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Title: Florida architect
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00185
 Material Information
Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: November 1969
Frequency: quarterly
regular
 Subjects
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00185
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Page 1
        Page 2
    Main
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
    Back Cover
        Page 23
        Page 24
Full Text




































art is the work of a person
a human being
who is free to take into himself what he sees outside
and from his free center
put his human stamp on it
the artist is the sign to the whole world
that reality
or the world
is shaped by man
and not the other way around





Novhe Florida Architectber
1969
The Florida Architect


a .L.-.I DiNt













































OREST ASSOCIATES
ARCHITECTURAL RENDERINGS
P. 0. Box 378
Coconut Grove Station
Miami, Florida 33133
(305) 446-8159


Bleemer & Levine Architects


2 / THE FLORIDA ARCHITECT / November, 1969


I-' -:11 11 -.- -;--










November 1969

The Florida Architect'Number I


4 Senate Acts

6 Greater Miami Federal Savings & Loan Association

9 Letters

11 Newsnotes

15 Mobile Homes Environmental Cop-out?

17 Expo '70 FAAIA Tour

17 Advertisers' Index

18 Convention Wrap-up

20 Convention Awards

22 Student Design Competition Winner


Cover
Quote taken from
"Footnotes and Headlines"
By Sister Corita


PUBLICATIONS COMMITTEE
Charles E. Patillo, Ill
Russell J. Minardi
Wythe D. Sims, II
THE FLORIDA ARCHITECT
Fotis N. Karousatos / Editor
John W. Totty / Assistant Editor
Howard Doehla / Advertising
Kurt Waldmann / Photography


THE FLORIDA ARCHITECT, Official
Journal of the Florida Association of the
American Institute of Architects, Inc., is
owned and published by the Association,
a Florida Corporation not for profit. It is
published monthly at the Executive Of-
fice of the Association, 1000 Ponce de
Leon Blvd. Coral Gables, Florida 33134.
Telephone: 444-5761 (area code 305).
Editorial contributions, including plans
and photographs of architects' work, are
welcomed but publication cannot be
guaranteed. Opinions expressed by con-
tributors are not necessarily those of the
Editor or the Florida Association of the
AIA. Editorial material may be freely re-
printed by other official AIA publica-
tions, provided full credit is given to the
author and to THE FLORIDA ARCHI-
TECT for prior use . Controlled circu-
lation postage paid at Miami, Florida.
Single copies, 75 cents, subscription,
members $2.00 per year, industry and
non-members $6.50 per year. February
Roster Issue, $10.00 ... October Hand-
book & Directory of Architectural Build-
ing Products & Services, single copy
$3.00 or $1.50 for Directory only . .
McMurray Printers.







Senate Acts to Restrict Tax

Benefits of Professional

Service Corporations

There is, as you know, unequal tax treatment between
self-employed individuals and employees of corporations,
particularly as to pension and profit-sharing. This inequal-
ity has brought about obtain the benefits of corporate
plans by formation of professional service corporations.
Nearly all of the states have passed statutes authorizing
professional persons to practice in corporate form, and
most of these statutes apply to architects.
From 1964 until 1969, the Internal Revenue Service waged
a determined court fight in an attempt to deny corporate
status to such professional firms for tax purposes. After
losing at least fifteen law suits on the point in Federal
trial and appellate courts, the Treasury Department
changed its position, dropped the fight on administrative
and judicial levels, and shifted the arena to the Congress.
In the present general revision of the Internal Revenue
Code, they first persuaded the House Committee on Ways
and Means to apply H.R. 10 (Keogh) limits to Sub-
charter S corporations (corporations which elected to be
taxed substantially as partnerships).
Then, in a surprise move, and without having held hear-
ings on the point, the Senate Finance Committee recently
announced that it had approved inclusion in the Tax Re-
form Act of 1969 (H.R. 13270) of a provision limiting
tax-deferred contributions to retirement plans under pro-
fessional corporations to no more than 10% of an indi-
vidual's earnings up to $2,500 in any one year. The full
announcement is as follows:
"The bill does not presently deal with the limits of
pension plans except to provide that small business
corporations (so-called Subchapter S Corporations)
must in the future follow in general the limitations
of H.R. 10 plans. In general, those plans limit cur-
rent distributions to pension and profit-sharing plans
to no more than 10% of the self-employed person's
earnings from the business up to a maximum of
$2,500 in any one year. The Committee decided to
impose essentially the same limitations upon pen-
sion plans of professional service corporations (gen-
erally, corporations under special State laws relating
to attorneys and doctors)."

The Senate Finance Committee has not yet drafted the
actual language to implement its intent in this regard.
Therefore, it is impossible to determine precisely how the
provision would apply to incorporated architectural firms.
It is unclear, in particular, whether incorporation under
ordinary business corporation laws, rather than modern
"professional service corporation laws" will make a dif-
ference. Undoubtedly, it is the new laws which have
aroused the interest of Treasury and of the Committee
Staffs.
One thing is certain: A move will be made to have the
Finance Committee reconsider its action, and if that fails,
to knock out the Committee's recommendation on the
Senate floor.
If you would like to express an opinion on this matter you
should contact your Senators immediately.
The strongest argument against the Finance Committee
proposal is that it creates a new and wider discrimination
against professionals than did the H.R. 10 (Keogh) limi-
tations. Furthermore, no opportunity was given to pro-
fessional groups to present their views. A good substantive
argument of considerable appeal is that corporate pension
and profit-sharing plans are much more favorable to or-
dinary employees than H.R. 10 plans, so that the ordinary
wage-earner is also being hit if corporate plans are stifled.
4 / THE FLORIDA ARCHITECT / November, 1969


THE FLORIDA ASSOCIATION OF
THE AMERICAN INSTITUTE OF
ARCHITECTS
OFFICERS
Harry E. Burns, Jr., President
1114 Prudential Building
Jacksonville, Florida 32207
Robert J. Boerema, Vice President/President
Designate
2971 Coral Way
Miami, Florida 33145
Thomas H. Daniels, Secretary
425 Oak Avenue
Panama City, Florida 32401
Richard E. Pryor, Treasurer
1320 Coast Line Building
Jacksonville, Florida 32202
BOARD OF DIRECTORS
Broward County Chapter
Josh C. Bennett, Jr. Charles McAlpine, Jr.
Daytona Beach Chapter
Carl Gerken- Francis R. Walton
Florida Central Chapter
Frank R. Mudano Archie C. Parish, FAIA
John Stefany
Florida Gulf Coast Chapter
James C. Padgett-Edward J. Seibert
Florida North Chapter
Charles F. Harrington James D. McGinley
Florida North Central Chapter
Mays Leroy Gray Forrest R. Coxen
Florida Northwest Chapter
Thomas H. Daniels Roy L. Ricks
Florida South Chapter
C. Fraseur Knight-Walter S. Klements
George F. Reed
Jacksonville Chapter
Howard B. Bochiardy-Charles E. Pattillo, III
Albert L. Smith
Mid-Florida Chapter
Donald R. Hampton- Wythe D. Sims, II
Palmhn Beach Chapter
Rudolph M. Arsenicos- Robert E. Roll
Charles E. Toth
Director, Florida Region, American
Institute of Architects
Hilliard T. Smith, Jr.
1123 Crestwood Blvd., Lake Worth
Executive Director, Florida Association of the
American Institute of Architects
Fotis N. Karousatos,
1000 Ponce de Leon Blvd., Coral Gables






































Expect more
from a Thompson door









Thompson Door Company 3300 NW 67th Street Miami Florida 33147








Greater Miami Federal Savings

& Loan Association, Miami, Florida


The Greater Miami Federal Savings
& Loan Association commissioned the
Architect to design a 10 story addi-
tion to their present two story build-
ing located in the heart of the Finan-
cial District of Downtown Miami at
101 S.E. Second Avenue. The owners
wanted a building that would serve
as a symbol of Greater Miami Fed-
eral's faith in the Miami Metropolitan
Area and would also dramatize the
progressiveness and growth of Greater
Miami Federal as a leader in the
financial field in South Florida.
Curtain wall construction was selected
as a facing material due to its light-
ness in weight and thin cross section.
The exterior of the building was
faced with cloud white Satin Porce-
lain panels set in bronze horizontal
and vertical framing members. This
rich, durable exterior wall construc-
tion will be easily maintained. The
large window openings are tinted
bronze glass giving the tenant a pleas-
ant view of the Biscayne Bay on the
South and East sides, and a view of
Downtown Miami on the North and
West sides. The twelfth floor has a
continuous row of windows on all
four sides. All window sash have
bronze frames and are pivoted type
serviced from the inside.
The building has a canopy covered
entrance off Southeast First Street
which leads into a spacious elevator
lobby with walls of Roman travertine
marble and stainless steel elevator
doors that extend the full height of
the thirteen-foot high lobby. There
is an entrance from the main lobby
into the present bank lobby. The four
high-speed elevators have the latest
in electronic equipment with auto-
tronic unlimited operation giving the
tenants the fastest service possible in
elevator design. The elevator cabs are
faced with cherry paneling, matching
the cherry paneling used in the pres-
ent bank lobby. The elevator cabs
are carpeted as well as each floor's
corridor leading to the office areas.
The corridor walls are covered in


panels of the latest vinyl fabrics ex-
cept at the elevator lobbies which are
faced in Roman travertine marble.
The doors to the tenant suites are
finished in laminated plastic with
specially designed name plates. The
main lighting fixtures for the elevator
lobbies were custom designed.
The Air Conditioning is designed to
have one multi-zoned air handling
unit located on each floor in the
mechanical equipment room. Out of
each air handling unit there are five
supply air ducts, one for each of five
zones. The zones are North, South,
East and West perimeter zones and
interior zone. Branch ducts run from
the main ducts to ceiling outlets. Re-
turn air goes back through the space
in the ceiling which acts as a return
air pelenum. This air conditioning
system gives the utmost in individual
tenant control.
The electrical design using mostly
2' x 4' recessed fluorescent fixtures
with some incandescent recessed
downlights and wallwashers was de-
signed for one-hundred foot candles.
There is an overhead conduit system
for power and telephone, and a cen-
tral T.V. antenna system which can
be extended into each suite. There
are two wet columns to service doc-
tors and dentist should they become
tenants in the future.
Each tenant's suite was custom de-
signed to their individual purpose
and taste.
The building was designed with a
twelve foot floor to floor height allow-
ing offices to have 9 foot high ceil-
ings if required by room size or in-
terior design.
In summary this office building is
contemporary in design and reflects an
impressive dignity. The Architect has
recognized the variables of tomorrow
so that this structure will be flexible
enough to adapt to requirements still
on the horizon of the future.


ARCH ITECT
Wray G. Succop, AIA
CONSULTING ENGINEERS
H. J. Ross Associates
GENERAL CONTRACTOR
Burk Builders, Inc.
CONSULTING INTERIOR DECORATOR
Richard Plumer


6 / THE FLORIDA ARCHITECT / November, 1969










E i


U U U


I
711T













Typical Floor Plan






Rigid frame, launched beam design of
H. ]. Ross Associates, Miami, Fla., con-
sulting engineering firm for the 10-story
addition to the Greater Miami Federal
Savings and Loan Association Building, is
illustrated in sketch of typical-type floor
beams used for structure.
Haunched beam design resulted in a
20 percent floor beam steel weight sav-
ings as well as a gain of 12 inches in floor
heights, according to the engineering firm.
Space under middle of launched beams
eased installation of utilities. The 12-inch
space savings per floor resulted in an over-
all building addition height savings of 10
feet.
Bethlehem Steel Corporation provided
about 700 tons of ASTM A36 steel for
the all-welded structure.


Photos: Kurt Waldmann






















Contractor for The Greater
Miami Federal Savings and
Loan Association Building






























I BURK BUILDERS, INC.

2750 N.E. 187th Street
P. 0. Box OJUS 816
Miami, Florida 33163
Telephone 949-3116


8 / THE FLORIDA ARCHITECT / November, 1969














Letters


Congratulations on a fine October
issue. I found myself "cutting up"
practically the entire issue for future
reference. Articles were excellent in
choice and content.
Keep up the good work.
Robert F. Slater, AIA

A pat on the back for your October
issue. It was fine. I loved your cover
to say nothing of all the advertising.
With kindest regards,
Cordially,
Publisher, Florida Builder
Joan B. Reynolds


October Issue
The October issue of "The Florida
Architect" arrived this morning and
I wanted to tell you that I think it
is the most informative issue of this
magazine that has ever been pub-
lished.
All of the articles cover subjects that
are of vital interest to the architects
in our area, and I am sure you will
receive many favorable comments
from others for you and your staff's
efforts.
Please accept my sincere congratula-
tions for a job well done!
Regards,
Wahl Snyder, F.A.I.A

I have just finished going through the
the October issue of the Florida Arch-
itect and want to congratulate you
for its content, format, and general
usefulness. I am sure it represents a
considerable effort on your part as
well as on the part of many others
and it is, in my opinion, a real
achievement in the production of a
tool which is extremely useful to archi-
tects and of general interest to the
public. Please express my thanks to
your staff for this outstanding issue.
Hugh J. Leitch, AIA


Convention
Our representatives have just returned
from your 55th Annual Convention
and Exhibit and have asked me to
write you regarding the excellence of
the exhibit and how well it was
handled.
They especially noted the excellent
cooperation they received from your
official decorator, Southeastern Dec-
orators, Inc.
Thank you!
Best regards,
Lee J. Katz
Merchandising Specialist
Metallurgical Materials Division
Texas Instruments Inc.


Charles R. Poe Masonry Inc.
MASONRY CONTRACTOR FOR GREATER MIAMI FEDERAL SAVINGS & LOAN ASSOCIATION BUILDING













3108 N.W. 72nd Street
Miami, Florida 33147
Phone: 696-4011







_ _ _ _ _ A


Yesterday's idea!
- Solar Gas Machine
(small scale oil- gas plant)
1867


U 1 'L


______ C








F.____


Today's


Use natural gas to pro-
duce your own electric-
ity? It may have been a
thought a century ago.
Today, it's a proven
operation. And it's called
Total Energy...a rugged
and dependable system
using natural gas burn-
ing engine/generators
to produce electrical
needs. It even goes an-
other step further. Heat
given off by the engines


systems


Eis captured to produce
heating, water heating
. and even air condi-
tioning, thru absorption
cooling. Sound exciting?
It is.

Find out how your
next major project can
be self-sustaining with
Total Energy. Check the
facts with your local
Gas Utility. He's in the
Yellow Pages.


FLOR0DA

TRANSMISSION COMPANY
Winter Park, Florida


For a free 11" x 14" print of the Solar Gas Machine, send your name and address
to Patent, Advertising Department, Florida Gas Company, P. 0. Box 44, Winter Park, Florida.
10 / THE FLORIDA ARCHITECT / November, 1969


_m







Newsnotes


Gores Addresses School
Planning Conference
It shouldn't look like a school. It
shouldn't smell like a school. But it
should be a school.
This is the feeling of Dr. Harold B.
Gores of New York City, president of
the Ford Foundation-sponsored Edu-
cational Facilities Inc., who addressed
the recent School Facilities Planning
Conference at the University of Florida.
"Make schools look less like kitchens
and more like living rooms," Gores
told the approximately 300 educators
and architects in attendance. "Give
the kids space. We don't want any
maximum security box offices."
Concerning the usual schoolroom,
Gores remarked: "Only the children
can be given these slippery plastic
containers where you have to keep
alert lest you slip out."
He urged that "comfortable furniture"
be put in the classroom and added
that school administrators and de-
signers "buy not only beauty but also
materials that are destructible."
Continuing, Gores said, "If you de-
sign around trust you praise the occu-
pant. The child could destroy them
destructiblee materials), except he
doesn't."
Giving children a high quality en-
vironment he commented, is "one way
of maturing the child, which is one
function of education."
Gores declared he knows of "no case
where children surrounded with good
things deliberately destroyed them."
The nation's liveliest states in school
design, according to Gores, are Flor-
ida, California and Texas.
"These states are changing the shape
of education more than any others,"
he remarked. "You people are in the
very vanguard of the system."
Florida's innovatively designed
schools, said Gores, will draw an "im-
mense" group of visitors during the
upcoming year.
Looking back, Gores remarked that
"We've won the battle of the boxes
-the usual string of schools and class-
rooms strung along in a linear fash-
ion like coaches of a train."
However, a still common pitfall in
the design of schools is in the design
of the library. "Most are too small.
When we design a library, we would
make sure it has room to grow," said
Gores.


Jacksonville Architect Presented "Emeritus Certificate"
By NCARB


Jacksonville Architect Mellon C. Greeley, F.A.I.A., center, was presented one of
the five "Emeritus Certificates" voted to be given by the 48th Annual NCARB Con-
vention in Chicago to certain past national presidents. Architect Harry Burns, Chairman
of the Southern Conference of NCARB and President of FAAIA, left, and Architect
Robert Darby, President of the Jacksonville Chapter of A.I.A., right, made the presen-
tation at Mr. Greeley's home in Jacksonville last week. Mr. Greeley is 89 years of age.
He was President of NCARB in 1939, 40 and 41; was one of NCARB's founders; was
a founder of the Florida Association of Architects; and served on the Florida Stare
Board of Architecture for forty-two years. He, with six other architects, drafted and
then persuaded the state legislature to adopt the initial Florida Architects' Law in 1915.
Only six Emeritus Certificates have been awarded by NCARB in its 50 year history.
The Certificate properly certifies Mellon C. Greeley as the "Dean of Florida Architects."


Slayton To Head
National AIA
William L. Slayton, 52, President of
Urban America, Inc., has been ap-
pointed Executive Vice President of
the American Institute of Architects
by the AIA Board of Directors. He
will move to the AIA position by the
end of the year.

Mr. Slayton was recently named Pres-
ident of Urban America after having
served for three and one half years
as Executive Vice President. The top
AIA staff post has been held by
William H. Scheick, FAIA, 64, who,
since January 1961, has been Exec-
utive Director. He will remain with
AIA on a special assignment basis.
In announcing the appointment, AIA
President Rex W. Allen, FAIA said,
"Bill Slayton will bring to his new
job extensive experience and involve-
ment in the nation's urban problems.
He will use this background to or-
ganize and direct the growing num-
ber of Institute activities related to
the urban scene. On the local, state,
and national levels, AIA has become
increasingly involved in public and
social issues. As Executive Vice Presi-
dent, Bill Slayton will give added im-
petus and direction to AIA programs
directed toward broader concepts and
a higher level of environmental de-
sign, as well as expansion of profes-
sional development."

University of Miami Student
Awarded Scholarship
A University of Miami fourth-year
student in architecture and architec-
tural engineering has been awarded
the first Smith, Korack, Havet, Lip-
pac, Havnie and Associates full-tuition
scholarship for the academic year
1969-70.


Recipient of the scholarship from the
Miami firm of architects and en-
gineers is Juan Gerard Gonzalez, 21,
son of Mr. and Mrs. Gerard Gon-
zalez.

Gonzalez, a native of Holguin, Cuba,
came to the U.S. in 1962 and is a
1965 graduate of Miami Jackson Sen-
ior High School. He has been at the
UM since February of 1966.

The scholarship was awarded on the
basis of academic standing and finan-
cial need.


Architect Appointed to
State Board


James J. Jennewein, AIA, Tampa
architect, has been appointed to the
Florida State Board of Architecture.

Jennewein is a partner in the firm of
McElvy, Jennewein, Stefany & How-
ard, architects.

A graduate of the Syracuse Univer-
sity School of Architecture, he also
studied under a Fulbright Scholar-
ship to Stuttgart, Germany.

Jennewein holds professional registra-
tion in New York, Georgia and Flor-
ida and formerly served on the Na-
tional Council of Architectural Regis-
tration Boards.

He served as Secretary of the FAAIA
this past year.




























































































I1i- 0


B,,k


- I


12 / THE FLORIDA ARCHITECT / November, 1969


;N.*^


i^.y
* j
j *











This house

is already

sold.
Because the buyer knew the plans included electric reverse-cycle
air conditioning.
People want to be comfortable all year 'round. Cool in the summer
and warm in the winter. Electric Reverse-Cycle air conditioning is the
answer. . inexpensive to install ., and costs just pennies a day to operate.
And it's so clean and quiet.
Your customers and clients will be comfortable, and you'll have more-
than-comfortable sales with electric reverse-cycle air conditioning.
jFlorida's
SElectric
Companies
Taxpaying, Investor-Owned


FLORIDA POWER & LIGHT COMPANY/TAMPA ELECTRIC COMPANY/FLORIDA POWER CORPORATION/GULF POWER COMPANY








White concrete bricks...

building material with a future


Concrete products manufacturers are pioneering a
dramatic development . white concrete bricks.
Why have they started making white brick of con-
crete? Because architects frequently want a brick
that is trul/v white! An ordinary white brick is not
really wnrte.
In addition to a true white color, there are tech-
nical advantages: High compressive strength. Easy
handling. (Masons like them.) Superior bonding
with mortar. Dimensional uniformity. Minimum
shrinkage. No leakage. Low absorption. Contain no
impurities to oxidize and stain. And, perhaps most
important of all, white concrete brick costs less.
The very impressive Western Towers Apartments at
Western Kentucky University is an example of the


14 / THE FLORIDA ARCHITECT / November, 1969


use of this new product made with TRINITY WHITE
portland cement.
All the technical and aesthetic advantages of
white concrete brick are summed up in a booklet
Trinity White would like to send you. Please inquire.
CREDITS: Western Towers Apartments. Western Kentucky University,
Bowling Green, Kentucky. Architect: Edwin A. Keeble. Associates, Nash-
ville, Tenn. General Contractor: Clarence G. Shaub. Nashville, Tenn.
Masonry by Bush Building Co., Nashville. Tenn. Concrete Brick by Breeko
Industries, Nashville, Tenn.


TjWA&


PORTLAND
CEMENT


c


A product of GENERAL PORTLAND CEMENT COMPANY, P.O. Box 324, Dallas, Texas 75221
Offices: Dallas Houston Tampa Miami Chattanooga Fort Wayne Kansas City, Kan.






Are Mobile Homes Some Kind of an Answer-

Or Are They An Environmental Cop-out?


No matter how the ever-lagging task
of housing the ill-housed finally gets
done, the mobile home is here to
stay. Stay? Why, there is no stanching
the flow. In August of this year (Aug-
ust data is the latest available), one
of every three single-family dwelling
units sold was a mobile home. The
exact score was 35,100 mobile homes
to 70,000 houses. The total for 1969
is expected to be 400,000 mobile
homes sales; and for 1970, 475,000.
The clearest difference between a mo-
bile home and any other kind of
shelter is money. This year the aver-
age selling price of a mobile home is
about $6,000. And everybody knows
what the price is for a conventional
house: simply terrible.
But there are other crucial differences.
Like financing. You buy a mobile
home exactly as you would a car:
with a down payment of 15-20%
and the balance in three years. And
an even better deal seems on the
way. A bill written by Sen. Ernest T.
Hollings of South Carolina would
lift the sheltering umbrella of FHA
financing over the mobile homes in-
dustry. Already passed by the Senate
and now pending in the House, this
bill provides for FHA insurance on
mobile homes mortgages up to $10,-
000 for 12 years at an interest rate of
8.5%. To the surprise of no one at
all, the National Association of Home
Builders strenuously fought this leg-
islation as a starving man fights for a
crust.
Great expectations are being generated
by HUD and others for the manu-
factured house as the best and quick-
est way home for millions. But mobile
homes are doing much better. Will
the impressive vitality of the mobile
home industry (with the growing
involvement of major manufacturing
companies) stifle the prefabbing op-
portunities? And in the long run,
would this be good environmentally?
The very characteristic that gives the
mobile home its decisive advantages
-mobility itself-also makes it an en-
vironmental liability. Discounting the
intellectual snobbery manifested to-
ward the "trailer camp" (doubtless a
hangover in part from bygone days),
the best of mobile homes parks are
not true communities. They can only
be appendages of other communities
because they lack the essentials of a
community: a government, schools,
churches, social and cultural institu-
tions. And because of these deficien-
cies, they are shy of the one essential
that shapes a community over the
long hall: a sense of permanence and
continuity.
Whether a mobile home on its pad
in a park pays its fair share of com-


munity expenses is arguable. In some
states, they may. In many others,
they don't. All demographic data
suggests that the mobile home popu-
lation is by no means disadvantaged.
Yet as an environmental fragment
within a community, the mobile home
group's legal and social responsibil-
ities are far from clear.

In a symbolic sense, the only barrier
between the two most ambitious ac-
tivists in the housing industry-mo-
bile homes and factory built compo-
nent houses-is the house anchored
to its foundation. A friendly compe-
titor of mobile homes, Don L. Gil-
christ of the Home Manufacturers As-
sociation, thinks building a house to
last 60 years not only handicaps the
buyer who has an awful time finding
mortgage money and a worse time
paying the interest charges; it also
denies the social mobility of people
today. Says Mr. Gilchrist, "The char-
acter of a neighborhood in these times
changes every fifteen years or so. Oc-
cupants come and go. So what would
be wrong with recognizing obsoles-
cence and planning for it? It would
help to solve our money problems if
we could put a new house at a reason-
able cost on the same site every fif-
teen years. Then maybe we could fi-
nance it the way mobile homes are
financed." That would help the pre-
fab industry, of course, but what about
mobile homes?

If they looked more like conventional
homes; or if they could retain their
enviable technological advantages and
get rid of their vestigial wheels, then
perhaps the design professions, the
planners and the community leaders
would show an interest in incorporat-
ing the mobile home into the environ-
mental family. Even a little architec-
tural trimming goes a long way, as
the Western Wood Products Associa-
tion demonstrated when they com-
missioned architect Alex Pierce to
design the attractive "outdoor living
package" of screens, benches, fencing
and deck for enhancing both the ap-
pearance and privacy of a mobile
home.

The urgencies, as well as the feasibil-
ity, call for the combined capabilities
of both the mobile homes and the
home manufacturing industries. With-
out them, we will never supply the 26
million dwelling units that must be
built, supposedly in the next ten
years. But unless these pivotal in-
dustries stop thinking of a house as
a product and start assuming a prime
responsibility for the quality of the
environment, those 26 million houses
are sure to become the flotsam of a
lost battle.


Reprinted from
"The Environment Monthly"
November 1969







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Expo 70 Japan and the Year of Progress

and Harmony for Mankind


This year, the FAAIA will be travel-
ing to the Orient and, of course, one
of the major highlights will be Expo
'70. This is the first exposition of its
kind to be held in Asia and almost
all the nations of the world will be
displaying their cultural, industrial
and scientific achievements both for
the present and the future.
The Japanese Pavillion will be divided
into three parts-the Past, the Pres-
ent and the Future. Japan's past will
provide a perspective of Japan's his-
torical development from her pre-
historic days to the present, with em-
phasis on culture and its isolation
from the rest of the Far East. Dis-
plays will include the beginning of
the Buddhist Temples and massive
statues which began in the sixth
century.
Japan's present, as depicted in a
sprawling site, will show her progress
in industry, social life and land util-
ization. It will feature the daily
life of the Japanese in all forms such
as leisure, housing, communications
and urbanization.
Century 21 in Japan will illustrate
the life and living of the Japanese in
the future. Culturally, Economically
and Globally-the future of Japan
explored in full.
The Sanyo Group of Manufacturing
Companies Hall promises to be one
of the most interesting to architects.
This will take in the view of the
Future House of Health in the Third
(Artificial) Nature. In this design
for housing in the future, the em-
phasis will be placed on man's health
and well being. In this futuristic
home, temperature and humidity will
be completely automatic-controlled,
and air conditioners will prevent air
pollution of these cities. All the
grounds and gardens of these homes
will produce in "Artificial Nature"
that is to say living flowers and lawns
will be grown by artificial means.
The Matsushita Pavillion will be built
in the elegant architectural style of
the Tempyo Era and consist of two
houses surrounded by bamboo groves.
In this house, the technological and
cultural achievements will be joined
to make the whole home of the fu-
ture. It will be the true joining of
the peace and tranquility that man
will need and the advanced technolo-
gical devices of the future.
Another pavillion will reveal Compu-
topia-life of man in the utilizing
of his knowledge to make his world


of the future. Here computers will
be man's assistant in every phase of
living. This one should definitely not
be missed.
These are just a few of the architec-
tural sights, sounds and images that
will be combined in the Japanese
World Exposition. It promises that
this first Asiatic Exposition will look
to man's today and show what his
tomorrow will be.
The FAAIA is sponsoring this tour to
Expo '70 and a descriptive brochure
will be mailed soon to the member-
ship. For a copy of the descriptive
brochure of the Official FAAIA Expo
'70 Tour, call or write to FAAIA or
write to Lorraine Travel Bureau, Inc.,
179 Giralda Avenue, Coral Gables,
Florida 33134.


1101 West 29th Street
P. 0. Box 1357
Hialeah, Florida 33011
Phone: 887-7318











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an accurate check on your work.
You don't have to know too much about computers or computereze

Simply select the program that covers your problem and contact
your PCA man. He will advise you on the computerized cards
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youCall your PCA man today.need.
If you have none, your PA man will furnish you a list of computer
3101 Maguire Bvd Orando, Fa. 32803
ThePCA- computer will proviAND EXTENDING THE USES OF CONCRETE ASSOCIATION
n minu/ THE tes. FLORIheDA answers that it takes you days-perhapsNovember, 1969
weeks-to calculate by hand. Another reason why
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Call your PCA man today.



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18 THE FLORIDA ARCHITECT yNovember, 1969






Convention Selects

Leaders for 1970
The 55th Annual Convention is now
history and can be recorded as the
most successful conclave. The pro-
fessional seminars, workshop sessions,
product exhibits and social activities
received acclaim by everyone in at-
tendance.
Everyone agreed that the three speak-
ers, Dr. S. P. R. Charter, Ian L.
MeHarg and Dr. Granville Fisher
were most provocative in discussing
the theme "How To Shape Man To
'T Earth's Needs." The seminars de-
Boerea Daniels Pryor Burns voted to the theme did not end at
the conclusion of each session. Small
group discussions with the speakers
carried forth into the late evening
hours and were quite stimulating if
not controversial.
The seminar presentations were taped
and the FAAIA is now in the proc-
ess of transcribing. It is anticipated
the material presented at the seminars
will be published in the first issue of
this publication in 1970.
The accompanying photo portrays the
new FAAIA officers as well as the
informality surrounding the conven-
tion. The leaders for the coming year
are from left to right Robert J. Bae-
rema, Vice President/President De-
signate, Thomas H. Daniels, Secretary,
Richard E. Pryor, Treasurer, Harry
E. Burns, Jr., President.










Building Products Exhibits Awards Selected by Architects in Attendance

DISPLAY EXCELLENCE EDUCATION VALUE OF DISPLAY
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iT Cm, I ENC






Presentation of Awards

Highlight of Convention


Craftsman of


the Year

iA ,I


Chuck Dodson, a mosaic sculptor, was
the recipient of the FAAIA 6th An-
nual Craftsman of the Year Award.
The recognition was awarded to Dod-
son for the mosaic sculpture on the
front facade of the Bishropic-Green-
Fielden building in Miami, Florida.
In an uninterrupted expanse across
the front of the building, Dodson's
work depicts the terms and verbal
concepts of the advertising and public
relations professions conducted by the
owners of the building.
Clifford F. Landress, AIA, was the
architect for the building.


Craftsmanship of the Year


John Dec, Ft. Lauderdale General
Contractor, received the 2nd Crafts-
manship of the Year Award. The
award recognized the interior and ex-
terior finish carpentry for the resi-
dence of Robert Pechnick.
The architect was Dan C. Duckham.


20 / THE FLORIDA ARCHITECT / November, 1969






Pullara Memorial Awards
The Anthony L. Pullara Memorial
Awards of State Member and State
Chapter were established in memory
of Architect Anthony L. Pullara of
Tampa because of his devoted service
over and above his official capacities.
The intent is to perpetuate Tony's
memory and those things for which
he stood in our profession.


Anthony L. Pullara Memorial State
Member Award presented to Myrl 1.
Hanes, AIA of Gainesville by H. Sam-
uel Kruse, FAIA.




'-"**1 *
t~


Anthony L. Pullara Memorial State
Chapter Award received by Palm
Beach Chapter President Rudolph Ar-
senicos, AIA from H. Leslie Walker,
AIA.


Architect CommunityI '
Service Award I [


The Architect Community Service
Award was received by Robert E.
Hansen, FAIA for his many years of
devoted service to the Ft. Lauder-
dale Community. The award was pre-
sented by H. Leslie Walker, AIA.














Donald J. Lehning of the University
of Florida has been awarded first
place in an architectural student com-
petition for design of the City of Mia-
mi Convention & Cultural Center.
He is one of 55 fourth-year archi-
tectural students from the Universi-
ties of Miami and Florida who par-
ticipated in a program aimed at stim-
ulating creative thinking in concrete
design, sponsored by the Florida De-
partment of Lehigh Portland Cement
Company.
Second place went to William F.
Brown, Jr., University of Miami; and
third place to H. W. Gradick, Jr.,
University of Florida. Honorable
Mention awards were presented to
H. Richard Schuster, University of
Miami, and R. Miller, University of
Florida.
The award was made by Lehigh's
Florida Department Manager, Ralph
A. Britson, at a special banquet at-
tended by local business and com-
munity leaders, held recently at the
David William Hotel.

The Student Design Competition was
launched last March by Lehigh in
cooperation with the Miami architec-
tural firm of Ferendino/Grafton/Pan-
coast who were commissioned by the
City in 1967 to develop the actual
design for a new Convention & Cul-
tural Center at Bayfront Park. The
firm's design has been approved by
the City, and construction is sched-
uled to begin next year.
While the concepts developed by the
students were not incorporated in the
actual plan for the Convention &
Cultural Center, the same guidelines
submitted by the City to Ferendino/
Grafton/Pancoast were used in the
Design Competition.
The guidelines required the designer
to consider the complex problems of
urban America in addition to the un-
usual structural requirements for a
project of this size. It provided a
maximum challenge for the fourth-
year student and proved to be a total
exercise in architectural design as well
as a meaningful educational experi-
ence.
In order to assure that all contestants
had a uniform concept of the project
requirements, an opening seminar
was held at the offices of Ferendino/
Grafton/Pancoast where members of
the firm provided background infor-
mation developed from their own re-


University of Florida Architectural Student

Winner of Lehigh Student Design Competition
Donald J. Lehning, first-place winner
of the Lehigh Student Design Com-
petition, describes his plan for the
new Miami Convention 6 Cultural
Center as, "An expression of intel-
lectual and sociological change shown
in the wave-like undulation of metal
skin and lines of supercompressed
concrete."


search and from several reports and
plans prepared in 1967 for the Down-
town Development Authority. These
included a report from Doxiadis As-
sociates, Inc. which detailed numer-
ous physical, sociological and aesthetic
factors to be considered in the proj-
ect. Doxiadis is one of the world's
leading consultants on urban redevel-
opment.
The guidelines also stipulated that
designs submitted had to include con-
crete or concrete products in any
form, and were to display both "aes-
thetic value" and "structural inte-
grity."
Students had eight weeks to complete
their designs. Each university then
selected a maximum of 10 which were
submitted to a jury for final review
and selection.
The jury consisted of Joseph N.
Smith, assistant director, School of
Architecture, Georgia Institute of
Technology, Atlanta; H. Samuel
Kruse, FAIA, Watson, Deutschman
& Kruse, architects, Miami; George T.
Crouse, P.E., Grain & Crouse, Inc.,
consulting engineers, Miami; 0. K.
Houston, Jr., Houston, Albury &
Baldwin, architects, Coral Gables, and
Jose Corbato, Ferendino / Grafton /
Pancoast.


22 / THE FLORIDA ARCHITECT / November, 1969







This Is Red River Rubble.


It's a hard, fine-grained
sandstone from the now-dry
bed of the Kiamichi River in
Oklahoma. In color it ranges
from a warm umber through a
variety of brownish reds to
warm, light tan . Face
textures are just as varied. Over
thousands of years rushing
water has sculptured each
individual stone with an infinite
diversity of hollows, ridges,
striations, swirls and has
worn each surface to a soft,
mellow smoothness . The
general character of this
unusual stone suggests its use
in broad, unbroken areas
wherein rugged scale and rich
color are dominating factors
of design . Age and exposure
can do nothing to this stone
except enhance the mellow
richness of its natural beauty. .


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. *




THE FLORIDA ARCHITECT
1000 Ponce de Leon Blvd.
Coral Gables, Fla. 33134
Accepted As Controlled Circulation
Publication at Miami, Fla.

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Architect: K. Whitney Dalzell, Jr., AIA



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