Group Title: Inventory of industrial advantages
Title: [Inventory of industrial advantages
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Permanent Link: http://ufdc.ufl.edu/UF00075576/00044
 Material Information
Title: Inventory of industrial advantages
Physical Description: 6 v. : ; 39 cm.
Language: English
Creator: Florida State Advertising Commission
Publisher: s.n.
Place of Publication: Tallahassee Fla
Publication Date: 1948-1949?]
 Notes
General Note: Issued separately for Florida cities in cooperation with local chambers of commerce and varied agencies.
General Note: In loose-leaf binders.
 Record Information
Bibliographic ID: UF00075576
Volume ID: VID00044
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001689269
notis - AJA1305

Full Text




I INVENTORY OF INDUSTRIAL ADVANTA

CORAL GABLES, FLORIDA 0,-"
-/
Dade County > T
C\ /.:

Table of Contents

Page
Part A---Natural Resources

1. Geography 2
2. Climate 2
3. Local Raw Materials 2

Part B---General Economy

1. Population 2
2. Labor 2
3. Retail Mcrket 3
4. Manufacturing Industries 3
5. General Remarks on Economy 3

Part C---Government

1. Administration 3
2. Finances 3

Part D---Community Facilities

1. Available Data 4
2. Transportation Facilities 4
3. Power 4
4. Fuel 4
5. Sewage and Waste Disposal 5
6. Water Supply 5
7. Communications Facilities 5
8. Educational Facilities 5
9. Health Facilities 5
10. Recreational Facilities 5
11. Police Protection 6
12. Fire Protection 6
13. City Streets 6
14. Banking Facilities 6
15. Construction and Service Facilities 6
16. Retail Facilities 6
17. Wholesale Facilities 6
18. Housing Conditions 6
19. Hotels cnd Restaurants 6
20. Newspapers 7
21. Radio Stations 7
22. Laundries and Dry Cleaners 7
23. Civic Organizations 7
24. Churches 7

Prepared By:

CHAMBER OF COMMERCE
Coral Gables, Florida

and
Revised FLORIDA STATE ADVERTISING COMMISSION
September/49 Tallahassee, Florida


i









CORAL GABLES, FLORIDA

Part A---Natural Resources

1. Geography

Location: Coral Gables is on the lower East Coast of Florida, adjacent to
the city limits of Miami.

Chief topographical features: Flat. Elevation, three feet above sea level.

2. Climate

(Based on U. S. Heather Bureau observations at IMiami over a 45-year period.)
Annual January April July October

Normal temperature 75.1 67.9 73.9 81.8 78.0
Normal rainfall 57.77 2.27 3.41 5.60 7.74

Growing season: During a 40-year period the U. S. lWeather Bureau recorded
only 10 killing frosts during the spring and three during the fall.

3. Local Raw Materials

Timber: Slash pine and palmetto are found on the outskirts of town. Cypress
and various hardwoods are available in the Everglades. Miami Wood Treating
Company is the principal sawmill operator.

Minerals: Limestone deposits are found l miles from town. Coral and peat
deposits are found on the outskirts of town. Miami Crushed Stone Company,
Coral Rock and Sand Company and Seminole Rock and Sand Company sell crushed
rock. Miami Lime and Chemical Company manufactures building blocks.

Agricultural products: Citrus fruits, vegetables (commercial truck farming)
and guavas are handled and processed in the adjacent county.

SOther: Sponges, seaweed (for fertilizer), fish and poultry are available in
this area.
Part B---General Economy

1. Population
Est. 1949* 194 1940 1935 130

County total 351,000 315,138 267,739 180,998 142,955
City total 18,000 9,250 8,294 6,747 5,697
Negroes in county 55,000 53,905 49,518 35,924 29,894
Negroes in city 850 71 --- 523 ---

Predominant nationality; Native-born white.

*Estimate by Coral Gables Chamber of Commerce.

2. Labor

Unions: A. F. of L. and C.I.O. are the unions established in local industries.

Female Employment: About 20% of the city employment is female. Abcut 31% of
the area employment is female.

Approximate hourly wages: Unskilled white male, $1; unskilled Negro male,
850; unskilled white female, 750; unskilled Negro female, 70#; skilled white
male, $1.75; skilled Negro male, 61.25; skilled white female, 900; skilled
Negro female, 700.

General: Industrial zone is adjacent to Miami Negro housing area. Ample
unskilled Negro labor available, particularly female, except during winter
season when crops and tourist domestic jobs are open.









CORAL GABLES, FLORIDA
3. Retail Market

General: Coral Gables is the retail shopping center for the city and
adjacent rural areas to south and west. Rural area is comparatively thickly
populated.

1948 Effective buying income per family in city, $4,226; in county, $3,941.*
1948 Estimated total retail sales in city, $18,161,000; in county,
517,808,000.*
1948 Estimated retail food store sales in city, $6,320,000; in county,
$96,867,000.*
1948 Estimated retail general merchandise store sales in city, $1,601,000;
in county, $62,200,000.*
1948 Estimated retail drug store sales in city, $1,182,000; in county
$23,570,000.*

*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.

4. Manufacturing Industries

General: There are about 20 manufacturing industries, employing about 600
persons, in Coral Gables.

Principal manufacturing plants: Communications Company, radios;. Modern
Textiles, hosiery; Betty Wales, cosmetics; Malvestuto, Inc., ladies coats
and dresses; Tuff Stuff, Inc., insecticides; Protectu Awning Company,
shutters; Renuart Lumber Company, lumber, sash and doors; Air-O-Blind Awning
Company, venetian blinds; Par Beverage Company, coconut products; Zerman-
Acme Granada Shops, stove fixtures.

5. General Remarks on Economy

Coral Gables is adjacent to the. city limits of Miami. It is primarily a
residential and university city and many of the residents work in Miami.
An area served by public transportation, convenient to the downtown area and
on the Florida East Coast Railway has been zoned for light industries. A
large area vest and southwest of the city has been zoned for general industry.
This area is served by two railroads and is adjacent to a navigable drainage
canal.

Part C---Government

1. Administration

Type: Commission-Manager.

Officials: Mayor, W. Keith Phillips; City manager, W. T. McIlwain, City
Attorney, E. L. Semple.

Special departments: The city has an active building inspector, electrical
inspector, plumbing inspector, city engineer, park and recreation board,
planning board, zoning board, street department, and board of supervising
architects.

Zoning: City has a zoning ordinance.

2. Finances

Current city tax rate: Operations, 13" mills; debt service, 71 mills.

Average city tax for last five years: Operations, 14 mills; debt service, 7
mills.

City basis of assessment. 100% of actual value of 1941 assessments. Total
assessed value of real property in city is $52,000,000.

City license tax on manufacturing plant: For average of five employees, $25;
six to 15 employees, $50; over 15 employees, $100.










CORAL GABLES, FLORIDA


2. Finances (cont'd)

City utility tax: 10% on first $25, 5% on next $25 and 1% on all over $50.

Other major city taxes: Garbage tax, $20 per year.

Current county tax rate: Operations, ranges from 24.6 to 26.9 mills; debt
service, ranges from 0.5 to 1.5 mills. Five tax districts in Coral Gables
for county purposes.

Bonded debt: City, $4,315,000; county, 0.
Part D---Community Facilities

1. Available Data

Maps: City street, trunk water mains, power distribution system, and zoning
maps are available.

2. Transportation Facilities

Rail: Coral Gables is served by main lines of the Florida East Coast Railway
and Seaboard Air Line Railroad, with two to 10 freight trains daily.
Passenger service is available from Miami. Pick-up and delivery service is
available for less than carload freight.

Express: Railway Express Agency, Inc., provides rail and air express service.
Free pick-up and delivery is available for express.

Highway: U. S. Highways 1 ands94 pass through Coral Gables.

Local bus service: 35 buses are used for local service, municipal system.

Intercity bus service: Local bus service is available to Miami. Florida
Greyhound Lines, Glades Motor Lines and National Trailways have a total of
158 scheduled buses in and out of the Miami Union Bus Station daily. Branch
depot in Coral Gables.

Intercity trucking facilities: Withers Transfer and Storage Company, Coral-
way Transfer Company and Galloway Transfer Company provide intercity trucking
service. Jacksonville, Tampa and Saint Petersburg are among the major cities
that can be reached by an overnight truck haul.

Air: Miami International Airport, county-owned, is about two miles from
town. It has 450,000 square feet of hangar space. The field is open to
private planes. Charter cross-country flights are available. Scheduled
commercial air transportation is provided by:

Company Flights daily

Pan American Airways and Foreign Subsidiaries 78
Eastern Air Lines 68
National Airlines 36
Delta Air Lines 12
British South American Airways 4
KLM Royal Dutch 2

In addition to those listed above, 34 other air lines operate charter or
non-scheduled flights from the Miami International Airport.

3. Power

Florida Power and Light Company owns and operates the generating and dis-
tribution system. Copies of rate schedules can be obtained at the company's
office.

4. Fuel

Bottled Gas: Gas Oil Products Company distributes propane rated at 2,550
B.t.u. por cubic foot.
-4-


__









CORAL GABLES, FLORIDA


4. Fuel (cont'd)

Delivered cost averages $10 per 100 pounds, on a sliding scale.

5. Sewage and Waste Disnosal

Sewage: Storm sewers are installed in some areas. Individual septic tanks
are used for sewage disposal.

Garbage: Garbage is collected twice a week from residences, daily from
businesses.

6. Water Supply

Sources: Wells. Present source is considered adequate for expansion.

Treatment: Filtered and chlorinated.

Consumption: 3,000,000 gallons per day.

7. Communications Facilities

Telephone service: Southern Bell Telephone and Telegraph Company operates a
dial exchange.

Telegraph service: Western Union has office hours of 9 a.m. to 5 p.m.

8. Educational Facilities
Elementary* High*

White:

Number of schools 2 1
Present enrollment 1,728 1,032
Present capacity 1,700 1,100

*First through eighth grade.
**Ninth through twelfth grade. New high school under construction.

Vocational training for white students: Complete vocational training facili-
ties are available in Miami.

Other schools; University of Miami, 9,000 students: Saint Theresa Parochial,
800.

9. Health Facilities

City health department: City is provided one sanitary officer from county
health department.

County health department: Staff of four medical doctors and 40 nurses.
Operates tuberculosis, X-ray, venereal disease, maternity, well-baby, and
immunization clinics.

Hospitals: Coral Gables Hospital, a privately-owned general hospital, has
50 beds. Pratt General Hospital, operated by the Veterans Administration,
has 400 beds. Doctors Hospital, owned by 45 physicians, has 100 beds.

10. Recreational Facilities

Public parks: Salvador Park has playground equipment.

Athletic fields; Three -- at Youth Center, University and Coliseum.

Other: Venetian pool, city-owned; tennis courts, city-owned; two golf
courses, city-owned; one golf course, private; Tahiti Beach; Matheson
Hammock Beach.


M I









CORAL GABLES, FLORIDA


11. Police Protection

City: Force consists of 36 persons. City has two motorcycles and seven
patrol cars, all radio-equipped. Patrolmen are uniformed. Regular beats
are maintained at night. City jail is approved for quartering Federal
prisoners.

County: Dade County Road Patrol furnishes protection outside the city
Limits. County jail is approved for quartering Federal prisoners.

12. Fire Protection

City: Force consists of 25 full-time firemen. City has four fire engines
and one fire station.

Insurance rating: SEAU, Class 1; NBFU, Class 4.

County: County fire stations provide protection outside of city limits.

13. City Streets

General: Asphalt on rock fill is the principal type of surfacing. About
1% of the streets are curbed and about 90% have sidewalks. Approximately
10% of the streets will need to be rebuilt or extensively repaired during
the next five years.

14. Banking Facilities

General: First National Bank, Florida National Bank and Coral Gables Federal
Saving and Loan Association.

15. Construction and Service Facilities

Type and numbers General contractors, 130; architects, 14; land surveyors,
1; general machine shops, 1; machine repair facilities, 3; foundries, 3;
automotive repair facilities 31; consulting engineers, 4.

16. Retail Facilities

Type and number: Dry goods stores, 6; women's department store, 1; grocery
stores, 18; drug stores, 8.

Parking: City has 845 parking meters and a number of free parking lots.

Vacant stores: There were some vacant stores in the business district at
the time of this survey, in recently built commercial buildings.

Deficiencies: Complete department store; floor covering store.

17. Wholesale Facilities

General: Coral Gables is not a wholesale distribution center. No markets
are available for the wholesale distribution of agricultural products.
Commercial cold storage, commercial freezing and public warehousing facili-
ties are available and adequate in the Miami area.

Deficiencies: Wholesale produce, grocery and hardware businesses are needed.

18. Housing Conditions

General: Local housing conditions are rapidly improving. Many new apartment
buildings have recently been completed.

19. Hotels and Restaurants

Hotels: Number, 7; rooms, 288.

Restaurants: Number, 37; seating capacity, 4,579.






a .


CORAL GABLES, FLORIDA


20. Newspapers

Daily: Riviera-Times.

21. Radio Stations

General: (Metropolitan Miami Area).


Station


Frequency


Power


WIOD*
WGBS
WMBM
WINZ
WVCG
WKAT*

WMIE
WLRD (FM)
WFEC
WTTT


560
610
710
800
940
1070
1360
1450
1140
93.9
1220
1490


5
5
10
1
1
1
5
250
10,000
13,000
250
250


kw (day); 1 kw (night)
kw
kw
kW
kw
kw
kw (day); 1 kw (night)
watts
watts (day); 5,000 (night)
watts
watts
watts


*Also operates frequency modulation stations.

22. Laundries and Dry Cleaners

Commercial laundries: Number, 3.

Commercial dry cleaners: Number, 7.

General: Many Miami laundries and dry cleaners have branches in Coral Gables.

23. Civic Organizations


Name of Organization


President


Chamber of Commerce
Junior Chamber of Commerce
Civitan Club
Coral Gables Civic Club
Exchange Club
Kiwanis Club
Lions Club
Optimist Club
Rotary Club
Soroptimist Club


E. D. Rogers
Robert L. Searle
A. H. McClain
Mrs. Esther Munson
W. F. Esslinger
H. N. Rath
Oliver Hoover
George Fink
E. P. Henderson
Mrs. M. L. Neher


24. Churches


Denominations: Baptist, Catholic, Christian, Christian
national, Episcopal, Lutheran, Methodist, Presbyterian,


Science, Congre-


M -- ----- N




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