Title: Florida college farmer
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00075980/00061
 Material Information
Title: Florida college farmer
Physical Description: v. : ill. ; 30cm.
Language: English
Publisher: s.n.
Place of Publication: Gainesville
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (Apr. 1930)-
Dates or Sequential Designation: Ceased in 1960?
Numbering Peculiarities: Suspended with v. 3, no. 5 (May 1932) and resumed with Dec. 1935 issue. Suspended with v. 9, no. 4 (may 1941) and resumed with New series v. 1 (summer 1948).
General Note: Published by Agricultural students at the University of Fla.
 Record Information
Bibliographic ID: UF00075980
Volume ID: VID00061
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01569450
lccn - 55047167

Full Text

the florida






See Story Page 3



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___ f

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the florida

college farmer

Volume 12, Number 1

November, 1960


The Danforth Fellowship ...... 1

Doug Oswald ............. 3

Professor of the Year .................. 4

Dr. Harold Mowry ........................ 5

Fall Convocation-1960 ..-- ........... 6


Editor L. T. Stem
Editorial Assistant .-....................--...-- Holly Hanshaw
Business Manager ... Harold B. Stephens
Advertising Manager Peggy Van Selus
Circulation Manager ... ..Horace Royals
Circulation Assistants .-..-..-....-....................-Dan Akins
Porter Pierce

Faculty Advisory Committee

Dr. Earl G. Rodgers, Dr. Ralph Eastwood
Prof. J. R. Greenman

COVER: The Old and New of Agriculture

publication from the College of Agriculture of the Univer-
sity of Florida. It is complied, edited, and distributed by
students of this college. It is the privilege of any ag stu-
dent to use this publication as a medium of expression. It
is the voice of the Florida Agricultural student.

Entered as second class mailing matter at the Post Office at
University Station, Gainesville, Florida, December 8, 1938,
under an Act of Congress of 1879. Thirty cents per copy, $1.25
a year. Published four times during the year: November, Janu-
ary, March, and May. Address all correspondence to Florida
College Farmer, Dan McCarty Hall, Gainesville, Florida.


School has started and again, along with classes, all
the extra-curricular activities are in full swing. With
work now being done on club meetings, Ag. Council,
and here in our own office, I am reminded of a pro-
fessor with whom I was talking recently. It was im-
pressed upon me that extra-curricular activities are
beneficial to a certain point, but we as students are
here first for our studies. Our grades are the most im-
portant, for they are the most lasting things that we
will carry with us. I wonder if a modification of this
might be more true. It seems to me that our grades
are the only way our college career can be judged,
but not a measure of how much knowledge we have
in our heads.
I suppose that everybody felt that he has gotten a
rotten deal as far as grades are concerned at least once
during his college career. When this happens one al-
ways feels he knew the material, but just didn't write
it down the way that it was wanted. The information
wanted was available, but was not graded because it
was not written down.
Whose fault is this? Is it ours, as students, or is it
the fault of the professors who present the material
to us? In this case, I will take the side of the profes-
sors, who have dedicated their lives to prepare and
present material we are here to learn. It seems to me
that it is our fault, because of our lack of interest.
With this lack of interest comes our lack of knowledge.
As one gets closer to graduation, the idea of grades
being the accomplishment of their college life be-
comes stronger and more evident to the student.
There has to be a way to judge the progress that we
make, and grades seem to be the only way. For this
reason we must look after these things, and make
every effort count toward the best possible grade. It
seems to me that the students who make the best
grades also gain the most knowledge, not only be-
cause of their studies, but because of their real desire
for learning.
This is the real measure of a man-a desire and
thirst for an education that he knows he needs, and
the willifigness to work for it. Grades are important,
all of us realize this, but the way these grades are ob-
tained are the most important to the individual.
Let's generate more interest, thereby gaining more
knowledge, and the end result will be better grades.
L. T. S.

Whatever else an American believes or
disbelieves about himself, he is absolutely
sure he has a sense of humor.

-E. B. White.

_ __

The Danforth Fellowship

-A Month of Opportunity

by N. P. Brooks

"To help students make decisions, to
enlarge their horizons, to broaden their
contacts and to render guidance and as-
sistance in the Four Fold way of Living."
That is the purpose of the Danforth sum-
mer fellowship. Every minute of an en-
tire month is planned to do that, and
Wouldn't it broaden your life to travel
across several states; meet, live, and dis-
cuss problems with outstanding agricul-
tural students from the United States,
Canada, and Hawaii, study the business
methods and principles of one of the
largest agricultural industries in America;
visit one of the best managed experimen-
tal farms in the country; tour the cities
of St. Louis and Chicago; and as a
clincher, listen to great leaders, philoso-
phers, and psychologist at Camp Mini-
wanca, Michigan? The Danforth Fellow-
ship offers these each year to an
outstanding agricultural junior at the
University of Florida. All expenses are
paid by the William H. Danforth

The first three days of the month of
our fellowship were spent at the 778
acre Purina Experimental Farm near
Gray Summit, Missouri. There we were
guided through the entire farm and heard
lectures on the feeding of beef cattle,
dairy cattle, sheep, swine, poultry, dogs,
rabbits and mink. We also observed their
good breeding, feeding, sanitation, and
management programs.
The next ten days were spent in St.
Louis touring the Ralston Purina plant
and attending classes on animal nutri-
tion, advertising, salesmanship, merchan-
dising, and personnel management. In
addition, inspection trips were made to
the Merchants Exchange, Gardner Ad-
vertising Agency, St. Louis Fruit Auction,
St. Louis Produce Company and the C &
S Marketing Company. The group also
saw three St. Louis Cardinal baseball
games, two operas, the Art Museum, the
St. Louis Zoo, the Thomas Jefferson Me-
morial, the Barnes Hospital and Washing-
ton University Medical Center.
The remainder of the Fellowship was
spent at Camp Miniwanca with the win-
ners of the freshman Fellowships. This
camp is owned and operated by the
American Youth Foundation. The Foun-
dation, which Mr. Danforth helped
found, is a non-profit non-denominational
Christian organization. The camp is lo-
cated on the shores of Lake Michigan in

the heart of the famed "sand dune" coun-
try. The area is heavily wooded and the
buildings on the grounds are built of
lumber hewn from the native timber.
The purpose of the camp is physical,
social, mental, and religious development.
We enjoyed classes in balanced four-
fold living, philosophy, religion, and oth-
er things relating to a man's well de-
veloped life. What I considered one of
the better classes was one titled "Life's
Essentials." It was one in which we had
a different business man talk to us each
day on the things that he felt had en-
abled him to make a success of his life,
and the main things on which he had
built his life. The speakers included such
well known men as the president of Kro-
ger and Company, the president of Stand-
ard Packaging, and the Dean of the
Purdue College of Agriculture. Inter-
twined with this intellectual stimulation
was the active competition of athletic
sports. Each afternoon was devoted to a
different sports activity.
This was an interesting, educational
and inspirational experience which all of
us on this year's fellowship will long
remember. I would like to encourage
anyone who is eligible to inquire about
this once in a lifetime opportunity and
to meet Mr. Danforth's challenge of "I
dare you to stand tall, think tall, smile
tall, and live tall."

(Left to Right) W. E. Ellis, Chairman

of the Board; Douglas H. Oswald, Farm Representative & Vice President; James G. Richardson, President.



"Come to work around eight in the
morning, and when you are finished, you
can go home." These were the words
of the President of the Commercial Bank
and Trust Company of Ocala, Mr. W. E.
Ellis, as he hired his first Farm Repre-
sentative. Doug Oswald, the man to
whom he was speaking, said later, "I
didn't realize that I would never get
through. Sometimes farmers call me at
six in the morning, and as late as ten at
Prior to February 1, 1953, Mr. Ellis
had spoken to Mr. Colin Gunn, then
head of the State Soil Conservation
Service, concerning a man to fill the
position of farm representative for him.
Mr. Doug Oswald, then working for the
Soil Conservation Service, was chosen
and on February 1, 1953, was appointed
the first farm representative to work for
a Florida bank.
Doug Oswald stepped into a position
in a bank where the president and the
board of directors were sold on the
future of agricultural loans. Mr. Ellis
believes that agriculture is the backbone
of the community. His philosophy is that
where financial aid is given to individual
farmers, the general prosperity of the en-
tire community is improved, and, in
turn, the bank will grow with the pros-
perity of its people.
The Commercial Bank and Trust
Company has long had the policy of
making agricultural loans. During the
cattle boom of the late forties and early
fifties it made loans in 18 counties. In
this connection it is interesting to note
that the bank has never lost a penny on

a cattle loan. Less than $200.00 a year
of all agricultural loans have been un-
Mr. Oswald's principal efforts have
been toward promoting agricultural im-
provements. When he started work in the
bank, the total resources of the bank
were approximately $9,346,00. As of
June 1, 1960 they had increased to
almost $17,000,000. As far as farm
loans are concerned, in February of
1953, the amount invested was in the
neighborhood of $700,000. On June 1,
1960, the total amount invested in farm
loans was $1,950,000. One can plainly
see that Mr. Oswald has helped progress
with his presence and efforts to increase
the welfare of farmers in his com-
Agriculture has become so extensive
in this area that the bank now must take
care of customers in its immediate area
first. Money is set aside exclusively for
use in all agricultural enterprises, but 50
ti 60 per cent of the loans are on beef
cattle. Most remaining loans are used for
real estate, farm machinery, horses, and
dairy operations. Loans generally are on
a relatively short time basis, seldom
going over six or seven years in length.
Doug Oswald's duties at the Com-
mercial Bank and Trust Company are
many and varied. One of his most im-
portant duties is that of assistant trust
officer of the bank to manage the affairs
and estates of farmers. When a farmer
to 60 per cent of the loans are on beef
wald must see that someone looks after
the livestock. He must arrange to have
crops sprayed, fertilized, cultivated, and

harvested. Profits from the farm in-
curred while under the management of
the bank, minus a reasonable fee, go
into trust for their heirs of the estate.
As mentioned before, Commercial
Bank and Trust Company makes all
kinds of agricultural loans. When a
rancher, for instance, wants a loan, he
drops by the bank and talks to Doug. If
Doug knows him and is familiar with
his ranch, he can make the loan without
ever going into the field. Otherwise he
goes out to the ranch and looks over the
operation. He believes a rancher can
better explain what he wants when on
his own property because he can actually
demonstrate where and how he wishes
to make improvements.
Once a month, in accordance with the
bank's policy of service to its customers,
Mr. Oswald edits a farmer's newsletter.
This newsletter is concerned with such
matters as what crops and grasses
should be planted, fertilized, or mowed
during that month.
It is part of Mr. Oswald's duties to
work with agricultural promotion. One
of his most outstanding achievements in
this line is the Ocala Bull Sale. The idea
originally was given to Doug five years
ago and he has continued to work zeal-
ously on the project, carrying it on to
success. The purpose of this bull sale is
to make available, top grade proven bulls
of all breeds to buyers in Florida.
Breeders from all over the Southeast
send their best bulls to this sale. When
animals are brought in they first must
pass an inspection by a board of experts
(Continued on Page 10)



To be elected by Alpha Zeta "Pro-
fessor of the Year" in the College of
Agriculture is an outstanding honor, and
the man selected for the school year of
1959-60 was Dr. H. B. Clark.
Dr. Clark came to the University of
Florida, and the College of Agriculture
in the summer of 1956 for a temporary
assignment. In February of 1958 he
came back to teach, on a permanent
basis, as professor of agriculture eco-
Dr. Clark has been active with several
organizations including Ag. Council and
the Ag. Economics Club, and is very
close to the students whom he teaches
and with whom he works. He is devoted
to the profession of teaching, and likes
to spend his time helping students with
problems, personal and academic. He is
an advisor to the graduate students in
his department, showing his interest in
watching his students develop.
In 1937, Dr. Clark received his B.A.
Degree in Economics and International
Trade from Berea College, Berea,
Kentucky, and in 1938-1939 he taught
English and International Relations at
the International Peoples College in Elsi-
nore, Denmark. In 1942, Dr. Clark
finished his course work for his Master's

Degree from the University of Chicago,
and for the period of 1942-1945 served
in the United States Navy in the Mediter-
ranean, North Africa and Italy. Dr.
Clark was commissioned an ensign and
earned the rank of lieutenant commander
while on active duty, and is now a com-
mander in the active naval reserve. In
1947 Dr. Clark became a staff member
in the Agricultural Economics Depart-
ment of the University of Kentucky, and
received his Ph.D. degree there in 1950.
In 1954, he became an associate pro-
fessor and served in that capacity until
he and his family came to Florida in
As all his students agree, Dr. Clark is
a man held in high esteem, and has
contributed a great deal to the curricu-
lum of his department and to the
College of Agriculture. When Dr. Clark
is not in class or in his office, he can
usually be found in the library. He feels
he must keep up with happenings and
events, and for this reason, his presence
in the library is a source of inspiration
to many. He is a very energetic person,
gets up early, and goes to bed late. This
indicates his day is not long enough to
complete all the things that he would
like to do.

Dr. Clark's family life is also im-
portant to him. He has a lovely wife and
four fine children. His oldest son, Harold
Jr., is a freshman at Florida State Uni-
versity and is out for the freshman
basketball team. Polly, his eldest daugh-
ter, is a senior at P. K. Yonge, and is
a majorette. To complete his family are
a set of twins, Jon and Joy.
Dr. Clark is a member of the Farm
Bureau, and a member of the American
Association of University Professors. He
is also a member of the First Presby-
terian Church, where he teaches a
Sunday school class. His hobbies include
basketball, in which he was All-Confer-
ence at Berea, Kentucky; swimming and
golf. Also, he likes to work in his yard,
puttter around his home, and watch foot-
ball games.
Alpha Zeta selects the "Professor of
the Year" on the basis of his superior
teaching ability, his contribution to his
division of agriculture, his interest in
students and student activities, and his
pleasing personality and popularity with
his students. Dr. Clark has fulfilled all
of these requirements and certainly de-
serves the honor of "Professor of the
Year" that his students have given him
for 1959-1960.



In July of 1951, the late Dr. Harold
Mowry, who had recently retired as Di-
rector of the Experiment Stations of the
University of Florida, went to Costa
Rica at the request of the Office of For-
eign Agricultural Relations of the United
States Department of Agriculture to as-
sist the Ministry of Agriculture with its
Dr. Mowry realized that a program of
his own would fail to accomplish what
he wished to do. For one whole year,
while seemingly doing nothing, he was
working hard to gain the confidence of
all of members of the research depart-
ments of the Ministry of Agriculture. He
sat at a small desk in the Agronomy De-
partment with everyone else in a large
and poorly lit room and no task was too

small nor question too unimportant for
him. At the same time he was striving
to assist the various members of the re-
search departments to get their jobs done,
he was also observing the way crops were
being grown and managed through the
In his trips to the field, Dr. Mowry
noticed telltale leaf patterns particularly
on coffee trees which seemed similar to
those he had seen in Florida on citrus
and tung trees. This substantiated his be-
lief that the coffee also was suffering
from minor element deficiencies.
A special section of Coffee (which be-
came a Project of Servicio Tecnico In-
teramericano de Cooperacion Agricola)
was set up within the Agronomy Depart-
ment of the Ministry of Agriculture. To

complement the work which was organ-
ized under this section, the Chemical
Laboratory of the Ministry of Agricul-
ture, began to spend more time on mak-
ing soil and leaf analyses of samples sent
in by the Coffee Section.
Dr. Hopp, statistician with USDA, set
up the statistical plans for what was
called "Extension Testing on Farms." He
also helped to plan the test plots for the
various projected experiments. Dr. A.
F. Camp, former head of Florida Citrus
Experiment Station, after visiting some
of the more important areas with Dr.
Mowry, made suggestions as to the best
way of tackling the fertility problems and
of determining what fertilizers were
needed and in what amounts.
(Continued on Page 10)

Fall Convocation 1960

by Sam Snedaker

Senator Ed. H. Price

State Senator Ed H. Price, Jr., in his
address to the students and faculty of
the College of Agriculture, stated that
agriculture is the basis of Florida's econ-
omy and likewise is the State's greatest
The entire state is dependent upon agri-
culture and the people connected with it.
And despite the tremendous growth of
business and industry coupled with ad-
vanced technology and mechanization,
agriculture is as important or even more
important today than ever before. These
were some of the key points of the
speech "Let's Blast Off With Agri-
culture" given October 14, 1960, in Dan
McCarty Auditorium during the second
annual Fall Agricultural Convocation.
The Senator from Florida's Thirty-
Sixth Congressional District named a few
of the leaders in Florida business, educa-
tion and government who were trained
early in their life in things agricultural.
Some of those mentioned were the late
Dan McCarty, J. P. Harley, Jr., Dr. J.
Wayne Reitz, Doyle Carlton, Jr., J. J.
Parish, Doyle Conner, and U. S. Senator
Spessard Holland. These few examples
readily revealed what an important part
agriculture has played in the develop-
ment and progress of our state. Yet even
with this tremendous impact, agricul-
ture must still continue to be "sold" to

business men, students, legislators, and
the general public.
Senator Price stated that the current
retail value of Florida agricultural prod-
ucts is over $2 billion a year, thus plac-
ing it in the number one position in the
state's economy. Agriculture has grown
so large that today special attention is
being given it in many areas. An ap-
parent example are the banks that have
realized this and now have agricultural
departments within their organizations.
Senator Price has been active in agri-
culture. In past years, he has been a
general manager of a 400-acre commer-
cial flower farm, manager of the Florida
Gladiolus Growers' Association, and is
now Executive Vice-President of Tropi-
cana Products, Inc. The Senator also is
a member of several business organiza-
tions such as the American Trade As-
sociation Executives, American Institute
of Management and the National As-
sociation of Manufactures.
Senator Price was introduced by Dean
Marvin A. Brooker following the invoc-
ation by the Rev. Fred T. Laughon, Jr.,
Pastor of the First Baptist Church of
Harold Stephens, student agricultural
council president, recognized several of
the outstanding groups and individuals
within the College of Agriculture. Mrs.

Barbara Denslow was presented as the
senior with the highest scholastic aver-
age. Dr. Ray L. Shirley was recognized
as recipient of the Sigma Xi Research
Award. Dr. H. B. Clark was acknowl-
edged for his recognition by Alpha Zeta
the Professor of the year of 1959-1960.
The annual Agricultural Council Scholar-
ship Award was presented to the Poul-
try Science Club for its achievement in
having the highest average of any club
within the college, a gratifying 3.05. The
American Society of Agronomy placed
second with a 2.93, and Block and
Bridle third with a 2.85. The Convoca-
tion ended with the alma mater led by
Rick Allen, past 4-H Council state presi-
This convocation was the third in a
series of convocations sponsored by the
Student Agricultural Council, designed
with the idea of bringing students and
faculty closer together in agriculture.
The convocation committee includes
Sam Snedaker, chairman; Don Serdyn-
ski, publicity; and Horace Royals, re-
freshments. The faculty members on the
committee are: Prof. J. R. Greenman,
Agricultural Economics, and Dr. J. N.
Joiner, Horticulture. The entire commit-
tee was assisted by Dr. E. G. Rodgers,
Agronomy, who has served on the com-
mittee in the past.

By Benard Lester
Professor N. R. Mehrhof, head of the
Poultry Department, was honored this
summer when he was named a Fellow in
the Poultry Science Association. This is
particularly meritous as there have only
been 68 such awards presented by the
association since its origin in 1908.
The Poultry Science Association is
composed of persons who are "engaged
in scientific, educational, and related
phases of the Poultry Industry and who
have made definite contributions to its
The Fellow award is limited to five
per cent of the total membership with
no more than five persons being selected
in any one year.
Professor Mehrhof has been associ-
ated with Florida's poultry industry
since 1924. He has been head of the de-
partment of Poultry Husbandry since
1935. He was graduated from Rutgers
University in 1921 and worked as Ex-
tension poultryman at Clemson College
from 1921 to 1924 he was assistant pro-
fessor at Rutgers University. He re-
ceived the Master of Agriculture degree
from North Carolina State in 1925 by
In 1924 he was appointed Extension
poultryman at the University of Florida.
In 1935 he was made head of the Poul-
try Division of the Animal Husbandry
Department. In 1949 a Department of
Poultry Husbandry was established and
Professor Mehrhof was designated as
head of the new department. In addition
to serving as department head, he has
continued direction of poultry extension,
research and teaching.
During the 35 years "Prof" has been
connected with the University of Florida,
his contributions to Florida's poultry in-
dustry have been numerous. He has au-
thored Extension and Experiment Sta-
tion bulletins, has had published articles
in many leading poultry magazines, and
has contributed scientific articles to Poul-
try Science. He was primarily responsible
for the establishment of the Florida Na-
tional Egg Laying Test at Chipley, Flori-
da, the Florida Poultry and Egg Council
and the Florida Poultry Institute. In
1938 he was Florida Chairman of the
World's Poultry Congress held in Cleve-
land, Ohio.
His field of teaching has been primar-
ily that of management. Students that
have come under his influence have gone
out to become department heads, Exten-
sion poultrymen, managers of feed or-
ganizations, hatchery managers, and suc-
cessful operators of commercial poultry
(Continued on Page 9)

67 years of work

67 years of work

to assure you success
Since 1893, W&T has been working
to help Florida growers achieve
success. A continuing program of
research, field testing and grower
service keeps Ideal Fertilizers and
FASCO Pesticides abreast of
science's newest, proven advances.
So, when you complete your
training and enter Florida's great
S field of agriculture, you'll find
science's best at your service under
the Ideal and FASCO labels.

Plants in Jacksonville, Tampa, Cottondale, Port Everglades


Milton Sanders (left), Local Rancher, and Douglas H. Oswald look over Mr. Sanders' cattle
operation. See Story on page 3.


Dr. J. Wayne Reitz, president of the
University of Florida, told 2,000 mem-
bers of the National Association of Coun-
ty Agricultural Agents last month in Mi-
ami that the one sure element in society
today is change itself.
He suggested that the nation's agricul-
tural agents and extension service person-
nel "To Face The Challenge Of The
Sixties" must continue to move forward
as leaders in farm management and in
adult education during the years ahead.
"Changes in the composition of our
clientele, the scope and diversity of in-
terests of our clientele, and the average
level of their educational awareness will
probably be greater in the next 20 years
than during the 100 years prior to World
War II," Dr. Reitz told the assembled
"The challenge you face is one of pro-
viding leadership and recognizing your
inadequacies in non-agricultural sectors
while at the same time you are sensitive
to the needs of your constituents."
Reviewing the past 10 years, Dr. Reitz
referred to the "maelstrom of change"
which had caught every segment of the
American society. He said that no seg-
ment had been more profoundly affected
than the farm family and, in turn, the
agricultural industry.
"During the past decade," he con-
tinued, "we have witnessed dramatic
changes stemming from new develop-
ments in science and technology." We
had only recently emerged from the in-
dustrial revolution into the scientific
revolution. But new discoveries have
come so rapidly that what is new today
is made obsolete by a discovery of
He told the agents that part of the con-
tinuing adjustment to change must be
to "broaden the horizons on the public
we serve."
He cited the Land Grant universities
of each state as instruments in this broad-
er horizon of adult education.
"If adult education programs of the
Land Grant universities are to serve the
needs of those we serve, we must expect
continued dramatic change; we must pre-
pare for that change both in substantive
fields and in the administrative and or-
ganizational structure."
"We must guide that change toward
desirable goals," the president said.
He pointed out that the Land Grant
university may not lag either in ideas
or in structure." "Such a lag," he said,
"would cause a loss in our position of
ridership, and probably it would not be

Concluding, he commended extension
workers, generally, for doing an out-
standing job currently in relating at coun-
ty levels their program to the change
challenge. And he indicated that each of
the states must seek and find its indivi-
dual solution to the needs of the future
adult education program, adjusting pres-
ent programs and organization structures
to meet the dynamic challenge of the

Atlanta, Ga.-Two livestock judging
teams from the University of Florida
won first and second places in the South-
eastern Intercollegiate Livestock Judging
Contest at Atlanta last week. Teams
from North Carolina, South Carolina,
Tennessee, Georgia and Florida com-
In the teams' second competition of
the season, Austin Tilton, San Mateo,
and Dick Barber, Ocala, tied for top
honors in the five-state event. Tilton and
Barber each scored 899 of a possible
1,000 points, according to D. L. Wake-
man, assistant animal husbandman with
the Agricultural Experiment Station and
team coach.
Members of Florida's first place team
were Austin Tilton; Dick Barber; Jerrett
Kenyon and Bill Nelson, Ocala; and
Wayne Wade, Webster.
Second place team members were
Lloyd Register, Macclenny; George
Brady, Ocala; Terry Courneya, Gaines-
ville; Kayo Wells, Arcadia; and Gary
Crevasse, Tampa; Register placed fifth
in overall judging.
The first place team took first in cattle
and hogs and third in sheep judging. The
second team won second place in cattle
and hog judging.

President Reitz Speaks To

National County Agents

Mowry Gave

Much to Florida

and Costa Rica

(The following is a reprint from the Miami Her-
ald, Sunday, Nov. 23, 1958)

outstanding person of renown, while
chance so often heaps a multitude of hon-
ors upon one who ill deserves them.
There's no better illustration of this
than in the death last week at the Uni-
versity of Florida Teaching Hospital in
Gainesville of Dr. Harold Mowry.
Few have contributed more to Florida
than Mowry. But the chances are that
you never heard of him, especially if
you came to Florida within the last dec-
He was director of the University of
Florida Agricultural Experiment Station
at the time of his retirement in 1950.
Then he went down to Costa Rica
where for the next seven years he served
as chief adviser to the minister of agri-
A native of Valley Falls, Kansas,
Mowry came to Florida in 1916. He
was associated with Florida Agriculture
for the next 34 years.
Mowry's greatest contribution was in
plant nutrition. He discovered that appli-
cations of zinc to the foliage of mineral
deficient plants improved their growth.
He was an authority on tropical fruits
and on the ornamental plants of Florida.
He was author or co-author of 13 bulle-
tins published by the Agricultural Experi-
ment Station.
He showed growers how to produce
more coffee through the use of mineral
sprays on foliage, and gave advice about
soils and farm improvements.
While visiting Costa Rica five years
ago, Mowry told this reporter that al-
though it might be claimed that he was
helping that country, it was his wish to
remain in the background.
"I do no research and make no per-
sonal demonstrations myself," he said.
"I merely make suggestions to the young-
er men, and they go out and do the re-
search and make the demonstrations.
They get the credit. That's the way it
should be."
"Many years ago when I first began to
do research, I received suggestions from
the older and more experienced men
above me. But when my experiments
were successful, I got the credit.


"That's mighty encouraging to a young
fellow. And it's especially important in
Costa Rica, where research is just get-
ting underway."
Mowry made a great many friends in
Costa Rica. He could have won the title
of "the most loved Gringo." His atti-
tude, his willingness to submerge his own
personality while urging others on to suc-
cess, set an example for other citizens of
the United States who must work with
the people of other countries.
Costa Rica awarded him medal of
merit upon his departure.
Last year the Florida Fruit and Vege-
table Association gave him the associa-
tion's distinguished service award for his
contributions to Florida Agriculture.

(Continued from page 7)
He is a member of Poultry Science
Association, World's Poultry Science As-
sociation, American Poultry Association,
Epsilon Sigma Phi, Gamma Sigma Delta,
Alpha Zeta and Sigma Xi fraternities.
Professor Mehrhof is a member and
elder of the First Presbyterian Church,
and member of Kiwanis and the Gaines-
Chamber of Commerce.



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By the time this movement took hold,
Dr. Mowry was transferred to work with
the International Cooperation Adminis-
tration which, together with the Ministry
of Agriculture, sponsored the Servicio
"STICA". The Administration of ICA
and of STICA at that time was also very
much in favor of what was being done
and extra funds were provided, not only
to continue this work but to augment it.
The Coffee Section was placed under the
Administration of STICA where it had
more autonomy and greater freedom of
movement. Special training was pro-
vided for members of the Coffee Section
and technicians were brought to Costa
Rica under a special contract between
STICA and the University of Florida.
During this period, prices were boom-
ing. In Costa Rica, green coffee prices
went as high as $1.00 per pound. This
naturally stimulated a great deal of farm-
er interest and also provided farmers
with extra monies, which they felt they
could afford to spend on such recom-
mended fertilizers, fungicides and herbi-
Thus, within a very short time a great
many factors tended to work together to
assist in improving the coffee industry in
Costa Rica. With the assistance of the
Extension Service, 37 different farms in
the coffee producing areas of the coun-
try were selected as so called "demon-
stration testing" farms. It was felt that
farmers would be more prone to accept
results obtained on a neighbor's farm
than they would from a governmental
Fertilizer experiments, using both ma-
jor and minor elements in various com-
binations, were set up on most of the
farms. In addition, variety trials, herbi-
cide and fungicide screen tests, manage-
ment (spacing, shade versus no shade,
pruning, mulching) experiments, and ir-
rigation studies were set up and con-
ducted. In each case, the supervision of
the experimental work was under the di-
rection of a member of the Coffee Proj-
In 1950, the national yields of coffee
were about 6 to 7 fanegas (a fanega is a
volume measure of ripe coffee which
corresponds to approximately 100-110
pounds of dry, processed coffee) per man-
zana (1.7 acres). Consequently, Costa
Rica was not a very important coffee pro-
ducing country from the standpoint of
world production. Total national produc-
tion was only about 400,000 bags. As a
result of the combination of the im-
proved factors, and with only a very
limited acreage planted to new coffee, the

production of this past year reached
1,000,000 bags. This was more than
twice as much as was produced in 1950.
Production per unit also rose, to 11 to
12 fanegas per manzana.
The Coffee Program is now well estab-
lished and working in many parts of the
country. It is recognized by farmers as
being a top quality project. The con-
sumption of chemical fertilizers, herbi-
cides, insecticides, and fungicides in
Costa Rica has increased many fold. At
least ten fertilizer companies have been
developed or expanded during the past
decade and are now operating with their
own extension services and demonstra-
tion plots throughout the country.
Factories for the production of agri-
cultural chemicals and fertilizer mixing
plants have been set up within the
country and supervision of quality and
formulation is carefully controlled.
This overall program helped to initiate
a revolution in agriculture in Costa Rica.
Men who know nothing about scientific
farming, now have a knowledge of some
of the finer points concerning fertilizers,
herbicides, varieties, and fungicides, and
can put their knowledge into practical ap-
The picture was one of coordination
and cooperative effort coupled with a
fortunate environment. But the key to
this picture is that someone was on the
spot to take advantage of all of these
favorable factors. Dr. Mowry served as
a catalyst, a lens through which was fo-
cused all the various factors available to
one concentrated effort on increasing cof-
fee production. The one point to be
noted at all times, however, is that this
was not Dr. Mowry's project. This was
the project of Costa Rica technicians and
they were the ones who were making it
work. He had faith in their ability and
gave them the backing and confidence to
do the job. Dr. Mowry was sent to Costa
Rica to offer technical assistance and for
this reason the program went to comple-
tion. It probably would not have if it had
been set up as Mowry's own project.
This is an outstanding example of how
a program of technical assistance really
took hold. Everyone who was associated
with any part deserves credit but it is
significant that four different men paid
high tribute to the key position or role
of Dr. Mowry in the development of this
program when he left Costa Rica in the
fall of 1957. These four men were the
President of Costa Rica and the three
Ministers of Agriculture who were in of-
fice during the six-year period that Dr.
Mowry served in Costa Rica.

DR. MOWRY ....
(Continued from Page 5)


(Continued from Page 3)

animals are screened out that do not
meet the high standards required for en-
try. This sale has been one major factor
in the improvement of Florida beef and
cattle and therefore is responsible for a
certain increase of income to the state.
In conjunction with Doug's work with
the Bank, he assists several statewide and
community civic organizations. He is
secretary-treasurer of the Florida Associ-
ation of Soil Conservation District Super-
visors and for the past five years has
been a member of the board of super-
visors of the Marion County Soil Conser-
vation District. He is a director of the
Marion County Cattleman's Association
and assists the Farm Bureau in every
way possible. He is past chairman of the
agricultural committee of the Marion
County Chamber of Commerce, and is
Vice President of the Kiwanis Club. Next
year, he will serve as its President. He
does a considerable amount of FFA
work, and has spoken at individual
chapter banquets. In this same vein, he
conducts classes on farm finance for the
graduating classes of the agricultural de-
partments of several high schools where
FFA chapters are located. He also as-
sists with the meetings of some agricul-
tural institutes at the University of Flori-
da, and is chairman of the Farm Com-
mittee of the Florida Banker's Associ-
Mr. Oswald spends three mornings a
week in the bank, the rest of the time he
spends in the field. He tries to visit all
the people that he serves and assists
them in every way possible. The people
that he serves look up to Doug with re-
spect and not with the thought that "here
he comes trying to collect some more
money." This has been, and will con-
tinue to be, Doug's most important char-
acteristic. Doug has been a friend to the
people that he serves, and for this reason
he has been successful in serving them.
Two years after his appointment at the
Bank, Oswald earned a new title. Along
with the job of farm representative, he
was made assistant vice president. Two
years later, he was appointed vice presi-
The fair-haired young man who was
graduated from the University of Florida
in February, 1949, has come a long way.
Being a modest person, he takes very
little credit for himself. He will continue
to serve, in his own quiet way the peo-
ple in his area to the best of his knowl-
edge and ability and to increase and im-
prove the agriculture in his own com-
munity and state.


The Dairy Science Club conducted a
field trip to the Jacksonville area October
22. This trip was presided over by club
president, Dick McCreanor and Faculty
advisor, Dr. Sidney Marshall. First on the
itinerary was the Holly Hill Dairy Farm,
owned and operated by Mr. & Mrs. Wal-
ter Welkener. After a brief explanation
of the farm's operation, Mr. Welkener
took the club on a tour of the milking
and processing facilities. We also saw
Mr. Welkener's pasture program and his
sideline of raising black angus cattle. Up-
on leaving the Holly Hill dairy, we also
saw the Foremost Dairy Plant. Here we
were escorted on a tour by a former
classmate, Mr. Garland Rush. We were
shown the new milk processing room as
well as plans for the elaborate ice cream
room .The plant is the biggest in the
South and furnishes ice cream for all of
Florida and Southern Georgia. This was
a very successful field trip and enjoyed
by all in attendance.

Mr. Water Welkener (left) has been named
the outstanding dairyman in Florida and elected
to an honorary lifetime membership in the Uni-
versity of Florida Dairy Science Club. Richard
McCreanor, president of the club presents the
membership to Mr. Welkener.

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