INVENTORY OF INDUSTRIAL ADVANTAGES
Table of Contents
MAR 49 Page
Part A--Natural Resources
1. Geography 2
2. Climate 2
3. Local Raw Materials 2
Part B---General Economy
1. Population 2
2. Labor 2
3, Retail Market 2
4. Manufacturing Industries 3
1. Administration 3
2. Finances 3
Part D---Community Facilities
1. Available Data 3
2. Transportation Facilities 3
3. Power 4
4. Fuel 4
5. Sewage and Waste Disposal 4
6. Water Supply 4
7. Communications Facilities 4
8. Educational Facilities 4
9. Health Facilities 5
10. Recreational Facilities 5
11. Police Protection 5
12. Fire Protection 5
13. City Streets 5
14, Banking Facilities 5
15. Construction and Service Facilities 5
16. Retail Facilities 5
17. Wholesale Facilities 5
18. Housing Conditions 5
19. Hotels and Restaurants 6
20. Newspapers 6
21. Laundries and Dry Cleaners 6
22. Civic Organizations 6
23. Churches 6
CHAIVBER OF CO1TERCE
119 Noxon Street
Revised: FLORIDA STATE ADVERTISING COIUIISSIOI
Dec./48 Tallahassee, Florida
/7 S -1-
Part A---Natural Resources
Location: Auburndale is in Central Florida, 53 miles.southwest of Orlando
and 44 miles northeast of Tampa.
Chief topographical features: Flat; lakes. Elevation, 167 feet above sea
(From U. S. Weather Bureau observations at Bartow, Florida.)
Annual January Arril July October
Normal temperature 72.2 61.4 71.5 81.6 74.3
Normal rainfall 55.31 2.65 2.43 8.36 3.63
Growing season: Usual date of last killing frost in spring, February 5;
usual date of first killing frost in fall, December 13; average length of
growing season, 311 days.
3. Local Raw Materials
Timber: Oak and pine are available in small quantities. No sawmills are
cutting local timber.
Agricultural products: Citrus is the only major crop in this section.
Part B---General Economy
Est. 1948* 1945 1940 1935 1930
County total 119,100 112,429 86,665 82,184 72,291
City total 5,000 3,018 2,723 1,669 1,849
Negroes in county ---- 24,994 18,516 17,740 16,020
Negroes in city 300 294 ---136 --
*County estimate copyrighted by SALES MANAGEIENT Survey of Buying Power. City
estimate made by Chamber of Commerce.
Predominant nationality: Native-born white.
Unions: Employees of Adams's Packing Association, McDonald Corporation and
Stewart Packing Company are represented by an A. F. of L. union. Employees
of Florida.All-Bound Box Company are represented by a C. I. 0, union.
Female employment: Approximately 50% of the total employment is female.
About 2,000 women are employed in manufacturing industries.
Approximate hourly wages: Unskilled white male, 700; unskilled Negro male,
650-700; unskilled white female, 750; skilled white male, $1. Insufficient
workers are employed in other categories to determine the wage rate.
General: A plentiful supply of fair quality labor is available.
3. Retail Market
General: Auburndale is the retail trade center for the immediate vicinity
Retail market (Cont.)
1947 Effective Buying Income per family in county, $3,333.*
1947 Estimated total retail sales in county, $92,077,000.*
1947 Estimated retail good store sales in county, $24,152,000.*
1947 Estimated retail general merchandise store sales in county, $8,036,000.*
1947 Estimated retail drug store sales in county, $2,800,000.*
*Copyright 1948, SALES MANAGEMENT Survey of Buying Power. Further repro-
duction not licensed.
4. Manufacturing Industries
Principal manufacturing plants: Adam's Packing Association, citrus; McDonald
Corporation, citrus; Stewart Packing Company, citrus; Florida All-Bound Box
Company, shipping crates; Marden Manufacturing Company, farm machinery; Red
Rock Cola Bottling Plant, carbonated beverages.
Officials: Mayor, Ralph Allen; City Attorney, L. A. Long.
Special departments: City has an active building inspector; electrical
inspector; plumbing inspector; planning board; zoning board and street de-
Zoning: City has a zoning ordinance,
Current city tax rate: Operations, 10- mills; debt service, 5i mills.
City basis of assessment: 100% of actual value.
Total assessed value of real property in city: $4,634,259.
City license tax on manufacturing plant: Ranges from $50 to $100 a year
City utility tax: 10%
Other major city taxes: Cigarette tax, 20 per pack.
Current county tax rate: Operations, 16.625 mills; debt service, 0.
Bonded debt: City, $233,000.
Other long-term obligations: City, $32,000.
Part D---Community Facilities
1. Available Data
Maps: City street and zoning maps are available,
2. Transportation Facilities
Railroad: Auburndale is served by Atlantic Coast Line and Seaboard Air Line
main lines. Pick-up and delivery service is available for less than carload
2. Transportation Facilities (Cont.)
Express: Railway Express Agency, Inc., provides rail express service. Free
pick-up and delivery service is available for express. Scheduled air express
is not available but charter air express service is available at Gilbert Air-
port, Winter Haven.
Highway: U. S. Highway 92 passes through Auburndale.
Local bus service: None.
Intercity bus service: Greyhound Lines provides intercity bus service.
Intercity trucking service: Service is available. Atlanta, Jacksonville,
Miami and Tampa are the principal cities that can be reached by an overnight
Air: Gilbert Airport, Winter Haven, is the nearest airport. It is munici-
pally owned The field is open to private planes. Charter cross-country
flights are available. Scheduled commercial air transportation is not
Tampa Electric Company owns and operates the generating and distributing
facilities* Copies of rate schedules can be obtained at the company's office.
Coal: Coal is not used in this section.
Gas: Neither natural nor artificial gas is available.
Bottled gas: Green's Fuel is available.
5. Sewage and Waste Disposal
Sewage: Storm sewers are installed in the main section of town. Individual
septic tanks are used for sanitary sewage.
Garbage: Garbage is collected twice a week.
6. Water Supply:
Source: Wells. Present source is considered adequate for expansion.
Treatment: No treatment is needed.
Pumping capacity: 2,250,000 gallons per day.
7. Communications Facilities
Telephone service: Peninsular Telephone Company operates a dial exchange,
Telegraph service: Western Union has office hours of 8 a.m. to 6 p.m. on
week days. The office is not open on Sundays or holidays.
8. Educational Facilities
Public schools: Auburndale has two white and one Negro elementary schools
and one white high school.
Libraries: Womants Club Library.
9. Health Facilities
City health department: None.
County health department: Staff consists of one doctor, four nurses, four
sanitary officers and one sanitary engineer. The county health department
operates a mobile tuberculosis survey unit that visits each community in the
Hospitals: None. Winter Haven and Lakoland hospitals serve the area.
10. Recreational Facilities
Public parks: Auburndale Playground has complete playground equipment for
children up to 14 years of age.
Athletic fields: School Field, football and baseball.
Other: Tennis court, school gymnasium.
11. Police Protection
City: Force consists of three persons. City has two patrol cars, without
radio equipment. Patrolmen are uniformed. Regular beats are not maintained
12. Fire Protection
City: Force consists of two full-time firemen. City has one engine.
Insurance rating: SEAU, Class 3; NBFU, Class 8.
13. City Streets
Mileage: Total, 30 miles; paved, 23 miles.
General: Asphalt is the principal type of paving used. About 75% of the
streets are curbed.
14, Banking Facilities
General: Peoples Bank, total resources, $2,072,000*
15. Construction and Service Facilities
Type and number: General contractors, 1; architects, 0; land surveyors, 0;
general machine shops, 0; machine repair facilities, 0; foundries, 0; auto-
motive repair facilities, 4; consulting engineers, 0.
16. Retail Facilities
Type and number: Dry goods stores, 1; department stores, 1; grocery stores,
15; drug stores, 3.
Parking: City has no parking motors and no parking lots.
Vacant stores: There were no vacant stores in the business district at the
time of this survey.
17. Wholesale Facilities
General: Auburndale is not a wholesale distribution center.
18o Housing Conditions
General: Housing is short.
19. Hotels and Restaurants
Hotels: Number, 1; rooms, 17.
Restaurants: Number, 5; seating capacity, 150.
Weekly: Auburndale Journal, circulation, 800.
21. Laundries and Dry Cleaners
Commercial laundries: None. A Lakeland laundry has an office in Auburndale.
Commercial dry cleaners: Number, 2.
22. Civic Organizations
Organization and name of president: Chamber of Commerce, Bob Clock, Junior
Chamber of Commerce, Mr. Lombardie; Civitan Club, James Crews; Rotary Club,
Ross Suit; Womants Club, Mrs. Wm. Mason.
General: Auburndale has 12 churches representing all major denominations
except Catholic, Christian Science and Jewish.