Title: Florida dairy news
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Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00082035/00005
 Material Information
Title: Florida dairy news
Series Title: Florida dairy news.
Physical Description: 12 v. : illus. ; 30 cm.
Language: English
Creator: Florida Dairy Industry Association
Publisher: Cody Publications for Florida Dairy Industry Association.
Place of Publication: Kissimmee Fla
Publication Date: August 1951
Frequency: bimonthly
regular
 Subjects
Subject: Dairying -- Periodicals   ( lcsh )
Cattle   ( lcsh )
Milk   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: v. 1-12, no. 1; Nov. 1950-Spring, 1962.
 Record Information
Bibliographic ID: UF00082035
Volume ID: VID00005
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01386090
issn - 0426-5696

Full Text



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Less Labor Milks More Cows and Handles


More Milk-with the Flexible Model F



DE LAVAL COMBINE MILKER


INSTALLED IN A OR IN YOUR
SEPARATE MILKING ROOM... DAIRY BARN OR MILKING SHED
Milking 30-35 cows per hour per Dairymen are enthusiastic about the
operator is common practice in many wonderfully efficient results obtained
dairies using the De Laval Combine with the De Laval Combine Milker in-
Milker installed in a separate milking stalled in the barn or milking shed. One
room in connection with either a loose man milks 50 or more cows per hour.The
housing or stanchion-type barn. Stoop- teat cups are moved from cow to cow
ing, squatting, walking from cow to and the milk is conveyed through
can and carrying milk are eliminated, sanitary pipe to the milk room.


Ron Directly into Cons...
Most Combine users have
installations which auto-
matically filter the milk
and fill the 40 qt. cans in
the adjacent milk house.
Carrying and pouring
are eliminated.


Aerate, Cool and Can...
In some sections, such as
California, the installa-
tion is arranged to filter
and convey the milk and
discharge it over a sur-
face cooler, thence into
the 40 qt. cans.


Discharge into Farm Tank
The De Laval Combine
discharges the milk into
the refrigerated farm
tank, from which it is
either "canned off" or
pumped directly into the
milk tank truck.


*----*-*--
rllllll 1=1llll1 = 1.nI
The Do Laval Separator Co., Dept. N. 27.
165 Broadway, Nw York 6, N.Y.
Please send me complete information on:
The De Laval Model F Combine Milker I
THE DE LAVAL SEPARATOR COMPANY Name .................................
165 Broadway' New York 6, N.Y. Sr A Town
165 Broadway, New York 6, N. Y. sp l fawr Town ...................................
427 Randolph St, Chicago 6, III. F
1 Beale St., San Francisco 5, Calif. RF.D ................. State............
2 FLORIDA DAIRY NEWSmm
2 FLORIDA DAIRY NEWS


LETTERS





Editor, Florida Dairy News:
"I like your magazine, Florida Dairy News.
You not only publish a great deal of excel-
lent information, but you also have a way of
arranging a magazine in a lively and attrac-
tive fashion."
Sincerely )ours.
J. WAYNE REITZ,
Provost for Agriculture
University of Florida,
Gainesville.

Editor Of The Dairy News:
"We wish to compliment you on the
FLORIDA DAIRY NEWS and will be glad to
furnish releases from time to time about
the activities of the Florida Jersey Cattle
Club."
F. E. BAETZMAN, Secretary
Florida Jersey Cattle Club
Editor Of The Dairy News:
"We are in receipt of the first issue ot
your publication and we will appreciate it
very much if you will place this Library on
your mailing list to receive it regularly as
published."
LIBRARIAN, Agricultural Experiment
Station, University of Florida

Editor Of The Dairy News:
"Congratulations to you and members
of the Florida Dairy Industry Association
on the first issue of FLORIDA DAIRY NEWS.
May this publication like the Dairy Organ
ization continue to grow in all good aspects."
Sincerely yours,
FLORIDA ASSOCIATION FUTURE
FARMERS OF AMERICA

Editor Of The Dairy News:
"I think that putting out the FLORIDA
DAIRY NEWS is one of the best things out
Association has ever undertaken and I
want to compliment you and the commit-
tee who are responsible for it."
SAM SOLOMON, SR.

THE FOLLOWING paragraph appeared in the
"Dairy Record", St. Paul, Minnesota, is-
sue of July 4th, editorial column:
"Here and there in the dairy industry
is to be found an association secretary or
a plant operator who fancies himself as
a publicist. Amateurs! For real ability
to grab the headlines, our vote goes to
Mr. E. T. (Andy) Lay, Executive Director
of the Florida Dairy Industry Association.
for his ability to crash the headlines in
behalf of the Annual Meeting of that or-
ganization and June Dairy Month."
THE BEST measure of a man's mentality is
the importance of the things he will
argue about.










EDITORIAL


S


Words of Wisdom from Pennsylvania

THE PRESIDENT of the Pennsylvania Milk Dealers Association recently
pointed his finger beyond the State of Pennsylvania when he issued the
following warning to members of that organization with regard to "Pub-
lic Relations".
"Public relations is not a job to be left to 'George' nor to a Com-
nittee of 'Georges'! Every member of the milk industry must get into
line. One soldier out of step spoils a military parade; one dairy company
out of step hurts the entire industry.
"Democracy brings with it free enterprise and this means competi-
tion among companies. New business is essential if any company wants to
keep moving but when new business is obtained by indiscreet methods
that is a different matter.
"When one company steps out of line in its business methods it
doesn't only reflect on the company but on the industry as a whole. When
we see a drunken sailor we are inclined to say that the entire Navy is a
bunch of drunks; when the public hears of a dairy company that has erred
in its behavior it is inclined to class the entire industry the same way.
"At the present time we are involved in a serious situation in the
Legislature with the press and public clamoring for action just because
a few companies are out of line. Perhaps their actions were justified in
their own minds-and they probably were-but when the results reflect
on everyone to the point where the roof could cave in, it is time to sit
back and do a little thinking.
"Dairying is a great industry. We can keep it that way if we all re-
member that public relations is everybody's business-not just the work
of a committee, an Executive Secretary or a Director."


The Farmer's Viewpoint

THE FOLLOWING letter from a Florida farmer so well expresses what the
Florida Dairy News believes to be the view of Florida's 1200 Dairy
Farmers and thousands of other farmers whose interests are related to
Dairy Farming, we feel it should be quoted here:
"In my opinion, recent attacks on the milk industry are not local
in nature but are indicative of general resistance against rising costs of all
commodities. These attacks ignore the fact that food prices have gone
up less than most other items and that the price of milk has risen less than
any other major food item. They also ignore or are not aware of the
fact that an hour's work today buys more food than ever before.
"The Florida Milk Commission (which has also been criticized)
has been a great instrument of good for both consumer and producer.
It's stabilizing influence has assured the consumer of steady dependable
supplies of wholesome locally produced milk. The producers margin
has been small but consistent and he has been protected from the fluc-
tuations of price, inherent in unstable markets.
"Farmers are now a minority group, constituting only eighteen
percent of the nation's population. Present city dwellers are far re-
moved from the farm and do not understand its problems. They have
their worries and are looking for a goat to blame for their troubles.

FOR


5'5'

















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A U


VOL. 1


NO. 5


AUGUST, 1951
(Bi-Monthly)


THE
FLORIDA DAIRY NEWS
E. T. LAY, Editor
AL CODY, Business Manager
CODY PUBLICATIONS, INC.
General Advertising Representatives
Official Publication of


THEO DATSON, President
E. T. LAY, Executive Director
Florida Guernsey Cattle Club
JOHN SERGEANT, President
Florida Association
of Milk Sanitarians
LEWIS T. SMITH, President
Florida Dairy News
Advisory Board
WILMER BASSETT, Chairman
THEO DATSON
FRANK B. DOUB
DR. E. L. FOUTS
F. W. DECKLAR
JOHN SERGEANT
LEWIS T. SMITH
Florida Dairy Industry Associa-
tion Directors
Producers
FRANK B. DOUB, Jacksonville
VERNON GRAVES, Limona
C. RAY JOHNSON, St. Petersburg
GEORGE F. JOHNSON, West Palm Beach
LASKEY FOSTER, Contonment
Producer-Distributors
WILMER BASSETT, Monticello
FREEMAN HALES, Opa Locka
HERMAN BURNETT, Bradenton
J. N. MCARTHUR, Miami
H. CODY SKINNER, Jacksonville
Distributors
THEO DATSON, Orlando
L. S. ROBINSON, Jacksonville
GORDON NIELSEN, West Palm Beach
W. J. BARRITT, JR., Tampa
A. E. (JACK) JOHNSON, Jacksonville
Additional Directors
O. L. BOBO, President "Alligator Club'
Jacksonville
SAM SOLOMON, SR., Honorary Director
Quincy
THE FLORIDA DAIRY NEWS is published bi-
monthly by Cody Publications, Inc., at 10
Verona Street, Kissimmee, Florida, for
Florida Dairy Industry Association, 220
Newnan Street, Jacksonville, Florida. Sub-
scription price of $1.00 per year included in
dues for membership in the association.
Application for second class entry at the Post
Office in Kissimmee, Fla., is pending.
Business office at 10 Verona Street, Kissim-
mee, Florida. Editorial office 220 Newnan
Street, Jacksonville. POSTMASTER: Please send
copies returned under label 3570 to 220
Newnan Street, Jacksonville1

GUST, 1951 3
































J. P. BOYCE
519 E. Giddens, Tampa, Florida
E. E. FULTON
P. O. Box 374, Jacksonville 1, Florida
J. E. ORRIS
200 N.W. 129th Street, Miami 38, Florida



ROSS REYNOLDS
& SON
Dealer in Dairy Cattle
Barns located on Highway 92, east of
PLANT CITY, FLA. Phone 61-248
(Also, Carrollton, Ill., Phone 42-F5)



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Many who attack the farmers are uninformed and not willing to devote
the good hard study to a situation that would enable them to develop
fair attitudes.
"The average American citizen, regardless of his city or farm back-
ground, is fair and wants to be honest with his fellow man. Farmers are
an inarticulate group and have not told their story. It is high time that
they develop spokesmen. It is only necessary that they tell the truth but
it must be repeated time and time again. The general public does not
know that this 18% of the nation's population only received 6% of the
national income during 1950 and that farm operator's income fell 27%
between 1947 and 1950 while the national income increased 16%.
"Agriculture is increasingly being made the victim of a biased and un-
informed attack by a well fed majority group who are getting more food
for an hour's work than ever before. The remedy is for the farmer to
tell the honest facts again and again until even the unwilling is forced
to understand the truth."

The Principles of America
THROUGHOUT OUR history, Americans have believed that every person
has certain rights and duties and responsibilities. Those things that
people believe are called principles.
The Principles of America are these:


1. Each Person is of Importance and
Value as an Individual.
This is the cornerstone.... the founda-
tion of all our other beliefs in a per-
son's right to live his own life, to speak
for himself, to choose and change his
leaders.
From it comes our hatred of those
"isms" under which the individual
has no value or importance as a per-
son, but is only one of the many un-
important people who have to live
the way their leaders tell them to.
Coming directly from that first principle
are two other principles that are also
part of the foundation of Americanism.

2. We Believe that All Men should Sn-
joy Personal Freedom.

2. We Belive that All Men should En-
Equal.
It is worth noting that the Declaration
of Independence expressed the belief
that "all men are created equal". It
did not state or imply a belief that men
develop equally or have equal ability,
or that they should ever be forced to
an exact equality of thought, speech
or material possessions.
That would be equality without free-
dorm. Americans have always believed
the two should go together.
From the days of the Declaration of In-
dependence and the writing of the Con-
stitution, Americans' have known that
even though Life, Liberty, and other un-
alienable rights are granted to man by his
Creator, they require some protection by
man, himself.
So, in our Constitution, and in other
laws of our land, there are set down


principles to protect the rights and
freedoms and equality of individuals.
And these principles play an impor-
tant part in keeping America a good
place in which to live.
4. The Right to Freedom of Speech.
This includes freedom of the presi.
of radio, of motion pictures, of ever-
means by which man may express his
thoughts on any subject.
5. The Right to Freedom of Assembly.
As we believe in the right of individual
action, so we believe that individuals
should be free to act together for the
benefit of all. This IS Democracy.
6. The Right to Freedom of Worship.
(Continued on page I9)


4 FLORIDA DAIRY NEWS










New McArthur Dairy Plant is




One of the Nation's Finest


THE FLORIDA Dairy Industry can justly be
proud of Miami's and Florida's newest
Dairy Plant recently completed by the
McArthur Jersey Farm Dairy which was
officially opened for operation and public
inspection June 3rd.
Florida now has attained a top na-
tional standing in the production of high
quality milk with nothing produced
under Grade "A".
With the completion in a comparatively
recent period of a
number of new and
modernized plants,
Florida also averages
with the best in
Dairy Plants and
Plant Equipment.
Such development
is indicative of the
Florida Dairy In-
MCARTHUR ldustry's determina-
tion and efforts to
keep pace with the rapid growth and pro-
gress which is evident throughout the
State.
The completion of the new McArthur
Dairy plant is the continuation of an
Horatio Alger story that started in 1930
by a man who had taught young people
to be successful tillers of soil, poultry
raisers and dairy workers. And since the
setting for the story is Florida, it will
raise a few eyebrows for this is not con-
sidered THE dairy state.
Nor will Wisconsin dairy people, or
anyone else, be able to deny that the new
McArthur plant is one of the most beau-
tiful in the nation and one of the most
modern, up-to-date buildings in the en-
tire area. Complete with dairy bar, it is
spacious, convenient, well planned and
another step forward in south Florida
architecture.
The story behind the erection of this
new building is McArthur Dairies. The
story behind McArthur Dairies is James
N. McArthur.
Born at Preston in the cotton belt of
Mississippi Oct. 13, 1892, James Neville
McArthur started his industrious life pick-
ing cotton on his father's large planta-
tion. There was a big family of the Mc-
Arthurs and plenty of work for all the
youngsters.
The south was experiencing a revival
of farming and industry that followed
the trying Reconstruction days. Dixie
had suffered the miseries but had begun


Public Relations:

Newspapers Hail New Miami Plant

MIAMI NEWS stories hailed the opening of the new McArthur Dairy plant as
important to Miami and the State of Florida for a number of reasons. It
marks new strides in commercial building construction; it indicates a willing-
ness for improvements in handling food products: it will focus attention on
Miami and Florida as the site of the largest Dairy Farm in the nation.
Commenting on the new plant as viewed by numerous visitors on the
opening date, the Miami press pointed out that although the plant was not
fully equipped for complete operation in milk processing and ice cream
manufacturing, it was obvious that the latest and most sanitary methods for
processing of delicate food products had been provided.
The tour of inspection was described as follows:
"On entering the building and parking area, first glance will reveal
something ultra-modern in design. A receptionist is stationed immediately
inside the office to the administration building. To the left, or through
another entrance, is the soda bar where sandwiches, milk shakes and
sodas will be served. This room is circular as are the booths.
"The equipment is stainless steel in refrigerated compartments. Over-
head is an observation balcony. Adjoining the bar is a self-serve room for
ice cream and other dairy products.
"This room also serves as an observation room where visitors can see the
operations in the plant such as bottling and other processing measures.
The plant itself is large, airy, immaculate with huge storage tanks of 3,ooo
gallon capacity. These, too, are stainless steel inside.
"There are hoists operated such as those in gas stations for lifting cars
These hoists lift large tanks from which the milk is transferred to bottling
machines.
"Another machine forms the cartons in which some milk is delivered.
This machine does everything but talk. The cartons are received packed
flat. Stacked into the machine, it spreads and forms them. As they are
automatically sped through various compartments it shapes them, waxes.
fills and seals them.
"The back walls of this room are of aluminum panels making it neat
and easy to get at pipes and machinery back of the walls. Other walls are
Df white tile with glass block partitions. Off this large area is the ice cream
making department where packaging also is completed before the cream is
moved into refrigerated storage rooms.
"The bottle washer is a large contraption that takes the bottles through
nine different operations before the bottles are refilled. They first are pre-
rinsed at 75 degrees F. From there they are submerged in a soap solution at
150 degrees and pressure-soaked at 120 degrees.
"They get an alkali treatment, a removal rinse at 75 degrees, a cold
rinse, chlorinated rinse and from the tirie the bottle is placed into the washer
it is not again touched by hand until filled and ready for delivery or storage.
"There are machines with which the company will manufacture its own
ice to pack the milk in trucks for delivery; the spotlessly white engine room
will also have standby equipment for manufacture of power in case of
severe storms.
"Loading of trucks will be done by electric conveyors. The company
maintains its own garage and there is a five-acre lot at the rear of the plant."
The first 1,ooo ladies who entered the building on the opening date were
presented with orchids. Refreshments were served to all visitors and souvenirs
were provided for children.


FOR AUGUST, 1951 5






a forward march after the war period.
McArthur marched too, forward. He
got his preparatory schooling at South
Mississippi college in Hattiesburg and
at Chamberlain Hunt academy. He
then entered Mississippi State college,
specializing in agriculture and received a
B. S. Degree in 1916.
With the outbreak of war in 1917
McArthur joined the service and became
physical director at Camp Wheeler,
Macon, Ga., and later served in the same
capacity at Fort Barancas, Pensacola, Fla.
After retirement from government ser-
vice in 1919 he took a position at Madi-
son high school as director of vocational
education. Never one to waste a minute
McArthur also took a special course at
University of Florida to gain a degree of
bachelor of science and education.
In 1922 Dade county's fast growing
educational system was attracting top tal-
ent from all over the state and outside its
boundaries. Miami Edison was then
known as Dade County Agricultural high
school and McArthur came here as prin-
cipal.
The school had a large farm at N.W.
i7th Ave. and 96th St. and McArthur was
in charge of the farm course which in-
cluded poultry raising, care of live stock
and crops. The live stock phase of the
course contained a model dairy. This
interested McArthur
most. Just eight
years later, in 1930,
McArthur started his
own dairy, with 20
cows.




SISSON
21 years later, the
soft spoken, genial
McArthur there w
open the doors of
one of the finest
DAVIS dairy plants in the
nation. He was personally on hand to
greet early customers, old friends and
well wishers as boss-
man of the nation's
largest Dairy Farm.
McArthur Dairy
Farms are comprised
of 3,600o acres over





PLANT
which graze 3,200oo
cattle. He's proud
of his Jerseys and in
recent years has star-
ted raising his own
SCHAUFELE cattle. Until now he


Imposing indeed is the new plant of McArthur jersey Farm Dairy, Inc., recently
opened in Miami.


has bought them in Alabama, Mississippi
and Georgia.
The productive span of the purchased
cattle is three or four years. The reasons
it is so short is because they have little
good grazing and they are not able to
stand the heat, and they're older cows.
Today the four McArthur farms have
400 young calves which are expected to
have more years of production and will
be accustomed to the Florida sun. But
the cattle on McArthur farms have been
top producers both in quantity and qual-
ity of milk.
The Dade County Health Department
rates McArthur milk and dairy products
as some of the best produced anywhere.
Such recommendations and marks of
success have not resulted from a practice
of just getting by. McArthur, first of all,


liked what he started out to do, became
successful in the cattle and dairy business.
He also realized at the outset that quality
has no substitutes.
His formula for winning friends was
not born from reading Dale Carnegie...
it's his own personality. Some of his em-
ployees have been with him for nearly
20 years. They are people who also like
the dairy business and "Mr. Mac."
The opening of the new McArthur
plant serves as confidence in, and testi-
mony to, a man who had ambition,
backed up by sweat and hard work.
Sharing the responsibility with Mc-
Arthur for the smooth operation of the
firm are T. L. Plant, general sales mana-
ger, George Schaufele, secretary-treasurer,
J. L. Davis, assistant superintendent, and
F. S. Sisson, plant superintendent.


Compensation Insurance Up

$20,000 for Dairy Industry


FLORIDA INSURANCE Commissioner J. Edwin
Larson announced June 18 that because
of increased benefits adopted to this law
by the 1951 State Legislature, it is neces-
sary for him to approve a 15 percent in-
crease in Florida Workmen's Compen-
sation Insurance rates. The increase is
effective July 1, 1951 on all new, renewal
and outstanding business, is in addition
to a 5.6 percent increase already approved
prior to amendment of the law in June.
The National Insurance rate bureau
had requested an increase of 16.8 percent,
which the Commissioner denied.
The 5.6 percent average increase was
allowed because of an upward trend in
Florida accident losses. The additional
15 percent increase was made necessary
because of amendments to the Florida law
passed by the 1951 legislature increasing
maximum weekly benefits from $22.00
to 35.oo00 and the maximum duration of


benefits for total disability from 350
weeks to 700 weeks.
The total added cost of these increases
to all Florida industry is estimated about
S1,50oo,ooo.o0 annually.
The Florida Dairy Industry, with an
annual payroll of over S8,ooo,ooo.oo, will
pay about S20,ooo increased insurance,
bringing the total annual cost of Work-
men's Compensation Insurance to the
Florida Dairy Industry to around $120,-
000.oo.
Agricultural employers and those hav-
ing less than three regular employees are
exempt from this law but may voluntarily
elect to carry Workmen's Compensation
Insurance.
The Workman's Compensation Law
provides benefits for loss of time to an
employee unable to work because of ac-
cident occurring while on duty. It also
provides medical and hospital benefits.


6 FLORIDA DAIRY NEWS







THE FLORIDA GUERNSEY CATTLE


Announces
THE FIRST EAST COAST SALE
at Boutwell's Dairy,

Lake Worth, Fla., Wednesday, November 7,1951
at 12:30 P.M.
Cattle Conisgned by Outstanding Breeders of North and South Carolina, Georgia and Florida


10 Bulls of Breeding Age
15 Cows


10 Bred Heifers
5 Open Heifers


All dairymen are' invited to see the cattle and participate in the Sale as it affords an opportunity for
breeders to purchase foundation stock for their herds.

Florida State Sale, Fair Grounds, Largo on Friday, November 9,1951 at 1:00 P.M.
Catalogs will be available prior to Sale time by writing J. H. Logan, Secretary-Treasurer,
Florida Guernsey Cattle Club, Largo



DIVC THE GREATEST MONEY-SAVING
DELIVERY TRUCKS ANY
DIVCO DAIRYMAN CAN OWN

Now, 8 DAIRY MODELS-Each Engineered to Fit SPECIFIC TYPES of ROUTES
P ll"'"7


General Mills
2 RIVERSIDE DRIVE 77 W. LIVINGSTON ST. 7275 N. W. 7TH AVENUE 711 W. CASS STREET
JACKSONVILLE, FLORIDA ORLANDO, FLORIDA MIAMI, FLORIDA TAMPA, FLORIDA


FOR AUGUST, 1951 7


CLUB
















Above is our barn and some of our cattle as seen from Highway 92 a quarter mile east of Plant City.
OFFERING ALL KINDS OF DAIRY CATTLE
AT OUR BARN NEAR PLANT CITY
Before buying your dairy cattle, see our selection at Plant City-springer cows
and heifers, Holsteins, Guernseys, Jerseys and Ayrshires-grade or registered.
We are in a position to furnish a limited number of registered Canadian
Ayrshire springers. Telephone for appointment.


ROSS
RFD 2-Telephone 42-F5
CARROLLTON, ILLINOI


REYNOLDS & SON
Ross Reynolds Te
S Lyndel Reynolds PL ANT (


lephone 6-1248
IITY, FLA.


"CHERRY-BURRELL"
Coolers
Pasteurizers
Ice Cream Machinery

601 East Church St., Jacksonville


"DE LAVAL"
Milkers
Separators
Clarifiers

127 N.E. 27th St., Miami


8 FLORIDA DAIRY NEWS


30 Years of Furnishing

DAIRY SUPPLIES & EQUIPMENT
ENGINEERED TO MEET YOUR PARTICULAR NEEDS
FOR MOST ECONOMICAL OPERATION


MILLER MACHINERY

and SUPPLY COMPANY

"LOUDEN" Barn Equipment


.tJ


J.lr JXJ.^J











DAIRY ASSOCIATION ACTIVITIES


Vocational Agriculture Teacher
Comments on FDIA Cooperation
APPRECIATION FOR the Florida Dairy In-
dustry Association's Dairy Cup for ac-
complishments in dairy projects is em-
braced in a letter received from an FFA
adviser by Secretary E. T. Lay.
"I wish to extend to you and the Flor-
ida Dairy Industry Association my heart-
felt thanks and appreciation for the Dairy
(up which you awarded to Arlen Wether-
ington, a member of my chapter, for his
accomplishments in dairying.
"Such thoughtfulness on your part is
one reason why young men like Arlen
are filled with the necessary inspiration
to become a success in their chosen field,
and more so in his life's work. As his
teacher, let me say in all truthfulness,
you make my work much easier.
"Thanks again for your (interest in
Future Farmer work. It is ayways highly
appreciated."

Directors Adopt Association
Objectives And Program
For the Coming Year

THE FLORIDA Dairy Industry Association
will have a fruitful year July '51 to July
'52, even if only a portion of the many
fine objectives charted at the first meet-
ing of the Board of Directors, July inth,
are accomplished.
General objectives adopted:
1. Promotion among the membership
and the entire Industry of a greater
realization and sense of "moral obliga-
tion" to our consumers and to the com-
munity for production of the highest
possible quality products at the lowest
reasonable prices consistent with good


business practices.
2. Promotion of increased effort to
control and prevent disease, among Flor-
ida Dairy Herds and secure all possible
aid to Dairymen toward this end.
3. Promotion of increased effort on
the part of all Dairymen to produce
more feed and better pastures and exer-
cise more efficiency and economy in
feeding practices and more adequate
control of milk production.
4. Arouse the entire Industry in
Florida to greater interest and action
in both individual, Community-wide and
Industry-wide "Public Relations" acti-
vities, emphasis to be placed on both
plant improvement and farm improve-
ment and beautification.
5. Continue with aggressive campaign
to secure the active interest and member-
ship in the Association of all Florida
Dairies and of Dairy Feed, Supplies and
Equipment Dealers.
6. Continue study and consideration
of establishing a Self-Insurance group
for Workmen's Compensation Insurance.
Principal Association events and acti-
vities adopted include the following: Re-
gular Directors' Meetings; Minimum of
one meeting annually of each Regular
Committee; Continuing of Official Pub-
lication, "The Florida Dairy News";
Joint Sponsorship with the University
of Florida and Florida Agricultural
Experiment Station of Herdsmen's Short
Course, Dairy Plant Operations Short
Course, Annual Dairy Field Days at
Gainesville and other appropriate areas.
Association Annual Meeting and Con-
vention; Participation in Tampa State
Fair; Participation in programs of 4-H
Clubs and F.F.A. in Dairy Training;
Participation in Annual Meetings of


Florida Public Health Assn. and Fla.
Assn. of Milk Sanitarians; Delegation to
National Conventions of Milk Industry
Foundation and International Assn. of
Ice Cream Mfrs.-Oct. 22-26, Detroit;
Hosts to Annual Conventions of Southern
Assn. of Ice Cream Manufacturers. Nov.
25-29, St. Petersburg, and International
Assn. of Milk Control Agencies, Nov.
15-17, Miami.
F.D.I.A. Directors Name
Standing Committees for New Year
A HINT Of the wide scope of service and
activities of the Florida Dairy Industry
Association for the current Association
year, which began July Ist, is indicated
in the following Standing Committees
adopted for the year by the Board of
Directors on July I th.
Committee Chairmen and members
are not yet announced.
The committees are as follows: Ad-
visory Members Committee; Allied
Trades Members Committee; Annual
Dairy Field Day Committee; Annual
Meeting Program Committee; Dairy
Economics Committee; Dairy Husbandry
Committee; Dairy Industry Committee,
State Chamber of Commerce Committee;
Dairy Standards, Regulations and In-
spections Committee; Executive Commit-
tee; Finance Committee; "Florida Dairy
News" Advisory Committee; Ladies'
Auxiliary" Committee; Legislative Com-
mittee; Milk and Ice Cream Plant Com-
mittee; Milk Production and Pasture De-
velopment Committee; Plant Cost and
Accounting Committee; Public Health
Committee; Public Relations Committee;
University of Florida Committee;
"Veterinary Members" Committee.
(More Association News, page 12)


Convention snapshots: President Vernon Graves Graves and Succassor Datson Dean Alf Nielsen presents special service
emblems Past President Cotton Paul substitute speaker for Foremost President, Paul Reinhold the Tarheel Humorist,
Edmund Harding, can play as well as speak-and how! President Henry McClanahan (right) presents the president's gavel to
President-Elect O. L. Bobo Random view of the audience.


FOR AUGUST, 1951 9




















Snapped at the convention: Triple exposure at the water show Full exposure Single exposure Red Slye, Foremost manager
of Charotte (right) and Bob Van Eopoel of Tampa, former president of the Florida Dairy Products Association, at the barn dance.
* Convention newlyweds--Alice Datson and husband the convention ghost Mr. and Mrs. Lewis Smith enjoy the party.


St. Petersburg Annual Convention Hailed as


One of Best in Dairy Association's History


COMMENTS HEARD among those who en-
joyed the 1951 Annual Meeting and
Convention of the Florida Dairy Industry
Association, leads us to the conclusion
that each year when memories of the
enjoyable events and renewed association
with friends experienced at the annual
meeting is fresh in mind, it seems that
that particular meeting was undoubtedly
the best.
The St. Petersburg attendance of over
3oo, the splendid and slightly shorter
program than former Annual Meetings,
the grand facilities of the Soreno Hotel,
the Sunset Country Club, beautiful
Tampa Bay, the beaches and all the
charms of Florida's "Sunshine City", St.
Petersburg...all worked together to make


an enjoyable and profitable meeting.
Although 300 usually tax the facilities
of the Convention Hotels, there are
always regrets that more of the Dairy
folks of Florida could not attend.
Those responsible for the program,
local arrangements and entertainment
were credited with doing a good-plus job.
Highlights of the Convention were the
Barn Dance and Annual Dinner evening
programs, in spite of the unusual interest
and attendance at all business sessions.
The three business sessions, held Wed-
nesday afternoon, Thursday morning and
Friday morning, were well attended, as
also were the luncheon sessions Thursday
and Friday.
State Senator Hank Baynard of St.


Petersburg in his welcoming address, to-
gether with Dick Werner of the Milk
Industry Foundation, Washington, D. C.,
sparked the Convention off on a serious
and fast pace from which there was no
let up until Wilmer Bassett led the
Convention in that wonderful closing
song, "God Bless America".
The Dairy Industry was viewed and
discussed from every angle Wednesday
afternoon when both national and Flori-
da authorities discussed supplies and
equipment, Laws and Regulations, Dairy
Extension Service, Milk Sanitation and
Inspection, Dairy Herd Disease Control,
and Milk Price Regulation.
Closing speakers at this session were
two of the outstanding members of the


I, ,- 1 :t^^ .. '-



Registration and welcoming shots: The Welcoming Committee, Vice President Datson, President Graves, and Sam Solomon *
Mr. and Mrs. George Boutwell register George Weill, New Orleans, registers B. R. Dugdale, secretary of the Wisconsin Mill:
Producers Association and Sam Solomon P. I. Higley of Indianapolis and C. W. Reaves, Florida extension dairyman. And
just below are more random snapshots taken in the Soreno lobby during the Florida Dairy Industry Association Conventio,.


10 FLORIDA DAIRY NEWS



















Mrs. C. Ray 7ohnson and Charles Landreth (left) co-chaiu-
man of convention arrangements, try the convention hats In
center panel, Vice Presidents Theo Datson and Wilmer Bassett
check over delegates tickets as they arrive for one of the busi-
ness sessions At right President Vernon Graves (left) and
Executive Secretary Andy Lay, talk over convention program
details.


Ed Volkwein and Dick Werner confer in the left panel, while
Mrs. Elsie Remsen, association secretary, listens in And in
the center the cameraman caught Dick Werner in the act...of
giving up! Right panel reveals a little game among the Graves,
Thomasons and Shirleys And just below, the barn dance and
water show drew the rapt attention of these groups snapped by
the Dairy News camera.


1951 Florida House of Representatives.
Representative Doyle Conner of Starke,
a past national F.F.A. President, im-
pressed the Convention as being capable,
sincere and ambitious to render a worth-
while public service.
Representative Farris Bryant of Ocala
and Speaker-Designate for the 1953
House of Representatives, was given a
standing ovation following his straight-
from-the-shoulder-address on today's State
and Federal Government in which he
expressed alarm at the lack of public
interest in honest government.
The Wednesday morning and noon
luncheon programs took the Convention
interest thermometer to the 9go mark in
that luncheon address by Col. Dick
Werner. The entire morning program,
however, was of continuous interest as
Tom Jones of Wyandotte Chemicals Cor-


portion discussed "Cleaning Efficiency";
B. R. Dugdale of Wisconsin discussed
how Wisconsin's 450 million dollar Dairy
Industry and the Wisconsin Junior Dairy
Association operate; P. I. Higley of
Indianapolis discussed artificial breeding
and Professor John Newton Baker of
Florida State University discussed "Public
Relations".
Recreation and Entertainment
THURSDAY AFTERNOON and evening were
devoted to golf, swimming, boating, sight-
seeing, Directors' reception and fellow-
ship hour and the Annual Banquet Pro-
gram.
O. L. Bobo, new President of the Alli-
gator Club, received the golf tournament
grand trophy. Miss Stephne Ambrose of
Jacksonville was crowned Florida Dairy
Month Queen.


Col. Ed Harding, the Tar-Heel
Humorist, stirred the packed Banquet
Hall group to side-splitting laughter and
tears with thirty minutes of the fastest
and funniest stories we have ever heard
assembled into one address... and,
strange to say, most every story empha-
sized some constructive thought.
Jack Dew, with his customary good
humor, had little difficulty in persuading
the crowd to sing.
The floor show and dancing finished
off a full evening's program.
Public Relations
Friday Morning Subject
FOLLOWING A breakfast session of the
Board of Directors, the Friday morning
Business Session, devoted entirely to the
subject of Public Relations, got under
way in the air-conditioned Lounge


Tom Lee receives committee chairman emblem from Dean Alf Nielsen Mr. and Mrs. Herman Burnett enjoy the banquet, of
which Herman was emcee Mr. and Mrs. Sergeant-At-Arms Jim Jennings Larry Hodge meets the Dairy Month Queen Mr.
and Mrs. Val Lee enjoy the entertainment Dick Werner, Milk Industry Foundation, greets Mr. Higley of Indianapolis.


lq7


-. r


FOR AUGUST, 1951 11


~






















At the ball: Stephne Ambrose, Jackvsonville, is crowned Florida Dairy Month Queen by State Chairman Brady Johnston The
Queen is presented a bouquet by the Pinellas County Queen Secretary Andy Lay, Mrs. Lay (right) and the Queen Winners
of the Golf Tournament and guess who!


Dining Room.
This session, led by Brady Johnston as
Chairman of the F.D.I.A. Public Rela-
tions Committee, was participated in by
Mrs. Julia Foster, Jacksonville Dairy








.5



DATSON ROBINSON

Council; Dolph Allison, Borden's; Dick
Werner, Milk Foundation; and John
Baker of Fla. State University.












BASSETT DOUB

Officers and Directors
Are Elected
OFFICERS AND directors elected at the
annual business meeting of the Florida
Dairy Industry Association were installed
along with new Allied Trades and
Ladies' Auxiliary officers at the closing
Friday luncheon by Dean Alf Nielsen.
Those elected as officers for the 1951-
52 association year, include:
Theo Datson, Datson Dairies, Inc.,
Orlando, president; Wilmer Bassett,
Bassett's Dairy, Monticello, first vice
president; Frank Doub, F. B. Doub
Dairy, Jacksonville, second vice presi-
dent; L. S. Robinson, Southern Dairies,
Inc., Jacksonville, treasurer; and E. T.
"Andy" Lay, Jacksonville, executive
director.
Producer directors include Vernon
Graves, Beach Park Dairy, Limona; C.

12 DAIRY NEWS


Ray Johnson, Johnson's Dairy, St. Peters-
burg; George F. Johnson, Johnson's
Dairy, West Palm Beach; Laskey Foster,


Foster Bros. Dairy, Cantonment; and
Vice President Doub.
(Continued on page 21)


ALLIED TRADES REPRESENTATIVES
REGISTERED AT 1951 F.D.I.A. CONVENTION
ST. PETERSBURG
Amica Burnett Chemical & Supply Co.....J. H. Page, Jr., Jim Jennings, Robert Slye
Anheuser-Busch, Inc......................................... John C. Wilder
Batavia Body Co..... ...................................... Perry Walley
Certified Products Co........................................ Jerome C. Ard
Creamery Buyers Assn .............. .......... ...............Terence Reilly
Creamery Pkge. Mfg. Co........................... Stan Brumley, Coates Bull, Jr.
Creamery Sales Co............................................. E. L. Turner
Crown Cork & Seal Co............................ Ralph Costa, Harry Hoover
Dairy Pak Inc..................................... Hugh Macaulay, Jack Strack
Chas. Dennery Inc.................................. .. ........... Geo. A. Weill
Diverse Corpn......... .......................... E. E. Futon, J. K. Bradford, Jr.
Excello Corpn............................. ............. ............. Joe Radke
W. L. Filbert, Inc................. ............................... Larry Kelly
Florida Feed Mills ........................................... Grady R. Swope
Foote & Jenks Inc..............................................Keith J. Jones
General Mills Inc............................................ John W. Manning
G. P. Gundlach & Co................. ................................R. C. Ruhl
Hector Supply Co.................. ............................ R. D. Harrell
Hudson Mfg. Co.. ................................................ Tom Howard
International Paper Co..................................... .. W. M. Scott
Jiffy Mfg. Co................................................. Wm. Romaine
Robt. A. Johnston Co....................................... Joe L. Hammons
Kelco Co......................................................... A. C. Dickson
Klenzade Products. ............................. C. B. Shogren, H. B. Ahlefeldt
Krim-Ko Corpn.................... ................. .D. J. Headford, Don Olson
Lanco Products Corpn........................................ A. G. Blanding
Lenfestey Supply Co ................................ Syd Lenfestey, Bill Waldeck
Liberty Glass Co........................................... Harold O. Rogers
Lily Tulip Cup Corpn...................R. A. Patton, F. W. Decklar, S. T. Tygart
Liquid Carbonic Corpn .................... .. L. Bobo, C. B. Palmer, Hank Tull
Joe Lowe Corpn ......................... ............David Stolz, Jack Hartman
Marathon Corpn.. .......... ... ................................ .Chas. J. Fox
Mathieson Chemical Corpn........... Maury Duggan, D. L. Moon, C. B. Armstrong
Miller Machinery & Supply Co................. R. B. Roath, Ray Arkley, Val Lee
Morgan Sales Co.......................................... Charlie Morgan
Morris Paper Mills ......... . ................................... Dick Slye
Murphy Body Works Inc......................................... H. W. Murphy
Owens-Illinois Glass Co......................... C.W. Parmalee, Clark Comstock
C. M. Pitt & Sons Co.............................................. Bill Callum
Ralston Purina Co............................................... R. B. Burt
Reddi-Wip Co. of Fla........................................... Aaron Block
Riverside Mfg. Co.............. ........................... ... James M. Stewart
Savage Arms Corpn.......... .............................. .... .John T. Lowry
Schaefer, Inc ........ .........................................W. G. Wright
Security Mills of Tampa. ..................... .. .Bill Kendall, Bob Alexander
Sealright Co.............. ....................................... .Jim Osborn
1. Hungerford Smith Co..................................... William R. Cass
R. W. Snyder Co.................. .......................... P. R. Rossignol
Standard Cap & Seal Co ............................. R. G. Smith, Larry Hodge
Stein Hall & Co........ .................................... Lacy A. Gaston
Tesco Chemicals Inc...................................... ... John T. Wilson
Thatcher Glass Mfg. Co. Inc............... ..................... W. T. Love
Universal Milking Machine Co ............................... Roswell D. Archer
Vanilla Laboratories Inc................. ......................... R. H. Pair
Wholesale Brokerage Co............... ......................... ... R. L. Pearson
Wyandotte Chemicals Corpn................... T. N. Jones, H. H. McClanahan








Guernsey Club to Offer 40 Head in First East


Coast Sale Set for November 7 in Lake Worth


THE FLORIDA GUERNSEY Cattle Club is
sponsoring a Sale of Guernsey cows,
heifers and bulls at Boutwell's Dairy,
Lake Worth, Florida November 7th. Out-
standing Guernsey breeders from North
and South Carolina, Georgia and Florida
are consigning cattle to the Sale.
Among those who are consigning are
W. A. Boutwell, Lake Worth; J. H. Cone,
Plant City; John Sargeant, Lakeland;
Stin Haselton, Eustis; Florida State Prison
Farm, Raiford; Charles Bodden, Dins-
more; Dinsmore Dairies, Dinsmore;
Carroll Ward, Winter Park; Leon Sellers,
St. Petersburg; C. E. Donegan, Largo;
Riegeldale Farms, Trion, Georgia; Paul
Bennet, Quitman, Georgia; D. I. Parker,
Dublin, Georgia; Pleasant View Farm,
Jonesville, South Carolina; Gippy Planta-
tion, Moncks Corner, South Carolina;
Edisto Farms, Denmark, South Carolina;
Quail Roost Farms, Rougemont, South
Carolina; Southern Dairies Valkyrie
Farm, Asheville, North Carolina; A. B.
Slagle, Frankl'n, North Carolina; Sky
Brook Farms, Hendersonville, North
Carolina; Shoal Falls Farm, Henderson-
ville, North Carolina; J. Franklin Smith,
Murphy, North Carolina; A. Q. Ketner,
Murphy, North Carolina; Dr. Grady
Coker, Canton, Georgia; Maegeo Farm,
Lexington, North Carolina; Brookberry
Farm, Winston-Salem, North Carolina:
Milton Farms, Arden, North Carolina.
There will be about 40 animals sold
at Lake Worth. Ten of them will be
bulls ready for service and the balance
cows and bred heifers. Mr. W. A.
Boutwell, Sr.; Earl Jensen; M. U. Mounts,
Palm Beach County Agent; B. E. Lawton,
Broward County Agent; C. A. Steffani,
Dade County Agent and Mr. W. P.
Waldrep will serve on committee hand-
ling local arrangements.
The Sales Committee of the Florida
Guernsey Cattle Club who have made
selections are Earl Johnson, Dinsmore,
Chairman; R. R. Jennings, Jacksonville;


Carroll L. Ward, Winter Park; John
Sargeant, Lakeland; Leon Sellers, St.
Petersburg and J. McKissock Jeter,
American Guernsey Cattle Club Field
Man for the Southeast.
The Thirteenth Annual Florida State
Sale will be held at the Fair Grounds,
Largo, November gth. Approximately
50 cows, bred heifers, open heifers and
bulls have been selected for this Sale.
Col. Tom McCord of Montgomery, Ala-
bama will serve as Auctioneer at both


A COMPREHENSIVE statewide survey of
Milk Production Costs made early in
1951 by the Department of Agricultural
Economics of the University of Florida
discloses the basic reasons for Florida
milk prices.
The following information is quoted
from the survey now published as an
official 2o-page University of Florida
Bulletin by Dr. A. H. Spurlock, Dr. D. L.
Brooke and Prof. R. E. L. Greene:
"Milk is produced for sale on more
than 1200 farms in the state; however,
most of the production is from a much
smaller number of highly specialized
dairies located near the larger centers of
population. A survey made by the
Florida Agricultural Experiment Station
of the cost of producing milk shows there
are certain seasonal factors that affect the
cost of producing milk. Daily milk pro-
duction is usually lowest from August to
December and highest in the spring when
more cows are fresh. Pastures also are
seasonal in the amount of feed produced.
"The annual cost of producing milk
depends upon many factors, such as the
amount and price of various items used
in production, and the volume of produc-


Concentrate Tried Out in Boston


CONCENTRATED MILK will be classified for
pricing as Class I, fluid milk, in Cleve-
land, Ohio, if a USDA recommendation
is adopted. Sales of concentrated milk
during its first month on the Boston
market in March did nothing to step up
consumption, R. D. Alpine, federal milk
market administrator reported. Sales of
the concentrated product equalled about
two per cent of the Class I volume; at
the same time, Class I consumption
dropped by about the same percentage.


Approximately 200,000 quarts of concen-
trated milk were sold during the month,
equivalent to 600,ooo quarts of fluid milk.
There is this fact about concentrated
milk. President T. Kline Hamilton re-
cently said, "some people are comparing
concentrated milk with concentrated
orange juice and its phenomenal success.
We must remember that concentrated
orange juice was a convenience that saved
the housewife a lot of work. Concen-
trated milk adds to the housewife's work."


Sales and Ralph Coarsey, Manager of
Riegeldale Farms, Trion, Georgia will
read pedigrees.
There is an increased interest in
Guernseys all over Florida and breeders
are looking forward to the opportunity
of purchasing foundation stock at the
two coming Sales. Catalogs will be
printed and available well in advance of
Sale time. Those wishing catalogs may
write J. H. Logan, Secretary, Florida
Guernsey Cattle Club, Largo.


tion obtained.
"Dairy feeds, the largest single item
of production cost, averaged from 47.9%
to 56.3% of the total cost. Other items
of production cost were: hired labor,
unpaid family labor, operator's labor and
supervision, miscellaneous expenses; de-
preciation on herd, and interest on
investment.
"The average price per gallon (receiv-
ed by the producer) for all milk sold,
varied from 60 cents in the Miami Area
to 55-5 cents in the St. Petersburg Area.
"Income exceeded cost by 4.3 cents per
gallon in the Miami area, 4.2 cents in
the Palm Beach Area, 2.1 cents in the
Jacksonville Area, 1.3 cents in the St.
Petersburg Area, and 0.4 cents in the
Tampa Area. It failed to equal cost by
2.3 cents in the Orlando Area.
"The average capital investment of
the operator varied from $33,450 in the
Orlando Area to $146,111 in the Miami
Area. Total investment per cow was
$424 in the Orlando Area and $332 in
the St. Petersburg Area. About 50 per-
cent of the total investment was in live-
stock, 25 percent in land and 25% in
other miscellaneous equipment."
A nation-wide survey of Milk Sales and
Distribution Costs and Profits, made by
Purdue University, Indiana, has disclosed
the fact that the net profit on a quart
of milk to the milk plant is less than
1/3 of a cent.




In Memoriam
MRs. T. STIN HASELTON. wife of Stin
Haselton, prominent dairyman of
Lake County for a great many years,
died recently at their home in
Eustis.


FOR AUGUST, 1951 13


Milk Production Cost Shown


In Florida Survey








UNIVERSITY OF FLORIDA


DAIRY REVIEW


Extension Service
Dairy Farm Research Unit


Dairy Products Laboratory
Agricultural Experiment Station


Dairymen Can Meet the Challenge of
Concentrated Fresh Milk, Says Dr. Fouts


by DR. E. L. FouTs
H: d D.partment of Dairy Science
University of Florida, Gainesville
THE MENTION of bottled concentrated
milk to the dairymen in the South pro-
duces about the same sensation as when
the atomic bomb is mentioned to the
people in New York City. We don't say
much, but we wonder when it will strike
and what the results will be. The threat
of this product being introduced into the
trade by the large
companies and meet-
ing consumer accept-
ance is particularly
awesome to the
smaller dairyman
who feel that they
probably would be
unable to compete
because of the con-
DR. FOUTS siderable expense in-
volved for equip-
ment. Many of the larger plants al-
ready have the equipment needed or
could get it without excessive financial
burden.
The idea of concentrating milk for bot-
tling and even for putting up as a frozen
product is not new. It has been experi-
mented with for about 15 years and many
consumer acceptance trials have been rut1
on the concentrated unfrozen product
during the past lo to 15 years. There
are many references to it in the litera-
ture regarding trials made by universities
as well as commercial milk organizations.
The product (fluid concentrated milk)
is made by exactly the same process that
condensed milk has been made by for
the past many years. The only differ-
ences are that stainless steel equipment
must be used to avoid the development
of oxidized and metallic flavors in the
milk and that a somewhat higher vacuum
is used to enable the operator to remove
the necessary amount of water at a some-
what lower temperature. Several process-
ing procedures have been proposed and
tried, and the one used will depend some-
what on local and state ordinances in the
area where the product is made and sold.
The method most commonly used by
experimenters is to pasteurize, homogen-
ize, concentrate and bottle. Some states
would not approve this procedure and
would insist that pasteurization follow


"This is the latest breed they've de-
veloped. She gives concentrated
milk."-Hoard's Dairyman.


most of the other processes. In this case
there would be no reason why these pro-
cesses could not be changed some to per-
mit pasteurization to be done after con-
densing. In this case, however, it should
be mentioned now that a preliminary
heat treatment of the milk is necessary to
destroy the enzyme lipase; otherwise the
excessive agitation in the pan and the
homogenization would most certainly
cause the milk to become rancid before
it could be pasteurized. Rancidity, for
those unfamiliar with it, is one of the
most unpleasant and disagreeable flavors
that can be present in milk.
Experimentors are constantly trying to
think up new ideas and new products
with the thought that maybe something
new, startling and worth while will be
found that will revolutionize some phase
of industry. All progress is made in this
manner, and such experiments should not
be looked on with displeasure. Without
this searching and inquisitive spirit we
would never have had the many fine pro-
ducts we have today, nor the marvelous
developments in machinery for the manu-
facture of dairy products. We must not
be like the ostrich, who, if reports are
true, buries its head in the face of danger.
We should face new situations squarely
because new ideas, new products, and the


alm_


14 FLORIDA DAIRY NEWS


like will live only on their merits, but if
they meet public acceptance our liking
or not liking the idea or product will
make little or no difference.
The average housewife who buys our
milk and other dairy products is inter-
ested in cost, quality and convenience of
handling and serving the product. To
attract the attention of the housewife and
meet success, then, a new competitive
product must be cheaper or it must be
better, or more convenient. A new pro-
duct, to me more than casually noticed,
must combine in a measure at least two
of the points listed above. A product em-
bodying all of these attributes would al-
most be sure to be a knockout.
Let's look at the frozen orange juice
situation, since its phenomenal success
has been the pressure point behind the
efforts to sell concentrated milk in the
bottle and even frozen concentrated milk
in packages. Actually, if you really an-
alyze the situation there is little about
the concentrated milk and frozen concen-
trated orange juice which would make
the products comparable. For many years
the only orange juice available was fresh-
ly squeezed juice prepared in the home
by the housewife. Some years ago before
orange juice was offered in cans, even
the juice squeezed in the home was ex-
pensive, because the fruit itself was
expensive. Later, when canned juice
was offered for sale it was comparatively
expensive, but it made the fruit juice
available the year round, and there was
no work attached; just chill, open the
can, and serve. Even though the iu;ce
lacked natural orange flavor, its conveni-
ence and availability made it attractive
to the housewife, even at somewhat
higher cost. A few years ago when the
frozen concentrated product was intro-
duced it added fine natural flavor, was
some trouble to reconstitute, and was
comparatively high in cost. The natural
flavor overcame the inconvenience and
high cost, and this product has taken this
country and even some foreign countries
by storm. One of the greatest success
stories of all time has been written about
this product.
Now, let's look at the milk situation
and see how it compares. For the past
many years the people of this country
have been buying their milk in bottles,
pasteurized, in the fluid form, and have
developed a taste for this product.
Evaporated milk, a product with about
one-half the water removed, canned and
sterilized became a standard product for
use where the heated flavor was not
objectionable, such as for cooking and
for baby feeding, because of the consid-
erably lower price and certain other
advantages, particularly that the product
is sterile. The canned product made
some inroads on fresh milk sales, but the
fresh bottled product maintained its








prominent place on the housewife's daily
purchases.
For the past 25 years the word has
been passed along that scientists were
about to perfect a process which would
produce an evaporated canned product
which would combine all the advantages
of the present evaporated milk in a
product with the fine flavor of natural
milk at a price which would be favor-
able. If this should happen, of course
the fresh milk industry would be in
serious jeopardy because what could be
nicer than to buy milk once or twice a
month, at a low price, store it in the
pantry, chill, open a can as needed, dilute
and use, all homogenized, with vitamins
added? Reports have come down through
the years from time to time that the
process has been found. These processes
have reportedly used X-rays, sonic vibra-
tion, ultra violet rays, high pressure, high
temperature short exposure, and many
other processes. To my knowledge none
of these processes have ever gotten
beyond the experimental stage, and this
threat to the security of the fluid milk
producer or processor is still a thing for
future worries.
Now within the past two or three years
other processes have been introduced,
which add interest and suspense to the
picture. A process has been developed
which reportedly produces a product,
canned whole milk, which embodies all
of the qualities of fresh whole milk, but
is capable of being stored four to six
months, without refrigeration, without
loss of quality. Processing the milk
almost within minutes after its produc-
tion, and short-time high-heat treatment,
followed by almost aseptic handling, is
reportedly behind this product. This
milk is being prepared primarily for
shipment to distant areas outside the
United States. It has some favorable
aspects, but the cost of preparation makes
a high market price inevitable.
About 15 years ago the possibility of
marketing concentrated bottled milk (3
to 1) was looked into. At that time it
was given limited market trials, and while
most everyone agreed that it was good,
no one got too enthusiastic over it. Then
it was forgotten until about a year ago
when several larger companies began to
exploit its possibilities again. Consumer
trials again were favorable, but unless it
was offered at a price advantage 95%
of milk users still bought regular bottled
milk. Even when a cent or two price
advantage per reconstituted quart was
offered, only a small increase in sales was
noticed. Most areas have milk price
control agencies and many of them have
ruled that dairymen producing milk for
making such a product must be paid for
at a grade A level which means that
(Continued on page 28)


Members of the University of Florida Dairy Science Club include the following (from
left)-Front row, Frederick Doster, Charles Haufler, Walter Schmid, and Dr. H. H.
Wilkowske; Second row, Dr. L. E. Mull, John Faustini, Dr. S. P. Marshall, Bryan
Judge, and Prof. W. A. Krienke; Third row, Larry Driver, Richard G. Wood, Prof.
P. T. Dix Arnold, Richard Guifford, Tom Perry, Dr. E. L. Fouts, and Leslie Lowber.


U. of F. Dairy Science Club will


Sponsor 'Open House' Oct. 4


By TOM PERRY, President
WE OF THE DAIRY SCIENCE CLUB wish to do
our part to acquaint new students at the
University of Florida with dairying. This
we consider one of our most important
obligations to the Dairy Industry of this
wonderful state of ours.
As students, we frequently hear the re-
mark by some seniors that they did not
know that dairying offered such wonder-
ful opportunities until it was too late for
them to change their major and complete
the dairy course.
Will you please help us spread the good
news to those you know are going to at-
tend the University of Florida this fall?
Our invitation to the "Open House" ap-
plies to all of those who are coming to
the University for the first time as well
as to all who will be sophomores and jun-
iors. We want them to come to the Dairy
Products Laboratory for this event, sche-
duled for the evening of October 4.
The members of the Dairy Science
Club will be on hand to demonstrate
various tests in the laboratories, to ex-
plain operations of processing equip-
ment, and to display good feeding and
herd management practices. Most of the
dairy processing equipment will be oper-
ating full scale. It will include pasteur-
ization and bottling of milk, condensing
of milk, churning of butter, manufacture
of cottage cheese, and freezing of ice


cream.
If a student is interested in dairying or
of he would like to have more informa-
tion on what is being taught by the dairy
staff, he should contact Dr. Fouts, Head
of the Department of Dairy Science.
Guidance as to proper courses, even dur-
ing the first year, will be helpful to the
student.
As president of the Dairy Science Club,
I should like to invite all students inter-
ested in dairying to join our club. We
have many activities that will be of inter-
est and will also provide opportunities
for active participation and for exper-
ience in leadership. Come to the "Open
House" on October 4, and either bring
or encourage a potential dairy student to
be with us.


Gallon Jugs Illegal
SELLING GALLON glass jugs violates West
Virginia law, according to the State
Attorney General's office. West Virginia
law specifies that bottles used for the sale
of milk or cream shall have a capacity
of one-half gallon or certain smaller
amounts.

A BORE is a Dairyman who insists on
talking about his troubles while you try
to gain an opportunity to talk about
your own.


FOR AUGUST, 1951 15








Laboratory Technicians Attend Short Course


At University of Miami Early in June


by SAM O. NOLES
Milk Consultant, Florida State Board of Health
"IF WE ARE to progress, we must go for-
ward."
This statement expresses the general
attitude of many people in the dairy in-
dustry, and in official agencies in Flor-
ida, who took advantage of a short course
for milk laboratory technicians conducted
at the University of Miami June 4-8,
1951. It was sponsored by the State Board
of Health and many of the dairies
throughout the state. The subject matter
dealt only with three phases of laboratory
work; namely, the standard plate count
of bacteria, the microscopic count, and
the coliform bacteria count. The method
of presentation was lecture, lecture-de-
monstration, and laboratory periods, in
which all those attending participated.
The purpose of this short course was
to provide an opportunity for technicians
from industry and control agencies to
work together in developing methods and
techniques which will produce more com-
parable results in all laboratories, and
more amiable relationships between these
two groups. Results obtained in the
laboratory sessions were compared, and
very good correlation was observed on
similar tests run by different individuals
on the same samples.
Dr. Robert P. Myers, consulting bac-
teriologist, Environmental Health Center,
Cincinnatti, Ohio, conducted the lectures
and lecture-demonstration sessions. As-
sisting him in the laboratory sessions
were Hugh Butner, Sanitary Bacteriolo-
gist, Sam Noles, Milk Consultant, State
Board of Health, and Ben Northrup, Bac-
teriologist, Pinellas County Health De-
partment. Personnel of the Dade County
Health Department were of great assis-
tance in providing the milk and milk
products samples for all laboratory ses-
sions and in many other ways. All others
attending the short course contributed to
it's success by their whole-hearted co-
operation and interest.
A meeting was held during the session
to discuss the value of this short course.
The whole group expressed emphatic
approval, and went on record as favoring
it's continuation from year to year. The
thought was also brought out that mutual
benefit can be derived from development
of an organization composed of milk
laboratory technicians throughout the
state. Attending were:
Dairy Representatives: J. F. Beatty,
Jacksonville: Bessie Busby, J. M. Hewitt,
Eugene E. Medlin, Ruth Murray, N. J.
Oramas, Joseph J. Papierz, Darrin L.


Dairy representatives and health department personnel met at the University of Miami
June 4-8 to attend a short course for milk laboratory technicians.


Register, A. E. Reinhold and Wm. D.
Wilkerson of Miami; Paul S. Cobb of
West Palm Beach; Bernice Dumas of
Green Cove Springs; Carmen M. Gross of
Uleta; Max Kelley of Tallahassee; Ben
Metcalf and Ted Parnell of Homestead;
and E. M. Myers of Miami Beach;
State and Local Health Dept. Repre-
sentatives: Allene E. Ballard of Talla-
hassee; Sarada Marie Bowman of Pen-
sacola; Hugh F. Butner, Sam O. Noles,


Jean Perry, and Lillion W. Pom:.r of
Jacksonville; Lorraine Carson of West
Palm Beach; E. W. Gurganious and L. A.
Scribner of Orlando; Harvey Jordon, J.
F. Koger, N. J. Schneider, Chas. O. Stoy,
Norma Turner, Reinhold Wagner, Henry
Ward and Annette Whiteside of Miami;
Evelyn Lima and H. I). Venters of Tam-
pa; Dr. Robert P. Myers of Cincinnati,
Ohio; B. J. Northrup of St. Petersburg:
and Joseph R. Tyler of Daytona Beach.


VARIOUS MEDICAL, nutritional and educa-
tional authorities and organizations con-
demn the sale in schools to school
children non-nutritional and low-nutri-
tional beverages and confections.
A. Southern States Work-Conference on
Educational Problems, held in Talla-
hassee, Florida, adopted the following
policy on School Lunch Policies and
Standards:
"Foods served in the schools should be
those which contribute both to the nutri-
tional needs of the child and, to the
development of desirable food habits".
"All foods which are available in the
school should be those which contribute
to the nutritional needs of the child and
which aid the child in the development
of desirable food habits; Candy, carbona-
ted beverages and other 'penny snatchers'
should be kept out of the school."


The American Medical Association
Council on Foods and Nutrition adopted
the following regarding the dispensing of
carbonated beverages in school buildings:
"The Council believes that one of the
valuable functions of a school lunch
program is to provide training in sound
food habits. Of considerable significance
in the adoption of such a program is the
sale of food, confections or drinks on the
school premises; opportunities to pur-
chase food and drink at non-lunchroom
concessions bear directly on the food
habits established in the child. School
children generally have a limited sum of
money for the purchase of their daily
lunch. If a portion of this money is
spent on substances of limited nutritional
value, the value of the lunch which a
child may obtain with the remaining
money obviously is reduced. The avail-


16 FLORIDA DAIRY NEWS


School Lunch Sale of Carbonated


Beverages, Confections Scored








In Memoriam
MR. JOSEPH LAY, of Creal Springs,
Illinois, father of Andy Lay, Execu-
tive Director of the Florida Dairy
Industry Association, died July 4th
at the Missouri Baptist Hospital,
St. Louis, after a brief illness.
Mr. Lay had visited Florida a
number of times and was known
throughout the State.
Burial was in the family section
of the Odd Fellows Cemetery, Gol-
conda, Illinois, in the county of
his birth and where most of a full
and fruitful life of 89 years were
spent. The site is on a high bluff
overlooking the green hills and pas-
ture lands o f Kentucky and a
twenty-five mile stretch of the Ohio
River.
Mr. Lay was born of a farm
family and developed and operated
during most of his active years, one
of the county's best farms. He also
operated a hardware and implement
business and served for a period
of over twenty years in the County
and State Govenment of Illinois.
Surviving are six sons and two
daughters. Mrs. Lay passed away
November 11, 1949.

ability of carbonated beverages on school
premises may induce a child to spend
lunch money for these and allow him to
develop poor dietary habits. This is
especially true for the younger children.
Expenditure for carbonated beverages
yields a nutritional return much inferior
to that from a similar sum spent for milk
or other staple foodstuff. Furthermore,
when given a choice between carbonated
beverages and milk to accompany a meal,
a child may frequently choose the less
nutritious beverage.
"In view of facts, the Council believes
that carbonated beverages should not be
sold on school premises."


Hillsborough County
Leads in Farm Total
HILLSBOROUGH COUNTY has more farms
than any other Florida County, according
to the U. S. Census figures for 1950. The
ten Florida counties with most farms, in
order with number of farms: Hillsbor-
ough, 3,745; Jackson, 3,662: Polk, 3,25(0:
Suwannee, 2,009; Marion, 1,904; Holmes,
1,811; Alachua, 1,8o3; Orange, 1,768;
Lake, 1,708; Escambia, 1,525.
Places of 3 or more acres were counted
as farms only if agricultural products,
exclusive of home garden, with a value
of S150 or more were produced.

APRIL SHERBET PRODUCTION in the United
States was estimated at 1,450,000 gallons.
This represents a 26-percent gain from
last year but a 39% loss for 1945-49 avg.

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American Dairy Science Ass'n


Holds Meeting in Knoxville


OVER 8OO technical da'ry workers and
guests from 45 states, the Canadian pro-
vinces and to other countries heard the
newest in dairy research, teaching and
extension methods at the 46th annual
meeting of American Dairy Science
Association at the University of Tennes-
see, Knoxville on June 6-8, 1951.
The sessions opened with the address
of the retiring president, Dr. R. B.
Becker of University of Florida, who
reviewed briefly accomplishments of
national committee activities often co-
ordinated with other scientific organiza-
tions. Among those reported were:
changing 4-H Club dairy heifer projects
from an annual, to a breeding herd
basis; promotion and perfection of dairy
herd improvement and artificial breeding
associations; research methods for mea-
suring pasture investigations; improved
collegiate courses in dairy production and
manufactures; discovery of a cure for
undulant fever in man (through co-
ordinated National Research Council
Committee); improved analytical
methods with dairy products, and many
others.
It was pointed out that use of urea
in feeds under wartime shortage came
about because of committee activity,
based on American research. Many steps
toward improvement of the dairy in-
dustry have resulted from co-ordinated
activity of committees made up of leaders
in specialized fields.
Attention was called to failure in some


localities of recognizing some branches
of food production as equally essential
to national defense and welfare, as are
direct production of their wartime nu-
nitions, since "The Army travels on its
stomach." The New York state selec-
tive service report was pointed out as one
service of agriculture to evaluate pro-
ductivity of agricultural workers.
An important new national commit-
tee dealt with antibiotics in relation to
animal health and milk quality. Serious
losses in cheese making and curing, cul-
tured milks and in fluid or dried farms
of milk used in many ways, have been
caused by failure to withhold from
market channels a sufficient number of
milkings after an antibiotic treatment.
Manufacturers of antibiotics were. pe-
titioned to include proper instructions
on the label of each dispensing container.
W. A. Krienke of the University of
Florida is chairman of this national com-
mittee.
Vice-President H. A. Bendixen of
Washington State College succeeded to
the presidency. Of particular interest
to southern dairymen is that Prof. H.-B.
Henderson, head of the Dairy Depart-
-ment, University of Georgia, was elected
as incoming vice-president. The annual
meeting will be held at Davis, California
in 1952, and at the University of Wis-
consin, Madison, in 1953.
A summary of sectional technical pro-
grams will appear in subsequent issues
of FLORIDA DAIRY NEWS.


Dairy Herdsmen's Short Course


Scheduled to Open on Oct. 30


THE DATES of October o3 through No-
vember 1, 1951 have been set for the
annual dairy herdsmen's short course at
the University of Florida, Gainesville.
Subject matter of these short courses,
sponsored jointly with cooperation of
the Florida Dairy Industry Association,
have been arranged to constitute a series.
The 1950 short course dealt with "Rais-
ing herd replacements," particularly time-
ly due to the large number of high quali-
ty calves becoming available through
artificial breeding. "Dairy herd manage-
ment" is the subject mater field to be
covered in the 1951 herdsmen's short
course. These dates have been selected
so as to fit with farming practices and
dairy show activities over the state.
This short course is planned to be of
value to the herd owner as well as to


dairy workers. Copies of the program
will be available through the Association,
County Agents' offices and direct from
the Department of Dairy Science, Uni-
versity of Florida, Gainesville.
Both experienced dairymen and herds-
men in training, can profit from at-
tendance at this special three day train-
ing session. The exchange of ideas
with other dairymen as well as the ac-
quireing of new information is always
helpful.

Cardboard Containers
A BILL has been recently introduced in
the Pennsylvania Legislature requiring
all milk to be packaged in cardboard
containers. The sponsor of the bill said
he introduced it at the request of several
municipalities in his area.


NEWS


DIGEST


Announce Cottage Cheese
School in August in Miami
A COTTAGE cheese and buttermilk demon-
stration and school will be sponsored
jointly by Department of Dairy Science
staff, of the University of Florida, and
the Miller Machinery & Supply Co., of
Miami and Jacksonville. The school will
be conducted in the new plant of Mc-
Arthur's Dairy in Miami, August 15, 16
and 17. Mr. N. C. Angevine, of the
Meyer Blanke Company, and Dr. L. E.
Mull, of the University of Florida, will
conduct the course.
The course will be open to anyone in
the State desiring up-to-date information
on the manufacture of cottage cheese,
and there will be no charge for the
course. Every plant making cottage
cheese should have their cheesemaker in
attendance at this course.
Those expecting to attend are request-
ed to drop a line to Miller Machinery ;-
Supply Co. in Miami, so that they will
have some idea how many to prepare for.
Also it will be well to make your hotel
reservations in advance.

Sanitarians List Members

NEW MEMBERS of the Florida Association
of Milk Sanitarians have brought total
membership to 58, according to H. H.
Wilkowske, secretary of the group. Active
members include those officially engaged
in milk inspection or related public
activities, and include E. E. Hadden,
Indian River Health Department, Vero
Beach; D. L. Lichty, Public Health
Veterinarian, West Palm Beach; J. D.
Robinson, state dairy supervisor, Plant
City; J. W. Saunders, state dairy su-
pervisor, Key West; and Ford Thomp-
son, Leon county health department,
Tallahassee.
New associate members (those engaged
in commercial dairy work, production,
laboratory and quality control) include:
J. L. Bailey, Johnson & Johnson, At-
lanta; Aaron Block, Reddi-Wip, Jack-
sonville; W. L. Filbert, Miami; N. D.
Kohl, Southern Dairies, Inc., Miami;
E. M. Lovelace, Sunnybrook Dairy,
Tampa; A. E. Reinhold, Foremost
Dairies, Miami; W. J. Switzer, Miller
Machinery & Supply Co., Jacksonville;
andw E. M. Uzzell, Foremost Dairies,
Inc., Miami.


18 FLORIDA DAIRY NEWS






Primer for America
(Continued from page 4)
Not only is the individual free to wor-
ship as he will, but religions themselves
are free and equal .. regardless of their
size or their beliefs.
7. The Right to Security of Person and
Property.
Not just one, but three Amendments to
the Constitution (4th, 5th and 14th)
protect against illegal search and seiz-
ure, or loss of life, liberty, or property,
without "due process of law".
8- The Right to Equal Protection be-
fore the Law.
As individuals are equally important,
so laws must apply equally to all, with-
out special privileges for any particular
individuals or groups.
9. The Right to Freedom from Slavery.
This includes "the right to quit," for
no individual may be forced to work
for another.
o1. The Right to Petition the Govern-
ment.
The legally guaranteed right of the
individual to "petition the government
for redress of grievances" is evidence of
of the American belief that government
is the servant, not the master, of the
people.
11. The Right to Vote for people of
your choice.
This is the individual's most potent
weapon in the protection of his rights
and freedoms... a weapon that to be
effective must be constantly and wisely
used.
There are those who would chip away
our confidence so that their special brand
of tyranny might creep into America.
They must not succeed. So, let us ask of
every plan, or act, or idea...
IS IT WITH OR AGAINST THE PRINCIPLES OF
AMERICA?
-From "Primer For American" by Sigurd
S. Larmon. Complete Bound Copy will
be mailed upon request to "Florida Dairy
News".

Marlow Portfolio Cites
Dairy Herd Production Facts
INTERESTING FACTS regarding the develop-
ment of the Marlow Holstein Farms herds
and the Marlow Milker have been com-
piled in a neatly arranged 8n"x I"
portfolio by J. C. Marlow, of Mankato,
Minnestota, wh ohas been a successful
breeder of purebred Holstein cattle for
40 years and a pioneer in the milking
machine field. He has sold and serviced
milking machines for over 44 years.
The portfolio is available to all pro-
fessional dairy leaders and veterinarians
from the J. C. Marlow Milking Machine
Co., Mankato, Minnesota.


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FOR AUGUST, 1951 19




















































7une 1951 was probably the greatest "dairy
month" in Florida history. At top, members
of the Miami Sun Sox baseball club try their
hand at milking, above is the national dairy
month poster, at left are some of the head-
lines in the state press, and below is Waitress
Hazel. Matthews receiving a cash prize from
Lakeland JayCee 7im Yearwood. The state
Committee of Fifty, headed by Brady Johnson
of Jacksonville prepared special Florida Dairy
Month posters and information leaflets for
distribution throughout the state. Local Jay-
Cee groups took it as a project in various com-
munities.


20 FLORIDA DAIRY NEWS








Florida Dairy Month Gets National Acclaim


JUNE 1951 was "Dairy Month" in Florida
as never before. National "first" for
Florida was the adoption of a joint re-
solution by the House and Senate of the
Florida Legislature proclaiming "June
as Dairy Month".
June was proclaimed "Dairy Month"
first by the Florida Dairy Industry As-
sociation; second, by Governor Fuller
Warren; third, by the House and Senate;
then followed proclamations by Mayors,
Junior Chambers of Commerce and local
Dairy groups.
The National Dairy Council, as Na-
tional Sponsor of the June Dairy Month
Program has commended the Florida
Dairy Month Committee for Florida's
excellent 1951 Dairy Month program.
Copies of the National Dairy Month
color poster were secured and samples
of both these and the Florida posters
were furnished all Dairy plants.
Junior Chamber activities included the
sponsoring of Dairy Days, Dairy parades,
and exhibits, public milking contests,
healthiest baby contests, waitress con-
test and Dairy Month Queen Contests.
Miss Stephne Ambrose, selected Jack-
sonville Dairy Month Queen, was later
selected by the State Committee as
Florida Dairy Month Queen and was
crowned "Queen" at the Florida Dairy
Industry Annual Convention, June 13-
14-15 in St. Petersburg. Miss Carroll
Parker, Jaycee Dairy Month Queen of
St. Petersburg, was selected the -Queen's
maid of honor. Miss Parker, who was
not only beautiful but talented, sur-
prised the Convention with her ability
in singing and dancing.
Florida's special Dairy Month poster,
which included the proclamation of the
Governor and an attractive picture of
the Governor and State Cabinet mem-
bers drinking milk in a toast to the
Dairy Industry, was credited with being
one of the nation's top Dairy Month
Posters of 1951.
One of the most important activities
of "Dairy Month" was "Open House" or
visitation days which many dairies fea-
tured, inviting both individuals and
groups to visit Dairy Farms and Dairy
Plants to see where and how milk and
milk products are produced.
The cow really comes into her own
during "Dairy Month". While much
more should be done by the Dairy Indus-
try by participating in the "June Dairy
Month" program, there is much to be
said by way of commendation of those
who have participated in it.
The Florida Dairy Industry Association
has very appropriately adopted a reso-
lution of appreciation to Governor
Warren, Members of the Cabinet, Mem-
bers of the Legislature, Members of the


Miss Stephne Ambrose, crowned 1951
Florida Dairy Month Queen at the An-
nual Convention of the Florida Dairy
Industry Association by the State June
Dairy Month Committee of the Associa-
tion and the junior Chamber of Com-
merce. Miss Ambrose, a freshman at
the Florida State University, Tallahassee,
was first selected Jacksonville Dairy
Month Queen by the Jacksonville Jaycees
"Dairy Month Committee".

Junior Chambers of Commerce, the
Florida Press, and all who assisted and
participated in the observance of "June
as Dairy Month in 1951".
The State Dairy Month Committee
has awarded "Special Service" emblems
to the Junior Chamber of Commerce
of Jacksonville, Lakeland and Palmetto
for their outstanding Dairy Month Pro-
grams.


Annual Meeting
( Continued from page 12)
Producer-Distributor directors include
Freeman Hales, Freeman Hales Dairy,
Opa Locka; Herman Burnett, Burnett's
Dairy Farm, Bradenton; H. Cody Skin-
ner, Skinner's Dairy, Jacksonville; J. N.
McArthur, McArthur Jersey Farms,
Miami; and Vice President Bassett.
Distributor directors include Gordon
Nielsen, Alfar Creamery Co., West
Palm Beach; W. J. Barritt, Jr., Borden's
Dairy, Tampa; A. E. "Jack" Johnson,
Foremost Dairies, Jacksonville; President
Datson and Treasurer Robinson.
Additional directors include O. L.
Bobo, Jacksonville, President of the
Alligator Club and Sam Solomon, Sr.,


honorary director, Quincy.
The executive committee includes Dat-
son, Bassett, Doub, Nielsen, Burnett and
Graves.

Attendance Prizes
Won at Annual Meeting

ATTENDANCE PRIZES went to 20 indi-
viduals at the annual meeting of the
Florida Dairy Industry Association in
St. Petersburg.
1951 field day complimentary regis-
trations went to Mrs. Rogers Addington
of Southern Dairies, Tampa, and to Leon
H. Sellers of Sellers Guernsey Farms
Dairy, St. Petersburg.
1952 annual meeting registrations
went to Mrs. George Weill of Charles
Dennery, Inc., New Orleans; and Mrs.
V. C. Johnson of Dinsmore Dairy Farms,
Jacksonville.
Awards for the best hill billy costumes
at the barn dance went to Mrs. John
Hood of Hood's Dairy, St. Petersburg,
and Wilmer W. Bassett, Jr., of Bassett's
Dairy, Monticello.
Cash awards went to R. D. McCor-
mack, Harmony Farms, Fort Lauder-
dale; Jack Dew, Southern Dairies, Jack-
sonville; Joe Wills, Datson Dairies, Or-
lando; V. C. Johnson, Dinsmore Dairy
Farms, Jacksonville; Alex Shaw, depart-
ment of agriculture, Tallahassee; P. A.
Swindell, Swindell Farms, Fort Lauder-
dale; Mrs. W. M. Scott, International
Paper Co., Atlanta; Mrs. Grady Swope,
Florida Feed Mills, St. Petersburg; Mrs.
Wilbur J. Casey, Bayou Vista Farms,
Clearwater and Largo; C. Ray Johnson,
Johnson's Dairy, St. Petersburg; George
F. Johnson, Johnson's Dairy, West Palm
Beach; Gordon Nielsen, Alfar Creamery
Co., West Palm Beach; Mrs. Herbert
Hill, Royal Dairy Products, Tampa; and
Mrs. Clayton O. Avriett, Jasper.


Florida Accounting
Conference Date Set

THE 1951 Florida Dairy Plant Account-
ing Conference, sponsored by the FDIA
accounting committee will be held
Thursday and Friday, Sept. 27 and 28
at the Angebilt Hotel, Orlando. Curry
Bassett, committee chairman, states E. B.
McClain of Chicago will conduct a course
of accounting instruction, serve as dis-
cussion leader, and give personal assis-
tance on individual accounting and audi-
ting problems.
McClain is special consultant to the
Milk Industry Foundation.
All plant accountants, auditors and
managers are urged to attend; inquiries
may be directed to FDIA Secretary
Andy Lay, Jacksonville.


FOR AUGUST, 1951 21
















MRS. H. B. THOMAS, President


4E xiat rer


Edited by MRS. E. T. LAY, Secretary


Ladies In Record Attendance Enjoy St. Petersburg Meeting


VETERANS OF Florida dairy meetings say
the St. Petersburg 1951 Annual Meeting
and Convention of the Florida Dairy
Industry Association "showed an un-
describable improvement over the meet-
ings of but a few years back."
What makes the difference, you ask?
Well, we heard all around that it's the
large increase in the attendance and par-
ticipation by the ladies. And that makes
us women very pleased who have found
out how much fun the Dairy meetings
can be.
Then, too, the men have about con-
vinced us that we are accomplishing
some good for the Dairy Industry in our
learning, and being able to pass on to
other women, a better understanding
of some of the more important problems
and public misunderstandings of the
Dairy Industry.
The "Resolution" (reprinted on this
page) adopted by the Ladies' Auxiliary
at the 1950 Convention and renewed
at the 1951 Convention is evidence of
the desire and intention of the women of
the Florida Dairy Industry to be help-
ful in every way possible.
The resolution follows:
"Whereas, we the members of the,
Ladies Auxiliary of Florida Dairy In-
dustry Association have enjoyed the an-
nual conventions to an ever increasing
extent, and
"Whereas, we have absorbed a feeling
of responsibility that we want to be more
helpful to the Dairy Industry;
"Now, therefore we hereby resolve to
let it be known that we will henceforth
consider ourselves Ambassadors of Good-
will wherever we go. We will -take
seriously this job of Public Relations.
We will tell our friends and all people
of the importance of protecting the diet
with Dairy Products."

Ladies in the spotlight at St. Petersburg
'from top): Mrs. Vernon Graves is install-
ed president of the Ladies Auxiliary *
Mrs. Graves, Mrs. Lay and Miss Florida
Dairy Month Queen Mrs. C. Ray
7ohnson, chairman of Ladies arrange-
ments and Reception, is first lady to re-
gister Mrs. Herman Boyd (left) and
Mrs. Bob Hall, both of Miami, serving
on ladies welcoming committee Mrs.
7ohn Hood (left) won first and Mrs.
Andy Lay won second in the barn dance
costume contest.


Varied Program Outlined
The St. Petersburg ladies arrangements
and reception Committee, under the
leadership of Mrs. C. Ray Johnson, left
nothing undone in preparing for the
ladies. Those who arrived early on
the day and evening before the Con-
vention, found them at the Hotel greet-
ing and planning.
At 2:oo P.M. Wednesday afternoon,
the first day of the Convention, a large
delegation of ladies were escorted on a
special tour of the famous St. Peters-
burg "Sunken Gardens" and the "Gresh
Wood Parade" Novelty Manufacturing
Co.
Wednesday evening from 6:15 to mid-
night was spent with the men at the
Sunset County Club for the Social Hour,
Water Show, Dinner and a Barn Dance.
Everyone seems to agree this was one of
the most enjoyable occasions ever held
at a Dairy Convention. The Hill-Billy
Costumes varied from Gypsy and old-
fashioned farm girls to dude farmers,
real farmers, plain dairy farmers and
gun-toting cow-boys. Mrs. John Hood,
St. Petersburg, and Wilmer Bassett, Mon-
ticello, won the costume prizes.
On Thursday morning the ladies
were taken on a specially conducted tour
of the new Maas Brothers Department
Store and at 1 :oo A.M. on a motor yacht
cruise to the Bahama Shores Yacht Club
where we enjoyed swimming, sun-bathing,
luncheon and card parties. Mrs. V. C.
Johnson of Jacksonville gave a most in-
teresting report on her visit to Europe
last year. Mrs. Sam Solomon of Quincy
gave a short talk as first President of the
Ladies' Auxiliary and recent Florida
Dairy News "Lady of the Month".
Thursday evening was at the Soreno
Hotel for the Directors reception and
fellowship hour and the Annual Dinner
and Entertainment Program. Highlights
of this part of the program was the
crowning of the Florida Dairy Month
Queen, Miss Stephne Ambrose of Jack-
sonville, and the humorous address of
Col. E. Harding, the Tarheel Humorist.
Dancing followed the entertainment
program.
On Friday morning the Annual Busi-
ness Meeting of the Ladies' Auxiliary
was held for the election of Officers
and Directors and other business. Suprise
of this meeting was the disclosing of the


22 FLORI D A


DAIRY NEWS






























names of "Secret Pals" with whom mem-
bers had corresponded during the past
year. This has proven to be one of the
most enjoyable features of the Ladies'
Auxiliary activities. New names were
drawn for the current year.
Officers of the the Ladies Auxiliary,
elected for the year 1951-52, include Mrs.
V. L. Graves, Limona, president; Mrs.
C. Ray Johnson, St. Petersburg, vice
president; and Mrs. E. T. Lay, Jackson-
ville, secretary-treasurer.
Directors include Mrs. Robert W.
Hall, Miami; Mrs. W. J. Harman, Gaines-
ville; Mrs. Herbert Hill, Tampa; Mrs.
Herman Burnett, Bradenton; Mrs. Ed
Froelich, West Palm Beach; Mrs. Brady
Seeburger, Orlando; Mrs. Curry Bassett,
Tallahassee; Mrs. Sam Solomon, Sr.,
Quincy.
Past presidents include Mrs. H. B.
Thomas, West Palm Beach, Mrs. Ernest
Grahman, Hialeah; Mrs. Johnston, and
Mrs. Solomon.

Convention Coverage:
National Dairy Leader
Outlines Emergency Problems
DICK WERNER, Assistant Director of the
Milk Industry Foundation, Washington,
was one of the principal speakers at the
1951 annual meeting and convention of
the Florida Dairy
Industry As s o c i a-
tion.
Mr. Werner is-
sued a warning
that the Dairy In-
dustry may face a
critical shortage of
machinery and
equipment if the
WERNER national defense
emergency continues.
He enumerated what he believed to be
the to chief problems confronting the
Dairy Industry for the duration of the
present national emergency:
Feeding the United States; keeping


prices in line; getting new equipment;
keeping qualified help; reducing taxes;
uniting the Industry; improving public
relations; eliminating free riders who
receive the benefits of organized effort
but contribute nothing; making use of
available information on the industry;
watching out for others who are trying
to mind our business.

1951 Annual Convention
Resolutions Adopted
RESOLUTIONS ADOPTED by the Florida
Dairy Industry Association's 1951 Annual
Convention at St. Petersburg, as pre-
sented by a resolutions committee con-
sisting of Tom G. Lee, Frank B. Doub
and Russell Bevan-
Expressed appreciation of the Con-
vention for all courtesies of the Soreno
Hotel Staff and Personnel.
Expressed appreciation of the Con-
vention to all those who had a part in
arranging all features of the Convention
Program; to all speakers and all who
contributed to the success and enjoyment
of the Convention.
Expressed appreciation to the Gover-
nor and members of the State Legislature
for their considerate action on bills af-
fecting the Dairy Industry, and for the
Governor's proclamation and adoption
by the House and Senate of a joint reso-
lution, for the observance of the month
of "June as Dairy Month".
Expressed appreciation for the ser-
vices rendered the Industry by all Offi-
cers and Directors, also the chairmen
and members of all committees of the
Association during the past year.
Expressed appreciation to the Legis-
lative Committee and the Executive
Secretary for their untiring efforts in
behalf of the Industry during the 1951
legislature.
Expressed appreciation to the Allied
Trades Members who attended the An-
nual Meeting and for the important
part which they have had in contribut-
ing to the enjoyment and success of the


Annual Meeting.
Expressed appreciation for the ser-
vices rendered and for the prestige and
benefits which were brought to the
State of Florida by Dr. R. B. Becker of
the University of Florida in his election
and serving during the past year as Presi-
dent of the American Dairy Science As-
sociation.
Favored greater participation by the
Florida Dairy Industry and by the As-
sociation in the Tampa State Fair.
Favored the sponsoring by the As-
sociation of a Dairy Farm beautification
program, urging producers and plants
to cooperate in beautifying, so far as
possible, all Dairy Farms and particu-
larly those fronting on any State and
National Highway.
Expressed appreciation to the St.
Petersburg Dairies who helped to fur-
nish the Convention with milk and ice
cream.
Expressed appreciation to the St.
Petersburg Bank which furnished the
free orange juice for the Convention.
Expressed appreciation to Col. Dick
Werner for his presence and participa-
tion in our meeting and for his inspir-
ing address made at the Thursday
luncheon. Also to the Milk Foundation
for loaning us Mr. Werner for this
special occasion.
Expressed appreciation to the St.
Petersburg press for their splendid cover-
age of the proceedings and events of
the Convention.
Expressed appreciation to the St.
Petersburg Chamber of Commerce for
their helpful cooperation in making ar-
rangements for the convention and for
the special services of the three con-
vention registration secretaries who were
from the Chamber of Commerce staff.

Telegram Mixup
A FLORIDA Dairyman always considerate
of his wife, as all husbands should be,
went to a convention. On the second
day he sent the good wife the following
telegram: "Dear Mary: Arrived o.k.
Convention is fine. Having wonderful
time. Wish you were here. Love, John.''
The next day to John's surprise and
embarrassment, Mary arrived at the
Hotel, found him with the gang in the
lobby and proceeded to bless him out
about the telegram and the way he was
carrying on.
When John tried to explain what he
said in the telegram and that he was
doing nothing out of the way for her to
be worried about, she confronted him
with the telegram which read: "Dear
Mary: Arrived o.k. Convention is fine.
Having wonderful time. Wish you were
HER".

"TRY ADDING cottage cheese to eggs for
scrambling.


FOR AUGUST, 1951 23







4-H Dairy Judging Team
Win Trip To National
Congress
THE STATE 4-H Dairy Judging Team
which will compete in the national 4-H
Club Dairy Judging Contest at Waterloo,
Iowa, October i, is announced by
W. W. Brown, State 4-H Boys Club
Agent, and C. W. Reaves, State
Extension Dairyman.
The team consists of Ray and Warren
Alvarez of Jacksonville; Steve Simmons,
Orangedale, St. Johns County; and Paul
Thornhill, Dundee, Polk County.
Their trip to the National Dairy Cattle
Congress, largest dairy cattle show in
the world, will be sponsored by Foremost
Dairies, Southern Dairies, Holly Hill
Dairy, and the Florida Times Union, all
of Jacksonville.


Tampa Dairy Worker's
Heroism Is Rewarded
TEN MILKMEN' received the Pasteur medal
awards today from the Milk Industry
Foundation for courageous activities
while working their milk routes, says
the United Press.
One award was presented to William
E. Duval, Borden's Dairy, Tampa, Fla.,
who saved a family of five from possible
asphyxiation.


Award Won By Wetherington
ARLEN WETHERINGTON of the Turkey
Creek Chapter won the F.D.I.A. achieve-
ment award in dairying for the year
1950. The cup was presented by Presi-
dent Theo Datson at the annual F.F.A.
Convention in Daytona Beach, June 21.
Arlen had the Grand Champion
Guernsey female entry in the Florida
State Fair at Tampa.
District winners in the Dairy Farming
Contest were: Joe Register, Graceville;
John R. Hey, Greenwood; Billy Gunter,
Live Oak; Edward Goodyear, Ocala;
Lloyd Harris, Bartow; and Buddy Sloan,
Fort Pierce.


Foremost Dairy Takes Over
Two GAINESVILLE milk companies, Uni-
versity City Dairy and Sunshine Dairy
Products, Inc., have been purchased by
Foremost Dairies, of Jacksonville, as of
June 1, it was learned here recently.
Transactions involved the dairy out-
lets only, and did not include the farms
of the two local concerns. Milk delivered
here by the Foremost will be produced
locally.
John R. Townsend of Jacksonville, has
been appointed as manager.-Gainesville
Sun.


Announcing Additional 1951 Membership Dues Received
The Membership Committee wishes to express appreciation to the follow-
ing members whose 1951 membership dues have recently Ifeen received.-
Wilmer Basset and Vernon Graves, Co-Chairmen.

Dairies' Dues Received


R. K. Butler Dairy
i. L. Davis Dairy Farms Inc.
H. B. Brown Dairy
Forman's Sanitary Dairy
W. L. Hammond Dairy
Mrs. W. M. Jacobs Dairy


Lake View Dairy Farm
3t. Andrews Bay Dairy
Sargeant Farms, Inc.
Suwannee Milk Supply
Vero Beach Dairy
J. H. Yarborough, D.V.M.


Allied Trades' Dues Received


3atavia Body Co., Inc.
W. L. Filbert, Inc.
Lanco Products Corpn.
Wlathieson Chemical Corpn.
murphyy Body Works, Inc.
Morgan Sales Co.


Sales Tax Changes
Affect Dairy Industry
ONLY SLIGHT changes applying to the
Dairy Industry were made in the Florida
Sales Tax by the 1951 amendments.
As to sales, the only change is in be-
ginning the tax at a 110 sale rather than
a 1io sale.
As to purchases by dairies, there is one
important change applying to heavy
farm or plant equipment. The former
limit to $ioo.oo of the tax on machinery
and equipment was increased to $300oo0.
Still exempt are "machines and equip-
ment used in plowing, planting, culti-
vating and harvesting of crops". This
exemption has been interpreted to in-
clude "fencing" used for dairy cattle
and "milking machines".
Also still exempt are: "feeds, fertilizers,
insecticides and fungicides used for ap-
plication on crops or groves, and con-
tainers used for processing farm pro-
ducts."
The Dairy Industry feels that the
above exemption of "containers" should
exempt lo-gallon milk cans but the
Comptroller has not yet agreed on this
point.
The exemption of "milk and milk
products" was not changed by the 1951
amendments, with the exception of the
beginning the tax on a 1i1 sale rather
than a 1io sale.

West Coast Dairy Calf
Show, Chipley, August 16
THE SIXTH annual West Florida Dairy
Calf Show and Judging Contest will be
held in the city park, Chipley, August
16, according to Washington County
Farm Agent, H. O. Harrison. Separate
competition will be held for 4-H and
FFA Exhibitors. $400 is posted for
cash awards.


C. M. Pitt & Sons
Sealright Co., Inc.
J. Hungerford Smith Co.
R. W. Snyder Co.
Universal Milking Machine Co.
The Zipp Manufacturing Co.


Personal Mention:
HENRY D. PERRY, of West Hollywood,
one of South Florida's pioneer dairymen
and a native Floridian, has been elevated
to the chairmanship of the South Bro-
ward Hospital Commission following the
death of Nelson A. Elsasser.
SIDNEY M. HAYES, prominent Santa Rosa
County dairyman, recently attended the
annual Ralston Purina Livestock and
Dairy Show in St. Louis, Mo.
SIXTY CHILDEN of two first grade classes
from Ballard school, accompanied by
teachers and parents, visited Burnett's
Dairy Farms recently, then were served
a picnic lunch at Walker Park, Manatee
Avenue, West.

1951 Annual Field Day
Another Record Attendance
THE 16TH ANNUAL Dairy Field Day, held
July 12-13 at the University of Florida
Dairy Research Farm Unit, was another
record event of 1951 for the Florida
Dairy Industry.
This program, sponsored jointly in re-
cent years by the University of Florida
College of Agriculture and Experiment
Station and the Dairy Industry Associa-
tion, is becoming more popular each
year with Florida Dairymen.
A complete report of this meeting
will be carried in the October issue of
"Dairy News".

Correction on Florida
Milk Law Story
IN THE June, 1951 issue of "FLORIDA
DAIRY NEWS", a digest of amendments
to the Florida Milk and Milk Products
Law erroneously stated the maximum
butterfat allowed for "low-fat or non-
fat milk is 0.25%".
This should have read, "lew-fat or non-
fat milk is 1.25%".


24 FLORIDA DAIRY NEWS








Jersey Breeders

Hold Their First

Field Day
THE FIRST Field Day of Florida Jersey
Breeders was held June Ist at the Alpine
Dairy, Jacksonville, under the sponsor-
ship of the Florida Jersey Cattle Club.
The program featured training and
demonstrations in judging Jerseys. Mr.
J. K. Stuart of Bartow, President of the
Florida Jersey Cattle Club presided. Ar-
rangements were handled by F. E. Baetz-
man, Secretary of the Florida Club, and
Jimmy Davis, Field Representative of the
American Jersey Cattle Club.
Dairy specialists participating in the
program were Dr. R. B. Becker, Dr. Sid-
ney Marshall and Prof. Dix Arnold of
the University of Florida; C. W. Reaves.
Florida State Extension Dairyman; Al-
bert Lawton, Duval County Farm Agent;
and Dr. M. P. Jarnagin of the University
of Georgia.
Jersey Breeders of Florida and South
Georgia were well represented.

Florida Jerseys Achieve
Production Record
THREE REGISTERED Jersey cows owned by
Walter Welkener of Holly Hill Dairy,
Jacksonville, Fla., have earned special
certificates in recognition of their out-
standing production records made on
Register of Merit test. The announce-
ment was recently made by The Ameri-
can Jersey Cattle Club from its head-
quarters in Columbus, Ohio.
Standard Signal Ballerina won the
Florida junior 2-year-old 365 day butter-
fat championship. She produced 11,326
lbs. milk and 600 lbs. butterfat on twice
daily milking. The new champion's
production is more than two and one-
half times that of the "average" dairy cow
in the United States.
Two cows in the Welkener herd quali-
fied for Silver Medal Certificates. They
were Magnolia Basil Design Sue, whose
record was 9,402 lbs. milk and 477 lbs.
butterfat in 305 days at the age of 2
years, and Magnolia Basil Design Annie
whose record was 8,876 lbs. milk and
440 lbs. butterfat in 305 days at 2 years
of age.
The average production of these Jersey
cows is over two times that of the
"average" dairy cow in the United States.
The tests of these, animals were verified
by officials of the University of Florida
and by The American Jersey Cattle Club.

A MAN can't become a howling success
simply by howling.

FOR AUGUST 25


S For I
















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COMMERCIAL PRODUCTION of fresh whole
canned milk has started at a new plant
at Stanwood, Washington, according to
R. R. Graves, one of the developers of
the process.
The Stanwood unit will have a capacity
of about 500 gallons of milk per hour,
but if demand warrants it this capacity
can be doubled. Principal customers for
the new products will be the army as
well as residents of Alaska, Hawaii and
Japan, where there is a considerable
market for fresh milk.
Farmers who supply the raw milk re-
quire special equipment for milking so
that the milk itself is never exposed to
the air, Mr. Graves explained. Principal
reason for this is to prevent the milk
developing an off-flavor.
Milk from each farmer's herd goes
into an individual 100oo to 200 gallon
stainless steel tank rather than into the
familiar milk cans. Within hours after
the milking time, the raw milk must be
at the processing plant ready for canning.
Cost of the canned milk is higher-
principally because the container used is
more expensive than the traditional milk
carton or bottle-and there appears to be
plenty of demand in out-of-the-country
markets at present.

Secretary Brannan
Defends Farmers
SECRETARY OF Agriculture Brannan says
that those attempting to blame the farmer
for high food prices "are barking up the
wrong tree".
He said the farmer is being made the
"scapegoat for inflation generally," by
people who don't understand how price
supports operate.
The farmer does not set the price of
his products, he said. The markets do
that; out of each dollar spent for food
in the market place, the farmer averages
only about 50 cents; his income is little
more than half as large as the average
for nonfarm people; his risks are high,
his wages low, his investment return
small, and today's food bargain is better
than in previous decades. An hour's
earning in a factory may buy less of some
things now than it has in the past, but it
will buy more food.


How SPECIALIZED dairy detergents, germi-
cides and new, improved cleaning tech-
niques help maintain low bacteria counts
in dairy plants is described in an illus-
trated booklet available from Oakite Pro-
ducts, Inc., New York, longtime manu-
facturers of cleaning and related mater-
ials for dairies.
The booklet also offers an interesting
account of a special conveyor chain lubri-
cating unit designed to provide more ade-
quate control of lubricant solution con-
centrations. This Oakite-designed unit
is reported to eliminate the need for mak-
ing upstock solutions in advance, and to
assure a well-controlled flow of dissolv-
ed lubricant on conveyor chain surfaces.
Readers desiring free copies of this
booklet should address Oakite Products,
Inc., 123C Thames St., New York 6, N. Y.

Florida Members of
Milk Industry Foundation
FLORIDA MEMBERS of the Milk Industry
Foundation include the following: Fore-
most Dairies (6 plants) Chipley, Daytona
Beach, Jacksonville, Miami, St. Augus-
tine, and St. Petersburg; Borden's Dairy
(8 plants) Clearwater, Daytona Beach,
Ft. Lauderdale, Ft. Myers, Lakeland,
Miami, St. Petersburg, and Tampa;
Dinsmore Dairy Co., Jacksonville;
Skinner's Dairy, Jacksonville; Southern
Dairies, Inc. (5 plants) Jacksonville,
Miami, St. Petersburg, Tampa, and West
Palm Beach; Boutwell's Dairy, Inc., Lake
Worth; Dressel's Dairy Farm, Miami;
Florida Dairies Co., Miami; Miami Home
Milk Producers Assn., Miami; Puritan
Dairy, Inc., Miami; White Belt Dairy,
Miami; Land O'Sun Dairies, Inc., Miami
Beach; Datson Dairies, Inc., Orlando;
T. G. Lee Dairy, Orlando; Perfection
Cooperative Dairies, Orlando; Hood's
Dairy, St. Petersburg; Bassett Dairies,
Tallahassee; and Alfar Creamery Co.,
West Palm Beach.

Average Price Up
THE NEW YORK Milk Market Administra-
tor predicts the average price for last six
months of 1951 will be $4.80 compared
with $4-44 for first half of year. It is
expected highest price will be in
November, about $5-23.


26 FLORIDA DAIRY NEWS


DAIRY NEWS DIGEST


Members of the Dairy Industry throughout the State are invited to please send to
the "Florida Dairy News" all news about dairies, dairying and the good people who
devote their time, talents and money to this great industry.-The Editor.

Canned Production Of Lower Bacteria Counts
Whole Fresh Milk Is Started Discussed in Booklet


LAKELAND, FLORIDA








Veterinary Committee:


Leptospirosis
The Veterinary Committee of the Association desires to be of service to Florida Dairymen through dis-
cussion in this column of any Dairy Herd problems submitted which are of general interest. Submit your
questions to the Editor, FLORIDA DAIRY NEWS. Dr. Karl Owens of Gainesville, Chairman of the committee
will assign the questions to some member of the Committee to answer.


Q Gentlemen of the Veterinary Com-
mittee: There is evidently an out-
break of a new cattle disease unknown to
this section. Can you please arrange to
make an early study of these conditions
as it may be of great benefit to the entire
Dairy industry.

A By Dr. D. A. Sanders, Head of the
Veterinary Department of Florida
Agricultural Experiment Station and
President of the
Florida Veterinary
Medical Association:
"From the limited
information we have
been able to secure
to date, the disease
appears to be 'Lep-
tospirosis.' Reports
from about the state
DR. SANDERS indicate a threat of a
spread of this infec-
tion among dairy cattle. The Experiment
Station is interested in making prompt
investigation of any evidence of further
outbreak of this infection and urges all
dairymen to advise us promptly of any
symptoms observed.

Thick Udder Secretion
Probably Due to Leptospirosis

What causes heavy lactating cows
to go off production suddenly giv-
ing only a small amount of thick milk
from an otherwise healthy appearing ud-
der?


A The cause of this condition, in all
probability, is due to invasion of
the udder tissues by the microscopic lep-
tospira organism. Leptospiral infections
of the udder of dairy cattle have been re-
ported from various sections of the
United States and from many foreign
countries. The causative organisms pos-
sess a spiral, flexible form and are motile
by means of rotation either forward or
backward around the long axes in a cork-
screw manner. Leptospira vary consider-
ably in size and number of spirals in dif-
ferent species.
Udders infected with leptospira appear
soft, loose, spongy, resident and smooth
when palpated with the hands. There is
no swelling of the udder tissues. This is
in contrast to the swollen, inflamed ud-
ders containing hard, fibrous areas char-
acteristic of bacterial infection by the


common mastitis producing organisms.
Many species of leptospira-like organ-
isms inhabit thle bodies of wild and do-
mestic animals, including rodents. Some
species appear to be strictly pathogenic,
while other species appear to be patho-
genic only under certain condition.
In dairy cattle, the infection may attack
the entire milking herd and result in
heavy financial loss to the dairyman. Milk
production is greatly curtailed and re-
covery of milk flow may be delayed for
long periods. Special diagnostic labora-
tory methods are required to demonstrate
the presence of leptospira organisms in
udder tissues and in the secretion from
infected udders. Very little research
work has been conducted on leptospiral
infection in domestic animals, while it's
incidence is definitely on the increase.
Until such time that research work can
be undertaken which will reveal the meth-
ods of transmission and the reservoirs of
infection, no definite control or prevent-
ative measures can be given.


Milk Industry Foundation
Institute Taking Applications
THE SALES Training Institute sponsored
by the Milk Industry Foundation, a two-
week session in Washington, has sched-
uled their classes for the remainder of
1951 and is taking applications for the
six courses yet to be held. They are
held to train executives and supervisory
personnel concerned with sales and sales
training. Write to the MIF for more
details.


New OPS Regulation Effects
Sellers to Army Camps
OPS HAS issued General Overriding Reg-
ulation 2 which has significance for milk
companies that had contracts to deliver
milk to the Army during December, part
of the base period. The previous regu-
lations made the ceiling on Army milk
that which had prevailed under existing
contracts during the base period. This
was unfair because costs of milk had
advanced with other costs. This regula-
tion remedies the situation.

THE PENNSYLVANIA Department of Agri-
culture reports the value of milk cows
has hit a new all-time high of $269 per
head in that State.


^ ~MEANS EASIER
CLEANING, LOWER COUNTS,
AND HIGHER QUALITY MILK

Simplify your cleaning and sanitizing with
the tested and proved Klenzade Farm
Quality Program Nu.Kleen to remove
and prevent milestone Kleer-Mor to
emulsify and rinse away heaviest fats and
grease-Klenzade X4 Sodium Hypochlorlte
Solution for rapidly de-
stroying bacteria. Here
is dalrylond's most pop- LETTER METHODS
ular and best balanced
cleaning program-used T R AER MILK
daily coast to coast. IGGERCH
Ask your dealer. CHECS






Coming Events of Interest
August 15 6, 17-Cottage Cheese & Butter-
Milk Slhort Course, McArthur's Dairy,
Miami; Sponsors: Miller Mach. & Supply
Co. & University of Florida.
September 27-29-Plant Supt. Short Course in
Dairy Manufacture, Univ. of Fla., Gaines-
ville; Sponsors: F.D.I.A. & Univ. of Fla.
October 4-6-Fla. Public Health Assn. Annual
Meeting Miami Beach (Entertainment by
F.D.I.A.)
October 30-Nov. 1-Dairy Herdsmen's Short
Course Univ. of Fla., Gainesville; Sponsors:
F.D.I.A. & Univ. of Florida.
October 22-24-International Assn. of Ice
Cream Mfrs. Book-Cadillac Hotel, Detroit.
October 24-26-Milk Industry Foundation
Annual Convention, Statler Hotel, Detroit.
October 28-30-Fla. Veterinary Medical Assn.
Annual Meeting, Tampa.
November-Board of Directors, Florida Dairy
Industry Association, Miami.
November 9-Annual Guernsey Sale, Largo,
Florida.
November 15-17-International Assn. of Milk
Control Agencies, Miami, Fla., L. K. Nicho-
las, Jr., President.
November 25-29-Southern Assn. of Ice Cream
Mfrs.; Vinoy Park & Soreno Hotels, St.
Petersburg, Fla.




Headquarters for

PASTURE

IRRIGATION

Systems and Supplies


FOR AUGUST,


1 9 51 27









MINERALS
for the

DAIRY HERD
as close as your
Eshleman dealer!
Hundreds of commercial beef
producers use MAXCY'S RANGE
MINERAL regularly as a com-
plete, balanced mineral supple-
ment for their herds.
Dairymen, too, can profit from
the experience of Latt Maxcy on
his own herds-experience em-
bodied in the scientific com-
pounding of MAXCY'S RANGE
MINERAL and MAXCY'S CATTLE
DRENCH. Write for our folder
or ask your Eshleman dealer
for information about these
products. The MINERAL is packed
in 50 pound bags, the DRENCH
in gallons or dose-size bottles.


MAXCY

FERTILIZERS, INC.
E. R. JOHNSTON, Manager
FROSTPROOF FLORIDA


Tampa's Oldest Feed & Fencing Store
FEEDS, BARB WIRE, HOG FENCE, GALVANIZED
ROOFING, POULTRY FENCING. ETC.

STALNAKER

BROTHERS
P. O. BOX 1468 TAMPA, FLA.
EAST BROADWAY AT 33RD STREET
37 Years at this Location


SEE THE NEW


It's self-propelled... you just guide
it. Cuts tough weeds, lawns, even
saplings! Save hours of toil with a
Jari. See it now.


TAMPA ORLANDO


Dairymen Can Meet Challenge


Of Concentrate, Says Dr. Fouts


(Continued from page 15)
because of the extra processing (con-
densing) the cost to the consumer cannot
be materially reduced even in efficiently
operated plants.

Frozen Concentrated Milk
Now, also within the past few months
reports have reached newspapers, maga-
zines, etc. that a frozen concentrated
product has been perfected and is about
to be released to the consuming public.
The concentrating is nothing new, and
there is nothing new about the possibility
of freezing foods for later use. Trials,
however, proved that freezing concentra-
ted orange juice and thawing it for table
use and freezing milk and thawing it for
table use constitute two entirely different
problems. The orange juice thaws per-
fectly, even after prolonged storage in
the freezing compartments of ordinary
home refrigerators at +50 F. Experi-
ments have shown that temperatures as
low as -lo' to -15 F. are required to
successfully hold milk in the frozen con-
dition if the milk is to be in a suitable
condition for use, even after only a few
weeks storage. The usual trouble is
with the appearance of the milk which
may seem to have curdled, or have a flaky
character. This low storage temperature
is practically impossible to maintain in
modern home refrigerators, to say noth-
ing of the difficulty involved in finding
means of transporting the product at such
low temperatures. The cold storage
facilities in markets are insufficient to
maintain the product properly. When
the housewife goes shopping, frequently
too much time elapses between her
shopping and when she gets home for
this product to withstand. Overcoming
just this one problem is really a major
item and until someone finds the answer
it stands in the way of the successful
merchandising of this type of product.
As storage temperatures go down cost of
storage goes up, so there is a limit to
what we might be able to expect in this
direction.
To my knowledge no consumer tests
have been made on this product except
in small groups. If these problems are
all surmounted let's see what problems
confront this product. First, as with the
product mentioned before, in most areas
the milk used for its manufacture must
be paid for on a Grade A basis, then the
cost of manufacture and storage must be
considered. Thawing and reconstituting
are extra tasks for the housewife, and
unless a definite financial gain is offered
she will not be interested.


Dairymen Can Meet the Challenge
What do you as a dairyman have to
offer in competition with these new
products? Fresh, clean, pure whole milk
has been on the market for many years.
and has been improved in quality by the
application of new knowledge and with
new and improved equipment. Today
the bottled milk the dairymen offer the
housewife is the best in the world and
needs no apologies for any reason. The
quality is supreme. Fresh fluid milk is
recognized by nutritional authorities to
be the best and lowest priced food avail-
able for the whole family. Milk in clear,
clean glass bottles is an attractive product
and paper cartons are sanitary, light in
weight, and disposable when empty. So
-- we now have for our customers a fine
quality product, attractively packaged.
with good keeping qualities, easily served
and reasonable in price. Let's get busy
and sell our milk on its own merits and
not worry too much about these new
products, always bearing in mind the
advantages the new products offer.
The report seems to have gotten out
that to make this concentrated product
expenditures up to $50,000 would be
required for equipment, which is enough
to frighten all but the largest dairy
organizations. This statement is far
from the truth. A standard 28" vacuum
pan, capable of condensing 650 gallons
of milk into 217 gallons of this finished
product in 8 hours, can be purchased for
less than $6,000.
Will this product be on our markets?
Yes. Soon? Yes. How seriously will it
affect our business? As I have mention-
ed before, it has replaced only about 5%
of fluid milk in markets where it has been
offered. This isn't much, to be sure, but
no dairyman wants to lose even 5% of
his business, and again, a small dairyman
putting out ioo gallons of bottled milk
per day can't afford a vacuum pan to.
concentrate only 5% of his milk.
I believe that if and when this product
is offered to the trade generally the larger
companies will want to provide the bulk
product to smaller distributors if they
desire small quantities for their trade.
Where, then, will this product meet
with its greatest use? It has proven to
be excellent for army camps and other
similar situations where the housewife is
not involved and where the product has
to be transported for long distances. Its
reduced volume is a great advantage
where large quantities are transported.
In the meantime every dairyman
should step up his activities in producing
better milk more efficiently by such


28 FLORIDA DAIRY NEWS






methods that he can sell the fresh fluid
product to the housewife at the lowest
possible price consistent with production,
processing, and delivery costs.
No milk is better than fresh, fluid,
pasteurized whole milk, and as long as
price control agencies insist that concen-
trated milk be made from Grade A milk
and paid for accordingly, I don't believe
dairymen need worry too much about
having to go out of business.
In my opinion dairymen in the South
are doing an excellent job.


Effects of Penicillin
On Milk Are Stressed
MEMBERS OF the American Dairy Science
Association sought to clarify the effects
of penicillin treatments in milk through
a resolution adopted at their 46th annual
meeting in Knoxville, June 6-8. Text of
the resolution, according to Prof. Walter
A. Krienke, chairman A.S.D.A. commit-
tee, Department of Dairy Science, Uni-
versity of Florida, is as follows:
Whereas: Antibiotics (penicillin prepara-
tions) have proven beneficial in the treat-
ment of mastitis, and
Whereas: Research has shown that milk
obtained from treated quarters of the cow's
udder contains appreciable quantities of
antibiotics through the sixth milking (72
hours following the final treatment) and
Whereas: It has been shown, for example
that even small quantities of penicillin will
inhibit or retard lactic acid production in
the progress of manufacturing cheese, butter-
milk, and other dairy products which are de-
pendent upon growth of lactic acid forming
bacteria, and
Whereas: Substantial economic losses mav
result from the production of inferior pro-
ducts or from the total loss of milk intended
for processing and
Whereas: It appears that the best approach
to the solution of this problem lies in in-
forming producers regarding these facts;
Therefore, Be It Resolved: That The
American Dairy Science Association give full
support to the solving of this problem by:
(1) Urging all dairy associations that
have dealings with milk producers to foster
a program of producer education in coopera-
tion with manufacturers of antibiotics, design-
ed to give producers an understanding of the
correct use of antibiotics.
(2) Urging manufacturers of antibiotics
to omit or alter statements in advertisements
which may be construed to imply that milk
from treated quarters can be used without
a waiting period after treatment.
(3) Asking state and federal agencies to
give serious consideration to the enactment
of laws and/or regulations requiring con-
tainers of antibotic preparations intended to
be marketed direct to farmers for mastitis
control to carry the following statement in a
conspicuous place on the label of the pro
duct:
"IMPORTANT! NO MILK OBTAINED FROM A MAS-
TITIS TREATED QUARTER WITHIN 72 HOURS (6
MILKING) AFTER THE LAST TREATMENT WITH
THIS PRODUCT IS TO BE MARKETED".


I RLUS CHAMPtoN "WIRD HANP"





FLORIDA POWER & LIGHT COMPANY






50% to 100%

MORE GRASS GROWS

On the muck soil in the Everglades.

Come and see


C. A. BAILEY REAL ESTATE


P. O. Box 216


Specializing in Muck Pasture Land
Phone 2770


FOR AUGUST, 1951 29


Belle Glade, Fla.








Florida Dairy Industry Ass'n
ALLIED TRADES MEMBERS
Special Advertising Section


ADAMS PACKING ASSN., INC.
Citrus Pulp, Citrus Meal, Citrus Molasses
J. L. Coates, Sales Mgr. By-Products Div.


Auburndale, Fla.


Phone 8-7016


CHAS. DENNERY, INC.
New Orleans, La.
Ice Cream Coating, Fruits and Flavors
ED SALVATORE, BOX 141, MIAMI

EX-CELLO CORPN. PURE-PAK
DIVISION
Paper Bottle Machines Electro-Pure
Pasteurizers J. W. Radke
1680 Peachtree N. W. Atlanta, Ga.

GENERAL MILLS, INC.
Dairy Equipment and Supplies
John W. Manning, Phone 9-4586
1601 Congress Bldg. Miami

GULF PAPER COMPANY, INC.
Ice Cream (Linerless) Cartons, Butter Cartons
J. H. McVoy
50 E. Magnolia St., Pensacola, Fla.

DOUGLAS J. HEADFORD
FLA. REPRESENTATIVE
Green Spot Orangeade Concentrate
616 Jessamine Ave. Phone 4356
Daytona Beach, Fla.

JIFFY MANUFACTURING CO.
Insulated Bags and Liners
Southern Representative-William Romaine
Box 5463, 5 Pts. Sta., Columbia, S. C.

ROBERT A. JOHNSTON CO.
Dairy Chocolate & Cocoa Products
J. L. Hammons Ph. Dearborn 2811
507 Nelson Ferry Rd., Decatur, Ga.


KIECKHEFER CONTAINER CO.,
CAMDEN, N. J.
Pure-Pak Paper Milk Cartons
R. J. Evans Phone 8-5296
3343 Post St., Jacksonville, Fla.

KLENZADE PRODUCTS, INC.
Chemicals for Dairy and Food Plant
Sanitation H. B. Ahlefeldt
Union Term'l Whse., Jacksonville, Fla.

MEYER-BLANKE CO.-Dairy Supplies
"Everything But the Cow"
Jim Campbell Ph. 6-1366
2701 Dauphin St., Mobile, Ala.


PAUL-LEWIS LABORATORIES, INC.
Lactivase For Preventation of oxidized flavors
in bottled milk Redland Brands
26 N.E. 27th St., Miami, Fla.


Klenzade Sanitation School

THE SPRING session of the Klenzade semi-
annual Training School for new Field
Representatives was recently concluded
at the company's home offices in Beloit,
Wisconsin.
Beginning with the fundamentals of
sanitation chemistry and practical bac-
teriology, the course covers the many
problems encountered in cleaning and
sanitizing dairy and food plant equip-
ment, as well as food handling equip-
ment in restaurants, hotels and institu-
tions.
Students are taught by texts, lectures,
visual aids, projection slides, demonstra-
tions, check tests, and question and
answer forums. The school term of nine
full days is highly concentrated. Classes
begin promptly at 8:00 A.M. and con-
tinue until 9:oo P.M. daily. Examina-
tion periods follow at the close of each
subject.
The success of these courses, Klenzade
reports, is visibly noticeable by the in-
creased efficiency and practical helpful-
ness of Klenzade men in the field.


Sprinkman Corp. Expands
Sales Force

EDWARD W. CRUMP has recently been
appointed to the sales staff of W. M.
Sprinkman Corp., Milwaukee, Wis.,
manufacturers o f
Sprinkman Con-
trolled Suspension
Milk Filters and
jobbers of quality
d a i r y equipment.
Mr. Crump has a
broad background of
experience of more
than twenty five
years in the dairy CRUMP
industry and was
formerly connected with the Gridley
division of the Borden Co., at Milwaukee
as branch sales manager in charge of
retail and wholesale milk deliveries. He
will call on the trade generally through-
out the country and work closely with
jobbers to further implement the com-
pany's expansion program and progress-
ive policy of improved service to the
industry. Mr. Crump will headquarter
at the Sprinkman home office in Milwau-
kee.


Equipment Shortages

DAIRY EQUIPMENT manufacturers are run-
ning out of materials and their only hope
for continued operation is some arrange-
ment allocating critical supplies for
essential machinery, according to Earle
L. Slayton, machinery sales manager of
the Cherry Burrell Corporation.


Florida Dairy Industry Ass'n
ALLIED TRADES MEMBERS
Special Advertising Section


S. H. MAHONEY EXTRACT CO.
Van-Sal Vanillas
SALLY H. MAHONEY, Pres.
221 E. Culleton Rd. Chicago 16, Ill.


PURE CARBONIC CO.
Carbonic Gas & "Dry Ice"
T. A. McMakin Ph. 7-8431
Strickland & McDuff Sts., Jax., Fla.


RALSTON PURINA COMPANY
Mills at Tampa and Miami
"A Dairy Program that increases capacity
and milking life of your Herd"


RIVERSIDE MANUFACTURING CO.
Industrial Uniforms
James M. Stewart Phone 3-3287
306 Lakeview Ave., Apt. 406, Orlando

SCHAEFER INC.
Ice Cream Cabinets, Frozen Food Cabinets
W. G. Wright Phone 4201
333 Harbor Drive, Venice, Fla.

STANDARD CAP & SEAL CORP.
Tampa Proof Seals & Machinery
Larry Hodge
1121 duPont Bldg., Miami, Fla.

STEIN HALL & CO., INC.
Ex-Cello Glue, Powered Egg Yolk,
Stabilizers, Coconut L. A. Gaston
3912 San Juan, Tampa, Ph. 62-0171

STANDARD CAP & SEAL CORP.
Milk Bottle Closures
Bob Smith, 264 Peachtree St., Atlanta
Larry Hodge, duPont Bldg., Miami

TESCO CHEMICALS, INC.,
ATLANTA 5, GA.
Anhydrous Ammonia, Liquid Chlorine
Amica-Burnett Co., Jacksonville
C. S. Johnson, Tampa -
W. L. Filbert, Miami

THATCHER GLASS MFG. CO.
Glass Milk Containers
W. T. LOVE, Florida Representative
2726 Willow Dr., Charlotte, N. C.



Classified

Advertising
MANAGER WANTED-Dairy Herd Manager, ex-
perienced in large production operation. Excel-
lent opportunity with well-known North Florida
Dairy producing around 1,000 gallons per day. Reply
confidential. Box A, Fla. Dairy News.
CONNECTION WANTED-Experienced in Milk
Plant Management, Milk Sanitarian, Quality Con-
trol and Laboratory Control. Box B, Fla. Dairy
News.


30 FLORIDA DAIRY


NEWS






0 0 00 oTOE OoAO

THE


/mo


The payoff is at milking time in pounds of milk
and profits per cow. Maximum payoff requires max-
imum production per cow through good care and lib-
eral feeding. Whether feeding a large commercial
herd or a family cow, SECURITY DAIRY FEEDS will
help you produce more milk per cow. Always feed the
best-feed SECURITY.


FOR AUGUST, 1951 31













i ,. *.
*1~'i *~


* V


VI't


MADE IN FLORIDA
FOR FLORIDA FEEDERS!


and more Florida dairymen are depending on
Citrus Pulp to give them increased milk pro-
at lowest possible cost, thereby putting more
i the milk pails!

ia Citrus Pulp is a concentrated carbohydrate
Itaining the factors which stimulate milk pro-
Market reports consistently show that Florida
'ulp-so high in TDN content-gives greater
)duction and at the same time lowers feeding


a bulky feed which keeps well in storage and
important minerals such as calcium, mag-
phosphate, iron, copper, zinc manganese-all
to good milk production and animal growth.

r Florida Citrus Pulp from your dealer today
-t increasing your profits by increasing milk


For further details, consult your dealer or write direct to Citrus Processors As-
sociation, P. O. Box 188-C, Lakeland, Florida. This association, composed of manu-
facturers of Florida Citrus Pulp and Florida Citrus Molasses, will be happy to assist
you in your feeding problems.


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Cit
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