I '\N v A
INVENTORY OF INDUSTRIAL A D AN T:AGE S
Table of Contents
Part A---Natural Resources
1. Geography 2
2. Climate 2
3. Local Rav Materials 2
Part B---General Economy
1. Population 2
2. Labor 2
3. Retail Market 3
4. Manufacturing Industries 3
5. General Remarks on Economy 3
1. Administration 3
2. Finances 4
Part D---Community Facilities
1. Available Data 4
2. Transportation Facilities 4
3. Power 5
4. Fuel 5
5. Sewvage and Paste Disposal 5
6. Water Supply 5
7. Communications Facilities 6
8. Educational Facilities 6
9. Health Facilities 6
10. Recreational Facilities 6
11. Police Protection 7
12. Fire Protection 7
13. City Streets 7
14. Banking Facilities 7
15. Construction and Service Facilities 7
16. Retail Facilities 7
17. Wholesale Facilities 7
18. Housing Conditions 7
19. Hotels and Restaurants 8
20. Newspapers 8
21. Radio Stations 8
22. Laundries and Dry Cleaners 8
23. Civic Organizations 8
24. Churches 8
GULF POWER COMPANY
FLORIDA STATE ADVERTISING COMMISSION
311 North Calhoun Street
With the assistance of Municipal Ad-
Revised: vertising Board and Chamber of Com-
May/48 merce officials.
Part A---Natural Resources
Location: Pensacola is in West Florida, 64 miles southeast of Mobile, Alabama,
184 miles southwest of Montgomery, Alabama, and 389 miles west of Jacksonville,
It is on Pensacola Bay and Escambia Bay and near the Gulf of Mexico.
Chief topographical features: Flat; sandy clay soil. Elevation is 15 feet
above sea level.
Annual January April uly October
Normal temperature 69.3 52.5 66.7 81.0 69.9
Normal rainfall 57.85 3.99 4.03 6.77 4.20
Growing season: Usual date of last killing frost in spring, February 20;
usual date of first killing frost in fall, December 9; average length of
growing season, 292 days.
3. Local Raw Materials
Timber: Pine is available five miles from town. Cypress, gum and bay are
available 15 miles from town. Abbott Lumber and Manufacturing Company,
Diamond Lumber Company, Alger-Sullivan, Weis-Fricker Mahogany Company, Pensa-
cola Creosoting Company, Escambia Treating Company and numerous small companies
Minerals: Sand and gravel are available 20 miles from town. Clay is avail-
able in the immediate vicinity. Several local companies manufacture concrete
blocks and other concrete products. The sand in this area is supposed to be
suitable for making glass.
Agricultural products: Corn, Irish and sweet potatoes, sugar cane, peanuts,
velvet beans, figs, peaches, pecans, cattle, hogs, poultry and eggs, tung nuts,
berries and commercial vegetables.
Other: Salt water fish (red snapper is one of the most important), shrimp,
oysters, crabs, camellias and azaleas.
Part B---General Economy
Est. 1948 1945 1940 1935 1930
County total 125,000 105,262 74,667 56,674 53,594
City total* 80,000 72,507 52,059 39,963 37,855
Negroes in county --- 21,670 17,570 14,548 13,924
Negroes in city --- 17,102 14,368 11,538 10,631
*City population estimate is for metropolitan area and includes some areas
outside the corporate limits.
Predominant nationalities: Native-born white; Negro.
Unions: Employees of Armstrong Cork Company, Gulf Power Company, Newport In-
dustries, Florida Pulp and Paper Company and building trades workers are
Female employment: Approximately 16% of the total employment is female.
About 200 women are employed in manufacturing industries.
2. Labor (Cont.)
Approximate hourly wages: Unskilled white male, 400-850; unskilled Negro
male, 40-850; unskilled white female, 500; unskilled Negro female, 400;
skilled white male, $1-$2; skilled Negro male, $1-$2; skilled white female,
750; skilled Negro female, 60o.
General: A good supply of labor is available. In April, approximately
3,000 workers in all categories, especially unskilled, were available.
3. Retail Market
General: Pensacola is the retail trade center for Escambia, Santa Rosa, Oka-
loosa and Walton counties, Florida, and Escambia, Baldwin and Covington
1946 Effective Buying Income per family in city, $4,181; in county, $2,775.*
1946 Estimated retail food stores sales in city, $8,248,000; in county,
1946 Estimated retail general merchandise store sales in city, $6,022,000;
in county, $6,523,000.*
1946 Estimated retail drug store sales in city, $1,573,000; in county,
*Copyright 1947, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.
4. Manufacturing Industries
General: Total number of manufacturing establishments, 80.
Principal manufacturing plants: Florida Pulp & Paper Co. and Alabama Pulp &
Paper, paper & paper bags; Newport Industries, industrial chemicals and naval
stores; U. S. Industrial Chemical Co., industrial chemicals; International
Mineral & Chemical, fertilizers; American Agricultural Chemical, fertilizers;
Armstrong Cork, wallboard; Cosby & Hodges Milling Co., feed & flour; Peninsu-
lar & Lurton Co., naval stores; Florida Drum Co., steel drums; Pensacola
Creosoting Co., creosoted timbers; Smith Engineering & Furniture Plant, furni-
ture, trailers and tanks; E. E. Saunders Fish Co. and Warren Fish Co., sea-
food exporters; Weis & Fricker Mahogany Co., mahogany importers; Pensacola
Tool & Supply, tool mfgs.; Spearman Brewing Co., beer brewery; Southern
Cotton Oil Co.; Merchants Fertilizer & Phosphate Co.; Merco Fertilizer Co,;
Gwynn Lance Plastics, plastics (arch preservers, etc.); Taylor Sash & Door,
Taylor Brick & Tile; Bay Shore Foundry, iron and brass works; Gylinquist
Screen & Cabinet Co., cabinets & store fixtures; Clawson Venetian Blinds, all
types venetian blinds manufactured; Flexible Wood & Shoe Co., wooden sandals;
Marshal Boat Works; D. & M. Marine Ways; Mary Young Candy Co.; Tart Cooperage
Co., barrels; Gulf City Coffee Co., roasters and blenders; Pensacola
5. General Remarks on Economy
Pensacola is one of the most important ports in Florida. Industrial payroll
of plants employing eight or more persons was $20,354,172 in 1945. Total
deposits in three local banks were $48,054,085 on December 31, 1947. Postal
receipts for 1947 were $446,290.88. Customs collections at the Port of
Pensacola during the year ending June 30, 1947 were $264,466.
Officials: Mayor, C. P. Mason; City Manager, 0. J. Semmes; City Attorney,
F. Churchill Mellen.
1. Administration (Cont.)
Special departments: City has an active building inspector, electrical in-
spector, plumbing inspector, city engineer, park and recreation board, plan-
ning board, zoning board, street department, port authority and health depart-
Zoning: City has a zoning ordinance in effect.
Current city tax rate: Operations, 12 mills; debt service, 8 mills.
Average city tax rate for last five years: Operations, 12 mills; debt service,
City basis of assessment: 100% of actual value.
Total assessed value of real property in city: $32,479,223.
City license tax on manufacturing plant: From $25 to $1,000, depend-
ing upon amount of capital stock and real value.
City utility tax: 10%.
Other major city taxes: None.
Current county tax rate: Operations, 28.5 mills.
Average county tax for last five years: Operations, 21.5 mills.
Special district: Property within the city is also subject to special dis-
Bonded debt: City, $1,566,000; county, $3,250,000 (includes a recently ap-
proved school district bond issue of $2,255,000).
Other long-term obligations: City, 0; county, 0.
Part D---Community Facilities
1. Available Data
Maps: City street, zoning and tax district maps are available.
2. Transportation Facilities
Railroad: Pensacola is served by a Louisville and Nashville main line with
five passenger and 12 freight trains daily and a St. Louis and San Francisco
main line 7ith two passenger and two freight trains daily. Pick-up and de-
livery for less than carload freight is available.
Express: Railway Express Agency, Inc., provides rail and air express. Free
pick-up and delivery of express is available.
Highway: U. S. Highways 29, 90 and 98 pass through Pensacola.
Local bus service: Local bus service is provided by 53 buses.
Intercity bus service:
Company Number of buses daily
Greyhound Lines 29
Capital Motor Lines 10
Monroeville Bus Company 4
2. Transportation Facilities (Cont.)
Intercity trucking facilities: Aero Florida Van Service, Abb's Transfer and
Service Company, Bingham Transfer Company and Alabama Highway Express, Inc.,
provide nationwide intercity trucking service. Mobile, Birmingham, New
Orleans and Montgomery are the principal cities that can-be reached by an
* overnight truck haul.
*Air: Municipal Airport is five miles from town. The field has three 3,000
foot runways. The field is open to private planes. Charter cross country
flights are available. Scheduled commercial air transportation is provided
by National Airlines with four flights daily and Eastern Air Lines with four
Gulf Power Company owns and operates the distributing facilities. Generating
facilities are owned and operated by Gulf Power Company and Alabama Power
Company. Copies of rate schedules may be obtained at the company's office.
Coal: Both domestic and industrial coal is available.
Gas: Natural gas, rated at 1,000 B.t.u. per cubic foot, is distributed by
the City of Pensacola. Copies of rate schedules may be obtained at City Hall.
Bottled gas: Hydro-Gas Company of West Florida distributes propane, rated at
3,100 B.t.u. per cubic foot. Delivered cost is 120 per gallon in lots of 500
gallons or more. Fowler Butane Gas Company distributes butane, rated at
3,460 B.t.u. per cubic foot. Delivered cost is 140 per gallon.
Other: Oil is available in barge lots from several oil companies.
5. Sewage and Waste Disposal
Sewage: Storm and sanitary sewers are installed. A primary treatment dis-
posal plant now has a capacity of 2,250,000 gallons per day. Disposal plant
capacity will soon be increased to 2,750,000 gallons per day.
Industrial waste disposal: City has no ordinance on industrial waste disposal.
Most industries utilize waste. Some waste is emptied into the bay and some is
emptied into city sewerage system.
Garbage: Garbage is collected twice a week.
6. Water Supply
Source: Wells. Present source is considered adequate for expansion.
Treatment: None needed.
Consumption: 4,250,000 gallons per day.
SPumping capacity: 11,952,000 gallons per day.
Total solids 43.2
Volatile solids 8.8
Suspended solids 0.0
Free carbon dioxide 10.0
Acidity (methyl orange) 0.0
Alkalinity (methyl orange) as CaCO 6.0
Alkalinity (phenolphthalein) as Ca0C3 0.0
Silica (Si02) 8.4
Iron (as Fe) 0.02
6. Water Supply (Cont.)
Iron oxide (Fe203)
Total alkali (as Na)
Total Hardness (as CaC03)
7. Communications Facilities
Telephone service: Southern Bell Telephone and Telegraph Company operates a
dial exchange serving 12,000 company-owned stations in the city, 250 rural
stations and 100 toll circuits.
Telegraph service: Western Union has office hours of 7 a.m. to 12 p.m. on
week days and on Sundays and holidays.
8. Educational Facilities
Public schools: Pensacola has 15 white
white junior high schools and.two white
enrollment was 18,000 in May, 1948.
Vocational training for white students:
shorthand, typing and bookkeeping.
and six Negro
and two Negro
elementary schools, two
high schools. Total
Wood working, mechanical drawing,
Vocational training for Negro students: None.
Libraries: Pensacola Public Library.
9. Health Facilities
City health department: Combined -ith county health department.
County health department: Staff of four doctors and
venereal disease and general clinics.
13 nurses. Operates
10. Recreational Facilities
Public parks: Bayview, swings, see-saws, tennis courts; Sanders Beach, swings,
see-saws; Granada Square, swings, see-saws, horseshoe courts; Seville Square,
swings, see-saws, horseshoe courts; Civitan Park, swings, see-saws, horseshoe
courts; Chipley Park, swings, see-saus, softball diamond.
Athletic fields: Legion Field, professional and high school baseball; Lion's
Club Park, softball league and boys football; Catalonia Square, boys football
Other: Tennis courts, gymnasiums, beaches, Osceola Municipal Golf Course.
11. Police Protection
City: Force consists of 69 persons. City has 11 police cars, with radio
equipment. Patrolmen are uniformed. Regular beats are maintained at night.
City jail is approved for quartering Federal prisoners.
County: Three constables and deputies, Sheriff and nine deputies and three
Florida Highway Patrolmen, using 10 radio-equipped cars and six cars without
radio, provide police protection outside the city.
12. Fire Protection
City: Force consists of 66 full-time firemen. City has 10 engines and four
Insurance rating: SEAU, Class 2; NBFU, Class 6.
County: Fire crews from the Naval Air Station render what help is possible
and in extreme cases the city fire department gives some aid. Two rural
volunteer fire departments, with one truck, are also available.
13. City Streets
Mileage: Total, 175 miles; paved, 112 miles, clay and sand, 63 miles.
General: Concrete is the principal type of paving used. About 85% of the
streets are curbed and 48 miles have sidewalks.
14. Banking Facilities
Name December 31, 1947
Citizens and Peoples National Bank $14,375,615.75
First Bank and Trust Company 9,770,700.94
Florida National Bank 23,907,768,65
Mutual Building and Savings Association
Pensacola Home and Savings Association
15. Construction and Service Facilities
Type and number: General contractors, 40; architects, 3; land surveyors, 2;
general machine shops, 3; machine repair facilities, 4; foundries, 1; automo-
tive repair facilities, 62; consulting engineers, 0.
16. Retail Facilities
Type and number: Dry goods stores, 7; department stores, 5; grocery stores,
213; drug stores, 18.
Parking: City has 454 parking meters and 10 parking lots.
Vacant stores: There were no vacant stores in the business district at the
time of this survey.
17. Wholesale Facilities
General: Pensacola is a wholesale distribution center. A Farmers Market is
operated for the sale of vegetables.
18. Housing Conditions
General: Rental houses and apartments are available. A fair number of houses
are available for sale and immediate occupancy. Many ne- dwellings were built
in 1947 and 1948.
19. Hotels and Restaurants
Hotels: Number, 14; rooms, 1,000.
Restaurants: Number, 150.
Pensacola Courier (Negro)
West Pensacola Press
26,060 (m); 21,993 (e)
21. Radio Stations
General: Station WBSR, 250 watts; Station WEAR, 250 watts; Station WCOA,
5,000 watts. WCOA also transmits on FM.
22. Laundries and Dry Cleaners
Commercial laundries: Number, 4.
Commercial dry cleaners: Number, 10.
23. Civic Organizations
Name and name of president: Chamber of Commerce, Frontis Sherrill; Civitan,
Ed Harper; Exchange, H. G. Champlin; Junior Chamber of Commerce, Grover C.
Robinson; Kiwanis, Irving F. Welch; Lions, Ed Southall; Rotary, J. D. Carroll.
General: Pensacola has 84 churches, representing 23 denominations.