Effect of TV advertising on children (npa5807)
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00079543/00001
 Material Information
Title: Effect of TV advertising on children (npa5807)
Physical Description: Video
Creator: University of Florida. News Bureau.
Donor: University of Florida. News and Public Affairs ( donor )
Publication Date: 11/27/1980
Subjects / Keywords: University of Florida
Spatial Coverage: North America -- United States of America -- Florida -- Alachua -- Gainesville
North America -- United States of America -- Florida
Abstract: In five subsegments Edward Popper,University of Florida marketing professor, is interviewed. He discusses the effect of TV advertising on children. The commonly held belief is that advertising has an adverse effect on children, which can cause disagreements in families as when children want a product advertised on TV. However, Popper’s research has demonstrated that ads are not harmful and in fact helps children to be better consumers. He thinks that it would be wrong for the FTC to apply a general ban on TV ads.
General Note: Title: Effect of TV Advertising on Children: Date: ca. 1980: Reported by: Warren Croke: Duration: 00:05:08: File name: NPA5807: Original format: 3/4" umatic videotape. Intermediate format: Sony Beta SP. Digitization completed by: Total Video (Gainesville, Fl)
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida Archives
Rights Management: All rights reserved, Board of Trustees of the University of Florida
Resource Identifier: npa5807
System ID: UF00079543:00001


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