"FLORIDA'S ONLY Ci77tMNEWSPAPI
Vol. VII BsBCBIPEION PBICE 50 CRBT PIB I A TAMPA, FLORIDA, JAN. 15, 1932
For Lower Rate
Denial of Reduction in East
and New England;
-.-. .Brw to 'I ust-ry. -
The Atlantic Coast Line andthe
-Seaboard Air Iiine-railroads wilklat-'
tempt again to' obtain permission of
the Interstate Commerce Commis-
sion to redfie the rates on cifrus to
the, Eastern and New England ter-
territories. Notice has beden'filed
"vith the Commission. .
-.. -.' A.'.
The previoqp request for this re-
saidrf asked approval on less than
iutory notice which the Coim-
i- Pissioio declined to do. It granted
.-a similar request applying to a 25
-percent reduction on citrus to the
r-;Southeastern territory. The rail-
-roads' second request will be based
upon the statutory notice of 30 days.
The Commission will hold hear-
ings on protests an4 announce a de-
Scision, by the time the period of
statutory notice wouldd expire.
The reduction 'f the rates to the
Southeastern territory, while of
some'benefit, is of far less advantage
'to the citrus industry than the de-
nied reduction' in the northern sec-
.tions would have be It is esti-
4illbe. h t t f enft o of-'Florida's"
citrus is sold in' this territory and it
,is figured that an 18 percent reduc-
inb would have saved the growers
-o0' eight to 19 cents a box on
-several million boxes..
J is stated with considerable can-
,:'dorby autboritive sources, however,
tha t there will be very strong appo-
'ition to an attempt to reduce the
states to the northern areas. It is
sd that the Florida shippers will
h. e.. arrayed against them the
Sstemship lines serving Florida,
).'. .- railroads -and shippers, pos-
.siB lifoini'a carriers, Baltimore,'
Selpha and others.
-c.bmpa~nies threaten to
S.rt, o-;omeetthe railroad re-
d aladtizn' The Floiida Epst Coast in-
med patrons that it will -meet
-.the 'e'eductioin if it is granted; -but
ertliless .jt '.protested orally
.(C6ntifhied 'on'agpS) : ) .
'L :U" '.- .
L., . .
Florida Orange Festival Jan. 2
. ,.* -.. 4 -
" 4" ,' ".' t a.' z '- -- ,-
Above, the moderistic archway at the entrance to the Florida Orange Festival, Jan. 26-30.
It was designed by Harry Bierce, Tampa artist, who has designed the booth of the
Florence association that has won the grand prize three successive years. The tops of
the columns will have transparent panels upon which will be painted clusters of oranges
Prof. H. Harold Hunie, assistant
director of research of the Experi-
ment Station; Dr. A. F. Camp, horti-
culturist at the Station and Dr. H. S.
Wolfe, assistant horticulturist in
charge of the sub-tropical division
have been named to judge the cit-
rus exhibits at the Florida Orange
Festival, Jan. 26-30.
Two of the main buildings, each
250 feet in length, will be given over
to the citrus exhibits. As usual the
main competition will be the grand
sweepstakes awarded to the best of
the three classes of packing hous-3
displays from which the best box oi
oranges and of grapefruit will be
sent to President Hoover. Florence
association of the Exchange,. win-
ner three successive years, is making
special efforts to retain the honor
but faces hard competition.
It is possible that the Festival will
be host to a number of governors.
Invitations have been issued by Gov-
ernor Carlton to the governor of
each state to attend "Governor's
Day" as result of the expression on
the part of many last year that they
would like to attend. Each governor
was sent a box of citrus last season
and undoubtedly will receive- an-
other'this year. -
Supreme Court Answers Arsenic Question
Application of arsenicals upon affect and injure the quality of the
the tiees. tas"a 7'tin'ei'itable' ten' fraui oude'Afi tI" isr;af-;
dency.' to damage the quality of cit- sonably certain that a comparatively'
rus and its use is.more apt to be for 'small quantity will. have" an in-
the purpose of misrepresenting the jurious affect. The Court pointss ott
fruit and evading the maturity laws that even frequent spraying does
than for proper motives, the State not change the appearance of the-
Supreme Court declared in its de- fruit and "the consumer is easily
c'sion affirming the constitutionality deceived and defrauded by the fruit's
of the law prohibiting entirely the appearance as good, when it is in-
use of any arsenicals "on the trees." trinsically bad."
The decision went further thari The decision lists the harmful
*merely passing upon the constitu- 'effects as "(1) change in taste of
tionality of the questioned statute; fruit caused 'by interference with
it discussed and answered several sugar content; (2) formation of
important points of great interest to citric acid retarded; (3) total
the citrus growers.. amount of sugar reduce" (4)AV'ita
'-.As one of the main points, the 'min C content lessened or destroyed;
Court-answered definitely whether (5) juice' content reduced in vol-
or ,not -arsenicls 4re injurious it ume, and interoir.iofyruit rendered
tieir affect upiin itfus, even though, dry and ricy; (6) keeping qualities
as the decision stated, definite data aderisely affected, Iothl as r'o fresh
is lacking oitlie sjcific aimouiits 'do and canned fruit." -"
arsenic which cause tlie reaction: s. 'Thati such- harmful effectai"
The decision iicites tht. there iTs an states the decision, ."are coimmono
"inevitable tendency to 'iPjuridusly :--(Continued- on Pagi 9') .'--
-. -.;-. ..- K .-
1924 E.. JACKSON ST. -,
SP ENSACOLA, -FLA,-
,v. -. .
Entered s ~ecnd Cla Mail Maitt er -
At the Pst OMc6 at Tanm Florida No. 6 -
Under th Act oft arch a. 8InTi.
6-30 Markets Declin
SUnder Prsr 4
V, "'s.,1 low, -:
By F. W. Davis, -Ge sa4 ir~
The orange market for th _ast-'.
several weeks has shown a- -.t.a
advance up to last week vwhe thee.-
general average price in all markets t :
was lower. The falling off id-pricesL
last week was caused largely -y.
heavy supplies of ordinary quality.,::
tender, weak fruit, many grrfals 's
showing decay. -This condition.'---
gether with an oversupply of sm all'
sizes resulted in-a lower genet,.
average for the week. All mI rlnetI.
closed with a firmer tendency. with
indications for a stronger market '
next week on sound quality fruitL
Florida oranges have maihtaine'd-'V '
a substantial lead .in all marketh,-i.
over California fruit which indicates. -'
a trade preference for Florida frmuit-
Supplies of ordinary quality, weak.--
fruit in the markets from all prdd6 u
ing sections have been too heavy-foi,: -
the markets to absdrb at satisfactory -;.
prices. In view of the un'si son- *
able weather condition, prevailing. -j
with aten nc ar
ercised in the-careful handling ol
fruit to insure sound .delivery ani-.' A
the best possible keeping'jqual'"it '
iEvery indication-poiits' to a s'trog
; CALIFORNIA COLD :
; : Snow blanketed 'many gr.ve
. sections of Califbtnia "- bf-'tli
first.time during thilatesi&coldI
wave and temperaturesfell-
dangerously low, butl it isin'ii- "-
dicated' that citrus escaped '-
serious damage. Minimum- .,
Temperatures of 27.and 28 ded-
greeswere reported'in contrast- '" .-
Sto 24.and 25 degrees for hours. i-'
durikigthle.earliest.frost.,Heat2 i .*.
.' : ers',ere -.in ge nei-l :u Iii d- V-' -
i ._ ,rob-Sevoti K "rf l. a
damagee ..Damage-is:. blieed. '
S,to be confin d.o a fewi-in hfea
-ed gioveiiiJancsoie'.eminm '-a9c,
advancing orange market for the
balance of the season on good qual-
The grapefruit market has shown
a gradual steady decline under ex-
cessive shipments from the state for
the past several weeks. Exchange
shipments have held consistently to
a volume which the markets could
reasonably be expected to absorb
and return a fair price to the grow-
er. Outside shippers have apparent-
ly shipped without regard for the
market. As long as these heavy ship-
ments from the state continue, there
is little hope for better prices on
grapefruit. The buying power of
the country is very limited and all
markets are in a sensitive condition,
reacting very quickly to an over
supply. Texas shipments continue
heavy and there is still a good vol-
ume to go forward from that state,
running very heavily to small sizes.
The tangerine market during the
past week was lower due largely to
slow movement in the markets of
heavy supplies or ordinary weak
stock. Good quality fruit held firm
with prospects for a higher market
the coming week under lighter sup-
plies. Many new markets are being
developed through Exchange adver-
tising, dealer service, and sales work
and the results of this effort to widen
the distribution of tangerines is very
At South Florida Fair
The South Florida Fair at Tampa,
largest in the state and fifth in the
nation, has established a special
citrus group for packing house com-
petition this season, offering six
prizes ranging from $200 to $25 for
the best exhibits. The fair opens
Feb. 2 and will continue through
Feb. 13, including Sunday, Feb. 7.
The county competition has al-
ways been the outstanding of all the
agricultural exhibits with keen
rivalry for high honors. Polk took
first place last year with a scant
margin of a few points over Man-
atee. Marion was third.
The county group carries prizes of
$500 to $100.
The individual group gives ex-
c ellent opportunity to the individual
'' growers, It offers four main prizes
ranging from $50 to $10 for the
best citrus group exhibit by an in-
dividual and three variety, prizes of
$10, $5 and $3 for each of 33 vari-
Merchandizing Exchange Fruit
These Exchange posters shown above appeared simultaneously
in 26 market areas upon 1,766 locations, Jan. 15. This is part of the
Exchange coordinated advertising, dealer service and supply pro-
gram which the Exchange gives as part of its service to its members.
All phases are carried on in unison including newspaper advertise-
ments and tie-ups with the trade that insure adequate supplies of
the fruit in each market. The following list of market areas in which
the posters are shown indicates the wide territorial coverage of the
Exchange service: Bridgeport District, Hartford, Washington,
Chicago, Indianapolis, Baltimore, Boston, Detroit, Grand Rapids,
Minneapolis, Cleveland, Philadelphia, Milwaukee, St. Paul Jersey
City, Newark, Albany, N. Y., Brooklyn, Bufalo, New York City,
Rochester, Syracuse, Cincinnati, Columbus, Ohio, Pittsburg, New
Entertained by Plymouth
Guest of the Plymouth associa-
tion, the Presidents' association of
the Florida Citrus Exchange had its
January meeting at the attractive
Mount Plymouth hotel and enjoyed
a fine turkey dinner as a prelude to
a round table discussion of business.
About 40 members were present.
Much interest was shown and the
discussion was carried on until late
in the afternoon. President John
Snively of the Exchange brought up
the proposal that all out-of-state
grower-members ask their grocers
specifically for Seald-Sweet or Mor-
juce citrus when they purchase their
citrus. By doing so they will help
create among the grocers a demand
for the Exchange brands which will
pass back to the trade.
A committee was appointed to
plan means by which the members of
the association can be more fully
informed about the associations
and the Exchange and about the
needs for cooperative marketing.
The Exchange Supply Company
was invited to have a representative
at the next meeting to explain the
advantages to the associations of
getting their supplies through the
Estimate 1932 Farm Crop
Value Including Citrus
On the basis of prices to Dec. 1,
the Bureau of Agricultural Econ-
omics, U. S. D. A., values the 1931-
32 Florida citrus crop at $40,900,-
000, compared with $57,000,000
last season and $50,000,000, the
season of 1929-30. It is admitted
that the Dec. 1 prices differ from
the seasonal price.
The national citrus crop for
1931-32 is valued at $120,668,000,
compared with $134,611,000 for
the season just past and $175,488,-
000 for 1929-30.
The Bureau values the Florida
grapefruit crop at $15,400,000 and
the oranges, including tangerines
The bureau estimates the total
national grapefruit crop produced
in four states at 14,770,000 boxes,
valued at $18,951,000. The nation-
al orange and tangerine crop is es-
timated to be 50,814,000 boxes
produced in seven states and is
valued at $82,517,000.
citrus accounts for nearly half of
the total agricultural revenue of
Florida. This total is $86,188,000
of which $16,992,000 is credited to
staple crops and $27,847,000 to
Supreme Court Answers
Arsenic Questions for
W welfare of Industry
(Continued from Page 2)
experienced almost solely as the re-
sult of indiscriminate and promis-
cuous use of arsenic as a spray on
bearing citrus trees, is beyond dis-
Though it is well established-that.
arsenicals can and have been used
properly and legitimately to pro-
tect citrus trees from pests, "it
stands on the record," the decision
stated, "as an undisputed fact, that
while arsenical spraying of citrus
trees may be legitimately em-
ployed for a proper purpose, it may
be just as easily employed by 'un-
scrupulous citrus growers for an
illegitimate purpose; that by their
use, such growers are habitually
deceiving and defrauding their cus-
The contention of the contesting
shippers that proper use should be
allowed and only improper use
should be banned was answered in
detail by the Court. Concerning
regulation of the use of arsenicals
the decision recited:
"But for the Legislature by
statute to attempt a mere regula-
tion of the use of arsenical sprays
on thousands of citrus trees scat-
tered about the State as they are,
and subject to being sprayed at
varying times throughout the year,
would require the State to provide
pan army of enforcement officers to
execute such a law. That would re-
sult in such grave difficulties in the
way of results from attempted en-
forcement, as to suggest the likli-
hood that the legislative answer
would prove wholly ineffective for
th& particular purpose designed to
The Legislature adopted absolute
prohibition of all use of arsenic
"evidently on the theory that bal-
ancing the good against the evil in
the practice, the evil far outweighs
the good," the decision pointed out.
It appears, it stated, that total ban
was necessary "in order to preserve
the general welfare of Florida's cit-
rus industry, and the thousands of
people who depend upon it for their
livelihood and well being."
In arguments before the Court,
the contesting 'shippers had con-
tended that in complete prohibition
the law i| unreasonable and arbi-
trary and an unconstitutional inter-
ference with ;their right to, protect
their property inasmuch as the la
itself as well as indisputed evidence
showed that arsenicals could be
used properly. They further con-
(Continued on. Page 8)-'
Theodore Strawn, Inc., "The Kid Glove House"
It is with good reason that Flor-
ida operators dub Theodore Strawn,
Inc., DeLeon Springs, the "kid glove
house." If citrus were fragile glass
it could hardly be handled more
carefully or more elaborate facilities
provided. The company in actual
fact is the outstanding exception to
the recent statement of Dr. J. R.
Winston, U. S. D. A., that Florida
is "miles behind" California in the
handling of citrus from the tree to
Theodore Strawn, Inc., is one of
the new members of the Florida Cit-
rus Exchange, signing this season as
a special shipper member of St.
Johns Sub-Exchange. Its history
traces back nearly three decades. It
is a family institution with family
character imprinted plainly through-
it easier for the pickers to place the
picking bag down in the box as far
as it will go.
The modern picking bag with the
wide opening at the top and the
patented open bottom designed spe-
cifically to allow gentle removal of
the fruit into the box, oddly, is taboo
at Strawns. "Human nature" is the
answer given for the use of the old
time bag with tight top and closed
bottom. It is the reasoning of
Strawns that while the new bag was
designed for safety to the fruit,
human nature inclines the picker
to take advantage of its speed pos-
flat bodies and small, wide wheels.
There are two sizes, the small, one-
mule type carrying 16 boxes and
the two-mule size hauling 32. Some
of the latter are double-decked and
to eliminate the possibility of the
fruit being bruised against the upper
timbers as the lower platform is
loaded, the upper deck is hinged and
raised up out of the way until the
lower deck is filled.
Trucks are permitted into the
groves through only one isle to which
the picked fruit is carried in the
wagons. This precaution is taken
to prevent bruising the fruit by
sibilities and to release the bottom the truck as it passes along as well
before it is deep in the box. Also as to save the trees now spreading
that the open mouth permits the
fruit to be dropped with a thud from
considerable distance.above the bag
close to each other in the old groves.
Mule power is used almost ex-
clusively though the company has
in industrial construction. It is
fabricated at the steel plants by the
hundreds and only requires simple
riviting and bolting to set up. Size
is governed by the number of units.
The Strawn plant consists of three
of the "saw-teeth."
The walls are constructed of steel
plate, not the corrugated iron conm-
mpnly used outside of industrial
centers. Natural lighting and vei-
tilation are featured, much of the
area consisting of glass. Exampling
this, one side of the building con-
sists of more than .60 percent of
glass set in steel sash. Each face
of the saw-tooth ridges is almost
wholly of glass-set sash.
Inside the natural lighting is car-
ried further by the use of whiie
enamel. The interior fairly glistens,
out from the numerous small
*' "selected groves" acquired more
than a,score of years ago following
the "big freeze" to the new plant-
Sings of approximately 200 acres and
- the "kid glove" packing house.
"Glove" is a very appropriate part
of the nickname. No piece of fruit
is touched by the bare hand either
: in the grove or in the packing house.
Packers wear a glove on the hand
that picks up the fruit while pickers
wear gloves on both hands. Both are
under constant watch' to see that
they do not violate the strict rules
in force and the penalty is heavy.
Every precaution is taken to avoid
a possibility of bruising the fruit.
Field boxes are three-quarter size
and are never stacked one upon an-
:other even though pickers are not
permitted to fill them high. The
S brace in each corner of the field box
is raised to the level of the handles
and there is no center board. The
latter, it is explained, is to make the groves are worked. The wagons
when the picker is cutting the fruit are of heavy construction with low
from the tree. several trucks. Mules do not re-
At Strawns, the old fashioned bag quire constant "tinkering" and are
must be removed completely from practically "fool proof," it is argued.
the shouldres of the pickers and It is contended that they are more
must be laid down in the box and economical in the long run and are
then taken by the bottom end and able to accomplish a tremendous
gently raised for the fruit to roll amount of work. It was stated that
out. Because of the tight mouth the in one day two mules and one of the
picker must place the fruit into th- larger wagons had hauled 1,400
opening where it slides down gently boxes. Only during the spring period
between the folds of the cloth, up to the rains when the groves are
A long stem or clipper cut costs worked is more than one truck used
a picker 25 cents. If carelessness and this one is used more for other
ignores this warning and the offense work than hauling fruit.
is repeated considerably the same At the plant one sees on every
day, the offending picker is laid-off land' the same degree of care; The
for a week. equipment is of special design, "built
The same degree of extreme cau- to order" though much on the same
tion extends to the handling of the line as seen in the average house.
fruit. Special wagons carry the fruit The building itself ..is a surprise. At
about the groves and are used'alwost first sight one Would think a modern
entirely to haul the fruit to the pack- 'manufacturing plant has been trans-
ing.house except during-the-peridd planted from 'some industrial city
out into the clearing.
It is of thestandard "saw-tooth"
type which has become so common-
everything appears so highly pol-
ished and clean. Even the concrete
floor is finished smooth and painted,
though the color is a dark red, easy
on the eyes.
All lumber used was carefully
selected free from any blemish. It
was sandpapered down to a fine'fin-
ish and then enameled. Every' ea-
son or two it is gone over thoroughly
an'd rubbed down and enameled
again. Not a protruding nail or
splinter is tolerated.
Running the fruit through is a
process of exacting care. No com-
pound is used to prevent decay, but
a stream of fresh water is constantly
played upon the fruit from the wash-
ing tank to the end, of the brushes."
The fruit passes over two units of
spiral brushes and then to the dryer
(Continued on Page 5)
January 15, 1932
Published twice a month in
the interest of cooperative
marketing and for the infor-
mation of the citrus growers
606 Citrus Exchange Bldg.
Postoffice Box 2349
Net Grower Circulation
Space Rates: $60.00 per page;
$35.00 half-page; $20.00 one-
quarter page; $2.00 per inch
all space under one-quarter
page. Minimum space: 1 inch.
Vol. VII JAN. 15, 1931. No. 16
The auction records show plainly
who is doing the real work of selling
the crop this season. One has only
to look at the percentages to see the
picture for himself.
The auctions are much easier to
sell through than the private fields.
The latter requires constant effort,
consistent sales pressure, close check
upon the trade while in the auctions
the shipper has merely to send h:s
fruit and let it take its place in the
Competitors of the Florida Citrus
Exchange up to Jan. 1 sold 72.8
percent of the auction fruit; the Ex-
change sold only 27.2 percent,
though in this period it shipped 35
percent of the total rail and water
movement. Competitors of the Ex-
change sold 2,035,308 boxes in the
nine auctions while the Exchange
sold only 781,918.
Comparing from another basis,
competitors of the Exchange sold
approximately 57 percent of their
volume in the auctions. On the other
hand the Exchange sold only 42
Following are the comparisons by
This comparison shows that the
Exchange has been working the
much more difficult private markets
intensively while competitors have
relied heavily upon the much easier
Now that the "arsenic" battle has
been fought out with victory on both
sides, the next question is will
everybody be satisfied or will the
next legislature be appealed to to
tinker with the law. The dissenting
shippers were able to move this sea-
son's arsenical fruit and the state
apparently is empowered to stop it
in the future, unless some more
elastic provisions are discovered in
Though clearly more than 95 per-
cent of the growers and virtually all
of the press, representing public
opinion, are opposed unequivocally
to the arsenical practice, yet it was
surprising to note some hesitant sup-
port. One shipper, it is reported,
even "treated" a luncheon club with
fruit supposedly treated with the
banned spray to demonstrate how
delicious it was. It would not be
surprising theref ore if later an.
effort is made either to "popularize"
the treatment or to quietly obtain a
change in the law.
Reviewing 1931, J. A. Griffin,
president of the Exchange National
Bank of Tampa and director of
Elfers association, declares it was
not such a bad year for Florida or
the citrus growers.
"I don't know of any group of
producers anywhere in the country,
speaking of agricultural producers,
who fared as well as Florida pro-
ducers did during the past year,"
Mr. Griffin told the Tampa Rotary
club, as quoted by the press.
"Take the citrus industry for
example. In spite of low prices for
fruit, citrus growers were better off
in 1931 than any other growers in
the country. And they will be bet-
ter off this year. Costs of mar-
keting have come' down, costs of
packing, costs of transportation."
The past year generally was a
disastrous one for the fruits and
vegetables industries, many products
failing to return enough to pay pack-
ing and handling costs, according
to the annual report of the Secretary
of Agriculture. Judging from the
report on other products Florida
citrus did very good in paying all
costs, including production.and giv-
ing a small net profit to the growers.
The situation was so acute in some
lines that large quantities of the
products were not moved while in
California destruction of marginal
peach orchards was begun under ar-
rangements by'which payment was
made for fruit on the trees provided
the trees were uprooted before the
crop was ready for harvesting.
The annual reports stated that the
excessive production in many lines
and the low prices brought an un-
usual- number .f bankruptcies in
the fruit and vegetable. trade.
Florida Greets California
Dr. Bundy Allen,
,of Tampa, retiring
president of the
Z- " of North America,
:" gives Dr." Albert
Soiland 'of Los
Angeles an opper-
tunity to test "Flor-
ida's Finest" when
the two met at the
annual convention of
.r the Society in St.
r Louis., Dr. Soiland,
says Dr. Allen, ad-
mits the superiority
of Florida grape-
A fruit and tangerines
refused to commit
himself about or-
anges. The Seald-
Sweet display was
called "X-Rays from
of the X-Ray spe-
cialists of the Conti-
nent showed as much
interest in the Ex-
change display as
they did the finest
IN.THE HANDS OF
An Indian River Packer whose brand is
a favorite in the New York and Boston
auctions says that "the important element
in the use of Brogdex is that it provides
protection to the dealer."
This. packer considers dealer satisfac-
tion as the paramount issue and disregards
all other benefits that accrue, his only
concern being that the dealer will get
fruit that has better appearance and
longer keeping time.
The favorable market attitude toward-
Brogdex has come about because dealers
have found that Brogdexed fruit will stay
sound,' plump, fresh and live looking long
enough to permit of sale before any evi-
dence of decay or shrinkage shows up.
The average price paid for Brogdexed
fruit in the various auctions reflects pref-
erence and well justifies the small service
charge for the treatment.
Pack your fruit the Brogdex way and
identify it with the familiar Brogdex
trade mark-it is the recognized sign of
a better product.
FLORIDA BROGDEX DISTRIBUTORS
B. C. SKINNER, Pres. DUNEDIN, FLA.
I January 15, 1932
Theodore Strawn, Inc., "The Kid Glove House"
iii~i. '* --
.^ -S -fT;- .t '" " *r'' ^..
:M/; ____ "-.. -.
over a long, wide drip conveyor.
Above the drip conveyor for about
three-fourths its length there ex-
tends an air chamber fr.,im which
strong blasts of cold air are blown
over the fruit.
At-this point is a grading feature
believed exclusive to the Strawns.
A grader sits at the top of the
elevator just ahead of the dryer and
picks out the third grade fruit and
watches for long stems and clipper
cuts which might have escaped
notice. This preliminary grading
lessens the work of the regular grad-
ers to a considerable degree.
The dryer is a special-adaption of
the old Maull dryer. It has five,
long steel rollers, spiraled on their
surface to push the fruit along.
Underneath is an air chamber run-
ning the full length of the dryer
from which rather hot air is blown
up between the rollers around the
The fruit is polished over two sets
of spiral brushes which are waxed
and then is passed to the grading belt
where the most extreme degree of
care .of all is exercised.
The graders, five in number, care-
fully look over every piece of fruit,
in their exacting task of meeting
the grading specifications. The com-
pany follows the old system of
: :"brights," goldenn" and "russets"
for both first and second grades and
is very careful to maintain these
It is well equipped to handle this
large number of classes. The house
contains four full sizes, enough to
put through double the volume
under ordinary handling.
The packing system maintains the
same high type of work seen in the
other phases. The fruit is tightly
twisted in its wrap and then the
wrap is smoothed down carefully
over the whole fruit. Each fruit is
set "just so" in the box and when
a layer is completed it is pressed
down firmly. The company does not
bulge pack and so carefully is the
.fruit packed in that bulging is not
".- -:. :.
Grove scenes from the Strawn properties. Upper left, view of the oldest and youngest
grove. It was at this old grove that Theodore Strawn first set up his riortable packing
cutfit. Upper right, one of the thriving eight year old groves. Center, illustrative of
the selection of lake sites. This one is favored by two lakes, separated by a narrow
strip of land. The far lake is more than 100 feet in depth.
necessary to maintain compactness
Each fruit is branded and the
fruit is so set that the brand ap-
pears in orderly rows in the box. Be-
fore a box is lidded it is inspected
thoroughly by the house foreman,
Carl Nelson, who received his train-
ing under Mr. Strawn and has been
with the company for many years.
All this attention to detail prob-
ably comes easier because the com-
pany always has been a family in-
stitution. Such care is regarded by
the whole family as essential not
just merely a fad. It originated
more than a score of years ago'.as
result of a painful experience in the
market and in the day when packing
as it is now known was barely be-
Theodore Strawn, the founder,
gone nearly a decade now, began
packing in a transportable outfit
sheltered by a tent. He gave prac-
tically no personal attention to
picking or packing the fruit then,
contracting the work from the tree
to the cars. Citrus was but a side
line to a thriving land business in
Illinois, an excuse as he termed it
to come to Florida for the fishing
and hunting he was so fond of.
But while in the North at a time
the fruit was being marketed he in-
vestigated a complaint about the
condition of a shipment of his fruit.
The purchaser was a company of
high standing, dealing only in the
best classes of products and its
declaration the fruit did not meet
good standards awakened Mr.
Strawn and aroused the determina-
tion to make the fruit under his
brand only the best. Since then
there has been a constant evolution
in the handling method and a policy
of going to the extreme rather than
The groves, too, show the imprint
of Mr. Strawn's adherence to an
idea. Becoming interested in cit-
rus just following the "big freeze,"
Mr. Strawn took frost protection as
the important factor in selection of
groves. Properties were cheap then
Illustrations of the hauling equipment. Top, "Mabel," the dark mule, 21 years of
foolprooff" service without the loss of a day. Lower left, the small wagon used to
assemble fruit in the grove for hauling out. Lower- eight, one of the "double deckers,"
showing the hinged upper platform.
So closely did he hold to the idea
of protection Lhat of 35 groves which
comprise the citrus properties, only
three are not protected by lakes. To
add further to the protection he
purchased several thousand acres of
surrounding land to give the trees
the benefit of the timber protection.
When, later he began planting to
enlarge his holdings, lake protected
sites always were selected.
Except for the plantings, the
groves generally are small and scat-
tered though all are practically in
the same section. The new groves
now about eight years old comprise
approximately 200 acres. The bal-
ance of 250, all old bearing, con-
sists of 30 groves.
Mrs. Strawn has taken the place
of the founder as head with their
four boys serving actively in vari-
ous capacities. Robert, the oldest,
is general manager. Theodore is in
the packing house; Chester in the
office when not tinkering around the
plant. Gordon Strawn largely con-
cerns himself at the present 'time
with the company's cattle of which
there are a large number but helps
with the citrus also.
As can be understood by the
description, no expense is spared in
the handling of the fruit and it is
apparent that costs per box run
much higher than the average. The
question logically arises "does it
Study of this point shows that in
the years this policy has been main-
tained, "Bob White" and its sup-
plementary grade, "Invincible" have
built up a patronage which -takes all
the volume produced so far and pays
a. premium.. Straw.ns do not enter
the auctions. There is. no fruit
available ..as yet.above the-private
demand established. Probably the
best answer of all is that the brands
ring a premium of 50 to 75 cents
a box this season-one least of all
expected to pay above the market
January 15, 1932
January 15, 1932-
January 15. 1932
Oct. 5, 1928
partv, ,,r C..
THE FRUITLA6DS COI4PANY
LA1I ALD ORiD
w. -. _7 - Vrs
,, ,.in d field f..
ratte8, nr:1.ty Wlet bettO"; j8ibl-'In
--fit tor10i nget. ow Wil=
.dtho~ is ulote8 e y~s1 e -
j tlle w.tter Ia tn Br
loute ts1O ,
No greater tribute can be paid
any product th the tribute of
constant use. TTe letters shown
here are over tflree years old---
and each of these growers are
still users of Orange Belt Brands.
*. C .
Vakg f &iurgtrfr Go.
c5Te~us ?RE EXCLUSIVELy
"Tile PROC= 'gNU~y- OF FLOMIA
January a$, 1330.
Timpa. I'1a, mpanr.
Octobe, q. 1928
Aa lon e 1 a -- sG tvu ree beea t :i azi o
In yo as you furnish usver grou4l
buanestlert'kiiz~r as ath1~e s
4o unihu t Gaaae grade and mtra
heJor '1a past You may co
Colait On our
Yg eY tr.jy.
There IS a Difference in
ST AUSTELL GtoVES
TARFPON PO FLA
-.~ ~ "~r
* a--- .0pM- N C
0'th -Y S hes for your ruas m
Lyous porTIda. u yea
,ectlemeal. care via tiav don-
ro? th 9"% t2oo ofe gro with
Lyonstortlioe our 1 0 %sn
euoos~ 62a ttst Its
sifou s sce52 1 i's %beeb &t %e asc-
I-(tnt 1B nol0
00?~ ~ I~Uh S ~0il hSs9"~ Scn~IBO n
cut o?.outforule noie%, yOan
of 109 1i Rl6, tt owef Y I m@Wthgw aSlyO
eatseTy t ed crops. one is& e ptae nreaf
..% factory '40 O ,Tee d "t
Is .factory Ila even t t oe put on g o
to that thCO nd1v
at the groor time. ous very truly,
040 eY Wgorcultu'te,
BAI ep OF CITUS
r LOR.A flFRUIT
Dien Perth11 00.
n.- I~Smp5 p1
a Vasoe ^ uent or frtilz. for t wo
ear eaotory*, have no
Boot *d el2, soils' ith ero
frui 0 5 MM trY e ha : Ith4*Ptionaa lj
it. and od hup Vel s born heary Orop 8of
e'do nudert a 'u and vmy O e trees hare
Ode hewth.andZ," Very well Pleased
i~ ih e reeul' and 618-.e business
eatod ha eyou for Peat indeed.
hnle or Pest favors I eal,
ChMS. 0. (da'
*Ja. 86. 198.
~tlIe -- -'
,d a0d s150 5 to
Vz --r. t
SEALD-SWEET CHRONICLE January 15, 1932
For Lower Rate
(Continued from Page 1).
against the previous request through
The threat of the steamship com-
panies is'indicated as the principal
stumbling block. The Interstate
Commerce Commission because of
the conditions which confront the
railroads of the country is inclined
to allow its policy to be determined
by what it considers to be the best
interests of the carriers'rather than
what will help the shippers. The
threat of the steamship companies
to retaliate inclines the Commission
to fear that the proposed reduction
in the railroad rates would fail to
achieve its purpose of bringing more
traffic to the railroads and might
endanger present revenue.
It is the contention of the growers'
representatives, however, that .the
reduction, in view of the increased
loading of cars required; would not
cause the railroads a loss in revenue
but to the contrary would increase it
through two sources. The increased
carloading of 444- boxes required
by the proposal would give the rail-
roads more revenue per car than
they are receiving under the present
rates. It would permit them to haul
the same volume with much less
equipment making ?a more eco-
Following is the ;compilation of
the revenue per car to representa-
tive points from Lake Wales, repre-
sentative point in Florida:
Destination Present Proposed
Washington $311.04 $347.65
Baltimore 317.52 347.65
Philadelphia 330.48 347.65
New York 343.44 347.65
Boston 379.09 383.62
Following are savings per box to
the growers and shippers under the
proposed reduction applied from
Lake Wales to representative points:
Old Prop Red
Washington '96 87 84
Baltimore 98 87 10
Philadelphia 102 87 13%
New York 106 87 17
Boston 117 96 21
Above, a Seald&Sweet display at Gristede Brothers, New York City, part of the dealer
service of the Florida Citrus Exchange advertising. This is one of several different
types. Thousands of window displays are placed by the Exchange each season.
Public Celebration For Supreme Court Answers
Broward Association s
Start Of Operations
Broward association, organized
last summer, will open its packing
house Jan. 20 with the added thrill
of a civic celebration in its honor
planned by Ft. Lauderdale and
The Rotary and Kiwanis clubs of
the city will have a joint dinner to
which wil Ibe invited city and coun-
ty officials, representatives of other
civic organizations and others. A
speaking program is being arranged
which includes an address by J. Reed
Curry of the Florida Citrus Ex-
change, who was active in the or-
ganization of the association.
Open house will be maintained
throughout the day for a public
inspection of the plant and the op-
portunity to see how fruit is graded
An addition has been built to the
building lease by the association,
giving it a plant 50 by 118 feet.
-Frank Stirling, well known to
many Exchange members, is presi-
dent of the association. Clyde L.
Walsh is vice-president and 0. S.
NOTICE TO PACKERS!
PALM EXCELSIOR is a better bedding for bulk shipments of fruit-
in bags; twice as bulky by weight as wood excelsior; aerates car;
does not break down and will not absorb moisture. A Florida product.
Full weight 84 lb. bale $1.50 net. Freight f.o.b. your point on
orders for 20 Bales or.more.'
FLORIDA PALM FIBER CO.
306 Citrus Exchange Building and 322 Cass St.
Phone 3294 TAMPA Phone 4225
Arsenic Questions for
W welfare of Industry
(Continued from Page 2)
tended that arsenic always is pres-
ent in citrus even when there has
been no spraying and they argued
that they would have to stop grow-
ing citrus to be completely free from
possibility of prosecution.
The decision pointed out that the
section under consideration by the
Court applied only to use of arsenic-
als upon the trees and is "definite
and certain as to what is denounced
as a crime," therefore, this last con-
tention, it said, it was not necessary
Relative to the other point, the
decision stated that "it is generally
recognized that if a certain practice
is of general and predominately evil
tendency, so that it is impossible to
distinguish the evil from the inno-
cent in it except as to degree, that
in such cases the legislature may
sometimes prohibit perfectly in-
nocent or harmless acts, as a means
of insuring a statute's effectiveness
against the dominant evil of acts
of that same general class regard-
less of degree." This, it explained,
could be done only as "a necessary
means to a legitimate end . and
reasonably required for the accom-
The Court held that the matter of
the arsenic content in fertilizers was
not subject to consideration as the
section being contested dealt spe-
cifically with application "on the
trees" only. It suggested, however,
that the Legislature make the law
clear in regard to arsenic in fer-
Displaying Exchange Wares to Consumers
to be held in Winter
Haven on January 26-
27-28-29-30, 1932, will
again offer a wonder-
ful exhibition of Or-
anges and Grapefruit
and the many allied in-
dustries... a beautiful
display of color,li ghts
and golden fruit;, ar-
ranged with full ex-
pression to the various
educational and com-
School Day-devoted to
the entertainment and
education of students
who will be admitted
Governor's Day recep-
tion to the Honorable
Doyle E. Carlton, Gov-
ernor of Florida, and the
official inspection, of ex-
All-States and Tourist
Day-third annual gath-
ering .of Tourist and
Tourist Club members
throughout the state.
Ohio-Virginia wedding at
Growers Day-fifth an-
nual gathering of Florida
Citrus Growers; special
meetings morning and
American Legion Day-~
special concert by Amer-
ican Legion Auxiliary
Fife and Drum Corps.
January 15, 132
January 15, 1932 SEALD-SWEET CHRONICLE
Small Valencias Show
Greater Rate of Growth
The rate of growth of the in-
itially smaller Valencia oranges is
much more rapid than that of the
larger fruit and makes up consid-
erable of the difference in size by
picking time, according to an in-
teresting two year study of the
rate of growth carried on in the
Anaheim research laboratory of the
California Fruit Growers Ex-
change, reported in the December
"Citrograph" by D. D. Waynick.
Approximately 4,000 individual
fruit were measured during the
two seasons just past. The full
range of initial sizes was included
strating with fruit three-quraters
of an inch in diameter to one and
a half inches. The first measure-
ment was taken August 1st of each
season and the final on May 1st,
Showing the market difference
in the rate of growth the three-
quarter inch fruit gained 1.57
inches in 1929-30 compared with
a gain of 1.22 inches of the one
and a half inch fruit. Thp year
following the contrast was 1.52
inches gain of the three-quarter
inch fruit and 1.20 inches for the
one and a half inch fruit.
The three-quarter inch fruit of
1929-30 grew to an average size
of 2.32 inches while the fruit in-
itially twice as large (1.50 inches)
grew to average 2.70 inches in
diameter. Generally the scale of
initial sizes shows a progressively
declining rate of growth as the ini-
tial diameter increased.
Mr. Maynick believes that the
study shows definitely that smaller
fruits overcome a handicap of two
packing sizes or enough to be of
"very practical significance."
Little Fruit Destroyed. En-
forcing Green Fruit Law
Less than one percent of the fruit
picked during the maturity inspec-
tion period was condemned and
destroyed, according to the prelim-
inary report of Commissioner, of
Agriculture Nathan Mayo. The total
was 32,596 boxes out of a ship-
ment total of 3,479,118 boxes.
This indicates a very close inspec-
tion service for with the very much
later maturity this season there was
.much more possibility of over-
anxiety to move fruit. Undoubtedly
the fruit was much later in maturing
than most believed.
This difference in. the season is
clearly shown by the shipments of
the two seasons during September.
Nearly 400,000 boxes of fruit moved
. during Sept. 1930 and only 61,336
boxes in the past September..
Two more additions to the refrig-
erator service of the Watermann
lines for export service from Tamp'a
to England are expected this month.
Two ships have been put in service
and made their first trips last month.
The cost of the refrigeration equip-
ment on each ship is about $75,000,
making a total outlay of $300,000
Because of the constant threat of
the Mexican fruit fly to the South-
western citrus a'ras', Dr. A. C. Balier'
of the bureau of entomology, U. S.
D. A., has been sent to Mexico to
make extensive studies of the'fly.
Dr. Baker probably will interest the
Mexican government in an' eradica-
HIGHEST PRICES :
with NACO Brands
- With the close, of the summer
fruit and vegetable season last
moith 'gfigires just compiled by the
Pennsylvania Railroad show that
nearly 300,000 carloads of perish-
able produce, the largest season's
movement in the history of the rail-
road, moved over the Pennsylvania
lines this year.
Says Richard 0. Coipton, of Laurel Oaks Groves,
Orlando, first prize winner in the NACO Letter Contest.
More convincing than any claims 'L '
Nitrate Agencies could make for /,, ..., a-'. Su
NACO Brand Fertilizers are the / -N o s
FACTS contained in Mr. Compton's tas, A "" o,,
$100 prizewinning letter. Read it care- *'acka1i chI Buldi "
fully. And remember that Mr. Comp- / o .t. r ." ..z .
ton's grove is one of the finest in / or Po .
SFlorida so he must know what he's dor/ Z er, o a c ,
nd L.- A G G.J Coaa~lr "O h Is I? a -od.
talking about when he praises NACOly roll/ . .Ye r
Brands . . . .. . ... y g 8.. Ol
treea/ -ear, the Co an a ... 4 ,
gro grape Mit o gro 90o edle, o e
.th t ri P". co M A .7 es r . 11
NA.CO applied to this 17- a s .n r' "f *a O st 6. .* otI
year old grove ... ...~.oc. .i o t. ta~ t low -pcead Or ve :to
w/* o n e 'P24 prc, ti 01 01o1 .a n god
0a a Wh e uae v *0, Ira n ( 0* 02,32
oduced a heavy, hih-prot e a theo rice ..
crop in a low-price year .a h a .a. ..... , :
ta a elt f PI d ` o Ua O _. f On
At an immnisne saving in It, n* Ygree In
Freiht and application costs .. r a * e a an ~'. n. a
S -. o. .,fe yea. A O-
NACO Brands are rood for ,o e aoo e" dt a
young groves, too .. ... . l2. .WO bdo 0o t o 7 psge o 9 ,
at IY .tha fin war. to D
a slwy r c op .. -
SAnd NACO Service ets a y O',. op ....
word of appreciation .c.o.. ; / ,0 r
.~~wt A I : .: -. :,.. .qj % ... .... .
NITRATE AGENCIES COMPANY
1401 1 4 0 7 LY N CH B U.I L D I.N GI'
J AC KSONVILL E - FLOOR I DA"
January 15, 1932
GROVE, FIELD AND CROP NOTES
Considerable comment is being
made in the press about the Chinese
lemon, the Meyer, with much specu-
lation why this variety, presumably
cold resistant and of high-commer-
cial quality has not received more
attention from citrus growers.
It has been watched closely by
several, among them Z. Spinks of
Leesburg, who after testing out a
few trees in his big Lake Harris
grove, set out 30 acres to the lemon
the past summer.
Mr. Spinks planted four trees
several years ago. They came into
bearing early and produced rather
heavily increasing to seven to eight
boxes per tree last summer. He
got the local stores at Leesburg to
try them out with their customers
and found a good demand which
took all he had at $8.50 a box.
Mr. Spinks has some of the finest
fruit in Lake county. He has re-
peatedly taken the main prizes at
r the fairs, including the Orange
County fair and the South Florida
fair. He has a large acreage in
Temples and Pineapples which usu-
ally bring a premium. His crop of
these will be about 7,000 boxes this
season, unaffected by the drought
because of constant irrigation. Oka-
humpka association began to move
these just recently.
He also has a large acreage in
Hart's Tardiff in good bearing. An
additional 180 acres of various va-
rieties will begin bearing next sea-
son. In addition to the lemon grove,
Mr. Spinks planted 58 acres to or-
anges on Cleopatria Mandarin roots.
The practice of mulching citrus
is steadily winning adherents in
Polk county where several demon-
strations have proved convincing,
according to Frank L. Holland, coun-
ty agent. One company operating.
2,500 acres is mulching the most of
Among several demonstrations
conducted last year, one, 10 acres
out of a 40 acre grove, showed an
increased production of 100 boxes
an acre from the mulched section
compared with the balance of the
H. HARRIS & CO.
Cider L DmOw Frrd'k L Srlaserd
Hmad F. Ma
J. OUr Dali CberdE Mn
The past year including the pres-
ent winter has afforded an unusually
good demonstration of the worth of
irrigation. One of the outstanding
examples is presented by two groves
of R. J. Kepler, Jr., head of Win-
nimessette Park Co., special ship-
per member of St. Johns Sub-Ex-
The Jasper grove of 55 old-bear-
ing acres and 10 of young trees has
a crop of approximately 12,000
boxes, a volume it has produced con-
sistently through the past five years.
The fruit is of fine size running
more than 60 percent 176s and
larger. It is one of the best in grade
the grove has produced. This grove
has a complete irrigation installa-
tion and was irrigated regularr
since last January.
Near by is the 35 acre Patella
grove, all of old trees. The crop-
on this will not exceed 5,000 boxes
and it runs at least two sizes smaller
than the other. It has no irrigation.
Mr. Jepler says that he has irri-
gated the one grove during every
month since last January.
The irrigation also helps in cut-
ting fertilizer costs materially, ac-
cording to Mr. Kepler. He estimates
he is saving half in fertilizer bills
because of it.
Directors of the Indian River Cit-
rus Growers League have approved
the inclusion of the east section of
Palm.Beach county as part of the
Indian River area which would en-
title fruit of the section to be labeled
Indian River fruit. Among those
benefited will be the Palm Beach-
Loxahatchee Company which recent-
ly joined Indian River Sub-Ex-
change as a special shipper.
John Gillis, truck driver for the
Sebring association, and his helper,
M. J. Barbour, were badly hurt re-
cently when a "hit and run" driver
side-swiped their truck. Gillis suf-
fered a broken leg while Barbour
was severely bruised and cut. The
impact threw both men from the
A group of students from the
College of Agriculture recently made
a four day observation tour of the
state in connection with their studies.
A stop was made at the newly built
plant of the Holly Hills association.
J. J. Peterson, manager of Pier-
son association of St. Johns Sub-
Exchange is nursing a very sore arm
as result of a tangle with his car
of popular make which "kicked
back" as he was cranking. No bones
were broken but Peterson has been
unable to use his arm for a few
Specialists fear a heavy out-
break of aphis this spring in view
of unusually favorable weather for
the pest this winter. They urgently
advise the growers to watch closely
for these which have come through
the winter to save trouble from many
millions which each can produce
It is believed this month will de-
termine to considerable extent
whether the aphis will be more
troublesome than usual. If the
Aveather stays mild and there is
plenty of moisture the aphis will
,thrive and probably infest the groves
heavily before the new growth be-
comes less desirable to them.
Growers are urged to watch for
th-' curled leaves which indicate the
presence of aphis. As ants are fond
of the honeydew produced by aphis,
they also may be an indication if
seen upon the branches.
Pinching off the infested twigs is
recommended until the aphis be-
comes too numerous. After that it
is advised that a bucket of insecti-
cide be carried through the grove
and infested branches dipped in.
Until the middle of" March it i4
considered that the aphis are local.
About this date the winged forms
Plymouth association has trans-
formed its old power house into an
assembly place for its membership
and has arranged for a program of
monthly grower meetings: The place
has been made attractive and com-
fortable and beautification of the
grounds surrounding will follow.
It is the contention of President
William EdWards that success in
operations depends upon a well-in-
The Indian River Citrus Growers
League will have a citrus display at
the convention of the National
League of Commission Merchants at
Miami, Jan. 12-15. The league will
also serve orange juice to the visitors
and will be prepared to serve 10,000
or more glasses. a day.
O. O. McIntyre, nationally known
columnist, offers the suggestion to
add a thimble-full of worcestshire
sauce to the center of grapefruit
eaten in the "half-shell."
Affording some idea of the type
of competition within the Florida
citrus industry, one shipper is sell-
ing the fruit in jumbo boxes con-
taining two bushels instead of the
one and three-fifths of the standard
box. The price, however, of the
larger pack is no more than the
Stealing of fruit from West Or-
ange groves increased to such an
extent a conference of grove owners
with county officials was held re--
cently to provide measures for the
protection of the groves. The Or-
ange Sub-Exchange previously had
posted a reward of $100 for the
arrest and conviction of robbers of
Sheriff Frank Karel agreed to
place two extra men on patrol
through the grove section. A.. E.
Pickard, president of Orlando asso-
ciation, and C. L. Defore, each
offered $50 reward for detection of-
thieves stealing fruit from their--
Theft of fruit from the groves has
become an increasing trouble- in-
recent years in various parts of the
state. Many Exchange affiliations
have standing rewards of $100 for
information leading to convictions
and other measures have been'taken-
in some sections. The trouble has ;.
been particularly noticeable when-
ever fruit prices rise and it is etx-
pected to increase during the rest .of
the season in view of better orange
St. Johns Sub-Exchange 'has
moved very little of its fruit so far
but plans to open up on shipments.
While the crop was light this sea- :-
son compared with last, volume of
the Sub-Exchange is expected to be
larger due to additions in member-
ship. This gives the Sub-Exchange .
a considerable volume to move the
remainder of the season.
The drought hindered the crop'
considerably but did not affect the
section as much as it did others. It
was broken earlier with a rainfall
of several inches while the later
rains which relieved other sections
also visited St. Johns territory. The
quality is considered one of the best
& CLEAN FRUIT
...follows the use of ORTHO
Florida with greatsuccess.
Very economical too.
Write for full information :.
61 W. Jefferson Sr.
oall spray for
January 1i5, 19032
Janury 1, 192 SALD-WEETCHROICL
Aren't Operators Human
Certainly. And we agree with you.
Florida's citrus operators, at least
most of them, we all admit are
plenty human. Full of human good qual-
ities, shortcomings, mistakes, all mixed
with no small amount of native shrewd-
The laws of human nature govern their
actions just about the same as they gov-
ern yours, or ours.
What of it?
Consider this. Here is a successful op-
erator. You know he is good because he
has made plenty of money for himself
buying fruit and selling it at a profit, or
from profits on his packing house opera-
tions, or from sales commissions. He
drives a good car, has a fine home-
neither he nor his want for much.
He is probably a grower, too. He comes
to you and wants to handle your grape-
fruit, for instance. He can't afford to
buy it-the market doesn't justify it.
But he will give you "preferred" sales
service at so much per box and will pack
it at such and such a figure.
Fine! you say. And you make a deal.
He picks your fruit. Some of his own is.
in the house at the same time. He shoots
P out a few wires and lines up a
few f.o.b. orders. Some are good,
others not so good.
Which fruit does he use to fill those
desirable orders? Yours? Or his?
He does just as you, or I, or any other
shrewd human would do. He fills those
better orders with his own fruit. It's just
human nature. He's naturally going to
give preference to his own fruit, or that
which he bought outright.
That's just one of the reasons why the
growers' own organization, the Florida
Citrus Exchange, is season after season,
the one safest bet for you as a grower.
The pooling arrangements safeguard
you against just such evidences of
human nature as well as against the un-
usual market risks run by any individual
Beyond-thatrhowever,-you-get the bene-
fit of all operations at cost, and that cost
is considerably under that which he
charges you. Whether it's picking, pack-
ing or selling, you pay no profits to any-
body but yourself. Yet you benefit by a
superior service, national merchandis-
ing and advertising.
Sure they're human. But why let that
keep money out of your pocket?
FLORIDA CITRUS EXCHANGE
January 15, 1932
12 SEALD-SWEET CHRONICLE
THE GOOD OLD DOLLAR...
% uwonhA a dolI a again '
IS TO THRIFT OF COURSE,
73utinoAime tao pediment /
A CUT in production cost,is always desir-
able---and especially now, since most
everyone has a readjusted regard for the value
of a dollar. However, in cutting citrus produc-
tion cost to a minimum, care should be taken
not to injure your present and future crops by
practicing economy that is too rigid.
The present practice in Florida of applying
three liberal applications of well-balanced fer-
tilizer in groves each year is not the result of
a hasty decision. It is the result of years of
untiring effort. The practice has brought growers
regular crops of quality fruit and at the same
time has paved the way to future productivity.
S With all the desire for short cuts there is
no substitute for a definitely proportioned, well-
balanced application of fertilizer made at the
, We own and operate
RAFICH OFFICES and
W WINTER GARDEN
K... Ei ALES
-: ut the State
time of the spring growth tq increase vigor and
to set the bloom. This, likewise, applies to the
early summer application to promote further
growth for future bearing surface and to stimu-
late quality fruit. The third application being
made in the fall to strengthen the tree for win-
ter and provide a reserve supply of spring food.
Your citrus grove is a permanent investment
and year in and year out your trees require
these well-balanced applications of plant-food.
The trend of the times is to thrift, of course,
but the changing economic condition does not
change the ratio of plant-food required by your
trees. Today, you cannot afford to experiment.
The good old dollar must do a dollar's worth
of work if it is to produce the quality of fruit
that will command steady profits. That's why
so many growers in Florida' have used IDEAL
FERTILIZERS for the last 39 years and will
continue to do so. Consult our representative.
Your citrus trees, like all plants,
are living things. They require
plenty of good nourishing food,
just like humans. And similarly,
they thrive best on "balanced
diet." That's why so many grow-
ers use the following Ideal Brands
for the spring application:
W. & T.'s Special Mixture No. 1
Original Ideal Fertilizer
Ideal High Grade Fruiter
Ideal Tree Grower
Our complete list of Ideal Brands
consists of many well-balanced
fertilizers made especially to meet
the needs of citrus and vegetable
growers under different con-
ditions. The list will be mailed
promptly upon request.
M a.n u F ac t u r e d
WILSON & TOOMER
January 15, 1932' .
- .* ;*