Group Title: Inventory of industrial advantages
Title: [Inventory of industrial advantages
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 Material Information
Title: Inventory of industrial advantages
Physical Description: 6 v. : ; 39 cm.
Language: English
Creator: Florida State Advertising Commission
Publisher: s.n.
Place of Publication: Tallahassee Fla
Publication Date: 1948-1949?]
General Note: Issued separately for Florida cities in cooperation with local chambers of commerce and varied agencies.
General Note: In loose-leaf binders.
 Record Information
Bibliographic ID: UF00075576
Volume ID: VID00014
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001689269
notis - AJA1305

Full Text

U 0



Highlands County

Table of Contents
MAR 4 9 vI Page

Part A---Natural Resources

1. Geography 2
2. Climate 2
3. Local Raw Materials 2

Part B---General Economy

1. Population 2
2. Labor 2
3. Retail Market 3
4. Manufacturing Industries 3
5. General Remarks on Economy 3

Part C---Government

1, Administration 3
2. Finances 3

Part D---Community Facilities

1. Available Data 4
2. Transportation Facilities 4
3. Power 4
4. Fuel 4
5. Sewage and Waste Disposal 4
6. Water Supply 5
7. Communications Facilities 5
8. Educational Facilities 5
9. Health Facilities 6
10. Recreational Facilities 6
11. Police Protection 6
12. Fire Protection 6
13. City Streets 6
14. Banking Facilities 6
15. Construction and Service Facilities 6
16. Retail Facilities 7
17. Wholesale Facilities 7
18. Housing Conditions 7
19. Hotels and Restaurants 7
20. Newspapers 7
21. Laundries and Dry Cleaners 7
22. Civic Organi.zations 7
23. Churchoe 7

Prepared By:

Avon Park, Florida

101 Fifth Street South
Saint Petersburg 1, Florida

Revised 311 North Calhoun Street
Aug./48 Tallahassee, Florida



Part A---Natural Resources

1, Geography

Location: Avon Park is 80 miles southeast of Tampa and 80 miles south of

Chief topographical features: In the "Ridge Section" of South Florida, an
area of rolling hills, with many fresh water lakes of varying size. Sandy
soil. Elevation, 145 feet above sea level.

2. Climate

(Based on U. S. Weather Bureau temperature observations for a 51-year period
and rainfall observations for a 44-year period.)

Annual January April July October

Normal temperature 73.0 63.2 72.4 81.5 75.3
Normal rainfall 52.22 2.22 2.37 8.18 4.04

Growing season: Usual date of last killing frost in spring, January 12;
usual date of first killing frost in fall, December 25; average length of
growing season, 347 days.

3. Local Raw Materials

Timber: Considerable saw timber is available.

Minerals: No minerals are known to be available in commercial quantities,
other than sand.

Agricultural products: Citrus is the principal agricultural crop in this
section. Avacados, mangoes and truck crops are also grown in commercial
quantities. Large quantities of beef and dairy cattle are raised in this

Other: Flowers and lily bulbs are grown in commercial quantities.

Part B---General Economy

1. Population

Est. 1948 1945 1940 195 1930

County total 17,200* 16,220 9,246 10,912 9,192
City total 6,000 4,962 3,125 3,869 3,355
Negroes in county 3,000 2,885 1,944 3,123 ,677
Negroes in city 914 914 1,282 -

*Copyright 1948, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.

Predominant nationalities: Native-born white; Negro.

2. Labor

Unions: No national unions have been established in local industries.

Female employment: Approximately 15% of total employment is female. Approxi-
mately 250 women are employed in citrus packing and canning.

Approximate hourly wages: Unskilled white male, 65#; unskilled Negro male,
50#; unskilled white female, 50Q; unskilled Negro female, 400; skilled white
male, $1.50; skilled Negro male, $1.25; skilled white female, $1; skilled
Negro female, 900.
General: Labor is of excellent quality, readily adaptable to training in new
types of work. The supply is ample for considerable industrial or commercial



3. Retail Market

General: The retail trade area covers the northwestern section of Highlands
County and extends into nearby sections of Hardee and Polk Bounties. Estimated
population of retail trade area is 15,000,

1947 Effective Buying Income per family in county, $1l714.*
1947 Estimated total retail sales in county, $6,759,000.*
1947 Estimated retail food store sales in county, $2,375,000.*
1947 Estimated retail general merchandise store sales in county, $179,000.*
1947 Estimated retail drug stores sales in county, $352,000.*

*Copyright 1948, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.

4. Manufacturing Industries

General: Packing, canning and shipping citrus fruits; manufacturing sash,
doors, lumber, concrete blocks, materials handling equipment for food pro-
cessing plants, and packing honey, preserves and marmalades are the principal
local industries.

5. General Remarks on Economy

The income of this community is now derived largely from agriculture and
cattle production and from seasonal tourist trade. The city is prosperous but
could accommodate and benefit from the establishment of other forms of industry
particularly those that must draw upon other sources for their basic materials,
such as garment manufacturing. Basic materials for manufacturing laminated
wood, packing meat, tanning hides or extracting oils and rosins from pine
stumps are available within a reasonable radius.

Part C---Government

1. Administration

Type: Mayor-Council.

Officials: Miayor, 0. C. Filkes; City Attorney, F. T. Haskins.

Special departments: City has an active electrical inspector, park and recre-
ation board, street department and sanitary department.

Zoning: City has a zoning ordinance.

2. Finances

Current city tax rate: Operations, 18 mills; debt service, 16 mills.

Average city tax rate for last five years: Operations, 18.4 mills; debt
service, 17.3 mills.

City basis of assessment: 50% of actual cash value.

Total assessed value of real property in city: $3,289,637.

City license tax on manufacturing plant: $50.

City utility tax: 10%, beginning September 1, 1948.

Other major city taxes: Occupational license tax, $5 to $100 per year.

Current county tax rate: Operations and debt service, 31.425 mills.

Average county tax rate for last five years: Operations and debt service, 23

Special district taxes: None.


2. Finances (Cont.)

Bonded debt: City, $1,400,000; county, $212,000 (plus $325,000 that is being
paid without local taxes).

Other long-term obligations: City, 0; county, 0.

Part D--Communitv Facilities

1. Available Data

Maps: City street, trunk water main, truck sewer and ppwer distribution
system maps are available.

2. Transportation Facilities

Rails Daily passenger and freight services are provided by the Seaboard Air
Line Railroad and the Atlantic Coast Line Railroad. Pick-up and delivery
service for less than carload freight is available.

Express: Railway Express Agency, Inc., provides rail express service. Direct
air express service is not available. Free pick-up and delivery of express is

Highways: Florida Highway 17 passes through Avon Park. U. S. Highway 25, now
under construction, will pass through the city.

Intercity bus service: Greyhound Lines operates 16 buses daily through Avon
Park. Direct service to Orlando, Jacksonville, Miami and Saint Petersburg is

Intercity trucking facilities: Hunt Truck Lines provides service to central
Florida communities, with connections in Tampa for other sections.

Air: Avon Park Airport, municipally-owned, is li1 miles from center of town.
It has 19,200 feet of hangar space. All runways are paved and 100 feet wide.
Runway lengths are 3,800 feet, 3,750 feet and 4,000 feet. The field is open
to private planes. Charter flights are available. Scheduled commercial air
transportation is not available at present, but Florida Airways has applied
for a permit to serve Avon Park.

3, Power

General: Florida Power Corporation owns and operates the generating and dis-
tribution facilities. Copies of rate schedules can be obtained at the company's

4. Fuel

Coal: Very little coal is used in this section.

Gas: Neither artificial nor natural gas is available.

Bottled gas: Liquified petroleum gas, rated at 3,300 B.t.u. per cubic foot,
is distributed for both residential and commercial use. One gallon equals
31.8 cubic feet. Delivered cost is 30W per gallon for the first 10 gallons
and 200 per gallon for all additional.

Other: Fuel oils are available from local distributors.

5. Sewage and Waste Disposal

Sewage: Practically all commercial establishments and hotels and some resi-
dential sections are served by a sanitary sewerage system. Septic tanks and
sludge beds are used for treatment. Extensions to present sewerage system
are planned. At present, operation of the system is paid for by the city
operations tax.
Garbage: Garbage is collected daily in the business section and three times
a week in the residential sections.





6. Water Supply

Operator: City.

Source: Deep wells (1,100 feet). Present source is considered adequate for

Treatment: Due to the purity of the water, no treatment is necessary.

Consumption: 500,000 gallons per day.

Pumping capacity: 1,880,000 gallons per day.

Chemical analysis:


pH, 7.8
Color, 12
M Alkalinity (CaC03)
Chlorides (Cl)
Total hardness (CaCO3)
Free carbon dioxide (002)
Iron (Fe)
Manganese (Mn)
Silica (Si)
Total solids



Rate #12, per month

First 4,000 gallons,
Next 10,000 gallons
Next 10,000 gallons
Next 10,000 gallons
Next 66,000 gallons
Over 100,000 gallons

Per 1,000 Gallons

$1.25 minimum


7. Communications Facilities

Telephone service: Inter-County Telephone and Telegraph Company operates a
manual exchange serving 550 company-owned stations, 150 rural stations and
20 toll circuits.

Telegraph service:
week days; 9 to 11
a.m. and 3:30 to 5

Western Union has office hours of 8 a.m. to 9 p.m. on
a.m. and 3:30 to 5:30 p.m. on Sundays and 8:30 to 10:30
p.m. on holidays.

8, Educational Facilities


Junior High


Number of schools
Present enrollment
Present capacity


Number of schools
Present enrollment
Present capacity



Vocational training for white students: Commercial subjects,
manual training and shop work.

home economics,



9 0


8. Educational Facilities (Cont.)

Vocational training for Negro students: None.

Library: Public Library, 6,000 volumes.

9. Health Facilities

City health department: None.

County health department: Staff of one doctor and two nurses. Operates a
clinic in Avon Park and three clinics in other sections of the country.

Hospitals: Walker Memorial Sanitarium and Hospital, a modern 100-bed general
hospital, located three miles north of Avon Park, serves this area. It is
operated by the Florida Sanitarium and Benevolent Association, an affiliate
of the Seventh Day Adventist Church,

10. Recreational Facilities

Public parks: A public park extends the full length of Main Street, a dis-
tance of one mile. Donaldson Park, site of the Winter Tourist Club, is on
Main Street, on the shore of Lake Verona.

Athletic fields: Head Field, a modern baseball park, has a concrete grand-
stand and is lighted for night games. A lighted football field with steel
bleachers is maintained by the local schools.

Other: Two tennis courts and shuffleborad courts.

11. Police Protection

City: Force consists of four policemen. City has one patrol car, without
radio equipment. Patrolmen are uniformed. Regular beats are maintained at
night. City jail is not approved for quartering Federal prisoners.

County: City police do not provide protection outside city limits. The
county sheriff is responsible for protection outside the city. The county
jail is approved for quartering-Federal prisoners.

12. Fire Protection

City: Force consists of two full-time and 20 volunteer firemen. City has
three engines and one station.

Insurance rating: SEAU, Class 2; NBFU, Class 7.

County: The city fire department provides protection in the area immediately
adjacent to the city.

13. City Streets

Mileage: Total, 46 miles; paved, 23 miles; send clay, 23 miles.

General: Asphalt is the principal type of pavement used. About 50% of the
streets are curbed and about 20% have sidewalks. About 50% of the streets
should be rebuilt or extensively repaired during the next five years.

14. Banking Facilities

General: Barnett National Bank of Avon Park, total resources, $2,728,358.

15. Construction and Service Facilities

Type and number: General contractors, 3; architects, 1; land surveyors, 2;
general machine shops, 2; machine repair facilities, 2; foundries, 0; automo-
tive repair facilities, 12.


a V

16. Retail Facilities

Type and number: Dry goods stores, 5; department stores, 1; grocery stores,
12; drug stores, 2.

Deficiencies: A gift shop and a stationery and office equipment store are

17. Wholesale Facilitieq

General: Avon Park is a wholesale distribution center for such items as
gasoline, beverages, groceries, feed and motor parts. Commercial cold storage
facilities are adequate for present need. Public warehousing facilities are
not available.

Deficiencies: An ice cream and dairy products plant is needed.

18. Housing Conditions

General: Some houses are for sale and a few are for rent. A considerable
number of furnished apartments are for rent. The city could probably meet an
immediate demand for housing for an additional 50 families.

19. Hotels and Restaurants

Hotels: Number, 6; rooms, 260.

Restaurants: Number, 3; seating capacity, 200.

20. Newspapers

Weekly: Avon Park Sun, circulation, 920.

21. Laundries and Dry Cleaners

Commercial laundries: Number, 1.

Commercial dry cleaners: Number, 3.

22. Civic Organizations

Organization and name of president: Chamber of
Rotary, Harold Worden; Woman's Club, Mrs. Chas.
fessional Women's Club, Mrs. Edna Mae Leighton;

Commerce, Dr. R. H. Jordan;
F. Kenney; Business and Pro-
Garden Club, Mrs. Paul Rumpsa.

23. Churches

Denominations: Assembly of God, Baptist,
Church of God, Congregational, Methodist,
and Seventh Day Adventist.

Christian Science, Church of Christ,
Church of the Nazarene, Episcopal


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