INVENTORY OF INDUSTRIAL A DVAN AGE S
SARASOTA, FLORIDA /,
Table of Contents
Part A---Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Material 2
Part B---General Economy
1. Population 2
2. Labor 2
3. Retail Market 2
4. Manufacturing Industries 3
5. General Remarks on Economy 3
1. Administration 3
2. Finances 3
Part D---Community Facilities
1. Available Data 3
2. Transportation Facilities 4
3. Power 4
4. Fuel 4
5. Sewage and Waste Disposal 4
6, Water Supply 4
7. Communications Facilities 5
8, Educational Facilities 5
9. Health Facilities 5
10. Recreational Facilities 5
11. Police Protection 5
12. Fire Protection 6
13. City Streets 6
14. Banking Facilities 6
15. Construction and Service Facilities 6
16. Retail Facilities 6
17. Wholesale Facilities 6
18. Housing Conditions 6
19. Hotels and Restaurants 6
20. Newspapers 6
21. Radio Stations 6
22. Laundries and Dry Cleaners 7
23. Civic Organizations 7
24. Churches 7
CHAMBER CF COMMERCE
FLORIDA STATE ADVERTISING COMMISSION
311 North Calhoun Street
Revised: FLORIDA POWER & LIGHT COMPANY
July/48 Miami 30, Florida
Part A--Natural Resources
Location: Sarasota is on the West Coast of Florida, 54 miles south of Tampa
and 35 miles south of Saint Petersburg.
Chief topographical features: Flat; bordering on Gulf of Mexico and Sarasota
Bay. Elevation, 18 feet above sea level.
(Based on U. S. Weather Bureau records for a 15-year period.)
Annual January April Jul October
Normal temperature 71.0 61.5 69.7 80.1 73.4
Normal rainfall 57.07 2.54 2.43 10.25 3.17
Length of growing season: (From observations at Bradenton, Florida.) Usual
date of last killing frost in spring, January 20; usual date of first killing
frost in fall, December 22; average length of growing season, 336 days.
3. Local Raw Materials
Timber: None is available in commercial quantities.
Minerals: Dolomite is produced by Florida Dolomite Company.
Agricultural products: Celery, citrus fruits and truck crops.
Other: Salt water fish and cattle (Brahman, Herford, Breford).
Part B---General Economy
Est. 1948 1945 1940 1935 1930
County total 20,300 19,202 16,106 13,787 12,440
City total 14,800 13,857 11,141 9,802 8,398
Negroes in county -- 4,227 3,574 3,410 2,803
Negroes in city -- 3,790 -- 2,804 --
*Copyright 1948, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.
Predominant nationalities: Native-born white; Negro.
Unions: Construction workers are represented by A. F. of L. unions.
Female employment: Approximately 50% of the total employment is female.
Approximately 100 women are employed in manufacturing industries.
General: Skilled construction workers are needed. A large supply of unskilled
females is available.
3. Retail Market
General: Sarasota is the retail trade center for Sarasota, Charlotte and
1947 Effective Buying Income per family in city, $3,699; in county, $3,599.*
1947 Estimated retail food store sales in city, $5,937,000; in county,
1947 Estimated retail general merchandise store sales in city, **; in county,
1947 Estimated retail drug store sales in city, **; in county, $774,000.*
3. Retail Market (Cont.)
*Copyright 1948, SALES ivANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.
**Withheld to avoid disclosure.
4. Manufacturing Industries
General: Total number of manufacturing establishments, 53.
Principal manufacturing plants: Kohlenberg Laboratories, Inc., pharmaceutical
products; Long's Body and Paint Shop, automobile bodies; Sarasota Tent and
Awning Company, tents and awnings; Independent Concrete, concrete blocks;
Natural Furniture, furniture; Land O'Sun Creamery, ice cream and butter; New
West Florida Ice Company, ice; Merry Neon Signs, neon signs; Perfection Water
Company, bottled water; Sarasota Dental Laboratory, dental plates; Solar Water
Heaters, water heaters.
5. General Remarks on Economy
Sarasota is a popular resort and catering to tourists is the principal
business. A high percentage of the permanent residents are retired.
Officials: Mayor, J. Douglas Arnest; City Manager, Carl H. Bischoff; City
Attorney, Francis Dart.
Special departments: City has an active building inspector, electrical in-
spector, plumbing inspector, city engineer, park and recreation board, plan-
ning board, zoning board and street department.
Zoning: City has a zoning ordinance.
Current city tax rate: Operations, 8.2 mills; debt service, 9.3 mills.
Average city tax rate for last five years: Operations, 11.7 mills; debt ser-
vice, 13.3 mills.
City basis of assessment: 100% of actual value.
Total assessed value of real property in city: $25,000,000.
City license tax on manufacturing plants: $25 to $150 a year.
City utility tax: 10% on first $25 and 5% on next $25.
1947 county tax rate: Operations, 26.75 mills; debt service, 5.875 mills.
Bonded debt: City, $5,182,000; county, $4,130,000.
Other long-term obligations: City, $445,000; county, $339,000.
Part D---Community Facilities
1. Available Data
Maps: City street, trunk water main, trunk sewer, power distribution system,
zoning and tax district maps are available.
2. Transportation Facilities
Railroad: Passenger and freight services are provided by the Atlantic Coast
Line Railroad and the Seaboard Air Line Railroad. Pick-up and delivery
service for less than carload freight is available.
Express: Railway Express Agency, Inc., provides rail and air express service.
Free pick-up and delivery of express is available.
Highway: U. S. Highway 41 and Florida Highways 72, 789 and 780 pass through
Local bus service: Local bus service is provided by four buses.
Intercity bus service: Tamiami Trailways has 23 buses daily through Sarasota.
Intercity trucking facilities: Fogarty Brothers Transfer, Inc., and Tamiami
Trail Tours provide nationwide trucking service. Tampa, Miami, Jacksonville
and Orlando are the principal cities that can be reached by an overnight truck
Air: Sarasota-Bradenton Airport is 4I- miles from town. The field is owned by
the Sarasota-Bradenton Airport Authority, composed of the cities of Sarasota
and Bradenton and Sarasota and Manatee bounties. The field has one 4,000-
foot runway, one 4,250-foot runway and two 5,000-foot runways. The field is
open to private planes. Charter cross country flights are available. Sched-
uled commercial air transportation is provided by National Airlines. Normally
the company has two northbound and two southbound flights daily, but one
flight in each direction was temporarily suspended at the time this survey
General: Sarasota is served by the interconnected system of Florida Power
and Light Company. Copies of rate schedules can be obtained at the company's
Coal: Coal is not used in this section.
Gas: Artificial gas, rated at 840 B.t.u. per cubic foot, is distributed by
Southern Gas and Electric Corporation. The rate is: first 700 cubic feet,
$1.50; next 1,300 cubic feet, $1.95 per 1,000 cubic feet; next 3,000 cubic
feet, $1,50 per 1,000 cubic feet; all over 5,000 cubic feet, 950 per 1,000
Other: Fuel oils are available from local distributors.
5. Sewage and Waste Disposal
Sewage: Storm and sanitary sewers are installed. Sanitary sewage is emptied
into the bay. City does not have a treatment plant. Surveys have been made
for a complete new system.
Industrial waste disposal: City has no ordinance on industrial waste dispos-
al. Industries now use private dumps for waste disposal. No local industry
has large amounts of liquid waste.
Garbage: Garbage is collected daily in the business district and three times
a week in residential districts.
6. Water Supply
Source: Wells. Present source is considered adequate for expansion.
Treatment: Aerated, filter, chlorinated and softened by zeolite process.
Consumption: 1,250,000 gallons per day.
Pumping capacity: 2,000,000 gallons per day.
7. Communications Facilities
Telephone service: Peninsular Telephone Company operates a dial system. The
local exchange was serving 6,382 company-owned stations and 60 toll circuits
in May, 1948.
Telegraph service: Western Union has office hours of 8 a.m. to 10 p.m. on
weekdays and 9 to 11 a.m. and 4 to 8 p.m. on Sundays and holidays.
8. Educational Facilities
Elementary Junior Hiph* High*
Number of schools 3 1 1
Present enrollment 1,150 750 580
Present capacity 1,350 750 600
Number of schools 1 1 1
Present enrollment 425 125 45
Present capacity 525 125 75
*Junior High and High schools are combined.
**Statistics are for May 28, 1948.
Vocational training for white students: Agriculture, home economics, cabinet
making and carpentry, machine shop, radio and electricity, and architectural
Vocational training for Negro students: Agriculture, home economics, wood-
working and carpentry.
Other schools: Ringling School of Art (college level), Out of Door School
(primary), and McClellan Park School (primary).
Libraries: Sarasota Public Library, 20,000 volumes.
9. Health Facilities
City health department: Staff of one doctor, four nurses and two sanitary
County health department: Combined with city health department.
Hospitals: Sarasota Hospital, a 50-bed municipally-owned general hospital,
and Halton Hospital, a 30-bed, privately-orned general hospital, serve the
10. Recreational Facilities
Public parks: Gillespie, swings, sand boxes, tennis courts, Boy Scout build-
ing; Lukewood, picnic tables; Civic Center, tennis, shuffleboard, softball,
swings, seesaws; Bay Front, benches.
Athletic fields: Payne Park, baseball and softball fields. Major league ball
teams hold Spring training here.
Other: Lido Beach Casino, Gulf and pool swimming, cabanas; Civic Center,
municipal auditorium, recreation club, and bowling. Fresh water and salt
11. Police Protection
City: Force consists of 15 persons. City has two police cars, with radio
equipment. Patrolmen are uniformed. Regular beats are maintained at night.
City jail is not approved for quartering Federal prisoners.
11. Police Protection (Cont.)
County: Sheriff and three deputies provide police protection outside the city.
County jail is approved for quartering Federal prisoners.
12. Fire Protection
City: Force consists of 10 full-time and three volunteer firemen. City has
six radio-equipped fire trucks and one station.
Insurance rating: SEAU, Class 2; MBFU, Class 5.
County: The city fire department provides service outside the city limits.
However, there is a charge for this service.
13. City Streets
Mileage: Total, 180 miles; paved, 100 miles; gravelled, 80 miles.
General: Asphalt is the principal type of surfacing used. About 60% of the
paved streets are curbed and about 50% of the paved streets have sidewalks.
Approximately 30% of the streets should be rebuilt or extensively repaired
during the next five years.
14. Banking Facilities
Bank Total Resources April, 1948
Palmer National Bank and Trust Company $12,228,080.
Sarasota State Bank 7,200,000.
First Federal Savings & Loan Association $ 5,046,821.
15. Construction and Service Facilities
Type and number: General contractors, 15; architects, 6; land surveyors, 4;
general machine shops, 6; machine repair facilities, 7; foundries, 0; auto-
motive repair facilities, 20; consulting engineers, 4 (civil, 3; mechanical,l).
16. Retail Facilities
Type and number: Dry goods stores, 2; department stores, 2; drug stores, 8;
grocery stores, 20.
Parking: City has 530 parking meters and 10 parking lots.
Vacant stores: There were no vacant stores in the business district at the
time of this survey.
17. Wholesale Facilities
General: Sarasota is the wholesale distribution center for the area. No
markets are available for the wholesale distribution of agricultural products.
18. Housing Conditions
General: Low-cost housing and hotel and tourist accommodations on Gulf beaches
are scarce. 190 low-rent apartments are under construction and will be ready
for occupancy in the fall of 1948.
19. Hotels and Restaurants
Hotels: Number, 37; rooms, 1,113.
Restaurants: Number, 25; seating capacity, 1,900.
Daily: Sarasota Herald-Tribune, circulation, 8,700 (May, 1948).
21. Radio Stations
General: Station WSPB operates on 1450 kilocycles, with power of 250 watts.
* 4 0 Y
22. Laundries and Dry Cleaners
Commercial Laundries: Number, 4.
Commercial dry cleaners: Number, 8.
23. Civic Organizations
Organizations and name of president: Junior Chamber of Commerce, Wendel
Conlee; Kiwanis, C. K. S. Dodd; Lions, W. A. Wynne; Rotary, Mac Harmon;
Sarasota County Chamber of Commerce, W. Robarts.
Baptist, Catholic, Christian, Church of God, Episcopal, Methodist and