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Title: Communigator
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Title: Communigator
Series Title: Communigator
Physical Description: Serial
Language: English
Creator: College of Journalism and Communications, University of Florida
Publisher: College of Journalism and Communications, University of Florida
Publication Date: Spring 2007
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Subject: University of Florida.   ( lcsh )
Spatial Coverage: North America -- United States of America -- Florida
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Bibliographic ID: UF00076682
Volume ID: VID00003
Source Institution: University of Florida
Holding Location: University of Florida
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Table of Contents
    Front Cover
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    Main
        Page 2
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        Page 4
        Page 5
        Page 6
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    Back Cover
        Page 44
Full Text
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Jon Rooe
Si Pato retire













College aims ever higher


As UF strives to become a Top 10 public university, the
COLLEGE has broadened its achievements and enhanced
its reputation as one of the nation's premier journalism
and communications programs.
Many factors account for our record of excellence, particular-
ly our persistent and comprehensive focus
on achieving our longstanding mission.
We continue to provide the highest quali-
ty professional education in advertising,
journalism, public relations and telecom-
munication. Our faculty research and cre-
ative productivity is at its highest level,
and our doctoral program
continues to produce
some of the brightest and w right
most productive teacher-
JOHN scholars. We've aligned
JOHN W.WRIGHT
our initiatives with UF's strategic plan,
increasing our focus on interdisciplinary endeavors and interna-
tionalization. To accomplish these and other goals, we continue
to hire top-quality faculty members. This fall, we welcome:
Norman Lewis, copy editor at The Washington Post and
doctoral student at the University of Maryland. He has 25 years
of experience in newspapers, including 15 years as an editor-in-
chief. His research focuses on ethics.
Deanna Pelfrey, who has extensive professional experience
in public relations. During her term as president of Pelfrey Asso-
ciates in Louisville, Ky., the firm received more than 50 Land-
marks of Excellence Awards from PRSA/IABC, a national
VISION Award, seven Louis Awards from the American Adver-
tising Academy and a national Telly.
Rasha Kamhawi, who joins the faculty from Ain Shams
University in Cairo, Egypt. Kamhawi, who received her doctor-
ate from Indiana University, worked five years as a news reporter
and an anchor for Nile TV and has experience teaching graphics
and design. Her research focuses on media effects.
Tim Sorel, who's been producing and directing live and
taped multi-camera programming for more than 20 years. He
brings the experience of head of a station group's creative serv-
ices production department and owner of a successful production
company. He's producing and shooting a documentary on sus-
tainability in Cambodia.
During the past year, the faculty and staff have worked to
establish new programs and methods to meet ambitious goals.
We've created and elected our first Faculty Senate, which is
spearheading a revision of the COLLEGE Constitution and enhanc-
ing our shared governance.
Faculty members from every department are contributing to


t


our efforts to create a converged newsroom/media laboratory.
This will boost cross-platform training for students through
hands-on lab experience in print, online, broadcast and other
electronic journalism.
In response to the ever-increasing need for students to gain
exposure across department lines, we plan to have the converged
newsroom serve as a full-media center. It will provide a venue
for students in advertising, public relations, journalism and
telecommunication to interact and form a deeper understanding
of communications strategies.
The COLLEGE recently completed a proposal to form a His-
panic Journalism Program, which aims to enhance Hispanic jour-
nalism and coverage of Hispanic/Latinos issues
and events, thereby increasing awareness and
stuff understanding of Hispanic culture and issues.
Although the initial focus is on journalism and
news production, it will expand, we hope, into
programming, advertising, magazines, audience research, public
relations and policy issues.
Journalism and telecommunication faculty members are
developing professional master's programs that will play signifi-
cant roles in the Hispanic Journalism Program and the converged
newsroom.
Public relations faculty members are discussing a Center for
International Public Relations Education, which will establish
UF as a hub for research and training of professionals in ethics,
sustainability and corporate social responsibility communication.
Advertising faculty members have developed a plan for a
Division for Distance Education that would provide marketing
communications support for UF's distance education pro-
grams. They're also testing online distance-education courses
such as international advertising, introduction to advertising
and advertising software and intercultural communication.
Telecommunication and journalism faculty members have
won a multi-year grant from the U.S. Department of State to
develop a six-week summer institute for international journalism
educators. The Fulbright Commission and U.S. embassies will
select the participants.
As the 2007-08 academic year approaches, each of these ini-
tiatives faces obstacles and challenges which provide opportu-
nities for increased collaboration, synergy and productivity.
Working together, the COLLEGE'S faculty and staff continue to
prepare exemplary professional practitioners and scholars for our
various fields; to generate, translate and disseminate new knowl-
edge about these fields, especially the role and functions of jour-
nalism and communications in democracies; and to advance the
understanding and practice of journalism and communications
for a global community.


2 COMMUNICATOR SPRING 2007


front:







































frontlines


6 Professor leads $147K breast-cancer
study
7 Telecom professor, husband earn
Fulbright fellowships to Germany
8 'C+ Sid' heads to grade-less retirement
9 Alumna directs development
13 Brewer, Horford stand behind the
cameras
13 Public relations course draws publicity
15 Special agent's estate donates $100K
16 Study Abroad program goes Down
Under

coverstory
25 Freedom fighters
College celebrates Freedom of
Information Act's 40th,
center's 30th anniversaries



32
Assistant Dean
Jon Roosenraad


ON THE COVER: Sandra Chance, JM 1975,
MAMC 1985, executive director of the
Brechner Center for Freedom of Information.
PHOTO BY TIM HUSSIN


features
31 Poynter teams up with
the College to track
reading habits
32 Saying goodbye to
Roosenraad
Student Services guru
leaves after four decades
35 Alligator staff gives all it's
got to execution story






ineveryissue
2 wrightstuff
5 gatorsightings
10 inthreeacts:
jugglingact
classact
toughact to follow
14 cornerstone
17 On The Record:
Alumni Notes
Awards
Alumni of Distinction
UF Teacher of the Year
38 alumniangle
39 boknows?


COMMUNICATOR SPRING 2007 3





S o St S


er trw 'ar r


RACHEL GOMEZ, JM 2006
Freelance writer

Writing for the communigator during my senior
year provided me with so much more than
published articles. The experience made me a
better writer, and the editor pushed me to always
strive for more with my writing. I saw firsthand
how much something can improve with hard
work. Writing for this magazine was a key step
toward my development as a professional writer.


TIM HUSSIN
Junior in photojournalism

My passion for photography has been constantly
reinforced throughout my junior year. Having the
opportunity to work at the communigator has only
made my goal to pursue this for the rest of my life
more concrete. This gave me the chance to gain
experience outside newspapers and test my skills
at a different style of photography.


SABEHA HYLTON
Senior in public relations

Working at the communigator has given me the
opportunity to grow as a person and develop
my own sense of style. This experience has
helped me reach my potential by teaching me
that nothing is impossible, and I am thankful
that I was given the chance to be part of such
an inspiring group.


RALPH LOWENSTEIN
Dean Emeritus

My name is on every diploma issued by the COL-
LEGE between December 1976 and August 1994, so
6,000 graduates have a reminder that I was here.
And here I remain, providing the COLLEGE'S institu-
tional memory through the communigator's comer-
stone column. In short, I continue my battle with
the deluge of words, words, words, as I have since
my first poem was rejected by the Saturday Evening
Post in 1942, when I was 12 years old.


4 COMMUNICATOR SPRING 2007


SPRING 207 P NUM BERRY 81


SPublisher
Iniern~aean John Wright

; Editor
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David Carlson
Linda Hon
Ralph Lowenstein
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Craig Lee

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RIbSl Gowez
Krytinua Gustafaon
Tfa Russin
S ha Hylton
Carly Litzenbrger
!U Morse



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Colle of Jomaliasm
and CSahnmunicarions
Univ*haity of Florida
Gamesvi q, FL 32611-8400
common ator@jou.fl.edu:.


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:i i..











Roach with that popcorn?
If it seems like the time movie theaters
take to get to the featured presentation is
expanding, thank Rob Bloom, ADV 1999, a
freelance comedy writer in Philadelphia.
"Suburban Bravery," a short film written
by Bloom, has invaded 15,000 screens in
more than 2,300 theaters around the
country. It tells the story of a family facing a
giant roach (the producers used an arachnid)
during breakfast.
Directed by Maggie Carey and starring
John Lutz and Miriam Tolan,"Suburban
Bravery" became a reality when it won the
"Short Script Big Screen" contest, which
was sponsored by cinema advertising agency
Screenvision and the comedy troupe Upright
Citizens Brigade Theatre.
"I had the ad for the contest on the fridge
for four months:' Bloom recalled."l kept look-
ing at it and saying to
myself,'l have to enter.'
But I couldn't come up
with any ideas.Then on
the night before the
deadline, I thought,'If I
don't enter, I'll never
forgive myself.' "
Bloom got busy
brainstorming.
"I don't like bugs,
especially cockroaches,"
he said,"and I thought
BLOOM that was something
people could relate to."
Once he had the idea, he knocked out
the script for the two-minute film in
"four to five hours." His biggest chal-
lenge was sticking to the full-page of
rules.
"It said not to use dating, political
or office humor":' he said. "It had
to be appropriate for all audi-
ences."


The short, released in April,
will run for a couple of
months. Bloom hopes to parlay
this success into a bigger
screenwriting career.
He still fears roaches.When
he sees one, he asks his wife,
Juliana, to kill it. But his profes-
sional confidence is growing.
"This project's great:' he said.
"There's just so much rejection
involved in the entertainment
industry."
-BOAZ DVIR


THE SHOT SEEN AROUNDTHE WORLD: Alumni celebrate Florida's 41-14 win over Ohio State in the
Tostitos BCS National Championship Game on Jan. 8:Jared Lazarus, JM 1994, of The Miami Herald; Bob
Self, BFA 1982, of The Florid Times-Union;Al Diaz,JM 1983, of the Herald; RobWitzel,JM 2003, of The
Gainesville Sun; Doug Finger, JM 2002, of the Sun; and Tracy Wilcox, JM 1995, of the Sun.


Late to their own wedding
The poster read,"First Date 1975 ...
Wedding Date 2005."
"My Dad joked during his toast to us that
he knew Mark had a reputation as a procras-
tinator, but 30 years is a bit ridiculous!" said
Lynn Terry, PR 1981.
Lynn, a CVS/Pharmacy manager, dated
Mark, a cost analyst/program manager at the
Department of Homeland Security, for two
years at Pembroke High School in Hampton,
Va. He was a year older, and when her UF
acceptance letter arrived, he planned to
transfer from the University of Richmond.
However, a couple months before the start of
fall semester, they broke up over "typical
petty teenage stuff."
Aside from a quick lunch in 1981,
Mark and Lynn didn't speak again until
1986. Lynn was married and living
in Colorado.
"Mark called me out of
the blue for a chat in 1986
and then nothing," Lynn
said,"until he called me,
again out of the blue, in
July of 2002. had been
divorced by then for
about five years."
They began growing
closer all over again.
"Mark and I started
talking on the phone non-
stop:" Lynn said.
They got together in
2003.They married in 2005
in Hampton,Va., where it
all started.


Lb


"All of our friends and family were
absolutely thrilled," she said, "especially the
ones who knew us in high school."
-RACHEL GOMEZ
Artistic coverage
A new graduate course, Covering the Arts,
aims to answer the questions: How do we
define art? How do we adequately cover it?
Guest speakers addressed these ques-
tions in Assistant Prof. Johanna Cleary's
class, which she developed informally with
UF's Creative Writing Program (CWP).The
speakers have included Phillips Center
Director Michael Blachly, poet Ben Bloom
and English Prof. David Leavitt.
Leavitt, CWP co-director and a novelist,
discussed literature and arts criticism.
"As a journalist, you need to be prepared
to write about anything:' he said.
The class focused on visual arts, perform-
ing arts and literature. Issues included build-
ing public coverage and business and the arts.
"Dealing with the arts is very political,"
said Meredith Cochie, JM 2006, a first-year
graduate student in mass communications.
"You have to be able to mesh and deal with
people."
The students also met outside the class-
room in places such as the Samuel R Harn
Museum ofArt on campus.
"How often in your life," said Erica
Rodriguez, a first-year graduate student in
telecommunication, "do you get a chance to
ask a curator whatever you want?"
-SABEHA HYLTON


COMMUNICATOR SPRING 2007 5


F















De-coding



medical info


Professor leads $147K

breast-cancer study

BY INES AVILES-SPADONI
The physician's diagnosis devastated
Deb Mayhew, student services
director at UF's College of Engi-
neering. Knowing she needed to understand
her disease, she embarked on a journey to
dig up the latest studies and join support
groups. Magazine and newspaper articles
helped her realize she was not alone in
fighting breast cancer.
"My doctors actually encouraged me to
read and inform myself about my cancer,"
said Mayhew, who's been free of breast
cancer for 16 years.
Many women with breast cancer often
turn to the media for medical information.
Yet those sources, mainly magazine articles
and Web sites, might be providing inaccu-
rate and/or misleading information.
Using a $143,790 National Institute of
Health grant, Prof. Kim Walsh-Childers,
together with graduate research assistant
Heather Edwards, four biomedicine stu-
dents who serve as coders and an expert
panel of health professionals from UF's
Shands Hospital, have been studying the
accuracy of media information on breast
cancer since 2005.
"It's part of the interdisciplinary nature
of this COLLEGE and how we connect with
other colleges and other disciplines," Inter-
im Dean John Wright said.
Although they plan to complete the
study this summer, Walsh-Childers and her
team are beginning to detect a pattern.
"A lot of information is just plain
wrong," Walsh-Childers said. "For exam-
ple, 'You don't have to worry about breast
cancer if you take vitamin C every day.'


Prof. Kim Walsh-Childers, her graduate research assistant Heather Edwards, four bio-
medicine students and an expert panel of health pros examine the media's health tips.


Well, there is not enough scientific evi-
dence to back up that claim, so those kinds
of quack-medicine type-of-things are out
there."
Coder Lindsay Levkoff, who is inter-
ested in science communications and public
health information in the media, is combin-
ing her doctoral studies with a degree in
mass communication.
"The information so far in everything I
have coded has been moderate in terms of
accuracy," she said.
Information contained in government
Internet health sites sources, such as the
American Cancer Society or well-respected
cancer organizations such as the Susan G.
Komen Foundation, has been good, said
Levkoff.
The coders search for specific details
that are vital for women to know, she said.
"There are a total of 33 facts that we are
looking for when we read these articles,"
Levkoff said. "And it is not just a matter of
whether they are there, but also whether
they are mentioned and how accurate they
are."
Coding began last spring. So far, the
team has "identified more magazine articles
that require coding than we had expected to
find," Walsh-Childers said.
Gigi Moore-Higgs, a nurse practitioner
and coordinator for the Shands Breast Cen-
ter, is a member of the expert panel. She


advises on the key facts for which the
coders should be looking.
"What we wanted the reviewers to look
for specifically was how it was worded and
where the misinformation may be found,"
she said.
Experience has taught Moore-Higgs
that breast cancer patients are exposed to
inaccurate information.
"Unfortunately, the Web does not have
any policing in terms of providing accurate
information," said Moore-Higgs, who sees
about 200 new breast cancer patients each
year. "So that if people wander off or get in
message boards or support groups, it is a
great opportunity for misinformation or for
people to misinterpret."
Breast cancer is the most common
non-skin cancer and the second leading
cause of cancer-related death among
American women, according to the
National Cancer Institute (NCI). Howev-
er, the death rate has dropped steadily
since the early 1990s.
The NCI, a component of the National
Institutes of Health, estimates that one out
of eight women born today will be diag-
nosed with breast cancer.
"I certainly hope [the study] will gener-
ate some conversation about how to guide
people to the correct information," Moore-
Higgs said.
Searching for health tips is one of the


6 COMMUNICATOR SPRING 2007


front ,











Same time,



same place


Telecom professor, husband earn

Fulbright fellowships to Germany

BY KIRI LANCE WALTON
Telecommunication Prof Lynda Kaid and her husband,
Levin College of Law lecturer Clifford Jones, have pulled
off an unlikely feat: They've earned Fulbright Scholar
grants at the same time (now), in the same place (Germany).
"I've not heard of ... this ever occurring," said Lynn Frazier,
executive associate director of UF's International Center.
Kaid is researching the media's role in political campaigns,
especially in newly democratic societies, at the University of Erlan-
gen-Nuremberg. During her four months there, she's also visiting
France, England, Russia and other European countries to meet with
scholars and professors.
Jones, who lectures at the law school's Center for Governmen-
tal Responsibility, is stationed at the Max Planck Institute for Intel-
lectual Property, Competition and Tax Law in Munich. He's also
visiting Belgium, focusing on the intersection of intellectual prop-
erty and antitrust law.
He's studying the battle between iTunes and MediaPlayer and
exploring recent EU antitrust cases involving Apple and Microsoft,
which he recently discussed as a panelist on WUFT-TV. He's inves-
tigating how iTunes' disallowance of buying music from other
countries, as well as its incompatibility with other mp3 players,
might play out with new European antitrust laws.
"This is an exchange program to develop contacts so that both [the
U.S. and Europe] get something out of the exchange," Jones said.
Sen. J. William Fulbright established the scholars program in
1945 to promote learning and understanding between the U.S. and
other countries. UF consistently ranks as one of the leading institu-
tions for Fulbright grants and as a favorite Fulbright scholar desti-
nation, Frazier said. This year, the university ranked second nation-
ally for Fulbright faculty awardees and is hosting eight scholars
from overseas.


Prof. Lynda Kaid and her husband, Levin College of Law lecturer Clifford Jones,
are in Germany on simultaneous Fulbright scholarships.

Kaid and Jones have won Fulbright scholarships before, but at
separate times. Kaid studied in Germany, France, Austria and Eng-
land as a Fulbright scholar in 1987 and 1997, and Jones traveled to
Germany in 1998.
Their current locations Nuremberg and Munich are an hour
train ride apart.
It's easier to make time for family get-togethers in Europe, said
telecommunication Associate Prof. Michael Leslie, who went to
Belgium on a Fulbright fellowship in the late 1980s.
"People were more available for talking and getting to know
each other outside of the academic sense," he said.
Kaid plans to make her international contribution by sharing
her findings about the media's significance in elections of various
nations with her students, as well as develop those connections,
which she can use as contacts in the future. She intends to write and
publish in various journals and present at conferences when she
returns to Gainesville.
It's important to look at political communication on a global
scope to bring about better understanding, said Kaid, who teaches
media's social influence in the COLLEGE'S TV and American Soci-
ety class.
She's writing a book about the role of media in the United
States and Europe.
The improved accessibility to TV political advertising around the
world, Kaid said, is allowing more people to "really see freedom."


primary things that women do online,
Walsh-Childers said. Most tend to begin
with a basic search engine like Yahoo! or
Google, as opposed to WebMD or
Healthfinder.gov (the government's con-
sumer health information site), she said.
"If you start with a basic search engine
and type in 'breast cancer,' what do you get


and what do you find?" she said. "What are
the things that pop up? Is it the National
Cancer Institute or the American Cancer
Society?"
In the end, providing breast cancer
patients the best information, free from
irregularities, is what media sources should
strive to achieve, she said.


"If you find that there is a significant
problem with some area that is inaccu-
rate," she said, "then the next step is to
talk to people who produce this content,
the journalists, the editors, the content
producers and say, 'You know, there is a
problem we found, and how do you think
we can fix it?' "


COMMUNICATOR SPRING 2007 7
































z-


Associate Prof. Sid Pactor, who has graded thousands of papers over the past four decades, plans to travel during his retirement.



'C+ Sid' heads to grade-less retirement

BY KRYSTINA GUSTAFSON
ome August, telecommunication Associate Prof.
Sid Pactor will stay up later, sleep in, spend more
time with his family and travel to Israel, France
and Mexico.
More important, he will no longer grade papers.
"I probably graded 5,000 to 7,000 papers before I
even started teaching, and I've been teaching for 37
years," Pactor said. "If for no reason other than that, it's
time to go."
Pactor retired at the end of the spring semester and
will serve as an adjunct professor during Summer B.
Former student Bridget Grogan, TEL 1986, MAMC
1992, associate news director at the COLLEGE'S WUFT-
TV, remembers his no-nonsense teaching style.
"I still laugh when I think about him telling us that
some of us should probably go sell Xerox copiers because
not everybody who was looking at broadcasting as a
career really belonged there," she said. "Although it was
harsh, I think his point was that there might be some stu-
dents coming through the program who were there for the
wrong reasons."
Pactor tells it like it is in and out of the classroom,
he said.


8 COMMUNICATOR SPRING 2007














Alum directs


development

New Director of Development
Laforis Knowles, PR 2002, will
head the COLLEGE'S efforts in UF's
Florida Tomorrow capital campaign, which
officially kicks off Sept. 28.
"It's an exciting time to be working
with the COLLEGE'S alumni and friends,"
said Knowles, who started in April. "Being
an alumna of the COLLEGE, I know the
importance of supporting the programs,
faculty and students of the COLLEGE."
After graduating, Knowles worked with
the March of Dimes in Alachua County as
the youth development director and as
WalkAmerica coordinator. Last year, she
became the associate director of develop-
ment at UF's College of Education.
"I don't recall ever hiring anyone who
comes more highly recommended than
Laforis," Interim Dean John Wright said.
"She has compiled an excellent record of


Laforis Knowles, PR 2002:"Being an alumna of the COLLEGE, I know the importance of
supporting the programs, faculty and students of the COLLEGE."


accomplishment in her development work
for the College of Education."
Alumni enjoy hearing from one of their
own, Knowles said. "The fact that you per-
sonally believe in what you're talking
about" resonates with them.
The COLLEGE will use the money it rais-
es in this campaign to boost support for


graduate students, faculty and programs,
she said.
Knowles will travel extensively to meet
alumni, donors and friends of the COLLEGE.
Florida Tomorrow, a comprehensive
campaign, is the most ambitious in UF's
history.
-SABEHA HYLTON


C+ Sid: CONT. FROM PAGE 8


Although he receives few student visits during his office hours,
he's easier to approach than students think, telecommunication
sophomore Maggie Zuckerman said.
She remembers a couple of occasions when he stayed past his
office hours to talk with her, and another time when he left her a
note on his door saying where she could find him. He also helped
her line up an interview with CNN.
"You'll get as much out of him as you put into it," she said. "He
makes time for students who care and who make time for him."
Grogan, who still refers to Pactor as "C+ Sid," the nickname his
students gave him in the 1980s because of his partiality toward that
grade, said although the old-school professor tries to be a "bit of a
curmudgeon," he is really a big softy. He likes the students to be a
bit afraid of him, but underneath the hard exterior is a man who
brings in homemade hamantaschen for the staff on the Jewish fes-
tival of Purim and passes out home brewed beer to his friends and
colleagues.
"Those are just some of the small signs of what a great heart he
has," Grogan said.
Now a telecommunication instructor herself, Grogan lectures


her students on some of the same issues Pactor brought up years
ago such as the long hours, overnight shifts and low pay which
she found especially useful.
"In some little way," she said, "1 hope I will carry on what he
has tried to do in terms of reaching the students."
Former student Sean Connell, TEL 1999, who formed a close
relationship with Pactor while performing his brake jobs at Pep
Boys in Gainesville, incorporates Pactor's advice into his work as
senior graphics operator at CNN in Atlanta, he said. For instance,
he's careful to never point out a person's race in a news story unless
he's describing a suspect, a principle Pactor emphasized.
"He stressed a lot of the ethical aspects of news that are under
practiced," he said. "Sometimes it gets frustrating because people
didn't receive the same caliber of education."
Interim Dean John Wright, who has worked with Pactor since
joining the telecommunication faculty in 1982, said the students
who had him for lab were always way ahead of the curve, even if
they did only receive a C+.
"We lose a lot of history with Sid," he said. "There's no way
you can replace that."


COMMUNICATOR SPRING 2007 9













Maurer makes the list


Watching the National Junior
Olympics at her New Jersey
home as an 8-year-old, Chris
Maurer, TEL 1980, dreamed that someday
she too would enter the competition. So she
started a to-do list of lifetime goals, putting
the Junior Olympics at the top.
She knew how she'd get there when she
stepped onto the judo
mat at the age of 14. juggling
"I have a 6-foot-3,
200-pound brother
who used to pick on me, and that's when I
started judo," she said. "By the time I was a
brown belt, he was calling me ma'am."
When she won the gold medal in the
Junior Olympics in Memphis at the age of
17, however, she still had 99 more things on
her list. They included working in televi-


"


Ui


sion, writing a book and sailing on a tall
ship. (Writing a book remains on the list.)
This wide range has led her to diverse
achievements. Besides winning judo cham-
pionships, she runs the CNBC Business
Radio Network in Englewood Cliffs, N.J.,
owns and operates a judo school and men-
tors at-risk children with a U.K.-based
organization.
Sact "It's the variety of inter-
ests that she has that has
always impressed me," said
her friend Bill Griffeth, host of CNBC's
"Power Lunch."

CLIMBING THE MAST
Maurer has won more than 100 judo
titles, including three international awards,
and trained at the Olympic Training Center.


"I watched her train harder
than anyone else because she
said she wanted to become a
judo champion," said
New Jersey-based Aries
SPrecision Tool Presi-
S dent Stephen Bach-
S. man, who took judo
classes with Mau-
rer when they
were teenagers.
"Being a little on
the short side,

played were
usually taller
and bigger than
her."
After severe
knee injuries kept
Maurer out of the
Olympics, she opened
Ridgewood Judo in 1989. Her 50 stu-
dents range from 5 to 25 years old. She
recently added "Lil' Dragons," a chil-
dren's program.
CONTINUED ON PAGE 12
Chris Maurer,TEL 1980, has won many
judo competitions and has sailed the high
seas, yet continues to chase an eclectic
array of goals.


in acts I


i








PUR 4203: Ethics/Professional
Responsibility
Prof. Mary Ann Ferguson


Ruby Chhatwal,ADV 2006, and graduating advertising senior Erin O'Grady have worked to make the
UF Ad Society a force in the lives of the COLLEGE'S advertising students.


It ads up


When UF Ad Society's scheduled
speaker canceled last minute in
October, President Erin
O'Grady didn't panic; she called former
President Ruby Chhatwal, ADV 2006,
project manager at 352 Media in Newberry.
Despite overseeing the
development of 15 to 20 tough
Web sites at a time, Chhatw-
al quickly agreed to replace
the speaker. She discussed
her transition into the working world.
Although the two women have similar
aspirations, O'Grady is calm and Chhatw-
al is energetic, faculty adviser Mike
Weigold said.
"Erin is a fantastic listener. People are
drawn to the fact that she exudes a quiet
confidence," he said. "Ruby was high ener-
gy. It was like a jolt of caffeine."
However, the women are similar at
heart, Weigold said. They're concerned
with how they can make the society better.
"They are very different externally, but
I think if you dig more deeply you'll find
that they are both equally as passionate," he
said. "They are both strong women with a
sense of purpose."
When handing over the job to O'Grady,
Chhatwal gave her an "amazing" guide of
contacts and a list of important things to do
as president, O'Grady said.


"We probably talk two times a week
and we had lunch before the year started,"
she said. "She recognizes that I'm in
charge and is hands free but always avail-
able."


iac
of


Since beginning her one-year term as
president, O'Grady has
t focused on boosting
Follow student involvement.
Under her leadership,


membership increased
from 190 to 235. About 150 members
attend each meeting.
"College students lead extremely busy
lives," she said. "There are a million
things they could be doing on a Wednes-
day: tests, projects, hanging out with their
friends. It only takes one meeting that a
member finds uninteresting to turn them
off from coming back."
O'Grady encourages members to
attend meetings with friends who are
advertising majors and plans socials at
places like Tijuana Flats after each meet-
ing so that members can form friendships.
"Advertising can do a lot of good,"
Chhatwal said. "I want to change the mis-
conception that it is evil."
As president, Chhatwal battled this
stereotype by raising money for cystic
fibrosis and cancer patients. She increased
CONTINUED ON PAGE 12


COMMUNICATOR SPRING 2007 II










jugglingact CONT. FROM PAGE 10
"Teaching two nights a week, tour-
naments on the weekends, plus a full-
time job, I'm not sure how she does it,"
Bachman said. "I'm not really sure
what motivates her, but I sure would
like some of it."
Maurer is even finding time to chip
away at her list of lifetime goals, which
became more about having fun, she
said. One of these goals was to sail on
a tall ship, so in 1999 she booked a trip
and flew to Scotland. From there, she
sailed to England, the only American
onboard.
"I love to climb the mast," she
said. "The highest one I've climbed was
feet high."
After her trip, she joined the Tall S1
Youth Trust, through which she men
young, at-risk British children. She tea(
them team-building skills and encour
them to overcome their fears, such
climbing 90-foot ratlines.
Maurer has also been taking horseb;
riding lessons for five years, and she rec
ly took up polo. She has spent time in
Coast Guard Auxiliary, through which
drove a 65-foot icebreaker down the I
son River.
Some of the other goals she's acc
polished include going horseback ridin
Ireland, swimming in a geothermal po(
Iceland and staying in Kinnitty Castl
Ireland.


Maurer (right) visits a castle in Scotland.
170 As she achieves her goals, Maurer adds
new ones to her list, including earning a
hips fifth-degree black belt in judo and develop-
tors ing a product that she invented (to protect
ches her idea, she declined to disclose it).
iges The most important factor in achieving
as goals is writing them down, she said.
"I found that once you commit pen to
ick- paper, it makes the goal more real," she said.
ent- "Otherwise, it just floats around in your
the head, and you always say you'll do it some-
she day, but someday never seems to come."
Iud-
INITIATING A CHANGE
om- Maurer keeps up her involvement with
g in her sorority, Zeta Tau Alpha, and plans to
ol in start an alumnae chapter close to her home in
e in northeast New Jersey, where she has lived
for 20 years. It's funny, though, because she


was only initiated in 2005, she said.
"I was a ZTA pledge at UF, but
I never got initiated because I was
S so busy competing [in judo]," she
said. "So all these years I always
thought, 'Wow, I wonder what
would have happened if I had been
initiated.' "
She wrote a letter to a nearby
alumnae chapter in 2003 and vol-
unteered to help mentor a Zeta
member in journalism. She
explained her story and how she
regretted giving up ZTA in college.
She received a call from the dis-
trict president, who told her she could
reconnect with the sorority and even be
initiated.
"I remember dropping the phone and
sliding to my kitchen floor," she said. "I
had no idea that it was even possible to be
initiated after college."
Maurer makes sure that her life does-
n't get too hectic by relaxing at the spa.
She hopes to get married and start a fami-
ly someday, but if it doesn't happen, it's
not a big deal, she said. She always has
her 9-year-old parrot, Alex, to keep her
company.
She loves her busy life; and if she did-
n't, she'd slow down, she said. "It's almost
like a game to see how much I could chal-
lenge myself."
-KRYSTINA GUSTAFSON


toughact CONT. FROM PAGE I I


the organization's philanthropic involve-
ment after interning at Kcom Media in
Gainesville, where she worked with the
Cystic Fibrosis Foundation of Jack-
sonville. So she summoned the Ad Society
to help the foundation plan its first "Kick-
off to a Cure" fundraiser in Gainesville.
Held in a Swamp skybox, the tailgat-
ing event raised $35,000, exceeding the
foundation's goals by 75 percent. Ad Soci-
ety members made arrangements with the
stadium, found restaurants to cater the
event and spread the word around campus.
"It was a new event to the area," said
Claudia Werner, executive director of the


Cystic Fibrosis Foundation's Jacksonville
branch, "so having a solid group of volun-
teers the day of the event was invaluable."
Chhatwal also got the society involved
in Relay for Life, during which partici-
pants walk or run laps to raise money for
the American Cancer Society.
O'Grady continued Chhatwal's legacy
by staying involved with the Cystic Fibro-
sis Foundation and Relay for Life. She
also got the society to participate in Dance
Marathon, a 32-hour event where students
remain standing to raise money for the
Children's Miracle Network, for the first
time.


"I didn't realize how much time and
effort is put into Ad Society until I started
getting involved," incoming President
John Baker said. "I respect them [Chhat-
wal and O'Grady] because they put every-
thing they have into it."
After graduating this month, O'Grady
hopes to work at an advertising agency in
Florida because she hates cold weather.
Like Chhatwal, she intends to stay con-
nected to the society.
"I probably won't go to meetings like
she does," she said, "but I absolutely want
to stay involved."
-KRYSTINA GUSTAFSON


12 COMMUNICATOR SPRING 2007


in acts






0 i


Brewer, Horford stand


behind the cameras


After facing the TV cameras count-
less times, back-to-back NCAA basket-
ball champions Corey Brewer and Al
Horford returned to the classroom to
continue learning what goes on behind
those cameras.
The teammates were classmates at
the COLLEGE, where they majored in
telecommunication.
"Being a huge basketball fan,"
Assistant Prof. Justin Brown said, "I
sort of had to hold back my enthusiasm
and treat them just like any other stu-
dent."
Brown taught the juniors in his
Introduction to Telecommunication
class this past summer. Although Brew-
er and Horford usually sat in the back of
Gannett Auditorium, they interacted
with other students.
"I encourage the students to study in
groups so they were able to get to know


other students," Brown said. "Many of
the students recognized them and on the
last day a few of them asked to take pic-
tures with them."
When Brown's teaching assistant
asked to see Brewer's I.D., the 6-foot-9
small forward just laughed.
"My TA was from Korea and had no
idea who he was," Brown said. "Corey
was just like, 'Huh?' "
Brewer and 6-foot-10 center Hor-
ford, both on the production track, ben-
efited from learning about the media,
Brown said. "It could help them under-
stand how things operate as far as media
coverage."
The UF Athletic Association worked
with Department of Telecommunication
Chair David Ostroff to help plan their
schedules. They entered the NBA draft
at the end of the spring semester.
-Liz MORSE


S Telecommunication juniors Al Horford (top) and Corey Brewer (left) returned to the class-
rooms after winning their second consecutive national basketball championship.
But they are skipping their senior season to play in the NBA.





Public relations course draws publicity


The winter issue of The Public Relations Strategist features
stories by Del Galloway, PR 1981, MAMC 1983, and Prof.
Kathleen Kelly about a course they taught together in the fall.
Along with second-year master's student Giselle L. de la
Moriniere, who look the campaign-management course, they
wrote about the benefits of combining practitioners and educators
in the classroom.
Galloway, former president of the Public Relations Society of
America (PRSA), taught the course and undergraduate public
relations writing as the COLLEGE'S Freedom Forum Distinguished
Visiting Professor.
Galloway and Kelly said they approached their joint course
with apprehension.
"Kathy would bring her points of view, I would bring mine


and the students offered theirs," Galloway said. "It was a 360-
degree conversation where everyone offered their points of view
and could contribute to the process."
Galloway, executive director of the Corporation for Public
Broadcasting's Public Awareness Initiative, has also taught at
Jacksonville University and the University of North Florida, and
Kelly's active involvement with PRSA has allowed her to keep up
with advances in the field, she said.
"Practitioners who have been teachers understand our culture
better," she said. "This couldn't have been done as smoothly with
someone who hadn't been on a college campus since they gradu-
ated 40 years ago; and in the same regard, you have to stay con-
nected to the professional world or your teaching lacks validity."
-KRYsr.NA GUSTAFSON


COMMUNICATOR SPRING 2007 13




































U EMIT'5
BY DEAN EMERITUS RALPI


H LOWENSTEIN


any media professionals
think of communication
teachers as a bunch of
egg-heads who don't
know a pica from a pick
axe. Most of our COL-
LEGE'S graduates know
differently, since at one
time or another they
labored on one of our broadcasting sta-
tions, on the Orange & Blue magazine or
on real-life advertising and public rela-
tions projects in national competitions.
But many of these former students, now
out in the professional world, could prof-
it by occasionally using the faculty at this
or other schools of journalism and com-
munications to help them solve some of
their corporate problems.
Colleges nestled in small or medium-
size cities like Gainesville are ideal places
to test projects that would cost far more in
a big city. Faculty professionals and facul-
ty researchers have the expertise to super-
vise the projects and analyze the results.


Overhead costs are lower; investigative
teams utilize students, who gain valuable
knowledge under faculty leadership.
In the early 1980s, the COLLEGE was
the first in the country to experiment with
online journalism it was called "video-
text" in those days. At about the same time,
Knight-Ridder began experimenting in
Miami with an online newspaper,
"Viewtron."
"Viewtron" cost $50 million and
failed.
"Viewtron" would have failed in
Gainesville, too, since it was about 10
years ahead of its time. There was no Inter-
net then and the home decoding box cost
$600, besides a monthly subscription fee
of $12.50 and 90 cents an hour to the
phone company while using the service.
But the failure price in Gainesville would
have been minuscule by comparison.
Ten years later, in 1995, the COLLEGE'S
Interactive Media Lab designed and pro-
duced SunOne, the forerunner of The
Gainesville Sun's current online newspa-


per. Lab director David Carlson and the
Sun's Rob Oglesby, JM 1970, served as
the project's co-leaders.
SunOne was the first online newspaper
among the 28 papers in the New York
Times Regional Newspaper Group and one
of the first in the country. The New York
Times spent comparatively little to develop
and test it through the COLLEGE.
The COLLEGE had many other ideas for
innovative media projects over the years,
most of which went nowhere. But some of
them, if tested in Gainesville, would have
saved media corporations from the elec-
tronic locusts that have devastated their
fields in recent years. To mention only a
few:
"Geeline" an idea presented by the
COLLEGE in 1996 to GTE and later to
Ameritech for an experiment in Internet
yellow pages and classified advertising.
The proposal went up to the top executives
in both companies, and was rejected. Two
years later, in 1998, yellow pages began to
appear on the Web. Monster.com, a classi-


14 COMMUNICATOR SPRING 2007


cornerstone


0













Special agent's estate



donates $100,000


The late Bonni G. Tischler, TEL 1966, continues to blaze trails
for women.
The estate of the first woman to head the U.S. Customs Service's
Office of Investigations and Office of Field Operations recently
gave $100,000 to the COLLEGE.
The contribution, which is eligible for a state match of $50,000,
established the Bonni G. Tischler Endowment for Student Leader-
ship and Professional Advancement. It funds scholarships to stu-
dents who show leadership skills in fields that provide women with
opportunities of responsibility, said her brother, Andy Kessel, the
estate's executor and chief financial officer of the William J. Clinton
Foundation in Little Rock, Ark.
"She paved the road for women in government to hold jobs that
previously only males would hold," Kessel said. "She was very
much a pioneer and she was innovative in processes and proce-
dures."
Tischler started as a U.S. sky marshal in 1971, became a special
agent in 1977, participated in a money-laundering operation against
drug smugglers in 1980, and served as assistant commissioner at the
Office of Investigations and Office of Field Operations in the 1990s.
She worked for Pinkerton Consulting and Investigations as the vice
president for Homeland Security until her death in 2005.
"She was early into the game," Kessel said. "She was one of the
first FBI women to carry a gun." Tischler willed the endowment
before she died.
"We basically just executed her wishes," Kessel said. "It was


important to her to mentor women. That was her work life
and she wanted to see it continued."
Although she went into a different field than telecommu-
nication, she used many of the lessons she learned at the
COLLEGE in her career, Kessel said.
"Communication skills proved a strength for her," he
said. "She was never one to apologize for women. She taught
them to be tough."
-BOAz DVIR


What's the big idea?: CONT. FROM PAGE 15
fled advertising service, made its appear-
ance in 1999. The names "GTE" and
"Ameritech" disappeared into the ether.
Blockbuster Interactive an idea pre-
sented to Blockbuster in 1994. As a test, we
proposed to load a local Blockbuster store's
inventory into our Interactive Media Lab
computers, along with digitized movie
reviews. Customers could check what was
still available at Blockbuster, read a review
if they wanted, reserve the movie by credit
card payment, then pick up the waiting
movie at the store. An alumnus who was a
vice president of Blockbuster liked the idea.
Top management rejected it. Why? It went


against the Blockbuster philosophy: if cus-
tomers in the store cannot find movies they
want, make them browse and rent other
movies. In 1998, Netflix came along with a
similar idea and ate Blockbuster's lunch.
The rejection by Blockbuster still ran-
kles. Although Blockbuster has belatedly
come up with a plan called Total Access to
rival Netflix, it still has the vendor's con-
venience as paramount rather than the con-
sumer's. The consumer cannot access the
local store's inventory online; the consumer
cannot reserve a local movie online. Movie-
going is a spontaneous act and even Net-
flix, with its three-day turn-around, doesn't


fill that need. Some movie rental company
will still make big bucks by renting movies
locally with the plan the COLLEGE suggest-
ed more than 10 years ago. And maybe the
COLLEGE will get the contract to test it.
Tens of thousands of journalism and
communications graduates throughout the
world wear the UF brand. Many of them
have great ideas. A few of them are in a
position to explore those ideas. The COL-
LEGE faculty and students and an ideal
sample community called Gainesville are
available to carry out field tests with more
professional expertise and less expense than
one could find almost anywhere else.


COMMUNICATOR SPRING 2007 15













Study Abroad



program UF's



second largest

BY AMELIA BECK


The College of Journalism and Communications
Study Abroad Program heads this summer to its far-
thest destination to date Australia.
What began as a small group of advertising stu-
dents traveling to France in 2003 has become a study
abroad program with a sizable collection of passport
stamps.
Modeled after the Warrington College of Business
Administration's International Programs, the COL-
LEGE'S version has become UF's second largest of its
kind.
Since its overseas debut, the program has taken
students to five additional European countries and is
taking nearly 70 students Down Under this summer.
The program chose Australia because of its
booming advertising market and popularity among
students, said Debbie Treise, associate dean of
Graduate Studies. Advertising
"Australia's advertising industry is growing by Communica
additional t
leaps and bounds," Treise said. "It is also getting a larg-
er Asian market [share], which will give students expo-
sure to these cultures, as well."
The trip will consist of a three-week stay in the southeastern
harbor city of Sydney and one week in Cairns on the northeast
coast. Students will take classes taught by professors from the COL-
LEGE and visit advertising agencies.
Treise, advertising Prof Mike Weigold and public relations
Assistant Prof. Jennifer Robinson, an Australian citizen, will trav-
el with the program and teach courses. Two doctoral students serv-
ing as program assistants will teach a course together.
Students will choose from six classes ranging from Crisis Com-
munication to Australian Culture and Advertising.
The program is open to students of all majors.
"We are striving to make the program interdisciplinary because
all of the disciplines in our COLLEGE overlap so much," Treise said.
Although they will be taking classes, students will spend plen-
ty of time outside of the classroom. They will take weekend trips
such as a wine tour of Australia's Hunter Valley wine region, a full-
day rainforest excursion and a cruise on Sydney Harbor.
The COLLEGE employs the London-based American Institute for


enlor nanrI elie rl.arul paru.llpa cu Ill l.n .u..n.e u.i juurl ...l..ll u.
Ltions Study Abroad Program in Europe this past summer. She spent an
vo weeks afterwards traveling to such places as Paris.

Foreign Study to set up travel arrangements, housing and other
logistics.
Weigold and Treise have learned that the key to making the
trip a success is to have students become acquainted before they
depart. To facilitate the getting-to-know-you process, they
arranged four meet-and-greet activities for the students, includ-
ing a day at Lake Wauburg's ropes course and a speaker on safe
traveling.
"I hope they come away from the experience with good
friends," Treise said.
Besides these activities, UF senior Maggie Omiecinski has
already begun preparing for the Advertising Campaigns class she
will take in Australia. The class meets weekly this semester to
research an American product it will market in Australia.
During their stay, students in the class will research the con-
sumer awareness of the product in the Australian market and cre-
ate an advertising campaign that they will present to the manu-
facturer in the United States.
"Knowledge of another country's market will give me an
CONTINUED ON PAGE 38


16 COMMUNICATOR SPRING 2007


frondines









0 *
major commitment...






Please take a moment to fill the Alumni Note card
Or e-mail us at communigacor@jou.ufl.edu










U FT UNIVERSITY of
UFFLORIDA
College of Journalism
& Communications













on record


UNIVERSITY OF FLORIDA COLLEGE OF JOURNALISM AND COMMUNICATIONS


alumninotes



1950s

Walter C. Daniels, ADV 1953, is retired after 28
years in the U.S. Army and 10 years with Computer
Sciences Corporation.WaltCDani@aol.com

Lee Turner, ADV 1959, a pianist, recently wound up
on stage at the Bill Gaither Homecoming Concert in
Jacksonville. He played "Turn Your Radio On" from his
new CD "I'll Fly Away." This October, he will again
drive to Alexandria, Ind., where he will play for the
Gaither Family Resources Fall Festival.

1960s

EstaYoung Rubinstein, ADV 1965, is office manag-
er for Rubinstein & Holz. She's a mediator for small
claims court and chair of "Reading is Fundamental"
for Rotary. She has been married for 41 years.

Lloyd "Buddy" Turman, ADV 1969, former CEO
of the Florida Institute of Certified Public Accounts, is
CEO of Turman Group, providing consulting services
to associations and government relations representa-
tion.TurmanL@comcast.net

1970s

Diane Rivers, ADV 1974, is corporate security con-
sultant and investigator for Blue Cross/Blue Shield of
Illinois. She retired in 2004 after 21 years as an FBI
agent in Washington, D.C., Indiana, and Chicago.
DianeRivers@comcast.net

Matthew Bell, ADV 1975, is general manager of
WPOW-FM Miami.

James Gerke, ADV 1977, is media manager for
Anheuser Busch in St Louis.

1980s

Jeff Shapiro, ADV 1981, is vice president, retail
marketing for 20th Century Fox Licensing. He directs
promotional, marketing and merchandising programs
with key national retailers to support Fox motion-
picture and TV properties such as "The Simpsons:'
"Ice Age:' and "Napoleon Dynamite:' Prior to
working at Fox, he held executive marketing positions
at The Walt Disney Company and Columbia Pictures.
He lives with his wife, Kathy Shapiro, a UF marketing
graduate, and their two sons in Los Angeles.
jeff.shapiro@fox.com

Keith Cutler, ADV 1982, is senior vice president of
ad sales and business development for CBS TV
Stations Digital Media Group. Cutler heads ad sales
and business development for Web sites.
Kcutler@cbs.com

Guy Rothardt, ADV 1984, is general manager for
USA Today-Texas. He is celebrating his 20th year with
USA Today. Rothardt leads USA Today's sales,


service and distribution office covering Texas,
Oklahoma, Arkansas and parts of Louisiana,Tennessee
and Mississippi. His wife, Katie Browne Rothardt,
JM 1985, is print production buyer for The Richards
Group, a branding agency. grothardt@usatoday.com,
krothardt@gmail.com

Seniye Bedizel Groff, ADV 1988, is vice
president, creative services at Via Training, which
develops e-learning and blended training programs.
He has written about training best practices and
teaches at Marylhurst University and Clark College.

Gayle Frisch Weiss,ADV 1988, is vice
president and management supervisor at BBDO
Atlanta. She works on the Cingular Wireless/AT&T
account.Weiss and her husband, Jason, have two
children, Leah and Ethan. Gayle.weiss@bbdoatl.com

1990s

Lainie Maltzman Messina, ADV 1990, is vice
president of global brand management for RCI Global
Vacation Network, a subsidiary of Wyndham
Worldwide in Parsippany, N.J.
lainiemessina@yahoo.com

Heather Garrison Steingraber,ADV 1993, is
research program manager at UF. She is the research
coordinator for the Florida Center for Medicaid and
the Uninsured. hgs@ufl.edu

Heather Wagaman,ADV 1994, is advertising man-
ager for BRANDSMART USA. She lives in Fort
Lauderdale and manages a staff of five graphic artists.
hwagaman@brandsmartusa.com

Lauren Loef,ADV 1996, owns Lauren Loef
Interiors, a high-end residential interiors firm.

Amy Engler Grau,ADV 1998, is specialty
products designer for Naples Daily News. She is the
designer for Driveways, SWF Business to Business,
Nautically Speaking and Living Well. Grau was the
recipient of Florida Press Association award (third
place) for best freestanding insert and the recipient of
Inland Press/Newspaper Special Sections Network
award (first place) for best Business & Industry special
section/magazine. algrau@naplesnews.com

TracyWise,ADV 1999, is Northeast advertising
manager at Scuba Diving magazine in New York City.
She has also worked in advertising sales at Playboy,
InStyle, Spin and The Source. owll516@yahoo.com

2000s

Ayesha Benjamin,ADV 2001, is business
analyst with SunGardHTE in Wellington. Benjamin is
also co-owner of Madeiks' Design in Palm Beach.
abenjamin@madelks.com

Andrea Lynn Houck,ADV 2002, is sales
executive for Centex Homes in North Florida.
ahouck@centexhomes.com


Melissa Changcoco,ADV 2003, is public affairs
adviser for Exxon Mobil Corporation in Fairfax,VA.
She recently finished her graduate degree in media
marketing at Syracuse University's Newhouse School
of Public Communications.

Kimberly SvarneyWeisler,ADV 2003, is content
manager for Crispin Porter + Bogusky. She's working
on Volkswagen. ksvarney@cpbgroup.com

Katie Johns-Hupp,ADV 2004, is in her second
year at the Miami Ad School. She is studying to
become an art director and will graduate in
September 2007.Johns-Hupp participated in a
quarter-away internship in NewYork City at Lowe
Worldwide.

Amanda Nettboy,ADV 2004, is account
associate for JWT. anettboy@gmail.com




1950s

W.H. (Hoke) Kerns, JM 1951, is retired. He is
involved in competitive rifle shooting and is a
columnist for Precision Shooting Magazine and frequent
contributor to Buckmasters Magazine and Gun Hunter.
wkerns@elmore.rr.com

1960s

Eunice Tall Baros, JM 1967, is assistant public
defender and president of the Nova Southeastern
University Law School Alumni in Palm Beach County.
She served as president of the Florida Bar and
American Bar Associations. ebaros@aol.com.

1970s

Michael P. Earnhardt, JM 1971, is chief of
contract policy for the Defense Intelligence Agency at
the Pentagon in Washington, D.C.
Mike_earnhardt@msn.com

Michael Horn,JM 1975, is partner of Horn &
Stronach Marketing,Advertising & Public Relations in
Winston-Salem, NC. He was reelected for his fifth
term on Lewisville Town Council and serves as a
national judge for the American Advertising
Federation Addy Awards. Horn is an adjunct professor
at Wake Forest University, teaching advertising and
public relations writing, mike@hornstronach.com

Marcelino J. Huerta, III, JM 1975, is board
certified trial lawyer living in Tampa. He has been
selected for inclusion in the 2007 edition of The Best
Lawyers in America. huertalaw@lawyers.com

Jeffrey Prine, JM 1979, is executive editor of
Modern jeweler magazine and fashion director of Lustre
magazine. Prine works on 17 issues a year on the two
trade magazines. Jeff.prine@modernjeweler.com


COMMUNICATOR SPRING 2007 17










1980s

Patrick Connolly, JM 1980, is English and
journalism teacher at Pope John Paul II High School in
Hendersonville,Tenn.After being widowed in 2003, he
left The Tennesseean in Nashville, where he had
worked as features editor and writer and earned his
master's in education at Belmont University. He has
three children, ages 17, 15 and I I.

Ellen Baisley-Nodine, JM 1984, returned to the
United States after 15 years in Antigua. She trains
hunter/jumper and dressage horses on her farm in
Archer. ellen@nodine.net

Charles D.Tobin, M 1984, is partner with Holland
& Knight. In 2006, he became chair of the firm's
National Media Practice Team, and he chairs the D.C.
Bar Media Law Committee. He has argued before five
of the U.S. Circuit Courts of Appeals and has
appeared in 22 state courts, representing CNN, Fox,
Gannett, The NewYork Times,Tribune Co. and Media
General in defamation, privacy and FOIA cases.He
lives in Northern Virginia with his wife, Nancy, and
sons Sam and Ben. ctobin@hklaw.com.

Patty Curtin Jones, JM 1985, is associate
director of human resources at St. Petersburg
College. Jones.patty@spcollege.edu

Jennifer Magrath-Singer, JM 1988, works for a
Palm Beach County school district and completed her
National Board Teaching Certification in 2006. She is
married to Jay.They have a 3-year-old son, Joseph.
Teach614@adelphia.com

Elizabeth "Betsy" Robbins Agnvall, JM 1989, is
freelance writer for the health section of The
Washington Post and the life section of the Fort Worth
Stor-Telegram. She also writes regularly for the Society
for Human Resources Management (SHRM.) She lives
in Washington, D.C., with her husband Peter, two
small children and two big dogs. agnvall@aol.com

1990s

Ana Margarita Compain-Romero, JM 1992, is
communications director for the Missouri
Department of Social Services.
Anamargarita.compainromero@gmail.com

Kelly Layman, JM 1993, is chief of staff for the
Florida Department of Environmental Protection. She
was an editor with the Tallahassee Democrat and
helped coordinate its session coverage. She also
worked in the Florida Senate and served as a
legislative liaison at the Florida Supreme Court. In
1999, she began consulting full-time on public policy
projects for more than a dozen statewide groups. In
2001, she opened In Layman's Terms Communications
in Palm Beach.

Chandra Snell Clark, JM 1994, is doctoral
student in the Department of Communication at
Florida State University and a public information
specialist with the Florida Department of Financial
Services. Clark and her husband,AI, have a 6-year-old
son, Corey. Cdc05d@fsu.edu

Patrick Burke, JM 1995, is manager of the Business
Solutions Group at Cypsan, an international technolo-
gy consulting company in Norcross, GA. Business
Solutions Group specializes in content
management solutions for media companies. Burke
runs the business analyst and project management
teams. patrickburke@mac.com


Danialle Leach-Riggins, JM 1995, is
employment and disability lawyer for Sims,Amat,
Stakenborg & Hengry, PA. in Ocala. She is a board
member of Youth Against Substance Abuse and she
spends her downtime traveling with her two children
and her husband. DKLR@ocalaw.com

Cynthia J. MacAulay, JM 1995, is registered nurse
at St. Francis Hospital in Hartford, Conn.
cynthiamacaulay@sbcglobal.net

Abby Pellegrino, JM 1998, is assistant book makeup
manager for Sports Illustrated.

Nirvi Shah, JM 1999, is reporter for The Miami Herald.

2000s

Cortney Blits Weisman, JM 2002, is art teacher
and yearbook adviser at Ward Melville High School in
Setauket, NY. She also creates custom
jewelry and wedding graphics. Cjb88@yahoo.com

Sophia L. Goode Gillin, JM 2003, is account exec-
utive for Raymond James Financial in St. Petersburg.
She married Joshua P Gillin in Savannah in 2006.
sophialgillin@hotmail.com

Jeremy Serkin, JM 2004, produces Web content for
the Anti-Defamation League. He recently became an
assistant coach on the Columbia University varsity
lightweight men's crew team.

Alejandro L. Sarria, JM 2005, is second-year law
student at George Washington University. Sarria
recently accepted a summer associate position at
McKenna, Long & Aldridge in Washington, D.C.

Bridget Carey, JM 2006, is reporter and clerk for
the business section of The Miami Herald.
bcarey@miamiherald.com




1960s

Lewis E.Veal, PR 1969, is a retired colonel in the
United States Army. Foxfire50@prodigy.net

1970s

Kenneth L. Nibling, PR 1972, is vice president
human resources and administration and an executive
officer for Complete Production Services in Houston.
Knibling@completeproduction.com

James David Hardin, PR 1975, is owner of
American Lube Center LLC in Longwood since 1983.

Laura Phillips Bennett, PR 1976, is owner of the
public relations and marketing firm, Bennett &
Company, which celebrates its 25th anniversary in
2007. laura@bennettandco.com


1980s

Kimberly Fox DeMeza, PR 1980, is freelance mar-
keting communications and business writer in Atlanta.
kgator 13@mindspring.com

Yvonne C. Calvert, PR 1983, is local account exec-
utive for the South Florida Sun Sentinel.

Beth Hall Gabrini, PR 1985, is director of public
relations forTallahassee Memorial Healthcare. She's
on the board of directors of the Florida Society for


Health Care Marketing and Public Relations.
Beth.gabrini@tmh.org

Peri A. Stump, PR 1985, is relocation
coordinator for Illustrated Properties at the
corporate office in Palm Beach Gardens. She received
the Relocation Certified Coordinator designation.

Caroline Fabritius Martin, PR 1986, is
marketing manager of CDM, a global environmental
engineering consulting firm. She was promoted to
associate and serves as marketing manager for the
Southeast region. UFJM86@aol.com

Audrey Gibson Clarke, PR 1987, is public infor-
mation coordinator for Parsons Brinckerhoff. She is
responsible for disseminating information on road
construction projects. clarkeau@pbworld.com

Diane Provasi Lewis, PR 1987, is wife and mother.
and she teaches and mentors in the Clay County
School System. dianeplewis@msn.combest

1990s

Jennifer Smith, PR 1990, is technical recruiter for
F5 Networks, an application delivery network in
Seattle. jennywa5@hotmail.com

Francine Halushka Katz, PR 1991, is associate
counsel for Saint Peter's University Hospital in New
Brunswick, N.J. franbruce@pobox.com

Mark Natzke, PR 1992, is account executive for
Clear Channel Outdoor Advertising of Milwaukee. He
was recently named the 2006 President's Club
recipient of this branch, his fourth win in the seven
years he's been eligible.

Joy Smith Stubbs, PR 1992, is assistant
attorney general for Florida. She presented an
Introduction to Habeas Corpus at the 2006 Florida
Trial Court Staff Attorneys Association conference.
Stubbs and her husband, Chuck, live in Tallahassee
with their 7-year-old son, Charlie, and 4-year-old
daughter, Mary Harlen. joy@waterdog.net

Betsy Veal Jones, PR 1993, is stay-at-home mother
and lives in Lewisville,Texas, with her
husband, Michael, and sons, Joshua and Daniel.Their
grandfather is LewisVeal, PR 1969.
betsyj99@gte.net

Len Turner, PR 1993, is weekend anchor for News
12 New Jersey, a 24-hour all-news channel
outside of New York City.Turner worked as a
reporter atWTXF-TV Fox29 in Philadelphia from
2005-2006. lenturner I@gmail.com

Diane Elliston-Lamb, PR 1994, is international
flight attendant for American Airlines. She married
James Lamb in 2005. Elliston@atlantic.net

David Sieg, PR 1994, is director of marketing and
public relations for The Melting Pot Restaurants.
Previously, he founded and ran Graffito
Communications, a tech-oriented marketing and PR
company in Clearwater. He also served as director of
marketing at NASDAQ-traded PowerCerv Corp. and
as public relations director for Cheetah Technologies.

Jennifer Hornsby Cox, PR 1995, is a stay-at-home
mom. She and her husband,Andrew, recently had

their second child, Kendall Virginia. Big brother Alex
recently turned 4. gynyfyr@hotmail.com


18 COMMUNICATOR SPRING 2007









Yvette Harleston Holt, PR 1996, is president of
Holt Communications.
Yvette@HoltCommunications.net

Tyler Meredith Mikell, PR 1997, is director of
dropout prevention for Communities in Schools.
Tymeredith I@yahoo.com

Michelle Chepenik Greenwald, PR 1998, is free-
lance writer, editor and graphic designer. She married
Jeff in 2005. michelle@chepnik.com

Beth Beattie, PR 1999, started spark pr & events,
a public relations, event planning and
ad firm in Jupiter. beth@sparkprandevents.com

Kimberly Mariani Hernandez, PR 1999, is direc-
tor of alumni relations for Jacksonville University.
kmarian@ju.edu


2000s

Leslie Horna, PR 2000, is public relations and
market manager for HealthONE,the largest health-
care system in Denver. Horna is also active with The
Museum of Contemporary Art Denver and the
Denver Film Society. Leslie.horna@gmail.com

Kari Ogilvie, PR 2000, is account manager for
MICE Southern California. Ogilvie started a new
position in sales in the trade show industry working
for a division of a highly successful exhibit house.
kari@karipr.com

Lindsey Gast Stopa, PR 2000, and her
husband, Kyle, welcomed twins Halle and Gavin in
2006.They live in Alabaster,Ala.
Lindseyg6@netzero.net

Alison Rosenkranz Gomez, PR 2002, is account
executive publicist for Allied Advertising and Public
Relations. She works for companies such as
Paramount Pictures, Focus/Universal Pictures and
IFC Films. She married her college sweetheart and
UF alum, Paul Gomez, in 2004.
agomez@alliedadvpub.com

Anthony LaFerrera, PR 2002, is operations
supervisor forTa Chen International.
anthonylaferrera@hotmail.com

Lynn Martin, PR 2002, is account executive for
TransMedia Group, a full-service public relations firm
in Boca Raton. She received her MBA from Nova
Southeastern University. She's also a Miami Dolphins
Cheerleader.

David G. Payne Jr., PR 2002, is media relations
strategist for Manning Selvage & Lee in Atlanta. He is
working in the Media Mindshare group.
Dave.payne@mslpr.com

Gian Rodriguez, PR 2002, is assistant director of
communications with the Golf Association of
Philadelphia. He covers one of more than 60
tournaments the association puts on annually and
any association happenings. He also helps maintain
the Web site, writes feature stories, creates
newsletters, and produces video recaps of the major
tournaments. GAP is a non-profit organization with
133 member golf clubs and more than 60,000
individual members. Gatr09@comcast.net

Jennifer L. Shirah Bryant, PR 2003, is
marketing manager of Jacksonville & the Beaches
Conventions andVisitors Bureau.


Alan C. Nash, PR 2003, is in his second year at
Florida State University College of Law. He will
graduate in December. He's an intern at the Law
Firm of Christopher M. O'Neal and previously
interned at Parks & Crump, LLC. He was the district
manager with Hewlett-Packard and has also worked
with Nokia's corporate advertising in Irving,Texas.
Anash@chrisoneallaw.com

Nicole Dupes, PR 2004, is coordinator of
marketing at Nova Southeastern University. She was
recently promoted after two years as a sports
information assistant dupes@nova.edu

Brianne K. Fearon, PR 2004, is Broward County
district director for the Muscular Dystrophy
Association.After a year with MDA, she was
promoted to district director in 2006. She's
responsible for all fundraising and special events.
Bkfearon@aol.com

Lisa Greene, PR 2004, is communications
coordinator for the Common Knowledge
Scholarship Foundation, a nonprofit organization
supported by Nova Southeastern University in Fort
Lauderdale. greene@cksf.org

Joshua Pila, PR 2004, is graduating from
Georgetown University Law Center this month and
has accepted an offer to join the communications
law firm of Dow Lohnes in the fall. He was recently
published in the ournl of Media Law and Policy.
jpila@prodigy.net

Allison Fogt, PR 2005, is public relations
associate with Kidd Group Public Relations.

Angle Gonzalez, PR 2005, is production
coordinator for JHE Production Group. She finished
her corporate communications internship in Alachua
in 2006. She started her new job in January.
agonzalez4@gmail.com



alumniawards
Debbie Cenziper,JM 1992, recently won a
Pulitzer Prize for local reporting at The Miami
Herald.. She was the lead reporter on a series
of stories about developers misusing and
misspending money slated for affordable
housing. Her yearlong investigation into the
Miami-Dade Housing Agency prompted the
firing of top housing officials, along with a
criminal investigation (look for a story on the
COLLEGE's Pulitzer Prize winners in the fall issue
of the communigator). Cenziper also earned one
of 12 Polk Awards for metropolitan reporting
in the Herald. Cenziper served as editor-in-chief
at The Independent Forido Agator.

Brendan Fitterer,JM 1998, was named
Region 6 Photographer of the Year for 2006 by
The National Press Photographers Association.
The contest is open to news photographers in
Florida, Georgia,Alabama, Mississippi, North
Carolina, South Carolina and Tennessee.
Fitterer is a staff photographer for the St
Petersburg Times and covers sports events for
the NFL, NASCAR, PGA and NCAA.

Laura Figueroa,JM 2005, is Northwest
reporter for The Miami Herald covering


Polina Belinskaya, PR 2006, is attorney
relations coordinator for Fidelity National
Foreclosure Solutions, a division of FIS Default
Solutions. polkagator@msn.com

Katherine Caraway, PR 2006, is
communications coordinator for Family First in
Tampa. Katie@familyfirst.net

Laura Fowler, PR 2006, is outreach director for
Crane Point. She is in charge of public relations,
events, fundraising, volunteers, members and
advertising for the non-profit, 63 acre nature center.
Laura.fowler@gmail.com




1950s

Edward W. (Bill) Ball,TEL 1956, is retired from The
Miami Herald. Ball resided in Okeechobee for 30 years.
He is widowed with two sons and two grandchildren.

George Church IV,TEL 1957, is gallery guide for
the Norman Rockwell Museum. Church is retired
from a 40-year radio broadcast career, including 15
years as a disc jockey in Los Angeles and 10 years at
Billboard magazine.


1960s

Judie Laurent Rhodin,TEL 1961, is author and
writer with the pen name of Judie Taggart. She has
held various positions, including fashion editor of The
Tampa Tribune. jtagrhodin@aol.com

William T.Watrous,TEL 1961, is president of
Watrous Video Productions, which works in the
areas of video production, post production, and
CD/DVD duplication. He is in his 28th year of
business. bill@watrousvideo.com


Hialeah, Doral, and Miami Lakes. She won four
Florida Press Club awards in 2006 for work
she did at The Bradenton Herald.The awards
were in Class B Ist and 2nd place Minority
Writing, 2nd place Business Writing, and 3rd
place General News.
Ifigueroa@miamiherald.com

Geoff Wilson,TEL 2001,352 Media Group's
president and founder, was recognized by Inc
Magazine as one of America's Top 30
entrepreneurs under 30. Wilson, who started
the company as a student at the College, has
grown the business to more than 35
employees and $2.6 million in annual revenues.
Clients include Microsoft, General Electric,
Earthlink, CNN, UF and others.

Jim Karrh, PhD 1998, is chief marketing
officer of Mountain Valley Spring Company, a
bottled water company that captured two
first-place marketing awards and the "Best of
Show" designation during the 48th annual
Convention and Trade Show for the
International Bottled Water Association
(IBWA.) Mountain Valley also received the
"Best of Show" Aqua Award.


COMMUNICATOR SPRING 2007 19









Capt. John A.Turner,TEL 1962, is retired Air
Force officer. He has three sons, Kenneth, Kerry, and
Kelly, and one grandson,Alex.Turner lived in England
for five years prior to moving back to Arizona in
2003. Rochelletr@cox.net


1970s

Alan Burnett,TEL 1972, is producer and writer for
Warner Bros.Animation. He is entertaining his 16th
year with the company. He has also written his first
comic book, Torment, for "Superman/Batman," a DC
comic.

Stephen Clamp,TEL 1972, is director of franchises
for MarketTraders Institute. sclamp@markettraders.com

Carl Stein,TEL 1973, is photographer and editor
for KCBS/KCAL TV in Los Angeles. He was named
Press Photographers Association of Greater Los
Angeles "Photographer of the Year" for television
news in 2006.

Melissa Pope-Scott,TEL 1975, is volunteer for
curriculum development and chair at a middle school
in Mclntosh County, GA. She retired from advertising
in 1979 to raise her family full-time. Melissa is
freelancing as a photo layout stylist In 2004, she
moved to Georgia after living in Florida for 53 years.
Mps 18@mac.com

Thomas Smith,TEL 1975, is in sales with Marta,
his wife of 25 years.They sell Coleman Spas and Hot
Tubs for their business, Loosen-Up Spas and Hot Tubs
in Sanford. tfsmith@cfl.rr.com

Ed Ball,TEL 1977, is director of production for
WBRZ Production Services in Baton Rouge.
ed@wbrz.com

Sherri A. Brocato-O'Boyle,TEL 1977, is owner
and managing partner of BOS Marketing Graphic. She
is a partner in a real estate development and consult-
ing company in LasVegas. soboyle@bosmarketing.com

Gina Gregory,TEL 1978, is public relations direc-
tor for MDi media group, a public relations and adver-
tising firm in Mobile,Ala. She has been with the com-
pany for more than a year and a half. Gregory is also
serving in her first term as a member of the Mobile
City Council. She is married and has two dogs,
Scarlett and Rhett.

Patrick Dillon,TEL 1979, is lead teacher at Merced
County Office of Education-Valley Community
School. Dillon has been working mainly with at-risk
youth for 10 years, pdillon@mcoe.org


1980s

Patrick Nolan,TEL 1980, is anchor for WFTX-TV.

Bob Sitrick,TEL 1980, is senior vice president of
live production & special products for Discovery U.S.
Networks.

John N. Long,TEL 1984, is career missionary.The
International Mission Board, SBC, recently appointed
Long and his wife to Belgium.They'll
provide leadership development in Belgian Baptist
Churches. He is finishing his Doctor of Educational
Ministries Degree at the New Orleans Baptist
Theological Seminary. john@fbcbelleview.org

Pam Kassner,TEL 1985, owns Super Pear
Strategies, a marketing and communications firm.
Super Pear Strategies celebrated its two-year


anniversary in February. Kassner recently finished her
third Ironman triathlon, Ironman Florida in Panama
City. She lives outside of Milwaukee,Wis. with her
husband. Pam@superpear.com

Wendy Deeter Kaloski,TEL 1986, is
communication technology instructor at Space Coast
Jr/Sr High School in Port St. John. She teaches
desktop publishing, graphic design and web design and
is also the yearbook advisor.

Genevieve M. SchmittTEL 1986, is founder and
president of Women Riders Now. She formed a mar-
keting company in 2005 centered around women and
motorcycling. She helps companies better market to
women riders and publishes an online magazine.
gschmitt@womenridersnow.com

Laurie Davidson,TEL 1987, is news reporter for
Bay News 9 in Tampa.
Laurie.Davidson@baynews9.com

Jack "Scrappy" Degnan,TEL 1987, is disc jockey
for Clear Channel Radio. He is the highest rated hip-
hop radio disc jockey in Florida and writes a hip-hop
column for Crown magazine.
Scrappy@clearchannel.com

Rossana Passaniti,TEL 1987, is
communications manager at the Public Utility
Research Center in UF's Warrington College of
Business. She recently traveled to Ocho Rios, Jamaica,
to coordinate a week-long training course in utility
regulation for commissioners and staff. She is married
and lives in Gainesville.

Laurie A.WingateVenuto,TEL 1987, is
senior cardiovascular/metabolic specialist for Merck
Pharmaceuticals. She recently relocated to Upstate
NewYork to get married and be a step-mother to
two boys: Garrett and Chase.
Lakwingate@yahoo.com


1990s

Graham Barnard,TEL 1990, is global
operations supervisor for Disney Publishing
Worldwide in Glendale, Calif. He also wrote and
directed "Four White Socks', a one-act play inspired
by his relationship with his mentally challenged
brother, Malcom, atWriteAct Repertory Company in
Hollywood. Graham.barnard@disney.com

Cindi Dohan Avila,TEL 1995, is reporter for
WWOR-TV in NewYork City.Avila has also appeared
on various television shows as a vegetarian cook.
gnetmike@hotmail.com

Suzanne Boyd Phipps,TEL 1995, is anchor for
WPEC-NEWS 12. She was recently promoted from
the morning show to the 5 and 5:30 p.m. on News 12
(CBS) and the FOX 10 p.m. show on FOX 29. She
lives in Delray Beach with her husband Jeff and
I-year-old daughter, Laine. Suzanne@news 12now.com

David Rose,TEL 1995, is vice president of recruit-
ing with YELLOW DOG Recruiting, a national firm
specializing in the sourcing and identification of man-
agement level professionals in the food and
hospitality industries. Rose lives in South Florida with
his wife Sarada and their two children, Bryce and
Maxwell. david@yellowdogrecruiting.com

Michelle Boudin,TEL 1996, is reporter for
WCNC-TV, an NBC station in Charlotte, NC.
mboudin@wcnc.com


Jennifer Ridge Elmore,TEL 1997, is owner of
Pump It Up of Panama City. She retired from
television news to open a party center with her
husband,Tyson, in 2006. jenelmore@comcast.net

Andy Murillo,TEL 1997, works for Wieden &
Kennedy, located in Portland, on producing commer-
cials for brands such as Nike, Coca-Cola, Starbucks
and EA Sports.

Claire Fontana,TEL 1999, is creative director for
Pitch Agent in San Francisco, CA. Fontana recently
launched the business, which specializes in branding
and marketing for startups and new businesses.


2000s

April Mertz Kellogg,TEL 2000, is reporter for
WTVT-FOX 13 in Tampa. She reports for the
"Good Day Tampa Bay" morning show. She lives
with her husband, Chad Kellogg, PR 1998.
aprilkellogg@hotmail.com

David Raymond Burgess,TEL 2001, is
television studio director at Pine Crest School. He is
responsible for TV operations, broadcasting and
curriculum. Burgess lives in South Florida. He is
marrying Kelly Lynn Bender next year.
Dave.Burgess@pinecrest.edu

Abigail J. Larson Kennedy,TEL 2001, is English
teacher at Pasco High School.

Jose Mesones,TEL 2001, is banker for HomeBanc
Mortgage Corporation in Jacksonville.

TeraWilliams,TEL 2001, is general assignment
reporter at Channel 32WGHP-TV in High Point,
N.C.

Candice Davy,TEL 2002, is technical writer for
Space Gateway Systems. candice-davy@hotmail.com

Beau Zimmer,TEL 2002, is reporter forWTSP-TV
the CBS affiliate in Tampa. He also represents the
Tampa Bay Area on UF's Young Alumni Council.
BeauZ@alumni.ufl.edu

Stephanie Watts,TEL 2004, is promotions coordi-
nator for the St Petersburg Times. She serves as mem-
bership coordinator for the Tampa Gator club, volun-
teers for FFCYD and the SPCA in Tampa Bay.
stephaniewatts@alumni.ufl.edu

NikishaWilliams,TEL 2004, is account
executive for Golin Harris International. She works
out of the Miami office, where she specializes in
media relations and marketing.
nwilliams@golinharris.com

Lisa Ellison-Cherny,TEL 2005, is a student at UFs
Levin College of Law. upsidownia@gmail.com

Laura Davis,TEL 2005, is production supervisor
for Cox Media. LauraDavisOl@hotmail.com

Joshua Barlow,TEL 2006, is reporter for KIDK-TV
in Idaho. joshb@kidk.com

Steven Nathan,TEL 2006, is account executive for
Clear Channel Worldwide. He also does freelance
production work for CBS, ESPN and Fox Sports.
stevennathan@ccmiami.com


20 COMMUNICATOR SPRING 2007












1960s
Bill Robinson, MAJC 1967, is president of The
Empire, a U.S. based advertising and public relations
agency. He will serve as executive creative director
and will be involved in business development and
agency management

1970s
Thomas H. Doerr, MAJC 1978, is vice
president and station manager for WFOR-TV and
WBFS-TV in Miami. thomasdoerr@msn.com

1980s
Philip R. Breeze, MAJC 1982, delivered a paper in
an International Forum of University Presidents as
part of the 50th anniversary celebrations of the
Capital University of Economics and Business in
Beijing in October."History of American Public
Higher Education in Response to Shifts in National
Employment Patterns:' was one of six selected for
presentation from the 30 universities represented,
and the only one from a North American University
Kutztown University of Pennsylvania, where he
directs marketing, licensing and university
communications.

Carol Linelle Ashcraft, MAMC 1986, is research
resource manager in the Research and Graduate
Studies' Proposal Development Unit at North
Carolina State University. carol_ashcraft@ncsu.edu

Andrew Cohen, MAMC 1998, is project
director for Forum One Communications, aWeb
strategy and development firm in Alexandria,Va. He
recently directed the creation of an online donation
processing system that successfully transacted more
than $7 million during the 2006 election cycle for
one of the United States' largest political committees.

Daniel Jimenez, MAMC 1998, is managing
editor of YOUNG MONEY magazine.
djimenez@youngmoney.com

2000s
Adam Warrington, MAMC 2001, is manager of
communications for Mittal Steel USA in Chicago.
adam.warrington@mittalsteel.com

Eric Burroughs, MAMC 2002, is chief
correspondent for Reuters in Tokyo, leading a team of
six covering currencies and the Japanese bond
market He's been in Japan since 2004 after spending
more than four years with Reuters in New York as a
reporter covering financial markets, economics and
the Federal Reserve. Eric.burroughs@reuters.com

Emily Sperling, MAMC 2002, is community rela-
tions manager for Economic Development
Corporation of Sarasota County.
esperling@edcsarasotacounty.com

Marc J. Randazza, MAMC 2003, is attorney and
professor of law. He's been practicing first amend-
ment and media law at Weston, Garrou, DeWitt, and
Walters' Orlando office.This year, he was asked to
teach trademark law, copyright law, and entertain-
ment law at Barry University law school.


bestandbrightest (College awards)


ADVERTISING
Outstanding Advertising Scholar
Kaldin M. Moyer

W. Robert Glafcke Award
Erin Leigh O'Grady

Respess Award
Iliana M. Espineira

Professional Promise
Christopher K. Chase
Zayna Elizabeth Harb

Joseph R. Pisani Service Award
Susanne E Lewis
Bienvenido Torres III

JOURNALISM
Outstanding Journalism Scholar
Blake Goldfarb

Society of Professional Journalists Award
Alejandra Cancino
Andy Lewis

John Paul Jones Jr. Magazine Award
Randi Bernfeld
Diana Mazzella

Elmer Emig Award
Bridget Carey
Stephanie Rosenblatt

H.G. "Buddy" Davis Award
Alejandra Cancino

PUBLIC RELATIONS
Outstanding Public Relations Scholar
Caitlin Harris
Kayla Harris

Frank F. Rathbun PRSSA Award
Brent Steinberg

Charles Wellborn Service Award
Allison Alt

Jack Detweller Professional Promise in
Adrienne Browne

Florida Public Relations Association
Lisa johnson

TELECOMMUNICATION
Outstanding Telecommunication Scholar
Melissa Welsh

WJXT-TV Award
Jason Dunning

Major Garland Powell Award
Stuart Webber

May Burton Award
Rachel Kuncicky


F. Leslie Smith Management Award
Carly Litzenberger

GRADUATE DIVISION
Outstanding Graduate StudentTeacher
Alexander Laskin

Outstanding Master's Student
Paula Rausch
Drew Bagley

RESEARCH
Outstanding Student Research
Richard Waters

FACULTYISTAFF
Teacher of theYear
Mike Foley

DEAN'S COMMITTEE
Dean's Cup for Scholarship
Blake Goldfarb
Kayla Harris
Kaitlin Moyer
Melissa Welsh

Dean's Cup for Service
Andrew Lewis
Rachel Kuncicky

Dean's Cup for Professional Promise
Adrienne Browne
Alejandra Cancino

Ruth and Rae O.Weimer Award
Bridget Carey
Iliana Espineira
Lisa Johnson

WUFT-TV
Jon Quattlebaum Award
Alex Butler

WUFT-TV Production Award
Rachel Kuncicky

WUFT-FM
Doris Bardon Award

Ralph L Lowenstein Broadcast News Award
Crystal Brewer

WUFT-TV/FM
Kenneth A. Christiansen Award
Natalie Caula

WRUF-AM/FM
"Red" Barber Award
Christina Mora

WRUF General Manager Award
Yeosh Bendayan


COMMUNICATOR SPRING 2007 21


0

THE
I
(D


0

3-
F,












alumnioFdistinction


Walter "Red" Barber, JM 1934,
sportscaster*
1971
H.G. "Buddy" Davis Jr.. JM 1948, MA
1952, editorial writer, The Gainesville Sun,
1970 Pulitzer Prize winner*
1972
William O.E. Henry, JM 1950, attorney,
Orlando
1974
Tom McEwen. JM 1944, sports editor,
The Tampa Tribune
1976
Homer Hooks, JM 1943, president, Florida
Phosphate Council, former executive director
of the Florida Citrus Commission
1978
Malcolm Johnson, JM 1936, editor,
Tallahassee Democrat*
1979
Irvin Ashkenazy. JM 1933.j Walter
Thompson copywriter*
Ralph C. Davis, JM 1931, director,
Florida Bureau of MotorVehicles*
Howard Norton, JM 1933, Baltimore Sun
foreign correspondent, 1947 Pulitzer Prize
winner*
Richard Sewell, JM 1959, director,
government relations, Florida Power &
Light Co.
1980
Alvin G. Flanagan,TEL 1941, president,
Gannett Broadcasting,Atlanta*
1981
HerbertWadsworth, JM 1953,
Congressional aide*
1982
David Lawrence Jr., JM 1963, publisher,
Detroit Free Press (and The Miami Herald)
Hugh Wilson, ADV 1964, creator,
"WKRP in Cincinnati"
1983
John Paul Jones Jr., JM 1937,
dean emeritus and magazine publisher*
1984
Barry Berish, ADV 1954, president,
Jim Beam Co.. Chicago
Clarence Jones, JM 1956, investigative
reporter, The Miami Herald and WPLG-TV


Douglas Leigh, ADV 1928, creator of
Broadway lighting spectaculars*
Fred Ward, MA 1959,freelance
photographer for Black Star
1985
Bernadette Castro, TEL 1966,
president, Castro Convertibles, New York
Karen DeYoung, JM 1971, foreign editor
and national news editor, The Washington Post
1986
William G. Ebersole, JM 1949, MA 1957,
publisher, The Gainesville Sun
1987
Deborah Amos, TEL 1972, foreign
correspondent, National Public Radio
Robert J. Haiman, JM 1958, president,
The Poynter Institute for Media Studies, St
Petersburg
1988
Ed Johnson, JM 1957, MA 1972, senior
editor, NewYorkTimes Regional Newspaper
Group,Tallahassee
Judy Lynn Prince, TEL 1964, senior
public affairs adviser, Mobil Oil Corp.
Jeraldine Brown Smith, JM 1967,
attorney/publisher, Capitol Outlook,
Tallahassee
1989
Otis Boggs, LS 1943,WRUF sportscaster
and "Voice of the Gators"*
Tom Kennedy, JM 1972, photography
editor, National Geographic
Edward Sears, JM 1967, executive editor,
The Palm Beach Post
BobVila, JM 1969, host, PBS series
"This Old House"
1990
Frank Bean, ADV 1962, MA 1963,
manager, international sports programs,
Coca-Cola
Frank Karel, JM 1961,vice president,
communications, Rockefeller Foundation,
NewYork
J. Leonard Levy, ADV 1955, president,
Hillsboro Printing,Tampa
1991
David G. Ropes, PR 1968, vice president,
marketing services, Reebok
Dianne Baron Snedaker, ADV 1970,
president, Ketchum Advertising, San Francisco
George M.Solomon, JM 1963,assistant
managing editor for sports, The Washington Post


Carl Hiaasen. JM 1974. columnist. The
Miami Herald, and fiction author
Larry Lancit, TEL 1970, producer. PBS'
"Reading Rainbow" series
1993
Dr. Margaret Blanchard. JM 1965, MA
1970, Kenan professor of journalism.
University of North Carolina at Chapel Hill*
Micki Dickoff. MA 1972. Los Angeles
writer/directorlproducer and Emmy winner
Anne M. Saul. JM 1966. news systems
editor. GannetcArlington.Va.
1994
Michael F. Foley. JM 1970. vice president
for communications and community relations.
The SL Petersburg Times
Stuart Newman, JM 1946. president,
Stuart Newman Associates, Miami
Stephen Strang. JM 1973.founder.
Charisma magazine: president, Strang
Communications
James C.Weeks. ADV 1964. president and
chief operating officer. New York Times
Regional Newspaper Group.Atlanta
1995
Larry Woods, JM 1963. national
correspondent. Cable News Network.Atlanta
David Bianculli. JM 1975, MA 1977.
television critic for the New York Daily News
and National Public Radio
1996
F.James McGee, JM 1975. investigative
reporter. The Washington Post. and Pulitzer
Prize winner. The Miami Herald
1997
Walker Lundy. JM 1965. editor and
senior vice president Saint Paul (Minn.)
Pioneer Press
Karl Wickstrom. JM 1957, publisher.
Flonda Sportsman magazine, Miami
1998
Jerry Davis. ADV 1968. president and
CEO. Computer Management Sciences.
Jacksonville
Rebecca Greer, JM 1957, senior articles
editor, Woman's Day. New York
John Hayes TEL 1963. president and
CEO, Raycom Media. Montgomery, Ala.
Ron Sachs, JM 1972. president.
Ron Sachs Communications. and former
spokesman for Gov Lawton Chiles.Tallahassee


22 COMMUNICATOR SPRING 2007















1999
Al Burt, JM 1949, investigative reporter and
columnist (ret.), The Miami Herald
Diane Hooten McFarlin, JM 1976,
executive editor and director of broadcast,
Sarasota Herald-Tribune
Sharyl Thompson Attkisson. TEL 1982,
CBS News anchor and host of PBS"
"HealthWeek"
2000
F. Richard "Dick" Monroe, ADV 1967,
MA 1968, vice president for
environmental affairs. Darden Restaurants
Carol A. Sanger, JM 1970, vice
president, corporate communications and
external affairs, Federated Department Stores
Rene S."Butch" Meily. MAJC 1979. vice
president, Rubenstein Associates
Joan Ryan. JM 1981. sports columnist. Son
Frandsco Chronicle
Dennis Kneale, JM 1979, executive
editor, Forbes Magazine
Yvette Miley, TEL 1985, vice president of
news.WVTM-TV NBC 13, BirminghamAla.
2001
Donald Bacon. JM 1957, author of
Encyclopedia of U S. Congress, senior editor
of U S News and World Report and Naton's
Business
C.B. Daniel, Jr.JM 1966, Florida Board of
Regents: area president, First Union National
Bank; vice president, Barnett Bank
Steen Johansen. TEL 1966, award-
winning documentary filmmaker
Rosemarie R. Nye. PR 1973. vice
president for market innovauon. Lucent
Technologies
2002
John Dillin, JM 1958,Washington bureau
chief and managing editor of the Christian
Science Monitor. (ret.)
C. Del Galloway. PR 1981, MA. 1983,
executive vice president and COO. Husk
Jennings Galloway and Robinson, Jacksonville
Maryfran Johnson, JM 1978. editor-in-chief
of Computerworld newsweekly and vice
president of editorial content for
Compurerworld.com
Jamie Mclntyre.TEL 1976, military affairs
correspondent at the Pentagon for Cable
News NetworkWashington. D.C
Donald Thomas. PR 1968. chief operating
officer for the American Cancer Society


Bonni G.Tischler, TEL 1966. chief of
the office of field operations for the U.S.
Customs Service*

2003
Michael Connelly, JM 1980.
award-winning, best-selling author
Mary Ann Golon, JM 1983, picture
editor for Time magazine
Keith Moyer, JM 1977. president and pub-
lisher of the Minneapolis StarTribune
Brad Todd, ADV 1970, principal in The
Richards Group, Dallas
Jean Hoehn Zimmerman, ADV 1968,
executive vice president of sales and
marketing, the CHANEL Beaute and
Fragrance Division
2004
Mark Erstling,TEL 1975, senior vice pres-
ident and chief operating officer.Association
of America's Public Television Stations (APTS)
Melissa Lammers, ADV 1979, vice
president at Pueblo International, Puerto Rico
2005
Ben Cason,JM 1965, executive editor,
ThisWeek Newspapers
Carolyn Gosselin, PR 1980, MAMC
1983, senior vice presidentlchief
communications officer. Orlando-based CNL
Financial Group
Deb Richard,ADV 1986, LPGATour golfer
Eric Wishnie,TEL 1984, senior
producer, NBC Nightly News with Brian
Williams
2006
Matthew D. Bunker, PhD 1993. Reese
Phifer Professor of journalism. University of
Alabama
James Harper,ADV 1963, senior vice
president for business development, Acordia
Guillermo I. Martinez, JM 1966,
leading Hispanic journalist and media
executive
Jennifer McMillin, PR 1988, executive vice
president and North American director of
special projects with GolinlHarrns
International,Adanca
Scott Sanders, ADV 1979, Broadway and
TV producer
Johnny Tillotson,TEL 1959. songwriter.
singer and recording artist


Lindsay Irwin, MAMC 2005, is staff writer for BBI
International, which produces three monthly
publications in the biofuels industry: Ethanol Producer
Magazine, Biodiesel Magazine and Distillers Grains Quarterly.
Lirwin@bbibiofuels.com



Matthew M. Hodge, PhD 1994, is executive director
for SCC FOUNDATION. He was recently named in the
Orlando Business Journals "40 Under 402.
Mhodge4@cfl.rr.com

Xu Wu, PhD 2005, is assistant professor in strategic
media and public relations in the Walter Cronkite School
of journalism and Mass Communication at Arizona State
University.Wu also serves as adjunct professor in the
Zanvyl Krieger School of Arts and Sciences at Johns
Hopkins University. In April, Rowman & Littlefield
Publishing Group published Wu's dissertation, "Chinese
Cyber Nationalism: Evolution, Characteristics, and
Implications." xu.wu@asu.edu



Mike Foley named

UF Teacher of the Year

Known for his spontaneous mid-lecture
"question dance." Mike Foley, JM 1970,
MAMC 2004. has danced his way to UF's
top tier of teachers.The university recently
named the COLLEGE'S master lecturer
Teacher of the Year.
"I love the students." the former St
Petersburg Times executive editor said."l love
watching them get better At the beginning
of the class, they're nervous and scared, but
by the end they can do it."
Students regard Foley's class. Reporting,
as one of the most difficult undergraduate
classes at the COLLEGE. It's required for all
journalism and public relations majors.
"He always keeps the classroom excit-
ing and the students interested, which is
really difficult to do since reporting is such
a hard and stressful class," said Melissa
Garcia,a former student assistant in Foley's
reporting lab.
"People come out of his class feeling like
they really learned something," said
William McKeen, chair of the
Department of Journalism.
Foley included his teaching philosophy
with his submission for the award, which
comes with $2,000.
"I believe that you can't impart knowl-
edge unless you have the student's atten-
tion:' said Foley. who was also named the
COLLEGE'S teacher of the year."So I am part
teacher, part comedian, part philosopher
and part journalist. I dance, too."


COMMUNICATOR SPRING 2007 23









UF honors Barr as Distinquished Alumnus,


names seven new Alumni of Distinction


UF recently named Peter C. Barr Sr., TEL 1957, a
Distinguished Alumni, and the COLLEGE named him an Alum of
Distinction.
After graduation, Barr formed Fry Hammond Barr in
Orlando with Chuck Fry and Bob Hammond.They grew their
company from producing brochures for small accounts to
becoming one of Central Florida's largest agencies.
He's chaired Orlando's Downtown Development Board.As
president of the Chamber of Commerce, he led the develop-
ment of a long-term plan that anticipated the community's
growth in the 1990s. He also served on the Orlando Regional
Campaign Committee. He and his wife, Nancy, established the
Barr Trust Scholarship in the COLLEGE. Although Barr stepped
down from his daily role as CEO in the agency to run for mayor
of Orlando, passing the position to Peter Barr Jr., he continues to
hold the tite of chairman and is the company's sole owner.
The COLLEGE has selected six other Alumni of Distinction:
Angela Buonocore, ADV 1978, was recently appointed
vice president and director for corporate relations for ITT
Corporation. Prior to joining ITT, she served as vice president of
corporate communications for The Pepsi Bottling Group in
Somers, N.Y. She manages the strategy for the company's char-
itable contributions and community efforts through The Pepsi
Bottling Group Foundation and its WINs (We are Involved
Neighbors) program.
Her past communications experience includes II years at
the International Business Machines Corporation and five years
at General Electric Company in advertising, media relations, pub-
lishing, marketing events and employee communications roles.
She was elected a member of the Accademia Europea per le
Relazioni Econimiche e Culturali in 2003 and is a member of the
Wisemen and the Arthur W. Page Society. She was elected a
trustee of the latter in 2004 and an officer in 2005.
Betty Cortina, JM 1992, joined Latina Media Ventures in
2001 as its first editorial director. She oversees Latina magazine.
Before joining Latina, she served as the news editor at O, The
Oprah Magazine, where she participated in the successful launch.
A Time Inc. veteran, she served as associate editor at People
en Espanol, where she was part of the team that founded and
launched that magazine in 1996. She has also held positions at
Time Inc. titles such as People Weekly and Entertainment Weekly in
New York and Los Angeles. She has appeared on national and
regional broadcast programming around the country, including
Good Morning America, E!, Extra!, MTV, VHI, CNN and Fox
News. She also was recognized as an Outstanding Latina for
2003 by El Diario/La Prensa, NewYork's leading Spanish-language
newspaper. She began her career in 1992 as a City Hall reporter
in Hialeah for The Miami Herald.
Maryanne Culpepper, JM 1973, MAMC 1974, is senior
vice president, editorial development, at National Geographic
Television & Film, through which she has overseen story devel-
opment for programming since 2003.A writer/producer with 20


years experience in TV production and broadcast management.
she joined National Geographic Television in 1996 as director of
story development.
Before that, she was founder and president of Graffiti Works,
a film and video production company in Orlando and
Washington, D.C. Other previous positions include
producer/director atAuburn Television and research director for
WUFT-TV in Gainesville.Awards include a regional Emmy award
(Suncoast) for excellence in Children's and Family Programming
and multiple CINE Golden Eagle awards."Lost in Time" was her
first documentary production to air nationally on PBS in 1984.
David Finkel, TEL 1977, is a staff writer at The Washington
Post assigned to the national staff. He has worked for the Post's
foreign staff, for which he covered the wars in Iraq and Kosovo,
and the Sunday magazine. Before joining the Post in 1990, he was
a staff writer for the St Petersburg Times and the Tallahassee
Democrat. In 2006, he won the Pulitzer in explanatory writing
for his analysis of the U.S. government's attempt to bring democ-
racy to Yemen. Other journalism honors include a Robert F
Kennedy Journalism Award in 2001, a Sigma Delta Chi award in
1999, a Missouri Lifestyle award in 1995 and a distinguished writ-
ing award from the American Society of Newspaper Editors in
1986. He has also been an ASNE finalist for deadline and non-
deadline writing, and is a three-time Pulitzer finalist for explana-
tory reporting and feature writing.
Annie Lang, MAMC 1983, is one of the most published
scholars among the COLLEGE'S alumni. She received the presti-
gious Kreighbaum Under 40 Award from AEJMC in 1997. She is
associate dean for research for the College of Arts and Sciences
at Indiana University and professor of telecommunication. She is
author or coauthor of more than 40 refereed publications, three
refereed e-publications, one book and five book chapters. She
directed Indiana's Institute for Communication Research.
Department of Telecommunication. She was on the editorial
board for eight major journals and is a founding editorial board
member of Media Psychology. She has served in leadership roles
in professional organizations and is considered a leading scholar
in psychophysiology theory related to mass media.
Twice in 2003, Sports Illustrated recognized Keith Tribble,
PR 1977, as one of the most respected figures in collegiate ath-
letics. SI named him the No. 23 Most Influential Minority in
Sports and No. 12 among the 20 Most Powerful People in col-
lege football. He was named athletic director of UCF in 2006,
after spending 13 years as the Orange Bowl Committee's CEO.
In 2006, he was selected to receive the Black Coaches
Association Images of Excellence Award and was recognized in
2005 by Black Enterprise on its list of the "50 Most Powerful
Blacks in Sports." He was a featured executive in South Florida
CEO. He has served as a trustee or board member of numerous
organizations and was appointed to the Board of Directors of
the Florida Sports Foundation by late Florida Gov. Lawton
Chiles.


24 COMMUNICATOR SPRING 2007








If you don't

we won't know
Alumni please tell us what you're doing:


name (include maiden)


current position


misc. info (include names)


E-mail


1 address change?


Deadline for fall issue is Sept. I. Please mail, fax (352-392-3939) or e-mail (communigator@jou.ufl.edu)


major


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71 okay to publish?






PLACE
STAMP
HERE






communicator
(.. _. of Jouirnalism and Communications
University of Florida
P.. Box 118 i40,
(,. H-1 326I 1 (




This fall. the Brcch er Center 'fo Freedom .,f
Information ",4je1pftfing its 30th anniversary and 40 years
of the implementation of the federal Freedoni of
Information-Act (FOIA) and Florida's OpeVleeting Law.
v -,: The center will release the top 30 FOi storks in Florida
andminduct a new class into thei Florida. Piecdom 'pf
Information Hlll of PtagJudges 4tlsyleci the winners.
't- "' ift class was indted for ihe 2Qth anniversary.
SQ theieiaS are i4the works for thefvent. Bctwcen100
and 209.jourtis public offidilsa and orhrs-interest$ikin' ",
public etsf rom around the eemhtry ar'. epectd to
attend.
lr:~BD~n6


IJiIL

0iB


Alum takes


on the CIA

'Excessive secrecy,' Penn
State professor argues, can
harm democracy, security
BY JOHN W. Cox
artin Halstuk. 1MAMC 1997. PhD 1999. con-
cludcd. u.ing g tcnrmnerit report. thai the CI.\
kine.L' iAo a Q )aed.i member_ .erc I.i inu in L.Il-
Ilomi lor more ithn a '.car but n'lecled 'to
,hare thatj intlonnl1 on % nh other aven.i',, until
luit ;,.eck hetlore the e Saudi \rabian terrorit_- hijacked \mnerican
,rline- Flightl and Ile%' I1 inti the Pentagon. killing IS4 people
CONTINUED ON PAGE 26
* -.- -.-
COLtEGE CELEBRATES
.**. -. -- _*>

OI IA's O

SCEER!S OTH
. .'


ANNIVERSARIES
4, *


COMMUNIGATOR SPRING 2007 25


111.11


. I









Alum takes on the CIA: CONT. FROM PAGE 25


He also uncovered records indicating
that in August 2001, the agency knew
Islamic extremists were learning to fly on
U.S. soil but did not fully investigate these
reports until after 9/11.
If CIA agents had disclosed this infor-
mation and additional facts in their posses-
sion to other government agencies, the
attacks could have been thwarted, accord-
ing to the 9/11 Commission Report.
"In my view, the CIA can no longer
engage under this excessive secrecy," said
Halstuk, a Penn State University media law
professor.
Because of a 1985 Supreme Court deci-
sion, which exempted the CIA from almost
any disclosure rules under the Freedom of
Information Act (FOIA), the agency was
not compelled to share the knowledge that
could have saved thousands of lives.
At the recent Stanford Law School-
sponsored conference, "Spies, Secrets &
Security: The New Law of Intelligence,"
Halstuk outlined the agency's history of
actions and inactions, including its failure
to share facts about al Qaeda members in
the United States that contributed to the
9/11 tragedy.
Halstuk used these CIA practices as an
example of what Sen. Bob Graham, former
chairman of the Senate Intelligence Commit-
tee, called the intelligence community's
"dangerous obsession" with secrecy. In
2004, Congress passed the Intelligence
Reform and Terrorism Prevention Act,
meant in part to boost information dissemi-
nation among govern- "'
mental agencies and In t
to the public. th p
"If enforced prop- the CIA c
early by Congress, engage
under this law the
CIA can no longer do excessiV
an end run around
[FOIA]," Halstuk
said, "which has been
done continually since 1985."
Bill Chamberlin, Joseph L. Brechner
Eminent Scholar in Mass Communication, is
not surprised Halstuk took on an entity as
imposing as the CIA.
"I think that Martin as a reporter and a


scholar does not really think about risk or
danger," Chamberlin said. "For Martin, it's a
matter of getting the story and getting an
understanding of what our government is
doing."
Halstuk and Eric B. Easton, a University
of Baltimore law professor, published an


article in the winter 2006 issue of the Stan-
ford Law & Policy Review about the need to
end the CIA's disregard for the free exchange
of information. The article stresses the
importance of a balance between protecting
U.S. "intelligence sources" and access to
government intelligence information that's
critical to the public's well-being.
"The old intelligence-information para-
digm which is grounded in the belief that
carte blanche secrecy in matters of intelli-
gence and national security automatically
outweighs the
iy view, public benefits of
disclosure does
an no longer not reflect the

under this culture of post-
Cold War and
e secrecy. post-9/11 Ameri-
ca," Halstuk and
Prof. Martin Halstuk Easton wrote.
"The Intelligence
Reform and Terrorism Prevention Act of
2004, which adopted many of the 9/11 Com-
mission's findings, recognizes how
unchecked secrecy can conceal serious prob-
lems in Agency management and also under-
stands that an informed public must perform


an important function in any system created
to ensure effective congressional oversight
of the intelligence services."
Halstuk has fought against government
secrecy for more than a decade, starting with
his master's thesis in 1996, which focused on
the Supreme Court's decision to give the
CIA a near-blanket FOIA exemption. In
1997 and 2004, he presented papers that
addressed government withholding practices
and CIA secrecy at the Association for Edu-
cation in Journalism and Mass Communica-
tion's national convention.
Halstuk argues that movement away
from candid public discourse is a threat to
the fabric of American democracy.
"Martin and I have a common concern
about the importance that the government be
as open as possible," Chamberlin said. "Very
frequently when it's being closed, it's being
closed because someone is going to be
embarrassed or someone is hiding some-
thing."
Although Halstuk didn't start his career
at the forefront of the fight for open records,
he was never far away. After graduating
from Loyola University of Chicago with an
English degree in 1970, he worked as a
reporter at the Southern Dutchess News, a
weekly newspaper in New York.
Halstuk's 22-year career as a reporter,
columnist and editor led him throughout the
country. He worked at the Delaware County
Daily Times in Pennsylvania, the Oakland
Tribune, the Los Angeles Times, the San
Francisco Examiner and the San Francisco
Chronicle. The experience gave him a first-
hand look at the battle for information
between the government and the public.
From clerks in small-town county court-
houses to high-ranking officials in Washing-
ton's Capital Beltway, Halstuk has faced the
roadblocks to access from top to bottom.
"I fought in the trenches to get accurate
information from public officials who were
often trying to hide that information from the
public," he said.
During his years at the Los Angeles
Times in the mid-1980s, he first tasted teach-
ing. "I was asked to teach a course at UCLA,
and it was the first time I'd ever set foot in a
journalism classroom," he said. "I had never


26 COMMUNICATOR SPRING 2007












Alumus revives states'



freedom of information center


BY JOHN W. Cox


During his three years in Cross
Creek, a town 18 miles south-
east of Gainesville known for
its moss-filled oaks and the
Marjorie Kinnan Rawlings state park,
Charles Davis, PhD 1995, his hound dog
Elvis and a few good throwing sticks often
made their way to one of two lakes flanking
the town Orange and Lochloosa. It was an
almost daily routine to unwind after work-
ing on his doctorate at the COLLEGE.
"Elvis always loved to swim," he said.
One day, as another stick flew out of
Davis' hand and Elvis raced toward the
water, an alligator on the opposite bank
slipped into the murky lake.
"I just had this moment of panic," Davis
said, "followed by stupidity."
He chased Elvis down the side of the
hill leading to the lake. The hound dog


plunged in; Davis wasn't far behind. In sec-
onds, he lost track of the alligator and stood
in waist-deep water. Elvis was already back
on the bank.


As he scrambled to get back up on the
hill, Davis felt something moving. The
water swirled beneath him, and suddenly,
the alligator swam between his legs.
A moment later, Davis was out of the
water and on the bank.
"That epitomizes the kind of priorities
Charles has," said Bill Chamberlin, who
directs the COLLEGE'S Marion Brechner
Citizen Access Project and graduate media
law program. "He doesn't think in the same
way that everybody else might."
That unusual outlook has helped propel
Davis to the forefront of the public's battle
for open access. Since 2005, he has served
as the executive director of University of
Missouri-based National Freedom of Infor-
mation Coalition.
At the time of his arrival, the center did
little more than collect and archive old
CONTINUED ON PAGE 30


taken a journalism class in my life."
He taught another class at the University of San Francisco and
started to recognize the importance of journalism schooling. He
realized proper training could fix some of the everyday problems he
saw in the field. That's when he started to consider teaching as a
full-time job.
Six years later, Halstuk started work on his masters and doctor-
ate degrees at the COLLEGE. His writing and reporting expertise
made the transition easy, Chamberlin said.
"Reporters are born investigators," Chamberlin said. "All we
did was give Martin new tools for investigation.
"Martin came as a committed journalist, and he will never lose
the skin that comes with being a journalist. That's who he is."
Since finishing his student career in 1999, during which he
focused on freedom of information issues, Halstuk has been cited in
the Yale Law Review, Hastings Law Review and the University of
Chicago Law Review, among dozens of other publications.
Media attorneys cited one of his articles from the Administrative
Law Review co-authored by Charles Davis, PhD 1995 in a brief
used in a 2005 U.S. Supreme Court case.
"He has become one of the leading scholars in the nation for


freedom of information issues," Chamberlin said.
Halstuk's success stems from his vast work experience and
strong work ethic, said Penn State journalism Prof. Robert Richards.
One day during his first year at Penn State (2001), Halstuk
called Richards, who served as associate dean at the time, to say he
was having emergency surgery and to ask him to bring a few things
from his office.
"The next day, when I visited him, he was working on his lap-
top in bed. That literally was the next day after surgery," Richards
said. "From his hospital bed he finished two papers and got them
accepted."
His commitment to his job and the dissemination of information
was inspired nearly at birth. Halstuk, who was born in a displaced-
persons camp in Germany in 1946, came to the Chicago area with
his refugee family when he was 5. He believes that if the world had
earlier known the atrocities Hitler had been committing, the allied
forces would have acted sooner.
"I believe if people see there is something wrong going on,
they will do the right thing," he said. "It's the basic impulse of
humanity.
"That's why I spent 22 years as a journalist. I'm an optimist."


COMMUNICATOR SPRING 2007 27













Education


= freedom


Chance spreads the word about FOI around the country world


BY JOHN W. COX


information (FOI) in front of mil-
lions of Brazilian TV viewers, Prof.
Sandra Chance, JM 1975, MAMC
1985, thought for a moment that she might
have misunderstood her translator.
But the interviewer did, in fact, ask if
Brazilians could use America's Freedom of
Information Act (FOIA) to find out what
happened to the alien they believe landed in
their country and was taken to the U.S.
"First," Chance said, "I had to make
sure I heard the question accurately."
The McClatchy Professor in Freedom
of Information paused then calmly said that
anyone could use FOIA to access public
records.
"I hadn't quite been prepared for that,"
she said.
Chance visited Brazil for a week a few
years ago at the request of the U.S. State
Department. The executive director of the
COLLEGE'S Brechner Center for Freedom
of Information spoke about FOIA, state
sunshine laws and government trans-
parency at universities, before journalists
from major newspapers and in an hour-
long briefing in front of a Brazilian con-
gressional committee.
Chance also served as the keynote
speaker at Jamaica's first FOI conference,
where she discussed how access laws have
impacted the United States. And she's visit-
ed Peru, Guatemala and Chile to address
the same subjects with academics, journal-
ists and public officials.
Although Chance has conversed on
media access from the coasts of Rio de
Janeiro to the plains of Bob Marley's home-
land, the bulk of her FOI work occurs in a
third-story office in Weimer Hall. She takes
from 300 to 500 calls a year from journal-
ists, media lawyers, public officials, stu-
dents and others seeking information about
media law.


"One query can take me five or six
hours or five minutes," she said.
Chance has received questions from
The New York Times, The Wall Street Jour-
nal, the Los Angeles Times, and The Lon-
don Times, among others.
Chance researches, directs, adminis-
trates, edits and teaches in a daily juggle.
Recently, her responsibilities grew a bit


more. Attorney General Bill McCollum's
office recently partnered with the center to
launch the Government Accountability Pro-
ject (GAP), which encourages state and
local governments to make information
more accessible to the public.
"The overall goal is to advance the
cause of open government," said Associate
Deputy Attorney General Simone
Marstiller, who will coordinate the project
for the Attorney General's Office.
The project will find and organize infor-
mation from local governments around the
state and display it on a new Web site.
"The Brechner Center has done so
much in the way of advancing the cause of
FOI and access to government across the
country," Marstiller said.
Chance brings extensive experience and


media contacts to the project, Marstiller
said.
Chance has had a natural comfort as a
representative of the COLLEGE and teacher
since her arrival in 1993, said Prof. Bill
Chamberlin, who directed the center when
Chance was hired and now heads the Mari-
on Brechner Citizen Access Project.
In the classroom, she combines an easy-
to-understand approach with a touch of
humor to translate Law of Mass Communi-
cation, a subject some might consider bor-
ing. During a recent lecture in Weimer
Hall's Gannett Auditorium, one student
expressed confusion about the concept of
copyrighting an idea. "If you're writing a
country-Western song and you say: boy
meets girl, boy screws up, somebody ends
up broken hearted," she said, "do you think
you can copyright that idea?"
After a moment of laughter, a look of
understanding fell over the student's face.
Chance's professional experience at
Holland & Knight, one of the Southeast's
premier law firms has helped set her
apart, Chamberlin and several of her col-
leagues said.
While she worked at the firm's Tampa
office, Chance represented The Gainesville
Sun in gaining access to records in the
Danny Rolling case. As a result of her work
on the case, the judge asked Chance to act as
a liaison between the court and the media, a
role she's filled for other judges around the
country since she's joined the faculty.
In 2002 and 2004, she taught an
advanced judicial studies sequence at the
University of Nevada at Reno. Chance
talked to sitting judges about journalism
and the First Amendment, and handling
high-profile cases.
Chance estimates she's spoken about
FOI to more than 10,000 people, including
5,000 students, through teaching, speeches
and conferences. She also spreads insight
about developments in Florida's open meet-
ings and public records laws through The
Brechner Report, a monthly newsletter that
goes out to more than 1,000 newspapers,
editors, reporters and others interested in
public-access issues.
CONTINUED ON PAGE 30


28 COMMUNIGATOR SPRING 2007













Scholar



magnet


Chamberlin helps

recruit promising

doctoral students

BY JOHN W. Cox
He's one of the state's original information
freedom fighters. He's been at war since
before KC and the Sunshine Band released
"Get Down Tonight" and Roger Moore pre-
miered as James Bond in Live and Let Die. More journal-
ism groups, public access organizations and academic
committees and subcommittees claim him as a current or
former member than the Gators football team scored
points on the Buckeyes. He coauthored The Law of Public
Communication, one of the most widely used media law
texts in universities around the country.
He serves as the Joseph L. Brechner Eminent
Scholar in Mass Communication, graduate coordinator
of the COLLEGE'S graduate media law program and
director of the Marion Brechner Citizen Access Project.
He's also an affiliate professor at UF's Levin College
of Law.
He's the reason some of the COLLEGE'S most success-


ful graduates came to study in Gainesville. He is Bill
Chamberlin.
Chamberlin played a key part in bringing dozens of promising
scholars to the COLLEGE, including three who went on to become
some of the country's foremost FOI experts: Charles Davis, PhD
1995, executive director of the National Freedom of Information
Coalition; Martin Halstuk, MAMC 1997, PhD 1999, media law
professor at Penn State University; and Matt Bunker, PhD 1993,
Reese Phifer Professor of Journalism at the University of Alabama.
"If he were in Anchorage, Alaska," Halstuk said, "I would have
gone there."
Davis, a lifetime University of Georgia Bulldog fan, said he
couldn't pass up the opportunity to work with Chamberlin. Davis and
his father drove to Gainesville in the early 1990s for the first time and
decided on that day that UF was the place for him.
After Davis' graduation, Chamberlin mentored him through a
complex job search and his positions at Georgia Southern Universi-


Bill Chamberlin directs the COLLEGE'S Marion Brechner Citizen Access Project.


ty and Southern Methodist University before his arrival at the Mis-
souri School of Journalism.
"It was really not hard for him and me to stay in really close
touch," Chamberlin said. "I was as committed as he was to get him
into a better job."
He won UF's Doctoral Mentoring Award, which comes with
$3,000 for the winner and $1,000 to the recipient's college.
Chamberlin directed the Brechner Center for Freedom of Infor-
mation (formerly the Freedom of Information Clearinghouse) in
1987 when Prof. Sandra Chance, JM 1975, MAMC 1985, who
now heads it, applied for a job. They've teamed up to make the cen-
ter one of the country's most active and visible FOI institutions.
Chamberlin has testified before Congress and the Florida Legis-
lature, helped develop key legislation to protect access to electronic
records in the state, and helped found the National Freedom of Infor-
mation Coalition. He's also published dozens of journal articles,
reviews, chapters and books.


COMMUNICATOR SPRING 2007 29









Davis: CONT. FROM PAGE 27
newspaper clippings, but it has since
become one of the nation's largest and
most influential freedom of information
(FOI) centers. It reacts to document
requests, budget planning inquiries and
access questions from hundreds of institu-
tions, officials, journalists, academics and
others.
"What we're trying to do in FOI land is
create institutions at the local level in all of
the states to respond to the issue of open
government," said Davis, who oversees an
annual budget that exceeds $600,000 and a
$1.7 million grant.
Davis believes nurturing and encourag-
ing undeveloped coalitions is as important
as creating new ones (six states Arkansas,
Nebraska, Nevada, North Dakota, West Vir-
ginia and Wyoming are without an organ-
ization).
Davis and the National Coalition pro-
vide financial support, e-mails and phone
calls for the younger groups and constantly
respond to problems and needs from the
more established ones.
"If you don't have that institution, the
conversation isn't happening," Davis said.
"It's just not taking place."
He also balances roles as a faculty
adviser for the Society of Professional Jour-
nalists and a professor at Missouri. His
busiest time of the year is Sunshine Week, a
national effort in March to open a dialogue
about open government and FOI.
"I've been running around like a chick-
en with his head cut off," he said.
He does interviews with newspapers and
TV stations from across the country and
writes columns about the importance of pub-
lic access. He's also preparing for Seattle
Sunshine: 2007 FOI Summit, a conference
that brings together the country's top access
advocates to discuss state FOI issues.
Davis is largely responsible for the May
11-12 conference, which uses panels, dis-


cussions, films, speeches and training ses-
sions to address dozens of different FOI
aspects. From reserving hotels and booking
caterers to getting films approved and rais-
ing the more than $30,000 needed to put on
the summit, he's involved in every step.
Davis' first memory of access policy
piquing his curiosity occurred during a city
council meeting in Athens, Ga., about 20
years ago. He worked as a staff reporter for
the Athens Observer and was covering the
meeting when he was asked to leave early
without an explanation.
He asked one of his graduate professors
at the University of Georgia how they could
kick him out of a public meeting. He had a
hard time believing it was possible.
"I thought, 'How the hell can they do
that?' he said. "That was my first inkling
of such a thing's existence. I just started
pulling on the string to see where it went."
As he continued to work as a journalist,
Davis developed a passion for the laws that
dictated public meetings and records. In
1992, he quit a seven-year career in profes-
sional journalism and finished his master's
at UGA. When he looked for a doctorate
program, he narrowed his choices to the
University of North Carolina, Missouri and
UF. A visit to Gainesville with his father
made the choice clear.
"By the time I left, it was a done deal,"
he said of his decision to attend UF. "I was
blown away."
Davis said he loved his work at the
Brechner Center for Freedom of Informa-
tion from the start, which included editing
The Brechner Report, the center's
newsletter, and addressing public access
issues for A Citizen's Guide to Govern-
ment in the Sunshine, the Journal of Law
& Public Policy and the Journal of Col-
lege and University Law.
"Charles from the very beginning had
an enormous amount of enthusiasm," said


Chamberlin, Joseph L. Brechner Eminent
Scholar in Mass Communication. "It's con-
tagious. I don't think he ever met anybody
he didn't feel comfortable with."
After his graduation, Davis worked at
Georgia Southern University and South-
ern Methodist University before going to
Missouri.
Even back then, Davis sensed when
public officials and others were withhold-
ing information, said Robert Bohler, stu-
dent publications director at Texas Christ-
ian University and Davis' former Georgia
Southern colleague.
"He's an easy guy to like," Bohler said,
"but he also doesn't suffer fools."
Today, Davis stays entrenched with
public access decision making in Washing-
ton D.C., and is constantly writing and
reporting his own research, including the
2001 book Access Denied: Freedom of
Information in the Information Age, and
articles in the Newspaper Research Jour-
nal, Journal of Law & Education and the
Communication Law & Policy among
dozens of others.
Media attorneys cited one of Davis'
articles referencing the Freedom of Infor-
mation Act in the Administrative Law
Review, coauthored by Martin Halstuk,
MAMC 1997, PhD 1999, in a brief in a
case decided by the U.S. Supreme Court in
2005.
Davis' experience and passion make
him a natural fit as a public access advo-
cate, Missouri Prof. Wayne Wanta said.
"He's a good voice for legal issues facing
the press."
Davis has been vocal about FOI and
journalism for years, Bohler said.
"He is gregarious about everything
that he does," Bohler said, "whether it be
the Georgia Bulldogs or journalism. He's
full speed ahead. He's like a revival
preacher."


Chance: CONT. FROM PAGE 28
Report Editor Christina Locke, who's


working on a joint


degree at the COLLEGE and at UF's Levin College of Law, credits
Chance in helping her make one of the most important decisions of
her life. Within about six months in 2005, Locke's sister and father
died. Soon after, she contemplated leaving UF and the state, but


after a talk with Chance, she reconsidered.
"She told me to just think about it. After talking to her I just felt
so much better," Locke said. "She kind of gave me that motherly
talk that I needed. She's not going to be the person who calls you
'sweetie.' It's just from her heart."


30 COMMUNICATOR SPRING 2007









GrOad budenbs coda



E4 TrIcdchiO conbnI Fior Po0nIpr-

By BoAZ DvIR


o find out the truth, people often look into each
other's eyes.
To look into the eyes of 600 people while they
read news, the Poynter Institute recently commis-
sioned a researcher from the COLLEGE to build a data
set that tracked pupil movements.
As part of its EyeTrack07 project, the St. Petersburg-based
Poynter gave Prof. Mary Ann Ferguson a $48,264 grant to con-
tent-analyze tapes of people reading newspapers in print and
online.
Led by Ferguson, eight mass communication graduate students
spent more than 2,000 hours over six months extracting detailed
data on more than 500 variables from footage of people reading the
St. Petersburg Times (print and online), the Denver Rocky Moun-
tain News, the Philadelphia Daily News and the Minneapolis Star
Tribune (print and online).
"We couldn't have done it without the COLLEGE," said Poyn-
ter's Pegie Stark Adam, EyeTrack07 co-director. "They carefully
watched and coded where readers went [with their eyes] and what
they did."
Here are a few of the project's eye-
popping results (for the rest, go to
www.poynter.org and scroll down to
"Key Findings from EyeTrack07"):
Readers are going further into sto-
ries than anticipated, especially online,
where they read an average of 77 percent
of what they started as compared to 62
percent in broadsheet and 57 percent in
tabloid. In fact, about two-thirds of Web
stories were read in their entirety.
Readers stick with jumps 68 per-
cent in tabloids and 59 percent in broad-
sheet.
Graphic elements help readers
grasp and retain information.
Color ads draw twice as much
attention as black-and-white ones.
In broadsheet, ads surrounded by
news copy elicit a better response than
full-pagers.
Poynter has been presenting the
results to news operations and organi-
zations around the country, including 1
the American Society of Newspaper Graduate student Juliana F
Editors. In April, it held a three-day EyeTrack7 project.


conference in St. Petersburg with about 50 journalists from The
New York Times, Atlanta Journal-Constitution and the Chicago
Tribune and other newspapers from as far away as Denmark and
India.
The institute plans to continue studying the data and working
with Ferguson and her group, said Adam, who taught design at the
COLLEGE in 1989-90.
One of Ferguson's team members doctoral student David
Stanton, JM 2002, MAMC 2005 is doing his dissertation about
EyeTrack07, focusing on the online side. That means going back to
the videotapes.
"Coding wasn't as tedious as I thought it would be," he said.
"We worked with partners in five-hour stretches."
Besides overseeing the student coders, Ferguson assisted Poyn-
ter in designing the research and analyzing the data.
"The project gave our graduate students a chance to work on
applied research and real-world experience," Ferguson said.
Her team also helped the news industry at a time when it is no
longer just worried about the future it's struggling for survival, as
more news operations are shifting their focus to the Web.


-S





e-rnandes codes a videotape of a newspaper reader for the Poynter Institute's
=ernandes codes a videotape of a newspaper reader for the Poynter Institute's


COMMUNICATOR SPRING 2007 31








Saying




Student Services gut


leaves after four dec


BY LAUREN LEWIS AND
DIANA MAZZELLA
He tried to leave before.
In 1970, after two years of
teaching at the COLLEGE, Jon
Roosenraad flooded his home
state of Michigan with applications for uni-
versity positions. Receiving nothing but
rejection letters, he redirected his efforts
from changing locations to changing his
wardrobe, stocking up on T-shirts and
shorts, primarily in orange and blue.
Now, the last faculty member hired by
the late founding Dean Rae Weimer is real-
ly leaving. Roosenraad retired Oct. 31. A
month later, he returned to work part-time
to help the transition at Student Services,
which he's been running since 1994. He
bows out in July.
In his four decades here, the assistant
dean and journalism professor has become
invaluable, guiding countless students


through the maze o
advising faculty memi
tors, and helping the C
maintain its top-5 static
On his last day
employee, Roosenraad
Problems and Ethics o
ety class to administra
khakis and rolled up s
at his students seated
chairs and talked aboul
ciates the COLLEGE'S h
Roosenraad wh
blackboard, smudged
waved newspaper clip
class had long embo
old-school professor.
erPoint because he pn
students.
He was a perfect fi
vices role, said Interir
listing the qualities
assistant dean needs:


goodbye



r graduation requirement knowledge, fast
Iru research capabilities and a passion for help-
ing students.
d "He pretty much epitomized all those
a a es Uthings," Wright said.
Roosenraad's colleague of 36 years, Ed
f higher education, Weston, who roomed with him in Tallahas-
bers and administra- see when they got their doctorates at Flori-
COLLEGE achieve and da State University in 1970, describes
is. Roosenraad as "a very neat, organized sort
as a full-time UF of person."
stood in front of his Ronald Dupont Jr., editor and associ-
f Journalism in Soci- ate publisher of The High Springs Herald
ite a final. In pleated who met Roosenraad in 1983 as a high
leeves, he looked up school student during the COLLEGE'S Sum-
perched in stadium mer Journalism Institute, has one word to
t how much he appre- describe Roosenraad.
history. "He's going to hate me for saying this:
o often wrote on a 'fatherly,' Dupont said. "I don't think a lot
chalk on his nose and of people realize what an impact Jon
pings in front of his Roosenraad has had on this COLLEGE and on
died the image of an the lives of its students."
He never used Pow-
eferred to look at his IN THE BEGINNING
It started in 1968 with a one-year,
it for his Student Ser- $9,000 contract as an interim instructor. At
Dean John Wright, 23 years old, Roosenraad had applied to
a Student Services every accredited journalism college in the
organization skills, country and received two positive respons-









to


Roosenraad


es (the other from the University of West
Virginia). He taught various courses the
first decade while copy editing at The
Gainesville Sun.
"He was a good newspaperman," said
Mike Sanford, a graphic designer who met
Roosenraad at the Sun in the 1970s. "You
could see that he was in the business and he
knew what was going on."
He taught writing and eventually a class
on press coverage that evolved into the
ethics class. He utilized even more of his
insight and skills when he became Depart-
ment of Journalism chair in 1978. He left a
side door open so students and faculty
could avoid going through the secretary if
they chose.
"He always ran a good, tight depart-
ment," Dean Emeritus Ralph Lowenstein
said. "He hired good people and didn't
interfere with faculty,"
Department of Journalism Chair
William McKeen, whom Roosenraad hired
in 1986, still sees him as a model.
"When people ask me what I want to be
as chair," he said, "I say, 'I want to be what
Roosenraad was. I want people to feel the
way 1 felt when he was chair.' "
Roosenraad also hired Prof. Laurence


Alexander, who became journalism depart-
ment chair in 1994, Freedom Forum jour-
nalism teacher of the year in 2002 and,
recently, interim associate dean of the UF
Graduate School.
With Roosenraad as chair, the depart-
ment won first place in the Hearst Journal-
ism Awards Program for six consecutive
years (1979-1984).
After 16 years as chair, Roosenraad
stepped down in 1994, becoming director of
Student Services. A few faculty members
had told him, 'You seem to like working
with students more than you do with facul-
ty,' Roosenraad recalled. "I realized that
was sort of true."
The move felt right to Roosenraad but
necessitated an adjustment period for others
in the department.
"I was really upset when he took this
other job," McKeen said. "But then I real-
ized, now he's not just helping journalism
majors. He's helping everybody."
Roosenraad also served as chair of the
board of Campus Communications, which
publishes The Independent Florida Alliga-
tor, from 1978 to 1996. He helped the stu-
dent newspaper work through a crisis of low
funds when it changed buildings in 1981,


General Manager Ed Barber said. He
backed the paper's motions to appeal free-
dom of information challenges in court,
yielding victories in all suits.
The Alligator inducted Roosenraad into
its Hall of Fame and planted a tree behind the
building and dedicated it to him with a
bronze plaque.
"He was always a champion of students,
always a champion of ethics and the First
Amendment," Barber said. "He was always
fearless in expressing his opinion, without
being forceful."

RUN, ROOSENRAAD, RUN
Roosenraad's love for long-distance
running, Gator sports and good times have
created friendships that have not only with-
stood the test of time but the test of taste,
as well.
"He has no taste in music, very little taste
in beer and only occasional taste in cigars,"
said PJ Van Blokland, professor and program
director at UF's Indian River Research and
Education Center.
Van Blokland formed a friendship with
Roosenraad over the course of many miles,
as the two ran together five to seven days a
week for more than 15 years. Over-activity







left Roosenraad "more of a walker these
days."
"His running was stupid. He ran every
day without rest, the same pace and the
same distance," Van Blokland said. "He's a
pig-headed fellow."
Roosenraad ran three marathons and 20
River Runs, a 15k-race in Jacksonville.
Roosenraad often ran on his lunch
break, making his determined presence on
foot as familiar to colleagues and students
as his presence behind the desk.
"If you know the professional Jon
Roosenraad, you know the personal Jon
Roosenraad," McKeen said. "The way he
approaches his fun is the way he approach-
es his work, and that is, that he wants to get
the most out of it.
"I've never seen anyone plan so hard to
have fun."

STUDENT STAR
Among students, Roosenraad has
achieved celebrity status, which he attrib-
utes to the "unfair advantage" of his posi-
tion in Student Services, where he became


assistant dean. But the recognition existed
before he started working there.
"I would say that, as much as anyone
that I took the courses from at UF, certain-
ly, Jon Roosenraad was directly responsible
for my eventually gathering skills to man-
age a newspaper," said Rob Oglesby, JM
1970, who served as general manager of
The Gainesville Sun from 1977 to 1991.
"I've always thought of him as someone
who had a tremendous impact on my life."
It all starts with treating the students as
individuals, Roosenraad said.
"Whenever I see a student, the first
thing I ask them for is their student ID num-
ber, which is the absolute stereotype, that
you're a number not a name, but you've got
to ask," Roosenraad said. "After that, I real-
ly try to break it down."
Mary Shedden-Dolson, JM 1990,
never felt like a number interacting with
Roosenraad.
"He didn't treat you like a cookie cut-
ter," Shedden-Dolson said. "He saw that all
students had something different to offer."
Roosenraad's ethics course influenced


Shedden-Dolson to decline a gift as part of
a promotion during her internship.
"If you can make a starving college stu-
dent turn down a six-pack," she said, "you
must have made a pretty serious impact."
Roosenraad participated in "celebration
of combined existence" parties with Shed-
don-Dolson and others whose birthdays fall
around the same time.
"Everybody here, when they think of
the COLLEGE, they'll probably think of
him," McKeen said. "He's like our sym-
bol."
Roosenraad's ethics students this
semester didn't need the test review on his
last day because he called off the test.
Before the test was supposed to be given,
faculty put up a PowerPoint presentation
showing his former students toasting him.
Alumni from newspapers such as The
Miami Herald, The Palm Beach Post, the
Orlando Sentinel, The Tampa Tribune and
the Sarasota Herald-Tribune lifted their
glasses to him (check out jou.ufl.edu/aca-
demic/jou/RoseyTribute).
His last class stood and applauded.


EMILYJOURDAN










































Alligator staff gives all



it's got to execution story


BY BOAZ DVIR
ominick Tao froze when he
reached for the phone.
Although, as a veteran
Independent Florida Alliga-
tor reporter, he'd made
countless calls to sources, Tao felt hesitant
to interview the mother of one of Danny
Rolling's five 1990 murder victims.
With Rolling's execution date nearing,
though, Tao had no choice: He had to
speak with Ida Larson about the loss of
her daughter, Sonja. He had to get going
on his assignment of profiling the victims'
families.
It took him 20 minutes to dial Ida's
number.
The interview went better than he
imagined.


"I lost sense of time talking to her," he
said.
Tao would ride this emotional seesaw
four more times.
"Each time was just as hard," said the
journalism senior, who's now the Alligator's
metro editor. "I know how to be courteous,
but that didn't make it any easier."
Tao helped the Alligator publish a
Rolling case-related story every day in the
weeks leading up to the Oct. 25 execution.
When it was over, the Alligator grouped
the stories, photos and multimedia pieces
such as a video and a map into a special
report on its Web site (www.alligator.org).
"A Killer's End" features three categories -
past, present and profiles. It examines the
"eerie similarities" between Rolling and Ted
Bundy, shows the students' lack of knowl-


i,*.t'"i .- -

Families recall Roling's impact on their lives



."-o -.. ... _'"





edge about the murders and tells the personal
stories of the tragedy's key players.
"Current UF students were in pre-school
or elementary school when the killings
occurred...," reads a section titled "About
Our Coverage." "But now all of us are a
part of Gainesville, and this is the history
we've inherited. On a day so important to


COMMUNICATOR SPRING 2007 35





would


Alligator uses

tragedy experience

to cover VT shootings
Extensively reporting on the Danny Rolling case
helped The Independent Florida Alligator cover the
Virginia Tech shootings story.
"The reputation the Alligator has, thanks to our
experience covering tragedies like the five
murdered students in 1990:' Metro Editor
DominickTao said,"motivated our current
staffers to write heartfelt, solid stories about VT'
Writing about the days leading up to Rolling's
execution in October has allowed Tao to better
guide his reporters.
"Every time I know an inexperienced reporter
is going to cold-call a victim, I tell them to go into a
room alone and take a few minutes to get calm and
focused"' the journalism senior said.'" know that it
helped me and it probably helps the sources to
hear an unwavering voice coming through the
telephone."
The Alligator avoided mentioning the Rolling
case in its initial VT coverage, but referred to it in
subsequent stories.
"Comparing the emotions UF students felt 17
years ago to the fearVT students are feeling now"
he said, "was something definitely worth writing
about."
-BoAz DVIR


this community, we should understand
the whole story."

BEGIN INTHE BEGINNING
It started with a phone call from
Miami Herald State Editor Jay Ducas-
si on Sept. 22, minutes after Gov. Jeb
Bush signed Rolling's execution order,
asking Alligator Editor Stephanie
Garry to write a Gainesville reaction
piece.
Although she grew up in nearby
Crystal River, Garry had heard little
about Rolling. What she knew, she
learned through "Alligator lore," she
said mainly from two framed extra
editions hanging on her office walls
about the finding of the first two bod-
ies in 1990 and Rolling's guilty plea in
1994.
After she hung up, Garry stepped
out of the Alligator office on Universi-
ty Avenue to take the local pulse at
Gyro Plus next door.
"I asked students there, 'Have you
heard of Danny Rolling?' and they
said no," Garry recalled. "Only a small
number of students are from around
here."


By the time she e-mailed the reac-
tion piece to the Herald later that day,
Garry concluded that only about a
quarter of the students knew about
Rolling.
By then, she and her staff decided
to cover the case from beginning to
end from the day Rolling started ter-
rorizing Gainesville to the moment
he'd pay the ultimate price.
"At first, I thought it was old
news," reporter Drew Harwell said.
"But my views changed. I found the
stories we did really interesting and
helpful. It could happen again."
Before they could educate their
readers, they had to bring themselves
up to speed.
"Before I even started writing,"
Harwell said, "I read about Rolling for
a week straight."
The Alligator's original coverage
helped set the journalistic standards
for the project.
"I thought we had a lot to live up
to," Tao said.
In 1990 and 1994, Alligator staff
members packed notes, photos, clips
and documents into a marked card-


36 COMMUNICATOR SPRING 2007











board box. Garry took out the contents and
laid them on the newsroom desk.
"It was weird to sit there and read
[Rolling's] accounts from prison," co-Photo
Editor Tim Hussin recalled.
The project took a serious toll on the
staff, Garry noted.
"I missed a bunch of classes," Harwell
recalled. "I had three stories each bigger
than any I'd ever done due in two days."
Mostly, covering the case "freaked us
out," said Managing Editor Ashton Grosz.
"I dreamed that Rolling got out and
came to the newsroom," Tao said.
When Harwell would arrive in his
apartment in Williamsburg Village, where
Rolling murdered two students, he drew the
curtains, checked the closets and slept with
the covers over his head.
Devoting so many resources to one
story also taxed the Alligator's ability to
stay on top of local news, Garry and Grosz
noted.
"We were already short-staffed," Grosz
said.
Looking back, they have two regrets:
Failing to do a better job covering local
elections and to secure a seat at the execu-
tion. Still, they feel strongly that they made
the right call extensively covering the
Rolling story.
"It was important for us to show the evil
that exists in this world," Grosz said. "Sure,
it's not a common horror, but unfortunately,
it's still relevant."

INTERNAL CHANGE
Before Bush signed the execution order,
the Alligator staff members who covered
this story opposed capital punishment. By
the time the state gave Rolling a lethal
injection, most of them switched sides.
"I lost my idealism," Grosz said.
Editorial Page Editor Jake Ramsey, a
history major, maintained his. So he
excused himself from writing the execution
day editorial, opting to pen an Editorial
Notebook, instead.
"I didn't want it to have a preachy
tone," Ramsey said.
"We want him to die I want him to die
- because his existence is an obscenity...,"
Ramsey wrote. "But killing him won't


make us clean again."
In their unsigned editorial, Garry and
Grosz wrote:
"As former opponents of the death
penalty ... we wish we could look past his
detailed confessions of five murders and
see a man who deserves our protection ....
But the crime scene photos are blinding in
their carnal sadism. The lives of Christina


Powell, Sonja Larson, Christa Hoyt,
Manny Toboada and Tracy Paules ended
in the most cruel and inhuman way imag-
inable."
Covering this story greatly impacted
every staff member involved, Grosz noted.
"This case could have changed any-
one," she said. "The students only saw what
we published. We saw a lot more."





alu n


It all started in Building K


When I began my freshman year in 1949, student enroll-
ment was 12,000. By the time I graduated in 1953,
enrollment had dropped to 9,000. The veterans who
came to the university on the original GI Bill were graduating and
moving on. Indeed, some were recalled to active duty during the
Korean War (1950-53).
Building K, located where Weimer Hall stands today, resembled
the type erected on military installations
all over the country during World War
II. It was a U-shaped two-story wood-
frame structure. It had a forced air heat-
ing system: It was cooled in the summer
by opening the windows.
The main entrance was at the base
of the U on the north side. Rae
Weimer's office was directly upstairs.
The east side contained the Typogra-
phy Lab on the bottom floor and class-
rooms upstairs. The other wing con-
WALTER DANIELS, tained the Reporting Lab downstairs
JM I 953 with classrooms above it. A room at
the south end of the Reporting Lab,
separated from the lab by a wall with a large glass window, con-
tained the AP and UP teletype machines.
A shelf in the Reporting Lab contained stacks of daily newspa-
pers from all over the United States. I don't remember the exact
number, but the School of Journalism subscribed to at least 30
newspapers. I was a student assistant during my senior year and
one of my primary jobs was removing the mail wrapping from the
papers and placing them in the appropriate stack. We kept seven to
10 editions in each stack.
The faculty consisted of Weimer, John Paul Jones, Bill
Lowery, Elmer Emig, and Bill Hanna. I took an introductory
course with Lowery, who was passionate about freedom of the
press and the need for journalists to be responsible and honest. I


can't remember ever seeing him without printer's ink on his hands.
When I entered the School of Journalism, I was greeted by
Weimer. He interviewed all incoming students. He told me that he
was glad I was there and that he and other members of the staff
would monitor my progress. He said that if after one year he did not
think I could do an adequate job in journalism, he would suggest I
change my major. He said that if I persisted he would not recom-
mend me for a degree. I believe that this policy was known to the
media in Florida and perhaps beyond. I don't remember anyone
leaving with a degree in 1953 without a job.
A lot of us already had a job, of course. Those of us in ROTC
received commissions in either the Army or the Air Force and were
obligated to serve at least two years on active duty. I accepted a
commission in the Army and served for 28 years. I do feel, howev-
er, that my education and training at UF did equip me with the
knowledge and skills needed to be a journalist. I took a course in
magazine writing with Jones. He told us we had to write three arti-
cles during the semester and that he would give an A to anyone who
sold one. I sold all three. I went by his office one day and told him
I thought that should be worth 12 class credits. He laughed and
showed me the door!
Although the only direct application of my degree was a two-
year stint writing speeches for a general, I always felt that the abil-
ity to put thoughts down on paper in a manner that others could
understand was an asset. I knew some officers, otherwise good
leaders, who had their careers cut short because they lacked this
ability.
I am most proud that I put together a recommendation for the
Medal of Honor for one of my soldiers who gave his life to save
other men in his unit. If you ever visit the Vietnam Wall in Wash-
ington, look for Larry G. Dahl in February 1971.

Walter Daniels is a retired Army colonel. He also worked as a
project manager for Computer Sciences Corporation (CSC). He
lives in St. Augustine.


Study abroad: CONT. FROM PAGE 16
advantage in the workforce later on by
having a well-rounded view of advertising
instead of thinking only about the market in
the United States," said Omiecinski, who
chose to take the class in Australia instead
of staying an extra semester at UF.
Students are often surprised by the differ-
ences in culture, even in countries without a
language barrier, Treise noted. She said living
and learning in a different country turns out
to be wonderful exposure for them.


"It's just a growing experience," Treise
said.
Advertising senior Chantele Martin,
who went to Italy with the program
last summer, said her fondest memory
is of a weekend trip she took to the Italian
Riviera. She stayed in Cinque Terre, a
chain of sleepy fishing villages on the
Mediterranean Sea, far removed from
the tourist throngs of the larger Italian
cities.


"We went to a real Italian pizza parlor
where we just sat outside and ... just kind of
hung out with the locals," she said.
Martin stayed an extra two weeks trav-
eling around Europe after the program
ended. She still meets regularly with her
roommates from the program to reminisce.
"Italian culture has taught me to take a
little time out of my day to breathe and slow
things down," she said. "Not everything has
to be a rush like it often is in America."


38 COMMUNICATOR SPRING 2007













Bagels, basketball and buildings


I 'll never forget sniffing out Bageland bagels at the
Fresh Food Company (also known as Broward
Dining).
Having frequented Bageland's near-campus location
since my freshman year (1985), I instantly recognized its
Atkins-banishing aroma. But since this olfactory sensation
occurred only days after Bageland closed that location
(while keeping open the one at Thornbrook Shopping Cen-
ter), I suspected my prankster mind might've been toying
with my naive nose.
Racing around the cafeteria's circular buffet line, I found


freshly baked bagels smiling at me from
a shelf by the cream cheese tub. I quick-
ly dug my teeth into a wheat bagel to let
my mouth settle the mind-nose dispute.
The verdict: The nose knows. I let out
a joyous laugh. Hallelujah! The Fresh
Food Company, God bless it, resurrected
Bageland in this part of town.
Put a member of the bread family in
my palms and I usually rush to a toaster.


But Bageland bagels are so crispy on the outside and chewy
on the inside that subjecting them to side burns is tanta-
mount to frying sashimi. I also bypassed the bagel cutter
because it takes away the joy of ripping the donut-like bread
with shaky (when my blood sugar drops) hands. I simply
moved to the butter tub and smothered that bagel with
enough oily dairy to cause a dietitian to twitch like the Pink
Panther's Chief Inspector Dreyfus.
My blood sugar steadily rising, I stepped around to the
Sweetwater stand, which offers four kinds of organic, local-
ly roasted coffees. Already too wound up for most people's
taste in the morning, I chose decaf. I know, that's like order-
ing Manischewitz at a French restaurant, but believe me,
you never want to see me caffeinated in the a.m. (some say
it ain't pretty in the p.m., either).
Sitting on a bar stool, I placed my steaming cup of faux
java and butter-bolstered bagels (by then, I had grabbed a sec-
ond) on a small table by the glass wall. Gazing down the hill
at the Broward Outdoor Recreation Complex, a memory
flashed in my brain: On a cold Sunday morning in the late
1980s, I played the UF Hillel rabbi on that court, before it
became a comprehensive complex complete with a bathroom-
equipped gatehouse, skate park and roller-hockey rink. Near-
ly triple my age at the time, limping on a bad knee and stifled
by a heavy sweatsuit, Gerald Friedman kicked my butt.


With every bite of the bagels, I saw Friedman nail anoth-
erjump shot; with every gulp ofthejoe, I pictured him steal-
ing another ball and going up for an easy layup.
Then I did what Billy Donovan advocates: I focused on
the now. I realized my breakfast represents the present, not the
past. It's part of a welcome new trend: the university introduc-
ing products from local businesses such as Bageland and
Sweetwater.
I hope to see this trend con-
tinue throughout campus in
coming years (how about a Bur-
rito Brothers


taco stand at
Reitz Union?).
It ties right in
with President
Bernie
Machen's
ongoing
efforts to


BOAZ DVIR, JM 1988


better connect
UF with the local community. (As part of that, the Office of
Human Resource Services relocated last month from its
multiple locations on campus to the former BellSouth build-
ing downtown.)
The local-products-on-campus trend also logically fol-
lows another that UF has quietly and effectively kept up for
years renovating existing buildings instead of tearing them
down and putting up new construction.
As a journalist, I've gotten into the habit of criticizing
authority. But I must give credit where it's due. This has
been an on-target long-term decision well implemented on a
consistent basis. The latest example is the old Women's
Gym, which recently reopened as the Kathryn Chicone
Ustler Hall, the country's only Women's Studies campus
building.
UF invested $4 million gutting the building, repairing it,
adding classrooms, installing new windows and creating a
garden up front.
I often pass the garden on my way to and from Weimer
Hall and plan to soon accept its open invitation to relax on
one of its new benches.
When I take a break there one day, with, I hope, a Bage-
land bagel and a Sweetwater coffee in my hands, I won't
feel nostalgic I'll look to the future and wonder what UF
might cook up next.


COMMUNICATOR SPRING 2007 39


Then I did what

Billy Donovan

advocates:

I focused on

the now.


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