INVENT ORY OF INDUSTRIAL A DV ANT A G ERS '- ..."
LAKE WALES, FLORIDA
Table of Contents
Part A--Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Materials 2
Part B---General Economy
1. Population 2
2. Labor 3
3. Retail Market 3
4. Manufacturing Industries 3
5. New Industries 3
6. Tourist Trade 4
1. Administration 4
2. Finances 4
Part D---Community Facilities
1. Available Data 4
2. Transportation Facilities 4
3. Power 5
4. Fuel 5
5. Sewage and Waste Disposal 5
6. Water Supply 5
7. Communications Facilities 6
8. Educational Facilities 6
9. Health Facilities 6
10. Recreational Facilities 7
11. Police Protection 7
12. Fire Protection 7
13. City Streets 7
14. Banking Facilities 7
15. Construction and Service Facilities 7
16. Retail Facilities 7
17. Wholesale Facilities 8
18. Housing Conditions 8
19. Hotels and Restaurants 8
20. Newspapers 8
21. Laundries and Dry Cleaners 8
22. Civic Organizations 8
23. Churches 8
FLORIDA POWER CORPORATION
101 Fifth Street South
Saint Petersburg 1, Florida
FLORIDA STATE ADVERTISING COMMISSION
311 North Calhoun Street
Revised: With the assistance of Chamber of
July/48 Commerce and City officials.
LAKE WALES, FLORIDA
Part A--Natural Resources
Location: Lake Wales is in Central Florida, 32 miles southeast of Lakeland
and 56 miles southwest of Orlando.
Chief topographical features: Rolling hills; 18 fresh water lakes within a
radius of two miles. Elevation, 250 feet. Elevation at Singing Tower 2_-
miles North of city 350 feet, highest in Florida.
(From observations at Bartow, Florida.)
Annual January Aril July October
Normal temperature 72.2 61.4 71.5 81.6 74.3
Normal rainfall 55.31 2.65 2.43 8.36 3.63
Growing season: Usual date of last killing frost in spring, February 5;
usual date of first killing frost in fall, December 13; average length of
growing season, 311 days.
3. Local Raw Materials
Timber: Yellow and slash pine and gum are available in small quantities five
to 10 miles from town. Townsend Sash, Door and Lumber Company and numerous
portable sawmills are cutting timber in this section.
Minerals: Mammouth Sand Company, Lake Wales Independent Sand Company and
Lake Wales Concrete Sand Company operate sand pits five to six miles from
town. Clay pits about five miles from town are being worked. Polk and Hills-
borough counties are the largest phosphate producing areas in the world,
There are nine companies operating in this area now, giving employment to
about 4,000 persons. Of the total cf 3,280,000 tons of phosphate produced in
the world during the first six months of 1946, about 2,250,000 tons came from
mines in this section. Most of the phosphate mined is used as fertilizer,
Phosphate and its by-products are also used for making soft drinks, marmalades,
baking powder, explosives and many other products. Peat is available but it
is not being mined at present.
Agricultural products: There are approximately 150 cattle ranches with an
estimated 78,000 head of cattle, valued at approximately $4,212,000, in Polk
County. Polk County is the largest citrus producing county in Florida,
producing one-third of the citrus raised in Florida. Lake Wales produces one-
third of the citrus produced in the county with an approximate 50,000 acres of
citrus grown within a 10 mile radius. Soil on the outskirts of Lake Wales
has been found excellent for raising tomatoes. During the past season eight
acres were planted which averaged about 700 bushels per acre with as high as
75 tomatoes to a vine without the aid of fertilizer; the crop is estimated to
bring approximately $20,000. Plans are being made to increase plantings to
50 acres and erect a packing house next fall. Poultry, eggs and pineapples
are also produced in commercial quantities.
Other: Milk and honey are produced in this section. Fresh water fish are
available in many lakes but may not be taken for commercial purposes.
Part B---General Economy
Est. 1948 1945 1940 1935 1930
County total 119,100 112,429 86,665 82,184 72,229
City total 7,500* 6,210 5,024 4,388 3,401
Negroes in county --- 24,994 18,516 17,740 16,020
Negroes in city 2,500 2,416 --- 1,451 ---
*Within city limits only. Greater Lake Wales embracing nine smaller communi-
ties within a five mile radius has an estimated 1948 population of 12,000.
LAKE WALES, FLORIDA
1. Population (Cont.)
Predominant nationalities: Native-born white; Negro,
Unions: Practically all building and construction trades are organized. No
national unions have been established in local manufacturing industries.
Efforts to organize the citrus industry are rapidly progressing.
Female employment: Approximately 33% of total employment is female. About
3,000 women are employed in manufacturing industries in the entire county.
Approximate wages: Unskilled white male, 650 per hour; unskilled Negro male,
650 per hour; unskilled white female, $20 to $30 per week; unskilled Negro
female, 500 per hour; skilled white male, $1 to $2 per hour; skilled Negro
male, none employed; skilled white female, $35 to $50 per week; skilled Negro
female, none employed.
General: Peak employment is reached during the winter, when citrus and
tourist employment is high. During the summer, there is a rather large labor
3. Retail Market
General: Lake Wales is the retail trade center for Alcoma, Babson Park,
Highland Park, Hillcrest Heights, Lake of the Hills, Mountain Lake, St. Anne's
Shrine, Waverly and West Lake Wales.
1947 Effective Buying Income per family in county, $3,333.*
1947 Estimated total retail sales in county, $92,077,000.*
1947 Estimated retail food store sales in county, $24,152,000.*
1947 Estimated retail general merchandise store sales in county, $8,036,000,,*
1947 Estimated retail drug store sales in county, $2,800,000.*
*Copyright 1948, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.
4. Manufacturing Industries
General: Total number of manufacturing establishments, 18; total employed
at all manufacturing establishments, 3,000.
Principal manufacturing industries: Townsend Sash, Door and Lumber Company,
lumber and millwork; Anderson Block Company, cement blocks; Florida Citrus
Canners, citrus juice, grapefruit sections, citrus concentrates, cow feed
and other citrus by-products; Ridge Fertilizer Company, fertilizer; E. R.
Jahna, concrete brick, blocks, tile and ready mix concrete; and R. E. Dodd,
cement blocks, are the principal manufacturing industries. Five large citrus
packing houses, although not classified as manufacturers, are a major factor
in local employment.
5. New Industries
General: Florida Tanning Company, a $350,000 sole leather tannery, employing
35 people, with an annual payroll of $75,000, began production in April, 1948.
This is a modern tanning piant, capable of processing over 100 hides per day.
Cliquot Club Bottling Company went into operation during the last year, pro-
ducing 17 varieties of soft drink. The last year has seen the opening of a
self service laundry, shoe repair shop, auto parts and accessory supply house,
vegetable and grocery market, grove supplier, gift shop, taxicab company,
fabric store, furniture repair and upholstery fht several fruit shops, radio
repair and appliance store, four restaurants, a tourist court, two jewelry
shops, a woman's ready-to-rear store and a travel bureau. Also entering
business in Lake Wales during the year were the following: a dentist,
osteopath, and a photographer. On the outskirts of town an exclusive new
lodge and a modern hotel opened. A sawmill also began operation about five
miles from town. By the end of 1948 a new 1,000 watt radio station will be
LAKE WALES, FLORIDA
6. Tourist Trade
Lake Wales is the home of the Bok Singing Tower. Approximately 400,000
visitors a year come to the Tower. This, of course, affects the economy of
the city appreciably.
Officials: Mayor, J. D. McNair; City Attorney, W. W. Woolfolk.
Special departments: The city has an active building inspector, electrical
inspector, plumbing inspector, city engineer, park and recreation board,
planning board, zoning board, street department and sanitary inspector.
Zoning: City has a zoning ordinance.
Current city tax rate Operations, 9 mills; debt service 6 mills.
Average city tax rate for last five years: Operations, 13 mills; debt
service, 12 mills.
City basis of assessment: 100% of actual cash value at 1942 costs.
Total assessed value of real property in city: $7,023,190.
City license tax on manufacturing plant: $10 to $25.
City utility tax: 6%.
Other major city taxes: Cigarettes, 10 per package; kerosene, o per gallon.
Current county tax rate: Operations, 16.92 mills; debt service, .11 mills.
Special district taxes: None.
Bonded debt: City, $974,000.
Other long term obligations: City, 0.
Part D--Communitv Facilities
1. Available Data
Maps: City street, trunk water main, trunk sewer, power distribution system,
zoning and tax district maps are available for inspection.
Reports: Annual city audit and fiscal report, City Clerk's report, city
history and chamber of commerce reports are available on request.
2. Transportation Facilities
Railroad: Lake Wales is served by an Atlantic Coast Line Railroad main line
and a Seaboard Air Line main line. Both freight and passenger service are
available. Pick-up and delivery service for less than carload freight is
Express: Railway Express Agency, Inc., provides rail express service. Direct
air express service should be available by January, 1949, since the Lake
Wales Airport will be a stop for Florida Airways. Pick-up and delivery of
express is available.
Highway: Florida Highways 17 and 60 pass through Lake Wales.
LAKE WALES, FLORIDA
2. Transportation Facilities (Cont.)
Local bus service: Local bus service is not available, but three white and
one Negro taxicab companies provide 24-hour service at reasonable rates.
Intercity bus service: Florida Greyhound Lines operates 16 buses daily
through Lake Wales. Direct service to Orlando, Jacksonville, Miami and St.
Petersburg is available.
Intercity trucking facilities: Great Southern, Hunt Truck Line and Central
Truck Line provide statewide service, 0. B. McGill provides local and long
distance trucking facilities for fruit. Frasier Hewitt Transfer Company
provides local trucking facilities. Tampa, Jacksonville, Miami, and Atlanta
are the principal cities that can be reached by an overnight truck haul.
Air: Lake Wales Airport, two miles from town, is the nearest airport. It is
municipally-owned, but is leased to the operator, Ward Aero-Service, Large
maintenance shops, offices, and 16 individual T-hangars are available. It
has two 4,000 foot macadam runways. The field is open to private planes.
Charter cross-country flights, pilot instruction and aircraft sales and
service are available. Scheduled commercial air transportation is not avail-
Florida Power Corporation owns and operates the distributing and generating
facilities. Copies of rate schedules can be obtained at the company's office.
Coal: Delivered cost per ton is $27 for domestic lump and $24 for industrial
stoker as of April, 1948.
Gas: Artificial gas, rated at 525 B.t.u. per cubic foot is distributed by
Central Florida Gas Company. Copies of rate schedules can be obtained at
the Company's general offices at Winter Haven. This company installed three
large booster tanks during 1948 and has begun building a modern office and
Bottled gas: Green's Fuel Company distributes bottled gas rated at 3,300
B.t.u. per cubic foot. Delivered cost is 300 per gallon for first 20 gallons
and 250 per gallon for all over 20 gallons.
Other: Kerosene, 14.20 per gallon; diesel fuel, 13.80 per gallon.
5. Sewage and Waste Disposal
Sewage: Storm and sanitary sewers are installed. Sanitary sewage system
will soon cover the entire town. A septic tank is used for disposal. A
more adequate system is now being planned. At present disposal plant is
adequate for a town of 25,000 persons, but will ultimately be adequate for
50,000 persons. The system is now financed by assessment but will ultimately
be financed by service charge and assessment.
Industrial waste disposal: Strap molasses is emptied into a lake. Copies of
existing ordinances on industrial waste disposal can be obtained at the city
Garbage: Garbage is collected daily in the business district and twice
weekly in the residential district.
6. Water Supply
Operator: Florida Utilities Company.
Source: Wells. Present source is considered adequate for expansion.
Consumption: 600,000 gallons per day.
LAKE WAIES, FLORIDA
6. Water Supply (Cont.)
Odor, spoiled citrus
Total dissolved solids
Total hardness (soap)
Total hardness (calculated)
Sodium bicarbonate (NaHCO3)
Carbon Dioxide (002) their. )
7, Communications Facilities
Iron oxide (Fe203)
Aluminum oxide (11203)
Sodium and potassium (Na)
Telephone service: Peninsular Telephone Company operates a dial exchange
serving 2,100 company-owned stations and 30 toll circuits. A program is now
underway to put all telephone lines underground.
Telegraph service: Western Union has office hours of 8 a.m, to 6 p.m. on
week days and holidays and 9 a.m. to 6 p.m. on Sundays.
8. Educational Facilities
Number of schools
Number of schools
Vocational training for white students:
manual arts, household arts and special
Diversified cooperative training,
evening classes in business adminis-
Vocational training for Negro students: Manual arts and household arts.
Other schools: Webber College, a private business administration school for
girls, is at Babson Park.
Libraries: City Library, 7,000 volumes.
9. Health Facilities
City health department: None.
County health department: Staff consists of
sanitary officers and one sanitary engineer.
in Lake Wales. A mobile tuberculosis survey
one doctor, four nurses, four
Department maintains an office
unit visits the communities in
Hospitals: Lake Wales Hospital, 26-bed general hospital owned by citizens of
Lake Wales, is approved by the Fational Hospital Association and the College
of Surgeons. An expansion program now underway will increase the capacity to
65 beds for nhite patients and 20 beds for Negro patients. Part of the
planned $30,000 expansion program was completed in the last 12 months.
LAKE WALES, FLORIDA
10. Recreational Facilities
Public parks: Crystal Park, in the center of town on the shore of Crystal
Lake, has a well equipped children's playground. Bok Singing Tower and
Sanctuary, just outside Lake Wales, is a famous tourist attraction. The
tower, built of gray and pink marble, is 205 feet high. It stands on an
artificial island, surrounded by a water-filled moat. The tower is hung
with 71 bells, cast in England, graduated in weight from the tenor bell,
weighing 23,000 pounds to the smallest, weighing 11 pounds.
Athletic fields: City field has a baseball diamond, diamondball diamond,
football field and two tennis courts. All ball fields and tennis courts are
lighted. The Kansas City Blues hold Spring training here. A modern 200
kilowatt lighting system was installed at the baseball field during 1948.
Other: School gymnasium, picnic grounds and "The Pavillion". A dance floor,
locker and shower rooms, a white sand beach, a dock and diving boards are
available at "The Pavillion". Lake Wales has two theaters, with seating
capacity of over 1,000. One municipal golf course and two private golf clubs.
11. Police Protection
City: Force consists of five policemen. City has two patrol cars, without
radio equipment. Patrolmen are uniformed. Regular beats are maintained at
night. City jail is not approved for quartering Federal prisoners.
County: A deputy sheriff and a constable provide police protection outside
city limits. City and state police also assist, when needed. County jail is
approved for quartering Federal prisoners.
12. Fire Protection
City: Force consists of two full-time and fifteen volunteer firemen. City
has three engines and one station.
Insurance rating: SEAU, Class 2; NBFU, Class 7.
County: City fire department provides protection in surrounding areas.
13. City Streets
Mileage: Total, 25 miles; paved, 20 miles; clay, 5 miles.
General: Asphalt is the principal type of pavement used. About 80% of the
streets are curbed and about 50% have sidewalks. Approximately 25% of the
streets should be rebuilt or extensively repaired during the next five years.
14. Banking Facilities
Lake Wales State Bank, total assets, $5,678,330.52, Hugh B. Alexander, Presi-
dent, and First Federal Savings and Loan Association, total assets, $751,000,
Stanley Jordon, Executive Manager.
15. Construction and Service Facilities
Type and number: General contractors, 6; architects, 1; land surveyors, 1;
general machine shops, 1 private shop now in operation and 1 public shop now
under construction; machine repair facilities, 3; foundries, 0; automotive
repair facilities, 12; consulting engineers, 0.
16. Retail Facilities
Type and number: Dry goods stores, 9; department stores, 1; grocery stores,
13; drug stores, 3.
Parking: City has 250 parking meters and one parking lot.
Vacant stores: There is one vacant store in business section, well located,
previously used as a drug store.
LAKE WALES, FLORIDA
17. Wholesale Facilities
General: Lake Wales is not a wholesale distribution center, but due to
central location it is ideal for wholesale distribution. Commercial freezing,
commercial cold storage and public warehousing facilities are not available.
18. Housing Conditions
General: It is estimated that 150 building permits were issued in 1947 and
more than 75 dwellings, costing approximately $300,000 were constructed.
During the first three months of 1948, 40 building permits were issued.
During July, 1948, ground was broken and construction started on the following:
one three-unit office building, new bus station ticket office, a new building
to house a gift shop with an extra unit suitable for store or office (this
located in center of town), a one-unit office building and a building to
house work shop of precision tool engineer. Proposed buildings include a
$30,000 American Legion Home, a $175,000 Methodist Church and an $88,000
Baptist Education Building. Rental units are very scarce. Immediate needs
are 100 homes for working people, and a minimum of 100 additional homes for
anticipated expansion and tourist. Among other needs are two 25-unit motor
courts and two 25-unit efficiency apartment houses.
19. Hotels and Restaurants
Hotels: Number, 3; Walesbilt, 100 rooms; Lake Shore, 50 rooms, and Seminole,
30 rooms. City has 15 tourist homes, six tourist camps, three trailer parks
and five hotels in suburbs.
Restaurants: Number, 13; seating capacity, 1,800.
Name TvYe Circulation
Daily Highlander Daily 1,000
Lake Wales News Weekly 2,000
Sunday Highlander Weekly 1,000
21. Laundries and Dry Cleaners
Self-service laundries: Number, 1.
Commercial laundries: Number, 1.
Commercial dry cleaners: Number, 4.
22. Civic Organizations
Organization and name of president: Kiwanis, A. N. Garrison; Rotary, L. F.
Fleckenstein; Greater Lake Wales Chamber of Commerce, C. H. Davis; Woman's
Club, Mrs. J. H. Neville; Junior Chamber of Commerce, P. J. Rasor. Two civic
clubs formed and organized during the past year were The Ridge Dinner Club,
an organization that brings to this area a series of well known speakers on
subjects of world interest, and the Lake Wales Civic Music Association, which
presents a series of concerts by outstanding musical artists each year.
RIDGE DINNER CLUB, 200 members, C. C. Clarke, President; CIVIC MUSIC ASSOCIA-
TION, 1,024 members, A. H. Stafford, President.
Denominations: Methodist, Presbyterian, Christian, Christian Science,
Episcopal, Catholic, Baptist, Church'of God, Holiness, Church of the Nazarene.