Title: Florida college farmer
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00075980/00040
 Material Information
Title: Florida college farmer
Physical Description: v. : ill. ; 30cm.
Language: English
Publisher: s.n.
Place of Publication: Gainesville
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (Apr. 1930)-
Dates or Sequential Designation: Ceased in 1960?
Numbering Peculiarities: Suspended with v. 3, no. 5 (May 1932) and resumed with Dec. 1935 issue. Suspended with v. 9, no. 4 (may 1941) and resumed with New series v. 1 (summer 1948).
General Note: Published by Agricultural students at the University of Fla.
 Record Information
Bibliographic ID: UF00075980
Volume ID: VID00040
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01569450
lccn - 55047167

Full Text

ThA c F i.d

TER 1954





a man hangs out his Shingle...

Thousands of them started that way .. with
a hole in the wall and a slab of cedar, hung over
the canopied boardwalk.
They were men of every sort, in businesses of
every sort. And most of them had some things
in common, like vision, initiative, and faith in
the future.
But each that lasted had still an extra quality
in common with the other-an acute conscious-
ness of the responsibilities he assumed when he
went into business.
He knew that the day he "hung out his shingle"
he did more than announce a new venture-he
announced his willingness to plight his future


with his community and with his neighbors ..
to live with them, to work with them, and to
serve them.
Now the signs have changed some. But though
neon has supplanted the cedar slab and the
modern store front has replaced the canopied
boardwalk, the philosophy of the successful re-
mains the same.
It's the philosophy that admits to the re-
sponsibilities assumed when a man "hangs out
his shingle"-the responsibilities to his neigh-
bors, to his community, and to his country.
It's the philosophy to which the John Deere
dealer subscribes.


Moline Illinois





May We Send You Complete Analysis, Samples,
Feeding Charts and Quotations on Beef Cattle Feeds

Range "Cow Boys"
(Cattle Pellets)
Grain Base

Calf Starter

Calf Creep Feed

32% Beef Steer

Manufactured By


The Florida College For me-

Volume 6, Number 2

Winter, 1954

Lehman B. Fletcher................................Editor

George Montague Edwards................ Managing Editor
Ralph Voss. .............................. Associate Editor
Anne Cawthon
Julian Webb
Jackson Brownlee .................. .... Editorial Assistants

Julian W ebb .....................................Poultry
Joe Friedheim........................Animal Husbandry
Morgan Laffitte..........................Ag. Engineering
Bob Gayvert ............................. Ag. Economics
Ed Saunders.................................. Agronomy
Darwin Bennett. ............................ Ag. Education
Wallace Laird...................................Forestry
Paul Zopf .................................... Horticulure

Courtney Stephens ...................... Business Manager

Tommy Rowand ...................... Circulation Manager
Marianne Sommers,
Ppmov TWan-rt r.;nltinn A cr;.dnt.

From the Editor's Desk


IF TIMrI folk could only realize the potentiality that is im-
planted in each one of us-sinelv! These folk have aspira-
tions, the urve to do. But. ;nvariablv, they are deprecatory.
ever disparaging of self. They fall back uoon the plaint:
"I am just one man" or "one woman." "What can I do?"
What was Florence Nightingale but one woman? Yet
her work led straight to the Red Cross! How far would
be the humane processes of healing the wounded and
sorrowful all over the world today had this English nurse
sat down and bemoaned the fact that she was "just one
There w-s a wife whose husband had to leave home for
an indefinite period, leaving his son in his wife's care
"I will take his father's place," she said. And she read to
him of the achievements of the great men of his time and
stirred his ambition. She implanted in him the highest
ideals of Christianity. For years she did this; "just a home-
body." She produced Robert E. Lee.
We do not deem to get it into our heads that the great
works of the world always begin with one person. Emerson
put a sermon in a dozen words: "A great institution is but
the lengthened shadow of a single man." A man disgusted
with committees thus expressed a large truth: "The ideal
committee consists of three, with two of the members ill."
Every institution that has contributed to American progress
has been built upon the initiative and enthusiasm of an
We have become obsessed in this country with the idea
that we cannot work alone: only in organization. Look a



with their delightful appointments, and unexcelled service, provide University students
with the essential facilities for the entertainment of friends and visitors.
Arrange to Meet Your Friends at the




Gainesville, Florida

Telephone 5321

See our student drivers on Campus 606 W. University Ave.

Chapter 50...

in the story of

The Gulf Fertilizer Company

and dependable service

Yes, for 50 years, The Gulf Fertilizer Company has devoted its energies to providing
growers and farmers with the dependable, friendly service and products that
bring best income.

From Gulf's Field Representatives, who are highly trained technicians, through the
manufacture and distribution of Gulf Brand Fertilizers and Pesticides, everything is
keyed to Florida soils and crop needs. That's why more farmers are turning to
Gulf they know the results are there!


WINTER, 1954


On left, Dr. Jamison observes tomato plant bed on European vegetable farm. Picture on right shows European method
of grading and packing citrus for market. These pictures were made during Dr. Jamison's European tour.

European Problems in Marketing

Fruits and Vegetables Described

Extension Horticulturist

FRESH FRUIT and vegetables are expen-
sive for the average worker in most
European countries, not because the pro-
duce is so high-priced but because the
average worker receives very low wages.
Thus this relatively high produce means
that the per capital consumption is de-
cidedly lower than in the United States.
Not only is fresh produce high in price,
but canned fruits and vegetables are even
higher in price and consequently are little
We in the United States can be quite
thankful that, for the present, at least,
we are producing and merchandizing
fruits and vegetables that can be afforded
by most workers. There are a number
of reasons for the difference but prob-
ably the most important one is the small-
scale production units that exist in
Europe. A big vegetable farm is one of
six or seven acres, a good-sized orchard
of apples, pears, peaches or citrus will
seldom be over to acres in size, and most
are less than one-half this size. Each of
these production units support a family
with an adequate to good living-that is,
a good house, clothes and food-but there
is no car, tractor, refrigerator, or was'-ng
machine. The farm is operated usually
by the family. Power farm equipment
would be of little value except that it
might reduce the number of hours of
work required; it would not increase the
total output or reduce the cost of pro-
These small-scale units affect produc-

tion in many ways. We expected to see
small production units, but we thought
the culture of the crop would be excel-
lent. This is not true. Farmers in general
have either not had the advantage of a
good extension system or, where a good
extension system is available, it is not
backed by the proper type of research
facilities to furnish up-to-the-minute in-
formation. Europeans who have visited
the United States during the past several
years marvel, not alone at our Extension
methods or our research laboratories, but
at the close liason that exists between the
grower and these other organizations.
When I use the term "Extension" and
"research", I am thinking of the many
private and industrial organizations, as
well as those public organizations sup-
ported by County, State or Federal
The average grower needs additional
information on varieties, fertilizers, in-
secticides, fungicides and many other
production problems. The needs are
so varied and great that it is difficult
even to single out a good example. But
apples produced espalier or cordon or
headed 8 to 10 feet high is common
practice and I could find no evidence
of its economy.
After the produce leaves the farm,
marketing costs are in line with ours if
you measure them in percent return to
the farm. But the system certainly lacks
the fine organization that exists in
America. There is no such thing as grades
or standards, nor is there a good market
news system. The produce is nicely
packed and they have gone far in the art

of "presentation". This has been a neces-
sity. With no grades or standards, the
buyer wishes to see each individual fruit
or vegetable he buys. Thus, in most in-
stances, the produce is packed in single
layer crates or plateaus with each single
orange or peach or tomato exposed to
view. No lid is placed on the container.
These containers are shipped all over
Europe and the loss of produce by dump-
ing or stealing is exceedingly low. How-
ever, crates are high priced and this
method of using them appears quite in-
efficient. This is partially offset by the
fact that all crates are returnable. This
is some task. But each crate bears an
identification stamp, and it is ultimately
returned to the original shipping organi-
zation. In Holland returnable crates
were even used for export, particularly
to Germany. By using returnable crates
all German money is actually used in pur-
chasing fruits or vegetables and not for
buying expensive crates.
Selling by weight is the usual practice,
even at the wholesale level. This may
have its advantages at the retail level,
but it certainly has many disadvantages at
the wholesale level. Every package of
produce that passes through the whole-
sale market at Paris is weighed. A stand-
ard weight is given the container but the
buyer may bring the empty container and
demand a weight adjustment. Even in
export, weight is the determining factor,
if 28 or 32 lbs. is put in the crate, the
container is closed irrespective of whether
the space is wholly or only half utilized.
Sale by a standard unit package would
(Continued on page 22)





"PRETTY SOON even the scarecrows will
-be wearing skirts". And why not?
It's really not such a bad idea especially
when the farmer is a lady. It's true, there
aren't too many girls in agriculture yet,
but every day more and more are getting
interested. At any rate man's oldest and
most basic industry isn't his alone any-
more. The records in Dean Noble's of-
fice show that of the 2354 students that
graduated from the College of Agriculture
at the University of Florida since its
founding in 1910, 21 have been women.
Right now there are about fifteen girls
on the campus who are majoring or doing
graduate study in some field of agricul-
ture. That does not include freshmen
and sophomore girls planning to go into
agriculture who are still in University
One thing nearly all of us have in com-
mon, despite the field of agriculture or
the year of study we are in, is that ques-
tion; "Why?". "Why does a girl want to
major in agriculture." For a girl who was
brought up on a farm or who has had
some previous connection with agricul-
ture, it may be understandable, but for
someone like me it is unexplainable-to
most other people.
There are certain fields of agriculture

which a girl enters without planning to
do actual farming. Ruth Weller, for in-
stance, is a Bacteriology major who wants
to do cancer research. In high school
she was interested in the bacteria of dairy
products. This interest led her into her
major and preparation for cancer re-
Patricia Jennings, an Ornamental
Floriculture and Horticulture major, has
worked with a florist in Jacksonville and
is now working in the Science Library
on campus. She wants to get a degree
in Landscape Architecture to go along
with her agricultural training.
Elaine Richie would like to work in a
Pharmaceutical house. She started out in
Chemistry and majored in -Bacteriology.
I talked to Catherine Smith, a 4th year
Floriculture major who wants to manage
a florist shop after she graduates. She told
me some of her adventures trying to learn
to use an acetyline welding torch in Farm
Shop class. "All this", she said, "I had
to go through before I was allowed to
take a course in Flower Wiring."
Some of us actually want to have a
farm and work with plants and animals.
Farming will always mean hard work but
today more than ever it requires a sound
knowledge of scientific and economic


principals to be successful. I know of
three other girls besides myself who are
majoring in Animal Husbandry. Two of
them, Patsy Simmons and Shirley Geiger
are Freshmen, and one of them, Marianne
Sommers is a Senior. Marianne plans to
have her own ranch someday. After gradu-
ation she'll either go into the Waves for
a while or into Journalistic work con-
nected with Agriculture to raise the
money for her ranch. "Every since I
was knee high to a grasshopper," she told
me, "I have loved horses. What we really
need at the University is a good course
in Horse Husbandry."
Last summer I went to France with a
student exchange group known as the
"Experiment in International Living."
Because of my interest in Agriculture, I
was put on a large farm in the northern
wheat and sugar beet section of France.
The French family I stayed with were
fairly prosperous. They had American
tractors and an American jeep. There
(Continued on page 21)

WINTER, 1954




Developments in

Bulk Handling of Milk

Described by Wilkowske

W ITH CLOCKWORK regularity dairy cows
must be milked twice each day,
seven days a week, come rain or shine or
Florida hurricane. This has been going
on since ancient times and no doubt
will continue in the future atomic era
in the same old fashioned way. In addi-
tion to the regularity, dairy farming is
not an easy way to earn a living. It's a
lot of hard work. Perhaps that is one
reason why only the more industrious
people choose this way of making a
living. It is especially hard work in
those instances in which a single family
does most of the work on the dairy farm
without the benefit of hired help. On
larger dairy farms extra help can be hired
to share the work. By arranging suitable
work schedules, milkers, for example, can
be given some time off from the regular
twice-daily routine of milking, which no
doubt improves morale and lessens the
monotony of the work.
It is of utmost importance for all dairy-
men to do everything possible to take
the hard work out of dairy farming.
And, with the true American spirit of
productivity and the inventive genius of
an efficiency-loving nation, great ad-
vances have been made toward making
milk production easier. The introduc-
tion of the milking machine has taken
much of the drudgery out of a difficult
chore. The widespread use of milking
machines has demonstrated the desire and
need for work saving devices.
In recent years another milestone has
been passed on the road of progress. The
latest, which now appears to be the
greatest thing since the advent of milk-
ing machines, are the new developments
in the bulk system of handling milk,
which include the pipe line milkers, the
farm bulk tanks and milk tank trucks.
These three equipment developments,
which are closely related, all contribute
toward making the handling of milk an
easier job on the farm and in the plant.
When used either singly or jointly, they
help to eliminate some of the stoop,
squat and lift on the dairy farm. In
performing the milking it is still neces-
sary after careful cleaning to fasten the
teat cups to the cows in the stanchions,
but from then on milk production is a
process of "look, no hands!" In fact,
from cow to consumer, all the way

Dairy Technologist
Agricultural Experiment Station

through the entire system of production,
processing and distribution, the milk
need not even be exposed to the outside
air. The lifting and rolling of heavy
cans of milk which weigh over one
hundred pounds when full is completely
eliminated by this new milking pro-
From the cows the milk is drawn by
vacuum into stainless steel or glass pipe
lines permanently installed in the
stanchion barns or milking parlors.
These pipes are later cleaned in position
by circulation of washing and sanitizing
solutions without the necessity of taking
them down-another difficult job made
From the barn the milk is drawn
through the pipes into large refrigerated
tanks located in the milk house. The
"cold wall" tanks are self refrigerated
with sufficient capacity to cool the warm
milk without the need of surface or plate
coolers, eliminating the necessity of
washing or even purchasing them. In
fact, when new dairies are planned, cold
rooms and milk coolers are not needed
and the savings will somewhat offset the
cost of the farm bulk milk tank.
It is claimed that the use of pipe line
milkers and bulk milk coldwall farm
tanks usually will reduce the total labor
of milking and clean-up to about half of
what it was before adopting the new
system. In these days of high cost labor,
which is becoming more difficult to find,
this is a very significant saving. In addi-
tion to the work eliminated by not hav-
ing to handle the milk by hand, the
wash-up is easier since most of the equip-
ment is washed by circulation of cleaning
solutions. This wash-up period requires
about 30 to 45 minutes, which leaves the
dairyman free to do the few unfinished
chores around the barn and milk house.
The advantages of using the bulk farm
milk tanks include power saving, no can
lifting, easy sampling, less fat lost, less
milk spillage, and space saving. Over a
long period of time it is estimated to cost
only about one-half as much as the can
method of milk handling.

From the farm tank the milk is
pumped into stainless steel milk tank
trucks especially designed for this pur-
pose. Use of tank trucks eliminates the
necessity of even having milk cans
around which eliminates both the cost
and the hard work of handling. The
tank trucks reduce hauling costs by
eliminating the weight of the cans hauled
to and from the processing plant, thus
larger pay-loads can be hauled. Upon
delivery at the plant the milk again is
pumped directly to storage tanks,
eliminating the work of emptying each
can individually by hand and washing
and returning the cans. The handling
of cans, which may be entirely eliminated
by the adoption of this combined system
of producing and hauling milk, has re-
moved from dairying one of the most
tedious of all jobs-that of can-wrestling.
Men of small stature and women now
can easily perform any of the chores
around the dairy farm.
What about the quality of the milk?
Generally the quality of the milk is
better when produced and handled in
the bulk. There is less fat churning.
The milk usually is cooled more rapidly
and held at colder temperatures. Even
upon receipt at the plant the milk gen-
erally is cold enough to transfer to
storage tanks without further cooling.
Health officials are especially enthusiastic
about the bulk system of handling milk
for bacteria counts generally are lowered
when this system is put into practice.
Sanitarians are pleased to see the cans
eliminated since often the cans became
insanitary and difficult to clean. Since
the bulk system of milk handling is
simpler in design, it is easy to clean and
sanitize, resulting in more consistent sani-
tary production and fewer slip-ups in
bacteria counts. Florida has been one
of the leaders in adopting the bulk milk
system. As a result, the quality of
Florida-produced milk is of excellent
quality. This may be attributed to the
widespread use of the bulk milk system
which has greatly contributed to the
improvement of milk quality. Today
Florida is not only known for its liquid
sunshine-orange juice-but also for its
liquid health-milk-produced in modern
barns from healthy cows by the latest up-
to-date labor saving systems.



Construction to

Start on New Ag

Engineering Bldg
rPHE CONTRACT for the much needed Agri-
cultural Engineering building has
been let to the firm of Kirkpatrick and
Pierson, contractors and builders, of
Gainesville. The plans were prepared
by Reynolds, Smith and Hills, architects
and engineers, of Jacksonville, after a
careful survey of the requirements of the
Department for adequate space for the
teaching, research and extension activi-
ties. The sum of $455,000 was provided
by the 1953 Legislature for this structure
which will house the entire activities of
the Department. The completion date
is September 15, 1954.
The building is to be located on Radio
Road in the south portion of the agri-
culture area and is to be 189 feet wide
and 190 feet deep. The office and class-
room portion of the structure will be two-
story, comprising fourteen offices, four
classrooms, two drafting rooms, confer-
ence room, graduate student rooms, li-
brary, storage and equipment rooms. This
portion of the building will provide.
io,ooo square feet of floor space.
All of the laboratories are on the
ground floor and occupy a space of 28,000
square feet. The following laboratories
are provided; Farm Motors, Farm Ma-
chinery, Farm Shop, Farm Structures, Soil
and Water Conservation, Drainage and
Irrigation, Rural Electrification, Dairy
Engineering and Crop Processing and two
large research laboratories.
This building with its equ'pmcnt will
provide the Department with one of the
most modern plants in the entire country
for agricultural engineering extension, re-
search and teaching. Agriculture of Flo--
ida can expect help on many agricultural
engineering problems which heretofore
l:ave not been tackled. The Agr'cu!tura'
En-ineer of tomorrow will be much
better equipped for his profession due
to improved facilities of the Department.

Herdsmen s

Course Planned
LECTURES AND demonstrations designed to
help both purebred and commercial cat-
tlemen learn how to manage their herds
better will feature the Third Annual
Herdsmen's Short Course at the Univer-
sity of Florida April 8-10.
Dr. T. J. Cunha, head of the Depart-
ment of Animal Husbandry and Nutri-
tion which is sponsoring the course in
co-operation with breed associations, re-

ports that 39 instructors will appear on
the two and a half day program, includ-
ing 11 from out of state.
"All phases of beef cattle production
will be discussed," he reports, "includ-
ing feeding, breeding, management,
disease, financing, grading, showing,
judging, etc. Some of the topics will deal
with purebred herds and others with
commercial herds. Question and answer
periods will be provided throughout the
The course will be held at the Uni-
versity Livestock Pavilion, located about
a mile from the campus on the Archer
Road, beginning at 9:oo a.m. on April 8.
All cattlemen-or others interested in
beef cattle-are invited to attend the
Short Course. Complete information will
be included in the April CATTLEMAN, or
can be obtained by writing Dr. Cunha.
Short course was started by the Florida
Aberdeen-Angus Association in 1951, and
turned over to the University the follow-
ing year. Associations co-sponsoring the
course this year include, in addition to
the Angus association, the following:
Eastern Brahman Association, Eastern
States Brangus Association, Florida Here-
ford Association, Florida Santa Gertrudis
Association and Florida Shorthorn As-
sociation. Field representatives from all
six breeds will appear on the program.
Prominent Florida breeders and herds-
men and University faculty men will
also appear on the program.

Turkey Shoot is

Well Attended

THE ANNUAL turkey shoot sponsored by
the Agricultural council and the
ROTC Rifle Team was held December
loth thru the 17th on the University
Rifle range.
Approximately 600 people attended
with visitors from Jacksonville and other
surrounding areas. Special divisions were
comprised of the Agricultural faculty, the
Heads of the various Departments, the
A-;'cultural Engineers, and a special
women's d:vs'on compcscd of the Uni-
versity secretaries.
Awards were won by Henry Burnett of
the Agricultural Engineers for the high-
est score, Art Duchanne of Poultry
Science, for selling the most tickets, and
to the Poultry Science Club for selling
the most tickets per active member.
The shooting range was supervised by
Sgt. Fisher of the Military Department,
wiile ticket sales and other arrangements
were handled by the Aki cultural Coun-
cil and the rifle team, with Morgan B.
Laffitte, Bill Duggar, and Bill Little at
the helm.
Proceeds from the shoot go to the
Council and the team for the furtherance
of activities in their respective fields.

Panel Discussion


In Life' Week
A PANEL discussion on "Religion in
Agricultural Life" was a feature
event in the religion emphasis week held
on campus during the week of February
14-19. Members of the panel included:
Miss Ruth Seabury, representing the Dan-
forth Foundation; Mr. Marshall O. Wat-
kins, Assistant Director of the Agricul-
tural Extension Service; the Reverend
Thaxton Springfield, Pastor of the Uni-
versity Methodist Church and John An-
des, recent graduate of the College of
Agriculture. Moderator for the panel
and group discussion was Bishop Hamil-
ton West, Diocese of Florida.
Miss Seabury, world traveler and coun-
selor, emphasized the need for missionar-
ies trained in scientific agriculture. She
pointed out that the countries in which
Communism is growing are those coun-
tries in which there is a lack of food.
the told of the great demand for a-r;cil-
tural missionaries and pointed out the
rewards of such work not in material
terms but rather in terms of service to
The importance of religion 'n the lives
of persons engaged in agricultural occupa-
tions was discussed by Mr. Watkins. He
stated his belief that those who work
with growing plants and animals seem
to be closer to God than people who are
not in such close contact with the work-
ings of nature.
John Andes contributed comments con-
cerning the importance of religion in the
life of a student. He urged students to
avail themselves of the opportunities to
participate in religious activities, promis-
ing rewards far greater than the effort ex-
Reverend Springfield re-emphasized the
need of food in a world where many peo-
ple are hungry. Following Miss Seabury,
he pointed out the responsibilities of agri-
cultural workers in expanding the pro-
duction and distribution of feed to in-
sure the triumph of democracy over com-
munism. He stated his belief that the
struggle today is not an ideological strug-
gle but a struggle for the necessities of
In summing up the program, Dr. J.
Wayne Reitz, provost for Agriculture,
strongly recommended that all students
attempt to include at least one elective
in religion during their college career.

cultural college in the United States in
1857, a study of the Twentieth Century
Fund points out. Maryland and Pennsyl-
vania followed in 1859.

WINTER, 1954

wwV _


Farmers Renew Agronomy Club 11 Negro Girls

HopeforSuccess Has Educational Win State 4-H

In Spring Season Projects Club Awards

SPRING ARRIVES officially this month-on
March 20-but already Florida is ex-
periencing the weather and other things
that are characteristic of this bright and
hopeful season of the year.
Citrus trees are coming into bloom,
land is being plowed and prepared for
spring crops, vegetables and fruits are be-
ing harvested, grass is "greening up,"
spring calves are showing up on the
range, and the whole state is lively with
production or the promise of production.
Florida's farmers are especially respon-
sive to the coming of the vernal season.
They live close to the soil and plants and
the weather, and, like the renewed growth
and flowering of plants, they take new
hope for success with their crops and
work when spring nears.
Even though they know from past ex-
perience that there are a few weeks be-
tween the ending of the winter and the
beginning of spring in which the weather
may turn off damagingly cold to flower-
ing or maturing crops, they renew their
hopes and cheerfully plan for the fu-
ture as soon as the weather warms up.
Before them lie possibilities for suc-
cessful crops and good markets and, also,
possibilities of trouble such as drought,
crop pests, and poor markets, but the
good farmer inevitably takes the cheerful
attitude, looks forward optimistically to
good crops and success.
Economic adjustments have been neces-
sary for many farmers during the past
year or so, and further adjustments may
be expected in the months to come. As
in the past, no one can say positively
what the markets will do in the future.
Economists familiar with past trends, sup-
plies, demands, prices, and other such
things have proven remarkably accurate
in forecasting market developments, but
they quickly admit that unexpected
events can alter such forecasts.
The outlook for most crops is encourag-
ing, although much will depend on pro-
duction, crop quality, consumer buying
power, and conditions here and abroad.
There will be problems for many farmers
to solve, perhaps setbacks that some will
have to overcome.
The good farmer, through experience,
knows these things, however, and, with
the coming of spring, he hopefully and
cheerfully goes about his important busi-
ness of producing good crops for himself
and the nation.

Who invented radio?
Adam! He took some spare parts and
made the first loudspeaker.

EDUCATION OF future farmers is the
theme of the project being conducted
this year by the Aeronomy Club of Col-
lege of Agriculture.
The club has prepared two educational
exhibits and one crop demonstration set
to be furnished county agents, 4-H in-
structors, vocational agriculture teachers,
and others interested in agricultural
youth instruction.
The two exhibits prepared by the club
include a crop seed collection containing
20 grass and 30 legume crop seeds in in-
dividual vials attractively labeled, and
30 labeled bottles containing the com-
mon plant food carriers of nitrogen, phos-
phorus. potash, lime, and minor elements
and fillers.
The crop demonstration offers 96
varieties of seed ready for planting.
It includes seed of 20 fall-planted
legumes and inoculants, 16 fall-planted
grasses and miscellaneous crops, and
other items that contribute to the effec-
tiveness of the exhibit.
Costs range from $4 to $1s, and the
exhibits are available to anyone from
the A4ronomy Club, Floyd Hall, Univer-
sity of Florida, Gainesville.

Sheehan is Assistant in
Ornamental Horticulture
ida residents is being expanded with the
appointment of Dr. Thomas J. Sheehan
as assistant ornamental horticulturist with
the University of Florida Agricultural
Extension Service.
He will assist Dr. E. W. McElwee and
Jasper Joiner in working with groups of
Florida people through county and home
demonstration agents.
A native of Brooklyn, Dr. Sheehan re-
ceived the BA degree from Dartmouth
and the MS and PhD degrees from Cor-
For the past 20 months he has been in
charge of floriculture research at the
Georgia Experiment Station.

FARMERS HAVE seldom come out of a war
period with smaller debts than when they
went into it, but the experience of Amer-
ican farmers during World War II was a
notable exception, says a new report of
the Twentieth Century Fund.

DROUGHTS IN the United States caused
more losses under the federal crop in-
surance program than any other single
hazard over the past five years.

LEVEN NEGRO 4-H club girls were an-
nounced as state winners in the Na-
tional Awards Program today by Miss
Anna Mae Sikes, state home demonstra-
tion agent with the Florida Agricultural
Extension Service.
The girls, whose work was directed by
negro home demonstration agent, turned
in top records for the year in canning,
clothing, farm and home safety, garden-
ing, health improvement, leadership,
home improvement, food preparation,
and frozen foods.
Elouise Allen scored highest in achieve-
ment. Geraldine Jackson and Bertha
Mae Williams were highest scorers in
clothing and dress revue, respectively.
All three girls live in Columbia County.
Evelyn Williams kept the best record
in farm and home safety, Susie Lee Smith
led in gardening, and Marlean Dickens
was highest in home improvement. Jack-
son is their home county.
Two Gadsden County girls, Christine
Lane and Thelma Moore, took highest
honors in leadership and food prepara-
tion, respectively. Thelma prepared 23
different vegetable dishes and served 176
people during the past year.
Lois Jones, of Volusia County, canned
Florida fruits and vegetables worth
$572.67 to win the top award in canning.
Many of the products she canned and
preserved she raised in her home garden
and family orchard.
Through her interest and work in food
preservation, Eura Maye Bevel, Madison
County winner of the frozen foods award,
provided her family with fresh vegetables
the year 'round.
By striving to improve her family's
health as well as her own, Ozella Cald-
well of Dade County turned in the prize
state record in health improvement.
U. S. Savings Bonds and Certificates
and a pen and pencil set are the awards
for the state winners.

THE "DUST BOWL" was created in part by
the insistent demand for wheat that ac-
companied World War I and that
brought into crop production millions of
acres better suited for grass and for live-
stock production. During the drought
of the 193o's these areas became desert
land, a report of the Twentieth Century
Fund points out.

She: "Stop."
He: "I won't."
She (sighing): "Well, at least I did my



This Issue



j33y fiv


THIS MONTH we are proud to salute Mr.
Woodrow W. Brown, Florida State
Boys 4-H Club Agent. We feel that his
deeds and merits should no longer go un-
heralded. The spark of life and individ-
uality given 4-H club work in recent
years should be directly associated with
the serious determined attitude in which
he has attacked the numerous problems
confronted him.
Since July i, 1950 when he was made
State Boys 4-H Agent, he has had no
time for the vacations or recreation that
he enjoyed in previous years. He took
this job in stride. The results were
There has been a steady growth in 4-H
membership to the tune of over 900 new
members in the past three years. He has
entirely revised the Boys 4-H Shortcourse
held at University of Florida. Leadership

and Citizenship have been the keynote
his entire shortcourse program. The at-
tendance has now reached nearly 400
boys. He has promoted leadership and
individuality in that the boys take more
active part in the activities and programs
than ever before.
In relationship to 4-H work, Mr. Brown
is most interested in leadership. It is
his theory that in developing this all im-
portant trait, all other traits will follow
in its footsteps. His pet future project is
the development of a 4-H Leadership
Training Camp. His summer camp pro-
gram has netted Florida one of the most
modern and complete 4-H camp systems
known in the country today. Here again
he stressed Leadership and Individuality.
The five camps in present operation are
ever increasing in physical size and scope
of activities.


The State Fair 4-H exhibit in Tampa
has improved tremendously, affording
the best media for advertisement. There
has been a marked increase in the num-
ber of state and national awards given in
recent years.
Florida is now in the national lime-
light concerning 4-H Club work. Brown
has had one national dairy judging team
that not only won first place in the na-
tion but a tour of Europe also.
More recently, Brown has stressed to
local leaders and county agents the im-
portance of a well developed democratic
County Council. Through this program
better representatives could be sent to
the state council, offering a more cen-
(Continued on page 19)


WINTER, 1954

Florida's State 4-H Club livestock judging contest winners from Marion County. From
left to right is Dave Baillie, County Agent, Marion County; Buddy Frazee; 7immyn
Moore; Billy Nelson; Bobby Estes; Edsel Rowan, Asst. County Agent, Marion County;
and Milton Plumb, Farm editor for the Tampa Tribune. These boys will compete
in the national 4-H judging contest in Chicago in .November. The trip will be
sponsored by the Tampa Tribune.


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Fertilizers, Insecticides
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Fla. 4-H Awards

Presented at

State Fair
FLORIDA 4-H Club boys and girls helped
bring the Florida State Fair to an end
as they gathered together in the grand-
stand to see the outstanding boys and
girls presented awards for their accom-
plishments during the year.
Among the happiest of the boys or girls
that received honors were four boys from
Marion county who won the State 4-H
Club livestock judging contest. They
are, Buddy Frazee, Jimmy Moore, Bobby
Estes and Billy Nelson. For winning
this contest they will be given a trip to
Chicago and the National Livestock Ex-
position in November, by the Tampa
Tribune. These boys were coached by
Edsel Rowan, Assistant County Af-rnt of
Marion County. This is the second con-
secutive year that a Marion county judg-
ing team has won the State Livestock
judging contest.
Other County teams that placed were-
Escambia second, Polk third, Dixie
fourth, Indian River fifth, Citrus sixth,
Sarasota tied for seventh and eighth and
Volusia and Highlands tied for ninth and
tenth place.
High scoring individuals in the scoring
contest were-Charles Keels of Sarasota
first, Sunny Howell of Po'k second,
Buddy Frazee of Marion, Jimmy Moore
of Marion and Jack Houle of Sarasota
tied for third place.
H. G. Clayton, director of Florida Agri-
cultural Extension Service presented
books-"Florida Under Five Flags" and
"Napoleon Boneparte Broward"-to Steve
Hudson of Alford and Ann Rykard of
Madison, state 4-H council presidents.
Freda Haas, of Live Oak, secretary for the
state girls 4-H club council, led the hun-
dreds of 4-H boys and girls in the Pledge
to the Nation's Flag and Clyde Crutch-
field of Marianna, reporter for the Boy's
State council, led the 4-H pledge. J. C.
Huskisson, Fair manager, welcomed the
4-H'ers to the fair and Steve Hudson, of
Alford, gave the address of response.
Forty 4-H Club boys and girls from
nearly every county in the state were
given awards for their achievements dur-
ing the year. They received these awards
because of possessing leadership, charac-
ter and showing outstanding accompl'sh-
ments in their 4-H work during the year.
During the program a group of girls
from the Florida State University's Col-
legiate 4-H Club entertained with a skit.
Ann Rykard, Madison, State. 4-H C'ub
council president, conducted the program.
During the 4-H club week end at the
Florida State Fair, the state council of-
ficers held an executive meeting, discuss-
ing ways to better 4-H Club work.



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The McCormick pasture renovator is another ex-
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and Divisions

National 4-H Club
Week to be Observed

FLORIDA'S 26,500 4-H Club boys and girls
have the full support of the Presi-
dent of the United States and the Chief
Executive of the State of Florida in their
observance of National 4-H Club Week,
March 6-14.
President Eisenhower, in an official
letter from the White House to the more
than two million boys and girls between
the ages of o1 and 21 who are members
of the 87,000 community 4-H Clubs, says:
"I am delighted to learn that your na-
tional theme for 1954 is 'Working To-
gether for World Understanding.'
"Working together has long been an
important feature of 4-H Club work. As
you learn new skills, as you test new
ideas, and as you find better ways of
applying science to agriculture and to
home economics, you are sharing exciting
and valuable experiences. Through these
experiences you are nurturing, I am sure,
not only a spirit of co-operation but also
a mature comprehension of American
agricultural problems and of the help
which markets abroad can provide in
meeting those problems. Such a spirit
and such comprehension will surely re-
sult in your contributing to the cause of
international amity.
"To all of you, I send my very best
wishes for another year of stimulating,
enjoyable work in the 4-H Clubs of
Acting Governor Charlie E. Johns has
officially proclaimed March 6-14 as 4-H
Club Week in Florida, calling upon all
Florida citizens to note with pride the
goals and achievements of the State's 4-H
Club boys and girls.

St. Augustine Grass
is Proved Superior
proved superior to other good pas-
ture grasses on peat and muck soils of this
section in 1953 grazing tests conducted
by the Everglades Experiment Station.
In alternate grazing tests at the Experi-
ment Station, Roselawn St. Augustine
produced an average per acre beef gain
for 16 days for each grazing period, as
of 1,ogo pounds and carried the animals
compared with the average gain of 760
pounds and carrying capacity of only 12
days for Pangola pasture.
Tests prior to last year's also have
shown Roselawn to be superior to other
grasses for grazing in this area.

ANY DAIRY COW that produces only
5,000 pounds of milk a year barely pays
her way and seldom makes more than a
very small profit for her owner, point out
U. S. Department of Agriculture dairy



Winners Named
Adams, Robert N., Manatee County
Agricultural Scholarship;
Bleech, David Merle, Kroger Scholar-
Brothers, Shelby Ladell, Lovetts Schol-
Brownlee, Jackson, Lovetts Scholar-
Caruthers, Adrian Fleming, Lovetts
Chavers, Hugh, Sears-Roebuck Scholar-
Collins, Charles R., Kroger Scholar-
Cravey, Mather J., Lovetts Scholarship;
Downing, Jimmie Ray, Sears-Roebuck
Edwards, George Burt, Lovetts Schol-
Fletcher, Lehman B., Lovetts Scholar-
Flipse, Joseph, Volusia County Agri-
cultural scholarship;
Freeman, Max James, Charlotte
County Agricultural Scholarship;
Gunter, William Dawson, Jr., Lovetts
Hopson, Hal C., Senate Bill 944
Hudson, John Stephen, Lovetts Schol-
LaGrone, Tonquin G., Senate Bill 944
Milton, William Andrew, III, Orange
County Agricultural Scholarship;
Morris, Robert Martin, Sears-Roebuck
Norris, Charles E., Sears-Roebuck
Pace, Joseph E., Davis Brothers Schol-
Riddick, Roy L., Florida Forestry As-
sociation Scholarship;
Rogers, Merril Matthew, Lovetts Schol-
Rountree, Hurley Ray, Jr., Pinellas
County Agricultural Scholarship;
Sargent, William A., Sears-Roebuck
Shuman, Roy E., Duval County Agri-
cultural Scholarship;
Smith, William Carlton, Lovetts Schol-
Taylor, Bobby L., Baker County Agri-
cultural Scholarship;
Thornhill, Paul M., Lovetts Scholar-
Vaughn, David, Senate Bill 944 Schol-
Walkinshaw, Charles H., Sears-Roe-
buck Scholarship;
Webb, Julian, Jr., Lovetts Scholarship.






Jackson Brownlee

FUTURE FARMER Day at the Florida State
Fair was once again a big success
with around 5000 people in attendance.
The grandstands enjoyed the beautiful
colors of red and white of our sister or-
ganization, to go with the blue and gold
of the FFA. The Future Homemakers
also shared part of program. Miss Mar-
celle Potter, State President of the FH4
and Elizabeth Carny National President
of the FHA from Punta Gorda, Florida,
gave short speeches about the FHA. Two
girls gave a pantomine of "I'm in Love
With a Boy of the FFA." The FHA part
of the program was enjoyed by everyone
and it is hoped that the FFA and the
FHA Day will continue to be shared w:th
them in the future.
Everyone was glad to see Honorable
Nathan Mayo, the Commissioner of Agri-
culture for the state of Florida, back with
us again. Mr. Mayo received the Honor-

ary State Farmer Degree in 1928 and he
said that he has proudly worn his State
Farmer Key since that time. He is the
oldest Honorary State Farmer of the State
of Florida and has never missed an FFA
Day at the Florida State Fair. We sin-
cerely hope that he will be back with us
for many more FFA Days. He presented
the dairy awards to the FFA boys who
showed animals at the Fair, with Bartow
Chapter receiving most of the awards.
Honorable Tom Bailey, Superintendent
of Public Instruction, gave the main ad-
dress. Honorary State Farmer Degrees
were given to Senator George Smathers,
Mr. Ben Griffin, President Florida Cattle-
man's Association, and Mr. Vivian
Gather. Afterwards Senator Smathers
made a few brief remarks to the audience.

Gene Mixon and his group of State
Officers, along with Mr. Wood and Mr.
Cox are certainly to be commended for
the fine success of this program.
During the last week at the State Fair it
seemed as though the Trenton Chapter
was really taking its share of the Beef
Cattle Awards. Frank Colson of the
Trenton Chapter won the Grand Cham-
pionship with his Hereford bull which
came from the Mill Iron Ranch in Texas
through the Sears Roebuck Improved
Breeding program. Frank received his
bull in October of 1952. The bull was
shown by Bill7 Colson, his brother. The
Reserve Champion Bull was won by the
Trenton Chapter. They also won the
Grand Champion and Reserve Champion
Hereford Females.



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Jacksonville, Florida

WINTER, 1954



Central Florida

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A new purebred Hereford herd was recently acquired by the University of Florida at
Gainesville through funds provided by the Southeastern Livestock Improvement
Foundation grant. Pictured above is Dr. J. F. Hentges of the Department of Animal
Husbandry, at the halter, and Dr. T. J. Cunha, chairman of the department, as they
pose with some of the new heifers.

University Acquires More Cows

For Registered Hereford Herd
For Registered Hereford Herd

D URING THE summer of 1953, the South-
eastern Livestock Improvement As-
sociation provided $7500 to the Depart-
ment of Animal Husbandry and Nutri-
tion of the University of Florida at
Gainesville which they have used to
purchase a registered Hereford bull and
13 registered Hereford heifers, according
to Dr. T. J. Cunha, head of the depart-
Cunha said that these animals will be
used as a nucleus to improve the Here-
ford herd at the University. The South-
eastern Livestock Improvement Associa-
tion is a non-profit corporation of busi-
nessmen in North Florida whose primary
interest in the introduction and develop-
ment of first class registered beef cattle in
Florida and the determination of the true
value of these beef cattle to the agricul-
ture of the state.
The bull which was purchased is two-
year-old GY Double Dandy Ist, who is
jointly owned with the Groves-Youse
Hereford Ranch, Miami, Oklahoma.
Cunha states that he is an outstanding
individual and should be of great help in
improving the University herd. He is
a grandson of Dandy Domino 9th, out of
a Hazford Rupert cow, and was shown
twice during 1953, standing second be-
hind the champion in a strong class of
18 senior yearlings at the Magic Empire
Livestock Show in Tulsa, Oklahoma, and

was champion Hereford bull at a Colum-
bus. Kansas, livestock show.
The University man reported that 14
yearling heifers and two bred two-year-old
heifers were purchased at the Mission
Hills Farm in Joplin, Missouri, and the
Charles Neblett, Jr., Hereford Ranch in
Stephenville, Texas. He says that these
two breeders have practiced rigid selec-
tions for milk production, weight for age,
and beef type and have developed out-
standing cow herds. Eight of the heifers
are sired by Neblett's grandson of WHR
1ioyal Triumph, Dukes Prince Larry.
He was first place junior yearling bull
at the Southwestern Livestock Exposition
at Fort Worth in 1951 and was the highest
selling bull in Texas in 1950. Two of
the heifers are by Neblett's old herd bull,
CN Star Topmate, who sired many cham-
pion pens of bulls and champion fat
steers at leading shows.
One of the yearling heifers is b7 the
Mission Hills senior herd sire, CA True
Molder M, who is a son of the 1946
American Royal grand champion, WHR
True Molder.
Both of the bred heifers were bred at
Mission Hills Farm, one of them being
a granddaughter of CA True Molder M
and the other a granddaughter of CA
Elation 33rd. They are bred to MHF
Baca Domino, a grandson of Baca R.
Domino 33rd and to CA True Molder M.


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These photographs were taken at the
Little International Livestock Show
sponsored by the Block and Bridle Club
of the University of Florida. Upper
panel shows girls in a riding exhibition.
Center panel shows the two "champions"
(based on showmanship and grooming)
in beef cattle division: Gene Bass, left,
champion, and Gene "Sonny" Griffin, re-
serve champion, both of Bartow. Lower
panel shows Jerry Cone of Belle Glade
receiving prize for top swine showman
from Tom Cannon, 7r., of Live Oak,
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WINTER, 1954

4-H Dairy Show

In Orlando Has

Record Entries
ONE HUNDRED and forty animals were
entered in the Seventh Annual
State 4-H Dairy Show at the Central
Florida Exposition in Orlando February
22-27( according to Clarence W. Reaves,
dairy specialist with the Florida Agricul-
tural Extension Service.
In number of animals exhibited and
in other events this year's show was
the largest since the annual event was
established seven years ago. Teams from
25 counties competed in the state 4-H
dairy judging contest held in conjunction
with the show and served as the elimina-
tion contest for the finals in June. The
four winners in the finals will represent
Florida in the National 4-H Dairy
Judging Contest in Waterloo, Iowa, early
in October.
The 140 animals exhibited in the
show included many of the best animals
that have been shown in eight district
4-H dairy shows during the past year.
In addition to the show, which in-
cluded individual and county group com-
petition, and the judging contest, there
were contests in fitting and showing
Awards in the various 1953 4-H dairy
programs were made at the 4-H dairy
banquet, provided by the Central Florida
Exposition, on Monday evening, February
An additional show barn and show
ring have been constructed by the Exposi-
tion for the expanding 4-H dairy show,
and these were used for the first time
this year.
Premiums for this year's show were
higher than ever before, with the total
amounting to $2,500, of which $2,000 was
provided by the Exposition and $500
by the State Department of Agriculture.


With over forty years experience specializing in vegetable, O CALA \ Led as
flower, and lawn grass and field crop seeds and growers' indicated
supplies for Florida we are best qualified to serve Florida SAvNF o .
Kilgore's new 1954 annual catalog now available. Send for your free copy PLANT CITY
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of vegetable crops in Florida. If interested in flowers, ask for a free copy AUC
of "Kilgore's Flower Guide for Florida." /I(n

General Offices and Mail Order Department MiA
Plant City, Florida

Woodrow Brown

(Continued from pageii)
tralized county and state council.
Woodrow Brown's Qualifications go
back to Escambia county where he was
(among other offices) president of Walnut
High School 4-H club. He was the re-
cipient of the Langly Bell medal as out-
standing 4-H boy in the county. He also
won numerous trips to camp and short
courses. It was a known fact around
Walnut High that as a baseball pitcher,
he threw a "wicked" curve. Woodrow
also made the first string basketball team.
He graduated from the University of
Florida with a B.S. degree in 1941. From
there he taught Vocational Agriculture
until 1943, when he became county agent
of Calhoun County and in 1945, County
agent in Leon County.
1946 was a big year for Woodrow in
many ways. But there are two events that
are outstanding. First, he was appointed
Assistant State Boys 4-H Club agent.
Secondly, it may be interesting to note
that while in Chipley, conducting a poul-
try show, he found that a very lovely
young lady was to assist him in scoring
judging cards. In fact, she was so lovely,
they were married shortly afterward.
We feel that the future of 4-H in Flor-
ida is in competent hands. Woodrow
Brown has gained the respect of his
superiors and the complete cooperation
of those who work with him. His serious-
ness and determination toward his work
has put 4-H on top. It has been said by
many who know him well that his face
only registers the good things in life. All
troubles and worry are concealed behind
a mask much like that of a poker player.
To sum up the picture we have tried to
paint of Woodrow Brown we offer one
quotation made by his wife, "4-H, why
it's a religion with him!"

Director Presents Appointments

FIVE APPOINTMENTS and transfers to state
and county staffs of the Florida Agri-
cultural Extension Service have been an-
nounced by Director H. G. Clayton.
Joining the state staff in Gainesville are
Lester W. Kalch and Harold L. More-
land, Jr. Mr. Kalch leaves the post of as-
sistant county agent in Alachua, while
Mr. Moreland is a recent graduate of the
University of Florida College of Aericul-
Jack T. McCown has been promoted

to county agent in Indian River County,
the late M. A. Boudet. Mr. McCown
has been assistant agent in Lake County
for the past two years.
Kenneth L. Durrance has been named
assistant county agent in Polk, and A. T.
Andrews has succeeded Mr. Kalch as
assistant agent in Alachua. Both are
graduates of the University of Florida
and Mr. Andrews has taught vocational
agriculture for the past two years.

Phone 6-1201

Phone L.D. 1

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bag. V-C Fertilizer flows
through your distributor
smoothly and evenly.



WINTER, 1954


no twig unsprayed

with the BEAN


You need complete control of your spraying operation to protect your citrus
crop. The John Bean Speed Sprayer gives you the results you need the
kind of results that count for more thorough coverage, lower material and
labor costs and faster, more efficient operation.
The Speed Sprayer is still years ahead of its time. Whatever spray method
you choose dilute or concentrate the Speed Sprayer insures its success.
The Speed Sprayer spray-fog displaces air throughout the trees to envelop
every leaf, twig and fruit with a protective coating of spray material. One
man the tractor driver is the complete spray crew.
Speed Sprayers are designed for heavy-duty operation. They
are being operated 24 hours a day, 7 days a week in some
groves. Despite such workhorse loads, service and mainte-
nance expense have been nominal. Registered trade mark

Ifn ,IH ifSend/for this hook-
f DIVISION OF FOOD ktfor more sinor.
SMACHINERY AND mati on the cost-

to Advertisers
Baird Hardware Co. ................15
Bean Sprayer ......................2o
Deere and Co. ...................... 2
Flint River M ills ................... 3
Florida Favorite Fertilizer ........... 17
Florida State Theater .............. 19
Gainesville Development Co. ........ 5
Gulf Fertilizer Co. .................. 5
International Harvester Co ........... 13
Jackson Grain Co. .................. 22
J. I. Case Co. ....................... 23
Johnson Brothers, Inc. .............. .
Kilgore Seed Co. ................. .18
Lyons Fertilizer Co. ................ 21
Mieche Spreader Works .............17
Naco Fertilizer Co. ................24
Respress Grimes Engraving .......... 22
Sun Lake Ranch ................... 20
Suni Citrus Products Co. ............
The Nitragen Co. ................. 18
Trueman Fertilizer Co. ............. 16
Virginia-Carolina Chemical Co. ...... 19
Walker Fertilizer Co. ............... 12
Wilson Toomer ................... 14
Winn Lovett ........................ 3
W. R. Aymes Co. .................. 16


--=--- ;7



Having trouble girls? This is just one of the many problems encountered by the
girls who are giving the "NEW LOOK TO AGRICULTURE".

New Look in Ag.
(Continued from page 7)
were some dairy cows, pigs and about
twelve big draft horses on the farm, but
the main crop was wheat.
The Nottelets and everyone else in
Chevresis-Monceau (population about
100) went out of their way to give me an
understanding of the principals and prob-
lems of farming in their region. The
farmers had organized a cooperative
which is the headquarters of the heavy
farm equipment. All the grain produced
in that section is marketed through this
The whole summer was a wonderful ex-
perience for me. I used it here as an
example of the kind of thing a girl in-
terested in Agriculture, in connection
with languages and International Rela-
tions, can do.
There is a "New Look" coming in Agri-
culture. All the girls I've mentioned are
a part of it, along with the others here
on campus that I didn't get to talk to,
like Flora Espinosa, Dolores Gerber,
Joanne Kreps, Betty Jeanne Lovett, Con-
stance Nicholas, Shirley Ann Rudler, Jean
Smith and Peggy Hoyt. And of course
this campus is just a part of what is go-
ing on all over the country.
MAKE SURE that the electric fence is not
a death trap, use an approved controller.

Be sure to call for your nearest Lyons representa-
tive and discuss your grove problems. He will be
L ET glad to help you plan your grove program.






For many years, season after season, the users of Lyons Fertilizers have been producing permium
crops of highest quality fruits and receiving higher profits. Now, more than ever, high quality
fruit will command high prices. Plan now to increase your own net sales next season. The price
of good fertilizer is small when it increases your net returns.


P. O. Box 310 Tampa, Florida


WINTER, 1954

The Jackson Grain Company was
organized in 1909 in Tampa by the
late Frank D. Jackson as a wholesale
distributing organization to serve the
growing agricultural needs of the state.
Products sold by the company at that
time consisted almost entirely of corn,
oats, wheat, flour and mill by-products
such as bran and shorts, cottonseed
meal, cottonseed hulls and hay. The
company prospered from the start and
within a few years moved to its present
location and built the first grain elevator
in the state of Florida.
In the early 1920's the poultry and
dairy industries began to assume some
importance in the state's economy and
the Jackson Grain Company adapted
itself to changing conditions and be-
came one of the largest distributors of
mixed dairy and poultry feeds in the
state. It sold the first mixed scratch
grains and the first "sweet-feed" ever
offered in Florida and it was the first
feed distributor to bring in to the state
a solid freight train of manufactured
In the early 1930's the Company
began manufacturing some feeds of
its own and by 1940 it was manufac-
turing and distributing a complete line
of poultry and dry feeds under its



now well known X-Cel brand. Grow-
ing rapidly with Florida the next 10
years the company found it necessary
by 1950 to build a modern "push but-
ton" feed mill to meet the ever-increas-
ing demand for its products.
During the same period the com-
pany organized a retail subsidiary known
as X-Cel Stores, Inc. and opened
branches in Tampa, Plant City, Winter
Haven and Orlando. The company also
began distributing fertilizer, seeds and
agricultural insecticides.
In 1952 the company extended its
activities to manufacturing agricultural
insecticides and fungicides in its own
plant so that it could better serve
growing Florida agricultural interests.
Today the Jackson Grain Company
has a well rounded organization staffed
with men competent to serve in the
various fields in which it operates. It
has its own chemical laboratory and a
poultry research farm where its prod-
ucts are checked scientifically.
After 44 years of service to the state,
changing its operation to meet chang-
ing conditions, the Jackson Grain Com-
pany is today a Florida-owned and
operated organization looking forward
each day for better ways to serve the
agricultural community of Florida.





Fruits & Vegetables

(Continued from page 6)
help ease the merchandizing of produce
and would probably make more efficient
use of the container.
A great deal of attention is given to
the "presentation"-that is to say, to
packing the container so that it will look
nice. Many of the packages are works of
art. Only little effort is given to develop-
ing or using methods of handling that
will prevent spoilage or deterioration
during the period of merchandizing. Pre-
cooling, top or body-icing, washing, wax-
ing, or color added is generally unknown.
Soft fruits and salad vegetables arrive at
the market in a condition that means
they must be used immediately and, even
then, much of the lettuce or escarole
plant is not usable.
Fruits and vegetables are utilized very
quickly after reaching the central market.
There is little or no refrigeration, either
in the store or home. The retail mer-
chant goes to the wholesale market early
in the morning with his bicycle, cart, or
he may hire a conveyance, buy his daily
supplies, take them to his retail shop and
dispose of them. This procedure is re-
peated at least six days each week. It
is easily understandable that this mer-
chant handles only green goods. In many
countries it is even specified that that is
all he can handle.

They do have beautiful fruits in
Europe-peaches, pears, plums, grapes,
apricots, strawberries, raspberries, fresh
figs, and vegetables in large variety in-
cluding artichokes, leeks, asparagus,
chicory and many we do not have. You
can buy high quality produce on all the
important markets. But the fact re-
mains that the system of production and
marketing has priced them out of range
for the average worker.
In viewing the industry you cannot
escape comparing it with our own. I am
thankful for our comparative lack of
trade barriers. I can eat grapes from
California, apples from Michigan, cran-
berries from Massachusetts and potatoes
from Idaho. I know that this produce is
being produced at the lowest possible
cost. That, when other areas can grow
it better or cheaper, I'll be able to get it
there. True, this system has provided
hardship for certain individuals. Florida,
in our life-time, has stopped producing
Boston type lettuce. Apple trees look
rather forlorn in parts of Missouri. Vege-
table greenhouses in the north no longer
have the importance they once had. But
the average American is eating more
fruits and vegetables of better quality
than he did before we learned the value
of large production units and developed
our modern methods of handling and
shipping fruits and vegetables.





The Landlolds Forth

Great PROMISE for Youth
Your pioneer forefathers who settled our eastern shores, who
followed lonely wilderness trails over the mountains and across
Sbleak western plains-all came with faith in a promise. Perhaps
it was the promise of freedom, or gold-of adventure, or land.
You who live on and love the land your forebears trod will like-
wise break new trails, turn rich new furrows, as you transform
old farms to those of the future. Along those trails you'll find
better ways of farming-more productive plants, with better ways
to make them grow-new strains of livestock, better by far than
your forebears dreamed. You'll find new tools with which to till
the soil, new machines to make planting and harvest both easy
(, ^- and fast. In the future, as in past, creations by Case will appear
A M.k*i dn as landmarks on the trail.

Quiet trickle of summer showers or rush of soil-stealing
water from the thaw of winter's snow-all take their toll
from our precious land. Today, with terraces, contours,
strips, with many a modern method, farmers fight to save
that soil. Designed to share in soil-saving is the Case
Breakaway Contour Plow. With pivotal action built into
the plow itself, it cuts even, full-w;dth furrows on contours
and strips, prevents front bottom from grabbing big bites
one time, thin slices another, as it winds along on curves.
Little chance of broken bottoms or bent frames with this
new Case plow-the Breakaway safety release lets it un-
couple from its fore-frame as it strikes an obstruction,
recouples by backing tractor. It is one of many Case con-
tributions toward saving the soil-part of your promise of
a bright future in farming. J. I. Case Co., Racine, Wis.



WINTER, 1954



*0 *

. .a well set table means much more than just a
meal which you may eat in a few minutes. Each
article of food represents years and years of work
to produce a more nourishing product at a reduced
cost to the consumer... varieties, proper fertilization,
insect control, floods and dry spells have all been
conquered by the men of agriculture in helping you
... to set a finer table.

... our 90 years of service to these men
of agriculture makes NACO proud that
much of this improvement has been made
with and through products of ...


your assurance of quality

Jacksonville..NACO FERTILIZER COMPANY ... For, Pierce



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