Group Title: Inventory of industrial advantages
Title: [Inventory of industrial advantages
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Permanent Link: http://ufdc.ufl.edu/UF00075576/00042
 Material Information
Title: Inventory of industrial advantages
Physical Description: 6 v. : ; 39 cm.
Language: English
Creator: Florida State Advertising Commission
Publisher: s.n.
Place of Publication: Tallahassee Fla
Publication Date: 1948-1949?]
 Notes
General Note: Issued separately for Florida cities in cooperation with local chambers of commerce and varied agencies.
General Note: In loose-leaf binders.
 Record Information
Bibliographic ID: UF00075576
Volume ID: VID00042
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001689269
notis - AJA1305

Full Text





INVENTORY 0 IND USTRIAL ADVAA / GES \

COCOA and ROCKLEDGE, FLORIDA 1 i

Brevard County <



Table of Contents

Page

Part A---Natural Resources

1. Geography 2
2. Climate 2
3. Local Raw Materials 2

Part B---General Economy

1. Population 2
2. Labor 2
3. Retail Market 3
4. Manufacturing Industries 3
5. General Remarks on Economy 3

Part C---Government

1-A. Administration (Cocoa) 3
2-A. Finances (Cocoa) 3
1-B. Administration (Rockledge) 4
2-B. Finances (Rockledge) 4
2-C. Finances (County) 4

Part D---Community Facilities

1-A. Available Data (Cocoa) 4
1-B. Available Data (Rockledge) 4
2. Transportation Facilities 4
3. Power 5
4. Fuel 5
5. Sewage and Waste Disposal 5
6. Water Supply 5
7. Communications Facilities 6
8. Educational Facilities -*,., 6
9. Health Facilities 6
10. Recreational Facilities 6
11. Police Protection 6
12. Fire Protection 6
13. City Streets 7
14. Banking Facilities 7
15. Construction and Service Facilities 7
16. Retail Facilities 7
17. Wholesale Facilities 7
18. Housing Conditions 7
19. Hotels and Restaurants 7
20. Newspapers 7
21. Laundries and Dry Cleaners 7
22. Civic Organizations 7
23. Churches 8

Prepared By:

CHAMBER OF COMMERCE
Cocoa, Florida

and

Revised FLORIDA STATE ADVERTISING COMMISSION
September/49 Tallahassee, Florida


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COCOA and ROCKLEDGE, FLORIDA


Note: Cocoa and Rockledge are adjoining towns and
function as one city except for municipal government.

Part A---Natural Resources

1. Geography

Location: Cocoa and Rockledge are on the East Coast of Florida, 163
miles southeast of Jacksonville and 193 miles northwest of Miami.

Chief topographical features: Rolling. City is built on west bank of
Indian River. Elevation is sea level to 81 feet above sea level, highest
on East Coast.

2. Climate

(From U. S. Weather Bureau observations at Merritt Island, Florida, over a
59-year period.)

Annual January April July October

Normal temperature 72.5 62.2 71.4 81.4 75.5
Normal rainfall 50.74 2.72 2.25 6.37 6.59

Growing season: During a 40-year period the U. S. Weather Bureau recorded
only 11 killing frosts in spring and six killing frosts in fall. 365-day
growing season.

3. Local Raw Materials

Timber: Slash and long-leaf pine are available from stands three to 30
miles from town. Fortenberry Sawmill, employing 30 persons, is the princi-
pal producer. Several portable mills are working on stands in the vicinity.

Minerals: No minerals or rocks have been produced in commercial quantities.

Agricultural products: Citrus fruits, gladioli bulbs and cut flowers,
avacado, mango, diversified truck farming.

Other: Beef cattle and salt water fish. 3,000,000 pounds of fish are
shipped annually.

Part B---General Economy

1. Population

Est. 1949* 19 1940 135 1930

County total 26,000 19,339 16,142 14,554 13,283
Cocoa and Rockledge 6,100 5,248 3,823 3,340 2,715
Negroes in county 5,800 5,559 5,256 4,600 4,199
Negroes in Cocoa and
Rockledge 1,900 1,830 1,267

Predominant nationalities: White, Negro.

*Estimate by Cocoa Chamber of Commerce.

2. Labor

Unions: International Brotherhood of Electrical Workers represents electri-
cal workers employed by electrical utility contractors. There is very little
union activity in the building trades.

Female employment: Approximately 26% of total employment is female.
Approximately 400 females are employed in manufacturing industries.


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COCOA and ROCKLEDGE, FLORIDA


2. Labor (cont'd)

Approximate hourly wages: Unskilled white male, $1; unskilled Negro male,
750; unskilled white female, 800; unskilled Negro female, 500; skilled white
male, $1.50; skilled Negro male, $1.25; skilled white female, $1; skilled
Negro female, 850.

General: Abundance of skilled labor available for industry. Semi-skilled
and unskilled labor is plentiful except during fruit packing season.

3. Retail Market

General: Cocoa serves as the retail trade center for central Brevard County,
including Cocoa, Rockledge, Merritt, Canaveral, Cocoa Beach and Sharpes.

1948 Effective Buying Income per family in county, $3,400.*
1948 Estimated total retail sales in county, $15,313,000.*
1948 Estimated retail food store sales in county, $4,213,000.*
1948 Estimated retail general merchandise store sales in county, $882,000.*
1948 Estimated retail drug store sales in county, $513,000.*

*Copyright 1949, SALES MANAGEMENT Survey of Buying Power. Further repro-
duction not licensed.

4. Manufacturing Industries

General: Number of manufacturing establishments, 14; total manufacturing
employment, 420.

Principal manufacturing industries: Cocoa Bell Yacht Basin, boats; Nevins
Fruit Co., citrus; Fowler Mill Works, millwork; J. V. D'Albora Co., citrus;
American Fruit Growers, citrus; E. P. Porcher Company, citrus; Fortenberry
Mill, lumber; Lapham Jelly Co., citrus jellies and marmalade; Brevard Concrete
Products, cement blocks; Fischers' Seafood, fish and fish products; Bennetts
Seafoods, fish and fish products; East Coast Lumber Co., lumber.

5. General Remarks on Economy

Extensive citrus groves growing Indian River premium fruit. Excellent frost
free land for garden and truck farming. Abundance of sea foods in commercial
quantities in ocean and salt water rivers. Gladioli bulbs and cut flowers
grown and shipped from area. Expansive and progressive beef cattle farming
in section.

Part C---Government

1-A. Administration (Cocoa)

Type: Mayor-Council.

Officials: Mayor, N. B. Butt; City Attorney, Russell Snow; City Clerk,
Claude Dyal.

Special departments: The city has an active building inspector, electrical
inspector, plumbing inspector, city engineer, park and recreation board,
planning board, and street department.

Zoning: The city has a zoning ordinance in effect.

2-A. Finances (Cocoa)

Current city tax rate: Operations, 18 mills; debt service, 8 mills.

Average city tax rate for last five years: Operations, 17 mills; debt
service, 8 mills.

City basis of assessment: 50% of actual value.

Total assessed value of real property in city: $5,207,131.06.









COCOA and ROCKLEDGE, FLORIDA


2-A. Finances (Cocoa) (cont'd)

City license tax on manufacturing plant: Average, $75.

City utility tax: 10%, up to a maximum tax of $2.

1-B. Administration (Rockledge)

Type: Mayor-Council.

Officials: Mayor, R. L. Geiger; City Attorney, Noah H. Butt.

Special departments: The city has an active building inspector, electrical
inspector, plumbing inspector, city engineer, park and recreation board,
planning board, street department and zoning board.

2-B. Finances (Rockledge)

Current city tax rate: Operations, 10 mills; debt service, 4 mills.

Average city tax rate for last five years: Operations, 6 mills; debt service,
8 mills.

City basis of assessment: 100% of actual value.

Total assessed value of real property in city: $2,844,240.

City license tax on manufacturing plant: Average, $15.

City utility tax: None.

2-C. Finances (County)

Current county tax rate: Operations, 26.55 mills; debt service, 5.75 mills.

Average county tax'rate for last five years: Operations, 20.25 mills; debt
service, 5.5 mills.

Bonded debt: Cocoa, $765,000; Rockledge, $46,000; county, $1,271,000.

Other long-term obligations: Cocoa, $125,000; Rockledge, 0; county, 0.
Part D---Community Facilities

1-A. Available Data (Cocoa)

Maps: City street and zoning maps are available at City Hall and Chamber of
Commerce.

1-B. Available Data (Rockledge)

Maps: City street, tax district and zoning maps are available at City Hall.

2. Transportation Fncilities

Railroad: Cocoa and Rockledge are on the main line of the Florida East
Coast Railway, which has 20 passenger and 14 freight trains daily. Pick-up
and delivery for less than carload freight is available.

Express: Railway Express Agency, Inc., provides rail express service.
Direct air express service is not available. Free pick-up and delivery for
express is available.

Highway: U. S. Highway 1 and Florida Highways 515 and 520 pass through
Cocoa and Rockledge.

Local bus service: Three buses are used to provide local bus service.









COCOA and ROCKLEDGE, FLORIDA


2. Transportation Facilities (cont'd)

Intercity bus service: Florida Greyhound Lines has 38 buses departing from
Cocoa and Rockledge.

Intercity trucking facilities: Central Truck Lines serves all sections of
Florida. Miami, Tampa, and Jacksonville are the principal cities that may
be reached by an overnight truck haul.

Air transportation: Cocoa-Titusville Airport is 12 miles north of town.
Hangar and gasoline services are available. Commercial air transportation
is not available.

3. Power

Florida Power and Light Company owns and operates the generating and distrib-
uting systems. Copies of rate schedules can be obtained at the company's
office.

4. Fuel

Coal: Coal is not used in this section.

Gas: Neither natural nor artificial gas is available.

Bottled gas: Vapo Gas Company distributes mixed butane and propane rated at
3,000 B.t.u. per cubic foot. Delivered cost is 270 to 350 per gallon.
Green's Fuel distributes propane rated at 3,300 B.t.u. per cubic foot. De-
livered cost is 280 to 340 per gallon. Brevard Gas Company distributes py-
rofax propane rated at 2,509 B.t.u. per cubic foot. Delivered cost is 7-1/40
to 8-3/40 per pound. Special rates to industrial users. Delivered in company
ovned containers.

Other: Number 1 and Number 2 fuel oils are sold by major oil companies.

5. Sewage and Waste Disposal

Sewage: 25% of the city is covered by gravity storm sewers and 40% by gravity
sanitary sewers. Two large main septic tanks are used for disposal. Sewage
treatment plant is being planned. Plans are also being made to cover approxi-
mately 60% of the city by gravity sewers and pumping system to central disposal
plant. Present system is financed by assessment.

Industrial waste disposal; Industries use city dump to dispose of wastes.
City does not have an ordinance on industrial waste disposal.

Garbage: Garbage is collected twice daily in business district and twice
weekly in the residential area.

6. Water Supply

Operator: City.

Sources: Lakes. New water supply under study.

Treatment: Filtered and chlorinated.

Consumption: 400,000 gallons per day.

Pumping capacity: 1,000,000 gallons per day.

Chemical analysis: Chemical analysis of water supply is on file at City
Clerk's office.

Rate: Rate schedule may be obtained from City Clerk.


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COCOA and ROCKLEDGE, FLORIDA


7. Communications Facilities

Telephone service: Southern Bell Telephone and Telegraph Company operates
a manual exchange serving 1,576 company-owned stations, 134 rural stations,
and 36 toll circuits.

Telegraph service: Local Western Union office.

8. Educational Facilities
Elementary Junior High High

White:

Number of schools 1 1 1
Present enrollment 465 200 139
Present capacity 500 225 150

Negro:

Number of schools 1 1. 0
Present enrollment 254 82 0
Present capacity 250 80 0

Vocational training for white students: Commercial course, manual training
and domestic science.

Vocational training for negro students: Domestic science,

Libraries: Cocoa Public Library, 6,958 volumes.

9. Health Facilities

City: City does not have a health department.

County: Staff of one doctor and three nurses. Operates a clinic in preven-
tive medicine in all communities in the county.

Hospitals: Wuesthoff Memorial Hospital, a private general hospital operates
on a non-profit basis, has 26 beds, is approved by American College of Surgeons.

10. Recreational Facilities

Public Parks: Forrest Park, Taylor Park and Central Park. None has play-
ground equipment.

Athletic fields: Provost Field has baseball and football fields. Colored
ball park has baseball and football fields.

Other: Two tennis courts, 18;hole golf course, six shuffleboard courts;
ocean beaches and river and lake fishing.

11. Police Protection

City: Force consists of six policemen. City has one police car, without
radio equipment. Patrolmen are uniformed. Regular beats are maintained at
night. City jail is not approved for quartering Federal prisoners.

County: Sheriff's office (Sherriff and three deputies) provides protection
outside city limits. County jail is approved for quartering Federal prisoners.

12. Fire Protection

City: Force consists of three full-time and 25 volunteer firemen. City has
four engines and two stations.

Insurance rating: Cocoa, SEAU, Class 2; NBFU, Class 6. Rockledge, SEAU,
Class 3; NBFU, Class 8.









COCOA and ROCKLEDGE, FLORIDA


12. Fire Protection (cont'd)

County: City fire department will answer calls outside city limits.

13. City Streets

Mileage: Total, 41 miles; paved, 26.4 miles; gravelled, 4.3 miles.

General: Slag and asphalt are the principal types of pavement used. 28% of
the streets are curbed and about 46% have sidewalks. About 22% of the streets
should be rebuilt or extensively repaired during the next five years.

14. Banking Facilities

Barnett National Bank of Cocoa; total resources, $4,700,000.

15. Construction and Service Facilities

Type and number: General contractors, 6; architects, 2; land surveyors, 1;
general machine shops, 3; machine repair facilities, 3; foundries, 0; auto-
motive repair facilities, 9; consulting engineers, 1 mechanical, 1 refriger-
ation, 1 electrical, 1 civil.

16. Retail Facilities

Type and number: Dry goods stores, 4; department stores, 4; grocery stores,
18; drug stores, 4; furniture stores, 3; hardware, 3; auto supply, 3; jewelry,
4; beauty shops, 4; appliance stores, 7; men's wear, 1; women's wear, 2.

Parking: City has 200 parking meters and two parking lots.

Vacant stores: There are no vacant stores in the business district.

17. Wholesale Facilities

General: Cocoa and Rockledge are not considered the wholesale distribution
center for the area. City has special markets for the sale of citrus fruits.
Commercial cold storage, commercial freezing and public warehousing facilities
are available and adequate.

Deficiencies: A vegetable and truck market are needed.

18. Housing Conditions

General: Demand greatly exceeds the supply. Many additional units are now
under construction.

19. Hotels and Restaurants

Hotels: Number, 5; rooms, 450

Restaurants: Number, 10; seating capacity, 310.

20. Newspapers

Weekly: Cocoa Tribune, circulation, 1,850.

21. Laundries and Dry Cleaners

Commercial laundries: Number, 2,

Commercial dry cleaners: Number, 4.

22. Civic Organizations

Name and name of president: Kiwanis, Frank Wylie; Rotary, Dr. A. E. Kuester;
Lions, Ken Trimble; Chamber of Commerce, R. 0. Nicholls; Junior Chamber of
Commerce, Ellis Lewis.


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COCOA and ROCKLEDGE, FLORIDA


23. Churches


Denominations:
Advent, Church
and Methodist.


White--Baptist, Methodist, Presbyterian, Episcopal, Catholic,
of Christ, Church of God, Christian Science. Negro--Baptist


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