INVENT ORY OF INDUSTRIAL AD VANT A E
Table of Contents
Part A--Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Materials 2
Part B---General Economy
1. Population 2
2. Labor 2
3. Retail Market 2
4. Manufacturing Industries 3
5. General Remarks on Economy 3
1. Administration 3
2. Finance 3
Part D---Community Facilities
1. Available Data 4
2. Transportation Facilities 4
3. Power 4
4. Fuels 4
5. Sewage and Waste Disposal 4
6. Water Supply 4
7. Communications Facilities 5
8. Educational Facilities 5
9. Health Facilities 5
10. Recreational Facilities 6
11. Police Protection 6
12. Fire Protection 6
13. City Streets 6
14. Banking Facilities 6
15. Construction and Service Facilities 6
16. Retail Facilities 6
17. Wholesale Facilities 6
18. Housing Conditions 7
19. Hotels and Restaurants 7
20. Newspapers 7
21. Laundries and Dry Cleaners 7
22. Civic Organizations 7
23. Churches 7
CHAMBER OF COMMERCE-
FLORIDA STATE ADVERTISING COMMISSION
Prepared: Tallahassee, Florida
Part A---Natural Resources
Location: Sebring is in South Florida, 91 miles southeast of Tampa, 93 miles
south of Orlando and 169 miles northwest of Miami.
Chief topographic features: Slightly rolling country. City situated on the
banks of Jackson and Dinner Lakes. Approximate elevation is 160 feet,
Annual January April July October
Normal temperature 73.0 63.2 74.2 81.5 75.3
Normal rainfall 52.22 2.22 2.37 2.18 4.04
Length of growing season: Usual date of last killing frost in spring,
February 15; usual date of first killing frost in fall, December 15. Year
round growing season except for most tender crops.
3. Local Raw Materials
Timber: Pulp wood and some saw timber for local consumption within a few
miles. Pollard Lumber Company employs from 8 to 10 persons.
Agricultural products: Citrus, pineapples, truck farming, cattle and flowers
are the principal agricultural products in Highlands County.
Other: An abundance of sport fishing and some commercial fishing for catfish
in fresh water lakes contribute to the economy of the county.
Part B---General Economy
1920 1940 1935 1930
County total 16,220 9,246 10,912 9,192
City total 7,278 3,155 3,194 2,912
Negroes in county 2,885 3,123 2,677
Negroes in city 1,107 -
Predominant nationalities: Native-born white, Negro.
Unions: No national unions are established in local industries.
Female employment: Approximately 40 to 60% of the total employment is female.
Approximate hourly wages: Unskilled white males, 650; unskilled Negro males,
650; unskilled white females, 600; unskilled Negro females, 600. Skilled
white males, $1 to $1.25; skilled Negro males, $1.
General: Labor market is very fluctuating, adequate at present with surplus
in all categories.
3. Retail Market
General: Sebring is the retail trade center for Highlands County and parts
of the surrounding counties.
3. Retail Market (cont.)
1949 Effective buying income per family in county, $1,896.*
1949 Estimated total retail sales in county, $6,735,000.*
1949 Estimated retail food store sales in county, $1,927,000.*
1949 Estimated retail general merchandise store sales in county, $152,000.*
1949 Estimated retail drug store sales in county, $286,000.*
*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.
4. Manufacturing Industries
General: Total number of manufacturing establishments, 5; total number em-
ployed at all manufacturing plants, about 50.
Principal manufacturing plants: Highlands Manufacturing Company, brooms;
Barker Machine Company, citrus machinery; Webster Corporation, irrigation pipe;
Color Graavure, citrus labels; H.N. Webster, heating, cooling and refrigera-
tion. In addition to the plants listed, the city has a cattle market, large
plane overhauling shops, and packing houses.
5. General Remarks on Economy
Containing more than 18,000 acres of citrus groves, Highlands County is
recognized as one of the state's leading producers of valencia oranges. Two
large canning plants are in operation in Sebring, Highlands County ranks
third in range cattle production in the state and ranks second in the state
in the production of tropical fruits, such as pineapples, kumquats, loquats,
avocado pears, mangoes and guavas. The Sebring Air Terminal, with water,
sewerage, paved streets, warehouses, and located on two railroads, offers
great advantages in the industrial field.
Type: Mayor-City Council.
Officials: Mayor, J. D. Mitchell; City Attorney, Fax Haskins.
Special departments: The city has active building, electrical and plumbing
inspectors, zoning board and street department.
Zoning: City has a zoning ordinance.
Current city tax rate:. Operations, none; debt service, 20 mills.
Average for last 5 years: Operations, none; debt service, 20 mills.
City basis of assessment: 50% of actual value.
Total assessed value of real property in city: $3,727,530.00 (1948).
City utility tax: None.
Current county tax rate: Operations, 27.625 to 32.125 mills (including debt
Average for last 5 years: Operations, 25.8 mills (including debt service).
Bonded debt: City, $1,594,265.94.
Other long-term obligations: $600,000 road debt against future gas tax.
Part D----Community Facilities
1. Available data
Maps: City street and zoning maps are available.
2. Transportation Facilities
Railroad: Sebring is served by a branch line of the Atlantic Coast Line
Railroad, with two passenger and four freight trains daily, and a main line
of the Seaboard Airline Railway, with six passenger and four freight trains
daily. Pick-up and delivery service is available for less than carload
Express: Railway Express Agency, Inc., provides rail express service, Free
pick-up and delivery of express is available. Air express is not available.
Highway: U. S. Highway 27 passes through Sebring.
Local bus service: No local bus service is available.
Intercity bus service: Greyhound Lines provide bus transportation, with nine
Intercity trucking facilities: Hunt Truck Line, serving Central Florida, and
Porter Transfer. Jacksonville, Tampa and Miami are among the principal cities
that can be reached by an overnight truck haul.
Air: Sobring Air Terminal, municipally owned, is six miles from the city
limits. The field has 50,000 square feet of hangar space and four 300 by
5,000 foot runways. The field is open to private planes. Charter cross-
country flights are offered. Commercial air transportation is not available.
General: Sebring Utilities Commission owns and operates the generating and
distributing system. Copies of the rate schedules can be obtained at the
Gas: Sebring Utilities Commission distributes artificial gas rated at 550
B.t.u. per cubic foot. Copies of rate schedules can be obtained at the
Bottled gas: Scbring Utilities Commission also distributes butane gas, rated
at 3,393 B.t.u. per cubic foot.
5. Sewage and Waste Disposal
Sewage: Ten miles of storm sewers and five miles of sanitary sewers are in-
stalled. Septic tanks are used for disposal of sanitary sewage. The disposal
plant has a capacity of 300,000 gallons. Operation of the system is financed
by a utility tax. A disposal plant that will be adequate for future growth of
the city is being planned.
Garbage: Garbage is collected in the business section five times a week and
in the residential section three times a week.
6. Water Supply
Source: Wells. Present source is considered adequate for expansion. Operated
by Sebring Utilities Commission.
Treatment: Aeration, chlorination.
6. Water Suoply (cont.)
Consumption: 1,000,000 gallons per day.
Total solids 154.00
Loss on ignition 52.00
Fixed solids 102.00
Calcium as Ca 20.00
Magnesium as Mg 5.30
Sodium and Potassium as Na 19.00
Iron as Fe Trace
Silica as Si02 5.00
Sulphates as SO4 36.00
Chlorides as Cl 9.00
Nitrates as NO3 0.00
Alkalinity (Methyl Orange as CaC03) 64.00
(Phenolphthalein as CaC03) 0.00
Total Hardness as CaC03 72.00
Carbonate Hardness as CaC03 64.00
Non-carbonate Hardness as CaC03 8.00
Free Carbon Dioxide as CO2 1.00
pH Value 6.60
Rate: Copies of rate schedules can be obtained from the office of Sobring
7. Communications Facilities
Telephone service: Inter-County Telephone and Telegraph Company operates a
dial exchange serving 1,114 company-owned stations, including rural stations,
and 19 toll circuits.
Telegraph service: Western Union has office hours of 7:30 a.m. to 9 p.m. on
weekdays, and 9 a.m. to 11 a.m. and 4 p.m. to 6 p.m. on Sundays and holidays.
8. Educational Facilities
Elementary Junior High High
Number of schools 1 1 1
Present enrollment 351 210 173
Present capacity 375 225 200
Number of schools 1 1 1
Present enrollment 168 103 54
Present capacity 225 150 100
Vocational training for white and Negro students: Commercial courses, domestic
science, shop work, chemistry and agriculture.
9. Health Facilities
County health department: Staff of one doctor and two nurses. Operates
general, tuberculosis, venereal disease, maternity and infant clinics at the
Sebring Court House.
9. Health Facilities (cont.)
Hospitals: Sebring General Hospital, privately owned, has 25 beds. Weems
Hospital, general, privately owned, has 14 white and 6 Negro beds. In Avon
Park, 13 miles from Sebring, Walker Memorial Hospital has 100 beds.
10. Recreational Facilities
Public parks: One 2-acre tourist park. Tuscawilla Park, six acres, with
playground equipment. Picnic facilities at Highlands Hammock State Park,
250 admission per car.
Other facilities: Fireman's Field. High school gymnasium. Tennis courts,
clear water lake for swimming.
11. Police Protection
City: Force consists of six policemen. One police car, without radio.
Patrolmen are uniformed and regular beats are maintained at night.
County: Police protection outside city is provided by the Sheriff's office
and the State Highway Patrol.
12. Fire Protection
City: Force consists of five full-time and 40 volunteer firemen. The city
has three fire engines and one fire station.
Insurance rating: SEAU, Class 2; NBFU, Class 6.
County: There is no fire protection outside the city, other than the State
Forest Service forest fire control program.
13. City Streets
Mileage: Total, 50 miles; paved, 35 miles; gravelled, 15 miles.
General: Water bound macadam is the principal type of surfacing used. About
80% of the streets are curbed and 60% have sidewalks. About 20% of the
streets should be rebuilt or repaired during the next five years.
14. Bnnking Facilities
General: The Tropical State Bank in Sebring had total resources of
$4,082,000 at the time of this survey.
15. Construction and Service Facilities
Type and number: General contractors, 8; architects, 0; land surveyors, 1;
general machine shops, 1; machine repair facilities, 2; foundries, 0;
automotive repair facilities, 7; consulting engineers, 0.
16. Retail Facilities
Type and number: Dry goods stores, 2; department stores, 1; grocery stores,
20; drug stores, 4.
Parking: City has 222 parking meters and 1 parking lot.
Vacant stores: There were no vacant stores in the business district at the
time of this survey.
17. Wholesale Facilities
General: Sebring is a wholesale distribution center for the immediate
vicinity. There is a livestock market at Sebring Air Terminal. Commercial
cold storage facilities are available and adequate for present needs. Com-
mercial freezing facilities and public warehouses are available and adequate.
Wholesale distributors are not considered adequate.
18. Housing Conditions
General: The city has a seasonal housing problem. Housing is considered
adequate during the off season.
19. Hotels and Restaurants
Hotels: Number, 10; rooms, 900.
Restaurants: Number, 5; seating capacity, 300.
20. Newsp ers
Weekly: Sobring American, circulation, 1,200; Highlands County News, circu-
21. Laundries and Dry Cleaners
Commercial laundries: Number, 1.
Commercial dry cleaners: Number, 3.
22. Civic Organizations
American Legion Auxiliary
Business & Professional Women
Civic Improvement Association
Sebring Boat Club
Sebring Golf Club
Sebring Tennis Club
Veterans of Foreign Wars
Junior Woman's Club
Denominations: Baptist, Catholic, Christian, Christian Science, Church of
Christ, Episcopal, Jewish, Methodist, Nazarene, Presbyterian and Salvation
Army are some of the denominations holding services in Sebring.