATLANTA
Walter S. Crawbuck, Dist. Mgr.
4650 Arapahoe Ave. Jacksonville, Fla.



INC. Dur-ic'h
Chocolate Products Egg Nog, Orange
Ice Cream Fruits & Flavors
ED SALVATORE
P.O. Box 86, Tampa Phone 24-3982


DAIRYPAK INCORPORATED
PURE-PAK MILK CONTAINERS
0. S. NEWSOM, JR.
Phone: EV 7-7383
2965 St. Johns Ave. Jacksonville, Fla.


CHARLES DENNERY, INC.
New Orleans
Ice Cream Coating, Fruits and Flavors
Ira Stone- 1026 E. Walnut St.
Phone MUtual 5-3284
LAKELAND, FLA.

GULF PAPER COMPANY, INC.
Ice Cream (Linerless) Cartons,
Butter Cartons
J. H. McVoy
50 E. Magnolia St. Pensacola, Fla.

HELM SANITATION CHEMICALS
HANS B. AHLEFELDT
Phone: ELgin 3-5721
Union Terminal Warehouse
Jacksonville, Fla.

JIM JENNINGS
Mfrs Representative
Land O' Lakes Non-Fat Milk Solids
Bireley's Dairy Orange Base
Welch Mfg. Co. Ice Cream Spoons
Route 9, Box 356 Jacksonville, Fla.


CHOCOLATE AND
COCOA DIVISION


?ViR"O1


Chocolate for Ice Cream and Milk
TOM POWERS
5616 Auburn Road Jacksonville 7, Fla.
Phone EXbrook 8-5871


KELCO COMPANY
Dariloid Dricoid and Sherbelizer
JOE E. ANDERSON
2577 Decatur Rd., Decatur, Ga.
Phone ME 4-8781


KIECKHEFER CONTAINER CO.
Pure-Pak Paper Milk Bottles
R. J. Evans-M. A. Knowles
Phone ELgin 6-1334
4700 Pearl St. Jacksonville, Fla.


KELVINATOR
Division of American Motors Corporation
WM. C. MAYFIELD


Howell House Suite 202


Atlanta 8, Ga.


KRIMaKO
Chocolate Orange Eggnog
Marbletone Syrups
DOUGLAS J. HEADFORD
616 Jessamine Blvd., Daytona Beach, Fla.
Phone CLinton 2-0148

S. H. MAHONEY EXTRACT CO.
Van-Sal Vanilla Products
D. C. Mulligan, Florida Representative
2840 West 47th Place Chicago 32, III.


NATIONAL PECTIN PRODUCTS CO.
Ice Cream Stabilizers & Emulsifiers
Pectin Stabilizers for Ices, Sherberts & Fruits
J. C. Head
Phone Norfolk, Va., LOwell 3-3939
RFD No. 1, Box 48, Bayside, Va.


NEWTH-MORRIS BOX CORP.
Ice Cream, Popsicle and
Miscellaneous Folding Boxes
Jacksonville, Fla., Phone: ELgin 5-9779
Miami, Fla., Phone: MUrray 8-8431


OWENS-ILLINOIS GLASS CO.
Duraglas Milk Bottles
C. H. Parmalee W. H. Adams
R. G. Shackelford
1601 Prudential Bldg. Jacksonville 7, Fla.
Phone-FL 9-0545 & 6


PAUL-LEWIS LABORATORIES, INC.
Rennet for Cottage Cheese
Cottage Cheese Coagulator -Ice Cream Color
Cottage Cheese Literature Available
FLAVOR-PAK FOODS, INC.-Miami, Florida


PENN SALT CHEMICALS
BK Powder Cleaners Acids
Bottle Washing Alkalies
ROY WILSON
2505 Bethaway Ave., Orlando, Fla.


RIVERSIDE MANUFACTURING
COMPANY
MOULTRIE, GEORGIA
Riverside Masterbilt Uniforms
James M. Stewart Dave Freeman


STANDARD PACKAGING CORP.
Tamper Proof Seals Flexible Vacuum
Packages Liner Materials
Larry Hodge
1121 duPont Bldg. Miami, Fla.


THATCHER GLASS MFG., INC.
Glass Milk Containers
W. T. LOVE, Florida Representative
3221 Pinehurst PI. Charlotte 7, N.C.
Phone FR 5-5645

UNIVERSAL MILKING MACHINES
Division of National Cooperatives
World's Most Complete Line of
Milking Equipment
L. H. HALL-Dealer
5240 N.W. 7th Avenue Miami, Florida


40 FLORIDA DAIRY NEWS


ALLIED TRADES MEMBERS

FLORIDA DAIRY ASSOCIATION

Special Card Ad Directory


PATRONIZE




OUR




ADVERTISERS






GREETINGS FROM THE

HOTBED OF CHAMPIONS


Undefeated 4-H Champion


5 State Grand Champion


DINSMORE MAYROYAL VERN DINSMORE ROYAL MAY
12751-617-Jr.3-365 15261-645-5 Yrs.-305C
Formerly owned by Patricia Ann Ellis, Sold for $10,000
Callahan, Fla. Sold for $1,025.00 Classified EXCELLENT 3 times


1956 Florida State Champion

aIf Il
rf' TB


DINSMORE JURY LINNIE
11261-508-5 Yrs.-293 days on test.
Due to calve in February 1957 to
Foremost May Royalty


National Production Class Leader


DINSMORE MAYROYAL PINA
18527-790-5 Yrs.-365C-2x
Now owned by North Farm at
Bristol, R.I.


A number of other champions did not have their pictures available and space would
not permit their use. Still more prize winners are now in our show string, both male and
female, and some will be for sale. After the 1956 Florida State Fair, two of our prize winners
found a new home in the herd of Carroll Green of Deland, Florida.
Write for picture folder, then select


DINSMORE
FEDERAL ACCREDITED 57790 J. B. LA


NOU;


GUERNSEYS
K, Herdsman NEGATIVE TO BANG'S


10 miles north of Jacksonville
Near U. S. 1


EARL A. JOHNSON CHARLES F. JOHNSON


Dinsmore, Florida
- BRADY S. JOHNSTON


Dinsmore Farms


V. C. JOHNSON










for
Stanchion
Pipe Lines






C)

.F The Surge C.I.P. Surcingle Breaker Cup
Copyright 1956 BABSON BROS. Co.
Genuine

Surge TUGC PULL

BABSON BROS. CO.
2843 W. 19th Street CHICAGO 23, ILLINOIS
ATLANTA HOUSTON KANSAS CITY MINNEAPOLIS SACRAMENTO o SEATTLE SYRACUSE TORONTO




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