MIAMI BEACH, FLORIDA /
Part A--General Information
Miami Beach is on the lower East Coast of Florida, three miles east of
Miami. The city consists of a series of islands between the Atlantic Ocean
and Biscayne Bay. Elevation ranges from sea level to eight feet.
Local bus service: Locnl bus service is available throughout the Greater
Highways: Florida Highway A-1-A passes through Miami Beach.
Rail: Rail transportation is provided by the Florida East Coast Railway
and the Seaboard Air Line Railroad. Both freight and passenger terminals
are in Miami.
Intercity bus service: Greyhound Lines, Glades Motor Lines, and National
Trailways provide intercity bus service from depots in Miami Beach.
Air: Eastern Air Lines, National Airlines, Delta Air Lines, Pan American
World Airways, K. L. M. (Royal Dutch Airways), and Expreso Aereo Inter-
Americano provide scheduled commercial air transportation from Miami
Charter flight operators: About 40 companies operate charter flight service
from airports in the Miami area.
Passenger boat lines: Peninsular and Occidental Steamship Company operates
regular passenger service between Miami and Havana, Cuba. Eastern Steam-
ship Company operates regular service between Miami, Havana, Nassau and
New York. The offices of both companies are at Pier 2, Miami.
19_8 Estimate 1945 Census 19A0 Census
Total county 450,000 315,138 267,739
Total city 40,000 32,256 28,012
(Based on U. S. Weather Bureau observations in Miami for a 45-year period.)
Normal Normal Normal Normal
Temperature Rainfall Temperature Rainfall
January 67.9 2.27 July 81.8 5.60
February 68.0 2.03 August 82.1 5.88
March 70.3 2.63 September 80.9 8.65
April 73.9 3.41 October 78.0 7.74
May 77.2 7.15 November 72.5 326
June 80.0 7.17 December 69.1 1.98
Annual 75.1 57.77
MIAMI BEACH, FLORIDA
About the year 1400, a. Tequesta Indian town flourished in the mangrove
jungle that later became Miami Beach. In 1567 Don Pedro Menendez de Aviles
built a Spanish mission here to Christianize the Indians, establish:a port
of call for his ships and exploit the area for the benefit of the Spanish
Crown. In 1850, a handbook of Florida described the Miami Beach section
as inaccessible to the ordinary tourist and unopened to the average settler.
The island was unsurveyed and inhabited only by a few of the remaining
Seminole Indians who had supplanted the Tequestas and the Calusas.
Miami Beach was still a waste of palmettos and mangroves in 1870 when Henry
B. Lum, of Ohio, and his son Charles visited the island. The Lums, seeing
a few coconut palms growing along the beach, began with enthusiasm to plan
a tremendous coconut plantation here, bought a large trect of the beach
land from the government for 35S an acre and returned north. They then
interested several friends in the project end in 1882 began to develop the
plantation. By 1885, over 300,000 coconuts had been planted. However,
wild rabbits ate the tender shoots as soon as they appeared above the
ground. The trees that did live to maturity bore fruit, but the yield was
so small thatithe venture failed.
John S. Collins, a New Jersey merchant and horticulturist, was a member of
the group that.had invested in the coconut plantation. He visited Miami
Beach to check on his investment and found, of course, a dismal failure.
He became interested in the agricultural possibilities of the area and after
a few years was shipping 18 carloads of produce a year from Miami. Collins
and his son-in-law, Thomas J. Pancoast, became interested in developing the
island as a residential area and in July, 1912, began construction of the
Collins Bridge, linking Miami and Miami Beach. When Collins and Pancoast
ran out of capital, Carl G. Fisher lent Collins $50,000 to complete the
bridge. Later, Collins, Pancoast and Fisher formed the Miami Beach Bay
Shore Company to buy and develop land in the beach area.
These Miami Beach pioneers then began clearing and filling in the land upon
which their dream resort city would stand. They employed an army of men,
pumping boats, dredges, barges and set an 18-inch pipeline over a mile long
before they succeeded in pumping enough sand from the bottom of Biscayne
Bay to cover the bare mangrove roots on the land. After the fills were
completed, loads of rich soil were brought in from the Everglades, grass
was sown and trees, shrubs and flowers transplanted to the island. Concrete
bulkheads were put in and streets were laid out and paved.
Fisher, the master showman and most ambitious of the first developers, in-
stalled an electrical power plant and water system, built golf courses, polo
fields, bath casinos and large hotels and used every means at his command
to publicize these attractions. Fisher launched an extensive and far-
reaching campaign advertising the climate, beauty and vacation facilities
of Miami Beach and thousands of tourists came pouring in to be enchanted
by this new resort. California gold rushes and southwestern oil booms
faded into insignificance with the freak population trek to Miami Beach
in the early 20's.
Miami Beach was incorporated as the Town of Ocean Beach in 1915 and as the
City of Miami Beach on May 21, 1917.
6, Major Sources of Income
Miami Beach's economy is based entirely upon the tourist industry,
Daily newspapers are the Miami Beach Evening Sun and Miami Beach Morning
Star. A combined edition, the Miami Beach Sun-Star, is issued on Sunday.
MIAMI BEACH, FLORIDA
8. Radio Stations
Call Letters Kilocycles Watts
WMBM* 800 1' 000
WKAT*# 1360 5000.(day); 1000
WQAM# 560 5000 (day); 1000
WIOD 610 5000
WGBS 710 .0000
WINZ 940 1000
WVCG 1070 1000
WWPB 1450 250-
WBAY 1490 250
*Station is in Miami Beach. Other stations are within a 20-mile radius.
#Also operates a Frequency Modulation station.
9. Private Schools
Abbott Gardens Private School, 7705 Abbott Avenue, day school, nursery
through fourth grade. Harold R. Malamud, Director.
Children's Corner, 1849 James Avenue, boarding and day school, nursery
through pre-primary. Mrs. Lillian E. Levin, Director.
Coburn Country Day School, 1000 Bay Drive, Normandy Isle, day school,
kindergarten through high school. R. H. Terry, Headmaster.
Colonial School, 1438 Lincoln Road, resident and day school, first through
ninth grades. Miss Julia Pressmar, Director.
Drexel Private School and Day Camp, 1676 Collins Avenue, boarding and day
school, nursery through high school. Dr. Gustave L. Drexel, Principal.
Lear School, 1010 West Avenue, day school, kindergarten through high school.
Ida R. Lear, Director.
Little School, 1838 Bay Road, day school, nursery through sixth grade.
Mrs. Marjorie S. Kulp, Director.
Luban School, 1055 Lexon Avenue, boarding and day school, kindergarten
through high school, Sherman S. Luban, Director.
Mannheimer Resident-and Day Schools, 1054 Pennsylvania Avenue, and 1512
Collins Avenue, kindergarten through high school. Milton R. Mannheimer,
Normandy School, 1021 Biarritz Drive, boarding and day school, kindergarten
through high school. Leo Huberman, Headmaster.
Part B---Recreation and Entertainment
1. Special Events
Some of the outstanding special events in the Greater Miami area during the
winter of 1948-49 are:
October 17--American Legion Parade (6:00 p.m.), Miami Beach
October 18-21--American Legion Convention, Greater Miami
October 19--American Legion Parade (4:00 p.m.), Miami
December 26--Arrival of San Christobel and Spirit of Youth plus Orange
Bowl Marine Pageant (4:00 p.m.; can be seen from causeway or Bdyfront
December 28--Fashion Review on Lincoln Road, Miami Beach
December 28--Orange Bowl Kick-off Luncheon, Miami
December 29-30--Orange Bowl Aqua Follies, Miami
December 30-January 1--Venetian Festival, Fort Lauderdale
December 31--Orange Bowl Jamboree Parade (7:30 p.m.), Miami
December, date not set--Women's National Aquatic Forum, Hollywood
January 1--Orange Bowl Football Game, Miami
January 2--Motor Boat Races and Departure of San Christobel and Spirit of
Youth Girl, Miami
January 3--Musical Spinwheels, Orange Bowl Pageant and Fireworks show, Miami
January 7-9--All-American Air Maneuvers, Opa Locka Air Field, Miami
SI r 4
MIAMI BEACH, FLORIDA
1. Special Events (Cont.)
January 16--Greater Miami Dog Show, Miami
March, first week--Tropical Fiesta, Hollywood
March, date not set--Dade County Fair, Miami
April, date not set--Pan-American Fiesta, Miami
2. Athletic Events
Visitors have an almost unlimited choice of athletic events during the
winter season. In most cases, dates for events scheduled during the
1948-49 season have not been announced. However, persons who plan to be
in Miami Beach during the 1948-49 season can obtain later information from
the Miami Beach Chamber of Commerce. Some of the regular events are:
Football: In addition to the home games of high school teams in the Miami
area, 10 intercollegiate games are scheduled during the 1948-49 season,
All intercollegiate games will be played in the Orange Bowl Stadium. Home
games of the University of Miami begin at 8:15 p.m. Games scheduled are:
October 1--University of Miami vs. Rollins
October 8--University of Miami vs. Villanova
October 22--University of Miami vs. University of Georgia
October 29--University of Miami vs. University of Maryland
November 5--University of Miami.vs. University of Cincinnati
November 12--University of Miami vs. Chattanooga
November 26--University of Miami vs. University of Kentucky
December 3--University of Miami vs. Vanderbilt
December 4--Negro Orange Blossom Football Classic, Florida Agricultural
and Mechanical College vs. outstanding opponent to be selected later.
January 1--Orange Bowl Game, between to outstanding college teams to be
selected at the end of the season.
Golf: Important golf tournaments to be held in Greater Miami during the
1948-49 season include:
December 6-9--Miami Open Golf Tournament, Miami
January 3-9--Dixie Amateur Golf Tournament, Miami
January 25-30--Helen Lee Doherty Women's Golf Tournament, Miami
February 28-March 4--Miami County Club Amateur Four-Ball Golf Tournament,
Orange Brook Golf Course, Hollywood
March 10-13--International Four-Ball Golf Tournament, Miami
Tennis: The International Tennis Tournament will be held at Miami Beach
from April 7 through 14, 1949.
Swimming: Aquatic shows are held at the Macfadden-Deauville Hotel pool
each Sunday during the winter season. An Aquatic Forum will be held at
Fort Lauderdale from December 21 through January 4.
Fishing tournaments: Waters near Miami Beach, world-famous for fishing,
will be the scene of several important fishing tournaments during 1948-49,
November 17-19--Annual International Light Tackle Sailfish Tournament, Miami
December 15-March 31--Hollywood Fishing Tournament, Hollywood
December 15-April 15--Fort Lauderdale Fishing Tournament, Fort Lauderdale
January 9-April 7--Metropolitan Miami Fishing Tournament, Greater Miami
Year round--George Ruppert Fishing Contest, Miami
3. Commercial Attractions
Bus tours: Stanley Tours, 1402 Collins Avenue, telephone 5-1330; Wylly
Tours, 514 Collins Avenue, telephone 5-7865, and Gray Line Tours, 538
Washington Avenue, telephone 5-1812, have comfortable buses making doily
tours of the Miami Beach estates and points of interest in the Greater
MIAMI BEACH, FLORIDA
3. Commercial Attractions (Cont.)
Boat tours: Nikko Sightseeing Company, 24th Street and Collins Avenue,
telephone 5-7033, and Biscayne Marine Tours, 839 West Flagler Street, Miami,
telephone 3-5196, have varied sightseeing boat trips.
Blimp tours: Goodyear Blimp Base, MacArthur Causeway, telephone 9-5976,
has a 20-minute air tour of the Greater Miami area. Trips are made from
noon until 5:00 p.m.
Special attractions: Fairchild Tropical Gardens, Ingraham Highway, compre-
hensive display of rare Florida plant life, admission free; Fennell Orchid
Company, Route 1, Homestead, more than 200 varieties of orchids and other
rare jungle flowers; Monkey Jungle, near U. S. Highway 1, Goulds, hundreds
of monkeys run wild while visitors watch from cages; Musa Isle Indian
Village, N. W. 25th Avenue at 16th Street, Seminole Indians wrestle alliga-
tors, rare birds and jungle denizens on display; Parrot Jungle, Red Road,
South Miami, many varieties of parrots and other rare tropical birds dis-
played in lush jungle aviary; Rare Bird Farm, U. S. Highway 1, Kendall,
flamingoes, peacocks, macaws and quetzales are among 1,400 birds shown.
Boxing: Professional matches are held regularly in Miami, Miami Beach and
Dog racing: 1948-49 racing dates for dog tracks in the Miami area are:
November 15-January 1--Biscayne Kennel Club, 115th Street at N. E. 2nd
December 25-April 4-Miami Beach Kennel Club, 33 Collins Avenue, Miami
December 27-April 9--Broward County Kennel Club, Hollywood
January 3-April 11-West Flagler Kennel Club, 300 N. W. 37th Avenue, Miami
April 12-May 31--Biscayne Kennel Club, 115th Street at N. E. 2nd Avenue,
Horse Racing: 1948-49 racing dites for horse tracks are:
December 1-January 15--Tropical Park, Miami
January 17-March 3--Hialeah Race Course, Miami*
March 4-April 19--Gulfstream Park, Hallandale
*Special stake races will be held at Hialeah on January 17, 19, 22, 26 and
29; February 2, 5, 9, 12, 16, 18, 19, 23 and 26, and March 1, 2 and 3,
Jci-lAlai: Professional Jai-Alai games are held at Biscayne Fronton,
3500 N. W. 37th Avenue, Miami, from December 15 through April 9, 1949.
Boat Races: The Third Annual Orange Bowl Sailing Regatta will be held off
Dinner Key, Miami, at 2:00 p.m. on December 26. Definite dates have not
been set for the other boat races, but the Lipton Cup Bailing Race and
Miami-Nassau Yacht Race will be held in February, the Midwinter Sailing
Regatta and Biscayne Bay Motorboat Regatta in March, and the Fort Lauderdale
Power Boat Races in April.
4. Tourist Clubs
5. Recreational Clubs
Miami Beach Youth Recreation Center, La Gorce Country Club, Indian Creek
Club, Bath Club and Surf Club.
MIAMI BEACH, FLORIDA
6. Civic Organizations
Junior Chamber of Commerce
Chamber of Commerce
7. Fraternal Organizations
Jewish War Veterans
Knights of Pythias
Masonic Hibiscus Lodge
Veterans of Foreign Wars
8. Organized Entertainment
Date & Time of Meeting
Tuesday, 12:15 p.m.
Tuesday, 12:15 p.m.
Wednesday, 12:15 p.m.
Thursday, 12:15 p.m.
Monday, 7:30 p.m.
.3rd Monday, 3 p.m.
Date & Time of Meeting
1st & 3rd Thurs., 8 p.m.
1st & 3rd Tues.,
Thursday, 8 p.m.
Friday, 8:30 p.m.
1st & 3rd Mon.,7:30 p.m.
Tuesday, 8 p.m.
2nd & 4th Tues., 8 p.m.
Place of Meeting
Bache & Company offices
1210 Fifth Street
Place of Meeting
1828 Alton Road
720 West Avenue
824 Alton Road
237 5th Street
1910 Alton Road
4144 Chase Avenue
25 Washington Avenue
720 West Avenue
The City Recreation Department sponsors an extensive recreational program.
Frequent art exhibitions are held at the Miami Beach Art Center, 2100 Collins
Avenue. The Philharmonic Society of Greater Miami gives several concerts
each winter and the Opera Guild of Miami produces several operas. Nationally-
known artists are presented in the Barry College Winter Series and the Beaux
Arts Series, but dates for the concerts have not been set. Concerts for
which dates have been set include:
University of Miami Artist Series, Miami High School Auditorium- Set Svan-
holm, Swedish tenor, October 31 and November 1; Yara Bernette, Brazilian
pianist, November 21-and 22; Raya Garbousova, Russian cellist, December 12
and 13; Eugene List, Philadelphia pianist, January 23 and 24; James Melton,
tenor, February 13 and 14; Gyorgy Sandor, Hungarian pianist, March 6 and 7;
Dr, Howard Hanson, guest conductor, with the University of Miami Symphony
Orchestra, April 17 and 18; Kathleen Ferrier, English contralto, May 15 and
Miami Beach Community Concert Series, Miami Beach High School Auditorium--
Gelius Dougherty and Vincenz Ruzicka, duo-pianists, December 8; Jean
Casadesus, pianist, January 10; Mischa Elman, violinist, February 7;
Andres Segovia, guitarist, March 2; Rose Bampton, Metropolitan Opera soprano,
Miami Civic Music Association Recitals, Miami Edison High School Auditorium--
Four Piano Ensemble, December 6; Jacques Thibaud, violinist, January 5;
RCA-Victor Show, mixed chorus and Robert Merrill, soloist, January 29;
Clifford Curzon, pianist, February 12; Giuseppe De Stefano, tenor, March 21;
Winifred Heidt, contralto, and Joseph Schuster, cellist, April 4.
9. Recreational Facilities
Badminton, Supervised classes and play at Miami Beach High School, 14th
Street and Pennsylvania Avenue.
Golf: Normandy Isle Country Club, North Normandy Isle, greens fee, $2.50;
Bayshore Country-Club, 27th Street at Alton Road, greens fee, $2.50; and
Miami Beach Municipal Golf Course, Washington Avenue at 19th Street, greens
fee, $1.50, are open to the public. La Gorce Country Club, 57th Street at
Alton Road, and Indian Creek Club, Indian Creek Island, are open to members
and guests only. The municipal course is nine-holes and the others are
-~ -, .
MIAMI BEACH, FLORIDA
9. Recreational Facilities (Cont.)
Park sports: Volleyball, handball, softball, archery and chess supervised
group play is offered by the City Recreation Department. Further information
may be obtained by telephoning 5-0411.
Riding: Eight well-equipped riding academies in the Greater Miami areaare
listed in the classified section of the telephone directory.
Swimming: Municipal beaches open to the public are located on the ocean be-
tween Biscayne and 1st Streets; 2nd and 3rd Streets; 6th Street and Four-
teenth Lane; 21st and 22nd Streets and 72nd and 73rd Streets. Cabanas and
locker facilities are available at Cooks Casino, 5th Street and Ocean Drive;
Shore Club, 1901 Collins Avenue, and Macfadden-Deauville Hotel, 67th Street
at Collins Avenue. Pools are available at Shore Club and Macfadden-Deauville
Tennis: Public courts are available at Flamingo Park, Normendy Park, Polo
Park and Washington Park. Private courts and professional instruction are
available at Grossinger-Pancoast, King Cole, Macfadden-Deauville and Roney
Public parks: Flamingo Park, llth Street to 14th Place on Meridian Avenue,
offers a wide variety of sports facilities end children's playground.
Other city playgrounds are at Washington Park, Washington Avenue at 3rd
Street; Polo Park, 42nd Street at Meridian Avenue, and Normandy Playground,
Everglades Concourse at Rue Granville. Crandon Park on Key Biscayne,
Haulover Park north of Bal Harbour, and lMatheson Hammock near Coral Gables
are the principal county parks. All county parks offer facilities for
swimming, boating and picnicking.
Quail, turkeys, deer, dove, ducks, geese, opossums and a fev bears are found
near here. It is approximately five miles to unposted;Ihunting grounds. There
are no hunting lodges in this area.
Sixty charter fishing boats are available for deep sea fishing. Boats are
berthed at Gulf Docks (telephone 5-9257) and Chamber of Commerce Dock
(telephone 5-9200), on opposite sides of MacArthur Causeway, west of Alton
Road, and at Bakers Haulover Docks (telephone 6-9225), on Ocean Drive, norih
of Bal Harbour. The fee for deep sea boats is $65 per day. "The Admiral",
Gulf Docks, and "The Tarpon", Bakers Haulover Docks, make two daily trips
to ocean reefs for still fishing. For still fishing the charge is $2 per
person for half day. Fishing is permitted from publicly-owned piers,
bridges and bulkheads in the Miami area.
Baptist, Catholic, Christian Science, Community, Episcopal, Hebrew,
Lutheran, Methodist and Presbyterian denominations have services in Miami
Hotels, apartment hotels, apartments, rental houses and rooming houses
have accommodations for over 52,000 persons. Information on accommodations
can be obtained from the Miami Beach Chamber of Commerce.
Further information on Miami Beach can be obtained from:
CHAMBER OF COMMERCE
1210 Fifth Street
Miami Beach 39, Florida