Group Title: Inventory of industrial advantages
Title: [Inventory of industrial advantages
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 Material Information
Title: Inventory of industrial advantages
Physical Description: 6 v. : ; 39 cm.
Language: English
Creator: Florida State Advertising Commission
Publisher: s.n.
Place of Publication: Tallahassee Fla
Publication Date: 1948-1949?]
General Note: Issued separately for Florida cities in cooperation with local chambers of commerce and varied agencies.
General Note: In loose-leaf binders.
 Record Information
Bibliographic ID: UF00075576
Volume ID: VID00051
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001689269
notis - AJA1305

Full Text






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Table of Contents


Part A---Natural Resources

I1 Geography
2. Climate
3. Local Raw Materials

Part B--General Economy

Retail Market
Manufacturing Industries
General Remarks on Economy

Part C--Government

1. Administration
2. Finances

Part D-Community Facilities


Available Data
Transportation Facilities
Sowago and Wasto Disposal
Hator Supply
Communications Facilities
Educational Facilities
Health Facilities
Recreational Facilities
Police Protection
Fire Protection
Banking Facilities
Construction and Service Facilities
Retail Facilities
Wholosalo Facilities
Housing Conditions
Hotels and Restaurants
Radio Stations
Laundries and Dry Cleaners
Civic Organizations

Revised by:

Daytona Beach, Florida


Tallahassoe, Florida



Part A---Natural Resources

1. Geography

Location: Daytona Beach is on the Upper East Coast of Florida, 92 miles
south of Jacksonville and 62 miles northeast of Orlando.

Chief topographical features: Flat; Halifax River runs through town.
Maximum elevation, 30 feet above sea level.

2. Climate

(Based on U. S. Jocthor Bureau observations at DoLand, Florida, over a
45-year period.)

Annual January April July Octobor

Normal temperature 70.8 59 3 69.6 81.4 72.9
Normal rainfall 53.36 2.49 2.56 7.30 4.68

Growing season: Usual date of last killing frost in spring, January 21;
usual date of first killing frost in fall, December 24; average length of
growing season, 337 days.

3. Local Raw Materials

Timber: Very little timber is available in commercial quantities in this

Minerals: Coquina deposits six to 12 miles from town and burning clay
deposits 24 miles from town are being worked.

Agricultural products: Truck and produce crops for local use are produced.

Other: Salt water fish and shrimp are caught for the local market.

Part B--General Economy

1. Population

Est. 1949* 2145 10 935 1930

County total 71,450 58,492 53,710 50,550 42,757
City total 35,000 25,311 22,584 20,099 16,598
Negroes in county 15,395 15,135 14,787 15,842 12,537
Negroes in city 8,500 7,742 -- 6,913 -

Predominant nationalities: Native-born white; Negro.

*Estimate by Daytona Beach Chamber of Commerce.

2. Labor

Unions: A. F. of L. affiliates and the Independent Telephone Workers and
Operators union have been established in Daytona Beach.

Female employment: About 3 000 women are employed in the Halifax area.
(12,000 total men and women). Approximqtely 100 women are employed in
manufacturing industries.

Approximate hourly wages: Unskilled male, 750; unskilled female, 50N;
skilled male, '1.50-2.75; skilled female, l1. There is no differential
in the wages of white and Negro workers of equal skill.

General: At the time of this survey, 380 females and 1,050 males wore
registered for employment at the Florida State Employment Service office in
Daytona Beach. The supply included 99 managerial, accounting and technical;
247 clerical sales; 193 service occupations; 328 skilled mechanics; 239
semi-skilled, 231 common labor and 117 entry applications.

3. Retail Markot

General: Daytona is the principal trade center for DeLand, New Smyrna Beach,
Bunnoll, Holly Hill, Port Orange, Ormond, Ormond Beach, Orange City, Pierson,
Lake Helen, Oak Hill and Edgewater.

1948 Effective Buying Income per family in city, $4,513; in county, $3,856.*
1948 Estimated total retail sales in city, $36,918,000; in county, $62,507,000.*
1948 Estimated retail food store sales in city, $7,924,000; in county,
1948 Estimated retail general merchandise store sales in city, $3,416,000;
in county, 04,873,000.*
1948 Estimated retail drug store sales in city, $1,823,000; in county,

*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduction
not licensed.

4. Manufacturing Industries

General: Total number of manufacturing establishments, 17; total employment
at all manufacturing plants, 509.

Principal manufacturing industries: Flamingo Shoe Company, shoes; Bell
Bakeries, Inc., bread and rolls; Columbia Baking Company, bread and cake
Daytona Boat Works, boats; Howard Boat Works, boats; Fiber Products, Inc.,
building material; Clayton Foundry and Sirens, castings and sirens; City
Ice and Fuel Company, ice; Summorlin Brothers Mill Works, window units and
general mill work; American A. Kork Products Company, fishing floats;
Practical Plastic, Inc., plastic fabrication; Smith's Iron Works, ornamental
iron; Bordon's Dairy, milk and ice cream; Foremost Dairies, Inc., milk and
ice cream; Pure Ice Company, ice; Lester Manufacturing Company, chenille
bedspreads and products; Art Chenillo Manufacturers, bedspreads and coats.

5. General Remarks on Economy

This city, with its beautiful scenery, excellent climate, beach shores and
recreational facilities, relies mainly on a year 'round tourist business.

Part C---Governmont

1. Administration

Type: Manager-Commission,

Officials: Mayor, E. L. Padgott; City Managor, J. M. Titus; City Attorney,
Curtis Gardiner.

Special departments: City has an active building inspector, electrical
inspector, plumbing inspector, city engineer, recreation department, planning
board, zoning board, street department, service department, water department,
and civil service board,

Zoning: City has a zoning ordinance in effect.

2. Finances

Current city tax rate: Operations, 20 mills; debt service, 2.7 mills in
Zone 1, l4 mills in Zone 2, 5.7 mills in Zone 3 and 4.5 mills in Zone 4.

City basis of assessment: 1CO% of actual value.

City license tax on manufacturing plant $25 to $500,

City utility tax: 10% on all utilities (lights, gas, telephone).

Current county tax rate, as it affects city of Daytona Beach: 13,7 mills
for first O5,000 valuation (Homestead exemption); 39.8 mills on all non-
exemption valuation,



Part D--Communitv Facilities

1. Available Data

Maps: City street, trunk water main, trunk sower, zoning, tax district and
power distribution system maps are available.

Reports: Booklet on city development may be obtained at the City Hall.

2. Transportation Facilities

Railroad: Daytona Beach is served by the main line of the Florida East
Coast Railway, with 20 passenger and 13 freight trains daily. Pick-up
and delivery of less than carload freight is available.

Express: Railway Express Agency, Inc., provides rail and air express
service. Free pick-up and delivery of express is available.

Highway: U. S. Highways 1 and 92 and Florida Highway A-1-A (Ocean Route)
pass through Daytona Beach.

Local bus service: Local bus service is provided by 21 buses.

Intercity bus service: Greyhound Lines operates 50 buses a day through
Daytona Beach, including special trips daily to Marinoland and Silver

Intercity trucking facilities: Great Southern Trucking Company, Flamingo
Lines, Central Truck Lines and Ridgoway Transfer provide national trucking
service.* Halifax Transfer provides service to Florida points only.
Jacksonville, Miami, Tampa, and Savannah are among the principal cities
that can be reached by an overnight truck haul.

Air: Daytona Beach Municipal Airport is on the outskirts of town. The
field has 10,000 square foot of hangar space and four 200 by 4,000 foot
runways. The field is open to private planes. Charter cross-country
flights are available. The following scheduled commercial air transportation
is available.

Company Number of Flights Daily

Eastern Air Lines 4 Southbound 4 Northbound
National Air Lines 2 Southbound 3 Northbound

3. Power

Florida Power and Light Company owns and operates the generating and dis-
tributing systems. Copies of rate schedules can be obtained at the companyts

4, Fuel
Coal: Delivered cost per ton is $29.17 for hard coal and $18.40 per ton for
soft coal. Industrial stoker is not used in this section.

Gas: Artificial gas, rated at 570 Bot.u, per cubic foot, is distributed by
Florida Power and Light Company. Copies of rate schedules can be obtained
at the companyts office.

Bottled gas: Gas Engineering Company and Modern Appliance Company dis-
tribute Pyrofax and Groeens Fuol. Pyrofax is rated at 2,500 B.t.u. per
cubic foot and Groeens Fuel is rated at 3,300 B.t.u, per cubic foot. Copies
of rate schedules can be obtained at the companies' offices.

Other: Twelvo local distributors have a total of 500,000 gallons storage
capacity for fuel oil. Delivered cost is 13.50 for fuel oil and 13.50 for



5. Sewage and Wasto Disposal

Sewage: About 90% of the city is now covered by storm and sanitary sowers.
Sanitary sewage is treated at the city's now treatment plant.

Garbage: Garbage is collected twico weekly.

6. Water Sunply

Operator: City,

Source: eolls. Present sources are considered adequate for expansion.

Treatment: Chlorination.

Pumping capacity: 3,000,000 gallons per day.
Parts per Million

Total dissolved solids 641 314
Silica (Si02) 22 22
Iron (Fo) 0.12 0.01
Calcium (Ca) 96 11
Magnesium (Mg) 18 14
Sodium & potassium (Na plus K) 83 83
Bicarbonate ion (HC03) 348 46
Carbonate ion (C03) 0 9
Sulfate ion (SO4) 10 13
Chloride ion (CI) 140 140
Nitrate ion (NO0) tr. Tr,
pH value 7.60 8.90

*(a) Composite sample from wells, before treatment.
(b) Treated water.

7, Communications Facilities

Telephone service: Southern Boll Telephone and Telegraph Company operates
a now dial system. Number of phones (8-1-49): 11,668.

Telegraph service: Western Union has office hours of 7 a.m. to midnight
on weekdays and 8 a.m. to 10 p.m. on Sundays and holidays.

8. Educational Facilities
Elementary Junior High High


Number of schools 5 2 2
Present enrollment 1600 737 846
Present capacity 1610 800 10CO


Number of schools 3 1 1
Present enrollment 716 316 247
Present capacity 900 --

Vocational training for white students: Volusia County Vocational School
(Mary Karl School) now has courses in commercial subjects, radio mainten-
ance and repair, automobile mechanics, woodworking, electricity, masonry,
bricklaying, plastering, cement block laying, blueprint reading and con-
struction mathematics, photography, beauty culture, machine shop theory and
practice and college preparatory. A course of instruction for any occupation
will be established whenever a minimum of ton enrollees is secured, Upward
of 500 students now are enrolled.

Vocational training for Negro students: Commercial subjects.



8, Educational Facilities (Oon't,)

Other schools: Bothuno-Cookman Collogo (Negro),

Libraries: Daytona Public Library, 24,000 volumes; S. Cornelia Young
Memorial Library, 23,250 volumes.

9. Health Facilities

City-County health department: Staff of one full-time and 13 part-timo
doctors and nine nurses. Operates tuberculosis, venereal, infant and
pro-school and maternity clinics in Daytona Beach, Port Orange, Holly Hill,
Now Smyrna, DoLand and Ormond.

Hospitals: Halifax Hospital, a county-owned general hospital, has 125 beds
for white patients and 25 beds for Negro patients. Ridgewood Hospital,)a
privatoly-ownod general hospital, has 48 beds. Dr, Chandlorls Hospital,
a privately-ownod maternity hospital, has 10 beds.

10. Recreational Facilities

Public parks: Riverfront Park, lawn bowling; Peabody Center, lawn bowling,
shuffleboard and horsoshoep;City Island Conterp shuffleboard, land ball
and tennis; iolch, pools.

Athletic fields: City Island Ball Park, baseball; Kolly Ball Park, base-
ball; Wolch, baseball, bowling alloys, gymnasium; Campbell Street Playground,
swimming pools, slides, swings; Cypress Street Playground, swimming pools,
slides, swings.

Other: Three recreational halls, Beach Rest, City Island, Municipal

11. Police Protection

City: Force consists of 43 persons. City has seven patrol cars, with
radio equipment. Patrolmen are uniformed. Regular boats are maintained
at night. City jail is approved for quartering Federal prisoners.

County: Protection outside the city is furnished by the Shoriff's office
in DoLand. County jail is approved for quartering Federal prisoners,

12. Fire Protection

City: Force consists of 38 full-time firemen. City has seven engines and
five stations.

Insuraco rating: SEAU, Class 2; NBFU, Class 5.

County: Fire protection on South Peninsula side and in South Daytona is
provided by the city at a cost of $150 per call.

13. Banking Facilities

Florida Bank and Trust Company $12,328,373.72
Commercial Bank 4,147,123.16
First Atlantic National Bank 9,648,347.59
First Fed. Sav. & Loan 4,674,232.25

14. Construction and Service Facilities

Type and number: General contractors, 29; architects, 6; land surveyors,
5; general machine shops, 2; machine repair facilities, 5; foundries, 3;
automotive repair facilities, 25; consulting engineers, 5.



15. Retail Facilities

Typo and number: Dry goods stores, 1; department stores, 7; grocery
stores, 73; drug stores, 20,

Parking: City has parking motors and five parking lots.

Vacant stores: There was one vacant store in the business district at
the time of this survey.

Doficiencies: A dry goods store is needed.

16. Wholesale Facilities

General: Daytona Bench is not considered a wholesale distribution center.
No special markets are operated for wholesale distribution of local products.
Commercial cold storage and commercial freezing facilities are available and
adequate for present needs. Public warehousing facilities are not adequate
for present needs.

17. Housing Conditions

General: Thore is no shortage of houses and apartments for rent.

18. Hotels and Restaurants

Hotels: Number, 66; rooms, 3,460.

Restaurants: Number, 75; seating capacity, 2,860,

19. NeowsmDors

Daily: Daytona Beach News-Journal, circulation, 25,292.

Tri-wookly: The Examiner, circulation, 4,119.

Weekly: The Observer, circulation, 1,547.

20. Radio Stations

There are three radio stations. Station HUFJ and Station VROD each operate
on 250 watts. UNDB-FM operates on 1000 watts.

21. Laundries and Dry Cleaners

Commercial laundries: Number, 18.

Commercial dry cleaners: Number, 15.

22. Civic Organizations

Name of President: Chamber of Commerce, Howard Dayton; Junior Chamber of
Commerce, S. Loy Kutz; Lions, Horace Richardson; Rotary, Al LoVoillo;
Kiwanis, D. Bioman Alexander; Pilot, Margaret Zebodee; Exchange, Jerome
Cordray; Business & Professional Woments Club, Mrs, Roy Millon; Halifax
Business & Professional Womonts Club, Sara Paschall.

23. Churches

Denominations: Baptist, Methodist, Christian, Christian Science, Catholic,
Congregational, Prosbytorian, Episcopal, Tourist, Church of God.


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