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The Okeechobee news
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Permanent Link: http://ufdc.ufl.edu/UF00079943/00158
 Material Information
Title: The Okeechobee news
Physical Description: Newspaper
Language: English
Publisher: The Okeechobee Publishers, Inc.
Place of Publication: Okeechobee Fla
Creation Date: February 16, 1945
Publication Date: -1992
Frequency: triweekly[<1989>-1992]
weekly[ former <1926-1945>]
semiweekly[ former <1981-1983>]
three times a week
regular
 Subjects
Subjects / Keywords: Newspapers -- Okeechobee (Fla.)   ( lcsh )
Newspapers -- Okeechobee County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
newspaper   ( sobekcm )
Spatial Coverage: United States -- Florida -- Okeechobee -- Okeechobee
Coordinates: 27.241667 x -80.833056 ( Place of Publication )
 Notes
Additional Physical Form: Also available on microfilm from the University of Florida.
Dates or Sequential Designation: -v. 82, no. 91 (Sept. 13, 1992).
General Note: "The voice of the Everglades."
General Note: Description based on: Vol. 6, no. 24 (Jan. 8, 1926).
Funding: Funded by NEH in support of the National Digital Newspaper Project (NDNP), NEH Award Number: PJ-50006-05
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved. Board of Trustees of the University of Florida
Resource Identifier: aleph - 000373291
oclc - 33430034
notis - ACB2469
lccn - sn 95047276
System ID: UF00079943:00158
 Related Items
Succeeded by: Daily Okeechobee news

Full Text
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LaMartin -- 1-1-31





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BUY *VR SAVINGS BUY WAR


BONDS ANDSTAMPS! IDht (@krr.rhnbt Nt1US" BONDS AND6TA.11PS1!





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Volume 30-Number 35 Okeechobee, Florida, Friday, February 16, 1945 Price Five Cents

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News of Our Boys': SOfl.CIILRCIIES IS SUBJECT OF CHRIST AT I Okeechobee RO '20 Will Start With 1'. W.:MEMBER COSELY: OF JR.ABERDEEN.MADE I Volunteer FireFighters

SCIENTIST, FEBRUARY 18 ,

1 In Various Camps Parade at 1:30: Tomorrow Afternoon ANGUS ASSOCIATION f I Held

"Soul" Is the subject of the

At 'llomsji Abroad in Leaaon-Scrmon Churches of which Christ will, Scientist be read, I --Rodeo and Horse Races Will FollowThe Chicago The Okeechobee, 111., Feb. New.-A 10. (Specialto memo Meeting MondayThe


throughout the world on Sunday, .-- .- bership In the Aberdeen-Angus -
j ft letter receivers this week b>' local Volunteer Fire Department
February 18. Okeechobee Rodeo will get produced, b\ Oscar "lemons, rancher Breeders' Association has been accorded -
I h, ',other, Robert Mine, who Is Is getting Into full awing now,
w I the I'nited States Army in The Golden Text Is: "Truly my under way for a two day show here j of KUxinimoo, and Is sponsored by T. W. Conely, Jr., of Okeo- with a proper organization dues,
soul waiteth upon God, from him
B ", ui, writi" that hi' H getting tomorrow with a street parade that the Okoechobec Rotary Club. Tick. chobee, Florida and all that pertains to a going or-
cometh my salvation" (Psalms C2l I
fine but U anxious to got Among the citations which comprise begins at 1'SO: p. m. which will ,I etc will go on sale st the main gate The American AberdeeniAngus ganlzatlon On the night of the

I 10 His letter was written from the Lesson-Sermon Is the form at the City Hall and Continue I at 2:30 p. in, tomorrow and also Breeders' Association has a mem- 12th, those Interested met at the
h 'uum, January 20. on through to the Rodeo Ground Lions club building. Dr. T. T. Coleman -
I afternoon.
following from the Bible : Sunday bership of 10,000 breeders of
at the old Airport on the Bssslnger pure. acted as temporary chairman.
"Then said Jesus unto his disciples, All are Invited to bring their'j
Road The main performance will bred Angus cattle.. These cattlemen The officers then elected
Mr and Mrs. C. II. Parkerson rev.l If were,
will 'come
any man after me, let horses and ride In the
0> a card thli, week from their him deny himself, and take up his begin at 230.Arrangements: big parade represent all sections of the United President, Paul Robbing Secretary,
have been made fora which forms at the City Hall tomorrow O. L. Hunt Treasurer, Roscoe Mark
:
he
which
'''''. J. P. Parker on In cross, and follow me For what I.a Is States and Canada. This past month !
number of the best rodeo performers 1:30. hal.\l Agent, R, A. Bur
lend hli mail toI at : Publicity
ghee them to
I It.les,1
i I man profited, if he shall gain the 119 new breeders, from 35
I ., aboard the USS Kearney care In the business to be on hand The Sunday afternoon performance I Bess. I
whole world
and lose his own soul? became members of the Angus Association '
,,' fleet Postofflce, New York HeI or what shall a man give In exchange for both the performance tomorrow will get under way at 2:30: p. I Since the Lions Club sponsored

I ii been stationed at the naval for his soul I ?" Matt. 16: 21, afternoon and Sunday afternoon.The m. and the races will again follow I II I the organization) all members of
.., the two horse races will get under way after the rodeo performance li over. I club
for
I I. at Melbourne pact "0)). V II that were made honorary members -
transferredi I Immediately after the rodeo Is over ---V--- I
> &iand war recently of the VFD. It was decided
I
V II which will be about four o'clock. The Okeechobee Mrs. Madena Thomason of New-
'>in that place to the naval bast at I Chapter of the that meetings should be held each
:N"rtolk, Va., from where he was Mr. and Mrs. Harmon Raulerson' The races will be held at the rodeo Pattern Star will meet next Tues I berry, S. C., will leave tomorrow to Thursday night at 8:00: o'clock at
., of Miami were visitors spending the grounds and several of the best day night at the Masonic Temple
t to ta. I return to her home after spending the city hall, and that the minimum
week end in Okeechobee, having quarter horses in South Florida are Since: there is special business, all\
fee should be .
membership $1.88.The
a week In Okeechobee with her brother
sheriff been called here on account of the scheduled to be on hand for these members are asked to be present.
of
non P. Stewart, non following men were present ,
r serious Illness of :Mr Raulerson'lmother races. ------v and sister-in-law, Mr. and Mrs.
a,1, I :Mr. N. 0. Stewart, and Martin at this organization meeting; T. T,
,, Mrs. Peter Raulerson The Okeechobee Rodeo Is being BUY MORE WAR BONDS B. K. Padgett and family.
., K' "art. ion of Mr. and Mn. Lon Coleman, Moss'Is Nipper, C II. Park-

St wart, arrived In Okeechobco this ._ .._ Robbins
------ -- -- ----- arson, Paul Jack Coker,
----- -- -- -- -- --- -
e .k and are pending a short timeh. Damon Walker, N. 0. Stewart, C,

:. with Sheriff and Mn Stewart Second Annual Clay, R, 1'.1. Dupree, Henry Hawk,

j' I family, They are both in they Roscoe Markham, Rod Chandler, R,

\ \ serving In the Atlantic A. Burgess, Dnlton Brett, Warren

I King, 0. L. Hunt, Allen Markham,
Hi.noting ; youngest member, OkeecicbeePerformances Rodeo K. E. Stello, and Gilbert Culbreath.

MiMin Wilson, the Masons hell l II I The following were appointed a con.

i name' after the lodge met.ttnKI stltution and by-laws committee! C,

,". -.ia' >' night, at John Roe's out H. Parkerson, 0. L, Hunt and R, A

<(", 'r grill. Wives and families of Burgess, who have procured a copy

Mi 'uiia their Eastern Star sliKrsai Saturday and Sunday Afternoons at 2:30: of the Ft. Pierce Fire Department

'I! a few guests were pesent to en- constitution and by-laws to study

jo: the delicious spare ribs, roast and use as a guide In drawing up

nw 11 potatoes, and other good their own.

th riffs to ent The night was pelfi'it "- Fel ] 7 & 18 At this writing, the qualified

the crowd congenial, and theo members of the VFD, I I. e., those

,'asion most enjoyable I who have paid their dues, are T. T,

Coleman, Morris Nipper, C. H,

I Mr and ;Mrs J. C, Pearce received r, { '*A' e1a kt 'ark erg on, Paul Robbins, Jack Cok
......1,''r6 r ,',' ) ,, q y.
a letter this week from their ion rvey. er, Damon Walker, Roscoe Mark
w. (//I
.
which It .. -- ham, '
Wilson In he says he get yl /6J. Rod Chandler' R. Ai Burgess, y I(
Unit along fine. Wilson \fi In the Dalton Brett 0. t. Hunt, K. E. t

Navy in the Pacific and took partIn Stello and Gilbert Culbreath.In .

the invasion of the Philipine Islands I} securing new fire hose and f',I
k. 6 r'i. ra ,
r
several weeks ago He lays .Aa r. tr, equipment, the city fathers are getting

th.- natives of that Island were gladto Invaluable assistance from R.
Featuring Don't Miss This!
see the American when they B. Meserve, who, as city manager of

landed and rendered them all of the Marianna, learned the hard way'
I
asmstance they could. He said the where to look and how to go about

Philhpinoi were about starved to CHIP MORRIS tf BULL FIGHTING getting the impossible

death and generally In bad shape Sometimes it takes tragedy te

for clothes, food and other Items wake up a community.THsTGADTLY.

which they needed. Wilson says the from -4.i t by>

Americans traded clothes and other _
Items to the natives for Japanese Bull Turn, South Dakota '' World's Most Famousand

money and that he has enough Jap r
his Famous 4'' Bull Fighter
money to "choke a bull with." Br !Marjorie B. allure

V What street do you live on? Oh,
I i I Educated Horse from Houston Texas
yes-I know-the second one down
WARNINGThere
from Raifsnlder'a filling statlea.

BLACK FOXk .a ict JACK JACKSON But what is it'i name? Don't feel .
will be-a food shortage s r" t*'f embarrassed because yea don't

know! I found out by asking a dozen
seat winter vnless ready crops are
need people that they have no Idea of
tanned promptly Processors
the of their
name street.
Jditionil help now The farmers
Well, the streets that
are parallelto
ef America hare done a grand job.
They've produced more food this I J r Main street, which ji really North
and South Park, are numbers Seventh
;
food won'tsupply
year than last. But that
our boyi over-seas and ia street is south, and Eighth
street north, of this dividing line,
front
camp-it won't feed the home
-unless it Is canned NOW. Food and they' go in regular order from
there on. Parallel to Parrott Ave-
processors hare a tremendous job to
of labor. They nue, however, we go swanky and
do. They are short
Deed help at oncyour help. Men- have ,Indian names Tallahassee
and Girls 16 can street, Miami itreet, Oaceola itreet,
Women-Boys over
Hicpochee street, Hlawasee itreet
render a real service to their country HORSE '
by volunteering to help out In RACESFeaturing and so on. Some day, perhaps, the

local cannery They will be paid city council will give us lome neat
corner sign posts, whereon
prevailing wages for the work they we can ,
display these Interesting street -
do. Enroll now The present crops
names to the edification of passersby. .
are going to waste unless help can

U secured to can them. Please enroll such horses as Alexander Border .
Eighth
itreet begins with Bill
now and save this vital food for
eur boys over there. Full time or Clegg's Boy and other famous QuarterHorsesAlso Hendry's pretty place and ends, af
ter becoming a dirt trail, In Dave
part time work. Apply today at
i Coker rejuvenated home, neat
Markham Brothers t Co. office. Florida Cow Ponies as
V I and attractive a place as you will
find In town. The Court House and
Mrs. J. H. Walker, Jr., Mrs. Lor-
ear Pearce and Mn Morris Barnett the Methodist church are on Eighth

and little daughter, were visitors SQUARE DANCE SATURDAY NIGHTCALF street Hiram, and Raulerson's the McNeil comfortable home and

pending Monday In Fort Pierce.FOUND big
house. There are perhaps a dosen

ROPING smaller homes, all of them, withouta
-Men's bicycle. Owner Sponsored by STEER WRESTLING
single exception, well-kept and
caay hare tame by identifying It
TRICK RIDING TRICK ROPING showing every evidence of past attention *
sad paying for this advertisement OkeechoL-e Rotary till
WARREN J. KING, Chief of Police. !BRONC RIDING BULL RIDING and present Improvement
(ConU.... .. MM I)
--- "

SPECIAL SADDLES WOOD STOVES

5-GAL. CAN OPALINE OIL POULTRY WIRE ( No Certificate Required. )

SHOVELS AXES '..,,'
$3.95 OVENS

:/ :' : GILBERT CHEVROLET COMPANY ". '. t .

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THE OKEECnOBEI NXWS FRIDAY, FEBRUARY: If, iNS

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SAVE FARM; EQUIPMENT LADIES AID GOES TO CHOSEN i and prayer. Some relief sewing was
QDhcerljiibcc Nt ( County Commissioners Met in Regular finished, and refreshments of cake t.
The Ladies Aid of the Brethren
to be and Ice cream were served.
If our boys at the front are
Published Every Friday by the Session Last Monday; All Bills Were adequately fed and clothed, Amer. church motored to Chosen Wednesday Members present were Mrs. Marie "I
Okeechobee News Co., at Okeeche- : February 14th to the home of
'
ican farmers must produce more Glenn, Mri. John Draughon, Mrs H. 'f
bee, Okeechobee County, Florida Mr. and Mrt. I. N. West.A I
Approved to Be Paid the (even than last year't record crops) P. Garner, Mrs. Victor Domer, Mrs
By County'The delicious duck dinner was tcrv-
BRYANT BOWDEN .... .. Editor with less help, and with fewer replacements Curtis Wright.
ed at noon. In the afternoon a bus
Xitvred: ss iwnnd rtnns matter July of farm machinery.The iness meeting and program was held, Guests were Rev. Garner, Mist

1. 1914. Fid at, under the Post Act Office ot Mar.In Okeefhobr 8, 1879.- Board of County Commission-. K. Williams, Agt, bond supply) of farm labor It shorter An article was read on China Missions Margaret Haines, Mrs. W. R. Hooker .

em of Okeechobee County Florida, Bessie Alderman, T. C. 3334 than ever. Agricultural defer by Mrs, John Draughon anda Mist Margaret West, and the

0ne Tear SUBSCRIPTION In advance RATE.. .. .. .$2.00 met in regulr session on February Western Union Tel Co., telgs. 2.20 ments are being cancelled Machin. poem by Mrt. Garner. Rev. H. P. hostess, Mrt. West, the latter five

!Six! Months In advance.. .". 1.00 5, 1945 at 10 A. M N. 0. Stewart, att. Co. Com. 4.00 I ery replacements are harder to get. Garner gave the Scripture reading from Chosen.WANTED .

Three Months In advance .." .'1& Present were Chairman C. E. Mrs. N. 0. Stewart, sal Jailer 56.70 This means that tractors, farm r.

Adwrttntn! hills are papahle nn the Drawdy, Commissioner B. C. St. Asso of Co. Comm., dues trucks and equipment-old and over :

bt of wirh month Parties. unknown to Swain, W. F. Walker, F. M. Mobleyand election . . . . 25.00 taxed though they may be-must be
.
publishers required to pay In adrance.lUadlns 1
0. Chapman; Sheriff N. 0. Scharfschwerdt Bros, mater. kept working every possible minute, I
: notices In local columns. 10 Stewart and Rauler- . If farm production quotas are to be
cents s lln*. Rates for display .d...- Clerk Roy R. ials, cemetery work 32.20
"' lnf furnished on application Class ion. Withholding Tax Fund, tax reached.
Iflte; advertlsln t rente each word :
Minutes of the held during . "Our organization, says S. R.
per Inirrtlnn All Items regarding! ea- meeting withheld for Jan. 1945 15.10
.erprlies enndnrtfd for profit are the month of January, 1945, FINE & FORFEITURE FUND Raifsnildcr, local agent of the Stan-
etsrsresble at advertising rates. and 1,000 Fat Hens
"it endeavoringto 2,000 Fryers
dard Oil ,
were approved as read. Roy R. Raulerson cost bills Company ,

THE GAD-FLY I Report of Marks and Brands for Co. Ct., 5.00T. aid this program by helping the

I Districts No.1 and 4, were received W. Conely, Jr., docket farmer keep his trucks, tractors and per WeekWILSON'S !

(Continued from Pnire One) I and ordered filed In the office of fees, Jan. . . . . 16.00 farm equipment In fighting trim
and future Intentions. It Is a lovely Our drivers have been trained to assist
I the Clerk of the Circuit Court. :Mary Schulman, conviction

street, marred only by the tall and The Financial Statement showing fee Jan. . . . . 5.00 In preserving the life of farm
ragged weeds in the vacant lots balances of February 1, 1945, was N. O. Stewart, cost bills machinery. Tractor operators can
Dan McCarthy has the Implements FARMER SUPPLY CO.
presented as follows: Sheriff, Jan. . . . 161.95 secure from our drivers a free War.
of his business neatly stacked in General Fund . . .$ 8,874,31Fine L. L. Conrad, misc. bills . 39.00 time Maintenance Manual, that will\
his tide yard; this could so easilybe machines In Phone 104
their
them
& Forfeiture Fund 6,670.38 Comm. of Game & FreshWater help keep I
a blot on the landscape; all hon. Road & Bridge Fund . 7,391.83 Fish, conservation the fields working, and out of the
to Dan that ho It In line
or keeps Agricultural Fund . . 41808 offlcel's costs . . 10.25 repair shop. I urge our farmer
You are probably so accustomedto friends take of this
to advantage
: Outstanding Indebtedness ROAD & BRIDGE FUND

the Court House that you don't Fund . . . . 87444 Gilbert Culbreth gas & oil .$ 6.89 service." Just Received
really see it, but It Is a fine build-
;' Race Track Fund . 17,56081 Pay Roll Dist. No. 3, labor 13.60 V
ing, nicely balanced In plan and It
behind 1940 General Refunding Pay Roll, Dist. No. 3, labor 17.00 BROWNOUTThe Large Shipment
stand with
a secure dignity Fund . . . . 24,800.000 0. K. Garage, truck repairs
its hedges of greenery. It Is a distinctly -
Dist No. 2 . . . . 47.50 War Production Board an-
beautiful building, and the RANGE CATTLE CHECKERS
grounds are tidy. Both the CourtHouse Total . . . $$66,609 Jennie* Shop & Supply, pounced, effective February 1, abrownout" Ii

and the Methodist church Reports of Receipts, Expenses and repairs, Dist. No.4. . 5.60 order prohibiting un-

which Is also] in line and materiala Net Income for 12 months period : Pay Roll Dist. No. 2, labor 41.00 ssentiel lighting as one phase of a I

dignified and beautiful building, ending December 31, 1944, were received i Pay Roll Dist. No. 1, labor 33.50 fuel saving program.
from Roy R. Roulerson, Clerkof I T. J. Simmons, road work Utilities Order U-0 virtually eliminates -
need more planting around them, ..
to finish them off around the edges the Circuit Court and Robert La Dist. No. 4 . . . . 71.40 the use of electricity for outdoor i 1 1i

like the frosting on a good cake. Martin, Tax Assessor, and were ordered Pay' Roll, Dist No. 3, labor 29.00 advertising, ornamental and i

They would be no more substantialwith filed in the office of the Pay' Roll, Dist. No. 5, labor 34.25 display advertising. 1

shrubs and flowers nestled Clerk of the Circuit Court. Pay' Roll, tractor & grader, This order applies to Okeechobee WANTED 1I 1

around their bases, but they wouldbe Mrs Roy Tomlinson appeared be- labor . . . . . 22.00S. al well as the rest of the nation.J. i 4t

more beautiful. While we are on fore the Board relative to the Okee- C. Paige pit, Dists 3, 4, I 5 18.25 A. Krug, chairman of the War I I I

the subject of churches let me suggest chobee County Welfare Board. Ruble Bas, ?m, Dist. No 2. 7.50 Production Board, said "It It estimated -

that to beautify the grounds of Resignation as members of the Bores Lumber Co., lumber, that the order will save approximately : TRAINMEN AND SWITCHMEN t

the Methodist and Baptist churches Okeechobee County Welfare Board I Diets, 2, 4, 5 . . . 114.20 2,000,000 tons of coal

would be a worthwhile project for were received from Mrs. Ruth C. Okee. Hdw. & Furn. Co., materials nnually This is about ten percent I

the young people who attend them. Roe and :Mrs E. II. Hunt. Dists. No 2 & 4 23.15 of the 25,000,000 ton bituminous I A good opportunity for men classified in

God is In the teed and the root and Upon motion by Commissioner Scharsfchwerdt Bros., mater coal conservation goal mentioned ,

the leaves and the flowers as He Mobley, duly seconded by Commissioner ials, Dists. No. 3 & I 6 . 1.60 by James F B>rnes, director ofWar 4-F or over draft age to engage in essential

Is in the church itself, and to plant Chapman, the resignations of Withholding Tax Fund, tax Mobilization! and Reconversion,

to tend, and to help In their growth, Mrs Roe and Mrs. Hunt were ac- withheld for Jan. 1945 .60 on January 10." Justice Byrnes had employment. Apply in person or by letter toTrainmaster's

green and living things, is in itself cepted.: AGRICULTURAL FUND requested voluntary curtailment of
office Florida East Coast Rail-
Upon motion ,
a prayer. by Commissioner C. A. Fulford, salary unnecessary lighting, pending issuance -

Eighth street really ends 'town to Mobley, seconded by Commissioner County Agent, January 98.60J. of Order U-9. way at Miami or New Smyrna Beach._. Do not
the north. Other streets are not Chapman Mrs. S. C. Paige and Mrs. S. Underhill, recordingfees The ban applies to:

cut through as yet, and there are I I l Robert Padgett were appointed to Jan. . . . . 30.00 1. Outdoor advertising and outdoor apply by telephone. If apply by letter state
few scattered houses serve on the Okeechobee County promotional lighting.
just a beyond. Withholding Tax Fund, tax
.
lies Welfare Board. I 2. 'Outdoor display lighting, age, present employment and physical condi-
Most of Okeechobee south of withheld for Jan. 1913 . 1.40 except
our local :Mason and Dixon line. Air W. T. Kettles, District Agentof 1910 GENERAL REFUNDING FUND where necessary for the conduct tion. Previous railroad experience unnecessary -

Seventh street has more vacant I the State Cooperative Extension/ :Manufacturers Trust Co., of the business of outdoor establishments -

lots between the houses, and it in regarding the appointing of a .
services ai paying agent .$ 21.37
marred and shamed by the Indescribably Service, appeared before the board The 3. Outdoor decorative and outdoor -
Jury List
was prepared by
mlxed-up mess where Joe I County Agent to succeed C. A. Ful- the ) ornamental lighting. I
County Commissioners and or- .
tore down hit house and left Its ford, who resigned January 81, 1945. dered In 4. Show window lighting, except --- [
placed the Jury Box In -
1Inatlon. 1/
entrails in obscene heaps around It. I The Board advised :Mr. Nettles compliance where necessary for Interior ill urn-
with Chapter 40.02, Flor- I
The thirty days given by the city that they could pay an additional ida .
Statutes
19!!.
are patting rapidly but not one $25.00 per month for a County Ag 5. Marquee lighting In excess of j

move has yet been made to clean up ent's traveling expenses, and requested V I 60 watts for each marquee. Is this NecessaryHow

this revolting condition, as dangerous that the Extension Service To overcome all wrong, It must 6. White way street lighting in i iI

as it Is ugly.A try and locate a County Agent for become unreal to us: and It is goodto excess of the amount determined bye I< i ,

lot at the corner of Seventh and this County as early as possible. know that wrong has no definite local public authority to bo necessary I :

Seminole: has been burned off, In The following vouchers were approved authority; therefore man is Its mas for public safety. ?

an apparent effort at neatness, but and ordered paid when fundsare ter.-Mary Baker Eddy. 7. Outdoor sign lighting, exceptfor !I I II

since the lot had evidently been I available: --V : I

used as a neighborhood dump all Write him today and use V-Mail (a) Directional or Identification
I GENERAL FUNDC badly do need the
that has been accompl.hed: is to I signs required for fire and police'I I you moneyyou'd
E. sal Com., Jan. $ 74.30
Drawdy
bare the rusty tin cans to public I I |!" .- ---." .... protection, traffic control, tianspor- by cashing in that War Bond?
B. C. Swain, Sal. Com., Jan.. 74.30 get
view. If this Is the condition in all \ tat'on terminals or hospitals: or directional
F. M Mobley, Sal. Com, Jan.. 74.30
of our vacant lots, let's for pity's or Identification signs for Dad enough to risk withdrawing your
0 J. Chapman, Sal. Com, Jao. 71.30 I I1V. Gilbert TheatreSUNDAY
sake leave the weeds tall and rag- any similar essential public services
F. Walker, Sal. Com, Jan. 7430 the of Is support momentarily from
god. They look better than pilesof lighting which specifically I even .
Roy R. Raulerson Sal. Clerk 171.60 I .
tin cant and junk. & certified to be necessary by local
MONDAY
The home places on Seventh T. W. Conely, Jr., Sal Co. Jdg: 122.80 I -- -- public authority. Certification shall : the fight your soldier is in all the way up

street are nicely kept on the whole. T. W. Conely, Jr., Sal. Co. Aty. 4990 I PAULETTE GODDARDand be made In writing to the appropriate his ?
to ringing ears
But I feel sorry for those that over Bessie Alderman, Comm. Tax electric supplier and need not' I

look the debris back Toll, Jan. . . . . 125.00 SONNY TUFFS be In form.b I
of the corner In- any particular Bad enough to risk prolonging the 1
place at South Park and Tallahassee Robert La Mart In. Comm. ( ) Directional or Identification

street-another mess. Tax Assessor Jan. . . 125.00 "I Love a Soldier" signs using not more than 60 watts war by even so much as 30 thunderous
:Mary Schulman, Sal. Pros. At. 74.30 establishment, for doctors and I
Worthy of special mention on Seventh per
J. L. Chandler, Sal. Janitor. 8880 I seconds? :
are the Rlgsbee place and the for hotels, and other public lodging
"TillS IS AMERICA"CARTOON;
W. J!. Hargrnvcs, Sal. Sup.
home next door-I don't know who cktubluhmcnts. Bad
lives 'there-and the Austin Pearco Reals., Jan. . . . 40.00 Mr. Krug announced that Edward I enough to tamper dangerously

place which really fronts on Cherokee County Welfare Board, relief 350.00 :NEWS I lalck, director of the \\FB's officeof : with the life you've planned for your
Bnsinger Sch: Lunch Room, -- --- administer I ,
street, I think. These are all War Utilities, will the
extremely attractive, with plenty of groceries, Jan. .. . 12.50T. FRIDAY & SATURDAY older i family and yourself when peace comes? .

growing things. and the tidiness of W. foncly. Jr., Sal. Jv. Jd. 15.00 : The order Is effective throughoutthe I '

a finicky old maid's sewing box. :Mason's Ice Delivery, Ice "Aldrich's Little nation. Provision Is made, how If you need the money that badly, I II

books . . IS.80
coupon ever, for thu Office of War Utilitiesto
We still have our junk heaps on I Mister, okay. i iI j
Okeechobee News, & adv. 6000
ptg.
from the order's terms
North and South Park, don't We 7 Secret"with exempt
V Fla P. & L. Co., elec. C.H. i, any section of the country where It I Ii. I But we hope you don't. i

& Jail, Jan. . . . 20.05 i. determined that compliance will I I
MAN OR WOMAN; WANTED for
Gilbert Gulbreth, kerosenefor JIMMY LYDON not reduce the consumption of coalor I

Raleigh Route where consumers received C. II . . . . 556 other scarce fuels. (Example I'I Keep faith with our fighters
good service. Hustler can i Fenole Chemical Co., supplies\ I
power supplied by hydroelectric sta '
expect good profits from start c. H. . . . . . 3900 "Beneath Western tions.) 'I Buy War Bonds for KEEPS

Write at once. Rawlelgh't, Dept. Evans Electric Co., ?lee. repairs Alone of the penalties for non-

F.B.nO.207empht: Tenn. to Jail . . . 0.00 Skies" compliance, the order I'
new provides
-V I'
Bishop Office Equip. Co., that WPB may direct the discontinuation OKEECHOBEE COUNTY

FOR SALE-Ford V-8 Truck, long Supplies, Clerk . . 62.14 with of electric service to any !
wheel base. Good Rubber. See P. City of Okeechobee, water
SMILEY BURNETTE consumer who willfully violates the
P. Evans, I'hone 112. C. II &: Jail, Dec. . . 960 order. I BANKOFFICERS

V R. R. Raulerson, recording I NEWS and NOVELTY WPB also appealed for maximum I

Share the advantages of airmail County Deed . . . 135 conservation in all uses of electricItv .
--- ---- I
with others-use V'Mail Payroll, Cemetery work . 196.40 COMING SOON that are not prohibited by the i

Bishop Office Equip. Co., older and said that "the electric industry C. H. McNULTY, PresidentN. I

50 Warranty Deeds . 1.87 "SWEET AND LOWDOWN" of the nation, both public RAY CARROLL, VIce-Pres. R. B. MESERVE, Vlce-Pres. i

M Rlllm S. City of Okeechobee, water "GREENWICH VILLAGE" and private, hat pledged Its whole. DIRECTORS
of 1)I C. H. & Jail, Jan. .'. . 8.10 HOLIDAY" 'h. arted !
"CHRISTMAS cooperation In support of R. B. Meterve J. M. Roe, Sr J. 0. Pearce Allen Markham
Photostat Corp., macho parts 20.30 the fuol
"IN SOCIETY" conservation
program announced E. M. Meterre C. II. N: I
Payroll, Coroners Inquest, McXulty Ray Carroll

C 666uo0m.IASIETS fees Incurred . . . 13.50 "TilE- .... IMPATIENT. -". .. YEARS".. .. .. by Justice T Byrnes." I ', Phone 15
I' l < : i
Inter Co. T. &: T, Co., tel., Write often and write V-Mail. ,
,SAWI.W031 a.0* 1 Clerk &: Co. Judge . . 820 4 'I
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1
FEBRUARY 16, 1915 TilE OKEECnOBEE NEWS
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in the races at the rodeo, and another BtPTIST JUNIOR CIIOIR Lots 1, 2, n, S and A, Blk. B, estate of Albert F. Arrhentus, de-
Many Visitors at Southern I'nea: Additionwill rcnsed, late of anld County, to the
famous trick horse, Black Fox HAD PLEASANT VALENTINE he offered for'mile nt public outcry County Judge of Okeecbobet County,

will be exhibited by his owner, Dull PARTY TUESDAY NIGHT for the highest und 'heat rush hid Florida at his office In the courthouse
mihject to the right,, of the Board of of said County at Okeechobee, ELECTRICAL WORK
Rotary Luncheon Turn It will be a field day for I Oiiimlmiloncri of iTghnli'i l>rnln- Florid, within eight calendar months
I Hire DUtrlct. ami/or lloiinl of County from the time of hn first publication
who loves horses
everyone r'omnilHsliMii'rii. ot Okcechohce Countv,
of this notice. Loch claim or demand
--VLUNCH Members of the Junior Choir of riorliln.. In reject any aril nil Mils, shall bo In "writing and shall stats
Tuesday at Noon ROOMS: the Baptist church and their friends I I at tho Courthoime, lieirhinlnir' nt 10:00o'clock the place of residence and post office P. P. EVANSHOUSE
A. M. on the tilth tiny of address of the claimant, ai< shall bt
r enjoyed a Valentine party at the 'March 11(43. Easement for drainage i sworn to by the claimant agent er

I : Jacksonville, Feb. 13. (Special- church on Tuesday evening, with I and will ri-cliiiiintlon In ) roiiorteil unit anal rend lift)' purponeSi 1 percent1, atornvy not, and so filed any inch shall claim be void or demand

A 100'd'''' marked Commodities received by Okeechobee Mr. and Mrs. D. 0. Alderman and f Him of nil oil Kim nml' mltwriil'rlghti MRS. SUSIE AKUUEN1U8, WIRINGtil1
also lie .
will reeerved.ft.tltI
the meeting of the Rotarians on County schools In connection with Mr. and Mrs. Carl Durrance a> OK COMMISSIONED! \ As executor of Testament the Last of Will asd

I Tuesday, and an unusual number of he school lunch room during the hosts. About 35 young people were OF AtlE 1'.t"HH.Aflt:1I l'I: ""IJl"I' II It.'I! Albert F. Arrhenlns, doe......
guests were First publication January It, IMS.
present. A. andnOAHU
Judge 0.
calendar year 1944 were of a wholesale present. After matching hearts cut OK rorNTY fOMMISSION .

P Kanner of Stuart was the guest of value of $603.00, according to up In Jig-saw puzzle form to find !;:US (IK. u" :t)4'1I0.
Judge Conely Nathan Zelmenovltx HKB COI-NTY.: Fl nlibDA.
; I announcement here today of Walter their partners, they played games By ItOY H. IIACIK11SON.
Introduced his guest, Mr. Mussel- Clerk of the Circuit\ Court
I director of the Commodity appropriate to the occasion. Refreshments .
I F. Catling, Clerk of the Circuit' Court of
Mr. I I
I man; Benjamin, the assistant 'Distribution Division of the of home made cake and fruit Okewtmhee Comity. Klnrldn.' I Ias '- ; 1 '. 'J i.
treasurer of the National Audubon agent for milil, Boards '
State Welfare Board. Lunches were i punch were served. By SOI'IIHOXJ.l'tAoII! J) .DAYi D_ "O
Society was introduced by J. D. .
children, Deputy Clerk "II', .... ,, ':'' : ('' r :-' "'> 'i'
served 830 .J.1 .{ :;; .t
to In the agitation for more recreational a .
,
I I. < .
4 Northwood. An honor guest was .. ,' .r ..fIffT, : !., .... ( rf '
commodities, furnished by I NOT1CK OF : \ l ,.... .. J .: .:"
The INTENTION '
facilities for the young people TO MKBAPPLICATION ttrf") .'II'I "" : ..... .L".f. : :,
Marvin Wilson, home on leave from tOOK FINAL ,, I. d' .. 1.-. .. ...' ;.o'.T',
: '
;;, "
federal were distributed of 'I\lr.l\: ".r. i' {... \.rrJH'
the ,the government, Okeechobee, the churches are DICC11AROE 1J "" -f'l.A.; "
navy. Also present was the I 1\1 TilE: COI'KT OF THE COI'NTY .'!{..-: .''''' .. .
Welfare Boardas ,
the State E\
by doing a fine work which deserves' ,
,
t Rev. Garner, pastor of the Church JTDGK, OKEECHOBEE COUNTY, I / '' .......,,' iit _.,. .._. "',-.r"1'.<

I of the Brethren. Mr. Raifsnlder, in a public service, Inasmuch as It more publicity and commendation, In STATE re the OF Kitnto KLOIUDA.of ) ka'ItL 1 z.,1fr.V r "'aro $? !yLtiiv I.: .I w t.urt r} ,

charge of the program, Introduced Is the only state agency charged by They are providing much wholesomefun C. F. WA1KEII I IN PKOBATHDecenned I''I ._.10"' ', ...'.._.'iI'..:.J?::<-:."V"I'_:.'''"'<' .., '' '' ..-., ""
law with this responsibility, Cat. for their youthful flocks, good ) .'-.;- '.. ; "'7koi. '
Dr. Soper, who is series of All Whom \t'f /:
giving a To It May : ,
... .
bible lessons ling said. music In the junior choir, and Informed NnllcA In herehv I otnhol. W F. I IWnlkr .. :., ,"
at the Methodist
,. : I
hAve filed ray final report ns
I cnurcn and who was the speaker for Commodities are also distributedto I training In their Sunday Administrator of the 1'0'nl0 of C. F. I
schools.. Young people who are led Wnlkcr, deceased: thAt I have filed my
the child-care centers and state and
meeting
I petition for final illxrlmrife, Bull that
charitable Institutions, Catling stated to feel that their church fills their I I will\ apply to till Iloniirnlile T. W.
Mr. Northwood chairman of the I
of Okee-
Conely, Jr. County Judge r '
magazine committee for the club the federal government requiring need for enjoyment and every day chnhi'e ('ou"I,. Horliln. on the 10th Nt :: 41F 4r a )
of March 1'tl5. for approval of
happiness, that Is a human as wella day
outlet for foodstuffs that be. .
brought to the attention of the an snail and for flnnl discharge as AnmlnUtrntor
of market a divine agency! will not desertIt of tho estate of C. F.
glut
transportationblocks
members cause
some of the features of Welker. decenned. on this Oth day of
as they become the future citizens
their national magazine, which will and similar causes would Kehrunry, 1W5.

be his duty each month. The club go to waste. Total distribution to of the town. AdmlnlHtrator' W. F. WALKER of the estate of AMcM
-V C. K Walker deceased. AM ORCS
service committee met after the all programs the past year aggregated --

to luncheon to complete plans for the $423,850.16 In valuo. BAPTIST MISSIONARY SOCIETY NOTICE

rodeo which will be sponsored by The school lunch program, he explained Tallnhasiee, Florida

: the club this weekend was continued by Congress I The Women's Missionary Society NOTICE January Is hereby 12th, 1841 given that The crucial critical year is just farmer has a friend and helper in

of the the Trustees of the Internal Improvement ahead America's Farm Forces his Standard Oil Man. Your neigh.
after It had become aroused the Baptist church held the
I The meeting next week will be a by I regular Fund of the State of
4 special one, celebrating the fortieth high percentage of rejections for II business and social meeting on Florida will offer for sole, to bold This is the year they must pro. borly Standard Oil Man prides
I to the highest bidder, at Tal- duceMORE (even than last year's himself on being of service be-
anniversary of Rotary. It is hope military service on account of phys i Tuesday afternoon at the home of Inhlls"PI' Florida at 12 o'clock NOON. and the supplying of dependable ...
record with less help yond
I followingrtpucrlhed )
February 20th 1M5! thi crops
4 to have an out-of-town speaker for ical disabilities attributable to diet Mrs. Irwin Register, with Mrs. Les. land in OKEECI10BEB with fewer replacements of farm fuels and lubricants. His experi

this occasion deficiencies during the growing per. lie Raulcrson as co-hostess. Mrs COI'NTY: enced advice on lubrication and
I '
"fnsurveyed part of !Section a, machinery.
.' Re the rodeo-probably I (Mom iod of life. Lunches are now pro. Sam Davis, president of the society' Township SS South Range! SI However impossible this may maintenance will help keep your

i Wallace) am the only person In this vided for children on a nutritional I gave a very Interesting account of Fad Ijlng of North Eagle of Roy the Dralnag nightofWay I sound, the American Farmer is machines in the f>ht tot the

cow country who didn't know whata Instead of a need basis, as formerly.AUTHORITY the *tn'c convention which she nt- lstr' t Levo rnntnlnlnff an estlmnted ;ue- .o d--j the: .mrssiib'.e.; He duration

'I V tended, and routine business mat. area of 12,5.55 acres. In will meet this new challenge by
quarter horse Is, until Oscar Clem TillS NOTICE Is pnlillshed com-
ters were disposed of. pllnnre with Sections 27007. 270.03 and working longer, and keeping all With tank.trucksoperatingfrom
ons, who is engineering the rodeo, 27009 Florida "Statutes' 1911.
told me. Just In case there is an The hostesses served pumpkinpie The Tlil'STEKI"' OF TilE INTBRNAT his machines in lightinll.frimmore than500bulkdclivery,
IMPROVEMENT FUND of the there's Standard Oil Man serving
old and overtaxed though they a
other person who would like to The universal and absolute law Is with whipped cream and coffeeto "Stnte" of Florida, reserve the right( to
that natural justice which cannotbe all reject any and all bids I may be. your community. Always a goodman
know, the quarter horse is a distinct present except Mrs. Carl Dur-
1y ORDER of the T'tiifTS of the In :.ec.nc ha: farm machinery to know-he cin be especially
;; :
breed of equine, developed from the written down, but which appeals rnnce. who had a special large plate luternnl Improvement Fund of the he'nful
State of Florida. fit and fighting, the Southern to you now.
Spanish pony, which we used to call to the hearts of all.-Victor Cousin I of !green guavas, cold grits and Mlllnrd F. Caldwell, Governor I

the and the whipped cream, since she had P. C. Elliot, Secretary
Marsh Tacky years ago, When the righteous are in authority remarked Trustees I. 1. Fund

thorobred; the horse is close coup the people rejoice; but when, to the hostess that she exported I r
chit (4-pagt beak will bt of
NOTICE: TO (rRFlltTo" Ask Standard Oil Man for
your
led, fast, trained to stop suddenly, the wicked beareth rule, the people something special In the line (lull: Trohnte Act. Bees lit 130) 5nee copy 01 hue' Wartime wr init untanct to you la prolonging .

I steer by signals instead of by haulIng mourn.-Proverbs 29:2.A : of refreshments. After the laugh I IIX 'HIE COI IIT ()'' 'HIE. COt'MY I Maintenance Manual for farm the hit of your farm

on the reins; in short, a very man may have authority over had subsided, however, !Mrs. Dur- I ..IflMJB FLORIDA OKEnOIIOBEK, IN PKOB\rn COUNTY machinery. r aquipmint.
t To: T-t\te of 1tp ) ,;
rnnce found
aristocratic He has intelligence
cow pony. more uppetUIng pie and
others, but he can never have their "-rt Arrhcntnt.)
and stamina. lie loves coffee before her. Pi mead( ,
heart except by giving his own.- 'I 1'" All Crllt. \ i.' nnil) ""r."I.> Having I
his work and he loves to run. Several W. Wilson. The members present were, beside. riilinn ,ir J ln' 'mmi'lii Agnl' t Said STANDARD 1 OIL COMPANY

\ ) famous quarter horses will be those already Kstnte. 1
,
mentioned Mrs G. C. I 1'n ntid each 'nf 1"1II' herehvnotified
-- ------- Durrance Mrs R. E. Hamrlck, Mrs. niid reiiulred ti> prt'scnt any INCOM DONATED IN KC
I claims and demands which )00. 01
_ .. J. E. Cone, !Mrs D. 0. Alderman, cither of you, may have against tb,

'I Mrs. J. A. Lowr)'. Mrs R,' E. Pad. I ____ _-1 --------- --- I
--- ---- ;-----
!'
Bring Your Cattle and smile like the sunlight because her I'

boy i Js home), Mrs C. n. Harden I

and Mrs W. F. Walker /
Mrs
Hu.
.ff<
Calves to bert Harden was a guest. < ,. ,
{o. .
-
--- J-11
NOTICE '< ,
OkoK-liohen' rnimt.r riorlrtn, ............... ;
.
; ..: ,
t'.hrllllr111.. lilt.'
I l'iOTI'I' 1> nJ1HE: \ ; eylrIp.pW1.SrxY.SSr ; w ,.., ,
flllrsllllnt' t" Section' ?" 'VVhawoJ : ; : .aw ,
ivnl:: 1.11\'" fOt .- ., :: : tf
KINGAN & CO. known as the KlorlilH. Acts ion. '.; t. f' ( < :"-,,,
I n'HI'I1YCT.. and In : (i "";,j. ;' -. .'< '
Twirmiance' of Chanter COim Laws ofPv'pnnY ..-. 1' \> .) t ;" :
!' ....
... ; .' t "
i ADE9141)RAiNAdsPlti.) .
._ ... .. "

11'HIC'r I scribed 1 land ACT situated the In) 'livergladi-a l, 'I II par.r-'t. "": '.r:........M:.. aK"'. -...- .,.,...- '1

nrlllnllire D 1. trp t In Okeechnhee .r'' +:**:* w.wr"d
Connty I'Iorlhu will lie offered for

..... BARTOW end tale heat lit pnhtlr"RBh hl'l.unli-rv" 'uhJ.for..., to the the hlnhcHtpruvcment rlllhl 9hnfey) 8111111I1C' '

r pr the Trllot'es Fund ?and r nO"Hf Ine Int..nlll Board I'll''of ; TWO -WAY M 9.'D. ; \:

Commissioner, of En.rglar1.iiC"lrl'l" Drllinaltil

at District the tn reject any and a1l bioi. To those mho have experienced a winter visit in
>""1' tlplfnnlni|
tt jo IK)
o.'If'k. ,1. 31., na till' IUt :ot Florida's delightful clime, this scene will recall the

iL'l'h'!, of '!'I4'1. A* '" nil iwiiilii of, swift, smooth transition from winter to summer pro-
IHIVH "r mom, title
I to one heir if pi,>tn>ti>iuu nml, three- Lied by the Orange Blossom Special, the Silver

I faint h. or other inlnoviilH will )I.? Meteor and other modern trains of Seaboard's famed .
rcar-nerl ... .
.
hy TriHti'eti nf Dip Inter .
I mil Improvpnionl .'1111,1. Kincments passenger fleet. It is also a reminder of the transporrtion "" 1
for road right of wnv inn feet wide .J1.'J:' .
comforts from the Seaboard 't"
can ,
I you expect '
will he reserved hv snld Trustees from ..,
Daily Cash Market anv parcel through which there 'Is an I in the future, when Avar's demands have been met.

I Misting drainage state and rondnnd: ensemont for1 Most folk, this winter, are remaining at home and ,/ heS
urlnmntlon and, for
road |)iirpo o. ,,'111 IIP reaorrnd. and I I for them we are happy to provide"packaged" Florida '

fftv percent ('n" ) of all oil inn and i sunshine-golden citrus fruit and fresh grown vegetables
mineral rlphta' will hi- !'
I Hoard nf rotnnilioilnners of Everginile.l! r rv in bountiful variety-brought speedily and

Convenient Drnlnnfrn flaunt. regularly by Seaboard's crack freights-the Marketer, 'ir
-
DESI'III'TIORpc..
.
Tp. Hit.'
Lot 7. Itlk J ll'.vnl nnkii SII 10" Ae'.1 Jt$4', the Greyhound, the Red Fox, and others .r

iHlon. r whether come to Florida or at home the
I you stay ,
Lots 1 to t ,inn lllk .10. 'lty of. } s
t Seaboard winter's "'
OkrnrholiM"' ej Railway two-way
Lots 7 In 111 Inc. 11 nnd HI lllk i road to summer-it always the depend .
X, SnnthweHt.l.lltl,11.. Il.oli
Courteous It and 12. lllk. S, Southwest I able link between you and the a
Aililltlon. 'v. .. ,
delights of this magic clime
Lot. I.1. lllk t:. Wrlirht & llnis k'i '
SnliillvlHlInn : ,; x ,
a 'llllxriM'S: OF' Tim U TERj j .tat 4 e ,
",
4 NAh: 'I'MlilVIIMKNT: "ITND i iOK a"TT'
T1IK STATH OK 1"1.011.
in i'

No Shrink rio\nn OK COMMISSIONURS ,
OP KVKUOIAKES: DRAIN. p4c14F'ya
AlOE DISTRICT
n\ ROY. It. it.\n.iic. Agent i
for Trustees of the Internnl .
ininrovi'ment Kunil and
.
v* for Konrd of 1'nnunlsdoner5of ,
.;\ ,' Prnlnnge' III" I Itrlnt I Ije ( !
No Commission "':''..<>hohpi "ronnty
.
Florde1TI'R +
.. -- I i a ,?,
\: : <>.' INTf\TI' TO e' '
I ?ya s
f Ittl.I. l.\\l tK. C
MlTMT IS! HKItKKY: : <,IVKMint.. I ,I
tiiirmiiiiit to Hectloii 1.1: III Chapter I I .a.
,
Bfliivt. laws i>f I'I"rlIIId.U of ion. I f.j aw '"
end I Kectlon 117. ( hiiiirvr' 11717 I LIIUSiif
Klorliln .Irr of. Ili.lt: n* nmeiulvill' y1t4' "
''II ,,tlnn 11 luiiiN-r :801111 l.ins *' t
Mmlchi\ Aria 1 d'1 11)41) mil, oleo ,hoar 'yM tf'. e
tiiiiiil to. Sifflon 4'J. Chapter 207J2( I ...,
L.in .f t'lo.fIII., .\et..r 11)1iiniHiuh'il lIa .'
hv ,hiiiliin til, 'hlll""I'| i J8W7U: \ ,,
fun s nf Klorliln.. Act <>.f 1111all,1: I
CELEBRATING OUR 100TH ANNIVERSARY Seitliiii 44. "C'lintiT' .ll''J I..inn of '
Plorlilii.. Act it. tilt, ii H iiiueliileil In
Sivtliin SI. fhnpter :;4qn' I.nwn of I "
Klorliln.. Act ..r urn thr follow'Inn' r.
ii'NcrllH laniU In Dkivchuheo. County.
Klurliln., tnlt Bu-, v 5
lot. :t'I. Ilk .1: Ilum Suliillvlnlon .
Let. 7 mid Kb, of Lot 8. bilk 140, :
KINGAN & CO. ('11) uf Okwcho4 I '

l.un IIk..hohM 10\ and 17, lllk. 1(13\ City of oARP I

Lot t IH Blk. 4, Southern Pines Ad. 'tJ t
dition. SP ..r.Aq tN !w kIO' '
Lots 4. n, 6 H"II/, Blk. 2, Roysl )
Oaks SiilulhlHlnnLot ..,."",
12. Blk. 80S, City of Okeernonee RAILWAY .d "1FRIDAY
Ft. Meade Highway Barlow .

I Mt n It'll.\.limVi :>n. COMMITS HlKhliindsHiiliillvl .-....._....--'- csa.i THROUGH. THE HEART OF THE SOUTH .raj .z w te 'arrvar, ;:___ 't t>

,; of XW 'i ot NW i of 111'I :'-',, .

I >L('. M, T" |I'i. 37, Rae 30 This ..J1J"1: 'nunt wile appear in ntwipaferi in ,large MuHrul inters, tad. magaituei. -c, ,e/i:t....: i.r ...all0e -je:


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THE OKEECIIOBEG NEWS .,, t4 FRIDAY, FEBRUARY 16, au
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I
"

NEWSPAPER '

-.1

I Advertising

.
..S
'
"' WINS

,
,

<1== ,-
A
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The potency of newspaper advertising on best markets depending upon

as a visible appeal is well changing economic conditions/' said

known but it is gratifying to all H. J, Heinz, president of the com

newspapers to note that the huge H. pany "We can also improve our advertising

J. Heinz company has decided to timing and allow for geographical -

discontinue sponsorship of its radio and seasonal differences

program and place the bulk of its in food tastes throughout the na

future advertising in newspapers. lion"

The decision to rely chiefly upon He said that the Heinz news

newspaper advertising was reached paper advertising budget for 1945

on the basis of a comprehensive survey is "many times greater" than for the

made by the Heinz company in year just ended. Although "Infor

order to ascertain with accuracy mation, Please" is ORe ef the best of
.
the best media for advertising food the radio programs, the Heinz pres-

products ident is convinced that better results -

"We feel that newspaper advertising will be obtained in the long run

will better enable the com by concentrating on newspaper advertising

pany to reach all kinds of people in which no readers fail to

selected markets and to concentrate see -Lakeland Ledger




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