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Agriculture: Fewer than 5 percent of Florida's people are en-
Number One gaged in farming. That is one of the lowest per-
centages in the United States. Yet, during 1966,
Industry Florida ranked number one in U. S. citrus produc-
tion, number two in U. S. vegetable production, and
number five in production of all crops. Considering
all agricultural commodities, Florida was 13th in the
U. S. in value of farm products.
Agriculture generates an agri-business value of
$4.2 billion which makes the industry number one in
economic importance in Florida.
Florida's sandy soils are not fertile, and while
the warm climate provides conditions for year-round
production, it also provides many serious insect and
disease problems. To have attained the economic im-
portance just summarized, tremendous technological
advances have been necessary. Fertility recom-.
mendations and cultural practices have been greater
problems for the University's agricultural special-
ists in Florida than in other states of similar agri-
But great strides are being taken in today's tech-
nology, and we are learning new ways to help food
producers manage their businesses efficiently. Like
any manufacturing operation, it is a combination of
the proper raw materials in proper combination, of
modern machines and skilled labor, of good manage-
ment and sound marketing that makes possible both
a profit and a product that is inexpensive for the
A few examples of what Extension is doing to help
farm producers put together this combination of
3 factors can be found on the following pages.
Management is the word being stressed in agricul-
ture today as a key to food production in the future.
We have, and are, developing the technology, but
management is the method of putting that technol-
ogy into practice. It is not only the key to profit or
loss for the producer, but encouraging good manage-
ment is the only control we have over what we, as
consumers, must pay for that food.
Management applies to both sides of farming-
production and business. The Agricultural Exten-
sion Service seeks not only to put technical informa-
tion into the hands of producers, but to provide them
with methods to make the technology work. We have
progressed beyond the "how-to-do-it" stage to the
"why-you-do-it." Acceptance of new technology de-
pends on the producer understanding why a given
practice or system is better.
Production The essential elements of crop production are
Management plant varieties, soil conditions-which determine fer-
tilization-and climate (temperature and water).
There are adapted varieties, in most cases bred
also for resistance to the most serious disease and
insect problems, for every commercial crop grown in
Soil, then, becomes the first determining factor in
crop production. Fertilization is generally the single
element of greatest cost any farm producer must
;pay. For example, a grower of staked tomatoes may
spend from $300 to $400 per acre. This represents
perhaps 25 percent of his total cost of production
It is important for growers to know not only how
to fertilize, but enough principles of soil chemistry
to know why; to be able to adapt basic recommenda-
tions to their own specific conditions.
This basic knowledge of soil chemistry and ferti-
lizer usage is provided to producers by Extension
specialists through schools, field days, personal vis-
4 its and newsletters.
Soil testing is the first step for producers in de-
termining their own fertilizer programs. During
1966, the University of Florida's soil testing labora-
tory analyzed over 30,000 samples. But 1966 also
marked the beginning of a new soil test method-
one which promises to make significant yield in-
creases possible, especially in the huge vegetable in-
dustry and the ornamental flower industry.
The Intensity and Balance system can be used for
crops grown on sandy soils where strict water con-
trols are maintained. The sample is collected from
the effective root zone and analyzed for total soluble
salts and nutrient elements. Through strict water
control it is possible to control these nutrients at op-
timum levels, establishing almost a hydroponic con-
Results of the I and B testing were measured from
pilot counties in 1966 with promising results. Yields
of some vegetable crops may be boosted as much
as 50 percent.
The effect of fertilizer on Florida's sizeable timber
industry has now become a matter of importance.
The theory came about almost accidentally 10 years
ago when pine trees were planted on some aban-
doned fertilizer test plots in Gulf county. Exten-
sion's agent in that county soon noticed that some
trees were showing significantly better growth than
Some planned fertilization tests were initiated in
cooperation with a major paper company, and these
tests have now shown phosphate applications to
pines on low lands greatly stimulate growth. Plans
are in progress for aerial application to more than
1,000 acres of slash pine plantings in Gulf and
Cultural practices, plus .the introduction of one or
two new varieties during the past two or three years,
have led to significant increases in yields of two ma-
jor traditional crops-tobacco and peanuts. Since
5 acreage controls on these crops until recently have
AVERAGE YIELD OF CORN, COTTON, PEANUTS, FLUE-CURED
TOBACCO AND HAY AND AVERAGE ACREAGE OF SOYBEANS
AND SUGARCANE IN FLORIDA, BY 5-YEAR PERIODS
(Expressed as Percentages of Averages for Base 5-Year Periods)
5-Year Average Yield Average Acreage
Period Corn 1/ Cotton 1/ Peanuts 1/ Flue-Cured All Soybeans 2/ Sugarcane 1/
Tobacco 1/ Hay 1/
1942-46 100 100 93 105 96 101
1947-51 122 126 120 127 126 133
1952-56 169 154 149 146 212 238 138
1957-61 252 175 167 183 277 389 159
1962-66 356 199 229 217 292 647 617
1/ Base 5-year period (1941-45)=100
2/ Base 5-year period (1949-53)=100
provided the main restriction for farmers, increased
yields have been the only way to increase the eco-
nomic importance of these crops.
Within the last few years, however corn and soy-
bean production has taken on new importance in
Florida. Soybean varieties adaptable to Florida con-
ditions are available, and soybean marketing oppor-
tunities are virtually unlimited. Corn production is
commercially important because of the need for less
costly supplies of feed for the livestock industry.
All-important water controls, and use of pesticides
and herbicides are major subjects of research. Ex-
tension specialists work to determine the economic
importance of irrigation and show producers how
returns can more than offset the costly investment
in irrigation equipment.
It is increasingly more obvious that chemicals play
a major role in production management. Herbicides
promise to replace much of the costly labor of cul-
tivation. Commercial production of all crops is im-
possible without pesticides. Considering such uni-
versal use, chemical residues on raw agricultural
commodities, and poisoning accidents due to im-
proper handling, application, storage and disposal
of pesticides continue to cause some unnecessary
losses each year.
Extension's task in this area is primarily one of
information-supplying data on recommended lev-
els and tolerances of various chemicals, and stress-
ing proper handling and usage.
The job is being carried out through Extension's
Chemical Information Center at the University of
Florida, and through County Chemical Education
groups. Recommended chemicals and amounts of
material change rapidly; new chemicals are ap-
proved for use with various crops. Publications and
newsletters help carry the message to key people
and producers throughout the state.
Since commercial farming would be virtually im-
6 possible without chemicals, every effort is made to
inform the public of the benefits of their use, and
to stress safety. Most recent addition to the pro-
gram has been a chemical information specialist at-
tached to Extension's Editorial Department. This
specialist is using broadcast and printed media to
-I get the safety message to the general public as well
as farm producers.
Animal Management is also the key to success in livestock
Production production and in the dairy and poultry business.
Whether producing beef or milk, pork or eggs,
the most economical operation is the one where the
manager consistently finds the best producing ani-
mals and gets rid of p)ooir producers.
Extension has several excellent programs to help
Florida farmers and ranchers locate the best pro-
ducers and take advantage of them. One of the most
recent additions is the Swine Evaluation Center at
The Swine Evaluation Center was established in
late 1965 through a cooperative agreement with the
federal government, the Suwannee Valley Develop-
ment Committee and the University of Florida. The
job of the center is to conduct progeny tests so that
swine producers can identify their best sires.
Producers enter four pigs sired by one boar from
at least two litters for testing. The pigs are fed to
.. - . a given minimum weight and careful records are
kept on the rate of gain, feed conversion, and car-
cass characteristics. Such testing provides the pro-
ducer with a rating for the sire to help him select
the best breeding stock for his operation.
Extension's work with ranchers also stresses
progeny and is carried on by getting the cooperation
of beef producers in recording weaning and post-
weaning information on their calves. Feed testing
for 140 days to determine rate of gain, total gain
and grade improvement helps Extension agents and
the ranchers determine the records of bulls being
used. The emphasis is on using bulls, with proven
7 records of production.
Dairy Herd Improvement Association (DHIA)
records are designed to produce much the same re-
sult for dairymen, except that milk production is the
standard by which herds are managed. Records are
kept on feeding rates and milk produced. Butterfat
production is another standard measured.
Production records are aimed at making sure the
producer knows the facts necessary to make sound
As an example that the system works, 19 Jackson
county dairy herds on DHIA record program in-
creased average per cow production from 7,473
pounds of fat-corrected milk to 9,020 pounds in three
years. The increase came from accurate culling of
poor producers, feeding the right feeds in the right
amounts, and breeding to proven sires.
Still another important Extension program is the
Florida Random Sample Poultry test. Just as the
Swine Evaluation Center attempts to rate quality
of sires, the Random Sample Test attempts to evalu-
ate breeds of laying hens for efficiency, mortality,
feed conversion cost, productiveness and egg qual-
ity. The detailed results of this testing help poultry
and egg producers to select the best breeds for their
operations. The fourteenth annual test was recently
completed with 12 entries totalling over 2,400 pullets
Animal Not only are efficiency and high production levels
Health important to Florida farmers and ranchers, but ani-
mal health is a major problem. It is estimated that
about 20 percent of the total worth of all livestock
and poultry in Florida is lost each year because of
diseases and parasites. The major portion of this
loss is not in the cost of drugs, veterinary service
and animal deaths, but from condemnations and the
debilitating effects which cause low production and
reproduction. If only 25 to 30 percent of this loss
were eliminated, producers would realize significant
The main challenge is to convince producers that
8 they need to practice preventative health programs
rather than to "call the vet" first when an animal
gets sick. Many animals are infected but the only
sign of sickness is poor production.
Extension, working in cooperation with the Flor-
ida Veterinary Medical Association, has surveyed
practitioners of "large animals" to determine how
many producers are on "preventative programs."
Every effort is being made to encourage farm and
ranch operators to seek these preventative services
as a means of improving the health of herds, and
at the same time, greatly improving animal produc-
tion and efficiency.
Extension's veterinary specialist also carries on
an active information program to keep producers
abreast of brucellosis, tuberculosis and hog cholera
In summary, the emphasis on production manage-
ment couldn't be better illustrated than by the work
which has been done during the last three years with
It was recognized three or four years ago-that a
cost-prize squeeze was imminent, considering a com-
bination of factors including rising cost of labor and
bumper crops. The Polk County Advisory commit-
tee saw the need for improving production manage-
ment practices and a series of schools were initiated.
Two schools of from four to eight weeks have been
held each year since 1964. Other counties in the cit-
rus belt have initiated similar schools.
Polk's schools called not only on specialists in cit-
riculture, but entomologists, meteorologists, engi-
neers and others. Each school has been attended by
well over 100 participants representing nearly 1,000
growers and 75,000 acres of citrus. They have been
slanted at the management angle rather than the
typical production-type school.
Included have been schools on weather and cold
protection, irrigation, citrus nutrition, grove equip-
ment care (a school for laborers), and, most recent,
9 a citrus spraying school.
As an example, the second 1966 spraying school
probed the problem in depth, stressing insect and dis-
ease inspection, the economy of early diagnosis,
economy of kinds of spray materials, and safe use
of pesticides. Two sessions were devoted to discus-
sion of dilute versus concentrate spraying, the eco-
nomic factors, and inspection of both kinds of equip-
The emphasis is always on selecting the overall
most economical methods, avoiding waste, and man-
agement procedures that will help reduce costs.
Business Production management cannot really be success-
Management ful without information that is developed as a course
from a sound business management program. So im-
portant is this inter-relationship that Extension pro-
duction specialists have joined with Extension econ-
omists in a cooperative effort to develop business
management conferences and workshops. And in-
dividual farm record keeping and analysis are re-
Extension specialists have been working inten-
sively since 1959 on a business analysis program with
dairymen, ranchers and poultrymen. Detailed rec-
ords are kept which allow producers not only to view
income and expenditures, but to analyze unit costs,
production efficiency, and even return on capital in-
vestment an item often overlooked by farm oper-
Now, growth of the commercial ornamental crops
industry has led to initiation of a similar business
analysis program with nurserymen probably the
first of its kind in the U. S.
Sizeable numbers of nurserymen have voluntarily
turned over all of their costs, returns and inventory
data to our Extension Service to be analyzed and
combined into state averages. Reports have been is-
sued for the three types of nurseries -container,
10 field, and foliage.
President, Columbia Bank for Cooperatives
" . Program is sound and of substantial benefit
to Florida agriculture . ."
County Extension personnel visit nurseries ini-
tially and make a time-consuming and highly de-
tailed inventory of all plants by sizes, varieties and
so on. Buildings and other facilities are also inven-
toried and values are established for all. Then, using
the nurseryman's account books and invoice files,
inventory and expenditures are broken down into
production costs, marketing costs, and overhead
costs. Cost items in each category are separated out
in sufficient detail to be meaningful for management
Marketing Extension's marketing project is responsible for
developing educational programs to help create effi-
ciency in marketing Florida agricultural products.
While this involves some work with individual
farmers, primary emphasis is directed at improving
the efficiency of agricultural marketing firms.
This educational program is divided into two
broad categories. One approach concerns working
toward solution of industry-wide problems such as
supply management, marketing agreements and
orders, advertising and promotion, and adjustments
to changes in market structure such as commodity
futures trading and increased bargaining power
through central sales.
In the second approach, the marketing staff is
working to increase the efficiency of individual
marketing firms through working with management
personnel at three levels-the board of directors,
executive management and operational manage-
The problems facing management are increasingly
more complex, requiring a more sophisticated ap-
proach than ever before because of significant
changes in the competitive character of Florida's
agricultural economy during recent years. Agricul-
tural marketing firms have increased in size and
In order to achieve greater efficiency and large
11 scale economies, many individual producers have
George H. Wedgeworth
President of the Florida Fruit and Vegetable
". FFVA members report this is a valuable
program to them . ."
R. V. Phillips
General Manager of Haines City Citrus Growers
Association and President of the Florida Fresh
Fruit Shippers' Association.
"... Program has been of great value to citrus
marketing firms . ."
banded into cooperatives, and in turn many coopera-
tives have banded together to form processing com-
panies. In this process of vertical and horizonal
integration in both production and marketing, pro-
ducers have moved into the management of process-
ing and marketing firms. Many, without previous
experience in management decision-making, have
found themselves serving as directors of multi-mil-
lion dollar companies.
The cost of adapting new technology-that is, the
huge capital investment required for new kinds of
production and processing equipment-has also con-
tributed to formation of cooperative efforts.
Requests for assistance with resulting manage-
ment problems caused Extension to launch an ag-
gressive management educational program.
Director Extension's management education program con-
Development sists primarily of two phases, the first being formal
Conferences conferences on the five major principles of manage-
ment-planning, organizing, directing, coordinating,
and controlling-the activities of a business firm.
Conferences are generally tailored to suit the
needs of directors and managers of marketing firms
with common managerial problems, and for repre-
sentatives of firms in the same commodity group. To
facilitate a free exchange of ideas between instruc-
tor and participants, enrollment is limited.
Following formal lectures based on these five man-
agement principles, participants are divided into
four or five separate "boards of directors." Acting
as management teams, they study, analyze and make
decisions on management problems that have con-
fronted existing agricultural firms. After analysis
by individual groups, the entire group analyzes,
compares and criticizes the management decisions.
Generally, these formal conferences last two full
days. The length of time, however, is sufficiently
flexible to accommodate the different needs of parti-
12 cular commodity groups.
Member of the Board of Directors and Chairman
of the Management Committee of the Glades
County Sugar Growers' Cooperative Association
". . Program has been of significant benefit to our
Sugar Growers Cooperative . .
Executive Vice President of Florida Farm
". . From all reports this management education
program has proved most helpful to Farm Bureau
members throughout Florida . ."
k ~ "^af M
The Director Development Conferences brought
about a new awareness of management deficiencies
and resulted in numerous requests from individual
firms for assistance with management problems con-
fronting their firms. In response, Extension's Man-
agement team initiated the second phase of the
management education program.
The Management Audit again involves a team
approach by Extension staff members who analyze
the firm's structure from three standpoints. The
first is to determine the "management philosophy"
of the firm's decision-makers at all Ilevels-the board
of directors, executive, and operational. The second
task is to review finance and accounting procedures
to see that proper control measures are furnished
all management levels.
Finally, the team analyzes the organizational
structure of total operations from the standpoints of
perpetuation of the company, proper lines of com-
munication, areas of responsibility, delegation of
authority, job descriptions, standards of perform-
ance, and so on.
Following this analysis, a confidential report is
prepared and presented to the board of directors as
a set of guidelines in making current needed adjust-
ments, and for use in long range planning.
Although the management education program is
only a part of Extension's marketing work, sub-
stantial progress has been made in this area during
the last two years. Over 190 directors and managers
of agricultural marketing firms have participated in
formal conferences, and considering that many of
these men serve several organizations it is estimated
that the boards of directors of about 600 organiza-
tions have been reached.
In addition to the formal conferences, four major
Management Audits for large and complex agricul-
tural marketing and processing firms have been
made during the same period by Extension's audit
America's technological revolution has changed
every aspect of our way of life during the last two
decades. Tremendous productivity has given us
more free time, and has also provided us with thous-
ands of new products for easier living and more
The result has been not only a greatly improved
standard of living, but a great deal of confusion and
sometimes frustration on the part of the consuming
public. The desire to enjoy more luxuries has also
put unusually heavy strains on family budgets.
Many wives have gone to work in order to enjoy
more of our abundance, and many husbands have
taken second jobs.
The strain has had its affect on young people, too.
They are getting married earlier, often without the
proper preparation for family obligations.
The Extension Service has responded to these
many family problems by designing programs to
help individuals and families face today's new chal-
lenges. Trained home economists are working
throughout Florida to provide the educational help
for old and young alike that will enable them to
15 enjoy a better way of life.
Consumer Although families, especially homemakers, are
Education bombarded with information about products, new
and old, most of this information is in the form of
advertising designed to sell these products. The prin-
cipal responsibility of today's homemaker is to get
the most in goods and services for the money her
family has to spend for food, clothing, shelter and
other necessities. The family's level of living, and
in many cases it's economic stability, depends on
Rising costs have put families with low fixed in-
comes in a tight squeeze and have increased pressure
on homemakers from these families to become more
competent in the market place. But in the market
place where the choices are many and unbiased in-
formation scarce, women need facts that will help
them get the most in goods and services for each
In 55 Florida counties, Extension home economics
agents provide information regularly to assist
homemakers in making wise choices in their pur-
chases. This information covers the areas of food,
clothing, housing, home furnishings, equipment
cleaning supplies, and home services. It is based on
research of the University of Florida, the United
States Department of Agriculture, and Land Grant
Universities of other states. In an attempt to reach
all homemakers who need the information, agents
use exhibits, printed leaflets, news articles, radio
broadcasts and television programs. Monthly news-
letters are mailed to thousands of Florida's home-
makers who ask for the service.
When the protests of groups of housewives in
some urban areas focused attention on rising food
costs, Extension home economics agents in these
counties provided information to inform the protest
groups and the general public of the basic factors
involved in the price rise. Also, they helped them
understand that even with some increases, family
food costs today require a smaller part of the fam-
16 ily's dollar than ever before.
The role of convenience foods as a factor in food
cost is not well understood by consumers. Home
economics agents have impressed on homemakers
the fact that convenient forms of some foods ac-
tually provide more for the money than traditional
forms, and that the time the homemaker saves is a
bonus of modern food technology. Agents are pro-
viding guidelines so homemakers can determine how
much they are paying for this "maid service" pro-
vided by the food processor. Thus the homemaker
can weigh the cost of additional convenience against
her own available time and money, and make wise
The number and complexity of new man-made
fibers, and development of new treatments for
natural fibers have brought about a bewildering
situation for many women. A homemaker must
choose ready-to-wear items and fabrics for clothing
she makes for her family, as well as towels, sheets,
table linens and draperies for her home. In addition
to initial cost and suitability, she must consider as
a prime factor the expense of upkeep in time and
money. It is a joy to her heart to buy a garment
that requires no ironing, but this joy is short-lived
if the garment must be laundered separately, or if
laundering instructions are incomplete and result in
a short life for the garment.
Home economics agents, who are kept abreast of
research in the textile field by the Extension cloth-
ing specialist, regularly provide information on
these developments to homemakers through news-
letters and the mass media. Home agents have
worked also with teenage girls and boys in setting
standards for the selection of ready-to-wear gar-
ments. Since many teenagers of high school and
college age work part-time to earn money to buy
their clothing, they compose an eager and important
audience for consumer information. Four-H Club
members especially have shown increased compe-
tence in clothing selection in the home judging
events held at area and county fairs.
Throughout 1966 much attention was given to con-
17 summer education, but in November a concentrated
statewide program was conducted to call to the
attention of consumers the sources of reliable infor-
mation and how to make best use of them. Forty-
seven counties participated in this program of special
emphasis. Special events and activities included
meetings with merchants, civic leaders and cus-
tomers; and workshops and series of lessons on such
subjects as stretching the food dollar, shopping for
meats, low cost menus for family meals, and what to
look for in buying clothing and furnishings.
Exhibits were arranged at county fairs and other
places convenient for consumers stressing a "buy
with confidence" theme.
Twelve counties gave 22 TV programs and short
TV spot announcements. One agent appeared on a
special TV Forum on Prices of Food, Grades and
Twenty-five counties gave 128 radio programs and
additional radio spots.
Thirty-one counties reported 31 news articles and
Twenty counties sent Consumer Education news-
letters to 10,364 persons.
Sixteen counties had 58 exhibits. These included
two county fair exhibits and exhibits in public build-
Two counties reported placing Consumer Educa-
tion packets, leaflets or posters in beauty parlors,
grocery stores, post offices and libraries as well as
Low Poor families are found in all Florida counties, but
Socio-Economic in many cases income is not the real measure of
Groups poverty. Low income coupled with lack of education
and motivation, and often an unemployable family
pUEEE~-h. I` E
head are factors which create a situation that sets
the pattern of poverty and economic dependency
generation after generation. Because of differences
in culture and home environment, children from
these families often do poorly in school and drop
out to become the unemployables of tomorrow.
To break this cycle of self-perpetuating poverty,
Extension workers cooperate with welfare and pub-
lic health agencies to bring information and encour-
age self-help to thousands of low socio-economic
families throughout the state. These families have
not been easy to reach because often they neither
read newspapers nor listen to educational types of
programs on radio or television. Indeed, the literacy
level of many is very low.
Methods used by Extension workers vary with the
local situation, but direct contact has been most effec-
tive. Home economics agents have visited homes of
the poor to stimulate interest, and to gain first hand
information on problems-in many cases just "where
to begin." They have worked with individual and
small groups of homemakers to demonstrate the
value of the training and information being offered.
They have trained voluntary leaders who, in turn,
have given intensive and sustained help to low in-
come families in improving their homemaking skills.
In counties where government donated foods are
distributed, home economics agents have provided
demonstrations for recipients on how to use these
foods, and have provided simplified recipes that can
be used by those with limited education. Through
such demonstrations, 22,626 families were reached
Teenage girls in several Indian communities and
migrant groups were taught to make clothing for
themselves and to form good habits of personal care
and grooming so important to interpersonal rela-
tionships in school and in the business world. Groups
of girls and women from these families were taught
19 basic skills in food preparation, planning family
meals to get good nutrition at low cost, and safe
storage and handling of food.
Helping The Although the handicapped are not forgotten, their
Handicapped training in the fundamentals of homemaking at
times has been neglected. Extension home economics
agents in two urban counties gave a series of lessons
in food preparation and clothing construction for
blind youth and blind homemakers. Interest shown
and accomplishments of these groups were unusually
Young Despite Florida's recognized appeal as a place to
Families retire, our state's population is fast becoming
younger. The largest percentage of Florida's resi-
dents are in the group classified as teenagers. For
the past several years, girls in Florida as in other
parts of the United States have been marrying
younger. In 1963 there were in Florida almost 14,-
000 marriages in which the bride was under age 20.
Births to young brides constituted more than one-
half (approximately 54%) of the 114,727 births in
Florida in 1963-20,230 to mothers between the ages
of 15 and 19 and 41,727 to mothers of ages 20 to 24.
Early marriages and early motherhood bring
problems for which the average young homemaker
is inadequately prepared. School years for her have
included little formal instruction in homemaking
subjects. And a busy school and recreation schedule
often leaves little time to learn homemaking skills
Typically this young woman suddenly finds her-
self in the role of purchasing agent, cook, dietitian,
housekeeper, laundress, and guardian of health for
a family whose needs and wants are growing much
faster than her husband's earning power. To re-
lieve the pinch, she may get a job outside the home.
This brings in more income but leaves her less time
to learn how to spend it to the best advantage. (The
1960 Census for Florida show that almost one-third
of the women with children under six years of age
20 were gainfully employed.)
Extension long has recognized the plight of the
young homemaker and has designed programs to
meet her needs. In seven counties last year, classes
for young women were organized to bring a series of
six lessons on feeding the family. An accompanying
baby-sitting service was provided at small cost and
additional classes arranged on other homemaking
In nearly all 55 counties that have home economics
agents, young homemakers were reached by news
articles, radio broadcasts, and newsletters with in-
formation to assist them in buying and meal plan-
ning. Half-day workshops were held in many areas
to bring more intensive help on such problems as
family relationships, child discipline, family health
protection, wise use of credit, shopping for insur-
ance, and prevention of accidental poisoning in the
In a few counties classes were provided on re-
finishing or reupholstering furniture and clothing
refinishing or reupholstering furniture and clothing
construction. Altogether, more than 60,000 young
homemakers were reached during the year with in-
struction in one or more areas of homemaking.
Extension home economics specialists and agents
working with advisory groups and voluntary leaders
have provided programs in which girls and boys
have learned through 4-H project work the skills and
techniques of personal development and ways they
may contribute to improved family living.
Adult leaders and older youth, after receiving
training from agents and specialists, have guided
4-H members in the completion of projects that in-
creased their knowledge and skills in such areas as
practical nutrition, wardrobe planning, improving
personal health habits, home improvement and child
care. Over 12,000 girls and boys completed one or
more projects in these areas. Additional instruction
was provided in classes held as part of the 4-H camp-
21 ing programs.
My Head to clearer thinking,
My Heart to greater loyalty,
My Hands to larger service,
My Health to better living,
For my Club, my Community, and my Country.
4-H Club No national education organization for youth has
Programs a more illustrious history than 4-H.
But one or two decades ago, when it became ap-
parent that many families were leaving the farm for
new jobs in the cities, 4-H found itself at a turning
point. Many young people wanted to continue their
4-H training even though they had moved to the city
or suburbs. So 4-H gradually became an accepted
activity in city and small town schools as well as in
the country school.
During the last few years, a multitude of activities
have caused time to become so critical that 4-H
gradually has left the confines of the school and be-
gun to take on a community club structure.
This happened in Florida two years ago. Although
the result was a drop in enrollment, the 4-H pro-
23 gram has been strengthened considerably by new
community clubs, backed by local organizations and
led by local adult leaders. Extension's role in 4-H
has changed from direct leadership to one of supply-
ing the information, the educational materials, and
Other significant changes have taken place during
the past few years. 4-H still offers the many tradi-
tional projects in farming, animals, forestry, and
gardening, but these are only a small part of the
overall program. New projects offering training in
subjects of interest to all young people-rural or
urban-have been developed. There are projects in
home improvement with emphasis on homemaking
skills and consumer information, projects on explor-
ing career possibilities, on safety, in electricity,
photography, and outdoor recreation.
But perhaps most important, some overall proj-
ects in citizenship and leadership have come into be-
ing with emphasis on personal development, public
speaking, and taking part in community affairs.
The serious 4-H'ers have a chance to excel in
specific or overall activities, to be judged in competi-
tion with other 4-H boys and girls, and to receive
local, district, state and even national recognition.
One of the highlights for these young people is
competition for a trip to National Congress, held
annually in Chicago, and resulting recognition for
state, and in many cases, national honors. And for
the select few who demonstrate real excellence in
their work, there is the opportunity to go to Wash-
ington and participate with other American young
people in a conference stressing the importance of
Of special significance during 1966, by way of
illustrating the emphasis placed on citizenship, was
receipt by Florida of eight grants from the National
4-H Service Committee totaling $2,185.
Grants ranged from $140 to $485 for special proj-
24 ects to be carried out by various Florida counties.
The counties themselves drew up the project re-
quests and submitted them to the National Com-
mittee for consideration.
Brevard county's "community service" project is
typical of the work done with the grant funds. Spon-
sored by the Brevard County 4-H Council, 45 com-
munity club groups worked with various organiza-
tions, including the League of Women Voters, TB
Association, Salvation Army, VFW, American Can-
cer Society, and with convalescent homes, senior
citizen groups, hospitals, and so on.
The 4-H'ers contributed their time to help these
groups raise money for community work and pre-
pare educational programs. They worked on city
beautification projects and with the mobile TB X-ray
They prepared programs to inform citizens of
proposed constitutional changes, helped plan and
conduct parties and group activities for senior citi-
zens, visited and made favors for convalescents,
made clothing and toys for low income children, and
helped civil defense orangizations with educational
programs for young people.
Similar projects were carried out in Dade, Orange,
Suwannee, and Martin counties and by the state
4-H Club Council.
4-H work is a personal experience, but one that
takes place as a part of an organization of national
scope that offers fun, good fellowship, and recrea-
The well established camping program offers the
opportunity to get away from home and assume
responsibility for self government, to learn new
things about the outdoors and enjoy recreation, to
learn how to swim and to learn water safety.
The 4-H program continues to be largely self gov-
erning with club, county and state councils and
officers. Leadership is developed on a practical basis
25 rather than by theory.
f j :- I
L ~~ ~
......~ -- r
Rural Areas The changing face of rural America, with con-
Development solidation of farming operations and subsequent re-
location of people, has presented many problems in
Florida as well as in other states. Many tradition-
ally rural areas have found themselves lagging be-
hind economically compared to Florida's key growth
For the most part the problems of rural areas have
retarded development of human, physical and in-
Extension has created special programs to concen-
trate the efforts of economists on solution of com-
munity problems and development of available re-
This has largely been a "self-help" program with
Extension providing technical and educational as-
sistance, including an active program to acquaint
people with what outside resources are available-
such as federal loans and grant funds.
Rural development organizations, composed of
local community leaders, have been formed in several
areas of Florida-both on a county and a regional
Extension has provided major assistance in help-
ing local groups organize development councils that
allow them to achieve more through cooperative ef-
fort. In addition to information on federal and state
programs from which these development organiza-
tions can seek help, Extension has provided infor-
mation on land use planning and zoning and
property assessments and taxation-key questions
27 facing these rural areas.
All of these development organizations-notably
in north and west Florida-have scored many ac-
complishments during the last few years. The
achievements in Levy county during 1966 are good
examples of the broad scope of the work of these
The Levy County Rural Area Development Coun-
cil (RAD) is an organization of individuals and
representatives from many county organizations
who have come together to work on mutual problems
of county-wide development.
During 1966, the Levy RAD group was responsible
for or helped with:
a county-wide measles vaccination program
a new Federal Savings and Loan Association in
a new hospital for Williston
a county-wide study of educational needs
a county-wide study of potable water needs and
a toll-free telephone service between Bronson and
a county-wide survey of outdoor recreation poten-
raising funds for the new Williston golf course,
swimming pool and country club
a Levy County Dental Clinic
All of these additions and programs promise to
significantly affect the health, economic, educational
and social picture for the residents of this rural area
Another good example of development of a natural
resource is Hart Springs County Park in Gilchrist
County. Hart Springs is not only providing better
recreational opportunities for local residents, but at-
tracting visitors from other counties and adding to
28 the local economy.
The broadened role of the Extension Service,
which has evolved over the last decade, has opened
vast new potential audiences of urban and suburban
people who can be effected by off-campus educa-
Because it is impossible to deal on a person-to-
person or even group basis with the majority of
these people, a dynamic and growing program using
the mass media-broadcast and printed-has de-
Most Extension specialists provide technical as-
sistance to a staff of communication specialists who
carry on an active news release program with Flor-
ida newspapers, a radio tape and spot service, and a
daily 15-minute television show that appears on five
Specialists in horticulture, veterinary medicine,
animal science, home economics and the other tech-
nical areas appear as guests for radio interviews
recorded in Gainesville, the television show "Sun-
shine Almanac," and the new gardening program
Hundreds of publications, written by Extension
subject matter specialists, have been edited, trans-
lated into layman's language, and published by the
Editorial staff. In addition, the communication
specialists carry on active in-service training pro-
grams so that county and state Extension faculty
can work more effectively with mass media through-
out the state.
Finally, the communication staff carries on an in-
tensive research program to evaluate the effective-
ness of Extension's information program in an effort
to constantly improve the way Extension gets its
educational message to the public.
During 1966, the editorial staff produced over
1,000 news stories, almost 27,000 radio broadcasts,
and 1,000 television shows and spots, Almost 1.5
29 million publications were distributed to Floridians.
FLORIDA AGRICULTURAL EXTENSION SERVICE
Smith-Lever Amended -------------------------------------- --........................ $
Agricultural Marketing ----... --- -.............-- ......... ...........
Bureau of Indian Affairs ----......._--. ----............ ...-.........
Rural Civil Defense ---------------------------- ._. ................
Pesticide-Chemical .....- ------ ..-- ...- ............
Pesticide-Communications .......... -... ...... ............
Resource Development ----... ---. --.. .. ----..------- ...- .....
Legislature -------------------------..------- --__ 1,981,115.00
State Trust Funds:
Incidental (estimated) ..-_-_... ___------- ---------------- - 24,000.00
County Appropriations: --------....-----.. __ ---.................. 1,263,713.00
GRAND TOTAL ---- -------..... --..........------- ---. $4,433,213.09
Smith-Lever Amended ..........--______...........---- --- --$............1,061,045
Agricultural Marketing ----.- ------.....................__.......... 20,750
Bureau of Indian Affairs ------- -----......--------------------- 25,818
Rural Civil Defense --..........------_----- ----- -----_. ----- 24,500
Pesticide Communication --.. ------------------------. ---- ----- 25,850
State Appropriation ....-...---------............... ----- -.............._.----.. ---. 2,038,053
State Trust Funds:
Incidental (Estimated) ..........---.-------..-----------............ 45,824
County Appropriations ....--------- --.......-------~___ -_-.....--........ 1,279,532
GRAND TOTAL ............................... .---- -------...-- .......$4,521,372
STATISTICAL REPORT-ALL EXTENSION PERSONNEL
Studies of problems and opportunities ____--------------------_---..... .... -.. 8,146
Field trials, tests, demonstrations --------.----------------------------- ---- . 6,718
Consultations providing information, advice, guidance on problems of:
a. Individuals, families, and farm operators ....---........----------.. 708,424
b. Agencies, firms, and organizations _...................--_ ________ 165,750
Meetings of Extension Planning Development and other committees 8,278
a. Meetings to train local leaders .--_.---.......... --.. --.. ........- ... 4,964
b. Number of different leaders trained .------..........-------.... --------.. 38,304
Other meetings at which extension workers presented information -..... 17,558
Publications distributed to public -------------------__----3,903,399
a. Number of different pieces prepared ..-...........-. -------------------154,679
b. Number of pieces distributed ......--..............---_-. .---_-.---. 1,437,294
Radio broadcasts participated in ...... ----------_- -------. -------- 43,122
Television broadcasts participated in ...................---------------.- ------. 4,856
VOLUNTEER LEADERS SUMMARY OF 4-H CLUB WORK
Men ..........------ -----..... ....--.. 1,716 Number of 4-H Clubs .-.....----..... 1,110
Women ---....----.......--... ---3,649 Number of 4-H members:
Junior 4-H boys -.---------- 402 Boys -.....------ ----. 6,723
Junior 4-H girls ------ --------- 668 Girls ------------ ---- ----- 12,444
TOTAL ............-------- 19,167
Farm ......----- --- ...----------........ 4,408
Rural non-farm _---------- --6,141
Suburban -..................------- 2,218
Urban -------------------- 6,400
SUMMARY OF EXTENSION HOME ECONOMICS PROGRAM
Total Number of Persons Assisted Individually and in Groups ..------. 864,229
Number of Home Economics Leader Training Meetings Held .------- --- 3,204
Number of Home Economics Leaders Trained ...........................------------ 25,126
Number of Extension Homemakers Club Members ..................--. .--------.. 16,415
Number of Special Interest Meetings Held in Home Economics .....--------.. 8,887
Number of Individuals Reached .....................-----------...-----------. 205,247
Number of Individuals from Low-Income Families Reached
by Extension Home Economics Programs and Activities --..-......---..---. 141,042
FLORIDA AGRICULTURAL EXTENSION SERVICE STAFF
Administrative and State Specialists
Marshall O. Watkins, D.P.A., Director
Joe N. Busby, Ph.D., Associate Director
Forrest E. Myers, M.Ag., Assistant Director
Miss Betty Jean Brannan, Ph.D., Assistant Director, Home Economics Programs
Shaw E. Grigsby, Ph.D., Training Specialist
Miss Emily King, Ph.D., Home Economist, Training
Alto A. Straughn, Ph.D., Assistant Program Specialist
John H. Nininger, Jr., B.S., Assistant in Administration
David R. Bryant, Jr., A.B., Administrative Manager
M. Hervey Sharpe, Ph.D., Communication Specialist; Chairman, Editorial Dept.
K. B. Meurlott, M.A., Assistant Communication Specialist
Douglas L. Buck, B.S., Assistant Communication Specialist
Roberts C. Smith, Jr., B.A., Assistant Communication Specialist
Donald W. Poucher, M.A., Assistant Communication Specialist
Charles T. Woods, Jr., M.A., Assistant Chemical Communication Specialist
Miss Alma Warren, M.A., Assistant Communication Specialist
Charles B. Browning, Ph.D., Chairman, Dairy Science Dept.
Clarence W. Reaves, M.S.A., Extension Dairyman
Howard B. Young, M.S.A., Assistant Extension Dairy Technologist
Barney Harris, Jr., Ph.D., Assistant Extension Dairyman
Tony J. Cunha, Ph.D., Chairman, Animal Science Dept.
James E. Pace, M.S.A., Animal Husbandman
Robert L. Reddish, Ph.D., Associate Meats Specialist
Kenneth L. Durrance, M.Ag., Associate Animal Husbandman
George T. Edds, Ph.D., Chairman, Veterinary Science Dept.
Charles B. Plummer, Jr., D.V.M., Extension Veterinarian
Alfred H. Krezdorn, Ph.D., Chairman, Fruit Crops Dept.
Fred P. Lawrence, M.Ag., Citriculturist
Robert M. Davis, M.Ag., Interim Assistant Horticulturist
Calvin G. Lyons, Jr., Ph.D., Assistant Citriculturist
David P. H. Tucker, Ph.D., Assistant Horticulturist (Citrus Exp. Sta.)
Frank S. Jamison, Ph.D., Vegetable Crops Specialist; Chairman, Vegetable Crops
James Montelaro, Ph.D., Vegetable Crops Specialist
Mason E. Marvel, M.S., Associate Vegetable Crops Specialist
James M. Stephens, M.S.A., Assistant Vegetable Crops Specialist
Edgar W. McElwee, Ph.D., Ornamental Horticulturist. Chairman, Ornamental
Charles A. Conover, M.S.A., Assistant Ornamental Horticulturist
Harry G. Meyers, M.S., Assistant Ornamental Horticulturist
Robert H. Harms, Ph.D., Chairman, Poultry Dept.
Julian S. Moore, M.S.A., Extension Poultryman
Lester W. Kalch, M.Ag., Assistant Extension Poultryman
Clifford Alston, M.S.A., Economist, Farm Management
Edwin W. Cake, Ph.D., Economist, Farm Management
Charles L. Anderson, B.S.A., Interim Assistant in Farm Management
R. A. Dennison, Ph.D., Chairman, Food Technology Dept.
Richard F. Matthews, Ph.D., Associate Food Technologist
D. E. McCloud, Ph.D., Chairman, Agronomy Dept.
J. Russell Henderson, M.S.A., Agronomist
David W. Jones, M.S.A., Associate Agronomist
Elmo B. Whitty, Ph.D., Assistant Agronomist
John L. Gray, M.F., Director, School of Forestry
Thomas G. Herndon, M.S.F., Farm Forester
Anthony S. Jensen, M.S.F., Assistant Farm Forester
D. T. Kinard, Ph.D., Chairman, Agriculture Engineering Dept.
Thomas C. Skinner, M.Ag., Agricultural Engineer
A. M. Pettis, M.S.A., Associate Agricultural Engineer
Dalton S. Harrison, M.S.A., Associate Agricultural Engineer
Sam Evans, B. S., Assistant in Agricultural Engineering
W. G. Eden, Ph.D., Chairman, Entomology Dept.
John D. Haynie, B.S.A., Apiculturist
James E. Brogdon, M.Ag., Entomologist
John R. Strayer, M.Ag., Assistant Entomologist
P. Decker, Ph.D., Chairman, Plant Pathology Dept.
Robert S. Mullin, Ph.D., Plant Pathologist
C. F. Eno, Ph.D., Chairman, Soils Dept.
James NeSmith, Ph.D., Soils Specialist
John H. Herbert, Jr., M.S.A., Extension Conservationist
Kenneth R. Tefertiller, Ph.D., Chairman, Agriculture Economics Dept.
Ralph A. Eastwood, Ph.D., Economist, Marketing
Stanley E. Rosenberger, Ph.D., Marketing Specialist in Vegetable Crops
Kenneth M. Gilbraith, M.S.A., Vegetable Marketing Specialist
Charles D. Covey, Ph. D., Assistant Economist, Marketing
Miss Izola F. Williams, M.S., Specialist in Nutrition
Miss Flay Britt, M.S., Home Economics Specialist
Mrs. Susan C. Camp, M.S., Nutritionist
Miss Elizabeth Dickenson, M.A., Clothing and Textile Specialist
Mrs. Roberta H. Hall, M.S., Extension Home Furnishings Specialist
Miss Ruth E. Harris, M.S.H.E., Family Life Specialist
Miss Vervil L. Mitchell, M.S., Home Management and Family Economics Specialist
Miss Carolyn J. Combrink, M.S., Housing and Equipment Specialist
Woodrow W. Brown, M.Ag., State 4-H Club Leader
Grant M. Godwin, M.Ag., Associate State 4-H Club Agent
Thomas C. Greenawalt, M.Ag., Assistant State 4-H Club Agent
Miss Ruth L. Milton, M.S., Associate State 4-H Club Agent
Miss Betty Sue Mifflin, M.S., Assistant State 4-H Club Agent
Clisby C. Moxley, Ph.D., Economist
Carl Farler, M.S., Rural Resource Development Specialist
V. L. Elkins, M.S.A., Area Program Specialist, Fla. A&M Univ., Tallahassee
James C. McCall, M.S.A., Rural Areas Development Specialist, Marianna
W. Howard Smith, M.Ag., Rural Areas Development Specialist, Fla. Swine Eval.
Cen., Live Oak
Frank S. Perry, M. Ag., District Agent
William J. Platt, Jr., M.S.A., District Agent
Kenneth S. McMullen, M.Ag., District Agent
Miss Helen D. Holstein, M.A., District Extension Home Economics Agent
Mrs. Yancey B. Walters, M.H.E., District Extension Home Economics Agent
Miss Lora A. Kiser, B.S.H.E., District Extension Home Economics Agent
A. W. O'Steen (Chipley), B.S.A., Supervisor, Florida National Egg-Laying Test
Clyde R. Madsen, B.S., District Agent, Div. of Wildlife Serv., Fed. Bldg., Gainesville
County Agricultural and Home Economics Agents
Wilburn C. Farrell, M.Ag.
A. T. Andrews, M.Ag.
English M. Greene, B.S.A.
Mrs. Josephine McSwine, B.S.H.E.
Mrs. Elizabeth C. Ahrano, B.S.H.E.
A. Luther Harrell, M.Ag.
Mrs. Roberta C. Hicks, B.S.
Horace M. Carr, M.S.A.
Mrs. Eliza M. Jackson, B.S.H.E.
G. T. Huggins, B.S.A.
Bobby L. Taylor, M.Ag.
Miss Martha Sue McCain, B.S.
James T. Oxford, B.S.A.
Sylvester A. Rose, M.S.
John F. McGuire, B.S.A.
Mrs. Sue B. Young, B.S.
Mrs. Arlen C. Jones, B.S.H.E.
Mrs. Joy Wren Satcher, B.S.H.E.
Lewis E. Watson, M.Ag.
James F. Cummings, B.S.A.
Frank J. Jasa, B.S.A.
Miss Louise Taylor, B.S.
Miss Sandra Kaye Taylor, B.S.
Harvey T. Paulk, M.Ag.
Miss Ida Jo Harrison, M.S.
W. Lester Hatcher, B.S.A.
Quentin Medlin, B.S.A.
Royce C. Williams, B.S.A.
Mrs. Paula P. Stanley, B.S.
Emmett D. McCall, B.S.A.E.
Mrs. Margaret R. Nelson, B.S.H.E.
Mrs. Donna L. Druell, B.A.
Donald W. Lander, M.Ag.
James A. Curtis, B.S.
Dallas B. Townsend, B.S.
Neal M. Dukes, B.S.
Thomas J. Godbold, B.S.A.
Mrs. Emily G. Harper, B.S.
John D. Campbell, B.S.A.
Nolan L. Durre, M.S.
Seymour Goldweber, B.S.
Joseph D. Dalton, Ph. D.
Richard M. Hunt, B.S.A.
Roy J. Champagne, M.S.
Louis J. Daigle, M.Ag.
Mrs. Helen B. MacTavish, B.S.A.
Mrs. Justine L. Bizette, B.S.H.E.
Mrs. Elizabeth D. Clark, B.S.
Miss Mary Alyce Holmes, M.S.
Miss Victoria M. Simpson, B.S.
Miss Patricia A. Helms, B.S.
Edward E. Russell, B.S.
Mrs. Postelle G. Dawsey, B.S.H.E.
Edward J. Cowen, M.Ag.
James N. Watson, B.S.A.
Edward Allen, M.S.A.
Thomas H. Braddock, Jr., M.S.A.
Mrs. Nellie D. Mills, B.S.
Miss Sarah E. Anderson, B.S.H.E.
Mrs. Bessie J. Canty, M.S.
Mrs. Sandra Ray Jones, B.S.
Miss Virginia R. Wood, B.S.H.E.
E. Norbert Stephens, B.S.A.
J. Lowell Loadholtz, B.S.
James H. Walker, M.S.A.
Harold A. Taylor, B.S.A.
Mrs. Edwena J. Robertson, B.S.H.E.
Mrs. Dorothy C. Cunningham, B.S.H.E.
Mrs. Mary J. Castello, B.S.H.E.
Donald F. Jordan, B.S.A.
James B. Estes, M.Ag.
Mrs. A. F. Taranto, B.S.
John C. Russell, M.Ag.
Bernard H. Clark, B.S.A.
Russell H. Stephens, B.S.
Mrs. Majorie B. Gregory, B.S.H.E.
Mrs. Dicki D. Bentley, B.S.H.E.
Mrs. Ursula H. Williams, B.S.
James R. Yelvington, M.Ag.
B. O. Bass, M.S.A.
Cubie R. Laird, M.S.
Rance A. Andrews, M.Ag.
Isaac Chandler, Jr., B.S.
Mrs. Wylma B. White, M.S.H.E.
Jack C. Hayman, M.Ag.
Miss Nancy B. Whigham, B.S.H.E.
Theodore Gallo, Ill, M.Aq.
Raymond H. Burgess, M.S.A.
George M. Ownen. Jr., M.Aq.
Mrs. Barmell B. Dixon, B.S.H.E.
Bert J. Harris, Jr., B.S.A.
Georae T. Hurner. Jr. B.S.
Mrs. Imogene D. Ritenburgh, M.S.H.E.
Jean Beem, M.S.A.
R. Donald Downs, B.S.A.
Milford C. Jorgensen, M.Ag.
Paul E. Glasscock, B.S.
Clarence F. O'Quinn, B.S.A.
Thomas W. Oswalt, M.S.A.
Wayne T. Wade, M.S.
Mrs. Mamie G. Bassett, B.S.H.E.
Mrs. Virginia H. Coombs, B.S.H.E.
Miss Sudella J. Ford, B.S.
Mrs. Edna S. Little, B.S.
Mrs. Helen P. Webb, B.S.H.E.
Lawrence D. Taylor, M.Ag.
Jerry Pitts, B.S.
Mrs. Sallie R. Childers, B.S.
INDIAN RIVER COUNTY
Forrest N. McCullars, B.S.A.
Mrs. May 0. Fulton, B.S.H.E.
Woodrow W. Glenn, M.Ag.
William E. Collins, B.S.A.
Richard H. Loeppert, Jr., B.S.
Mrs. Mary H. Bennett, B.S.H.E.
Mrs. Jane R. Burgess, B.S.H.E.
Mrs. Pearl G. Long, B.S.H.E.
Albert H. Odom, M.S.A.
Miss Jeanette Meadows, B.S.H.E.
William C. Smith, Jr. M.Ag.
Earl M. Kelly, M.Ag.
Glenn L. Loveless, Jr. B.S.
William M. Nixon, M.S.A.
Mrs. Marian Valentine, B.S.H.E.
Mrs. Deborah R. Boulware, M.S.
Mrs. Heloise P. Hankinson, A.B.H.E.
Robert G. Curtis, B.S.A.
Jack W. Bass, B.S.A.
Mrs. Dorothy J. Closson, B.S.
J. Lloyd Rhoden, M.Ag.
Bobby R. Durden. B.S.A.
Richard A. Hartsfield. B.S.A.
Foster L. Heseltine, B.S.
Mrs. Mamie C. Daughtry. B.S.H.E.
Mrs. Sarah F. Haynes, B.S.H.E.
Mrs. Lucy T. Hammond, M.Ed.
Leonard C. Cobb, M.Ag.
William R. Womble, B.S.A.
Mrs. Lillian B. Simmons, B.S.
Judson T. Fulmer, M.Ed.
O. R. Hamrick, Jr., M.Ag.
James C. Miller, B.S.
Pat H. Sullivan, B.S.H.E.
Mrs. Mae M. Anderson, B.S.H.E.
Miss Deloris M. Jones, B.S.H.E.
W. Harper Kendrick, B.S.A.
Edward Eugene Burgess, B.S.
Earl E. LaRoe, B.S.
Rollin H. McNutt, B.S.A.
Mrs. Ethel W. Hanson, B.S.H.E.
Mrs. Patricia D. McCord, B.S.H.E.
Edsel W. Rowan, B.S.A.
James Milton Glisson, B.S.A.
John T. Rankin, B.S.
Eugene P. Smith, B.S.A.
Miss Elsie M. Garrett, B.S.
Miss Rose Howard, B.S.
Mrs. Sarah K. Thomas, B.S.
Levi M. Johnson, B.S.A.
Mrs. Martha B. Norton, M.S.
Gordon B. Ellis
Mrs. Mary N. Harrison, M.S.
Jack D. Patten, B.S.A.
Larry M. Fort, B.S.
Mrs. Ann P. Jeter, B.S.
Miss Charla J. Wambles, B.S.
Clifford R. Boyles
Henry F. Swanson, M.S.A.
Bruce A. Barmby, M.S.
Ernest H. Cowen, B.S.
Salvatore E. Tamburo, Ph.D
John C. Lester, M.S.
Mrs. Majorie K. Williams, M.S.H.E.
Mrs. Mary A. Moore, M.S.
Mrs. Leala R. Collins. B.S.
Mrs. Deloris Wilkins, B.S.
James B. Smith. B.S.A.
Mrs. Marilyn Tileston, B.S.
PALM BEACH COUNTY
Robert S. Pryor, B.S.
John H. Causey, B.S.A.
R. Kent Price, B.S.A.
Norman C. Bezona, B.S.A.
Raleigh S. Griffis, M.Ag.
Miss Mary L. Todd, B.S.H.E.
Mrs. Marylou Shirar, B.S.
Miss Karen I. Perkins, B.S.
Luther L. Rozar, M.Ag.
Billy H. Wells, M.S.
Miss Clara A. Smith, B.S.
Mrs. Elisabeth B. Furr, A.B.
Gilbert M. Whitton, Jr., M.Ag.
William A. Allen, M.S.A.
Charles E. Rowan, M.Ag.
Mrs. Charlotte Lattimer, B.S.H.E.
Mrs. Dorothy E. Drives, B.S.H.E.
Mrs. Virginia D. Gardner, B.S.H.E.
Mrs. Cora H. Meares, B.S.
Jack T. McCown, M.Ag.
Jackson Haddox, M.Ag.
Larry K. Jackson, M.S.A.
Frank W. Johnson, B. S. A.
David M. Solger, B.S.A.
Sidney L. Sumner, M.S.
Mrs. Ruth M. Elkins, B.S.H.E.
Mrs. Josephine Cameron B.S.H.E.
Miss Anne M. St. Amant, B.S.
Ralph T. Clay, B.S.A.
Mrs. Essie H. Thompson, B.S.H.E.
Mrs. Claudine T. Lee, B.S.H.E.
Mrs. Mary F. Reese, B.S.H.E.
SANTA ROSA COUNTY
William C. Zorn, M.Ag,
Jack James Spears, B.S.A.
Miss Fern Nix, B.S.H.E.
Mrs. Irene H. Hawley, B.S.H.E.
Kenneth A. Clark, B.S.A.
Edwin S. Pastorius, B.S.
Albert D. Dawson, B.S.A.
Mrs. Catherine H. Love, M.A.
Cecil A. Tucker, II, M.S.
William R. Llewellyn, M.S.A.
ST. JOHNS COUNTY
Paul L. Dinkins. Jr. M.Aq.
Miss Nettie R. Brown, B.S.H.E.
ST. LUCIE COUNTY
Hugh C. Whelchel. Jr., B.A.
Mrs. Marguerite R. Brock, B.S.H.E.
Donald A. George, B.S.A.
Richard L. Bradley, B.S.A.
J. Paul Crews, B.S.A.
Joe F. DeVane, B.S.
Robert B. Whitty, B.S.
Mrs. JoAnn N. Kirkland, B.S.
Miss Jacquelyn R. Flynt, B.S.
Henry P. Davis, B.S.A.
James M. Phillips, B.S.
Mrs. Ethel P. Thompson, B.S.
William J. Cowen, B.S.A.
T. R. Townsend, M.A.
Larry L. Loadholtz, B.S.A.
Gerald Gray Martin, M.S.
Mrs. Edna S. kby, B.S.H.E.
Mrs. Dorothy Echols, M.E.H.E.
Miss Susan May Russell, B.S.
Ernest R. Wheaton, B.S.A.
Mrs. Mary E. Bevis, M.S.H.E.
J. Edsel Thomaston, M.Ag.
Mrs. Virginia C. Clark, B.S.H.E.
Johnnie E. Davis, M.Ag.
Lenzy M. Scott, M.Ag.
Miss Sue Elmore, M.S.