Group Title: Inventory of industrial advantages
Title: [Inventory of industrial advantages
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Permanent Link: http://ufdc.ufl.edu/UF00075576/00075
 Material Information
Title: Inventory of industrial advantages
Physical Description: 6 v. : ; 39 cm.
Language: English
Creator: Florida State Advertising Commission
Publisher: s.n.
Place of Publication: Tallahassee Fla
Publication Date: 1948-1949?]
 Notes
General Note: Issued separately for Florida cities in cooperation with local chambers of commerce and varied agencies.
General Note: In loose-leaf binders.
 Record Information
Bibliographic ID: UF00075576
Volume ID: VID00075
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001689269
notis - AJA1305

Full Text






INVENTORY OF INDUSTRIAL ADVAN

FORT LAUDERDALE, FLORIDA
Broward County


Table of Contents


'E S,


Page


Part A---Natural Resources

1. Geography
2. Climate
3. Local Raw Materials

Part B---General Economy


Population
Labor
Retail Market
Manufacturing Industries
General Remarks on Economy


Part C---Government


1. Administration
2. Finances


Part D---Community Facilities


1.
2.
3.
4.
5.
.6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23,
24.


Revised:
'ay/48


Available Data
Transportation Facilities
Power
Fuel
Sewage and Waste Disposal
Water Supply
Communications Facilities
Educational Facilities
Health Facilities
Recreational Facilities
Police Protection
Fire Protection
City Streets
Banking Facilities
Construction and Service Facilities
Retail Facilities
Wholesale Facilities
Housing Conditions
Hotels and Restaurants
Newspapers
Radio Stations
Laundries and Dry Cleaners
Civic Organizations
Churches


Prepared By:

CHAMBER OF COMMERCE
808 East Las Olas Boulevard
Fort Lauderdale, Florida

and

FLORIDA STATE ADVERTISING COMMISSION
311 North Calhoun Street
Tallahassee, Florida


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FORT LAUDERDALE, FLORIDA


Part A--Natural Resources


1. Geogravhv

Location: Fort Lauderdale is on the lower East Coast of Florida, 25 miles
north of Miami and 45 miles south of West Palm Beach. It is on the Atlantic
Ocean.

Chief topographical features: Flat, with river through the center of city.
Over one hundred miles of navigable waterways within the city limits. One-
tenth of the 18.5 square miles of the city area is water surface. Average
elevation is five feet.

2. Climate


Normal temperature
Normal rainfall


Annual

75.2
64.19


January

68.6
3.09


April

73.8
5.03


July

81.5
5.55


October

78.1
11.21


Growing season: During a 39-year period, the U. S. Weather Bureau recorded
only six killing frosts in the spring and two in the fall,

3. Local Raw Materials

Timber: Cypress and pine are cut in limited quantities in this area. Stands
are five to twenty miles from the city.

Minerals: Sand and rock are produced in commercial quantities from pits three
to seven miles from the city. No other minerals were formerly produced in
this area.

Chief agricultural products of area:


Products


Tomatoes
Peppers
Beans
Cucumbers, cabbage, squash, eggplant
Potatoes
Mixed vegetables
Citrus fruit
Tropical fruit
Dairy products & beef cattle
Nursery stock & flowers
Grass sod industry
Poultry
Hogs, sheep, wool
Honey


Annual Value

$2,000,000
3,000,000
4,700,000
1,000,000
25,000
350,000
2,500,000
30,000
2,500,000
200,000
80,000
400,000
10,000
3,000


Part B---General Economy


1. Population


194L


County total
City total
Negroes in county
Negroes in city


56,000
33,000*
14,100
5,600


50,442
26,185
14,012
5,534


1940

30,794
17,996
13,946
e-,--


1935

23,042
9,222
7,670
2,056


1930

20,094
8,666
6,687
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*City estimate is for 1948.

Predominant nationalities: Native-born white; Negro.


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FORT LAUDERDALE, FLORIDA
2. Labor

Unions: No national unions are established in local manufacturing industries.
Most construction work is unionized.

Approximate hourly wages: Unskilled white males, $1; unskilled Negro males,
$1; skilled white males $2 to $3.50.
Labor supply: Little skilled labor in area outside of the construction in-
dustry. Unskilled white and Negro labor is available in limited quantities.

3. Retail Market

General: This city serves as a primary trading center for Borward County and
northern extremity of Dade County including the cities of Hollywood, Hallen-
dale, Dania, Davie, Pompano, Oakland Park and Deerfield.

1946 Effective Buying Income per family in city, $3,013; in county, $2,857.*
1946 Estimated total retail sales in city $24,974,000; in county, $39,114,000.
1946 Estimated retail food stores sales in city, $4,778,000; in county,
$8,304,000.*
1946 Estimated retail general merchandise store sales in city, $2,319,000; in
county, $2,888,000.*
1946 Estimated retail drug store sales in city, $950,000; in county,
$1,786,000.*

*Copyright 1947, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.

4. Manufacturing Industries

General: Approximately 800 persons are employed in manufacturing industries
in Fort Lauderdale.

Manufacturers:


Name


Products


Air-0-Lite Venetian Blind Mfg. Co.
Aluminum Products, Inc.


Apex Roofing & Sheet Metal Company, Inc.

Beddorest Mattress Co.
Cuban American Tile & Products, Inc.
East Coast Battery Company
Empire Block Co. & Cement Products Co.
Everglades Preserving Co.
Fort Lauderdale Coca Cola Bottling Co.
Fort Lauderdale Stamp Works
Fort Lauderdale Block Co.
Gate City Sash & Door Co.

General Fabrics Corp.
Ketchin Concrete Products, Inc.

Latite Roofing Co.
Modern Woodcraft Shop

New River Boat & Engine Works

Precision Welding Co.

Rex Bassett, Inc.


Rulon Beverages of Ft. Lauderdale,
Southern Aluminum Co.


Inc.


Sunray Awning Co.


venetian blinds
aluminum castings, chairs, house-
wares, beach equipment and sil-
houettes
concrete roofing tile and solar
systems
mattresses
tile products
auto and marine batteries
blocks and brick
honey, jam, jellies and preserves
bottled Coca Cola
rubber stamps
concrete blocks
awning type windows, jalousies and
millwork
cushions, upholstering, etc.
tile floors, patio tile and brick
and concrete pipe
asbestos, tile and asphalt roofing
cabinets, store fixtures and mill-
work
machine work of all type, repair
and refinish boats
various steel and fabricated pro-
ducts
radio communications equipment and
quartz crystals
bottled drinks
aluminum lawn, beach and kiddy
chairs and tables
jalousies, awnings, metal louver
panels


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FORT LAUDERDALE, FLORIDA


4, Manufacturing Industries (Cont.)

Name

The Borden Co.
Tropical Venetian Blind Manufacture
Wood Industries, Inc.
R. H. Wright & Son Inc.

Rodi Boat Co.
Dooley Basin Dry Dock

Paul's Boat Yard
Terrace Shops, Inc.
Beekman Engineering Co.

Pioneer Sheet & Metal Works
Broward Sheet Metal Forks
Goodwin Awning & Canvas Co.
Gaines Awning & Canvas Co.
Forest Concrete Products
Hallcraft Products
Big H Manufacturing Co.
Broward Awning and Shutter Co.
Federal Millwork Co.
Harrell and Haywood
Herman Heflin
Hyatt Cement Products Co.
Lauderdale Bedding Co.
Lewis and Baumgardt
Locke Venetian Blind Co.
Lois Dean Manufacturing Co.
Nichols, Geo. C. and Henry D.
Ready Mix Concrete
Ready and Son H.E.
Sterling Furniture Company
Lauderdale Manufacturing Co.


Products


dairy products and ice cream
venetian blinds
sash doors, cabinets and moulding
ready mixed concrete and stepping
stones
boat repair
prefabricated houses and boat re-
pair
boat repair
furniture
turret tool posts for lathes and
screw machines
all types of sheet metal work
all types of metal work
awnings
awnings
concrete
beach canvas
lawn furniture and beach cabanas
awning and shutters
cabinets, doors, windows, etc.
slump brick and concrete products
barbecue sauce
cement blocks
mattresses
cigars
venetian blinds
children wear
art tile
concrete
concrete tiles
upholstered furniture
carbide drills & washing machines


5. General Remarks on Economy

Fort Lauderdale is the county seat of Broward County. It is a tourist center,
more than doubling its population during the winter tourist season.

Part C---Government

1. Administration

Type: Commission-Manager.

Officials: Reed Bryan, Mayor; Carlton Roberts, City Manager; Sam Marshall,
City Clerk-Auditor; Tom Berryhill, City Attorney.

Special departments: The city has an active building inspector, electrical
inspector, plumbing inspector, city engineer, park and recreation board,
planning board, zoning board and street department.

Zoning: The city has a zoning ordinance.

2. Finances

Current city tax rate: Operations, 22 mills; debt service, 6 mills.

Average city tax for last five years: Operations, 15 mills; debt service,
7 mills.

City basis of assessment: Between 25% and 40% of sale value.

Total assessed value of real property in city: $50,866,175.


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FORT LAUDERDALE, FLORIDA


2. Finances (Cont.)

City license tax on manufacturing plants: Based on production and value.

City utility tax: 10%.

Other major city taxes: None.

Current county tax rates: Operations, 17.6 mills; debt service, 7.4 mills.

Average for last five years: Operations, 11.6 mills; debt service, 5.8 mills.

Bonded debt: City, $4,600,000; county, $864,000 general bonds.

Other long-term obligations: City, $1,276,000 in revenue bonds; county,
$1,796,400 in highway bonds.
Part D---Community Facilities

1. Available Data

Maps: Indexed city street map at Chamber of Commerce; zoning map at city
offices.

Reports: Chamber of Commerce Post War Report; City Annual Fiscal Report, City
Hall; New City Plan, Planning Board, city offices (not yet available).

2. Transportation Facilities

Rail: Fort Lauderdale is served by a Florida East Coast Railway main line,
with 10 northbound and 10 southbound passenger trains and three northbound
and three southbound freight trains daily, and a Seaboard Air Line Railroad
main line with four northbound and four southbound passenger trains and three
northbound and three southbound freight trains daily. The volume of freight
from this area sometimes requires as many as five or six extra freight trains
daily, especially during the winter vegetable shipping season. Pick-up and
delivery service is available for less than carload freight.

Express: Railway Express Agency, Inc., provides rail and air express service.
Free pick-up and delivery service is available.

Highways: U. S. Highway 1 and Florida Highways A-l-A and 84 pass through
Fort Lauderdale. Florida Highway 7 passes nearby.
City bus service: The city has regular city bus service to all areas within
the city. The Lauderdale Transit Company operates 11 city buses.
Intercity bus service: Number of buses daily Greyhound, 44 southbound and
36 northbound; Glades Motor Lines, 3 westbound.
Intercity trucking facilities:
Company Area Served
Rountree Transfer & Storage Co. Broward County
Marshall Transfer Co. Broward County
Fort Lauderdale Transfer Co. Fort Lauderdale-Miami
Great Southern Trucking Co. Southeastern states
Central Truck Lines Georgia & Florida
Large cities reached by overnight truck haul: Miami, Tampa, Saint Petersburg
and Jacksonville.
Air: Broward County Airport, two miles from the business district of Fort Lau-
derdale, is county-operated. The field has 4,000-foot paved runways and cor.-
plete service facilities. The field is open to private planes. Fort Lauderdale
Municipal Airport, four miles northwest of Fort Lauderdale, is municipally-
owned and operated. It is open to private planes but only limited facilities
are available. There are also three privately-operated fields in the immediate
vicinity. Mackey Air Transportation Co. has daily flights to Bimini, Bahamas
and Cuba and charter flights to other places. Scheduled domestic and inter-
national flights are available at Miami International Airport, 25 miles away.
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FORT LAUDERDALE, FLORIDA


3. Power

Florida Power and Light Company owns and operates the generating and dis-
tributing facilities. Copies of rate schedules can be obtained at the company's
office.

4. Fuel

Coal: No coal is used in this area.

Gas: Manufactured gas rated at 525 B.t.u. per cubic foot is distributed by
the Peoples Water & Gas Company. Rate schedules can be obtained at the dom-
pany's office.

Bottled gas: Propane, rated at 2,550 B.t.u. per cubic foot, and a propane-
butane mixture, rated at 2,950 B.t.u. per cubic foot, are available. Delivered
cost is 60 to 100 per pound, depending upon the amount used.

Other: Delivered cost is 13.3 per gallon for fuel oil and 8.3 per gallon
for bunker oil.

5. Sewage and Waste Disposal

Sewage: Sanitary sewerage system is installed. Sewerage facilities are
available to domestic, commercial and industrial users in downtown area.
Treatment is primary and secondary clarification and activated sludge. Capac-
ity of present disposal plant is 3,000,000 gallons per day. At the present
time there is no special assessment or service charge and there are no exist-
ing ordinances on industrial wastes. Industries now use the sewerage system.
Additions are contemplated that will provide service in greater part of
uncovered area in the most populated area of the city

Garbage disposal: Garbage is collected daily in the business district and
twice a week in residential sections within the city limits.

6. Water SupDlv

Source: Wells. Present source is considered adequate for expansion.

Treatment: Filtered, chlorinated and softened.

Consumption: 5- million gallons per day.
Pumping capacity: 6- million gallons per day.
Chemical analysis:
PITpm.

pH, 8.7
Residual chlorine 0.
Color, 23
Total solids 120.
Chlorides 20.
Alkalinity 40.
Total hardness (soap) 40.
Carbonate hardness 40.
Non-carbonate hardness 0.
Magnesium 2.2
Sulfates 21.3
Calcium 21.0
Iron and aluminum oxides 3.2
Carbon dioxide (th) 0.
Sodium and Potassium -
Turbidity below 5
Iron as Fe 2.8
Silica 28.8


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FORT LAUDERDALE, FLORIDA


6. Water SuDly (Cont.)

Rates: (Domestic, commercial and industrial)
Per 1.000 Gallons

First 5,000 gallons, $1.50 minimum
Next 10,000 gallons 250
Next 10,000 gallons 2221
All additional 20

7. Communications Facilities

Telephone service: Southern Bell Telephone and Telegraph Company operates a
manual exchange in Fort Lauderdale serving 7,503 company-owned stations in
the city and 17rumral stations. At present, 108 toll circuits are available.

Telegraph; Western Union has office hours from 7:30 a.m. until midnight on
weekdays and from 8 a.m. until 10 p.m. on Sundays and holidays.

8. Educational Facilities
Elementary Junior High High
White
Number of schools 1 1 1
Present enrollment 1,670 807 625
Normal capacity 1,700 750 600
Negro
Number of schools 1 1 1
Present enrollment 903 277 132
Normal capacity 750 250 125
Vocational training for white students: Industrial arts, vocational agricul-
ture and distributive cooperative training.
Vocational training for Negro students: Industrial arts.
Private schools:
Fern Hall Day School, kindergarten through twelth grade.
McMillan Pine Crest School, boarding and day school$ nursery to college.
Accelerated course for veterans.
St. Anthony's School, Catholic day school taught by Sisters Dominic,
affiliated with South Central Association, 12 grades.
Seventh Day Adventist School, day school.
Trinity Lutheran School, day school, 10 grades.
Tropical Day School, kindergarten through twelth grade.
Broward Business College, day and night school.
Library: Fort Lauderdale Public Library, 20,694 volumes.

9. Health Facilities

City health department: The city does not operate a health department but
employs a health inspector to enforce all health ordinances and regulations
imposed by the city.
County health department: Staff of one full-time medical doctor, five part-
time medical doctors, six nurses, two sanitary officers and two clerks. The
following clinics are operated:
Prenatal-Postnatal clinics: two in Fort Lauderdale each month, three in
Pompano each month and one in Hollywood each month.
Venereal disease clinics: four in Fort Lauderdale each month, four in
Pompano each month and four in Hollywood each month.
Well-baby clinics: two in Fort Lauderdale each month, one in Pompano
each month and one in Hollywood each month.


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FORT LAUDERDAIE, FLORIDA


9, Health Facilities (Cont.)

Immunization clinics held at various times throughout the year.

Chest X-ray clinics also operated for indigent cases for diagnosis to be
classified for hospitalization,

SHospitals: Broward General Hospital, 125 adult beds and 35 bassinets; Provi-
dent Hospital, Negro, 39 beds and six bassinets.

10. Recreational Facilities

Public parks:

Name Playground Equipment Size

Warfield Shuffleboard courts, softball 5 acres
Stranahan Shuffleboard courts, band shell,
card pavilion 3 acres
Beach Rest room facilities over 3 miles
Beach Park Picnic facilities 2 acres
Hospital Park None 4 acres
Tarpon Bend Picnic facilities 2 acres
Southside Softball, tennis 6 acres

Athletic fields: Westside Park, baseball diamond; Stranahan Field, baseball,
football, basketball; North East Park, under construction; Golf Course, 18-
hole golf course, clubhouse.

Other recreational facilities: Fort Lauderdale Country Club is operated by
city and is open to the public. Rates: Daily greens fee, $2.50; ten-play
greens fee, $20; single membership, $50; family membership, $75. Municipal
SSwimming Pool, lockers open to public. Richardson Golf Course, open to public.
Rates: December 15 to January 15, $18.50, ten-play; $2, 18-holes; January 15
to April 15, $20, ten-play; $2.50, 18-holes. Tennis Club.

11. Police Protection

City: Force consists of 38 men. The city has eight patrol cars, all equipped
with two-way radio. Patrolmen are uniformed. Regular beats are maintained
during the night and patrol cars cover residential districts. City jail is
not approved for quartering federal prisoners. The city police department
does not furnish protection outside of the city limits.

County: The Sheriff and 15 deputies provide police protection for outside the
city. They have seven patrol cars, including two equipped with two-way radio.
There are no regular patrols. The Sheriff's office is located in the Broward
County Court House, in Fort Lauderdale. County jail is approved for quartering
federal prisoners.

State: One Florida Highway Patrol sergeant and four patrolmen are assigned to
Broward County for local duty. Their equipment consists of five cars, two of
which have two-way radio. Florida Highway Patrol is responsible for traffic
enforcement outside city limits. In addition, the Florida Highway Patrol has
one driver's license examiner in Broward County.

. 12. Fire Protection

*City: Force consists of 28 full-time firemen. City has five fire engines and
two fire stations.

County: No county fire protection is provided. No hydrants are available
outside the city and effectiveness of equipment is limited.

Insurance rating: SEAU, Class 2; NBFU, Class 5.


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FORT LAUDERDALE, FLORIDA


13. City Streets

Mileage: Total, 177 miles; paved, 127 miles; rock, 50 miles.

General: Asphalt is the principal type of surfacing used. City has 175 miles
of sidewalks.

14. Banking Facilities
Name Total Resources

Broward National $24,622,098.96
Fort Lauderdale National 5,453,374.14
First National Bank in Fort Lauderdale 11,794,684.79
First Federal Savings & Loan Association 5,953,164.54

15. Construction and Service Facilities

Type and number: General contractors, 131; architects, 19; land surveyors, 8;
general machine shops, 9; machine repair facilities, 4; automotive repair
facilities, 56.

16. Retail Facilities

Type and number: Dry good stores, 3; department stores, 4; grocery stores,
59; drug stores, 14.

General: City has 605 parking meters and 16 parking lots.

Vacant stores: There were no vacant stores in the business district at the*
time of this survey.

17. Wholesale Facilities

General: Fort Lauderdale is not generally considered a wholesale distribution
center. Miami, 25 miles away, is the wholesale distribution center for the
area. No special markets are maintained for the wholesale distribution of
agricultural products. Cold storage facilities are available but are crowded.

18. Housing Conditions

General: Housing units for sale are readily available. Rental units are ex-
tremely scarce on a year round basis but may be obtained in limited quantities
during the summer months. Relief is expected if present plans for FHA are
realized.

19. Hotels and Restaurants

Hotels: Number, 34; rooms, 1,334.

Restaurants: Number, 170; seating capacity, 10,000.

20. Newspapers

Daily: Fort Lauderdale Daily News, afternoon (no paper Sunday), circulation,
10,710.

Weekly: Brovard Home News; circulation, 4,500.

21. Radio Stations

Station WFTL operates on a frequency of 1,400 kilocycles, with power of 250
watts.

22. Laundries and Dry Cleaners
Commercial laundries: Number, 26.
Commercial dry cleaners: Number, 47.


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FORT LAUDERDALE, FLORIDA

23. Civic Organizations

Organization and name of president: Chamber of Commerce, Tom English; Junior
Chamber of Commerce, Charles Cobb; Lions Club, Seath Kitson; Exchange, Floyd
Hall; Kiwanis, Joseph Vason; Optimist, Clayton Cougleton; Rotary, J. B.
Patterson; Broward County Sportsmen Club, J. G. Shuman; Business & Professional
Women's Club, Mrs. Ruth Andreu; Fort Lauderdale Civic Music Association, C. C.
Winningham; Fort Lauderdale Garden Club, E. G. Quick; Fort Lauderdale Caters
Association, Ab Sherlock; Junior Service League, Mrs. Reed Bryan, Jr.; Junior
Women's Club, Mrs. Edward Mulcahy.

23. Churches

Denominations: Episcopal, Spiritualist, Presbyterian, Church of Christ, Church
of God, Church of Jesus Christ of Latter Day Saints, Christian, Baptist,
Christian Science, Lutheran, Church of the Nazarene, Methodist, Orthodox
Presbyterian, Salvation Army, Seventh Day Adventist, Catholic, and Jewish.


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