INVENTORY OF INDUSTRIAL ADVANTAGE Ej -
Table of Contents
Part A--Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Materials 2
Part B---General Economy
1. Population 2
2. Labor 3
3. Retail Market 3
4. Principal Industries 3
1. Administration 4
2. Finances 4
Part D---Community Facilities
1. Available Data 4
2. Transportation Facilities 5
3. Power 5
4. Fuel 5
5. Sewage and Waste Disposal 6
6. Water Supply 6
7. Communications Facilities 7
8. Educational Facilities 7
9. Health Facilities 7
10. Recreational Facilities 8
11. Police Protection 8
12. Fire Protection 9
13. City Streets 9
14. Banking Facilities 9
15. Construction and Service Facilities 9
16. Retail Facilities 9
17. Wholesale Facilities 9
18. Housing Conditions 9
19. Hotels and Restaurants 10
20. Newspapers 10
21. Radio Stations 10
22. Laundries and Dry Cleaners 10
23. Civic Organizations 10
24. Churches 10
CHAMBER OF COMMERCE
Revised: FLORIDA STATE ADVERTISING COMMISSION
Sept./49 Tallahassee, Florida
Part A---Natural Resources
Location: Orlando is in Central Florida, 145 miles south of Jacksonville and
97 miles northeast of Tampa.
Chief topographical features: Low rolling hills with 43 lakes located wholly,
or in part, within the city limits. Elevation varies from 59 feet to 122 feet.
(Based on U. S. Weather Bureau observations.)
Annual January April July October
Normal temperature 71.9 60.7 71.1 81.9 74.0
Normal rainfall 52.35 2.45 2.55 8.15 4.61
Length of growing season: Usual date of last killing frost in spring,
February 13; usual date of first killing frost in fall, December 14; average
length of growing season, 314 days.
3. Local Raw Materials
Timber: Longleaf pine is the only timber cut in any quantity at present. There
are some sparse stands of cypress available. Stands are now 12 to 30 miles
from the city. Nearly all of Orange County's 384,100 woodland acres are cut by
small mills. G.O. Kummer Lumber Company and Parker Lumber Company, both at
Winter Park, are the nearest mills. The largest mill in the area is at Holopaw.
Minerals: A number of small deposits of good quality peat occur in Orange
County, including some suitable for mining for horticultural use. American
Diatomite Corporation worked diatomite deposits 18 miles south of Clermont for
a number of years, but the deposits were abandoned several years ago. Low
grade land pebble phosphate deposits and kaolin deposits have been mapped in
Agricultural products: Oranges, grapefruit, tangerines, beef and dairy cattle,
poultry and eggs are the principal agricultural products in Orange County.
Other: Ramie is now being grown commercially near Zellwood. However, the
entire production is being utilized. Largemouth and smallmouth bass, bream,
stumpknocker, redbreast shellcracker, perch, pike and catfish are available but
only catfish can be sold. Deer, squirrels, foxes, raccoons, wildcats, otters,
bears, oppossors, turkeys, quail and doves are found in this section.
Part B---General Economy
Est. 1949 1945 19 135 1930
County total 100,000 86,782 70,074 58,184 49,737
City total 59,000 50,105 36,736 30,481 27,330
Negroes in county -- 19,832 16,940 13,731 12,226
Negroes in city -- 13,916 --- 8,121 ---
"Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduction
Predominant nationalities: Native-born white, Negro.
Unions: National labor unions that have locals in Orlando are:
Bricklayers, Iasons, Plasterers, Marble Masons, Tilesetters, Cement Finishers,
and Terrazzo Workers.
Orlando Building and Construction Trades Council.
United Brotherhood of Carpenters and Joiners of America, AFL.
International Brotherhood of Electrical Workers.
Brotherhood of Painters, Decorators, and Paperhangers of America.
United Association of Journeymen Plumbers and Steamfitters.
International Association of Steel Metal Workers.
American Federation of Musicians, AFL.
International Association of Brewery Workers, CIO.
Laundry Workers International Union, AFL.
Motion Picture Operators of United States and Canada.
Female employment: Citrus packing and canning plants are the principal indus-
trial employers hiring women. During the winter, approximately 1,250 women are
employed in packing plants and about 750 in canning plants. In both industries,
women represent about 50% of the total employment.
Wages: Wage rates shown on June 1949 job orders at the Orlando office of the
Florida State Employment Service were:
Occumational Group Wage Range
Managerial, professional & technical $150-$400 per month
Clerical $25-$60 per week
Sales $18-$50 per week
Service $15-$75 per week
Skilled $1-$2.50 per hour
Semi-skilled 754-$1 per hour
Unskilled 500-900 per hour
General: At the end of June, 3,000 job seekers were registered at the Orlando
office of the Florida State Employment Service. This included 1,000 citrus
workers who were unemployed due to the seasonal closing of packing and canning
plants. There was also a surplus of truck drivers, box makers, waitresses,
sales clerks, general office clerks, and unskilled labor.
3. Retail Market
General: Orlando's trade area covers a radius of 75 miles and includes a
population of 521,438 (1945 Census). Counties in the immediate trade area are
Orange, Lake, Osceola, Seminole and Brevard. Counties in the fringe area are
Polk, Marion, Sumter, Volusia and Indian River.
1948 Effective Buying Income per family in city, $4,648; in county, $3,967.*
1948 Estimated total retail sales in city, $101,381,000; in county, $119,139,000.*
1948 Estimated retail food store sales in city, $14,722,000; in county,
1948 Estimated retail general merchandise store sales in city, $14,444,000; in.
1948 Estimated retail drug store sales in city, $3,323,000; in county,
"Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduction
4. Principal Industries
Industry Establishments Employees Payroll
Manufacturing 263 4,277 $9,017,779
Construction 47 1,202 2,401,671
Printing 26 130 343,842
Communications 11 774 2,350,260
Packers 23 2,544 3,106,850
Officials: Mayor, William Beardall; City Attorney, Parks, Sanders & McEwan;
City Comptroller, J. Hale Dean; City Clerk, Ed. McDowell.
Department heads: Building inspector, H. Y. Owings; electrical inspector, I. L.
Bond; plumbing inspector, F. E. Zane; city engineer, A. B. Herndon; park super-
intendent, C. van Cleef; recreation superintendent, C. L. Varner; planning and
zoning board, J. Hale Dean; tax assessor, Glen Hennig; utilities commission,
C. H. Stanton (general manager).
Zoning: The city has a zoning ordinance.
Current (1948) city tax rate: Operations, 15 mills; debt service, 3 mills.
City basis of assessment: 100% of 1941-42 value.
Total assessed value of real and personal property in city: $71,439,400 (1948
real), $12,425,525 (1948 personal), total $83,864,925.
City occupational license tax on manufacturing plants:
a. When operated solely by owner, $12.50
b. Not more than 3 employees, $18.75
c. 4-5 employees, $31.25
d. 6-15 employees, $43.75
e. 16-25 employees, $62.50
f. 26-50 employees, $93.75
g. 51-75 employees, $125.00
h. 76 or more employees, $187.50
Retail tax: The occupational license tax on retail stores is based on gross
income. A copy of the schedule can be obtained at the City Clerk's office.
Wholesale tax: The occupational license tax on wholesalers is based on gross
sales. A copy of the schedule can be obtained at the City Clerk's office.
Utility tax: 10%.
Current 1949 county tax rate for Orlando School District: Operations, 28.7
mills; debt service, 2.3 mills.
Average county tax rate exclusive of school taxes for last five years: Total,
Special district taxes: All of Greater Orlando is in Orlando School District.
The district tax rate is included in the county tax rate above.
Bonded debt: City, $3,336,000 (1948); county, $6,615,000, not including
school district debts.
Other long-term obligations: City, 0; county, 0.
Part D---Community Facilities
1. Available Data
Maps: City street maps are available at the Chamber of Commerce at no charge.
Utility maps are available at the City Clerk's office.
1. Available Data (Cont.)
Reports: City fiscal report, City Comptroller; zoning and planning ordinance,
City Clerk; brief history, statistical report and economic and housing survey,
Chamber of Commerce.
2. Transportation Facilities
Rail: Orlando is served by the New York-Tampa main line-of the Atlantic Coast
Line Railroad, with daily freight and passenger service, and a Seaboard Air
Line Railroad branch line with daily freight service. Pick-up and delivery
service for less than carload freight is available.
Express: Railway Express Agency, Inc., provides rail and air express service.
Free pick-up and delivery service is provided within the city limits.
Highway: U. S. Highways 17-92 and 441 and Florida Highways 50 and 527 pass
Local bus service: Orlando Transit Company serves the Greater Orlando area with
Intercity bus service: Florida Greyhound Lines has 75 scheduled buses through
Intercity trucking facilities: Companies providing intercity trucking service
are B & HI Fruit Co. (farm products), J. M. Booth (produce), Carter Trucking Co.
(refrigerated trucks), Central Truck Lines, Inc., G. J. Creedon, Fidelity
Storage and Warehouse Co. (agents for Allied Van Lines), Fulford Van and
Storage (agents for American Van and Storage, Inc.), Joiner Van and Storage
Service (agents for Aero Mayflower Transit Co.), Knollenberg's Motor Transfer
Co. (agents for Delcher Brothers), McDowell Transport, Inc., Suddath Moving
and Storage Co., Tamiami Trail Tours, Inc., and Smith Watt, Atlanta, Pensacola,
Savannah and Miami are among the principal cities that can be reached by an
overnight truck haul.
Air: Orlando Municipal Airport, municipally-owned, is one mile from the city
limits. The field has 9,000 square feet of hangar space and paved runways
200 feet wide and 4,400 feet, 4,700 feet, 5,100 feet and 5,600 feet long. The
field is open to private planes. Charter flights are available. Scheduled
commercial air transportation is provided by Eastern Air Lines and National
Airlines. Several privately-owned fields in the immediate vicinity are also
open to private planes.
General: Power within the corporate limits of Orlando and in the immediate
vicinity is furnished by the Orlando Utilities Commission. The Commission now
has installed generating capacity of 43,000 kilowatts. Copies of rate schedules
can be obtained from the Orlando Utilities Commission. Florida Power Corporation
furnishes power in other parts of Orange County. Copies of the company's rate
schedules can be obtained from Florida Power Corporation, Winter Park, Florida.
Coal: Current delivered cost for domestic lump is $25 per ton. All industrial
stoker is sold f.o.b. mine.
Gas: South Atlantic Gas Company distributes manufactured gas rated at 500 B.t.u.
per cubic foot. Copies of rate schedules can be obtained at the company's
4. Fuel (Cont.)
Natural Gas & Appliance Co.
Orlando Butane Gas Service Co.
Polar Gas Co.
A. L. Yates
South Atlantic Gas Co.
Therm-0-Tane Gas & Appl. Co.
Price per aal.
down to 23.50
Dom., $5.50 per
50 gal. cylinder
Dom. & Com. rates
Other: Kerosene and other fuel oils are handled by 11 local distributors,
5. Sewage and Waste Disposal
Sewage: Separate storm and sanitary sewers are installed. Septic tanks and
Imhoff tanks are used for disposal of sanitary sewage. A disposal plant
adequate for future growth of the city is under construction.
Industrial waste disposal: Most large industries treat Waste chemically before
it is emptied into the city system. Industries that have unusually large
amounts of liquid waste are required to have private disposal systems.
Garbage: Garbage is collected twice weekly. However, it will be collected
daily where necessary.
6. Water Supply
Operator: Orlando Utilities Commission.
Source: Deep wells and interconnected lakes.
Treatment: Aeration, coagulation, sedimentation, filtration, chlorination,
taste and odor removal.
Normal pumping capacity: 16,000,000 gallons per day.
Storage capacity: 4,500,000 gallons.
6. Water Supply (Cont.)
Sodium & potassium, as NA 9.4
Bicarbonate ion 78
Sulphate ion 13
Chloride ion 21
Fluoride ion n.d.
Nitrate ion n.d.
Carbonate hardness as CaCO 64
Non-carbonate hardness as CaCO3 22
Total hardness as CaCO3 86
Rate: Copies of rate schedules can be obtained from the Orlando Utilities
7. Communications Facilities
Telephone service: Southern Bell Telephone and Telegraph Company operates a
dial exchange serving 21,850 company-owned stations in the city territory, 601
rural stations and 319 toll circuits.
Telegraph service: Western Union has office hours of 7 a.m. to midnight on
weekdays and 8 a.m. to 11 p.m. on Sundays and holidays.
8. Educational Facilities
Elementary Junior High High
Number of schools 10 2 1
Number of students 4,056 1,993 1,340
Number of teachers 244 113 76
Number of schools 1 1 1
Number of students 1,264 446 288
Number of teachers 83 29 17
Vocational training: Orange County Vocational School offers a wide variety of
vocational training for white students. Vocational training for Negroes in
agriculture is now given and training along other lines is planned as fast as
Other schools: Orlando Junior College, 200 students; Saint James School
(Catholic) kindergarten through high school, 500 students; Cathedral School
(Episcopal), kindergarten through elementary, 100 students; Harrison Business
College, Gaston Business College and Orlando Academy of Music.
Colleges: Rollins College, a private co-educational school, has approximately
9. Health Facilities
City health department: Staff of one doctor, three nurses, three sanitary
officers and one veterinarian. The Orlando Health Department has occasional
birth control clinics. Other clinical work is done by the Orange County Health
County health department: Staff of one doctor, 12 nurses and four sanitary
officers and one plumbing inspector. Operates general, maternity, well-baby,
pre-school, school, immunization, venereal disease, chest X-ray, and child
9. Health Facilities (Cont.)
Name Tye Ownership Beds
Florida Sanitarium & Hospital General Church 180
Orange Memorial Hospital General Non-profit assoc. 240
Orlando Osteopathic Hospital, Inc. General Private 25
Central Florida State Sanitorium Tuberculosis State 370
Holiday House Convalescent Private 20
10. Recreational Facilities
Athletic fields: Exposition Park has one unlighted and two lighted softball
fields, including one with grandstand, and one football field. Robert Davis
Armory has facilities for basketball, and a meeting place for a boys' club is
available next door.
Organized leagues: One softball league is active from April 8 to August 5 and
two basketball leagues are active from January 1 to April 1.
Women's Clubs: The clubhouses are used for Teen Town dances and parties and
other community activities.
Golf courses: Country Club of Orlando and Dubsdread Country Club both operate
18-hole golf courses.
Tennis: Exposition Park, 8 clay courts (5 lighted); Delaney Park, 2 courts;
Princeton School, 1 court; Colonialtown, 1 court; Grand Ave., 1 court.
Dog racing: Sanford-Orlando Kennel Club, midway between Sanford and Orlando
on U. S. Highway 17-92, is open about three months each season.
Swimming: Life guards are on duty at two lakes during the summer months. The
Solarium, Country Club of Orlando and Dubsdread Country Club have pools.
Sanlando Springs is near Orlando.
Boating: Several lakes are available for sailing, motorboating and rowing.
Orlando Yacht Club uses Lake Conway.
Tourist clubs: Tourist clubs have been organized for persons interested in
lawn bowling, horseshoe pitching, roque, shuffleboard, croquet and cards.
Dances and other types of entertainment are held at the Auditorium and at the
Chamber of Commerce building.
Parks: Orlando has 15 playgrounds. Some of the parks have playground equipment
for children. Activities at all city recreational areas are directed by
Other: Bowling alleys, riding stables, roller skating, carpet golf and facili-
ties for many other forms of recreation are available in Orlando.
11. Police Protection
City: Force consists of 65 uniformed patrolmen, 12 detectives and three police-
women. City has 14 patrol cars and six motorcycles equipped with radio and two
marking machines. A police reserve of 34 men, headed by a captain, is on call
at all times.
County: Sheriff's office has a staff of eight law enforcement officers, with
four radio-equipped patrol cars. Four patrol cars are available at all times.
12. Fire Protection
City: Force consists of 47 full-time firemen. City has six radio-equipped
fire trucks, 2 additional radio-equipped mobile units, and three stations.
Insurance rating: SEAU, Class 2; NBFU, Class 5.
13. City Streets
Mileage: Total, 334.64 miles; paved, 172.24 miles; unpaved, 162.40 miles.
General: City has 0.5 miles of paved alleys, 3.1 miles of unpaved alleys
and 174 miles of sidewalks. Streets are surfaced with brick, asphalt or
14. Banking Facilities
Name Dec. 31, 1948 Dec. 31, 1948
Florida Bank at Orlando $21,036,577.01 $19,505,596.30
First National Bank 33,359,128.27 31,640,722.29
Citizens National Bank 6,228,468.82 5,776,221.78
First Federal Savings & Loan Assoc. 16,228,309.02 14,696,083.74
15. Construction and Service Facilities
Type and number: General contractors and homebuilders, 125; architects, 12;
surveyors, 5; general machine shops, 9; machine repair facilities, 1; found-
ries, 4; automotive repair facilities, 79; consulting engineers, 4.
16. Retail Facilities
Type and number: Jewelry stores, 21; men's furnishings, 9; women's apparel,
23; hardware, 22; dry goods, 2; department stores, 9; grocery store, 150;
drug stores, 32.
General: Orlando has no parking meters. There are 20 parking lots in the
17. Wholesale Facilities
General: Orlando's central location and transportation facilities make the
city an ideal distribution center for the entire state and especially for
the rich Central Florida area. It is in the center of Florida's citrus,
cattle and agricultural section.
Commercial cold storage: Approximately 95,000 cubic feet of cooler space is
available. This is adequate for almost any present or future need.
Commercial freezer space: Approximately 65,000 cubic feet of freezer space is
available. This is adequate for present and future needs.
Public warehouse facilities: Approximately 33% of Orlando's 125,000 square
feet of warehouse space is available from time to time. The available space
is increasing as Orlando firms build private warehouses. Orlando banks will
accept warehouse receipts as collateral.
18. Housing Conditions
General: Orlando's housing shortage is being gradually overcome by the
construction of new homes and apartments. Although the need for new housing
remains, rental units are becoming increasingly available. The average two-
bedroom home costs $8,250.
19. Hotels and Restaurants
Hotels: Number, 35; rooms, 1,951.
Restaurants: Number, 226; seating capacity, 10,522.
Orlando Morning Sentinel
Orlando Evening Star
New Orlando Post
*March 31, 1949
21. Radio Stations
daily except Sunday
daily except Sunday
*Also transmits on FM with 59,000 watts radiated power.
22. Laundries and Dry Cleaners
Commercial laundries: Number, 8.
Self-service laundries: Number, 12.
Commercial dry cleaners:
23. Civic Organizations
Board of Realtors
40 and 8
Business and Profes-
sional Women's Club
Earl Osborn P
Harry A. Banks 3
June Rinaldi 2j
J. Rolfe Davis IM
Robt. N. Heintzelman 3(
Loren H. Ward 1
Wm. H. Lawrence 2
Leonard L. Fletcher MK
Lincoln Barnes 1
Miss Marcia Hood M
Mrs. Tom rWatson 2
Mrs. Bendette Stroud Si
Mrs. Charlotte Robinson
. O. Box 3546
S W. Livingston Ave.
\ Carolina Court
S W. Livingston Ave.
28 N. Orange Ave.
26 W. South St.
200 E. Colonial Drive
3tcalf Bldg., c/o Rathborne,
air and Ridgeway
54 S. Orange Ave.
troud's Drug Store
220 N. Orange Ave.
Denominations: Adventist, Baptist, Catholic, Christian, Christian Science,
Christian Missionary Alliance, Church of the Brethren, Church of Christ, Church
of God, Episcopal, Friends, Hebrew, Latter-day Saints, Lutheran, Methodist,
Nazarene, Pentecostal, Presbyterian, Spiritualist, Salvation Army, Union,
Unitarian and Unity.