Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00282
 Material Information
Title: Florida architect
Series Title: Florida architect.
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: May-June 1990
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00282
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Full Text

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Competing For A President's House
A design competition produced an exciting new residence
for the President of USF.
Renee Garrison

Shopping On A Stepped and Sloping Site
The Kirkland Group's Eastwood Festival Centre in
Birmingham, Alabama, was designed for a sloping site.
Robert K. Collins, AIA

Designing For Design Professionals
In the Design Center of the Americas, The Nichols
Partnership provided showroom space for 137
manufacturer's reps.
Crystal Kauffman

A Retail/Office Complex Sensitive
To Its Community
Lowell Lotspeich's design draws its inspiration from Winter
Park's architectural heritage.
Laura Stewart

Far From The Maddening Crowd
The Shoppes At Olympia Place offer shopping in a luxurious
Elaine Ingra and Patty Braswell

Florida Architect, Official Journal of the
Florida Association of the American Institute
of Architects, is owned and published by the
Association, a Florida Corporation not for
profit. ISSN-0015-3907. It is published six
times a year at the Executive Office of the
Association, 104 East Jefferson St., Tallahas-
see, Florida 32302. Telephone (904) 222-7590.
Opinions expressed by contributors are not
necessarily those of the FA/AIA. Editorial
material may be reprinted only with the ex-
press permission of Florida Architect.
Single copies, $4.00; Annual subscription,
$19.08. Third class postage.





Chapter Awards
The Broward ChapterlAIA Awards honored eight new projects.

New Products/Services

From The Publisher
Does our Healthcare System Need A Checkup?
George A. Allen

Cover photo ofEastwood Festival Centre in Birmingham, Alabama, by George Cott. Architect: The Kirkland Group, Inc.

May/June, 1990
Vol. 37, No. 3




Florida Association of the
American Institute of Architects
104 East Jefferson Street
Post Office Box 10388
Tallahassee. Florida 32302
Publisher/Executive Vice President
George A. Allen. CAE
Diane D. Greer
Assistant Publisher
Director of Advertising
Carolyn Maryland
Steven Nye
Design and Production
Peter Mitchell Associates. Inc.
Boyd Brothers Printers
Publications Committee
Roy Knight. AIA. Chairman
Henry Alexander. AIA
Keith Bailey, AIA
Gene Leedy, AIA
Will Morris. AIA
Don Sackman. AIA
H. Dean Rowe, FAIA
Editorial Board
Ivan Johnson. AIA
Dave Fmnczak. AIA
Roy Knight. AIA
Larry M. Schneider, AIA
25 Seabreeze
Delray Beach, Fl. 33483
Vice President/President-elect
Raymond L. Scott. AIA
601 S. Lake Destiny Road
Maitland, FL 32751
Bruce Balk. AIA
290 Coconut Avenue
Sarasota, Florida 34236
Past President
H. Dean Rowe, FAIA
100 Madison Street
Tampa, Florida 33602
Regional Directors
John M. Barley. AIA
5345 Ortega Boulevard
Jacksonville. Florida 32210
James A. Greene. FAIA
254 Plaza Drive
P.O. Box 1147
Oviedo. Florida 32765
Sr. Vice President/Membership
Services Commission
John Tice. AIA
909 East Cervantes
Pensacola, Florida 32501
Vice President/Membership
Services Commission
Ross Spiegel, AIA
2701 West Oakland Park Blvd.. Suite 3X00
Oakland Park. Florida 33311
Sr. Vice President/
Public Affairs Commission
Henry C. Alexander. AIA
Smith Korach Hayet Haynie
175 Fontainbleau Road
Miami. Florida 33172
Vice President/
Public Affairs Commission
Joseph Garcia, AIA
3300 S.W. Archer Road
Gainesville. Florida 32608



T his issue of Florida Architect deals with several new shopping "areas" in
Florida. Some are small scale and freestanding, while others merely occupy a
portion of a larger commercial project such as occurs at Olympia Place in Orlando.
One featured project is integrated into the side of a mountain a difficult site which
offers an interesting alternative to the traditional strip center that's become an in-
delible part of the American landscape.
In Tallahassee, I've had the chance to observe the recent remodeling of two
shopping "areas" one, a large mall, that except for its anchor store, was dying a
painful and expensive death, and the other a strip mall that has been around for fif-
teen years and despite its unattractive appearance, has always prospered. I've been
wondering about these two projects as I've watched some developer pump thou-
sands of dollars into each, with the aid of an architect in both cases, and I've already
formed an idea about the future life, and death, of each.
Maybe it's like the old "chicken and egg" question which is more important, or
which should come first in terms of priority...site or design? Why does one restau-
rant or gas station fail while another, no better designed, prospers across the street?
Service? Design? Product? Site?
I give an unequivocal and rousing "Yes" to the latter choice. That is not to say
that the other choices are not important, but we are a society that reacts to such im-
peratives as convenience, ease of ingress and egress, adequate parking, minimum
traffic, etc. In shbrt, we're lazy shoppers.
As to why the multi-million dollar renovation of the 40-store mall probably
won't help business much...location and image. People in Tallahassee already per-
ceive that the mall is dead. It's been dead and no amount of dressing up the corpse
will revive it. On the other hand, the renovation and enlargement of the little strip
center on the Apalachee Parkway in the shadow of the Florida Capitol has just
made a good thing better. It's on the "right" side of town, near downtown and con-
venient. People liked it when it was an eyesore, they'll love it all dressed up.
Jacksonville Landing is another case in point. I never go to Jacksonville without
going to "the Landing." My relatives who live in Jacksonville never go to the
Landing even though it is surely the most exciting shopping space in North Florida
- a virtual festival of food, clothing, strolling carts and even, on occasion, entertain-
ment. The problem, you ask? Parking, location, access is difficult, shops are very
specialized. Fun for the tourist, too much trouble for the local. Can a center survive
when its clientele is composed primarily of tourists? Probably. In Norfolk, Vir-
ginia, Waterside seems to be making it. And in Boston and hopefully, in Miami,
where it may be too soon to tell.
So, back to the question of what makes a center "go" while another fails? There
is probably no pat response, but I seem to have made up my mind. Good design
coupled with a good location. One without the other is a losing proposition. DG


Italian Exhibition
Center Now Open In

The Italian Trade Commission
is formally known in Italy as the
Italian Institute for Foreign Trade
and the Commission operates in
accordance with directives given
by the Italian Ministry of Foreign
As Italy's official commercial
representative around the world, the
Commission promotes Italian
products and their sale by operat-
ing a worldwide marketing educa-
tion and services network at the
service of Italy's producers. The
Commission operates through 80
offices in 66 countries. To enhance
the success of Italian technology-
based products in major industrial
markets, the Commission has trade
centers in six cities London, New
York. Paris. Tokyo. Dusseldorf, and
now. Orlando.

The Orlando office of the Ital-
ian Trade Commission, directed by
Dr. Carlo Addis, recently opened
with a prestigious Italian design
show, the 15th Edition of the
Compasso d'Oro (Golden Com-
pass). The exhibition consisted of
award-winning examples of Italian
industrial, interior and household
design and it was only the second
time in the history of the award that
the winning entries have been
displayed in the United States.
Winning entries ranged from a
cutlery set to a conference room
seating system. Established in
1954, the Compasso d'Oro is the
oldest and most prestigious design
award in Italy.
The Italian Trade Commission
assists foreign businesses who wish
to trade with Italy, providing them
with consultation services in order
to facilitate preferential selection
of Italian products by U.S. compa-

"Plexoletto" bed with patented support designed by Ettore Lariana and Fabrizio
Boldrin. Photo courtesy of Italian Trade Commission.

Health Care Design
Symposium Slated
Snuggled in the heart of one the
world's great cities, the Third
Symposium on Health Care Inte-
rior Design will be held November
15-18, 1990, in San Francisco's
new Marriott. "Breakthroughs in
Health Care Design" will target
an international audience of archi-
tects, interior designers, educators,
health care professionals and manu-
facturers dedicated to producing
quality, life-enhancing, cost-con-
tained health care environments.
The three-day conference is en-
dorsed by a number of groups
including the California Council of
the AIA and the Royal Institute of
British Architects.
Health care facilities will be con-
structed in record numbers nation-
wide beginning in 1990 to achieve
environments that are supportive
and that promote and reinforce
wellness. It is now known that an
individual's environment plays a
powerful role in the recuperative
process and there is a tremendous
demand for quality health care
The program will feature pres-
entations by internationally-recog-
nized design and health care pro-
fessionals, a gallery of professional
health care designs by sponsoring
firms, a trade show by leading
design manufacturers and tours of
local health care facilities.
As part of the symposium, the
Third Health Care Interior Design
Scholarship Competition is also
being held. This competition,

which is open to design/architec-
ture students, educators and profes-
sionals and health care profession-
als, is designed to recognize inno-
vative design solutions in the health
care environment.
For entry information, deadlines,
etc., contact: (415) 370-0345 or
FAX (415) 228-4018.

"Skyscraper" Comes

Coming to public television on
May 7, 1990, at 8:00 pm ET, and
airing on five consecutive Mon-
days, WGBH Boston will air "Sky-
scraper" a dramatic glimpse into
the worlds of architecture, construc-
tion and high finance.The program
is an intriguing look at a New York
City skyscraper as it rises from a
hole in the ground to an 800-foot-
high office tower.
In five one-hour programs, "Sky-
scraper" chronicles the building
of Worldwide Plaza, a 49-story
office complex designed by David
Childs of SOM's New York office.
The tower was built on a four-acre
site in midtown Manhattan which
was formerly occupied by Madi-
son Square Garden.
The series provides viewers a
firsthand look at the art and science
of building a skyscraper, with
journeys to Texas for steel, to
Pennsylvania for brick and to Italy
for marble. Then bulldozers, brute
strength, technology and teamwork
combine to transform an empty lot
into a massive landmark.
As the series unfolds, men and
women involved in the construc-


tion talk openly of their feelings
about the building that has come to
dominate their lives. The result is
a compelling, real-life human
drama that provides insight into the
risks and fears of a financier behind
a major development in an unfash-
ionable part of the city; the concern
of a community undergoing
change; the elation of a craftsman
for a job well done; and the anger
and pride that sometimes divide and
sometimes unite fellow workers.
Please check your local listings
for specific channel.

Worldwide Plaza in New York City was
designed by David Childs ofSkidmore
Owings and Merrill's New York office.
The construction of this 49-story office
tower is the subject of a 5-part PBS
film entitled "Skyscraper." Photo cour-
tesy ofWGBH Boston.


The Great Good Place:
Cafes, Coffee Shops,
Community Centers, Beauty
Parlors, Bars, Hangouts, and
How They Get You Through
The Day

by Ray Oldenburg
Paragon House
Cloth, black & white photos, notes,

As the theme song from the hit
TV show "Cheers" says, "And
they're always glad you came...You
want to go where everybody knows
your name."
And it's true. At one time, the
local tavern, drugstore and beauty
salon were the places to go for a
respite from the grind of everyday
life. In recent times, much of the
appeal of such places has fallen by
the wayside as the focus of many
people's lives has come to depend
exclusively on family and job.
Author Ray Oldenburg feels that
what America needs most is not
more television, exercise or psycho-
therapy, but a "third place" that will
nourish relationships and provide
a diversity of human contact that
is important in day-to-day life.
The Great Good Place shows
how informal gathering places are
essential to the vitality of a city and
its people and it also includes a
social history of informal life
throughout the world.
The book provides a systematic
analysis of the subject and is divided
into three parts dealing with vari-
ous aspects historical, social, psy-
chological and political of the
"third place."
For many who are disappoint-
ed by the average bar or fast food
outlet, the author describes the
possibility of an informal support
group which is missing from their
lives. For the architect interested in

designing a "great good place" or
the entrepreneur interested in gar-
nering a loyal and regular trade,
benefit can be derived from the
models Oldenburg sets forth.
Ray Oldenburg lives in Pensa-
cola, Florida. He has a Ph.D.
in Sociology and is currently on the
faculty at the University of West
The Great Good Place can be
ordered from the AIA Bookstore in

Architectural Shades and

by Henry McGoodwin, with an in-
troduction by Tony P. Wrenn
120 pages, 81 illustrations
$32.95 plus $3 shipping

The American Institute of Archi-
tects has reissued the long-out-of-
print book, Architectural Shades
and Shadows. This 1904 work,
reprinted in 1926, was used to teach
architects and architectural drafts-
men how to give form, depth and
expression to their drawings
through the use of shadow casting.
Educated in the Beaux-Arts tra-
dition, McGoodwin used transla-
tions of Beaux-Arts shades and
shadows exercises in classes he
taught at the University of Pennsyl-
vania. Finally, in 1904, with the
help of a former professor at MIT
and two of his classmates at MIT,
and the camera of landscape archi-
tect Frederick Law Olmstead, he
produced his own work which has
long served as a basic text. It is also
one of the few available for drafts-
McGoodwin covers tools, pa-
pers and techniques, and, using a
series of drawings and photographs,
explains the geometry of shadows
cast by various architectural ele-
ments. He notes that he is "deal-
ing with materials of art, elegance

and subtlety" in the drawings he
uses to illustrate his work.
This reissue of the 1904 edition,
a copy of which is in the AIA Rare
Books Collection, reproduces these
drawings from the originals, which
are now in the Prints and Drawings
Collection of the American Archi-
tectural Foundation.

Landscaping in Florida: A
Photo Idea Book

by Mac Perry
Pineapple Press, Inc.
Hardcover, 256 pages, color and
black & white photos

Although author Perry is a hor-
ticulturist and landscape consult-
ant, this book is written for the lay-
person, not the landscape architect.
As such, it should be helpful to any-
one who lives, and plants, in Flor-
If you're looking for landscape
ideas and want to know what will
grow where, this is just the book to
answer a multitude of questions. In
addition to photos, the book also
features landscape designs and
"Here's How" illustrations on
topics including how to design a
play area, a work area and a privacy
area. You will also see how to
construct walkways, make topiar-
ies, landscape driveways, build
reflecting pools and make mini-
storage areas. There is also a sec-
tion on planning and evaluating
your own landscape.
Mac Perry is a gardening col-
umnist in St. Petersburg. He is the
author of five books, including Mac
Perry's Florida Lawn and Garden
Care. In preparation for this book,
he traveled the state photograph-
ing the work of landscape archi-
tects, nursery owners and talented
The book can be ordered through
the AIA Bookstore in Tallahassee
or for additional information,
contact Sherri Hill at Pineapple
Press at (813) 952-1085.


FAPAC is Packil
Some Clout The
There was an interest
last month's issue of F
magazine about poli
committees. The main
story was that Floric
getting bigger and if y
at the office, you ma'
The Florida Archite
Action Committee is
example of what the ar
ing. Started in the '70's
barely raised $1,000
five years, but since th
it has steadily grown
clout. As the FAPAC h
has the political clout o
in representing the in
architectural professio
FAPAC is headed b
Directors which repr
AIA chapter in Flori
Woodroffe of Tampa
two-year term as chai
this year, it has contri
$20,000 to legislative
and cabinet members
"We have raised
$30,000 during our
year campaign. While
grateful for the donati
our members, we really
$50,000 or even $75,0(
to requests we receive
dates," Woodroffe sai
He noted that if ev
contributed $25, the F
raise $65,000 per year
over the two year can
Last year, 31 percent of
contributed and this yea
17 percent have sent in
Contributions can
sending your check to
Box 10388, Tallahassee

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cential drives and patios, as well as com-
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Centron Construction
Corporation has earned a
reputation among Florida
architects for building projects
that live up to their expecta-
tions. Contact us today for an
information kit that profiles
many of the banks, schools,
offices, churches and medical
facilities that we have con-
structed over the past decade.

Construction Corp.
3800 Southeast 58th Avenue
Ocala, Florida 32671
Call 1-800-433-7806
Ask for Steve Ellis
Circle 40 on Reader Inquiry Card


Express your imagination with



PO. Box 8325 / Pembroke Pines, FL 33024 / (305) 962-6884
FLORIDA: 800-940-4527 / NATIONAL: 800-456-7093 Circle 37 on Reader inquiry Card


Architectural/Interior Design Photography



* 2802 Azeele Street a Tampa, Florida 33609 a (813) 873-1374

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Smart clients want smart solutions...
that reduce energy costs. New natural gas technologies offer lower initial
investment, lower operating costs and shorter payback periods. That makes
gas the perfect energy source for your client's commercial cooling needs.
DESICCANT COOLING SYSTEMS provide supermarket refrigeration and
cooling at lower humidity levels with substantial cost savings over conventional
systems. GAS ENGINE-DRIVEN CHILLERS provide improved cooling efficiency
and comfort at client pleasing cost savings of 30 to 60 percent.
Another cool technology is COGENERATION. Cogen systems use gas to
power an on-site generator to provide cooling, heating, hot water and electricity.
Several packaged systems for hotels, restaurants and other commercial opera-
tions are already on the market. And more are on the way. The cost savings
can be substantial. And clients won't have to worry about power interruptions
or surges affecting sensitive operations.
Look Smart Get your next job with our cod new technologies. Call your local
natural gas utility or write:
Florida Natural Gas Association PO. Box 533432 Orlando, FL 32853

America's Best
Energy Value.

Florida Natural Gas Association
Circle 10 on Reader Inquiry Card

Competing For A President's Home

Design Competition for
the President's Home
University of South
Tampa, Florida

According to the design
competition program, the
University of South Florida
President's Home must fulfill the
dual roles of being both a public
and a private building. In addi-
tion to housing the President and
his or her family, the building
must adequately accommodate
the multitude of public functions
which the President is required
to host.
A six-member jury. com-
posed of two architects and four
lay persons, chose to recognize
the design excellence of five
very Jill ercn projects. The ju-
rors USF President Francis T.
Borkowski and his wife. Kay.
architects John Howey and Peter
Rumpel. Winkie Howell of the
Executive Committee of the USF
Foundation and Mary Anne
Lifsey, who. along with her late
husband. Julian, contributed
$600,000 toward construction of
the home. chose the deign cre-
ated by Winter Haven architect
Gene Leedy.
Leedy's design, which was
selected from 37 submissions.
handles the dual requirements
for the home perfectly. The
9,315-square-foot residence will
include ct'uri .irds. a large living
room and family room, visitor
lounges and a formal dining
room, all on the first floor. Pri-
vate living quarters and an office
will be located above.
A Southern university presi-
dent's home evokes traditional
imagery and the precast concrete
exterior columns which Leedy
used give the building a certain
"classical" feeling. They are but
one of the low-maintenance fea-
tures which the architect incor-
porated into the design. A wide

veranda encircles the residence
in response to the Florida climate
and blurs the distinction between
indoor and outdoor spaces.
"Philosophically, modem
architecture, to me, has always
been a continuation of tradition,
not a total break from it." Leedy
says. "There's no use trying to
reinvent the wheel, which so
many architects try to do.
There's ,rmnLihing psychologi-
cally reassuring about a tie to the
When del-'rLlhl1 the Leedy
proposal, the jury says that, "The
overall appearance of the house
maintains a direct relationship
with the campus, yet it intro-
duces a Southern vernacular tra-
dition through the use of col-
The jury particularly liked the
1lc\ihilii\ of its spaces which
will accommodate group, of
various sizes both inside the
house and on the adjacent ter-
races. The house separates pub-
lic and private functions with
ease. yet the jury questioned the
remote access to the second floor
from the entry and the long nar-
row circulation corridors.
"The walls and pool/fountain
patio provide a transitional
buffer from traffic on the busy
street outside. This house." the
jury felt, 'met the criteria for a
building that will stand the test
of time."
Second place honors went to
Barretta & Associates of Boca
Raton. According to the jury,
"This home is a reinterpretation
of a sixteenth century Palladian
villa. There was a sophistication
and clarity about the solution
that set it apart from all other
submissions. The use of berms



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Gene Leedy's winning design for the USFs President's home. Photo courtesy of the architect.



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Maurizio Mazo. Michael Clary and Timothy Baker of Hunton Brady Prior Mazo,
above and right, and a joint entry by Prof. Timothy J. Woods and Tampa architect
Steven Arthur Cook R.A., below, were recognized hy the jury for design
excellence. Top photo by Robert Lawson.



and continuous colonnades gives
the building a commanding pres-
ence on the site.
The jury also liked Barretta's
use of three separate zones, pub-
lic, private and service, but ques-
tioned the long, 300-foot-plus,
galleries that connected these
elements. A particularly effec-
tive presentation helped convey
a sense of uniqueness and time-
lessness inherent in the design."
Carl Abbott Architect of
Sarasota, whose design team
consisted of Carl Abbott, Mark
Abbott, Martin Treu and Mi-
chael O'Donnell, was recog-
nized with the third place award.
The jury said that the Abbott pro-
posal was "one of the strongest
design concepts of all the sub-
mittals. A long masonry wall on
the south side serves as an effec-
tive gateway and buffer from
Fowler Avenue. This will then
become the beginning for the
conference and house units with
their northerly curved terraces
radiating out to the Alumni
House, campus and Sun Dome.
Approaches to the house by pri-
vate auto, service vehicles and
pedestrians were particularly
well thought out." It was a lack
of detail and some incomplete-
ness which compromised the
jury's ability to understand the
potential of the solution.
Two additional projects were
recognized with awards. The
jury felt that the residence de-
signed by Hunton Brady Pryor
Maso of Orlando had impressive
site development and orienta-
tion. "The residence possesses a
traditional Florida vernacular
presence which is appropriate,"
they said. The jury felt, how-
ever, that the large central inte-
rior space with its inherent diffi-
culties with noise separation de-
tracted from the overall effec-
tiveness of the design.
Tampa architect Steven
Arthur Cooke and professor
Timothy J. Woods developed a
strong site concept with long
building units running east-west


-n __

to form a gateway as one ap-
proaches the campus. The ex-
perimental architectonics at-
tracted the jury to this project,
however, the sense of house and
appropriateness to the campus
was not sufficiently communi-
cated. Renee Garrison

The author is architecture critic
for the Tampa Tribune.

Top: Second place honors went to
Barretta & Associatesfor their "re-
interpretation of a Palladian villa."
Carl Abbott's third place entry, above
and left, was "one of the strongest
design concepts" submitted. Photo by
Mark Abbott.

. ,.' _- "--7

Shopping on A Stepped and Sloping Site

Eastwood Festival
Birmingham, Alabama

Architect: The Kirkland Group,
Inc., Architects and Interior
Designers, Tampa, Florida
Design Team: Cheryl L.
Jacobs, AIA, Robert K. Collins,
AIA, Joan M. Pfaendtner,
William T. Fast
Consulting Engineers:
Currington Associates civil,
Structural Engineers, Inc. -
structural, John Matthews &
Associates electrical, Tolson
Simpson Associates -
Landscape Consultant:
Nimrod Long & Associates
Owner: Birmingham
Associates Ltd.
Developer: Paragon Group
Contractor: Brasfield &
Gorrie, Inc. and Charles &
Vinzant, Inc.

Nestled into the side of Red
Mountain, Alabama, East-
wood Festival Centre gracefully
negotiates an extremely steep
horseshoe-shaped site. The
340.149-square-foot center is the
first phase of a plan that will
eventually encompass over
460,000 square feet.
Of the many challenges
which the site posed for the
architects, the grade changes
were the most formidable. Each
decision that was made relating
to the grades affected many ar-
eas of the project. For example,
the floor elevations change 16
times in a total space of 62 feet.
Since easy access to the shops
and stores was of primary con-
cern to developer and architect
alike, the decision was made to
inicgr.ate ramps and stairs along
the canopy.
Since the center is visible
from the nearby interstate, the
Paragon Group wanted a prIjct I

Arched entrance pavilions occur at regular intervals in an otherwise arcaded horseshoe-shaped center. Photos by George Cott.


that had a high profile both day .
and night. This requirement dic-
tated a different approach to the .
design than is normally em-
ployed for a typical neighbor-
hood center. The design re-
quired that the buildings be of
varying scales that could effec-
tively be seen from distances
ranging from 30 feet to three
miles. A number of elements fa-
cilitate the required transition in
scale, including accent tiles, col-
umn striping and wooden trel- .
lises. In addition, the center's f-
salmon-colored brick and strate-
gically-placed towers are set /
against a forested mountain
The night lighting of the cen-
ter was as important as any of the
other design imperatives. Spe-
cial accent lighting was consid-
ered from the outset and designed
into the buildings. Stem- "'0
mounted globes hang from ellip-
tical arches, high pressure so-
dium fixtures are mounted to the
wingwalls to highlight the rolled
roof and three-foot-square lumi-
nous panels punctuate the towers.
Two types of canopies and the
towers were carefully composed
to provide easy and logical
places to step floor slabs down
the site and provide continuity to
the whole project. The rolled KA,:Eo
canopy is a self-supporting cor- MTAL- RF LCM ue
rugated steel sheet with a cop- I
per-coated finish. Night lighting ---
is provided by two continuous
strips of coved fluorescent lights
on each side of the canopy. The
boxed canopy is a brick veneer "
on a steel frame.-0
Robert K. Collins. AIA

The author is Director of the
Tampa office of The Kirkland

Preceding page, rolled canopy is self- 1 L1
supporting corrugated steel with
copper-coatedfinish. Photo by George
Con. This page, site plan and section SECTIO N A 1/4"
courtesy of The Kirkland Group.


Designing For Design Professionals

Design Center of the
Dania, Florida

Architect: The Nichols
Project Designer: Gregory
Project Architect: Roberto
Interior Designer: Joyce/
Snoweiss Design Group
Landscape Architects: Walter
Taft Bradshaw & Associates
Owner/Developer: Danto
Investment Company

Construction Phase History
Phase I, 266,000 sf, completed
Phase II, 289,000 sf, completed
Phase III, 260,000 sf, ground-
breaking February, 1990
Projected completion in 1991
Phase IV, 260,000 sf, ground-
breaking scheduled for 1991

It isn't often that a master
planning exercise, which in-
cludes a total of four construc-
tion phases and encompasses
more than one million square
feet of interior design showroom
space, a 120,000-square-foot of-
fice complex and a 250-room ho-
tel, remains the commission of
one architectural firm. Such was
the case, however, for The
Nichols Partnership and their as-
sociation with the Design Center
of the Americas (DCOTA).
Since 1985. the firm has been
solely responsible for the plan-
ning. architectural design and
construction administration of
the $120 million DCOTA and its
surrounding 43-acre campus.
DCOTA (pronounced like the
states. North and South) was en-
visioned by the owner as a single
structure which would be the
first in the country designed and
built specifically as a design cen-
ter. The architect's appreciation
for the owner's objective re-


suited in a project which benefits
both the built environment and
the design profession.
Light has played a significant
role in each phase of DCOTA,
with design evolving around a
central atrium with -kN lighi. The
purpose of the atrium in each
building is two-fold: it first pro-
vides the visitor with a focal
point and second, it serves as a
natural, alternative light source.
DCOTA's four-story atriums
maximize views and enhance the
marketability of the glass-front
showrooms which surround
them. In addition, they are the
,eil in. for some of South Flor-
ida's most elegant gala affairs,
including DCOTA's own grand
opening events.
A post-tension building with-
out any prefabricated elements,
the building. exterior construc-
tion consists of white metal pan-
els, highlighted with gray-tinted
panes of glass. The architecture
and interiors have been fused so

successfully that, once inside,
there is a feeling of one immense
building with two wings. Each
new phase has been joined to its
predecessors by an elegant
marble entry and corridor which
links the atriums. Interior colors
are warm ''Verona" red is actu-
ally a rich coral shade which is
found in the atriums' Italian
marble floor teamed with sand-
colored marble in a checker-
board pattern. Interior architec-
tural elements create the mood
and feeling of an Italian piazza.
Glass elevators, cascading blue-
tiled fountains and translucent
balcony railings create public
spaces that have a very human
Today, 137 showrooms, rep-
reenling more than 1,000 manu-
facturers from around the world,
support the amenities and oppor-
tunities provided by this one-
stop interior design showroom.
Increased market demands pro-
ject that an additional 300,000
square feet of showroom space
will be needed by 1992. Visible
from 1-95, DCOTA provides the
design industry with the largest
and most comprehensive design
resource in the South. Located
near both the Fort Lauderdale In-
ternational Airport and Port Ev-
erglades, it is accessible by land,
sea or air.
Unlike its competition in
other large cities, DCOTA is lo-
cated in what many would con-
sider a small town. Nonetheless,
what may have become another
vacant South Florida develop-
ment has put the City of Dania
on the map. The DCOTA cam-
pus is considered the hub of inte-
rior design in the South and its
tenant roster reads like the
" Who'\ Who" of the design in-
dustry. In addition to all of the
manufacturers, DCOTA's ten-
ants include the Broward Chap-
ter/AIA, the South Florida Chap-
ter of ASID, IBD and the Con-
struction Specifiers Institute.
Gaining momentum as it
moves into the third phase of


Photos, page 19 top: Main entrance to
DCOTA complex is articulated by
canopied walkway. Photo by John
Stillman. Below, each building has a
central skylit atrium which provides
natural light. These 4-story atriums
also help orient visitors. Photo by Dan
Porer. Full page photo ofatrium shows
one of the 137 showrooms in the exist-
ing buildings. Photo by Dan Forer. This
page, top. Elevator core and stairs are
focal point of lobby along with checker-
board marblefloor. Photo by John
Stillman. Below, photo of building ex-
terior by Dan Forer. Site plan courtesy
of The Nichols Partnership.

I *

construction, DCOTA continues
to reflect architectural and inte-
rior continuity, as well as to ex-
ceed the client's objective by
providing the profession with an
elegant, convenient, service-ori- The author lives in South Florida
ented facility, and specializes in writing about
Crystal Kauffman architecture.

A Retail/Office Complex Sensitive To Its Community

170 W. Fairbanks Ave.
Winter Park, Florida

Architect: Lowell
Lotspeich, AIA
Engineering Consultant: Don
Moe Engineering R
Landscape Architect: Kerry .... ,. .....t
Blind, Landscape Architect
General Contractor: Winter
Park Construction Co.
Owner: William and Charles

W hen Lowell Lotspeich be-
gan planning a retail/of-
fice complex for Fairbanks Ave.,
a busy commercial street less
than two blocks from Winter
Park's chic shopping district, the
building which already existed
on the site became a prime con-
The site, which had in excess
of 20,000-square-feet, had long
been the location of a grocery
store with a-small parking lot.
The client wanted to utilize the
space in exactly the same con-
figuration as the grocery had.
That meant that the narrow
northern end of the rectangular
building would face Fairbanks
Avenue, while its equally narrow
south end would be oriented to-
ward a quiet street running paral-
lel to Fairbanks Avenue. The
east side of the building would
present a blank face to the wall
of an adjacent restaurant, while
the west side, opening onto the
parking lot, would be the new
structure's main facade.
Because of the strong after-
noon sun that pours into the
shops and offices on the west
side of the building, Lotspeich
included in his design deep over-
hangs at the ground level and a
second floor balcony which is
In a fashion reminiscent of
Florida's vernacular architec-
ture. Lotspeich then wrapped
balconies and walkways around
to the south facade, creating a

Photos of retailloffice complex, bal-
cony corridor and stairwell by John
Baronn Farmer.


contemporary veranda on two
sides and at two levels.
A final design decision, once
the architect determined that the
new shopping/office complex
would lie in the footprint of the
old grocery store and that the
tenants would require protection
from the sun's rays, was to look
to Winter Park's architectural
heritage for a building style. Like
the Spanish dormitories, class-
rooms, chapel and library on the
nearby campus of Rollins Col-
lege, as well as many of the older
residences, Lotspeich's new
structure combined a cream-
colored stucco skin with cedar
framing and Mexican clay tile on
the steep pitched roof and floors.
The smooth surface of the terra-
cotta tiles used in the walkways
contrasts with the darker rougher
surface of the cedar ceilings
overhead. To offset the pale,
textured walls and refer to the
ruddy hues of the clay tiles,
Lotspeich placed red-enameled
gates and handrails in each stair-
well and added a narrow band of
red at the top of each stairwell
wall. The stairwell at the south
end of the building is open to the
air, while the north stairwell,
near the elevators, is covered
with a large .skylighl.
In a community known for its
Spanish-style architecture, this
shopping/office mall manages to
belong without becoming anony-
mous. The use of traditional ma-
terials, an understated approach
to the design and a broad under-
standing of the Florida vernacu-
lar enabled the architect to pro-
duce a building which is compat-
ible as well as contemporary.
Laura Stewart

The author is an architecture
critic and co-author of Florida
Historic Houses.


S w



<1O N

7 Photo by John Baronn Farmer, site plan
courtesy of the architect.


Far From The Maddening Crowd

The Shoppes At -
Olympia Place
Orlando, Florida

Architect: Hansen Lind Meyer Inc.
Orlando, Florida
Project Designer: Charles W.
Cole, Jr., AIA
Principal-in-Charge: T. Edward
Thomas, AIA
Structural Engineer: Hansen
Lind Meyer Inc.
Interior Design: Hansen Lind
Meyer Inc.
Principle Designer: Charles W.
Cole, Jr., AIA
Owner: Olympia & York
Southeast Equity Corp.
Contractor: Transcon

Elements missing from down
town Orlando's retail space
have been captured in the archi-
tecture and interior design of the
Shoppes at Olympia Place. Ab-
sent are the mouse ears, neon
lights and tasteless trappings of
tourist-driven Central Florida
commerce. In its place, at Olym-
pia Place, is a luxuriously under-
stated approach to retail design
that is directed toward a sophisti-
cated business community.
Original design plans called
for a Grand Lobby, banking hall
and support services for building
tenants, all on Level One. The
second floor was designed to be
used as office space. The deci-
sion to incorporate retail on the
second floor evolved midway
through the construction stage
and it presented the architects
and engineers with some chal-
lenging problems.
Without compromising either
the interior or the exterior of the
building, the architect had to
connect two sides of the second
floor to provide the continuous
pedestrian path required by re-
tailers. HLM engineers cantile-
vered a steel bridge off the con-
crete structure. Standing free of
the glass curtain wall, the bridge
was designed to "float" over the


-"i: :""


liP V


lobby entrance. This completes
the circular pattern of the mezza-
nine and allows the free flow of
patrons throughout.
A second engineering prob-
lem was that Level Two had an
established ceiling height of nine
feet. While adequate for office
space, this height is considered
low for retail space. The archi-
tects and interior designers had
to create the illusion of height
and openness. Columns were
uplighted to make the ceiling ap-
pear higher than it actually is.
Polished granite and marble
flooring, stainless steel trim
bands and glass and stainless
steel handrails was selected for
their reflective qualities to make
the space come alive. Cafe
tables and seating areas were
strategically placed through the
commercial space to encourage
Shallow bays were designed
to accommodate the smaller
space requirements of festival
retail on the mezzanine. In keep-
ing with recent retail deign
trends, floor-to-ceiling glass was
used to allow passersby to view
the interior of an entire shop.
Several storefront schemes were
also designed using the four ba-
sic elements of stone, glass,
metal and wood. Marble, black
lacquer and mahogany. trim ac-
cents were added to the basic
scheme to ensure that the sophis-
ticated ambience of the building
was maintained.
Finally, the architect was
charged with keeping the origi-
nal design of the first floor Grand
Lobby in tact with open, yet in-
viting, spaces. The magnificent
28-foot ceiling had to create the
interior scale in human terms
without seeming cavernous and
To achieve the desired effect,
the architect wrapped the sup-
porting piers with the same Na-
poleon Red granite used on the
building's exterior. The subdued
rose tone of the granite softens
the geometry of the massive col-

umns which are located through-
out the central hall.
Carpet squares were used as
an acoustical buffer. Edged in
polished granite and breccia
marble, the pattern created mim-
ics the building's exterior grid.
In its polished form, the granite
takes on a deep red patina which
adds richness to the surround-
Designed to fit tenant needs
for goods and services, the com-
plete inward orientation of retail
space at Olympia Place succeeds
in creating an urbane mall not
found in other office towers in
Orlando. Elaine Ingra and
Patty Braswell

The authors are President and
Associate, respectively, of PR
WORKS, a three-year-old com-
munications firm serving profes-
sional service industries in

Photos, opposite page, top. A
mezzanine view of the Florida National
Bank offices which are located on
Olympia's lobby level and an art
gallery which occupies the mezzannine
space. Below, the mall area features
casual seating associated with an adja-
cent restaurant, an upscale men's
clothier, beauty salon and colorful
flower cart. This page, top. View of
lobby with its 28-foot ceilings and red
granite cladding on piers. Second floor
plan courtesy of Hansen Lind Meyer
Inc. Photo by Phil Eschbach.


6964 Aloma Avenue
Winter Park, FL 32792
(Outside Orlando)

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Palm Beach Chapter/AIA

The Broward Chapter/AIA's 1990 Design Awards program produced
eight awards for Excellence in Architecture. This year's jury included
William Morgan, FAIA, Jaime Canaves, AIA, and Raul Rodriguez, AIA.
The purpose of the annual awards program is to encourage local ar-
chitects toward high quality design and to recognize those who maintain
such standards.

Tamarac City Hall
Architect: Miller Meier Kenyon Cooper Architects and Engineers, Inc.
Tamarac City Hall is a public building of subtle complexity which
seeks rapprochement with its residential neighbors by a form suggestive
of a main street with gas lights and shops along the route.

Forest Glen Middle School
Architect: Donald Singer Architect P.A.
Forest Glen Middle School is conceived as a series of courtyards
around which are placed various required buildings forming a closure.
The form, while being secure, conveys an openness and serenity of
changing vistas within which students interact. This project is a

Colee Hammock Residence
Architect: Tbthill & Vick Architecture
Colee Hammock Residence is a modest-
sized home nestled among oaks. The form con-
sists of two well-defined elements comprising
public and private functions, built of masonry
and glass.


Tarpon River Park Villas
Architect: Terence O'Connor Architect
The Tarpon River Park Villas are four connected single family resi-
dences in a downtown area facing on a river. The simple forms echo its
urban milieu while embracing views of river and sky.


Architect: RTKL Associates
Esperant is a lavish downtown West Palm
Beach office tower with plaza, arcade and
skylit atrium whose exterior is finished in pre-
cast concrete panels and granite. The form is at
once lush and handled with restraint.

Susana's Casa
Architect: Jorge Hernandez Architect, AIA, P.A.
Susana's Casa is a single family home of masonry and glass, a modern
form casual in its articulation of inside and outside spaces, expressive of
a studied hierarchy of activities engendering openness to sun and prevail-
ing breezes.

M.E.A. Building
Architect: SG2 Architects
The M.E.A. Building is an office building along a highway whose
curved form is contextually generated by its site and related factors. The
particularity of form is one of strength and economy of design.

Sheraton Boardwalk Hotel
Architect: E. H. Saar Assoc. with Larry W. Robinson Architects
The Sheraton Boardwalk Hotel is a linear single-loaded tower of rooms
facing the ocean, centered above a lower plinth comprising ancillary
functions The building form, encompassing a city block is one of contex-
tual sensitivity and drama.


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panding and insect problems.

Eternit Roofing Slates are inte-
grally-colored, fiber-reinforced ce-
ment shingles that are 3/16" thick.
They do not contain asbestos and
are highly compressed with an
authentic slate texture. Edges are
beveled and have a crenellated
appearance. The slates come in
three colors, blue-black, grey-green
and rose-grey, and two sizes,
Continental and English.
In addition to conventional roof-
ing applications for residential,
commercial and institutional build-
ings, Etemit Slates have been used
for mansards, fascias, and curved
surfaces such as steeples. They can
be installed to meet the require-
ments of Class A usage in accor-
dance with ASTM E-108 (83) and
are protected by a 30-year non-pro-
rated warranty.

Also from Eternit...
Substrate "500". a ceramic tile
backerboard is now available. The
tile substrate eliminates the prob-
lem of gypsum board or gypsum
plaster breakdown in shower, tub
or other wet area locations. It is
strong and lightweight, and is not
affected by moisture.
Composed completely of inor-
ganic materials. Substrate "500" is
highly durable. It will not rot or
swell and is non-combustible and
has outstanding strength. It can be
fastened with nails or screws as
close as /2 from the edge. Ver-
tical edges of the board are rein-
forced and it can be cut by scoring
and snapping.
Literature can be obtained from
the manufacturer, Etemit, Inc.,
Village Center Drive, Reading, PA
19607 or 1-800-233-3155.

Porcelain Tile From
Atlantis II
Buchtal Corporation USA now
offers Atlantis II porcelain ceramic
tiles in 24 designer colors in either
a polished, smooth or textured
surface, as well as 8 x 8 diamond-
patterned and 6x6 skid -resistant

tiles. Trim pieces are available in
all colors and three styles.
Atlantis II tiles offer through-
body color, frost resistance and low-
water absorption. The clarity and
vibrancy of the colors makes them
ideal for any installation, public or


To request a brochure or sam-
ples, contact: Buchtal Corporation
USA, 105 H Hembree Park Drive,
Roswell, GA 30076 or call (404)

Marvin Introduces
Corner Windows

Marvin Windows' new standard
Comer Window is the first real
contemporary design in a recent
years when the industry has been
dominated by round-tops, circulars
and gothics.
The two panes of the Comer
Window bend at a 90-degree angle
for a seamless window without
posts, mullions or butt joints.
This is the first window with two
continuous panes of one-inch in-
sulating glass that bends without
seams, providing a new panoramic
comer perspective. Marvin will
offer its Comer Window in seven
standard sizes up to 60 inches tall
and 40 inches wide from comer to
edge, which gives 80 inches of glass
around a comer.


Of importance to architects is the
fact that the Comer Windows re-
quire a special roof design or can-
tilevered structural framing to
distribute the structure's weight
away from the comers to avoid the
window's bearing any structural
Inquiries should be directed to:
Marvin Windows, P.O. Box 100,
Warroad, MN 56763 or 1-800-346-

Microstation and
ArchiCAD Now Linked

Graphisoft USA, a branch of
Graphisoft GmbH in Munich, Ger-
many, has unveiled the first mod-
ule linking two of the most power-
ful Macintosh CAD programs,
MicroStation Mac and ArchiCAD.
ArchiCAD is a high-end 2D/
3D architectural building modeler,
which optimizes the construction
process for producing 3D plans and
obtaining elevations, sections, bill-
of-materials and 3D visualizations.
With a well-integrated Macintosh
interface, ArchiCAD aids in con-
structing buildings by assembling
elements, such as slabs, walls and
roofs from palettes and libraries of
building components.
ArchiCAD integrates and stream-
lines the design process, beginning
with construction drawings during
the conceptualization phase,
through the final working docu-
ments, all the way to 3D color
renderings with full solid model-
ing features and a comprehensive
bill-of-materials capability for
materials management and cost
Extra tools included with Archi-
CAD include an object library of
3D solid objects and construction
elements including, walls, doors,
windows and furniture; an
ArchiLIB module for large symbol
library translation from Au-
toCAD's DXF file formal; Plat-
Maker to drive your plotter and
printer and design layout on your
worksheet; GDL (Geometric

Description Language) parametric
macro language for 3D modeling
and Stairmaker supplementary pro-
grams which help the architect
design various forms of stairs.
For more information, contact
George Kafka, Graphisoft, 400
Oyster Point Boulevard, Suite
517A, So. San Francisco, CA 94080
or call (415) 266-8720.

Ripolin Paint Now
Available in U.S.

Fine Paints of France is a U.S.
Company formed exclusively to
offer Ripolin, the legendary paint
of France, to the professional archi-
tect and design community.
Many experts believe that Ripo-
lin Paint offers a look that is unob-
tainable with domestic finishes. Its
purity of color and smooth finish,
when applied to any surface, en-
hances the look of any room.
Ripolan (pronounced reap-o-
lann) invented enamel paint and has
been producing it for 100 years.
Until recently, Ripolin Paints have
been virtually unknown in the U.S.
even thought the name is a house-
hold world throughout Europe. In
France, the Gates of Versailles, the
Paris Opera, the Orient Express and
the Eiffel Tower have all been
painted with Ripolin. A strong
testimonial to the quality of the paint
was Pablo Picasso's exclusive use
of it for 12 years. For Picasso, a
smooth application from brush to
canvas was imperative, as it should
also be for the architect who wants
clean lines and pure edges on his
or her designs.
Ripolin's finely conditioned
paint covers an average of 900
square feet per gallon. Quality

control insures that there is no batch
variation and that finish and color
will last and not show age. The
uniformity of color is evident in
comparing a 40-year old can of
Ripolin and the same color pro-
duced today. The match is exact,
a great advantage for touch-up and
repair work.
For further information on
Ripolin products, including sample
chips, color cards and technical
sheets, as well as designated out-
lets, call or write: Fine Paints of
France, P.O. Box 104, Blooming
Grove, NY 10914 or (914) 496-

North Florida
Conservation Lab
Restores Fine Art

Collecting art is no longer re-
served for the privileged few. With
interest in acquiring and restoring
valuable artworks increasing all the
time, in both private and public
collections, Von Hawk Labs of
Tallahassee is offering a valuable
service to both seasoned collectors
and amateurs.
Von Hawk Restoration Labo-
ratories is a full-service system
dedicated to the restoration and
conservation of rare art. These
services include all aspects of
painting repair as well as lining and
traditional gold leaf work, all as-
pects of paper art repair as well as
paper casting of missing areas and
conservation framing, all aspects
of art glass repair as well as miss-
ing part casting and all aspects of
jade repair, cleaning and missing
part casting. Lecture services are
also available on subjects ranging
from framing to creating safe
environments for the storage and
viewing of small private collections
to large corporate holdings.

Von Hawk stresses that each
piece of art is unique and that no two
restorations are the same. It is very
important that the client understand
how to maintain the artwork after
restoration is complete and since
art is continually adjusting to a
changing environment, all clients
of Von Hawk Labs are contacted
six months after restoration is
complete to see if any questions
regarding maintenance of the art
have arisen.
Von Hawk Labs can be con-
tacted by calling (904) 761-7953.

Turning Code
Research Costs Into
Although an inherent part of the
complex building design process,
code research is often viewed as one
of the less interesting and less
important aspects of design. As a
result, it is seldom systematically
managed and is usually considered
a routine cost of providing basic pro-
fessional services.
But, today's competition is stiff,
and no architect or architectural firm
can afford to inefficiently manage
any process that can be directed to
generating revenue...including
code research.
Dealing with building code is-
sues is such an integral part of the
design process that most architects
find it impossible to separate code
research and analysis from the
design process as a whole. The time
it takes to look up code require-
ments, hunt down local amend-
ments, talk with code officials and
ensure that the building design is
always in compliance usually is
considered as another costly com-
ponent of "design services".
Today, CODEWORKS can
transform code research from a
time-consuming, laborious process
into a valuable productivity tool.
CODEWORKS efficiently handles
the tedious process of searching
through code books and document-
ing which code requirements ap-
ply to specific projects, freeing
architects to concentrate on more
important activities.
CODEWORKS Corporation
estimates that using their system of

A severed phone line is a sure indication of a crime in progress.

code research allows for a possible
increase in profits of as much as
400% over manual research in a
fixed-fee billing scenario. The
benefits of identifying code re-
search and other activities within
the design process, and monitoring
the related costs are undeniable.
Once an architect's client under-
stands the importance of thoroughly
reviewed code research, passing on
the cost of CODEWORKS Reports
is simple. Dale Ellickson, of the
American Institute of Architects,
suggests adding a paragraph per-
taining to code research under
Article 15 of the AIA Document
B161, "Owner-Architect Agree-
ment for Designated Services".
For more information about
CODEWORKS, contact Brenda
Wheeler at the Codeworks Corpo-
ration in Washington, D.C. (202)

Minimizing Crime
Through Security

Law enforcement agencies, en-
gineers and an increasing number
of architectural firms are now con-
ceding that security should be
designed into a home from the start.
Failure to do so is much like put-
ting the cart before the horse.
Incorporating complex security
measures after or near the comple-
tion of a project is not only difficult,
but many times, unsuccessful.
Physical security considerations on
the development of a new facility
or the remodeling of an old one.
need to be determined jointly by the
architect, engineer and security
specialist at the outset of design.

A security specialist familiar
with today's advanced technology
including an ever-increasing vari-
ety of anti-intrusion devices and
systems can be indispensable to
an architect. According to Gary
Flewelling of Network Security
in Tampa, anti-intrusion devices
molded together properly to form
a complete system can very nearly
guarantee total protection.
In a typical scenario, a burglar
will do most anything, whether it
be a commercial or residential
location, to deactivate an overall
security system. A common and
frighteningly easy situation exists

when an intruder simply cuts the
phone lines which alert a 24-hour
central station. (See photo) If phone
lines are severed, most central
monitoring stations treat it as a
"dead system" not indicating a
possible crime in progress, but
rather as a need for a service call.
So, in reality, if you don't protect
the area outside your home where
power is exposed, the expensive
security system you've installed is
Hiring a security consultant might
be an important step toward mini-
mizing crime and saving life and

Shaw Appointed Acting
Chairperson at UF

Leland G. Shaw has been ap-
pointed Acting Chairperson for the
Department of Architecture at the
University of Florida.
Shaw, who received his Master of
Architecture in 1963 from the Uni-
versity of California at Berkeley, is
also a professor of architecture at
UF and an environmental consul-
tant for children's environments.



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for that natrl look.

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The New

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Disability Program

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Long term benefits
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Chairman, FA/AIA Insurance Trust

For more information call
Shirley Sandier, CLU
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FULL Florida Association/
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SERVICE of Architects
DISTRIBUTOR 104 East Jefferson Street
P.O. Box 10388
C I nOUTallahassee, Florida 32302
docum ents FAX: (904) 224-8048 (caw.dirdowJy)
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Does Our Healthcare System Need A Checkup?

by George A. Allen
Executive Vice President

Amid growing concern over the
rising costs and increasing use of
medical care, it is easy to understand
why architectural firm principals
have not had an easy time finding
good, reasonably priced, reliable
health insurance plans in the last few
Over the past several years, the
inflation rate for health-care costs
has been in the double digits. In-
deed, health care insurance carri-
ers are experiencing difficulties
which are not unlike the problems
faced in the liability insurance
market a couple of years ago.
Providing good, reasonably
priced, reliable health insurance has
been a key program which the
American Institute of Architects has
attempted to provide for its mem-
bers over the past decade. Experi-
ences in the past five years have not
made this easy. The AIA Benefit
Insurance Trust changed service
providers and carriers and was not
able to offer its program in Florida.
The FA/AIA Group Insurance Trust
continued to write coverage through
the John Hancock Company under
a service contract with AA&C of
California, but experienced heavy
loss for several years and ended up
last year with a $1 million shortfall.
Why the heavy losses? The rea-
sons for losses in health insurance
have created whole new vocabu-
laries for us to use. "Cost shifting"
is one of my favorites. This is when
hospitals take in patients who can-
not pay and they shift the cost to
those patients who can pay, usually
those covered by insurance. This
adds about 7.4 percent to the price
of insurance premiums a year and
makes up about 32 percent of the
total increase in costs. The other big
ticket item is "medical inflation"
which is another way of saying
"them who makes the sauce gets to
lick the spoon." In this case it is new
life-giving surgical procedures,
new life-support equipment, big-
ger, better hospitals, health care
provider salaries, etc. We all want

to live, right? Well, health care now
ranks as the nation's third-largest
industry and gets bigger every day.
High demand equals rising costs,
in this case about 35.5 percent of
the total increase.
The third reason for loss is the
"increased utilization" of insurance
programs by policy holders. This
one is always harder for insurance
companies to explain, but the fact
remains that Florida has been a high
user state in the past several years
with a greater than normal num-
ber of catastrophic cases ($100,000
and above) and one case in the FA/
AIA program that almost reached
the $1 million amount. This ac-
counts for 18 percent of the increase.
Why continue when things are
so bad? The mood on the FA/AIA
Insurance Trust is that we should
continue because things have got-
ten better. The FA/AIA Insurance
Trust had one of its best years ever
in 1989 and as a result feels its
insurance program, newly revised,
will be more attractive to our
members. The AIA Benefit Trust
has a new carrier, is now authorized
to sell in Florida and also is feel-
ing a resurgence in confidence.
How can you afford to buy these
programs? Of course, we all know
that insurance premiums are still
increasing. You should shop
around and find the program that
fits your needs best. But, be leery
of switching policies too often just
for the lower bottom line. You could
find yourself in a position of not
having coverage for an employee
who has a pre-existing condition
that a new carrier will not cover.
Some "quick fixes" which AA&C
recommends includes: (1) increas-
ing your deductible and making up
a portion of the difference by giv-
ing cash awards to your employees.
You may find the difference helps
your employee benefit bottom line
and it could also reduce claims sub-
missions overall; (2) You may want
to look into a Health Maintenance
Organization. Their rates are typi-

cally lower than a conventional in-
surance program and they require
lower co-payments by employees;
(3) If you offer dependent cover-
age, you might look into whether
there is a duplication of coverages
by the spouse employer. If employ-
ees are required to pay a portion of
it, they can reject or accept it and
you may find they will reject it
because the spouse already has
coverage elsewhere. The net result
is a savings to the firm.
But, a "quick fix" may not be the
answer for some small firms and the
trend toward rising health care costs
makes it difficult for us to offer a
plan that is affordable. The trag-
edy is that employees of architec-
tural firms will then either be forced
to look for individual policies,
which are even more expensive, or
go without coverage. In these cases,
some of these employees might find
themselves in a position of not being
able to pay for medical care and they
become part of the "cost shifting"
process. So, the situation worsens.
Are there any solutions? Yes, but
they involve Congressional action
in Washington and that could take
a while. And, perhaps we can re-
view the Washington options in a
later column. In the meantime, take
another look at the FA/AIA Trust
plan and the AIA plan. There have
been some changes made and you
may find them affordable again.



Why settle for "equivalent" quality.

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Cirde 33 on Reader Inquiry Cad

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