Title: Seald-sweet chronicle
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Permanent Link: http://ufdc.ufl.edu/UF00075292/00025
 Material Information
Title: Seald-sweet chronicle
Alternate Title: Seald sweet chronicle
Physical Description: v. : ill. ; 31 cm.
Language: English
Publisher: Florida Citrus Exchange
Florida Citrus Exchange
Place of Publication: Tampa Fla
Publication Date: November 15, 1931
Frequency: semimonthly
regular
 Subjects
Subject: Citrus fruit industry -- Newspapers -- Florida   ( lcsh )
Newspapers -- Tampa (Fla.)   ( lcsh )
Newspapers -- Hillsborough County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
Spatial Coverage: United States -- Florida -- Hillsborough -- Tampa
Coordinates: 27.970898 x -82.46464 ( Place of Publication )
 Notes
Dates or Sequential Designation: Ceased on Apr. 15, 1932.
General Note: "Florida's only citrus newspaper."
General Note: Description based on: Vol. 4, no. 24 (May 15, 1929).
 Record Information
Bibliographic ID: UF00075292
Volume ID: VID00025
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltuf - AJH6537
oclc - 31158390
alephbibnum - 001763371
lccn - sn 97027656

Full Text

J. C. Y ONQE
POSTMASTER: It addressee has moved / J.
to another postoffice notify sender on form I 9 4 E A
3547, postage for which is guaranteed. W E JACKSON T.
ejk P'NSACOLAP FLA.



Seald&Sw chronicle
"FLORIDA'S ONLY CITRUS NEWSPAPER"

Entered as Second Class Mail Matter
Vol. VII BUBSCBIPTION PRICE 50 CENTS PEB YE= TAMPA, FLORIDA, NOV. 15, 1931 at the ost Offie at Tampa, Florida No. 12
Under the Act of March 3, 1879.


Calamity and Loss

of Millions Seen

In Arsenic Ruling

Shipment of the arsenic sprayed
fruit will be a major calamity and
will cost the growers at least $5,-
000,000, General Manager Com-
mander believes. The State Supreme
Court has ruled that this fruit may
be shipped until Dec. 6 because of
a provision in the law restraining the
effect of the law for one year after
quarantine in those sections which
were under the quarantine.
The few shippers benefited by the
ruling plan to operate at capacity
to get the 750,000 boxes or more of
the affected fruit into the markets
by Dec. 6, according to information
received. In order to lighten such
overloading of the markets, now pay-
ing only a meager price for limited
supplies of fruit, Mr. Commander
has suggested an extension of the
time beyond Dec. 6. Though the
growers are certain to lose heavily
in his opinion, he is in hopes that
this would reduce the loss some, even
though the reaction of the consum-
ers to the inferior fruit would be
felt for many weeks. Attorneys of
the Exchange are taking the matter
up with Commissioner of Agriculture
Nathan Mayo.


Recommendations for Clearing House
1ST. Provide for the expenditure of not less than 4b per box on all
fruit handled by all shippers affiliated or working with the Clearing
House for advertising the health value of Florida citrus fruits under
shipper's own brand or trademark, in markets designated by him, but
under the supervision of an advertising manager employed by the
Clearing House, and a committee of three selected by the Board of
Directors of the Clearing House. (Our reason for this recommenda-
tion is that in our opinion this form of advertising would increase
demand and that demand would influence prices.)
2ND. Compile and disseminate market information to shipper
members at their option. The compilation to be paid for by the
Clearing House and the dissemination to be paid for by those ship-
pers asking for and receiving it.
3RD. Inspection. In view of the Federal Marketing Act enacted
for the protection of buyers and of the advertising proposed above,
together with the fact that some shippers think it advisable to grade
above U. S. Government Standard grades; that it be optional with
shippers to take either Clearing House, Government or their own
inspection and pay for what each receives.
4TH. Predicated on 85% of the state volume of citrus fruit being
tied into such an organization, which volume is regarded as neces-
sary to insure the results sought, and particularly the advertising
needed to increase demand, the Clearing House should handle all
matters of policy affecting mutually all interests.
5TH. Proration of shipments on basis of actual holdings as evi-
dence by signed contracts, and distribution on same basis.
6TH. Determination of minimum price, according to variety,
grade and size, to insure to the grower cost of production.
7TH. The business management definitely placed in the Board of
Directors selected by growers, insuring the control being at all times
in the growers as contemplated in the Act under which the Clearing
House is organized.
8TH. The elimination of the Operating Committee as such. (It is
our belief that a satisfactory operation cannot be had with dual
control.)
9TH. Restricting the activities of the Clearing House to those
things enumerated or mutually agreed upon.


Northern Sales Force Visits Florida
A prosperous period should be agers of the Florida Citrus Exchange
just ahead of the Florida citrus in- reported at the annual sales confer-
ductry, division and district man- (Continued on Page 10)


Looking "over a "Seald-bweet grove are: J. Nassan, Piltsburgh; R. E. McCann, Phila-
delphia; C. V, Sylveria, Washington; O. H. Munro, Albany, N. Y.; E. P. March, Scranton,
Pa.; Thomas Mulkeen, Indianapolis and E. L. Worthington, Baltimore.


Texas Citrus. Industry

Plans Competition in East
Because of a new combination
rail-water rate recently given Texas
citrus, the Texas citrus industry is
planning energetic competition with
Florida for the Atlantic seaboard
market. Texas Citriculture predicts
the movement of a large volume by
water.
According to the citrus magazine
the combination rate, which allows
storage in transit privilege, amounts
to $1.24 to New York.
While the new combination rate
may be better than the old, the Flor-
ida citrus industry probably will not
be perturbed over the threatened
competition from a basis of rates.
The citrus rate from Tampa to New
York is 57.5 cents. Jacksonville has
a lower water rate.


Cite Conditions

For Rejoining

Clearinghouse

Financial distress of the citrus
growers and an increasing concern
in the state about the situation has
influenced various interests in the
citrus industry to look with more
favor upon the Florida Citrus Ex-
change program for the operation of
the Clearing House.
Advised of this viewpoint by
emissaries of certain operators and
representatives of the Clearing
House, the Board of Directors
at its meeting Nov. 6, passed a reso-
lution reiterating its willingness to
rejoin the Clearing House, setting
forth the conditions upon which its
reaffiliation is predicated. The reso-
lution appears in full on Page 3 of
this issue and the nine recommenda-
tions offered are separately pre-
sented on page 1.
President John Snively and Gen-
eral Manager C. C. Commander were
visited by W. J. Howey and R. B.
Woolfolk, directors of the Clearing
House and shipper members just a
few days before the board meeting
in the interests of bringing the two
organizations together, the board
was informed by Mr. Snively. C. W.
Lyons, of the Lyons Fertilizer Com-
pany, also discussed the matter with
Mr. Snively and Mr. Commander and
Mr. Lyons appeared before the board
to plead the case as an ambassadore
(Continued on Page 2)


TANGERINES
Through a gentleman's
agreement among most of the
shippers, including the Florida
Citrus Exchange, maturity in-
spection of tangerines will con-
tinue though the legal require-
ment ceased at midnight, Nov.
15. It is hoped that this will
prevent a repetition of the un-
reasonable glut of the mar-
kets as occurred last season
immediately after the lifting
of the test requirements.
Tangerines have been bring-
ing fair returns in the auction
markets though the price ap-
pears too high to attract the
private trade. Shipments have
been nominal, due principally
to the difficulty of finding fruit
that would pass the test.


- ~ ~ ~ -~






SEALD-SWEET CHRONICLE November 15, 1931


Cite Conditions

For Rejoining

Clearinghouse

(Continued from Page 1)
extraordinary" as he described him-
self.
Copies of the resolution have
been placed in the hands of these
representative of the Clearing House
and other interests for their use in
bringing about an understanding
between the various interests.
As the resolution shows, the Ex-
change still is of the belief that the
grower-elected board of directors of
the Clearing House should operate
the organization if it is to be at all
effective in helping the industry out
of its trying situation. The Ex-
change still believes, also, that ex-
tensive educational work among the
consumers and effective stimulation
of demand is a necessity in view of
the volume of the fruit and the pres-
ent unbalanced distribution.
It is believed to that a minimum
must be set to be observed by all if
the growers are to be saved "red
ink" and it therefore recommends
fixing a minimum price which will
return the growers at least the cost
of production. It is the Exchange
opinion that it would be better to
leave the fruit in the grove rather
than make the growers loss more.
Because of past experience of the
Clearing House with 75 percent or
less of the state volume, the Ex-
change recommends a minimum of
85 percent. According to representa-
tions of volume given by the Clear-
ing House and the Fruitmen's asso-
ciation which recently affiliated with
it, addition of the Exchange ton-
nage would give the tri-party organ-
ization approximately 95 percent.


A Big Handful


A nice bunch of "grapes" to show the folk
back home say Division Manager C. T
Allen, Jr., Boston and District Manage
H. C. MacClaren, Detroit.


Hint Commissionmen May Recognize

Cooperatives and Aid Them Control
Influential commission merchants inatory provisions of the marketing
of the country will "sound out" law.
executives of the fruits and vege- "These distributors assume that
tables cooperatives on a revolution- officers or managers of several really
ary plan in which the commission
ary plan in which the commission successful cooperative organizations
merchants will recognize the coop- will attend the League convention
eratives as dominant factors and
assist them to the control of both Such men for example, as A. U.
growers' credits and production, in chaney, general manager of the
return getting assurance of ade- American Cranberry Exchange; H.
quate and reliable tonnage in the L. Robinson, manager of the Hast-
markets, according to the New York ings Potato Growers Association; T.
Packer, leading trade weekly, in a W. Bennett, general manager of the
special news dispatch from Washing- South Carolina Produce Association,
ton in its issue of November 7. and Thomas B. Young of the Caro-
This surprising proposal, accord- lina Cooperatives Consilidated; W.
ing to the article, will be discussed W. Maule of the Mushroom Growers'
unofficially at the annual convention Cooperative Association of Pennsyl-
of the National League of Corn- vania, and, perhaps, an official
mission Merchants in Miami, Jan. spokesman for the National Fruit &
12-15. The article frankly states Vegetables Exchange, which is the
that one of the main objectives is to national sales agency provided by
get the cooperatives away from the the Federal Farm Board to serve a
influence of the Agricultural Mar- group of cooperatives.
keting Act and the Federal Farm "Face to face discussion with men
Board. of this type who really know the
Following is the special dispatch mechanics of the fruit and vegetable
in part: trade from production to retail out-
lets, some distributors believe, would
(Special to The Packer.) clarify the situation.
"Washington, D. C., Nov. 6.-Is "Informal discussions are likely
it possible by aInformal discussions are likely
it possible by agreement among to be had on the possibility of organ-
growers, shippers and dealers to take tobe had on the possi ty of organ-
the fresh fruit and vegetable in- zing a super-credit association for
the fresh fruit and vegetable in- fruits and vegetables which might
dustry from under the Agricultural fruits and veetables which might
Marketing Act? That question will eliminate any necessity or excuse for
be under discussion while the Na- using government money obtained
tional League of Commission Mer- through the Farm Board. There is in
this hazy gossip the suggestion that
chants is in Miami, Fla., for its an-
nual convention. a practical way can be devised to
give cooperative associations control
"It is apparent that two conven- of credits and production on some
tions are to be held in Miami, Jan- basis that would assure tonnage to
uary 12-15. The one that is getting those distributors who advanced
the publicity is the official, formal funds for the credit associations
convention of the National League, which would, of course, use the
notable because it marks the fortieth Intermediate Credit Banks in re-
anniversary of the organization of discounting its agricultural paper.
that body. The other is the unofficial
and informal convention that will "That no definite, detailed pro-
hold its sessions in the hotel lobbies, gram or procedure has been worked
nooks and corners, where growers, out is admitted. The scheme-if it
shippers and receivers get together can be called that-rests on frank
and call things by their first names, recognition of the fact that control
The informal, unofficial convention of production and shipments, under
may prove to be just as important present laws, can be exercised only
as the gathering over which Robert by growers acting in their collective
F. Blair, as president, will swing capacity as cooperatives; that if this
the parliamentary gavel. control is to be effective, the coop-
"This unofficial convention may eratives must handle the credits ex-
start one of the most important tended to growers; that the terminal
movements to develop since the pas- receivers' interest is in an adequate
sage of the Agricultural Marketing and reliable tonnage for his trade.
Act. There is nothing very concrete "These realities will be discussed
at this time but it is known here against the background of hard ex-
that several influential distributors perience and intimate knowledge of
are going to Miami determined to marketing facts. If these practical
seek out the experienced coopera- men should find a way to coordinate
tive leaders who may be there, and effort and assure for each element
talk cold turkey on the proposition that measure of control vital to its
that the fruit and vegetable industry efficient development, the Agricul-
can work out its own salvation bet- tural aMrketing Act and the Federal
Ster than it can be worked out by the Farm Board would pass out of the
. Federal Farm Board obligated to im- picture insofar as the fresh fruit and
Spouse upon the industry the discrim- vegetable trade is concerned. .. ."


HOMER NEEDLES

Homer Needles, aged 56,
one of the most active mem-
bers of the Board of Directors
died at his home in Ft. Pierce
at 3:45 a.m. Sunday, Nov. 15,
succumbing to a stroke of
apoplexy suffered early Friday
morning. Funeral services
took place Monday afternoon.
Mr. Needles was one of the
leaders of the Board and gave
unstintingly of his time. He
also was an incessant worker
in behalfof Indian River Sub-
Exchange and his association
at Ft. Pierce, taking a prom-
inent part in the organization
work which has brought
Indian River high in the ranks
of the Exchange to which it
gave more than 1,000,000
boxes the past season.
J. Reed Curry, organizer for
the Exchange, was with the
family through practically all
of the illness, representing the
Exchange in assistance during
the trying time. C. C. Com-
mander, general manager; E.
L. Wirt, chairman of the
board; and numerous others
from Tampa and the Exchange
organization attended t h e
funeral. Among them were S.
L. Looney, vice-president of
the Growers Loan and Guar-
anty Company of which Mr.
Needles was a director; H. Guy
Nickerson, director of the com-
pany; F. W. Davis, general
sales manager of the Ex-
change; Harold C. Crews, head
of the field department; H. G.
Gumprecht, president of the
Sub-Exchange managers asso-
ciation.
Mr. Needles was a resident
of Florida since 1919 when he
came to direct the East Coast
Development Company. He
was a native of Belleville, Ill.
For many years he was an oil
operator in Oklahoma. There
he served for several years
with the Dawes Commission on
Indian Affairs. He was a
veteran of the Spanish-Amer-
ican war.
He was very active in citrus
development on the East Coast
aside from Exchange interests.
He was in charge of the St.
Marie Groves and was secre-
tary of the Ft. Pierce Farms
Drainage District.
He is survived by his widow;
his mother, Mrs. Virginia
Needles .of St. Louis; two
sisters, Mrs. M. N. Crandall of
Hollywood, Calif., and Mrs.
Louis E. Buenger, Granite
City, Ill.



CROP SHRINKS
The Florida citrus crop, al-
ready 20 to 25 percent or more
smaller than last season's, is
shrinking in volume further
under the effects of a drought
that is statewide. Harold C.
Crews, head of the Field de-
partment, reported that the de-
crease as the result of the
drought will be considerable
with heavy dropping and the
failure of the fruit to size as
desired.


SEALD-SWEET CHRONICLE


November 15, 1931


t


1









Resolution of Exchange Outlining Clearing House Program


Whereas for a number of years
past it has been the policy of the
Florida Citrus Exchange to further
the interests of its grower-members
by participating in all movements
beneficial to the citrus industry, and
to this end has cooperated with the
independent operators when possible
so to do, and
Whereas an early evidence of this
spirit of cooperation was manifested
in its affiliation with the Fruitman's
Club, to which the Exchange officers
and department heads gave much
time, in an effort to bring about a
better distribution and more accur-
ate market information, only to find
the agreements therein reached
violated and used by some of the
club members to further their own
selfish interests as exemplified by
some members increasing their ship-
ments after agreeing to decrease
them, and in some instances giving
instructions by phone to their pack-
ing houses to increase their ship-
ments, immediately after adjourn-
ment of the meeting at which they
had agreed to decrease them, and
Whereas this situation becoming
impossible, a number of growers,
shippers and business men of the
state, including bankers, and Hon.
Nathan Mayo, Commissioner of
Agriculture, visited Hon. W. M.
Jardine, then Secretary of Agricul-
ture, to seek his advice and assistance
in bringing some order into the mar-
keting of Florida citrus fruit, which
conference, with others that fol-
lowed, resulted in a suggestion of
a Clearing House set-up under the
auspices of the U. S. Department of
Agriculture and providing for grow-
er-control, and
Whereas conforming to the sug-
gestions then made, the U. S. De-
partment of Agriculture detailed
several o(f its men, among them
Messers. Christensen, Tenney, Olsen
and Hulburt, to visit Florida, con-
fer with the growers and shippers
and formulate a "set-up" suitable to
our requirements and complying
with the Federal Cooperative Laws,
and
Whereas a Charter and By-Laws
for such a grower-controlled Clear-
ing House was drafted and submitted
to the growers and shippers of Flor-
ida for their approval, which ap-
proval was withheld by most of the
independent operators for the rea-
son that they could not maintain
control of the Clearing House under
the proposed plan, and
Whereas the Florida Citrus Ex-
change, although fearful of the out-
come of an organization of this char-
acter, and reluctant to trust its
future and the future of the in-
dustry to any organization other
than a cooperative marketing organ-
ization, grower-owned and con-
trolled, yet for the express purpose


of doing all in its power to bring
about a better marketing situation,
agreed to become a shipper mem-
ber and to recommend that its grow-
ers become grower-members of the
Clearing House on the condition that
60% of the fruit of the state was
signed up by July 1, 1928, and
Whereas the independent ship-
pers still declined to become mem-
bers of the Clearing House under the
proposed "set-up" but named as a
condition of their affiliation certain
changes in the By-Laws which
changed completely the actual oper-
ating management of the Clearing
House and some of its important
functions in that they placed in the
hands of an operating committee,
composed largely of independent
shippers, rather than in the grower
selected board of directors, the
"authority to determine and direct
the marketing plans and policies of
the association."
Whereas in the presence of others
Mr. Pratt stated to Secretary Jar-
dine that it was necessary to re-
move the power of the Clearing
House to control distribution be-
cause many times commission mer-
chants with an interest in the fruit
moved by independent operators de-
termined the destination and time
of movement, and
Whereas the independents had
tried to set-up a Clearing House
under shipper control but had failed
entirely to do so and to obtain the
approval of the U. S. Department
of Agriculture on such an organiza-
tion as they desired, and
Whereas those having an active
part in the organization of the Clear-
ing House recognized the effect that
such changes had on its efficiency
as evidenced by the following state-
ments made at the time by Mr.
Merton L. Corey and Judge Allen
E. Walker:
Mr. Corey said:
"The trouble with the amend-
ments is that they do change the
plan. You have unquestionably dele-
gated powers to the Operating Com-
imittee and have so divested the
Board of Directors from absolute
control of the most important Clear-
ing House functions that, in the
judgment of the United States De-
partment of Agriculture, you have
forfeited the protection of the Cap-
per-Volstead Act.
"I will not take the space to an-
alyze these amendments in detail.
Just reason it out for yourself. The
very fact that the Orlando group
says it is willing to come in if you
give the Operating Committee these
powers shows that they believe that
it does give the shipping group defi-
nite control over these important
functions.
"If they did not think so, if the
amendments were harmless and
meaningless and the grower Board
of Directors continued to have abso-
lute control, they would not agree
to come in upon the grant of such
amendments. They have simply
dressed up their old plan for ship-
pers' control in new clothes, hoping


to deceive you and the Government.
They haven't deceived the Govern-
ment, and I don't think they can
fool you.
"Mr. Walker, this is a complete
surrender upon a question which
must determine the success or fail-
ure of your organization in Florida.
No wonder, as stated in your letter,
that Mr. Commander and some of
the shippers who have already con-
tracted with us opposed it bitterly.
"It is perfectly clear that the Or-
lando group is determined that it
will endeavor to force concessions
which will enable them to do these
things: Control every marketing
operation, including the picking, the
packing, and the control of volume
and distribution; restrict the giving
of information to what they only
choose to give; keep the standards
reduced to their own conception of
fruit standards.
"In fact, and in short, if they get
these amendments they will, in sub-
stance, have procured exactly all the
advantages of the plan they recently
prepared in pamphlet form which we
treated with contempt, and in oppo-
sition to which we gained the uni-
versal support of practically every
interest in Florida.
"Mr. Walker, if you people accept
these amendments your growers'
Clearing House will function to col-
lect the fruit of the growers, and
then to turn it over to the shippers
to do with it as they see fit. Better
no Clearing House at all than that
kind. Better continue along ap-
pealing to the intelligence of your
growers, and in time you will control
practically all the fruit under a
Simon-pure growers plan which can
really serve Florida, and will have
the approval and support of the
United States Government.
"You are left to choose between
an organization under the Capper-
Volstead Act, having the full sup-
port and protection of the Govern-
ment of the United States, or a
growers' organization in name only
which has sacrificed its fundamental
purposes to persuade a group to
come in, which group- will be bent
upon the destruction of the last
vestige of grower control over their
own industry."
Judge Walker, then president of
the Clearing House, said:
"Action today by the Board of
Directors definitely places the busi-
ness management and operation of
the Clearing House in the hands of
shippers who, because of years of
experience and training, are best
fitted for its efficient management."
And further evidenced by a state-
ment made later by Mr. Chris L.
Christensen, who said in speaking of
the statement made by the Exchange
to its growers in explanation of its
withdrawal from the Clearing House:
"In view of the rather intimate
contact which I have had with the
Florida citrus situation for several
years and the developments which
led up to the formation of the Flor-
ida Citrus Growers Clearing House
Association and the political maneuv-
ering on the part of the private op-
erators which resulted in their ob-
taining control of the Clearing
House, you may be assured that I
'was much interested in the report.
I think that the historical and fac-
tual aspects are accurately presented
and that fair consideration has been
given to both sides of question.
"The results of this experiment
are exactly What I forecasted when


it developed that the private oper-
ators were to have the dominating
influence in the management of the
Clearing House. In other words, so
far as the growers are concerned,
there cannot be any middle area.
Either they develop their own mar-
keting organization or turn the mar-
keting of their products over to the
private operators."
Whereas the Florida Citrus Grow-
ers Cleraing House Association has
failed to regulate distribution, pro-
ration or prices and has also failed
to accomplish the results desired
with its advertising, or to develop
foreign markets, and
Whereas agricultural clearing
houses generally over the United
States had also failed to accomplish
the purposes for which they were
designated, to which fact our at-
tention had been repeatedly called,
and
Whereas the Board of Directors
of the Florida Citrus Exchange,
after three years trial of the plan,
outlined to the Clearing House the
conditions under which it would con-
tinue its membership and said con-
ditions were then rejected, not only
by the Clearing House Board of Di-
rectors, but also by its Committee
of 50 and by its Operating Com-
mittee composed of independent
shippers, and
Whereas no further official com-
munication has been received by the
Exchange from the Clearing House
indicating a desire to comply with
the conditions named by the Ex-
change, but on the contrary the Ex-
change and its motives have been
repeatedly attacked by the Clearing
House and its friends in a way that
was clearly intended to embarass
us,
Now, therefore, be it resolved that
if the shippers are sincerely willing
to try to help the growers, and
stabilize the industry, we recom-
mend that:
The Clearing House either set up
a new organization or so amend its
present Charter and By-Laws as to
permit it to do the following things:
1st. Provide for the expenditure
of not less than 4t per box on all
fruit handled by all shippers affili-
ated or working with the Clearing
House for advertising the health
value of Florida citrus fruit under
shipper's own brand or trademark, in
markets designated by him,. but
under the supervision of an advertis-
ing manager employed by the Clear-
ing House, and a committee of three
selected by the Board of Directors
of the Clearing House. (Our reason
for this recommendation is that in
our opinion this form of advertising
would increase demand and that de-
mand would influence prices.
2nd. Compile and disseminate
market information to shipper mem-
bers at their option. The compila-
tion to be paid for by the Clearing
(Continued on Page 7)


November 15, 1931


SEALD-SWEET CHRONICLE





IEL-WE HOIL oebr1,13


Seald- Sweet

Chronicle


Published twice a month in
the interest of cooperative
marketing and for the infor-
mation of the citrus growers
of Florida.

606 Citrus Exchange Bldg.
Publication Office:
Tampa, Florida
Postoffice Box 2349

Net Grower Circulation
over 12,500

Space Rates: $60.00 per page;
$35.00 half-page; $20.00 one-
quarter page; $2.00 per inch
all space under one-quarter
page. Minimum space: 1 inch.

Vol. VII NOV. 15, 1931. No. 12


Priviledge or Right
Progressive Farmer and Southern
Ruralist: The handling of farm prod-
ucts by and for the merchants-that
is a privilege, which has been
allowed. But the marketing of farm
products by and for the producers-
that is an inalienable right.
Some things which we do we have
an inherent right to do, but many
other things which we are allowed
by custom or common consent to do
freely are merely privileges.
It is important that we keep the
distinction between what is our right
and what is our privilege clearly in
mind all the time, but especially
should we do so during the contro-
versy now on between the farmers
and the middlemen of this country,
relative to the handling of farm
products between the producer and
the consumer.
The objections raised to the use of
tax money to aid a private industry,
and the "government in business"
are merely smoke screens used by the
merchants to camouflage the real
issue. The real ground for complaint
on the part of the merchants is that
the Farm Marketing Act, the Fed-
eral Farm B'oard, and the farmer-
owned and farmer-controlled co-
operatives are interfering with the
long enjoyed privileges of the mid-
dlemen, which they have mistakenly
come to regard as their rights.
Governments have always been in
"business" and have always aided
what they regarded as basic indus-
tries, by loaning them money or giv-
ing them other economic advantages.
But this is the first time the govern-
ment of this country has recognized
and given aid to farmers to enable
them to exercise their right to mar-
ket their own products. But in so
doing the long enjoyed privilege of


the middlemen to handle farm prod-
ucts and take a heavy toll therefore
has been interferred with. That is
where the rub comes and is the real
cause of objection to the Farm Mar-
keting Act and the operations of the
cooperatives. There is nothing un-
expected in this, for it is the way
of mankind. Allow men a privilege
for a time and they soon assume that
the privilege becomes their sole right.
A privilege allowed for a time
quickly becomes a right, to the bene-
ficiary, when withdrawn. He who
enjoys the privilege of collecting
tolls at a ferry or bridge across a
river, is soon ready to challenge the
right of the people to build a free
bridge for the use of all.
It is a right of producers to mar-
ket their own products, and the duty
of the government to aid and protect
them in the exercise of that right.


The Citrus Problem
Plant City Enterprise: Florida cit-
rus growers are again facing the an-
nual problem of getting a fair re-
turn for their fruit. It is perhaps a
more difficult problem this season
than ever, due to general business
conditions in the chief consuming
sections, and possibly to a new fac-
tor-the use of motor trucks in at
least the states which border on Flor-
ida and perhaps a tier of others ad-
joining these border states. The
point has been made that these
trucks, or trucksters, have not in the
past transported, as a rule, the first-
class fruit, but their manipulations
have run largely to hauling low-
grade and even cull fruit from Flor-
ida into states which formerly were
good customers for the better grades
of oranges and grapefruit. The offer-
ing of this low-grade fruit has cheap-
ened the markets in many places, it
is said, to the point that dealers in
those places cannot afford to take
the chance by ordering the best
grades of fruit. This is doubly hard
on growers for the reason that in
many cases the fruit transported by
the trucksters was purchased from
packing house operators who culled
it out of the growers' offerings, dis-
allowing growers anything for it. By
letting the cast-off fruit be trans-
ported into consuming territory the
packers not only injured their own
interests but thus permitted the mar-
kets to be taken from the growers.
Here in the Plant City territory
the crop is fair except for seedling
trees. The .seedlings, which consti-
tute a large part of this county's
tree count, have a very light crop-
the lightest in years-and that means
less early maturing fruit and more
cost to gather what is on the trees.
It will be much like spot-picking
which is more costly to all con-
cerned.


With a light crop and normal con- money by the change.
editions in the consuming sections, the themselves from loss but have made
growers might with reasonable assur- If the growers could muster cour-
ance anticipate a profitable season, age to do something of this nature
but just now they are faced with not for themselves, they would not come
out at the little end of the deal so
only a light crop but also with ab-
often. What the industry needs is
normal conditions at the other end full cooperation, ut how to reach
of the deal.
that kind of condition is still too
After looking at the situation vague to risk a guess. The Florida
from every angle, it would seem that Citrus Exchange, being the largest
if there ever has meen a time when single factor in the marketing field,
citrus growers should get together would seem to be logical foundation,
for mutual protection, it is now. but there are still people who will
Growers in this section have, until argue that the overhead of the Ex-
the past few years, been able to sell change is too heavy. Such people
their fruit at a profit, but last sea- do not stop to realize that the over-
son some of them were grievously heads of scores of other marketing
disappointed with returns. They organizations are making a living
might have seen the hand-writing on out of the citrus industry of Florida.
the wall when packers, or most of Someday-we do not know how soon
them, expressed preference to han- -Florida growers will see this situa-
die fruit on a brokerage basis. The tion as it is-but it may be too late
packers had learned by experience, to do the individual grower much
and most of them not only saved good.




The Economy of


BROGDEX

Those who are well informed on the market situation
this year are of the opinion that the strictest economies
must be practiced if the grower is to realize much
from another big crop. Packing house managers have
trimmed here and there and costs in most cases are less
this year than last.

Packers using Brogdex occupy a particularly favor-
able position from the standpoint of low cost produc-
tion. Very few of them pre-cool and rarely is a car
iced. Pre-cooling costs 14 cents a box and icing 22
cents a box, or a total of 36 cents a box is saved by the
use of Brogdex. Deducting the 6 cent service charge for
Brogdex and you have a net saving of 30 cents a box.

With a possibility that prices will average low this
season this 3 0 cent advantage may frequently mean the
difference between a profit and a loss.

Brogdex provides a specialized service particularly
valuable to the packer, to the railroad, to the broker,
to the dealer and most important of all to the ultimate
consumer. All along the line protection is provided.
Brogdex saves refrigeration, it reduces decay, it retards
shrinkage, it improves the appearance of the fruit-
all of which means a greater net return to the man
who owns the fruit. For that sort of service Brogdex
charges 6 cents a box. Measured by the economies it
makes possible, the better prices it commands, Brogdex
is value received in a large way.

Tune in on WFLA every Monday night at 7:45 for the Brogdex program.

FLORIDA BROGDEX DISTRIBUTORS, Inc.
B. C. Skinner, Pres. Dunedin, Florida


SEALD-SWEET CHRONICLE


November 15, 1931




November 15, 1931 SEALD-SWEET CHRONICLE


CROPS



tell the

E VERY time you buy fertilizer do you
wonder whether you have bought
wisely-for your crops? Why not let
your crops tell you? Do this: Use Nitro-
phoska, Calcium Nitrate or Calurea for
one-half of your next application; use
another fertilizer for the other half.
Then your crops will show you which
fertilizers you should use. Crops tell the
Truth! Send now for complete informa-
tion. Just mail the coupon below. Syn-
thetic Nitrogen Products Corp., New
York, N. Y., and Plant City, Florida.
Distributor: JACKSON GRAIN CO., Tampa, Fla.


Eight Grades of Concentrated Complete Fertilizer. NITROPHOSKA (the high-analysis complete fertilizer, made
in eight different grades to meet practically every ratio requirement) feeds the crop from start to finish. It is an
even-feeding fertilizer-BOTH quick-acting and long-lasting.


18.2% Ammonia. CALCIUM NITRATE (nitrate nitrogen combined with lime) is quick-acting and supplies the
soluble lime so necessary to citrus and other crops-even in soils already rich in lime.



41% Ammonia. CALUREA (Calcium Nitrate combined with Urea) is a crop booster that supplies both quick-
acting and long-lasting nitrogen in one material.
Mail This Coupon Now
JACKSON GRAIN Co., Tampa, Florida, Dept. D: Please send me your free booklet "Crops Tell the Truth." This does not obligate me in any way.
I grow _-..... acres of citrus --..... acres of truck crops. Name P.O. State .


November 15, 1931


SEALD-SWEET CHRONICLE











GROVE, FIELD AND CROP NOTES


High tribute to "steady improve-
ment in the packing and handling"
of Florida citrus since the advent
of the Florida Citrus Exchange is
contained in a letter from Rivers F.
Ross, representative of the Ex-
change at Selma, Ala., handler of
Florida citrus for the past 28 years.
His letter follows:
"Just wanted to let you know how
much we appreciate the Chronicle.
We read each issue, and therefore
keep well posted on the Florida
situation.
"We have represented the Florida
Citrus Exchange on this market
since its organization, and as we
have been selling citrus fruits from
Florida for the past 28 years, we are
in position to appreciate the steady
improvement in the packing and
handling since the FCE have been
in existence. Before the FCE was
in operation, at least 20 percent of
all the oranges reaching this mar-
ket in the fall showed heavy decay,
and frequently did not bring more
than the freight.
"This city has a law requiring
peddling trucks to pay a license of
$300 annually, payable six months in
advance. Trucks that bring oranges
and grapefruit into this market
without paying this license will be
heavily fined, in addition to paying
the license. You might make men-
tion of this in the Chronicle. As
our jobbers pay from $750 to $2,000
licenses and taxes, we feel that this
protection is nothing but right."

Broward association, recently or-
ganized, has obtained the necessary
packing equipment from the former
Chase plant at Mims and expects to
start operating the plant Dec. 15.
The association has leased a building
for the present, holding initial in-
vestment to the minimum until pro-
duction justifies a larger plant.
It expects to handle approxi-
mately 20,000 boxes this season
from 1,160 acres of young groves.
Groves of the section are signed
virtually 100 percent with the asso-
ciation. According to present plans
the acreage will be increased to
5,000 or more in a few years.

Vero Beach Indian River Pro-
ducers association has adopted an
optional pooling system allowing for
account sales, monthly and variety
pools. Growers had to notify the
manager before Nov. 1 which plan
they chose. In the monthly pools,
the growers must give notice 15
days ahead of the month in which
they wish to move fruit. A grower
may ship part of his crop under each
of the plans if he wishes as long as
required notice is given.


Almost every foot of space at Lake Alfred Citrus Experiment Station is utilized for
some purpose as the top picture indicates. This is a view from the water tower close
to the superintendent's residence and shows in the immediate foreground the roof of
the quarantine cage, then the seeding nursery. Just beyond is the greenhouse. The
frame building after the greenhouse is the fertilizer mixing building and almost con-
cealed by it is another building used for general purposes. At the right is one of the
insectaries. The lower picture is of the main building which is used to the full
limit of the space.


Growers of Lake Jovita in Pasco
county have completed the prelimin-
ary organization of the newest asso-
ciation of the Exchange and began
operations for the season Nov. 9,
rolling a car of oranges.
Signed volume has reached 20,-
000 boxes which will be packed under
contract by the San Antonio Fruit
Company this season at a very rea-
sonable charge. As soon as volume
warrants the association plans to
have its own house. It hopes to be
in this position next season.
Pat McCabe is president and C. E.
Hawkins, manager. On the board
with Mr. McCabe are W. K. Wil-
liams, J. A. Barthle, J. H. Dunn, and
Mrs. Rose Riedman.
W. C. Crews, manager of Hills-
boro Sub-Exchange, and W. E.
Coarsey of Tampa devoted much
time the past few months to lay a
firm foundation for the future de-
velopment of the association. There
is a considerable volume of high qual-
ity oranges affording a good oppor-
tunity to develop a sizeable organ-
ization in the section.

The shorter crop is having no
effect on volume at the Wauchula
association. J. C. "Foxy" Clements,
manager, has signed up a consider-
able increase in new volume which
will probably offset any loss through
lower production.


Seminole county though producer
of approximately one-third of the
celery in the United States has
twice as many citrus growers as
celery producers, according to the
Seminole County Chamber of Com-
merce. There are 610 citrus grow-
ers and 270 celery producers. The
county has an acreage of 8,803 acres
in citrus and ranks ninth in the state
in citrus production.
Though the second smallest coun-
ty in the state, it ranks first in vege-
table volume and third in both fruit
and vegetables. Annual shipments
are nearly 10,000 cars.

Dade City association expects to
start for the season shortly after
November 15. It has a fine quality
crop of oranges which is beginning
to pass the test satisfactorily. The
association has made a considerable
gain in volume and has added to
its membership several of the prom-
inent businessmen of the county;

.Palmer Corporation, owner of
more than 1,000 acres of groves
near Sarasota, has begun to move
some of the early fruit. It has very
high grade Parson Browns this sea-
son. The company is a member of
Sarasota association. R. K. Thomp-
son, who has charge of the citrus
properties, is the representative of
Manatee on the Exchange board.


- -~--~


The organization department of
the Exchange, by action of the
Board of Directors at its last meet-
ing, was merged with the Field De-
partment of which Harold C. Crews
is manager. J. Reed Curry, man-
ager of the organization department,
will continue as organizer.
The measure was taken as an act
of economy to allow the use of the
field department force in organiza-
tion work as well as the usual field
activities.

Thirty-nine oranges on a two foot
branch brought Joe E. Earman of
West Palm Beach a prize of $100 in
a contest conducted by the Stude-
baker Palm Beach Company for the
most oranges growing on a two foot
limb. Second prize went to the
entry from the Hull Groves near
Jupiter with 36 fruit on the branch
reported to have borne 39 when
taken from the grove.

Nov. 20 has been designated as the
final date on which claims for losses
suffered through Medfly eradication
campaign will be received by the spe-
cial reimbursement committee, H. C.
Babcock, Orlando, secretary. Survey
data so far indicates losses in excess
of $7,000,000 for loss of fruit and
damage to trees. Orange county has
submitted 1,302 claims to lead all,
with Polk county second with 906.

The South African citrus belt has
introduced its first grove heaters this
summer as result of damaging frosts
in two sections, the first of that
nature in 14 years. Two heaters have
been brought in for experimental
purposes.

The Texas citrus products labora-
tory to open soon will be in charge
of J. L. Heid, associate chemist of
the Bureau of Chemistry and Sails,
U. S. D. A., who has been engaged
in similar research work in Cali-
fornia.

Penney Farms, with a very large
acreage in young groves, has signed
as a member of Crescent City asso-
ciation. The association is now pack-
ing satsumas from the groves, which
are just beginning to bear. Penney
Farms is believed to have one of the
largest acreages in satsumas in the
country.

J. W. Smoot, formerly house fore-
man at Lakeland-Highlands and
Winter Haven associations, is man-
ager of Dundee association. Mr.
Smoot has a fine reputation as a
fruit man and has built up a record
also for operating at low cost.


SEALD-SWEET CHRONICLE


November 15, 1931






November 15, 1931 SEALD-SWEET CHRONICLE


(Continued from Page 3)
House and the dissemination to be
paid for by those shippers asking
for and receiving it.
3rd. Inspection. In view of the
Federal Marketing Act enacted for
the protection of buyers and of the
advertising proposed above, together
with the fact that some shippers
think it advisable to grade above
U. S. Government Standard grades;
that it be optional with shippers to
take either Clearing House, Gov-
ernment or their own inspection and
pay for what each receives.
4th. Predicated on 85% of the
state volume of citrus fruit be'ng tied
into such an organization, which vol-
ume is regarded as necessary to in-
sure the results sought, and particu-
larly the advertising needed to in-
crease demand, the Clearing House
should handle all matters of policy
affecting mutually all interests.
5th. Proration of shipments on
basis of actual holdings as evidenced
by signed contracts, and distribution
on same basis.
6th. Determination of minimum
price, according to variety, grade
and size, to insure to the grower
cost of production.
7th. The business management
definitely placed in the Board of Di-
rectors selected by growers, insur-
ing the control being at all times in
the growers as contemplated in the
Act under which the Clearing House
is organized.
8th. The elimination of the Oper-
ating Committee as such. (It is our
belief that a satisfactory operation
cannot be had with dual control.)
9th. Restricting the activities of
the Clearing House to those things
enumerated or mutually agreed
upon.
And Whereas the management of
the Exchange has at various times
been blamed for the withdrawal of
the Exchange from the Clearing
House,
Be it further resolved that this
Board does reaffirm its previous
declaration that the unsatisfactory
results obtained by the Clearing
House in the equitable and efficient
proration and distribution of fruit
under the Operating Committee, in
the advertising program, and in the
development of markets, led the
Board to refer to its Oraganization
Committee for study the question of
the advisability of the Exchange con-
tinuing its membership in the Clear-
ing House. After giving considera-
tion to every point of view and to
every one desiring to be heard on the
'subject, the Committee made its final
report on May 1, 1931, and on its
recommendation the Resolution was
adopted by a very substantial ma-
jority that was forwarded to the


Clearing House, setting forth the
conditions under which the Ex-
change was willing to continue its
membership in the Clearing House.
Those conditions not being ac-
ceptable to the Clearing House and
on advice to that effect, the Board
of the Exchange on May 15, 1931,
adopted a Resolution withdrawing
from the Clearing House.
This action was the direct result
of demands of the growers evidenced
by numerous resolutions received
from associations.
Be it further resolved that this
Board reaffirm its belief that in but
few instances where the shippers are
substantially growers, can the con-
flicting interests of the grower-
owned and controlled cooperative be
reconciled with the speculative in-
terests of the shipper whose volume
is primarily not his own production,
and
Be it further resolved that the
officials of the Federal Government
be respectfully urged to make them-
selves familiar with the numerous
comments of their own representa-
tives and of the members of the Fed-
eral Farm Board, and the recom-
mendations from those sources that
have influenced this Board in its
considerations and decisions-to the
end that there may be a better under-
standing of the underlying motives
that have caused the Exchange to
indicate the conditions under which
it could afford to continue its affilia-
tion with the Clearing House.



"Sunkist" Dean

Visits Florida
Bringing very encouraging opin-
ions to the Florida citrus industry,
J. O. Cook, manager of the Eastern
division of the California Citrus
Growers Exchange and dean of the
sales organization of "Sunkist," was
in Florida the first of the month
touring the citrus belt to look over
the crop for his organization. Ac-
companying him was another long
service star of the "Sunkist" force,
Harry Johnson in charge of the
Philadelphia district. Harold Crews,
head of the field department of the
Florida Citrus Exchange, guided the
two around the various citrus sec-
tions.
In Mr. Cook's opinion, the Florida
Citrus Exchange is making rapid
progress toward control in view of
the conditions in the industry. He
also expressed the opinion that there
is no reason for pessimism in regard
to the market outlook. The present
depression is only temporary and


this condition is soon to improve,
he believes. With regard to growing
production of citrus, he considers
that this will be handled satisfac-
torily through diversion of part of
the crops to by-products plants.
The latter plan is demonstrating
its effectiveness in California lem-


ons now, Mr. Cook related. Lemon
production normally is several mil-
lion boxes more than the market can
profitably consume as fresh fruit.
This surplus is sent to the by-prod-
ucts plants. Mr. Cook said that this
anl yet thes season was one of the
best the growers have had.


A CONTEST FOR


NACO USERS

"i E want to know what you think about NACO
Fertilizers and NACO Products ... we want
you to tell us in your own words, in the language of
the grower, about the results you have had and why
you think NACO is better than other fertilizers.

So we're going to hold a contest for NACO users.
Every citrus or truck grower who uses NACO Fer-
tilizers in large or small amounts for better crops is
eligible to compete . all you have to do is write
a letter telling about your experiences with NACO
Fertilizers, NitraPo, Genuine Peruvian Guano, and
PERUVIANITE Formulas.

Ten worthwhile prizes will be awarded for the best
letters. Read the rules of the contest carefully ...
then get busy right away and write your letter. There's
a time limit on the contest. Here are the rules:


... .and here are the
P R IZ E S

FIRST: .. $100.00
SECOND:. $50.00
THIRD:.. $25.00
FOURTH TO TENTH
A bag of NitraPo or Peru-
vianite 9-9-9 to each winner.
Perhaps you do not use NACO
Fertilizers, but your neighbor
does ... Call this contest to his
attention... his letter may win
a prize


1. Only users of NACO Fertilizers and
Products shall be eligible. "Users" includes
caretakers and their families.
2. Letters shall not be more than 300
words in length.
3. Letters may be written by typewriter or
in longhand on one side of the paper only.
4 This contest shall end on December
10th. All letters must be postmarked not
later than midnight of that date.
5. Letters shall be judged on the basis of
results and experience with NACO Fertilizers
and Products, not on grammar, spelling or
punctuation.
6. One (or more of the winning letters
will appear each month in NACO advertising
in agricultural publications.
7. Winners will be chosen and prizes
awarded within 30 days after the close of
the contest.
8. Attach this advertisement to your letter.


In case of a tie, prizes of identical value will be awarded.
NITRATE AGENCIES COMPANY
1401-1407 LYNCH BUILDING
JACKSONVILLE .. ., FLORIDA


Resolution on Clearing House


SEALD-SWEET CHRONICLE


November 15, 1931





SEALD-SWEET CHRONICLE November 15, 1931


Fruit Auctions Go Far Back in History
The auction markets, as we know original catalogs used in the early
of them for fruits and vegetables in years which are reproduced on this
the big terminal markets, are not a page. Mr. Downer's letter follows:
development of recent times as many Started 1847
believe but date far back. For in- "According to all records we have
stance, H. Harris & Co., of Boston, been able to gather, H. Harris & Co.
through whose auction the Florida started in the fruit auction business
Citrus Exchange handled its fruit in 1847, and we are fortunate in
in that market since the organization having some of the original bills of
of the Exchange, is nearly 100 years sales of that date. From that time
old in the auction business, until approximately 1890, the busi-
A very interesting account of the ness consisted chliefly of importa-
early experience in the auctions and tions of oranges and lemons, to-
the development into tremendous gether with raisins, dates, figs and
domestic markets is contained in a Spanish grapes. Beginning about
letter from Cutler B. Downer of H. 1897 there were quite extensive im-
Harris & Co., to Fred W. Davis, portations of Jamaica oranges and
general sales manager of the Ex- grapefruit.
change. Mr. Downer sent photos of "From what our former partners


ESTABLISHED 1847


H. HARRIS & CO.
Fruit Auctioneers
Fruit Auction Terminal
Rutherford Avenue
Charleston District
BOSTON, MASS.
Coder B. Downer Fred'k L Sprigford
Harold F. Miles
J. Oliver Daly Clifford E. Myers


have told us, the cargoes came in
sailing vessels. There was of course
no refrigeration on the boats, nor
heat on the docks where the fruit
was landed, although in some in-
stances stoves were set up at inter-
vals along the docks in an attempt
to keep the temperature above freez-
ing during the winter months.
"The business at that time was
wholly seasonal because people had
not learned the art of keeping fruits
longer than their natural maturity,
neither were there any of the mod-


ern facilities for handling fruit at
the originating point or the point of
destination. If we remember cor-
rectly, there would be lapses of per-
haps two months during the "off
season" when no sales of fresh fruits
would be held.
Displays Were Striking
"The displays for t1Je sales of or-
anges and lemons from Italy, Spain
and Jaffa were quite striking, as it
was the custom in those days to.
enclose in each box a large colored
poster of the brand, and most of the
boxes had bright colored curtains
and in many instances bright colored
tinsel placed in the top, also fancy
wraps for the fruit which often car-
ried miniature colored reproductions
of the brands.
"Between 1890 and 1900, Florida
started producing in some volume,
and California a few years later,
and while the displays of foreign
fruits were extremely attractive, the
systematic and honest grade and
pack of fruit grown in this country,
iLh freshness upon arrival at des-
tination, and the continuous supply,
gradually have pushed all the for-
eign oranges and lemons out of our
market. It has been surely twenty
years since there have been any for-
eign oranges sold in Boston, except
a few slight importations, and I
think we have not had a cargo of
foreign lemons to exceed a few hun-


dred boxes for the last ten to fifteen
years.
Growth of Florida Business
"It has been very interesting to
watch the growth of the Florida
business. Of course there have been
years when the crop has been too
large, and there have been years
when weather conditions have had a
tendency to make the fruit weak so
that the jobbers and retailers could
not handle it without bad shrinkage,
but on the whole there has been a
steady and consistent increase of
Florida business in Boston. particu-
(Continued on Page 9)

CLEAN TREES

& CLEAN FRUIT
...follows the use of ORTHO
KLEENUP for citruspest con-
trol. Has beenwidely used in
Florida with great success.
Very economical too.
Write for full information-a
CALIFORNIA
SPRAY-CHEMICAL
CORP.
61W. Jefferson St.
Orlando, Florida
KLEENUP
a proven
oil spray for
citrus posts


BUY PLANT FOOD FOR A DEFIN-

ITE PURPOSE-NOT JUST SO MANY

TONS OF FERTILIZER

If your land is too "acid," why make
it more so by adding acid-producing
materials? Perhaps you now have
an alkaline condition. Why increase
your lime content by improper ferti-
lization?

Let the Gulf Representative point the way
toward correct plant feeding with Gulf
Brands-the Standard Brtnds-PLUS.


Warehouses: Winter Haven, Lake Wales, Bradenton, Winter Garden
SSTOCKS AT OTHER CONVENIENT POINTS THROUGHOUT THE STATE

V^ ^ r ^ ^ ^;W~~3kL'W"~ -^ M


November 15, 1931


SEALD-SWEET CHRONICLE


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4






November 15, 1931 SEALD-SWEET CHRONICLE


Starting New Export S
A new export service with re-
frigerated ships and two sailings a
month to the United Kingdom and
Belgium will be inaugurated out of

Auction History
(Continued from Page 8)
larly during the last ten years. Last
year's crop, taken as a whole, was
perhaps as fine a crop of fruit as we
have ever handled from Florida. The
oranges were good with practically
no decay, the service of the rail-
roads was excellent and the trade
were well pleased with the condition
and quality.
"We have been fortunate in hav-
ing had the opportunity to handle
the Florida Citrus Exchange account
from the time it started business,
and we Have been extremely inter-
ested in its success and its growth.
"You know that the most essential
factors toward the success of any
fruit is maintenance of pack and
grade, and a steady supply to the
market used. Without these two fac-
tors, it is impossible to build up a
successful business in any of the
large auctions, because with the tre-
mendous volume of fruit which is
handled today, it is necessary for
the trade to specialize on marks and
brands with the retail trade, and
they must be assured of a steady
supply, to do this.
"The auction business in Florida
fruit 1as grown steadily in this mar-
ket, and in the last five years has in-
creased much faster until now a
large majority of all the Floridas
arriving here are handled by this
method. The buyers depend on the
daily offerings of Florida fruit at
auction to fill their needs, and at-
tendance at our sales average from
one hundred and fifty to two hun-
dred and twenty-five buyers every
morning, including chain store buy-
ers, extra fancy retail men, small
type buyers and the wholesale and
jobbing trade.
Trade Prefers Auctions
"We find that it is the desire of
tie trade for the fruit to be sold at
auction because they feel that each
man is treated absolutely alike and
they have the confidence that prices
established at the auction will not
be changed under any consideration;
therefore, they can buy and rest
assured that the prices paid for the
fruit by themselves and their com-
petitors will remain unchanged and
tley can base their prices to their
trade on this sound basis. Unless we
are very much mistaken, these facts
are applicable to all large auction
markets.
"We believe that the public realize
as never before the value of fresh
oranges and fresh orange juice, and
that from the persistent advertising
of the last five years, oranges have
become very close to the point of a
necessity to the public."


service Out of Tampa
Tampa next month by the Waterman
Steamship Company. A ship is
scheduled to leave Tampa Dec. 16
for Liverpool, Manchester and Glas-
gow with a cargo of 8,000 boxes and
another with 10,000 boxes is sched-
uled to depart for London and Ant-
werp Dec. 30 or 31.
There will be regular sailings
thereafter for Liverpool on the 15th
of each month and for London and
Antwerp on the last of the months.
Four ships are to be used in the
service. They were recently pur-
chased from the United States Ship-
ping Board and are being recondi-
tioned and equipped with refrigera-
tion at Mobile.
After the citrus season it is pro-


Industry Menaced by Out-of-State Packer
Packing in transit privileges out- Mid-West. Representing the Florida
side of Florida are being sought by citrus industry are J. Curtis Robin-
an Atlanta fruit company of the son of the Growers and Shippers
Interstate Commerce Commission League of Florida, and E. D. Dow,
and are being vigorously fought by traffic manager of the Florida Cit-
Florida interests as a serious menace rus Exchange.
to the Florida citrus industry and Mr. Robinson contended that the
opposed to the public welfare. privilege is not a necessity nor in
The petition was filed by the Hal- public interest. It could do untold
loway Fruit Company which has harm to the Florida citrus industry,
been packing at Atlanta fruit ship- he pointed out, by placing control of
ped in bulk from Florida and distrib- the distribution of a large volume of
uting through the South and to the fruit in the hands of outsiders not
interested in the welfare of the in-
posed to continue a regular service dustry. They could lower grades,
out of Tampa with other cargoes. he said, underselling Florida ship-
Efforts will be made also to develop pers and creating a false impression
a trade in perishables other than cit- of Florida grades in the minds of
rus, particularly celery, the public.


ifC T .
p A I I I I


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The Master of Them All


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throughout the deciduous and citrus districts of
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DEMONSTRATIONS
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COVINA CALIFORNIA
9 South Clinton Street, Chicago, Ill.
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Orchard Heaters" Manufactured by American Can Co.
EAVES ALLISON, Sales Agent, Galvanized
209 No. 12th St., Leesburg, Florida. Double Stack Heater


SEALD-SWVEET CHRONICLE


November 15, 1931


j 1.1 m.9


3111;

',tl ru ir P~~~






SEALD-SWEET CHRONICLE November 15, 1931


Northern Sales Force Visits Florida


GROVE


INSURANCE

Frost damage is a more fre-
quent hazard to your grove
than fire is to your home.
Grove heating is your insur-
ance against frost and has the
added advantage over home in-
surance in that it pays huge
profits while home insurance
only replaces the actual dam-
age.
You can give your grove th's
insurance against frost at less
cost than equivalent insurance
on your home. We can prove
this to you very quickly.


(Continued from Page 1)
ence in Tampa, Nov. 2, the first to
be held in the state.
Marked improvement of conditions
in the markets is indicated, they in-
formed, but in their opinion it is not
so much what the.market conditions
are as it is what the marketing con-
dition is in the citrus industry. It
is their conclusion that the industry
does more to upset the markets than
do the depression and other adverse
factors.
The Exchange and its growers are
not alone in preaching control, the
visitors informed. The trade is just
as insistant and believes that the
present demoralization in the in-
dustry keeps the situation hopeless
of real profits to all concerned,
themselves as well as the growers.
All of the division and district
managers except one came. Two of
the broker representatives also at-
tended. The formal session was held
in the morning when sales and ad-
vertising plans were thoroughly con-
sidered. These plans are determined
by the conditions in the various mar-
kets and are mainly applied in each
market area separately to allow for
the greatest coordination of supply,
sales, dealer service and davertising
which permits the most intensive
effort.
In the afternoon there was an
open session with growers, directors
and managers of Sub-Exchange and
Associations participating. Approxi-
mately 200 were present at this
meeting.


times and only in unusual instances
then.
On the other hand, the South and
West were considered as good fields
for bulk and the cheaper prepared
packs and it was thought that these
will enable the Exchange to meet the
zig competition of Texas and Cali-
fornia in the West and the low price
requirements of the South.
Discussion on whether wraps were
essential was interesting. Terminal
market representatives stated that
the wraps halp the carrying quality
and that the trade will discount un-
wrapped fruit several times as much
as is saved by not wrapping.
All were unanimous in the opinion
that all packed fruit should be
stamped. The trade and consumers
like it and will pay more in ordinary
times, they said, explaining that it
distinguishes the fruit from that of
competitors and gives it the full ad-
vantage of advertising while it gives
the consumers confidence in what
they are buying.
Only two or three of the division
and district managers have ever been
in Florida before or had seen citrus
groves and packing houses, though
many of them have been engaged in
the sale of the fruit for many years.
Their visits to the groves and pack-
ing houses were very interesting to
them and they were surprised at the
intensity of the industry.
This first hand view of citrus cul-
ture and packing house operations
was of great value. It enlightened
them on various points which they


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has the lowest operating cost
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and is as efficient as any stand-
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fuel costs:
1 Cord of L. L. Yellow Pine
equals 230 gallons of fuel oil.
1 cord of L. L. Yellow Pine
equals 2,900 lbs. of coke.
1 cord of L. L. Yellow Pine
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Two men can handle 10 acres.
It is time now to make the
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Let us call and estimate your
requirements .

Florida Grove Heater
Corporation
J. E. Palmer, Manager
Haines City, Florida


A special pose to illustrate to the trade the value of Florida sunshine captured in the
state's famous citrus. Left to right: C. L. Blomeley, Peoria; H. H. Kemper, Coulmbus;
E. J. Brown, Rochester; H. C. MacClaren, Detroit and C. T. Alien, Jr., Boston.


Discussion was principally on
measures which have been consid-
ered or suggested for better and
more economical handling of the
fruit to meet the depressed condi-
tions and the large volume of fruit.
Topics considered were bulk and
truck handling, various types of
packages, use of wraps and kindred
subjects.
The comment of the sales repre-
sentatives indicated that there are
definite fields and therefore certain
limitations for some of the measures.
Those from the large terminal mar-
kets do not see much opportunity
for bulk or unwrapped fruit in these
markets except during abnormal


had thought were due to careless-
ness or disregard of the market
preferences when in fact conditions
force them upon the industry. After
seeing how fruit must be handled in
many houses, they now understand,
as an example, how difficult it is at
times to load cars with the range
of sizes the market prefers. This
new view which they obtained will
be passed on to the trade and is ex-
pected to go far in building up a
better understanding of packing
problems and a deeper appreciation
of the efforts of the associations.
The visiting. sales, group was
headed by the division managers,
Errol M. Zorn, New York, Eastern


division; S. W. Teague, Chicago,
Mid-West division; William Wert,
Cincinnati division, and C. T. Allen,
Jr., Boston, New England division.
District managers here were: E. P.
March, Scranton, Pa.; H. H. Kemper,
Columbus, O.; T. Mulkeen, Indian-
apolis, Ind.; W. H. Moody, Harris-
burg, Pa.; E. L. Worthington, Balti-
more, Md.; M. M. Noteware, Buffalo,
N. Y.; R .R. McNamara, Cleveland,
0.; H. C. MacClaren, Detroit, Mich.;
R. E. McCann, Philadelphia, Pa.;
J. Nassan, Pittsburgh, Pa.; E. S.
Cooper, St. Louis, Mo.; C. V. Syl-
veria, Washington, D. C. N;. T. Col-
lette, Minneapolis, Minn.; S. B.
Davis, Grand Rapids, Mich.; and C.
iL. Blomeley, Peoria, Ill. O. H.
Munro, of Albany, N. Y., and E. J.
Brown, of Rochester, were the
broker representatives who attended.


Valencia Tree Still Holds
Last Season's Production
A discussion several years ago as
to relative keeping quality of fruit
grown from various root systems is
responsible for an interesting result
in the grove of D. W. Brown just
soutH of Arcadia, one of the oldest
groves in that section. Mr. Brown's
contention that the older trees on
other than lemon root stock would
carry over better than younger trees
on this root stock has been sup-
ported by the tree which he uses as a
source of supply for his household
when fruit is not generally obtain-
able.
The first fruit, while ripening at
the usual time, was allowed to stay
on the tree until October and it was
tkh exceptional quality of this fruit
that suggested to Mr. Brown the
idea of allowing it to stay on even
longer. No particular system of
picking is followed, though the last
of the preceding year's fruit is gen-
erally picked about Christmas time.
The root of the tree, of bittersweet
stock, was given Mr. Brown so long
ago that he cannot even remember
the date. The Valencia top taken
from a tree which had never borne,
is a little over seven years old.
Quality Not Impaired
According to Mr. Brown, the qual-
ity has been consistently good each
year. There is very little tendency
to dryness and while the fruit is
slightly greenish in color by Decem-
ber, it is sweet and the eating qual-
ity is not impaired in the least.
Mr. Brown rather adequately de-
scribes the appearance of the Va-
lencias in a note sent with some he
gave to a friend a few days ago.
"We may not look as good as we
used to, but we're just as sweet."
The chief disadvantages noted
through several years are the coars-
ening of the skin and the greenish
color at the stem end. Mr. Brown's
greatest difficulties in keeping the
fruit on this one tree he finds in
the presence of rats and birds


SEALD-SIWEET CHRONICLE


November 15, 1931




November 15 191SADSEEHOIL


Is Your Fruit


Quality Fruit?


If so you are ortunate for the grower who
has followed the practice of providing his trees
with proper nourishment is certain to reap
the maximum returns under any conditions
Trees, like children, must be properly and
adequately nourished on a healthful, building
diet. Orange Belt Brands invariably provide
such a diet for your trees, providing maximum
quantities of Quality Fruit. And the cost per
box is much less than when improper nourish-
ment is used.



Lyons Fertilizer Company

OFFICES: N PLANT:
807 Citrus Exc. Bldg. BELT 4th Ave. & 35th ST.
TAMPA, FLA. A TAMPA, FLA.

QUALITY FERTILIZER FOR QUALITY FRUIT


November 15, 1931


SEALD-SWEET CHRONICLE





SEALD-SWEET CHRONIeLE November 15, 1931


THE SUCCESSFUL GROWER..

aczuaiud.ako^UakZhteaqi /


V


1 1/1/11!,


i,
Ln


THE FINAL REQUIREMENT

OihAee 3>)/ed


0


0)


The Auction Market


The Discriminating Purchaser

The Ultimate Consumer


UALITY fruit... for the auction market
... the discriminating purchaser... the
ultimate consumer... is the principal factor in
bringing profitable returns to the grower under
the present marketing conditions. Heavy, rich,
juicy, sweet fruit will bring a real premium and
the successful grower is looking-ahead to
supply the demand.
To produce such a crop the grower must
use sound judgment in the selection of a scien-
.tifically balanced plant food for his grove.
Alluring promises and glowing statements must
not tempt him to experiment with new pro-




193t
F At.L
i2t s Here is a book that
will interest youl It
covers Fall Problems in
.* the Citrus Grove and
is by Bayard F. Floyd,
Florida's leading auth-
ority on citrus culture.
Write for a copy.


ducts and new brands. Only time-tested Fer-
tilizers can be relied upon under such conditions
if profits are to be assured.
For the past thirty-nine years growers in
every part of Florida have used Ideal Fertil-
izers. They have learned by experience that
they are uniformly effective in producing large,
rich yields ... that they contain the essentials
for the proper tree and fruit nutrition so im-
portant in the fall application ... the application
that restores to the trees the vitality expended
in maturing the present crop and in condition-
ing them to withstand cold.
But while the grower looks ahead to his
-market for this year's crop, he must look even
further. He must see his grove properly fer-
tilized by the fall application ... the very found-
ation for feeding the following crop and for
stimulating the spring bloom. If you are among
the growers of Florida who are looking ahead
we can be of service to you. We maintain a
staff of field representatives to help in analyzing
your Fertilizer problems. They are at your serv-
ice whether your needs are great or small.
Ask them to inspect your grove and make
definite recommendations.


"-
^,'


T.C-


The Extra Quality in
perfectly balanced Fer-
tilizer is your best as-
surance of Extra Qual-
ity in the crop you
produce.


IDEAL ""
WILSON & TOOMER FERTILIZER C MANY
JACKSONVILLE FLORIDA.


SEALD-SWEET CHRONICLE


November 15, 1931


-- h~~C, c~




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