INVENTORY OF INDUSTRIAL ADVANTAGE ES--
DeLAND, FLORIDA \
Volusia County : g ;
Table of Contents .
Part A--Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Materials 2
Part B---General Economy
1. Population 2
2. Labor 2
3. Retail Market 3
4. Manufacturing Industries 3
5. Now Industries 3
6. General Remarks on Economy 3
1. Administration 3
2. Finances 4
Part D---Community Facilities
1. Available Data 4
2. Transportation Facilities 4
3. Power 5
4. Fuel 5
5. Sewage and Waste Disposal 5
6. Water Supply 5
7. Communications Facilities 6
8. Educational Facilities 6
9. Health Facilities 6
10. Recreational Facilities 6
11. Police Protection 6
12. Fire Protection 6
13. City Streets 7
14. Banking Facilities 7
15. Construction and Service Facilities 7
16. Retail Facilities 7
17. Wholesale Facilities 7
18. Housing Conditions 7
19. Hotels and Restaurants 7
20. Newspapers 7
21. Radio Stations 7
22. Laundries and Dry Cleaners 7
23. Civic Organizations 7
24. Churches 7
CHAMBER OF COMMERCE
FLORIDA STATE ADVERTISING COMMISSION
Part A---Natural Resources
Location: DeLand is in Central Florida, 108 miles south of Jacksonville and
138 miles northeast of Tampa.
Chief topographical features: Rolling. Elevation 35 to 80 feet.
(Based on U. S. Weather Bureau observations at DeLand over a 45-year period.)
Annual January Aril Ju October
Normal temperature 70.8 59.3 69.6 81.4 72.9
Normal rainfall 53.36 2.49 2.56 7.30 4.68
Growing season: Usual date of last killing frost in spring, February 21; usual
date of first killing frost in fall, December 9; average length of growing
season, 291 days. Relative humidity, .56.
3. Local Raw Materials
Timber: Longleaf pine and cypress are available in the immediate vicinity.
Slash pine is available about five miles from town. McCormick Lumber Company,
Proctor Lumber Company, R. E. Lee, and Stubbs Lumber Company operate saw mills.
Minerals: Sand and clay are available in the immediate vicinity. McCormick
Lumber Company, Jacobs Lumber Company and Conrad Lumber Company operate sand
pits. Volusia County operates clay and shell pits. Diatomite is available
about eight miles from city but it is not being worked at present.
Agricultural products: Citrus is the principal agricultural commodity.
Approximately li- million boxes are produced in the county annually. Truck
farming, flower bulbs and ferns are also important. Dairy and beef cattle,
poultry and honey are also produced in this section.
Fish: Black bass, bream, perch, pike, catfish. The sale of all fresh water
fish except catfish is prohibited.
Animals: Deer, squirrel, fox, raccoon, wild cat, otter, opossum, bear, turkey,
quail and dove.
Part B--General Economy
Est. 1949* 1945 190 1935 0
County total 61,900 58,492 53,710 50,550 42,757
City total 8,300 7,245 7,041 6,241 5,246
Negroes in county -- 15,135 14,787 15,842 12,537
Negroes in city 1,953 -- 2,097 --
Predominant nationalities: Native-born white, Negro.
*Estimate made by DeLand Chamber of Commerce.
Unions: Electrical workers employed by Florida Power Corporation and employees
of Southern Bell Telephone and Telegraph Company are unionized.
Female employment: Approximately 150 women are employed in manufacturing
2. Labor (Cont.)
Approximate hourly wages: Unskilled white male, 500-750; unskilled Negro male,
500-750; unskilled white female, 500; unskilled Negro female, 500; skilled
white male, $1 and up; skilled Negro male, 750 and up; skilled white female,
750 and up; skilled Negro female, 650 and up.
General: There is a good supply of skilled and unskilled labor, both male
and female. Most of the persons in the labor force are permanent residents.
3. Retail Market
General: DeLand is the retail trade center for the western section of Volusia
County and the eastern section of Lake County.
1948 Effective Buying Income per family in city, $4,399; in county, $3,856.*
1948 Estimated total retail sales in city, $14,472,000; in county, $62,507,000.*
1948 Estimated retail food store sales in city, $3,514,000; in county,
1948 Estimated retail general merchandise store sales in city, $1,180,000; in
1948 Estimated retail drug store sales in city, $684,000; in county,
*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.
4. Manufacturing Industries
General: Number of manufacturing establishments, 18, total manufacturing
Principal manufacturing industries: R. W. Bouldin, deep freeze cabinets and
fixtures; Beacon Dairies, Ice Cream; Del-Air Corporation, furniture; DeLand
Manufacturing Company, automobile seat covers; Exhibit Builders, Inc., exhibit
displays, models and diaramas; Garland C. Norris, Inc., canned citrus juices;
Ranger Equipment Company, steel fabrication; Southern Industries, wood
novelties; Stubbs and Walker Cypress Company, planing mill; The Olson Corpora-
tion, marine construction, steel tanks; H. P. Shapiro and Company, garments.
5. New Industries
Six new industries, employing a total of 186 persons, were established within
the last two years.
6. General Remarks on Economy
The economy of DeLand is mainly dependent upon John B. Stetson University,
citrus, agriculture and tourists. Manufacturing industries would be well suited
to the area and are needed to balance the economy.
Officials: Mayor, Dr. C. E. Tribble; City Manager, W. D. LeVeille; City
Attorney, J. H. Sweeny, Jr.
Special departments: The city has an active building inspector, electrical
inspector, plumbing inspector, park and recreation board, planning and zoning
board, street department, water and sewerage department and airport department.
The City Manager also serves as city engineer.
Zoning: The city has a zoning ordinance.
Current city tax rate: Operations, 18.5 mills; debt service, 9 mills. ( A
1.5 mill reduction is planned within the next fiscal year.)
Avorago city tax rate for last five years: Operations 16 mills; debt service,
City basis of assessment: 100% of actual value in 1941-42.
Total assessed value of real property in city: $10,120,000.
City license tax on manufacturing plant: $15 to $25.
City utility tax: 10%.
Other major city taxes: None.
Current county tax rate: Operations, 16.05 mills; debt service, .1 mill.
Average county tax rate for last five years: Operations, 11 mills; debt
service, .1 mill.
Bonded debt: City, $630,000; county, none; school district 12, $500,000.
Other long-term obligations: City, $157,000 (revenue certificates); county,
none; special district, none.
Part D---Community Facilities
1. Available Data
Maps: City street, trunk water main, and trunk sewer maps are available at
city offices. Gas main map is available at South Atlantic Gas Company office.
Power distribution system map is available at Florida Power Corporation office.
Telephone line map is available at Southern Bell Telephone and Telegraph
2. Transportation Facilities
Railroad: DeLand is served by an Atlantic Coast Line main line with six
passenger and four freight trains daily. Pick-up and delivery is available for
less than carload freight.
Express: Railway Express Agency, Inc., provides rail and air express service.
Water: The Saint Johns River provides water transportation to the Port of
Highway: U. S. Highways 17 and 92 and Florida Highways 11, 40, and 44 pass
Intercity bus service: Greyhound Lines operates 17 buses daily through DeLand.
City bus service: Tri-City Transit Lines.
Intercity trucking facilities: Tamiami Freight Lines and Southern Truck Lines
servo the entire state. Atlanta, Jacksonville, Miami, Tampa, and Savannah are
among the principal cities that can be reached by an overnight truck haul.
Air transportation: DeLand Municipal Airport, owned by the city, is 2- miles
from the business section. It has 57,614 square feet of hangar space and three
6,000 foot runways. The field is open to private planes. Charter cross-
country flights are available.
General: Florida Power Corporation owns and operates the generating and dis-
tribution systems. A. C. current is supplied, operating at 60 cycles; 115-230
volts. Copies of rate schedules can be obtained at the companyts office.
Coal: Two grades of ore handled by distributors. Industrial stoker is not
used in this section.
Gas: Artificial gas, rated at 1,000 B.t.u. per cubic foot, is distributed by
South Atlantic Gas Company. Copies of rate schedules can be obtained at the
Bottled gas: Several local companies distribute butane and propane, rated at
2,500 to 3,300 B.t.u. per cubic foot.
Other: Number 1 and Number 2 fuel oils are available from local distributors.
5. Sewage and Waste Disposal
Sewage: Storm and sanitary sewers are installed. Sewage is treated in a
digester type system with sludge beds. The disposal plant is adequate for a
town of 10,000 persons. Plans for a $450,000 expansion program have been
approved by the State Board of Health.
Industrial waste disposal: Industries use the city sewer system for waste
disposal. The State Sanitary Code governs industrial waste disposal in DoLand.
Garbage: Garbage is collected twice weekly in the residential sections and
daily in the business sections. Incinerator disposal.
6. Water Supply
Source: Deep wells. Present source is considered adequate for expansion.
Treatment: Filtered and chlorinated.
Comsumption: 1,500,000 gallons per day.
Pumping capacity: 2,000,000 gallons per day.
Sodium and potassium 5.3
Total solids 156.0
Rate: Copies of rate schedules can be obtained from the city.
7. Communications Facilities
Telephone service: Southern Boll Telephone and Telegraph Company operates a
manual exchange serving 2,978 local customers and 32 toll circuits.
Telegraph service: Western Union has office hours of 8 a.m. to 8 p.m. on
week-days and 10 to 12 a.m. and 2 to 4 p.m. on Sundays and holidays.
8. Educational Facilities
Elementary Junior High High
Number of schools 2 1 1
Present enrollment 900 375 372
Present capacity 1,000 450 450
Number of schools 1 1
Present enrollment 325 221
Present capacity 425 250
*Negro junior and senior high schools are combined.
Vocational training for white students: Vocational agriculture, industrial
arts, home economics.
Vocational training for Negro students: Home economics and industrial arts.
Colleges: John B. Stetson University, a private co-educational institution,
has 2,300 students.
Libraries: Two, with a total of 50,542 volumes.
9. Health Facilities
City health department: Staff of one doctor. Does not operate a clinic.
County health department: Staff of two doctors and six nurses. Operates a
general clinic in DeLand.
Hospitals: DoLand Memorial Hospital, a privately-owned general hospital, has
10. Recreational Facilities
Public parks: Perkins Park; Memorial Park.
Athletic fields: Municipal stadium has football field and seating capacity of
6,000; college stadium has facilities for track, baseball and football and
seating capacity of 2,500. Baseball field has seating capacity of 1,500.
Other: Tennis courts, gymnasium, picnic ground, shuffleboard courts, lawn
bowling and 18-hole golf course. Greens fee at golf course is $1.50 daily or
11. Police Protection
City: Force consists of 10 policemen. Police department has three cars, with-
out radio equipment. Patrolmen are uniformed. Regular beats are maintained
at night. City does not have a jail.
County: Sheriff and 11 deputies provide police protection outside city limits.
County jail is approved for quartering Federal prisoners.
12. Fire Protection
City: Force consists of six full-time and 20 volunteer firemen. City has five
engines and two stations.
Insurance rating: SEAU, Class 2; NBFU, Class 6.
County: Arrangements can be made with city for fire protection outside of city
13. City Streets
Mileage: Total, 74.5 miles; paved, 65.5 miles; gravelled, 8.5 miles.
General: Concrete is the principal type of pavement used. About 90% of the
streets are curbed and about 70% have sidewalks. About 25% should be rebuilt
or extensively repaired during the next five years.
14. BankinE Facilities
Name Total Resources
Barnett National Bank $6,396,896. 6-30-49
Florida Bank at DeLand $2,294,554. 6-30-49
DeLand Federal Savings & Loan Association $1,900,756. 6-30-49
Surety Building & Loan Association
15. Construction and Service Facilities
Type and number: General contractors, 6; architects, 2; land surveyors, 2;
general machine shops, 2; machine repair facilities, 3; foundries, 0; automo-
tive repair facilities, 20; civil engineers, 2.
16. Retail Facilities
Type and number: There are 110 kinds of business in DeLand; 363 business and
professional places operating.
Parking: City has parking meters. There are five parking lots.
Vacant stores: There are few vacant stores in the business district.
17. Wholesale Facilities
General: DeLand is a wholesale distribution center for this area. No special
markets are operated for the sale of local agricultural products. Commercial
cold storage facilities are available but not adequate. Commercial freezing
and public warehousing facilities are limited.
Deficiencies: Wholesale grocery and beverage distributors are needed.
18. Housing Conditions
General: A limited number of houses and apartments are available for rent.
19. Hotels and Restaurants
Hotels: Number, 11; rooms, accommodations for 700.
Restaurants: Number, 28; seating capacity, 750.
Daily: DeLand Sun News, circulation, 4,000.
21. Radio Stations
General: Station WDLF is operated by the DeLand Broadcasting Company.
22. Laundries and Dry Cleaners
Commercial laundries: Number, 2.
Commercial dry cleaners: Number, 4.
Self-service laundries: Number, 3.
23. Civic Organizations
Organization and name of president: Chamber of Commerce, G. E. Frierson;
Junior Chamber of Commerce, F. V. Smith; Kiwanis, McFerrin Smith; Lions, R. 0.
Kirchoff; Rotary, 0. A. Monse; Business and Professional Women's Club, Edna
Valley; DeLand Woman's Club, Mrs. John A. Holder.
Denomination and number: Baptist, 3; Christian, 1; Episcopal, 1; Holiness, 1;
Methodist, 2; Presbyterian, 1; Catholic, 1; Church of Christ, 1; Christian