Title: Seald-sweet chronicle
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00075292/00006
 Material Information
Title: Seald-sweet chronicle
Alternate Title: Seald sweet chronicle
Physical Description: v. : ill. ; 31 cm.
Language: English
Publisher: Florida Citrus Exchange
Florida Citrus Exchange
Place of Publication: Tampa Fla
Publication Date: September 15, 1930
Frequency: semimonthly
Subject: Citrus fruit industry -- Newspapers -- Florida   ( lcsh )
Newspapers -- Tampa (Fla.)   ( lcsh )
Newspapers -- Hillsborough County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
Spatial Coverage: United States -- Florida -- Hillsborough -- Tampa
Coordinates: 27.970898 x -82.46464 ( Place of Publication )
Dates or Sequential Designation: Ceased on Apr. 15, 1932.
General Note: "Florida's only citrus newspaper."
General Note: Description based on: Vol. 4, no. 24 (May 15, 1929).
 Record Information
Bibliographic ID: UF00075292
Volume ID: VID00006
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltuf - AJH6537
oclc - 31158390
alephbibnum - 001763371
lccn - sn 97027656

Full Text


1924 E. JACKSON ST,.


Entered as Second class Mall Matter
Vol. VI SUBSCBIPTION PBICE 50 CENTS PEr YTEA TAMPA, FLORIDA, SEPT. 15, 1930 at t.h Post Offce at Tampa., lorida NO. 8
Under the Act of March S. 1879.

Fly Board Chairman

Predicts Amendments

In Federal Campaign

Dr. O'Kane Says Changes Will
Be Made In Ratio To
Growers' Help

'i.. ,With Florida growers giving
Ssp7endid cooperation in folllvwing
all regulations applying to cleanup
and grove sanitation, Dr. W. C.
O'Kane, chairman of the federal fly
board, predicted additional revisions
in government shopping an dquar-
antine restrictions during con-
ferences in Tampa with C. C. Com-
mander, general manager of the
Florida Citrus Exchange, and J. A.
Griffin, former president of the
growers clearing house.
"Additional revisions will be
made in ratio to the help received
from the growers," Dr. O'Kane said.
"But I believe changes will be made
within the near future. We are
rapidly approaching the end of the
job in Florida and the rapidity with
which the task has been finished is
due, to a great extent, to the splen-
did spirit evidenced by the grow-
ers of the tate."
In discussing the progress made
in the state cleanup campaign, Dr.
O'Kane mentioned the removal of
all interstate lines with the excep-
(Continued on Page 6)

New Rules Prescribe
Juice Content Percent
For Early Grapefruit
The new regulations, as
formulated by the special
committee after a conference
in Winter Haven last week
and will become effective as
soon as the state inspectors
are provided with equipment
necessary in making the addi-
tional tests.
The revised standards,
based on graduated sizes of
fruit, provide for certain juice
content for each size.
Grapefruit packed 126 to
the box must have 90 cubic
centimeters of juice; 96s,
105; 80s, 125; 70s, 135; 64s,
155; 54s, 175 and 46s, 185.
Commissioner Mayo also an-
nounced that the new stand-
ards would be adopted tenta-
tively, subject to change if
found not to be fair tests.

Traffic Manager

E. D. Dow

Grower members of the Florida
Citrus Exchange have been saved
approximately $3,250,000, compris-
ing reductions in freight charges in
the distribution of their fruit to the
northern markets and claims re-
covered from the railroads, through
the efficient operation of one of the
most important divisions of their
cooperative organization the
traffic department.
The average grower, in common
with a majority of other business
men, are prone to regard traffic de-
partments as more or less myster-
ious bureaus wherein executives
and rate clerks pore over tariff
schedules, check voluminous re-
ports from the state and federal
rate-making boards and, in general,
deal in cold facts and figures far
removed from the more familiar
processes of marketing millions of
boxes of oranges and grapefruit.
But the results obtained by E. D.
Dow, traffic manager of the Citrus
Exchange and his capable staff of
assistants, will demand the atten-
tion of the grower when reduced to
dollars and cents. Three and a quar-
ter millions saved for the growers
is just one of the many advantages
of Citrus Exchange membership, al-
though these benefits have been be-
stowed upon the citrus industry as
a whole without ballyhoo on the
part of the Exchange.
The traffic department takes
(Continued on Page 6)

Mayo Pledged Support

OF Citrus Executives

In Green Fruit Drive

New Regulations To Prescribe
Palatable Qualities
Of Grapefruit
New regulations are being formu-
lated by a .special committee, or-
gahized by Nathan Makyo, commis-
sioner of agriculture, to restrict
early grapefruit shipments not only
to fruit that meets the technical re-
quirements of the state law but
also is "fit for human consumption"
as a result of a mass meeting of
growers and shippers held last week
at Winter Haven.
The conference was attended by
approximately 300 leaders of the
citrus industry, terminating in the
adoption of resolutions authorizing
Commissioner Mayo to appoint a
committee composed of six mem-
bers from the Committee of Fifty
of the growers clearing house, six
from the operating committee and
six business men. Pending the an-
nouncement of the new regulations,
growers were warned by the com-
missioner that "early fruit would
be picked at the growers' peril."
The special committee is com-
posed of the following: Operating
committee representatives D. H.
Lamons, Ft. Myers; R. B. Woolfolk,
(Continued on Page 6)

Rhodes' Survey Shows
'29-30 Citrus Brought
$52,757,313 To Florida
The Florida citrus crop of
1929-30 has been valued at
$52,757,313 in the annual re-
port of the state marketing
bureau, made public last week
by L. M. Rhodes, state mar-
keting commissioner. All agri-
cultural products for last sea-
son were worth $88,757,313,
according to the department's
Citrus shipping activity, the
report shows, fas again cen-
tered in Polk county. Polk
carlot shipments topped the
state table with 13,038, fol-
lowed by Orange county with
4,121 cars; Pinellas with 3,349
cars, Lake with 2,733 cars and
Manatee with 1,640 cars.
The strictly commercial cit-
rus crop, according to the re-
port, totaled 39,485 cars or
14,214,000 boxes.

Exchange Directors

Ask Secretary Hyde

To Lift Citrus Ban

Removal OF Sterilization
Regulations Requested
In Resolutions
Resolutions requesting the United
States Department of Agriculture
to' res! ind e'fir`'Tg rf.'g .... Ti rs -,i
quiring the sterilization of citrus
fruit shipments from Florida to mar-
kets in the southern and western
states were adopted by the directors
of the Florida Citrus Exchange at
the regular fall quarterly meeting.
The text of the resolutions was
as follows:
"Whereas, the state of Florida is
confronted with the problem of
orderly marketing, during the sea-
son of 1930-31 of a crop upwards
of 20,000,000 boxes of citrus fruit
"Whereas, to accomplish this suc-
cessfully it is necessary to secure
the widest possible distribution and
demand for this fruit and
"Whereas, this is impossible
under the requirements of the
United States Department of Agri-
culture to sterilize all fruit going
into the eighteen southern and
western states and
"Whereas the failure to find any
evidence of fruit fly infestation in
Florida under the present intensive
inspection warrants the rescinding
of sterilization requirements, there-
"Be it resolved that the board of
directors of the Florida Citrus Ex-
change respectfully requests the
Honorable Secretary of Agriculture
to rescind the requirements of ster-
ilization, now imposed on Florida
fruits and vegetables moving into
the southern and western states and
to make early announcement of
such decision and use his good
offices in securing the necessary
publicity, reporting the freedom of
Florida fruit from infestation
through the same channels as were
used when the infestation was an-
The resolutions featured a
lengthy session during which the di-
rectors discussed the Exchange
marketing problems, heard reports
from department heads and decided
to hold monthly meetings during the
season so as to keep in closer touch
with the organization's affairs.
(Continued on Page 8)

of a series of advertisements
presenting facts about the
need for cooperation. The
entire series is on display at
your local association or sub-
exchange office.



A Study of Citrus Plantings Confirms this

Estimate of Rapidly Increasing Production

Acreage in American Citrus Plantings *




S9Non0NoBearn0 Non1Bearin NonBearing
AAcres A


Bearng 4.5000
36.899 Acres 41.3"
None see.
Acres 190 1900 1930 19 1930 19Acres0 1930

1900 1930 1900 1930 1900 1930 1900 1930

September 15, 1980 SEALD-SWEET CHRONICLE

Clermont Association Plans
Big Packing Cost Reduction

Charge Cut To 70 Cents

Clermont association is aiming at
economies to cut packing costs
seven to 10 cents a box below costs
of last season. With much larger
volume this season to work with,
G. H. Williams, manager, believes
that this reduction can be accom-
Though volume was rather small
last season, costs were held suffi-
ciently low to permit a moderate
refund to the growers. In view
of this and the larger volume
assured for this season, the associa-
tion has reduced its packing charge
to 70 cents. This is the second suc-
cessive reduction of five cents a
box the association has made under
the management of Mr. Williams.
The association has signed about
100,000 boxes and is expected to
receive a material additional ton-
nage. This is a record for the house.
Operations of the past two seasons
have placed the association in very
high standing in the section and it
expects a material increase each
The section is one ofthe newly
developed citrus areas. Approxi-
mately 90 per cent of the groves
are 10 years and under. There are
several thousand acres which haves
not come into bearing. Mr. Wil-
liams believes the section will pro-
duce more than 500,000 boxes a
year in about five years.
Several improvements have been
added to the plant, including three
additional coloring rooms of a spe-
cial design based upon the recent
experiments in coloring practice
and equipment. The additions and
two coloring rooms built last sea-
son were designed by William Snod-
grass, director of the association,
a retired construction engineer.
Through Mr. Snodgrass, the asso-
ciation has been able to save ma-
terially on the cost of improve-

My engineering training has been
applied to Sales management---
Advertising---Sales Promotion.
Am an industrial engineer with a clean
record of twenty years experience in or-
ganization industrial work and sales man-
agement; now employed and desire to
establish a new connection with a first-
class concern.
Always a personal producer, my duties
in recent years have included the man-
agement of sales promotion and extensive
dealings with salesmen, distributors and
merchandising concerns.
My personal character and record of
achievement are an open book-inviting
the closest scrutiny. I offer a congenial
temperament, a wide and valued acquaint-
ance in the North and Florida, good health
and settled habits.
Past earnings have been in terms of
five figures. Am 43 years of age, married
man of family, and at present residing in
Philadelphia district.
Address 29 East Mowry Street,
Chester, Penn.

40,000 Window Displays This Season

Planned By Dealer Service Organization

With the Florida Citrus Exchange
controlling the distribution of the
largest crop volume in its history,
the close tieup between the sales,
dealer service and advertising de-
partments this season constitutes
one of the most important phases
of the general campaign to dispose
of the grower-members' fruit at the
most advanta-
geous prices.
The an-
nouncement of
a $400,000 ap-
propriation for
advertising and
dealer service
probably sur-
prised growers
whose knowl-
S edge of the op-
W. D. Curd eration of these
departments has
been somewhat limited. But a
description of the activities of the
dealer service crews, operating
from the big distribution centers
throughout the Exchange sales ter-
ritories, shows the value of the work
in stimulating consumer confidence
in Exchange brands and making the
retailer realize the keen interest of
the Exchange in the proper display
of the fruit.
Setting aside a large portion of
the Exchange budget for advertis-
ing and dealer service was not a
haphazard action by the board of
directors. Records of recent sea-
sons proved the wisdom of making
the appropriation and the depart-
ments are prepared to undertake a
joint campaign that will eclipse all
First of all, the two activities will
be more closely coordinated than
ever before. Exchange advertising
will pave the way for the arrival of
the dealer service crews. The skilled
sales stimulators will operate in
markets, whose consumer demand
has already been kindled by Ex-
change advertising in newspapers
and magazines.
An interesting description of the
methods employed by the Exchange
dealer service department has been
obtained from W. D. Curd, veteran
of this phase of Exchange operation.
After getting lists of wholesalers
within the territory from brokers
or the district manager, the dealer
service crews, Mr. Curd says, check
the wholesalers for the names of all
retailers and other distributors of
Exchange fruit to the consumer, in-
cluding hospitals, fruit stands,
restuarants, hotels, cafeterias and
other establishments. Armed with
this information, the dealer service
representative pays personal calls,
offering expert assistance in helping
the merchant increase his sales of
Exchange brands.

"The majority of retailers," Mr.
Curd explained, "are glad to co-
operate because they naturally want
to learn the latest methods of dis-
play, window trimming and care of
citrus fruits. In many instances,
the dealer service representative
takes over the citrus fruit depart-
ment of the store. Sometimes we
find the fruit kept too close to
stoves or radiators, causing sweat-
ing and decay. This will ultimately
mean a disgruntled dealer and an
Exchange knocker. So we immed-
iately advise the dealer to keep the
fruit in a cool place as well as to
unwrap it immediately after receiv-
ing it from the wholesaler, wiping
off each piece. The dealer service
representative not only teaches the
retailer how to care for the fruit
but actually demonstrates his in-
structions and then turns his atten-
tion to the question of display."
Basing their operations on the
old adage that "the customer buys
with the eye rather than taste," the
dealer service crews install attrac-
tive windows for the retail distrib-
utor of Seald-Sweet and Mor-Juce
brands with paraphernalia supplied
by the advertising department.
Photographs of outstanding win-
dows put in by the dealer service de-
partment hsow the artistry of the
Exchange crews. Through the skill-
ful use of crepe papers, posters,
lithographs and the fruit, hundreds
of shop windows are transformed
into citrus exhibits that catch the
attention of the pedestrian and stim-
ulate the desire to buy Exchange
brands. The dominant sales argu-
ment--"a quarter more juice"-is
stressed in these displays as well as
the therapeutic value of citrus vita-
More than 20,000 windows were
trimmed by the dealer service de-
partment last season.
"We expect to double this total
during the coming season," Mr.
Curd concluded.
The thoughtful grower cannot
study the operations of the dealer
service division without realizing
that Exchange effort in getting the
high dollar for this fruit does not
stop with packing and shipment to
the distributing centers. It liter-
ally follows the fruit from the grove
to the consumer.

Representative for Counties South
of Polk in Sale of Insecticedes
and Machines.
Previous sales experience and knowledge
of citrus, vegetable industry necessary.
State experience, references, salary ex-
pected, etc., to Box 1587, Orlando, Florida.

State Board of Health

Announces Regulations

For Canning Factories
Commercial canneries, juice ex-
tracting and preserving plants
operating in Florida will require a
permit from the state board of
health, it has been announced in a
board bulletin containing general
regulations for such establishments.
Permits will be granted after in-
spections have been made of the
plant, its surroundings, method of
waste disposal and compliance with
the following sanitary features:
Buildings must be suitable ventil-
ated and lighted by natural or arti-
ficial means.
All floors shall be constructed so
as to permit proper washing or
cleaning and sufficient drains,
gutters, sewers to insure proper
removal of waste liquids and water,
provided that after July 1, 1930 all
floors shall be of properly construc-
ted water tight concrete or vitrified
All walls shall be constructed so
that they can be easily cleaned and
kept in a sanitary manner. Ceiling
shall be of such material as to pre-
vent dust, dirt or material stored
above from sifting through to the
floor below.
All openings into the peeling and
packing or cooking room shall be
(Continued on Page 9)



Fruit Auctioneers
Fruit Auction Terminal
Rutherford Avenue
Charleston District
Catler & Downr Fred'k L. Springford
Harold F. Miles


September 15, 1930

SEALD-SWEET CHRONICLE September 15, 1930

Seald Sweet


Published twice a month in
the interest of cooperative
marketing and for the infor-
mation of the citrus growers
of Florida.

Publication Office:
606 Citrus Exchange Bldg.
Tampa, Florida
Postoffice Box 1108

Net Grower Circulation
over 11,000

Space Rates: $60.00 per page;
$35.00 half-page; $20.00 one-
quarter page; $2.00 per inch
all space under one-quarter
page. Minimum space: 1 inch.

Vol. VI SEPT. 15,1930 No. 8

Cooperative spirit has enabled
the State Bank of Bartow to pay its
first dividend to depositors-a divi-
dend amounting to 25 percent, sore-
ly needed by many.
It is significant that the coopera-
tive spirit came from a cooperative,
the Polk Citrus Sub-Exchange. Polk
Sub-Exchange has accepted paper
held by the bank in lieu of cash, in
order that a real cash payment
could be made to the depositors.
The Sub-Exchange gave careful
consideration in order to protect its
members, and accepted paper which
it believed would pay out to a con-
siderable extent. It is possible that
the Sub-Exchange may realize from
the paper with only a minor loss,
though this is problematical. It
stood to lose in the unfortunate
closing of the bank anyway, and it
may be that this prospective loss
will not be as heavy under this plan.
Hundreds of Bartow citizens are
relieved of pressing difficulty
through the action of the Sub-Ex-
change. Money is available for
homes and business where it was
seriously needed. Polk Sub-Ex-
change will not be .a hard task-
master over the makers of the paper
it holds which will give business
men of Bartow a chance to get
upon their feet. Under the law, the
liquidator could not renew paper,
even though it might mean the sal-
vation of the maker and assure the
payment of a greater part of the

Experience with a few Persian
limes has led R. L. Wall of Stuart
to plan the planting of several
thousand of these trees this fall.
The Persian, he said, is much larger
than the Key lime and has an ex-
cellent flavour. It bears three crops
a year. Local trade has taken all
the production of 28 trees which he
has in bearing.

Throughout the year scientists
have delved into the mysteries of
nature, continuing their wonderful
work of discovery and benefit to
humanity. In all of their endeavors
thye have found nothing that is so
generally useful in building up
the convalescent, in maintaining
strength where a sick person has
been necessarily refused ordinary
food, as citrus fruit. The orange
is allowed, and orange juice recom-
mended where all other things are
denied-and the physicians declare
that the "meat" from under the
golden skin is nutritious, helpful
along with its delicacy and delicious
flavor. Citrus fruit-the grapefruit
especially is coming to be the
standard breakfast offering of the
world. As the overture to the pro-
gram a section of grapefruit, or
a dish of grapefruit hearts, or even
grapefruit juice, sets the appetite
and digestion for a full enjoyment
of whatever else is on the table.
The United States and consider-
able number of foreign countries
are showing interest in the an-
nouncement of a big citrus crop in
Florida. There have been times
when Florida citrus fruit was hard
to get; scarce or restricted for
one reason or another. This season
we will have plenty of fruit; finer
than ever before, and the people
everywhere will be able to get it,
quickly and in perfect condition.
Florida growers know how to se-
cure perfection in the groves; the
packers and shippers, canners and
bottlers know what to do when the
orders come in; and they expect
steady increasing demands and re-

"Seald-Sweet" Valencias made a
striking impression upon Theo.
Koehler, chief accountant of the
University of the State of New
York. Mr. Koehler was presented
with a box of the fruit packed by
Manatee. It was given him by V.
J. Feath of New York and Braden-
ton who received the following com-
"Getting a drag on one of these
'one pounders' was like milking a
million dollar cow. I never saw or-
anges before with such juice and
flavor. They were wonderful. It
shows what Florida really does por-

Since the reduction of the duty
on citrus imported into Sweden the
demand for the fruit in that coun-
try has grown remarkably, accord-
ing to reports from Stockholm.
Millions of oranges are consumed
there each year, now. Much of the
supply comes from Italy and Spain.
Transportation from those countries
has been improved materially.

The Farm Board's W ork

Before the Federal Farm Board
can do anything for the farmer he
must be willing to help himself, as-
serted James C. Stone, vice chair-
man of the board, addressing the
American Institute of Cooperation
at its recent annual meeting.
"Although cooperative marketing
on a sound basis," said Mr. Stone,
"is an essential part of the farm
board's program, we do not believe
that it alone will solve the farm
problem. There are several things
which the individual former will
have to do himself before his busi-
ness will be successful."
First, the farmer must farm be-
cause he loves it, not because he has
to, explained Mr. Stone. He must
adopt a sound financial policy, in-
vesting surplus funds into securities
which can be quickly converted into
cash when needed. He must plan
his work, keeping in close touch
with experimental work and exten-
sion workers. He must know his
soil and produce only quality prod-
ucts on productive land. Finally,
Mr. Stone said, he must join with
his neighbors in organizing coopera-
tive marketing associations through
which to sell his products.
The farm board and the agricul-
tural marketing act was described
as "a progressive step in our na-
tional life and one which would
have been taken years ago had the
farmers of the country organized
their own associations and kept
abreast of the times in organization
With industry.
"There are 6% million farmers
in the United States," said Mr.
Stone, "producing between 13 and
14 billion dollars worth of products
annually. These products have been
moving from the farm to the table
under a system which has taken at
least 100 years to develop and it is
the duty of the farm board under
this law to assist farmers in develop-
ing a better system of distributing
and selling their products so that
they may receive a larger percent-
age of the consumer's dollar.
"The declaration of policy in the
Act directs the board to raise the
economic level of agriculture to
that of industry by eliminating
speculation in agricultural prod-
ucts; by eliminating wasteful and
inefficient methods of distribution;
by preventing and controlling sur-
pluses of agricultural products; and
by encouraging the development
and organization of cooperative
marketing organizations, farmer-
owned and controlled, which comply
with the terms of the Capper-Vol-
stead Act. In fact, it practically
limits our operations to and through
cooperative marketing associations.
This you can readily see is a wise
provision because no board could
deal directly with the farmers in-

"Our first concern was to develop
a common-sense, practical program
based on sound business principles
and complying with the terms of the
Act, which would be helpful to asso-
ciations now operating and to new
ones to be organized. Cooperative
marketing is not perfect, that there
are good cooperatives and bad ones,
some well managed and others bad-
ly managed. We realize that when
a farmer joins a cooperative mar-
keting association his problems are
not all solved. Cooperatives are only
business organizations which re-
quire sound financial structures,
honest and efficient management,
backing and support by the farmer
members who own them, and un-
less they have these things they will
fail just like any other business

under similar circumstances.
"Cooperative marketing associa-
tions are to agriculture what cor-
porations are to business, and co-
operative marketing associations
are as essential to the successful
merchandising of agricultural prod-
ucts as corporations are to the suc-
cessful manufacturing and selling
of the finished product to the con-
suming public by industry. Corpor-
ations are organized and owned by
stockholders and are formed for the
purpose of concentrating the trad-
ing power and money of the entire
group into the hands of a few, and
the only way the producers of raw
material (farm products) can meet
this condition on equal terms is by
organizing into cooperative market-
ing associations, thereby concen-
trating their selling power. This
not only enables the producer to
sell his product at its market value
under existing conditions, but
through his own organization he can
keep in closer touch with market
conditions in relation to demand
and can regulate the flow of the
product to the demand so that it will
be taken at a fair price and also
regulate his production to meet the
demand. There is nothing new about
this. It has been done successfully
by different cooperative groups in
this country for the past 25 or 30
years and for a longer time in other
"The Board felt that its initial
task should be to help existing co-
operatives handling particular com-
modities to federate or amalgamate
into central associations, the pur-
pose being to gain control of a suf-
ficient volume for orderly market-
"Under the loan provisions of the
Agricultural Marketing Act the
Farm Board has advanced to co-
operative associations, the Grain
Stabilization Corporation and the
Cotton Stabilization Corporation
approximately $175,000,000 of
which $35,000,000 has been repaid.
leaving outstanding about $140,-
000,000 of the $250,000,000 revolv-
ing fund appropriated by Congress.

September 15, 1930


September 15. 1930 SEALD-SWEET CHRONICLE

Judge Walker Urges
Co-op Fruit Control

Ideal conditions cannot prevail in
Florida's citrus industry until some
outstanding cooperative organiza-
tion controls the distribution of
from 85 to 95 percent of the crop,
Judge Allen E. Walker, of Winter
Haven, dominant figure in the for-
mation of the growers clearing
house association, declared in a
recent address to members of the
Tampa Lions Club.
Reviewing the many advantages
reaped by the grower through mem-
bership in a cooperative, Judge
Walker said the efficiency of these
organizations was fully demon-
strated last season in added profits
to grower members in spite of the
fruit fly quarantine, the eradica-
tion campaign and other handicaps.
Every Florida citizen, Judge
Walker said, can do his bit towards
helping the citrus industry along
the road to unity, which will be
vital as the crop yield grows larger
with each succeeding year.
The Florida citrus crop, Judge
Walker predicted, will reach 50,-
000,000 boxes within the next ten
years. He mentioned these figures
in connection with his recommenda-
tion for a motor truck highway
linking Tampa with the heart of
the fruit belt.
"Such a highway was canceived
a few years ago," Judge Walker
concluded. "Now it offers wonder-
ful possibilities."

Frostproof Improvements
Frostproof association has started
on the erection of an addition and
other improvements to care for the
increased volume which is estimated
at more than 225,000 boxes. The
addition will house new type color-
ing rooms, each with 1,000 box
Included in the new machinery
will be a Morgan box machine. Old
machinery and equipment has been
completely overhauled. The build-
ings will be repainted inside and
out and the grounds beautified.
Checks for $27,994 recently were
mailed members as a refund of
packing savings, making a total of
refunds and redemptions of $46,620
since the' close of last season.

Executives of the Brooksville cit-
rus growers association have made
preparations for a bumper crop with
extensive remodeling operations on
the packing house east of Brooks-
ville. The renovations include an
entirely new coloring outfit. Work
was scheduled to be completed by
Sept. 15, according to Manager J.
W. Smith.

Colleges Should Help
Co-ops, Says Dean
Responsibility for educating
farmers to the place where they
will join cooperative marketing
associations was placed squarely
upon the colleges, schools and state
and federal governments by Dr.
Carl C .Taylor, dean of the grad-
uate school of North Carolina State
College of Agriculture, speaking at
the American Institute of Coopera-
tion, Columbus, Ohio.
"It ought not be the responsibil-
ity of a commodity organization to
educate non-members to a stage
where they will join," said Dr. Tay-
lor. "The cooperative is spending
part of its margins of success to da
an extension job when it conducts
membership campaigns. Thus, in
addition to being a sound business
organization, it must burden itself
with the costs of educating the pub-
lic. This task of economic education
belongs to the colleges, schools,
state and federal government. The
expense should be paid and the
education conducted by them."
Nevertheless, Dr. Taylor pointed
out, these agencies have not ful-
filled their obligations in this respect
and cooperatives have therefore
been obliged to conduct educational:

New Port Richey Grower
Favors Exchange Control
Because of its interest to every
grower in Florida, the Chronicle
publishes herewith an open letter
from B. M. Hampton, of New Port
An Open Letter to the Citrus
By the Rancher of Rancho-Gllen-
New Port Richey, Fla.
I am wondering how many of the
citrus growers are satisfied with the
share they are getting from a crop
of citrus fruit, sold in Florida in
dound figures for abuot $53,000,000.
Yet, you, who have born this heat
and burden, and taken all chances
'of producing this crop get about
a little more than $18,000,00 of this.
If the rest of you are willing to
be the "hewers of wood and drawers
of water" all your days, I am not.
And so I send this open letter to
the Seald-Sweet Chronicle hoping
to hear your version of the dif-
ference between what the fruit sold
for, and what the growers actually
received is too great.
There must be some way found
to give those who have borne all
the cost of producing this crop a
better share of the profits.
As things are at present, many of
the growers have to borrow money
(Continued on Page 8)




Some years ago a lot of worry was occasioned
by the planting of new groves, for fear the
market would never absorb all the fruit that
was to be raised. Even now we hear con-
siderable speculation as to the effect when all
groves now planted in Florida come into

It is our firm conviction that the Citrus In-
dustry is on the verge of the most prosperous
period in its history.

Not only is our citrus fruit advertising Flor-
ida to the whole world by its superior juice
content and unmatched flavor, but the
rapid development of the by-products in-
dustry will, we believe, care for any increase
in production and always leave an adequate
market for our fresh fruit.

The Nation more and more is becoming
Citrus minded, and the business of produc-
ing fruit of the best possible quality is more
necessary today than ever before in the his-
Itory of the Industry. That's why we be-
lieve that the business of citrus growing is
the FIRST Industry in Florida.


Tampa BLT Florida


805 Citrus Exch. Bldg.

35th St. and 4th Ave.



September 15, 1930

SEALD-SWEET CHRONICLE September 15, 1930

Fly Board Chairman

Predicts Amendments

In Federal Campaign
(Continued from Page 1)
tion of the northern boundary, run-
ning westward from South Jack-
sonville, as convincing evidence.
"Approximately 700 out of the
1,000 employes of our forces in
Florida," Dr. O'Kane stated," are
engaged in field inspections. An
average of 1,000 specimens are be-
ing identified at the experimental
laboratories at Orlando. Careful
check is being maintained over our
field inspection crews, which have
been assigned to closely scrutinize
every domestic host fruit, plant and
vegetable. We are not working in
the wild back country, but the in-
spection is extremely thorough in all
cultivated sections."
Reviewing the fly board's work
since the beginning of the campaign,
Dr. O'Kane said the heavy losses
suffered by the growers last year
had proved blessings in disguise be-
cause the intensive eradication work
had made the job much easier this

Traffic Manager
(Continued from Page 1)
charge of the marketing of Ex-
change fruit at the packing house
loading platform. It is up to Mr.
Dow and his department to bridge
the gap between the packing house
and the market centers. This
means complete coordination be-
tween the three divisions of the Ex-
change setup production, traffic
and sales-and the success or fail-
ure of the Exchange in getting the
high dollar for the growers' fruit
depends upon the efficient operation
of this vital trinity.
With the carriers constantly pe-
titioning the interstate commerce
commission for rate revisions affect-
ing freight rate structures of all
territories embraced in the Ex-
change crop marketing system, the
traffic department must be constant-
ly on the alert for any proposed in-
creases in tariffs on perishables.
This phase of traffic department
operation involves both vigilance in
detecting discriminatory rate revis-
ions and the preparation of data to
resist the proposed changes in hear-
ings held before the federal rate
During the last five years, the
traffic department, cooperating with
the Growers and Shippers League
and similar organizations, have pre-
sented such convincing evidence in
these interstate commerce commis-
sion hearings as to win decisions in-
volving savings to the growers of
approximately $2,000,000.
More than $1,000,000 has been
saved through general reductions in

line haul rates and these figures do
not include tremendous economies
effected as a result of the recent de-
cision on the proposed increase in
reconsignment charges, which mean
savings of from $2.50 to $5 per car
on 80 per cent of the Citrus Ex-
change freight bill.
A double check system is main-
tained on all fruit shipments by the
traffic department as the basis for
its efficient claims recovery bureau.
Approximately $1,250,000 has been
returned to the pockets of the
grower members from this source
alone. The tremendous value of
this service may be more readily
appreciated by growers, who have
been charged up to 20 per cent by
other shipping organizations for the
same sort of work. The Citrus Ex-
change protects its growers with-
out extra charge and the entire cost
of operating the traffic department
is paid out of the nine cents per
box retain for the general sales
Reconsignment of fruit ship-
ments involves close contact with
the sales department of the Ex-
change whereby the growers get
the advantages of through rates,
avoiding unnecessary hauls and
eliminating excess freight charges.
The traffic department is operated
solely through the main offices at
Tampa with the exception of occa-
sional trips by Mr. Dow and his
associates into the citrus production
centers to check up on the rolling
stock needs of the various packing
houses. The department is kept
constantly informed as to these re-
quirements so that the car sup-
ply measures up to the transporta-
tion demands. A check is also
maintained on packing house load-
ing operations.
Cooperative relationship between
the traffic department and the car-
riers has been carried on without
interruption under Mr. Dow's man-
agement. Without such harmonious
arrangement, the department's deal-
ended in beneficial compromise.
ings, in a majority of cases, have
"Honest differences of opinion
are bound to arise," Mr. Dow says.
"I do maintain, however, that much
litigation can be avoided by frank
and open discussion of problems and
a display of the spirit of coopera-
tion by both shipper and carrier."

Mayo Pledged Support

OF Citrus Executives

In Green Fruit Drive
(Continued from Page 1)
Orlando; C. C. Commander, general
manager, Florida Citrus Exchange,
Tampa; L. Maxcy, Frostproof; W.
H. Mouser, Orlando; and Lawrence
Gentile, Orlando.
Committee of Fifty representa-
tives F. E. Brigham, Winter

Haven; J. F. Grossenbacker,
Plymouth; Dr. James Harris, Lake-
land; G. C. Gunn, Haines City;
Harry Askew, Lake Garfield; J. C.
Morton, Auburndale.
Members appointed by Commis-
sioner Mayo-Senator J. J. Parrish,
Titusville; B. Kilgore, Clearwater;
John Overstreet, Palmetto; Ed Mc-
Lean, Palmetto; Phil Caruso, Or-
lando; Dr. P. Phillips, Orlando.
Sentiment was unanimous among
the various groups represented at
the Winter Haven conference that
extreme caution should be exercised
in early grapefruit shipments, par-
ticularly because of the peculiar
condition of this year's pre-season
crop. Considerable fruit, shipped
during the first week of Septem-
ber, it was reported at the meeting
conformed to the technical stand-
ards laid down in the new green
fruit law but was of such quality
as to undermine consumer confi-
dence in the Florida crop as a
Commissioner Mayo explained
at the outset that the first ship-

ments of the Florida grapefruit
crop unquestionably met the green
fruit law requirements. But he
described the necessity for new reg-
ulations governing the edibility of
the fruit as being vital in protect-
ing the reputation of all Florida
for general discussion before an-
citrus, throwing the meeting open
bouncing his plans for a more rigid
inspection of early shipments.
The principal speakers included
J. C. Chase, president of the Florida
Cntrus Exchange; A. M. Pratt, gen-
eral manager of the growers clear-
ing house; Judge S. L. Holland, of
Bartow, legal advisor of the state
fruit inspection bureau; Attorney-
General Fred Davis, of Tallahassee;
A. K. Serdjanian, veteran member
of the Citrus Exchange; J. A.
Griffin, former president of the
clearing house; and J. M. Morton,
chairman of the Committee of Fifty.
Mr. Chase voiced the sentiment
of both growers and shippers at-
tending the conference by first ex-
pressing complete confidence in the
(Continued on Page 8)


RESULTS are the final proof of quality
in fertilizers, and the uniformly good results that
follow the proper application of the right kind
and quantity of NACO Brand Fertilizers for
Citrus and Truck crops are responsible for the
splendid business and the high reputation which
this company is enjoying among successful
growers throughout Florida.

MaII the coupon for yor
copy of thsl new booklet
Please send free copy of

September 15, 1930


September 15, 1930 SEALD-SWEET CHRONICLE

Florida Press Hails

New Crop Prediction

Growth of Cooperative Agencies
Termed Basic Reason For
Industry's Gains

Announcement of the new citrus
crop estimate based on figures pre-
pared by the United States Depart-
ment of Agriculture, with prices ex-
pected to average $3 per box at the
state line, has drawn interesting
editorial comment from the Florida
This new wealth coming into Flor-
ida, according to the state's leading
newspapers, constitutes one of the
most significant developments in
Florida's financial and economic
comeback. A few of the outstand-
ing editorial comments follow:
Jacksonville Times-Union: "Judg-
ing by all present conditions the cit-
rus fruit industry of Florida now
is in better position and condition
than ever before. Ample funds are
available, through the Federal Farm
Board, and otherwise, for providing
of what is necessary in producing
the crop and the marketing thereof.
If greater success cannot be at-
tained in this season, then the fault
will be with the growers and ship-
pers and not with weather and other
extraneous conditions that so fre-
quently prove to be harmful. There
appears to be no reason, with all
these good prospects for Florida not
having the most successful season
in the history of the citrus fruit in-
dustry .in this state."
Tampa Tribune: "The future of
the Florida citrus industry is assured
not only by the increasing produc-
tion and the more rapidly increasing
demand, by the utilization of its
miscalled "culls" and by improved
methods of growing, packing, ship-
ping and marketing but by the
scientific demonstration that the
fruit is beneficial to'health."
Orlando Reporter Star: "Florida
will feel the impulse of a new life
just as soon as the citrus crop be-
gins to move. And already buyers
are active in the groves making
estimates and closing contracts for
handling the crop. Added to these
are the canning factories lining up
for a winter campaign of great
activity. These will mean employ-
ment for several thousand men and
women in Central Florida. And it
is all wholesome and healthful em-
Ft. Myers Press: "It is worth
talking about. We have plenty of
good things to look forward to, off-
setting past misfortunes. Mis-
fortunes do not continue forever,
except for those who give up and
make no effort to retrieve fortune.
This new money is coming to Flor-
ida as a result of the efforts of the
citrus growers and the amount esti-
mated is reasonable."



New terms governing property
certificates issued under federal and
state fruit fly regulations have been
announced by W. C. O'Kane, chair-
man of the federal fruit fly board.
Pursuant to the regulations,
property certificates must be issued
for groves or farms offering host
fruits and vegetables for shipments.
The certificates must show the prop-
erties conform to the following re-
"Spraying No further bait
spraying in addition to that already
done by the growers will be re-
quired unless and until due notice
has been given.
"Clean-up-All drops, windfalls
and old ripe fruit must be removed
from any property before a prop-
erty certificate is issued thereon.
Until further notice, weekly re-
noval of drops and windfalls will
be required, beginning when pick-
ing starts in a given property and
in any event not later than Oct.
10, 1930.
"Removal of crop remnants -

Following the conclusion of the har-
vesting of any crop of host fruits,
produced on a property for which
a property certificate has been
issued, all crop remnants will be re-
moved and disposed of, in accord-
ance with the regulations. (In the
case of crop remnants from host
vegetables further instructions will
be given at a later date.)
"Suspension of revocation-If at
any time the district inspector shall
determine that any owner, tenant,
or person in charge of any property
on which a property certificate has
been issued, has failed to properly
conform with the foregoing require-
ments, the property certificate may
be suspended or revoked. If an in-
festation is found in any property,
upon notice from the Orlando offices
of the plant quarantine and con-
trol administration, all property
certificates on all properties or sep-
arately and distinctly bounded parts
of properties, within at least one-
half mile of such infestation, will
be immediately revoked and with-

Above is shown a modern, automatically controlled,
steam heated coloring room with a portion of the side
wall cut away to show our method of forced circula-
tion and the steam heating coils and steam jet line
built right into the wall. Control instruments and
blowers are mounted, in this case, on the end of the
room which leaves the floor space above clear of all
equipment for storage or other purposes.
This type of coloring room has the advantage of very
high efficiency, low first cost and low operating cost.
Our circulating system provides a large volume of air,
uniform circulation and constant temperature control.
Rooms are brought up to temperature quickly and
maintained at any pre-determined point with only
slight variation. A spread of not more than two de-
grees is the usual condition.

Division Food Machinery Corporation

Tampa Steel Company Gets
Ridge Canning Factory Job
Contracts have been let to F. P.
Lyons & Co., of Tampa, for the
steel work and steel sheeting on the
$25,000 plant of Ridge Canners,
Inc., which will be completed in
time to start operations during the
latter part of November.
Ground is being cleared for the
building, measuring 200 by 100
feet, facing* on Seaboard avenue
near the corner of First street.
Plans call for a modern plant with
a mezzanine floor and equipped with
the latest type machinery.
Construction of the plant, accord-
ing to Harold S. Norman, president
of the company, will go forward
rapidly as soon as the concrete foot-
ings are laid. Contracts for plumb-
ing, wiring, floors and equipment
will be let as soon as the steel work
is installed. The steel is expected
to be on the ground within the next
few days.
drawn. Thereafter the host fruits
and vegetables produced on such
properties will be under the special
regulations applying to infested

These rooms can be equipped and installed as indi-
cated for less than competitive equipment. Tempera-
ture control is more uniform, with a recording ther-
mometer to indicate fluctuations over a 72-hour period;
volume of air in circulation is larger and more evenly
distributed; a better trickle system, more accurate
humidity control-these better features shorten color-
ing time and increase capacities.
May be installed in existing rooms at small cost.
Rooms may be later converted into sterilizing rooms
at no extra cost. Can be used for "kerosene gas" if
Estimates furnished without obligation.



Automatically Controlled



September 15, 1930


SEALD-SWEET CHRONICLE September 15, 1930

Nu-Grape Bottlers Place
100,000 Gal. Juice Order


The Nu-Grape Bottling company,
national manufacturer of a line of
low priced carbonated drinks, has
placed an order with a Florida can-
ner for a minimum of 100,000 gal-
lons of orange and grapefruit juices.
The company is the third with na-
tional distribution to develop a cit-
rus beverage using Florida juice.
A fourth company, headed by a
merchandiser who has gained a na-
tional reputation within the past
few years, is making arrangements
at the present time to place a line
of citrus drinks upon the market.
This indicates a development in the
carbonated and simple beverage
field which may become an import-
ant factor in the disposal of low
grades of fruit.
Carbonated and similar drinks
containing the pure juice do not
usually contain a large percentage
in volume of the pure juice, but
these drinks in national distribution
in the aggregate reach a surprising-
ly large total and thereby utilize an
appreciable volume of juice. One
box of Florida citrus usually will
average about five gallons of juice.
With beverages a gallon of pure
juice would furnish the juice base
for 30 and upwards bottles.
The particular outlet therefore
will not take a large proportion of
the low grade citrus. However, it
will take an appreciable volume and
will make a good sideline for the
canners. It also should help to
popularize the use of citrus juices.


Association Houses
Clearwater Growers' Assn.
DeLand Packing Assn.
Eagle Lake Fruit Growers Assn.
Elfers Citrus Growers Assn.
International Fruit Corp.
Fullers Crossing
Fort Pierce
Lucerne Park
Lake Alfred Citrus Growers Assn
,Lake Hamilton Citrus Growers Assn.
Lake Placid Citrus Growers Assn.
Leesburg Citrus Growers Assn.
Manatee Citrus Growers Assn.
Mims Citrus Growers Assn.
Nocatee Citrus Growers Assn.
Ocala Fruit Packing Co., Inc.
Orlando Citrus Growers Assn.
L. B. Skinner
Tampa Citrus Growers Assn.
Umatilla Citrus Growers Assn
Waverly Citrus Growers Assn.
Winter Garden Citrus Growers Assn.
Ask the man who uses Brogdex and
you will get the low down on what
it will do for you.
Florida Brogdex Distributors,Inc.
Dunedin, Florida

Mayo Predged Support

OF Citrus Executives

In Green Fruit Drive
(Continued from Page 6)
ability of Commissioner Mayo to
work out some method of keeping
unpalatable fruit off the market and
the citrus industry in maintaining
the high reputation of the Florida
"I wish some way could be
worked out, "Mr Chase said, "to
stop the shipment of a single or-
ange or grapefruit that would in-
jure our industry. I believe it is
the sentiment of every true grower
and shipper only to move fruit that
has merit. It seems almost impos-
sible to pass a law that covers all
climatic conditions. In the 47 years
I have spent in the business, I have
never known two years exactly the
same. But as a shipper I feel con-
fident that Commissioner Mayo can
control the movement of juiceless
fruit and, if he works out such regu-
lations, could have these rules ap-
proved by the federal government."
Florida shippers, Mr. Chase de-
clared, must be as fair to the con-
sumer as to the grower, adding that
every "stung" customer will be a
foe of the state's crop.
*In discussing the powers vested
in Commissioner Mayo to control
early shipments, Judge Holland and
Attorney General Davis were agreed
that broad authority has been given
under the provisions of the green
fruit and pure food acts. These
laws, according to the speakers,
prohibit the distribution of fruit
and food products classified as "un-
fit for human consumption." Con-
sequently, the problem of meeting
the present emergency, Judge Hol-
land declared, is one of formulat-
ing new and more rigid regulations
for the guidance of the state in-

New Port Richey Grower

Favors Exchange Control
(Continued from Page 5)
to produce this fruit, which they
wouldn't have to do, did they get a
more equible division. Others
must make money out of this fruit
or there wouldn't be so many in it.
And they must all be paid before
the grower gets a dollar. This is not
very encouraging to the grower, and
if not remedied, is going to cause
trouble. Just how this trouble is to
be solved I leave to those more in-
terested than I am; but solved, it
will have to be, I am sure.
One of the simplest solutions is
for all the growers to join the Ex-
change (The Florida Citrus Ex-
change) and do away with all other
organizations. This would simplify
matters and cut out much expense.

There may be others, but this is the
simplest way. Anyhow, there is too
much difference between 18 and 53
million, as things are run now.
I will be glad to hear what those
who grow the fruit think on this
matter through the columns of the
Seald-Sweet Chronicle.
B. M. Hampton.

Exchange Directors

Ask Secretary Hyde

To Lift Citrus Ban
(Continued from Page 1)
Two new directors were seated
and one re-elected. The newcomers
included L. B. Skinner, of Dunedin,
former president of the Florida
State Horticultural Society and one
of the state's largest growers, and
C. B. Treadway, of Tavares, who
succeeds F. C. W. Kramer, Lees-
burg, as director for the Lake Coun-
ty Sub-Exchange. Mr. Skinner was
named a special director, and John
S. Taylor, veteran member from
Largo, was re-elected to represent

the Pinellas Sub-Exchange. Mr.
Treadway was also elected to the
executive committee.
F. W. Davis, general sales man-
ager, explained the setup of his
department and plans for the de-
velopment of markets throughout
the various territories. Special at-
tention will be paid this year
toward stimulating sales in former-
ly "sluggish" sections. Division
managers will be held strictly ac-
countable to measuring up to sales
quotas, estimated on previous vol-
ume and the normal increase in
An outline of the Exchange ad-
vertising and dealer service cam-
paign was presented by John Mos-
crip, advertising manager, whose de-
partment will be financed by the
four cent per box retain. All types
of advertising media will be utilized,
Mr. Moscrip said, in stimulating
consumer demands for Exchange
brands and dealer service crews will
cooperate with the retailers in win-
dow display installations and the
proper care of the fruit.
Because of the close tieup be-
tween sales and advertising, the
Exchange program this year will
literally follow the fruit from the
grove to the consumer's breakfast



Delivery in Sound Condition
An Improved Appearance
Longer Keeping Time
Less Refrigeration Expense
Trade Preference

Any one of these advantages means a larger net return. Any
one well justifies the 60 a box service charge for Brogdex. All
of them mean many thousands of dollars earned and saved.
These are statements of fact as,well as matters of record.
So general is the belief that the Brogdex treatment is of very
vital importance to the citrus industry that the State of Florida
and the Clearing House Association are reported to have appro-
priated money to contest the Brogdex patents on the ground
that they constitute a COMMON BENEFIT TO ALL.
Brogdex packers in Florida will ship this season over one-third
of this year's crop, California about one-third and Texas 90%.
There will be more Brogdexed fruit in terminal markets than
ever before. Buyers will have even greater opportunity to make
comparisons and take their choice.
A questionnaire recently sent out to the wholesale and retail
fruit trade in New York, Boston, Philadelphia, Cincinnati,
Detroit, and Chicago shows almost an universal endorsement of
Brogdex. Many of these buyers state that their trade DEMANDS
Brogdexed fruit.
That being the case, Brogdex will be first choice and will rule
the market.
The packing season is only a few weeks away. Brogdex can be
quickly installed-probably in time for the opening if you act
quickly. Wire or phone and a Brogdex man will see you.



September i5, 1930

Septmberl~5 193 SELD-SEETCHROICL

Cover Crop Results Hit
By Excessive Rainfall

Growers Urged To Continue
Next Season; Early
Plantings Best

Growers planted the greatest
amount of cover crops this season
in the history of Florida citrus. Un-
fortunately, weather conditions
were very adverse and the results
were discouraging.
Early planted crops made fairly
good stands, though affected by the
conditions. They may produce good
crops. Crops planted later were
either killed off or the growth was
F. M. O'Byrne of Hunt Bros.,
Lake Wales, offers a very interest-
ing explanation. Generally the seed
was planted shortly before the rains
which were early this season, he
said. The soil was constantly wet
as the plants grew and the plants
did not make a large root system.
When the rains stopped and the
weather became very hot, the young
plants, accustomed to rain, cpol
weather and cloudy days, were
burned off at the ground line. Older
plants stopped growing. All types
of cover crops suffered, Mr. O'Byrne
Even natal and crab grasses are
doing poorly this season, Mr.
O'Byrne stated. They have made
very poor looking cover crops.
Growers, undoubtedly, are dis-
couraged, but specialists hope that
they will not allow this season's ex-
perience to reflect against the prac-
tice of cover cropping. It is con-
sidered unfortunate that the ad-
verse conditions should have come
at a time when growers had taken
such an interest in the practice.
Specialists and growers with several
season's experience regard the cover
crop as one of the biggest aids to
economical and quality grove cul-

State Board oF Health
Announces Regulations
For Canning Factories
(Continued from Page 3)
screened with 16 mesh wire and
screening shall at all times be kept
in good repair.
A room or rooms shall be kept for
unloading fruits, vegetables or sup-
plies entirely separate from the
main canning or packing room.
Separate toilet rooms for each
sex and color shall be provided
upon the premises of all canneries,
etc., and such rooms shall be com-
pletely separated from the work
rooms by tight partitions. They
shall be properly lighted and ven-
tilated to the outside air. All toilet

Lake Hamilton Opens
Retail Citrus Store

Improvements Costing $75,000
Installed To Handle Box
Volume of 225,000
With the completion of the new
Seald-Sweet retail store opposite
the packing house, members of the
Lake Hamilton association are look-
ing forward to a banner season.
Approximately $75,000 has been
spent on improvements and the asso-
ciation expects to handle more than
225,000 boxes of fruit.
The retail store is located on one
of the heaviest traveled hikhways
in Florida, leading through Haines
City to the Bok tower and bird
sanctuary at Lake Wales. Clockers
last year checked 60,000 motorists
passed the store site in an average
week. Consequently, officials of the
association are confident the juice
and mail order business with the
tourists will run between five and
six thousand boxes this year. The
store last season disposed of ap-
proximately 1,500 boxes although
the orders were taken in the pack-
ing house rather than at an out-
side office.
Spanish type stucco construction
has been employed in the new store,
which is decorated with large model
oranges and grapefruit. The
grounds have been landscaped and
planted in Florida flowers and
The Lake Hamilton association
packing house, as a result of new
improvements, is one of the best in
the Exchange organization. A
stone, tile and stucco addition,
measuring 100 and 160 feet, has
been built to the main structure
as well as nine new coloring and
processing rooms. The Hale process
system will be used, in addition to
the Brogdex sealing equipment.
Manager L. B. Anderson is con-
fident the association's volume this
year will establish a new packing
house record. Beginning eleven
years ago with a modest member-
ship, the association has shown
steady gains. The volume has been
running around 100,000 boxes.

Construction has begun on a
modern grapefruit canning and
ready for operation within the next
juice plant at Eustis, which will be
60 days by Rice Brothers, of

rooms must have natural as well as
artificial illumination. Toilet floors
similar impervious material, proper-
shall be of concrete, tile, or other
ly graded to a drainage system so
they can be easily cleaned. The
walls of the toilet rooms for a dis-
tance of two feet from the floor
shall be of the same material as the

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September 1,5, 1930



Building permits were taken out
recently by J. S. Hill, manager of
the Clearwater Growers Associa-
tion, calling for an expenditure of
$2,000 for alterations and addi-
tions to the packing house on Grand
Central avenue.
When the addition is completed
theh plant will have a daily capacity
of 4,500 boxes and the improve-
ments will also increase facilities
for grading and packing. All of the
fruit packed by the association is
under contract to the Florida Cit-
rus Exchange.
The enlarging of the Clearwater
association's plant adds further
proof of the increased confidence
of Pinellas county growers in the
efficiency of Exchange distribution.
Beginning a few years ago on a
modest scale, th6 Clearwater asso-
ciation has been steadily developed
to one of the strongest in the state.
Prospects are excellent, Mr. Hill
says, for a record business during
the coming season.

Some of the late shipments of
citrus from Florida to Europe were
far below standard and continued
shipment of such inferior quality
may seriously injure the promising
export market, according to a re-
port of the foodstuffs division of
the bureau of foreign and domestic
The fruit was described as very
poor, discolored, spotted and of
poor eating quality. A considerable
quantity of some of the shipments
were of this kind, it was said. It
is believed part of the fruit was
shipped by speculators from New
York, but some, it is believed was
shipped direct from Florida.

Packing houses of the Manatee
association have been thoroughly
overhauled, equipped with much
new machinery and provided with
additional facilities in preparation
for the new season. The improve-
ments, involving an expenditure of
approximately $100,000, have been
announced by H. G. Gumprecht,
sub-exchange manager, of Braden-
New coloring rooms have been
built in the four packing houses,
located at Sarasota, Bradenton,
Palmetto and Manatee.

With all indications pointing to
increased volume, W. M. Mosely,
manager of the Ft. Pierce associa-
tion is supervising the construction
of additional coloring rooms and a
new polishing machine at the asso-
ciation's house.
The improvements will represent
an investment of approximately

r, -

Prepared for the Seald-Sweet Chronicle by
Horticultural Department, Lyons Fertilizer Company
After fertilizing young trees give them a thorough culti-
vation and hoeing. The middles can be plowed under later
in the season.
This is a good time to introduce friendly fungi for control
of white fly. If white fly are numerous at this time,
spray with oil emulsion. Watch closely for rust mite, and
spray with lime sulphur, or dust with sulphur, if con-
trol is necessary.
An application of fertilizer should be made to young
trees this month, and also to bearing trees that did not
receive regular summer application. Make arrangements
now for Fall application of fertilizer, using a formula
available phosphoric acid and from 8 to 10 per cent potash.
analyzing about 3 per cent ammonia, from 8 to 12 per cent
Remove all dead wood from trees and keep down water
Watch out for pumpkin bugs and mow cover crop as soon
as they put in their appearance, but do not remove from
the land.

Plans have been perfected by W.
H. Smith, manager of the Elfers
Citrus Growers Association pack-
ing house, to take care of the larg-
est volume of fruit that has yet
been put through the plant, accord-
ing to a bulletin sent to association
Recent enlargements of the plant
and the general outlook for the
coming season are set forth in the
bulletin as follows:
"The packing house season is
again approaching and your man-
ager has been busy carrying out
plans for taking care of the largest
volume of fruit that has yet been
put through your house. The house
has been improved, all machinery
put in first class running order, a
new tank and well have been in-
stalled, five new coloring rooms
built and other beneficial changes
made which will increase the ca-
pacity and cut the costs of opera-
"We wish our members to see
these changes and to get together
and become better acquainted as
the new season starts. Our mem-
bership has increased and our ton-
nage is larger and of better quality
than ever before. We have one of
the best equipped houses in the
state and a membership which be-
lieves in cooperative organization
and is loyally working for the best
interests of our association.

Mayor A. M. Davis of Groveland,
large grove owner and prominent
member of Groveland association,
has been appointed manager to suc-
ceed A. H. Bryson, who resigned to
become assistant manager of Se-

bring association. Mayor Davis for-
merly was manager of the associa-
With associates he recently pur-
chased a half interest in the 85 acre
grove of Leon Prine, Polk County
legislator. The grove has 65 acres
in bearing with a 7,000 box crop
this season, and 20 acres coming
into bearing in another year. The
grove sold for $75,000 two years
ago. Consideration of the recent
sale was not given.

Lake Region association is put-
ting in improvements to cost around
$15,000 which includes both new
precooling and coloring equipment.
The association has received a ma-
terial increase in volume and is
assured of 175,000 boxes this season
with prospects of more than 200,-
000. Three years ago it handled
only 45,000 boxes.
The old precooling plant has been
completely dismantled and a modern
precooling and storage plant put
in its place. This will have a capac-
ity of 15 cars. Five, two car color-
ing rooms of the new type are be-
ing constructed. Among other new
equipment are an 18 foot washer
and a 14 foot polisher. The whole
plant is benig given a thorough

W. H. Newell, city commissioner
of New Smyrna, has a citrus tree
bearing oranges and limes and on
which he grafted last year a lemon
scion. The tree presents a novel
appearance at all times, with
blossoms, buds and fruit in all stages
the year around.

Directors of the Pniellas citrus
sub-exchanye discussed plans for
the new season at a conference held
at Clearwater and attended by de-
partment executives from Tampa
headquarters and managers and
directors of all member associations.
The meeting was featured by
talks on citrus sales, exchange ad-
vertising and dealer service cam-
paigns by F. W. Davis, general sales
manager and John Moscrip, adver-
tising manager, of the Citrus Ex-
Mr. Davis outlined the recent re-
organization of the sales force, pre-
liminary to an intensive drive for
increased distribution of exchange
brands. Mr. Moscrip went into plans
for a closer tieup between the ad-
vertising program and the actual
sales work, with particular emphasis
on dealer service, which will be
carried on this year with upnre-
cedented vigor.

Convincing facts concerning the
advantages of membership in the
Florida Citrus Exchange are con-
tained in a recent statement by E.
G. Gustafson, prominent member of
the Ft. Pierce Growers association,
wherein he says:
"If it is doubt of the market
prices that can be obtained on fruit
packed and shipped through the
Florida Citrus Exchange that is
keeping growers from signing up
to ship their fruit through the pro-
posed plant here, all that one needs
to do is to compare the prices that
the Exchange has sold its members
fruit for during these past three
years with the prices obtained
through independent shipping con-

Workmen have completed repair-
ing and renovating the packing
house of the Lake Wales citrus
growers association. The platform
surrounding the house has been
raised six inches and a new creo-
soted floor has been installed. The
pre-cooling rooms have been re-
painted, two new coloring rooms

have been installed, increasing
coloring facilities to handle the
large crop volume expected this sea-

Waverly association expects to
handle more than 200,000 boxes
this season, an increase of more
than 70 per cent. Most of the in-
crease comes from new members,
though the larger crop has added to
the volume in sight. The associa-
tion looks for an earlier and better
season than last year. It has com-
bined with other Ridge groups to
operate their own canning plant.

September 15, 1930


Septmber15, 930 EALDSWEE CHRNICL

How to get






T HOUSANDS of acres of Florida's fruit
and vegetable crops are now being fer-
tilized with Nitrophoska, Calcium Nitrate
and Calurea, because these fertilizers pro-
duce better crops at lower cost.
These Synthetic Nitrogen fertilizers pro-
duce outstanding crop results. One grow-
er writes that, commencing with two year
old trees and putting on three applications
of Nitrophoska in eighteen months, his
trees (now three and one-half years old)
average up in every way with a well cared
for grove of five year trees.

Another grower writes, "I consider them
the most economical fertilizers I have ever
used." And another writes of "the great
saving in my fertilizer cost." Still another
says "Comparison of costs and results
shows an astonishing difference in favor of
Synthetic Nitrogen fertilizers."
Our new booklet "Better Crops at Lower
Cost" will tell you why Nitrophoska, Cal-
cium Nitrate and Calurea produce better
crops and how they save money and labor.
Write for it today-just use the coupon


Distributor: JACKSON GRAIN COMPANY, Tampa, Florida

Five Grades of Concentrated Complete Fertilizer

Calcium Nitrate
15% Nitrogen; 18.2% Ammonia

34 4% Nitrogen
41.3 % Ammonia I



1-15% Nitrogen (18.2% Ammonia), 30% Available
Phosphoric Acid, 15% Potash.
2--16f% Nitrogen (20% Ammonia), 162%o Available
Phosphoric Acid, 210% Potash.
3-15/2% Nitrogen (18.8% Ammonia), 15'/2% Avail-
able Phosphoric Acid, 19% Potash (Sulfate).
4-15% Nitrogen (18.2% Ammonia), 11% Available
Phosphoric Acid, 26%'/y% Potash.
5-10% Nitrogen (12.1% Ammonia), 20% Available
Phosphoric Acid, 20% Potash.

Tampa, Florida, Dept. D.
'lease send me a copy of your free booklet, "Better.Crops at Lower
Cost." This does not obligate me in any way.
grow..................acres of citrus..................acres of truck crops.
.0. County ...---..State ..

September 15, 1930


SEALD-SWEET CHRONICLE September 15, 1930


HALF DONE without

the FALL ,



Fertilizers P2IP
bumper crop maturing
. a favorable market
waiting . profits in the

offing but you can't
stop to pat yourself on the back.
Until you get the fall application
on your trees, your job for 1930 is
only half done.
Part of your job is to get the most
out of the present crop and part of
it is to prepare for next year's har-
vest. And the best way to accom-
plish both of these aims is a liberal
fall application of IDEAL FER-
The fall application puts the finish-
ing touch on the existing crop and
supplies food for your trees during
their winter sleep. It provides a
reservoir of energy that enables them
to resist cold and to burst into re-
newed life when spring again un-
locks their winter shackles.
In the important business of fall fer-
tilizing, the choice of fertilizer is
obviously of paramount interest.

The plant food that gives richness
and size to this year's fruit and that
must carry your trees through the
winter with the extra strength to
give them an additional spurt of
growth in the Spring must be chosen
A study of the citrus growing ex-
perience points instantly to IDEAL
FERTILIZERS. Their record of
proved results, the unvarying excel-
lence of their quality, the skill and
care with which the scientifically
balanced formulas are made and the
Wilson and Toomer Fertilizer Com-
pany's reputation for fair dealing
with the grower unite to convince
tools you need to finish the job . .
and to give your trees a better start
toward the 1931 crop.

Write for this free
booklet by Bayard F.
Floyd, noted authority
on citrus culture. It
contains valuable infor-
mation concerning fall
citrus fertilizing.


Wilson )Toomer


September 15, 1930

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