Group Title: Inventory of industrial advantages
Title: [Inventory of industrial advantages
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 Material Information
Title: Inventory of industrial advantages
Physical Description: 6 v. : ; 39 cm.
Language: English
Creator: Florida State Advertising Commission
Publisher: s.n.
Place of Publication: Tallahassee Fla
Publication Date: 1948-1949?]
General Note: Issued separately for Florida cities in cooperation with local chambers of commerce and varied agencies.
General Note: In loose-leaf binders.
 Record Information
Bibliographic ID: UF00075576
Volume ID: VID00238
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001689269
notis - AJA1305

Full Text



Orange County

Table of Contents


Part A---Natural Resources

1. Geography 2
2. Climate 2
3. Local Raw Materials 2

Part B---General Economy

1. Population 2
2. Labor 2
3. Retail Market 2
4. Manufacturing Industries 3
5. General Remarks on Economy 3

Part C---Government

1. Administration 3
2. Finances 3

Part D---Community Facilities

1. Available Data 4
2. Transportation Facilities 4
3. Power 4
4. Fuel 4
5. Sewage and Waste Disposal 4
6. Water Supply 5
7. Communications Facilities 5
8. Educational Facilities 5
9. Health Facilities 6
10. Recreational Facilities 6
11. Police Protection 6
12. Fire Protection 6
13. City Streets 6
14. Banking Facilities 6
15. Construction and Service Facilities 6
16. Retail Facilities 6
17. Wholesale Facilities 6
18. Housing Conditions 7
19. Hotels and Restaurants 7
20. Newspapers 7
21. Laundries and Dry Cleaners 7
22. Civic Organizations 7
23. Churches 7

Prepared By:

Winter Park, Florida


Revised: Tallahassee, Florida



* *


Part A---Natural Resources

1. Geography

Location: Winter Park is in Central Florida, adjoining Orlando. It is 14
miles east of Lake Apopka and 65 miles west of the Atlantic Ocean.

Chief topographical features: Flat to rolling with nine lakes inside the
city. Elevation, 90 feet above sea level.

2. Climate

(From U. S. Weather Bureau observations at Orlando, Florida.)

Annual January April July October

Normal temperature 71.9 60.7 71.1 81.9 74.0
Normal rainfall 52.35 2.45 2.55 8.55 4.61

Growing season: Usual date of last killing frost in spring, February 3; usual
date of first killing frost in fall, December 14. Average length of growing
season, 314 days.

3, Local Raw Materials

Timber: No timber is available in the immediate vicinity.

Minerals: Clay and peat are produced from small beds.

Agricultural products: Winter Park is in the center of the citrus section.

Part B---General Economy

1. Population

Est. 1949* 1945 14q 1935 192Q

County total 92,000 86,782 70,074 58,184 49,737
City total 8,000 5,586 4,715 4,837 3,686
Negroes in county --- 19,832 16,940 13,731 12,226
Negroes in city 1,800 1,551 -- 1,354 ---

Predominant nationalities: Native-born white, Negro.

*Estimate of Winter Park Chamber of Commerce.

2. Labor

Unions: Electrical workers of the Florida Power Corporation are members of
an A. F. of L. union.

Female employment: Approximately 12% of total employment is female. Approx-
imately 210 women are employed in manufacturing industries.

Approximate hourly wages: Unskilled white male, 800; unskilled Negro male,
650; unskilled white female, 650; unskilled Negro female, 500; skilled white
male, $1.40; skilled Negro male, $1.40; skilled white female, $1; skilled
Negro female, 750.

General: Some labor is available.

3. Retail Market

General: Winter Park serves as the retail trade center for Maitland, Golden
Rod, Oviedo and Altamonte Springs.

1948 Effective Buying Income per family in county, $3,987.*
1948 Estimated total retail sales in county, $119,139,000.*


3. Retail Market (cont'd)

1948 Estimated retail food store sales in county, $21,139,000.*
1948 Estimated retail general merchandise store sales in county, $16,658,000.*
1948 Estimated retail drug store sales in county, $3,930,000.*

*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.

4. Manufacturing Industries

General: Number of manufacturing establishments, 4.

Principal manufacturing industries: Albert D. Flint, Inc., steel buildings;
Littletree Company, cypress furniture; Holloway Concrete Products Company,
concrete products; Echols Bedding Company, mattresses, springs, beds; Turner's
Big Chair, cypress furniture.

5. General Remarks on Economy

Winter Park is primarily a residential community and winter resort. Many,
residents work in Orlando. Rollins College (600 students) supplements the
local retail market.

Part C---Government

1. Administration

Type: Commission-Manager.

Officials: Mayor, B. R. Coleman; Business Manager, A. N. Messenger; City
Attorney, Webber B. Haines.

Special departments: The city has an active building inspector, electrical
inspector, plumbing inspector, city engineer, park and recreation board,
planning board and street department.

Zoning: City has a zoning ordinance.

2. Finances

Current city tax rate: Operations, 5- mills; debt service; 3 mills.

Average city tax rate for last five years: Operations, 6 mills; debt service,
4 mills.

City basis of assessment: 100% of actual value.

Total assessed value of real property in city: $26,655,000.

City license tax on manufacturing plant: $20.

City utility tax: 10%. Sewer Rental Tax.

Other major city taxes: None.

Current county tax rate: Winter Park Sehool District, 30.60 mills.

Average county tax rate for last five years: Operations, 24 mills; debt
service, 2.5 mills.

Bonded debt: City, $1,400,000.

Other long-term obligations: None.


Part D---Community Facilities

1. Available Data

Maps: City street, trunk water main, trunk sewer, zoning and tax district
maps are available at city offices. Power distribution system map is
available at the Florida Power Corporation office.

2. Transportation Facilities

Railroad: Winter Park is on the main line of the Atlantic Coast Line Rail-
road which has six passenger and five freight trains daily, and the Seaboard
Air Line branch line, which has two freight trains daily. Pick-up and de-
livery for less than carload freight is available.

Express: Railway Express Agency, Inc., provides rail and air express service.
Free pick-up and delivery of express is available.

Highway: U. S. Highway 17-92 and State Highways 426 and 527 pass through
Winter Park. U. S. Highway 441 is adjacent to Winter Park.

Local bus service: None.

Intercity bus service: Orlando Transit Company has 15 minute bus service to
Orlando and Florida Greyhound Lines has 27 buses through Winter Park daily.

Intercity trucking facilities: Central Truck Lines provides statewide truck-
ing service. Jacksonville, Tampa, MIiami, Atlanta and Birmingham are the
principal cities that can be reached by an overnight truck haul.

Air: Orlando Municipal Airport is one mile from town. It has six 5,000 foot
runways. Hangar space is not available. The field is open to private planes.
Scheduled commercial air transportation is available. Commercial airlines
and number of daily planes --- Eastern Airlines, 14; National Airlines, 4.
Showalter Airport, a privately-operated field, has hangar capacity of 12
planes. Charter cross-country flights and air-ambulance service is available.

3. Power

Florida Power Corporation owns and operates the generating and distributing
systems. Copies of rate schedules can be obtained at the company's office.

4. Fuel

Coal: Coal is not used in this section.

Gas: Artificial gas, rated at 525 B.t.u. per cubic foot, is distributed by
the South Atlantic Gas Company. Copies of rate schedules can be obtained at
the company's office.

Bottled gas: Green's Fuel Gas Service and Vapo Gas Company distribute
liquified petroleum rated at 3,300 B.t.u. per cubic foot. Delivered cost
is 260 per gallon.

Other: Fuel oil and kerosene may be obtained from local distributors.
Delivered cost is 150 per gallon.

5. Sewage and Waste Disposal

Sewage: Separate storm and sanitary sewers are installed. Present system
covers approximately 70% of the city. Operation of system is financed by
assessment and service charge. Sewage is treated in Imhoff tanks. At
present, system is rated adequate to serve 5,000 population. City has an
ordinance on industrial waste disposal.

Garbage: Garbage is collected twice weekly in residential section and daily
in business district.



6. Water Supply

Operator: Florida Utilities Corporation.

Source: Deep wells. Present source is considered adequate for expansion.

Treatment: Chlorinated.

Consumption: 1,000,000 gallons per day.

Pumping capacity: 5,000,000 gallons per day.

Chemical analysis:

Turbidity, trace
Color, not determined
pH, 7.5
M. Alkilinity (CaC03) 148.0
Sodium Chloride (NaC1) 24.0
Total Hardness (CaCO3) 118.0
Free Carbon Dioxide (C02) 8.0
Silica (Si02) 10.3
Iron & Aluminum Oxides (R203) .6
Iron (Fe) calculated .42
Calcium (Ca) 51.5
Magnesium (Mg) 11.04
Chloride (Cl) 14.7
Sulphate (SO4) 7.28
Total solids 175.8
Loss on ignition 75.8

Rate: Copies of rate schedules can be obtained at the company's office.

7. Communications Facilities

Telephone service: Winter Park Telephone Company operates a dial exchange
serving 3,615 company-owned stations and 20 toll circuits.

Telegraph service: Western Union has office hours of 8 a.m. to 8 p.m. on
week-days and 9 to 11 a.m. and 4 to 6 p.m. on Sundays and holidays.

8. Educational Facilities
Elementary Junior High High


Number of schools 1 1 1
Present enrollment 550 275 182
Present capacity 450 250 200


Number of schools 1 1 0
Present enrollment 300 70 0
Present capacity 250 100 0

Vocational training for white students: No vocational training is given in
city schools but is available at County Vocational School in Orlando.

Vocational training for Negro students: None.

Colleges: Rollins College, 600 students.

Libraries: City Library, 13,000 volumes; Rollins College Library, 75,000

1 ., A


9. Health Facilities

City health department: Staff of one doctor and two nurses. Operates a
general clinic under county.

Hospitals: Orange General Hospital at Orlando, a 263-bed general hospital,
and Florida Sanitarium and Hospital, also in Orlando, with 175 beds, serve
the area.

10. Recreational Facilities

Public parks: City Park covers 3 acres.

Athletic fields: Shepherd Field, football, basketball and diamond ball.

Other: Tennis, golf, lake swimming, shuffleboard and croquet.

11. Police Protection

City: Force consists of six policemen. City has two police cars equipped
with two-way radio. Patrolmen are uniformed. Regular beats are maintained
at night. City jail is not approved for quartering Federal prisoners. No
protection is furnished outside city limits.

12. Fire Protection

City: Number of firemen, three full-time and 21 volunteer firemen. City
has three engines. No fire protection is available outside city limits.

Insurance rating: SEAU, Class 2; NBFU, Class 7.

13. City Streets

Mileage: Total, 64.1 miles; paved, 48.3 miles; clay, 5.5 miles; other, 10.3.

General: Brick and asphalt are the principal types of pavement used. Fifty
percent of the streets are curbed and all paved streets have sidewalks.
About 50 percent of the streets should be rebuilt or extensively repaired
during the next five years.

14. Banking Facilities

Name Total Resources

Florida Bank and Trust Company $6,669,689.82
Winter Park Federal Savings and Loan Association 1,470,304.15

15. Construction and Service Facilities

Type and number: General contractors, 8; architects, 4; land surveyors, 1;
general machine shops, 2; machine repair facilities, 2; foundries, 0; auto-
motive repair facilities, 5; consulting engineers, 1.

16. Retail Facilities

Type and number: Dry goods stores, 3; department stores, 0; grocery stores,
12; drug stores, 4.

Parking: City has parking meters.

Vacant stores: There were a few vacant stores in the business district at
the time of this survey.

17. Wholesale Facilities

General: Winter Park is not considered a wholesale distribution center for
the area. Commercial cold storage, commercial freezing facilities and public
warehousing facilities are available in Orlando.



17. Wholesale Facilities (cont'd)

Deficiencies: Storage warehouses are needed.

18. Housing Conditions

General: Area is in need of housing facilities.

19. Hotels and Restaurants

Hotels: Number, 5; hotel rooms, 275.

Restaurants: Number, 12; seating capacity, 500.

20. Newspapers

Name TIp

Winter Park Herald Weekly
Winter Park Topics Weekly (during winter)

21. Laundries and Dry Cleaners



Commercial laundries: Number, 1 self-service.

Commercial dry cleaners: Number, 4

22. Civic Organizations

Chamber of Commerce H. W. Showalter, Jr., President
Kiwanis Club V. L. Richards, President
Rotary Club Mano Stukey, President
Lions Club Carl Buchanan, President
Woman's Club Mrs. Herbert Halverstadt, President
University Club Bertram D. Scott, President
Pilot Club Miss Harriett Baird, President
American Legion Sumner M. Sanborn, Post Commander.

23. Churches

Denominations: Congregational Christian, Methodist, Baptist, Roman Catholic,
Church of the Bretheren, and Episcopal.


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