Title: Seald-sweet chronicle
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Permanent Link: http://ufdc.ufl.edu/UF00075292/00008
 Material Information
Title: Seald-sweet chronicle
Alternate Title: Seald sweet chronicle
Physical Description: v. : ill. ; 31 cm.
Language: English
Publisher: Florida Citrus Exchange
Florida Citrus Exchange
Place of Publication: Tampa Fla
Publication Date: October 15, 1930
Frequency: semimonthly
regular
 Subjects
Subject: Citrus fruit industry -- Newspapers -- Florida   ( lcsh )
Newspapers -- Tampa (Fla.)   ( lcsh )
Newspapers -- Hillsborough County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
Spatial Coverage: United States -- Florida -- Hillsborough -- Tampa
Coordinates: 27.970898 x -82.46464 ( Place of Publication )
 Notes
Dates or Sequential Designation: Ceased on Apr. 15, 1932.
General Note: "Florida's only citrus newspaper."
General Note: Description based on: Vol. 4, no. 24 (May 15, 1929).
 Record Information
Bibliographic ID: UF00075292
Volume ID: VID00008
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltuf - AJH6537
oclc - 31158390
alephbibnum - 001763371
lccn - sn 97027656

Full Text
J.C. YOWQE,
1924 E. JACKSON ST.,
P0 PE1NSACOLA, FLA.



Seald&S O chronicle
"FLORIDA 'S N TRUS NEWSPAPER"
TWICB A MONTH

Entered as Becond Claea Mail Matter
Vol. VI SUBBCBIPTION PBICE so CE oNTB v EA TAMPA, FLORIDA, OCT. 15, 1930 t the Pst Qfm e't Tapa, Flord.a NO. 10
EX AUnder the Act of MaMOR 8. 1879.DE



EXCHANGE CLOSES TWO MORE HUGE ORANGE DEALS


Two More Canners Sign Grapefruit Contract


SIX COMPANIES
NOW IN DEAL
WITH EXCHANGE

Operate Nine Plants Well
LocatedW ith Capacity Of
More Than Million Boxes

Two more canncrs have signed
the special Exchange cannery grape-
fruit contract, bringing the total up
to six, while two additional prom-
inent canners are considering the
contract.
New signers are the Orlando Cai-
ning Company of Orlando, and the
Rice Bros., of Eustis, who are build-
ing a fine plant- at Eustis at the
present time.
The Orlando Canning Company
will take care of the cannery grade
fruit of Exchange associations in
Orange and adjacent counties. Rice
Brothers will take care of Lake
county and other associations.
Previous signers of the special
contract are Floridagold Citrus Cor-
poration, Shaver Brothers, Florida
grapefruit Canning Co. Inc., of
Bradenton and Tugewell & Wise-
man of Tarpon Springs.
Floridagold has three plants at
Eagle Lake, Lake Alfred and Dun-
dee and is planning others. Shaver
Brothers have plants at Jackson-
ville an d Tampa. They. also plan
expansion as the need requires.
The Florida Grapefruit Canning
Co., of Bradenton, has made ma-
terial enlargement of its facilities
Present contracts give the Ex-
change contract relations with nine
plants in connection with the grape-
fruit deal. There are stragetically
located with regard to supply and
have a combined capacity admirably
fitting in with the Exchange plans.
The canned grapefruit situation
continues very promising, with as-
surance that this industry will de-
velop shortly to be one of the big-
gest factors in the citrus industry.
It is expected that more than 2,500,-
000 boxes of grapefruit will be re-
quired for this season.


Distribution Of The Citrus Dollar


Without deduction for taxes, the Florida citrus grower last season
netted 40 cents of each dollar received by the state from the fresh fruit
shipiieitAs, according to an analysis made by 0: M.-Felix, secretary of
the Florida Citrus Exchange. In addition the growers shared about
$1,000,000 net from cannery fruit and fruit sold locally.
Above is picturized the distribution of the citrus dollar. The data was
based by Mr. Felix upon the best available information as to prices re-
ceived, cost of production, harvesting, packing, shipping and marketing.
The official report of the state on the value of the crop gave certain of
the basic figures. Packing costs were derived from an average taken of
the itemized costs of a number of representative Exchange houses.


GENERAL MARKET REPORT
By FRED-W. DAVIS, General Sales Manager
Oct. 14, 1930.


California is leaving all markets
in a very satisfactory condition
Erom a price standpoint, and if the
Florida shippers ship only fruit well
matured, of good color and keeping
quality, we should .be able to -keep
the orange market in very satisfac-
tory condition and go into compe-
tition with California later on with
full confidence of the trade in our
favor. If, on the other hand, the


confidence is destroyed on the early
shipment of oranges from Florida,
we will have an extremely difficult
time in getting the market back to
anywhere near a normal basis and
will give California shippers a de-
cided advantage in all the markets.
The orange situation is extremely
critical and should be given pre-
ferred attention by all shippers.
(Continued on Page 3)


National Juice Company
,and Tom Huston Sign
:W ith Exchange

ABSORBS ALL JUICE GRADE

Fresh Florida orange juice-de-
livered daily to the nation's homes;
for sale to housewives in most of
the corner groceries of the country;
in carloads wholAale, in all principal
towns and cities"in the nation-this
is the picture of development for
this season and the future, painted
for the citrus grower by the Florida
Citrus Exchange through three big
juice orange deals successfully con-
cluded in the past month.
Contracts have been closed with
the National Juice Corporation sub-
sidiary of the $175,000,000 Na-
tional Dairy Products, Inc., of New
York, .,and Tom Huston Frozen
Fords,"Inc., of Georgia and Florida.
In additionsthere will be the Ex-
change Juice Corporation, author-
Ized last month.
The National Juice Corporation
aims at home to home delivery of
orange juice throughout the nation,
just as its parent company, largest
interest in the dairy field, distributes
mnlk. Tom Huston, a genius in re-
tail merchandisingij.'las the dis-
tribution of orange juice through
the 90,000 retail outlets he has de-
veloped for the sale of his peanut
and confection products. The Ex-
change Juice Corporation plans sale
of juice to the wholesale trade, com-
pleting a supply cycle of wholesaler,
retailer and consumer.
Both the National Juice Corpora-
tion and Tom Huston contracts
cover a period of years. Each calls
for the supply of millions of boxes
of fruit in that period. The Ex-
change Juice Company plans are
based upon similar volume and are
expected to require millions of
boxes of juice, fruit in the next de-
cade.
Every indication is that the re-
quirements of the three projects will
absorb all of the Exchange supply
of juice grade fruit and probably
will require some higher grade to
(Continued on Page 3)-'






SEALD-SWEET CHRONICLE October 15, 1930


Once Again





PROGRESS!



The Florida Citrus Exchange again takes the lead
in developing a feature for the Florida citrus in-
dustry which will assure more consistent and uni-
form profits to the producer.


An almost limitless market
for the juice of oranges and
grapefruit has been sounded over
a period of months of market
analysis of the Florida Citrus
Exchange. Already inquir-es for
the frozen product are flowing
into the office from drink dis-
tributors throughout the nation.
This product, more stable
than fruit and greatly in de-
mand, can be controlled with
respect to distribution and price.
We believe that that price can
be maintained at such a level as
to return the grower $1 per
box for his fruit, used for juice
conversion. And thirc grade
fruit has always been well sold
at $1 per box.
Just as on the grapefruit sit-
uation, the Exchange has per-
formed-and in your interest as
a grower. It deserves your sup-
port.


In organizing the Exchange Juice Company as a
subsidiary to freeze the juice of the lower grades of
fruit, it accomplishes a long sought objective. The
removal of this fruit from the box-lot market makes
possible exclusive offerings of premium sizes and
grades which will return greater averages to its grow-
ers. In addition, the fruit thus handled will pay a
profit to the producer.

You as a grower can assure yourself of the bene-
fits of this progressive step by identifying yourself
with the organization which is achieving such results.
It is the fruit of the grower-members of the Flor-
ida Citrus Exchange which will be handled in this
satisfactory manner.


Consider all phases of this situation. Can you
afford not to join the Florida Citrus Exchange?





FLORIDA CITRUS EXCHANGE


TAMPA, FLORIDA


I


SEALD-SWEET CHRONICLE


October 15, 1930




October 15, 1930 SEALD-SWEET CHRONICLE 3


National Juice Company

and Tom Huston Sign

With Exchange

ABSORBS ALL JUICE GRADE

(Continued from Page 1)
meet the needs. These deals mean
extra profits to Exchange growers
to the extent of many millions of
dollars directly from the sale of the
juice fruit, while without doubt, the
price of higher grade fruit will be
enhanced by millions of dollars
through elimination of the competi-
tion with the low grade fruit;
through decrease of the supply of
fresh fruit in the markets; through
better grade of fruit in the mar-
ket and the improved control of the
supply which the whole situation
gives the Exchange.
The National Juice Corporation
will have the juice extracted and
frozen in the plant of the Tampa
Union Terminal Company for the
present. It is believed it plans ex-
tensive facilities of its own in Flor-
ida eventually. It plans the most
extensive facilities in the north, in-
cluding terminal defrosting plants
and its own equipment for delivery
of the juice to the homes and other
trade. It is understood, that spe-
cial juice trucks, not milk trucks,
will carry and advertise as well, the
fresh Florida orange juice on its
way through town and city streets
to the home.
The National plans extensive pro-
motion service. In return, the Ex-
change, during the first year only,
will rebate the corporation 10 cents
a box, provided that its advertising
outlay reaches 22 cents a box.
Mr. Huston's promotion plans are
not known, but his spectacular
methods with peanuts by which he
developed such an extensive system
of outlets leaves no doubt but that
he will give equal attention to the
promotion of orange juice and other
fruit products. He plans construc-
tion of one plant at Orlando to be-
gin operations at the earliest pos-
sible time. It is understood other
plants will follow. The first plant
will have a capacity of four carloads
of the frozen product a day. This
will require 750,000 boxes a season
at capacity operation.


Directors Meet Oct. 21
The Board of Directors of the Ex-
change will meet at 1 o'clock Tues-
day, Oct. 21. The Sub-Exchange
managers association will meet on
the same day at 10 o'clock. Sever.il
committee meetings also are sched-
uled.
The Juice Committee will meet at
10 o'clock, Monday, Oct. 20.


GENERAL MARKET REPORT


(Continued from Page 1)
The season as a whole opened up
approximately three weeks earlier
than normal. The opening prices
for the season were around $5.00,
and satisfactory values could have
been maintained had the shipment
of fruit thus far to date been of
good eating quality. Heavy sup-
plies of dry, ricy grapefruit went
into the markets and have caused
a very unfavorable trade reaction.
In addition to the above, weather
conditions have not been favorable
in the state and a considerable quan-
tity of fruit that has gone forward
has shown heavy decay and destroy-
ed the confidence of the jobbers in
the purchase of further supplies.
In view of comparatively heavy
shipments from the state in the past
week, buying has been very light
on grapefruit. The starting of
Texas shipments together with the
unfavorable deliveries of Florida
fruit for the past few weeks has
brought about this condition.
To date there has been shipped
from the state 53 cars of oranges,
1,751 cars of grapefruit, 37 mixed
cars, making a total of 1,841 cars.
of the above amount, the Exchange
has shipped 12 cars of oranges, 494
cars of grapefruit, 3 mixed cars, or
a total of 509 cars. The total Ex-
change percentage over the entire
state movement is 27.6%. A total
movement from the state last sea-
son to date was 1,416 cars and from
the Exchange 359 cars. From the
above figures the state as a whole
has shipped 425 cars over last sea-
son to date, and the Exchange has
shipped 150 cars over last season to
date.
Fruit from the state generally is
of much better eating quality, and
as soon as a sufficient amount of this
fruit gets into the hands of the
consumer we look for a more favor-
able reaction on grapefruit. We
have endeavored to keep the ship-
ments of grapefruit to as low a min-
imum as possible in order to give
the markets an opportunity to clean
up on the early shipments of poor
quality. A little better demand is
indicated in the large terminal mar-
kets and unless shipments for this
week are too heavy we anticipate
a better demand from now on. Pre-
vailing f.o.b. prices at present for
U. S. No. 1 fruit is $2.50 and a few
sales at $2.75 f.o.b. with a 50 cent
discount on U. S. No. 2 fruit.
We have already exported some
fruit to European markets and ex-
pect to continue the export busi-
ness on small sizes. Unless the for-
eign markets are overloaded with
immature dry fruit, we believe the
returns on export shipments will be


active inquiry for oranges of good
quality, color and desirable sizes at
the present time. California Va-
lencias have been selling at very
high prices, and we believe we will
be able to maintain good prices on
Florida oranges providing the first
shipments meet with good reception
on the markets. Poor keeping qual-
ity, poor color and an excess of
small sizes will, of course, react the
same as has been the case in grape-
fruit. Considerable care should be
exercised in shipping only fruit that
is well matured, well colored, and of
good keeping quality. The prevail-
ing f.o.b. prices on U. S. No. 1 stock
is $4.50 with a few cars selling
slightly higher. U. S. No. 2 is sell-
ing at $4.00 f.o.b. for cars running
heavy to desirable sizes. There has
been some inquiry from the South-
ern markets for shipment of or-
anges and grapefruit on and after
the 15th of October. However, the
demand from the South up to the
present time has been rather dis-
appointing. General conditions in
the South fro man economic stand-
point are not good, and the ten-
dency of the trade in the Southern
markets seems to be to buy only
as their immediate requirements
demand. As soon as some of the
early shipments get into the South
we look for a more favorable trade
reaction as this section has been
embargoed against the movement of
natural tree-ripened fruit for some
time.
Unseasonably warm weather pre-
vailing in all markets has had a
very unsatisfactory reaction on the
trade. With colder weather we will
get a much snappier market which
will make it much better for all cit-
rus. The warm weather of the past
several weeks has permitted an un-
interrupted movement of northern
local fruits-in various sections which
come in competition with grape-
fruit. As soon as frosts set it, north-
ern local crops will be off the mar-
ket and more active demand will be
directed to citrus.
California prospects are for a
large crop of both Navel and Va-
lencia oranges. From present indi-
cations, the early Navels will start
moving around the middle or latter
part of November.


Thieves Steal Citrus Trees
Grove thievery already breaks in-
to the limelight, though the season
hardly is underway. The thieves,
however, changed their tactics in
the first case reported, stealing
trees instead of fruit from a special
grove near Miami. The manage-
ment of Floyds fruit farm recently
reported to police that half of the


satisfactory and give outlets for trees on an acre tract g.ven over to
small size grapefruit. I an unusual variety of oranges had
There is a good demand and an been stolen.


THE SECRETARY


The secretary of a large corpora-
tion usually is regarded as a "book-
ish" sort of person buried deep in
stacks of papers and records from
which he emerges once a month to
read communications and reports
to a board of directors. Not so
with the Florida Citrus Exchange
as a day with Secretary 0. M. Felix
will testify.
Mr. Felix, of course has the usual
routine duties of the secretarial
position, keeping minutes of meet-
ings, handling routine correspond-
ence, keeping general records, call-
ing meetings, and so forth. But in
addition he has direct supervision
over the Auditing department,
which monthly checks the records
of all associations and sub-ex-
changes; Mailing department,
through which thousand upon thou-
sands of pieces of mail and bulletins
pass each season; Filing department,
where the detailed record of the
sale of each car for the past four
years is maintained and the Statis-
tical department, which accumu-
lates and segregates all the data
on sales and innumeral other sub-
jects which interest or may some-
time be of interest to the Ex-
change.
Nor is this all, for Mr. Felix re-
ceives and handles many of the
callers who come to see the Gen-
eral Manager and others; handles
much of the routine matters with
sub-exchanges and associations and
in between times serves as a human
encyclopedia on questions pertain-
ing to citrus here and everywhere.
He occasionally finds time for odd
jobs of a relaxing nature such as
figuring out the citrus dollar which
appears in this issue of the Chron-
icle.
Mr. Felix started with the Ex-
change as traveling auditor in 1918.
He then had charge of all sub-ex-
change and association records
without assistance. He installed a
uniform system of bookkeeping and
(Continued on Page 4)




w


SEALD-SWEET CHRONICLE


October 15, 1930


Seald -Sweet

Chronicle


Published twice a month in
the interest of cooperative
marketing and for the infor-
mation of the citrus growers
of Florida.

Publication Office:
606 Citrus Exchange Bldg.
Tampa, Florida
Postoffice Box 1108

Net Grower Circulation
over 11,500

Space Rates: $60.00 per page;
$35.00 half-page; $20.00 one-
quarter page; $2.00 per inch
all space under one-quarter
page. Minimum space: 1 inch.

Vol. VI OCT. 15, 1930 No. 10


Why don't we get more money
for our citrus?
Citrus growers, bankers, business
men and others of the state have
raised this plaint for years. Pos-


in the future which was essential
to these northern interests. It alone
had volume and standing that gave
assurance of the huge supply the
juice program of these interests will
need.
In the final analysis, they paid the
Exchange and its growers a prem-
ium over all other Florida factors.
But such a situation and such
competition is damaging to both
the citrus industry and the state.
The money from the juice fruit is
new money from outside of the
state. The growers spend it in the
state. The more they have of it
the more they can spend; the more
they can spend the better will be
the business of the state. Every
interest is involved in the situation,
not only the grower.
The successive contracts the Ex-
change has closed, particularly its
orange contracts should be conclus-
ive proof to the growers that it is
the Exchange which is looking out
for their and the state's interest.


South Open
The last and one of the most
costly restrictions of the quarantine
-processed fruit in the South-
-was lifted Oct. 15, lowering the


sibly the answer can be found in bars on one of the most favored
the recent experience of the Florida marketing areas for Florida citrus.


Citrus Exchange in negotiating con-
tracts with the National Juice Cor-
poration.
"Certain private operators did
everything in their power to prevent
completion of the contracts," C. C.
Commander, general manager, re-
ported to the Exchange juice com-
mittee. Almost insurmountable
obstacles were interposed-not by
outsiders but by factors within the
state who owe their livelihood to
the state and its foremost industry,
citrus.
"The contracts were obtained not
with the help of but in spite of
other factors in the industry," de-
clared Mr. Commander.
Nor was this situation injected by
one or a few, but by nearly two
score. These factors, several of
them standing high in the industry,
were willing to barter the growers'
welfare and the stabilization of the
industry for a few dollars personal
profit. They offered fruit at prices
that meant a loss to the growers; at
prices that meant a decrease of
millions in grove values.
Luckily, the northern interests
were looking far into the future.
They had to have assurance that
their needs could be supplied for
years to come with probable in-
creasing requirements with each
passing year.
The factor of responsibility put
the deal over in the favor of the
Exchange, a grower owned and
grower controlled organization. It
alone had the aspect of permanency


Removal of this restriction with-
out exaggeration means millions of
dollars more for the industry. Its
greater benefit is the actual sales
of fruit possible now in that area,
which in the past has taken thou-
sands of cars of citrus a season.
Of almost equal importance is the
influence of this free movement of
fruit into the South upon other
market areas. Florida has a certain
volume to move each year, regard-
less of the limitation of the market.
If an area is closed or restricted to
the industry, it means the crop must
be moved into other sections. This
means the other section must absorb
more than its natural allotment of
the crop and ordinarily this only can
be done by sacrifice of price.
The South wants Florida citrus in
preference to any other. It pays a
very fair and usually profitable
price for the grade it desires. It is
one of the most valued customers
of the citrus industry and undoubt-
edly its people rejoice with us that
they again can get Florida citrus as
it comes from the tree.

Community Building
Thousands of dollars and scores
of people literally have been hauled
away from some towns within the
citrus belt. This is actually what
happens when citrus fruit is hauled
from one section to be packed in
another.
Just as anaemia lowers the vital-
ity of the human body, so does th's
sapping of revenue and citizenry


sap the vitality of a community.
Every box hauled out to another
place for handling means the loss
of valuable dimes and quarters. Yet,
few communities in the citrus grow-
ing sections can boast that all of
the home grown citrus is packed at
"home."
Even a small packing house
means the employment of two or
three score persons. Some of these
individuals represent whole families.
No community in Florida can afford
to lose a single family-yet few
communities give even a passing
thought to the number of families,
the number of wage earners that
are practically excluded because
home people have not given thought
to the amount of fruit permitted to
be hauled away and thousands of
dollars with them.
It should be of keen interest to
everyone of a community, but par-
ticularly to the business man, in-
cluding the banker. More people in
this case would mean more pay
envelopes, more food bills, more to
the clothier and other suppliers of
necessities.
Most communities of the citrus
belt are energetically seeking indus-
tries and yet many sit idly by and
let prospective revenue and citizens
be taken elsewhere.



The Rancher Comments
"Somehow, I think some of us
should thank C. C. Commander for
the many good turns he has done
for the citrus growers. He has
worked long and faithful; first
found a market for undesirable sizes
of grapefruit; now he has solved
the undesirable orange problem;
these two items alone are going to
make quite a difference in our re-
turns, as they have been dumped
before.
"Now if he can stop the green
fruit from' being shipped, most of
us will rise up and call him blessed.
Then, if he can solve the fertilizer
problem, so we can get that cheaper
and cut overhead expenses some, so
the grower can get a little more of
what the fruit brings, it won't be
long till eighty or ninety per cent
of the growers will join the Ex-
change.
"Then, we would be in a fair
position to sell f.o.b. at a fair price
Lo the grower and to the purchaser
as well. When we gain this mos.
desirable end then the growers w.l.
come with a rush. Then we won't
need any other agency to sell our
fru:t but the Exchange, and much
money will be saved to the growers
by this. As it is, there is too much
overhead. But I have faith in Com-
mander, the right man in the right
place; same as W. H. Smith is at the
Elfers house.
"There is much in a good man-


H. A. Marks, agricultural
statistician, U. S. Department
of Agriculture, estimates the
commercial citrus crop at 22,-
500,000 boxes of which 13,-
500,000 boxes are oranges and
9,000,000 boxes are grape-
fruit.
This estimate, according to
information of the Florida
Citrus Exchange, is slightly
high, particularly if Mr. Marks
does not include in this total
cannery grade. Mr. Marks
cites the estimate is fruit to
move by rail and boat and in-
cludes express.
Quality, he stated is above
the average and will be super-
ior to last year's in appear-
ance and eating quality. Sizes
of oranges in some sections
are good and in some small
and for the state as a whole
will be below last season.


ager; and then we have the Seald-
Sweet Chronicle, the best paper for
the citrus grower in Florida today,
and improving all the time. It's
not like a California orange, all on
the outside and dry as punk inside.
"Oh! the Exchange is gaining
ground, and it does seem to me
the drouth of adversity for the
growers is breaking, that the cit-
rus sky seems more propitious for
refreshing showers of prosperity
for the growers, and they will bring
new members, for the showers of
prosperity will refresh the growers,
same as showers of rain do our
trees.

"For when the tree cry out for
moisture,
And the leaves curl up with pain,
Then the sweetest music ever
Is the patter of the rain.
"At least so thinks The Rancher
of Rancho-Glen-Haven, at New Port
Richey, Florida."


The Secretary
(Continued from Page 3)
use of standard forms in these Ex-
change affiliations. He opened the
books of the Growers Loan and
Guaranty Company and kept its rec-
ords for one year in addition to
his general auditing work.
In May, 1921, he was promoted
to assistant to the Business Man-
ager and placed in the Tampa office
with direct supervision over the
Auditing department and handled
office routine work. Another promo-
tion came in June, 1925, when he
was elected Secretary.
His office is located on the sixth
floor of the Citrus Exchange build-
ing, adjacent to the General Man-
ager's office. He can always be
found on one of the three floors of
the building which the Exchange
occupies but in which office is prob-
lematical as his duties carry him
into practically every office at some
time during the day.


I







October 15, 1930 SEALD-SWEET CHRONICLE


L. B. Skinner, new director-at-large, stand-
ing by one of the original seedling trees
which were ihe foundation lor Ihe large
citrus holdings he has bui t up.

Fla. Citrus Magic

Makes 600 Acres

GrowOut OFThree
Does a citrus grove pay?
Anyone in doubt might ask L. B.
Skinner of Dunedin and Tampa,
newly elected director-at-large of
the Florida Citrus Exchange, a
grower with almost 50 years of ex-
perience in citrus culture.
Mr. Skinner has seen three acres
of seedling citrus produce, in his
two score and ten years of experi-
ence, no less than 600 acres of fine
citrus groves and in addition there
is a fine hotel in Tampa, the Hills-
boro, built out of the citrus profits
which had their origin in the orig-
inal three acres. There are numer-
ous other properties and assets
which might indirectly be counted as
outgrowths of the little grove on
which the Skinner fortunes were
founded. Not to mention also a
progressive family and a beautiful
home estate on Clearwater Bay.
It was in the 80's that Mr. Skin-
ner, eye sight impaired by close
poring over students' law books,
came down to Florida from Wiscon-
sin, to build his future. Luckily,
he says, he was diverted to Dunedin
when he reached the state. He pur-
chased 63 acres, including the pres-
ent home site upon which was a
bearing grove of three acres.
The uncultivated land he plant-
ed to grove and as the return prof-
its came in, increased his holdings.
Today, he owns around Dunedin
and Palm Harbor about 600 acres,
all in bearing.
Mr. Skinner has been keenly in-
terested in the development of the
citrus industry and also the whole
horticultural field. He has been
(Continued on Page 7)


STATISTICS AND ESTIMATES
Carloads 360 Boxes Total Boxes
Carlot Reported to car After
Shipments shipped Totals Conversion
Oranges 16,475 5,931,000 7,489,633
Grapefruit 13,950 5,022,000 6,341,913
Tangerines 843 303,480 383,054
Mixed Citrus 8,217 2,958,120 Converted


Division Food Machinery Corporation


ON CITRUS CROP FOR SEASON 1929-30
Gross F. O B.Return Production and Net Return t to
Florida Points Marketing Costs Florida Growers
Box For Crop Box For Crop Box For Crop
$3.30 $24,715,789 $2.10 $15,728,229 $1.20 $ 8,987,560
3.05 19,342,835 1.85 11,732,539 1.20 7,610,296
3.50 1,340,689 2.60 995,941 .90 344,748


Ave.t Avg.t Avg.$
Totals 39,485 14,214,600 14,214,600 $3.194, $45,399,313 $2.00 $28,456,709 $1.194 $16,942,604
Notes- Carlot shipments include the equivalent of 254 cars by boat to New York and New Orleans, and
421 so-called "Pick-up-cars" or L.C.L. express shipments. t Net return before deductions for interest,
depreciation and taxes, on strictly grove property. $ Weighted average. g Based upon carlot ship-
ments only.
Estimates on cost of Producing and Marketing 39,485 cars of Oranges, Grapefruit and Tangerines..
Cost of production on tree such as fertilizer, spray materials, cultivating, spraying, pruning, etc., but-
not including interest, depreciation, or taxes, on strictly grove acreage.
Oranges, $0.80. Grapefruit, $0.60. Tangerines $0.90. Weighted Average $0.71.
Cost of picking, hauling, packing, selling and other average ordinary marketing charges.
Oranges, $1.30. Grapefruit, $1.25. Tangerines, $1.70. Weighted Average $1.29.
Total ordinary and average cost of production and marketing of citrus.
Oranges, $2.10. Grapefruit, $1.85. Tangerines, $2.60. Weighted Average, $2.00.
Estimates on Cannery Citrus Fruit used in Florida during Season of 1929-30.
Grapefruit: Carlot equivalent 5,175. Total field boxes 1,670,000. Gross return at grove per box 90.
For total used $1,513,000: Ordinary cost of producing and marketing ner box 750. For total used
$1,252,000. Net return at grove per box 150. Net return for total used $261.000.
Oranges: Carlot equivalent 125. Total field boxes 40,000. Gross return at grove per box $1.00. For
total used $40,000. Ordinary cost of producing and marketing per box 95t. For total used $38,000.
Net return at grove per box 50. Net return for total used $2,000. (A rough estimate.)
Estimated Total of Oranges, Grapefruit and Tangerines consumed within Florida Season 1929-30.
Approximately 1,200,000 boxes. Possibly 900,000 boxes moved into local and nearby consumption,
not already accounted for in carlot or L.C.L. express shipments. At an average of $2.50 per box
less $1.50 per box as cost of production and marketing, would have netted growers $900,000.
Estimated Rail and Express Transportation Charges within Florida approximated $3,555,000.
Total Estimated Gross Revenue to Florida from all Oranges( Grapefruit, and Tangerines-$52,757,313.
FLORIDA STATE MARKETING BUREAU.


STEAM HEATED COLORING ROOM

Automatically Controlled


Above is shown a modern, automatically controlled.
steam heated coloring room with a portion of the side
wall cut away to show our method of forced circula-
tion and the steam heating coils and steam jet line
built right into the wall. Control instruments and
blowers are mounted, in this case, on the end of the
room which leaves the floor space above clear of all
equipment for storage or other purposes.
This type of coloring room has the advantage of very
high efficiency, low first cost and low operating cost.
Our circulating system provides a large volume of air,
uniform circulation and constant temperature control.
Rooms are brought up to temperature quickly and
maintained at any pre-determined point with only
slight variation. A spread of not more than two de-
grees is the usual condition,


These rooms can be equipped and installed as indi-
cated for less tlan competitive equipment. Tempera-
ture control is more uniform, with a recording ther-
mometer to indicate fluctuations over a 72-hour period;
volume of air in circulation is larger and more evenly
distributed; a better trickle system, more accurate
humidity control-these better features shorten color-
ing time and increase capacities.
May be installed in existing rooms at small cost.
Rooms may be later converted into sterilizing rooms
at no extra cost. Can be used for "kerosene gas" if
desired.
Estimates furnished without obligation.


DUNEDIN, FLORIDA


FLORIDA CITRUS MACHINERY COMPANY


October 15, 1930


SEALD-SWEET CHRONICLE












GROVE, CROP AND PACKING-HOUSE NOTES


Clermont Buys Trucks
Clermont association will operate
its own fleet of trucks hauling the
fru:t of its members to the packing
house and expects to materially save
on hauling costs. The association
also has lowered its packing charge
to 70 cents a box, enabled to do so
by economical operations developed
The auditor's report of the asso-
ciation shows a very good operating
standard. Actual operating cost
was 68.92 cents a box, probably the
lowest of the Sub-exchange. With
depreciation reserved the total op-
erating cost was only 72.77 cents a
box. Considering the small volume
handled, 53,253 boxes of which 48,-
573 boxes were packed, this is a
very low charge.
The audit lists plant and equip-
ment assets of $52,000; inventory
of $2,389 and investments of $1,-
884 with a fair cash reserve for
working capital. Against this is
only a minor amount in current
liabilities, a $30,000 loan obtained
from the Farm Board, growers' re-
tain and depreciation allowances,
showing the association in very good
financial condition.

Talks To DeLand Club
The Rotary Club of DeLand re-
ceived with interest a talk by J.
Reed Curry, head of the Exchange
organization department, on uni-
fied marketing under grower con-
trol. Mr. Curry pointed out the
close relationship existing between
merchants, manufacturers and pro-
fessional men and the growers.
Mr. Curry told of the progress
being made by the Exchange in its
plans for the canning grade grape-
fruit and juice grade oranges and
predicted that the terms "surplus"
and "over-production" need not be
applied to the citrus industry for
many years.


BEHIND RAW

THIS LABEL
is the accumulated exper-
ience of a quarter of a cent-
ury in the production of
dependable insecticides
...and experience counts!
CALIFORNIA SPRAY-CHEMICAL CO.
61 West Jefferson Street Orlando, Florida


OCTOBER SUGGESTIONS FOR GROVE CARE
Prepared for the Seald-Sweet Chronicle by
Horticultural Department, Lyons Fertilizer Company
CULTIVATION
Resume cultivation in bearing groves as soon as rain stops.
PEST CONTROL
If weather should become dry, watch out for rust mite
and spray with Lime Sulphur or dust with Sulphur. Watch
for scale and whitefly, and spray with oil emulsion, if
control is necessary.
FERTILIZER
Make arrangements for fall application of fertilizer, using
from three to four percent ammonia,, eight to ten percent
available phosphoric acid and from six to ten percent
potash. Extra care should be exercised in selecting formulas
best suited to the trees under existing weather conditions,
so as to avoid injuring the quality of the fruit.
COVER CROP
Cover crop should be mowed at this time, but do not re-
move from the land as, it is worth many dollars in soil
improvement.
PRUNING
Remove all dead wood from trees and keep down water
sprouts.


New Association At Ft. Meade
Citrus growers of Ft. Meade have
organized an association affiliated
with the Exchange to be known as
the Ft. Meade Fruit Growers asso-
ciation. Arrangements have been
made to purchase and operate the
packing house owned by C. G. Bouis
and operated as the Ft. Meade Pack-
ing Company.
D. H. Varn was elected president
and M. J. Maddox, vice-president.
Mr. Bouis was elected representa-
tive of the association in Polk sub-
exchange. These officers and Clyde
Prine comprise the board
P. M. Childers was elected man-
ager and Mrs. M. E. Morgan, sec-
retary. Brands will be Florabest
and Florafine.
Approximately 100,000 boxes
are available to the association

Lake Region Has Dinner Meeting
Lake Region association had a
fine dinner meeting at its packing
housee at Tavares, Sept. 20, which
was attended by more than 200.
Following dinner talks were made
'y Fred W. Davis, general sales
manager; George A. Scott, orange
ales manager; E. E. Patterson,
grapefruit sales manager, and J.
Reed Curry, chief of organization
activities. Reports were made by
C. B. Treadway, president of the
association, and J. B .Prevatt, man-
ager.
Splendid progress has been made
by the association, which in a few
ears has grown from a volume of
0,000 boxes to more than 200,000
oxes expected to be handled this
eason.


Dicide On Pools At Wauchula
Growers of Wauchula house, affi-
liated with the Exchange through
Chase Sub-Exchange, have adopted
pooling and have decided upon the
pooling arrangements. A talk was
made to them recently by J. Reed
Curry, who explained the reasons
for pooling and described the dif-
ferent systems in use in various Ex-
change houses.
Wauchula will have one pool a
season each for Marsh Seedless,
Parson Browns and Valencias, pool-
ing also according to grade and size.
There will be two pools a season for
common grapefruit, Pineapples,
seedling oranges, tangerines, Kings
and Temples, the first ending Dec.
31 and the second at the end of
the season.
It was agreed that members could
draw against their pool accounts up
to 75 per cent of the net sales dur-
ing any pool period, pending final
settlement.


Plant Enlarges
Employment will be given to 200
persons this season at the Tarpon
Springs canning plant, operated by
Tugwell & Wiseman. New machin-
ery will be installed to increase the
output to more than 100,000 cases.


FINE NURSERY SEED
Our pure strain rough lemon and
sour orange seed have proven their
superior merits. Freedom from
hybrids means greater uniformity.
We grow seedlings under contract
for Summer delivery.
DESOTO NURSERIES
Seed and Root Specialists DeSoto City, Fla.


Big Volume For Orange "Sub"
Orange Sub-Exchange will handle
almost 2,000,000 boxes of citrus
this season, it was announced by L.
A. Hakes, manager, at a picnic
dinner given by Orlando associa-
tion at its packing house, Sept. 30.
More than 150 were present.
Among the guests were Fred
Davis, general sales manager, John
Moscrip, advertising manager and
J. Reed Curry, head of organization
work, all of whom addressed the
meeting. Mr. Davis outlined the
reorganization of the sales depart-
ment and explained the sales plans
recently prepared. Mr. Moscrip ex-
plained how the Exchange adver-
tising retain was expended and out-
lined advertising plans. Mr. Curry
spoke of the importance of the Ex-
change to the state and the growers
and the advantages it offered in
marketing.
Dr. Roland T. White, president of
the association, gave a report of
the activities of the association. S.
S. Morrison, manager, reported that
the association would handle more
than 150,000 boxes this season.

Praises Ft. Pierce Terminal Plans
J. Reed Curry, head of the or-
ganization department of the Flor-
ida Citrus Exchange, complimented
the members of the Ft. Pierce grow-
ers association on their enterprise
shown in the $650,000 plant pro-
ject. Speaking before the executive
board of the Ft. Pierce chamber of
commerce, Mr. Curry said: "Your
setup here seems to be just right.
You have the most wonderful op-
portunity here of any place in Flor-
ida that I know of and this does not
only apply to the citrus growers but
to the community as a whole and
every line of business."


FINE NURSERY STOCK
Early and late grapefruit and or-
anges. Very thrifty in two sizes
%" to I", 1" to l'A". Be safe.
Contract now for Winter planting.
DAVID C. BARROW, Agent
DE SOTO CITY, FLORIDA



ESTABLISHED 1847

H. HARRIS & CO.

Fruit Auctioneers
Fruit Auction Terminal
Rutherford Avenue
Charleston District
BOSTON, MASS.
Cutler B. Downer Fred'k L. Springford
Harold F. Miles


SEALD-SWEET CHRONICLE


October 15, 1930







October 15, 1930 SEALD-SWEET CHRONICLE


Ask New Study Of

Maturity To Get

Better Standards

Auburndale Directors Feel
Present Law And Tests
Not Extensive Enough
New study of the "maturity"
question to improve the "green
fruit" legislation and prevent a re-
currance of the shipment of un-
palatible citrus, is urged upon the
Florida Citrus Exchange by the di-
rectors of Auburndale association.
The association requests that the
matter be taken up immediately
while the damage to the industry of
the early shipments of this season
is clear in the minds of the people.
The directors requested that the
Exchange in collaboration with the
Experiment Station and the U. S.
Department of Agriculture "deter-
mine upon a reasonable minimum
standard of maturity and edibility"
with a view "to establishing a legal
standard of maturity insuring to the
consumer a reasonable degree of
palatability along with the simple
assurance, as at present, that the
fruit will not actually make him
sick."
The Auburndale directors assert
the present season to date has been
a repetition of the past seasons and
that the citrus growers "are paying
most dearly at this time for the
early season cupidity of a portion
of the shippers, inasmuch as they,
the growers, must now sell a large
quantity of good fruit at the pres-
ent, at unjustifiably low prices to
re-establish confidence in Florida
fruit."
"It is evident," the directors de-
clared, "that such early season mal-
practice can be eliminated for the
seasons to come only by means of
adequate legislation."


A fertilizer experiment to
size tangerines, if possible,
produced unusual crop results
this season in the Lake Childs
grove of the Lake Placid Land
Company.
One ton each of nitrate of
soda and sulphate of ammonia
were used, applying three
pounds of the nitrate per tree
to some trees and two pounds
of the sulphate to others. No
results in increasing the size
of the tangerines was noted,
but these trees of the experi-
ment put on a heavy crop this
season as good as the large
production obtained the sea-
son before. The trees not in-
cluded in the experiment,
however, had only half or less
the crop they bore the season
before.
In a comparison of results
from the two different
sources, no difference could be
noted between the two.


New ViewOF Industry

Given Service Chief

By Visit To Florida
F. M. Reutter, dealer service
chief of the Mid-Western division,
has been in Florida for the past
few weeks gaining an insight into
the conditions in the state and the
handling of the fruit in preparation
for the markets. He returned to
Chicago highly stimulated by the
spirit of the growers and the Ex-
change organization to build up a
commanding organization.
The visit was a new experience
to Mr. Reutter. It was the first
time he had been in the state or
had seen citrus in the grove. He
has been with the Exchange for
nearly six years and prior to that
with the California Fruit Growers
Exchange, but his entire experience
with citrus has been in the northern
markets.
Mr. Reutter visited every citrus
section, meeting all the sub-ex-
change managers, many of the asso-
ciation managers and many grow-
ers. With the season opened, he
was able to see houses in operation
and see the movement of the fruit
from the grove to the cars.
Mr. Reutter commented on his de-
parture that he returns with a bet-
ter understanding of the citrus in-
dustry. He sees now, he said, some
of the problems and can better ap-
preciate the efforts that have been
made to bring improvements. He
particularly complimented the asso-
ciation managers for the work they
are doing.


Souvenior cans of Florida grape-
fruit juice, prepared and donated
by the Florida Grapefruit Packing
company, were taken by the Flor-
ida Auxiliary of the American
Legion to the national Legion con-
vention held at Boston early this
month.


Fla. Citrus Magic

Makes 600 Acres.

Grow Out OF Three
(Continued from Page 5)
prominent in experimentation,
which he still continues, and has
been very active in the various state
movements to improve cultural and
marketing practices. He served as
president of the Florida Horticul-
tural Society for many years.
Mr. Skinner's election to the Ex-
change board throws back the cur-
tain of history 20 years. He was
one of the original committee of
growers, who, under the leadership
of Dr. Inman, called the "Father
of the Exchange," at their own ex-
pense went to California to study
the cooperative marketing plan.
In Mr. Skinner, Exchange grow-
ers have a grower and business man
of 50 years experience in citrus
culture and marketing and an ac-
quaintance in both persons and
sections which is statewide.


BROGDEX
Equipped
Association Houses
Acon Park Citrus Growers Assn.
Clearwater Growers' Assn.
DeLand Packing Assn.
Eagle Lake Fruit Growers Assn.
Elfers Citrus Growers Assn.
Highland Park Packing House, Inc.
International Fruit Corp.
Lynchburg
Fullers Crossing
Fort Pierce
Lucerne Park
Arcadia
Lake Alfred Citrus Growers Assn
Lake Garfield Citrus Growers Assn.
Lakeland Citrus Growers Assn.
'Lake Hamilton Citrus Growers Assn.
Lake Placid Citrus Growers Assn.
Leesburg Citrus Growers Assn.
Manatee Citrus Growers Assn.
Mims Citrus Growers Assn.
Nocatee Citrus Growers Assn.
Ocala Fruit Packing Co., Inc.
Orlando Citrus Growers Assn.
L. B. Skinner
Umatilla Citrus Growers Assn
Waverly Citrus Growers Assn.
Winter Garden Citrus Growers Assn.
Ask the man who uses Brogdex and
you will get the low down on what
it will do for you.
Florida BrogdexDistributors,Inc.
Dunedin, Florida


"BROGDEX"


The Mark of Better Looking

Better Keeping Fruit

Your fruit this season is going into markets where
Brogdex is pretty well thought of. Not only the car
lot buyer but also many of the small dealers and huck-
sters know that Brogdexed fruit keeps better.

The combined tonnage of Brogdex houses in Cali-
fornia, Texas and Florida will be about 20 million
boxes. So there will be plenty of Brogdexed fruit in
every important market. Buyers will have ample oppor-
tunity to make comparison and take their choice.

That Brogdex improves the appearance of the fruit, that it greatly
lengthens the keeping time, that it influences a better price, are
facts pretty well established both here and at the market.

Brogdex offers you a very important marketing service. It brings
the fruit in sound; it makes it keep better; it prevents rapid shrink-
age, ageing and wilt; it improves the appearance; it permits ship-
ment in dry cars without ice; it keeps longer in cold storage; it
influences a better price and creates a trade preference.

More Money for the Same Fruit is Just a Question
of Making it Look Better and Keep Better

FLORIDA BROGDEX DISTRIBUTORS, Inc.
DUNEDIN, FLORIDA
Listen in on our Brogdex Program every Monday night at 7:30
Over station WFLA, Clearwater


October 15, 1930


SEALD-SWEET CHRONICLE







SEALD-SWEET CHRONICLE October 15, 1930


Seaboard Slashes

Rates On Canned

Citrus To Tampa
Drastic cuts in rates on canned
citrus moving from plants to Tampa
port for water shipment have been
made by the Seaboard Air Line Rail-
way. The canning industry appears
in line for a further boon through
recommendations of southern rail-
roads for a reduction on canned
citrus approximating 15 per cent,
which is expected to be heard by
the Interstate Commerce Commis-
sion in Washington at this time.
The Seaboard reductions are sen-
sational ranging from 33 per cent
from some canning points to over
60 per cent from others. A large
proportion of the canned product
has been shipped by water and with
such inducement as the lower rates
offer it is highly possible that Tam-
pa port will gain the dominating
position in the handling of the can-
ned fruit movement.
Exampling the reduction, the
Seaboard rate from Clearwater,
Largo and Tarpon Springs to Tam-
pa port now is 7 cents per 100
pounds, compared with 23 cents
formerly. The Auburndale rate is
16 cents, compared with the old
rate of 25 cents; Bradenton gets
the same rate as Auburndale. Lake


Paul A. Hoidale New
Federal Fly Board Head
Paul A. Hoidale, in charge of the
Medfly work in the south outside of
Florida, now has the direction of
the quarantine work in Florida, suc-
ceeding W. C. O'Kane, resigned.-
Dr. O'Kane resumes his work as
entomologist of New Hampshire,
from which he was temporarily re-
leased last January to become chair-
man of the federal fruit fly board.
Mr. Hoidale conducted the cam-
paign against the Mexican fruit fly
in Texas.


Wales rate is reduced from 28
cents to 18 cents; Winter Haven
from 28 cents to 16 cents; Sara-
sota from 28 cents to 17 cents.
Bartow's rate is cut from 25 cents
to 14% cents and Avon Park from
32 to 21 cents.
The Atlantic Coast Line is under-
stood to have put in the rates
recommended by the Southern
Freight association, approximating
15 per cent. Comparison of the
Coast Line rate with the Seaboard
shows that drasticness of the Sea-
board cut. The Coast Line rate
from Winter Haven is 24 cents; the
Seaboard 16% cents. The Coast
Line rate from Avon Park is 28
cents; the Seaboard rate, 21%
cents.


Free Movement Into

South Indicates Fly

Fight Virtually Over
Effective Oct. 15, the requirement
of processing for citrus destined for
the South and Far West was re-
moved, permitting the flow of fruit
into one of the biggest market sec-
tions of the country. The action
adds millions of dollars to the value
of this season's citrus crop, per-
mitting wider distribution and more
orderly marketing.
Removal of the restriction de-
notes the conviction of the federal
authorities that the fly is non-ex-
istant or practically so in Florida.
Hundreds of inspectors, scouring
the groves with closest scruteny
have failed to find a trace of the fly.
Louisiana, under the spur of its
small but growing satsuma industry
has imposed a restriction of its own
against Florida citrus except that
in movement through the state. Ala-
bama, for the Mobile area, has sim-
ilar restrictions. A large volume of
fruit is scheduled to come to New
Orleans and Mobile ports, mainly
for transhipment, due to greater
attention and interest being given
in Florida to water shipment possi-
bilities of savings in transportation
charges.


Crop In Orange County
Valued At $7,000,000
The Orange County Chamber of
Commerce figures that the citrus
crop this season will be worth $7,-
000,000 to the county.
"This means millions of dollars
for the grove owner and additional
millions for the labor employed in
cultivating, fertilizing, spraying,
dusting, picking, hauling and mar-
keting this fine crop," states the
Chamber. "It means cash for the
grower and employment for labor.
No additional labor is needed nor
inyited as the men already here and
accustomed to handling this type of
work are sufficient for the needs.
"These figures give one a little
conception of the importance of the
citrus industry to this county. It
is the backbone of our progress and
development. A good orange grove,
properly cared for, is a profitable
investment. Year in and year out
it brings a splendid return on the
investment."

Inspections will continue in Flor-
ida. Little fear, however, is felt
within the state. It is the general
belief that the fly has been eradi-
cated. With colder and unfavorable
weather for the fly almost at hand,
there would apper little possibility
of its recurrence.


Route Your Perishable Traffic

to

Boston

Philadelphia

Baltimore

Washington

Dayton

Detroit

Cleveland

Youngstown
via

BALTIMORE & OHIO RAILROAD
NORTH OF POTOMAC YARDS OR CINCINNATI


PHILADELPHIA AUCTION COMPANY
Philadelphia, Pennsylvania


BALTIMORE FRUIT EXCHANGE(Auction)
Baltimore, Maryland

OPERATE AT BALTIMORE & OHIO TERMINALS


EVER BEFORE

has a fertilizer's

SUPERIORITY

been so

quickly recognized


tIX times as much Nitrophoska, Cal-
cium Nitrate and Calurea were used in Florida last year as the year
before. In two years these fertilizers have become the most talked-
about fertilizers in Florida. Faster and faster-from farm to farm-
travels the good news of Synthetic Nitrogen fertilizers. They are the
most astounding values in fertilizers ever offered to Florida growers
They eliminate useless weight. They reduce handling, storage and
freight. They supply the highest quality of soluble, available plant-
food at the lowest cost. And above all else, they grow better crops.
SYNTHETIC NITROGEN PRODUCTS CORP., NEW YORK, N.Y
ATLANTA, GEORGIA PLANT CITY, FLORIDA
Distribuor: JACKSON GRAIN COMPANY, Tampa, Fla.


NITROPHOSIA

Calcium Nitrate


CALUREA
Mail Coupon

for Free Book


Our new booklet 'Better
Crops at Lower Cost"
tells you how to grow bet-
tercrops at lower cost with
less labor. Write for it to-
day -just use the coupon.


JACKSON GRAIN COMPANY (Distributors)
Tampa, Florida, Dept. D
Please send me a Copy of your free booklet "Better Crops
at Lower Cost.' This does not obligate me in any way.
Igrow..-.........acres of citrus-...........acres of truck crops
Name


P.O County....... State........
6


SEALD-SWEET CHRONICLE


October 15, 1930





October ----------- 15, 193 SEALD-SWEETrr~HM~ CHRO[C


DRINKING


The Florida Orange

LORIDA oranges are not only gaining constant favor be-
cause of their delicious flavor as edibles, but the appetizing
zest of their wonderful juice is gaining for them thousands
of new friends each season.
Not so long ago people considered the orange only as a fruit to eat,
but today in hotels, clubs, drinking fountains and homes the coun-
try over, the juice of these wonderful oranges makes individual
users consumers of a half a dozen or more oranges a day instead
of a single orange as heretofore.
You may find a Florida orange with a skin that is not always the
brightest, but you are always certain that in Florida oranges you
will secure easily a fourth more juice-than in nay other orange of-
fered you-juice that is zestful and delicious always.
People all over the nation who are not now doing so will soon be
drinking the Florida orange so rich in health-giving qualities and
within the reach of every purse.
Incidentally the surplus fruit used in supplying juice will result in
more satisfactory prices to the growers for their fresh fruit.
Which is just another reason why we believe that the business of
Citrus growing is the First Industry in Florida.



BELT



Lyons Fertilizer Company
OFFICES: PLANT:
807 Citrus Exc. Bldg. AMA, FLORIDA 4th Ave. & 35th St.
"Quality Fertilizer for Quality Fruit"
This is one of a series of articles on the Citrus Industry in Florida.
Starting Nov. 5th, tune in on the Orange Belt Program
each Wednesday at 8 p.m. on WFLA, Clearwater, Fla.


October 15, 1930


SEALD-SWEET CHRONICLE





10 SEALD-SWEET CHRONICLE October 15, 1930


Learning By Seeing In A Grove Tour In Highlands


Practices in grove culture which
in some instances have cut costs
more than 50 per cent were demon-
strated to a party of Ridge citrus
growers in a grove tour conducted
by County Agent Louis Alsmeyer of
Highlands county, September 27.
The demonstration mainly was
directed toward the results obtained
through use of inorganics, high an-
alysis fertilizers, cover cropping and
decreased cultivation practice.
Nearly every grove visited was one
which has been neglected to the ex-
treme in the past and was an illum-
inating demonstration of what at-
tention alone will do.
In some Highlands county groves,
the cost of complete care for the
year has been reduced to as low as
$48 an acre, Mr. Alsmeyer said. In
one grove that was visited the cost
of ;care the past year has been
much less than the minimum quoted
by Mr. Alsmeyer, but this was due
to the inability of the owner to
give it the full attention recom-
mended. The grove, however, was
visited to show how much can be
done with a limited program.
The tour was attended also by
Prof. E. F. DeBusk, of the Ex-
tension Service; Prof. H. G. Clay-
ton of the University; J. J. Heard,
county agent of Hardee, and C. H.
Chambers, extension service, U. S.
Department of Agriculture. Own-
ers and managers of the groves
visited explained to the group what
had been done with each grove.
The tour started with the Hartt
grove at Lakemont consisting of
175 acres of various varieties plant-
ed in 1920. This grove had been
neglected during the boom but has
received special care since 1924 and
from one of the poorest has become
one of the best in Highlands county.
The grove has had a cover crop,
mainly crotalaria, since 1924 and
in the past few years this has en-
abled the owners, S. Y. and Earl
Hartt to cut down their fertilizer
about 45 per cent with apparently
good growth and fruit as a result.
Only high analysis fertilizer has
been used during the past two
years. The May application of this
year was sulphate of ammonia and
muriate of potash, saving some over


the high analysis inorganic and very
much over the organic.
The second grove of the tour,
owned by 0. B. Altwater, had been
so neglected, no bloom had appeared
by March of this year, when Mr.
Altwater gained repossession of
the grove. Sulphate of ammonia at
the rate of three to four pounds a
tree was applied and brought out a
fine growth which two weeks later
gave a full bloom and set a heavy
crop. Grapefruit trees will average
around five boxes a tree. A similar
application was applied in May
with an application of 11/4 tons
each. of sulphate of ammonia and
muriate of potash in August. A
good cover crop also was obtained.
Very little cultivation was done.
The grove today will compare fav-
orably with most in the county.


The 10 acre grove of oranges and
grapefruit owned by A. L. Butler,
next visited is a striking example of
reaction to attention, even though
light. Two years ago the grove was
almost beyond hope. An application
of just one ton of sulphate of am-
monia was applied early in the fall
of 1928 just before the heavy wind
storm and rains. Contrary to the
opinion of many that the excessive
rains leached out the fertilizer, all
trees put on good growth except
28 which had been given no fer-


tilizer. Three tons of the usual com-
mercial fertilizer was put on in
November, 1928, while in the sum-
mer of 1929 two tons of 8-16-10
was applied. In February of this
year 1 % tons of sulphate of am-
monia was put on. Only an occas-
ional disking was given. The cost
this year, including dusting totaled
only $78 for the whole grove. The
crop now on the 1,009 trees of the
grove is estimated at 3,000 boxes,
one of the largest it has ever borne.
The fourth grove of the tour was
the 300 acre grove of the Lake
Placid Land Company, under the
management of Albert DeVane.
The grove was taken over by the
company April of last year and
had more than one-third of the
wood entirely dead. It had had
no fertilizer for two years. From
2% to 6 pounds of nitrate of potash
analyzing 18-0-12 was disked in.
This is a new practice. Good growth
came and as soon as it started to
slow up in mid-summer, one to three
pounds of sulphate of ammonia per
tree was given. In December, three
to four pounds per tree of 9-15-15
was applied. The January applica-
tion on grapefruit was seven to 10
pounds per tree of 8-16-10 and for
oranges four to eight pounds per
tree of 6-12-12. For the May appli-
cation twice as much per tree was
applied and half the fertilizer was
organic. Potash in the last three
applications was muriate of potash.
The grove appears in excellent
condition at this time and has set a
good crop, estimated at 29,000
boxes or more. Last year it pro-
duced only 550 boxes. A good
crop of crotalaria was obtained and
is mowed three times a year, each
mowing being about one and one-
half inches higher. This gives sev-
eral times the number of seed
spikes, and eliminates trouble with
pumpkin bugs.
The 600 acre grove of the same
company at Lake Childs also was
visited. This grove is cultivated
only enough to knock down the cov-
er crop and decrease the fire haz-
ard. It was fertilized with an
8-16-10 or a 6-12-12 in the spring
of 1929 and also 1930. Half organic
was used for the summer applica-
lion both years. This fall it is

4,
1


An experiment in thinning
tangerines to note the effect,
if any, on sizes is being con-
ducted in the Hartt grove at
Lakemont by County Agent
Louis, Alsmeyer and Prof. E.
F. DeBusk. A heavy crop has
set and from five trees one-
third of the fruit was re-
moved, while on five others
two-thirds was taken off. No
effort was made to select par-
ticular fruit for removal but
the percentage was removed
evenly over the tree, thinning
on each branch.
Studying the trees at the
present time, the thinned
trees appear to have an extra
proportion of large sizes.
However, close inspection of
the unthinned trees shows
many large sized fruit in the
heavy bearing. It is a ques-
tion, yet, whether thinning
aids for size. It may be that
the unthinned trees will bear
just as many large sizes. Pick-
ing will tell the story.
An experiment to increase
size by extra fertilizing, con-
tinued for two years, is con-
sidered a failure.



Scientist Discovers

Orange Juice Halts

Tooth, Gum Maladies
The juice of half a lemon and a
half pint of orange juice once or
twice a day forms the experimental
part of a diet being used by Dr.
Milton Theodore Hanke, pathologist
of the Otho S. A. Sprague Memorial
Institute, of Chicago, who is leading
the Dental Research Club of that
city in a fight against the decay of
teeth from soft, spongy or inflamed
gums; from trench mouth and from
pyorrhea, according to the article
"A News Reel of Death Fighting"
from the pen of Paul de Kruif, ap-
pearing in the current issue of the
Ladies Home Journal says the Flor-
ida State Chamber of Commerce.
Extensive experiments carried on
by Dr. Hanke and his assistants, the
article states, with 85 persons
showed a marked improvement with
many cures where the diet pre-
scribed was carried out.


planned to use a 12-12-12 or a
12-16-16.
Following dinner, the party gath-
ered at the Lake Placid City Hall
for a discussion. Several growers
who could not join the party in the
morning attended the afternoon
meeting. Mr. Chambers spoke very
highly of the practice of demonstra-
tion tours to show growers what
others were accomplishing.
Another demonstration tour is
planned for growers who were not
able to attend this one, while a
demonstration trip to the Lake Al-
fred Experiment Station will be ar-
ranged also.







I-i


NACO P


FERTILIZED GROVES'


HAD.. NOW HAVE..WILL HAVE


LAST YEAR...a good crop. This year...a
better one now maturing or being marketed...
and a a splendid new tree growth that promises
another good crop next year.
Results like these prove the commonsense prin-
ciples of the NACO Plan for Citrus Fertilizing
and the practical economy of using these better
fertilizers... it's having a good crop every year
that assures citrus profits to the grove owner,
that keeps fertilizer costs on NACO fertilized
groves so surprisingly low.
Because of the large crop now maturing for a
market that will pay good prices for quality
fruit, experienced growers will make generous
applications of NACO Fertilizers this Fall to
take care of the needs of the trees during the
winter months...harden new growth...store
energy for the Spring flush and bloom.
NITRATE AGENCIES
1401-1407 o 7%F JACKSONV'LLE
LYNCH BUILDING GFL FLORIDA


GOOD CROPS
Every grove owner should keep a bag
or two of Genuine Peruvian Guano on
hand to tone up trees that need special
attention and foryoung trees and nursery
stock ... small but regular feedings of A
guano will build large capacity trees. I.
Guano from the new cargoes just un- GUANOo
loaded in Florida is especially rich in
plant food and all NACO Brand Fer-
tilizers will contain liberal amounts of this finest and most available
organic material.
Supplies of NitraPo, ample for present needs, are now available,
but unsettled conditions in South
America may curtail future deliveries.
You are urged to make commitments at NITRA
an early date, for the remarkable re- o., J
suits obtained from its use on all kinds
of crops grown in Florida is rapidly
building up a demand that may exceed
this year's supply.
PERUVIANITE can now be had in 3 -
different forms... 9-9-9, 6-12-6 and 6-12-12... the last two
are particularly adapted for Fall Application to Citrus. The
original 9-9-9 analysis produced ex-
ceptional results during the past year
... with 3 different forms, PERUVIAN- PERUVIAN ITEI
ITE can be used the year 'round for .
citrus as well as for all truck crops.


I ~,,~,I -


SEALD-SWEET CHRONICLE


October 15, 1930





SEALD-SWEET CHRONICLE October 15, 1930


FULL-FEED


YOUR GROVE


with. ..


IDEAL


Fertilizers
CITRUS TREES, like men and
horses, must have food if
they are to work. It's the
well-fed tiees that pay your
profits, trees with enough plant
food at hand for full development
of trunk and limb and leaf and
fruit and with a little left over to
convert into extra size and rich-
ness in the yield.
Half-fed trees pay less than
half the profits of full-fed trees.
The food they get is necessary to
keep them barely alive. Half-fed
trees have no extra margin of
energy that shows in heavy fruit-
ing.
I D E A L FERTILIZERS are
full-feeding fertilizers. Your trees
thrive on them. Every necessary
plant food is present in them,


HALF
PAY
HALF


FED
LES
THE


GROVES
S THAN
PROFITS


properly combined and scientifi-
cally balanced.
The time for your fall applica-
tion is at hand. This application
is your final chance to add qual-


ity to the late-maturing crop and
to put your trees in tip-top shape
for winter's sleep and spring's re-
awakening.
This fall use IDEAL FERTI-
LIZERS to full-feed your groves.
Give your trees the nourishment
they need for living with that
extra margin of energy to make
them work a little harder for you.
Order IDEAL BRANDS from
your dealer. If in doubt about the
exact mixture your soil needs,
write and we will send one of our
experienced field men to study
your grove without cost to you.


Write for this free
booklet by Bayard F.
Floyd, noted authority
on citrus culture. It
contains valuable infor-
mation concerning fall
citrus fertilizing.


Fertilirzes
EXCLUSIVELY BY
-HiiZer Company


SEALD-SWEET CHRONICLE


October 15, 1930




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