• TABLE OF CONTENTS
HIDE
 Copyright
 Front Cover
 Ugliness is more than skin...
 Table of Contents
 Financial institution with a foreward...
 Resolutions committee
 Anson and Webber named to State...
 The editor comments
 The 1965 convention coverage
 Excerpts from "The road to...
 Announcing a new assistant...
 Our continuing war on community...
 "Office of the year" award
 Advertisers' index
 In memoriam -- Mrs. Sanford...
 Merits your attention
 Back Cover






Title: Florida architect
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00136
 Material Information
Title: Florida architect
Series Title: Florida architect.
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: October 1965
Frequency: quarterly
regular
 Subjects
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00136
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Copyright
        Copyright
    Front Cover
        Front Cover 1
    Ugliness is more than skin deep
        Front Cover 2
    Table of Contents
        Page 1
        Page 2
        Page 3
    Financial institution with a foreward look
        Page 4
        Page 5
    Resolutions committee
        Page 6
        Page 7
    Anson and Webber named to State Board of Architecture
        Page 8
        Page 9
    The editor comments
        Page 10
    The 1965 convention coverage
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
    Excerpts from "The road to achievement"
        Page 18
        Page 19
    Announcing a new assistant editor
        Page 20
        Page 21
    Our continuing war on community ugliness
        Page 22
        Page 23
        Page 24
        Page 25
    "Office of the year" award
        Page 26
        Page 27
    Advertisers' index
        Page 28
        Page 29
    In memoriam -- Mrs. Sanford Goin
        Page 30
    Merits your attention
        Page 31
    Back Cover
        Page 32
Full Text

W A A Flo


This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-
Association.

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
Uni versity- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyright- protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.










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74e Pzedeet'ds Wewae ...



Ugliness Is MORE Than Skin Deep

By WILLIAM T. ARNETT, AIA
President, The Florida Association of Architects


In recent weeks the American In-
stitute of Architects and the Florida
Association of the AIA have been
providing architects with more and
more ammunition for the War on
Community Ugliness.
The chapter handbook War on
Community Ugliness: The Great En-
vironment for the Great Society, the
new AIA film No Time for Ugliness,
and filmstrips such as Our Alabaster
Cities are weapons for use through-
out the nation. The new FAA/AIA
film Florida the Beautiful is a weapon
for use in our own state.
What is this "war" really about?
What are the long-range objectives?
What role is the profession playing in
the campaign?
Suppose that by some sudden mir-
acle all junk yards could be moved
back from highways, all billboards
eliminated from federally-aided roads,
all overhead wires buried, all open
spaces planted with trees and flowers.
Would this solve the pressing prob-
lem of urban ugliness?
I suggest that ugliness is more than
skin deep. I suggest that cosmetic
measures alone, while desirable and
helpful, do not come to grips with the
complex urban problems which are
the real root of ugliness in America.
Our Urban Areas
American cities are growing at an
explosive rate, and most of this


growth is taking place in suburban
and peripheral areas. This fringe
growth produces problems. Central
cities struggle to meet the compe-
tition of less expensive land in the
outskirts and are left with rings of
blighted areas, fantastically expensive
to redevelop. Expanding suburban
areas often awaken too late to the un-
regulated growth that is taking place.
So far, this huge urban organism we
call the city has had no head and no
central nervous system to guide and
direct it. It is made up of a host of
separate communities of varying size,
each functioning independently from
the rest and each determined to re-
main that way.
For example, in 1960 we had some
176 urban regions in the United
States. But within these same regions
we had more than 16,000 separate ad-
ministrative units-towns, cities, coun-
ties, school districts, toll authorities,
and whatnot-each sovereign in its
field and each striving to maintain its
sovereignty.
Is There a Way Out?
I suggest that urban ugliness, con-
gestion, excess traffic, land crowding,
and blight are all by-products of the
unplanned growth of cities. Further-
more, I suggest that urban ugliness is
sure to persist so long as our present
crazy-quilt system of overlapping jur-
isdiction remains.
What we need is to see the parts
and pieces of the whole metropolitan
area in relationship to each other.
What we need is to develop on a
metropolitan area basis the proper re-
lationship of commercial, residential,
and open land. What we need is to
control on a metropolitan area basis
such things as highways, signs, junk
yards and landscaping.
At present, these are extremely un-
popular concepts. But I suggest that
until we learn to make not only visual
surveys of our community but also
comprehensive plans for good com-
munity design, we shall only be mak-
ing gestures toward the elimination of
urban ugliness.


Straws in the Wind
In Florida, there are a few hopeful
signs on the horizon, and some not
so hopeful.
In 1957, the people of the 26
municipalities and the large, unincor-
porated area of Dade County created
the first truly metropolitan govern-
ment in the United States. In spite
of difficulties, citizens of the Miami
area are coming to understand that
their interests will be served best by
looking at the metropolitan area as a
whole, and planning and working for
its development.
Of the 50 completely new cities
now rising on open land in the United
States, 12 are located in Florida.
These communities give us a glimpse
of what our cities of the future could
be like, and provide a laboratory for
testing ways and means of providing
for the 30 million people who will be
added to our American cities in the
next decade and a half.
But in the field of planning enab-
ling legislation in Florida, the picture
is still not bright. In the last session
of the Florida Legislature, the Plan-
ning Enabling Bill Senate Bill No.
775 failed to receive a favorable
recommendation by a tie vote in the
Committee on Cities and Towns.
Thus, after a decade or more of at-
tempts, Florida remains one of only
two or three states without general
statewide planning enabling legisla-
tion. The "fast buck" is still more im-
portant than the community.
Our Responsibility
As design professionals we have a
major responsibility.
And as citizens of a great nation we
have a responsibility also. "The Amer-
ican people," writes Richard O'Neill,
". .. are the customers and the trus-
tees of an environment. Today in
a democracy the man in the street has
the power and responsibility for de-
ciding what his environment will be
like, and he will undertake a good one
only if he knows what has brought
him an ugly one."








74




Florida Architect
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS



lt 714 Iase ---


Ugliness Is More Than Skin Deep . . .
By William T. Arnett, AIA
Financial Institution With A Foreward Look
Resolutions Committee . . . .
Two Architects Appointed To State Board .
FAA Meeting Notice .........
The Editor Comments . . . .
By Fotis N. Karousatos
Upcoming Convention Coverage . . .
Excerpts from "The Road to Achievement"
By Morris Ketchum Jr., FAIA
Announcing A New Assistant Editor . .
Our Continuing War on Community Ugliness
An Address by Jorge Arango
"Office Of The Year" Award . . .
Advertisers' Index ..........
In Memoriam-Mrs. Sanford Goin . .
Merits Your Attention . . . . .


FAA OFFICERS 1965
William T. Arnett, President, 2105 N.W. Third Place, Gainesville
James Deen, President Designate-Vice President, 7500 Red Road, South Miami
Forrest R. Coxen, Secretary, 218 Avant Building, Tallahassee
Dana B. Johannes, Treasurer, 410 S. Lincoln Avenue, Clearwater


DIRECTORS
BROWARD COUNTY: William A. Gilroy, George M. Polk; DAYTONA BEACH:
David A. Leete; FLORIDA CENTRAL: Dana B. Johannes, Frank R. Mudano,
William J. Webber; FLORIDA GULF COAST: Earl J. Draeger, Sidney R.
Wilkinson; FLORIDA NORTH: James T. Lendrum, Jack Moore; FLORIDA
NORTH CENTRAL: Forrest R. Coxen; FLORIDA NORTHWEST: William
S. Morrison; FLORIDA SOUTH: James E. Ferguson, Jr., John O. Grimshaw, Earl
M. Starnes; JACKSONVILLE; A. Robert Broadfoot, Jr., Harry E. Burns, Jr.,
Walter B. Schultz; MID-FLORIDA: John B. Langley, Joseph N. Williams;
PALM BEACH: C. Ellis Duncan, Kenneth Jacobson, Hilliard T. Smith, Jr.
Director, Florida Region American Institute of Architects
Robert H. Levison, 425 South Garden Avenue, Clearwater
Executive Director, Florida Association of Architects
Fotis N. Karousatos, 3730 S.W. 8th Street, Coral Gables


PUBLICATIONS COMMITTEE
Roy M. Pooley, Jr., Verner Johnson, Joseph M. Shifalo

FRONT COVER
The 1965 Pre-Convention Issue of The Florida Architect.
Cover graphics created by the Brothers Boqusky.


. Inside Front Cover

. 4-5
. 6
. 8
. 8
. .10
. 10

. 11-15
. 18-19

. 20
. 22-23

. 26-27
. 28
. 30
. Inside Back Cover


THE FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, Inc., is owned
and published by the Association, a Florida
Corporation not for profit. It is published
monthly at the Executive Office of the Asso-
ciation, 3730 S. W. 8th Street, Coral Gables
34, Florida; telephone, 448-7454.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
come, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. Controlled circulation postage paid at
Miami, Florida. Single copies, 50 cents; sub-
scription, $5.00 per year. March Roster Issue,
$2.00. . Printed by McMurray Printers.
FOTIS N. KAROUSATOS
Editor
ELEANOR MILLER
Assistant Editor
M. ELAINE MEAD
Circulation Manager


VOLUME 15

NUMBER 10 1


OCTOBER, 1965








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ALFOL is fast and easy to apply with the
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ALFOL is better 3 ways
A Multiple aluminum foil sheets re-
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B Reflective air spaces minimize
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C Separate and positive vapor barrier
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L#kthwted C&tto...AppaiMg gimpdciat
Color as light-hearted as the island for which it's named . Texture of
appealing simplicity . wirecut Tahitian Buff Face Brick by Merry (10-964)
brings these desirable qualities to architectural design. For more information,
ask the Merry representative who calls on you, or contact the company direct.

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?5eeaaac a tw lrera(e5ceo P .4 57~44ad .6006..-


First Federal Savings & Loan Association


of Orlando, Florida


Handsome exterior facade of Orlando's new First Federal Savings and Loan Association ... a look to the future.


This project was designed to provide office space for
the largest Saving and Loan Association in Central Flor-
ida, together with ample parking facilities.
The project has a south and west frontage on a corner
lot measuring 188 x 194 feet. Two buildings are involved
consisting of a parking deck and the office building.
The parking deck has facilities for parking 309 cars on
its four levels plus roof deck. It was constructed by the
lift slab method using steel columns and 12" thick con-
crete slabs.
The office building is located west of the parking
deck. The elevator lobby was placed adjacent to the park-
ing deck so that entry would be available from each park-
ing level to the various floors of the office building either
by stairway or the elevators.
The office building has five floors plus a basement,


providing a total of 95,600 square feet. Two of the five
floors are rentable areas and could be used if future expan-
sion of the Association becomes necessary.
The interior of the building has many outstanding fea-
tures such as ventilated ceiling tile for air conditioning,
vinyl wall covering for wainscots, luminous ceiling and
marble for the main floor lobby areas, cherry woodwork
for teller compartments and wormy chestnut for panelling
in various areas.
The exterior of the building was designed for appear-
ance and economy of operating the air conditioning sys-
tem. The south elevation for the upper floors has no
fenestration, and is faced with granite veneer over hollow
clay tile. This blank wall serves as an effective background
for the aluminum lettering of the Association sign. The
west facade for the upper floors has an aluminum solar
THE FLORIDA ARCHITECT


































Customer's Lounge is invitingly set in wide expanse of marble floor. Luminous ceiling is finished in gold and silver.


screen, shielding the glass fenestrations from direct rays of
the sun. Both the south and west facades overhang the
first floor giving protection to the plate glass from the
direct rays of the sun.
The curved wall located at the southwest corner and
main entrance to the First Federal Building has a mosaic
tile mural depicting the early history of Central Florida,
and the area attainments at the present time. The center
panel shows various types of buildings during construction.
The building was designed in cooperation with the
Landscape Architect, Artist and Interior Designers during
preliminary and working drawing stages.


Architect-L. Alex Hatton
Structural Engineer-Gomer Kraus
Electrical & Mechanical Engineers-Ebaugh and Goethe, Inc.
Landscape Architect-Wallis-Streasau & Associates
Mural Artist-Mrs. Kay Pancoast
General Contractor-Paul Smith Construction Company
Interior Designer-Richard Plumer Business Interiors


At night, exciting illumination of this financial institution shows why it has already become an Orlando landmark.


OCTOBER, 1965








Committee on Resolutions


Guides Convention Business

The following five men have been named as a Resolutions Committee:
Sid Wilkinson, Chairman; Mark Hampton; Donald Edge; Hilliard Smith and
James Ferguson.
As a matter of helpful information, we are re-printing here the Convention


Rules for resolutions and new business.
Resolutions and new business shall be
placed before the Convention and actions
shall be taken only in the following man-
ner, and at the following times:
1 ... All resolutions or discussions
concerning matters contained in the
Board's Report shall be in order and
may be placed before the Convention
only if the relevant section has been
read and is still under consideration.
Resolutions concerned with matter con-
tained in the Board's Report shall not
be considered by the Committee on
Resolutions.
2 ... All resolutions offered by the
Board will be printed in the Board's
Report and action taken thereon at the
time the relevant sections are placed


before the Convention. Amendments
to these resolutions or supplemental
resolutions and statements concerning
the section under consideration shall
be in order only while the relevant sec-
tion is before the Convention.
3... All resolutions concerning mat-
ters not contained in the Board's Re-
port and all matters of new business
shall be presented to the Committee
on Resolutions before a time set by
the Board and report to the Convention.
The Committee on Resolutions will
take one of the following actions and re-
port such action to the Convention on
each resolution and item of new business
received by it:


1... Deem the resolution a matter
dealt with in the Board's Report and
return it promptly to its sponsor with
advice to present it when the relevant
section of the Board's Report is before
the Convention. The Committee shall
consult with the Secretary as necessary
in making the above ruling.
2... Deem the resolution inappro-
priate to come before the Convention
and return it promptly to the sponsor,
with notice that it may be placed
directly before the Convention at the
time the report of the Committee on
Resolutions is made, provided the con-
sent of the Convention can be obtained
by a two-thirds vote of the delegates-
present at the sessions.
3 ... Modify the resolution or com-
bine it with other resolutions, preferably
with the consent of its sponsor.
4... Refer the resolution to the
Board for consideration with the con-
sent of its sponsor, and so report to
the Convention.
5... Report the resolution to the
Convention with recommendation to
disapprove.
6. Report the resolution to the
Convention without recommendation.
7... Report the resolution to the
convention with recommendation to ap-
prove, and move its adoption.


rfrsr reaerai savings a Loan or urlanoo
L. Alex Hatton, A..A.
Large paneled sliding doors give privacy to the president's lobby
office and reflect the close cooperation achieved between architect
and interior designer. Your clients, too, will welcome this smoothly
functioning professional relationship.


Black-Baker Photo


RICHARD PLUMER
BUSINESS INTERIORS
155 N. E. 40th ST., MIAMI, FLA. PLaza 1-9775
THE FLORIDA ARCHITECT











GAS CONVENTION DELEGATES REVIEW AMERICANA HOTEL CONVERSION. Visitors to the Amer-
ican.Gas Association's national convention at Bat Harbour'sAmericana Hotel can just go downstairs:
to see a classic example of boiler conversion to natural gas. The hotel's three big instalations wee
switched from #2 fuel oil by Peoples Gas System. Already "cooking with gas": the hotJe's entire food
service setup, including the world-famed Gaucho Steak House.

LAKE REGION MOTEL DECLARES WAR ON WINTER. Jac* Frost's getting the full natural"
I%'Tr gas treatment at the Sundown Motel in Tavares. Florida Gas installations include: 42
* heating units, 500,000 BTU Hot Water system, pool heater, patie heating, outdoor gas
grill and 7 luau torches! '


S MIwllMI'S SWANK SOUTH SHORE GOING HEAVILY FOR NATURAL GAS. Miwfii's, Brickell Point
Aparf ents some months ago installed 14 gaslights around grounds . is so delighted with results,
that 16 riore are being added in the pool-patio area. Meanwhile Florida Gas has installed standby
Sf natuif gas Alternators in three nearby high rise apartments Brickell Town House, Point View
S4j' 'W and Point View South. Reason: dependable service when area's "ill winds" blow up a storm..

STOTILE AND LOCK MANUFACTURERS LIKE NATURAL GAS ... EXPAND USE. Installation of
it iree.ew natural gas fired Ceramic Tile Kilns at Lakeland plant of Florida Tile Industries climaxes
S norine f State's most impressive success stories. After extensive experimenting with kerosene and
propane, plant engineers settled on natural gas as only fuel providing both precision control and
S maximum economy needed to maintain top quality and competitive price. In allied fields, Quality
S Manufacturing Co. of Ocala chose natural gas for new 11,000-daily capacity concrete block kiln
.. International Paper fires a big new lime kiln at Panama City with natural gas.

BRAND NEW ELECTRIC RANGES GOING! GOING!! GONE!!! Service men of Florida Public Util-
ities'got a real chuckle when they were called on to remove four brand new electric ranges out of
a row of nine "all electric" homes in West Palm Beach recently. The replacements? Natural gas
automatics, of course!

SOMETHING NEW: NATURAL GAS MAKES THE GARDENS GROW! Winter Garden
Ornamental Nursery, one of world's largest, has been heating a major portion of grow-
ing area with steam coils. Last fall they installed 100 natural gas burners in the growing
J area, firing them directly so that all products of combustion remained in the surround-
ing atmosphere. The results: maximum thermal efficiency, and high concentrations of
CO2 to boost plant growth materially. Lake Apopka Natural Gas District officials are
eyeing some 125 additional nurseries in their service area.

BIG APARTMENT OWNERS SAVE MONEY FOR SELVES, FOR TENANTS. Because there's no "de-
mand charge," Lake Park Apartments will use natural gas from Florida Public Utilities for water
heating and clothes drying in 15 tenants' laundry rooms. FPU has also signed three apartments
totalling 94 units, which estimates show, will get cooking and hot water for about $3.85 per unit
per month. Meanwhile, in St. Petersburg, owners of projected 950-unit condominium Town Apart-
ments figure gas costs will be so reasonable that they will just be included in flat monthly
maintenance charge.



GAS FUEL
GALS FU ASTRONAUTS' FUEL CELLS ARE "OLD HAT" WITH NATURAL GAS. Making elec.
CELLS tricity direct from combustion of gases which featured so prominently in recent
Gemini flights has been the subject of promising research in the gas industry
ARE for several years Principle is completely established, but so far uneconomical
ARE except in such "expense-is-no-object" areas as space program. However, gas
GI industry sees use of fuel cells in capsules as big step toward development of
practical cells lor general use in not too distant future.


Reproduction of information contained in this advertisement is authorized without restric-
tion by the Florida Natural Gas Association, 1500 E. Highway #50, Winier Garden. Florida.







Appointede4 y GoWvermor aydeon urns


Anson and Webber Named to


State Board of Architecture


HERBERT L. ANSON, AIA


Mr. Anson received his degree from the University of
Florida in 1957 and obtained his Florida registration in
1959. He is presently a partner in the firm of Anson/
Grove/Haack & Associates, Architects & Engineers, Fort
Lauderdale, Florida. He is currently serving as chairman
of the Hollywood Planning and Zoning Board; is a mem-
ber of the Florida Planning and Zoning Association;
member of the Loyal Order of Moose; member of the
Senior Chamber of Commerce; and Past President of the
Hollywood Junior Chamber of Commerce. In 1961, he
was awarded the Florida Jaycees' Tommy Thompson
Award for outstanding work in community development.
In 1964-65, he was Vice President of the Florida Jaycees.
Mr. Anson is an active member of the American Institute
of Architects and the Florida Association of Architects.


WILLIAM J. WEBBER, AIA
WILLIAM J. WEBBER, AIA


Mr. Webber was born in Scotland and attended the
School of Art and Architecture in Glasgow. After service
in the Royal Air Force, he joined Reynolds, Smith and
Hills as an architectural designer in 1949. He is presently
a partner in that firm after serving four years as Architect-
In-Charge of their Tampa office. During his years in
Jacksonville, he coordinated design and planning of arch-
itectural projects, including the Jacksonville City Hall,
Duval County Courthouse and Jail, educational facilities,
institutional and commercial buildings. Mr. Webber is a
member of the American Institute of Architects; director
for the Florida Association of Architects; member, Com-
mission of Church Architecture and Allied Arts (Diocese
of South Florida); past member, Temple Terrace Planning
and Zoning Commission.


FAA ANNUAL MEETING


Notice of regular Annual meeting
of the Florida Association of Archi-
tects of the American Institute of
Architects, Inc., and of proposed
amendments to the Bylaws to be
presented.
Members and associate members of
the Florida Association of Architects,
of the American Institute of Archi-
tects, Inc., a corporation not for profit,
organized and existing under the laws
of the State of Florida are hereby
notified that:
1. The regular annual meeting of
The Florida Association of Architects
of the American Institute of Archi-


tects, Inc., will be held 17, 18, 19, and
20, November 1965 at the Jack Tar
Hotel, Clearwater, Florida.

2. At said regular annual meeting,
proposed amendments to the Bylaws,
as published elsewhere in this issue,
will be presented for action thereupon
by members of the corporation. A con-
curring vote of not less than two-
thirds (2/3) of the total number of
delegate votes present at the meet-
ing, together with approval by the
American Institute of Architects, is
necessary for the effective adoption
of the amendments.


THE FLORIDA ARCHITECT


N
0
T
I
C
E
















Your
competition:


Our
competition:


*4
ii


Foreign vacations


Foreign pipe


But in fact, both competitors hurt both of us. And all Americans. D Florida industry loses heavily when foreign
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ported pipe tries to price-cut its way into this country, finding some people happy to "save a few bucks". O But hard
logic says that these small, short-term gains aren't worth a big, long-term loss. Especially when, as in steel and tour-
ism, important American money flows overseas at an ever-increasing rate. This hurts all of us, directly and personally;
it's no abstract, remote theory! It explains Washington's recent efforts to curb foreign travel enthusiasm among
Americans. O There's another point to be made, too. The reliability, flexibility, service and high uniform quality
provided by American firms doesn't always cross the ocean with foreign imports. O Come to think of it, foreign
tourists don't make the trip too often, either! O Jones & Laughlin Steel Corporation manufactures America's finest
steel pipe, used in some of Florida's finest new buildings. For more information, contact your J&L distributor
in Florida or write direct. Jones a Laughlin Steel Corporation 3 Gateway Center, Pittsburgh, Pennsylvania 15230
STEEL













Ingredients For A



Successful Convention



As convention time approaches for the architects in Florida, a realistic question is cropping
up. "What's cooking? Okay, here's a capsule view of your 51st Annual Convention.
SOMETHING DIFFERENT in program and product exhibits. The seminar "Quality or Medi-
ocrity" will be one of the most fascinating, informative sessions you will have been exposed to in
many a moon. Ten outstanding laymen selected by the AIA chapters and two nationally-known
speakers will discuss you, the architect, and architecture. Because architects alone cannot man the
teams to wage the "War on Ugliness," over 100 community leaders of local and state government
and civic organizations will be present to discuss our environmental surroundings. This will not be
a one-sided affair-roundtable discussions will be held and this will not be the end either. A "plan
of action" will be suggested.
EXCITEMENT-yes, excitement. The seminar, the products exhibits, the architectural exhibits,
the best ladies' program ever developed in recent history (free, too), the gala President's Recep-
tion (free, too!), the 2nd Annual Florida Craftsman of the Year Award Dinner with our esteemed
Governor Haydon Burns as speaker, the Honor Awards Luncheon, the Annual Banquet and loads
of wonderful prizes. What clse can we have in three days?
PRESTIGE-yes, this convention program will provide the best public relations program this
Association has ever witnessed. If you don't believe it, just wait and see the November issue
when the Outstanding Laymen are announced. Furthermore, read the newspapers and listen to
TV before and after the convention. It is about time architects in Florida are becoming interested
in enhancing their prestige and image-it's long overdue.
FELLOWSHIP-as a gregarious race of people, most of us are stimulated by the opportunity
of meeting new people, of making new friends. This convention, your convention prepared espe-
cially for you, will give you this stimulation to meet people and make new friends.
So get from behind the board . .your client can wait for a few days. You'll be charged with
new vigor when you return. Lock your office door or let the girl next door answer the phone ..
tell the wife to pack and then head for Clearwater in November. In the meantime, won't you
be kind enough to cooperate and return your hotel reservation card and registration form? Don't
be the one to be told, "You missed it-this was the best yet!" See you in Clearwater-we'll meet
for cocktails in the nicely-landscaped Japanese gardens beside the pool.



the Editor


THE FLORIDA ARCHITECT










7?e 1965 awnvetio Story,....


QUALITY



or



MEDIOCRITY


For four days next month, Clear-
water, Florida will become our state's
"Architectural World's Fair." From
every corner of Florida will come our
foremost architects, our most outstand-
ing craftsmen, and over one hundred
of Florida's most devoted civic, gov-
ernment and business leaders-every-
one devoted to our "war on commun-
ity ugliness."
An exciting array of exhibits has
been compiled for the Educational
Display-an outstanding presentation
that will certainly be a highlight of
this architectural conclave.
In addition to viewing the exhibits,
delegates will have an incomparable
opportunity to meet and mingle with
old and new friends . to discuss,
perhaps argue, some very interesting
business points . to enjoy meetings
and seminars ... to honor exceptional
craftsmen and laymen . to hear
honored speakers and moderators . .
and to handle the important business
of the FAA.
Let's look ahead to the upcoming
Convention schedule-an interesting
one that promises a most rewarding
visit to all!
On Wednesday, November 17, rib-
bon-cutting ceremonies will officially
open the Education Display area-
exhibit space devoted to more than 70
outstanding manufacturers. Following


this opening ceremony, everyone is
invited to the free, gala President's
Reception.
Thursday morning, November 18,
everyone will have time for a leisurely
tour of the Educational Displays . .
and time to attend a series of com-
mittee meetings and the student sem-
inar. A free sandwich luncheon will
then be served in the Exhibit Hall.
That evening will be devoted to
the Second Annual Florida Craftsman
of the Year Award. This popular pro-
gram will be keynoted by an address
by our honorable Haydon Burns, Gov-
ernor of the State of Florida. Crafts-
men nominees from all the AIA Flori-
da Chapters will be presented, and
the name of the 1965 state winner
will be announced at that time. One
of the most outstanding highlights of
the entire Convention will be this
presentation of Governor Burns.
On Friday, November 19, there will
be two seminars on our Convention
theme, "Quality or Mediocrity." Our
special guests will be the chosen lay-
men who were selected for their work
in developing an atmosphere for good
design. Several of these laymen will
appear on a panel-all will be honored
and presented with awards.
That afternoon will be the Honor
Awards Luncheon, at which time
awards will be presented to the two


exhibitors deemed to have best dis-
played exceptional educational value
and overall display excellence . and
additional awards will be made for
outstanding architectural exhibits.
Those architectural exhibits which re-
ceive awards and merit honors will
comprise a state-wide traveling ex-
hibit.
In the evening, Mr. Charles M.
Nes, FAIA, First Vice President of
AIA, will be the honored speaker at
the Annual Architects Banquet. Mr.
Nes, who is a partner in the Balti-
more firm of Fisher, Nes, Campbell
& Partners, has served as Director of
the Middle Atlantic Region of the
AIA, Chairman of the Headquarters
Building Committee, Member Design
Committee,' Member Convention
Committee, Co-Chairman of the Con-
vention Committee, and Member of
the AIA Foundation Board of Trus-
tees. He is a member of the Maryland
Board of Examiners and Registration
of Architects, and also a member of
the State of Maryland Architectural
Advisory Committee. All exhibitors
are invited to this gala gathering.
Dancing and free bar.
This is, of course, just a capsule pre-
view of the 51st Annual FAA Conven-
tion at the Jack Tar Hotel. We can
assure you that it will be an especially
informative, fun-filled gathering. You
won't want to miss it!


OCTOBER, 1965








BY LAWS

FOR THE FLORIDA ASSOCIATION OF ARCHITECTS
OF THE AMERICAN INSTITUTE OF ARCHITECTS, INC.

Pursuant to a charge by the FAA Board of Directors,
the Bylaws Committee has organized and rewritten the
FAA Bylaws that have been current since their adoption,
as revised, at the FAA's 1964 Convention. As published
here, new Bylaws as proposed for adoption are printed in
italics. Present Bylaws which will remain the same are
printed in Roman type. Those sections which would be
deleted are preceded and followed by a series of asterisks.
This is provided as a helpful means for study and com-
parison.
THE COMMITTEE ON RULES
AND REGULATIONS
H. Samuel Kruse, FAIA, Chairman


Russell T. Pancoast, FAIA

ARTICLE 1. THE ORGANIZATION
Section 1. Name.
a. The name of this organization is the Florida Asso-
ciation of Architects of The American Institute of Archi-
tects, Inc., a non-profit incorporated, State organization
chartered by The American Institute of Architects and
the State of Florida; however, excepting for reports to
governments, property transfer and transactions requiring
legally correct identification, the name for common use
shall be contracted to: Florida Association of The Ameri-
can Institute of Architects.
(Editor's Note: Because the Board believes that shorten-
ing the name of the FAA, the Association is more closely
identified to AIA and reflects the national effort more
beneficially to the FAA, the previous recommendation was
made. Legal counsel suggests the above to be satisfactory
for the purpose; to change the charter will involve $150
to $200, and this expenditure is not practically worth the
change. There are too few times when the full name is
required, and no subterfuge is intended by the contracted
name.)

ARTICLE X. FINANCIAL
Section 1. Fiscal Year.
The fiscal year of this Association shall be the calendar
year.
Section 2. Dues.
a. Annual dues equal to the pro-rata share required to
defray the expenses of the Association for the ensuing year
shall be recommended by the Board and determined and
fixed by the Convention.
b. Each member shall contribute annual dues in an
amount determined by the Cenvention.
3. Dues shall be for the Association's fiscal year and
shall be due and payable on the first day of the fiscal year,
January 1st.
d. Any member, whose dues and assessments are not
paid in full at the end of the fiscal year, is in default to his
Chapter and the Asosciation, and his membership may be
terminated.


* Jefferson N. Powell

e. The Secretary shall send sixty days prior to the end
of the fiscal year a written notice, by registered mail, to
each such member who has not paid his dues and assess-
ments by that time, with a copy to the Secretary of his
Chapter, warning such member of pending termination
date.
f. The Board may terminate the membership of all
types of Associate Members for non-payment of dues and
assessments any time after the end of the fiscal year for
which the Associate Member is in default. The Secretary
shall remove from the rolls of the Association, the name
of any Associate Member upon receiving notice of termi-
nation of membership from the Board, from his Chapter,
or by other appropriate instrument signed by the person
or his Chapter.
g. If a Corporation Member is in default to his Chap-
ter and the Association for non-payment in full of his dues
and assessments at the end of the fiscal year, the Secretary
shall so advise the Institute, and request the termination
of his membership. Copies of such notice and request shall
be sent to the delinquent member and to the secretary of
his Chapter.
h. Termination of membership for any Corporate
Member shall be only by action of The Institute.
*** d. Any Member whose dues for the current year
have not been paid by the first day of July shall be con-
sidered delinquent and the Secretary shall, at that time,
send written notice of such delinquency to each such mem-
ber an dto the secretary of his Chapter.
e. The Secretary shall request The Institute to suspend
the membership of any Corporate Member whose dues
remain unpaid on the last day of the previous year, on or
about the tenth day of each January. The Secretary shall
notify each member and the secretary of his Chapter of
this action at the same time.
f. The Secretary ipso facto shall suspend the Member-
ship of any Associate Member whose dues remain unpaid
on or about the tenth day of each January, and shall so
notify each such member and the secretary of his Chapter
at that time.


THE FLORIDA ARCHITECT






g. Termination of Membership for any Corporate
Member shall be only by action of The Institute.
h. The Board may terminate the membership of any
Associate Member for non-payment of dues twelve months
after such Member has been suspended by the Secretary.
The Secretary shall remove from the rolls of the Associa-
tion, the name of any Associate Member upon receiving
notice of termination of membership by his or other appro-
priate instrument signed by the person or Chapter. ***
i. Each Chapter treasurer shall collect dues from each
member assigned to his Chapter and shall promptly remit
dues collected to the Treasurer of the Association at the
office of the Association. At the option of any component
Chapter of the Association, the Treasurer of the Associa-
tion will collect Chapter and Association dues from each
member of the Chapters which elect the option, and shall
promptly remit dues collected for the Chapters to their
respective treasurers.


(Editor's Note: Because the Budget and Finance Com-
mittee recommends the collection of FAA dues in har-
mony with the FAA long-range fiscal goals, the preceding
addition was made.)
Section 4. Funds and Securities.
b. Every disbursement of money, except for petty cash,
shall be by check of the Association, signed by the Execu-
tive Director and countersigned by the Treasuerr or by
another officer designated by the board.
(Editor's Note: Since the actual preparation of checks for
disbursement of FAA funds is handled by the Executive
Director, the present procedure of check-signing is un-
necessarily awkward and time-consuming. To streamline
disbursement procedure and save time and money without
loss of fiscal control, the above recommendation of change
is made.)
*** b. Every disbursement of money, except for petty
cash, shall be by check of the Association, signed by the
Treasurer and countersigned by another officer designated
by the Board. ***


Nominations For 1966 Officers

The Nominating Committee, consisting of Harry E. Burns Jr. of the Jacksonville Chapter, David A. Leete of the Day-
tona Beach Chapter, Sidney R. Wilkinson of the Florida Gulf Coast Chapter, Earl M. Starnes of Florida South Chapter,
and Chairman Donald R. Edge of the Palm Beach Chapter, met in full attendance to make the following nominations
for the FAA's elective responsibilities for 1966. The Committee felt at least two names should be nominated for each
office to guarantee a contest for every position. Each nominee has been queried as to willingness to serve, and each has
answered that he is not only willing but will put forth his full interest and efforts. These nominees are listed in alpha-
betical order for each position.
It is not the desire of the Committee to propose the only nominees. All members of the FAA should know that nomi-
nations will be open from the floor during the Convention.

For President Designate Vice President


HILLIARD T. SMITH
of Palm Beach Chapter
Architectural registration 1948. Past national director
Florida Jaycees, past member Lake Worth Planning Board,
chairman Lake Worth Contractor Examining Board, FAA
director 5 years, 1964 chairman FAA Craftsman of the
Year program, past president Palm Beach Chapter AIA,
chairman, Commission on the Professional Society.
OCTOBER, 1965


FRANCIS R. WALTON
of Daytona Beach Chapter
Architecture degree 19-34. Organized Daytona Beach
Florida Chapter and obtained charter in 1947. FAA board
since 1945. Presently FAA Chairman of Commission on
Professional Practice. Served 1V2 years on State Board of
Architecture. Served past 15 years as chairman of board
of appeals of the Building Code,






For Secretary


ROBERT A. BROADFOOT, JR.
of Jacksonville Chapter


1950 architecture graduate of University of Florida.
Served past 6 years as Chapter secretary and FAA director.
Member Jacksonville Planning and Zoning Advisory Board,
Jacksonville Chamber of Commerce, Construction Speci-
fications Institute, YMCA Board of Directors, and South
Jacksonville Civitan Club.


FORREST R. COXEN
of Florida North Central Chapter


Licensed to practice Architecture in 1955; served 4
years as State School Architect for State Department of
Education; Chapter president, secretary & treasurer; FAA
director for 5 years; chairman of State Governmental Rela-
tion Committee; currently FAA secretary, member Cre-
dentials Committee and Budget & Finance Committee.
Member FAA Foundation Board of Trustees.


For Treasurer


DANA B. JOHANNES
of Florida Central Chapter


Was Architectural Designer for U.S, Dept. of Agri-
culture, 10 years private practice, 17 years senior partner
Johannes & Murray, Clearwater, Fla.; President Florida
Central Chapter, AIA; treasurer FAA; Director FAA;
Chairman Florida Region, Committee on Preservation of
Historic Buildings; Church Architectural Guild of America.


JACK MOORE
of Florida North Chapter


FAA Board of Directors; was chapter president and
secretary; FAA Chapter Affairs Committee, Resolutions
Committee, School Buildings Committee, Architecture
Engineer Relationship Committee; member Gainesville
Chamber of Commerce; Building Code Advisory Board
of Gainesville; Boys Club Board of Directors.
THE FLORIDA ARCHITECT






For Regional Director


H. SAMUEL KRUSE
of Florida South Chapter


Received Bachelor of Science degree in Architecture
in 1933; currently vice president Watson, Deutschman &
Kruse. Member College of Fellows, AIA; chairman AIA
National Committee for Architectural Student Affairs;
FAA-AIA Publications Committee; FAA Director 1959-to-
date; member Florida Planning & Zoning Association;
Board, Florida Foundation for Advancement of Building.


ROY M. POOLEY, JR.
of Jacksonville Chapter


Immediate past president FAA and member Executive
Committee; Chairman Publications Committee; Finance
& Budget Committee; AIA chairman on Building Regu-
lations; Assistant Recorder 1965 Convention. Corporate
member AIA-FAA since 1955; past treasurer FAA; past
chairman FAA-FES; registered in Florida since 1955.


For Regional Judiciary Committee


WALTER B. SCHULTZ WILLIAM E. TSCHUMY
of Jacksonville Chapter of Florida South Chapter

Architect with Reynolds, Smith and Hills 1941-49;
partner that firm 1950 to date; member Committee on
Hospital Architecture; Drector, Florida North Chapter
1947 and president in 1951; Jacksonville Chapter Director
1956-59; FAA Director.




For 1-Year Alternate
to Regional Judiciary Committee


JAMES H. LOOK
of Florida Northwest Chapter

Partner, Look & Morrison, since May, 1957. Attended
University of Florida School of Architecture. Past mem-
ber Florida State Board of Architecture; president Florida
Northwest Chapter; member Pensacola Art Association,
and Historical $Qiaety; member Pensacola Rotary Inter-
national.


OCTOBER, 1965


ROBERT B. MURPHY
of Mid-Florida Chapter





-says the president of I. Z. Mann &
Associates, successful developers and
builders of Florida condominiums
from coast to coast.


Since November 1963, I. Z. Mann & Associates
have completed or nearly completed six water-
front condominium complexes. They are located
from Daytona Beach across Interstate Route 4
through Maitland (Orlando), Winter Haven to
Sarasota and back to the Atlantic coast at Boca
Raton, and have a sales value of approximately
$7,500,000. The architects are Lopatka & McQuaig
of Winter Haven.
I. Z. Mann is convinced from experience that
modern apartment-buyers have been well-educated
to the fact that all-electric benefits are vital to
better living today-and tomorrow. And the occu-
pants of these condominiums agree that it opens
up a new world of convenience and comfort,
giving them more time for leisure and recreation.
An all-electric kitchen in every apartment is


equipped with major appliances, including a modern
electric range, an automatic defrosting refrigerator,
a food waste disposer, and many have electric dish-
washers. Hot water is supplied super-fast and
flameless-safe by electric water heaters.
Year-round electric air conditioning gives cool
comfort in summer and pleasant warmth in winter
- the cleanest, safest and most modern cooling/
heating method.
Even the community recreation centers have fully
equipped electric kitchens, with ranges and refrig-
erators. And the laundry rooms offer the day-and-
night convenience of electric washers and dryers.
The emphasis throughout all I. Z. Mann condomin-
iums is on cleaner, cooler, safer, economical, as well
as gracious living-all with the flick of a switch.


LIVE BETTER

Florida's Electric Companies... Taxpaying, Investor-Owned


All-electric living

people want it... we provide it...and they love it,"


_4_n





A SUCCESS-BUILDING
FORMULA
I. Z. Mann's formula for
developing, building, and selling
condominium apartments is simple
and explicit. "It's just a matter of
finding out what people really want
and giving it to them," he says.
"All-electric living, for example.
It's perfect, especially for retirees.
They don't want to worry about
anything. And safe, flameless
cooking, water heating, and year-
round electric air conditioning
for winter warmth and summer
cooling fill the bill to a T.
They want plenty of light, too-
older eyes need it-and plenty
of convenience outlets for their
appliances. We give them all
these things-and they love it.''


FL0* RA WE3 A P C PRAI1N IAMAIIIC1*.111C 1












SExerts wrm


m1


An Address by
MORRIS KETCHUM, JR.,
President
The American Institute of Arc


"The Road to Achievement"




Unfortunately, our stay in this earthly paradise is a
brief one, and we cannot totally escape from reality. It is
my doubtful privilege to remind you of this and to ask
you to join me in using our present vantage point for an
objective look at the state of our profession.
Since our profesisonal society was founded, more than
a century ago, the world we live in has grown and changed
into a vastly different world, where "Design Dimensions"
must be measured by the demands of a new architecture-
the total architecture of man's living environment.
Craftsmanship will always be one of the most vital
elements in architecture. Neglected, it is lost forever. We
must, therefore, constantly practice and perfect it in the
design and execution of the single building, large or small.
But if we stop there, the single building will never be
FAIA complete-it will lack its proper setting-so we must look
beyond the "Design Dimensions" of the building and also
apply our craftsmanship to the space around and beyond
hitects the building.
. .Such programs and projects include in their scope
the immediate and long-range planning of the environment
of buildings, their landscaping and street furniture, the
pedestrian and motor traffic which serve them and their
relationship to the community of which they are a part.
To solve these problems, we bring together and corre-
late the vast scope of today's technology, so different from
the limited vocabulary of building materials and methods
of a century ago, and the varied talents of the other design
disciplines concerned with building-landscape artists, en-
gineers, economic analysts, urban planners and many
others. Each project, depending on its demands, may add
or subtract from the membership of the architect's team.
. These increasing complexities of comprehensive
architectural practice are matched by unparalleled oppor-
tunities for architectural achievement. Ours is a small pro-
fession by comparison to law or medicine but, as Past
President Odell has said: "Never has so much been ex-
pected of so few".
Business and government are aware of the urgent need
to improve our phyiscal environment and they are becom-
ing equally aware of the fact that the architectural profes-
sion is the only one skilled in the design of that environ-
ment and capable of correlating all the talents and services
required to create it. As a result, the architect finds him-
self working on an ever-increasing scale which includes the
design of neighborhoods, business districts, satellite com-
munities, and cities. To the degree that he lives up to
his opportunities, he will become a key figure in the society
he serves.




THE FLORIDA ARCHITECT



















The individual architect, by himself, may find it diffi-
cult or impossible to adapt his practice to the broad scope
of this new total practice of architecture. As a member of
an alert and strongly organized profession, he is able to do
so. The resources of the Institute are broad enough in
brains and manpower to successfully plan for the future of
the entire profession.
As a professional society, we are building on a rich
inheritance of organizational ability, technical proficiency
and devotion to public service created during the last hun-
dred years of our existence. We have kept pace and will
keep pace with the ever-widening horizon of architecture
as it grows with the growth of our country and that of the
world.
Today, ours is a vital, soundly organized professional
society, well equipped to guide, support, protect and en-
hance the technical proficiency and professional status of
our membership. We accept this inheritance with a pro-
found sense of responsibility and with determination to
build an even better structure on its strong foundation.
Our current objectives include, first, a vigorous cam-
paign to enlarge our total membership, second, the for-
mation of more schools of architecture whose curriculums
will integrate architecture with all the environmental de-
sign disciplines, third, the firm establishment of improved
liaison procedures with all the other environmental design
professions, with the building industry and with govern-
ment, fourth, exploration of affiliation with other special-
ized architectural organizations concerned with education,
registration, specification writing, special building types
and the interrelationship of architecture and the building
arts, fifth, to make our regional conventions, which have a
total audience twice that of our national conventions, into
an even more vital asset to our profession and the public,
and, sixth, to fight and win the war on community
ugliness.
In pursuing these basic objectives, we will not fail to
maintain and advance our normal activities in support of
architectural design, professional practice, education and
research, public affairs and the management of our pro-
fessional society.
That professional society must enlist within its ranks
every competent and ethical architect in this country. Even
though our total membership of 21,000, including cor-
porate members, professional associates and associates, rep-
resents both a sizeable majority of the profession and more
than 90 per cent of its architectural firms, we cannot stop
there. There is no room, in the future of our profession,
for the type of splinter group which can only divide and


dilute our strength and weaken the unity of our cause in
our dealings with business, industry and government.
. The strength and the progress of our profession de-
pend on undivided loyalty to the one professional society
which has proved its ability to properly represent the pro-
fession of architecture.
A united profession must concentrate on the unparal-
led opportunities now within its grasp.
. In every community in America, this profession
must lead the fight to put highways in the right place,
to save historic buildings, to create new open spaces in the
hearts of our cities, to prohibit billboards and overhead
wires, to put junkyards out of sight, to plant trees and
greenery and, above all, to redesign older cities and create
new communities where the automobile and the pedestrian
can lead their separate lives.
To do this, we must forge a new and better partnership
with the related design professions, with the enlightened
leaders of industry and with the public men who direct
our local, state and national governments.
This partnership is now being forged and skirmish
after skirmish has already been won. We are successfully
reestablishing the fact that architects have always been the
designers of cities and that no other profession has the
generalized design ability so necessary for urban design.
The rebuilding of the heart of such American cities as
Detroit, Philadelphia, Rochester, Fresno, Hartford, Min-
neapolis and Baltimore; the imaginative and practical plans
approved for rebuilding dozens of other cities, large and
small, including Washington, the nation's capital, have
dramatically demonstrated what can be done by archi-
tects, business leaders and government to rescue and renew
the urban centers of America.
Many business executives have grasped the fact that
even buildings which are architectural gems get lost when
set in an environmental dung heap. Mayors and governors
throughout the country are beginning to know that Ameri-
cans will support and pay for clean, spacious, well-ordered
and beautiful cities.
.. Every architect must prove himself a public-spirited
man of vision, dedicated to the noblest ideals of his pro-
fession and capable of contributing to the public welfare.
He must take a prominent part in the activities of every
group which supports the war on community ugliness.
He must serve on planning commissions and zoning
boards. In short, all of us must involve ourselves in public
affairs if we are to win the struggle against disorder and
ugliness.


OCTOBER, 1965









nWounac g... A New Assistant Editor


Eleanor Miller, a professional jour-
nalist with many years of writing and
publication production experience,
has joined the staff of The Florida
Architect as Assistant Editor.


Mrs, Miller is 34 years old and has
been a resident of Miami since 1946.
She was graduated from the Univer-
sity of Miami with an A.B. degree in
Journalism in 1952, and had served
as Associate Editor for two years on
The Ibis yearbook, News Editor of
The Miami Hurricane newspaper,
and Associate Editor of Tempo Mag-
azine. She was a member of Lead and
Ink and Theta Sigma Phi journalism
honoraries and was selected to "Who's
Who In American Colleges and Uni-
versities."
She also acted as Assistant Director


of Student Publications at the Uni-
versity of Miami for four years.
She has since served as chief copy-
writer for two of the area's leading
advertising agencies and has written
ads, brochures, booklets, even com-
plete newspaper sections for a variety
of accounts ranging from builders and
luxury resorts to fashion houses and
roofing manufacturers.
For two years, she served as Pro-
motion Director of The Honolulu
Advertiser where she was in charge of
special sections, all newspaper-spon-
sored promotions and contests, and
the Hawaii Soap Box Derby.


No matter how you look at it,

phone wiring still looks best

when you can't see it.

So plan ahead

for plenty of telephone outlets

and enough public phones.

Call our Architects'

and Builders' Representative

while you're still in

the blueprint stage.


( Southern Bell


N. trl


Y .1 al::
Itr


THE FLORIDA ARCHITECT









































Precast and prestressed concrete units: Meekins-Bamman Precast
Corporarion, Hallandale. Architect: Ferguson, Glasgow, Associates.
Miami Contractor: E. R. Lowler C Sons; Miami


Creating Customer Appeal with Concrete
When Cities Service Oil Company recently built a
new station in the Miami area, it chose contem-
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throughout from pavement to roof tile. Exposed
concrete beams and roof slabs were cast in place;
prestressed beams were used for maximum support.
The result is a dramatic and inviting commercial
structure ... made possible by the versatility and
economy of today's modern concrete.

FLORIDA PORTLAND CEMENT DIVISION
Keep Florida Prosperous !
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OCTOBER, 1965 21







7?is a anathet atiCele teprinted ea part oj "T7e 7lcrida

,zchiet's" eontninuctna rc otn eaom wwuna tlies4 s/


An Address


by

Jorge Arango







presented to
the Urban
Affairs Conference
sponsored by
the A.I.A.


The world is becoming more and more urbanized. As
agriculture yields more and requires less, people are leaving
the farms and coming to the cities. The more developed
the country, the more this is happening. On the other
hand, the population grows in a certain proportion which
in many cases is almost geometrical, so that the world is
facing the coming of a great period in its history. For
urbanization is civilization.
Together with the great improvement in the methods
and yield in agriculture, men have made great progress in
the utilization of natural products and raw materials so
that together with amply new resources of energy, men
have become very rich indeed.
There has been enormous progress in sanitation and
the life of great metropolitan areas is free of infectious
diseases that used to plague such concentrations. Having
improved the efficiency of industrial production, men can
afford to acquire the efficiency of industrial production,
afford to acquire more with fewer hours of work. In
countries like ours this is truer than in many others, but
it is true in general for all men.
We are very lucky in having probably more than any-
body else, but we also have more urban problems than
anybody else.
Many of our cities are very large in extension, and
this is bad because we have to support more square feet per
person paving, general maintenance and services. Our
utilities have to go farther, and, of course, cost more.
But the greatest price we pay for overextension of
our cities we pay in transportation time. Time that we
are taking either from our work or our time of rest.
S. .It would be wonderful if we could go back to the size
of Athens, Florence, or Venice, in which people could
walk from their work to the plaza where they met their
friends and could admire the work of great artists. And
everybody had his house within walking distance of every-
body else. But these cities were small in population, one
hundred or two hundred thousand people.
Paris in the nineteenth (19th) century was a city of
great problems for even at that time the Florence or
Venice type of city could not work on a larger scale. Even
with very few vehicles. When the great decision was made,
and Haussmann was commissioned by Napoleon III to
plan the new city, great boulevards were cut into the
densely-built old town. When Paris emerged seventeen
years later after this fantastic surgery, a great new concept
of a city had been born to the world.
All other important cities in Europe immediately
started opening boulevards and great open spaces began
to appear all over Europe: small Places des la Concorde,
small avenues Champs Elysees, and small Places des
L'Etoile.
It is simply fantastic if we realize that all of this was
done without trucks, bulldozers, or reinforced concrete.
This new type of city became a pattern for the 19th
and first half of the 20th century. When the automobile
began its appearance, the ample boulevards of Vienna,
THE FLORIDA ARCHITECT














Berlin, Paris, Washington, Mexico City, or Buenos Aires
could hold them very well. In fact, until very recently,
we have been able to accommodate ourselves to the new
needs of transportation with this type of city. Our Bis-
cayne Boulevards have been able to take the load of a
continually increasing traffic and parking, until very
recently. And very recently in most cities of this country
and in most cities of the world, means yesterday. But not
today, and the real problem is tomorrow, for which we
have to plan today,
What happened to the cities was not simply the fact
that there were more people with more automobiles. The
great ugly parts of town for new subdivisions, great de-
lapidated semi-abandoned areas began to appear that, of
course, made the cities even uglier and accelerated the
process of dispersion. The process could have never hap-
pened without electricity, and with it, light, telephone,
radio, and today television. It was also the digging and
paving machines, the packaging and easy distribution of
food, and a few other factors.
The automobile is very important though, and in
those countries in which the automobile is expensive,
dispersion has been slow, and the suburbs are only for the
very rich or the very poor.
The first great new city in the world, product of the
age of suburbs, was Los Angeles, and for many years was
considered the typical example of the lowest grade of
urbanity: nice sections separated by great deserts of gaso-
line stations, empty lots, billboards many in disrepair,
and parking lots lots of parking lots. What a difference
with the urban San Francisco or Manhattan where people
wore hats and looked dressed.
Hollywood is one of those islands within the desert
of empty, dirty lots, and Hollyood began to sell semi-
tropical suburban living to the world, and, of course, to
us. Shorts, barbecues, supermarkets, swimming pools, were
the background of 50% of the films in the '30's. Then
came television and suburbs were even more advertised.
It was then that Los Angeles began to touch San Diego
and San Diego extended all the way to Mexico. This
dispersion has been true all over the country, and the
suburbs of New York are touching Massachusetts. For
when we say that the cities have grown, we mean these
areas of urbanized country.
Miami is very close to it all. Miami is the newest
of the important American cities and, in my opinion, one
of the most attractive places on earth: climate (with air
conditioning, of course), nature, and location in the
Caribbean area one of the most picturesque regions of
the world. But . .
Climate and nature can be destroyed by pollution,
and the structure of the city is showing serious signs of
deterioration.
In the next ten to fifteen years, the population of
the metropolitan Miami area will double. That means,
that at the rate and conditions that we have today, it
OCTOBER, 1965


will have one million automobiles and close to three
hundred thousand (300,000) more homes.
To imagine that the new city is going to look like
the old, only criss-crossed by freeways, is like somebody
imagining fifty years ago that the new fast-moving flying
vehicles of the future would look like a horse carriage
with a rocket behind.
It is important to know where we are going so that
what we do today can be part of the total tomorrow. I
am not sure that what we are doing today will help us
tomorrow. I know that the problems are piling at our
doorstep and that solutions have to be found immediately.
But we should be careful that we are not creating more
problems than we can solve. The freeways, for example, that
are being thrown into the cities, will create fantastic
problems. In the past, rivers have been important enough
to separate countries, but rivers can be crossed by bridges
which in most cases can be built in any place at any
time. Freeways cannot. The history of our cities is full
of the concept of this and that side of the railroad tracks,
but tracks can be crossed or removed easily. Freeways
cannot.
To rebuild the cities of this country, as we will have
to do, will take enormous resources, in figures we are not
yet accustomed to hearing. It seems as if our ears are only
accustomed to great figures when we are dealing with war
and destruction. The countries of Europe were able to
rebuild their cities and at the same time rebuild their
tools of production in a very short period of time. We
will be able to do it if we think in terms and figures
more or less in proportion with the problem, and if
we accept the principle that in order to eliminate indis-
criminate destruction we have to plan on continuous
renovation. There cannot be flowers in the spring if the
branches are not left clean in the fall. Deterioration is
taking a vital part of our cities and creating areas on
which the germs of human destruction are present. Urban
renewal is one way of planning death and replacing it
with life. But it is impossible to know how right it is
unless we know what kind of a city we are after. President
Johnson recently said, "I propose that we launch a
national effort to make the American city a better and
more stimulating place to live . An educated and
healthy people require surroundings in harmony with
their hopes. In our urban areas the central problem today
is to protect and restore man's satisfaction in belonging
to a community where he can find security and signifi-
cance. The first step is to break old patterns . ." He also
said, "Our society will never be great until our cities are
great," and added, "In the next forty years we must
rebuild the entire urban United States."
The City of the Boulevards was the city of the 19th
century. I think that the greatest challenge for a center
like the one the University of Miami is starting is to
discover for us and for the world the patterns of the city
of today and tomorrow.








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Ordinary glass was never like this. Permaglass Safeglaze has
5 to 8 times greater strength than ordinary sheet or plate ...
and fail-safe breakage characteristics. Should breakage occur
there are no sharp daggers-just harmless pebble-like parti-
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flying objects and high winds.
Safeglaze quality introduces characteristics and tolerances
previously unavailable. It is flat and distortion-free, even in
large sizes. Its technical excellence encourages the use of
tempered safety glass in architectural sections, patio doors,
tub enclosures, and other functional and decorative applica-
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office buildings.
Examples of recent 100% Safeglaze installations in Florida
are shown here. There's a generous use of %" gray tint Safe-
glaze sections in the 100 Biscayne Tower Building, distin-
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behind a broad expanse of 8 ft. x 10 ft. sections of %" clear
Safeglaze Tempered Safety Glass.
Availability. Leading glass distributors and contract gla-
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Is National Winner of

"Office of the Year Award"


Reynolds, Smith and Hills' Tampa
office was one of twelve winners
named from among the many new
American offices opened for use in
1964. Instituted by the magazine fif-
teen years ago, the awards serve to
foster development of the highest
standards of office efficiency and de-
sign.
Selection of the "Offices of the
Year" was determined by the editor-
ial board of Administrative Manage-
ment, which sought the advice and


suggestions of members of the Ameri-
can Institute of Architects and the
Association of Consulting Manage-
ment Engineers who specialize in
office design, planning and methods,
as well as the suggestions of business
editors of leading American news-
papers. The board's judgment is based
on careful comparison and analysis of
merits of the scores of new offices
nominated for consideration, giving
particular attention to:


(1) Suitability in terms of space
allocation, work and traffic patterns,
accommodations for required equip-
ment, and so forth. (2) Flexibility to
permit efficient change and expansion.
(3) Habitability through features de-
signed to heighten human efficiency,
such as lighting, sound conditioning,
and employee facilities of various
kinds. (4) Advancement of the ad-
ministrative function through innova-
tions in office design and layout.


Award-winning building features unusually distinctive interior design by Paul T. Ward, Inc., Tampa.




















































































OCTOBER, 1965








































Do We Have Your
Correct Mail Address?

If you are not receiving your
copies of The Florida Archi-
tect, it is probably because
your address in our stencil files
is incorrect. You can help us
keep abreast of all address
changes if you follow these
suggestions:
* If you change jobs or move
your home to another location,
get a Post Office change-of-
address card and mail it to us.
* It will expedite correction if
you include the label from the
last mailing received.
* It would also be most helpful
if you would indicate under
which category you receive the
magazine architect, engi-
neer, AGC member, student,
etc.
* It is also possibly that you are
now receiving two copies of the
magazine. If this is so, please
tell us so we can eliminate the
duplication.
Thank you.


THE FLORIDA ARCHITECT


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ADVERTISERS' INDEX
Florida Foundry &
Pattern Works . . 30
Florida Natural Gas Association 7
Florida Investor Owned
Electric Utilities .. 16-17
Jones and Laughlin
Steel Corporation . 9
Merry Brothers Brick &
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Permaglass, Inc. .. .25
Richard Plumer
Business Interiors . 6
Portland Cement Association 21
Reflectal Corporation . 2
Robbins Manufacturing Co.. 28
Southern Bell Telephone
& Telegraph Co. .. 20
Trinity White General
Portland Cement Co. . 29
Versa-Tec Wood Products 24
F. Graham Williams Co. . 30
Zonolite, Div., W. R. Grace Co. 23






























Beauty and the budget get together in this all-concrete school



The Avocado Elementary School in Homestead, Florida, demonstrates again the advantages of
concrete in even a small size plant.
The structure is striking, yet tastefully modern . with 22 classrooms, cafetorium, library and
administrative spaces. For 35,210 square feet, the bid price was $398,390, or $11.32 per square foot.
The precast concrete folded plate roof, supported on prestressed columns of concrete, provided
not only an outstanding design feature, but brought important economy. Walls are concrete masonry,
stuccoed on the exterior, plastered inside for decorative effect. And included in the modest cost is
the elegance of terrazzo floors in the cafetorium.
For school boards seeking, at realistic cost, aesthetically pleasing facilities that are also durable,
firesafe and easy to maintain, concrete offers the ideal solution. Portland Cement Association
1612 East Colonial Drive, Orlando, Florida 32803
An organization to improve and extend the uses of concrete, made possible by the financial support of most competing cement manufacturers in the United States and Canada


Typical classroom. Avocado Elementary School with adjacent "patio" class space. Architect: Robert B. Browne, Miami; George F. Reed, Associate, Miami. Structural
Engineer: Walter C. Harry & Associates, Fort Lauderdale. Contractor; Stobbs Brothers Construction Company, Miami. Owner: Dade County Board of Public Instruction.


OCTOBER, 1965












We honor the memory of
Mrs. Elizabeth H. Goin, who
died September 21, 1965, after
a short illness. Mrs. Goin, the
widow of the late and esteemed
Sanford W. Goin, had served as
Office Manager for Moore and
May, Architects, Gainesville.
She was a member of the
Gainesville Women's Club, the
Alachua County Historical Com-
mission, and the Friends of the
Library. Her survivors include
four sons, two daughters and
two grandchildren. The family
requested that, in lieu of flow-
ers, contributions be made to
the H i g h a n d s Presbyterian
Church Building Fund or to the
Sanford W. Coin Memorial
Loan Scholarship Fund.






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THE FLORIDA ARCHITECT


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Merits Your Attention



FLOCRIDA MAGAZINE ASSOCIATION

CERTIFICATE OF MERIT
a prr.asirJ re

The FloridaArchi{tcL
in the Ninth Annual Conre r --19







The Flowida Mlaiaz:ine .-\s,.,iatio.in maci..unccdl rILc tl\ that Florida
-\rc Ia i ct publicat on had rtce.n i d tuon a'uiids in tihe aminal statn'ii Ic
Collljt lllllfK.
The Florida .A-\chitcct iIus honored for CGenral E\cellence and alo:'
f,'r the Best Column.
Judge~l .conr entn ori issues presented included: c'r'd criinmpotioni"
. "the itirlg i, of hiih quality . "the nigai-ine i well *uitcd for
its adidencc"... "it coinvevs well the readers' activities."


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QUALITY OR MEDIOCRITY




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