Part A---General Information
Miami is on the lower East Coast of Florida, 25 miles south of Fort Lauderdale,
three miles west of Miami Beach and 350 miles southeast of Jacksonville. It
is on Biscayne Bay near the Atlantic Ocean.
Local bus service: Local bus service is available throughout the Greater
Highways: U. S. Highways 1 and 94 and Florida Highways A-1-A, 7, 9, 25 and
27 enter Miami.
Rail: Rail transportation is provided by the Florida East Coast Railway and
the Seaboard Air Line Railroad.
Intercity bus service: Greyhound Lines, Glades Motor Lines and National
Trailways provide intercity bus service from Miami.
Air: Eastern Air Lines, National Airlines, Delta Air Lines, Pan American
World Airways, K.L.M. Royal Dutch Airways, Expreso Aereo Inter-Americano
and British South American Airways provide scheduled commercial air transpor-
tation from Miami International Airport to all parts of the world.
Charter flight operators: About 40 companies operate charter flight service
from airports in the Miami area.
Passenger boat lines: Peninsular and Occidental Steamship Company operates
regular passenger service between Miami and Havana, Cuba. Eastern Steamship
Company has regular passenger service between Miami, Havana, Nassau and New
York. Both companies have offices at Pi.r 2, Miami.
1948 Estimate* 19 12
Total county 360,800 315,138 267,739
Total city 217,400 197,326 172,172
*Estimates by SALES MANAGEIENT Survey of Buying Power. Copyright, 1948.
Normal Normal Normal Normal
Temperature Rainfall Temperature Rainfall
January 67.9 2.27 July 81.8 5.60
February 68.0 2.03 August 82.1 5.88
March 70.3 2.63 September 80.9 8.65
April 73.9 3.41 October 78.0 7.74
May 77.2 7.15 November 72.5 3.26
June 80.0 7.17 December 69.1 1.98
Annual 75.1 57.77
Miami is commonly believed to be a Seminole Indian word. However, it is more
likely that it is a combination of the Spanish words, "mi", meaning "my", and
"ami", meaning "love".
5. History (Cont.)
Miami was largely wilderness when William Brickell and Julia S. Tuttle es-
tablished farms in the area in 1870. Drainage projects reclaimed much valuable
land, but the area did not grow rapidly during the next 25 years. During the
winter of 1894-95 a severe freeze destroyed citrus groves throughout central
Florida. To call attention to Miami's climate, Mrs. Tuttle sent a bouquet of
orange blossoms to Henry M. Flagler, founder of the Florida East Coast Railway.
This so impressed Flagler that he visited Miami and decided to extend his rail-
road from West Palm Beach. In 1896, Flagler's railroad reached Miami and his
resort hotel, the Royal Palm, was opened. Miami had an estimated population
of 1,500 when it was incorporated that year.
As late as 1920, Miami had a population of only 29,571, and was the fourth
largest city in the state. During the .next five years, the population more
than doubled, reaching 69,754.
Between 1923 and 1926, Miami's development was spectacular. Now subdivisions
were carved from wilderness and millions of dollars spent to advertise land
for sale. More than $100,000,000 was spent in building during the peak year.
The demand for building materials was so great that the one railroad into
Miami at that time could not handle the traffic and an embargo was declared on
all non-perishable freight bound for Florida. Miami's growth was stopped
momentarily by the end of the "boom", but the city soon recovered and has
continued its steady growth.
6. Major Sources of Income
Although reliable statistical data on the number of tourists visiting Miami
and the total tourist expenditure are not available, catering to vacationists
is undoubtedly Miami's principal business. Light manufacturing, especially in
the garment field, is rapidly increasing in importance. Miami is also an im-
portant air transportation center. The Dade County Port Authority estimates
that for the fiscal year ending March 15, 1948 the payrolls and local pur-
chases by airlines and their affiliates and expenditures by passengers in
transit totaled $68,996,396.
Daily: Miami Herald (morning), Miami Daily News (evening), Miami Beach Star
(morning), Miami Beach Sun (evening), Miami Beach Sun-Star (Sunday).
8. Radio Stations
Call Letters Froauencv Watts Network
WBAY 1490 250 none
WGBS* 710 10,000 CBS
WINZ 940 1,000 none
WIOD* 610 5,000 NBC
WKAT* 1360 5,000 (day)
1,000 (night) MBS
WMBM 800 1,000 none
WMIE 1140 10,000 (day)
5,000 (night) none
WQAM* 560 5,000 (day)
1,000 (night) ABC
WVCG 1070 1,000 none
WWPB* 1450 250 none
*Also transmits on FM.
9. Private Schools and Colleges
Abbott Gardens Private School, 7705 Abbott Avenue, Miami Beach, nursery through
Bayshore Kiddie Garden, 3535 East Fairview Street, day and boarding, nursery
9. Private Schools and Colleges (Cont.)
Kilborn Pre-School, 3027 S.W. 22nd Terrace, kindergarten.
Toddle Inn Playhouse, 481 N.E. 30th Terrace, babies to four'years.
Mary M. Black School, 666 S.W. 4th Street, day and boarding, coeducational,
ages four to nine.
Children's Corner, Inc., 1849 James Avenue, Miami Beach, nursery through
Dee, Beatrice Private School, 725 West 40th Street, Miami Beach, nursery
through third grade.
Hertha's Nursery, 1234 S.W. 6th Street, ages two to 14.
Ingley School, 8025 N.W. Miami Court, through eighth grade.
Ken-Castle Kindergarten, 914 Ponce de Leon Boulevard, Coral Gables, day and
boarding, coeducational, ages three to nine.
Playhouse Country Day School, 152 S.W. 8th Street.
Riverside ABCEDARY, 272 S.W. 2nd Street.
Cushman School, 592 N.E. 60th Street, day, coeducational, age three through
Miami Country Day and Resident School, 601 N.E. 107th Street, boys only,
first through ninth grade.
Academy of the Assumption, 1517 Brickell Avenue, day and boarding, girls.
Biscayne Bay Day School, 2850 Pine Tree Drive, Miami Beach, coeducational,
age five through senior high.
Coburn Country Day School, 1000 Bay Drive, Normandy Isle, Miami Beach, coedu-
cational, elementary through senior high.
Colonial School, 1438 Lincoln Road, Miami Beach, day and boarding, elementary
through senior high.
Drexel Private Boarding and Day School, 1676 Collins Avenue, Miami Beach,
coeducational, age two through senior high.
Exmoor School, 803 Anastasia Avenue, Coral Gables, coeducational, kindergarten
through senior high.
Happy Home School, 2922 N. W. 17th Street. For mentally handicapped children.
Harris Open Air School, 1051 Brickell Avenue, coeducational, kindergarten
through senior high.
Lear Day School, 1010 West Avenue, Miami Beach, coeducational, ago five
through senior high.
Luban School, 1055 Lenox .venue, Miami Beach, dry and boarding, coeducational,
elementary through senior high.
Mannheimer School, 1054 Penn Avenue, Miami Beach, and 1512 Collins Avenue,
Miami Beach, day and boarding, coeducational, kindergarten through senior
Miami Military Academy, 10601 Biscayne Boulevard, boarding, boys only, age six
through senior high.
Normandy School, 1021 Biarritz Drive, Miami Beach, day and boarding, coeduca-
tional, kindergarten through senior high.
Whitefield School, 1550 Lenox Avenue, Miami Beach, kindergarten through senior
Part B---Recreation and Entertainment
1. Special Events
Some of the outstanding special events in the Greater Miami area during the
winter of 1948-49 are:
October 17--American Legion Parade (6:00 p.m.), Miami Beach
October 18-21--American Legion Convention, Greater Miami
SOctober 19--American Legion Parade (4:00 p.m.), Miami
December 26--Arrival of-San Christobel and Spirit of Youth plus Orange Bowl
Marine Pageant (4:00 p.m.; can be seen from causeway or Bayfront Park),
December 28--Fashion Review on Lincoln Road, Miami Beach
December 28--Orange.Bowl Kick-off Luncheon, Miami
December 29-30--Orange Bowl Aqua Follies, Miami
December 30-January 1-Venetian Festival, Fort Lauderdale
December 31--Orange Bowl Jamboree Parade (7:30 p.m.), Miami
1. Special Events (Cont.)
January 1--Orange Bowl Football Game, Miami
January 2--Motor Boat Races and Departure of San Christobel and Spirit of
Youth Girl, Miami
January 3--Musical Spinwheels, Orange Bowl Pageant and Fireworks Show, Miami
January 7-9--All-American Air Maneuvers, Miami
January 16--Greater Miami Dog Show, Miami
January 20-29-Miami.Sportsman's Show, Miami
February 18-20--Annual Orange Festival and Rodeo, Davie
February, date not set--Annual Strawberry Festival, 108th Avenue and Tamiami
March, first week--Tropical Fiesta, Hollywood
March, date not sot--Dade County Fair, Miami
April, date not set--Pan-American Fiesta, Miami
2. Athletic Events
Visitors have an almost unlimited choice of athletic events during the winter
season. In many cases, dates for events scheduled during the 1948-49 season
have not been announced. However, persons who plan to be in Miami can obtain
later information from the Mimi Chamber of Commerce. Some of the major
events scheduled for 1948-49 are:
Football: In addition to the home games of high school teams in the Miami
area, 10 intercollegiate games are scheduled during the 1948-49 season.
All intercollegiate games will be played in the Orange Bowl Stadium. Home
games of the University of Miami begin at 8:15 p.m.. Games scheduled are:
October 1--University of Miami vs.Rollins
October 8--University of Miami vs. Villanova
October 22--Univertity of Miami vs. University of Georgia
October 29--University of Miami vs. University of Maryland
November 5--University of Miami vs. University of Cincinnati
November 12-University of Miami vs. Chattanooga
November 26--University of Miami vs. University of Kentucky
December 3--University of Miami vs. Vanderbilt
December 4--Negro Orange Blossom Football Classic, Florida Agricultural
and Mechanical College vs. outstanding opponent to be selected later.
January 1--Orange Bowl Game, between two outstanding college teams to be
selected at the end of the season.
Golf: Important golf tournaments to be held in Greater Miami during the 1948-
49 season include:
December 6-9--Miami Open Golf Tournament, Miami
January 3-9--Dixie Amateur Golf Tournament, Miami
January 25-30--Helen Lee Doherty Women's Golf Tournament, Miami
February 28-March 4--Miami Country Club Amateur Four-Ball Golf Tournament,
February, date not set--Fourth Annual Women's International Golf Tournament,
March 10-13--International Four-Ball Golf Tournament, Miami
Tennis: The International Tennis Tournament will be hold at Miami Beach from
April 7 through 14, 1949.
Swimming: Aquatic shows are hold at the Macfadden-Deauvillo Hotel pool, Miami
Beach, each Sunday during the winter season. An Aquatic Forum will be held
at Fort Lauderdale from December 31 through January 4, and the Women's
National Aquatic Forum will be held at Hollywood some time in December.
Fishing tournaments: Waters near Miami Beach, world-famous for fishing, will
be the scene of several important fishing tournaments during 1948-49, in-
2. Athletic Events (Cont.)
November 17-19--Annual Interntional Light Tackle Sailfish Tournament, Miami
December 19-March 31--Hollywood Fishing Tournament, Hollywood
December 19-April 10--Fort Lauderdale Fishing Tournament, Fort Lauderdale
January 9-April 17--Metropolitan Miami Fishing Tournament, Greater Miami
Year round-George Ruppert Fishing Contest, Miami
Boat races: The Third Annual Orange Bowl Sailing Regatta will be held off
Dinner Key, Miami, at 2:00 p.m. on December 26. Definite dates have not
been set for the other boat races but the Lipton Cup Sailing Race and Miami-
Nassau Yacht Race will be held in February, the Midwinter Sailing Regatta
and Biscayne Bay Motorboat Regatta in March and the Fort Lauderdale Power
Boat Races in April.
Polo: Polo games will be held on 12 consecutive Friday nights during 1949.
The.dates are January 14,,21 and 28; February 4, 11, 18 and 25; March 4, 11,
18 and 25, and April 1.
Trap shooting: Fourth Annual Little Grand Trap Shoot will be held in Miami
from January 13-16 and 20-23.
3. Commercial Attractions
Bus tours-Stanley Tours, 1402 Collins Avenue, Miami Beach, telephone 5-1330;
Wylly Tours, 514 Collins Avenue, Miami Beach, telephone 5-7865, and Gray
Line Tours, 538 Washington Avenue, Miami Beach, telephone 5-1812, have
comfortable buses making daily tours of the Miami Beach estates and points
of interest in the Greater Iiami area.
Boat tours--Nikko Sightseeing Company, 24th Street and Collins Avenue, Miami
Beach, telephone 5-7033, and Biscayne Marine Tours, 839 West Flagler Street,
telephone 3-5196, have varied sightseeing boat trips.
Blimp tours--Goodyear Blimp Base, MacArthur Causeway, telephone 9-5976, has
a 20 minute air tour of the Greater Miami area. Trips are made from noon
until 5 p.m.
Special attractions--Fairchild Tropical Gardens, Ingraham Highway, comprehen-
sive display of rare Florida plant life, admission free; Fennell Orchid
Company, Route 1, Homestead, more than 200 varieties of orchids and other
rare jungle flowers; Monkey Jungle, near U. S. Highway 1, Goulds, hundreds
of monkeys run wild .while visitors watch from cages; Musa Isle Indian
Village, N.W. 25th Avenue at 16th Street, Seminole Indians wrestle alliga-
tors, rare birds and jungle denizens on display; Parrot Jungle, Red Road,
South Miami, many varieties of parrots and other rare tropical birds dis-
played in lush jungle aviary; Rare Bird Farm, U. S. Highway 1, Kendall,
flamingoes, peacocks, macaws and quetzales are among 1,400 birds shown.
Boxing--Professional matches are hold regularly in Miami, Miami Beach and
Dog racing: 1948-49 racing dates for dog tracks in the Miami area are:
November 15-January 1-Biscayne Kennel Club, 115th Street at N.E. 2nd
December 25-April 4--Miami Beach Kennel Club, 33 Collins Avenue, Miami Beach
December 27-April 9--Broward County Kennel Club, Hollywood
January 3-April 11-West Flagler Kennel Club, 300 N.W. 37th Avenue, Miami
April 12-May 31--Biscayne Kennel Club, 115th Street at N.E. 2nd Avenue,
Horse Racing: 1948-49 racing dates for horse tracks are:
December 1-January 15--Tropical Park, Miami
January 17-March 3--Hialeah Race Course, Miami*
March 4-April 19--Gulfstream Park, Hallandalo
*Special stake races will be held at Hialeah on January 17, 19, 22, 26 and
29; February 2, 5, 9, 12, 16, 18, 19, 23 and 26, and March 1, 2 and 3.
3. Commercial Attractions (Cont.)
Jai-Alai: Professional Jai-Alai games are hold at Biscayne Fronton, 3500 N.W.
37th Avenue, Miami, from December 15 through April 9, 1949.
4. Civic Clubs
Business and Professional
Chamber of Commerce
Junior Chamber of Co
Lions Club Auxiliary
Day & Time of Meeting
2nd Monday, 8 p.m.
1st & 3rd Monday
Tuesday, 6:30 p.m.
3rd Wednesday, 12:30
(1st Tuesday, 8 p.m.
(3rd Tuesday, 6:30 p.m.
2nd Thursday, 6:30 p.m.
Place of Meeting
El Comodoro Hotel
130 Shoreland Arcade
El Comodoro Hotel
No fixed place
Miami Country Club
No fixcd place
El Comodoro Hotel
No fixed place
El Comodoro Hotel
House of Gong
5. Fraternal Organizations
American Legion, Harvey Seeds Post
Amvets, Post No. 17
Amvets, Post No. 25
B'Nai B'Rith Youth Organization
F. & A.M.
Fraternal Order of Eagles
Knights of Columbus
Loyal Order of Moose
United Spanish War Veterans
Veterans of Foreign Wars
N. E. 66th Street
56 S. W. 1st Street
10550 Biscayne Boulevard
Postal Pacific Building
120 N. W. 15th Avenue
2198 N. W. 54th Street
3405 N. W. 27th Avenue
228 N. E. 26th Terrace
2744 West Flagler Street
471 N. W. 3rd Street
101 N. E. 40th Street
1608 S. W. 27th Avenue
6. Organized Entertainment
The City Recreation Department sponsors on extensive recreational program.
Frequent art exhibitions are held at the Miami Beach Art Center, 2100 Collins
Avenue. The Philharmonic Society of Greater Minmi gives several concerts each
winter and the Opera Guild of Miani produces several operas. Nationally-known
artists are presented in the Berry College Winter Series and the Beaux Arts
Series, but dates for the concerts have not been set. Concerts for which dates
have been set include:
University of Miami Artist Series, Miami High School Auditorium--Set Svan-Holm,
Swedish tenor, October 31 and November 1; Yara Bernette, Brazilian pianist,
November 21 and 22; Raya Garbousova, Russian cellist,-December 12 and 13;
Eugene List, Philadelphin pianist, January 23 and 24; James Melton, tenor,
February 13 and 14; Gyorgy Sandor, Hungarian pianist, March 6 and 7; Dr.
Howard Hanson, guest conductor,with the University of Miami Symphony
Orchestra, April 17 and 18; Kathleen Ferrier, English contralto, May 15 and
6. Organized Entertainment (Cont.)
Miami Beach Community Concert Series, Miami Beach High School Auditorium-
Gelius Dougherty and Vincenz Ruzicka, duo-pianists, December 8; Jean
Casadesus, pianist, January 10; Mischa Elman, violinist, February 7; Andres
Segovie, guitarist, March 2; Rose Bampton, Metropolitan Opera soprano,
Miami Civic Music Association Recitals, Miami Edison High School Auditorium--
Four Piano Ensemble, December 6; Jacques Thibaud, violinist, January 5;
RCA-Victor Show, mixed chorus and Robert Merrill, soloist, January 29;
Clifford Curzon, pianist, February 12; Giuseppe De Stefano, tenor, March 21;
Winifred Heidt, contralto, and Joseph Schuster, cellist, April 4.
7. Recreational Facilities
Miami offers an exceptional variety of recreational facilities. A few of the
sports for which facilities are available are archery, badminton, baseball,
basketball, bowling, boxing, checkers, chess, dominoes, football, goggle fish-
ing, golf, horseback riding, hunting, Jai-Alai, horse shoe, quoits, lawn bowl-
ing, motorboating, polo, roller skating, roque, shuffleboard, softball, swim-
ming, table tennis, tennis, trap and skeet shooting, volleyball, water board-
ing, weight lifting, wrestling and yachting. Complete information on facili-
ties for any sport can be obtained from the Miami Chamber of Commerce.
Duck, geese, coot, dove, deer, turkey, quail, squirrel, and marsh hens are
found in this section. Hunting guides and hunting lodges are not available
in the immediate vicinity.
Salt water fishing is one of the favorite sports in Miami and the adjacent
waters are among the finest fishing grounds in Florida. Sixty charter fishing
boats are available for deep sea fishing. Boats are berthed at Gulf Docks
(telephone 5-9257) and Chamber of Conmerce Dock (telephone 5-9200), on
opposite sides of MacArthur Causeway, west of Alton Road, Miami Beach, and at
Bakers Haulover Docks (telephone 6-9225 ), on Ocean Drive, north of Bal Harbor.
The fee for deep sea boats is $65 per day. "The Admiral", Gulf Docks, and
"The Tarpon", Bakers Haulover Docks, make two daily trips to ocean reefs for
still fishing. For still fishing, the charge is $2 per person for half day.
Fishing is permitted from publicly-owned piers, bridges and bulkheads in the
Baptist, Catholic, Christian Mission Alliance, Christian Science, Church
of Christ, Congregational, Episcopal, Evangelical, Greek Orthodox, Jewish,
Methodist, Nazarene, Presbyterian, Seventh Day Adventist, Unitarian.
Dade County has 5,984 licensed hotels, apartment houses, rooming houses and
motor courts, providing 145,220 rooms for visitors. Most of these are in
the Metropolitan Miami area. The Miami Chamber of Commerce maintains up-to-
date information on all types of accommodations.
Further information on Miami can be obtained from:
CHAMBER OF COMMERCE
130 Shoreland Arcade
Miami 32, Florida