INVENTORY OF INDUSTRIAL ADVA N T ES
JACKSONVILLE, FLORIDA \
Table of Contents
Part A---Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Materials 2
Part B---General Economy
1. Population 2
2. Labor 2
3. Retail Market 3
4, Manufacturing Industries 3
5. General Remarks on Economy 3
1. Administration 3
2, Finances 3
Part D---Community Facilities
1. Available Data 4
2. Transportation Facilities 4
3. Power 4
4. Fuel 4
5. Sewage and Waste Disposal 5
6. Water Supply 5
7. Communications Facilities 5
8. Educational Facilities 5
9. Health Facilities 6
10. Recreational Facilities 6
11. Police Protection 6
12. Fire Protection 6
13. City Streets 6
14. Banking Facilities 6
15. Construction and Service Facilities 6
16. Retail Facilities 7
17. Wholesale Facilities 7
18. Housing Conditions 7
19. Hotels and Restaurants 7
20. Newspapers 7
21. Radio Stations 7
22. Laundries and Dry Cleaners 7
23. Civic Organizations 7
24. Churches 8
CHAMBER OF COMMERCE
FLORIDA STATE-ADVERTISTNG COMMISSION
Revised Tallahassee, Forida
Part A--Natural Resources
Location: Jacksonville is on the upper east coast of Florida, 22 miles
south of the Georgia line.
Chief topographical features: Saint Johns River runs through city.
Terrain is plain to rolling uplands. Elevation, 8 to 28 feet.
(Based pn U.S. Weather Bureau Observations at Jacksonville for a 69-year
Annual January April July October
Normal temperature 69.3 55.4 68.0 82.0 71.0
Normal rainfall 49.74 2.80 2.38 6.71 4.46
Growing season: Usual date of last killing frost in spring, February 17;
usual date of first killing frost in fall, December 7; average length of
growing season, 293 days.
3. Local Raw Haterials
Timber: Loblolly and slash pine, all hardwoods indigenous to Florida and
limited quantities of cypress are available in this section.
Minerals: Oyster shell, coquina, sand aggregate, rutile and zircon are
available in this section. Producers are White Shell Company, oyster shell;
Humphries Gold Mining Corporation, rutile and zircon; B. B. McCormack and
Sons, coquina. There are also a number of independent sand producers.
Agricultural products: Dairy products and truck farming.
Other: Salt water fish, shrimp and crabs.
Part B---General Economy
Est. 1948* 1945 194l 1935 1930
County total 315,000 273,842 210,143 175,204 155,303
City total 233,600 206,442 173,065 146,259 129,549
Negroes in county 75,244 68,459 60,636 53,411
Negroes in city 31% 67,062 54,697
*Estimates as of June 1948, made by Chamber of Commerce.
Predominant nationalities: Native-born white; Negro.
Unions: Nearly all national unions are represented in Jacksonville. The
building trades are represented by A. F. of L. unions and shipyard workers
are represented by a C. I. 0. union.
Female employment: Approximately 37% of the total employment is female.
Over 4,000 women are employed in manufacturing industries.
Approximate hourly wages: Unskilled white male, 750; unskilled Negro male,
750; unskilled white female, 600; unskilled Negro female, 500; skilled white
male 01.50; skilled Negro male, $1.10; skilled white female, 950; skilled
Negro female, 800.
General: Skilled labor is still scarce. Unskilled and common labor is
3. Retail Market
General: Jacksonville is the retail trade center for Duval, Saint Johns,
Clay, Putnam, Alachua and Baker counties.
1947 Effective Buying Income per family in city, $4,488; in county,$4,239.*
1947 Estimated total retail sales if--Tty, $250',322,000;'incouhty,
1947 Estimated retail food store sales in city, $54,788,000; in county,
1947 Estimated retail general merchandise store sales in city, $33,268,000:
in county, $33,652,000.*
1947 Estimated retail drug store sales in city, 010,457,000; in county,
*Copyright 1948, SALES MANAGEMENT Survey of Buying Power. Further repro-
duction not licensed.
4. Manufacturing Industries
General: Total number of manufacturing establishments, 450; total number
employed at all manufacturing plants, 16,800.
Principal manufacturing plants: John Swisher and Son, cigars; National
Container Corporation, wood pulp and paper; National Container Corporation
(Box Division). corrugated boxes; Fram Florida Company, oil filters; U.S.
Gypsum, gypsum board; Wilson and Toomer, fertilizer, Southern States Bag
Company, bags; Merrill Stevens Dry Dock an.d Repair Company, ship repairs;
Gibbs Corp., ship repairs; Mid-States Steel and Vire Company.
5. General Remarks on Economy
Jacksonville is the financial, wholesale and transportation center for the
Officials: Mayor, C. Frank Whitehead; City Attorney, William Madison.
Special departments: City has an active building inspector, electrical
inspector, plumbing inspector, city engineer, park and recreation board,
planning board, zoning board, street department and health department.
Zoning: City has a zoning ordinance.
Current city tax rate: Operations, 15 mills.
Average city tax rate for last five years: 13.7 mills.
City basis of assessment: 50% of current market value.
Total assessed value of property in city: $243,000,000.
City license tax on manufacturing plant: $15 for not more than five
employees to $125 for not more than 100 employees, and 250 additional for
each employee over 100 but under 500.
City utility tax: On each bill for local telephone service, gas, elec-
tricity and water, a tax of 10% is levied on all payments of $500 or less,
5/ on the next $1,500 or fraction thereof, and 1% on the excess of such
payments over $2,000.
2. Finances (Cont.) JACKSONVILE, FLORIDA
Other major city taxes: None.
Current county tax rate: Operations and debt service, 29.23 mills.
Average county tax rate for last five years: Operations and debt service,
Special district: Special district taxes are included in the county tax
Bonded debt: City, $7,790,000; county $5,308,000 (including school-debt).
Other long-term obligations: City, self-liquidating utility debts; county,0.
Part D---Community Facilities
1. Available Data
Maps: City street maps are available at Chamber of Commerce and Tourist
and Convention Bureau.
2. Transportation Facilities
Railroad: Jacksonville is served by main lines of the Atlantic Coast Line,
Southern Railway, Seaboard Air Line and Florida East Coast. The railroads
have a total of 105 passenger and 220 freight trains through Jacksonville
daily. Pick-up and delivery service is available for less than carload
Express: Railway Express Agency, Inc., provides-rail and air express
service. Free pick-up and delivery service is available for express.
Highway: U.S. Highways 1, 17 and 90 and Florida Highways A-l-A, 21, 212
and 228 enter or pass through Jacksonville.
Local bus service: 200 buses are used for local bus service.
Intercity bus service: Florida Greyhound, Southeastern Greyhound, Atlantir
Greyhound and McJunkin Line have a total of 165 buses daily through Jack-
sonville. Jacksonville Coach Company has 48 buses daily serving the beaches.
Intercity trucking facilities: Trucking service to all sections of the
United States is provided by 14 motor freight lines. All of Florida and
Georgia can be reached by an overnight truck haul.
Air: Thomas C. Imeson Airport, six miles from the center of city, is the
nearest airport. The field has five runways, ranging from 4,700 feet to
7,0U'0 feet. The field is not open to private planes. Charter cross country
flights are available. Eastern Air Lines, Delta Air Lines, National Airlines
and Florida Airways have a total of 65 plans daily through Jacksonville.
Herlong Field and Craig Field are also operated by the city for private and
General: The City of Jacksonville owns and operates the generating and
distributing facilities. Copies of rate schedules can be obtained at the
City Electric Department. A $15,000,000 expansion program is under con-
Coal: Coal is available in Jacksonville but it is not a major industrial
Gas: Jacksonville Gas Company distributes artificial gas. Copies of rate
schedules can be obtained at the company's office. United Gas Corporation
has applied to the Federal Power Commission for a permit to extend a natural
gas pipeline from Hattiesburg, Mississippi, to Jacksonville and Fernandina.
Construction will be completed approximately two years after the permit is
4. Fuel (Cont.)
Bottled gas: All national distributors have representatives in Jacksonville.
Other: All grades of fuel oil are available. Jacksonville has a deep water
terminal for receiving tankers.
5. Sewage and Waste Disnosal
Sewage: Sewers are installed. Untreated sewage is emptied into Saint
Johns River. City 'plans to expand the area served.
Industrial waste disposal: Industries are required to conform to the waste
disposal regulations of the Florida State Board of Health.
Garbage: Garbage is collected five days per week.
6. Water SuDPly
Operator: City. A $7,000,000 expansion program is under way.
Source: Artesian wells. Present source is adequate for expansion.
Treatment: Aeration, sedimentation, chlorination and, at some stations,
Consumption: 26,000,000 gallons per day.
Pumping capacity: 42,000,000 gallons per day.
Total dissolved solids Sulfate ion 132.
at 1800 C. 385 Chloride ion 15.
Silica Nitrate ion
Iron 0.27 Total hardness as CaCO3 275.
Magnesium 25. Carbonate hardness as
Sodium and potassium calcium carbonate 138
Bicarbonate ion 168. as calcium carbonate 137
Rate: Charge for domestic water service is "L.50 per quarter, with a
maximum allowance of 3,500 cubic feet. All over 3,500 cubic feet is billed
at the commercial rate. Commercial rate is
Per 100 cubic feet
First 6,700 cubic feet per month 12.000
Next 16,600 cubic feet per month 7.500
All over 23,300 cubic feet per month 3.750
7. Communications Facilities
Telephone Service: Southern Bell Telephone and Telegraph Company operates
both dial and manual exchanges in Jacksonville. Over 56,000 company-owned
stations are served from the local exchanges.
Telegraph service: Western Union provides 24-hour telegraph service.
8. Educational Facilities
Public schools: Jacksonville has 70 elementary, 16 junior high and 4 high
Parochial schools: Parochial schools include two high schools.
Private schools: Bartram School.
r ( r
8. Educational Facilities (Cont.)
Vocational training for white students: Complete vocational training facili-
ties ore available.
Vocational training for Negro students: Complete vocational training facili-
ties are available.
Colleges: Jacksonville Junior College and Bolles Military Academy.
Libraries: Jacksonville Public Library.
9. Health Facilities
City health department: Staff of four doctors. Operates infant, venereal
disease, examination and general clinics.
County health department: County maintains Duval County Hospital and County
Health and Sanitation Department.
Hospitals: Saint Lukes, Saint Vincents, Duval General and Riverside hospitals
have a total of 1,289 beds. All are general hospitals. Brewster Hospital
for Negroes has 96 beds.
10. Recreational Facilities
Public parks: Jacksonville has 184 parks, 30 of which have playground
equipment. Municipal zoo. Two public and two private golf courses.
Athletic fields: Jacksonville has 5 football fields, 2 swimming pools,
2 cinder tracks, 6 baseball fields, 22 tennis courts, 1 stadium and 20
apparatus installations. All are publicly operated and under supervision.
11. Police Protection
City: Force consists of 256 persons. Police cars are equipped with two-way
radio. Patrolmen are uniformed. Regular beats are maintained at night.
County: The County Highway Patrol provides police protection outside the
12. Fire Protection
City: Force consists of 350 full-time firemen. City has 19 trucks, 2 fire
boats and 16 stations.
Insurance rating: SEAU, Class 1; NBFU, Class 3.
County: The city fire department provides protection in surrounding areas
outside the corporate limits.
13. City Streets
Mileage: Total, 635 miles; paved, 400 miles.
General: Asphalt is the principal type of surfacing used. About 35% of the
streets are curbed and about 20% have sidewalks. Approximately 75% of the
streets should be rebuilt or extensively repaired during the next five years.
14. Banking Facilities
General: Barnett National Bank, Atlantic National Bank, American National
Bank, Florida National Bank, Springfield Atlantic Bank and Riverside State
Bank have total resources of $362,479,349.
1.5. Construction and Service Facilities
General: Complete contracting, architectural, surveying, machine shop,
machine repair, foundry, automotive repair and engineering services are
16. Retail Facilities
General: Complete retail facilities are available.
Parking: City has 1,383 parking meters and an estimated 75 parking lots.
Vacant stores: There were no vacant stores in the business district at the
time of this survey.
17T Wholesale Facilities
General: Jacksonville is the major wholesale distribution center in Florida.
Commercial cold storage facilities are available and adequate.
18o Housing Conditions
General: Housing supply has improved but still is not adequate.
19. Hotels and Restaurants
Hotels: Number, 35; rooms, 3,000.
Restaurants: No estimate on the number of restaurants is available.
Daily: Florida Times-Union, circulation, 124,000; Jacksonville Journal, cir-
culation, 58,000. Journal does not publish a Sunday edition.
21, Radio Stations
Call Letters Frequency
*Also transmits on FM.
22. Laundries and Dry Cleaners
Commercial laundries: Number, 12.
Commercial dry cleaners: Number, 50.
23. Civic Organizations
Business & Professional Woman's Club
Chamber of Commerce
Junior Chamber of Commerce
Jacksonville Section, National Council
of Jewish Women
Dovmtown Lions Club
Miss Anne Whatley
Donald K. Carroll
Miss Mabel E. Crafts
Olin E. Watts
Paul A. Broome
T. A, Lanford
Dr. John D. Ferrara
Mrs. Herman W. Klausner
Mrs. Saul A. Kurlin
Voyle Eben Abbott
John E. Bank
J. Frank Ulrich
Mrs. Helene Drohan
a 0 I
23. Civic Orgnnizations (Cont.)
Tourist and Convention Bureau
Duval County Federation of
Woman's Club of Jacksonville
Springfield Woman's Club
Charles Thebaut, Jr.
Mrs. D.O. Vincent
Mrs. James Bright Lee
Mrs. W.A. Finch
Mrs. S. Pierce Key
General: All major denominations have churches in Jacksonville.