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Title: Florida dairy news
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Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00082035/00012
 Material Information
Title: Florida dairy news
Physical Description: 12 v. : illus. ; 30 cm.
Language: English
Creator: Florida Dairy Industry Association
Publisher: Cody Publications for Florida Dairy Industry Association.
Place of Publication: Kissimmee Fla
Publication Date: June 1952
Frequency: bimonthly
regular
 Subjects
Subject: Dairying -- Periodicals   ( lcsh )
Cattle   ( lcsh )
Milk   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1-12, no. 1; Nov. 1950-Spring, 1962.
 Record Information
Bibliographic ID: UF00082035
Volume ID: VID00012
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01386090
issn - 0426-5696

Table of Contents
    Front Cover
        Page 1
        Page 2
    Main
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
    Advertising
        Page 26
    Back Cover
        Page 27
        Page 28
Full Text










/une IS DAIRY MONTH *






FLORIDA FOOD EDITORS PRAISE


SENSATIONAL


DAIRY DRINK


This Is II

ST. PETERSBURG TIMES
DIET NEWS
Dairy Drink
Mixes Milk
And Oranges
A new dairy drink, combining
Sthe first beverage eve
m.d s the Frtty id arll d
fered commerc- n ,-tnt A. D and


TAMPA SUNDAY TRIBUNE
New Dairy Drink
To Be Marketed g
A new dairy drink, combnin Of
low-fat milk with Florida orange
o..:.....taining A, D and C vital Of


I nsilnbe marketed i '" -d
S petersburg s Low -Fc
in a Jew day, Niles Foser
creator of nationally k no w n
banned soft drink .. ced
today. TAMPA DAILY TIMES
In addition to pr
public with a e New Citrus Drink
healthful drink," the
promise o widening Combines Juice,
lorda grower. dir Low Butterfat Milk
Known as Hi-C Oran Another outlet for Florida citrus
erge will be distrib is provided In a new drink, com-
y dairy companies' binding orange juice with low but-
The drink is anoh terfat milk, which will go on sale
Sthe Juice Indu in the Tampd-St. Petersburg aret
Clinton Foods I within a few days.
Flai Under the spe NUil A. Foster, creator of na-
Foster. te new pro tonally known soft drinks, aid the
veloped after a len new product was developed In the
research in the Ju laboratorlel of Juice Industries
aboratory and int (Clinton Foodal. at- Dunedin. It
Actual tests on will be marketed by a group of
tude towards the leading milk distributors of the
made by samplin area.
ade hool, h Earch quart is fortified with 120
milligrams of vitamin C, with
eac eight-ounce glass providing


'~


I


6


new cold drink, wh combines the rosy'go-d hue ndwe
doif, w h h IT I s th e rosy g od h ue an d awe t ow n k itch en feeling g aur v th a t th e
ess orgeuc wtnews 11 food this mo rw hn e rtht t
It proud reators claim a fistful of for the laboratory experts f Juice ndus-
therfst time that any beverage has r th n It tries, Inc., with which he is uso-
suabl proportions, they crow. ined Vitamins A, C and D it,
It's the first time that orang latedd, would laugh at his Idea.
ith milk, the add at ornge juice has been mixed successfully Lots of people did laugh when
And it's the first time. too t dhe mentioned
w i t h_ _ _ _ _ _ m en t io n ed m i l k a n d o r a n g e
it te appresimle& O'to ha a dairy drink has been marketed juice to them. An incompatible
with any aPpree. ble,,oount of/
itmdd And for ust plan air was the general opinion. And
Aca- full glass ady purposes, so Foster found.
th1led Itj st ayn t ats'wod h" tu nll of a bdg soon Finally he put a chemist to work
med i t luy of vanilla5 ice cream ad you've on the notion. Under his sklled
an l yo' 1see stes wonderful homemade delh, hnd an orange juice ronentrt
ed yol e w e reators ae .Nlles A. Foster of Tampa, Who was evolved which blended h ooth-ee
stores, is a blend of orange ju Chatt' n c cnbut itae 5! ceia e p ert t
concentrate and low-fat milk. Thus, port Isng at a Dalla TSummer x a- s2,-, sir- poli-sh them up." o
with the exception of butt mentioned
offers all the food nurie. tat frend tmero nd vertsing The perfected product
misngter fa wowt should .Pne ,t 'Why dopet te put it into mlk"...'.. 2000 units of Vitamin A
erals, yet find plain ski e oter; thinkingunits of Vitamin D
unfaiteng f industry's steady surplus. he dr Te citrus plant will deliver the
tsAnd so he wet ho- o a orange concentrate and the mixing
r apthlso to b. afe weapondied An sohwt o m e a cur-formula to the dairy companies
for mothers whose children don'tit with orange lryg to mixwhere the orange mlll e
with thsume their day'o quota Fpro July to December, he bs sold at the same price as
omixd and smpled potions in his Pasteuriped milk.

iWHY-is This Amazig aNew Bnd ofV


it Milk and Florida Orange Juice


Causing So Much Excitement?
You'll know why-the instant you taste it!
Hi-C OrangeM is amazingly delicious-a thrill-
ing new treat for youngsters and the whole
family-at mealtime, snacktime, anytime.
Hi-C OrangeM, which has been called "The
Dairyman's Dream," is a wholesome beverage
delicately flavored with orange juice! But that
isn't all. Hi-C OrangeM is a low-fat milk prod-
uct with vitamins A and D liberally added,
and also vitamin C. Think of it! Every 8-ounce
glass of Hi-C OrangeM contains the minimum
daily adult requirement of vitamin C!


Address all mail inquiries to
HI-C Sales Department, Juice Industries Division,

CLINTON FOODS INC., Dunedin, Florida Makers of Famous Snow Crop


NEW
super

tasting
dairy
drink!


r











EDITORIALS


Dairy Industry Aroused To Action
Florida's next Governor, half the members of the State Senate and all members
of the House of Representatives have just been elected, with the possible exception
of a few Republican members of the legislature, who might win in the general elec-
tion.
One candidate for Governor and at least one candidate for the Senate, both de-
feated, staged an all-out campaign of criticism of the Dairy Industry, the price of
milk and of the Florida Milk Commission, a twenty year old state agency which
state agricultural authorities and the Dairy Industry have testified has been largely
responsible for the phenomenal development of milk production in Florida during
the past twenty years to such extent that today, 100% of the fresh fluid milk require-
ments of the state is produced in Florida and in strictly Grade "A" quality.
A defeated candidate for Governor pledged his efforts (if elected) to abolish
the Milk Commission and should he fail in this, to "stack" the membership of the
Commission (Against the Dairy Industry) by appointing members whose sympathies
were with the milk consumers.
He stated further that the present Milk Commission was "stacked" with a ma-
jority of Dairy Industry members. Unfortunately, many people listen to and believe
the statements of candidates and have no way of checking the truth.
The Dairy Industry of Florida was justifiably alarmed at such unwarranted mis-
representation on a statewide broadcast basis and indications are that the Industry's
twenty-five to thirty thousand owners and employees and their families united their
votes in protection of their enormous investments in dairy land, equipment and cows,
and their one product, "Milk," which ranks third among the state's cash farm in-
come products.
Members of the Dairy Industry are to be congratulated upon their united stand
in the face of attack and abuse but certainly a word of warning is in order as we see
it. It is not enough that a majority of the voters have repudiated these candidates
and their false representations of the Dairy Industry, the Florida Milk Commission
and the price of milk. The people should know the truth and it now should be the
number one objective of the Dairy Industry to furnish the consumers of milk with
the facts.
If the price of milk in Florida is slightly higher than in some other areas, as it
admittedly is, every Dairyman knows there is a good and understandable reason why
this is true.
The fact that the Florida Milk Commission is not stacked with Dairy Industry
members, is well known to those in the Dairy Industry. Three dairy members against
four non-dairy members, would hardly constitute "stacking."
A small profit to the dairy farmer who produces milk, if he is fortunate enough
to make a profit, and the national average of 1/3 cent per quart profit to the processor
and distributor of milk is certainly not unreasonable and is not objected to by con-
sumers who know that this is the case.
It is up to those of the Dairy Industry to see to it that the people are made thor-
oughly acquainted with these and other facts. If that is done, there will be no oppor-
tunity for politicians to make political issues and public whipping boys out of the
Dairy Industry.

We Can If We Will

"The perils of our time gravely threaten the destruction of human freedom.
The danger is neither mythical nor imaginary. It is impending and real. Uncer-
tainty, anxiety, and fear permeate the whole global atmosphere and grip the heart
and soul of mankind. In this 'course of events' the time is definitely here when we
must recognize and acknowledge that all of us-the common man, the laborer, the
farmer, the captains of finance, business and industry are sailing aboard the same
Ship of State with the distant port of survival, peace, and security as our common
hope and destiny. Without discounting or minimizing but rather with a full com-
prehension of the portent and magnitude of the dangers that beset us, we can, if we
will, fight through to victory and a happy landing."-from an address by Honorable
John J. McClellan, U. S. Senator, Arkansas.


111111


VOL. 2 NO. 5


JUNE, 1952


THE
FLORIDA DAIRY NEWS
E. T. LAY, Editor & Business Manager


Official Publication of
Florida Dairy Industry Ass'n
THEO DATSON, President
E. T. LAY, Executive Director
WILMER BASSETT, Chairman
Florida Dairy News Committee
Florida Guernsey Cattle Club
EARL JOHNSON, President
Florida Association
of Milk Sanitarians
LEWIS T. SMITH, President

Florida Dairy Industry Associa-
tion Directors
Producers
FRANK B. DOUB, Jacksonville
VERNON GRAVES, Limona
C. RAY JOHNSON, St. Petersburg
GEORGE F. JOHNSON, West Palm Beach
LASKEY FOSTER, Cantonment
Producer-Distributors
WILMER BASSETT, Monticello
FREEMAN HALES, Opa Locka
HERMAN BURNETT, Bradenton
J. N. MCARTHUR, Miami
H. CODY SKINNER, Jacksonville
Distributors
THEO DATSON, Orlando
CLIFF D. WAYNE, Miami
GORDON NIELSEN, West Palm Beach
W. J. BARRITT, JR., Tampa
A. E. (JACK) JOHNSON, Jacksonville
Additional Directors
O. L. BOBO, President "Alligator Club"
Jacksonville
SAM SOLOMON. SR., Honorary Director
Quincy
THE FLORIDA DAIRY NEWS is
published monthly by the Florida Dairy
Industry Association, 220 Newnan St.,
Jacksonville, Florida. Subscription price
of $1.00 for two years. Entered as
second class mail at the Post Office at
Jacksonville, Fla., under Act of March
3, 1879, as amended.
Advertising rates furnished upon re-
quest.
Business and Editorial office 220
Newnan Street, Jacksonville.
Member Florida Press Association
NATIONAL EDITORIAL


FOR JUNE, ASSOC952 3


FOR JUNE, 1 952 3




























PASTURE and hay provide the
cheapest feed for all classes of
livestock-and are real labor-savers
to boot.
Comparative studies indicate the
response from fertilizer on grass-
lands is as great, or greater, as on
any other crop grown. One ton of
fertilizer produces enough grass,
when properly utilized, to give 1000
pounds of beef or 8000 pounds of
milk. At today's prices this means
a big return from every dollar in-
vested in fertilizer.
Look over your pasture-and fig-
ure how much more profit better
pastures can put in your pocket.
DEPEND ON GULF for special-
formula pasture fertilizers.


There's a GULF Field Represent-
ative in your section. He'll be glad
to recommend a grass-making
program-ask him to call. If you
don't know him, write direct and
your inquiry will receive prompt
attention.




GULF!








The GULF FERTILIZER COMPANY
Tampa and Port Everglades, Fla.


For Our Youth Readers

Your Future Is What You Make It

NOTE: This is the fourth of a series of discussions on "Choosing Your Vocation." It is of
interest to both youth and parents.

For the past three issues our discussions have been centered around choosing
and testing your choice of a vocation. We are now at the point of assuming that
you know your talents and your opportunities and are ready to consider your prepa-
ration for your vocation. Some young people find that their first choice does not
work out" for them and frequently this is because some phase of general prepara-
tion has been neglected. No matter what vocation you enter the following points
are important.


Preparing For Your Vocation
If YOU LEFT SCHOOL TODAY,
WHAT KIND OF JOB COULD YOU
SECURE? Suppose you are 16 years old
and have completed your second year of
high school. You may become a delivery
boy, a stock girl, a telephone operator, a
farm helper, or a clerk. It is possible
that you might even advance from such
a position to the general managership of
a business or farm. .It has been done.
But here is a hard fact. Whether or
not you have the ambition and ability to
become a top executive, your chances for
advancement in nearly all fields are much
better if you finish high school-and even
greater if you complete college or techni-
cal courses. That's what statistics show.
Of course, you may make up for your
lapse in education through night school,
correspondence courses, or training in in-
dustry. But don't forget. The biggest op-
portunities are reserved for those who
prepare themselves for them.

Make Your Studies Count
IF YOU'VE CHOSEN YOUR VOCA-
TION EARLY, YOU CAN MAKE
YOUR SCHOOL CAREER REALLY
PURPOSEFUL. Pick your courses well.
Your teacher or vocational guidance
counselor can help you.
If you are planning for industrial work,
take all the shop work and science courses
you can.
If you are entering any branch of agri-
cultural work, be sure to take the courses
that will help you and affiliate with the


special programs and projects, such as
4-H Clubs, F.F.A. and vocational agri-
culture and home economics.
If you expect to continue with advanc-
ed studies, choose your college or techni-
cal school, write for its entrance require-
ments and see that you comply with them.
It may save you an extra year.

Your Record Is Important
Then there's the matter of your high
school record. The personnel manager or
prospective employer is likely to look at
it carefully when you apply for a job.
This record consists of many things, some
of which, up to now, you may not have
considered important to your future.
Your school grades may be figures on
a sheet to you. But to your prospective
employer they provide a rating of your
ability to learn, to organize your know-
ledge, to retain and to use it-in class
and in written examinations. If you want
to be a valued workman, you'll have to
be learning constantly while at work-
learning new tasks and new ways to per-
form old tasks.
One employer said: "As I interview a
prospective employee, I always wonder:
'Will this young man or woman be able
to learn and progress so that he will be a
more valuable employee? Is he capable
of becoming a real asset to our organiza-
tion? Or is he the kind that just gets
by?' In employment or in business for
yourself, you can't get by, by being 70%
accurate!"


4 FLORIDA DAIRY NEWS












(The Mutual Broadcasting Company
Neuwsreel, FROM WHERE IT HAP-
PENS, YOU HEAR IT HAPPEN, will
present Florida's U. S. Championship
4-H Dairy Team to the nation on a
national broadcast by transcription just
before their departure for England.)
The Florida Dairy Industry, the State
of Florida and other 4-H Club friends
have teamed up to finance sending Flori-
da's national 4-H Club Dairy Judging
Champions to the British Royal Live
Stock Show to be held in Devonshire,
England, July 1 to 4.
The Florida team won the United
States national championship in the
National 4-H Dairy Cattle Judging Con-
test held at the Dairy Cattle Congress in
Waterloo, Iowa last fall. Their victory
over the 27 states represented in the Con-
test demonstrated that the Sunshine State
has accomplishments in livestock farm-
ing as well as in citrus fruit and winter
vegetables. The states' dairy production
was almost doubled in the last ten years.'
Funds for the trip are provided by the
Florida Dairy Industry and the State of
Florida.
The team is made up of Ray and War-
ren Alvarez, brothers from Jacksonville,
Fla., Steve Simmons from America's
oldest city, St. Augustine, and Paul
Thornhill from Winter Haven. These
boys are from 17 to 20 years of age. They
have belonged to the 4-H club an aver-
age of seven years and each one owns
several head of dairy cattle. They have
demonstrated the use and development of
"head, heart, hand and health" for which
the 4-H Club is named.
The team will be accompanied on the
trip by their Coach, C. W. Reaves, the
Florida Extension Dairy Specialist, and
by Albert Lawton, County Agent in Jack-
sonville. Enroute from Florida to New
York, they will visit some good herds of
cattle and be guests of the National 4-H
Camp in Washington on June 19, which
includes a tour of the White House.
First stop abroad is in Ireland where
the team will attend the Irish Live-Stock
Show and participate in a Judging Con-
test at Cork. Cork is in the same county
as the famous Blarney Castle and Kil-
larney Castle which their Irish hosts have
promised to take them to see. From
Cork, they go to England for a visit to
famous English farms. The British Royal
Show is held July 1 to 4. The Inter-
national Dairy Judging Contest will be
participated in by teams from three conti-
nents.


England, Scotland and the Channel
Islands are the birth place of most of
America's finest breeds of livestock. Fol-
lowing the Royal Show, the team will
visit London and other points in England
and then visit Jersey and Guernsey
Islands in the English Channel. These
tiny islands are the birthplace of the Jer-
sey and Guernsey breeds of cattle. Many
fine animals are imported from them into
the United States each year.
The team will make a brief visit to
Holland and France before leaving for
home on the S.S. America, July 23.
The Florida team is eagerly awaiting
the trip and the international competition
in cattle judging. They are proud of the
honor of representing the two million
boys and girls in 4-H Club work in the
United States.


A PROMINENT veterinarian says that cows
often benefit from dental attention and
give better milk yield.


Cover Picture
The Governor and the Cabinet of
the State of Florida are pictured
with representative dairymen on the
June Dairy News cover as they
drink a toast with milk on the
occasion of the signing of the "June
is Dairy Month" Proclamation.
Cabinet members, seated (left to
right) are: Nathan Mayo, Clarence
M. Gay, R. A. Gray, Governor
Warren, Richard Ervin, J. Edwin
Larson, Thomas D. Bailey. Stand-
ing, same order, are: Charles S.
Coble, John H. (Jack) Tierney,
Curry Bassett, Theo Datson, Brady
S. Johnston, Jack Dew (State
Chairman), Wilmer Bassett, Henry
Schneider, E. T. Lay.


Florida Sends 4-H Dairy Team To

International Dairy Youth Contest


Travel Expense Sponsors
For 4-H Dairy Team
The four members of the 4-H Dairy
Judging Team, their coaches, State Ex-
tension Dairyman C. W. Reaves and Al-
bert Lawton, County Agent of Duval
County, who will soon travel to England,
Ireland and on the European mainland,
have jointly requested the Dairy News to
express their sincere appreciation and
gratitude to the sponsors of their travel
expense for this trip, "an opportunity of
a lifetime."
The obligation for raising the expense
fund for the team and Mr. Reaves was
assumed by the Board of Directors of
the Florida Dairy Industry Association.
Mr. J. N. McArthur, Treasurer of the
Association, was made Chairman.
Mr. McArthur has announced the fol-
lowing contributors to the Fund: Florida
Dairy Industry Association; State Depart-
ment of Agriculture; Alpine Dairy Co.,
Jacksonville; J. K. Stuart, Bartow; R. L.
O'Kelly, Athens, Ga.; Paul Simmons
Dairy, Orangedale; A. T. Alvarez, Jack-
sonville; Walter Welkener, Jacksonville;
Florida Assn. of Milk Sanitarians; Wil-
son & Toomer Fertilizer Co.; J. W.
Schippmann Foundation (Ford Tractor
Co.); Fla. Guernsey Cattle Club; Fla.
Jersey Cattle Club; G. A. Perret's Dairy
Farm, Dinsmore; Miami Home Milk
Producers Assn.; McArthur Jersey Farms
Dairy, Miami; Southern Dairies, Inc. (all
Fla. branches) ; Skinners' Dairy, Jackson-
ville; Ralston Purina Co., Tampa; Alfar
Creamery Co., West Palm Beach; Polar
Ice Cream Co., Pensacola; Fla. Citrus
Canners Cooperative, Lake Wales; Ad-
ams Packing Assn., Inc., Auburndale;
Schneider's Creamery, Inc., Eustis; Hec-
tor Supply Co., Miami; General Mills,
Inc., Farm Service Division (all Florida) ;
Miller Machinery & Supply Co.; Fore-
most Dairies, Inc. (all Florida) ; Florida
Times-Union; Dinsmore Dairy Co., Jack-
sonville; Burnett Dairy Farms, Braden-
ton; Graham's Dairy, Inc., Hialeah; Tri-
County Dairy Assoc. of Northwest Flor-
ida; Florida Agricultural Research Insti-
tute.
Mr. Albert Lawton's expenses are pro-
vided by the Dairy Industry of Duval
County as a special gift in appreciation
for his 23 years services as County Agent
of Duval County.

TH'E PER capital consumption of cheese iln
the United States has almost doubled since
1918.

FOR JUNE, 1952 5







MIAMI BEACH ANNUAL MEETING

Program Features Farm Tour

And Dairy Plant Problems


The June 11-13 Annual Meeting and
Convention of the Florida Dairy Indus-
try Association promises to be one of the
largest of Florida Conventions with ad-
vance registrations higher than any prev-
ious year.
Departing from the usual annual meet-
ing program with a series of business ses-
sions in the Convention Hotel, the Pro-
gram Committee for the 1952 Conven-
tion-headed by F.D.I.A. 1st Vice Pres-
ident Wilmer Bassett-has planned to
take advantage of the unusual opportunity
offered by the Miami area to take the
convention program on an all-day tour
of farms and plants rather than talk about
them at the convention headquarters.
The Miami area has one-third of Flor-
ida's entire milk production and some of
the nation's largest and most modern
dairy farms and plants.
The first afternoon session of the pro-
gram, June 11th, will be devoted to in-
dustry-wide problems, featured by mes-
sages from Chester Schoby, President of
the American Dairy Association, and Col.
Benj. Castle of the Milk Industry Foun-
dation.
The second day's program will open
S1 with a one-hour gen-
eral session after
which the meeting
will divide into a
farm tour group
which will spend the
r balance of the day
seeing Miami dairy
farms, plants and
pastures. A plant and
THEo DATSON distributor problems
program will con-
tinue at the Casablanca Hotel, Conven-
tion Headquarters.
Boating, sightseeing, a golf tourna-
ment, swimming and sun-bathing will
keep the recreation minded delegates busy
on Thursday afternoon.
Thursday evening an night brings the
entire Convention Group together in fel-
lowship at the popular Annual Dinner
and entertainment program.
The third day's program features a
full morning business session and con-
cludes with a luncheon program, high-
lighting the entire meeting with an in-
spirational address, the installation of all
new officers and directors, adoption of
resolutions.
The Ladies' Program Committee has

6 FLORIDA DAIRY


PRESS. RUTH GRAVES


Wilmer Bassett, Program Chairman,
waves a welcome.

arranged for the ladies a boat cruise the
first afternoon; a sightseeing tour, lunch-
eon, tea and fashion show on Thursday;
and a business session Friday morning.
The Allied Trades Members will have
a heavy schedule managing the Conven-
tion entertainment and recreation pro-
gram and with the annual business ses-
sion of the "Alligator Club."


General Chairman-Pres. Theo Datson
Program Chairman-1st V-Pres. Wilmer Bassett
Entertainment Chairman-O. L. Bobo, President "Alligator Club"
Golf Tournament Committee Chairman-H. H. McClanahan
Farm Tour Chairman-J. French Koger
General Arrangements Chairmen-Joe NeSmith, Larry Hodge
Ladies' Auxiliary Chairman-Mrs. Vernon Graves, Pres. Ladies Auxiliary
Ladies' Reception and Arrangements Chairman-Mrs. Bob Hall
Nominating Committee Chairman-Herman Burnett
Resolution Committee Chairman-Brady Johnston


Speakers at Annual Meeting (left to right): Walter Hunnicutt, farm rep-
resentative of National Dairy Products Corpn.. N. Y.: Dr. Frank Goodwin,
Prof. of Marketing, U. of Fla.; Dr. W. H. Haskell, Director of Programs for
Klenzade Co.; and George 1W. Hennerich, managing director of Ice Cream
Merchandising Institute, Inc. of Washington, D. C.


NEWS


RUBY HALL







Dairy Association Officers, Directors

And Committee Chairmen For 1951-52


Officers and Directors of the three
divisions of the membership elected at
the Annual Meeting and others elected
or appointed for positions of leadership
in the extensive program of the Florida
Dairy Industry Association, serve for the
fiscal year of the Association which ends
June 30th or until their successors are
duly elected and qualified.
Those who have served for the year
1951-52, including various committee
members certainly present an imposing
list of over two hundred. The principal
officers, directors and chairmen for the
current year are as follows:
F. D. I. A. OFFICERS
President, Theo Datson, Borden's Dat-
son Dairies, Orlando; 1st V-Pres., Wil-
mer W. Bassett, Jr., Bassett's Dairy,
Monticello; 2nd V.-Pres., Frank B. Doub,
Doub Dairy, Jacksonville; Treasurer, L.
S. Robinson, Southern Dairies, Jackson-
ville, who was transferred from Fla. in
mid-year and replaced by J. N. McAr-
thur, McArthur Jersey Farms Dairy, Mi-
ami; Asst. Treasurer, W. G. Burton,
Southern Dairies, Jacksonville; Executive
Director & Secy., E. T. Lay, Jacksonville.
F. D. I. A. DIRECTORS
Producers: Frank Doub, Jacksonville;
Vernon Graves, Tampa; C. Ray Johnson,
St. Petersburg; George F. Johnson, West
Palm Beach; Laskey Foster, Pensacola.
Producer-Distributors: Wilmer Bassett,
Bassett's Dairy, Monticello; Herman Bur-
nett, Burnett's Dairy Farm, Bradenton;
Freeman Hales, Miami; J. N. McArthur,
McArthur Jersey Farms Dairy, Miami;
and H. Cody Skinner, Skinners' Dairy,
Jacksonville. Distributors: Theo Datson,
Borden's Datson Dairies, Orlando; L. S.
Robinson, Southern Dairies, Jacksonville,
who was transferred from Fla. in mid-
year and replaced by Cliff D. Wayne,
Southern Dairies, Miami; W. J. Barritt,
Jr., Borden's Dairy, Tampa; Gordon
Nielsen, Alfar Creamery Co., West Palm
Beach; and A. E. (Jack) Johnson, Fore-
most Dairies, Jacksonville. Additional
Directors: O. L. Bobo, Liquid Carbonic
Co., Jacksonville, President "Alligator
Club"; Sam Solomon, Sr., Solomon's
Dairy, Quincy, Honorary Director.
LADIES AUXILIARY
Officers: President, Mrs. Vernon L.
Graves, Beach Park Dairy, Tampa; Vice-
Pres., Mrs. C. Ray Johnson, Johnson's
Dairy, St. Petersburg; Secy-Treas., Mrs.
E. T. Lay, Jacksonville.
Directors: Mrs. Robert W. Hall, Hall
& Boyd Dairy, Miami; Mrs. W. J. Har-
man, Southern Dairies, Gainesville; Mrs.
Herbert Hill, Foremost Dairies, Tampa;


Mrs. Herman Burnett, Burnett's Dairy
Farms, Bradenton; Mrs. E. Froehlich,
Froelich's Dairy, West Palm Beach; Mrs.
Brady Johnston (deceased), Dinsmore
Dairy Co., Jacksonville; Mrs. William
Seeburger, Borden's Datson Dairies, Or-
lando; and Mrs. Curry Bassett, Borden's
Bassett Dairies, Tallahassee; Mrs. Paul
Hood, Hod's Dairy, St. Petersburg; and
Mrs. Sam Solomon, Solomon's Dairy,
Quincy.
ALLIGATOR CLUB OFFICERS
President, O. L. Bobo, Liquid Carbonic
Corpn., Jacksonville; Vice-Pres., Larry J.
Hodge, Standard Packaging Corpn., Mi-
ami; Secy-Treas., F. W. Decklar, Lily-
Tulip Cup Co., Tampa.
PAST PRESIDENTS
F. D. 1. A.: Ernest R. Graham, Gra-
ham's Dairy, Miami; R. S. McAteer, Mc-
Ateer Dairy, Tampa; Wellington Paul,
Foremost Dairies, Jacksonville; John G.
DuPuis, Jr., White Belt Dairy Farms;
Vernon L. Graves, Tampa.
Allied Trades "Alligator Club": Ed
Salvatore, Juice Industries, Tampa; F. S.
Brumley, Creamery Pkg. Mfg. Co., At-
lanta, Ga.; Si Tygart, Lily-Tulip Cup Co.,
Jacksonville; Syd Lenfestey, Lenfestey
Supply Co., Tampa; H. H. McClanahan,
Wyandotte Chemicals Corpn., Miami.
Ladies Auxiliary: Mrs. Sam Solomon,
Sr., Solomon's Dairy, Quincy; Mrs. Ernest
Graham, Graham's Dairy, Miami; Mrs.
H. B. Thomas, Southern Dairies, West
Palm Beach, Mrs. Brady Johnston (de-
ceased), Dinsmore Dairy Co., Jackson-
ville.
ORDER OF BELL COWS
Members: Alf R. Nielson, Alfar
Creamery Co., West Palm Beach, Chair-
man; Dr. J. Hillis Miller, University of
Fla., Gainesville; Sam Solomon, Sr.,
Quincy; Ernest Graham, Miami; John
DuPuis, Jr., Biami; Wellington Paul,
Jacksonville; Tom Lee, T. G. Lee Dairy,
Orlando; and J. O. Bowen, Southern
Dairies, Washington, D. C.
STANDING COMMITTEE CHAIRMEN
"Advisory Members". Dr. E. L. Fouts,
Univ. of Fla., Gainesville; Allied Trades
"Alligator Club", 0. L. Bobo, Jackson-
ville; Annual Field Day, Herman Bur-
nett, Bradenton; Annual Meeting, Wil-
merBassett, Monticello; Dairy Husbandry,
V. C. Johnson, Jacksonville; Executive
Committees Theo Datson, Orlando; Fi-
nance Committee, J. N. McArthur, Mi-
ami; "Florida Dairy News", Wilmer Bas-
sett, Monticello; Ladies' Auxiliary, Mrs.
Vernon L. Graves, Tampa; Legislative,
Wellington Paul, Jacksonville; Long


Range Dairy Planning, Alf R. Nielson,
West Palm Beach; Membership Co-Chair-
men: Frank B. Doub, Jacksonville; Wil-
mer Bassett, Monticello; and Gordon
Nielsen, West Palm Beach; Milk & Ice
Cream Plant Committee, Russell Bevan,
Borden's Dairy, St. Petersburg; Milk
Production, W. J. Harman, Jr., Gaines-
ville; Past Presidents Advisory Commit-
tee, Vernon Graves, Tampa; Pasture De-
velopment, Glenn S. Datson, Glenn Dat-
son Dairy, Orlando; Plant Accounting &
Cost, Curry Bassett, Borden's Bassett
Dairies, Tallahassee; Public Health, Brady
Johnston, Jacksonville; Public Relations,
W. J. Barritt, Jr., Tampa; Standards, Reg-
ulations and Inspections, Tom G. Lee,
Orlando; University of Fla., Alf R. Niel-
sen, West Palm Beach; Veterinary Mem-
bers, Dr. Karl Owens, D.V.M., Gaines-
ville; State Chamber of Commerce Sub-
committee, Alf R. Nielsen; Defense
Council Committee, Henry J. J. Schneid-
er, Schneider's Creamery, Eustis.
FLORIDA'S NATIONAL ASSOCIATION
REPRESENTATIVES
Milk Industry Foundation Directors:
Alf R. Nielsen, Paul E. Reinhold; Inter-
national Assn. of Ice Cream Mfrs. Di-
rectors: Theo Datson, Paul E. Reinhold;
Dairy Executives Council Chairman, E.
T. Lay.

THE LITTLE MAN
WHO WASN'T THERE!
Henry Dewlaps liked America. He told
his kids how lucky they were to be living
in this grand country. They were real
proud of their Pop!
But when it came time to register,
where was Henry Dewlaps? He
WASN'T THERE!
And on voting day, where was Henry
Dewlaps? HE WASN'T THERE!
Not long after that, when Henry Dew-
lalps griped about what went on in City
Hall . his small son asked, "Why
didn't you register, Dad?"
Not long after that, when Henry yelled
about what went on in the State Capitol
. his daughter asked, "Why didn't
you vote, Dad?"
And not long after that, he was shout-
ing about happenings in Washington ...
when his secretary inquired, "Well, what
are you gonna DO about it, Mr. Dew-
laps?"
So . the next time voting day rolled
around . Mr. Dewlaps was there, to
VOTE.

RASTUS JONES explained to the deacon
his emphatic statement that if he ever
were forced to make a choice, he'd prefer
involvement in a collision to an ex-
plosion: "If you is in a collision, Deacon,
there you is, but if you is in an ex-
plosion, where is you?"

FOR JUNE, 1952 7







Florida June Dairy Month Program
Is Outlined By State Chairman


Jack Dew, Florida State June Dairy
Month program chairman for 1952, and
his State Committee of 40 members have
planned the most
comprehensive 1952
"Dairy Month" pro-
gram ever undertak-
en in Florida.
The "Dairy
Month" program is
sponsored nationally
by the National
Dairy Council. In
SD Florida it is spon-
ACK DEW scored by the Public
Relations Committee of the Florida Dairy
Industry Association, headed by Mr. W.
J. Barritt of Borden's Dairy, Tampa. This
Committee selects the special State June
Dairy Month program committee whose
members are each a local program chair-
man.
Mr. Dew, who heads the program com-
mittee for 1952, has provided several new
features in this year's activities.
Important among these is a one-minute
movie film-playlet explaining Dairy
Month and the importance of milk in
the average family diet. This film will
run during two weeks of June in most
principal cities of the State.
Other new features are dairy picture
"place mats" and special stand-up "place
cards", each emphasizing dairy pictures
and special Dairy Industry information.
These are intended especially for civic
and other Dairy Month luncheon meet-
ings.
Governor Issues Proclamation
The Governor and the Mayors of many
cities have issued proclamations for the
observance of June as Dairy Month "in
recognition of the growing importance of
the Florida Dairy Industry and its prin-
cipal product, MILK, to the maintenance
of the health and vitality of all ages and
the security of encouraging its production
to meet the needs of our growing popu-
lation."
Dairy Farm and Plant Visitation Invited
In emphasizing the educational objec-
tives of the Dairy Month program, the
State Committee has prepared and made
available to local committees and to the
dairies throughout the state, various
posters, literature, table place mats, place
cards, auto and truck bumper cards, etc.
Other interesting features of the pro-
gram are milking contests and Dairy
Month Queen contests in various cities.
Local Dairy Month Queens will compete
for honors as State Dairy Month Queen
at the Dairy Association Annual Meet-
ing, June 12th in Miami Beach.


National Dairy Month
Chairman Is Florida
Convention Speaker

Mr. Chester Schoby, President of the
American Dairy Association, who also is
1952 National "June
Dairy Month" Chair-


MR. SCHOBY


man, is scheduled to
address the Annual
Meeting of the Flor-
ida Dairy Industry
Association at Miami
Beach, June 11th.
Mr. Schoby is an
Iowa Dairy Farmer.


Dairy Month Place Cards
Emphasize Dairy Facts
Interesting facts about the Florida
Dairy Industry are set forth in a special
Dairy Month "Place Card" prepared by
the Florida Dairy Industry Association
for use at various Dairy Month luncheon
programs. Some of these facts are:
Florida's 168 thousand Dairy Cows
work 24 hours a day producing Florida's
Grade "A" milk supply.
The Florida Dairy Industry has 1,242
dairy farms, has 168,000 dairy cows,
produces 85 million gallons of milk an-
nually, ranks third in Florida Farm In-
come with a value of $40,000,000.00
annually, and has 250 Milk Plants which
process and distribute Florida's 350 mil-
lion quart annual milk supply.
One quart of MILK is 2 pounds of
Nature's most nearly perfect food.
MILK is one of the outstanding food
buys today.


8 FLORIDA DAIRY


PROCLAMATION

STATE OF FLORIDA
EXECUTIVE DEPARTMENT
TALLAHASSEE

WHEREAS, The month of June is set aside each year by the Dairy
Industry in Florida and throughout the Nation as a period for emphasizing
the vital importance of this great agricultural enterprise based on the
milk production of twenty-four million dairy cows, and
WHEREAS, The State of Florida through its various health, agricultural
and educational agencies and institutions is profoundly interested in the
health and well being of its citizens, and
WHEREAS, The vital and increasing importance of milk, nature's most
nearly perfect food, to the maintenance of the health and vitality of all
ages, and the necessity of encouraging its production to meet the needs of
our growing population, is widely recognized;
NOW, THEREFORE, I, Fuller Warren, by virtue of the authority vested
in me as Governor of the State of Florida, proclaim the month of JUNE,
1952, as

DAIRY MONTH
in Florida and call upon our people and upon all civic and business associa-
tions to cooperate in its observance, in order to increase our appreciation of
milk and dairy products, to the end that our health and economic well-
being may be improved.


IN WITNESS WHEREOF, I have hereunto
set my hand and caused to be affixed the
Great Seal of the State of Florida at Talla-
hassee, the Capital, this 13th day of May, A. D.
1952.
(Signed) FULLER WARREN, Governor
ATTEST:
(Signed) R. A. GRAY
Secretary of State


NEWS


rv----~wr







Dairy Months Events
June will be filled with special
events throughout the state in ob-
servance of June as Dairy Month.
As the Dairy News goes to press
the following events have been an-
nounced:
June 1-Governor Warren an-
nounces Proclamation for observ-
ance of June as "Dairy Month."
June 1-State Chamber of Com-
merce releases weekly press story
reviewing the Florida Dairy Indus-
try.
June 2-Miami Dairy Month
Program opens with luncheon for
press, radio, and civic leaders, spon-
sored by the Miami Dairy Council.
June 3 Jacksonville Junior
Chamber of Commerce luncheon
program launches comprehensive
schedule of Dairy Month events.
June 11-13-Annual Meeting
and Convention, Florida Dairy In-
dustry Association, Miami Beach.
June 27-Orlando Kiwanis Club
Dairy Month program.

THE DAIRY MONTH IDEA
Many years ago a wide awake dairy-
man conceived the idea of attracting
more public attention to the virtues of
the Dairy Industry and its products and
succeeded in getting his fellow Dairy-
men and his local Chamber of Commerce
to join together in observing a local
"Dairy Week" program.
This idea of "Dairy Week" was such
a success that it quickly attracted nation-
wide attention and grew to be a month-
long event.
The original objective was to promote
a greater consumer interest in drinking
milk during the early summer period
when all Dairy regions had a consider-
able surplus of milk.
The nationwide June Dairy Month
program is now sponsored jointly by all
National and State Dairy Industry Asso-
ciations and is directed through the In-
dustry's national educational and infor-
mational organization, the National Dairy
Council.
June 1952 marks the 17th national ob-
servance of June as Dairy Month. The
program has gradually changed from one
on sales promotion to the one of en-
deavoring to give to the public generally,
a better knowledge and understanding
and appreciation of the Dairy Industry
and of dairy products.
Dairy Month grows more popular each
year with widespread recognition being
given by the press, the radio, and numer-
ous civic organizations as well as all
branches of the Dairy Industry from the
farm up through all milk, ice cream and
other dairy products manufacturers and
distributors.


Dairy Industry Review


Annual Dairy News Release by the State Chamber of Commerce in cooperation with
observance of June as "Dairy Month."


Last year 85 million gallons of milk
were produced by Florida's 168,394 pro-
ducing dairy cows.
The 1951 milk production in Florida
was 6 per cent above 1950, the Florida
State Chamber of Commerce reported
yesterday, in recognition of June, Dairy
Month.
During 1951 a total of 480,722 gal-
lons of milk was imported into Florida.
However, slightly more than this amount
was exported, principally to Georgia and
Alabama. Seasonal variations and de-
mands, and geographical locations of
milk processing plants account for this
across-the-border traffic.
This week's business review of the
State Chamber's research and industrial
division places the volume of forty-per-
cent cream brought into Florida from
other areas at 1,733,857 gallons last year.
This amount is slightly under 1950 im-


portations. Cottage cheese importation
increased 10 per cent last year and
amounted to 2,794,989 pounds. A rela-
tively small amount of cottage cheese is
made in Florida each year.
The principal manufactured dairy
product made in Florida is ice cream. A
total of 12,202,712 gallons of ice cream
and similar frozen desserts was made in
the 297 plants of this type in the State
last year. Production increased 10 per
cent during 1951.
Unusual problems characterize the
dairy industry in Florida, the result, pri-
marily, of seasonal demand and of the
need for more local feed crops. How-
ever, through the cooperation of the in-
dustry and state and federal agencies, sig-
nificant advancement has been made in
recent years and Florida is today produc-
ing enough fluid milk to meet the de-
mand in the State.

FOR JUNE, 1952 9







UNIVERSITY OF FLORIDA


DAIRY REVIEW


Extension Service
Dairy Farm Research Unit


Dairy Products Laboratory
Agricultural Experiment Station


111111


per cent in addition to the cocoa fat from
the cocoa or chocolate liquor. A good
chocolate mix should contain 40-41 per
cent total solids. In table 1, formulas
are suggested.
Table 1
All Cocoa All Choc. Cocoa
Ingredients Mix Liquor Mix %' Choc. Liquor
Per Cent Per Cent Per Cent


Improving Chocolate Ice Cream
DR. LEON E. MULL
Associate in Dairy Technology
Florida Agricultural Experiment Station
More than a half billion gallons of ice cream were manufactured in the United
States in 1950. About 15 per cent of this amount was flavored with chocolate or
cocoa. Statistics show that chocolate and cocoa rank second only to vanilla as flavor-
ing for ice cream.


It has been a cus-
tom during the past
several years to con-
duct an ice cream
clinic in conjunc-
tion with the Annual
Dairy Plant Super.
intendents S h o r t
Course at the Dairy
Products Laboratory
in Gainesville. Ice DR. MULL
cream samples are
submitted by ice cream manufacturers in
Florida and surrounding states for analy-
sis and observation. The 19.51 clinic was
devoted entirely to chocolate ice cream.
Results of the clinic served to emphasize
the lack of uniformity of flavor, body and
texture of the chocolate ice cream manu-
factured in this area. It must be made
clear, of course, that preferences of con-
sumers in different areas dictate to a cer-
tain extent the characteristics of the choc-
olate ice cream which any given manu-
facturer might make. On the other hand,
it was generally agreed after observing
the clinic samples that the overall quality
of chocolate ice cream in this area can be
improved.
Chocolate Flavoring
Chocolate or cocoa may be of two
types: American process or Dutch
process. The essential difference is that
the Dutch product is alkali treated to in-
crease solubility and darken the color.
Chocolate flavoring materials vary in
quality in the same way as other food
products. Cheap cocoas sometimes have a
high hull content which give a bitter or
unnatural flavor to ice cream. It is neces-
sary, therefore, to select critically choco-
late flavoring materials.
Manufacture of Chocolate
Ice Cream
Chocolate ice cream varies widely in
composition, color, quality of flavor and
intensity of flavor. Two methods are
commonly used in making chocolate ice


cream: (1) addition of chocolate syrup
to the basic mix at the freezer, or (2)
making a chocolate mix to which the
flavoring materials are added to the mix
in the pasteurizer before processing.
In small operations it is more feasible
to use the second method, that is, to
make a chocolate mix. If a chocolate
syrup is used with the basic mix, care
should be exercised in preparing a syrup
which has the following characteristics:
(1) It should be easy to pour when
cooled to storage room temperature
(350-400 F.).
(2) It should contain enough sugar to
prevent spoilage.
(3) It should contain cocoa and sugar
in such proportions that when the
ice cream is properly flavored it also
will be properly sweetened, and
when added in the proper amount
it will not reduce the butterfat con-
tent of the ice cream below the
legal minimum standard. In Flori-
da, the minimum legal standard for
chocolate ice cream is 8 per cent
butterfat.
(4) It should contain total solids at
least equal to the total solids of the
mix which is usually about 40 per
cent.
A satisfactory chocolate syrup can be
made by mixing 3 pounds of cocoa, 5
pounds of sugar and 7 pounds of water,
heating to 1800 F. for 10 minutes and
then cooling to 400 F. or lower. In mak-
ing larger quantities of the syrup pro-
portionate amounts of cocoa, sugar and
water are used. The syrup is used at the
rate of 71/2 pounds to 421/2 pounds of
the basic mix.
Preparing a chocolate mix has an ad-
vantage in that the chocolate flavoring
material is more thoroughly incorporated.
Thus a more pronounced flavor is ob-
tained as a result of a finer dispersion of
the cocoa. However, a chocolate mix
must have more sugar than a vanilla mix
to compensate for the bitterness of the
cocoa. The butterfat content must be 8


Cocoa
Chocolate Liquor
Butterfat
Serum Solids
Sugar


Total Solids


3.0
5.0
10.0 9.5
10.0 10.0
17.0 17.0


40.0 41.5 41.0


The formulas given are based on the
assumption that the cocoa contains 83
per cent cocoa-solids-not-fat plus 17 per
cent cocoa fat and that the chocolate
liquor contains 50 per cent cocoa-solids-
not-fat and 50 per cent cocoa fat. It
should be kept in mind that in calculating
the chocolate mix formula that cocoa or
chocolate liquor containing lesser amounts
of cocoa fat must be used in proportion-
ately smaller amounts to maintain the
proper balance of cocoa-solids-not-fat and
cocoa fat. A vendor of chocolate flavor-
ing materials usually will be pleased to
supply the purchaser with a statement as
to the composition of his product with
respect to cocoa-solids-not-fat and cocoa
fat. If laboratory facilities are available,
it is advisable to make moisture and solids
determinations.
Processing the Chocolate Mix
The usual processing is followed after
assembling the ingredients in the proper
proportion in the mix vat. The mix is
pasteurized at 1600 F. for 30 minutes
and homogenized at 1500 pounds pres-
sure on the first stage and 500 pounds
pressure on the second stage. The pres-
sure on the first stage may be further re-
duced if the first mix over the cooler ap-
pears to be too viscous. The mix should
be cooled to 400 F. or lower and aged 12
to 24 hours before freezing. From one-
third to one-half of the regular amount
vanilla extract used in a vanilla mix, add-
ed to the chocolate mix just before freez-
ing materially improves the flavor of the
chocolate ice cream.
A common complaint among ice cream
manufacturers is that chocolate mixes are
more difficult to whip than vanilla mixes.
Some of the possible causes and remedies
for this difficulty are as follows:
(1) Sugar content too high: The
amount of sugar needed depends upon the
amount of cocoa used as well as its de-
gree of bitterness. Seventeen per cent
should be sufficient. An increase in the
(Continued on page 25)


10 FLORIDA DAIRY NEWS







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FOR
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OFFERING ALL KINDS OF DAIRY CATTLE
AT OUR BARN NEAR PLANT CITY
WE ARE NOW IN POSITION TO FILL YOUR DAIRY CATTLE
REQUIREMENTS THROUGHOUT THE SEASON
Dealers in Springer Cows and Heifers, Holsteins, Guernseys, Jerseys and Ayrshires-Grade or Registered
Before Buying Your Dairy Cattle-Phone, Write or See

ROSS REYNOLDS & SON
RFD 2-Telephone 42-F5 Ross Reynolds Telephone 6-1248
CARROLLTON, ILLINOIS Lyndel Reynolds PLANT CITY, FLORIDA

FOR JUNE, 1952 11





















The fourteen Guernsey Heifers acquired recently by the University of Florida, Department of Dairy Science, from Florida
Guernsey Breeders. They are held, left to right, by: V. C. Johnson, Dinsmore; Wilbur J. Casey, Clearwater; L. H. Sellers, St.
Petersburg; H. L. Somers, Gainesville; T. Stin Haselton, Eustis; John Sargeant, Lakeland; Charles F. Johnson, Dinsmore; Earl
Johnson, Dinsmore; J. McK. Jeter, Union, S. C.; C. L. Ward, Sr., Winter Park; Earl Jensen, Lake Worth; N. W. Wooten,
Gainesville; P. T. Dix Arnold, Gainesville; and C. L. Ward, Jr,, Winter Park.


ANNUAL DAIRY FIELD DAY

STRESSES FEED PRODUCTION


Nearly 200 Florida dairymen and al-
lied groups participated in the seven-
teenth annual Dairy Field Day at the
University of Florida on May 1-2 and
enjoyed the varied activities which occur
in conjunction with it. Dr. John S. Allen,
vice-president of the University, and
Theo Datson, president of the Florida
Dairy Industry Association, co-sponsors
of the Field Day, welcomed the dairy-
men to Gainesville and the meeting.
Willard M. Fifield, director of the Agri-
cultural Experiment Station presided at
the sessions.
The programs, with Dr. R. B. Becker
and Herman Burnett as co-chairmen, was
planned to discuss and to demonstrate
everything possible which pertains to
"Feed Production on Dairy Farms." A
tour was made of the Dairy Research
Unit to see corn and oats in production
and pasture projects in progress. These
included an irrigated field of Pangola
and White Dutch Clover as well as
Camelia and Southland oats, combina-
tions of White Dutch Clover (Louisiana
strain) with dallis Pangola, and Coastal
Bermuda grasses, Southland oats and
Kenland (medium) red clover. Bitter
Blue lupines were being grown for seed
to use as a cover crop in advance of corn.
Dixie 18 hybrid corn was being grown for
silage, and additional acres for snapped
corn.
Unusual interest centered in the ma-
chinery exhibit of the Florida Retail
Farm Equipment Association. Economical
dairy farming is greatly aided by ma-
chines such as those demonstrated: sub-
soil tiller, rotary and sicklebar mowers,
side delivery rack, manure spreader, disc
harrow, tractors, a pick-up loader and a
new commercial hay drier.
The evening program arranged by the
Florida Dairy Industry Association is al-


ways an enjoyable feature of the Dairy
Field Day with a banquet and entertain-
ment. Dr. J. Wayne Reitz, provost for
Agriculture, was toastmaster and Jack
Dew of Jacksonville led group singing
and presented the talented young people
who entertained. It was at this banquet,
also, that special awards described else-
where were presented. A surprise an-
nouncement by Brady S. Johnson of Jack-
sonville revealed that A. S. Lawton was
being sent along with the 4-H Team to
England through the courtesy of the Du-
val County Dairymen's Association.
The Friday morning session provided
discussion of homegrown feeds under
three headings pastures, hay drying,
and silages with Director H. G. Clay-
ton presiding. George Sixma of Lake
Helen described his own overhead irri-
gation system and County Agent F. D.
Baetzman outlined some practices of pas-
ture fertilization and irrigation underway
in Orange County with Glenn Datson
and B. W. Judge participating in the
forum.
J. M. Myers of the Department of Ag-
ricultural Engineering described seed and
haydrying investigations being cooper-
atively conducted by agronomists and the
dairy group at Gainesville. A model hay
drier was demonstrated by Jack M. John-
son, Extension Agricultural Engineer.
A successful new type silo was discuss-
ed by Paul B. Strickler and Assistant
County Agent Armour of Hillsborough
County. P. T. Dix Arnold displayed sev-
eral kinds of silages resulting from the
study of a graduate student.
C. W. Reaves presented the results of
a survey showing that there is a tendency
toward higher production and a lower
feed cost of milk when good pastures
provided a large proportion of the yearly
feed requirements.


GUERNSEYS ADDED TO
U. OF F. DAIRY HERD
Fourteen Guernsey heifers were ac-
quired recently by the Department of
Dairy Science from Florida breeders un-
der a program sponsored by the Florida
Guernsey Cattle Club. These animals
represent some of the top breeding of
Florida purebred Guernseys and com-
prise a foundation for building a quality
herd at the Dairy Research Unit.
This enlargement of the dairy herd was
made possible by the acquisition and re-
cent development of more adequate facili-
ties at the new Dairy Research Unit. As
these accommodations for additional ani-
mals became available, the Florida Guern-
sey Cattle Club initiated a program to
make available, at token prices, outstand-
ing females from Florida herds in order
to establish a good representation of
Guernsey cattle at the University. These
animals and their progeny will make
valuable contributions to future research
and teaching programs.
Participants in this Guernsey placement
program were: C. L. Bodden, Dinsmore;
Bautwell's Dairy, Inc., Lake Worth; Wil-
bur G. and Kathryn W. Casey, Clearwa-
ter; J. H. Cone, Plant City; Dinsmore
Dairy Farms, Dinsmore; C. E. Donne-
gan, Largo; T. Stin Haselton, Eustis;
Sargent Farms, Lakeland; L. H. Sellers,
St. Petersburg; and C. L. Ward and Son,
Winter Park, Florida.
The Dairy Products Laboratory was "at
home" on May 2. Other features of this
brief but successful Field Day included
a conference on regulations with regard
to anthrax, a meeting of the Dairy Herd
Improvement Association, an "early bird"
breakfast at which J. C. Huskisson and
members of the Livestock Committee of
the Florida State Fair made plans for the
1953 Fair, and a meeting of the Florida
Guernsey Cattle Club to inspect and
study the 14 heifers which they sponsor-
ed as foundation stock for the Florida
Agricultural Experiment Station.


12 FLORIDA DAIRY NEWS







PRODUCTION REWARDED
EFFICIENT DAIRY
Awards in the Efficient Dairy Produc-
tion Contest were made at the banquet
session of the Annual Dairy Field Pro-
gram. Sponsored by the National Dairy
Products Corporation, the winners are
selected by county, district and state judg-
ing committees based on herd records
compiled as a project of the Dairy Herd
Improvement Association under the su-
pervision of the Agricultural Extension
Service. Supervisors of local associations,
who make the tests and keep the records,
are also recognized for their efficiency.
Points considered for rating emphasize
improved farm and herd practices includ-
ing milk and butterfat production rec-
ords, increase over previous years, cost of
production, production of pasture and
homegrown feeds, feeding balanced ra-
tions, breeding program for herd replace-
ments, herd health and other improved
practices.
State winners. Dairymen: J. W. and
R. D. Beville, owners, Buckeye Dairy,
Daytona Beach; and A. T. Alvarez, Jack-
sonville. Supervisors: George Connell,
Duval DHIA Supervisor; and L. C.
Shook, West Coast DHIA and Manasota
DHIA Supervisor.
(Continued on page 23)


National Herd Honor Roll Diplomas were awarded to 13 dairies at the Dairy
Banquet of the Florida Field Day, for achieving a record of 350 or more pounds
of butterfat per cow on a year's test.
The diplomas are awarded by the National Purebred Dairy Cattle Association,
on records approved by the Agricultural Extension Service. Pictured above, left to
right: C. L. Ward, Jr., Winter Park; L. C. Shook, West Coast D.H.I.A. Supervisor
who received diploma for Polk County Commissioners, Bartow; Dave Baillie, Marion
County Agent who received diploma for W. E. Goodyear, Ocala; Mr. and Mrs. Wal-
ter Welkener, Jacksonville; M. A. Schaek, Greenwood; Warren Alvarez, son of A.
T. Alvarez, Jacksonville; C. L. Ward, Sr., Winter Park; Larry Griggs, Summer Fields,
Summerfield; Elbert Cammack and George Baumeister, Fairglade Jersey Dairy, Or-
lando. Receiving diplomas but not pictured are Florida School for Deaf and Blind,
St. Augustine; Glen Nelson, Orlando; Greenhutch Dairy, DeLand; and C. V. Cole-
man, Sarasota.

er
A7


., VAMM '6


Picture panels above and below.show but a few of the many interesting scenes and events of the 1952 Annual Dairy Field Day
tour of the University of Florida Research Farm Pastures and herds, as well as the Farm Machinery exhibit and demonstration
which was sponsored by the Florida Retail Farm Equipment Association.







FLORIDA'S 8-POINT

DAIRY PROGRAM


FOR

1952


ffcenacey and 2uaealty Pa
Second of a series of articles on the Florida 8-Point Dairy Program for 1952. This
article, covering point two and three, is sponsored by the F.D.I.A. Milk Production
Committee, Bill Harman, Chairman.
IMPORTANCE OF INDIVIDUAL FEEDING AND INDIVIDUAL RECORDS
FOR EFFICIENT MILK PRODUCTION
Prepared By
P. T. Dix ARNOLD-Associate Dairy Husbandman
University of Florida, Agricultural Experiment Station


The net return from milk production
depends on the productive capacity of
the cows and the care and management
the dairyman gives them. Just as neces-
sary as well bred cows capable of high
yields a r e efficient
rations and intelli-
gent care. Without
these, good cows are
forced to become
mediocre producers.
Whether improved
breeding or improv-
ed feeding is the
more important in
increasing average
production of Flori- P. T. D. ARNOLD
da cows is debatable.
There is no doubt that improved feeding
and management methods can increase
average production and profits.
Improved pasture of adapted forage
plants in sufficient acreages well fertilized
and properly managed is a prime essential
in profitable milk production in Florida.
Without such pasture feed costs soar to
the extent that little or no net profit re-
mains and cows "burn out," breed less
regularly, and have relatively short pro-
ductive lives.
After providing the best possible pas-
ture for the herd, the cows individual re-
quirements need consideration. Too many
herds still are fed a measure full of pulp
and a scoop full of grain right down the
line regardless of size, milk production
or condition of pasture. A large cow
has a higher maintenance requirement
than a small cow. A 2 or 3 year old cow
has a growth requirement in addition to
maintenance that the mature cow does not
have. Low producers require less nutri-
ents than high producers while the cow
producing rich milks with a high butter-
fat percentage requires more nutrients
than a cow producing an equal amount
of low testing milk. Intelligent feeding
in the barn should take into consideration
size and age of cow, amount and rich-
ness of milk and condition of pasture or
quality and amount of hay and/or silage
fed.


Concentrate feeding rules such as one
pound of grain to three pounds of milk
produced are only approximate guides
but are much better than feeding all cows
alike. When pasture and roughages pro-
vide enough to satisfy maintenance, then
such rules apply fairly accurately. How-
ever, such conditions are encountered
only occasionally. When clover and mix-
ed clover and grass pastures are good or
very good and ample in acreage, 2 gal-
lon cows will actually require no grain
at all but under practical conditions are
usually given a handful of feed to coax
them into the stanchions. Three and 4
gallon cows will seldom consume more
than 6 or 7 pounds of grain daily on this
class of pasture.
When pastures are dry and brown and
small in area compared to the number of
grazing animals, then very little in the
way of nutrients can be expected and con-
centrate feeding rates will have to be
high-possibly one pound to 11/2 or 2
pounds of milk produced. This is ex-
pensixe and requires skill on the part of
the feeder to prevent digestive disturb-
ances and "going off in feed." Hay and/
or silage when pastures are poor usually
provide cheaper nutrients than grains and
mill feeds at the same time giving no
trouble with "off feed" and promoting
better reproductive performance.
High protein feeds are high priced and
the most expensive part of mixed dairy
feeds. Excellent clover and clover-grass
mixed pastures provide plenty of protein
so that grain mixtures need contain only
10 to 12 percent protein even for high
producing cows. When fertilized im-
proved grass pastures are luxuriant and
abundant in amount, grain mixtures con-
taining 12 to 14 percent protein will am-
ply provide for the cows requirements
for this nutrient. As pastures become dry
and scanty and the herbage becomes ma-
ture and tough the plants have lower pro-
tein content and mixed feeds will have to
contain 16 to 20 percent or more to bal-
ance the low protein content of the
roughage. This is especially true for


Keeping Records Pays
8-POINT FLORIDA
DAIRY PROGRAM
As a guide and aid to Florida Dairy-
men and Dairy Plants in more efficient
and successful operation, the Florida
Dairy Industry Association adopted an 8-
point efficiency program for recommen-
dation to all the Florida Dairy Industry
for 1952.
The 8-points which are based on rec-
ommendations from various active com-
mittees of the Association are as follows:
1. Improve dairy pasture and feed pro-
duction.
2. Practice individual and improved
feeding system.
3. Keep adequate indi-
vidual and herd records.
4. Follow definite herd
improvement program.
5. Strive for top qual-
ity.
6. Work for improve-
ment of herd health.
7. Use efficient proc-
essing and distribution
methods.
8. Give more attention
to "Public Relations."
The purpose of the 8-Point Program
is aimed at efficient, economic production
and marketing of high quality milk and
milk products. The slogan of the pro-
gram is "Efficiency and Quality Pay."

heavy producing cows which have to con-
sume at least 11/2 times as much digest-
ible protein in their rations as they pro-
duce in the milk.
For most efficient and profitable milk
production, cows must be fed individual-
ly according to their requirements and
according to the pasture and roughage
available so as not to overfeed or under-
feed either in amount or protein con-
tent. The efficient dairyman must know
his cows, his pastures and his feeds to
keep each cow doing an economical and
proficient job of producing milk.
(Continued on page 15)


14 FLORIDA DAIRY NEWS







Milk Orange Blend
Is Newest Dairy
Drink
Another outlet for fortified skim milk
and also for Florida citrus is provided in
a new drink placed on sale three weeks
ago in the Tampa Bay area.
The beverage, called "Hi-C-Orange
M," is a blend of low fat milk and
orange concentrate, to which vitamins A,
D and C and milk solids have been
added.
Niles A. Foster of Tampa who cre-
ated Hi-C canned fruit drinks, originated
the new product for the purpose of put-
ting together two industries each faced
with the problem of large seasonal sur-
pluses. Successful blending of the in-
gredients required months of laboratory
work. The product has been received with
considerable enthusiasm, according to
early reports.


8-Point Program
(Continued from page 14)
IMPORTANCE OF RECORDS
To really know a cow means more than
recognizing her by name or number. The
real herdsman will know her approxi-
mate age, her last calving date, her breed-
ing history, her current production rate
and previous location record, the butter-
fat content of her milk, the amount of
feed she consumes, her general disposi-
tion and how profitable she is. Few peo-
ple can remember with accuracy all these
facts for more than a dozen or so cows.
For an intelligent job of keeping these
facts available at all times, written rec-
ords known as a "herdbook" will be nec-
essary for the competent management of
the herd. There are a dozen good herd-
book record systems and they all require
systematic daily entries to be kept com-
plete and up-to-date. This takes but a
few minutes most days in the month.
One of the best record systems devel-
oped and proved over a 46 year period
is the Daily Herd Improvement Associa-
tion. It has the advantage over most
other systems in that the supervisor visits
the farm monthly and calculates the
monthly milk and butterfat production
and summarizes the records of feedstuffs
consumed, the costs thereof, and the val-
ue of the milk above or below feed costs.
Yearly milk records and lifetime records
are also summarized as the testing year
ends or the cow goes out of the herd.
With this type of individual record the
herdsman can be well informed on each
individual in the herd and be in position
to start on a definite herd improvement
program as provided for in numbers 2
and 3 of the 8-point Florida dairy pro-
gram sponsored by the F. D. I. A.


The De Laval Combine Milker


AND REFRIGERATED FARM TANK


CUT COSTS...INCREASE PROFITS


SThe De Laval Combine Milker and refrigerated farm tank comprise
a single milk producing unit which provides a straight flow of milk
from cow to pickup tanker-without handling!


Milking the greatest number of cows with the least amount of
help ... getting the milk from the farm to the milk plant at lowest
cost and with minimum handling...producing higher quality
milk and getting paid for all of it...cutting down the loss and
waste of rejected milk-these and many other advantages are
being enjoyed right new by dairymen using the De Laval
Combine Milker with refrigerated farm tank.
This De Laval Combine Milking system is truly straight-line
milk production with every bit of non-profitable walking, carry-
ing, pouring, straining and can handling eliminated. Write for
the full story today. P. S. Bulk tank pickup . elimination of the
milk plant receiving room... the end of can handling, repairs
and washing and other economies are facts for milk plant
operators to study and consider. Write for Bulletin SA 769.


*At the milk plant the pickup tanker ties directly into the plant milk
line and becomes, in effect, the holding tank and receiving room.
The savings to both milk producer and processor are obvious.


r -m im- m-mi
THE DE LAVAL SEPARATOR CO., DEPT.
/ POUGHKEEPSIE, NEWYORK B-35 I
Please send me printed matter on:
The De Lavol Model F Combine Milker
THE DE LAVAL SEPARATOR COMPANY with Refrigerated Frm Tank
POUGHKEEPSIE, NEW YORK Name ................................ ................
427 Randolph Street, Chicago 6, IlI. Town. ....................... RFD............... State................
61 Beale Street, San Francisco 5, Calif.

FOR JUNE, 1952 15








A Tribute To The Dairy Department Of

The State Department Of Agriculture


During the last twenty years, the dairy
industry of Florida has not only made a
very rapid growth, but it has also been
built on a substantial foundation.
Today, the Florida Dairy Industry is
a 50 million dollar going concern. If
you add the value of the cows, land, and
buildings devoted to dairy work, the in-
vestment reaches an almost unbelievable
amount not far from 160 million dollars.
In addition, the dairymen, milk plant
operators, and ice cream manufacturers
employ about 25,000 men and women.
This in itself is a sizable payroll each
month.
From time to time the Dairy Industry
and the public would like to pay tribute
to those who have given their best toward
building this industry. Our present tribute
is to Honorable Nathan Mayo, Commis-
sioner of Agriculture, John M. Scott,
Chief Dairy Supervisor, and his staff.
The six dairy supervisors who earnestly
trive to help build and protect the dairy
industry so that the industry of this State
will rate among the leaders in the nation
are: Lewis T. Smith, Jacksonville; Alex
G. Shaw, Tallahassee; H. H. Rothe,
Gainesville; John D. Robinson, Plant
City; J. W. Saunders, Key West, and R.
R. Hood, Pensacola. In addition, Mr.
Scott has three girls in the office, Mrs.
Ora M. Stanley, Mrs. Marjorie H. Schis-
ler, and Miss Mary Goodbred, to handle
correspondence, issue licenses and per-
mits, and compile statistical records and
data, such as, the gallonage of frozen
desserts manufactured and sold within
the State; and importation records show
the amount of milk, cream, condensed
milk and cottage cheese brought into the
State.
The work of the entire dairy depart-
ment of the State Department of Agri-
culture is aimed toward administering
and enforcing all regulatory legislation

4W =, -Z ;.


Hon. Nathan Mayo Dr. John M. Scott

now enacted applying to the production,
processing, and distribution of milk,
cream, and milk products. The ability of
the present staff has been proved by the
cooperative spirit that exists among the
supervisors, County and City Health De-
partment Officials, and the dairymen.
All the supervisors are specially trained
in sanitation work and are continuously
getting new and better ideas of the latest
methods and equipment by attending
short courses, field trips and expositions.
One of the many valuable services the
State Department offers is blueprints of
barns, milkhouses, etc., which are fur-
nished free to anyone wishing to build or
remodel, and these supervisors are trained
and always ready to help those interested
in interpreting, altering or adjusting the
specifications to meet both state and city
requirements. To be successful, a super-
visor must know a great deal more than
to look for dirt. He has to know some-
thing about animal diseases, know grasses
and how to grow them, and should be
well informed in building, mechanical,
and electrical engineering to be of serv-
ice in the construction and equipment of
barns, milkhouses, and in getting and
maintaining refrigeration.
Finally, a dairy supervisor is not just
another policeman trying to make trouble
for the dairymen. Instead, he is a man
who is really helping produce a better


product and in this way increase their
sales.
Nathan Mayo, in his 28 years of pro-
gressive public service, has led the way
in the constructive expansion of Florida's
agricultural accomplishments. Dairying
was his occupation as a young man and
from personal experience he knew the
practical problems, handicaps, and also
the rewards of the dairymen. With this
experience and background, Mr. Mayo
has proved himself a friend to the dairy
industry all through its "growing pains"
period. In maintaining an efficient and
well-trained staff of supervisors, technic-
ians, and department heads, his contin-
uing service to the Dairy Industry is of
inestimable value.
Dr. John M. Scott was named Chief
Dairy Supervisor in 1929 when the Milk
and Milk Products Law went into effect.
A resident of Florida for forty-six years,
he came here as Animal Industrialist at
the University of Florida. The members
of his staff and the secretaries will be
pictured in the next issue of the "Dairy
News" and the background and training
of each will be reviewed.


Too Many Accidents
Are the Result of Speeding
A SAFE, COURTEOUS DRIVER:
1. Obeys all speed regulations and
traffic signs.
2. Slows down when approaching any
intersection, and uses extreme care at
railroad crossings.
3. Slows down when approaching a
school bus-stops if bus is loading or
discharging passengers. He always co-
operates with school patrol boys.
4. Slows down when vision is poor-
in fog-in rain-AT NIGHT.
5. Keeps a space of at least 75 feet
between his car and the car ahead-
more at speeds over 30 miles per hour.
6. Pulls over to the nearest curb and
stops at the approach of an emergency
vehicle-ambulance, police car, or fire
truck.
7. Slows down when the roads are wet
or icy.


A milking barn typical of many dairy farms twenty years ago is shown at the left and at the right is a modern barn
showing the laboratory cleanliness now provided in an increasing number of new and well-equipped plants supervised by
our Department of Agriculture.


15 FLORIDA DAIRY NEWS





















Florida's Next Governor Is
A Friend Of Agriculture
The recent democratic nomination of
Dan McCarty for Governor assures the
State of Florida of a constructive, busi-
ness-like administration of the State's af-
fairs for the next four years.
As a cattleman and citrus grower and
having been elected on a sound agricul-
tural platform, the Florida Dairy Indus-
try should be able to look forward to
the next Governor's administration as one
of understanding and cooperation with
the livestock and agricultural life of the
State.

Hands Across The Sea
Extended By Milk Industry
Fluid milk dealers from coast to coast,
acting through the Milk Industry Foun-
dation, extended hands across the sea to
14 young men from the British Milk
Industry-management and labor.
The representatives having arrived in
N. Y. City on April and sailed for
London, visited dairy farms, dairy com-
panies, cheese plants, cooperatives, dairy
products supply companies and trade or-
ganizations in the dairy products field,
engaging in a study of all factors in milk
utilization and processing which affect
yield and quality of resultant food prod-
ucts, and all matters pertaining to pro-
ductivity and concurrent conservation of
manpower. Upon their return to the
United Kingdom, they plan to make rec-
ommendations for the adaptation of such
methods and principles observed in the
U. S. wihch give promise of increased
efficiency and productivity.
Col. Benj. F. Castle, Executive Direc-
tor of the Milk Industry Foundation,
pointed out that the M. I. F. already
has been engaged for years in a "hands
across the sea" policy and numbers mem-
ber companies in the United Kingdom,
Canada, Denmark, Norway, Australia,
Argentina and Venezuela. He cited the
fact that two of the group represented
English member companies of the Foun-
dation.


V-C FERTILIZER

PU ON YOUR PASTURE


MORE MILK

OR MEAT FROM

TAKE YOUR PASTURE


V-C PASTURE FERTILIZER helps grasses and legumes to make
quick, vigorous growth, rich in proteins, minerals, vitamins and
other nutrients. Grazing this high-quality, appetizing green for-
age, dairy cows increase milk production and meat animals rap-
idly put on valuable weight. Pastures, fertilized with V-C, yield
more and better grazing and also furnish many extra grazing days.
V-C factories, at Nichols and Jacksonville, formulate pasture
fertilizers suited to all Florida soil types, pasture grasses and
legumes. Ask a trained V-C Field Representative for advice in
improving the quality of your pasture.


VIRGINIA- CAROLINA
CHEMICAL CORPORATION
F E RT i Li Z ERS
P. O. BOX 2311
SORLANDO, FLORIDA

FOR JUNE, 1952 0 17























GIVE YOUR CUSTOMERS

EXTRA HELPINGS of HEALTH-

With General Mills
Vitamin Concentrates
For real confidence in your milk fortification switch to the
General Mills line of dependable vitamin concentrates.
With General Mills' line you can offer a valid health appeal
to every segment of your market-growing children,
nursing or expectant mothers, people on low-fat diets and,
broadest segment of all, the entire family. Don't neglect
any of your market-fortify your entire sales program with
General Mills Vitamin Concentrates!
ARPI VITAMIN D. Made especially for milk. Tasteless,
odorless,-evaporated milk carrier is made from grade A
milk-nothing foreign to milk is added. Gives you uniform
potency, extreme blandness, high stability. It's quick, easy
and inexpensive to incorporate and process. One quart of
ARPI Vitamin D fortified milk supplies recommended
daily intake.
DANDA. This concentrate allows you to keep weight-
conscious customers on your delivery list-at high profits
for you. Danda fortifies skim (low-fat) milk with recom-
mended amounts of essential Vitamins D and A. Vitamin
D and purified, distilled Vitamin A are incorporated in
evaporated milk, packed into convenient cans, sealed and
sterilized. Simply add to milk before pasteurization.
General Mills offers a complete line of selling aids.
Available to you are sales helps such as bottle collars,
folders, posters, newspaper advertisements, etc. These
materials, tailored to your needs by General Mills, an
experienced advertiser, are yours at far below the price it
would cost you to produce them.

DISTRIBUTED BY

General Mills


2 Riverside Drive
Jacksonville, Florida
7275 N. W. Avenue
Miami, Florida


77 W. Livingston St.
Orlando, Florida
711 W. Cass Street
Tampa, Florida


18 FLORIDA DAIRY NEWS


Milk Is Your Best Food Buy
DR. HOWARD H. WILKOWSKE
Assistant Dairy Technologist
Florida Agricultural Experiment Station
In these days when all of us are concerned with the high cost
of living, and especially price increases, let us not lose sight
of the fact that MILK is still the best food buy for the money.
Milk is our most nearly perfect food. Dairy products, and es-
pecially milk, are low-priced items in the diet when one con-
siders the nutritional value. Milk contains all the food ele-
ments required for growth, vitality and health. It has gen-
erous quantities of proteins for growth, carbohydrates and fats
for body warmth and energy, as well as minerals and vitamins
which are absolutely essential to the diet. It has been estimated
that three fourths of our total national requirements for calcium
in the diet comes from dairy products. General amounts of vita-
mins are present which help fight disease and build up our
resistance. With all these vital constituents present in milk it is
no wonder that milk is nature's most perfectly balanced food.
Perhaps the reason for this is because milk is the only food
produced in nature which is intended to be used exclusively and
solely as a food. There is no waste in milk as every drop can
be used, and the cost is very low in proportion to food value,
and few of us stop to think that there are two pounds of milk
in every quart. A much larger food budget would be needed
in the average home if the vitamins, minerals and calories sup-
plied by milk had to be secured from other sources. Nutri-
tionists recommend that at least 20% of the food dollar should
be spent for dairy products. Careful research shows that for
every 20 cents of the food dollar spent for food a family will
get twice that amount or 40% of the total daily food require-
ments necessary for good health. Therefore, from a nutritional
point of view we could actually pay considerably more for milk
and still be getting our money's worth when compared with
other foods. Families on low-cost diets need a generous allow-
ance of milk and milk products as these diets are limited in va-
riety and lack vital essentials. Milk products can make up that
deficit at a low cost.
In recent years the price of bottled milk has risen less than
almost any other food product. According to the Milk Industry
Foundation, during the past twelve years the price of milk has
risen 92% while the price of all foods has risen 129% for the
same period. Since the per capital disposable income is 183%
more for that period, the average consumer's income now will
buy about one and one-half times as much milk as during the
1935-1939 period. A typical hour's work in 1919 would earn
3 quarts of milk, in 1939, 5 quarts of milk, and today the same
amount of work will earn 7 quarts of milk. Today the average
worker labors less than 9 minutes to earn a quart of milk as
contrasted to 20 minutes in 1919.
Milk is one of the outstanding food buys today. Milk prices
have risen much less than the average for all foods. The record
of milk as a low-cost food has been maintained despite the fact
that milk processors wages, operating expenses and prices of
the raw product have been at high levels. Research gives great-
er emphasis to the value of milk as a mainstay in the diet of
nutrition-conscious America.







g77 of soft drinks consumed at home!

so boost your total dairy sales to homes


WITH ZE-ORNNGE DRINK


It may surprise you that far more soft
drinks are consumed at home than out.
But it's easy to understand, with your con-
venient home delivery service, why milk
customers welcome wholesome, delicious
EZE-ORANGE DRINK.
For it's far more convenient for your
customers to have soft drinks delivered


right to their door along with other dairy
products. And wholesome EZE-ORANGE
DRINK costs only half as much as ordinary
carbonated beverages, and is delivered
"Dairy Fresh Daily!"
EZE-ORANGE DRINK helps you absorb
overhead, too, and reduces distribution
costs. This popular, wholesome, non-car-


bonated easy orange drink returns largest
net profits of any dairy product you sell.
1500 alert dairies are now cashing in on
ready market for EZE-ORANGE DRINK!
So boost your sales and profits in tre-
mendous home market with this EZE-
ORANGE DRINK. Get free samples and all
the success-facts. Mail coupon today.


Sa m mamm 0 = mm ON ==
Eze-Orange Company, Inc., Franklin & Erie Streets, Chicago 10, Illinois 3
Please send us free samples and all the facts on Eze-Orange Drink and I
your profitable promotion program. F.D.N.
Name ......---- ---------
Dairy -- ----------- - - - - -- ---- ---- -
Street---------------------------------------- -


City ------.-...-..


.Zone ..--- State


a m mm em 0m m sa am g nm I =0 10 101m me mn emmJ


FIRST


IN CITRUS PULP


NOW BETTER THAN EVER

FIVE PLANTS TO SERVE YOU


Top Quality KUDER CITRUS PULP

BESTEST NATURE SWEET PULP

Manufactured by the Pioneers of the Industry engaged exclusively
in the making of Citrus Pulp for 15 Years. Sold through Feed
Dealers Everywhere.


KUDER PULP SALES CO.


LAKE ALFRED, FLORIDA


FOR JUNE, 1952 19


i I







Florida Dairy Councils Receive Praise

Of National President In Official Visit


Mr. Milton Hult, president of the Na-
tional Dairy Council which sponsors the
country-wide observance of June as Dairy
Month, made a tour through the South-
ern States during the month of April
which was terminated by his visits to the
three Dairy Council Units in Florida.
Familiarizing himself with the situation
in the South, Mr. Hult also added to the
knowledge and understanding of Florida
Dairymen with regard to their own place
in the Industry as a whole when he ad-
dressed them in Jacksonville, Tampa and
Miami.




We know that

Most All Dairymen

DON'T

DELAY

Until the last minute to order the
supplies they need now, but some-
times it is unavoidable. If you find
yourself in this situation, write or

CALL

us

TODAY


AMICA-BURNETT

CHEM. & SUPPLY CO.

Jacksonville, Fla.

will ship promptly in order that your
inconveniences will be at a minimum.

and

REMEMBER

these

P. O. BOX 2328 PHONE 4-5606


Mr. Hult was elected to his present
position in 1936 after 20 years experience
as head of a dairy company. In 1940,
he received the Goodrich Award for dis-
tinguished service in the dairy field. Mrs.
Hult was formerly director of a local unit
of the Dairy Council and visited Jack-
sonville when the Jacksonville Dairy
Council was organized.
Accompanied by his wife, Mr. Hult
arrived in Jacksonville in time to attend
the supper meeting of the Board of Di-
rectors and their wives of the Jackson-
ville Dairy Council on April 7. On the
following evening he addressed the An-
nual Meeting which was attended by ap-
proximately 250 members and friends of
the Council in Jacksonville.
On April 10, Mr. and Mrs. Hult were
the honor guests at a dinner meeting at-
tended by the Board of Directors of the
Dairy Council of Tampa and St. Peters-
burg area. The wives of the Directors
were guests at this meeting, also. Mr.
Hult addressed the group and explained
the outstanding features of the program
of the Dairy Council on a country-wide
level, pointing out that Florida leads the
nation in its increase of the per capital
consumption of milk.
In Miami, the Hults met with dairy
farmers and milk distributors of that area
at an "open house" held at the offices
of the Dairy Council for Dade, Broward,
and Monroe Counties. The Miami unit
is the newest one of the 59 which are
now affiliated with the National Dairy
Council.
In each area visited, Mr. Hult con-
ferred with members and officials of the
Florida Dairy Industry Association about
its newly adopted program of coopera-
tion with the National Dairy Council in
furnishing special nutritional educational
material to grade school pupils and teach-
ers in sections of the state where no local
unit exists.
The three Florida Units now operat-
ing in the Jacksonville, Tampa and Mi-
ami areas are supported locally to make
the facilities of the national council avail-
able free of charge to schools and at a
nominal cost to anyone interested in bet-
ter nutrition. Pamphlets, movies, charts
and other aids are furnished. The direc-
tors give demonstrations, talks, and con-
sultations free of charge. Mrs. Julia Fos-
ter in Jacksonville, Mrs. America Escuder
in Tampa, and Miss Rebecca Daniels in
Miami, are the directors of the Florida
units. Mr. Hult's visit provided them
with valuable counselling and aroused
new interest in the work of the Dairy
Council wherever he appeared.


lAIRy '.; C


Mr. and Mrs. Hult were accompanied
on their official Florida tour by Dairy
News Editor Andy Lay, whose candid
camera recorded the scene above show-
ing them, top to bottom, enjoying a day
on the Gulf of Mexico with Mrs. Escuder
(center) Tampa Council Director; cen-
ter, interviewing the press and miami
Dairy Council Director Miss Daniels
(left) and its president, John DuPuis;
and attending a reception given in their
honor by members of the Miami Dairy
Council in front of the Council Office
Building.

SAMUEL SAAL DIES
Samuel Saal, 63, owner of Sunnybrook
Creamery Dairy Farm, Miami, died sud-
denly at his home February 25th.
A resident of Miami for 12 years, he
came from Saratoga Springs, N. Y. He
was a pioneer in the cream cheese indus-
try in Florida.


20 FLORIDA DAIRY NEWS


IIA .0%1-


A.
c % .






-<


V. I
jk :.,








NEWS

DIGEST


MORE DAIRIES JOIN
FOREMOST DAIRIES


Two old-timers in the Florida Dairy
Business announced recently that they've
joined forces. They are Paul E. Rein-
hold, who took over Foremost Dairies
in Jacksonville 20 years ago, and former
Florida Senator Ernest Graham, who
started operating Graham Dairies, Inc.,
in Miami at about the same time.
Under the new arrangement, Graham
Dairies will cease to distribute milk and
will expand its production on Graham's
6,000 acres northwest of Miami, where
1,800 head of cattle graze on tropical
para grass.
Graham and V. P. Tuttle, general man-
ager of Foremost's Miami plant, said the
consolidation has not reduced the two
dairies' combined employment and even-
tually will result in a greater employment
total.
Foremost also has purchased the Acme
Dairies of Tallahassee. John H. Tierney,
Vice-President in charge of the West
Florida Zone, will supervise the plant
in Tallahassee as well as the plants in
Valdosta, Chipley and Pensacola.
Mr. Tierney said expansion of the
Acme plant will greatly increase the milk
market for local producers, and will cre-
ate a new incentive for dairy farms to be
established in the Tallahassee area. Fore-
most encourages dairy farming, he ex-
plained, by providing the services of
veterinarians, agronomists and feed ex-
perts.
Foremost has purchased the Acme firm
and equipment, and holds an option and
a lease on the property.

FLORIDA INVITES NATIONAL
CONVENTIONS
Florida may be host to the world's
largest Dairy Industry Convention in the
Fall of 1955 if the combined efforts of
the Florida Dairy Industry Association,
Florida Directors of the Milk Industry
Foundation, and the International Asso-
ciation of Ice Cream Manufacturers are
successful.
The joint Convention of these groups,
with the additional participation of Dairy
Supply and Equipment representatives
and the Presidents and Executives of all
State and Local Dairy Associations, have
a combined attendance of over five thou-
sand.


W. D. Hahn, Ceresville,







SAVE MI EME
with




BULK MILK SYSTEM

Bulk cooling and tanker pickup of milk Bulk Cooler compressor runs only during
have increased milk checks and reduced milking; less power is used. Fast cooling
power bills on dairy farms in all parts of to 380 F. protects milk quality, and much
the country. Milk is weighed and sampled labor is saved. Get the money-saving facts
in milk house, eliminating stickage, spill- about Bulk Cooling. Write for Mojonnier
age, and fat losses. Lower hauling costs Bulletin 240 "The Bulk Cooling Story."
are often possible. Address:
Mojonnier Bros. Co., 4601 W. Ohio St., Chicago 44, III.


FOR JUNE, 1952 21


The g LsBiL


qsU tiWUn!/


Why not buy your...


W-CITRUS PULP

NOW?
Yes sir, the "early bird catches the worm" and with the current demand
for Florida Citrus Pulp, Citrus Meal, Citrus Pellets and Citrus Molasses at
such a high level, we must all anticipate our needs and place our orders
early for these fine products . so rich in carbohydrates and essential
minerals necessary to stimulate milk production!

S For full particulars, write Citrus Processors Asso-
ciation, P. O. Box 403, Tampa, Florida.






Regulations To Prevent
Anthrax Adopted
A new regulation designed to curb the
anthrax disease by requiring the steriliza-
tion of bone meal was recently put into


effect by the Florida State Department
of Agriculture. State Chemist J. J. Tay-
lor says that most feed plants in the state
already provide for sterilization. How-
ever, the regulation may affect some im-
ported feed already in the state.


DAIRY
SUPPLIES AND EQUIPMENT





TAMPA ORLANDO




DAIRYMEN'S HELPER!


WILLING WORKER REDDY KILOWATT
gives you all the HOT water you need . .
whenever and wherever you want it.

THEN, OF COURSE, REDDY milks, cleans, gives you
light, and does scores and scores of chores to make
your dairying easier and more profitable . your
living better and happier.

Call at your nearest office for details.

R FLORIDA POWER &
*3 LIGHT COMPANY


Bone meal imported from Belgium is
believed to have caused the outbreak in
Broward County and the one lot of raw
bone meal from Belgium known to be in
the State has already been impounded for
sterilization.
The regulation defines adequate sterili-
zation as 30 minutes exposure to steam at
20 pounds pressure and 250 degrees
Fahrenheit. For dry heat, a temperature
of 284 degrees must be maintained for
three hours.
Since anthrax can be transmitted by
hair, hides, tankage or meat scraps, the
regulation applies to all of these animal
products. Each product treated must
carry a statement guaranteeing compli-
ance with the new regulation.
Evasion of the regulation makes the
violator liable to a $500 fine and six
months imprisonment. The unsterilized
product may also be seized.
GRACEVILLE AG BOYS
STUDY PASTURES
The vocational agriculture boys of the
Graceville High School have taken over
a 13-acre patch formerly used as a junk
yard and are using it as a practical ex-
periment in the establishment and main-
tenance of pasture grasses. Under Guy-
ton Williams, ag teacher and advisor,
they first studied soil types, contour and
drainage problems. Then, with the co-
operation of the Soil Conservation Serv-
ice as well as local groups and individuals
who contributed seed and fertilizer, they
planted a variety of pasture grasses. So
far they are growing Argentina Bahia,
Pensacola Bahia, coastal Bermuda, com-
mon Bahia, and Pango. They plan to add
Crimson and White Dutch Clover this
fall.

Friends of Bill Kendall, Security Feed
representative from Tampa, will be sorry
to hear that Bill had a heart attack two
months ago. This will explain his ab-
sence from the first F.D.I.A. Conven-
tion he has ever missed. He sends his
best regards to everyone and hopes to be
at the next Dairy Convention.


22 FLORIDA DAIRY NEWS


Right or Wrong?


QUESTION- In homogenized milk. the cream
is evenly distributed throughout?
ANSWER: Rightl There is no cream hne in
homogenized milk as the fat globules ore held
in suspension in the milk






















Milk Sanitarians Have Record Attendance
With a membership increase of 50% over last year, the Florida Association of
Milk Sanitarians enjoyed further evidence of increased interest in its activities when
130 attended the organization's eighth annual conference in Gainesville, April 2-4,
1952. Under the newly revised constitution adopted at this meeting provision is
made for the election as honorary members any persons who labors have substantially
contributed to the scientific knowledge concerning the improvement of the milk, or
those who have had a pronounced practical influence in the improvement of the milk
industry. E. L. Shortlidge, Jacksonville, was unanimously selected as the first to be
thus honored.
The following Officers and Board of Stoy, Dade County Dairy Supervisor, Mi-
Directors were elected: President, R. R. ami.
Hood, State Dairy A very comprehensive program was
S Supervisor, East Pen- presented, highlighted by five-out-ofstate
sacola Heights; Vice- speakers. Mr. C. A. Abele, The Diversey
President, L. L. Chaf- Corporation, presented interesting materi-
r fee, Pinellas County al on bottle washer operations and dairy
0- Milk Sanitarian, St. plant sanitation. Dr. J. J. Sheuring, Uni-
Petersburg, Secretary- versity of Georgia, and Mr. H. P. Hodes,
Treasurer, H. H. Wil- Tri-Clover Machine Company, discussed
kowse, Assistant Dairy the timely subject of glass piping, stain-
Technologist, Depart- less steel piping, cleaning by recircula-
E. L. SHORTLIDGE ment of Dairy Science, tion, and related problems concerned
University of Florida, with this popular topic.
Gainesville; Past President L. T. Smith,
State Dairy Supervisor, Jacksonville. Di- Dr. G. H. Hopson, De Laval Separa-
rectors: H. F. Cameron, Clay County San- tor Company, presented interesting in-
itation Officer, Green Cove Springs; S. T. formation on milk inspection and milk-
Chalker, Jacksonville Dairy Sanitarian, ig machines.
Jacksonville; J. D. Robinson, State Dairy Dr. J. G. Terrill, Radiological Health
Supervisor, Plant City; H. H. Rothe, State Branch, U.S.P.H.S., presented a thought
Dairy Supervisor, Gainesville; C. O. provoking talk on the relation between
iaAi;;,a dn milL


Annual Dairy Field Day
(Continued from page 13)
District Winners: North Florida District-1. A.
T. Alvarez, Jacksonville; 2. M. A. Schack, Green-
wood. East Coast District-1. Buckeye Dairy,
Daytona Beach; 2. Pennock Plantation, Jupiter.
West Coast District-1. C. E. Donegan, Largo;
2. E. V. Coleman, Sarasota (Twin Oaks Farm).
The winners in the various counties are given
below:
Jackson County-1. M. A. Schack, Greenwood;
2. Anderson & Burgess, Marianna. Gadsden Coun-
ty-1. Frank DeBord & Son. Quincy; 2. S. H. Sol-
omon, Quincy. Duval County-1. A. T. Alvarez,
Jacksonville; 2. W. J. Simmons, Jacksonville. St.
Johns County-1. Florida School for the Deaf &
Blind, St. Augustine. Marion County-1. Sunm-
mer Fields, Summerfield; 2. W. E. Goddyear,
Ocala. Lake County-1. T. Stin Haselton, Eustis.
Volusia County-1. Buckeye Dairy No. 2, Day-
tona Beach; 2. Methodist Children's Home, Enter-
prise; 3. Greenhutch Dairy, DeLand. Orange
County--. Hansen Collins, Orlando; 2. Glenn
Nelson, Orlando. Seminole County- J. P. El-
dridge, Maitland. Indian River County-1. Vero
Beach Dairy, Vero Beach. St. ILuie County- 1.
Wilbro Dairy, Ft. Pierce. Palim Beach County-
1. Pennock Plantation, Jupiter. Polk County-1.
Board of County Commissioners, Bartow; 2. Ray
Kincaid, Lake Wales. Ilillsborough County-1. J.
II. Cone. Plant City. Manatee County-1. Wal-
telr Shmid, Tallavast. Sarasota County-1. E.
V. 'olemena, Sarasota: 2. GOorge Edmondson,
Nolkomis. Pinellas County- -. C. E. Donegan,
Largo; 2. WV. J. Casey Pinellas Park.


lOI aLll ,ll ailll ll1in..
Other timely topics which were dis-
cussed included bulk milk dispensers,
home pasteurizers, dairy cattle diseases
and control, law enforcement, laboratory
analysis of ice cream, milk-borne diseases,
salesmanship, and milk sanitation and
public health.
Door prizes for attendance included
four copies of the book Dairy Manufact-
uring ProcCesse by Fouts and Freeman
and ten copies of the Dairy Plant Opera-
tors Manual donated by the Florida
Dairy Industry Association.

OLD FRIENDS HAVE
NEW NAME
With no change in personnel or ex-
isting policies, Standard Cap and Seal
Corporation is now to be known as
"Standard Packing Corporation," as an-
noun ed by Mr. J. A. Keenan, President,
following their annual meeting in March.


Every Florida Dairy
Should Be An Active Member












An Organization of those engaged in the
Florida Dairy Industry, for service to the
membership and advancement of the wel-
fare of the Dairy Industry.
220 NEWNAN ST.
JACKSONVILLE, FLORIDA







CUT


Washing Costs!


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dairy operator saves by charg-
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Patented Oakite Bottle-Soak
not only turns out sanitary,
film-free, sparkling bottles at a
consistently low cost. It reduces
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-its solutions last up to twice
as long as ordinary caustic-it
requires less upkeep-it keeps
tanks and machine in scale.
free condition.
Askyour local OakiteTechnical
Service Representative, listed
below, for proof in your bottle
washer. Write, or call him today!



OAKITE PRODUCTS, INC.
R. L. Jones, East Union & lonia Sis., Jacksonville
M. E. Withers, 7580 N. E. 41h Court, Miami
G. T.aum, 3607 So. Court St., Montgomery 6, Ala.
oC' .D INDUSTRIAL C C



OAKITE






FOR JUNE, 1952 23

















)I I




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Farm Installations
PROPER METHODS:
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PROPER MATERIALS:
Proved on leading dairy form pipe-
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Klenzade X-4 Liquid Sodium Hypo-
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Cofat "



Tampa's Oldest Feed & Fencing Store
Feeds, Barb Wire, Hog Fence, Galvanized
Roofing, Poultry Fencing, Etc.
STALNAKER
BROTHERS
P. O. BOX 1468 TAMPA, FLA.
EAST BROADWAY AT 33RD STREET
37 Years at this Location


FLORIDA owned and operated . .
Supporters of Florida Cattlemen,
Poultrymen and Dairy Producers
LOVETT'S Food Stores
Operated by the
WINN & LOVETT GROCERY CO.
General Offices: Jacksonville


Headquarters for


PASTURE

IRRIGATION

Systems and Supplies


DAIRY NEWS DIGEST


Members of the Dairy Industry throughout the State are invited to please
send to the "Florida Dairy News" all news about dairies, dairying and the
good people who devote their time, talents and money to this great industry.
-The Editor.


FIRST CALF ARRIVES IN
TRI-COUNTY ARTIFICIAL
BREEDING PROGRAM
A big to-do was made over the fine
heifer calf born recently on Hillcrest
Ranch, the Jersey farm of Ben Waring,
F.D.I.A. member, Madison, Florida, be-
cause it was the first calf dropped in the
artificial breeding program of the Geor-
gia-Florida Breeding Association. Brooks
and Lowndes County in South Georgia
and Madison County in Florida make up
the Association. Mr. Waring is a direc-
tor of the organization.
Beginning operation June 1, 1951, ap-
proximately 1000 cows will have been
bred during its first year. The value of
the work of such an association is in-
estimable. The end result will be the
improvement of dairy and beef cattle
and the elimination of the necessity of
a farmer with a small herd to purchase
an expensive bull. The joining fee is
50 cents per cow and the service charge,
$7.00 for each cow bred. Only the north-
ern part of Madison County can partici-
pate under present operational limitations
but the Association is making sound and
rapid progress.

Testing Of Cattle

Vital To Health
In a recent interview Dr. C. L. Camp-
bell, Director of Brucellosis and Tuber-
culosis for the State Live Stock Sanitary
Board, emphasized the importance of
testing cattle for these diseases and the
risks to humans consuming the products.
Obviously families owning cows whose
milk is being used without pasteuriza-
tion are most susceptible if the cows are
diseased because inspection of beef under
competent supervision and processing of
milk under rigid local or county ordi-
nances removes all but a negligible risk
to the consumer.
While the percentage of brucellosis
cases compared with the number of cat-
tle tested has increased, the risk to a hu-
man occurs only when he eats uninspected
meat. The incidence of tuberculosis has
greatly decreased and this is due in a
great part to the cooperation of all agen-
cies working for early detection and
proper treatment. Pasteurization and
proper testing can further improve the
situation.


SHORT COURSE FOR MILK LAB-
ORATORY TECHNICIANS
ON SCHEDULE
At the same time that the Annual
Meeting of the Florida Dairy Industry
Association is in session in Miami, a
valuable short course for Milk Laboratory
Technicians and State Board of Health
employees will be in progress in Gaines-
ville.
The April-May issue of the Dairy
News gave an outline of the complete
week's program, June 9-13, which is
sponsored jointly by the University of
Florida and the F.D.I.A. Plant Commit-
tee. Hugh Butner of the State Board of
Health and Professor Walter Krienke of
the University of Florida Dairy Depart-
ment have arranged a comprehensive se-
ries of lectures, demonstrations and lab-
oratory practice along with discussions
which will be extremely valuable.


Dinsmore Maxmost Gerda at Quail
Roost. In the picture, left to right: W.
W. Fitzpatrick, Mgr. Quail Roost Farm,
the purchaser of "Gerda;" W. Clark
Fleming, Mgr. of Bayville Farm, con-
tending bidder; V. C. Johnson, Dins-
more Farms; Charles F. Johnson, Dins-
more Farms.

DINSMORE COW TOPS
GUERNSEY SALE IN S. C.
For the second time in 4 years a cow
from Dinsmore Farm has topped the
Guernsey sale at Quail Roost Farm in
Durham, S. C. Dinsmore Maxmost Ger-
da, 1021517, a five year old cow, sold
for $4,000 in a sale which averaged $1,-
042.64 for 51 head.


24 FLORIDA DAIRY NEWS



















































Chocolate Ice Cream
(Continued from page 10)
sugar content above 17 per cent will tend
to decrease the whipping ability of the
mix.
(2) Homogenizing pressure too high:
because of the greater tendency for the
fat in some chocolate mixes to clump ex-
cessively, sometimes the mistake is made
of homogenizing the chocolate mix at the
same pressure as the vanilla mix. Usual-
ly reduced pressure on the first stage is
recommended for the chocolate mix, par-
ticularly if the mix shows a tendency to
be abnormally viscous.
(3) High acid cocoa: Viscosity is
usually high due to unneutralized acids
normally present in cocoa, especially in
American processed cocoa. Alkali used in
the Dutch process tends to give lower vis-
cosity mixes because of the neutralizing
action of the alkali.
(4) High acid mix: The chocolate mix
sometimes serves as an outlet for return-
ed dairy products. This practice some-


times results in high mix acidity. Because
it is not always possible to titrate choco-
late mix, some manufacturers have adopt-
ed as standard practice the addition of
sodium bicarbonate (baking soda) at the
rate of 1 pound per 1000 pounds of mix,
thus insuring a substantial reduction of
developed acidity.

(5) Egg yolk powder and emulsifiers:
Slow whipping can be improved by the
addition of as much as one-half percent
of egg yolk powder or up to one per cent
frozen whole yolk. The difficulty of slow
whipping also may be improved by the
use of certain emulsifiers.
Among consumers, chocolate ice cream
is gaining a better reputation. Over-
flavoring and the use of inferior grades
of chocolate flavoring materials is still
too prevalent and is responsible to some
extent for the failure of chocolate ice
cream sales to soar. It appears that the
present trend is in the direction of a mild-
er chocolate flavor in which less flavor-
ing of a higher quality is being used.


0 hfICALS 0

Need Help with a
SANITATION
PROBLEM?
A Diversey D-Man is ready, will-
ing, and better able to serve you.
Call him when you need help
with any sanitation problem.
His services are at your disposal
at all times, at no charge. Call
today.
THE DIVERSE CORPORATION
J. P. Boyce J. E. Orris
519 E. Giddens 200 N. W. 129th St.
Tampa, Florida Miami 38, Florida
E. E. Fulton J. Wrenshall
P. O. Box 374 3207 Riverside Ave
Jacksonville 1, Fla. Jacksonville, Florida



ADVERTISE IN THE

FLORIDA DAIRY NEWS







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FOR JUNE, 1952 25








Florida Dairy Industry Ass'n
ALLIED TRADES MEMBERS
Special Advertising Section


ADAMS PACKING ASSN., INC.
Citrus Pulp. Citrus Meal, Citrus Molasses
Jim Coates, Sales Mgr., By-Products Div.
Auburndale, Fla. Phone 8-7061

AMICA-BURNETT CHEM. &
SUPPLY CO.
Dairy Equipment and Supplies
Carl B. Caudill-Phone 4-5606
P. O. Box 2328, Jacksonville, Fla.

CHARLES DENNERY, INC.
he Cream Coating, Fruits and Flavors
Ira Stonc-H-olel liviera Plaza
Miami Beach, Fla.

DIAMOND ALKALI COMPANY
Dairy Cleaner & Alkali
Florida Distributors:
Miller Machinery & Supply, Jax.
Industrial Chem. & Supply Co.,
Tampa

GENERAL MILLS, INC.
Dairy Equipment and Supplies
John W. Manning, Phone 9-4586

1601 Congress Bldg. Miami


GULF PAPER COMPANY, INC.
Ice Cream (Linerless) Cartons, Butter Cartonw
J. H. McVoy

50 E. Magnolia St., Pensacola, Fla.

DOUGLAS J. HEADFORD
FLA. REPRESENTATIVE
Green Spot Orangeade Concentrate
Krim-Ko Chocolate Flavorings
616 Jessamine Ave. Phone 4356
Daytona Beach, Fla.

INTERNATIONAL PAPER CO.
Single Service Division
Purepak Milk Containers
W. M. Scott
134 Peachtree St., Atlanta 3, Ga.

JIM JENNINGS,
MFRS. REPRESENTATIVE
Morning Glory Milk Powder
CAMICIDE INSECT SPRAY
"Eze" Orange Concentrate
Route 9, Box 356, Jacksonville, Fla.

JIFFY MANUFACTURING CO.
Insulated Bags and Liners
Southern Representative-William Romaine

Box 5463, 5 Pts. Sta., Columbia, S. C.

ROBERT A. JOHNSTON CO.
Dairy Chocolate & Cocoa Products
J. L. Hammons Ph. Dearborn 2811
507 Nelson Ferry Rd., Decatur, Ga.


PATRONIZE
FLORIDA DAIRY NEWS
ADVERTISERS


Salvatore


Appointment


Is Announced

Juice Industries, Inc. of Dunedin,
Florida has announced the appointment
of Ed Salvatore as special sales represen-
tative for their new
fresh orange concen-
trate product
"Orange M" which
has been developed
for mixing with low-
fat fluid milk.
Ed has been an ac-
tive member of the
Florida Dairy Indus-
ED SALVATORE try Association, "Al-
lied Trades" divis-
ion, for many years and is a past presi-
dent of the "Alligator Club".


Classified Advertising


FOR SALE: In good condition and reasonable
prices. Six mould stainless steel brime tank,
complete with all accessories for making novelties,
one five gallon Taylor freezer-forty gallon hard-
ening box, complete with compressor; one five
gallon Taylor freezer without compressor; one two
and one-half gallon Mills freezer with sixty gallon
hardening box and compressor and one 120 gallon
Nelson hardening box with compressor. J. O.
Gay. 116 North Court St., Starke, Fla. Phone 285.
HELP WANTED: Experienced herdsman and
dairy worker for small herd of Guernsey cattle.
House furnished. Keith Simons, Manager, Pinellas
County Home, Largo, Fla.
"ATTENTION DAIRYMEN"
I handle the best young Tennessee Cows and
heifers to be found. A fine selection on hand at
all t:mzs.
I deliver top cows all over Florida.
W. C. TINSLEY, JR.
Box 93 Lafayette, Alabama Phone 6431
EMPLOYMENT WANTED in any phase of the
Dairy Industry in the South. Age, 25; single,
draft exempt. Graduate University of Connecti-
cut with n.S. degree in Agri., Dairy Manufactur-
ing major; Member winning 11)47 Judging Team
in D.I.S.A. contest; N. Y. State Babcock license.
Experienced plant superintendent. Presently em-
ployed in New York Dairy. References. Reply
to Box W, Florida Dairy News, 220 Newnan St.,
Jax.
EXPERIENCED PLANT SUPERINTENDENT
and production manager in the ice cream in-
dustry wishes Florida position. Is physically ca-
pable and available immediately. Write: T, E.
Murphy, 27 Bates Road, Milton, Mass.
MAN with 24 years experience in dairying would
like employment on dairy farm or in plant.
Family of 6 children might provide added help in
running dairy farm. Write: John R. Repass,
Poolesville, Maryland.
EXPERIENCED ICE CREAM PLANT OPER-
ATOR wishes to locate in Florida. Can manage
personnel and understands ammonia refrigeration
system. Write Thomas E. Dunn, 11617 Somerset
Ave., Detroit, Michigan.
BE PROGRESSIVE THRU COOPERATION
Investigate the advantages of selling your feed
bags Thru;
THE DAIRY BAG COMPANY
Operated by the management of
THE MIAMI DAIRY EQUIPMENT EXCH.
769 N. W. 18th Terrace
Miami 36, Fla. Phone 2-7188
POSITION WANTED: As Plant Superintendent
or laboratory work. 20 years experience in
plant handling 200.000 lbs. a (lay Evaporated
Milk and Dry Milk. At present employed in
Wisconsin. Doctor advises warmer climate. Best
of references. lRpuly to Fla. Dairy News, Box Y.
Dranwr FD-6


Florida Dairy Industry Ass'n
ALLIED TRADES MEMBERS
Special Advertising Section


KIECKHEFER CONTAINER CO.,
Pure-Pak Paper Milk Bottles
R. J. Evans-Ml. A. Knowles
4700 Pearl St., Jacksonville, Fla.

KLENZADE PRODUCTS, INC.
Chemicals for Dairy and Food Plant
Sanitation H. B. Ahlefeldl

Union Term'l Whse., Jacksonville, Fla.


S. H. MAHONEY EXTRACT CO.
Vanilla Products
D. C. Mulligan, Florida Representative
221 E. Cullerton Rd., Chicago 16, Ill.


NATIONAL PECTIN PRODUCTS CO.
Ice Cream Stabilizers & Emulsifiers.
Pectin Slabili/ers for ices, sherberts &: fruits.
J. C. Head, Phone Norfolk, Va. 2-8385
RFD No. 1, Box 48, Bayside, Va.

OWENS-ILLINOIS GLASS CO.
DIraglas Milk Botlltrs
C. W. Parmalcc C. N. Comstock
1102 Barnett Bldg., Jax. 2, Fla.
Phone 6-8868


PAUL-LEWIS LABORATORIES, INC.
Lactivane-For the Prevention of oxidized flavor
in bottled milk, ice cream, storage cream
Also Rennet Extract-Sir Sirloin, Inc.
765 N. W. 54th St., Miami 37, Fla.

RIVERSIDE MANUFACTURING CO.
MOULTRIE, GA.
Masterbilt Uniforms
James M. Stewart Phone 3-3287
306 Lakeview Ave., Apt. 406, Orlando

SCHAEFER INC.
Ice Cream Cabinets, Frozen Food Cabinets
W. G. Wright Phone 4201

333 Harbor Drive, Venice, Fla.


STANDARD CAP & SEAL CORP.
Tamper Proof Scals-Fklexible Vacuum Packages
Iiner Materials
Larry Hodge
1121 duPont Bldg., Miami, Fla.

THATCHER GLASS MFG. CO., INC.
Glass Milk Containers
W. T. LOVE, Florida Representative
3126 Westfield Rd.-Charlotte 7,N.C.

UNIVERSAL MILKING MACHINE
DIVISION
Pail-less (Pipe line) Milking Machines
R. D. Archer-Factory Rep.-Ph. 84-7467
1100 N.E. 134 St., No. Miami, Fla.



Advertise!

In The Dairy News


26 FLORIDA DAIRY NEWS















N'K_ anco salutes the fast-growing

Florida Dairy Industry on the occasion of the
annual convention of the

Florida Dairy Industry Association
June 11-13

Miami, Florida



June is Dairy Month-We are cooperating










AMERICAN CAN COMPANY
TA M PA
ff ili Manufacitrer of metal and fibre containers for the Dairy Industry.


". __ ?jt *








WHAT IS YOUR FEED COST PER GALLON OF MILK?

WHAT IS YOUR FEED COST PER GALLON OF MILK?


More and more Florida dairymen are realizing that more attention must be
given to feed cost per gallon of milk, rather than the cost per bag of feed. Low feed
cost per gallon of milk requires sound planning and sound feeding based on a com-
plete program-a program that reduces "cow-turnover"
in the herd and achieves the greatest possible milk
production per cow. Naturally such a program re-
:luires close attention to herd replacements, care of the
dIrv cow, and a sound pasture and roughage program.
These coupled with SECURITY DAIRY FEED mean E
low feed cost per gallon of milk. I




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