Table of Contents
Part A---Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Materials 2
Part B---General Economy
1. Population 2
2. Labor 2
3. Retail Market 3
4. Manufacturing Industries 3
5. New Industries 3
6. General Remarks on Economy 3
1. Administration 3
2. Finances 3
Part D---Community Facilities
1. Available Data 4
2. Transportation Facilities 4
3. Power 4
4. Fuel 4
5. Sewage and Waste Disposal 4
6. Water Supply 5
7. Communications Facilities 5
8. Educational Facilities 5
9. Health Facilities 5
10. Recreational Facilities 5
11. Police Protection 5
12. Fire Protection 6
13. City Streets 6
14. Banking Facilities 6
15. Construction and Service Facilities 6
16. Retail Facilities 6
17. Wholesale Facilities 6
18. Housing Conditions 6
19. Hotels and Restaurants 6
20. Newspapers 6
21. Laundries and Dry Cleaners 6
22. Civic Organizations 7
23. Churches 7
CHAMBER OF COMMERCE
FLORIDA STATE ADVERTISING COMMISSION
Revised Tallahassee, Florida
Part A---Natural Resources
Location: Titusville is on the Upper East Coast of Florida, 46 miles south
of Daytona Beach and approximately 40 miles east of Orlando. It is on the
Indian River and only a short distance from the Atlantic Ocean.
Chief topographical features: Flat. City built on banks of Indian River.
Elevation, 14 feet above sea level.
(From U. S. Weather Bureau observations at Merritt Island, Florida, over a
Annual January April July October
Normal temperature 72.5 62.2 71.4 812.2 75.5
Normal rainfall 50.74 2.72 2.25 6.37 6.59
Growing season: During a 40-year period only 11 killing frosts in the
spring and six killing frosts in the fall were recorded by the U. S.
3. Local Raw Materials
Timber: Long-leaf and slash pine are available three miles from town.
Henry Goethee is the principal lumber producer.
Minerals: Sand and rock are produced in commercial quantities from pits six
miles from town. Indian River Shell Company is the principal producer.
Agricultural products: Citrus fruit, beef cattle, gladioli, cut flowers
Other: Salt water fish are produced in commercial quantities from the
river and the Atlantic Ocean.
Part B---General Economy
Est. 1949 1945 1940 935 1930
County total 21,000 19,339 16,142 14,554 13,282
City total 3,500 2,449 2,220 2,360 2,089
Negroes in county 5,750 5,559 5,256 4,600 4,199
Negroes in city 900 837 792 -
Predominant nationalities: Native-born white, Negro.
Unions: The International Brotherhood of Electrical Workers represents
the workers of the Florida Power and Light Company and the National Feder-
ation of Telegraph workers represents the employees of Southern Bell
Telephone and Telegraph Company. Very little union activity in this area.
Female employment: Approximately 15% of total employment is female.
Approximately 100 women are employed in manufacturing industries.
Approximate hourly wages: Unskilled white male, 900; unskilled Negro male,
75Q; unskilled white female; 750; unskilled Negro female, 500; skilled
white male, $1.40; skilled Negro male, $1.25; skilled white female, 90Q;
skilled Negro female, 754.
General: Plentiful supply of unskilled white and Negro labor is available
"except during citrus packing season.
3. Retail Market
General: Titusville serves as the retail trade center for north Brevard
County, Mims, Indian River City, Shiloh and Allenhurst.
1948 Effective Buying Income per family in county, $3,400.*
1948 Estimated total retail sales in county, $15,313,000.*
1948 Estimated retail food store sales in county, $4,213,000.*
1948 Estimated retail general merchandise store sales in county, $882,000.*
1948 Estimated retail drug store sales in county, $513,000.*
*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further
reproduction not licensed.
4. Manufacturing Industries
General: Number of manufacturing establishments, 7; total manufacturing
Principal manufacturing industries: Pinecastle Boat and Construction Co.,
boats; Goethee Sawmill, lumber; Engle Brothers, block plant; Indian River
Shell Company, sand and rock; Nevins Fruit Company, fruit packing; Morgan
Lumber Company, millwork; F. G. Clark, fruit packing; Scobie Barrel Factory.
5. New Industries
No new industries were established during the last year.
6. General Remarks on Economy
Titusville is the county seat of Brevard County. The winter tourist trade
contributes toward the economy of the community. Extensive citrus growing,
shipping and packing. Salt water fish are caught in large commercial
quantities and shipped from this area.
Officials: Mayor, N. V. Bryan; City Manager, C. A. Draa; City Attorney,
W. D. Wilson.
Special departments: The city has an active Park and Recreation Board,
Planning Board and street department.
Zoning: City has a zoning ordinance -in effect.
Current city tax rate: Operations, 12 mills; debt service, 15 mills.
Average city tax rate for last five years: Operations, 10 mills; debt
service, 13 mills.
City basis of assessment: 40% of actual value.
Total assessed value of real property in city: $1,614,000.
City license tax on manufacturing plant: $100.
City utility tax: 10%
Other major city taxes: Tax rate and occupational tax include all city
taxes except water taxes.
Current county tax rate: Operations, 37.15 mills; debt service, 5.55 mills.
2. Finances (cont'd)
Average county tax rate for last five years: Operations, 26 mills; debt
service, 4.5 mills.
Bonded debt: City, $1,100,000; county, $1,316,000.
Other long-term obligations: None.
Part D---Community Facilities
1. Available Data
Maps: City street, trunk water main and trunk sewer maps are available
at the city office.
2. Transportation Facilities
Railroad: Titusville is on the main line of the Florida East Coast
Railway, which has 18 passenger and 14 freight trains daily. Pick-up
and delivery for less than carload freight is available.
Express: Railway Express Agency, Inc., provides rail express service.
Direct air express is not available. Free pick-up and delivery for
express is available.
Highway: U. S. Highway 1 and State Highways 402 and 405 pass through
Local bus service: None.
Intercity bus service: Greyhound Lines has 30 buses daily through
Intercity truck service: Central Truck Lines serves all sections of Florida.
Miami, Jacksonville, and Tampa are the principal cities that may be reached
by an overnight truck haul.
Air transportation: Titusville-Cocoa Airport is 8 miles from city. It
has 2,400 square feet of hangar space and four 5,000 feet runways. The
field is open to private planes. Charter cross-country flights are avail-
able. Commercial air transportation is not available.
Florida Power and Light Company owns and operates the generating and
distributing systems. Copies of rate schedules are available at the
Coal: Coal is not used in this section.
Gas: Neither artificial nor natural gas is available.
Bottled gas: Indian River Gas Company distributes Green's fuel rated at
3,225 B.t.u. per cubic foot. Delivered cost is 300 per gallon.
Other: Number 1 and Number 2 fuel oils are distributed by major oil
companies. There is an unlimited quantity of wood available for fuel.
5. Sewage and Waste Disposal
Sewage: Storm sewers cover main part of town and sanitary sewers cover
greater part of town. Sewage is pumped into river. System is financed
Industrial waste disposal: No industries have large amounts of waste. City
does not have an ordinance on industrial wastes.
5. Sewage and Waste Disposal (cont'd)
Garbage: Garbage is collected twice weekly.
6. Water Supply
Treatment: Chlorination and Softening
Consumption: 300,000 gallons per day.
Pumping capacity: 500,000 gallons per day.
7. Communications Facilities
Telephone service: Southern Bell Telephone
a manual exchange.
Telegraph service: Western Union office.
8. Educational Facilities:
and Telegraph Company operates
Number of schools
Number of schools 1 0
Present enrollment 208
Present capacity 270
Vocational training for white students: Home economics,
and commercial subjects.
Vocational training for Negro students: Home economics.
Library: Operated by Woman's Club, open to the public.
9. Health Facilities
City health department: City has no health department.
County health department: Staff of one doctor and three
preventive medicine clinics.
10. Recreational Facilities
Public parks: None.
Athletic fields: Memorial Field, has football and baseball fields. New
$40,000 night lighted baseball field.
Others Moving picture theater, open every night, matinee Saturday and
Sunday. Fresh and salt water fishing within one mile of city. Atlantic
Ocean 12 miles from town. Seven hundred foot free fishing pier on Indian
River. Golf course, club house. Lighted shuffleboard courts.
11. Police Protection
City: Force consists of three policemen. City has one police car, without
radio equipment. Patrolmen are uniformed. Regular beats are maintained
11. Police Protection (cont'd)
County: Sheriff's office (Sheriff and 3 deputies) provides protection
outside city. County jail is approved for quartering Federal prisoners.
12. Fire Protection
City: Force consists of 1 full-time and 18 volunteer firemen. City has
three engines and one station.
Insurance rating: SEAU, Class 2; NBFU, Class 7.
County: City fire department answers calls outside city limits.
13. City Streets
Mileage: Total, 15 miles; paved, 11 miles; gravelled, 0.
General: Slag and asphalt are the principal types of pavement used.
Seventy percent of the streets are curbed and 50% have sidewalks. Approx-
imately 25% of the streets should be rebuilt or extensively repaired during
the next five years.
14. Banking Facilities
Citizen's Bank of Titusville, total resources, $2,602,095.85.
15. Construction and Service Facilities
Type and number: General contractors, 10; architects, 1; land surveyors, 2;
general machine shops, 0; machine repair facilities, 0; foundries, 0; auto-
motive repair facilities, 5; consulting engineers, 0.
16. Retail Facilities
Type and number: Dry goods stores, 5; department stores, 2; grocery stores,
7; drug stores, 3.
Parking: City has parking meters and no parking lots.
Vacant stores: There are no vacant stores in the business district.
17. Wholesale Facilities
General: Titusvillo is not considered the wholesale distribution center
for this area. Special markets are operated for the sale of citrus fruit.
Commercial freezing, commercial cold storage and public warehouses are not
available. There is one wholesale meat distributor.
18. Housing Conditions
General: Housing facilities are inadequate. Free city lots are available
to anyone who will build a home in Titusville.
19. Hotels and Restaurants
Hotels: Number, 4; rooms, 86.
Restaurants: Number, 5; seating capacity, 138.
Semi-weekly: The Titusville Star Advocate, circulation, 1,435.
21. Laundries and Dry Cleaners
Commercial laundries: Number, one.
Commercial dry cleaners: Number, 2.
22. Civic Organizations
Organization and name of president: Kiwanis, Ed Baggett; Lions, George
Holmes; Junior Chamber of Commerce, Max Brewer; Chamber of Commerce,
Gus Faulk; Woman's Club, Mrs. David Bruner; Rotary, Robert Hudson.
Denomination and number: White---Baptist, 1; Methodist, 1; Presbyterian,
1; Episcopal, 1; Catholic, 1; Narzarene, 1. Negro---Baptist, 1; Methodist,