INVENTORY OF INDUSTRIAL ADVANTA TS
Table of Contents
Part A---Natural Resources
Local Raw Materials 2
Part B---Gcneral Economy
Retail Market 3
Principal Industries 3
Part D---Community Facilities
Available Data 4
Transportation Facilities 4
Sewage and Waste Disposal 5
Water Supply 5
Communications Facilities 6
Educational Facilities 6
Health Facilities 7
Recreation Facilities 7
Police Protection 7
Fire Protection 7
City Streets 7
Banking Facilities 7
Construction and Service Facilities 8
Retail Facilities 8
Wholesale Facilities 8
Housing Conditions 8
Hotels and Restaurants 8
Laundries and Dry Cleaners 8
Civic Organizations 8
CHAMBER OF COMMERCE
Prepared: FLORIDA STATE ADVERTISING COMMISSION
May/1949 Tallahassee, Florida
Part A---Natural Resources
Location: Lakeland is in Central Florida, 33 miles east of Tampa and 64 miles
southwest of Orlando.
Chief topographical features: The countryside surrounding Lakeland is very
hilly and there are 13 lakes within the city limits. The maximum elevation
is 227 feet.
(Based on U. S. Weather Bureau observations at Bartow, Florida.)
Annual January April July October
Normal temperature 72.2 61.4 71.5 81.6 74.3
Normal rainfall 55.31 2.65 2.43 8.36 3.63
Growing season: Usual date of first killing frost in fall, December 13;
usual date of last killing frost in spring, February 5; varies, with no
frost in some years. Average length of growing season, 311 days, or year
round for all but the most tender crops.
3. Local Raw Materials
Timber: Pine, cypress and bay are available within a few miles of Lakeland.
Minerals: Approximately 68% of all phosphate mined in the United States is
within a few miles of Lakeland. Some of the large phosphate companies, with
a total estimate of 4,000 employees, are: International Minerals and Chemical
Corporation, Davison Chemical Company, Swift and Company, American Agricultural
Chemical Corporation, American Syanamid Corporation, Cornet Phosphate Company,
and Virginia-Carolina Chemical Corporation. A vast supply of building sand is
available and there is sufficient road building clay to fill the needs of the
local road system.
Agricultural products: In citrus growing, 30% of the state acreage is in
Polk County, with 32,000,000 boxes being shipped last season in the county.
Florida State Marketing Bureau figures show a total of f.o.b. returns for
the state: 1948, $115,000,000; 1947, $146,000,000; 1946, $236,000,000.
Approximately $4,000,000 in truck crops are grown annually in Polk County.
The county is estimated to be the largest cattle producer in the state, with
over 100,000 head of cattle.
Other: The fresh water fishing in Polk County's 600 lakes is also of immense
value to the economy because of the appeal from a tourist standpoint.
Part B---General Economy
1949* 1945 194 10935 1930
County total 130,000 112,429 86,665 82,184 72,291
City total 37,000 31,461 22,068 21,017 18,554
Negroes in county --- 24,994 --- -- ---
Negroes in city -- 7,105 --- --
Predominate nationalities: Native-born white; Negro.
*Estimate by Lakeland Chamber of Commerce.
Unions: Employees of the phosphate companies are members of Interantional
Chemical Workers Union (A.F, of L.). Employees of some citrus plants, the
Atlantic Coast Line Railroad and Food Machinery Corporation are members of
A.F. of L. unions.
Female employment: Approximately 50% of the total employment is female,
including seasonal employment. About 1,000 women are employed in manufacturing
Approximate hourly wages: Skilled white male, $1.15 to $2.25; unskilled white
male, 650 to 750; skilled white female, $1, up; unskilled white female, 400 to
600; unskilled Negro male, 650 to 750. These figures apply mostly to citrus,
packing and canning plants.
General: There is no great surplus of workers at present; however, a supply
could be made available upon short notice. A relatively small portion of the
present needs is skilled.
3. Retail Market
General: Lakeland is the retail trade center for Polk and parts of surrounding
counties, including Highlands, Osceola, Hardee, south Lake, southeast Pasco
and east Hillsboro.
1948 Effective Buying Income per family in city, $4,550; in county, $3,453.*
1948 Estimated total retail sales in city, $41,398,000; in county, $102,828,000,
1948 Estimated retail food store sales in city, $8,823,000; in county,
1948 Estimated retail general merchandise store sales in city, $5,960,000; in
1948 Estimated retail drug store sales in city, $1,336,000; in county,
*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduction
4. Principal Industries
Industry Product Employees
Food Machinery Corp. Canning & packing machinery 200
John S. Barnes Citrus packing 132
Mann Brothers Packing and canning 330
Sasson King, Ltd. Citrus canning 75
Peoples Packing Co. Citrus 90
Lakeland Pacing Co. Citrus 175
Edwards Packing Co. Citrus 150
Lakeland Highlands Co-op Assn. Citrus 200
Lakeland Highlands Canning Citrus 309
Lakeland Tanning Co. Leather 60
Florida Favorite Fertilizer Fertilizer 50
Lakeland Cash Feed Feed 50
Jung Company Cabinet making 20
Florida Power & Light Gas 25
City Light & Water Electricity 119
General: In addition to these industries and the chemical and phosphate
companies already listed are included Sargeant citrus concentrates, 2 ice
plants, 5 printers, 4 bottling plants, 2 newspapers, several dairies and lumber
companies, 2 dental laboratories, also candy, battery, paint, sheet metal pro-
ducts, rubber stamps, 1 commercial bakery, several cement block plants, 1
citrus seed oil plant, etc. Local industry is currently planning expenditures
up to $25,000,000 for expansion and improvement.
Officials: Mayor, E. B. Sutton; City Manager, S. L. Spinks; City Attorney,
J. C. Rogers.
Special departments: The city has active building, electrical, and plumbing
inspectors, city engineer, park director, street department, hospital board
and city advertising committee.
Zoning: City has a zoning ordinance.
Current city tax rate:. Operations, 10 mills; debt service, 13 mills.
Average for last 5 years: Operations, 4.8 mills; debt service, 14 mills.
City basis of assessment: 60% of actual value.
Total assessed value of real property in city: $32,000,000.
City license tax on manufacturing plant: $40 up to 5 employees, with some
exceptions; $80 for those with more than 5 employees.
City utility tax: Temporary tax for only 1 year, 10% of light and water bill.
Total tax from February 1 to August 31, 1948, $83,000.
Other major city taxes: Year ending August 31, 1948, occupational licenses,
Current county tax rate: Operations, 32.15 mills; debt service, 5.10 mills.
Average for last 5 years: Operations, 21.61 mills; debt service, 5.13 mills.
Bonded debt: $10,095,000.
Part D---Community Facilities
1. Available Data
Maps: City street maps are available free of charge at the Chamber of
Commerce. Trunk water main, trunk sewer, power distribution system, zoning,
and other maps are obtainable at the City Hall. In May 1949 a Factual Survey
was being revised by the city and Chamber of Commerce advertising committees
and will be available without cost at the Chamber of Commerce.
2. Transportation Facilities
Railroad: Lakeland is on a main line of Atlantic Coast Line Railroad, with 10
passenger and 48 freight trains daily. Pick-up and delivery service is avail-
able for less than carload freight.
Express: Railway Express Agency, Inc., provides rail express service, Free
pick-up and delivery of express is available. Air express is available.
Highway: U.S. Highway 92 and Florida Highways 33, 35 and 37 pass through
Local bus service: Local bus service is provided by 8 buses.
Intercity bus service: Florida Greyhound Lines has 50 buses daily and
Trailway Lines has 8 buses daily.
2. Transportation Facilities (cont.)
Intercity trucking facilities: Hunt Truck Lines, Central Truck Lines, Great
Southern, and Tamiami Trail Tours. Miami, Jacksonville, Orlando, Tampa, Saint
Petersburg and Atlanta are among the principal cities that can be reached by
an overnight truck haul, with connections to 90% of Florida cities and 90% of
cities east of the Mississippi.
Air: Albert I. Lodwick Field, municipally owned, is within the city limits and
has 36,000 square feet of hangar space, almost entirely occupied. The field
has two runways 3,500 by 150 feet, one 3,050 by 150 feet, and one 2,500 by 100
feet. It is open to private planes and charter cross-country flights are
available. Scheduled commercial air transportation is provided by National
Airlines, with two round trips daily. National Airlines now lands at Municipal
No. 2, formerly Drane Field, 5 miles southwest of Lakeland. CAB has recently
certified scheduled flights for U. S. Airlines (air freight).
General: The generating and distribution system is municipally operated.
Copies of rate schedules can be obtained at the City Hall.
Coal: Current delivered cost for domestic lump is $19 per ton. Industrial
stoker is used very little.
Gas: Florida Power and Light Company distributes artificial gas rated at 540
B.t.u. per cubic foot. Copies of rate schedules can be obtained at the
Bottled gas: Florida Bottle Gas Company distributes propane rated at 2,550
B.t.u. per .cubic foot, at a cost of $8.75 per hundred pounds.
Other fuels: Green's Fuel of Florida, Inc., distributes a mixture of butane
and propane, at a commercial rate of 230 per gallon. Lake Region Gas Company-
distributes Pyrofax (propane) at a cost of $7.25 to $8.75 per 100 pounds. Fuel
oil is available at $1.70 per barrel, plus freight, from Port Tampa.
5. Sewage and Waste Disnosal
Sewage: The city is covered entirely by storm sewerage and at the time of this
report was building a new disposal plant which will eventually cover the entire
city for sanitary sewerage. Plant has complete treatment with separate sludge
digestion. The present capacity is slightly less than 1,000,000 gallons daily.
The plant under construction will have a 3,000,000 gallon daily capacity. It
is being financed by a service charge.
Industrial wastes: Each manufacturer handles his problem individually.
Garbage: Garbage is collected daily in the commercial area and twice weekly in
the residential area.
6. Water Suuoly
SSource: Deep well. Present source is considered adequate for expansion since
a new tank has recently been installed.
Pumping capacity: 11,520,000 gallons per day.
Consumption: 5,945,750 gallons per day (average for March 1949).
Rate: Minimum, $1.05 month. The rate for consumers using over 100,000 gallons
per month is 12.60 per 1,000 gallons.
6. Water Suplyv (cont.)
Total Dissolved Solids
Iron (Fe), ppm
Hydrogen Sulfide, ppm
*Grains per U. S. gallon, as CaCO3
7. Communications Facilities
Telephone service: Peninsular Telephone Company operates
serving 9,398 company-owned stations, including 775 rural
a dial exchange
and over 100 toll
Telegraph service: Western Union has office hours of 7:30 a.m. to midnight on
weekdays and 8:30 a.m. to noon and 3:30 p.m. to 9:00 p.m. on Sundays and holidays,
8. Educational Facilities
Number of schools
Number of schools
*Plus 1 school with grades 1 through 12.
Vocational training for white students: Diversified cooperative training
program in white high school.
Vocational training for Negro students: Training in business, home economics
and maid service, not on a vocational basis, at Negro high school.
Other schools: Saint Joseph's Academy, elementary, 200 students; Baptists Bible I
Institute, 129 adults; Southeast Bible Institute; Florida Seminary Institute
(Negro); International Apostolic, Evangelistic and Missionary Association, 35
adults; Lakeland Business Institute, 85 students; Colson's Beauty College;
Robert's Flying Service, between 10 and 50 students; Skyland Airport Flying
School, between 20 and 50 students,
Colleges: Florida Southern College, a co-educational school, has approximately
Library: City Library, 25,000 volumes.
9. Health Facilities
City health department: Staff of one doctor, one dentist, two nurses. Daily
general clinic, immunization clinic weekly, dental clinic twice monthly.
County health department: Staff of two doctors, two nurses. Baby, venereal
disease, maternity and immunization clinics.
Hospitals: Morrell Memorial Hospital, general, city-owned, 150 beds,
10. Recreation Facilities
Public parks: unn Park, one square block in size, horseshoes, cards, checkers.
Municipal Park, four square blocks in size, swings, trapeze, picnic tables and
stoves. Six playgrounds operated in cooperation with schools. Civic center,
large community building, rest rooms, 42 shuffleboard courts, two lawn bowling
greens, two roque courts, seven tennis courts.
Athletic fields: Baseball field, Detroit Tigers training quarters and home of
Lakeland Pilots, 600 by 500 feet. Football field, seats 6,000, four acres.
Four white and two Negro lighted softball fields.
Other facilities: Two swimming pools at Florida Southern College and one at
the high school. One picnic ground and pavillion, operated by the city, no
fee except for pool.
11. Police Protection
City: Force consists of 35 uniformed patrolmen, plus 23 uniformed auxiliary
policemen. The city has six police cars, all radio equipped, and two motor-
cycles with radio. Regular beats are maintained at night. City jail is
approved for quartering Federal prisoners.
County: Police protection is furnished outside the city limits by the sheriff's
office. The county jail is also approved for quartering Federal prisoners.
12. Fire Protection
City: Force consists of 32 full-time and approximately 12 volunteer firemen.
City has two fire stations, five pumpers, one 85-foot aerial ladder, one small
grass fire truck.
Insurance rating: SEAU, Class 2; NBFU, Class 5.
Fire protection outside city: No protection guaranteed but city fire depart-
ment answers calls where possible.
13. City Streets
Mileage: Total, 147g- miles.
General: Asphalt is the major type of paving used. About 90% of the streets
are curbed and 50% have sidewalks. Approximately 35% of the streets should be
rebuilt or extensively repaired during the next five years.
14. B:R;; .,,,il itics
Name Total Deposits
Peoples Savings Bank $16,741,548.80
Florida National Bank 9,530,422.12
First Federal Savings and Loan 3,098,557.00
Postal Savings 1,808,475.00
15. Construction and Service Facilities
Type and number: General contractors, 10; architects, 4; land surveyors, one
(in addition to several employed by the city); general machine shops, 4;
machine repair facilities, 4; foundries, none; automotive repair facilities,
ample; consulting engineers, 2 (1, general; 1, chemical).
16. Retail Facilities
Typo and number: Department stores, 2; several clothing, grocery, drug stores
and other retail facilities.
Parking: City has 524 parking meters.
Vacant stores: Lakeland had 6 vacant stores in the business district at the
time of this survey.
17. Wholesale Facilities
General: Lakeland is a wholesale distribution center. Commercial cold storage
and freezing facilities are available and adequate for present needs. A large
public warehouse is to be constructed in the near future. Some wholesale
facilities are not always available in the city but are readily obtainable in
Tampa, 33 miles from Lakeland.
18. Housing Conditions
General: There has been an enormous amount of private construction in Lakeland
since 1945, which at present is deemed adequate by the Board of Realtors and
Chamber of Commerce. City records show the following construction: 1945,
$732,590; 1946, $2,496,391; 1947, $2,100,995; 1948, $2,140,991, which does not
include a $1,500,000 housing project at Florida Southern College, a largo
$450,000 apartment project in town, and a $600,000 Baptist Children's Home.
19. Hotels and Restaurants
Hotels: Number, 11; hotel rooms, 615 (3 hotels have over 100 rooms each).
Restaurants: Number, 97.
Daily: Lakoland Ledger, circulation, over 12,000.
Weekly: American Press, circulation, 1,500.
21. Laundrios and Dry Cleaners
Laundries: Commercial laundries, 3; self-service, 5.
Dry cleaners: Number, 20 (including 4 or 5 Negro).
22. Civic Organizations
Organization and name of president: Chamber of Commerce, Lcvie D. Smith;
Junior Chamber of Commerce, Homer E. Hooks; Exchange Club, Archie McQuagge;
Kiwanis, Nelson Ayala; Lions Club, Dr. Roger Presser; Optimists Club, Ernest
Webb; Rota-y Club, E.R. Pipping.
Noto: Thore are over 100 organizations with a total membership of 15,000.
General: Among the many churches in Lakeland are: Baptist, Catholic,
Christian, Church of Christ, Church of Christ Scientist, Church of God,
Episcopalian, Holiness, Jewish, Lutheran, Methodist, Nazarene, Presbyterian,
Salvation Army and Seventh Day Adventist.