Title: Prices of citrus fruits and competing products and quantities sold at given prices in 23 Jacksonville, Florida, stores from February 28 - June 18, 194
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Title: Prices of citrus fruits and competing products and quantities sold at given prices in 23 Jacksonville, Florida, stores from February 28 - June 18, 194
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Creator: Bergen, Tallmadge.
Publisher: University of Florida, Agricultural Experiment Station
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Full Text





Agricultural Economics Series No. 49-10


Special Report


University of Florida Agricultural Experiment Station
Gainesville, Florida, Texas Agricultural Experiment Station,
College Station, Texas, and Marketing and Research Branch,
Production and Marketing Administration, United States Department
of Agriculture, Washington, D, C. Cooperating.










PRICES OF CITRUS FRUITS AND COMPETING PRODUCTS AND
QUANTITIES SOLD AT GIVEN PRICES IN 23 JACKSONVILLE,
FLORIDA, STORES FROM FEBRUARY 28 JUNE 18, 1949.

by
Tallmadge Bergen and H. G. Hamilton











This is a preliminary report on one phase of the Southern Regional
Project, SM-4, "Marketing Citrus Fruits". Similar work is being
conducted in the Houston, Texas, market by Texas Agricultural Ex-
periment Station and in several cities in the East by Production
and Marketing Administration,





University of Florida
Agricultural Experiment Station
Gainesville, Florida
November 1, 1949










PRICES OF CITRUS FRUITS AND COMPETI1TG PRODUCTS AND
QUANTITIES SOLD AT GIVEN PRICES IN 23 JACKSONVILIE,
FLORIDA, STORES FROM FEBRUARY 2S JUNE 18, 1949.

by
Tallmadge Bergen and H. G, Hamilton


Because of the current interest in the competition of the various
citrus fruits and citrus fruits products, the following tables which
show prices and quantities taken at these prices are being released.
The data are for 23 stores in Jacksonville, Florida, and are for the
period February 28 to June 18, 1949. Eight of the stores were located
in high income areas, seven stores in medium income areas and eight
stores in low income areas. It is believed that practically all the
business done by the stores located in the three income areas was
done with people whose incomes were characterized by the areas in which
the stores were located.

Because of the small number of stores and the variations between
stores, the results shown here may not be representative of other stores
in the respective areas of Jacksonville, or of stores in other cities,
Any conclusions that these data are representative of any other city or
group of stores must be made on the reader's judgment.

The following observations may be made with respect to prices from
the four-week period of March 28 to April 23 to the four-week period of
May 23 to June 18: Price of oranges advanced 54 percent, grapefruit
52 percent, apples 4 percent, orange juice 25 percent, frozen concentrate
5 percent, grapefruit juice 19 percent, blended juice 29 percent, grape-
fruit sections 7 percent, while tomato juice decreased in price by 5 per-
cent and pineapple juice by 1 percent.

The quantities purchased during the four-week period of from March 28
to April 23 to the four-week period of May 23 to June 18 decreased for
oranges by 54 percent, apples 37 percent and grapefruit 70 percent. The
following products increased in quantities purchased: Orange juice
3 percent, orange concentrate 93 percent, grapefruit juice 26 percent,
blended juice 35 percent, tomato juice 33 percent and pineapple juice 47
percent ,

During the 12-week period, March 28 to June 18, orange and grapefruit
sales decreased more in the low income stores than in the high income
stores. Orange concentrate, grapefruit juice, blended juice, tomato juice
and pineapple juice sales increased more in the high income stores than
in the low income stores. Orange juice sales increased slightly more in
the low income stores than the high income stores. Grapefruit sections
and tangerine juice sales decreased in the low income stores but in-
creased in the high income stores.

Since it is not known the number of persons that purchases were
made for in the various income areas, no conclusions can be made as to
the per capital purchases of the various products. However, the relative








-2-


quantities of products purchased in the three areas is significant.

Stores in the high income area sold 13 times as much orange con-
centrate and two times as much fresh oranges and grapefruit as the
stores in the low income area, but only slightly more canned orange
juice and grapefruit juice. Sales of grapefruit sections were six times
and blended grapefruit and orange sections four times as much in the
high income stores as in the low. Blended juice sales were about two
times as great in the high income stores as in the low, but sales of tan-
gerine juice, the volume of which was small, were higher in the low in-
come stores.

Approximately the same dollar sales of apples as oranges were made
in each of the three income areas* The low income stores sold approxi-
mately one-half as much tomato juice as orange juice while the high
income stores sold almost as much tomato juice as orange juice. Pine-
apple juice sales were approximately two times the value of blended
juice sales.

In studying the tables which follow, it should be borne in mind
that the first four-week period, February 28 to March 26, is not exactly
comparable with the other four-week periods because it required several
weeks to get the study started in all stores. It is believed that the
price data for the first four-week period are accurate but the quantities
are less than occurred for it was not until the fourth week that quan-
tities sold were recorded for all stores.






















HGH:mh 11-3-49
Dept, of Agri, Econ,








Table l.-Sales of


3 -
-3-
Oranges and Apples by Income Areas in 23 Stores in Jacksonville,
Florida for Four 4-Week Periods, February 28
to June 18, 1949.


Periods Oranges Apples
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar. 26 14,431,5 $.047 $ 688,52 4,546.0 $,174 $ 790.88
Mar. 28 Apr. 23 14,647.0 .054 787.93 4,063.5 .177 720.37
Apr. 25 May 21 10,300.5 .063 652.50 3,321.0 .171 568.82
May 23 June 18 4,885.5 .081 395.65 3,641.0 .188 685.62
Total Low 44,264.5 $.057 $ 2,524.60 15,571.5 $.178 $2,765.69

Medium Income
Feb. 28 Mar. 26 13,426.5 $.054 $ 723.95 5,797.0 $.179 $1,039.75
Mar. 28 Apr. 23 13,101.0 .057 752.29 5,764.0 .186 1,072.24
Apr. 25 May 21 10,410.5 .070 727.68 4,091.0 .188 768.20
May 23 June 18 6,208.5 .087 542.93 3,080.0 .197 608.08
Total Medium 43,146.5 $.064 $ 2,746.85 18,732.0 $.186 $3,488.27

High Income
Feb. 28 Mar. 26 16,811.5 $.050 $ 841.36 7,730.0 $.169 $1,309.43
Mar. 28 Apr. 23 28,766.5 ,057 1,646.34 9,776.0 .176 1,724.18
Apr. 25 May 21 22,986.0 .070 1,597.70 8,096.0 .164 1,327.79
May 23 June 18 15,028.5 .087 1,314.62 5,676.0 .177 1,007.19
Total High 83,592.5 $.065 $ 5,400.02 31,278.0 $.172 $5,388.59

All Areas
Feb. 28 Mar, 26 44,669.5 $.050 $ 2,253.83 18,073.0 $.174 $3,140.06
Mar. 28 Apr. 23 56,514.5 .056 3,186.56 19,603.5 .179 3,516.79
Apr. 25 May 21 43,697.0 .068 2,977.88 15,508.0 .172 2,664.81
May 23 June 18 26,122.5 .086 2,253.20 12,397.0 .186 2,300.89
Total All 171,003.5 $.062 $10,671.47 65,581.5 $.177 $11,622.55


Percent of Apples to Oranges Pounds Price Value
Low 35.2 312 110
Medium 43.4 291 127
High 37.4 265 99
All 38.4 285 109
Note: Apples include both eating and cooking.


HGH:mh 11-3-49
Dept. of Agri.


The following shows totals of cooking apples;
Income Area Pounds Price Value
Low 2,760.0 $.139 $ 384.80
Medium 1,793.0 .154 275.55
High 3,128,0 .146 455.63
All 7,681.0 .145 1,115.98

Econ.







-4-


Table 2.-Sales of Oranges and Grapefruit by Income Areas in 23 Stores
in Jacksonville, Florida for Four 4-W-eek Periods
February 28 to June 18, 1949.



Periods Oranges Grapefruit
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar. 26 14,431.5 $.047 $ 688.52 4,691.5 $.043 $ 202.05
Mar. 28 Apr. 23 14,647.0 .054 787.93 5,775.0 .052 297.93
Apr. 25 May 21 10,300.5 .063 652.50 2,805.0 .070 196.01
May 23 June 18 4,885.5 .081 395.65 1,657.5 .070 116.13
Total Low 44,264.5 $.057 $ 2,524.60 14,929.0 $.054 $ 812.12

Medium Income
Feb. 28 Mar. 26 13,426.5 $.054 $ 723.95 6,365.5 $.043 $ 275.78
Mar. 28 Apr. 23 13,101.0 .057 752.29 5,642.5 .046 261.78
Apr. 25 May 21 10,410.5 .070 727.68 3,910.0 .068 267.53
May 23 June 18 6,208.5 .087 542.93 2,380.0 .084 199.64
Total Medium 43,146.5 $.064 $ 2,746.85 18,298.0 $.055 $1,004.73

High Income
Feb. 28 Mar. 26 16,811,5 $.050 $ 841.36 9,317.0 $.046 $ 427.50
Mar. 28 Apr. 23 28,766.5 .057 1,646.34 15,227.5 .054 826.33
Apr. 25 May 21 22,986.0 .070 1,597.70 10,327.5 .073 753.25
May 23 June 18 15,028.5 .087 1,314.62 3,910.0 .079 310.38
Total High 83,592.5 $.065 $ 5,400.02 38,782.0 $.060 $2,317.46

All Areas
Feb. 28 Mar. 26 44,669.5 $.050 $ 2,253.83 20,374.0 $.044 $ 905.33
Mar. 28 Apr. 23 56,514.5 .056 3,186.56 26,645.0 .052 1,386.04
Apr. 25 May 21 43,679.0 .068 2,977.88 17,042.5 .071 1,216.79
May 21 June 18 26,122.5 .086 2,253.20 7,947.5 .079 626.15
Total All 171,003.5 $.062 $10,671.47 72,009.0 $.057 $4,134.31


Percent of Grapefruit to Oranges pounds Price Value
Low 33.7 95 32.7
Medium 42.4 86 36.6
High 46.4 92 42.9
All 42.1 92 38.7


HGH:mh 11-3-49
Agri. Econ. Dept.







-5-


Table 3.-Sales of Oranges and Orange Juice by Income Areas in 23 Stores
in Jacksonville, Florida for Four 4-Week Periods
February 28 to June 18, 1949.


Periods Oranges Orange Juice
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar. 26 14,431.5 $.047 $ 688.52 2,332.5 $.100 $ 232.57
Mar. 28 Apr. 23 14,647.0 .054 787.93 3,698.5 .101 373.74
Apr. 25 May 21 10,300.5 .063 652.50 4,226.1 .112 474.73
May 23 June 18 4,885.5 .081 395.65 4,114.8 .125 516,07
Total Low 44,264.5 $.057 $ 2,524.60 14,371.9 $.111 $1,597.11

Medium Income
Feb. 28 Mar. 26 13,426.5 $.054 $ 723.95 1,321.8 $.101 $ 133.79
Mar. 28 Apr. 23 13,101.0 .057 752.29 3,016.3 .109 330.14
Apr. 25 May 21 10,410.5 .070 727.68 3,196.5 .117 375.28
May 23 June 18 6,208.5 .087 542.93 2,857.0 .135 386.84
Total Medium 43,146.5 $.064 $ 2,746.85 10,391.6 $.118 $1,226.05

High Income
Feb. 28 Mar. 26 16,811.5 $.050 $ 841.36 1,853.7 $.-102 $ 189.44
Mar. 28 Apr. 23 28,766.5 .057 1,646.34 4,231.0 .107 453.10
Apr. 25 May 21 22,986.0 .070 1,597.70 5,025.1 .116 584.16
May 23 June 18 15,028.5 .087 1,314.62 4,310.4 .139 597.98
Total High 83,592.5 $.065 $ 5,400.02 15,420.2 $.118 $1,824.68

All Areas
Feb. 28 Mar. 26 44,669,5 $.050 $ 2,253.83 5,508.0 $.101 $ 555.80
Mar. 28 Apr. 23 56,514.5 .056 3,186.56 10,945.8 .106 1,156.98
Apr. 25 May 21 43,697.0 .068 2,977.88 12,447.7 .115 1,434.17
May 23 June 18 26,122.5 .086 2,253.20 11,282.2 .133 1,500.89
Total All 171,003.5 $.062 $10,671.47 40,183.7 $.116 $4,647.84


Percent of Juice to Oranges Pounds Price Value
Low 32.5 195 63.3
Medium 24.1 184 44.6
High 18.4 182 33.8
Total 23.5 187 43.6

HGH:mh 11-3-49
Agri.Econ.Dept.







-6-


Table 4.-Sale of Orange Juice and Orange Concentrate by Income Areas in
23 Stores in Jacksonville, Florida for Four 4-Week Periods
February 28 to June 18, 1949.


Orange Juice Orange Concentratel
Periods
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar. 26 2,332.5 $.100 $ 232.57 120.0 $.167 $. 20.00
Mar. 28 Apr. 23 3,698.5 .101 373.74 198.0 .167 33.12
Apr. 25 May 21 4,226.1 .112 474.73 192.0 .182 34.96
May 23 June 18 4,114.8 .125 516.07 333.0 .181 60.37
Total Low 14,371.9 $.111 $1,597.11 843.0 $.176 $ 148.45

Medium Income
Feb. 28 Mar. 26 1,321.8 $.101 $ 133.79 330.0 $.167 $ 55.02
Mar. 28 -Apr. 23 3,016.3 .109 330.14 846.0 .177 149.74
Apr. 25 May 21 3,196.5 .117 375.28 1,097.5 .161 176.75
May 23 June 18 2,057.0 .135 386.84 .1,01.0 .178 196.00
Total Medium 10,391.6 $.118 $1,226.05 3,374.5 $.171 $ 577.51

High Income
Feb. 28 Mar. 26 1,853.7 $.102 $ 189.44 1,084.5 $.174 $ 188.85
Mar. 28 Apr. 23 4,231.0 .107 453.10 2,119.5 .182 385.47
Apr. 25 May 21 5,025.1 .116 584.16 3,088.5 .181 559,63
May 23 June 18 4,310.4 .139 597.98 4,679.5 .192 896.17
Total High 15,420.2 $.118 $1,824.68 10,972.0 $.185 $2,030.12

All Areas
Feb. 28 Mar. 26 5,508.0 $.101 $ 555.80 1,534.5 $.172 $ 263.87
Mar. 28 Apr. 23 10,945.8 .106 1,156.98 3,163.5 .180 568.33
Apr. 25 May 21 12,447.7 .115 1,434.17 4,373.0 .176 771.34
May 23 June 18 11,282.2 .133 ,500.89 6,113.5 .189 1,152.54
Total All 40,183.7 $.116 $4,647.84 15,189.5 $.181 $2,756.08

Reconstituted weight.


Percent of Concentrate to Juice Pounds Price Value
Low 5.9 159 9.3
Medium 32.5 145 47.1
High 71.2 157 11I.0
All 37.8 156 59.3


SHGH:mh 11-3-49
Agri.Econ.Dept.








-7-


Table 5.-Sale of Orange Juice and Grapefruit Juice by Income Areas
in 23 Stores in Jacksonville, Florida for Four 4-Week Periods
February 28 to June 18, 1949.


Orange Juice Grapefruit Juice
Periods
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar, 26 2,332.5 $.100 $ 232.57 1,099.1 $.089 $ 97.48
Mar. 28 Apr. 23 3,698.5 .101 373.74 1,862.6 .088 164.22
Apr. 25 May 21 4,226.1 .112 474.73 2,601.5 .092 238.74
May 23 June 18 4,114.8 .125 516.07 2,325.5 .104 242.64
Total Low 14,371.9 $.1l1 $1,597.11 7,888.7 $.094 $ 743.08

Medium Income
Feb. 28 Mar. 26 1,321.8 $.101 $ 133.79 685.4 $.082 $ 56.39
Mar. 28 Apr. 23 3,016,3 .109 330.14 2,051.2 .085 173.42
Apr, 25 May 21 3,196.5 .117 375.28 2,079.5 .088 183.88
May 23 June 18 2,857.0 .135 386.84 1,603.0 .103 164.36
Total Medium 10,391.6 $.118 $1,226.05 6,419.1 $.090 $ 578.05

Hiph Income
Feb. 28 Mar. 26 1,853.7 $.102 $ 189.44 852.0 $.081 $ 69.37
Mar. 28 Apr. 23 4,231.0 .107 453.10 1,822.9 .085 155.76
Apr. 25 May 21 5,025.1 .116 584.16 2,780.3 .088 244.88
May 23 June 18 4,310.4 .139 597.98 3,285.2 .100 327.14
Total High 15,420.2 $.118 $1,824.68 8,740.4 $.091 $ 797.15

All Areas
Feb. 28 Mar. 26 5,508.0 $.101 $ 555.80 2,636.5 $.085 $ 223.24
Mar. 28 Apr. 23 10,945.8 .106 1,156.98 5,736.7 .086 493.40
Apr. 25 May 21 12,447.7 .115 1,434.17 7,461.3 .089 667.50
May 23 June 18 11,282.2 .133 1,500.89 7,213.7 .102 734.14
Total All 40,183.7 $.116 $4,647.84 23,048.2 $.092 $2,118.28


Percent of Grapefruit Juice to Orange Juice Pounds Price Value

Low 54.9 84.7 46.5
Medium 61.8 76.3 47.1
High 56.7 77.1 43.7
All 57,4 79.3 45.6


HGH:mh 11-3-49
Agri.Econ.Dept.







-8-


Table 6.-Sale of Grapefruit and Grapefruit Juice by Income Areas in 23
Stores in Jacksonville, Florida for Four 4-W1eek Periods
February 28 to June 18, 1949.


Grapefruit Grapefruit Juice
Periods
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar. 26 4,691.5 $.043 $ 202,05 1,099.1 $.089 $ 97.48
Mar. 28 Apr. 23 5,775.0 .052 297.93 1,862.6 .088 164.22
Apr. 25 May 21 2,805.0 .070 196.01 2,601.5 .092 238.74
May 23 June 18 1,657.5 .070 116.13 2,325.5 .104 242.64
Total Low 14,929.0 $.054 $ 812.12 7,888.7 $.094 $ 743.08

Medium Income
Feb. 28 Mar. 26 6,365.5 $,043 $ 275.78 685.4 $.082 $ 56.39
Mar. 28 Apr. 23 5,642.5 .046 261.78 2,051.2 .085 173,42
Apr. 25 May 21 3,910.0 .068 267.53 2,079.5 .088 183.88
May 23 June 18 2,380.0 .034 199.64 1,603.0 .103 164.36
Total Medium 18,298.0 .055 $1,004.73 6,419t1 $.090 $ 578.05

High Income
Feb. 28 Mar. 26 9,317.0 $.046 $ 427.50 852,0 $,081 $ 69.37
Mar. 28 Apr. 23 15,227.5 .054 826.33 1,822.9 ,085 155.76
Apr. 25 May 21 10,327.5 .073 753.25 2,780.3 .088 244.88
May 23 June 18 3,910.0 .079 310.38 3,285.2 .100 327.14
Total High 38,782.0 $.060 $2,317.46 8,740.4 .091 $ 797.15

All Areas
Feb. 28 Mar. 26 20,374.0 $.044 $ 905.33 2,636.5 $.085 $ 223.24
Mar. 28 Apr. 23 26,645.0 .052 1,386.04 5,736.7 .086 493.40
Apr. 25 May 21 17,042.5 .071 1,216.79 7,461.3 .089 667.50
May 23 June 18 7,947.5 079 626.15 7,213.7 .102 734.14
Total All 72,009.0 $.O57 $4,134.31 23,048.2 $.92 $2,118.28


Percent of Grapefruit Juice to Grapefruit Pounds Price Value
Low 52.8 174 91.5
Medium 35.1 164 57.5
High 22.5 152 34.4
All 32.0 161 51.2

HGH:mh 11-3-49
Agri.Econ.Dept.














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- 10 -


Table 8.-Sale of Blended Juice and Tangerine Juice by Income Areas in
23 Stores in Jacksonville, Florida for Four 4-Week Periods
February 28 to June 18, 1949.


Blended Juice Tangerine Juice
Periods
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar. 26 273.1 $.081 $ 22.03 118.6 $.087 $ 10.30
Mar. 28 Apr, 23 475.8 .084 40,20 218.8 .088 19.24
Apr. 25 May 21 674,5 .092 61.89 157.2 .093 14.55
May 23 June 18 724.5 .103 74 75 79.9 .105 8.36
Total Low 2,147.9 $.093 $198.87 574.5 $.091 $ 52.45

Medium Income
Feb. 28 Mar. 26 323,8 $.081 $ 26,33 51.4 $.079 $ 4.04
Mar. 28 Apr. 23 669.1 .088 59.11 94,1 .078 7.36
Apr. 25 May 21 711.7 .094 66.97 47,5 ,088 4.17
May 23 June 18 517,4 .106 54.93 36.0 .105 3.78
Total Medium 2,222.0 $.093 $207.34 229.0 $.084 $ 19.35

High Income
Feb. 28 Mar. 26 437.7 $.082 $ 35.96 37.1 $,097 $ 3.60
Mar. 28 Apr. 23 925.8 ,088 81.87 39.4 .102 4.03
Apr. 25 May 21 1,179.9 .096 113.64 152.5 .106 16.13
May 23 June 18 1,552.1 .118 183.69 183.9 .113 20.81
Total High 4,095.5 $.101 $415.16 412.9 $.108 $ 44.57

All Areas
Feb. 28 Mar. 26 1,034.6 $.082 $ 84.32 207.1 $.087 $ 17.94
Mar. 28 Apr. 23 2,070.7 .087 181.18 352.3 .087 30.63
Apr. 25 May 21 2,566.1 .095 242.50 357,2 .098 34,85
May 23 June 18 2,794.0 .112 313.37 299.8 .110 32.95
Total All 8,465.4 $.097 $821.37 1,216.4 $.096 $116.37











HGH:mh 11-3-49
Agri.lcon.ept.








- 11 -


Table 9.-Sale of Grapefruit, Blended and Orange Sections by Income Areas
in 23 Stores in Jacksonville, Florida for Four 4-Week Periods
February 28 to June 18, 1949.


Periods Grapefruit Sections Blended Sections
Periods
Pounds Price Value Pounds Price Value

Low Income
Feb. 28 Mar. 26 57.9 $.140 $ 8.13 45.0 $.160 $ 7.20
Mar. 28 Apr. 23 96.0 .143 13.76 25.1 .163 4.10
Apr. 25 May 21 94.3 .143 13.51 16.4 .167 2.74
May 23 June 18 50.0 .147 7.33 28.8 .170 4.91
Total Low 298.2 $.143 $ 42.73 115.3 $.164 $ 18.95

Medium Income
Feb. 28 Mar. 26 74.7 $.148 $ 11.02 31.7 $.170 $ 5.39
Mar. 28 Apr. 23 136,1 .152 20.70 44.1 .170 7.51
Apr. 25 May 21 142,7 .152 21.76 44.4 .173 7.68
May 23 June 18 226.2 .154 34.76 49.9 .174 8.69
Total Medium 579.7 $.152 $ 88.24 170,1 $.172 $ 29.27

High Income
Feb. 28 Mar, 26 140.6 $.146 $ 20.48 56.0 $.179 $ 10.03
Mar. 28 Apr. 23 423,1 .146 61.81 81.3 .181 14.69
Apr. 25 May 21 519,7 .151 78.32 128.1 .176 22.60
May 23 June 18 719.4 .160 115.09 141.8 169 23.98
Total High 1,802.8 $.153 $275.70 407.2 $.175 $ 71.30

All Areas
Feb. 28 Mar. 26 273.2 $.145 $ 39,63 132,7 $.170 $ 22.62
Mar. 28 Apr. 23 655.2 .147 96.27 150.5 .175 26.30
Apr. 25 May 21 756,7 .150 113.59 188.9 .175 33.02
May 23 June 18 995.6 .158 157.18 220.5 .170 37.58
Total All 2,680.7 $.152 $406.67 692.6 $.173 $119.52


Orange Sections High Incomel
Periods
Pounds Price Value

Feb. 28 Mar. 26 .69 $.391 $ .27
Mar. 28 Apr. 23 5.82 .280 1.63
Apr. U5 May 21 6.94 .245 1.70
May 23 June 18 4.44 .230 1.02
Total 17.89 $.258 $4.62

1No orange sections sold in low and medium in-
come areas,


HGH:mh 11-3-49
Agri.Econ.Dept.








- 12 -


Table 10.-Sale of Tomato Juice and Pineapple Juice by Income Areas in 23
Stores in Jacksonville, Florida for Four 4-11eek Periods
February 28 to June 18, 1949.


Tomato Juice Pineapple Juice
Periods
Pounds Price Value Pounds Price Value

Low Income
Feb. 28- Mar. 26 1,133.5 $.116 $ 131.03 318.5 $.160 $ 50.94
Mar. 28 Apr. 23 1,655.0 .115 190.53 683,3 ,155 106.20
Apr. 25 May 21 1,784.7 .111 198,92 847.5 .154 130.52
May 23 June 18 1,881.0 .109 204.33 826.7 .155 128.09
Total Low 6,454.2 $.112 $ 724.81 2,676.0 $.155 $ 415.75

Medium Income
Feb. 28 Mar. 26 998.1 $,117 $ 116.56 262.5 $.162 $ 42.55
Mar. 28 Apr. 23 1,593.8 .115 182.98 596.2 .160 95.50
Apr. 25 May 21 1,660.0 .112 185.60 658.9 .159 104.69
May 23 June 18 2,078.7 .109 227.14 614.9 .160 98.28
Total Medium 6,330.6 $.113 $ 712*28 2,132.5 $.160 $ 341.02

Hifh Income
Feb. 28 Mar. 26 1,590.3 $.119 $ 189.36 345.0 $.163 $ 56.35
Mar. 28 Apr. 23 3,098.3 .122 378.25 999.0 .157 157.25
Apr. 25 May 21 3,699.6 .118 435.39 1,703.0 .157 266.69
May 23 June 18 4,457.8 .115 513.88 1,897.4 .157 297.41
Total High 12,846.0 $.118 $1,516.88 4,944.4 $.157 $ 777.70

All Areas
Feb. 28 Mar. 26 3,721.9 $.117 $ 436,95 926.0 $.162 $ 149.84
Mar. 28 Apr. 23 6,347.1 .118 751.76 2,278.5 .158 358.95
Apr. 25 May 21 7,144.3 .115 819.91 3,209.4 .156 501.90
May 23 June 18 8,417.5 .112 945.35 3,339.0 .157 523.78
Total All 25,630.8 $.115 $2,953.97 9,752.9 $.157 $1,534.47


HGH:mh 11-3-49
Agri.Econ. Dept.












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-14-
Table 12.-Prices Paid Per Pound According to Can Sizes Purchased
in 23 Stores in Jacksonville, Florida, from February 28 to June 18, 1949.

Item Cans Pounds Price Value


Orange juice:
46 oz.
No. 2 (18 oz.)
6 oz.
12 oz.
4 oz.
13- oz. (odd brand)
Grapefruit juice:
46 oz.
No. 2 (18 oz.)
6 oz.
Blended juice:
46 oz.
No. 2 (18 oz.)
6 oz.


7,424
8,082
25,329
148
173
121

4,532
5,608
9,888
(From May
1,037
713
981


21,344.0
9,092.3
9,498.4
111.0
43.3
102.1

13,029.5
6,309.0
3,708.0
9 only to
2,981.4
802.1
367.9


S.103
.118
.139
.153
.416
.095

.077
.096
.136


include
.101
.110
.155


$2,206.70
1,075.50
1,320.92
16.96
18.03
9.73

1,008.88
604.85
504.55
all 3 sizes.
302.30
88.59
56.94


Tangerine juice:
46 oz.
No. 2 (18 oz.)


(From Mar.
both
74
753


14 through June 4 to include


sizes over
212.8
847.1


same period)
.074
.099


Grapefruit sections:
No. 2 (20 oz.)
8 oz.
Blended sections:
No. 2 (20 oz.)
8 oz.
Orange sections:
No. 2 (20 oz.)
11 oz.
Pineapple juice:
46 oz.
No. 2 (18 oz.)
12 oz.
Tomato juice:
46 oz.
47 oz.
No. 2 (18 oz.)
13- oz.
Ot. bottle
6 oz.
Odd sizes
Qt. & 13 oz. bottle
12 oz.


2,027 2,533.8
294 147.0


536
45

11
6

1,399
3,650
2,166

3,143
895
3,791
6,218
804
7,397

5
78


670.0
22.5

13.8
4.1

4,022.1
4,106.3
1,624.5

9,036.1
2,629.1
4,264.5
5,246.4
1,608.0
2,773.9

14.1
58.5


HGH:IMcA 11/4/49
Exp.Sta., Ag.Ec.


15.82
83.52


.148
.208

.169
.290

.217
.395

.146
.160
.178

.093
.095
.114
.127
.138
.171

.120
.232


376.05
30.62

112.99
6.53

3.00
1.62

589.15
655.60
289.72

838.83
249.59
485.87
667.94
221.95
474.53

1.69
13.57




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